called a hook or a grabber.
I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).
You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.
You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.
You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.
People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.
Stop apologizing! Stop making excuses! While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.
Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.
Do not start with hesitation. Plan the first words, memorize the first words, practice the first words. Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.
Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format. I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?
I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book. I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater. He would love to share a symbolic cup of coffee with you and give you advice about public speaking.
Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.
There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?
Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.
So, you were asking me about public speaking.
Well, let’s see. Where do we begin?
One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.
In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.
As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.
Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.
However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.
You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.
It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.
A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”
“You better not tell nobody but God.”
And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.
“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”
Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.
Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.
Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.
So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.
Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.
How about another cup?
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Learning objectives.
Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.
In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.
The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech. Imagine the first day of a semester long class. You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester. The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.
Overall, an effective introduction serves five functions. Let’s examine each of these.
The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it. However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.
The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.
One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.
The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.
Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.
Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.
Trustworthiness is the degree to which an audience member perceives a speaker as honest.
Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.
The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.
Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.
The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.
A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.
Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together. As with all aspects of a speech, these may change based on your audience, circumstance, and topic. But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.
An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:
First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience. This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject. More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.
These will help you start brainstorming ideas for how to begin your speech. While not a complete list, these are some of the most common forms of attention-getters:
Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.
Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech. When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.
Tones are particular styles or manners of speaking determined by the speech’s occasion.
The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing. Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing. You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.
Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.
A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.
The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.
The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction. This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come. It is difficult to introduce something that you haven’t made yet. This is why working on your main points first can help lead to an even stronger introduction.
Willi Heidelbach – Puzzle2 – CC BY 2.0.
As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.
Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.
In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.
The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.
The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.
So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.
Matthew Culnane – Steps – CC BY-SA 2.0.
In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.
Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.
After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.
In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:
In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.
In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:
Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.
In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.
Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.
The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.
The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.
A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.
When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.
The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.
Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.
One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:
These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.
By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).
The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.
Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.
Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.
The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!
Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion. For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech. While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience. The repetitive nature can also help aid in remembering your speech and topic. However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.
A concluding device is a final thought you want your audience members to have when you stop speaking.
A challenge is a call to engage in some activity that requires special effort.
An appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.
An immediate call to action asks people to engage in behavior right now.
Inspire means to affect or connect with someone emotionally.
Advice is a speaker’s opinion about what should or should not be done.
As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.
Your Speech Purpose and Concluding Devices
Types of Concluding Devices | General Purposes of Speeches | ||
---|---|---|---|
Challenge | x | ||
Quotation | x | x | |
Summary | x | x | |
Visualizing the Future | x | x | |
Appeal | x | ||
Inspirational | x | x | |
Advice | x | ||
Proposal of Solution | x | ||
Question | x | x | |
Reference to Audience | x |
Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .
Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.
Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.
King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.
Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.
Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.
Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
Maybe you know this: you may or must give a speech, but how do you start? Whether you’re giving a speech as an employer or to your colleagues, or you’re an external keynote speaker, the principles are always the same. Likewise, your preparation is not much different: whether it’s a keynote at a kick-off event , the festive speech at the company Christmas party , a motivational speech at a team event or even a laudatory speech at an awards ceremony – the search for the right begining should not be left to chance.
How do you get your audience’s attention so that they want to listen and can follow you easily? How do you sound interesting? In this article you will get the necessary tips for your ideal start for your next speech to inspire your audience. I have collected these speech introductions and examples in my work in the field of public speaking as a presenter and keynote speaker in front of over 5 million people.
Why is the beginning, i.e. the first few minutes of a presentation, so important? This is where the first impression is being made. Your audience intuitively decides within a few seconds whether they like the speaker and want to follow. After that, you still have up to three minutes to pick up your audience with the content of your speech.
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There’s a saying that goes, “ There’s no second chance for a first impression. ” It takes between 100 milliseconds and 7 seconds for your audience to get the same impression of you. If you as a speaker fail to make that first impression, no matter how impressive your speech, it will be very difficult to pick up your audience.
US comedian Jerry Seinfeld , one of the most famous American comedians of the 90s, said that his fame only gives him a starting bonus for the first three minutes – at the latest then he has to deliver. If you don’t enjoy the celebrity bonus in your speeches, that means you have to deliver right from the get go to win over your audience.
Before you can wow people as a speaker and give any thought to content, you need to set the stage. If you want to give a good speech and move your audience from A to B, two things are essential: you need to know where you want to go and where your audience is coming from .
If you don’t know in which direction you want to move your audience, then no amount of tips will get you there. So before you tinker with the ideal introduction, you need to be clear about what your outcome is .
What feeling do you want the audience to have when you leave the stage? What impression do you want to convey as a speaker? Even more public speaking tips you can find here.
If you want to catch a fish, you have to use a bait that tastes good to the fish, not to the fisherman . The same applies to presentations: who decides what is a top speech? That is, of course, in the eye of your audience. Therefore, it is all the more important to know who the people are, listening to your speech.
An American proverb says that your audience doesn’t care how much you know until they know how much you care. Your audience won’t pay attention to you until they see that your speech is relevant to them. As a speaker, do you bring examples and tips and answer questions in your main points that matter to the audience? Do your main ideas strike a cord?
Tip: Try to find out as much as possible to know in advance what moves your audience and why people are here today. If you have the opportunity, use the time for successful networking and listen to their needs.
Only after you know your outcome and your audience you can focus on how to start your presentation, because now you know as a speaker in which direction your ship should sail. If you want to give a speech, you need to get your audience interested in you and your main points. For this to happen, you need the attention of your audience.
Speaker Tip: First create attention , then develop interest in your message and your main points to make it worth listening for your audience.
Now let’s look at tips and examples of how you as a speaker can inspire your audience. These tips should give you a guideline from where you can successfully transition from your chosen introduction to the main part and final part of your speech.
An elegant way to begin a speech is with a question . The goal is to engage your listener directly in your opening and generate interest. In order for the question to be effective, it must be tailored to your target audience. The question may be provocative, surprising or even make you smile, but it must be relevant.
For example, if you’re speaking to a group of retirees, a question like “Which one of you went to a disco last weekend?” would be just as out of place as asking a group of Wall street brokers “Which one of you has been involved in stocks?”. Your audience needs to feel like you know who you’re dealing with.
“Who remembers what they did last Saturday night?” was an opening I chose many years ago when giving a speech. Of course, after that, there was a story about my Saturday night that fit right in with the theme of my speech. People were immediately involved and everyone was thinking. Because just about everybody did something last Saturday and so it was relevant… even if many didn’t even remember it.
With questions that fit the topics, you are sure to get the attention of the participants. However, always pay attention to what you trigger in your audience with a question and, if requested, also provide the appropriate answer.
Another speaking tip: When you ask a question, give your audience time to respond . Whether out loud, with a show of hands, or silently, people need time for what you say to have an impact. Of course, questions can also be used during your speech.
Using the words of another person in your speech is a proven way. The art of building a good speech is to pick up your audience where they are. A pointed quote that gets to the heart of your ideas or the occasion is the basic premise for choosing someone else’s statement as your lead-in. If people are familiar with the name of the person you are quoting, it gives you added credibility as a speaker.
Very similar to a quote is using a proverb to start your speech. Again, there is often a deeper wisdom behind it. Link this to the idea of your speech and you have a great introduction.
Again, I’ll give you an example from my own experience when I was asked to give a presentation on the topic of corporate mission statements many years ago. I decided to start with a quote, but the number of quotes on this topic are manageable. However, the corporate mission statement compares very well with the soul for people, and so on this occasion I found a quote on the subject of the soul and then drew the analogy with the corporate mission statement. “Outside the box” solutions are also the speaker’s friend.
A particularly powerful way to start is to share a story or personal real life experience with your audience at the beginning of your presentation. With a personal story, you create compelling moments and build an emotional connection with your audience. However, this is also where the biggest danger lies: your story must absolutely correspond to the facts and at the same time should have a connection to the topic of the event. The audience has a good nose for it, if you serve them a “suitably made” story.
Of course, storytelling is not limited to stories you have experienced yourself. You can also draw on a current or even historical event. Important, as mentioned above, is the connection to the goal of your presentation. Also, make sure that you start right in the relevant event and do not begin with Adam and Eve. Especially extroverted people like to get into narration and then it can happen that you lose the drive to your actual presentation and your audience is no longer on the point.
One of my stage coaching clients, for example, took his audience into a situation right at the beginning of his speech when he was at the start of his first triathlon. He immediately built up a tension, because he put his audience directly into it instead of talking about preparation and planning for the triathlon. Because he also found the right tone, the speech went down great. Bonus tip for your speech: Stories absolutely need to be rehearsed and tailored to your audience and the occasion. This does not mean, as already mentioned, that you add things, but that you leave out unnecessary things. Don’t just tell from memory, but really practice.
Starting with an open loop is something like the supreme discipline. Here, you start with a story, but don’t finish telling it until the end of your speech . This type of introduction is certainly a bit unusual and, in my opinion, more suitable for experienced speakers, especially to keep the tension high.
You start with the open loop in the same way as with storytelling and take your audience along until the point where the tension is at its highest. Instead of the resolution, you lead into the topic of your speech and then come to the main part, where the content is presented with further examples. Only at the end do you pick up the ball of your introductory story again and close the open loop.
As an example, I start one of my keynote speeches with such an open loop: I take the audience on my experience at the New York City Marathon. Since my preparation for it was far from ideal due to injuries, I wasn’t sure until the start how far I would run that day. My speech started with the thoughts going through my head at the start, with my uncertainty but also anticipation. The start of the marathon was then the Open Loop, which I only resolved at the end of the speech.
A parable is a very short to short story which might not even have a plot of its own. While a parable can be told with action, as if something has actually taken place, it can also be about something hypothetical: “Imagine…” or “Suppose…”. In both cases, the point is that we want to make a connection to the content.
The purpose of parables is to pick up the audience as they enter your presentation and provide an emotional experience that immediately introduces them to the topic through your words.
The FFS introduction is particularly useful if you have facts, figures or statistics that are not familiar to your audience and are also unusual. In addition, it must of course fit your topic and possibly support your thesis. A personalized statistic works best to meet your audience’s needs.
When we were designing the outline for one of my Executive Legacy Coaching clients’ investor pitch, we made a conscious decision to start with a number that would probably come as a surprise to many listeners. To back up the pain point that his product solves, he asked the panel how much they thought that an unhappy employee costs a company per year. Starting with that number was so effective because the audience’s estimates were all substantially lower than the true number, creating an a-ha effect.
Another way to start your speech is with a look back . This variant is particularly suitable if you are to give a speech on the occasion of an anniversary or birthday. In your preparation, you should pay special attention to who is sitting in your audience: what connection do they have to the person or the company or the occasion and, above all, have they experienced the period themselves.
Some time ago, I had the privilege of being on stage at a company’s 20th anniversary. In order to give the audience as emotional an experience as possible, I first had to find out who was in the audience. Have people lived through these last 20 years, and are they likely to remember the moment from 20 years ago? Since my audience was mostly over 35 years old I assumed that was the case. Thus I dove into the world of 20 years ago: how did the world look and what moved people at the time? Immediately the people were in the emotions of the memories and from that I could then draw a bow to the company anniversary: “much has changed, but one thing has remained the same…”.
Jokes are for comedians.
There are talented joke tellers and there are those who always flub the punch line. If you feel uncomfortable in the role of the joker, don’t do it. However, that doesn’t mean you can’t spice up the introduction with a little humor. Humor arouses positive emotions and loosens the atmosphere. A humorous introduction, which also works without a joke, signals to the participants that the event will not be dry as dust and that it is worth staying for.
Bonus tip: Humor is different in different regions and works best when you approach your audience with respect and humility.
A provocative introduction is like riding on a razor blade: very dangerous. You have to have an incredible ace up your sleeve to win your audience back. As a rule, I would strongly advise you not to use provocative introductions. If your audience perceives you as an unsympathetic person, no matter how ingenious the content of your speech, it will not bring the desired success.
Some insecure speaker starts his speech with an apology for his insecurity or God knows what else. Please don’t do that. For one thing, the audience usually doesn’t notice it anyway, and for another, it immediately takes something away from your first impression. You might get sympathy for it, but in the rarest cases you will get the attention for your speech.
One of the most important tips I once received was that your audience wants you to win . That’s right, you read that correctly. Your audience wants you to be good. No one sits in the audience hoping for a boring speaker to come on now. Your audience wants you to do your job well. If you feel anxiety on the way to the stage, keep reading.
The key to a perfect introduction lies not only in the preparation for your speech, but also in the emotional preparation in the moments before public speaking. Especially if you are nervous or even feel speech anxiety , it is even more important that you, to present convincingly, are in an ideal state.
Take a deep breath just before your performance, send positive emotions to your audience and off you go. Many speakers also like to take index cards with their notes to be prepared in case of an emergency. The phrase for the introduction as well as for the conclusion I would always write in full. For the main points, keywords are enough here.
When you finally arrive on stage, at first be aware of your audience . Before you begin, start with eye contact and confident body language to radiate stage presence . Only then, when you feel the attention of your audience, you start to talk. This confidence will automatically boost your credibility.
Bonus tip: if you’re unsure about your voice, a little voice training will help.
Of course, the principles for your ideal start also apply at virtual events. So if you hold a webinar or a virtual presentation or are on stage at a hybrid event , nothing will change in the structure of your preparation. The main point in the virtual space is that you have to speak in front of the camera and this should be practiced. The specific elements of structuring your presentation stay the same.
Click on the button and send a non-binding request to Ronny to be your coach for your next keynote, speech or presentation.
In this article you have learned how to start your speech in an ideal way. Do you already have an idea which structure you like best? Remember that you always start with your outcome and your audience before you create a thread for your presentation.
The tone makes the music. Former American writer Maya Angelou summed it up this way: “Your audience won’t remember exactly what you said, but they’ll always remember how it made them feel.” Whatever the occasion, take your audience on an emotional journey.
If you feel that you still need help for your next speech or keynote , feel free to contact me or just write me an e-mail ! Together many things are easier.
Which introduction appeals to you the most? Which start to a speech have you learned about here and would like to try out for your next performance? Please leave a comment below and share this article with someone who you think will profit from it. All the best for your next speeches.
There is no second chance for a first impression . The first impression is created in the first few seconds of perception and is crucial to whether your audience perceives you as likeable or unlikeable. If you mess up the first impression, the next few minutes will be a steep uphill climb to get the audience back on your side.
First, take three deep breaths and consciously put a smile on your face. Stand up straight, shoulders back, head up and visualize your audience and your goal. The important thing here is to move as quickly as possible from an internal focus (thinking about you) to an external focus (thinking about your audience). Imagine how your audience will benefit from your speech. For even more tips, I recommend you read my blog post Persuasive presentations: 3 Steps to Your Ideal State in Front of an Audience.
Ideally, you were introduced by a presenter who has also given some interesting background information about you to the audience. However, it always makes sense to leave nothing to chance here and, on the one hand, to discuss your introduction with the presenter upfront and, on the other hand, to include the most important points in your speech. I would always start with an introduction into the topic to get the audience interested and then introduce myself. The best way to find the right introduction is to read this article.
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Stop guessing how to WOW your audience!The first impression is crucial for further successRequirements for the ideal introduction for your speechKnow the outcome of your speechKnow your audience membersThe goal of an ideal introduction to…
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You may be called upon to introduce yourself in a speech or introduce a speaker, a guest, an employee, a product, or a concept. Your job is to grab the audience’s attention so that they are ready to receive the main message. Here are some introduction speech examples to help you.
Table of Contents
In public speaking, a speech of introduction introduces someone to the audience members. It can also be a self-introduction speech wherein the speaker does the introduction.
Whether the speaker will deliver an informative speech, persuasive speech, or any type of speech, the speech of introduction aims to help establish the speaker’s background. Who are they? What do they do? What makes them credible to talk about the topic they will discuss?
If your job is to introduce someone before their speech or presentation, the first fundamental thing to remember is to keep things short and sweet. Your goal is to set the tone and entice the crowd to listen to the rest of the speech the speaker will deliver.
When writing such a speech, you must bear in mind the following:
A welcome speech or address is a type of speech that sets the mood for a specific event.
While it can serve as an excellent introduction to the guest speaker, it’s also an opportune time to emphasize what the event is all about and acknowledge the organization or individual behind the occasion. An excellent welcome speech can also preview what the attendees can expect — apart from the remarks by the speaker.
In speech writing and public speaking, knowing how to introduce the speaker properly is essential. In some instances, speakers briefly introduce themselves before their speech proper. They can also incorporate it into their speech opening.
In any self-introduction speech example (check out this TED Talks compilation of intros), you will observe that there are common ingredients behind an effective self-introduction speech.
This speech must help the audience get to know you, showcase your qualification (without sounding boastful), establish connections with and create value for your listeners, and introduce your speech topics and main points. This portion aims to give your audience a reason to stick with you and hear the rest of your speech. Also, note that first impressions last, so you must ensure your intro is impactful and engaging.
See the examples below to give you an idea of how to introduce yourself while still having effective attention-getters (e.g., a rhetorical question, an anecdote, a statistic, or a bold statement).
When you look for speech examples for a short introduction of speech or a self-introductory speech, you’ll find that this type of speech has a great variety.
You can use it to introduce a public speaker and a guest. In a business setting, you can also use an introduction speech to introduce an employee or present a product. Even in academe or civilian environments (e.g., you’re a high school public teacher or a personal development coach), you can count on an introduction speech to introduce a concept.
Here’s a template you can follow.
No matter who or what you’re introducing in your speech, the key is to create a concise yet comprehensive one. Your speech must prepare the audience and make the speaker feel welcome. While remaining factual and genuine, you must write and deliver this piece in a way that generates interest and sets an excellent tone for the speech proper — and the rest of the event.
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How to write a good introduction speech step by step
By: Susan Dugdale
If you've been asked to give the introduction speech for a guest speaker you're in the right place.
Everything you need to prepare it is here. Follow the steps and you'll have an introductory speech you'll be proud to deliver.
Let's start with the purpose of the speech. When you understand what the speech is supposed to achieve you'll find it much easier to write.
Essentially you are the warm-up act. Your task is to focus and unite the audience members, to get them ready for what is to come.
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To show you how it's done I've put together an...
Let's put the speech in context to help you make sense of it.
The setting for this fictitious introduction speech is a conference for an organization called " Women in Leadership" . The audience are primarily women drawn together through an interest in leadership roles.
At the end of the speech, the speaker will lead the clapping as Rose Stephenson, the keynote speaker being introduced, takes center stage.
Now here's the introduction speech text.
" She's been a stalwart member of "Women in Leadership" for the last ten years. Over that time she's served in every office: secretary, treasurer, chairperson, chief fundraiser, education officer... to name just a few, and in some roles several times over.
Her passionate dedication to promoting public speaking as an important component of empowerment is inspiring. We estimate that she has personally mentored at least 100 new speakers and has set an extraordinary "yes, you can" example for many more. We see her as capable, confident and fluent: never at a loss for words. But what you probably don't know is that this women once stuttered, stammered and blushed.
Yes, she was often temporarily paralyzed, struck dumb by the mere thought of standing in front of an audience to speak.
How she got from awkward tongue tied silence to becoming an eloquent front line spokesperson is the story she will share with us tonight.
Ladies, without further ado, it's with great pleasure, I give you... Rose Stephenson on "Speaking To Lead!"
Try saying it out loud to get the flow of it.
If you like it, use it as a model for the introduction speech you need to write.
1. consider tone and language use.
Is what you've prepared appropriate for the occasion, audience and your guest speaker? Have you avoided using a string of clichés?
Pertinent and pithy: a short speech is what you want. One to two minutes should be enough.
Test it out loud with a timer and trim if necessary.
My example speech is 171 words long. That will take approximately 1 minute 30 seconds to say depending on the speaker's rate of speech.
For more on: the number of words per minute in a speech . (This page has estimations for the number of words per minute spoken at a slow, medium and fast rate for speeches from 1 - 10 minutes long.)
First impressions count. You don't want to talk about your guest in a way that may embarrass and cause the audience to question their right to be there.
Beware the horror of getting your facts muddled and, if you wish to mention something that may be sensitive, ask permission before you announce it in front of an audience.
You've done a good job when you cover just enough to make the coming speech eagerly anticipated.
Please do not stray into telling the audience what the guest speaker's speech will cover in detail. That's terribly unfair on the speaker!
Practice out loud until you are confidently fluent and able to convey the pleasure or enthusiasm the audience needs to get them in the right frame of mind.
For more: how to rehearse a speech well
For more: how to use your voice expressively
Subscribe for FREE weekly alerts about what's new For more see speaking out loud
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This is “Introductions Matter: How to Begin a Speech Effectively”, chapter 9 from the book Public Speaking: Practice and Ethics (v. 1.0). For details on it (including licensing), click here .
This book is licensed under a Creative Commons by-nc-sa 3.0 license. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms.
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One of the most common complaints novice public speakers have is that they simply don’t know how to start a speech. Many times speakers get ideas for how to begin their speeches as they go through the process of researching and organizing ideas. In this chapter, we will explore why introductions are important and various ways speakers can create memorable introductions. There may not be any one “best” way to start a speech, but we can provide some helpful guidelines that will make starting a speech much easier.
Learning objectives.
The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is to be five minutes long, your introduction should be no more than forty-five seconds. If your speech is to be ten minutes long, then your introduction should be no more than a minute and a half. Unfortunately, that 10 to 15 percent of your speech can either make your audience interested in what you have to say or cause them to tune out before you’ve really gotten started. Overall, a good introduction should serve five functions. Let’s examine each of these.
The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it—we’ve all tuned someone out at some point because we weren’t interested in what they had to say. If you do not get the audience’s attention at the outset, it will only become more difficult to do so as you continue speaking. We’ll talk about some strategies for grabbing an audience’s attention later on in this chapter.
The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is important because it forces the speaker to be mindfully aware of explaining the topic of the speech to the audience. If the speaker doesn’t know what her or his topic is and cannot convey that topic to the audience, then we’ve got really big problems! Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.”
As we discussed in Chapter 6 "Finding a Purpose and Selecting a Topic" , the specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier your task will be in developing your speech. In addition, a clear purpose provides the audience with a single, simple idea to remember even if they daydream during the body of your speech. To develop a specific purpose, you should complete the following sentence: “I want my audience to understand that…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.
One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the concept of credibility must be understood as a perception of receivers. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter. As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on a given topic.
James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill. McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66 , 90–103. Competence The degree to which an audience member perceives a speaker as being knowledgeable or expert on a given topic. is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member. Some individuals are given expert status because of positions they hold in society. For example, Dr. Regina Benjamin, the US Surgeon General, is expected to be competent in matters related to health and wellness as a result of being the United States’ top physician.
Figure 9.1 Regina Benjamin
Source: Photo by Lawrence Jackson, White House photographer, http://www.whitehouse.gov/assets/images/surgeon_general-0075.jpg .
But what if you do not possess a fancy title that lends itself to established competence? You need to explain to the audience why you are competent to speak on your topic. Keep in mind that even well-known speakers are not perceived as universally credible. US Surgeon General Regina Benjamin may be seen as competent on health and wellness issues, but may not be seen as a competent speaker on trends in Latin American music or different ways to cook summer squash. Like well-known speakers, you will need to establish your credibility on each topic you address, so establishing your competence about the energy efficiency of furnace systems during your informative speech does not automatically mean you will be seen as competent on the topic of organ donation for your persuasive speech.
The second factor of credibility noted by McCroskey and Teven is trustworthiness The degree to which an audience member perceives a speaker as being honest. , or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When an audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful. The speaker could be 100 percent honest, but the audience will still find the information suspect. For example, in the summer of 2009, many Democratic members of Congress attempted to hold public town-hall meetings about health care. For a range of reasons, many of the people who attended these town-hall meetings refused to let their elected officials actually speak because the audiences were convinced that the Congressmen and Congresswomen were lying.
In these situations, where a speaker is in front of a very hostile audience, there is little a speaker can do to reestablish that sense of trustworthiness. These public town-hall meetings became screaming matches between the riled-up audiences and the congressional representatives. Some police departments actually ended up having to escort the representatives from the buildings because they feared for their safety. Check out this video from CNN.com to see what some of these events actually looked like: http://www.cnn.com/video/#/video/bestoftv/2009/08/07/ldt.sylvester.town.hall.cnn?iref=videosearch . We hope that you will not be in physical danger when you speak to your classmates or in other settings, but these incidents serve to underscore how important speaker trustworthiness is across speaking contexts.
Caring/goodwill is the final factor of credibility noted by McCroskey and Teven. Caring/goodwill The degree to which an audience member believes that a speaker has the audience member’s best interests at heart. refers to the degree to which an audience member perceives a speaker as caring about the audience member. As noted by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare.” Wrench, J. S., McCroskey, J. C., & Richmond, V. P. (2008). Human communication in everyday life: Explanations and applications . Boston, MA: Allyn & Bacon, pp. 33–34. As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.
The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. However, this relationship starts the moment you step to the front of the room to start speaking.
Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.
The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.
A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized. Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161. Having a solid preview of the information contained within one’s speech and then following that preview will definitely help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.
As you know by now, a good introduction will capture an audience’s attention, while a bad introduction can turn an audience against a speaker. An attention-getter The device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:
First, when selecting an attention-getting device, you want to make sure that the option you choose is actually appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should use your audience analysis to determine whether specific information you plan on using would be appropriate for a specific audience. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.
Second, you need to consider the basic purpose of your speech. As discussed earlier in this text, there are three basic purposes you can have for giving a speech: to inform, to persuade, and to entertain. When selecting an attention-getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, then starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the basic goals of an introduction is to prepare your audience for your speech. If your attention-getter differs drastically in tone from the rest of your speech (e.g., dying in Africa when you want your audience to laugh), the disjointedness may cause your audience to become confused or tune you out completely.
Your third basic consideration when picking an attention-getting device is your speech topic. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience in the beginning of a speech about the economy. While this may clearly get the audience’s attention, this isn’t really a good way to prepare an audience for a speech about bull and bear markets. Not every attention-getter is appropriate for a given topic. Instead, a speaker could start this speech by explaining that “according to a 2004 episode of 60 Minutes, adults in the United States spend approximately $10 billion annually on adult entertainment, which is roughly the equivalent to the amounts they spend attending professional sporting events, buying music, or going out to the movies.” Leung, R. (2004, September 5). Porn in the U.S.A.: Steve Kroft reports on a $10 billion industry. Retrieved from http://www.cbsnews.com Notice how effective the shocking statistic is in clearly introducing the monetary value of the adult entertainment industry.
The last consideration when picking an attention-getting device involves the speech occasion. Different occasions will necessitate different tones, or particular styles or manners of speaking. For example, a persuasive speech about death and dying shouldn’t be happy and hilarious. An informative speech on the benefits of laughing shouldn’t be dull, dreary, and depressing. When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech.
Now that we’ve explored the four major considerations you must think of when selecting an attention-getter, let’s look at a range of different attention-getters you may employ. Miller (1946) Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183. discovered that speakers tend to use one of eleven attention-getting devices when starting a speech. The rest of this section is going to examine these eleven attention-getting devices.
The first attention-getting method to consider is to tell your audience the subject of your speech. This device is probably the most direct, but it may also be the least interesting of the possible attention-getters. Here’s an example:
We are surrounded by statistical information in today’s world, so understanding statistics is becoming paramount to citizenship in the twenty-first century.
This sentence explicitly tells an audience that the speech they are about to hear is about the importance of understanding statistics. While this isn’t the most entertaining or interesting attention-getter, it is very clear and direct.
The second attention-getting device to consider is a direct reference to the audience. In this case, the speaker has a clear understanding of the audience and points out that there is something unique about the audience that should make them interested in the speech’s content. Here’s an example:
As human resource professionals, you and I know the importance of talent management. In today’s competitive world, we need to invest in getting and keeping the best talent for our organizations to succeed.
In this example, the speaker reminds the audience of their shared status as human resource professionals and uses the common ground to acknowledge the importance of talent management in human resources.
Another way to capture your listeners’ attention is to use the words of another person that relate directly to your topic. Maybe you’ve found a really great quotation in one of the articles or books you read while researching your speech. If not, you can also use a number of sources that compile useful quotations from noted individuals. Probably the most famous quotation book of all time is Bartlett’s Familiar Quotations ( http://www.bartleby.com/100 ), now in its seventeenth edition. Here are some other websites that contain useful databases of quotations for almost any topic:
Quotations are a great way to start a speech, so let’s look at an example that could be used for a speech on deception:
Oliver Goldsmith, a sixteenth-century writer, poet, and physician, once noted that “the true use of speech is not so much to express our wants as to conceal them.”
Referring to a current news event that relates to your topic is often an effective way to capture attention, as it immediately makes the audience aware of how relevant the topic is in today’s world. For example, consider this attention-getter for a persuasive speech on frivolous lawsuits:
On January 10, 2007, Scott Anthony Gomez Jr. and a fellow inmate escaped from a Pueblo, Colorado, jail. During their escape the duo attempted to rappel from the roof of the jail using a makeshift ladder of bed sheets. During Gomez’s attempt to scale the building, he slipped, fell forty feet, and injured his back. After being quickly apprehended, Gomez filed a lawsuit against the jail for making it too easy for him to escape.
In this case, the speaker is highlighting a news event that illustrates what a frivolous lawsuit is, setting up the speech topic of a need for change in how such lawsuits are handled.
You may also capture your listeners’ attention by referring to a historical event related to your topic. Obviously, this strategy is closely related to the previous one, except that instead of a recent news event you are reaching further back in history to find a relevant reference. For example, if you are giving a speech on the Iraq War that began in 2003, you could refer back to the Vietnam War as way of making a comparison:
During the 1960s and ’70s, the United States intervened in the civil strife between North and South Vietnam. The result was a long-running war of attrition in which many American lives were lost and the country of Vietnam suffered tremendous damage and destruction. Today, we see a similar war being waged in Iraq. American lives are being lost, and stability has not yet returned to the region.
In this example, the speaker is evoking the audience’s memories of the Vietnam War to raise awareness of similarities to the war in Iraq.
Another device you can use to start a speech is to tell an anecdote related to the speech’s topic. An anecdote A brief account or story of an interesting or humorous event. is a brief account or story of an interesting or humorous event. Notice the emphasis here is on the word “brief.” A common mistake speakers make when telling an anecdote is to make the anecdote too long. Remember, your entire introduction should only be 10 to 15 percent of your speech, so your attention-getter must be very short.
One type of anecdote is a real story that emphasizes a speech’s basic message. For example, here is an anecdote a speaker could use to begin a speech on how disconnected people are from the real world because of technology:
In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. Whitney, L. (2009, July 13). Don’t text while walking? Girl learns the hard way. CNET News Wireless . Retrieved from http://news.cnet.com/8301-1035_3-10285466-94.html
A second type of anecdote is a parable or fable. A parable or fable An allegorical anecdote designed to teach general life lessons. is an allegorical anecdote designed to teach general life lessons. The most widely known parables for most Americans are those given in the Bible and the best-known fables are Aesop’s Fables ( http://www.aesopfables.com ). For the same speech on how disconnected people are with the real world because of technology, the speaker could have used the Fable of The Boy and the Filberts:
The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” Aesop (1881). Aesop’s fables . New York, NY: Wm. L. Allison. Retrieved from http://www.litscape.com/author/Aesop/The_Boy_and_the_Filberts.html
After recounting this anecdote, the speaker could easily relate the fable to the notion that the technology in our society leads us to try to do too many things at once.
While parables and fables are short and entertaining, their application to your speech topic should be clear. We’ll talk about this idea in more detail later in this chapter when we discuss how to link your attention-getter explicitly to your topic.
The eighth device you can use to start a speech is to surprise your audience with startling information about your topic. Often, startling statements come in the form of statistics and strange facts. The goal of a good startling statistic is that it surprises the audience and gets them engaged in your topic. For example, if you’re giving a speech about oil conservation, you could start by saying, “A Boeing 747 airliner holds 57,285 gallons of fuel.” You could start a speech on the psychology of dreams by noting, “The average person has over 1,460 dreams a year.” A strange fact, on the other hand, is a statement that does not involve numbers but is equally surprising to most audiences. For example, you could start a speech on the gambling industry by saying, “There are no clocks in any casinos in Las Vegas.” You could start a speech on the Harlem Globetrotters by saying, “In 2000, Pope John Paul II became the most famous honorary member of the Harlem Globetrotters.” All four of these examples came from a great website for strange facts ( http://www.strangefacts.com ).
Although startling statements are fun, it is important to use them ethically. First, make sure that your startling statement is factual. The Internet is full of startling statements and claims that are simply not factual, so when you find a statement you’d like to use, you have an ethical duty to ascertain its truth before you use it. Second, make sure that your startling statement is relevant to your speech and not just thrown in for shock value. We’ve all heard startling claims made in the media that are clearly made for purposes of shock or fear mongering. As speakers, we have an ethical obligation to avoid playing on people’s emotions in this way.
Another strategy for getting your audience’s attention is to ask them a question. There are two types of questions commonly used as attention-getters: response questions and rhetorical questions. A response question A question that the audience is expected to answer in some manner. is a question that the audience is expected to answer in some manner. For example, you could ask your audience, “Please raise your hand if you have ever thought about backpacking in Europe” or “Have you ever voted for the Electoral College? If so, stand up.” In both of these cases, the speaker wants her or his audience to respond. A rhetorical question A question for which no actual response is expected. , on the other hand, is a question to which no actual reply is expected. For example, a speaker talking about the importance of HIV testing could start by asking the audience, “I have two questions that I’d like you to think about. How many students on this campus have had sexual intercourse? Of those who have had sex, how many have been tested for HIV?” In this case, the speaker does not expect the audience to give an estimate of the numbers of students that fit into each category but rather to think about the questions as the speech goes on.
Humor is another effective method for gaining an audience’s attention. Humor is an amazing tool when used properly. We cannot begin to explain all the amazing facets of humor within this text, but we can say that humor is a great way of focusing an audience on what you are saying. However, humor is a double-edged sword. If you do not wield the sword carefully, you can turn your audience against you very quickly. When using humor, you really need to know your audience and understand what they will find humorous. One of the biggest mistakes a speaker can make is to use some form of humor that the audience either doesn’t find funny or finds offensive. Think about how incompetent the character of Michael Scott seems on the television program The Office , in large part because of his ineffective use of humor. We always recommend that you test out humor of any kind on a sample of potential audience members prior to actually using it during a speech.
Now that we’ve warned you about the perils of using humor, let’s talk about how to use humor as an attention-getter. Humor can be incorporated into several of the attention-getting devices mentioned. You could use a humorous anecdote, quotation, or current event. As with other attention-getting devices, you need to make sure your humor is relevant to your topic, as one of the biggest mistakes some novices make when using humor is to add humor that really doesn’t support the overall goal of the speech. So when looking for humorous attention-getters you want to make sure that the humor is nonoffensive to your audiences and relevant to your speech. For example, here’s a humorous quotation from Nicolas Chamfort, a French author during the sixteenth century, “The only thing that stops God from sending another flood is that the first one was useless.” While this quotation could be great for some audiences, other audiences may find this humorous quotation offensive (e.g., religious audiences). The Chamfort quotation could be great for a speech on the ills of modern society, but probably not for a speech on the state of modern religious conflict. You want to make sure that the leap from your attention-getter to your topic isn’t too complicated for your audience, or the attention-getter will backfire.
The tenth device you may consider to start a speech is to refer to a story about yourself that is relevant for your topic. Some of the best speeches are ones that come from personal knowledge and experience. If you are an expert or have firsthand experience related to your topic, sharing this information with the audience is a great way to show that you are credible during your attention-getter. For example, if you had a gastric bypass surgery and you wanted to give an informative speech about the procedure, you could introduce your speech in this way:
In the fall of 2008, I decided that it was time that I took my life into my own hands. After suffering for years with the disease of obesity, I decided to take a leap of faith and get a gastric bypass in an attempt to finally beat the disease.
If you use a personal example, don’t get carried away with the focus on yourself and your own life. Your speech topic is the purpose of the attention-getter, not the other way around. Another pitfall in using a personal example is that it may be too personal for you to maintain your composure. For example, a student once started a speech about her grandmother by stating, “My grandmother died of cancer at 3:30 this morning.” The student then proceeded to cry nonstop for ten minutes. While this is an extreme example, we strongly recommend that you avoid any material that could get you overly choked up while speaking. When speakers have an emotional breakdown during their speech, audience members stop listening to the message and become very uncomfortable.
The last device we mention for starting a speech is to refer directly to the speaking occasion. This attention-getter is only useful if the speech is being delivered for a specific occasion. Many toasts, for example, start with the following statement: “Today we are here to honor X.” In this case, the “X” could be a retirement, a marriage, a graduation, or any number of other special occasions. Because of its specific nature, this attention-getter is the least likely to be used for speeches being delivered for college courses.
Once you have captured your audience’s attention, it’s important to make the rest of your introduction interesting, and use it to lay out the rest of the speech. In this section, we are going to explore the five remaining parts of an effective introduction: linking to your topic, reasons to listen, stating credibility, thesis statement, and preview.
After the attention-getter, the second major part of an introduction is called the link to topic. The link to topic is the shortest part of an introduction and occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. Often the attention-getter and the link to topic are very clear. For example, if you look at the attention-getting device example under historical reference above, you’ll see that the first sentence brings up the history of the Vietnam War and then shows us how that war can help us understand the Iraq War. In this case, the attention-getter clearly flows directly to the topic. However, some attention-getters need further explanation to get to the topic of the speech. For example, both of the anecdote examples (the girl falling into the manhole while texting and the boy and the filberts) need further explanation to connect clearly to the speech topic (i.e., problems of multitasking in today’s society).
Let’s look at the first anecdote example to demonstrate how we could go from the attention-getter to the topic.
In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. This anecdote illustrates the problem that many people are facing in today’s world. We are so wired into our technology that we forget to see what’s going on around us—like a big hole in front of us.
In this example, the third sentence here explains that the attention-getter was an anecdote that illustrates a real issue. The fourth sentence then introduces the actual topic of the speech.
Let’s now examine how we can make the transition from the parable or fable attention-getter to the topic:
The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” In today’s world, many of us are us are just like the boy putting his hand into the pitcher. We are constantly trying to grab so much or do so much that it prevents us from accomplishing our goals. I would like to show you three simple techniques to manage your time so that you don’t try to pull too many filberts from your pitcher.
In this example, we added three new sentences to the attention-getter to connect it to the speech topic.
Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important.
People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.
The next part of a speech is not so much a specific “part” as an important characteristic that needs to be pervasive throughout your introduction and your entire speech. As a speaker, you want to be seen as credible (competent, trustworthy, and caring/having goodwill). As mentioned earlier in this chapter, credibility is ultimately a perception that is made by your audience. While your audience determines whether they perceive you as competent, trustworthy, and caring/having goodwill, there are some strategies you can employ to make yourself appear more credible.
First, to make yourself appear competent, you can either clearly explain to your audience why you are competent about a given subject or demonstrate your competence by showing that you have thoroughly researched a topic by including relevant references within your introduction. The first method of demonstrating competence—saying it directly—is only effective if you are actually a competent person on a given subject. If you are an undergraduate student and you are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.
If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.
The second characteristic of credibility, trustworthiness, is a little more complicated than competence, for it ultimately relies on audience perceptions. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. The worst thing you can do is to out-and-out lie about information during your speech. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message.
The third characteristic of credibility to establish during the introduction is the sense of caring/goodwill. While some unethical speakers can attempt to manipulate an audience’s perception that the speaker cares, ethical speakers truly do care about their audiences and have their audience’s best interests in mind while speaking. Often speakers must speak in front of audiences that may be hostile toward the speaker’s message. In these cases, it is very important for the speaker to explain that he or she really does believe her or his message is in the audience’s best interest. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:
Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was a necessity for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.
While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.
A thesis statement A short, declarative sentence that states the purpose, intent, or main idea of a speech. is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.
A thesis statement helps your audience by letting them know “in a nutshell” what you are going to talk about. With a good thesis statement you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.
To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:
The weak statement will probably give the impression that you have no clear position about your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors—acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework—so the specific topic of the speech is still not clear to the audience.
The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).
A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle.
When your thesis statement is sufficiently clear and decisive, you will know where you stand about your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.
Let’s say you have a fairly strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less useful information.
If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of literature do not always make coherent speeches. You may have little or no idea of how to tie your research all together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:
Many traffic accidents involve drivers older than fifty-five.
While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information. Here’s an example of a more focused thesis statement:
Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.
This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:
Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.
This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.
Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a strong, memorable speech.
When your thesis is not clear to you, your listeners will be even more clueless than you are—but if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement. Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.
Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech as we discussed them in Chapter 6 "Finding a Purpose and Selecting a Topic" .
The first step in writing a good thesis statement was originally discussed in Chapter 6 "Finding a Purpose and Selecting a Topic" when we discussed how to find topics. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.
One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.
First, is your thesis statement narrow or is it a broad overgeneralization of a topic? An overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”
The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and gay marriage should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of the oldest profession in the state of Nevada.” In this case, we’re focusing our topic to how one state has handled the legalization and regulation of prostitution.
The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good speaker.
Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.
This function only applies if you are giving a speech to persuade. If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “This speech is going to analyze Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin.”
On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.
Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown in Table 9.1 "Thesis Checklist"
Table 9.1 Thesis Checklist
Instructions: For each of the following questions, check either “yes” or “no.” | Yes | No | |
---|---|---|---|
1. | Does your thesis clearly reflect the topic of your speech? | ||
2. | Can you adequately cover the topic indicated in your thesis within the time you have for your speech? | ||
3. | Is your thesis statement simple? | ||
4. | Is your thesis statement direct? | ||
5. | Does your thesis statement gain an audience’s interest? | ||
6. | Is your thesis statement easy to understand? | ||
7. | Does your thesis statement introduce a clear argument? | ||
8. | Does your thesis statement clearly indicate what your audience should do, how your audience should think, or how your audience should feel? | ||
Scoring: For a strong thesis statement, all your answers should have been “yes.” |
The final part of an introduction contains a preview of the major points to be covered within your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the common characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.
Thus far, this chapter has focused on how to create a clear introduction. We discussed why introductions are important and the six important functions of effective introductions. In this section we’re going to examine an actual introduction to a speech. Before we start analyzing the introduction, please read the introduction paragraph that follows.
In 2002, the famed science fiction writer Michael Crichton released his book Prey , which was about a swarm of nanomachines that were feeding off living tissue. The nanomachines were solar-powered, self-sufficient, and intelligent. Most disturbingly, the nanomachines could work together as a swarm as it overtook and killed its prey in its need for new resources. The technology for this level of sophistication in nanotechnology is surprisingly more science fact than science fiction. In 2000, three professors of Electrical Engineering and Computer Science at the University of California at Berkeley, Professors Kahn, Katz, and Pister, hypothesized in the Journal of Communications and Networks that wireless networks of tiny microelectromechanical sensors, or MEMS: sensors, robots, or devices could detect phenomena including light, temperature, or vibration. By 2004, Fortune Magazine listed “smart dust” as the first in their “Top 10 Tech Trends to Bet On.” Thus far researchers have hypothesized that smart dust could be used for everything from tracking patients in hospitals to early warnings of natural disasters and as a defense against bioterrorism. Today I’m going to explain what smart dust is and the various applications smart dust has in the near future. To help us understand the small of it all, we will first examine what smart dust is and how it works, we will then examine some military applications of smart dust, and we will end by discussing some nonmilitary applications of smart dust.
Now that you’ve had a chance to read the introduction to the speech on smart dust, read it over a second time and look for the six parts of the speech introduction as discussed earlier in this chapter. Once you’re done analyzing this introduction, Table 9.2 "Smart Dust Introduction" shows you how the speech was broken down into the various parts of an introduction.
Table 9.2 Smart Dust Introduction
Part of Introduction | Analysis |
---|---|
In 2002, famed science fiction writer, Michael Crichton, released his book , which was about a swarm of nanomachines that were feeding off living tissue. The nanomachines were solar-powered, self-sufficient, and intelligent. Most disturbingly, the nanomachines could work together as a swarm as it over took and killed its prey in its need for new resources. | |
This attention-getter is using an anecdote derived from a best-selling novel. | |
The technology for this level of sophistication in nanotechnology is surprisingly more science fact than science fiction. In 2000, three professors of Electrical Engineering and Computer Science at the University of California at Berkeley, professors Kahn, Katz, and Pister, hypothesized in the that wireless networks of tiny microelectromechanical sensors, or MEMS: sensors, robots, or devices could detect phenomena including light, temperature, or vibration. | |
This link to topic shows how the book is actually very close to what scientists are attempting to accomplish. | |
By 2004, listed “smart dust” as the first in their “Top 10 Tech Trends to Bet On.” Thus far researchers have hypothesized that smart dust could be used for everything from tracking patients in hospitals to early warnings of natural disasters and as a defense against bioterrorism. | |
In this section, the speaker indicates that business professionals have already recognized smart dust as a good economic investment with various applications. | |
“Professors Kahn, Katz, and Pister hypothesized in the ” “By 2004 listed” | |
Notice the inclusion of research from both the and . This is an attempt to indicate that the speaker has conducted research on the subject. | |
Today I’m going to explain what smart dust is and the various applications smart dust has in the near future. | |
This thesis statement clearly indicates that this is an informative speech because it does not attempt to build an argument or share a specific opinion. | |
To help us understand the small of it all, we will first examine what smart dust is and how it works, we will then examine some military applications of smart dust, and we will end by discussing some nonmilitary applications of smart dust. | |
This preview clearly indicates three body points that will be discussed in the speech. |
The following YouTube videos will show you a wide range of different speeches. While watching these videos, ask yourself the following questions: How have they utilized various attention-getting devices? Have they clearly used all aspects of an introduction? Do they have a strong thesis and preview? How could you have made the introduction stronger?
Animal Experimentation
http://www.youtube.com/watch?v=c4yYDt4di0o
Life after Having a Child
http://www.youtube.com/watch?v=e7-DhSLsk1U
Pros and Cons of Cholesterol
http://www.youtube.com/watch?v=k7VIOs6aiAc
On Being a Hero
http://www.youtube.com/watch?v=KYtm8uEo5vU
LASIK Eye Surgery
http://www.youtube.com/watch?v=Z0YWy8CXoYk
Speaking ethically.
Imagine that you are preparing a speech on the benefits of a new drug, and you find a direct quotation that clearly establishes your argument. Unfortunately, you soon realize that the source of your quotation is actually a lobbyist who works for the pharmaceutical company that manufactures the drug. You really want to use this quotation as your attention-getter, but you realize that the source is clearly biased. Which of the following options do you think is the most ethical? Why?
During a keynote presentation, the speaker mentions that she is the head of neurology at a major medical center. The speaker then goes on to discuss why wearing helmets is important for bicyclists of all ages. What factor of credibility has the speaker attempted to establish?
A kid perched on the roof of his house one day notices a wolf walking by. The kid yells at the wolf, “Evil, vile creature! Why have you come near honest folks’ homes?” The wolf quickly replied, “It is easy to be brave from a safe distance.” What type of attention-getting device does this represent?
During an introduction, a speaker says, “I realize that many of us disagree on the use of corporal punishment in public schools. I just ask that you listen to my arguments with an open mind.” Which aspect of credibility is the speaker attempting to enhance?
Which of the following is a function of a thesis statement?
What part of an introduction does the following sentence represent? “Today we’re going to examine the video gaming industry by first discussing the history of video games, then by examining the current trends in video gaming, and lastly, by discussing the future of video games.”
Directions: Use this worksheet to map out the introduction to your next speech. A copy of this worksheet suitable for editing in a word processing program can be downloaded from http://www.flatworldknowledge.com/sites/all/files/wrench_1.0-09ws.doc .
What is your general purpose? (circle one)
To inform | To persuade | To entertain |
What is your specific purpose?
____________________________________________
Which attention-getting device do you plan on using?
How will you link your attention-getting device to your actual topic?
Why should your audience listen to your speech?
How will you establish your credibility during speech?
Trustworthiness
Caring/goodwill
What is your thesis statement?
What are your three main body points?
Body point 1
Body point 2
Body point 3
Write a preview of your three main body points.
Last Updated: June 24, 2024 Fact Checked
This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 15 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 3,809,731 times.
First impressions have a big impact on how others perceive you, so how you introduce yourself to others is extremely important. Many people call an introductory speech an elevator speech, because it should be succinct enough that you could introduce yourself and tell someone about your goals or interests in the time it takes to ride an elevator. It may also be called an "icebreaker" speech, as it breaks the ice and lets others get to know you. [1] X Research source Consider your words carefully when you write a speech introducing yourself. Crafting a good self-introduction can either build or harm your credibility.
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To write a speech introducing yourself, start by organizing the information you want to include. When writing content, consider the purpose of the speech, your intended audience, and your goals for the introduction. You can speak about your education, professional background, career/career goals, and outside interests, but keep things brief and to the point. Only include information that is important and relevant to your listeners. Don't forget to state your name in the first sentence of the speech. To learn more from our English Ph.D. co-author, such as how to practice and memorize your speech, continue reading the article! Did this summary help you? Yes No
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A speech introduction plays a big role in how well you manage to grab attention. The problem is that the majority of introductions lead the listeners to believe that the presentation is utter crap. If the beginning of your speech is dubious, your listeners will be frustrated.
So, what is a good speech introduction? A good speech introduction draws the audience’s attention to you, raises interest and tells the listeners that something exciting is coming.
But if your prelude leaves the listeners thinking, „Meh?“, you’ll find yourself in a difficult situation. Therefore in today’s blog post I will tell you everything you should know about how to make a speech introduction that grabs attention.
Table of Contents
The regular speaker has only two objectives:
However, these two objectives have nothing to do with the interests, needs, and expectations of listeners . And so it happens that in addition to a dull introduction, the entire presentation is quite boring.
I think that eight in ten presentations begin with „Hello, my name is…” and „I’m so lucky to be here”. Indeed, the message is important, but a good speech introduction offers much more. Your task is to be better than the regular speaker.
Broadly speaking, there are three objectives:
Clearly, the main purpose of a speech introduction is to raise interest. If you manage to do that right from the start, it’ll be easier for you to grab attention later on.
Some think that making an introduction is just saying what you’re going to talk about. Wrong! Your introduction should be able to make the audience want to listen to you even more. Tell your listeners why this topic is important and, most importantly, how they can benefit from your presentation.
The one that starts with , „Jack was born in Berlin in 1961. His parents were Peter, a military officer, and Josephine“.
Or the one that starts like this , „The first bullet hit Jack’s shoulder“ .
The latter, I’m sure, because it raises immediate interest and questions, „What did Jack do to get shot?“, or „The first bullet? So, he was shot more than once?“
Okay, but when will I be talking about other things?
Indeed, raising interest doesn’t mean that you don’t need to talk about yourself or your topic. You do, just don’t mention them first thing.
Is it the classic one, „Hello! I’m Janek, and today, I’ll be talking about public speaking “ .
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Or rather, „The human brain is a wonderful organ. It starts to work as soon as you are born and doesn’t stop until you’re in a situation like I am right now. This means that you have to face a group and talk about what interests them for two hours. Hello, I’m Janek and today, I’ll be talking about… “
As you can see, I used a story to raise interest, and then, mentioned other important things . These are just two examples how to raise interest right from the start. And this should be the main purpose of your introduction.
ln general, the rule of thumb for short speeches is that your prelude shouldn’t exceed 10-15% of the total volume of your presentation. Longer speeches, however, are based on the following rule: „The introduction must be substantially and temporally proportionate.“
Example 1: If you need to make a 30-minute speech , then more than 3-4 minutes long beginning tends to overdo it and say nothing.. Consequently, the 10-15% rule is appropriate here.
Example 2: If you need to make a 120-minute speech, a 12-18-minute introduction is too long. This means that the 10-15% rule doesn’t apply here, and a substantive and temporal proportion is more important.
Thus, an overly brief introduction may not raise interest, but an overly long introduction is simply annoying.
First of all, it should be noted right away that the tips below may vary depending on presentation. You must decide when to talk about one or another thing. For example, if the listeners are your acquaintances, skip self-introduction.
A company organises an annual Christmas seminar, which will bring together ca. 100 people from all over the country. Before the start, coffee and cake is offered in the hall, and as the participants meet each other once a year (at a similar event), a lively conversation is all over the place… „Oh, Jack, you’re here as well? How are you?“
The main speaker buries themselves in their laptop, trying to get the projector to work. Once done, they lift their head, look at someone on the front row, and asking, „Shall we start?“ When they receive an affirmative answer, they start with their presentation, but in general, most people chatting in the room at the same time don’t even notice it!
So, this bizarre presentation goes on for about six minutes until somebody in the front row loses it and asks the people to be quiet. „Look! Please stop and pay attention to the speaker who’s been there for a while now.“ Finally, Jack & Co wake up and agree to talk later during the break.
Did you notice what happened in this introductory story? It was not the speaker drawing attention but a participant. But who should really do it? The speaker, obviously.
It’s likely that before the start, the listeners are busy with their own stuff: talking to each other, surf the Web on their laptops or mobiles, walking around, calling, etc. If your introduction is along the lines, „Well, let’s start. My name is…“, people in the third row may not even notice you.
Therefore, grabbing attention is vital , so think carefully about how to do it.
Video clips
Say nothing, just start by showing a relevant video clip. If it’s a humorous video, even better. It will definitely draw attention and make it much easier for you to continue. Note, however, that the clip shouldn’t be too long. I believe a 3-minute clip is the absolute maximum.
Audio or music
I once started one of my lectures playing the guitar. I summarised the purpose of the presentation playing the guitar at the same time. It soon turned into a joint singing, which, in turn, worked better than any morning coffee.
Stand in front of the audience and be silent
“Let thy speech be better than silence, or be silent.” – Dionysius Of Halicarnassus
Many don’t believe how effective it is. I’ve used this method from time to time. Go on stage, smile in a friendly way, and just stand there. Here’s a tip – try to establish eye contact with somebody from the audience, maybe with the loudest participant, or somebody else.
Once done, you’ll see how fast the rest of the group will try to silence the loudest one. My practice shows that just standing there in the front takes about 30 seconds to draw attention.
You can still artificially prolong the time to make the silence last. And then you start in such a way that everyone thinks, „Wow, that was mind-blowing…“
Do something unusual
For example, don’t start talking facing the listeners, but with your back turned. It may be confusing at first, but works really well. As soon as you’ve grabbed attention, face the listeners – you don’t want to cause them neck pain, right?
Question to the audience
Ask an exciting and relevant question that will make listeners ponder straight away. Here you have to think about how to make a good transition.
Good joke or story
For the sake of a good presentation , don’t start with the cliché, „Something funny happened to me on my way here“. Even if that was the case, nobody will believe you.
Still, making a good joke or two is usually a good idea. And if you’re able to make the listeners giggle during your introduction, you’ve done well. However, you must also remember that your joke must not be cruel or offensive in any way.
Bonus: Do whatever you like
To wrap up, I must say that, in essence, you can do everything you want to draw attention. As long as it meets the two requirements below, everything goes:
Think for yourself, what happens if you make a somersault with a loud cry as a speech introduction and then start without connecting what you’ve just done to your topic? Obviously, you will grab attention, but the listeners may mistake you for a schizophrenic. Starting with introduction, everything you do must be connected to the topic.
Let’s go back to the previous example: even if you manage to connect the somersault to the topic, this approach may not be suitable for a particular audience. Younger listeners are likely to take it as a good joke, whereas older listeners might be puzzled. Therefore, remember to always think about the background of your listeners.
This means that everything you do should make sense. As soon as you try to be someone else, you’re doomed. Even more so, if the listeners have seen the original. In other words, find your own style and adapt it to the two points above.
Have you seen a speaker giving you a lecture instead of making a speech introduction? They are showing a variety of slides using PowerPoint, with chronologically listed achievements, commenting, „And then I studied here…“ and „Then I worked there…“ At the same time, you’re surfing the Web and playing Solitaire.
Self-introduction is most often required if the listeners don’t know you. In this case, remember to briefly highlight the following things in your self-introduction:
Please note that the emphasis here is on the word „briefly“. From time to time, you may need to make a presentation for the experts in the field. In that case, it would be reasonable to introduce your background in a few sentences. Otherwise, try not to be tempted to introduce yourself in too much detail.
Here, it would be reasonable to outline the main topics you’re planning to talk about during your presentation. This gives the audience an overview of what to expect. You don’t have to cover all sub-topics and points but point out 3-4 most important ones.
The fact that you outlined your topics in the previous paragraph doesn’t necessarily mean that everyone clearly understood the purpose of your presentation. You could say, „Today, we’ll be talking about how to make a speech introduction that grabs attention“, but the listeners may not understand why it’s so important to talk about in the first place.
Let the listeners know what to expect at the beginning of your speech. A clear description of your purpose is, to my mind, the best way to do that. You need to clearly outline what the main purpose of your presentation is and what you want to achieve. If your goal (or goals) is clearly worded, the listener will know how they can benefit from your presentation.
Benefits are not always equivalent to money. Have you ever attended at a lecture or training, thinking, „But I already knew it… I just never thought about it in this way!“ It’s already good, right?
Sometimes, when you ask someone about how the presentation was, they’ll say „You know, it was awesome!“ If you specify if they learned anything new, they might even come to the conclusion that they haven’t, but the emotion is what counts. This is one of the tricks many coaches use.
For example, „My goal today is to give you an overview of the main causes of the fear of public speaking and share the tricks how to overcome it so that it doesn’t interfere with your presentation.“
Before you read on, here’s a task. What do you think is the most important part of the schedule for the listeners? Wait, don’t read on, just think about it!
Is your answer is, „When will I make pauses?“ If so, you’re wrong.
Exactly. You could be the world’s best performer, but we all have a life outside the room, so when introducing the agenda, make sure to mention immediately what time you finish. If you fail to do this, be prepared that this will be the first question!
Each audience has a number of passionate smokers who want to know when they can have a smoke. In addition, there is an even larger number of passionate coffee lovers who want to find out when they can have another cup. Well, and then there are a lot of other passionate people who want to know when they can have a walk.
Some people like to like to do the Q&A round in the end. Others don’t care if it’s in the beginning or in the end. Anyway, don’t forget to mention it in your introduction, encouraging the listeners to participate in the discussion and ask questions.
If your presentation is short (for example, up to 30 min), remember to mention in your prelude that the Q&A round happens in the end. Otherwise, it may happen that people will be asking questions on the go, which means running out of time.
Some speakers believe that as soon as they’re done with the topics used to raise interest, it’s okay to transit to topic development. Unfortunately, there are many more questions that the listeners expect you to answer. Especially, if it’s a longer presentation.
You may have to share your contact information, information about downloading materials, and other things that are secondary but still important. I recommend to mention them last.
I’ve heard several speakers starting their presentation with „Before I start…“ For example, „Before I start, here’s an announcement from the organisers. Namely, the lunch break will be at 12:30, not at noon sharp.“
First of all, what do you mean by saying „Before I start?” You already started. And secondly, you started with a negative message telling the obviously hungry listeners that they had to wait longer for their meal.
Most importantly, as the main purpose of your introduction to raising interest, how well do you think you managed to do that?
Not really. As I said at the beginning of this chapter, what you mention in your introduction depends primarily on who your listeners are and what the general situation is.
For example: if you need to make the same speech at a company meeting on Monday that you did last week, you don’t have to make a decent speech introduction but can get straight to the point.
Example 2: If you’re at your grandmother’s anniversary celebration, for which the whole family comes together, there may be people who don’t know you. In this case, a brief introduction is appropriate, but, obviously, you won’t be talking about some topics or rules.
I remember waiting for lunch once after the first part of training. There was just water and a delicious strawberry dessert on the table. The dessert really looked great.
A girl named Teele sitting opposite me looked at the dessert and said, „ It’s a pity we can’t have the dessert first. “ I was very surprised and asked, „ But why? “
It turned out that the rules wouldn’t allow eating the dessert first. I laughed at it as it got me thinking, „ A speech introduction is like a full-course dinner “ .
Do you want to know how?
A proper full-course dinner starts with an appetiser. However, you don’t always get it. But if it’s a proper dinner, you shouldn’t worry.
As mentioned above, grabbing attention is one of the most important parts of your introduction , that’s why I advise you to think about it in several ways. Also remember that what might work well in a small room may not be as effective in a larger room.
Soup follows after the appetiser. Nice warm and thick soup is generally served more often.
In terms of making a presentation, this means that around eight presentations in ten start with, „Hello! My name is…“. If the soup is poor, in terms of making a presentation, this means a long history lesson on the topic Me, My Education, Work, Family, and Other Things . Some speakers even manage to prepare slides.
The main course is most expected. Indeed, there are exceptions if a person orders soup instead of the main course, but we are talking in a generalised way right now.
A good main course is something juicy and tasty, something that gives you joy. A bad main course leaves you thinking you can’t be bothered to continue.
Basically, it’s the same with the dessert. Quite often, you just don’t get it. Or you do, but you have to buy it yourself.
However, in the context of making a presentation, „ dessert “ is the most important part of your introduction. You can introduce yourself and your topic, but if the audience isn’t interested in the rest of your presentation, you have obviously made a mistake in the beginning.
This, in turn, brings us back to the question I asked Teele in the beginning. Here’s the question:
If the main purpose is to raise interest, why do you spend it on greetings and introducing yourself and your topics? Better think of the different ways to raise interest right from the start. There are different ways to do that, e.g., stories, examples, jokes, quotes, etc.
Humans are as lazy as you let them be, that’s why I advise you to write your introduction once the body and the summary of your presentation are ready. Surprisingly, introduction comes last.
Why? It may happen that if you get your introduction ready first thing, you may need to change it later after adjusting the original plan. For example, if you introduce new ideas that you didn’t plan at first, you will need to leave some original ideas out.
If you use the original speech introduction, you’ll promise something you may not be talking about. However, if you leave your introduction to the last, you’ll know exactly what to include.
Making a good speech beginning requires a lot of effort. You can be the fastest man in the world, but if you fail to start off, you’ll never win a medal. In other words, if you are boring and you fail to grab interest, it will be much more difficult for you to do so in the body of your presentation.
Therefore, take your time to prepare and think through what you can do to draw attention and interest right from the start. If you’re making a longer speech and don’t have enough time to practice the entire speech, I definitely recommend to practice your introduction.
You’re probably more nervous at the beginning of the speech than as the speech progresses, so the fact that you’ve practiced your prelude repeatedly gives you a great deal of self-confidence.
Read more about how to do a proper elevator pitch here.
A good start creates a great foundation for your success. So think carefully about what you do and how you do it. Starting your speech, you have just one chance to impress, positively influence, and interest the audience. If you fail to do it with your introduction, why do you think you will succeed later on?
Thus, I recommend the tips outlined in today’s blog post on how to make a good speech introduction to use in your next presentation.
What is an impromptu speech? An impromptu speech is a speech which given without any thorough preparation. It is five- to eight-minute speech with a characteristically short preparation time of couple of minutes. ( full article here )
What is elevator pitch? An elevator pitch is a well-thought, meaningful, and repeatedly practisced brief (about 30-60 seconds long) overview of who you are, what you offer, and how your partner can benefit from it ( full article here ).
What is a persuasive speech? The main objective of a persuasive speech is to make your listeners do what you want them to do. For example, „buy my product“, „vote for me“, „believe what I’m talking about“, and so on. ( full article here)
Stage fright is a headache for many. A panic button goes off in your brain as soon as you get to know that you have
Have you ever declined a public speaking opportunity simply because you felt like an introvert? If yes, then you’re not alone. For introverts, being the
You’ve been nominated for an award and now you have to give an acceptance speech. It might be an Academy Award where the whole world
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My name is Janek Tuttar , and I am the founder and author of Speak and Conquer website.
I have been teaching public speaking at Estonian Entrepreneurship University of Applied Sciences
Here, I am sharing the wisdom of how to cope in different public speaking situations.
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Hi! My name is Janek Tuttar, and I am the founder and author of SpeakAndConquer.com.
I have been teaching and blogging about public speaking since spring 2007. Here, I am sharing the wisdom of how to cope in different public speaking situations.
Send me an e-mail: [email protected]
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Hrideep barot.
Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.
The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!
Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).
To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.
After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!
Alright! Let’s dive into the 15 powerful speech openings…
Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!
Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”
Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.
It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.
When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.
When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.
Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.
Opening: “You can’t say it, but you know it’s true.”
Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)
When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.
And when they like you, they are much more likely to listen to and believe in your ideas.
Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.
Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).
If the joke doesn’t land as expected, it could lead to a rocky start.
Keep in mind the following when attempting to deliver a funny introduction:
Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”
Opening: Puts a white pair of briefs over his pants.
The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.
It makes you wonder why that prop is being used in this particular speech.
The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!
What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.
By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.
Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”
Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”
I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.
But we should keep our questions compelling as opposed to something that is fairly obvious.
I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”
No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.
Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.
What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.
So think of what question you can ask in your speech that will:
Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”
The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.
But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.
When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?
It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.
Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.
I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage.
If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:
Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”
Opening: “I have a confession to make. But first I want you to make a little confession to me.”
When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.
That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.
Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.
But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.
Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”
Opening: “8 years ago, I got the worst career advice of my life.”
“The most powerful person in the world is the storyteller.” Steve Jobs
Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.
Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.
As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”
Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.
Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”
I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.
Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”
Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”
Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.
Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.
This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.
They were just waiting for the speaker to continue to know where this speech will go.
That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.
Silence after an impactful statement will allow your message to really sink in with the audience.
Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!
Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”
In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.
Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.
Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.
The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.
While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.
So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.
If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.
It will make your speech opening that much more impactful.
Related article: 5 Body Language Tips to Command the Stage
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So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!
But remember, while a speech opening is super important, it’s just part of an overall structure.
If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking.
Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking.
No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!
Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:
Schedule a call with our expert communication coach to know if this program would be the right fit for you
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"Be a voice not an echo." - Albert Einstein
Want to move audiences? Develop a powerful opening! Here is how to start a speech, including 12 foolproof ways to grab audiences in public speaking.
Let's talk about how to start a speech. When it comes to persuading, inspiring, or influencing an audience, your opening is by far the most important moment in your performance.
So how do you begin a presentation in ways that will get an audience on your side and start you on the road to speaking memorably?
Learn this skill and 101 tips and tricks for more successful speaking in my Public Speaking Handbook, How to Give a Speech . Also available as an Amazon bestseller!
Let's imagine that you're finally pitching to that audience of decision makers. It's the high-stakes opportunity you've been waiting for, and you've put together a killer presentation. There's just one problem: how do you start the thing off with a bang? Remember, anyone can give an ordinary presentation. It's your job to stand out from the crowd for career success.
Your Opening Sets the Tone of Your Presentation
You probably already know you need to begin with power and purpose. You're just not sure how . . . or for that matter, exactly why.
The answer is that, when it comes to influencing listeners in speeches and presentations, two concepts explain why your beginning and ending need to be particularly strong. I'll discuss both concepts here, then provide some powerful tools for your opening gambit: your speech Introduction .
Ready to set your audience on fire?
This article is available as a free PDF . Click here to download "How to Start a Speech - 12 Foolproof Ways to Grab Your Audience!" Learn and practice starting out powerfully!
Your Introduction and Conclusion Need to Be Strong
The two concepts concerning why you need to start and end strongly, are primacy and recency . Primacy states that people remember most vividly what they hear at the beginning of a speech. Recency says those same people will strongly recall what you say at the end. In terms of public speaking, this translates into your introduction and conclusion. And you really do need to start early. Here's how to create an opening your audience will remember .
In more practical terms, there are three specific reasons why your introduction needs to be engaging and interesting immediately :
(1) Audiences make judgments about you and your message in the first minute. After that point, you'll be able to change those opinions about as easily as you can change a hamster into a ham sandwich. So here's how to be strong in the first 60 seconds of your speech .
(2) Your opening sets the entire tone of your presentation (including whether you'll be interesting or not).
(3) This is when you introduce your message and tell the audience why they should listen.
Sound like a tall order? It isn't, if you use the seven key components of successful presentations . Your audience needs to be both fully engaged and predisposed favorably toward you and your message. Neither will happen unless you can grab their attention, so they're onboard when you spin your verbal magic. Keep reading to learn how that's done.
Ready to boost your influence with stakeholders? Grab your copy of my book, Speak for Leadership . Learn an executive speech coach's secrets! Get it today here or on Amazon .
Achieving the objective of a 'grabbing' opening takes thought, a bit of imagination, and yes, a little creativity. The good news is that since you know your topic well and you're psyched up for the big game (it's an audience of decision-makers, remember?), you should be well positioned to succeed.
Primacy won't have much of a chance to operate, though, if you use what I call the 'Today, I'm going to talk about . . .' opening. This is boring! Be on the lookout instead for something that will pique the interest of your listeners, and perhaps surprise them. And here's something else you absolutely need to know: 20 ways to connect with an audience for lasting influence .
A few minutes of focused thinking should be all you need to know how to come up with an effective opening. And remember to avoid that I call introducing your introduction. That sounds like this: 'Let me start out with a story . . .', or, 'I heard a very funny joke the other day . . . ' Or even the inexplicable 'Before I begin . . . ' since you've already begun!
Just tell us the story, the joke, or the in-the-know reference that will delight your listeners. But if you signal your effect beforehand, you water down its potency and its power to surprise.
So how can you be completely focused and on your game?
As a springboard to launching your presentation with verve and originality, here are a dozen rhetorical devices you can use. Each of them is an effective 'speech hook that you can use to start any speech or presentation:
You could literally think of dozens more from your own experience or that of your audience. Remember, the best grabbers engage an audience immediately, both intellectually and emotionally. Interestingly, these same devices can be used to conclude in a way that keeps your audience thinking about what you said. It's all part of my six rules for effective public speaking .
Coming up with an exciting grabber and clincher involves some work on your part. But the rewards if you're successful more than justify the effort.
How about a few examples? Here are four great openings that illustrate some of the grabbers listed above:
Jesus , Sermon on the Mount: "Blessed are the poor in spirit: for theirs is the kingdom of heaven." — Startling statement.
Bill Clinton , 1993 speech in Memphis to ministers (after having heard himself introduced as "Bishop Clinton"): "You know, in the last ten months, I've been called a lot of things, but nobody's called me a bishop yet. When I was about nine years old, my beloved and now departed grandmother, who was a very wise woman, looked at me and she said, 'You know, I believe you could be a preacher if you were just a little better boy.'" — Humor
Jane Fonda in her TED Talk "Life's Third Act": "There have been many revolutions over the last century, but perhaps none as significant as the longevity revolution. We are living on average today 34 years longer than our great-grandparents did. Think about that: that's an entire second adult lifetime that's been added to our lifespan." — Statistic.
Steve Jobs , 2005 Commencement Address at Stanford University: "Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation. Today, I want to tell you three stories from my life. That's it, no big deal—just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another eighteen months or so before I really quit. So why'd I drop out? It started before I was born." — Story, with a seamless transition into his speech.
Like historical mysteries? — Discover my Dr. William Scarlet Mystery Series!
A haunted young artist. A trail of bodies. What is terrorizing London? Scotland Yard surgeon and psychic Dr. William Scarlet pursues a serial killer in Red Season ! Also on Amazon .
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Gary Genard is an actor, author, and expert in public speaking and overcoming speaking fear. His company, The Genard Method offers live 1:1 Zoom executive coaching and corporate group training worldwide. He was named for nine consecutive years as One of the World’s Top 30 Communication Professionals , and also named as One of America's Top 5 Speech Coaches . He is the author of the Amazon Best-Sellers How to Give a Speech and Speak for Leadership: An Executive Speech Coach's Secrets for Developing Leadership Presence . His book, Fearless Speaking , was named in 2019 as "One of the 100 Best Confidence Books of All Time." He is also the author of the Dr. William Scarlet Mysteries . Contact Gary here.
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Ever stood at a podium, your palms sweaty as you look out over a crowd? In this case, though, you’re not the main attraction — just the person who gets to introduce the star of the show. That moment before you introduce a speaker is crucial. It’s not just about saying names right or getting the titles in order. Knowing h ow to introduce a speaker can set the tone for their entire presentation and potentially shape the audience’s perception from the get-go.
A well-crafted introduction does more than inform; it engages the crowd and draws them in to pay attention to the upcoming speech. A poor one, on the other hand, falls flat, sounding more like a dry reading of someone’s LinkedIn profile rather than an exciting prelude to what’s ahead. But a good speaker introduction is powerful — transforming that brief moment into a perfect kickoff of the main event. You might feel overwhelmed trying to write your introduction, but don’t stress about it! With some insight into human psychology and strategic communication techniques, we’re here to guide you.
Introducing a guest speaker is more than just reading off a script. It’s about setting the stage and grabbing the attention of the audience. A good guest speaker introduction builds anticipation, connects the dots for your audience, and sets up the speaker and their topic — all in 60-90 seconds.
To achieve this, you first need to know your crowd . Are they tech geeks at a Silicon Valley conference? Or maybe they’re teachers eager to soak up new ways of engaging their students? Understanding who is in your audience will help you create an introduction that resonates with your listeners.
As you begin your introduction, it’s important to grab the audience’s attention . Start with a thought-provoking statement or question that relates to the topic and prepares the audience for what’s to come. For example, you could ask “Have you ever wondered how technology will shape our future?” before introducing a tech speaker.
Next, be sure to mention the speaker’s credibility . Share the speaker’s education, experience, and provide specific examples of their expertise. It’s also helpful to mention notable achievements or awards related to their main topic.
As you continue, it’s often helpful to preview the topic . Give the audience a quick overview of what the speaker will be talking about. You can also explain why the topic is important to the audience and what they can expect to learn.
Finally, as the speaker joins you on stage, make them feel welcome . Smile, be energetic and enthusiastic, and ask the crowd to give them a warm welcome. You can also compliment the speaker and share something special about them.
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Before you can introduce a speaker, you first have to know who they are. In some cases, you can request a short bio from the speaker, but in other cases you may have to prepare one yourself. As a result, a little research is in order. As you compose your speaker bio, make sure it’s clear why your speaker is credible. Even if you don’t explicitly state it, you want your audience to know that they’re about to hear from someone who knows their stuff.
First things first: dig deep into who the speaker is. What have they achieved? What about their journey inspires? To gather this information, dive into their professional background. Depending on how well-known the speaker is, there might be articles or interviews that they’ve featured in. Scan these for insights into their achievements as well as their personality. Remember to cross-check sources to ensure you have your facts straight. Mispronouncing names or getting details wrong can quickly undo all your good work.
As you research your speaker, aim to understand why they matter to your audience at this particular point in time. The accomplishments that you mention in your introduction should align closely with what your audience values or finds intriguing. In addition, tie these accomplishments directly to the speech topic—why is what they’ve done informing what they’ll say?
Weaving together a narrative of accomplishments with reasons why it matters creates more than just interest—it builds respect. You’re telling everyone present: “This person knows their stuff, and you’re going to want to listen.” It turns “just another talk” into one people couldn’t stop thinking about. That’s how powerful the right introduction can be.
Ever heard the saying, “You never get a second chance to make a first impression”? Well, when it comes to introducing speakers, this couldn’t be more true. The initial moments can either set the stage for success or lead to an uphill battle for your speaker’s attention and respect.
But why does credibility matter so much right off the bat? It’s simple. Before someone decides if they like what you have to say, they need to buy into why they should listen. That’s where speaker credibility kicks in. It essentially bridges the gap between an audience’s initial hesitation and their eventual engagement.
In essence, a strong start fueled by credibility doesn’t just introduce; it captivates, making sure everyone leans in closer rather than tuning out. Your role is to elevate that sense of anticipation.
When preparing to introduce a speaker, it helps to have some examples to look at. Below we have just that: two examples of speeches that you can tweak for your own personal use.
“Ladies and gentlemen, imagine someone who’s not just mastered their field but reshaped it. This evening, we’re graced with the presence of an individual whose brilliance has not only illuminated their field but also redefined it. Meet [speaker’s name] , the brain behind groundbreaking innovations in [speaker’s field] . With a career spanning over two decades, [he/she] has earned accolades like [specific achievement] , transforming challenges into triumphs. Today, [he/she]’ll dive deep into [speech topic or title] , offering insights that promise to change the way you think about this important subject.”
“I’ll never forget the day I stumbled upon an article by our next speaker; my perspective on [topic related to speech] was forever changed. Fast forward to today, and I’m thrilled beyond words to introduce you all to [speaker’s name] . Not only is [he/she] a titan in the realm of [professional title or industry] , but also someone with heartwarming resilience facing personal hurdles head-on and emerging victorious. Brace yourselves as [he/she] shares [topic or name of speech] , enlightening us on overcoming obstacles while chasing dreams.”
In these introductions, did you catch how we used a bit of storytelling to introduce the guest speakers? That wasn’t just fluff. Storytelling helps grab attention instantly while connecting the audience with the speaker even before they’ve started speaking. So when you’re introducing a speaker, don’t just rattle off achievements. Find a way to highlight what makes your speaker an interesting person, someone worth knowing and listening to. Storytelling is one great way to achieve this.
If you’ve been chosen to introduce a guest speaker, then you definitely want to practice what you’re going to say beforehand. Thanks to AI, doing so is now a bit easier. For those tired of rehearsing in front of a mirror or roping in an unenthusiastic roommate as your practice partner, there’s now an alternative. With AI tools designed for speech practice, it’s like having a personal coach who’s always ready when you are. Take a look at some additional benefits below.
It’s more than smoothly navigating an opener; it’s about leaving a lasting imprint with your words. Thanks to AI tools like Orai or Speeko, and even VR tools like VirtualSpeech , you can introduce your speaker with confidence.
As the big day approaches, there are a few more things to consider for your speaker introduction. For instance, how will you start it? How important is it to keep it brief? And will you use humor? We have the answers to all these questions below.
When introducing a speaker, it’s best to start strong. A thought-provoking question or statement can be just what you need to grab the audience’s attention from the get-go. It sets up not only your speaker but also primes your audience for what’s about to unfold. For instance, asking “Have you ever wondered how technology will shape our future?” could lead into introducing a tech visionary. Similarly, saying something like “Imagine achieving all your goals without sacrificing happiness” is perfect for setting up a motivational speaker .
The goal here is to craft an opening that resonates with every person sitting there, making them think, “This is going to be good.”
Speaker introductions can be tricky because they must be both concise and engaging . Here’s the secret: It’s not about stuffing every accolade or achievement into those first few sentences. Instead, it’s about sparking curiosity, establishing credibility, and making a connection—fast. Remember, you only have about 60-90 seconds, so you want each word to count. The trick lies in choosing each word carefully so every sentence serves multiple purposes—it informs, intrigues, and invites.
Before you add humor to your speaker introduction, it’s important to first consider your audience. Who all is attending and are they the sort of people to appreciate a little humor? If so, how much and what type? The setting will also help you gauge whether humor is appropriate. For instance, a somber conference room isn’t usually the place for stand-up comedy routines. If you do decide to crack a joke or two, ensure your humor aligns with both the topic at hand and doesn’t stray into offensive territory.
Humor has its place. When used correctly, it can create an instant connection between speaker and audience. But if in doubt, play it safe. The goal here is to make them anticipate your guest speaker, not leave them puzzled or offended. So read the room before you decide your move.
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After you’ve introduced your speaker, it’s time to welcome them onstage. As you transition, there are a few important things to take care of as the speaker steps up to the podium.
Ensuring a smooth transition isn’t rocket science. It just requires checking off a few important steps before you step offstage. That way, the audience brimming with anticipation for what’s coming next.
Together, we’ve explored the art of introducing a speaker. This journey isn’t just about listing facts; it’s about connecting an audience with a speaker, preparing them for what the speaker has to share. To achieve this, it’s important to research your speaker. You want to be able to explain why this speaker is credible without sounding like a Wikipedia page, building interest for your guest speaker’s presentation. Using our examples (and maybe a little AI help), you can nail a speaker introduction that is brief, humorous, and thought-provoking. Transitioning over to the event speaker doesn’t have to be nerve-wracking either. With these insights, you’re all set to connect your audience with a speaker they’ll anticipate.
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Vice President and Democratic presidential nominee Kamala Harris applauds as her running mate, Minnesota Gov. Tim Walz, speaks at Temple University's Liacouras Center in Philadelphia on Tuesday. Matthew Hatcher/AFP via Getty Images hide caption
For more on the 2024 race, head to the NPR Network's elections updates page.
Welcome to the presidential race, Tim Walz.
He’s a name few, if anyone, was thinking could be Vice President Harris’ running mate two weeks ago after President Biden stepped aside.
Harris didn’t know the Minnesota governor and former congressman well, if at all, before this process. But his speech with Harris in Philadelphia Tuesday introducing the Harris-Walz ticket to the country made his appeal clear.
Here are some takeaways from what he had to say and what it means for the race:
He’s the guy who coined “weird” as an attack line against former President Donald Trump and his running mate, JD Vance, but he didn’t dwell on that in the speech.
He no doubt went after Trump and Vance, but a VP is also supposed to make the top of the ticket look better and bring balance. Walz certainly did that. He said, for example, Harris brings “joy,” but he’s the one known for being joyful. He is giving that to her by proxy.
Walz ain’t from San Francisco. He made that clear Tuesday night. And in one off-the-cuff comment, he hit on what could be considered the elephant in the room.
He’s a white guy. Harris is a Black woman, and part of his job — the job of all running mates — is to testify, to bring reassurance to groups that might be skeptical of the person at the top of the ticket. That might be ideological or — when there hasn’t been a woman as president, let alone a Black or South Asian woman in the office — it might be the white guy’s job to reassure other white guys.
“I see you down there. I see those old, white guys,” he said, jokingly pointing to others in the front rows before delivering a pretty progressive message:
“Some of us are old enough to remember when it was Republicans who were talking about freedom. It turns out now what they meant was that the government should be free to invade your doctor’s office. In Minnesota, we respect our neighbors and their personal choices that they make. Even if we wouldn’t make the same choice for ourselves, there’s a golden rule, ‘Mind your own damn business.’ ”
Walz talked about being a good shot, one of the best, when he was in Congress. In fact, he had a camouflage hat on in the video when he received the call from Harris to be her VP.
He talked about what it's like growing up in a rural community, how neighbors treat each other, about valuing compromise while not compromising his values, he said.
And he talked about being a high school teacher and a football coach. One of his former football players was on CNN after the speech, talking about how Walz helped him and was a father figure, as he was raised by a single mom.
The Democratic Party has had an elitist problem. It started before Trump with Republicans calling them “Limousine Liberals” and “latte-drinking liberals.” But it’s become more acute in the age of Trump. Democrats haven’t been able to connect with the working-class white voters the way the party did decades ago. Walz gave a roadmap for how to talk to them, maybe even saying the same words as others but delivered in a more authentic way.
All the other stuff is well and good. But one of the VP running mate’s principal jobs during a campaign is to serve as an effective attack dog.
And Walz showed he has that potential — and can deliver with a smile.
He said of Trump: “He froze in the face of COVID.”
He joked: “Make no mistake, violent crime was up under Donald Trump. And that’s not even counting the crimes he committed.”
And he saved his best for his counterpart, Vance.
“Like all regular people I grew up with in the heartland, JD studied at Yale, had his career funded by Silicon Valley billionaires and then wrote a best seller trashing that community. Come on. That’s not what middle America is. And I gotta tell you. I can’t wait to debate the guy. That is if he’s willing to get off the couch and show up.”
The thunderous applause — which made him inaudible at points — illustrated Pennsylvania Democrats’ love for the first-term governor.
Gov. Josh Shapiro , fresh off getting passed over as Vice President Kamala Harris ’ running mate, still took the stage to tout Harris’ campaign at her rally Tuesday in Philadelphia.
He entered Temple University ’s packed Liacouras Center to a sea of signs for Harris and Minnesota Gov. Tim Walz, having narrowly missed the opportunity for them to feature his own name — and just hours after Harris made her decision .
As he took the stage as a campaign surrogate rather than a vice presidential candidate, he got a sustained standing ovation. And he gave a rousing speech, straining his voice by the end, in support of Harris and Walz.
The thunderous applause as Shapiro spoke — which made him inaudible at points — illustrated Pennsylvania Democrats ’ love for the first-term governor who is known to have national political ambitions.
“I want you to know I am going to continue to pour my heart and soul into serving you every single day as your governor,” Shapiro said to start his remarks. “And I’m going to be working my tail off to make sure we make Kamala Harris and Tim Walz the next leaders of the United States of America.”
Harris’ decision not to select Shapiro was impacted by factors political and personal , according to sources familiar with the process.
But the vetting and decision process appeared to be quickly swept under the rug for Shapiro and Harris, former prosecutors who have known each other for two decades, by Tuesday evening. Harris, in her remarks as she took the stage in Philadelphia shortly after Shapiro’s address, called the Pennsylvania governor a “dear, dear friend and an extraordinary leader.”
She also noted that she will still rely on Shapiro’s help to win his home state.
“I am so invested in our friendship and doing this together, because together, with Josh Shapiro, we will win Pennsylvania,” she added. “And I thank you, Josh, I thank you.”
Shapiro was thrust into the national spotlight in the last two weeks and had been the most scrutinized of any of Harris’ running mate contenders, despite trying to run an under-the-radar campaign for the role. He took criticism from public education advocates, pro-Palestinian groups, and more . He also has bipartisan appeal and winning track record, and some Republicans breathed a sigh of relief that the popular swing state governor didn’t end up on the ticket.
But the governor, in the uncomfortable position of cheering on Walz who got the job he interviewed for, didn’t seem bitter. He humbly accepted the thunderous applause — at times so loud he had to pause his remarks — emphasized his love for working as Pennsylvania’s governor, and praised Walz as a personal friend “great patriot.”
“I can’t wait for you, Philly and the rest of the Commonwealth, to get the chance to know the Walzes,” Shapiro said.
Walz, who leads the Democratic Governors Association, told the crowd the same: Shapiro is “a treasure, “a visionary” and “can bring the fire.”
“Everybody in America knows when you need a bridge fixed, call that guy,” Walz said, pointing to Shapiro and referencing his work to quickly reopen I-95 after a portion of it collapsed in Philadelphia last year.
“And there is no one you would rather go to a [Bruce] Springsteen concert in Jersey with than him,” Walz added, noting that the two governors once attended a show together .
Shapiro, in his 20-minute remarks, also referenced an issue that came up during the vetting process: his Jewish faith.
The United States has never elected a Jewish president or vice president and Shapiro faced criticism in recent weeks from pro-Palestinian advocates for his stance on Israel and its war in Gaza, some of it breaching into antisemitism.
Republicans were quick to suggest Tuesday that Shapiro’s religion was a reason why he was not selected. Sen. JD Vance , former President Donald Trump ’s running mate, s aid during a campaign stop in Philadelphia that Shapiro had to “run away from his Jewish heritage” as he sought the position of vice president.
Shapiro, who did not downplay his faith as Vance suggested, had a response to that Tuesday at the Liacouras Center. He said his family and his faith led him to a career in public service.
“I am proud of my faith,” he said, unequivocally.
Even as the rally attendees cheered on Harris and Walz, some expressed disappointment that a Pennsylvanian didn’t end up on the top of the ticket.
“I really wanted him. He’s from here, and he knows us,” said Myriam Santiago, 71, of Germantown . “But I think he has a great future ahead of him. I think he’s going to be a presidential candidate at some point.”
Staff writer Jesse Bunch contributed reporting.
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Gov. Josh Shapiro of Pennsylvania rallied Democrats in his home state behind the Democratic ticket after the conclusion of a vice-presidential search that prompted intense public scrutiny of his views on Israel.
By Katie Glueck
For years, Gov. Josh Shapiro of Pennsylvania has said that his Jewish faith drives his commitment to public service.
But as he wrapped up a fiery speech in Philadelphia on Tuesday, after the conclusion of a vice-presidential search process that prompted intense public scrutiny of his views on Israel, Mr. Shapiro’s familiar references to his religious background took on a raw new resonance. And he seemed to sound a note of defiance.
“I am proud of my faith,” he said, his voice rising, speaking slowly and deliberately to sustained applause.
Mr. Shapiro’s comments came as part of a well-received speech welcoming Vice President Kamala Harris and her new running mate, Gov. Tim Walz of Minnesota. Throughout, Mr. Shapiro praised the ticket effusively.
But the moment followed an ugly final phase of Ms. Harris’s search.
Mr. Shapiro’s positions on the Middle East , his allies have noted, are well within the Democratic mainstream, and were not markedly different from other vice-presidential candidates under consideration.
Yet Mr. Shapiro — dubbed “Genocide Josh” by some activists — drew outsize attention on the subject, his supporters said, and some saw that focus as driven by antisemitism.
Left-wing and pro-Palestinian activists and other critics vehemently denied that, saying they objected because they saw Mr. Shapiro as too sympathetic to Israel and overly critical of campus Gaza-war protests, not because of his faith.
Some Democrats worried that elevating Mr. Shapiro to the ticket would reignite the battles raging in the party over Israel and the Gaza war — divisions that still exist, but had been more muted after President Biden said he would not seek re-election.
For others — especially for some Jewish Democrats who have struggled with their place in the party against that backdrop — the spotlight on Mr. Shapiro was painful.
In his remarks, Mr. Shapiro emphasized the role his faith — which he did not highlight by name — has played in his public life.
“I lean on my family, and I lean on my faith, which calls me to serve,” Mr. Shapiro said.
Soon after, he was back to stumping for the Democratic ticket.
Katie Glueck covers American politics with a focus on the Democratic Party. More about Katie Glueck
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Reporting by Nandita Bose and Jeff Mason; additional reporting by Andrea Shalal, Jarrett Renshaw, Steve Holland, Gram Slattery and Kat Stafford; writing by Jeff Mason and Joseph Ax Editing by Colleen Jenkins and Deepa Babington
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Jeff Mason is a White House Correspondent for Reuters. He has covered the presidencies of Barack Obama, Donald Trump and Joe Biden and the presidential campaigns of Biden, Trump, Obama, Hillary Clinton and John McCain. He served as president of the White House Correspondents’ Association in 2016-2017, leading the press corps in advocating for press freedom in the early days of the Trump administration. His and the WHCA's work was recognized with Deutsche Welle's "Freedom of Speech Award." Jeff has asked pointed questions of domestic and foreign leaders, including Russian President Vladimir Putin and North Korea's Kim Jong Un. He is a winner of the WHCA's “Excellence in Presidential News Coverage Under Deadline Pressure" award and co-winner of the Association for Business Journalists' "Breaking News" award. Jeff began his career in Frankfurt, Germany as a business reporter before being posted to Brussels, Belgium, where he covered the European Union. Jeff appears regularly on television and radio and teaches political journalism at Georgetown University. He is a graduate of Northwestern University's Medill School of Journalism and a former Fulbright scholar.
Kyiv, its surrounding region and all of eastern Ukraine were under air raid alerts.
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9. It's in the news. Take headlines from what's trending in media you know the audience will be familiar with and see. Using those that relate to your speech topic as the opening of your speech is a good way to grab the attention of the audience. It shows how relevant and up-to-the-minute the topic is. For example:
An introduction speech, or introductory address, is a brief presentation at the beginning of an event or public speaking engagement. Its primary purpose is to establish a connection with the audience and to introduce yourself or the main speaker.
An introduction speech, also known as an introductory speech or an icebreaker speech, is a short address given to introduce oneself or someone else to an audience. The purpose of an introduction speech is to provide relevant information about the person being introduced, set the tone for the event or presentation, and establish a connection ...
Here are 26 different techniques for beginning your speech: 1. Use a quote. One method of starting a speech and gaining the audience's attention is to use a famous or relatable quote. This approach can give your audience context for your topic and connect it to something they recognize. For instance, if you plan to give a speech on a political ...
4. Make them laugh. Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn't offend your audience. Example: "They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!". 5.
1) Thank the Organizers and Audience. You can start by thanking the audience for coming and thanking the organization for inviting you to speak. Refer to the person who introduced you or to one or more of the senior people in the organization in the audience. This compliments them, makes them feel proud and happy about your presence, and ...
Typical Patterns for Speech Openings. Get the audience's attention-called a hook or a grabber. Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic. Introduce the speech thesis/preview/good idea. Tell the audience why they should care about this topic.
In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review. Let's look at a sample preview: In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in ...
The goal of an ideal introduction to your speech; Giving a speech: seven perfect speech introductions. 1. He who asks, leads - starting with a question; 2. Start your speech with a quote; 3. Inspire your audience with storytelling; 4. Start with an open loop; 5. Enchant the audience with parables; 6. Facts, figures and statistics as an ...
What Is A Speech Of Introduction? In public speaking, a speech of introduction introduces someone to the audience members.It can also be a self-introduction speech wherein the speaker does the introduction.. Whether the speaker will deliver an informative speech, persuasive speech, or any type of speech, the speech of introduction aims to help establish the speaker's background.
The job of an introduction speech is to: introduce your guest speaker, give them a warm welcome, and create ready-and-motivated-to-listen anticipation in the audience. Essentially you are the warm-up act. Your task is to focus and unite the audience members, to get them ready for what is to come. Return to Top.
3. Tailor your writing to your audience. Being aware of your audience while you're writing will help you craft a more persuasive message. As you're writing the introduction to your speech, think about who will be listening when you deliver it, and use that to help you decide what information and strategy you'll use.
The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is to be five minutes long, your introduction should be no more than forty-five seconds. If your speech is to be ten minutes long, then your introduction should be no more than a minute and a half.
Download Article. 1. Make an outline of your speech. Start by making a skeletal draft of your main points. Strip the speech down to its bare bones to determine what is most important to say, and in what order you should deliver those facts. This is the basic structure which you will build your speech around.
An introduction speech is typically the part of a presentation in which the speaker introduces who they are and why they're speaking. You might use an introduction speech at work to describe yourself to new coworkers, start a demonstration about a product you're selling or describe your involvement with a project to potential business ...
Longer speeches, however, are based on the following rule: „The introduction must be substantially and temporally proportionate.". Example 1: If you need to make a 30-minute speech, then more than 3-4 minutes long beginning tends to overdo it and say nothing.. Consequently, the 10-15% rule is appropriate here.
Analyze their response and tweak the joke accordingly if necessary. Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you. 4. Mohammed Qahtani.
After that point, you'll be able to change those opinions about as easily as you can change a hamster into a ham sandwich. So here's how to be strong in the first 60 seconds of your speech. (2) Your opening sets the entire tone of your presentation (including whether you'll be interesting or not). (3) This is when you introduce your message and ...
Introduction Speech -. A simple approach to introduce oneself or the guest speaker to a crowd is with an introduction speech. The primary goal is to capture the audience's interest by demonstrating your credibility. It will also help you convey the subject's importance. An introduction speech sets a foundation for the event that is to follow ...
A well-crafted introduction does more than inform; it engages the crowd and draws them in to pay attention to the upcoming speech. A poor one, on the other hand, falls flat, sounding more like a dry reading of someone's LinkedIn profile rather than an exciting prelude to what's ahead. But a good speaker introduction is powerful ...
Full Playlist: https://www.youtube.com/playlist?list=PLLALQuK1NDrgwpES8nSyafhfg6MOAhk7k--Watch more Public Speaking Training videos: http://www.howcast.com/v...
How to Memorably Introduce Another Speaker. by. Deborah Grayson Riegel. October 18, 2016. As a professional speaker and facilitator for over 20 years, I've been introduced more than a thousand ...
The best way to introduce a speaker, and pro tips for when you have to provide or write your own introduction. Public Speaking Coach Marianna gives you easy, straightforward methods for both. ... 2-Minute Tips: How to Introduce Yourself (and Other People) Before a Speech. Pro Tips Public Speaking Presentation Skills 2-Minute Tips Voice Memos ...
But his speech with Harris in Philadelphia Tuesday introducing the Harris-Walz ticket to the country made his appeal clear. Elections Harris introduces her running mate, 'Coach Walz,' at an ...
Shapiro was thrust into the national spotlight in the last two weeks and had been the most scrutinized of any of Harris' running mate contenders, despite trying to run an under-the-radar campaign for the role. He took criticism from public education advocates, pro-Palestinian groups, and more.He also has bipartisan appeal and winning track record, and some Republicans breathed a sigh of ...
For years, Gov. Josh Shapiro of Pennsylvania has said that his Jewish faith drives his commitment to public service.. But as he wrapped up a fiery speech in Philadelphia on Tuesday, after the ...
Minnesota Gov. Tim Walz introduced himself as Vice President Kamala Harris' running mate for the first time at a joint Philadelphia rally Tuesday, positioning himself as both a folksy populist ...
Democratic presidential nominee Kamala Harris and her newly selected vice presidential running mate, Minnesota Governor Tim Walz, campaigned for the first time together on Tuesday in Philadelphia ...