The Ultimate Guide to Tactical Planning

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Understanding Tactical Planning

Definition and importance of tactical planning.

Tactical planning can be defined as the process of formulating detailed action plans to achieve specific objectives within a set timeframe . It bridges the gap between strategic planning (which focuses on long-term goals) and operational planning (which deals with daily activities).

Tactical planning is vital because it ensures that the organization's strategy is translated into actionable steps that can be implemented by different departments and teams. It allows for the efficient allocation of resources, timely decision-making, and effective coordination among various stakeholders.

Let's dive deeper into the world of tactical planning and explore some additional aspects that make it an indispensable tool for organizations.

Key Elements of Tactical Planning

Successful tactical planning involves several key elements:

  • Clear objectives: Clearly defining the desired outcomes or goals helps align the efforts of individuals or teams.
  • Realistic timelines: Setting achievable deadlines ensures that tasks are completed on time.
  • Resource allocation: Determining the necessary resources (such as budget, manpower, and technology) guarantees smooth execution of the plan.
  • Effective communication: Ensuring that information flows seamlessly between departments and teams helps avoid misunderstandings and promotes collaboration.
  • Continuous evaluation: Regularly assessing the progress and adjusting the plan as needed ensures that objectives are met efficiently.

However, tactical planning goes beyond these key elements and encompasses various other factors that contribute to its effectiveness. One such factor is the involvement of cross-functional teams .

By involving individuals from different departments and areas of expertise, tactical planning benefits from a diverse range of perspectives. This diversity fosters creativity and innovation, as team members bring unique insights and ideas to the table. It also promotes a sense of ownership and accountability, as team members feel invested in the success of the plan.

Another important aspect of tactical planning is the consideration of potential risks and contingencies . While a well-crafted plan can lead to success, it is essential to anticipate and prepare for unforeseen challenges. By identifying potential risks and developing contingency plans, organizations can minimize disruptions and maintain progress towards their objectives.

Furthermore, effective tactical planning requires the utilization of appropriate tools and technologies. From project management software to communication platforms, leveraging the right resources can streamline processes, enhance collaboration, and improve overall efficiency.

In conclusion, tactical planning is a crucial component of organizational success. By formulating detailed action plans, considering key elements, involving cross-functional teams, anticipating risks, and utilizing appropriate tools, organizations can effectively translate their strategies into tangible results. So, embrace the power of tactical planning and unlock the full potential of your organization.

Steps in Tactical Planning

Identifying organizational goals.

The first step in tactical planning is to identify the organization's goals. These goals can be derived from the organization's mission statement or strategic plan. By clearly defining what the organization wants to achieve, you create a roadmap for the tactical planning process.

Organizational goals serve as the guiding light for all operational activities within a company. They provide a sense of direction and purpose, helping employees understand the bigger picture and how their individual contributions fit into the larger framework. When goals are well-defined, they can motivate and align teams towards a common objective, fostering collaboration and synergy across departments.

Conducting a Situation Analysis

Before diving into the planning process, it is important to conduct a comprehensive analysis of both internal and external factors that may impact the organization's ability to achieve its goals. This includes assessing the strengths, weaknesses, opportunities, and threats (SWOT) that the organization faces. Understanding the current situation enables you to make informed decisions and tailor your tactics accordingly.

An in-depth situation analysis not only helps in identifying potential obstacles and risks but also uncovers hidden opportunities for growth and improvement. By examining market trends, competitor strategies, and internal capabilities, organizations can gain a holistic view of their operating environment. This knowledge forms the foundation for crafting effective tactical plans that leverage strengths and mitigate weaknesses.

Developing Tactical Strategies

Once you have identified the goals and the situation, it's time to develop the tactical strategies to achieve the objectives. These strategies should be specific, measurable, achievable, relevant, and time-bound (SMART). By breaking down the overall objectives into smaller, manageable tactics, you can ensure that progress is made towards the ultimate goal.

Effective tactical strategies are the building blocks that bridge the gap between long-term goals and day-to-day operations. They outline the specific actions, resources, and timelines required to execute the plan successfully. By aligning tactics with the overall strategic direction of the organization, teams can work cohesively towards common milestones, driving progress and sustainable growth.

Tools for Effective Tactical Planning

Swot analysis.

A SWOT analysis is a powerful tool used to assess an organization's internal strengths and weaknesses, as well as external opportunities and threats. By identifying these factors, you can make strategic decisions that leverage your strengths, mitigate your weaknesses, capitalize on opportunities, and minimize threats. Conducting a SWOT analysis helps you understand the current state of your organization and make informed decisions in the tactical planning process.

When conducting a SWOT analysis, it's essential to involve key stakeholders from various departments within the organization. This collaborative approach ensures a comprehensive evaluation of internal factors, such as workforce skills and operational processes, and external factors like market trends and competitor activities. By gathering insights from diverse perspectives, you can uncover hidden opportunities and address critical weaknesses that may have been overlooked.

Gantt Charts

Gantt charts are visual representations of project schedules. They show the start and end dates of tasks, dependencies, and progress. Using Gantt charts can help you allocate resources, set realistic timelines, track progress, and identify potential bottlenecks or delays. Incorporating Gantt charts into your tactical planning process ensures effective project management and facilitates communication among team members.

One of the key benefits of using Gantt charts is their ability to provide a clear overview of the project timeline, allowing stakeholders to visualize the sequence of tasks and milestones. This visual representation not only helps in monitoring progress but also enables project managers to make informed decisions regarding resource allocation and task prioritization. Additionally, Gantt charts can be easily updated to reflect any changes in the project scope or timeline, ensuring that all team members are aligned and informed.

Project Management Software

Project management software enhances collaboration, streamlines communication, and improves productivity. These tools provide features such as task assignment, progress tracking, document sharing, and team messaging. By using project management software, you can centralize your tactical planning efforts, ensure transparency, and facilitate effective coordination among team members.

Furthermore, project management software offers real-time visibility into project progress, allowing team members to track tasks, monitor deadlines, and identify potential roadblocks. With features like interactive dashboards and customizable reports, project management software enables stakeholders to access critical information at a glance, fostering data-driven decision-making and proactive risk management. By leveraging these tools, organizations can optimize their tactical planning processes and drive successful project outcomes.

Challenges in Tactical Planning

Common pitfalls and how to avoid them.

Tactical planning can be challenging due to various factors. Some common pitfalls include lack of clarity in objectives, poor communication, inadequate resource allocation, and resistance to change. To avoid these pitfalls, it is essential to clearly define objectives, promote open and effective communication , allocate resources based on the plan's requirements, and foster a culture that embraces change and innovation.

Overcoming Resistance to Change

Resistance to change is a natural response to new tactics or strategies. To overcome this resistance, it is crucial to communicate the benefits and rationale behind the changes. Involve employees in the planning process, provide training and support, and encourage feedback and suggestions. By addressing concerns and involving stakeholders, you can create a positive environment that encourages acceptance and adoption of the tactical plan.

Measuring the Success of Tactical Planning

Key performance indicators (kpis).

Measuring the success of tactical planning involves defining key performance indicators (KPIs) that align with the organization's objectives. These can include metrics such as revenue growth, cost savings, customer satisfaction, employee productivity, or market share. Regularly monitoring and evaluating these KPIs allows you to assess the effectiveness of the tactical plan and make adjustments if needed.

Regular Review and Adjustment

Tactical planning is not a one-time event but an ongoing process. Regularly reviewing the plan, assessing its impact, and adjusting it based on changing circumstances is crucial to staying on track and achieving your goals. By embracing flexibility and adaptability, you can ensure that your tactical plan remains relevant and effective in a dynamic environment.

In conclusion, tactical planning is a vital component of organizational success. By understanding its definition, importance, and key elements, following the steps in the planning process, leveraging effective tools, overcoming challenges, and measuring success, you can create a solid foundation for achieving your goals. So, embrace the power of tactical planning and pave the way for your organization's continued growth and success!

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Tactical Decision Making: What It is and How to Use it Effectively

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Tactical decision making is all about making smart, quick choices to solve problems and achieve short-term goals. In this guide, you’ll learn practical steps to improve your tactical decision-making skills. We’ll cover everything from understanding what tactical decisions are, to gathering and analyzing information, to making and implementing your decisions.

What is Tactical Decision Making

Tactical decision making involves making quick and effective choices to handle immediate problems or seize short-term opportunities. Unlike strategic decisions, which focus on long-term goals and planning, tactical decisions are concerned with day-to-day operations and how to address issues as they arise.

In essence, tactical decision making is about taking action now to solve problems and achieve results in the short term. It’s important for managing routine tasks and responding to unexpected challenges, ensuring that things run smoothly and efficiently in the present.

Tactical Decision Making vs Strategic Decision Making

Tactical decision making focuses on immediate actions needed to address short-term challenges or opportunities. It involves day-to-day operations and ensures smooth functioning in the present. Decisions are typically quick, aimed at resolving specific issues, and often deal with operational efficiency, resource allocation, or managing unexpected situations.

Strategic decision making , on the other hand, is concerned with long-term goals and broader organizational objectives. It requires careful planning and analysis, focusing on setting direction for future growth and success. Strategic decisions often shape the overall mission, vision, and direction of a business, influencing areas like market positioning, innovation, and competitive advantage.

In summary, tactical decisions are short-term and operational, while strategic decisions are long-term and visionary. Both play crucial roles in ensuring a balanced and successful approach to managing a business or organization.

Explore more decision-making models that can guide both tactical and strategic choices effectively with our guide ‘ What Is a Decision-Making Model ’.

The Role of Tactical Decisions in Organizations

Tactical decisions are crucial for handling daily operations and addressing immediate problems within an organization. They serve as a bridge between high-level strategic planning and everyday tasks. For instance, when an unexpected issue arises, such as a supply chain disruption or a staffing shortage, tactical decisions provide quick solutions to keep things running smoothly. These decisions also play a key role in managing resources effectively, such as deciding how to allocate budgets or assign staff to different tasks based on current needs.

By focusing on operational efficiency, tactical decisions help streamline workflows and improve productivity. For example, a manager might adjust work schedules or implement new tools to enhance performance. Additionally, responding promptly to customer needs and feedback ensures high levels of satisfaction and loyalty. Tactical decisions also allow organizations to adapt swiftly to changes, like shifting marketing strategies in response to new competitors or evolving consumer preferences.

Principles of Effective Tactical Decision Making

To make the most of tactical decisions, it’s important to follow some key principles. These guidelines help ensure that your decisions are timely, well-informed, and actionable.

  • Act quickly : Make decisions promptly to address immediate issues and opportunities. Delaying can lead to missed chances or worsening problems.
  • Gather relevant information : Collect and use the most important facts and data to make informed choices. This helps ensure that your decision is based on solid evidence.
  • Consider all options : Look at different solutions and weigh their pros and cons. Exploring various possibilities helps you choose the best course of action.
  • Stay flexible : Be ready to adjust your decision if new information or unexpected changes arise. Flexibility helps you adapt to evolving situations.
  • Focus on implementation : Ensure that your decision is put into action effectively. Good planning and clear communication are key to making sure the decision leads to the desired results.
  • Monitor results : Keep track of how your decision is working out. Regularly review the outcomes and make adjustments if needed to stay on track.

Tactical Decision Making Process

Making effective tactical decisions involves a structured approach to ensure you address issues efficiently and achieve desired outcomes. Here’s a detailed look at each step in the tactical decision-making process:

Step 1: Identify the problem

Start by clearly defining what the issue is. This means understanding exactly what needs to be addressed and why it is important. Properly identifying the problem ensures you’re focusing on the right issue and not wasting time on less critical matters. It’s helpful to gather input from others who are affected by or involved in the problem to get a comprehensive view.

Step 2: Analyze the situation

Collect and review all relevant information about the problem. This includes data, facts, and insights that can help you understand the context and the factors influencing the issue. Analyzing the situation helps you see the problem from different angles and makes it easier to develop effective solutions. Use tools like SWOT analysis or root cause analysis if needed.

Step 3: Generate options

Brainstorm and develop a list of possible solutions or actions. Encourage creative thinking and consider a range of options, from conventional to innovative. Having multiple options gives you flexibility and increases the chances of finding the most suitable solution. Involve team members or stakeholders in this step to get diverse perspectives.

Step 4: Evaluate alternatives

Assess each option based on criteria such as feasibility, cost, benefits, and potential risks. Consider how well each option addresses the problem and what impact it will have. This step involves comparing the pros and cons of each alternative to determine which one is the most effective and practical.

Step 5: Make the decision

Choose the option that best meets your needs and aligns with your goals. Ensure that the decision is based on the evaluation of alternatives and is feasible given your resources and constraints. Make sure to document the decision and communicate it clearly to those who will be affected or involved in implementing it.

Step 6: Implement the decision

Put the chosen option into action by developing a detailed plan that includes specific steps, timelines, and responsibilities. Ensure that all necessary resources are allocated and that everyone involved understands their roles. Effective implementation requires clear communication and coordination to ensure that the decision is executed smoothly.

Step 7: Monitor and review

After implementing the decision, continuously monitor its effectiveness. Track key performance indicators and gather feedback to assess how well the solution is working. Be prepared to make adjustments if needed based on the results and any new information that arises. Regular review helps you stay on track and make improvements as necessary.

Tactical Decision Making Tools and Techniques

Using the right tools and techniques can significantly improve the effectiveness of your tactical decisions. Here’s a look at some valuable tools and methods that can help you make better choices:

1. Decision matrix

A decision matrix helps you compare different options based on specific criteria. By listing options and criteria in a table, you can score each option against the criteria to see which one stands out. This tool is useful for making objective, data-driven decisions and ensuring that all factors are considered

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2. SWOT analysis

SWOT analysis involves identifying the Strengths, Weaknesses, Opportunities, and Threats related to a decision or situation. This technique helps you understand the internal and external factors that can impact your options, providing a clearer picture of the potential outcomes.

3. Risk assessment

Risk assessment helps you evaluate the potential risks associated with each option. By identifying possible risks and their impact, you can make more informed decisions and develop strategies to mitigate those risks. This tool is crucial for avoiding negative consequences and ensuring that your decisions are safe and viable.

4. Cost-benefit analysis

Cost-benefit analysis compares the costs and benefits of each option to determine which one provides the most value. By calculating the expected outcomes and comparing them to the costs, you can choose the option that offers the greatest benefit for the least expense.

5. Pareto analysis

Pareto analysis helps prioritize issues or options based on their impact. By identifying the most significant factors that contribute to a problem (often referred to as the 80/20 rule), you can focus your efforts on the areas that will have the greatest effect.

6. Brainstorming

Brainstorming is a technique for generating a wide range of ideas and solutions. By encouraging free-thinking and creativity, this method helps you explore various possibilities and find innovative solutions to tactical problems.

7. Flowcharts

Flowcharts visually map out processes and decision paths, making it easier to understand and analyze how different options will play out. This tool is useful for visualizing complex decision-making processes and identifying potential bottlenecks or issues.

8. Gantt charts

Gantt charts are used for planning and tracking the implementation of decisions. By showing tasks, timelines, and dependencies, they help you manage the execution of your decisions and ensure that everything stays on schedule.

Benefits of Tactical Decision Making

1. quick problem resolution.

Tactical decision making allows you to address immediate issues swiftly, preventing problems from escalating and minimizing disruptions.

2. Enhanced flexibility

By focusing on short-term goals, tactical decisions enable you to adapt quickly to changing circumstances and unexpected challenges, keeping operations running smoothly.

3. Improved efficiency

Making timely, well-informed decisions helps streamline processes and allocate resources effectively, leading to more efficient operations and better use of time.

Better resource management

Tactical decision making helps ensure that resources are used optimally, addressing immediate needs and avoiding wastage or misallocation.

4. Increased responsiveness

The ability to make and implement decisions quickly allows you to respond effectively to new opportunities and emerging issues, keeping your organization agile and competitive.

5. Enhanced team coordination

Clear and decisive tactical decisions improve communication and coordination within teams, ensuring that everyone is aligned and working towards the same short-term goals.

6. Immediate impact

Tactical decisions can lead to quick improvements in performance and results, providing immediate benefits and progress towards achieving organizational objectives.

Challenges in Tactical Decision Making

Tactical decision making comes with its own set of challenges. Understanding these obstacles can help you navigate the [decision making process] more effectively.

1. Limited time

Tactical decisions often need to be made quickly, which can make it difficult to gather all the necessary information and weigh all options thoroughly. This pressure can lead to rushed decisions and potential oversights.

2. Incomplete information

You may not always have all the facts needed to make an informed choice. Making decisions with incomplete information can lead to less effective outcomes or unforeseen problems.

3. High pressure

The need for immediate action can create a high-pressure environment, making it harder to think clearly and make the best choice. Stress can impact decision quality and lead to mistakes.

4. Uncertainty

Unpredictable factors or rapidly changing conditions can make it challenging to foresee the consequences of your decisions. This uncertainty can affect the reliability of your choices.

5. Resource constraints

Limited resources, such as time, money, or personnel, can restrict your options and affect the feasibility of your decisions. Balancing resource constraints with the need for effective solutions can be challenging.

6. Potential for bias

Personal biases or preconceived notions can influence your decision-making process. Being aware of these biases is important to ensure that decisions are fair and based on objective criteria.

When to Use Tactical Decision Making

Tactical decision making is best used in situations that require quick, practical solutions to immediate problems or opportunities.

  • Addressing urgent issues - When a problem needs to be solved quickly to prevent it from getting worse or causing disruptions, tactical decisions provide timely solutions.
  • Responding to unexpected changes - If there are sudden changes or surprises, such as a shift in market conditions or operational challenges, tactical decisions help you adapt swiftly.
  • Managing daily operations - For routine tasks and everyday decisions that keep things running smoothly, tactical decision making ensures efficient and effective management.
  • Implementing short-term goals - When you need to achieve specific, short-term objectives, tactical decisions focus on practical steps to reach these goals promptly.
  • Handling immediate opportunities - When a new opportunity arises that needs quick action to take advantage of it, tactical decisions help you make the most of it efficiently.

Tactical Decision Making Examples

These examples show how tactical decision-making focuses on addressing immediate needs and solving problems as they arise, ensuring smooth day-to-day operations.

Inventory management

Imagine a clothing store sells out of a popular jacket much faster than expected. The store manager notices that many customers are asking for this jacket, so they make the decision to reorder a larger quantity right away. This is a tactical decision because it focuses on solving an immediate problem: meeting customer demand. By acting quickly, the manager ensures the store has enough stock to keep selling the jacket without delay, preventing customers from going elsewhere and increasing sales.

Workforce scheduling

A restaurant manager realizes that an unexpected sports event is drawing more customers than usual. Seeing the restaurant fill up fast, they decide to call in extra staff members who weren’t originally scheduled to work that day. This decision helps handle the sudden rush, ensuring customers get timely service and maintain a positive experience. It’s tactical because the manager is responding to an urgent situation, making a quick decision to improve operations in the moment.

Cost cutting

A small business notices a sudden drop in sales due to an economic downturn. The business needs to reduce costs quickly to stay afloat. The finance team decides to temporarily cut back on non-essential spending, like postponing a new office renovation or reducing the advertising budget. This decision helps the business save money immediately, ensuring that it can manage through the tough period without making more drastic long-term changes. Here, the decision is tactical because it addresses a short-term financial challenge while allowing the business to continue operating.

Tactical Decision Making with Creately

Creately ’s visual collaboration platform offers powerful features to support tactical decision making. By leveraging these features, Creately helps streamline your tactical decision-making process, enabling you to make faster, more informed decisions with your team.

Visual decision matrices

Use Creately to create decision matrices that visually compare different options. This helps you easily see which choice meets your criteria best, making it easier to choose the right solution quickly.

Real-time collaboration

Work together with your team in real time. Creately allows multiple users to edit and comment on diagrams simultaneously, ensuring everyone’s input is considered and decisions are made collaboratively.

Customizable templates

Start with customizable templates for decision-making processes like SWOT analysis, risk assessments, and flowcharts. These templates make it easy to organize and present information clearly.

Easy data integration

Import data and integrate it with your visual tools. This feature helps you use relevant information directly within your decision-making diagrams, making your analysis more accurate and efficient.

Interactive diagrams

Create interactive diagrams that can be easily updated as new information becomes available. This flexibility allows you to adapt your decisions as needed and keep everyone on the same page.

Comments and annotations

Add comments and annotations to diagrams to provide additional context and feedback. This feature helps clarify points, highlight important details, and facilitate discussions..

Flexible sharing options

Share your diagrams and decision-making outcomes with stakeholders via links, exports, or embedded views. This makes it easy to keep everyone informed and aligned with the decision-making process.

Task assignment and tracking

Assign tasks and track their progress directly within Creately with built-in project management tools. This feature helps manage the implementation of decisions by clearly defining responsibilities and deadlines.

Tactical decision making is crucial for managing immediate challenges and seizing short-term opportunities effectively. By understanding the principles, tools, and processes involved, you can make informed decisions that keep your operations running smoothly and help you achieve your short-term goals. While it comes with its own set of challenges, being aware of these obstacles allows you to navigate them more effectively. By applying the strategies and techniques outlined in this guide, you’ll be better equipped to handle everyday decisions with confidence and efficiency.

www.sciencedirect.com . (n.d.). Tactical Decision - an overview | ScienceDirect Topics. [online] Available at: https://www.sciencedirect.com/topics/engineering/tactical-decision .

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FAQs About Tactical Decision Making

How does tactical decision making differ from strategic decision making, why is tactical decision making important, what are the key elements of tactical decision making, how can i improve my tactical decision-making skills, how can organizations ensure effective tactical decision making, more related articles.

A Step-by-Step Guide to the Critical Decision Making Model

Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

Tactical plan presentation: A comprehensive guide

Learn to create a clear, concise, and persuasive presentation that gets results.

Raja Bothra

Building presentations

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Welcome to the world of tactical planning presentations, where strategy, and effective communication come together to create a winning formula.

In this comprehensive guide, we'll delve deep into the art of crafting impactful tactical plan presentations that leave a lasting impression.

What is tactical planning, and why is it important?

Before we dive into the nitty-gritty of tactical planning presentations, let's establish a solid understanding of what tactical planning is and why it holds such significance.

Tactical planning, often referred to as tactical strategy, is the process of formulating specific actions and steps to achieve short-term goals within an organization. It's all about the "how" when it comes to executing a broader strategic plan.

Picture this : You're in a business meeting, and your team is discussing how to gain an edge in the market. This is where tactical planning steps in. It helps you create a detailed action plan to conquer specific challenges, be it in digital marketing, business operations, or brand remodeling.

Difference between tactical plan vs. strategic plan

Understanding the distinction between a tactical plan and a strategic plan is crucial for effective decision-making. While both are essential in the grand scheme of things, they serve different purposes.

A strategic plan is like the North Star guiding an organization on its journey. It's a long-term vision that outlines the overarching goals and objectives, often spanning several years into the future. Think of it as the blueprint for the organization's destiny.

In contrast, a tactical plan is the GPS system for the here and now. It's all about zooming in on the short-term, laying out the precise steps required to achieve the lofty goals set by the strategic plan. Tactical plans are the practical, on-the-ground strategies that bring the big picture to life.

Let's draw a clearer distinction between the two:

Strategic plan: The north star

Time horizon: Strategic plans have a long time horizon, typically covering 3-5 years or even more. They provide the organization with a roadmap for the distant future.

Focus: The primary focus of a strategic plan is the big picture. It looks at the organization as a whole, outlining its high-level goals and objectives. This plan is the vision for where the organization wants to be down the road.

Level of detail: While strategic plans are essential guides, they are not bogged down by intricate details. They provide a broad framework for decision-making, offering guidance without delving into minute specifics.

Flexibility: Strategic plans need to be flexible enough to adapt to changes in the external environment. They serve as a compass, allowing the organization to adjust its course as needed while staying true to its long-term vision.

Developed by: Strategic plans are typically the brainchild of senior management, as they require a deep understanding of the organization's mission, vision, and long-term goals.

Tactical plan: The GPS system

Time horizon: Tactical plans are all about the short term, usually covering a period of 1 year or less. They break down the strategic plan into manageable, actionable steps.

Focus: Tactical plans shift the focus to specific projects or initiatives. They answer questions like, "What do we need to do right now to progress toward our strategic goals?"

Level of detail: Unlike their strategic counterparts, tactical plans are highly detailed. They get into the specifics, outlining precisely who does what, when, and how.

Flexibility: Tactical plans are less flexible than strategic plans. They are like a well-defined route that guides the organization's day-to-day activities toward the achievement of short-term objectives.

Developed by: Tactical plans are typically crafted by middle management, as they require a deep understanding of the organization's day-to-day operations and the ability to execute specific tasks.

KPIs and metrics to add in tactical plan presentation

When it comes to crafting a winning tactical plan presentation, data is your best friend. Key Performance Indicators (KPIs) and metrics are the compasses that help you stay on course. Here are some essential ones to consider:

  • Conversion rate : How effective are your tactics in turning potential customers into paying ones?
  • ROI (return on investment) : Are your actions delivering a positive financial return?
  • Click-through rate (CTR) : What percentage of your audience is taking action based on your presentation?
  • Customer acquisition cost (CAC) : How much does it cost to gain a new customer?
  • Churn rate : Are you retaining your existing customers?

Incorporating these metrics into your tactical plan presentation demonstrates your commitment to data-driven decision-making.

How to structure an effective tactical planning presentation

Now that you're armed with the knowledge of what a tactical plan is and the metrics you need to focus on, let's talk about the structure of an effective presentation.

1. Title slide : Your PowerPoint presentation begins with a compelling title slide. Make it clear and concise, using a PowerPoint template that reflects your brand's identity. Remember, first impressions matter.

2. Agenda : Provide your audience with a roadmap of what to expect. Use a clean and straightforward slide to outline the topics you'll cover.

3. Understanding the situation : This section dives into the nitty-gritty. Here, you'll discuss the current market scenario, your competition, and the challenges you're facing. Incorporate presentation slides with charts, graphs, and visuals to make data more digestible.

4. Setting objectives : What are your goals and objectives? Use this section to outline them clearly. Whether it's increasing market share, improving customer satisfaction, or boosting revenue, make it known.

5. Strategy and tactics : Here's where the rubber meets the road. Detail your tactical marketing strategy, action plan, and the specific tactics you'll employ. Ensure your slide design is clean and easy to follow.

6. Metrics and KPIs : Highlight the key performance indicators and metrics you mentioned earlier. Use visuals like charts and graphs to illustrate trends and progress.

7. Implementation timeline : Create a visual representation of your timeline. A presentation template for timelines can be incredibly helpful in conveying this information effectively.

8. Budget allocation : Discuss your budget allocation for each tactic. Clearly show how resources will be distributed.

9. Conclusion : Summarize the key takeaways from your presentation. Reiterate the importance of your tactical plan.

10. Q&A : Open the floor for questions and discussions. Encourage engagement from your audience.

11. Thank you : End your presentation on a positive note. Thank your audience for their time and attention.

Do's and don'ts on a tactical planning presentation

To ensure your tactical plan presentation hits the mark, here are some do's and don'ts to keep in mind:

  • Keep it concise : Avoid information overload. Stick to the most critical points.
  • Practice : Rehearse your presentation multiple times to ensure a smooth delivery.
  • Engage your audience : Encourage questions and discussions to make it interactive.

Don'ts:

  • Overcomplicate : Keep your language simple and jargon-free. Your audience should easily grasp your message.
  • Rush : Take your time during the presentation. Speak clearly and at a moderate pace.
  • Ignore visuals : Visual aids like charts and graphs can enhance understanding. Don't rely solely on text.
  • Forget to follow up : After your presentation, follow up with your audience to address any remaining questions or concerns.

Summarizing key takeaways

  • Tactical planning is vital for short-term goal achievement within an organization, focusing on specific actions and steps.
  • Difference between tactical and strategic plans: Strategic plans are long-term and high-level. Tactical plans are short-term and detailed.
  • Metrics like conversion rate, ROI, CTR, CAC, and churn rate are crucial in tactical planning presentations.
  • Structure your presentation with key sections, including objectives, strategy, metrics, and a Q&A session.
  • Do's include keeping it concise, practicing, and engaging the audience.
  • Don'ts involve avoiding jargon, rushing, and neglecting visual aids.
  • Follow up with your audience after the presentation for further discussions.

1. What is a tactical planning presentation, and how does it differ from a business plan?

A tactical planning presentation, often referred to as a tactical plan ppt powerpoint presentation, is a visual representation of the specific actions and strategies a business or organization intends to implement to achieve short-term objectives. It's distinct from a business plan, which outlines long-term goals and overall strategies.

2. Where can I find a tactical planning ppt template to create my presentation?

You can easily find a tactical planning ppt template, which is a pre-designed set of slides with the name "tactical planning powerpoint template, powerpoint presentation file, best tactical action planning ppt powerpoint presentation." These templates are completely editable in powerpoint, google slides and can help you create a professional-looking tactical planning powerpoint presentation.

3. Can you provide some tips for designing an effective tactical planning powerpoint presentation?

To design an impactful tactical planning powerpoint presentation, focus on using ppt design principles, such as clean and organized ppt slides, infographics, and ppt powerpoint slide presentation styles information. Ensure that your ppt powerpoint presentation layouts guide is visually engaging and conveys your strategy clearly.

4. What are some common elements included in a tactical planning presentation for marketing and commercial advancement?

A tactical planning presentation for marketing and commercial advancement typically covers marketing plans, marketing strategies, media tactical plans, communication plan, strategy plan, and a 30 60 90 day plan. It may also include ppt slide templates and icons ppt to enhance communication.

5. How can I effectively communicate a tactical plan for market domination using a powerpoint presentation?

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Tactical Planning: Creating a Tactical Plan for Your Business

ProjectManager

Tactical planning is the practical counterpoint to strategic planning, which describes the overall direction of an organization. Tactical planning tells you how to get there. It’s about execution and, therefore, critical to achieving your strategic goals.

This concept is an important part of project portfolio management (PPM) and project management offices (PMOs). Let’s dive a bit deeper into the subject and explain how it differs from other types of planning, its benefits and more.

What Is Tactical Planning?

Tactical planning describes the action steps, strategies and projects that are deployed by the different departments of an organization, such as sales, marketing, product development and others to contribute to the accomplishment of strategic goals. It breaks down the long-term strategic plans of more than two or three years into short-term plans.

In general, tactical planning is in response to an immediate issue or situation. This can apply to a business or a project team. A strategic plan is responding to where a business wants to be in a long time, but tactical planning can also be used to submit a bid by creating a viable proposal that will win your company that business.

To achieve the strategic goals of a business, tactical plans include focused goals, steps to reach these goals and a timeline in which to achieve them. To organize and manage this process, businesses employ project management techniques and tools, such as project management software.

ProjectManager is award-winning project management software that has robust Gantt charts that help plan the tactical steps on a visual timeline. Our Gantt charts organize tasks, set milestones and link all four types of task dependencies to avoid costly delays. You can also filter for the critical path to identify essential tasks and then set a baseline to track project variance in real time. Get started with ProjectManager today for free.

ProjectManager's Gantt chart

Tactical planning is one of three types of planning employed by businesses. The other two are strategic planning and operational planning, which we’ll get to in a moment.

Tactical Planning vs. Strategic Planning

Tactical planning and strategic planning are two different levels in the organizational planning of an organization. Strategic plans are high-level view goals of an organization, drafted by company owners, boards of directors and the top-level management team.

Tactical planning isn’t as long-term as strategic planning. It outlines the short-term steps that need to take place to achieve the strategic goals of the strategic plan. Tactical planning is specific, short term with clear deliverables , while strategic planning identifies broader decisions, is long term and has clear goals.

Tactical Planning vs. Operational Planning

Tactical plans can be used by departments within a business to develop and measure their functionality, but it’s different from operational planning. Operational planning is done by the lower layer of management.

Operational planning directs the everyday operations of the business departments. This goes to the most specific guidelines for business processes and daily activities of employees. So if we’re talking about a manufacturing plant, it would include the different standard operating procedures for production workers.

Benefits of Tactical Planning

The longest trip starts with the first step. This applies to how strategic goals benefit from tactical planning. But there are more benefits to tactical planning, a few of which we define below.

Connects All Levels of Management in an Organization

There are three levels to any organization. The top is the board of directors, chief executive or managing director. This is the administrative or managerial level. Then there are department managers, who are the middle level, who execute the plans from the top. After that, there’s the lower level or supervisory/operational level of management. These are supervisors, foremen, etc., who assign and manage the work of the teams. Tactical planning is the string that ties all these levels together and ensures that they’re working collaboratively.

Breaks Down Long-term Strategic Goals Into Actionable, Short-term Projects

As noted, strategic goals are long-term goals that a business wants to accomplish. Once defined, however, they need to be broken down into smaller projects or tasks that, step-by-step, will let the business reach that future target. Tactical planning takes the aspirational goals of the business and makes a practical roadmap that gets the business from where it is to where it wants to be.

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Helps Decision Makers Allocate Organizational Resources Strategically

Organizations have limited resources and each department within the organization is likely competing for those resources. Strategic and tactical planning makes it easier to decide what money should be spent on marketing, production and sales as well as other resources. Resources should be spent on the areas that contribute the most to the completion of strategic goals. That’s the criteria to prioritize them when making tactical plans.

What Is a Tactical Plan?

Now that we know what tactical planning is and why it’s beneficial, it’s time to look at the elements that make up a tactical plan. While creating a tactical plan varies from one business to the next depending on their goals, any successful one will have these key elements.

SMART Tactical Goals

Before you can plan to achieve your goals you have to have them. As the top-level management starts to think about what their long-term goals are, they should make sure they’re SMART. That’s an acronym for specific, measurable, achievable, realistic and time-bound.

Next, you need to establish a timeline . That is, create a deadline and work backward to make a timeline in which you’ll be able to plot the tasks or steps that will get you there. This will improve your chances of reaching that end goal.

Action Steps & Projects

Those tasks are also called action steps, which take you from where you are to where you want to be by your deadline. However, bigger strategic goals and bigger organizations not only require action steps but actual projects, which are more involved. You’ll have to think about risk management, resource management , task management, etc.

Related: 8 Free Risk Management Templates for Excel

Deliverables

Deliverables describe the quantifiable goods or services that are provided throughout and after a project. You’ll want to identify these deliverables, which can be done by using a work breakdown structure . Once you have your deliverables identified, you can also identify the tasks needed to get them.

Resources are anything you’ll need to execute your tactical plan, such as materials, workforce, equipment, finance, outsourcing products and more. Managers need to identify the resources they’ll need and use the timeline to schedule those resources when they’re needed.

Key Performance Indicators (KPIs)

Once you execute your tactical plan you’ll need a ruler by which to measure its success or lack thereof, which is what KPIs are. Some KPIs are revenue, new customers, etc.

Tactical Planning Example

Let’s imagine a large appliance manufacturing company that has drawn the following strategic goals for the next two to five years. In this example, we’ll illustrate how those high-level views of strategic goals can be translated into more specific tactical plan goals and action steps .

Strategic Goals

  • Increase our net revenue by 20 percent and profit margin by 10 percent
  • Cut manufacturing costs by 15 percent
  • Improve our customer satisfaction level by 25 percent

Tactical Plan Action Steps per Department

Here are the action steps for key departments of this company. All of these activities work together cohesively to achieve the strategic goals outlined above.

Production & Procurement

  • Find suppliers that offer raw materials and components at a lower price
  • Outsource and/or offshore a portion of the production process overseas to reduce production costs and increase the profit margin
  • Use the excess production capacity to create new products to open new markets and support the objective of increasing revenue
  • Optimize the production line to increase its resource capacity
  • Purchase machinery to automate the production process and cut down labor costs

Marketing & Sales

  • Find new market opportunities for new products through market research tactics
  • Create a website to attract customers online
  • Partner with online vendors to open new distribution channels
  • Create a mobile app that customers can use to learn more about our product and contact our support team

Customer Service

  • Open physical locations where users can bring or send their products for maintenance
  • Improve the responsiveness of the customer service department by hiring more customer service representatives
  • Use the website as a new way to respond to customers by creating a chatbot that answers the most commonly asked questions and directs customers to human customer service representatives

Product development

  • Develop products that target new niches as recommended by the market research findings
  • Develop new models that are cheaper to produce but retain most of the positive attributes of the current products
  • Creating more energy-efficient models which has been known to be a recurring issue for existing customers

To execute each of these tactical action steps, the tactical-level managers will need to define a timeline, estimate the resources that will be required and establish key performance indicators and the tools that will be used to track them.

As discussed above, whenever you create a tactical plan for a business department you must make sure that it aligns with the larger strategic plan of your organization. This free strategic plan template for Word is a great tool for gathering the key elements that will help you define the overall direction of your business in the future, such as its operations plan, marketing plan and business objectives.

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How ProjectManager Helps You Track Your Tactical Plan

Project management software can help you with tactical planning, executing those plans and then tracking them. ProjectManager is award-winning project management software that can plan, manage and track your tactical plan in real time. Not only does our software have powerful Gantt charts, but multiple project views, such as kanban boards, task lists, sheet and calendar views. That means teams can collaborate across departments in the same tool with the live data to keep them on the same page.

Allocate Resources and Track Resource Utilization

Being able to plan, allocate and track your resources is vital if you want to deliver on your strategic goals. Our software lets you set the availability of your team, including PTO and global vacations, which makes assigning them to tasks easier. You can track how much work they’re doing and labor costs on our secure timesheets. Then go over to the workload chart to see if anyone is overallocated. If they are, balance the team’s workload from the chart to keep them productive and working at capacity.

Track Costs With Real Time Dashboards

Whenever you need a high-level overview of your project, toggle over to our real-time dashboard. It automatically collects live data and displays it in easy-to-read graphs and charts that show KPIs, such as time, cost, workload and more. There’s no time-consuming setup required as in lightweight alternative products. It’s a status report whenever you want one. If you need a status report, portfolio report or reports on workload, timesheets and more, visit our reporting features. You can filter all reports and easily share them to keep stakeholders updated.

Related Organizational Planning Content

If you want to read more about business strategy and planning projects to achieve those long-term goals, we’ve got plenty. Our website is a destination for all things project management and related topics, with weekly blogs, guides, tutorial videos and free templates. Here’s a sampling of some of the strategic-related content you’ll find on our site.

  • Strategic Planning in Business
  • Strategic Project Management: Planning Strategic Projects
  • Strategic Plan Template for Word (Free Download)
  • Project Alignment: Aligning Your Project to Business Strategy
  • Project Prioritization: How to Prioritize Projects & Strategy

ProjectManager is online project management software that connects teams whether they’re in the office, out in the field or anywhere in between. You can share files, comment at the task level and stay updated with email notifications and in-app alerts. Get features to manage risk, resources and tasks to keep your tactical plans running smoothly. Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects. Get started with ProjectManager today for free.

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Tactical Plan

  • 1.1 Purpose
  • 1.3 Components
  • 1.4 Importance
  • 1.5 History
  • 1.6 Benefits
  • 1.7 Pros and Cons
  • 1.8 Examples
  • 3 References

Definition of Tactical Plan

A tactical plan is a short-term, detailed action plan that outlines the steps, resources, and timelines required to achieve the objectives set forth in a company's strategic plan. Tactical plans typically focus on a period of one to three years and are developed by middle-level management to support the broader goals and vision of the organization.

The purpose of a tactical plan is to provide a clear roadmap for implementing the strategic plan at the operational level. It translates strategic objectives into actionable tasks, assigns responsibilities, and allocates resources to ensure the organization achieves its goals within the specified timeframe.

The role of a tactical plan is to bridge the gap between the strategic plan and the day-to-day operations of a company. Tactical plans help translate the organization's broader goals into specific, measurable actions that can be executed by different departments and teams. This ensures that all employees are aligned with the company's strategic direction and working towards achieving the same objectives.

Key components of a tactical plan include:

  • Objectives : Clearly defined, measurable goals aligned with the strategic plan and to be achieved within the tactical planning period.
  • Tasks : Specific actions and tasks must be completed to achieve the objectives.
  • Responsibilities : Assignment of tasks to specific departments, teams, or individuals, along with clear expectations and accountability.
  • Resources : Identification and allocation of the necessary resources, such as personnel, funding, equipment, and technology, required to complete the tasks.
  • Timeline : A schedule outlining the start and end dates for each task, as well as any dependencies or milestones that need to be met along the way.

Tactical planning is important because it ensures the effective implementation of a company's strategic plan. By breaking down strategic objectives into actionable tasks, tactical plans enable organizations to monitor progress, track performance, and adjust as needed. This helps to maintain focus on the company's overall goals and ensure that all teams and departments are working together towards a common vision.

Tactical planning has its roots in military strategy, where the term "tactics" refers to the specific actions and maneuvers used to achieve a broader strategic objective. In business, tactical planning evolved as a way to bridge the gap between high-level strategic planning and day-to-day operations, ensuring that organizations can effectively execute their strategies and achieve their goals.

  • Provides a clear roadmap for implementing strategic objectives.
  • Ensures alignment between the organization's goals and day-to-day operations.
  • Enables effective allocation of resources and assignment of responsibilities.
  • Facilitates monitoring, tracking, and adjusting the plan as needed.
  • Enhances communication and coordination among different departments and teams.

Pros and Cons

  • Helps translate strategic objectives into actionable tasks, making it easier for employees to understand and execute their roles.
  • Provides a clear, measurable plan that enables organizations to track progress and adjust as needed.
  • Enhances communication, collaboration, and coordination across different departments and teams.
  • May require significant time and effort to develop, particularly if the organization has a complex structure or operates in a rapidly changing environment.
  • May need frequent updating and revisions to remain relevant and aligned with the strategic plan.
  • A software company's strategic plan includes the goal of expanding its customer base by 20% within two years. The tactical plan may involve specific actions such as launching a new marketing campaign, developing a referral program, and hiring additional sales representatives to achieve this objective.
  • A retail company's strategic plan calls for increasing its market share by opening five new stores within the next year. The tactical plan would detail the steps required to achieve this goal, such as identifying suitable locations, negotiating lease agreements, designing store layouts, hiring and training staff, and managing inventory and logistics for each new store.
  • A manufacturing company's strategic plan aims to reduce production costs by 10% over the next three years. The tactical plan could outline initiatives such as implementing lean manufacturing techniques, investing in more efficient equipment, streamlining the supply chain, and optimizing labor utilization to achieve this cost reduction.

In summary, a tactical plan is a short-term, detailed action plan that helps organizations implement their strategic plans by breaking down objectives into specific tasks, assigning responsibilities, allocating resources, and establishing timelines. Tactical planning is crucial for ensuring that all departments and teams within a company are aligned with its strategic direction and working together to achieve common goals. By effectively developing and executing tactical plans, organizations can increase their chances of success and achieve their strategic objectives.

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What is Tactical Planning and How to Implement It?

What is Tactical Planning and How to Implement It?

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  • Key Takeaways

Tactical planning ensures that short-term actions are directly aligned with long-term strategic objectives.

It involves creating specific, actionable steps that can be implemented to achieve immediate goals.

Successful tactical plans require the ability to adapt to changing circumstances and feedback.

Proper allocation of resources, including time, budget, and personnel, is crucial for effective tactical planning.

Regular tracking and assessment of progress help in making necessary adjustments to stay on course.

Engaging and equipping the team with the necessary tools and training is essential for successful execution of the plan.

Tactical planning is the process of breaking down overarching strategic goals into actionable steps that can be implemented in the short term.

It involves detailed planning and execution to ensure that every task aligns with the broader objectives of the organization. But how can businesses ensure that their tactical plans are effective and lead to tangible results?

  • What is Tactical Planning?

Tactical planning is the process of breaking down strategic plans into actionable short-term objectives. It involves creating detailed plans that outline specific steps and resources needed to achieve goals set by higher-level strategic planning. Typically, tactical plans cover a period of one year or less and focus on the “how” aspect of achieving the strategic vision of an organization.

Why is Tactical Planning Important?

  • Enhances Organizational Efficiency

Tactical planning streamlines processes and ensures that all team members understand their roles and responsibilities. By having clear, detailed plans, organizations can eliminate ambiguity, reduce redundancies, and optimize resource allocation, leading to improved efficiency across all departments.

  • Improves Decision-Making

Tactical planning provides a framework for making informed decisions quickly. With clear guidelines and well-defined steps, managers can make decisions that align with the organization’s strategic objectives. This structured approach helps avoid impulsive decisions and ensures consistency in actions taken by different teams.

  • Connects All Levels of Management

Connects All Levels of Management

Tactical plans serve as a bridge between strategic plans and operational activities. They translate the high-level strategic goals into specific actions for middle and lower management, ensuring that every level of the organization is aligned. This connection fosters better communication and collaboration across departments.

  • Facilitates Achievement of Strategic Goals

Facilitates Achievement of Strategic Goals

By breaking down strategic goals into smaller, manageable tasks, tactical planning makes it easier to achieve long-term objectives.

It provides a clear roadmap with milestones that help track progress and make adjustments as needed. This systematic approach ensures that the organization stays on course to achieve its strategic vision.

  • Provides Flexibility and Adaptability

Provides Flexibility and Adaptability

Tactical planning allows organizations to be flexible and adapt to changes in the environment. Since tactical plans are short-term and detailed, they can be adjusted quickly in response to new opportunities or threats.

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This adaptability ensures that the organization can respond effectively to dynamic market conditions and remain competitive.

Tactical vs Strategic Planning

  • Strategic Planning Overview

Strategic planning is a high-level process that defines the long-term vision and goals of an organization. It involves setting broad objectives that guide the overall direction of the business.

This type of planning focuses on the big picture, considering factors such as market trends , competitive landscape, and future opportunities. Strategic plans are typically developed by senior management and are intended to steer the company toward sustained growth and success over several years.

  • Tactical Planning Overview

Tactical Planning Overview

Tactical planning, on the other hand, is more focused on the short-term actions and steps needed to achieve the strategic goals.

It breaks down the broader strategic objectives into specific, actionable tasks that can be executed within a shorter timeframe, usually ranging from a few months to a year.

Tactical plans are more detailed and are often handled by middle management. They ensure that day-to-day operations align with the strategic vision, addressing immediate challenges and optimizing resources to meet specific targets.

  • How They Complement Each Other

Strategic and tactical planning are interdependent and complement each other in driving organizational success. Strategic planning provides the overarching goals and direction, while tactical planning translates these goals into practical steps and actions.

Without strategic planning, tactical efforts may lack coherence and direction, potentially leading to inefficiency and misalignment with the long-term vision.

Conversely, without tactical planning, strategic goals remain theoretical and unachievable. Together, they ensure that both long-term aspirations and short-term actions are aligned, enabling the organization to progress effectively toward its objectives.

7 Steps for Creating Tactical Planning

  • Step 1: Understand Strategic Objectives

The foundation of tactical planning is a clear understanding of your strategic objectives. Strategic objectives define the long-term vision and goals of your organization.

Aligning your tactical plan with these objectives ensures that all actions contribute to the overall mission. Begin by reviewing the strategic plan and identifying key priorities.

  • Step 2: Define Specific Goals and Objectives

Once you understand the strategic objectives, it’s time to define specific goals and objectives for your tactical plan. These should be clear, measurable, and achievable within a shorter timeframe.

Break down the strategic objectives into manageable tasks and set targets for each goal. This helps in maintaining focus and measuring progress effectively.

  • Step 3: Develop Detailed Action Plans

With specific goals in place, develop detailed action plans to achieve them. Outline the steps required, resources needed, and potential obstacles.

Each action plan should include a sequence of tasks, dependencies, and milestones. A well-structured action plan provides a roadmap for your team to follow and ensures all activities are aligned.

  • Step 4: Assign Roles and Responsibilities

Assigning roles and responsibilities is crucial for the execution of your tactical plan. Clearly define who is responsible for each task and what their specific duties are.

Ensure that everyone understands their role and how they contribute to the overall objectives. Effective delegation and accountability are key to successful implementation.

  • Step 5: Set Timelines and Deadlines

Setting timelines and deadlines is essential to keep the plan on track. Establish realistic deadlines for each task and ensure they align with the overall timeline of the project.

Regularly review the progress and adjust the schedule as needed. Timely completion of tasks helps maintain momentum and prevents delays.

  • Step 6: Conduct Risk Assessments

Risk assessment is a critical step in tactical planning. Identify potential risks and challenges that could impact the plan.

Analyze the likelihood and impact of each risk, and develop mitigation strategies. Being proactive about risks ensures that you are prepared to handle unforeseen issues.

  • Step 7: Implement Monitoring and Evaluation Mechanisms

Implementing monitoring and evaluation mechanisms is essential to track progress and measure success. Establish key performance indicators (KPIs) to assess the effectiveness of the plan.

Regularly review performance data and adjust the plan as needed. Continuous monitoring and evaluation help in identifying areas for improvement and ensuring the plan stays on course.

How to Implement Tactical Planning?

  • Communicate & Align

Effective communication is the cornerstone of successful tactical planning. Start by ensuring that everyone understands the plan and its objectives. This involves clear, consistent communication across all levels of the organization.

Additionally, gaining buy-in from key stakeholders is crucial. When team members feel involved and understand their role in the plan, they are more likely to be committed to its success.

  • Leverage Tools & Templates

Utilizing project management tools and templates can significantly streamline the tactical planning process. These tools help in organizing tasks, setting deadlines, and tracking progress.

Templates can provide a standardized approach, making it easier to replicate successful strategies in future projects. Leveraging these resources ensures that the plan is executed efficiently and effectively.

  • Empower & Hold Accountable

Empowering team members by giving them ownership of specific tasks fosters a sense of responsibility and commitment. However, empowerment should be coupled with accountability.

Clearly define roles and responsibilities, and set up mechanisms to monitor progress and performance. Regular check-ins and performance reviews can help in identifying issues early and ensuring that everyone remains on track.

  • Be Flexible & Adaptable

The business environment is constantly changing, and your tactical plan needs to be adaptable. Flexibility is essential for responding to unforeseen challenges and opportunities.

Encourage a culture of continuous improvement where feedback is valued, and adjustments are made as needed. Being open to change and ready to pivot when necessary ensures that the plan remains relevant and effective.

Examples of Tactical Plans

  • 1. Increasing Enterprise Sales

Increasing enterprise sales requires a comprehensive tactical plan. First, identify target markets and key accounts that can drive significant revenue. Next, set specific sales goals and timelines, ensuring they align with overall business objectives.

Develop targeted marketing campaigns to generate leads and use data analytics to track performance. Empower your sales team with training, tools, and resources to close deals effectively. Finally, regularly review and adjust the plan based on market feedback and sales data to stay on track.

  • 2. Strengthening Brand Positioning

To strengthen brand positioning, start with a clear understanding of your brand’s unique value proposition. Conduct market research to understand customer perceptions and competitor strategies.

Develop a brand messaging framework that communicates your values, mission, and unique selling points consistently across all channels.

Invest in high-quality content marketing , social media engagement, and PR activities to build brand awareness. Monitor brand perception through customer feedback and brand sentiment analysis, and adjust your tactics as necessary to maintain a strong market presence.

  • 3. Hiring a New Development Team

Hiring a new development team involves a strategic approach to ensure you attract and retain top talent. Begin by defining the specific skills and experience required for the team. Craft detailed job descriptions and leverage multiple recruitment channels, including job boards, social media, and industry networks.

Implement a rigorous interview process to assess technical abilities and cultural fit. Offer competitive compensation packages and create an onboarding program that supports new hires in integrating smoothly into the company. Continually invest in professional development and team-building activities to foster a positive and productive work environment.

Tactical planning bridges the gap between strategic goals and day-to-day operations. By focusing on specific, short-term actions, businesses can effectively implement strategies and achieve their objectives.

Whether it’s increasing sales, strengthening brand positioning, or hiring a new development team, a well-crafted tactical plan ensures that every step is aligned with overall business goals.

Remember, successful tactical planning requires clear goals, detailed actions, regular monitoring, and flexibility to adapt as needed. Implement these principles, and your business will be well-equipped to navigate challenges and seize opportunities.

  • What are some examples of tactical planning?

Examples of tactical planning include increasing enterprise sales, strengthening brand positioning, and hiring a new development team. Each involves specific short-term actions that support broader strategic goals.

  • What is tactical planning in management?

Tactical planning in management refers to the process of creating short-term, specific plans that align with a company’s long-term strategic objectives. It involves setting detailed goals and actions to achieve immediate outcomes.

  • Tactical planning is also known as?

Tactical planning is also known as operational planning, focusing on short-term actions to meet strategic objectives. It bridges the gap between high-level strategic plans and daily operations.

  • What are the types of tactical planning?

Types of tactical planning include operational, contingency, and competitive planning. Each type focuses on different aspects of achieving short-term goals aligned with strategic objectives.

  • Tactical planning vs strategic planning: what’s the difference?

Tactical planning focuses on short-term, specific actions to achieve immediate goals, while strategic planning involves long-term, broad goals set by top management. Tactical plans support and implement strategic plans.

  • What is the tactical planning process?

The tactical planning process includes understanding strategic objectives, setting specific goals, developing action plans, assigning roles, setting timelines, assessing risks, and monitoring progress. It’s a structured approach to achieve short-term goals.

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Home » Blog Actio Software » Strategic, tactical, and operational planning: What they are and their differences

Strategic, tactical, and operational planning: What they are and their differences

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Strategic, tactical, and operational planning: What they are and their differences

Planning is essential to ensure objectives are effectively and efficiently achieved.

However, often, the terms “strategic planning,” “tactical planning,” and “operational planning” are used interchangeably when, in reality, they represent different levels and processes of planning. 

With that in mind, in this blog, we will explore what each type of planning involves and their key differences. Happy reading! 

What you will find on this blog:

Differences between strategic, tactical, and operational planning

To elucidate the distinctions between strategic, tactical, and operational planning, it is helpful to imagine that each seeks to answer distinct questions, bringing the company closer to its primary objectives.

In summary, the strategy addresses the “what,” tactics the “how,” and operations the “action.” Below, we will explore each of them in detail.

What is strategic planning?

Strategic planning is the foundation upon which the entire organizational structure stands, establishing the company’s long-term vision and outlining the paths to achieve global objectives. 

In this sense, the company's mission, vision and values ​​are defined, in addition to analyzing the external and internal environment.

Strategic actions, designed for the long term, generally cover a period of 5 to 10 years. With a broad approach to the organization, excessive details that would be difficult to predict for such a distant horizon are avoided.

This process is essential to minimize disparities between planned and executed actions; providing a solid foundation for adapting to changes in the business environment.

However, it is crucial to continuously review and update strategic planning to ensure that the information remains relevant and can underpin decisions. 

Main characteristics of strategic planning

  • Comprehensive vision: Strategic planning involves a global view of the organization, considering its mission, vision, values, and long-term objectives.
  • Executive responsibility: The responsibility for formulating and implementing strategic planning falls on the company’s senior management and key executives.
  • Long-term: Strategic planning covers broader time horizons, usually five to ten years, allowing the organization to set and achieve long-term goals and adapt to changes in the external environment.

Senior management and key executives are responsible for leading the strategic planning process; ensuring that the strategies adopted are aligned with the organization’s long-term vision and the conditions of the external environment.

Also read: How to create a strategic plan with the Balanced Scorecard (BSC)

What is Tactical Planning?

What is Tactical Planning?

Tactical planning is responsible for establishing goals and conditions for the actions to be carried out outlined in strategic planning. Moreover, assessing and monitoring risks to address them effectively is essential.

While strategic planning covers the entire organization, tactical planning operates on a more limited scale. It is implemented at the departmental level, sometimes focusing on specific end-to-end processes.

Given its more specific focus, decisions in tactical planning can be made by leaders who hold positions between senior management and operational levels; such as board executives and managers.

A distinctive feature of tactical planning is the timing of when actions are implemented; usually 1 to 3 years, addressing a nearer future than strategic planning, that is, the medium term.

Main characteristics of tactical planning

  • Specificity: Tactical actions are detailed and directed towards specific areas of the organization.
  • Departmental responsibility: Each department or functional unit develops and implements its tactical strategies.
  • Short and medium term: Tactical planning generally covers one to three years, adapting to changes and demands in the business environment.

Middle managers are primarily responsible for executing tactical planning, ensuring that daily operations are aligned with the company’s short- and medium-term objectives.

What is operational planning?

Operational planning is the starting point for implementing the actions and goals outlined by tactical planning; aiming to achieve the objectives established in strategic decisions. 

Additionally, this plan focuses on short-term activities, typically with a 3-6 month horizon.

All sectors of the organization are involved in this process, dedicating themselves to monitoring daily activities to ensure execution; according to defined procedures and achieve specific results.

Main characteristics of operational planning

  • Execution responsibility: The responsibility for implementing operational planning falls on supervisors, team managers, and operational staff who carry out the company’s daily activities.
  • Short-term: Operational planning generally covers a short-term time horizon, ranging from weeks to a year, focusing on immediate actions and day-to-day operations.
  • Specificity and detail: The actions outlined in operational planning are particular and detailed, aiming to optimize processes and resources to achieve short-term goals.

Supervisors and line managers are primarily responsible for executing operational planning, ensuring that daily activities align with the company’s immediate operational objectives and that resources are efficiently allocated to meet daily demands.

Looking for strategic management software? Meet Tune by Actio! 

What is the relationship between the 3 types of planning?

The three types of planning – strategic, tactical, and operational – are interconnected and depend on each other for the effective growth of the company. 

Initially, the organization establishes its strategic objectives and goals; which are then broken down into more specific goals for each sector, forming tactical planning. Finally, the actions and operational practices necessary to achieve these goals are defined.

Therefore, having access to tools that assist managers and leaders in analyzing productivity and efficiently managing each sector is fundamental to establishing the project’s individual and collective goals, driving organizational growth with greater effectiveness and accuracy.

Introducing Tune by Actio, a strategic management software

tactical assignment plan

Although these types of planning are powerful approaches, it’s important to remember that their implementation requires commitment, planning, and involvement from the entire organization to achieve significant results.  

However, it’s not just that; using the right technology for your management processes is crucial to being effective. Get to know Tune by Actio , a software to manage projects in your company; with it, you ensure total control of all information, goals, and actions. 

It is worth mentioning that Actio is part of the Falconi Group , a reference in business excellence. 

Frequently Asked Questions 

1- what is situational strategic planning.

Situational Strategic Planning (SSP) is an action plan that considers the company’s current situation; adapting to the constant changes in the real organizational context.

2- How does strategic planning influence company decisions?

Strategic Planning provides a clear vision of the company’s long-term objectives and guides decisions at all levels of the organization.

3- How can planning tools assist in the process?

Planning tools, such as the Balanced Scorecard and the SWOT Matrix; offer structures and methodologies to help analyze and make strategic decisions.

As you can see, strategic, tactical and operational planning are interdependent components that work together to boost a company's success and competitiveness. 

While strategic planning establishes overall direction, tactical and operational planning ensure that this vision is translated into tangible actions at all levels of the organization.

By understanding the differences and interconnections between these types of planning, companies can develop more effective and adaptable strategies to address current and future market challenges.

Don’t forget to follow Actio on Instagram , Linkedin and Facebook . 

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  • Table of Contents
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  • Section 5. Developing an Action Plan

Chapter 8 Sections

  • Section 1. An Overview of Strategic Planning or "VMOSA" (Vision, Mission, Objectives, Strategies, and Action Plans)
  • Section 2. Proclaiming Your Dream: Developing Vision and Mission Statements
  • Section 3. Creating Objectives
  • Section 4. Developing Successful Strategies
  • Section 6. Obtaining Feedback from Constituents: What Changes are Important and Feasible?
  • Section 7. Identifying Action Steps in Bringing About Community and System Change

 

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  • Main Section
Learn how to make your vision concrete by describing the strategies that your organization will use to meet its goals and objectives.

Quote: Great things are done by a series of small things brought together. - Vincent Van Gogh.

Developing an action plan can help changemakers turn their visions into reality, and increase efficiency and accountability within an organization. An action plan describes the way your organization will meet its objectives through detailed action steps that describe how and when these steps will be taken. This section provides a guide for developing and utilizing your group's action plan.

What is an action plan?

In some ways, an action plan is a "heroic" act: it helps us turn our dreams into a reality. An action plan is a way to make sure your organization's vision is made concrete. It describes the way your group will use its strategies to meet its objectives. An action plan consists of a number of action steps or changes to be brought about in your community.

Each action step or change to be sought should include the following information:

  • What actions or changes will occur
  • Who will carry out these changes
  • By when they will take place, and for how long
  • What resources (i.e., money, staff) are needed to carry out these changes
  • Communication (who should know what?)

What are the criteria for a good action plan?

The action plan for your initiative should meet several criteria.

Is the action plan:

  • Complete ? Does it list all the action steps or changes to be sought in all relevant parts of the community (e.g., schools, business, government, faith community)?
  • Clear ? Is it apparent who will do what by when?
  • Current ? Does the action plan reflect the current work? Does it anticipate newly emerging opportunities and barriers?

Why should you develop an action plan?

There is an inspirational adage that says, "People don't plan to fail. Instead they fail to plan." Because you certainly don't want to fail, it makes sense to take all of the steps necessary to ensure success, including developing an action plan.

There are lots of good reasons to work out the details of your organization's work in an action plan, including:

  • To lend credibility to your organization. An action plan shows members of the community (including grantmakers) that your organization is well ordered and dedicated to getting things done.
  • To be sure you don't overlook any of the details
  • To understand what is and isn't possible for your organization to do
  • For efficiency: to save time, energy, and resources in the long run
  • For accountability: To increase the chances that people will do what needs to be done

When should you create an action plan?

Ideally, an action plan should be developed within the first six months to one year of the start of an organization. It is developed after you have determined the vision, mission, objectives, and strategies of your group. If you develop an action plan when you are ready to start getting things done, it will give you a blueprint for running your organization or initiative.

Remember, though, that an action plan is always a work in progress. It is not something you can write, lock in your file drawers, and forget about. Keep it visible. Display it prominently. As your organization changes and grows, you will want to continually (usually monthly) revise your action plan to fit the changing needs of your group and community.

How to write an action plan

Determine what people and sectors of the community should be changed and involved in finding solutions.

If you have been using the VMOSA (Vision, Mission, Objectives, Strategies, Action Plans) model, you might have already done this, when you were deciding upon your group's objectives. Again, try to be inclusive. Most of the health and development issues that community partnerships deal with are community-wide, and thus need a community-wide solution. Possible sectors include the media, the business community, religious organizations, schools, youth organizations, social service organizations, health organizations, and others.

Some members of the community you might consider asking to join the action planning group include:

  • Influential people from all the parts of the community affected by your initiative (e.g., from churches and synagogues, the school system, law enforcement, etc.)
  • People who are directly involved in the problem (e.g., local high school students and their parents might be involved in planning a coalition trying to reduce teen substance use)
  • Members of grassroots organizations
  • Members of the various ethnic and cultural groups in your community
  • People you know who are interested in the problem or issue
  • Newcomers or young people in the community who are not yet involved

Let's consider some of the people who were involved with the planning group for the fictional Reducing the Risks (RTR) Coalition that hopes to reduce the rate of teen pregnancy. Some of the members of this planning group included teachers at the local high school, local teenagers and their parents, members of the clergy, counselors and school nurses, staff of the county health department, and members of youth organizations, service agencies, and other organizations that focus on youth issues.

Convene a planning group in your community to design your action plan . This might be the same group of people who worked with you to decide your group's strategies and objectives. If you are organizing a new group of people, try to make your planning committee as diverse and inclusive as possible. Your group should look like the people most affected by the problem or issue.

Once everyone is present, go over your organization's:

  • Targets and agents of change (e.g., youth, parents and guardians, clergy)
  • Proposed changes for each sector of the community (e.g., schools, faith community, service organizations, health organizations, government)

Develop an action plan composed of action steps that address all proposed changes. The plan should be complete, clear, and current. Additionally, the action plan should include information and ideas you have already gathered while brainstorming about your objectives and your strategies. What are the steps you must take to carry out your objectives while still fulfilling your vision and mission? Now it's time for all of the VMOSA components to come together. While the plan might address general goals you want to see accomplished, the action steps will help you determine the specific actions you will take to help make your vision a reality. Here are some guidelines to follow to write action steps.

Members of the community initiative will want to determine:

  • What action or change will occur
  • Who will carry it out
  • When it will take place, and for how long
  • What resources (i.e., money, staff) are needed to carry out the change
  • Communication (who should know what)
Example: RTR Coalition's Action Step (a sample) One community change sought by this coalition to prevent teen pregnancy was to increase publicity about contraception and unwanted pregnancy at the local high school. What action or change will occur: Hanging posters, displays, and other information about contraception and the facts about unwanted pregnancy in the hallways of the local high school. The posters and other information will become a permanent part of the high school. Posters and information will be regularly changed as new materials become available. Who will carry it out: A sub-committee comprised of parents and guardians, teachers, students, and coalition members will be responsible for maintaining the displays. The coalition as a whole will work towards finding funding to purchase the materials. Maria and Alex of the schools action group will be responsible for researching and ordering the materials. By when will it take place, and for how long: The coalition will try to have posters hanging and displays visible within six weeks of deciding on the action step (2/19/2013). What resources are needed to carry out the step: The coalition will approach the school district to request funding for the project. Otherwise, the group will seek funding from other sources such as foundations and local businesses to finance the program. Communication about the action step. The school principal and leadership of the Parent-Teacher Organization (PTO) should be given information about this planned change.

Things to note about this portion of the RTR action plan:

  • It appears complete . Although this step seems fully developed, we would need to review the entire action plan to see whether all community and system changes that should be sought are included.
  • It is clear . We know who will do what by when.
  • It seems current . We would need to know more about other current work (and new opportunities and barriers) to judge whether this portion of the action plan is up-to-date.

Review your completed action plan carefully to check for completeness. Make sure that each proposed change will help accomplish your group's mission. Also, be sure that the action plan taken as a whole will help you complete your mission; that is, make sure you aren't leaving anything out.

Follow through. One hard part (figuring out what to do) is finished. Now take your plan and run with it! Remember the 80-20 rule: successful efforts are 80% follow through on planned actions and 20% planning for success.

Keep everyone informed about what's going on. Communicate to everyone involved how his or her input was incorporated. No one likes to feel like her wit and wisdom has been ignored.

Keep track of what (and how well) you've done. Always keep track of what the group has actually done. If the community change (a new program or policy) took significant time or resources, it's also a good idea to evaluate what you have done, either formally or informally.

Keep several questions in mind for both yourself and others:

  • Are we doing what we said we'd do?
  • Are we doing it well?
  • Is what we are doing advancing the mission?

You can address these questions informally (ask yourself, chat with friends and other people), as well as formally, through surveys and other evaluation methods.

Celebrate a job well done! Celebrate your accomplishments; you and those you work with deserve it. Celebration helps keep everyone excited and interested in the work they are doing.

After you've written your action plan: Getting members to do what they said they would

Every community organization has undoubtedly had this happen: you plan and you assign tasks to get everything you've planned to do accomplished. Everyone agrees (maybe they even offer) to do certain tasks, and you all leave with a great feeling of accomplishment. The problem? At the next meeting, nothing has been done. Besides tearing out your hair, what can you do?

Fortunately, there are several things you can try. It's particularly tricky in the case of volunteers, because you don't want to lean too hard on someone who is donating their time and energy to begin with. Still, you can make it easier for members to get things done (and harder to avoid work) without acting like the mean neighbor down the street. Some of these gentle reminders include:

  • Regular phone calls from staff members or dedicated volunteers asking others how they are doing with their tasks. This should be a supportive call, not a "are you doing what you're supposed to" call. The person calling can offer emotional support "how are you doing?" as well as see if the group member needs any other assistance. A friendly call such as this can be seen as helpful, give the member the sense that he is a very important part of the group, and serve as a great reminder to do what he said he would do.
  • Distributing the action plan in writing to all members, with names attached to specific tasks. (Additionally, this can be a great time to ask for feedback before the plan becomes "official.")
  • Making sure timelines (with due dates) are complete, clear and current.
  • At regular group meetings, such as committee meetings or board meetings, ask members to report on accomplishing the tasks they have set out to do. Consider making this a regular part of the meeting.
  • Celebrate the accomplishment of tasks. It's important that getting something done actually means something, and is recognized by the group as a whole.

Follow up on the action plan regularly. You are asking members to be accountable, and to get things done on a regular basis. If they have agreed, you should help them fulfill their commitment as best you can.

Online Resources

The Ruckus Society offers an  Action Planning Manual  that discusses strategies for nonviolent direct action.

Preventing Adolescent Substance Abuse: An Action Planning Guide for Community-Based Initiatives

Preventing Youth Violence: An Action Planning Guide for Community-Based Initiatives

Preventing Adolescent Pregnancy: An Action Planning Guide for Community-Based Initiatives

Promoting Child Well-Being: An Action Planning Guide for Community-Based Initiatives

Promoting Urban Neighborhood Development: An Action Planning Guide for Improving Housing, Jobs, Education, Safety and Health

Preventing Child Abuse and Neglect :  An Action Planning Guide for Community-Based Initiatives

Reducing Risk for Chronic Disease: An Action Planning Guide for Community-Based Initiatives

Print Resources

Barry, B. (1984).  Strategic planning workbook for nonprofit organizations . St. Paul: MN: Amherst H. Wilder Foundation.

Berkowitz, W. (1982).  Community impact: creating grassroots change in hard times . Cambridge, MA: Schenkman Publishing.

Bryson, J. (1988).  Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement . San Francisco: Jossey-Bass Publishers.

Fawcett, S., Paine, A., Francisco, V., Richter, K., Lewis, R., Williams, E., Harris, K., Winter, K., in collaboration with Bradley, B. & Copple, J. (1992).  Preventing adolescent substance abuse: an action planning guide for community-based initiatives . Lawrence, KS: Work Group on Health Promotion and Community Development, University of Kansas.

Fawcett, S., Claassen, L., Thurman, T., Whitney, H., & Cheng, H. (1996).  Preventing child abuse and neglect: an action planning guide for building a caring community . Lawrence, KS: Work Group on Health Promotion and Community Development, University of Kansas.

Kansas Health Foundation.  VMOSA: An approach to strategic planning . Wichita, KS: Kansas Health Foundation.

Lord, R. (1989).  The nonprofit problem solver . New York, NY: Praeger.

Olenick, A. & Olenick, P. (1991).  A nonprofit organization manual . New York, NY: The Foundation Center.

Unterman, I., & Davis, R. (1984).  Strategic management of not-for-profit organizations . New York, NY: CBS Educational and Professional Publishing.

Wolf, T. (1990).  Managing a nonprofit organization . New York, NY: Prentice Hall.

Watson-Thompson, J., Fawcett, S., & Schultz, J. (2008). Differential effects of strategic planning on community change in two urban neighborhood coalitions. American Journal of Community Psychology, 42, 25-38.

Hustle to Startup

Tactical vs Strategic Planning: Benefits, Examples, & Templates

Some links included here may be affiliate links, meaning we may earn a small monetary bonus from referring you to them. In no way does this increase the price you pay.

Today’s Business Task:  Create a tactical plan that helps keep you on track towards reach that SMART business goal ( and yes, I have templates for you) .

tactical planning template

Tactical Planning Template

Grab  the template for this tactical planning exercise  so you can build this as you go through the post.

Tactical Planning vs Strategic Planning

This was one of the most important pieces I learned  during a business class I took recently. It’s part of the business model canvas ( which I recommend looking into after you understand this ) and something I currently have hanging on my wall.

Before we dive into building this thing, we need to understand what a tactical plan is.

This sounds like an uber-boring topic, eh? Once you get the hang of it, you won’t think that anymore. This is really powerful stuff for business owners.

Here is how Business Dictionary explains these two:

Strategic planning  is a ”systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.”

Tactical planning  is “a systematic determination and scheduling of the immediate or short-term activities required in achieving the objectives of strategic planning.”

Now that we got the very technical definitions out of the way, here is how I think of these two:

Strategic planning is figuring out what you want the future to look like,  and breaking that into goals. If you want to grow a business that brings in 3 million in revenue, what business goals do you need to accomplish to get there?

Characteristics of a Strategic Plan:

  • Long-Term – 3-5 years out
  • Broad Goals
  • The why  behind your work
  • More stable and don’t change much

Tactical planning is breaking up those goals into workable tasks  that we can start scheduling into our task management system and calendar. We take the goals from above and put together specific plans for how to reach those.

Characteristics of a Tactical Plan:

  • Short-term: 1-2 years
  • Narrow and focused goals
  • How  you are going to reach the strategic plan goals
  • These can be changed quickly

The Steps to Tactical Planning

One of the more powerful things I learned was that of a Tactical Improvement Plan, or Tactical implementation plan as I’ve found it’s also called. I like the latter name better, because it reminds you that it’s about getting sh*t done, as opposed to improving.

Either way, this plan consists of 6 pieces:

These are not just any goals, we want to use SMART goals . They are specific, measurable, achievable, realistic, time bound, AND include “why” you are working towards them.

Real Life Example:

My first goal for this plan was to “Develop a set of key packages for clients that bundle relative services based off the scope of work by 10/15, in order to increase efficiency of the sales process.”

These are the strategies you are going to be using to achieve the goal above. These tactics are not the actual tasks you’ll accomplish, but the kinds of things you’ll be doing to reach that goal.

Taking the goal above, my tactics were:

  • Take inventory of everything I’m currently doing and categorize them
  • Put together a comprehensive packaging of those services
  • Implement the new packages

These don’t have dates, they aren’t ready to be put in my task management system yet, so let’s move on to the action steps that I’ll need to get these done.

3. Action Steps

As I alluded to above, action steps are specific tasks you can put into your task manager and schedule a date for completion.

Think of this part as building your “to-do list” to make sure you achieve those tactics.

For this tactical plan example, here are the action steps (in bold) for each of the tactics listed above:

  • Create a list of all services offered (what it is, why it’s done, etc.)
  • Categorize each service into buckets based on necessity to the core package and type.
  • Decide on a core package offering that stands alone but is also a lead into upselling other services.
  • Put together a full breakdown of what’s included in the core package
  • Determine “tier 2” packages for customers
  • Come up with an a la carte menu for other add-ons and services
  • Creates a sales proposition (copy, who it’s for, etc.)
  • Identify appropriate pricing structure
  • Add new packages to the website
  • Reach out to existing clients and put them into a package

4. Resources

Next, we’re going to determine resources needed for each of those tasks, so we know what we’ll need to have in order to start the work.

Resources can include things like financial resources, materials, software, equipment, current employees, new employees, and outsourcing work.

Sometimes, the resource is as simple as your time. For others it might be another person, tools you need to acquire, etc. My resources are in bold below:

  • Resources Needed: Past client files and proposals
  • Resources Needed: My time
  • Resources Needed: Past client files and time
  • Resources Needed: list of services and time
  • Resources Needed: time and copywriting help
  • Resources Needed: computer, time, and research
  • Resources Needed: computer and time
  • Resources Needed: computer and phone calls

5. Deadline

Next, we are going to determine a deadline for each of these tasks in the tactical plan. Without the time piece, you’re going to get bogged down in trying to figure out what is due first and when you’re actually going to have this goal done.

6. Person Responsible

The last step is figuring out who you are going to make responsible for each of those steps . This helps us tremendously when we do add each action step to our task manager because we know who to assign it to., and who to follow up with if that part is falling behind.

I’m not going to re-paste my steps here, because all of mine rely solely on me to get them done. If you have a team, please make sure you’re not skipping this step.

I hope you see how helpful taking the time to break down everything into manageable steps can be in reaching your goals. A tactical plan can help you achieve your business goals

You can download this template to use to set your goals and create a full tactical plan.

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The Functional Areas and Positions lesson introduces you to ICS organizational components, the Command Staff, the General Staff, and ICS tools.

At the end of this lesson, you should be able to:

This lesson provides more in-depth information on ICS organizational elements.

The Incident Commander:

In some situations or agencies, a lower ranking but more qualified person may be designated as the Incident Commander. Whatever their day-to-day position, when a person is designated as the Incident Commander they are delegated the authority to command the incident response.

The Incident Commander performs major ICS functions unless he or she activates Command or General Staff positions to manage these functions. For example, the Incident Commander would personally perform the Operations function until an Operations Section was activated.

The Incident Commander may have one or more Deputies. Deputies may be assigned at the Incident Command, Section, or Branch levels. The only ICS requirement regarding the use of a Deputy is that the Deputy must be fully qualified and equally capable to assume the position.

The three primary reasons to designate a Deputy Incident Commander are to:

The Command Staff is only activated in response to the needs of the incident. If a Command Staff position is not needed it will not be activated. For example, an incident may not require a Liaison Officer if there are not outside agencies or organizations to coordinate with.

Command Staff includes the following positions:

The Incident Commander or Unified Command assigns Command Staff as needed to support the command function. The Command Staff typically includes a Public Information Officer (PIO), a Safety Officer, and a Liaison Officer who report directly to the Incident Commander or Unified Command and have assistants as necessary. The Incident Commander or Unified Command may appoint additional advisors as needed.
Command Staff Responsibilities
Public Information Officer (PIO) The PIO interfaces with the public, media, and/or with other agencies with incident-related information needs. The PIO gathers, verifies, coordinates, and disseminates accessible,15 meaningful, and timely information on the incident for both internal and external audiences. The PIO also monitors the media and other sources of public information to collect relevant information and transmits this information to the appropriate components of the incident management organization. In incidents that involve PIOs from different agencies, the Incident Commander or Unified Command designates one as the lead PIO. All PIOs should work in a unified manner, speaking with one voice, and ensure that all messaging is consistent. The Incident Commander or Unified Command approves the release of incident-related information. In large-scale incidents, the PIO participates in or leads the Joint Information Center (JIC).
Safety OfficerThe Safety Officer monitors incident operations and advises the Incident Commander or Unified Command on matters relating to the health and safety of incident personnel. Ultimate responsibility for the safe conduct of incident management rests with the Incident Commander or Unified Command and supervisors at all levels. The Safety Officer is responsible to the Incident Commander or Unified Command for establishing the systems and procedures necessary to assess, communicate, and mitigate hazardous environments. This includes developing and maintaining the incident Safety Plan, coordinating multiagency safety efforts, and implementing measures to promote the safety of incident personnel and incident sites. The Safety Officer stops and/or prevents unsafe acts during the incident. Agencies, organizations, or jurisdictions that contribute to joint safety management efforts do not lose their individual responsibilities or authorities for their own programs, policies, and personnel. Rather, each contributes to the overall effort to protect all personnel involved in the incident.
Liaison Officer The Liaison Officer is the incident command’s point of contact for representatives of governmental agencies, jurisdictions, NGOs, and private sector organizations that are not included in the Unified Command. Through the Liaison Officer, these representatives provide input on their agency, organization, or jurisdiction’s policies, resource availability, and other incident-related matters. Under either a single Incident Commander or a Unified Command structure, representatives from assisting or cooperating jurisdictions and organizations coordinate through the Liaison Officer. The Liaison Officer may have assistants.

or resources to the incident management effort.

An Agency Representative is an individual assigned to an incident from an assisting or cooperating agency. The Agency Representative is delegated authority to make decisions on matters affecting that agency's participation at the incident.

An incident may start small and then expand. As the incident grows in scope and the number of resources needed increases, there may be a need to activate Teams, Units, Divisions, Groups, Branches, or Sections to maintain an appropriate span of control. The optimal span of control for incident management is one supervisor to five subordinates; however, effective incident management may require ratios different from this. The 1:5 ratio is just a guideline.

The ability to delegate the supervision of resources not only frees up the Incident Commander to perform critical decision-making and evaluation duties, but also clearly defines the lines of communication to everyone involved in the incident.

Next, we'll review the major organizational elements that may be activated during an expanding incident.

The Operations Section:

The Operations Section Chief:

The Operations Section Chief may have one or more Deputies assigned. The assignment of Deputies from other agencies may be advantageous in the case of multijurisdictional incidents.

The graphic below shows where the Staging Area Manager fits into the Operations Section.

 

Divisions are established to divide an incident into physical or geographical areas of operation.

Groups are established to divide the incident into functional areas of operation.

For example, a Damage Assessment Task Force, reporting to the Infrastructure Group Supervisor, could work across divisions established to manage two distinct areas of the building that have been damaged — the west side of the building (West Division) and the north side (North Division).

Branches may be used to serve several purposes and may be functional or geographic in nature. Branches are established when the number of divisions or groups exceeds an effective span of control for the Operations Section Chief.

 

Some incidents may require the use of aviation resources to provide tactical or logistical support. On smaller incidents, aviation resources will be limited in number and will report directly to the Incident Commander or to the Operations Section Chief.

On larger incidents, it may be desirable to activate a separate Air Operations Branch to coordinate the use of aviation resources. The Air Operations Branch will then report directly to the Operations Section Chief.

The Air Operations Branch Director can establish two functional groups. The Air Tactical Group coordinates all airborne activity. The Air Support Group provides all incident ground-based support to aviation resources.

The Planning Section has responsibility for:

One of the most important functions of the Planning Section is to look beyond the current and next operational period and anticipate potential problems or events.

The Planning Section will have a Planning Section Chief. The Planning Section Chief may have a Deputy.

Technical Specialists:

Responsible for all check-in activity and for maintaining the status on all personnel and equipment resources assigned to the incident. Collects and processes information on the current situation, prepares situation displays and situation summaries, and develops maps and projections. On large, complex incidents, assists in ensuring that an orderly, safe, and cost-effective movement of personnel is made when they are no longer required at the incident. Prepares the Incident Action Plan, maintains all incident-related documentation, and provides duplication services.

Early recognition of the need for a Logistics Section can reduce time and money spent on an incident. The Logistics Section is responsible for all support requirements, including:

It is important to remember that Logistics Section functions, except for the Supply Unit, are geared to supporting personnel and resources directly assigned to the incident. For example, the Medical Unit provides medical support to the incident response personnel. Medical resources that support the population affected by the incident would be managed under the Operations Section.

The Service Branch may be made up of the following units:

is responsible for developing plans for the effective use of incident communications equipment and facilities, installing and testing of communications equipment, supervision of the Incident Communications Center, distribution of communications equipment to incident personnel, and maintenance and repair of communications equipment. is responsible for the development of the Medical Plan, obtaining medical aid and transportation for injured and ill incident personnel, and preparation of reports and records. is responsible for supplying the food needs for responder personnel for the entire incident, including all remote locations (e.g., Camps, Staging Areas), as well as providing food for personnel unable to leave tactical field assignments.

The Support Branch within the Logistics Section may include the following units:

is responsible for ordering personnel, equipment, and supplies; receiving and storing all supplies for the incident; maintaining an inventory of supplies; and servicing nonexpendable supplies and equipment. is responsible for setting up, maintaining, and demobilizing all facilities used in support of incident operations. Facilities Unit staff set up the Incident Command Post (ICP), Incident Base, and camps (including trailers or other forms of shelter in and around the incident area), ensure the maintenance of those facilities, and provide law enforcement/security services needed for incident support. is responsible for supporting out-of-service resources; transporting personnel, supplies, food, and equipment; fueling, service, maintenance, and repair of vehicles and other ground support equipment; and implementing the Traffic Plan for the incident.

The Finance/Administration Section:

Remember that the ICS organizational structure is flexible and scalable to adapt to any situation. Not all incidents will require a separate Finance/Administration Section. If the full Finance/Administration Section is not needed, it would not be activated. When only one specific function is needed (e.g., cost analysis), a Technical Specialist assigned to the Planning Section could provide these services.

is responsible for equipment and personnel time recording. is responsible for administering all financial matters pertaining to vendor contracts, leases, and fiscal agreements. Unit is responsible for financial concerns resulting from property damage, injuries, or fatalities at the incident. is responsible for tracking costs, analyzing cost data, making cost estimates, and recommending cost-saving measures.

Intelligence/Investigations (I/I) is an ICS function identified in NIMS.

When I/I is required for specialized types of responses, the IC/UC can place the I/I function in multiple locations within the incident command structure based on factors such as the nature of the incident, the level of I/I activity, and the relationship of I/I to other incident activities.

The I/I can be placed in the Planning Section, in the Operations Section, within the Command Staff, as a separate General Staff section, or in some combination of these locations.

Some important tools you should have available at the incident include:

ICS Forms provide a method of recording and communicating key incident-specific information in a format that is simple, consistent, and supports interoperability. When using each ICS Form, you should ensure that you understand the following about each form:

The Incident Briefing Form (ICS Form 201) is an eight-part form that provides an Incident Command/Unified Command with status information that can be used for briefing incoming resources, an incoming Incident Commander or team, or an immediate supervisor. The basic information includes:

Occasionally, the ICS Form 201 serves as the initial Incident Action Plan (IAP) until a Planning Section has been established and generates, at the direction of the Incident Commander, an IAP.

The ICS Form 201 is also suitable for briefing individuals newly assigned to the Command and General Staffs.

Commonly used Incident Command System forms can be found on 

You have completed the Functional Areas and Positions lesson. You should now be able to:

The next lesson will discuss briefings.

Everything about Strategic, Tactical and Operational goals

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BUSI 456 Growth Enterprise: Strategy and Planning

  • Course Description

A course in the principles of managing a funded startup enterprise through the various stages of growth and the principles of leading a team of employees to achieve organizational desired outcomes.

For information regarding prerequisites for this course, please refer to the  Academic Course Catalog .

Course Guide

View this course’s outcomes, policies, schedule, and more.*

Requires a student login to access.

*The information contained in our Course Guides is provided as a sample. Specific course curriculum and requirements for each course are provided by individual instructors each semester. Students should not use Course Guides to find and complete assignments, class prerequisites, or order books.

This course will prepare students to identify challenges that will face a startup enterprise and to develop plans and policies that will help the organization achieve the goals necessary to grow and thrive in the current market conditions.

Course Assignment

Textbook readings and lecture presentations.

No details available.

Course Requirements Checklist

After reading the Course Syllabus and  Student Expectations , the student will complete the related checklist found in the Course Overview.

Discussions (8)

Discussions are collaborative learning experiences. Therefore, the student is required to post a thread of 500–750 words to the provided prompt. Each thread must be supported by a minimum of 2 academic sources. The student must also reply to at least 2 other classmates’ threads. Replies must contribute a substantive response, amplify, or otherwise positively critique classmates’ scholarship. Each reply must be 250–400 words.

Tactical Plan Assignments (4)

The student will develop 4 tactical plans for the new enterprise developed in BUSI 336 and BUSI 338. Each tactical plan will consist of a paper in current APA format and of varying length (between 3 and 5 pages). Tactical plans will require application of course concepts, scholarly research, and biblical integration.

  • Introduction Phase Tactical Plan Assignment

The student will develop a launch tactical plan for the new enterprise developed in BUSI 338 project.

  • Growth and Maturity Tactical Plan Assignment

The student will develop a tactical plan for managing the growing and maturing enterprise based on the enterprise’s projected growth and revenues.

  • Contingency Tactical Plan Assignment

The student will develop a contingency plan that considers changes in sales, expenses, and marketing strategies.

  • Decline Phase Tactical Plan Assignment

The student will develop a tactical plan for managing the decline stage and exiting the enterprise.

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Entrepreneurs invited to Southern Illinois 2024 Business Plan Competition at SIU

Southern Illinois University | Saturday, September 14, 2024

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A group of people, seated at tables, are listening to a speaker.

The Illinois Small Business Development Center at SIU Carbondale, which is the 2024 Illinois SBDC of the Year, continues to serve small enterprises, including the upcoming business plan competition. (Photo by Russell Bailey)

September 12, 2024

by Kim Rendfeld

CARBONDALE, Ill. – Entrepreneurs can enter the Southern Illinois 2024 Business Plan Competition with a comprehensive business plan and a compelling 90-second pitch for a chance to win a portion of more than $20,000 cash and in-kind services to propel their businesses forward, thanks to Regions Bank, Southern Illinois University Carbondale, and other regional sponsors.

Organized by the Office of Innovation and Economic Development, the Illinois Small Business Development Center at SIU and the SIU Foundation, the competition is open to Southern Illinois entrepreneurs with a new business concept or pre-venture plan and to start-up or existing for-profit small businesses focused on innovative ideas, products or services. Contestants must be located in one or more of these counties: Alexander, Clay, Crawford, Edwards, Franklin, Gallatin, Hamilton, Hardin, Jackson, Jasper, Jefferson, Johnson, Lawrence, Marion, Massac, Perry, Pope, Pulaski, Randolph, Richland, Saline, Union, Wabash, Wayne, White or Williamson.

Applications will be accepted through Sept. 25. Contestants are required to attend three workshops on business plans, financials and pitching next month. Competition rounds will start in November. A panel of judges will evaluate entries based on each plan’s content and viability as well as the pitch presentation.

Award winners will be announced at the Innovation and Entrepreneurship Showcase at 4:30 p.m. Dec. 5 at SIU’s Dunn-Richmond Economic Development Center, 1740 Innovation Drive. Consult the Business Plan Competition webpage  for complete details.

(Please note that the competition is not open to businesses with cannabis, gambling or lobbying activities. The competition is also closed to public governmental entities, nonprofit organizations, public or private schools, and higher education institutions.)

In addition to Regions Bank, competition sponsors include the Illinois SBDC at SIU, SIU Carbondale Innovation and Economic Development, SIU Foundation, SI Now, First Southern Bank, Chuck Schmucker Country Financial, Melzer-Reinhart Insurance and Financial Group, Legence Bank, Legal Advocacy Headquarters, Arthur Agency, EThOs at the Citadel, Brand Advocacy Group, Inc., Jefferson County Development Corporation, E. Claire Beauty and Wellness, and the Illinois SBDC at IECC.

IMAGES

  1. Top 10 Tactical Plan Templates with Examples and Samples

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  2. Sample Tactical Plan Template

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  3. Top 10 Tactical Plan Templates with Examples and Samples

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  4. Tactical Lesson Plan Assignment Doc Template

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  5. What Is Tactical Planning? Definition And Benefits (2023)

    tactical assignment plan

  6. Top 10 Tactical Plan Templates with Examples and Samples

    tactical assignment plan

VIDEO

  1. SPECIAL ASSIGNMENT BRANCH

  2. Identify Steps to Take Action

  3. Tactical plan foR WIN

  4. PFD Ladder 20 Responding

  5. PFD Ladder 16 Responding

  6. PSA Dagger Assembly Walkthrough

COMMENTS

  1. PDF Commander's Tactical Handbook

    DEPARTMENT OF THE NAVY Headquarters United States Marine Corps Washington, D.C. 20350-3000 4 April 2018 CHANGE 1 to MCRP 3-30.7 Commander's Tactical Handbook

  2. PDF TACTICAL PLANNING B2B2367 STUDENT HANDOUT

    Tactical Planning (CONTINUED) In This Lesson We will discuss the six Troop-Leading Steps (BAMCIS), the Tactical Planning Process, and its relation to your mission planning. Student Requirem ents T h is lss onc vers tf w g p cs: Topic Page Six Troop-Leading Steps (BAMCIS) 5 Tactical Thought Process 8 Begin Planning: METT-TC 12 Begin Planning ...

  3. What is Tactical Planning? Definition, Key Steps, Examples ...

    Tactical planning usually involves a couple of key steps, including creating goals, dividing responsibility, funneling resources, creating a timeline, and assigning specific tasks. Creating goals is a key part of the tactical planning process, and teams traditionally seek to create SMART goals to help fuel their success.

  4. PDF Commander's Handbook for Assessment Planning and Execution

    include joint publications 3-0, Joint Operations; 5-0, Joint Operation Planning; and 2-0, Joint Intelligence. It supports requirements of joint operation planning and offers techniques and procedures currently used in the field. It is intended as a reference for joint forces conducting assessment as an element of a joint operation. 4. Development

  5. The Ultimate Guide to Tactical Planning

    Tactical planning is a crucial aspect of any successful organization's strategy. It involves making short-term decisions and taking specific actions that align with the overall goals and objectives of the organization. ... These tools provide features such as task assignment, progress tracking, document sharing, and team messaging. By using ...

  6. Tactical Decision Making: What It is and How to Use it Effectively

    Tactical decision making involves making quick and effective choices to handle immediate problems or seize short-term opportunities. Unlike strategic decisions, which focus on long-term goals and planning, tactical decisions are concerned with day-to-day operations and how to address issues as they arise.

  7. PDF Planner's Handbook for Operational Design

    doing the same in Joint Publication (JP) 5-0, Joint Operation Planning, and other key JPs. c. Operational design is the conception and construction of the framework that underpins a campaign or major operation plan and its subsequent execution.1 The joint operation planning process (JOPP) is an orderly, analytical process that consists of

  8. Tactical plan presentation: A comprehensive guide

    A tactical planning presentation for marketing and commercial advancement typically covers marketing plans, marketing strategies, media tactical plans, communication plan, strategy plan, and a 30 60 90 day plan. It may also include ppt slide templates and icons ppt to enhance communication. ‍. 5.

  9. Tactical Planning

    It works on all levels and helps you to sustain the system in the organization. The advantages and benefits of tactical planning are: It is flexible and can be changed according to the need of time. It acts as a pedestal to achieve long-term goals in the short term. It provides an action plan to the team.

  10. Tactical Planning: Creating a Tactical Plan for Your Business

    Tactical planning is the practical counterpoint to strategic planning, which describes the overall direction of an organization. Tactical planning tells you how to get there. It's about execution and, therefore, critical to achieving your strategic goals. This concept is an important part of project portfolio management (PPM) and project ...

  11. Tactical Plan

    Key components of a tactical plan include: Objectives: Clearly defined, measurable goals aligned with the strategic plan and to be achieved within the tactical planning period. Tasks: Specific actions and tasks must be completed to achieve the objectives. Responsibilities: Assignment of tasks to specific departments, teams, or individuals ...

  12. PDF Joint Targeting School Student Guide

    SECTION A. JOINT OPERATION PLANNING FUNCTIONS 6 1. Joint Operation Planning 6 2. Operational Art and ... 5. Phase 4 - Commander's Decision and Force Assignment 142 6. Phase 5 - Mission Planning and Force Execution 152 7. Phase 6 - Targeting ... Navy Tactical Air Control System 208 5. Marine Corps Air Command and Control ...

  13. What is Tactical Planning and How to Implement It?

    Tactical planning is the process of breaking down strategic plans into actionable short-term objectives. It involves creating detailed plans that outline specific steps and resources needed to achieve goals set by higher-level strategic planning. Typically, tactical plans cover a period of one year or less and focus on the "how" aspect of ...

  14. PDF Incident Action Planning Guide

    The guidance contained in this Incident Action Planning Guide applies to all applicable incidents, including those involving Stafford Act declarations, as well as Federal response coordination to non-Stafford Act incidents. This guidance applies to Unified Coordination Staff (UCS) during incident management.

  15. Strategic, tactical and operational planning: what it is and

    A distinctive feature of tactical planning is the timing of when actions are implemented; usually 1 to 3 years, addressing a nearer future than strategic planning, that is, the medium term. Main characteristics of tactical planning. Specificity: Tactical actions are detailed and directed towards specific areas of the organization.

  16. Section 5. Developing an Action Plan

    Convene a planning group in your community to design your action plan. This might be the same group of people who worked with you to decide your group's strategies and objectives. If you are organizing a new group of people, try to make your planning committee as diverse and inclusive as possible. Your group should look like the people most ...

  17. PDF Developing and Maintaining Emergency Operations Plans

    It promotes a common understanding of the fundamentals of risk-informed planning and decision making to help planners examine a hazard or threat and produce integrated, coordinated, and synchronized plans. The goal of CPG 101 is to assist in making the planning process routine across all ... Strategic, Operational, and Tactical Planning ...

  18. Tactical vs Strategic Planning: Benefits, Examples, & Templates

    Strategic planning is a "systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.". Tactical planning is "a systematic determination and scheduling of the immediate or short-term activities required in achieving the objectives of ...

  19. FEMA

    The assignment of Deputies from other agencies may be advantageous in the case of multijurisdictional incidents. Operations Section: Staging Areas . Staging Areas are set up at the incident where resources can wait for a tactical assignment. ... The I/I can be placed in the Planning Section, in the Operations Section, within the Command Staff ...

  20. Everything about Strategic, Tactical and Operational goals

    Tactical Goals. Once you know what the company wants for the next 5 or 10 years, the next step is to determine how each area will contribute to achieving these goals. Then, the medium-term management goals are identified. Tactical planning is an action plan to be undertaken within 1-3 years and must be fully aligned with strategic planning.

  21. PDF By Order of The Secretary of Air Force Manual 13-116 the Air Force 13

    4 AFMAN13-116 13 AUGUST 2020 Chapter 1 INTRODUCTION 1.1. Tactical Data Link Overview. In the Joint TDL Migration Plan (JTMP), Feb 2014, the Department of Defense Chief Information Officer (DoD-CIO) stated "Tactical Data Links (TDLs) are the primary means of exchanging tactical information between warfighting units today and shall remain so into the future.

  22. BUSI 456 Growth Enterprise: Strategy and Planning

    Growth and Maturity Tactical Plan Assignment. The student will develop a tactical plan for managing the growing and maturing enterprise based on the enterprise's projected growth and revenues ...

  23. Tactical Decision Games

    Making decisions is a critical portion of our jobs and Tactical Decision Games (TDGS) are a great way to practice making decisions and communicating those decisions to others. ... Players should determine the feasibility of a backfire assignment and develop their subsequent plan of action. Players should verbally communicate their decisions to ...

  24. Entrepreneurs invited to Southern Illinois 2024 Business Plan

    September 12, 2024. Entrepreneurs invited to Southern Illinois 2024 Business Plan Competition at SIU. by Kim Rendfeld. CARBONDALE, Ill. - Entrepreneurs can enter the Southern Illinois 2024 Business Plan Competition with a comprehensive business plan and a compelling 90-second pitch for a chance to win a portion of more than $20,000 cash and in-kind services to propel their businesses forward ...