KMO and Bartlett’s test
KMO measure of sampling adequacy | 0.862 | |
---|---|---|
Bartlett’s test of sphericity | Approximate | 1,812.156 |
df | 378 | |
Sig | 0.000 |
Cronbach’s α
Research variables | Cronbach’s |
---|---|
Fear of bank transaction and no faith | 0.747 |
Traditional shopping is convenient than online shopping | 0.797 |
Reputation and service provided | 0.825 |
Bad experience | 0.816 |
Insecurity and insufficient product information | 0.784 |
Lack of trust | 0.760 |
Factors | Name of the factor | Statements | Eigenvalue | % of variance | Loadings |
---|---|---|---|---|---|
1 | Fear of bank transaction and faith | − The fact that only those with a credit card or bank account can shop on the internet is a drawback | 29.431 | 0.789 | |
−While shopping online, I hesitate to give my credit card number | 0.642 | ||||
−I do not prefer online shopping because of lack of trust over vendors | 8.241 | 0.601 | |||
−I do not prefer to buy online because of bad returning policy | 0.580 | ||||
−The fear of wrong product delivery stops me to buy through online | 0.552 | ||||
−I do not prefer to purchase from online stores if they do not provide cash on delivery facilities | 0.394 | ||||
2 | Traditional shopping is convenient than online shopping | − I think shopping on the internet takes lot of time | 2.788 | 9.958 | 0.713 |
−Online shopping is complex as compared to traditional shopping | 0.706 | ||||
−It is more difficult to shop on the internet | 0.698 | ||||
−I believe online shopping cannot overtake the traditional shopping | 0.658 | ||||
−I prefer traditional shopping than online shopping | 0.614 | ||||
3 | Reputation and service provided | −I prefer to purchase from reputed online websites | 1.964 | 7.013 | 0.775 |
−I generally prefer to buy after comparing prices with all other websites | 0.732 | ||||
−I prefer to purchase online if website is secure and genuine | 0.726 | ||||
−I prefer those websites only that deliver the goods as soon as possible | 0.638 | ||||
−If there is no guarantee and warrantee of the product, I will never prefer to buy through online stores | 0.550 | ||||
4 | Experience | −I do not prefer to purchase from online stores if they do not provide every month instalment (EMI) facilities | 1.299 | 4.640 | 0.776 |
−I hesitate to shop online because my past experience was not good | 0.663 | ||||
−I do not prefer to buy online because of little knowledge of internet | 0.606 | ||||
5 | Insecurity and insufficient product information | −I will not prefer online shopping if the description of products shown on the online websites are not accurate | 1.190 | 4.251 | 0.665 |
−I will not prefer online shopping if online prices are high | 0.614 | ||||
−The information given about the products and services on the internet is not sufficient to make purchase | 0.548 | ||||
−If variety of goods available on the online stores are less, I will not prefer online shopping | 0.539 | ||||
−Online shopping is not secure as traditional shopping | 0.416 | ||||
6 | Lack of trust | − I hesitate to give my personal information on online websites | 1.098 | 3.920 | 0.552 |
−Without touching products, it is difficult to make buying decision | 0.521 | ||||
−Shopping online is risky | 0.511 | ||||
−I would be frustrated about what to do if I am dissatisfied with a purchase made from the internet | 0.488 |
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International Journal of Management Studies
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Vidushi Sandhir
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Srinivas Publication , A N
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With the tremendous growth in retail marketing and increased internet penetration in the economy, there had been an exponential change in the way of shopping by the customers in India. Apart from traditional way of shopping, consumers are also preferring online shopping due to easy access to internet service, convenience in usage and variety of products availability. Keeping in mind the primary goal of offering goods and services to serve customers' needs & survive competition, e-retailers wants to analyse customer's behaviour, preferences and expectations regarding online shopping. The present study aims towards analysing consumer's behaviour towards online shopping. Sample is collected through a structured questionnaire from 154 respondents. Random sampling is used for sample identification having respondents belonging to different gender, age groups, income, professions. Data is analysed by using tables, graph, charts, percentage and ANOVA etc. The study will provide eretailers useful insight for developing marketing strategies regarding consumer's likings, disliking and preferences towards online shopping.
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Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Internet is the rapidest growing media during the past decade. It has changed the look of new era. Especially, online shopping is a rapidly growing e- commerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. A successful web store is not just a good looking website with dynamic technical features, listed in many search engines but it always look forward for consumer satisfaction. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, which in turn provides E-marketers with a constructional framework for fine-tuning their E-businesses? strategies.
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12 Pages Posted: 20 Sep 2021
St. Xavier's College (Autonomous) Kolkata
Date Written: September 17, 2021
Online shopping is the most recent phenomenon in the Indian online space. Men and women of all ages visit the e-commerce websites regularly and buy the necessaries of life. The objective of the study is to understand the consumer awareness and preferences towards various products available online, to understand the frequency of online shopping and the amount spent on a single purchase and to understand the factors affecting online purchase and the choice of payment gateway. The study is empirical in nature and cross-sectional research design was applied and the primary data was collected through a structured questionnaire. A sample size of 200 respondents was taken, who are at present living in Kolkata mainly in areas like Park street area, Russel street area and some parts of Bhawanipore area by applying judgemental and convenience sampling method. This study analyses the various factors that affect the online shopping behaviour of the consumers by using Buyer Black Box Model which is like our mind processing various stimuli’s it receives and helping it in coming to a conclusion. Here we had studied the attitude, behaviour and intentions shown by the consumers when they decide to buy products online by using Hierarchy of Effects Model. Moreover a separate gender-wise differentiation was made to know how Male and Female reacts to a particular category of product comprises of Apparels, Beauty products, Household items, Electronic Gadgets etc. A preference measurement check was made to know the perception of consumer regarding the top e-commerce website i.e. FLIPKART, AMAZON, SNAPDEAL, JABONG, SHOPCLUES and others. The major reason behind their perception was based on various discounts, easy payment facilities, easy return facility, timely and express delivery. “Reduced search cost”, “Discounts” and “Ease of purchase” were the top three aspects that generally people look upon while purchasing online, and a thorough study was made among the people in Kolkata. In future this study can be done among different demographic profile & in other cities.
Keywords: Awareness, Consumer Behaviour, Kolkata, Patterns and Preferences, Online Shopping.
Suggested Citation: Suggested Citation
St. xavier's college (autonomous) kolkata ( email ).
30, MOTHER TERESA SARANI KOLKATA, 700016 India
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A study on consumer perception towards online shopping in india, what do we know and how much do we know about the intricate relationship between price discounts and financial performance of online sellers in india, 8 references, study on the influencing factors of online shopping, product searching with shopping bots, cellular phone users- willingness to shop online, consumer perceptions of privacy and security risks for online shopping, attitude and age differences in online buying, toward a better understanding of the interplay of personal values and the internet, consumer preferences for internet services over time: initial explorations, related papers.
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Title: | Study of Consumer Buying Behaviour Towards Online Shopping in Selected Major Cities of India |
Researcher: | Khushboo Jain |
Guide(s): | |
Keywords: | Economics and Business Management Social Sciences |
University: | Jagannath University, Jaipur |
Completed Date: | 2020 |
Abstract: | The internet plays a vital role in today s era. Rapid access to internet along with increasing inclination of consumers towards online shopping has revolutionized and influenced our society thereby providing an opportunity for a more convenient life style. Now days, business has become easier, faster and convenient with the help of internet. E-commerce is coming of age in India. E-shopping or e-commerce trend has been rapidly increasing in India. It has drastically changed the way people carry out their business. newlineOnline shopping is a form of electronic commerce. It is a process of buying goods or services over the internet directly from the seller without any intermediary service. The online shopping trend is constantly growing among Indian users. Our world has become a small village, with distance no longer a barrier with ongoing increase in online transactions. The virtual world has highly attracted businesses around the globe. The actual income is being generated online with physical stores often left as a shop front and eventually cyberspace becoming more important than real world markets. Online business shares a significant portion of GDP in many countries, as it has become a high income generating activity. newlineThe present research work is an attempt to study the buying behaviour of consumers with reference to online shopping in India. This study would definitely help e-retailers in increasing online purchases, improving customer satisfaction, resolving the problems faced by the e-buyers while shopping online, finding out the key factors which influence online shopping, types of product or services preferred online and the generation wise preference for e-shopping. newline newline |
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1.5 lakh) have Internet access, and 6 percent are engaged in commercial activity online, the report said. The report also showed that. only 30 per cent of online buyers were drawn to Internet ...
According to the survey, there are nearly 54 % of females who are engaged in shopping online, rather than. shopping from the brick -and- mortar stores. However, the percentage of m ales shopping ...
only used a quantitative research design, which may not capture the nuances of consumer behavior towards online shopping. Future research can use a larger sample size and a mixed-methods approach to understand consumer behavior towards online shopping in India better. Additionally, future research can explore the impact of trust and security on ...
behaviour is the study of i ndividuals, groups, process and organizations they use to secure, select, and arrange products, services, experiences, or ideas to satisfy the consumer. and soc iety ...
Academia.edu is a platform for academics to share research papers. A Study on Consumer Behaviour towards online shopping in India -A Review of Literature ... A Study on Consumer Behaviour towards online shopping in India - A Review of Literature 1Sudip Basu, 2Dr. Md. Razi Anwar 1,2Assistant Professor, School of Business & Management, NSHM ...
study aims towards analysing consumer's behaviour towards online shopping. Sample is collected through a structured questionnaire from 154 respondents. Random sampling is used for sample identification having respondents belonging to different gender, age groups, income, professions. Data
This article attempts to take stock of this environment to critically assess the research gaps in the domain and provide future research directions. Applying a well-grounded systematic methodology following the TCCM (theory, context, characteristics and methodology) framework, 197 online consumer shopping behaviour articles were reviewed.
Abstract. Background: "An increasing number and variety of firms and organizations are exploiting and creating Business opportunities on the Internet" Liao and Cheung (2000) As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what ...
The study also identifies the key drivers that influenced the consumer online purchasing intention during COVID. The results also suggest that preference towards e-commerce platforms remains uniform across the various zones. Extending this study to pan-India level can get better insights of the online shopping patterns of the consumers.
This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores.,A quantitative research method was adopted for this research ...
View PDF. International Journal of Applied Research. Consumer buying behaviour towards online shopping: an empirical study with reference to Lucknow city, India. 2022 •. Ashish Gupta. With the tremendous growth in retail marketing and increased internet penetration in the economy, there had been an exponential change in the way of shopping by ...
Abstract. The trend of e-commerce has been increased rapidly in recent years with the development of the Internet and due to the easy accessibility of Internet usage. Easy access to the Internet ...
A study of consumer behaviour towards online shopping: Researcher: Meghna Meena: Guide(s): Jain, Mamta: Keywords: Business Business Finance Commerce Economics Economics and Business Industrial management Management Social sciences Social Sciences: University: University of Rajasthan: Completed Date: 2018: Abstract: none: Pagination: 234 p. URI:
The scope of this paper is to examine the perceptions of the ... objective was to discover key factors affecting consumer behaviour online purchasing in India. The data was gathered from 200 ... Guo Jun and Noor Ismawati Jaafar (2011) conducted a study on consumer's attitude towards online shopping. This research
Abstract. Online shopping is the most recent phenomenon in the Indian online space. Men and women of all. ages visit the e-commerce websites regularly and buy the necessaries of life. The objective of the study is to. understand the consumer awareness and preferences towards various products available online, to understand.
The growing number of Interent user in India provides a bright prospect for online shopping. If E-marketers know the ... To find out consumer behaviour towards online shopping in Vadodara city. ... Seconday data: The source of secondary data is in journals,articles, research papers,online sites, ...
DOI: 10.21474/IJAR01/8353 Corpus ID: 127159627; A STUDY OF CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO BANGALORE CITY, KARNATAKA INDIA. @article{A2019ASO, title={A STUDY OF CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO BANGALORE CITY, KARNATAKA INDIA.}, author={Chandan A}, journal={International Journal of Advanced Research}, year={2019}, url ...
The following are the objectives set based on the research questions discussed in the previous sectio n. 1. To identify the factor influencing towards consumer's satisfaction towards online ...
The study on the "Consumer behaviour towards online shopping" which is to find out why consumers prefer online shopping over offline shopping. Mainly in the retail industry online shopping has become popular, so that most of the big companies in the market depends both on the online and offline. But, this study throughs the light on the ...
Study of Consumer Buying Behaviour Towards Online Shopping in Selected Major Cities of India: Researcher: Khushboo Jain: Guide(s): ... as it has become a high income generating activity. newlineThe present research work is an attempt to study the buying behaviour of consumers with reference to online shopping in India. This study would ...
Consumer behavior towards online shopping is a field. of interest for both scholars and professionals because internet has greatly influenced the. preferences and buying pattern of custo mers ...
3. Na Li and Ping Zhang (2002) conducted a study on "Consumer Online Shopping Attitudes and Behavior: Research Assessment." The aim of this study was to analyze the current status of online shopping attitudes and behavior. The analysis of the study is done through 35 empirical articles and a conceptual model of online shopping is presented.
Ankur Kumar Rastogi (2010)[7] conducted the study on ―a study on Indian online consumers and their buying behaviour and the study attempts to analyze the features related to the buying behaviour of online shoppers. Consumer buying behaviour in respect of online shopping was studied using different socio-economic variables.