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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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Writing a Winning Job Application Letter: Tips and Examples

A job application letter, also known as a cover letter, is a formal letter that accompanies your resume and introduces you to a potential employer. The purpose of a job application letter is to highlight your qualifications, experience, and skills that make you the perfect candidate for the job. It also helps employers understand your personality, work ethic, and how you plan to contribute to their organization.

Importance of Customization

One of the key factors that can make or break your job application letter is how well you customize it to the specific job you are applying for. Employers want to see that you have taken the time to research their company and understand what they are looking for in a candidate. Customizing your letter also shows that you are genuinely interested in the job and that you are willing to put in the extra effort to stand out from other applicants.

Brief Overview of Key Sections

While job application letters can vary slightly depending on the job and industry, they typically contain four key sections:

Introduction: This section should include a brief introduction, the job you are applying for, and how you found out about it.

Qualifications: In this section, you should discuss your qualifications and experience that make you a good fit for the job. Be sure to tailor this section to the specific job requirements to show that you have the skills they are looking for.

Skills: Here, you should highlight your relevant skills and how they apply to the job. Use examples from your past experiences to demonstrate your proficiency in each skill.

Closing: The closing paragraph should thank the employer for considering your application and provide contact information for them to reach you.

In this article, we will dive into each of these sections in more detail and provide tips and examples to help you write a winning job application letter.

Understand the Job Requirements

To write a winning job application letter, it is important to thoroughly understand the job requirements. This involves analyzing the job description and understanding the needs of the employer, as well as tailoring your letter to attract the specific employer.

A. Analyzing the Job Description

The job description provides you with valuable information about the position you are applying for. It outlines the required skills, qualifications, and responsibilities of the job. By analyzing the job description, you can determine if the role is a good fit for your experience and qualifications.

When analyzing the job description, it is important to pay attention to key phrases and requirements mentioned. These can give you insight into the priorities of the employer and allow you to tailor your application to meet those priorities.

B. Understanding the Needs of the Employer

To write a winning job application letter, it is also essential to understand the needs of the employer. This means researching the company and the industry to get a better understanding of the company culture, mission, and values. It also means understanding the desired outcome of the position and how you can address the employer’s needs.

One way to convey your understanding of the employer’s needs is to highlight relevant accomplishments in your application letter. By showing how you have successfully addressed similar challenges in the past, you can demonstrate your potential value to the employer.

C. Tailoring the Letter to Attract Specific Employer

Finally, to write a winning job application letter, it is important to tailor your letter to attract the specific employer. This means using language and examples that relate to the specific company and its values. It also means customizing your application letter to the specific job and its requirements.

To tailor your letter, take the time to research the company and its values. This can involve reviewing their website, social media, and other online resources. By addressing the specific needs and values of the employer, you can show that you are invested in the position and the company.

To write a winning job application letter, it is important to understand the job requirements, analyze the job description, understand the needs of the employer, and tailor the letter to attract the specific employer. By doing so, you can craft an application that stands out from the competition and showcases your value as a candidate.

Research the Company and Industry

Before writing your job application letter, it’s important to research the company and industry thoroughly to increase your chances of writing a winning letter. Here are three key areas to focus on:

A. Understanding the Mission, Vision, and Values of the Company

Make sure you take the time to research the company’s mission, vision, and values. This will help you understand the company’s goals and the qualities they look for in employees. You can find this information on the company’s website, social media pages or company annual report.

Incorporate the values and mission statement of the company into your job application letter. This highlights your alignment with the company culture, and how your beliefs and goals match that of the organization’s.

B. Identifying the Company’s Competition

Once you have an understanding of the company, you need to identify the company’s competition. Knowing who the competitors are can help you understand the industry as well as the company’s market share position.

List the company’s competitors in your job application letter and briefly explain how you see the company’s strengths overcoming the competitors’ weaknesses.

C. Industry Trends and How to Address Them

The final area to focus on when researching the company and industry is identifying current industry trends and how these trends may impact the company’s future. Use reputable sources to gather trends and predictions about the industry. This will also show the recruiter that you are not only familiar with their industry, but are engaging in informed discussion and contributing to innovative solutions.

Incorporate industry trends into your job application letter and showcase the ideas and innovations you bring, how leveraging them can enhance the company’s position and how you can contribute to any current and future challenges, for which the potential employer has yet to find a solution.

By researching and incorporating the above areas into your job application letter, you demonstrate a genuine interest in the organization and showcase clear understanding, innovative thought and how your expertise can improve the company’s performance.

Know Your Strengths and Skills

When writing a job application letter, it’s crucial to understand your unique selling proposition, relevant experience, and transferrable skills. This information will help you stand out from the other applicants and potentially land the job of your dreams.

A. Identifying Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from the other candidates. It could be a specific skill, experience or personality trait that aligns with the company’s values and job requirements. Start by analyzing the job description and researching the company culture to identify what makes you an ideal candidate for the role.

Once you have identified your USP, use it as the main selling point in your job application letter. Highlight your strengths and skills and explain how they align with the job requirements and the company’s values. This will show the hiring manager that you are not just another candidate, but someone who has something valuable to offer.

B. Highlighting Your Relevant Experience and Accomplishments

Your work experience and achievements are essential in demonstrating your abilities and suitability for the job. When crafting your job application letter, focus on highlighting your relevant experience and accomplishments. Use specific examples to demonstrate how you have contributed in previous roles and how those skills could be applied to the new role you are applying for.

Be sure to use metrics whenever possible as numbers are a great way to showcase your achievements. For example, if you were able to increase sales revenue by 20% in your previous role, mention it in your letter. This will give the hiring manager a clear understanding of your capabilities and how they align with the job requirements.

C. Understanding How to Leverage Transferrable Skills

Transferrable skills are those abilities that you have gained from your previous experiences that are not necessarily related to the job you are applying for. They can be valuable in demonstrating your adaptability and ability to learn quickly.

When discussing your transferrable skills in your job application letter, highlight how they could be applied to the new role you are applying for. For example, if you have strong communication skills, explain how you could use that to effectively collaborate with team members and clients.

By understanding and leveraging your unique selling proposition, relevant experience and accomplishments, and transferrable skills, you can write a job application letter that stands out from the crowd. Remember to tailor your letter to the job requirements and company culture to increase your chances of success.

Address Gaps in Your Resume or Experience

When applying for a job, it’s important to consider any gaps in your resume or experience that might be a red flag for hiring managers. Addressing these gaps upfront can demonstrate your accountability and willingness to take ownership of your shortcomings.

A. Taking ownership of failings

If you have gaps in your work history or experience, don’t try to hide or make excuses for them. Instead, take ownership of any failings and show that you’re actively working to improve yourself. This could involve taking courses, pursuing certifications, or volunteering in relevant areas to gain hands-on experience.

B. Finding a workaround for unfilled requirements

Sometimes a job posting requires specific qualifications or experience that you don’t have. In these cases, it’s important to find a workaround that demonstrates your ability to still meet the employer’s needs. This could involve highlighting related experience or transferable skills that could compensate for the missing requirement. Alternatively, it might involve offering to take on additional training or work with a mentor to acquire the missing knowledge.

C. Highlighting transferable skills to counter an irrelevant job background

When applying for a job in a new industry or field, it’s common to have a background that might not seem directly relevant. However, this doesn’t necessarily mean you’re unqualified for the role. By highlighting transferable skills, such as leadership, problem-solving, or communication, you can demonstrate your ability to adapt to new situations and learn quickly.

Addressing gaps in your resume or experience is an important aspect of writing a winning job application letter. By taking ownership of your failings, finding workarounds for unfilled requirements, and highlighting transferable skills, you can position yourself as a strong candidate and increase your chances of landing the job you want.

Crafting an Attention-grabbing Opening Paragraph

In the competitive job market, first impressions matter. The opening paragraph of your job application letter is your opportunity to make a positive and lasting impression on potential employers. In this section, we’ll explore the importance of crafting an attention-grabbing opening paragraph and provide tips and examples on how to do so.

A. Importance of First Impressions

Studies show that it takes less than 30 seconds for a recruiter or hiring manager to form an initial impression of a job candidate. This means that your opening paragraph is a critical component of your job application letter. Your goal is to capture the employer’s interest and convince them to continue reading.

B. Creative and Engaging Opening Lines

One effective way to capture the employer’s attention is by starting your letter with a creative and engaging opening line. This can be a quote, a personal story, a relevant statistic, or a bold statement. The key is to be authentic and genuine while still standing out from other applicants.

C. Strategies for Catching the Employer’s Attention

Beyond the opening line, there are several strategies you can use to further capture the employer’s attention. These include highlighting relevant skills and experience, demonstrating enthusiasm for the position and company, and connecting your qualifications to the job requirements.

By following these tips and examples, you can craft an attention-grabbing opening paragraph that sets you apart from the competition and piques the employer’s interest.

Highlighting Your Accomplishments

When it comes to writing a winning job application letter, highlighting your accomplishments is crucial. This allows potential employers to see the proven results that you can bring to their organization. Here are a few tips on how to effectively highlight your accomplishments:

A. Demonstrating Achievements in Previous Roles

One of the most effective ways to demonstrate your achievements is by highlighting your accomplishments in your previous roles. This shows that you have a track record of success and can bring that success to your next job. When highlighting your achievements, make sure to focus on results, not just responsibilities. Instead of stating that you managed a team, highlight the specific results that you achieved as a team leader.

For example, instead of saying, “Managed a team of 10 employees,” you could say, “Led a team of 10 employees to achieve a 25% increase in sales within the first quarter.” This shows the impact you had in your previous role and gives potential employers an idea of what you can achieve in their organization.

B. Using Data to Support Accomplishments

Using data to support your accomplishments is a powerful way to illustrate the impact you had in your previous roles. This could include data such as sales figures, customer satisfaction ratings, or employee retention rates. When using data, make sure to include specific numbers and percentages.

For example, instead of saying, “Improved customer satisfaction,” you could say, “Increased customer satisfaction ratings by 15% through implementing a new customer service training program.” This demonstrates the impact you had on the organization and the value you can bring to a potential employer.

C. Highlighting Relevant Certifications and Awards

Another way to highlight your accomplishments is by showcasing any relevant certifications or awards you have received. This shows that you have taken the time to invest in your professional development and have been recognized for your achievements.

When highlighting certifications and awards, make sure to explain why they are relevant to the job you are applying for. For example, if you are applying for a marketing position, highlighting your Google Analytics certification would be relevant as it demonstrates your analytics skills.

Highlighting your accomplishments is a crucial part of writing a winning job application letter. By demonstrating your achievements in previous roles, using data to support your accomplishments, and highlighting relevant certifications and awards, you can show potential employers the value you can bring to their organization.

Showcasing Your Writing Skills

When it comes to writing a winning job application letter, showcasing your exceptional writing skills is crucial to increase your chances of getting hired. Employers often look for applicants who have a way with words, can express themselves clearly, and can craft compelling content that leaves a lasting impression. Here are several ways to showcase your writing skills:

A. Highlighting experience in writing

One of the most effective ways to showcase your writing skills is to highlight your experience as a writer. This can include previous work experience in writing-related fields such as journalism, marketing, or content creation. If you have a writing degree, mention it. You can also share published articles or blog posts that you have written to demonstrate your skills in action. Highlighting relevant experience shows that you have the skills needed to excel in the role you are applying for.

B. Incorporating keywords

Incorporating keywords relevant to the job posting can also help showcase your writing skills. Employers often use applicant tracking systems (ATS) to scan resumes and cover letters for specific keywords related to the position. By including these keywords, you can increase your chances of getting past the initial screening process and showcase your understanding of industry-specific language.

C. Proper grammar, spelling, and tone

Finally, it’s essential to ensure that your writing exhibits proper grammar, spelling, and tone. Errors in these areas can undercut the impact of your application letter and send the wrong message to your potential employer. Take the time to proofread your cover letter and resume carefully, and have someone else review them too. Double-check for proper punctuation, spelling errors, and that your tone fits the professional context.

Showcasing your writing skills is critical when applying for jobs, particularly those that require excellent communication skills. Highlighting relevant experience, incorporating keywords, and ensuring proper grammar, spelling, and tone are strategies that can help set you apart from other applicants and make a lasting impression on potential employers.

Using Power Words and Phrases

When writing a job application letter, it is essential to use powerful words and phrases that can help you stand out from the crowd. Here are some tips to help you select the right words:

A. Selecting Strong Action Words

Action words can help demonstrate your skills and experience effectively. Use verbs that showcase your achievements and contributions to your previous roles. For instance, rather than saying you “assisted” your team, use words such as “led,” “managed,” or “initiated” to emphasize your role in driving projects and initiatives forward.

B. Avoiding Common Clichés and Buzzwords

Although buzzwords and clichés may seem tempting, they could potentially undermine the impact of your letter. Instead of using cookie-cutter phrases like “I am a team player,” try to use specific examples to illustrate your ability to work collaboratively. Also, avoid jargon that may not be familiar to the reader and opt for straightforward language that can be easily understood.

C. Crafting Impactful and Persuasive Sentences

To make your letter more impactful and persuasive, use language that emphasizes your strengths and accomplishments. Start sentences with action words and focus on the results you have achieved. Also, be specific and illustrate your points with concrete examples that demonstrate your value to the prospective employer.

When writing your job application letter, make sure to choose powerful words that demonstrate your expertise and experience effectively. Avoid using clichés and buzzwords and instead focus on crafting persuasive and impactful sentences that showcase your strengths and contributions. By following these principles, you can create a compelling letter that increases your chances of landing the job you want.

Formatting and Presentation of Your Job Application Letter

When it comes to writing a winning job application letter, the presentation and formatting of the letter are just as important as the content. Here are some tips to ensure your letter looks professional and polished:

A. Ensure consistency in formatting

Make sure your letter has a consistent format throughout. This means using the same font and font size for the entire letter. Also, ensure that the margins and spacing are consistent from beginning to end.

B. Proper use of fonts, margins, and spacing

Use a standard font like Times New Roman or Arial, in a legible size (such as 11pt or 12pt). Be sure to use proper spacing between paragraphs and section headers. It’s important to have enough white space to make the letter easy to read, but not so much that it takes up unnecessary space.

C. Guidelines on length of the letter

Longer letters can seem rambling and may deter the hiring manager from reading the whole thing. Focus on the most important points and make them clear and succinct. Remember, your goal is to make a strong case for yourself as a candidate, not overwhelm the reader with information.

By following these tips, you can ensure that your job application letter looks professional, polished, and focused on what matters most – your qualifications for the job.

Sample Job Application Letter

Writing a winning job application letter is important if you’re looking to impress the hiring manager and land your dream job. In this section of the article, we’ll walk through a sample job application letter, analyze its strong points, and provide strategies to improve it.

A. Walk Through a Sample Job Application Letter

Dear Hiring Manager,

I am writing to express my interest in the position of Marketing Manager at ABC Company, as advertised on [job board]. With over [number] years of experience in the marketing industry, I believe I have the skills and knowledge to succeed in this role and make a significant contribution to your team.

During my time at XYZ Company, I was responsible for developing and executing successful marketing campaigns that exceeded client expectations and resulted in increased ROI. My experience in digital marketing, social media management, and content creation have prepared me well for this role. I am highly adaptable, and I have a proven track record of implementing innovative strategies to achieve business objectives.

In addition, I am a strong communicator and collaborator, and I work well in cross-functional teams. I am confident that my skills and experience make me a strong candidate for the role of Marketing Manager at ABC Company.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Sincerely, [Your Name]

B. Analyzing the Strong Points in the Letter

The sample job application letter has several strong points:

• The candidate clearly expresses their interest in the position and summarizes their skills and experience in the marketing industry.
• The letter highlights the candidate’s successful track record in executing marketing campaigns and achieving business objectives.
• The candidate demonstrates their adaptability and ability to implement innovative strategies.
• The letter emphasizes the candidate’s communication and collaboration skills.

C. Strategies to Improve the Letter

To improve the sample job application letter, consider the following strategies:

• Start with a strong opening sentence that grabs the hiring manager’s attention, such as a personal anecdote or a statement about the company’s mission.
• Use specific examples of your achievements and accomplishments to demonstrate your value to the company.
• Customize your letter to the specific job and company by conducting research and referencing relevant company initiatives or values.
• Show enthusiasm and a willingness to learn by expressing interest in the company’s future projects or goals.

By implementing these strategies, you can enhance your job application letter and increase your chances of landing an interview with your dream company.

Writing a winning job application letter requires attention to detail, strong communication skills, and a clear understanding of the hiring company’s needs and values. By following these tips and analyzing examples such as the one above, you can take your job application letter to the next level and stand out from the competition.

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What is a cover letter, and why is it important?

In today’s competitive job market, the cover letter remains an essential element of the application process. It is a snapshot of your qualifications, accomplishments, and personality, providing hiring managers with valuable information beyond your resume .

While some argue its demise, a poll by the Office of Career Education at Arcadia University in 2022 found that 72% of recruiters expect cover letters even if they are optional, and 77% prefer candidates who submit a cover letter.

 More importantly, 83% of recruiters said a cover letter could help you get a job interview even if the resume isn’t good enough.

Moreover, a well-crafted cover letter demonstrates your communication skills , sets you apart from other candidates, and allows you to explain gaps or career changes. So, whether required or not, including a cover letter is crucial for making a strong impression and increasing your chances of securing an interview.

What is a cover letter?

A cover letter is a document typically submitted alongside a resume as part of a job application. It is a three- to four-paragraph memo that provides an opportunity for applicants to explain their interest in the job and company and highlight their skills, experience, and achievements relevant to the position they seek.

A well-written cover letter goes beyond the information in the resume, allowing applicants to delve into more detail about their professional career and demonstrate their fit for the role and company.

By effectively showcasing their qualifications, a cover letter aims to make a positive impression on potential employers and set applicants apart from other candidates.

How to write a cover letter

Creating an effective cover letter will increase your chances of getting an interview with a hiring manager. Here are 10 tips to help you make the most of your efforts:

1. Address the contact mentioned in the job advert

When addressing your cover letter, ensure it is received by the correct person – ideally using the hiring manager’s name. When you are unable to find out the hiring manager’s name, it is still crucial to address your cover letter appropriately.

Instead of using “To whom it may concern,” which can sound impersonal, there are several alternatives you can use to make your salutation more specific and professional.

Here are some examples of how to address a cover letter if you don’t know the recipient’s name:

• “Dear [Company Name] Hiring Manager”
• “Dear [Department Name] Hiring Manager”
• “Dear Hiring Manager”
• “Dear Human Resources Manager”
• “Dear [Company Name] HR Department”

When you use these greetings, you avoid assuming someone’s gender or marital status and maintain a professional tone. It is recommended to be as specific as possible, such as addressing the hiring manager for a particular department or using the company’s name in the salutation.

2.   Outline your current job situation and why you want to move on  – don’t be negative

If you are currently employed, explain the reasons for your interest in the new role in the cover letter, whether that be career progression, personal interests, or even that you are just looking for a change.

If you are between jobs or have previous employment gaps on your resume, use the cover letter to highlight the reasons for your interest, but also ensure you are upfront as to  why you have been out of employment previously.

3. Show you’ve done your research

In a cover letter, it is beneficial to demonstrate an understanding of the company’s history and its area of business. Doing so can showcase your interest in the position and alignment with the company’s goals and values.

Researching the company’s history and area of business allows you to tailor your cover letter to the specific organisation and highlight how your skills and experiences align with their needs.

When you demonstrate an understanding of the company’s history and area of business, it shows the hiring manager that you have taken the time to research and are genuinely interested in the role. It also helps you craft a more targeted and personalised cover letter, making a stronger impression on the hiring manager.

However, it’s important to strike a balance. You don’t need to provide an extensive history lesson in your cover letter but rather incorporate relevant information demonstrating your understanding and genuine interest. Focus on key points that align with the position you are applying for.

Remember to use your own words and avoid copying directly from the internet or other sources. Tailor the information to your experiences and explain how your skills and background make you a strong fit for the company and the position you are applying for.

4. State why you are interested in working for them as an employer

When writing a cover letter, it can be beneficial to demonstrate how the role you’re applying for aligns with your long-term career goals. This way, you can showcase your ambition, motivation, and strategic thinking to the employer.

Articulating the connection between the position and your career aspirations can help you stand out as a candidate. Here are some key points to consider when incorporating your long-term career goals into a cover letter:

Identify relevant goals and aspirations

Choose the career goals most aligned with the position you’re applying for. Select the ones that demonstrate a clear connection between the role and your future plans. Make sure to adjust your goals, if necessary, to match the job description and emphasise how the position supports your overall career trajectory.

Highlight previous positions

Discuss your previous roles and how they have contributed to your professional development and progression towards your long-term goals.

Share specific skills you have acquired and relevant experiences you have gained that directly relate to the position you’re applying for. This demonstrates the active pursuit of your career goals and shows that you have been proactive in acquiring the necessary skills and experiences.

Showcase how you can benefit the company

Employers want to know how the role can benefit you and how you can bring value to the company. Explain how the position will help you gain industry knowledge, enhance your skills, and contribute to the company’s goals.

Show that you have researched the organisation and understand how your abilities align with its objectives. Emphasise the mutual benefits of your career goals and the company’s mission.

Discuss your future with the company

Express your interest in long-term commitment and growth within the organisation. Share how staying with the company can provide opportunities for skill development and advancement towards your career goals.

Discuss how the company’s culture, values, and vision align with your aspirations. Demonstrate that you see yourself as a valuable asset to the company and convey your enthusiasm for a lasting partnership.

By incorporating these elements into your cover letter, you can effectively demonstrate to the employer how the role fits into your long-term career goals. This approach shows your forward-thinking mindset and aligns your aspirations with the objectives of the position and the company.

Remember to tailor your cover letter to the job you’re applying for, highlighting the aspects that resonate most with your career goals.

5. Tell them why they should be interested in you as an employee

Most top candidates will be skilled and hardworking professionals, so it’s important to consider why you would be the perfect candidate and communicate this in your cover letter. Highlight your past accomplishments and any additional skills that would benefit the organisation if you were selected to fill the position.

6. Tailor your cover letter to the job and avoid repetition

If you’re applying for multiple roles, don’t fall into the trap of reusing the same cover letter. It should be tailored to the position you are applying for and closely aligned with the job description.

7. Highlight your transferable skills, achievements, and versatility

Transferable skills can help determine your suitability for a role, so include any personal characteristics or personality traits that make you a better fit for the position and interesting to a hiring manager. If you have achieved outstanding results in a similar role, highlight your success.

8. Tailor your information, but don’t slavishly match the job description

Where your skills and experience fit the criteria, mention the crossover between them, but don’t use every word or listed skill set to describe yourself in your cover letter.

9. Make sure it’s neat, brief, and typo-free

A typed, one page and error-free cover letter is expected. If your cover letter contains spelling mistakes, your resume will very quickly find itself in the ‘no pile’, regardless of how experienced or skilled you are.

10. End by politely expressing interest in further dialogue

Invite them to get in touch or make reference to speaking further in an interview to emphasise your keenness to join the team. If you don’t hear back, email or call the interviewer.

Traits to showcase in a winning cover letter

Recruiting and hiring managers may receive hundreds of resumes and cover letters to review during the recruitment process. Your cover letter must reflect your unique capabilities, which position you as an ideal candidate. 

The purpose of your cover letter is to demonstrate the key attributes necessary for the position, so you should take the time and effort to write it well. Here are a few qualities and characteristics your cover letter should demonstrate:

Valuable:  What do you have to offer as a professional, and how could you positively affect the organisation if you were to be offered the role? Sell your key strengths confidently in your cover letter to grab the reader’s attention. This will increase the likelihood of progression through the selection process.

Literate:  There’s nothing worse than a glaring spelling error on your cover letter. A mistake in your letter suggests to the hiring manager not only that you lack attention to detail but also that you don’t care enough to take the time to proofread.

Therefore, it’s essential to make sure you check it over and have a friend do so as well before submitting it. It can be challenging to check your own work, so you could get a friend or mentor to help read your cover letter. Alternatively, you can run your letter through writing tools like the grammar checker on Microsoft Word or Grammarly.com.

A unique candidate:  Use your cover letter to display your unique combination of skills and experience that relate to the job selection criteria of the role. Provide examples demonstrating a clear link between your knowledge, experience, abilities, and the employer’s needs.

Experienced:  While soft skills, as well as academic abilities, are critical for securing an interview, your cover letter should also demonstrate your experience in relation to the job description to the hiring manager.

Be sure to include examples of relevant experience in your cover letter to highlight the value you would bring to the role and why you would be the best-suited candidate for the position. 

Enthusiastic:  A tailored, compelling cover letter shows you have taken the time to research the company and understand the employer’s needs and job requirements. It is an opportunity to express that you are enthusiastic about the role, keen to be part of the team and demonstrate the value you would add to the company.

Cover letter template

Now that you know how to ensure your cover letter is ticking all the right boxes, you are ready to start writing. Like a resume, a certain amount of personal preference is involved when writing your cover letter.

There are generally similar guidelines for writing cover letters, and candidates should choose different letter structures that reflect their preferences and the job they are applying for.

Remember to keep your cover letter concise, usually one page long, and use a simple, professional font. Format it like a business letter with appropriate sections and spacing.

Here is a cover letter template you can use as a starting point for creating yours:

Dear <<Hiring Manager>>,

I am writing in response to your recent advertisement for the ‘Human Resources Recruitment Specialist’ position. Please find attached my resume for your consideration.

I am excited to express my interest in this role and believe that my experience and accomplishments make me an ideal candidate. With four years of successful experience as a human resources recruitment specialist, I have developed a deep understanding of the industry.

My background includes working for a leading global recruitment company, where I gained expertise in both specialist and generalist roles. Additionally, I have a proven track record of working with clients from various sectors, including the private and public sectors.

In my current role as a human resources recruitment specialist, I have achieved significant milestones that demonstrate my value:

• Established strong relationships with the human resources functions of leading retail banks, earning preferred supplier status for HR and the wider business.  
• Expanded the client base by 20% year over year, showcasing my ability to diversify and attract new clients.  
• Increased the number of job placements across the client base by 45% year over year, indicating my success in finding suitable candidates for diverse roles.  
• Improved productivity and revenue by 30% year over year, contributing to the overall growth and success of the organisation.  
• Successfully managed multiple projects alongside day-to-day activities, including organising a CSR day and charity quiz, which raised $6,000 for charity while enhancing client and candidate relationships.

My experience aligns perfectly with the requirements of this role, and I am confident that I can bring substantial value to your organisation.

If you have any questions or would like to schedule an interview, please do not hesitate to contact me via the details on my resume. I am available at your convenience and look forward to hearing from you.

Kind Regards,

<<Your name>>

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How to Write an Application Letter (Sample Included!)

Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

Apply for the role of your dreams! One of these open jobs on The Muse could be the perfect fit »

What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

• Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
• Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
• Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
• Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

• Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
• Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
• Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
• Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

More From Forbes

Everything you need to know about a cover letter and why it's still important.

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Wondering if you really need to submit a cover letter? Here's the truth about this part of the job ... [+] application process.

Some experts say that the cover letter is dead. Others vehemently disagree. But what both sides of the fence do agree on is that dead or alive, a cover letter is still necessary when applying for a job.

What is a cover letter for a resume?

A cover letter is a snapshot of who you are and what you've done. It gives hiring managers more information about you, your accomplishments, and what you bring to the table– information outside of what your resume shows. But aside from those more obvious things, a cover letter is also a way to showcase your communication skills and personality. A cover letter is vital for demonstrating how well you relay information in writing, making it a crucial element for positions requiring verbal and written communication skills. Your cover letter also helps employers make a hiring decision about you when they’re torn between you, and another candidate.

Do you need a cover letter?

Short answer: Yes. Even in situations where the cover letter is optional, a recent poll found that 72% of hiring managers expect a cover letter, and 77% will move your resume up a notch if you submit one. In that same poll, 83% of recruiters said a cover letter could land an interview even if the resume isn't good enough.

In short, even if your cover letter isn’t getting read, it’s positively acknowledged.

In certain situations, a cover letter is necessary. When you're applying to a specific person, use a cover letter to address them individually. Also, write a cover letter if you were referred. Use it to mention the name of the person making the referral to boost your chances of an interview, especially if that person has some clout. And, of course, include a cover letter if the job posting requires one.

But aside from these specific instances … include a cover letter anyway .

What can a cover letter do for you?

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Your cover letter is your personal introduction. It tells the company a little bit about you and why you're a great fit for the company. It's your first chance to make a good impression. The cover letter is also used to set one candidate apart from another in the event of two equally qualified applicants. It shows that you're willing to expend the energy to get the position … it’s worth the extra energy.

One of the better uses of a cover letter is to explain gaps or career changes in your resume. Gaps aren't definitive rejections in the hiring process, but hiring managers want to know why there's a gap, whether that's because you lost your job or decided to take time off on your own. Cover letters can also be used to explain career changes that are not obvious steps following a natural career progression. That being said, topics like resume gaps or career pivots must be addressed clearly and briefly– the longer you focus on them in a cover letter, the more you may generate concern versus comfort for the recruiter. Remember, there’s a fine line between shining a spotlight on an insecurity and simply addressing a weakness or question they may have. Plus, in the wake of the recession and pandemic, full of layoffs and change, recruiters are more forgiving on resume gaps.

What should you include in a cover letter?

Your cover letter complements your resume. It should be no more than two pages, but one page is better because research simply affirms that the second page isn’t as likely to be read... The cover letter needs to show the employer you can meet the job requirements, why you want to work at the company, and who you are. Include an anecdote about your experience that shows how you were a benefit to your previous employers. And always end your cover letter with a subtle request for an interview like, "I look forward to hearing from you" or “I’m excited to learn more about the role,” and include your contact information of course.

Do your homework before writing your cover letter (and your resume). Learn about the company where you're applying to discover whether you’re a fit for them– or they’re a fit for you. This means doing more than a 5 minute google sweep! It means examining their competition, who is in the role you’re seeking and what their linkedin says, if there’s any public announcements on the direction the company is taking, their client roster or results… and more! Analyze the job description to design your cover letter to address key components and leverage keywords. This is necessary to pass automated tracking software (ATS) used to screen applicants. Finally, identify the hard and soft skills you bring to the position so you can highlight those in the cover letter. Every cover letter needs to be tailored to the position.

Just as a good cover letter can set you apart, a bad cover letter can hurt you. Your cover letter needs to show you put in the effort. It should show the recruiter you read the job description, understand the role and how your experience aligns with the job responsibilities, and that you know a little bit about the company. That is what will set you apart from other candidates.

So, whether one is required or not, including a cover letter with your resume remains an essential element of the application packet.

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Why Cover Letters Are Important in the Recruitment Process

• By Amit Gawande
• August 18, 2024

Home » Blog » Why Cover Letters Are Important in the Recruitment Process

You’re probably one of many who think, “Oh no, not another cover letter!.” But you shouldn’t be so quick to dismiss one. It might be what lands you the interview or potentially the job itself. 

Even though some argue that cover letters might be dead, they do give you a chance to introduce yourself and help the recruiter paint a better picture of why you’d be a good fit for their company before meeting you in person, which is something resumes alone can’t do.

That said, let’s learn more about how cover letters help you stand out. 

Understanding cover letters

The biggest problem with cover letters is that job seekers often don’t understand their true purpose. They think of them as an expanded version of their resumes when they’re, in fact, supposed to complement them and add a more personal touch to their applications. 

Simply put, a resume focuses on your job experience relevant to the position you’re applying for, while a good example cover letter focuses on explaining how all this past work and skills you’ve gained make you the right fit for the job. It’s an extra effort but one that can set you apart. 

Cover letters aren’t an expanded version of your resume. They’re not generic letters you write once and then send out to all companies you’re applying to. No, they’re not an afterthought you write just for the sake of it. Cover letters are a chance to tell your story from your point of view.

Why cover letters are important

Besides what many people think, yes, cover letters are still important. Mostly because they’re your opportunity to make a good first impression, and first impressions matter. Even if a recruiter doesn’t get to read your cover letter, they’ll still consider it a plus and value your effort. 

You know what’s interesting? Most recruiters agree that cover letters aren’t strictly necessary, but 83% of them have also said they’re important for their hiring decisions , as they can secure you an interview even if your resume doesn’t meet their expectations. 

So, what’s so special about cover letters?

Make applications more personal 

The truth is companies won’t hire you just because of your extensive experience. Your personality also matters, and that’s exactly what your cover letter should focus on. 

It gives you the chance to talk about:

• What makes you different from other candidates;
• Why you’re interested in working in the company;
• How motivated and enthusiastic you feel about the role.

But most of all, your cover letter allows you to tell your story while addressing the recruiter directly. What are some challenges you successfully overcame in your career? Is there a success story you’re especially proud of? You can talk about all of these achievements in detail, as well as how your personal values align with the company’s culture, making you the perfect fit. 

This way, you’ll be creating a more personal connection with the recruiter, which maximizes your chances of securing the interview. Your words have much more power than you think, even in writing. This is why a well-crafted cover letter can make all the difference in your job search. 

Provide context

Unlike your resume, which only lists your previous work experiences, your cover letter provides the recruiter with more context about them—HOW this experience and skills you’ve gained make you the right person for the job and WHY you’d like to work in this specific company.

Everyone can create a resume, especially with the many resume builders available. But not everyone can make the connection between their experience and the job at hand. This is why recruiters don’t ask and don’t expect direct questions in interviews. Instead, they want to see:

• Your problem-solving skills, 
• Creativity, and 
• Ability to think and act under pressure. 

Your cover letter is where you get to showcase these qualities. You won’t just be talking about the dates and job titles from your previous positions but how all the work experience and skills you’ve gained helped you grow professionally and make you the ideal candidate for the job. You need to be as detailed as possible but, at the same time, straight to the point.

Cover letters also help you explain, in case you have employment gaps, why this happened and why you decided to change careers. I’m sure it won’t matter once you explain it, but otherwise, employment gaps you’re unable to explain can raise questions and concerns. Be careful, though, you don’t want to over-explain, as this can shift the focus to your insecurities.  

Show that you’re willing to go the extra mile

Have you ever attended a class even though attendance wasn’t mandatory? If you did, then bravo! It takes a truly committed individual to go above and beyond what’s required. 

This is the picture you want to paint for recruiters, and that’s how they’re going to perceive you after sending them a cover letter you weren’t required to send in the first place. 

It shows them you’re willing to go the extra mile, as that’s how excited you are about the role. Not only that but doing so also sets you apart from other candidates.

What you need to remember is that even if the job posting states it’s optional, 72% of recruiters still expect candidates to include a cover letter in their application, while 63% are convinced that cover letters showcase the candidate’s motivation to work in the company. 

Showcase your writing and communication abilities

You probably think that if you’re applying for an engineering position, your writing and communication abilities won’t matter. But that’s where you’re wrong. They might not be a priority, but they’re definitely skills that can give you a competitive edge over other candidates. 

Well, your cover letter is the perfect way to showcase your writing and communication skills before you even meet the recruiter in person. Being able to clearly communicate your experience, personality, and motivation in writing will potentially get you that interview, which is why you should never overlook the importance of cover letters. 

Express your enthusiasm for the job

Yes, I understand that money is possibly every candidate’s interest, but there’s a difference between working only to pay the bills and doing the job you love while getting to pay the bills. 

When you’re enthusiastic about a role, it shows. Enthusiasm is a difficult feeling to fake, which is why recruiters are unlikely to overlook your application if you manage to express your enthusiasm. It means your cover letter is genuine. As Norman Vincent Peale once said, 

“Enthusiasm releases the drive to carry you over obstacles and adds significance to all you do.”  

How to write the perfect cover letter

I don’t want to focus on formalities as much because you can find plenty of cover letter samples on the internet to demonstrate this. Instead, I want to talk more about what you need to include in your cover letter regarding context and the tone you need to maintain throughout. 

• Grab the recruiter’s attention: Instead of opening with “Hi, my name is…”, start by explaining how the job posting got your attention and how you connect to the role. 
• Talk about past achievements: Don’t just go over your work experience chronologically, but rather mention an achievement you’re proud of or how you’ve helped some of your previous companies overcome a significant challenge. 
• Align your skills with the company’s needs: Listing your skills one after another won’t do much. You want to elaborate on how these skills are relevant to the company’s needs. 
• Go with a conversational tone: I’m not saying that you should include slang, but write in a more personal way. No one appreciates generic writing anymore. 

You can go into detail as much as necessary, but your cover letter should be no longer than two pages. Your best bet is to make it one page long to ensure the recruiter reads it all. 

As per recent research, companies prefer that you first introduce yourself in the email and then add both your cover letter and resume in separate attachments. They also want you to customize your cover letter depending on the company and job position you’re applying for. 

Sealing the deal

You’ll see many comments about how cover letters are no longer relevant, but at the end of the day, the way you go about your application is your personal choice. If you feel like your resume isn’t enough to showcase your personality and skills, then why not add a cover letter as well? 

As we’ve discussed, there’s not an employer that won’t value the extra effort, so you might as well roll up your sleeves and start typing. You could finally land that interview and get the job!

Amit Gawande

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Why One Executive Says Your Cover Letter Is More Important Than Your Résumé

Today, a résumé scan or quick Google search can seemingly tell you everything you need to know about a job candidate: where they went to school, their work history, any major awards or achievements — the list goes on.

But no matter how in-depth your résumé — or its online equivalent — is, it's not enough to tell your whole story to potential employers, writes Lauren Nelson, a communications specialist and VP at  Aesthetic Cogency,  in a LinkedIn post . "I don't care if your résumé is dozens pages of awards and sheer greatness," she says. "You've lost me."

To Nelson, a well-written cover letter is more important than an impressive résumé because it reveals your work ethic and attention to detail. It provides glimpses into your personality that a list of achievements can't. 

For starters, Nelson makes it clear that she always requires a cover letter with any job application, yet she only receives them 40% of the time. And only about a fourth that do send cover letters actually tailor them to the job, making it easy for Nelson to weed out candidates. "If you can't follow simple instructions in the application process, I have little to no faith in your ability to take direction on the job," she explains. 

Furthermore, what candidates choose to include on their cover letter tells Nelson if their background is a good match for the position. "If you cannot communicate why your experience and skills are relevant to the job, I'm not sure you understand what the position entails, or that your background brings all that much value to the table," she says. 

On the other hand, when Nelson can tell that a candidate took the time to craft a concise, detailed cover letter for the specific position they applied for, she is more than ready to schedule an interview. 

"I would rather have a determined, passionate individual with a strong work ethic on my team than an Ivy League degree without tenacity every single time," she says. What it comes down to is hard work and dedication — your résumé might boast impressive accomplishments, but it means nothing if you can't prove that you're genuinely passionate about the position.

Read the full LinkedIn post  here .  

Want your business advice featured in  Instant  MBA? Submit your tips to  [email protected] . Be sure to include your name, your job title, and a photo of yourself in your email.  

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Free Australian Resume Template

What is an application letter?

Also known as a cover letter, an application letter is a summary of your strongest and most relevant skills and abilities that will be expanded in your resume or selection criteria. It introduces you to potential employers and highlights your suitability for the position you are applying for.

All written applications should include an application letter. In many cases, your application letter is just as important as your resume. It is unlikely that your resume will be read if your application letter doesn't make a good first impression.

The Dos and Don'ts

What to include

At the top ↑ :

At the bottom ↓ :

An application letter can be structured into 3 parts:

Introduction

The beginning of your application letter should include:

The body of the application letter is where you 'sell yourself. It should address the key requirements stated in the job ad, describing how you have the required qualifications, knowledge, skills and experience.

Identify keywords, phrases and skills mentioned in the ad and focus on emphasising your strengths in these areas. It isn't necessary to include everything mentioned in the job ad. Instead, focus on three to five of the most important elements.

Points to remember:

• Keep to one theme per paragraph and support your claims with examples.
• Write persuasively
• Explain why you are interested in the position or working for the company / organisation
• State the value you will bring to the position
• Identify how your achievements and skills qualify you for the role

At the end of the letter:

Sample Cover Letter

Mailing address

Telephone number(s)

Email address

Today's date

Your addressee's name

Professional title

Organisation name

Dear Mr/Ms [last name],

RE: Application for [job role], reference number [number]

Start your application letter with a statement that establishes a connection with your reader. Briefly say what job you are applying for and where you saw the job advertisement.

The mid-section of your application letter should include short paragraphs that make relevant points about how your qualifications and skills make you a good fit for the position. You should not summarise your resume. You may include bullet points here. Choose some qualifications, skills and experience that really target the position you are applying for. Do not go overboard and save information for the interview.

Your concluding paragraph should instigate the reader to contact you for an interview. Refer to any attachments added to your application. Show appreciation for consideration and say thank you.

Yours sincerely, 

(Include your contact details here if you do not add them at the top of the letter)

Further Support

Below are some useful links providing further support with:

They also include example cover letters. Please note, it is important to use examples as a guide only. DO NOT copy the examples and use them as your own.

• What is a Cover Letter? Useful advice and tips from seek.com.
• Cover Letters - The Good and The Bad A few simple tips from seek.com to help you get your cover letter noticed.
• Cover Letters - Monash University More advice about format and content of a cover letter, as well as industry specific examples.

Additional Resource

Featured Resources

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Trump says Medal of Freedom "equivalent" to and "much better" than Medal of Honor, sparking backlash from veterans

By James LaPorta

Updated on: August 16, 2024 / 5:57 PM EDT / CBS News

Former President Donald Trump received an immediate backlash Thursday when he said the Presidential Medal of Freedom he awarded to Dr. Miriam Adelson, the widow of Republican mega-donor Sheldon Adelson, was "equivalent" and "much better" than the Medal of Honor, the nation's highest military award for bravery in combat. 

Speaking from his golf club in Bedminster, New Jersey, during an event on fighting antisemitism, Trump praised the late Las Vegas casino magnate as "one of the greatest businessmen in the world," before addressing Sheldon Adelson's widow to make a comparison between the Medal of Honor and the Presidential Medal of Freedom, the nation's highest civilian honor, which is typically given for significant achievements in the arts, public service and other fields. 

"I watched Sheldon sitting so proud in the White House when we gave Miriam the Presidential Medal of Freedom. That's the highest award you can get as a civilian. It's the equivalent of the Congressional Medal of Honor, but civilian version," said Trump as he spoke from the podium in front of multiple American and Israeli flags. 

He added, "It's actually much better because everyone gets the Congressional Medal of Honor, they're soldiers. They're either in very bad shape because they've been hit so many times by bullets or they are dead. She gets it and she's a healthy, beautiful woman. And they're rated equal, but she got the Presidential Medal of Freedom." 

Miriam Adelson is a physician who specializes in drug addiction and is known for her humanitarian work and donations to Jewish organizations. In 2018, Trump awarded her the Presidential Medal of Freedom during a White House ceremony. The Trump administration at the time noted her two research centers aimed at stemming substance abuse and the work of the Adelson Medical Research Foundation, established to combat life-threatening illnesses. 

GOP Sen. JD Vance of Ohio was asked about his running mate's remarks on Friday. 

"This is a guy who loves our veterans and who honors our veterans," Vance replied. "I don't think him complimenting and saying a nice word about a person who received the Presidential Medal of Freedom is in any way denigrating those who received military honors." 

But many veterans with prominent platforms on social media denounced Thursday's remarks from the 2024 Republican presidential nominee , lambasting the comments about the medal as "offensive" and "disrespectful." Trump's statement about the Medal of Honor and his characterization of service members who receive the award became a top trending topic of discussion on X, the social media platform. 

Trump's comments on Thursday evening recalled past criticism of the former president over his disparaging comments about the late Republican Sen. John McCain in 2015 when he said McCain  was "only a war hero because he was captured" during the Vietnam War, adding, "I like people that weren't captured, OK?" There was also backlash when he allegedly called Americans who died at war "losers" and "suckers" following a canceled trip to visit the Aisne-Marne American Cemetery near Paris in 2018. Trump denies he made the belittling comments about fallen U.S. service members. 

Many critics online noted the millions of dollars the Adelsons had donated to Trump and other GOP candidates and causes, and contrasted that with the extraordinary bravery of Medal of Honor recipients who receive the award for great courage in the face of extreme danger. Often, these service members, some of whom die in the process, completely disregard their own lives to save others or eliminate heavy bombardments and enemy gunfire. 

The Adelsons donated $20 million to Trump's 2016 presidential campaign and $5 million for his inauguration. Another half a million was given to a legal fund for Trump aides in 2018, according to Politico. That same year, the couple ponied up more than $100 million to conservative groups and GOP candidates during the election cycle. In 2020 , the couple gave $75 million to the Preserve America PAC, a pro-Trump super PAC. The Adelson's total contributions to Republicans totaled more than $218 million between 2019 and 2020, according to Open Secrets, which tracks money in politics. 

Contacted by CBS News on Friday, Pentagon spokesperson Maj. Gen. Patrick Ryder said it's longstanding Defense Department policy to not comment on remarks from political campaigns, given the department's apolitical nature. 

"Separately, the Department of Defense is eternally grateful for the service, sacrifice, and bravery of all those awarded the Medal of Honor, which is by law the nation's highest military award for valor presented only to U.S. service members who have distinguished themselves through conspicuous gallantry and intrepidity at the risk of life above and beyond the call of duty," said Ryder. 

Matt Zeller, a former Army captain and CIA officer who served in Afghanistan and has since worked for years to resettle Afghan allies who served with U.S. and coalition partners during America's longest war, denounced the former president's comments. 

"People need to see that this is who Trump is and how he sees those of us who have served in the military. He's been disparaging us for years," Zeller told CBS News. "I can only hope this latest affront against military service is the one that finally makes the rest of my fellow veterans see the light — the man is a con." 

The Medal of Honor was first presented in 1863, according to a U.S. Senate committee print on the medal. It is the nation's highest military award for combat valor and is awarded by the president in the name of Congress — this is why the prestigious honor is often referred to as the Congressional Medal of Honor. 

Out of the 41 million who have served in the U.S. military, only 3,517 service members have received the Medal of Honor — 19 of whom were awarded the medal twice — according to the Congressional Medal of Honor Society. 

Conversely, the Presidential Medal of Freedom, created by President Harry S. Truman in 1945, is often given to recipients who reflect a president's "political and personal interests," according to the Congressional Research Service. As of July, between 1963 and 2024, the medal has been awarded 653 times. Past recipients include great figures in the world of art and entertainment, the Apollo 13 Mission Operations Team, and two double recipients: the late U.S. Ambassador Ellsworth Bunker and Colin Powell, the former secretary of state and chairman of the Joint Chiefs of Staff, who died in 2021.

The day Miriam Adelson received her medal, Republican Sen. Orrin Hatch of Utah, former NFL football player turned Minnesota Supreme Court judge Alan Page, and Hall of Fame Dallas Cowboys quarterback Roger Staubach, also received the honor. The award was also given posthumously to Elvis Presley, Babe Ruth and conservative Supreme Court Justice Antonin Scalia. 

Medal of Honor recipient and retired Army Capt. Florent Groberg said on X that he has a "tremendous amount of respect for the Medal of Freedom and what it symbolizes" and that "it's important to recognize the contributions of civilians" but added, "I feel that it's not quite comparable to the Medal of Honor, as they are two very different awards with different criteria and significance." 

Retired Army Sgt. Maj. Kenneth Ramos echoed Groberg's assessment and drew a contrast between the Presidential Medals of Freedom Trump gave to Adelson and others and the Medal of Honor the former president authorized posthumously to Army Sgt. 1st Class Alwyn Cashe before leaving the White House. His widow, Tamara, accepted the medal on his behalf from President Biden in 2021. 

During a nighttime mounted patrol on Oct. 17, 2005 in Iraq's Salah Ad Din Province, Cashe and his soldiers found themselves in a dire situation when his unit was ambushed. Their Bradley Fighting Vehicle struck an improvised explosive device, engulfing them in flames while a barrage of gunfire ensued from enemy forces. 

After escaping the inferno, Cashe dove back into the vehicle to rescue his fellow soldiers, first pulling out his driver. As Cashe was extinguishing the flames on the driver, the veteran soldier's uniform, which was drenched in fuel, ignited. Cashe received severe second and third degree burns over nearly 72% of his body, per the U.S. Army. 

Despite the painful wounds, Cashe again re-entered the vehicle under the threat of fire and enemy bullets, to retrieve six additional soldiers and an Iraqi interpreter from the burning vehicle. When reinforcements arrived, Cashe insisted his soldiers receive medical attention first and refused to be evacuated to follow-on medical care before them. Cashe died on Nov. 8, 2005 at Brooke Army Medical Center in San Antonio, Texas. 

"Cashe knew the danger in his attempts to rescue his fellow soldiers and absolutely cannot be placed in the same category of a civilian award," Ramos told CBS News. "It dishonors his memory as a hero, but also devalues the Medal of Honor coming from someone hoping to be the commander-in-chief of our armed forces again." 

• Medal of Honor
• Donald Trump
• Presidential Medal of Freedom

James LaPorta is a verification producer with CBS News Confirmed. He is a former U.S. Marine infantryman and veteran of the Afghanistan war.

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Big changes for ANCHOR property tax relief, and new deadlines. What you need to know.

• Updated: Aug. 18, 2024, 7:43 a.m.
• | Published: Aug. 13, 2024, 10:00 a.m.
• Karin Price Mueller | NJ Advance Media for NJ.com

The new ANCHOR property tax benefit season is officially underway.

The state Treasury Department will send notification letters on Aug. 19 to 1.5 million New Jersey taxpayers, letting them know their ANCHOR applications will be filed automatically , NJ Advance Media has learned.

The letters will tell homeowners and renters whose eligibility information the state already has that they don’t need to do anything to get their benefits as long as none of their information has changed since last year.

Then on Aug. 26, residents who did not receive a letter will get an application packet in the mail — green for homeowners and purple for renters — which will have the all-important ID number and PIN needed to complete the application.

New this year: Whether you get a letter or an application packet, if any of your information has changed, you’ll have a file a brand new application by Sept. 15, 2024, a deadline that’s earlier than years past.

Also new this year: Some taxpayers, including some who receive the notification letters and application packets, will need to go through an extra level of identity verification through ID.me . Those residents will be notified when they log in to anchor.nj.gov of the need for the extra step.

MORE: The next ANCHOR property tax benefit: Your questions answered.

If you don’t receive a notification letter or an application packet, you can still apply, but you’ll first have to log in to anchor.nj.gov and verify your identity using ID.me. Once you do, your needed ID number and PIN will be provided on the screen.

The Treasury Department also said it has eliminated the need to file paper applications, something that used to be required, for example, by those filing on behalf of an estate or a trust, or by those who needed to share copies of documents to support name changes and changes in marital status. The agency is offering a new secure portal so people can upload their documents, it said.

But if you aren’t comfortable doing it all online, you can still download and print a paper application.

“You can still file by paper but there is no longer a need to,” the agency said.

The deadline to file a new application is nearly a month earlier this year. You have until Nov. 30, 2024 to file, the agency said.

All payments will be issued on a rolling basis beginning in November, the Treasury Department said in a press release. Last year, it initially said payments would start around that same time, but the first round of direct deposits went out on Oct. 12. More rounds of direct deposits and checks were sent in subsequent weeks.

The ANCHOR payments, which are for the 2021 tax year, will pay up to $1,500 to homeowners and $450 for renters, with senior homeowners and renters getting an extra $250.

If you need help with your application, you can call the ANCHOR hotline at (888) 238-1233 or (609) 826-4282. You can also visit a regional help center. You can see all the locations here. Though appointments are not required, you can make one on the state website.

Stories by Karin Price Mueller

• The next ANCHOR property tax benefit: Your questions answered.
• Walmart texted me at 6:09 a.m. on a Saturday. Can it do that?
• Car rental company threatens driver with arrest and prison after police took vehicle

Please subscribe now and support the local journalism YOU rely on and trust.

Karin Price Mueller may be reached at [email protected] . Follow her on X at @KPMueller .

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Kamala Harris Isn’t Giving Interviews. Any Questions?

Critics say the vice president has been too cautious with the press. Her supporters think it’s the right strategy at the right time.

• Share full article

By Michael M. Grynbaum

Michael Grynbaum has covered the interactions between presidential candidates and the news media since 2016.

Follow live updates on the 2024 election .

The press has questions for Vice President Kamala Harris. She isn’t giving a whole lot of answers.

In the nearly three weeks since President Biden withdrew his candidacy, catapulting Ms. Harris to the top of the Democratic ticket, the vice president has shown little eagerness to meet journalists in unscripted settings. She has not granted an interview or held a news conference. On Thursday, after a rally in Michigan, she held her first “gaggle” — an impromptu Q.-and-A. session — with reporters covering her campaign.

It lasted 70 seconds.

Ms. Harris replaced a Democratic nominee who has hosted fewer White House news conferences than any president since Ronald Reagan. Now she is taking a similarly cautious approach, relying on televised rallies and prepared statements amid a tightly controlled rollout of her candidacy.

Asked on Thursday if she might sit for an interview anytime soon, Ms. Harris suggested that she would get through the convention first. “I want us to get an interview scheduled before the end of the month,” she said, as aides signaled to the scrum of journalists that question time was over.

Ms. Harris’s lack of engagement with the media has become a constant rallying cry on the political right, with Republican critics and Fox News stars accusing the vice president of ducking scrutiny. The Harris campaign says it is being thoughtful about how best to deploy its message, and to introduce a new candidate to crucial voters in battleground states.

David Axelrod, the architect of former President Barack Obama’s winning campaigns, believes that Ms. Harris — who on Thursday said she had agreed to a prime-time debate on Sept. 10 with her opponent, former President Donald J. Trump — was trying to strike a balance.

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