case study with solution for bba

Igniting Brilliance, Inspiring Success with Regenesys. Enrol Now --> Enrol Now

By submitting this form, you agree to our Terms & Conditions.

The Role of Case Studies in BBA Education

Please rate this article

Join Regenesys’s 25+ Years Legacy

Awaken Your Potential

The Bachelor of Business Administration (BBA) degree stands as a beacon for aspiring professionals delving into the intricate world of business. It’s a comprehensive undergraduate programme that equips students with a multifaceted understanding of business operations, strategy, and management. Central to this academic journey are case studies—rich repositories of real-world scenarios encapsulating business challenges and successes.

Understanding the BBA Degree

Table of Contents

Bachelor of Business Administration (BBA) is an undergraduate programme typically spanning three to four years. It’s designed to provide students with a comprehensive understanding of various aspects of business and management. BBA programmes cover a wide array of subjects, including finance, marketing, human resources, operations, economics, and more. The aim is to equip students with foundational knowledge and practical skills necessary for entry-level positions in the business world or to pursue further studies in specialised fields like MBA (Master of Business Administration) or other business-related disciplines. BBA programmes often emphasise critical thinking, problem-solving, communication skills, and leadership abilities to prepare students for roles in diverse industries and sectors.

The Crucial Role of Case Studies

Case studies serve as a bridge between theory and practice. These real-life business situations provide students with a practical lens to apply theoretical knowledge. By immersing themselves in these scenarios, BBA students comprehend the complexities of decision-making, problem-solving, and strategic planning faced by businesses.

Learning through Real-world Scenarios:

The interactive nature of case studies engages students profoundly. It encourages active participation, discussion, and debate within classrooms. Analysing these cases fosters a deeper understanding of the multifaceted dimensions of business, preparing students to navigate the complexities of the corporate world.

Enhancing Analytical and Decision-Making Skills:

Case studies compel students to think critically. They are tasked with dissecting problems, identifying key issues, and devising viable solutions. This process hones analytical prowess and nurtures the ability to make informed decisions—a cornerstone of effective business leadership.

Preparation for Real Business Challenges:

Exposure to diverse case studies prepares students for real-world challenges. The diverse scenarios presented in these studies mirror the dynamic landscape of businesses, offering a glimpse into the intricacies and unpredictabilities of the corporate sphere.

Regenesys Business School

Regenesys Business School stands tall as an innovative institution, redefining business education through innovation and inclusivity. Rooted in a commitment to empowering individuals with accessible yet high-quality education, Regenesys fosters an environment where aspiring business leaders thrive. The school’s approach blends academic rigour with practical relevance, ensuring that students grasp theoretical concepts and gain hands-on experience. With a faculty comprised of industry experts and thought leaders, Regenesys cultivates a learning atmosphere that encourages critical thinking, creativity, and adaptability—essential traits for success in today’s dynamic business landscape. Through a range of programmes and a global perspective, Regenesys Business School paves the way for individuals to carve their paths in the world of business with confidence and expertise.

Regenesys Business School’s Approach

At Regenesys, the BBA Programme is meticulously curated to offer a comprehensive learning experience. It integrates case studies as a fundamental aspect of the curriculum. Through a blend of theoretical frameworks and practical applications, students at Regenesys gain a holistic understanding of business dynamics.

In conclusion, the role of case studies within the Bachelor of Business Administration (BBA) education journey is indispensable. These real-world scenarios serve as catalysts, bridging theory with practical application and preparing students for the complexities of the business world. Regenesys Business School stands at the forefront, embracing the transformative power of case studies within its comprehensive BBA Programme. By integrating theoretical frameworks with real-life situations, Regenesys empowers students to emerge as adaptable, insightful, and solution-oriented leaders ready to navigate the challenges and opportunities of the global business arena. Through Regenesys’ commitment to excellence and holistic education, aspiring business professionals embark on a transformative journey towards success.

For further details on Regenesys’ Bachelor of Business Administration Programme, visit Regenesys BBA Programme .

Role of Case Studies in BBA Education – FAQ’s

What is the significance of case studies in a bba programme.

Case studies play a vital role by offering real-world business scenarios that help bridge theoretical learning with practical application. They provide a platform for students to apply business theories to actual situations, enhancing critical thinking and problem-solving skills.

How do case studies contribute to a BBA student’s learning experience?

Case studies engage students actively by encouraging discussion and debate, fostering a deeper understanding of business complexities. They prepare students to analyse and tackle multifaceted challenges they might encounter in their future careers.

Why are analytical and decision-making skills emphasised in BBA education through case studies?

Analytical and decision-making skills are crucial in business. Case studies challenge students to identify key issues, analyse data, and formulate viable solutions, preparing them for real-world decision-making scenarios.

What role does Regenesys Business School play in integrating case studies into its BBA Programme?

Regenesys Business School integrates case studies as a fundamental component of its BBA curriculum. By combining theoretical concepts with real-world applications, the school provides a holistic learning experience for its students.

How do case studies prepare BBA students for the challenges of the corporate world?

Exposure to diverse case studies prepares students for the unpredictability and complexities of the corporate world. Through these studies, students gain insights into various industries and business dynamics, enhancing their readiness for real-world challenges.

What makes the BBA Programme at Regenesys unique in terms of case study integration?

The BBA Programme at Regenesys stands out for its comprehensive approach to case studies. By combining theoretical knowledge with practical insights, the programme ensures students acquire a nuanced understanding of business scenarios, enabling them to become adaptable and insightful business leaders.

Bachelor of Mass Media Vaibhav has been writing Social Media & SEO-based content on various platforms for niches.

Related Posts

BBA vs BA: Essential Factors to Consider for Your Education

Bachelor of Commerce vs BBA: Understanding Key Differences and Career Paths

Write A Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

• Explore Courses
• Digital Programmes
• Digital Regenesys

• Testimonial
• Web Stories

Learning Home

Not Now! Will rate later

MBA Case Studies - Solved Examples

Need of MBA Case Studies

Case i: chemco case.

• ChemCo is a quality leader in the U.K. car batteries market.
• Customer battery purchases in the automobile market are highly seasonal.
• The fork-lift business was added to utilize idle capacity during periods of inactivity.
• This is a low-growth industry (1% annual growth over the last two years)
• Large customers are sophisticated and buy based on price and quality. Smaller customers buy solely on price.
• There is a Spanish competitor in the market who offers low priced batteries of inferior quality.

Essential MBA GD Guide: Key Topics with Strategies Free

• Importance of Group Discussions
• Tips and Strategies to handle a GD
• Top 25 GD topics
• Free Download
• Established player in car batteries
• Losing heavily in fork-lift truck batteries
• Old fashioned owner resistance to change
• Low priced competitors
• Foreign competitors gaining market share
• Decisive Interview, GD & Essay prep
• GD: Topics 2021
• GD: Approach
• GD: Do's and Don'ts
• GD: Communications
• Solved GDs Topics

GD Introduction

• Types of GD topics: Techniques
• GD: Ettiquette
• GD: Content
• Solved Case Studies
• High quality product, but low end customers care more about price than quality
• Mismanaged product diversification in a price sensitive market
• Alternative 1: Establish an Off-Brand for the fork-lift business
• Alternative 2: Educate the customer market about product quality
• Alternative 3: Exit the fork-lift battery business
• Establishing the firm's quality image
• Increase in market share
• Increase in sales
• Cost of the product
• Protect firm's quality image in the automobile industry
• Redesigned product to reduce the cost of manufacture
• Low price to enable it to compete with Spanish producer
• Make use of the quality leadership in car batteries market
• Offer reliability testing, extended warranties etc. to promote quality image
• Set higher prices to extract surplus from these advantages
• A passive strategy, not proactive
• Recommendations: Alternative 1 is recommended in this case. Since the firm operates in an industry which has low growth, hence it can expand market share and sales only by taking the customers from other players. Hence, it needs to tackle the Spanish competitor head-on by aggressively pricing its product. At the same time, launching a low-priced product under the same brand name erodes the high quality image in the car batteries market. Hence, the best option is to go for an off-brand to target the fork-lift customers who are increasingly becoming price sensitive. This will enable the company to ward off the threat in short-term and build its position strongly in the long-term.

Case II: NAKAMURA LACQUER COMPANY

• The Nakamura Lacquer Company: The Nakamura Lacquer Company based in Kyoto, Japan was one of the many small handicraft shops making lacquerware for the daily table use of the Japanese people.
• Mr. Nakamura- the personality: In 1948, a young Mr. Nakamura took over his family business. He saw an opportunity to cater to a new market of America, i.e. GI's of the Occupation Army who had begun to buy lacquer ware as souvenirs. However, he realized that the traditional handicraft methods were inadequate. He was an innovator and introduced simple methods of processing and inspection using machines. Four years later, when the Occupation Army left in 1952, Nakamura employed several thousand men, and produced 500,000 pieces of lacquers tableware each year for the Japanese mass consumer market. The profit from operations was $250,000.
• The Brand: Nakamura named his brand “Chrysanthemum” after the national flower of Japan, which showed his patriotic fervor. The brand became Japan's best known and best selling brand, being synonymous with good quality, middle class and dependability.
• The Market: The market for lacquerware in Japan seems to have matured, with the production steady at 500,000 pieces a year. Nakamura did practically no business outside of Japan. However, early in 1960, when the American interest in Japanese products began to grow, Nakamura received two offers
• The Rose and Crown offer: The first offer was from Mr. Phil Rose, V.P Marketing at the National China Company. They were the largest manufacturer of good quality dinnerware in the U.S., with their “Rose and Crown” brand accounting for almost 30% of total sales. They were willing to give a firm order for three eyes for annual purchases of 400,000 sets of lacquer dinnerware, delivered in Japan and at 5% more than what the Japanese jobbers paid. However, Nakamura would have to forego the Chrysanthemum trademark to “Rose and Crown” and also undertaken to sell lacquer ware to anyone else the U.S. The offer promised returns of $720,000 over three years (with net returns of $83,000), but with little potential for the U.S. market on the Chrysanthemum brand beyond that period.
• The Semmelback offer: The second offer was from Mr. Walter Sammelback of Sammelback, Sammelback and Whittacker, Chicago, the largest supplier of hotel and restaurant supplies in the U.S. They perceived a U.S. market of 600,000 sets a year, expecting it to go up to 2 million in around 5 years. Since the Japanese government did not allow overseas investment, Sammelback was willing to budget $1.5 million. Although the offer implied negative returns of $467,000 over the first five years, the offer had the potential to give a $1 million profit if sales picked up as anticipated.
• Meeting the order: To meet the numbers requirement of the orders, Nakamura would either have to expand capacity or cut down on the domestic market. If he chose to expand capacity, the danger was of idle capacity in case the U.S. market did not respond. If he cut down on the domestic market, the danger was of losing out on a well-established market. Nakamura could also source part of the supply from other vendors. However, this option would not find favor with either of the American buyers since they had approached only Nakamura, realizing that he was the best person to meet the order.
• Decision problem: Whether to accept any of the two offers and if yes, which one of the two and under what terms of conditions?
• To expand into the U.S. market.
• To maintain and build upon their reputation of the “Chrysanthemum” brand
• To increase profit volumes by tapping the U.S. market and as a result, increasing scale of operations.
• To increase its share in the U.S. lacquerware market.
• Profit Maximization criterion: The most important criterion in the long run is profit maximization.
• Risk criterion: Since the demand in the U.S. market is not as much as in Japan.
• Brand identity criterion: Nakamura has painstakingly built up a brand name in Japan. It is desirable for him to compete in the U.S. market under the same brand name
• Flexibility criterion: The chosen option should offer Nakamura flexibility in maneuvering the terms and conditions to his advantage. Additionally, Nakamura should have bargaining power at the time of renewal of the contract.
• Short term returns: Nakamura should receive some returns on the investment he makes on the new offers. However, this criterion may be compromised in favor of profit maximization in the long run.?
• Reject both: React both the offers and concentrate on the domestic market
• Accept RC offer: Accept the Rose and Crown offer and supply the offer by cutting down on supplies to the domestic market or through capacity expansion or both
• Accept SSW: offer; accept the SSW offer and meet it through cutting down on supply to the domestic market or through capacity expansion or both. Negotiate term of supply.
• Reject both: This option would not meet the primary criterion of profit maximization. Further, the objective of growth would also not be met. Hence, this option is rejected.
• Accept RC offer: The RC offer would assure net returns of $283,000 over the next three yeas. It also assures regular returns of $240,000 per year. However, Nakamura would have no presence in the U.S. with its Chrysanthemum brand name The RC offer would entail capacity expansion, as it would not be possible to siphon of 275,000 pieces from the domestic market over three years without adversely affecting operations there. At the end of three years, Nakamura would have little bargaining power with RC as it would have an excess capacity of 275,000 pieces and excess labor which it would want to utilize. In this sense the offer is risky. Further, the offer is not flexible. Long-term profit maximization is uncertain in this case a condition that can be controlled in the SSW offer. Hence, this offer is rejected.
• Accept SSW offer: The SSW offer does not assure a firm order or any returns for the period of contract. Although, in its present form the offer is risky if the market in the U.S. does not pick up as expected, the offer is flexible. If Nakamura were to exhibit caution initially by supplying only 300,000 instead of the anticipated 600,000 pieces, it could siphon off the 175,000 required from the domestic market. If demand exists in the U.S., the capacity can be expanded. With this offer, risk is minimized. Further, it would be competing on its own brand name. Distribution would be taken care of and long-term profit maximization criterion would be satisfied as this option has the potential of $1 million in profits per year. At the time of renewal of the contract, Nakamura would have immense bargaining power.
• Negotiate terms of offer with SSW: The terms would be that NLC would supply 300,000 pieces in the first year. If market demand exists, NLC should expand capacity to provide the expected demand.
• Action Plan: In the first phase, NLC would supply SSW with 300,000 pieces. 125,000 of these would be obtained by utilizing excess capacity, while the remaining would be obtained from the domestic market. If the expected demand for lacquer ware exists in the U.S., NLC would expand capacity to meet the expected demand. The debt incurred would be paid off by the fifth year.
• Contingency Plan:  In case the demand is not as expected in the first year, NLC should not service the U.S. market and instead concentrate on increasing penetration in the domestic market.

FAQs about MBA Case Studies

• Group Discussions
• Personality
• Past Experiences

Most Popular Articles - PS

100 Group Discussion (GD) Topics for MBA 2024

Solved GDs Topic

Top 50 Other (Science, Economy, Environment) topics for GD

5 tips for starting a GD

GD FAQs: Communication

GD FAQs: Content

Stages of GD preparation

Group Discussion Etiquettes

Case Study: Tips and Strategy

Practice Case Studies: Long

Practice Case Studies: Short

5 tips for handling Abstract GD topics

5 tips for handling a fish market situation in GD

5 things to follow: if you don’t know much about the GD topic

Do’s and Don’ts in a Group Discussion

5 tips for handling Factual GD topics

How to prepare for Group Discussion

Business Case Studies

• Getting Started
• Case Analysis
• Finding Case Studies in the Library

Free Case Studies

• Buying Cases
• Writing Case Studies
• Case Competitions
• Case Interviews
• Case Method (Teaching)

Many academic and business institutions develop and publish case studies. Some of these organizations provide free access to their case studies:

• Acadia Institute of Case Studies Focuses on entrepreneurship and small business operations.
• Business Case Studies by Company
• Business Ethics Case Analyses
• Canadian Centre for Occupational Health & Safety: Workplace Health Case Studies
• Case Centre Available for a fee.
• Daniels Fund Ethics Initiative Case Studies
• Give to Get Marketing. Marketing and Advertising Case Studies
• HR Open Source Case Studies
• MarketingSherpa Choose "Case Studies" as the content type in the filters.
• MaRS Search for "case study" in the top right search box.
• MERLOT Business Cases
• MIT LearningEdge Case Studies Free case studies by MIT Sloan School of Management.
• Penske. Logistics Case Studies
• Society of Human Resources Management.
• Open Case Studies Project by UBC The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open.
• World's Best Case Studies Short video case studies covering topics including consumer goods, services, and technology.
• << Previous: Finding Case Studies in the Library
• Next: Buying Cases >>
• Last Updated: Jan 17, 2024 11:02 AM
• URL: https://guides.library.ubc.ca/businesscases

• Onsite training

3,000,000+ delegates

15,000+ clients

1,000+ locations

• KnowledgePass
• Log a ticket

01344203999 Available 24/7

Business Management Case Study: A Complete Breakdown

Gain a comprehensive understanding of the "Business Management Case Study" as we break down the concept from start to finish. Discover the incredible journeys of companies like Apple Inc., Tesla and Netflix as they navigate innovation, global expansion, and transformation. This detailed analysis will provide insights into the dynamic world of business management.

Exclusive 40% OFF

Training Outcomes Within Your Budget!

We ensure quality, budget-alignment, and timely delivery by our expert instructors.

Share this Resource

• PMP® Certification Training Course
• Introduction to Management
• Introduction to Managing People
• CAPM® Certification Training Course
• Business Management Training Course

Case studies play a pivotal role in understanding real-world challenges, strategies, and outcomes in the ever-evolving field of Business Management. This blog dives into the intricacies of a compelling Business Management Case Study, dissecting its components to extract valuable insights for aspiring managers, entrepreneurs, and students alike. Learn the study behind some of the most significant Business Management Case Studies & how an online business degree can help you learn more in this article. 

Table of Contents

1) What is Business Management? 

2) Case Studies in Business Management 

    a) Apple Inc. Innovation 

    b) Tesla’s EV revolution 

    c) Amazon retailer to e-commerce giant 

    d) McDonald’s global expansion 

    e) Netflix’s transformation 

3) Conclusion 

What is Business Management?  

Business Management refers to the set of activities, strategies, and practices employed to oversee and coordinate an organisation's operations, resources, and personnel to achieve specific goals and objectives. It encompasses a wide range of responsibilities to ensure an organisation's efficient and effective functioning across various functional areas. 

Try our Business Case Training Course today and start your career!  

Case Studies in Business Management  

Here are some of the notable case studies in the field of Business Management that have garnered attention due to their complexity, innovative strategies, and significant impact on their respective industries:  

Apple Inc. innovation  

a) Background: Apple Inc. is a global technology giant noted for its innovative products and design-driven approach. In the early 2000s, Apple faced intense competition and declining market share. The company needed to reinvent itself to remain relevant and competitive. 

b) Problem statement: Apple's challenge was revitalising its product line and regaining market leadership while navigating a rapidly changing technological world. 

c) Analysis of the situation: The Case Study dives into Apple's design thinking and customer-centric innovation to develop products that seamlessly blend form and function. The company's focus on user experience, ecosystem integration, and attention to detail set it apart from its competitors. 

d) Proposed solutions: Apple's strategy involved launching breakthrough products like the iPod, iPhone, and iPad that redefined their respective markets. The company also invested heavily in creating a robust ecosystem through iTunes and the App Store. 

e) Chosen strategy: Apple's commitment to user-centred design and innovation became the cornerstone of its success. The strategy encompassed cutting-edge technology, minimalist design, and exceptional user experience. 

f) Implementation process: Apple's implementation involved rigorous research and development, collaboration among various teams, and meticulous attention to detail. The company also established a loyal customer base through iconic product launches and marketing campaigns. 

g) Results and outcomes: Apple's strategy paid off immensely, leading to a resurgence in its market share, revenue, and brand value. The company's products became cultural touchstones, and its ecosystem approach set new standards for the technology industry. 

Tesla’s EV revolution  

a) Background: Tesla, led by Elon Musk, aimed to disrupt the traditional automotive industry by introducing electric vehicles (EVs) that combined sustainability, performance, and cutting-edge technology. 

b) Problem statement: Tesla faced challenges related to the production, scalability, and market acceptance of electric vehicles in an industry dominated by internal combustion engine vehicles. 

c) Analysis of the situation: This Case Study examines Tesla's unique approach, which combines innovation in electric powertrains, battery technology, and software. The company also adopted a direct-to-consumer sales model, bypassing traditional dealership networks. 

d) Proposed solutions: Tesla's solutions included building a network of Supercharger stations, developing advanced autonomous driving technology, and leveraging over-the-air software updates to improve vehicle performance and features. 

e) Chosen strategy: Tesla focused on high-quality engineering, creating a luxury brand image for EVs, and promoting a community of passionate supporters. The company also bet on long-term sustainability and energy innovation beyond just manufacturing cars. 

f) Implementation process: Tesla faced production challenges, supply chain issues, and scepticism from traditional automakers. The company's determination to continuously refine its vehicles and technology resulted in incremental improvements and increased consumer interest. 

g) Results and outcomes: Tesla's innovative approach catapulted it into the forefront of the EV market. The Model S, Model 3, Model X, and Model Y gained popularity for their performance, range, and technology. Tesla's market capitalisation surged, and the company played a significant part in changing the perception of electric vehicles. 

Amazon retailer to e-commerce giant  

a) Background: Amazon started as an online bookstore in the 1990s and quickly expanded its offerings to become the world's largest online retailer. However, its journey was riddled with challenges and risks. 

b) Problem statement: Amazon faced difficulties in achieving profitability due to its aggressive expansion, heavy investments, and price competition. The company needed to find a way to sustain its growth and solidify its position in the e-commerce market. 

c) Analysis of the situation: This Case Study explores Amazon's unique business model, which prioritises customer satisfaction, convenience, and diversification. The company continuously experimented with new ideas, services, and technologies. 

d) Proposed solutions: Amazon's solutions included the introduction of Amazon Prime, the Kindle e-reader, and the development of its third-party seller marketplace. These initiatives aimed to enhance customer loyalty, expand product offerings, and increase revenue streams. 

e) Chosen strategy: Amazon's strategy revolved around long-term thinking, customer obsession, and a willingness to invest heavily in innovation and infrastructure, even at the expense of short-term profits. 

f) Implementation process: Amazon's implementation involved building a vast network of fulfilment centres, investing in advanced technology for logistics and supply chain management, and expanding its services beyond e-commerce into cloud computing (Amazon Web Services) and entertainment (Amazon Prime Video). 

g) Results and outcomes: Amazon's strategy paid off as it transformed from an online bookstore to an e-commerce behemoth. The company not only achieved profitability but also diversified into various sectors, making Jeff Bezos the richest person in the world for a time. 

McDonald’s global expansion  

a) Background: McDonald's is one of the world's largest and most recognisable fast-food chains. The Case Study focuses on the company's global expansion strategy and challenges in adapting to diverse cultural preferences and market conditions. 

b) Problem statement: McDonald's challenge was maintaining its brand identity while tailoring its menu offerings and marketing strategies to suit different countries' preferences and cultural norms. 

c) Analysis: The Case Study analyses McDonald's localisation efforts, menu adaptations, and marketing campaigns in different countries. It explores how the company balances standardisation with customisation to appeal to local tastes. 

d) Solutions and outcomes: McDonald's successfully combines global branding with localized strategies, resulting in sustained growth and customer loyalty in various markets. The Case Study demonstrates the importance of understanding cultural nuances in international business. 

Netflix’s evolution  

a) Background: Netflix started as a DVD rental-by-mail service and became a leading global streaming platform. The Case Study explores Netflix's strategic evolution, content production, and influence on the entertainment industry. 

b) Problem statement: Netflix's challenge was transitioning from a traditional DVD rental business to a digital streaming service while competing with established cable networks and other streaming platforms. 

c) Analysis: The Case Study analyses Netflix's shift to online streaming, its investment in original content production, and its use of data analytics to personalise user experiences and content recommendations. 

d) Solutions and outcomes: Netflix's strategic pivot and focus on content quality and user experience contributed to its dominance in the streaming market. The Case Study illustrates how embracing digital disruption and customer-centric strategies can drive success.  

Conclusion  

These case studies offer valuable insights into different facets of Business Management, including innovation, strategic decision-making, customer-centric approaches, and market disruption. Analysing these cases provides aspiring managers and entrepreneurs with real-world examples of how effective strategies, risk-taking, and adaptability can lead to remarkable success in the dynamic business world. 

Try our Business Analyst Training today for a rewarding career!  

Frequently Asked Questions

Upcoming business skills resources batches & dates.

Fri 27th Sep 2024

Fri 29th Nov 2024

Fri 14th Feb 2025

Fri 16th May 2025

Fri 25th Jul 2025

Fri 29th Aug 2025

Fri 10th Oct 2025

Fri 28th Nov 2025

Get A Quote

WHO WILL BE FUNDING THE COURSE?

My employer

By submitting your details you agree to be contacted in order to respond to your enquiry

• Business Analysis
• Lean Six Sigma Certification

Share this course

Our biggest summer sale.

We cannot process your enquiry without contacting you, please tick to confirm your consent to us for contacting you about your enquiry.

By submitting your details you agree to be contacted in order to respond to your enquiry.

We may not have the course you’re looking for. If you enquire or give us a call on 01344203999 and speak to our training experts, we may still be able to help with your training requirements.

Or select from our popular topics

• ITIL® Certification
• Scrum Certification
• ISO 9001 Certification
• Change Management Certification
• Microsoft Azure Certification
• Microsoft Excel Courses
• Explore more courses

Press esc to close

Fill out your  contact details  below and our training experts will be in touch.

Fill out your   contact details   below

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Back to Course Information

Fill out your contact details below so we can get in touch with you regarding your training requirements.

* WHO WILL BE FUNDING THE COURSE?

Preferred Contact Method

No preference

Back to course information

Fill out your  training details  below

Fill out your training details below so we have a better idea of what your training requirements are.

HOW MANY DELEGATES NEED TRAINING?

HOW DO YOU WANT THE COURSE DELIVERED?

Online Instructor-led

Online Self-paced

WHEN WOULD YOU LIKE TO TAKE THIS COURSE?

Next 2 - 4 months

WHAT IS YOUR REASON FOR ENQUIRING?

Looking for some information

Looking for a discount

I want to book but have questions

One of our training experts will be in touch shortly to go overy your training requirements.

Your privacy & cookies!

Like many websites we use cookies. We care about your data and experience, so to give you the best possible experience using our site, we store a very limited amount of your data. Continuing to use this site or clicking “Accept & close” means that you agree to our use of cookies. Learn more about our privacy policy and cookie policy cookie policy .

We use cookies that are essential for our site to work. Please visit our cookie policy for more information. To accept all cookies click 'Accept & close'.

August 20, 2019 From the BA Life of Glenn Hughes, MBA, CBAP Narrated by Jodie Kane << back to the scenarios list -->

Building Customer Centric Teamwork

Implementing a cots package product in a regulated environment, meet glenn hughes, mba, cbap senior business systems analyst consultant in the pharmaceutical industry.

ABC Pharma’s Challenge

Prior to commencing the COTS implementation project, ABC Pharma utilized an RFP process to select a COTS package that will support the needs of their scientists in the R&D and clinical business areas. The scientists need to have thorough documentation and precise content generated through the course of their work. The package will enable upload, storage, management of digital assets – and include record retention rules, management of security and authority levels, and integration of data with other applications. It will also capture the required regulatory audit trails with transparency, compliance and reportable audit trails. These scientists are dealing with human trials. ABC Pharma must do this right.

Solution Selected

Best Product was the chosen COTS package as the best fit for ABC Pharma’s requirements. Their practical implementation approach and cost-effective plan to address the high priority configuration needs uncovered through the gap assessment had won the attention of the business leadership team. The scientists and auditors were looking forward to a more streamlined process that would reduce some of the existing costs and risks associated with managing their digital assets. Leaders were cautiously thrilled with the prospect of better reporting and transparency to help improve regulatory compliance. The technology team was happy to be replacing an unstructured process that had more band-aids than they cared to let anyone know about.

Glenn was pleased at the spirited energy level from both the business and technology folks during the first project kick-off meeting with the vendor. High level build and release plans and architecture diagrams for the implementation of the new COTS package were reviewed. Everyone celebrated with hopeful confidence.

The standard RFP process had provided a solid foundation of the business requirements. Glenn had worked with the business team to create  Personas of the primary stakeholders who would be using the new tool, the scientists and the auditors. The personas really helped to visualize the unique needs and challenges of each customer. Combined with the Journey Map and content strategy, these visuals gave clear insights and exposed an understanding of some requirements that were unique to ABC Pharma.

Kick-off Preparation

Before the kick-off meeting, Glenn had created a presentation that provided an overview of the solution scope for the MVP release. He had started his Stakeholder Map, adding the stakeholders and technology team members that were listed on the project plan. Even though the PM had a stakeholder list, Glenn likes to keep his own list. Understanding the characteristics of each person helps him to plan the best ways to work with the team. After the kick-off meeting, he updated the Stakeholder Map with some changes and additions. He also added some information to clarify roles and accountabilities, and communication preferences. He wants to keep the stakeholder map current because he knows how important it is to effectively build relationships and engage appropriately with the whole project team.

Risk - Streamlining UAT Issues

In the early stages of the implementation process, Glenn had attended his local IIBA Chapter monthly meeting. The speaker had talked a lot about “thinking and being agile” regardless of the SDLC. She challenged BA’s in any industry or SDLC framework to always seek better ways of working with people through empathy and understanding, and to have a full toolkit of techniques ready for use. During the meeting, Glenn thought about the challenges of the regulatory requirements artifacts he had to deliver and the risks of finding issues during UAT in ABC Pharma’s primarily waterfall SDLC.

While necessary for audit and compliance and despite the effort to write them, the lengthy requirements artifact documents posed challenges for business requirements sign-off, developer configurations and the QA teams test cases. They lacked the dynamics of the visualization and models. And typically, by the time issues were identified in UAT, it was too late to affect change without cost of time and/or money. Glenn had an idea to modify their process by demonstrating development work in progress on a regular bi-weekly cycle. The stakeholders would need to agree to and understand that the functionality was in progress, not ready for testing but at a point where things could be changed, within reason, and not delay delivery or add cost. The chance of catching any big gotcha’s early on decreased the risk of failure.

Agreeing on Functional Strategy - Giving Stakeholders More Visibility

After the kick-off meeting, Glenn had scheduled a meeting with the core project team. He had included both business, technology and vendor team members, but only the “pigs” as they would say in Scrum, the ones who have skin in the game. “I have an idea that I’d like to talk about with all of you. I think it may help us, but only if we all work together and agree to open honest communication” was his opening statement as he posted this diagram on the screen:

He explained a process where they would work in iterations or sprints, at fixed time periods and scope. The business stakeholders on the core team would be involved throughout the process, not just at the end, so they had more visibility into the progress and increased opportunity to influence the final product. There would be some additional time investment on the front-end of the work effort, however, he was certain that it would pay off by the reduction of risk in the formal UAT testing phase and increase the stakeholder satisfaction level. Glenn asked everyone to take a few minutes to think about his proposal and jot down their questions, ideas and concerns. After a few minutes, he opened the space for safe dialogue inviting everyone to speak up.

“What about the regulatory documents?” asked Darcy, the audit stakeholder.

“I will continue to work on those as we progress. I believe the final documents will be a better product using this process.” Glenn replied. “And when you review the documents for sign-off, you will have a better understanding of what you are agreeing to”. Darcy smiled. “I like it, count me in”.

Sergey, the lead developer from the vendor spoke up. “We’re going to need data mapping with transformation rules from the source data fields to the target data fields. We also need to know which reports use the target data fields”.

“Yes”, Glenn responded, “those are over 75% completed. I’ll schedule time with you to review the artifacts and ensure that everything you need is included”.

Sergey nodded with approval and then added, “To be honest, I’m a little nervous about demonstrating our progress without the completed functionality. People will need to understand that it may not always look like a lot was accomplished. It’s kind of like constructing a building where the foundation and work under the covers isn’t always pretty, but I’m willing to try it too. Maybe we can find a way to demonstrate the foundation progress.

Glenn looked towards the business SME’s assigned to the project. Dr. Lee spoke up. “If I’m understanding this correctly, this may eliminate the blackhole feeling we have during development and the frustration we have in UAT when something doesn’t look like what we expected?”.

Glenn smiled. “Yes, that’s the plan” he replied. “We’ll work out a process to evaluate any changes you request during the demos and you’ll know right where we are”.

It appeared that everyone was onboard, however, Glenn wanted to get a deeper sense of where people really stood on the idea. Knowing their commitment to it would help him with future planning. He moved to the next slide and said, “Let’s seal it with a Fist to Five vote”.

Glenn breathed a sigh of relief. He didn’t get all 5’s, but he hadn’t expected to. If he had, he would have known that everyone hadn’t bought in to the safety and trust of their teamwork yet. With the 11 core team members, an overall average of 3.9 in the Fist to Five with no one under a 3 was a good sign. He had commitment. After the second demo, he planned to do another Fist to Five to keep his finger on the pulse of the team.

Culture Enables Strategy

“We have a few more minutes so let’s cover one more thing” Glenn said as he looked across the team and pulled up one more slide. “We have agreed on a functional strategy” and he typed in the bullet points as he spoke, “Code deploy to vendor sandbox bi-weekly on Thursday morning. Vendor review with BA after deployment. Bi-weekly demos on Thursday’s at 1:30. Feedback will be documented. Any change requests will be prioritized by the business and evaluated by the technology team.” He then asked, “Does that sound reasonable?”. Everyone expressed agreement.

Glenn continued, “The culture is how we commit to working together, our core values. This is what will make the difference. I have two that I’d like to start with” typing as he spoke, “Periodic retrospection to improve. Honest, candid communication.”

“Ok, I have one” piped up Dr. Lee, “Ask questions to understand”.

“Don’t take it personally” Darcy said.

“I have one to add too” Sergey chimed in, “Remember that we share the same goal”.

“Great start! These Working Agreements help us to solidify our team culture.” Glenn said as he began the closing of the meeting. He reiterated the next steps and closed the meeting 3 minutes ahead of schedule. People tend to walk away from meetings that end early or at least on time in a better state of mind. This slide will be one of the first at the start of each demo as a reminder and to set the tone for the team’s exchange during the demo meetings.

This story demonstrates a great start to the project and the teamwork. It doesn’t always start this well, but it’s possible. For the most part, people like to work together successfully. Remembering to integrate an element of fun into the process contributes to a healthy team culture too. Glenn has facilitated improvements to team engagement and demonstrated leadership in his role as the business analyst.

In Scenario 2, we’ll see what happens next…

Technique guides and templates included in this story: 

Not an IIBA Member? Join now for access to the Persona guide.

Learn more about Becoming an IIBA Member

Not an IIBA Member? Join now for access to the Journey Maps guide.

Not an IIBA Member? Join now for access to the Stakeholder List/Map guide.

Not an IIBA Member? Join now for access to the Fist to Five guide.

Not an IIBA Member? Join now for access to the Working Agreements guide.

• BE Computer
• BE Electronics
• BE Mechanical

STUDY NOTES NEPAL

Learn and Expand Knowledge

Bachelor of Business Administration (BBA) – Question Bank

Bachelor of business administration (bba) – tribhuvan university | question bank, bba 1st semester, bba 2nd semester, bba 3rd semester, bba 4th semester, bba 5th semester, bba 6th semester, bba 7th semester, bba 8th semester.

Also Read: Bachelor of Business Administration (BBA) – Solution

HRM Case Studies With Solutions

Published by admin on january 5, 2020.

Let’s study Human Resource Management Case Studies with solutions. HRM Case studies play a vital role in management education especially in subjects like Human Resource Management (HRM), Personnel Management, PAAP and related subjects.

It gives a clear picture of the concepts when you practise them through case studies. Here we have given some live HRM case studies that are short, useful & interesting. This will allow you to think beyond the theoretical part and make you capable to apply the concepts in real-time situations.

Table of Contents

We are also providing solutions which are free of cost. We welcome your feedback about these HRM case studies.

Below are short and simple Case Studies on HRM with Solutions, Questions, and Answers.

HRM Case Study 1

Harsha and Franklin both of them are postgraduates in management under different streams from the same B-School. Both of them are close to each other from the college days itself and the same friendship is continuing in the organization too as they are placed in the same company, Hy-tech technology solutions. Harsha placed in the HR department as employee counsellor and Franklin in the finance department as a key finance executive. As per the grade is concerned both are at the same level but when responsibility is concerned Franklin is holding more responsibility being in core finance.

By nature, Harsha is friendly in nature and ready to help the needy. Franklin is silent in nature ready to help if approached personally and always a bit egoistic in nature. They have successfully completed 4 years in the organization. And management is very much satisfied with both of them as they are equally talented and constant performers.

Harsha felt that now a day’s Franklin is not like as he uses to be in the past. She noticed some behavioural changes with him. During general conversations, she feels that Franklin is taunting her that she is famous among the employees in the organization, on the other hand, he is not even recognized by fellow employees.

One morning Mr. Mehta General Manager Hy-tech technology solutions shocked while going through the mail received from Franklin about his resignation. Mr. Mehta called Harsha immediately and discussed the same as she is close to Franklin. By hearing the news Harsha got stunned and said that she does not know this before she also revealed here current experience with him. Mr. Mehta who does not want to lose both of them promised her that he will handle this and he won’t allow Franklin to resign.

In the afternoon Mr. Metha took Franklin to Canteen to make him comfortable after some general discussion he starts on the issue. Franklin, after some hesitation, opened his thinking in front of Mr. Mehta. The problem of Franklin is

1) when he comes alone to canteen the people from others don’t even recognize him but if he accompanied by Harsha he gets well treated by others.

2) one day Both of them entered the company together the security in the gate wished them but the next day when he came alone the same security did not do so.

3) Even in meetings held in the office, the points raised by Harsha will get more value so many times he keeps silent in the meeting.

It happens to Franklin that he has to face such degradation in each day of work which totally disturbs him. Franklin also questioned that ” Harsha and myself have the same qualification, from the same institute, passed out in the same year both with first class. We have the same number of experiences in this organization. Moreover, the responsibilities with me are more valuable than those of Harsha. After all these things if I am been ignored or unrecognized by the fellow employees my ego does not allow me to continue here”.

By listening to this statement Mr.Metha felt that it is not going to be very difficult to stop his resignation. Mr. Mehta explained Franklin the reasons for such partial behaviour of the employees. After listening to Mr. Mehta Franklin said sorry for his reaction and ready to take back his resignation. And he called Harsha and spoke with like before.

Questions for HRM Case Studies: Case Study 1

Find the reason that Mr. Mehta would have given to Franklin.

Solution for HRM Case Study 1

Mr. Mehta listening to this case understood the situation and realized the reason behind the partial response given by the employees towards Franklin and Harsha. As Franklin said both Harsha and Franklin are passed out from the same college in the same year. Both of them joined the company together both have the same experience. Even in performance-wise, both stands in the same level i.e. both are constant performers and good performers.

Franklin analyzed all the above-said similarities between him and Harsha. He also stated that he holds more responsibility than that of Harsha. One thing Franklin did not notice or analyzed is the job profile of Harsha. It is true that Franklin holds more responsibility than that of Harsha but when it comes to direct interaction with employees Harsha wins the employees’ attention in this aspect. Harsha being a counsellor in HR she faces the employees every day. She developed good rapport among the employees due to her friendly nature. She is always remembered by the employees whenever they face any problem as she gives good counselling and most of the time she suggests the best solutions for such issues.

Franklin though holding a key position in finance his profile does not allow him to interact with the employees. Though he has a helping tendency he does only when someone approached him personally. As the employees of other departments do not have any relation with him they never approach him for help. Mr. Mehta having a good experience understood these things when Franklin explained his problems one by one. Later he relates each situation, explained by Franklin with the above said reasons and made Franklin understood the reality.

Mr. Mehta said that the security in the gate or the employees in the canteen who recognized Harsha and not Franklin would have interacted with her during counselling or approached her for any issues. And as usual, she would have counselled well or solved the issues of them that is the reason why they treat her and wish her whenever where ever they meet her. When it comes to the case of Franklin they would have hardly met him or interacted with him.

When it comes to the point that even in-office meetings Harsha, points are valued so Franklin keeps mum. For this, Mr. Mehta replied that the points put forward by her would be related to employees or from the employees’ point of view which actually the management wants to know so they give value to her points. And as quoted Fraklin after, one or two such incidents keep silent in the meeting. He never made an attempt to raise some suggestions so management does not have any option to listen to that suggestion.

After listening to all the explanations given by Mr. Mehta Franklin realized his mistake and felt proud of the Rapport developed by Harsha among the employees. He said to Mr. Mehta that he will take back his resignation. And rushed to Harsha to make an apology and to meet her as a friend as like his college days.

HRM Case Studies Part 2:

HRM Case Study 2

Watson Public Ltd Company is well known for its welfare activities and employee-oriented schemes in the manufacturing industry for more than ten decades. The company employs more than 800 workers and 150 administrative staff and 80 management-level employees. The Top-level management views all the employees at the same level. This can be clearly understood by seeing the uniform of the company which is the Same for all starting from MD to floor level workers. The company has 2 different cafeterias at different places one near the plant for workers and others near the Administration building. Though the place is different the amenities, infrastructure and the food provided are of the same quality. In short, the company stands by the rule of Employee Equality.

The company has one registered trade union. The relationship between the union and the management is very cordial. The company has not lost a single man day due to strike. The company is not a paymaster in that industry. The compensation policy of that company, when compared to other similar companies, is very less still the employees don’t have many grievances due to the other benefits provided by the company. But the company is facing a countable number of problems in supplying the materials in the recent past days. Problems like quality issues, mismatch in packing materials (placing material A in the box of material B) incorrect labelling of material, not dispatching the material on time, etc…

The management views the case as there are loopholes in the system of various departments and hand over the responsibility to the HR department to solve the issue. When the HR manager goes through the issues he realized that the issues are not relating to the system but it relates to the employees. When investigated he come to know that the reason behind the casual approach by employees in work is

• The company hired new employees for a higher-level post without considering the potential internal candidates.
• The newly hired employees are placed with higher packages than that of existing employees in the same cadre.
• Narrate the case with a suitable title for the case. Justify your title.

Solution for HRM Case Case Study 2

Employee Equality is not the need for every hour. In the above-said case, Watson Ltd had provided all facilities to employees at each grade in an equal manner. But still, the employees started creating certain issues like materials are meeting the quality supply schedule is not met etc. And the HR manager said that the policy of hiring new employees for the higher post without considering old potential employees is the major problem.

“Employee recognition VS Employee equality ”. As the HR manager states that employees are not been recognized for the potential rather the company has gone for new recruitment. Because of which the company faces problems.

• The points rose by the HR manager as the reason for the latest issues in the organization is justifiable or not. Support your answer with Human resource related concepts.

Yes, the points raised by the HR manager is justifiable because “Human beings are social Animals as popularly” said by many Human resources Scholars. So human minds demand social recognition, self-respect, consideration, etc for their work and performance.

In the above-said case, even the company provides and stands by the concept of employee equality when it fails to recognize the potential talents of existing employee they felt dissatisfaction towards the organization and they showed in the way of quality issues and slow down production.

Related HR concept.

Slow down Production:

The concept of slow down production is a type of employee’s strike. The Industrial Relations sates that when the employee wants to show their dissatisfaction to the management but don’t want to go for strike they follow slow down strike. The impact of which will be understood after a particular time period.

Employee Recognition:

Human beings can be easily motivated by Rewards and recognition than that of money. In this case, also the employee is not satisfied even after all facilities just because of the reason that they are not recognized.

Hawthrone Experiment:

In the four types of test conducted by Elton Mayo, the remarkable hike in production is recognized in the stage when they consulted the employees for the management decisions regarding them. The same thing was missing in Watson Ltd. Before the new hires if the management consulted the employees both management and employees would have avoided this issue

Hygiene Factor:

The theory of hygiene factors states that there are certain factors related to employees the presence of which will not create a major impact but the absence of such things will lead to a de motivation to the employees. Employee Recognition is one such factor when the management fails to do so it will Detroit the employees to a great extent.

• Help the organization to come out from this critical issue. If you are in the role of HR manager what will be your immediate step to solve this case.

If I was in the post of the HR manager I will try to discuss the issue and ask for the reason from the management for new recruiting rather than considering available potential talents. I will personally analyse the reasons provided by management and if acceptable I will discuss the same with the employees. Everything is possible with a discussion. So I will discuss and convince the employee that this won’t happen again in the organization. I will also initiate the collective bargaining process for reasonable salary hike for the existing employees.

How to Download PDF of HRM Case Studies

You can copy and use this text for personal use.

This is all about HRM Case Studies with solutions. You can contact us for the PDF or PPT format.

You’ll also like Top 25 Human Resource Management MCQ With Answers (Updated)

Share with friends

Related posts, case studies, how to solve a case study- 8 simple steps.

Worried about How to solve a case study? Here we are giving 8 simple steps to solve a case study properly. We have received requests to provide some simple guidelines to solve case studies in Read more…

Business Law Case Studies with Solutions

• Post author: myspeakhr
• Post category: Case Study
• Reading time: 5 mins read

Discussed here is the Business Law Case Studies with Solutions. Business Law is also known as Legal Aspects of Business, Commercial Law etc. Here we have given short case studies along with solutions in business law. These simple case law in commercial law contains cases related to Contract Act 1872, Sale of goods Act and Consumer protection Act with solutions. All the 3 Acts discussed here is majorly used in business transactions. These short case studies on commercial law with answers will be helpful for students of MBA, BBA, B.com and Law. These case studies and solutions are explained in very simple words without much difficult legal terms for the benefit of the students.

Below is the Business Law Case Studies with Solutions.

I. Indian Contract Act Case Studies

1. case study on basic contract act.

“A gives an offer in the newspaper for the sale of his HP laptop for Rs. 15000. He also stated that Those who are willing to purchase can send a message to his mobile.”” In this simple case consider the following situation and discuss the solution:

a) B was interested to purchase the laptop and sent a message stating that he wish to purchase for 12000. Was it an acceptance is given by B-

No it was not an acceptance It can be termed as counter offer. If feasible A has to give acceptance.

b) B was interested to purchase the same but he asked C to message on behalf of B. and C messaged as follows

“My friend B is interested to purchase your laptop for 15000”  . Here is this a valid Acceptance? is A binded by the acceptance.

No this is not a valid acceptance. The acceptance needs to be given by the accept-or itself. Hence A is not binded by the action of C.

c)  B who is much interested in purchasing the laptop had called Mr.A and given the acceptance through his phone. Is A obliged for acceptance given by B.

The acceptance must the given by the mode prescribed by the offer-or only. Hence in the given case the acceptance given by B through telephone is not an acceptance.

2. Case study on Valid Contract

Mr. X invited Mr. Y his business partner for X’s sisters marriage. Y accepted the invitation in this ground X booked a table in a costly hotel where the marriage takes place. Due to some reason Y could not attend the function. What type of contact is this. Is this a valid contract. Justify your answer.

This is not a valid contract on the following basis:

a. This is a social agreement. The agreement is not created with an intention to create legal relationship rather to create a social relationship.

b. There is no consideration involved in the contract hence it is not a valid contract.

II. Consumer Protection Act Case Studies

3. case study on who is a consumer.

a. Mr. A bought a printer from an electronics store for using it at home. The TV was defective. Is Mr. A a consumer?

Yes Mr. A is a consumer as he purchased the printer for his own use.

b. Balu is a distributor for computer accessories. He bought 100 pen-drives for selling to other computer vendors. Is Balu a consumer?

Balu is not a consumer as he has obtained accessories for resale.

4. Case study on Restrictive and Unfair trade practices

Mr. X went to a electronic shop to purchase a TV for his newly built house. He asked the information about Samsung 40 inches LED TV to the shop keeper. The shop keeper being a dealer of other brands misguide the customer stating that Samsung had planned to stop the production of 40 Inch LED TV’s. The shopkeeper made the customer believed the same and advice him to purchase some other brand.

The act of Shop keeper is Restrictive trade practice or Unfair trade practices?

The act of shopkeeper is a unfair trade practice as he had mislead the customer with a motive to increase his sale.

III. Sale of Goods Act 1930 Case studies

5. case study on sale or agreement to sell.

On 1st March 2017, Alex agreed to sell his car to Beny for Rs. 80,000. It was agreed between themselves that the ownership of the car will transfer to B on 31st March 2017. when the car is gets registered in Beny`s name. Justify whether it is sale or agreement to sell.

It is an agreement to sell and it will become sale on 31st March when the car is registered in the name of Beny.

6. Case study on Warranty

Anay purchased a second hand typewriter from Balu. Anay used it for sometime and also spend some money on its repairs. The typewriter turned out to be stolen one and as such Anay had to return it to the true owner chand. Is it a breach of Warranty or not. What remedy will Anay get?.

It is a breach of warranty. It is a implied warranty as to quite possession. It was held that Anay could recover damages from Balu amounting to the price paid and the cost of repair.

Share this:

You might also like, case study on employee relations with solution, case study on job analysis in shrm, human resource management case studies with solution, submit a comment cancel reply.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

• +91- 9640901313 [email protected]
• Search for a Case
• Publications

4 th International Case Study Conference (December 14-15, 2023)

Theme: the future of case method.

⇨Deliberations on The Future of Case Method ⇨Cash prizes for Top 3 case studies ⇨Editorial and mentoring support to selected case authors ⇨Opportunity to publish case studies in reputed indexed journals and case repositories ⇨Networking opportunity with experts in case teaching and case writing Contact Us Email: [email protected] Register here: https://www.ifheindia.org/conference/ICSC2023/ Tel: +91 96409 01313

ICMR (IBS Center for Management Research)

Asia Pacific's largest case study repository for management students, faculties, trainers and corporate executives

ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international. ICMR is involved in business research, management consulting, and the development of case studies and courseware in management. ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world. Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

Case Study Categories

Varieties and numbers of case studies are available in our repository in different management subject categories. Below are the most popular categories in management areas:

Business Strategy

Human resource management, it and systems, leadership and entrepreneurship, business ethics, awards and achievements.

ICMR cases have won awards in some of the most prestigious global case writing competitions such as EFMD, oikos, John Molson, CEIBS, The Case Centre, E-PARCC and many more...

New Arrivals

Please check our recent case studies

Corporate Governance Crisis at Startups: The Zilingo Story

The case discusses how Zilingo Pte Ltd (Zilingo), a Singapore-based B2B fashion tech platform, ended up in liquidation after a protracted crisis due to issues that led to corporate governance failure. Founded in 2016 by Ankiti Bose (Bose) and Dhruv Kapoor, Zilingo was an online fashion and beauty startup company that empowered apparel supply chain players to produce, source, and trade efficiently through its technology platform. It was one of Southeast Asia’s vaunted startups...

Amazon's Private Label Brands: An Ethical Perspective

The case “Amazon’s Private Label Brands: An Ethical Perspective” discusses the ethical implications surrounding the promotion of US-based multinational technology company Amazon.com, Inc. (Amazon) of Amazon Private Label (APL) products on its online marketplace. The case starts out with a brief look at– the world's largest e-commerce platform's launch of various APL products from the late 2000s. It then delves into the various controversies surrounding APL products through the years...

Twitter under Elon Musk: Present Tense, Future Perfect?

The case discusses the problems faced by social media platform Twitter and its future under the ownership of Elon Musk. After he acquired Twitter for US$44 billion in October 2022, Musk primarily known for his innovative efforts, introduced a list of controversial policy and feature changes to the platform. These included rebranding Twitter to ‘X’, making policy changes and sweeping layoffs, resorting to cost cutting, reinstating accounts, and introducing paid verification...

Google's Post-Pandemic Multi-Purpose Workplace Design

The case touches upon the early office design initiatives at Google including at its headquarters Googolplex. Next, it describes in detail how Google’s Real Estate and Workplace Services team (REWS) focused on redesigning the existing office spaces in 2022 and creating and testing new multi-purpose offices and private workspaces to enable employees to collaborate effectively across work environments. Google designed Team Pods with chairs, desks, white boards, and storage units on casters that could be shifted based...

Reliance's Foreign Currency Bond

The case study is about Reliance Industries Ltd (RIL)'s foreign currency bond issuance and listing on international stock exchanges. The case starts with a brief history of the company, from the founding of RIL by Dhirubhai Ambani in 1966 to being led by Mukesh Ambani in 2022.The case then moves on to the details of RIL's financials, showcasing how the company has grown over the years, and how efficiently it has raised funds from the global capital market and utilized these funds for expansion. Finally, it delves into the details of foreign currency bonds issued by RIL...

Enbridge: A Diversity, Equity & Inclusion (DEI) Leader in the Energy Industry

The case describes the various initiatives taken by Enbridge, a Canadian energy company, to create a diverse and inclusive culture where employees would feel good coming to work, collaborate across teams, and be successful and grow their careers. The case first touches upon the main goals of the D&I strategy put in place at Enbridge. It then describes how Enbridge decided to encourage its employee community through various initiatives that included activities, education, and networking...

ICMR Books Collections

ICMR books are ideal resources designed to help deepen knowledge on the management theories and concepts helping to enhance decision-making skills

Strategic management consists of a set of decisions and actions resulting in the formulation and implementation of strategies designed to achieve the objectives of an organization. It involves taking decisions about the products, location, and the organization's structure-decisions that determine the survival of the organization in the short and long term.....

Business Communication

Communication is an essential aspect of business life. Everyday, business persons have to communicate with people at different levels of the organization or with people external to the organization. And in this globalized environment they also have to communicate with people from different countries, with different cultural backgrounds....

Economics For Managers

Economics is the study of how economic agents or societies choose to use scarce resources to satisfy unlimited wants. It examines how resources can be optimally distributed to satisfy the needs of individuals and society as a whole. Knowledge of economics helps businesses become more profitable through proper allocation of resources....

Testimonials

Case studies are an important tool to highlight managerial dilemmas. The ICMR case studies are of highest quality and tackle important managerial issues, including social and environmental sustainability. The case studies have repeatedly won international case study contests and have been tested around the globe with much success.

-Dr. Michael Pirson, Assistant Professor of Management, Fordham University; Research Fellow in Psychology; Harvard University; Co-founder and Academic Director, Humanet

I am impressed about the quality of ICMR cases, combining relevant issues, innovative organizationa and excellent case writing handcraft. In recent years, ICMR cases have performed extraordinarily well within the double-blind reviewed annual oikos Global Case Writing Competition.

-Dr. Jost Hamschmidt, Managing Director, oikos Foundation, St. Gallen, Switzerland; Head, oikos Global Case Writing Competition Program

Our Premium Services

ICMR provides knowledge partnership services as well as training services

• February 07, 2020

IBS Center for Management Research (ICMR) offers a subscription model for the purchase of case studies. At present, we are offering two subscription options…

Read More »

While ICMR regularly comes out with casebooks, case packs, and e-books comprising our cases, we have witnessed a high demand for our cases for…

ICMR India conducts workshops to train all the interested individuals in case research and writing. For more details, please write a mail to…

Copyright © 2020 - All Rights Reserved - ICMR India

Consumer Behaviour Solved Case Study Matin Khan

Project/slides/presentation transcript.

These are Consumer behaviour solved case studies from matin khan`s consumer behaviour – CASE 1 & 4

Consumer Behaviour Solved Case Study Matin Khan  – Case I

Explanation of the case study:

Martin Incorporation was involved in the cosmetics and perfume business. The company was following the product concept of marketing and catered only to their existing customers, while paying no attention to the changing needs and demands of the consumers.

A marketing graduate, named Ash, joined the company and advised the company about necessary changes that must be made in the product on the basis of changing taste and preferences of consumers to successfully sell the company`s products.

Mr Ash modernised the products and spent about 30 lakhs on packaging etc. on the basis of relevant income and social factors that affect the consumers.

The product manager and assistant manager were not happy with the efforts made by Mr Ash as even after 6 months of implementation of suggested changes the company was not able to achieve effective growth in sales.

The product manager and Assistant manager were of the opinion that although some progress was made by Mr Ash, yet many important factors affecting consumer behaviour were also neglected by him.

Consumer behaviour Solved Case Study: 

Focus: New Product Development to increase sales of cosmetics and perfume products

Yes, I agree with the product manager and assistant manager that efforts were made in the right direction, but many factors affecting consumer behaviour were ignored. The reasons being the following:

The company was using the product concept of marketing which is out dated in today`s era as now producers manufacture products that match consumer`s demand, tastes and preferences. Therefore, Mr Ash should have focused on the Marketing concept to produce and market products accordingly.

The target audience was limited to the existing customers of the company. Various new markets must be explored to increase sales. Effective target marketing is essential to promote and position the product effectively in the market. For example:

• Grooming products for men
• Safe and chemical free cosmetics for babies
• Organic and herbal cosmetics for women

The market for cosmetics was not effectively segmented by Mr Ash. Cosmetics market can be segmented effectively by dividing the market into groups which are homogenous within and heterogeneous among themselves on the basis of their age, gender, occupation etc. For e.g. Market can be segmented into:

• Working women, Housewife, Teenage girls
• Daily consumers, Beauty Parlours, Film Industry
• Rich people, Middle class people, Low income group

While attention was paid to income and social factors many personal factors such as Age, Occupation, Lifestyle, personality of a consumer were neglected. For e.g.

• Age: Working women, elderly women, Teenage girls all have different needs.
• Income: The rich pay more attention to how they look than people with less income.
• Occupation: A Housewife has simple beauty needs as she stays at home most of the time while a working lady has more intensive beauty needs as she goes out of the home every day and has to look presentable in the office.
• Personality: Traditional women and Modern women both have different needs. Some prefer expensive perfumes while some use natural fragrances like ‘itra’.
• Attitude: People have different attitude towards chemicals in beauty products. Some prefer it while some dislike it and prefer herbal and organic products.
• Lifestyle: While urban people make use of deodorants and perfumes to smell good, rural population prefers use of soaps, sandalwood and itr to smell good.

Keeping the income factors in mind no changes were made in product quantities i.e. small units of previous products. Keeping in mind the social factors no efforts were made to use opinion leaders like celebrities or doctors which would have been more effective in influencing sales than change in product packaging.

Existing products were modernised while no attention was paid to new product development for new potential markets in cosmetics industries. For e.g. Grooming products for men

No efforts were made to advertise the products to targeted audience or re-position the brand according to the changing customer taste and preferences . No offers, discounts or sales promotion activities were carried out by Mr Ash to boost sales.  

Consumer behaviour Solved Case Study

Other Factors that should have been considered are:

Age – Babies, Teenagers, Middle aged people and elderly all have different needs and requirements related to cosmetics and beauty products. Therefore the target audience could have been segmented on the basis of age of consumers.

Occupation – Working ladies v/s Housewife, Clerical staff v/s Top management, Daily consumer v/s consumers from Fashion Industry

While a housewife, a normal clerk and daily consumer may have nominal needs and demand basic products, working ladies, Directors and CEO`s of a company, make-up artists, beauticians, film stars may have specific needs and high demand for beauty products. Products could have been designed and developed for one or few segments on the basis of their occupation.

Standard of Living – Rural v/s Urban People, Low income group v/s High income group

While rural people and low income groups may make use of soaps and traditional products, urban people and the high income group are more inclined towards expensive beauty products. Different products could have been developed for both the segments and different pricing strategies could have been followed.

Perception & Attitude – Chemicals v/s Organic/Herbal products

While some people perceive beauty products negatively due to chemical ingredients in them some people recommend them. Market share for both chemicals and organic products could have been analysed and the more profitable market could have been targeted.

Involvement – Normal consumers v/s Film Industry

Consumer segments like make-up artists, beauticians, film starts will have a high involvement in buying beauty products than normal consumers. Therefore depending upon the target market packaging and labelling strategies should have been made.

Culture – Due to different cultural norms regarding appearances laid down by different religions, men and women of a particular religion dress up and make use of specific cosmetic products. For e.g. Hindu, Jain and Bengali women use ‘sindoor’ and ‘Bindi’ while Muslim women do not, Sikh men don’t use shaving products as they are not allowed to cut hair, Many Jain men and women use white tikka.

Opinion Leaders – Celebrities and Doctors act as effective opinion leaders for cosmetics and beauty products which could have been used and their impact on the sales, brand value and price could have been analysed.

Personality and Self-concept – Alpha Males v/s Passive males, Feminine v/s Tomboyish girls

While alpha males and feminine girls may use and encourage use of beauty products while passive males and tomboyish girls may like to stay raw and refrain from using beauty products. 

This Consumer Behaviour solved Case Study has been taken from Consumer Behaviour solved Case Study – Matin Khan – Case I

Consumer Behaviour Solved Case Study Matin Khan  – Case IV

A company in the food industry wants to formulate an effective marketing strategy to attract health conscious consumers. For this purpose a survey was conducted as more and more consumers are becoming health conscious and prefer to consume foods that are healthy and nutritious. The goal of the survey was to collect information about food habits and attitude of the consumers towards different food items.

On the basis of the survey the consumers were divided into three categories:-

• Old Consumers (elderly people)
• Young Consumers (teenagers, unmarried, working singles)
• Middle Aged Consumers (Big Families, Married Couples)

And the following information was found:

Old Consumers: They were health conscious, Brand loyal and highly involved in buying food items. This is due to their medical considerations, restricted choice of food and fixed eating schedules. They do not prefer to eat outside and are very cautious while buying new products.

Young Consumers: They are less health conscious and less brand loyal than older people and have less involvement in buying food items. They prefer food on-the-go and like convenience/fast food more than cooking for themselves. They are more influenced by product appeals than the brand name or price of the product.

Families and Households: They are moderately health conscious, moderate brand loyal and are very particular about their purchases of food items. They prefer to cook their own food and their purchases are restricted by a fixed budget. They focus more on the brand, quality, quantity and price of a product rather than product appeals. This segment usually consists of big families and married couples with kids who look for value of money products. 

Consumer behaviour Solved Case Study: Answer 1

Focus: Effective Marketing Strategy for Healthy food products

The following points can be inferred from the study:

• Consumers are more aware now, they do not simply buy what is available but demand specific products
• The user may not always be the buyer
• Different consumers may perceive the same products differently
• Different Consumers adopt the same product at different stages of product life-cycle

FACTS ABOUT ELDERLY CONSUMERS:

• Older people are more health conscious due to medical and health considerations
• They have a restricted diet and they do not change their taste and preference towards food frequently
• They are more brand conscious and brand loyal than other segments
• Older people have high involvement in buying food products as some food may be harmful to them therefore they check all product attributes before buying
• They are regular consumers and will prefer home delivery than purchasing food from outside
• They are Late Majority and Laggards in the product life-cycle stage, rarely try new products
• They have a negative attitude towards canned/packed food and fast-food
• The user may not be the actual buyer

FACTS ABOUT YOUNG CONSUMERS:

• Young consumers are less health conscious than other segments and prefer outside food
• They are less involved in buying food products as they have a hectic work schedule and dynamic lifestyle and like to try new products
• They are early adopters therefore they can be used as innovators and opinion leaders to influence the early and late majority consumers
• They prefer to eat outside and shop outside
• They are impulsive buyers and buy at convenience, their purchase decision is highly influenced by attractiveness of the product
• They are less brand loyal and focus more on product appeals than price or brand of the product
• The user is the actual buyer

  FACTS ABOUT MIDDLE-AGED CONSUMERS:

• They are less brand loyal but very health conscious
• This segment usually consists of big families, Married people with kids
• They too like elderly have a negative attitude towards canned/packed food and are sceptical towards outside food
• They resort to traditional products and do not try new and innovative products
• They lie in the late majority and laggards i.e. they only buy a product when it is successful in the market
• Due to large number of end users (family members) they have a restricted budget and they like to store product in large quantities

Consumer behaviour Solved Case Study: Answer 2

The above information can be used in the following ways to formulate an effective marketing strategy –

• On the basis of the above information Older and Middle aged segment can prove to be a better market than young consumers. Therefore marketing efforts must be directed towards elderly people, big and small families and married couples.
• Health conscious consumers will prefer healthy products like fresh and toned milk, clean chicken, fresh vegetables, healthy oil rather than packed products which are healthy like healthy biscuits, healthy chocolates, canned energy drinks etc. as they like to cook their own food.
• Consumers of Healthy food products will focus more on Brand name and Price of the product then fancy product appeals. Therefore efforts must be made to position the products as high performing and authentic food products.
• Value for money pricing must be used to attract customers as both the elderly and middle aged people have a restricted budget. Most elderly people are either dependant on their children or live on their pension. The buyer for Big and small families has a limited budget due large number of end users. Therefore Value for money pricing must be used to attract customers as both the elderly and middle aged people have a restricted budget.
• Consumers of Healthy food products are highly involved in buying food products. Therefore products attributes such as freshness, health benefits, high calorie, low fat, zero sugar, zero cholesterol etc. must be clearly showcased through efficient product packaging and labelling.
• Celebrities and Doctors must be used for advertising to influence early purchases at the initial stage. Housewife and Head of the Family must be used as opinion leaders at the subsequent stages to influence the late majority and laggards.
• As both the elderly and middle aged like to store products. Therefore discounts on bulk buying of products must be offered and sturdy and big containers must be used for packaging.
• The products must be readily available at all small and big retail stored with a Home delivery option. Street vending must be avoided as it will have a negative impact on brand value of the product.
• Free samples must be used to attract the elderly and middle aged as both customer segments are sceptical towards new products and rarely try them at early stages of its product lifecycle.
• Elderly people may not frequently visit stored while middle aged usually shop at small and big retail stores. Therefore Door to Door sales for the elderly and Point of sale promotion efforts for the middle aged must be used.     

Consumer behaviour Solved Case Study: Answer 3

Information on the following points can be used to make an effective marketing strategy for healthy and nutritious food products:

Market Share and Market Size of each category/segment – Information about the market share and size of each segment namely older consumers, middle aged consumers and young consumers will help the marketer to streamline the target audience and select the most potential market for healthy products.

For e.g. Older and middle aged consumers are more health conscious than younger consumers and are therefore inclined towards buying healthy products. Therefore they are profitable segment and have more potential than young consumers in case of health products.

Perception and Attitude of different consumer segments towards existing and new proposed products of the company – Perception of different consumer segments towards existing and new products of the company will help the marketer to estimate the brand value and loyalty of customers towards company`s products and understand how consumers perceive their products. Consumer`s perceptions can be used to make improvements in the new products to be developed.

For e.g. Retaining existing consumers is easier than making new one. Therefore by understanding the needs of the existing customers and gathering their opinions on company`s products will provide valuable insights regarding what is to be made.

  Perception and Attitude towards competitor`s products – Understanding consumer`s perception and attitude towards competitor`s products will help a marketer to determine what is demanded in the market?, what products are successful? How do competitors tackle this demand and where their weaknesses lie? And what is liked and disliked by consumers. This information will help him to formulate effective strategies to tackle the competition and create synergies.

For e . g. Efforts must be made to fill the gap left by major players in the industry and develop unique selling points for the company`s products.

Type of Media each segment is susceptible to/influenced by – By understanding how different consumers respond to different media the marketer will be able to use an effective mix of print, radio, t.v., internet to target potential consumers and influence trials or purchases.  

For e.g. If consumers respond positively to opinion leaders such as celebrities and doctors, they must be used to promote the products. Ineffective media channels must be avoided and popular channels such as health blogs, T.V. ads with celebrities and doctors must be used.

Product attributes that health conscious people look for: Freshness, Health effects, calories – By understanding the product attributes that health conscious consumers look for the marketer will be able to develop better products and showcase the demanded product attributes through effective packaging and labelling techniques.

For e.g. Health conscious consumers can be influenced by boasting specific traits of the product such as freshness, health benefits, high calorie, Low fat, zero cholesterol etc.  

  Who buys, Where do they Buy and How much do they buy: Gym, Parks, Big or Small retail stores – These basic questions will help the marketer to formulate effective marketing strategies. The marketer will know who the actual buyer of the product is. By knowing where and how much do consumers buy, better packaging and distribution strategies can be formulated for the products.

For e.g. If the user is not the actual buyer marketing efforts must be directed towards the actual buyer. (Housewife in case of middle aged people)

Gyms, parks, fitness centres are the best places to attract health conscious consumers.

If product is purchased in huge quantities, sturdy and big containers must be used for packaging but if the product is purchased in small quantities, mini packs and easily disposable packaging options must be explored. 

What do health conscious people eat daily/frequently (eating habits of the consumers) – By knowing the eating habits of the consumers, new products suiting their daily needs can be produced. This will help the marketer to determine what is considered healthy by its target audience.

For e.g. While some people consider milk, chicken, fruits as healthy food, some consider healthy biscuits, healthy oil, fresh vegetables as healthy food. Both are different segments and demand differently.

This Consumer Behaviour solved Case Study has been taken from Consumer Behaviour solved Case Study – Matin Khan – Case IV

Can you upload other cases as well?

I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

© 2019 BBA|mantra | All Rights Reserved

• Is Business Right for Me?
• Bachelor of Business Administration
• Business Minor
• Entrepreneurship Minor
• Real Estate Development Minor
• Course Catalog
• Electives, Minors & Opportunities
• Global Student Experiences
• Summer Business Academy
• All-Access Weekend
• Discover Ross

Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.

• Which MBA Format is Right for Me?
• Full-Time MBA
• Weekend MBA
• Executive MBA
• Evening MBA
• Which One-Year Master's Programs Are Right for Me?
• Master of Accounting
• Master of Business Analytics
• Master of Management
• Master of Supply Chain Management
• Global Student Experiences (graduate)
• MAP Projects & Consulting Studio

At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.

• Faculty Overview
• Faculty Directory
• Faculty News & Research
• Academic Areas
• Books & Publications
• Faculty Excellence
• Faculty Recruiting
• Centers, Institutes & Initiatives
• India Initiatives
• Technology & Business Innovation Forum
• Thomas C. Jones Undergraduate Innovation Initiative
• Tozzi Electronic Business and Finance Center
• PhD Program

The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world. 

• Centers & Institutes
• Executive Education
• Alumni News
• Michigan Ross+Financial Times
• School News
• Student Voices
• Browse All Events
• Social Media
• News Archive
• For the Media
• Commencement
• Handleman Lecture Series
• William K. McInally Memorial Lecture Series
• Mitchell Lecture Series
• Full-Time MBA: Ross Women’s Weekend and UpClose Diversity Weekend

Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.

• About Michigan Ross
• Mission & Values
• Diversity, Equity & Inclusion
• Key Facts & Figures
• Ross Experiences in Action-Based Learning: REAL
• Business+Impact
• Business+Tech
• Ross Around the World
• About Sharon F. Matusik
• Ross Leadership Team
• Ross School Advisory Board
• 100 Years of Michigan Ross
• Visit Ann Arbor
• Visit Detroit

Discover more about the history, people, milestones, and contributions that have shaped Michigan Ross.

• How to Apply: First Year Applicants
• Admissions Portfolio
• Download Brochure
• How to Apply: Transfer Applicants
• Download Information
• How to Apply: U-M Transfer Applicants
• Tuition & Financial Aid
• Affording your BBA
• Admissions Events
• Outreach Programs
• Connect with a Student
• Meet Our Admissions Team
• Undergraduate Admissions Blog
• Frequently Asked Questions
• Curriculum by Year
• REAL. Business Experiences
• Specializations
• Och Initiative for Women
• Coaching & Advising
• Global Opportunities
• Entrepreneurship
• General Management
• Human Capital
• Marketing and Sales
• Real Estate
• Social Impact & Sustainability
• Employment Data
• Summer Business Experiences
• Student Experience
• Student Stories
• Featured Profiles
• Clubs & Involvement
• Information for Parents
• How to Apply
• Short-term and Summer Global Experiences
• Global Semester Exchange
• University of Michigan Global Opportunities
• Current Undergraduate Exchange Partners
• Undergraduate Exchange at Ross

Business Case Discussion: What We’re Looking For

At Michigan Ross, we have a rubric for each aspect of our application materials that guide our reading team when assessing applications for admission. For transparency, I am sharing several elements within our rubric as they relate to the Business Case Discussion portion of the Ross Admissions Portfolio .

But first, let me remind you of what the discussion prompt is and why we have chosen this particular exercise for our portfolio. 

Business Case Discussion Prompt : Choose a current event or issue in your community and discuss the business implications. Propose a solution that incorporates business principles or practices. The review panel will look for creativity, drawing connections, and originality. (maximum 500 words)

The Business Case Discussion allows us to learn more about your understanding of business and how you solve problems. It is an exercise in both critical thinking and business exploration. And it gives our admissions team a view into your thought process, and your interest in business education.

Overall, the Ross Admissions Portfolio is a personal, open-ended way for you to share more about who you are and your interest in business. Our admissions team utilizes the portfolio as a complement to your Common Application to get a well-rounded understanding of who you are. We know that you are more than a number, and we value that.

What we’re looking for. Straight from the rubric…

Writing Style - We are looking for a well-written piece that clearly communicates your ideas. Essentially, we are assessing your ability to write with clarity.

Content — Showcase content that is personal! The trick with any college admissions writing assignment is to add in elements of who you are as a person. That content should be relevant (nothing from middle school), concrete (show us through examples), and mature (stay away from humor). 

Topic Choice — The problem you choose to solve should be unique to YOUR interests, experiences, and knowledge. I emphasize “your” because there is no “right” or “wrong” problem to solve — it's truly up to you. Ask yourself, did you pick a topic you are passionate about? And remember not to choose a global topic you are disconnected from. 

Definition of the Problem/Explanation of the Issue - Right out of the gate, clearly state the problem or issue you intend to solve. No need to provide background information, or a lengthy introduction. Remember, it's only 500 words.

Business Implications — This is where the problem statement is further defined. What are the issues this problem is causing? Then, more specifically, what are the business issues? Use two or three sentences to make connections to areas of business.

Problem Solving — Details! Provide a concrete example or two that describes your solution in detail. (And remember that a mobile app does not solve every issue in this world.) Not only are we looking for a logical plan, but we are looking for you to recognize and articulate the reason(s) for your solution.

Existing Knowledge — Reviewers are looking for what existing knowledge of business you may already have. Ask yourself, are there business principles or practices you have learned through coursework, a business club or activity, or through your own exploration? Ideally, you are presenting business implications and solutions that you clearly understand.

Personal Connections and Reflections — All of the writing exercises you complete for your college admission applications should be reflective in nature. We are looking for an awareness of your own personal views and/or experience regarding your chosen topic. Can you articulate a personal connection to the chosen topic? Because at the end of the day, we are reading applications to understand more about you as a person and your unique interest in business.

"Be unique. Be yourself."

• FACULTY RECRUITMENTS
• JOB OPPORTUNITIES
• IIMB DIGEST
• SCREEN READER ACCESS
• SKIP TO MAIN CONTENT

• IIMB Review Committee Report Positive Impact Carbon Footprint Report 2023 Admissions For Recruiters

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

Read More >>

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

Diploma Programme

• Post Graduate Programme in Public Policy and Management (PGPPM)

Certificate Programmes

• N. S. Ramaswamy Pre-doctoral Fellowship (NSR Pre-doc)
• Mahatma Gandhi National Fellowship

UG Programme

• BBA in Digital Business and Entrepreneurship (BBA DBE)
• Exec Education

Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

CENTRES OF EXCELLENCE

• Capital Markets & Risk Management
• Corporate Governance & Sustainability
• Digital Public Goods
• Mizuho India Japan Study Centre
• Software & IT Management
• Supply Chain Management
• Teaching & Learning

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

IIMB Management Review

Journal of indian institute of management bangalore.

• Give to IIMB
• Case Studies

IIMB Institutional Review Board (IRB)

Several case studies are developed by faculty and students with a view to facilitating research teaching and training. Most of these cases are published and distributed through HBP and IVEY. To date, some 296 cases developed by IIMB faculty and students have been distributed through Harvard Business Publishing (HBP), Richard Ivey School of Business (IVEY) and other platforms. The details are given below:

• IIMB Cases (General)

• BA Bootcamp
• Skill Training
• BA Mentoring Support
• Certifications

Business Analyst Case Study | Free Case Study Template

Business analyst case studies blog describes an actual business analyst case study. This provides real-world exposure to new business analysts.

In this blog, we will be discussing what is business analysis case study, why develop them, when to develop them and how to develop them. We will provide a real business case analysis case study for better understanding.

Let’s start with understanding what is business analysis before we go to analyst case studies.

Topics Below

What is a business analysis case study 

Why prepare business analysis case study 

When to prepare business analysis case study

How to prepare business analysis case study

Example Business Analysis Case Studies

What is Business Analysis Case Study?

Before we try to understand, Business Analysis Case Study, let's understand the term case study and business analysis.

As per Wikipedia, a case study is:

"A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context."

For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a specific political campaign, to an enormous undertaking like, world war, or more often the policy analysis of real-world problems affecting multiple stakeholders.

So, we can define Business Analysis Case Study as

"A Business Analysis case study is an in-depth, detailed examination of a particular business analysis initiative."

What is Business Analysis?

The BABOK guide defines Business Analysis as the “Practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders”. Business Analysis helps in finding and implementing changes needed to address key business needs, which are essentially problems and opportunities in front of the organization.

Business analysis can be performed at multiple levels, such as at:

• The enterprise level, analyzing the complete business, and understanding which aspects of the business require changes.
• The organization level, analyzing a part of the business, and understanding which aspects of the organization require changes.
• The process level, analyzing a specific process, understanding which aspects of the process require changes.
• The product level, analyzing a specific product, and understanding which aspects of the product require changes.  

Why Develop Business Analyst Case Study

Business analysis case studies can be useful for multiple purposes. One of the purpose can be to document business analysis project experiences which can be used in future by other business analysts.

This also can be used to showcase an organizations capabilities in the area of business analysis. For example, as Adaptive is a business analysis consulting organization, it develops multiple business analysis case studies which show cases the work done by Adaptive business analysts for the client. You can read one such case study for a manufacturing client .

When To Develop Business Analyst Case Study

Business analysis case studies are typically prepared after a project or initiative is completed. It is good to give a little time gap before we develop the case study because the impact of a change may take a little while after the change is implemented.

Most professionals prepare business analysis case studies for projects which are successful. But it is also important to remember that not all changes are going to be successful. There are definitely failures in an organizations project history.

It is also important to document the failure case studies because the failures can teach us about what not to do in future so that risks of failures are minimized.

How To Develop A Business Analyst Case Study

Document business problem / opportunity.

In this section of the business analyst case studies, we discuss the actual problem of the business case analysis example.

ABC Technologies has grown rapidly from being a tiny organization with less than 5 projects to one running 200 projects at the same time. The number of customer escalations has gone up significantly. Profitability is getting eroded over a period of time. Significant management time is spent in fire-fighting than improving the business.

Top management estimated a loss of 10% profitability due to poor management of projects which is estimated at about 10 Million USD per annum.

Document Problem / Opportunity Analysis

For our above business problem, we captured the following analysis details.

Discussions with key stakeholders revealed the following challenges in front of ABCT management:

• There is very little visibility of project performances to top management
• Non-standard project reporting by various projects makes it harder for top management to assess the correct health of the project
• Practically there is no practice of identifying risks and mitigating them
• Project practices are largely non-standardized. Few project managers do run their projects quite well because of their personal abilities, but most struggle to do so.
• Due to rapid growth, management has no option but to assign project management responsibilities to staff with little or no project management experience.

Document Identified Solutions 

Based on root cause analysis, management decided to initiate a project to standardize management reporting. This required the organization to implement a project management system. The organization initially short-listed 10 project management tools. After comparing the business needs, tools, their costs, management decided to go with a specific tool.

Document Implementation Plan

The purchased tool lacked integration into the organizations existing systems. The vendor and organization’s IT team developed a project plan to integrate the new system with the existing systems.

Document Performance Improvements 

After a year, the effectiveness of the project was assessed. Projects showed remarkable improvement wrt reduced customer escalations, better on-time billing, and better risk management. The system also allowed the organization to bid for larger contracts as the prospective customers demanded such a system from their suppliers. The application was further enhanced to cater to the needs of other businesses in the enterprise as they were different legal entities, and their policies were different.

Document lessons learnt

Some of the key lessons learnt during this business analysis initiative were:

1. Stakeholder buy-in in extremely important to the success of the project

2. It is always better to go with iterative approach achieve smaller milestones and then go for larger milestones

Other articles of interest

No more cold feet, be best prepared to ace the Business analyst job Interview with Business Analyst Interview Questions . Join Adaptive Inner Circle and get '1000 BA Interview Questions' book for free.  Checkout the more information about CBAP Training from Adaptive US  This Blog deals with following keywords: business analyst case study case study for business analyst case studies for business analyst business analyst case study examples with solutions pdf business analysis case study business analyst case studies business analyst case study examples business analyst project case study business analyst case study with solution business analysis case study examples it business analyst case study examples with solutions pdf case study business analyst business analyst case study examples with solutions ba case study business analysis case studies business case study for business analyst business analyst case studies with solutions case study for business analyst interview business analyst case study practice business analyst case study pdf case study business analysis example case study examples for business analyst interview sample case study for business analyst interview case studies for business analyst interview business analysis case study examples pdf business analyst interview case study business analysis case ba case study examples business analyst case study interview business analyst case business analysis case studies and solutions business analysis example case case study examples for business analyst free projects for business analyst business case for business analyst

You May Also Like

These Related Stories

Adaptive US ECBA Study Guide - Clear and Concise

User Story vs. Use Case - How They Stack Up

Business Analysis Principles | Download BA Career Guide

Get email notifications, comments (25).

Search This Blog

बिचार - बिबिध, solution of 'case study' in business mathematics ii (bba, pu).

Dear Reader.

A solution has been prepared for the case study of BBA & BBA-BI of Pokhara University in Business Mathematics for second semester. The first semester 'Case Study' solution had already been published on my blog. I have prepared this in response to the request of many students for the next semester due to its easy viewing facility. This will definitely help the students to study the case situation and understand how to answer the related questions.  

Post a Comment

Popular posts from this blog, solution of all case study, (pu) bba, mathematics, first semester.

रुपन्देहीमै छ एउटा यस्तो कलेज जसको बारेमा धेरैलाई थाहा छैन ।

From payment to plate: How PayPal’s orchestration helps HelloFresh optimize subscriptions

PayPal Editorial Staff

August 21, 2024

​​​HelloFresh’s mission is to “change the way people eat forever.” They accomplish this with their flexible and customizable meal kits. HelloFresh simplifies food preparation of nutritious, delicious meals through customizable subscriptions. With a customer-focused approach, they've taken meal prep from effortful to easy.

In 201​1​, HelloFresh began with a simple vision - to bring out inner chefs while minimizing food waste. ​In 2023 alone​, HelloFresh delivered more than a billion nutritious meals across eighteen markets.

From offering ready-to-eat options to expanding plant-based meal choices, HelloFresh keeps evolving to meet changing customer needs. Emina Zahirovic, Associate Director of Global Payments at HelloFresh, discussed payments, processing, and parallels between the two companies.

Success metrics

• 3% incremental increase in approval rates as a result of PayPal Braintree’s Optimization Suite. 1

The opportunity

Hellofresh wanted to enhance the customer experience..

The meal kit industry has seen rapid growth amidst fierce competition, macroeconomic factors, and supply chain disruptions. For HelloFresh , continuing to be a market leader means diversifying and innovating their product offerings while also optimizing their subscription base.

To increase customer retention and support their global scale, HelloFresh ​requires​ a seamless, secure payment experience for customers. Critical to this is maintaining a reliable infrastructure across various payment partners.

The solution

Hellofresh finds a reliable and scalable payments platform in paypal braintree..

​​HelloFresh has collaborated with PayPal Braintree t​o address the scale and growth of its businesses while maintaining reliability and security​.​

Leveraging PayPal Braintree’s versatile payment infrastructure, HelloFresh implemented PSP-agnostic solutions tailored to its unique requirements. This unlocked solutions including the PayPal Braintree Vault as well as PayPal Braintree’s Optimization Suite of products like Network Tokens, Account Updater, and Retries.

The Braintree Vault provided HelloFresh with the security it needed across providers within a single, unified layer. Network Tokens and Account Updater maximized customer retention. This helped reduce involuntary churn, a critical metric for HelloFresh – and any subscription business.

Zahirovic ​highlighted the focus of​ the relationship between HelloFresh and PayPal: “​Our aim is​ to continuously optimize how we process payments.”

PayPal Braintree’s Optimization Suite helps HelloFresh increase approval rates.

Enhancing payment processes has never been more crucial for HelloFresh. As Zahirovic explained, “An increase in approval rates directly correlates to delivering more meal kits to more customers and therefore driving customer retention and lifetime value. Any improvements in our approval rates drive a material impact on our business.”

HelloFresh turned to PayPal Braintree’s Optimization Suite to drive an incremental 3% increase in approval rates. 1 This increase also helped to improve the lifetime value of their customers.

By securely vaulting acquirer-agnostic tokens, the Braintree Vault enabled HelloFresh to streamline operational efficiency across regions, providers, and lines of business.

“PayPal strives to revolutionize the digital commerce space, just as HelloFresh strives to do so in the food solutions space. By practicing similar values, PayPal is giving us the tools and support to further grow our business,” noted Zahirovic.

Both PayPal and HelloFresh are excited about building a happier, healthier future for consumers’ plates and payments. Ultimately, streamlining payment processing helps customers spend less time planning meals and more time enjoying them.

Learn how to drive conversion with PayPal’s end-to-end payments optimization.

Hello Fresh Case Study (PDF)

Was this content helpful?

Connect with our sales team

Let's talk about how PayPal can power your growth.

Tell us a little about your business so we can connect you with the right people

*All fields are required

I consent to PayPal contacting me by phone or by email, and to sending me product or industry information relevant to my query. I know I can unsubscribe at any time.

Want to speak with an account specialist right away?

Need help with your existing account?

We use cookies to improve your experience on our site. May we use marketing cookies to show you personalized ads? Manage all cookies