sample cover letter for job application sales manager

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How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process.

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that.

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Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills.

Why Does Your Sales Manager Cover Letter Matter?

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team.

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics.
Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview.

Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
Be honest. It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired.
Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice.

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed.

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

a woman holding a laptop after she has finished writing a sales manager cover letter

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume.

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section.

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of.
Read the job description. Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail.
Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples.

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

[List your key responsibilities and accomplishments for each role.]
[Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

[Add details about relevant coursework, special achievements, and any honors.]

Sales Manager Resume Template Resources

Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically.
Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

sample cover letter for job application sales manager

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Looking to score a job as a Sales Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Sales Manager cover letter using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

What To Know About Writing A Job-Winning Sales Manager Cover Letter
The Best Skills To Include On A Sales Manager Cover Letter

How To Address A Sales Manager Cover Letter

3 Sales Manager Cover Letter Examples

The 8 Best Sales Manager Cover Letter Templates

3 tips for writing a job-winning sales manager cover letter.

Here's the step-by-step breakdown:

Sales Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Sales Manager?

Companies love candidates with strong interpersonal and problem-solving skills to drive sales growth and client satisfaction. They also look for individuals with excellent communication abilities to convey information clearly and concisely.

Companies also appreciate candidates proficient in sales management software and tools for client engagement, support, and resolution. Lastly, a proactive approach and attention to detail are essential for effective sales management and client service.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Manager cover letter:

Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Sales Manager job you are interested in!
Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's sales strategies and the market, and tie this up with your skills, demonstrating how they align with their needs.
Highlight your skills: Showcase your most relevant skills for the role, such as Client Engagement, Support, Resolution, and more.
Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Sales Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Manager Keywords

The first is to leverage our list of the best keywords and skills for a Sales Manager cover letter.

These keywords were selected from an analysis of real Sales Manager job descriptions sourced from actual job boards. Here they are:

Communication
Prospecting
Collaborative
Development

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

Open a copy of your updated Sales Manager cover letter
Open a copy of your target Sales Manager job description
In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

Example of Starting A Cover Letter With The Hiring Manager's Name

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

Example of Starting A Cover Letter With The Team & Company

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Sales Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Sales Manager roles:

Sales Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Sales Manager Cover Letter Example #1 - Traditional Background

Sales Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background in education to a Sales Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Sales Manager Cover Letter Example #2 - Non-Traditional Background

Sales Manager Cover Letter Example #3: Senior Sales Manager

Our third example highlights a candidate applying for a Senior Sales Manager role. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Sales Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

Head to CoverBuild.io
Select the “2 Minutes” option to have AI write your cover letter
Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note: I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing calendar and communication.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

The customer satisfaction you helped improve
The increase in customer retention you helped achieve
The feedback you helped gather and act upon

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

Quality Impacts Perceived Value - Car Example

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Manager cover letter:

Start with a proven cover letter template from CoverBuild.io
Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
Start your cover letter with a personalized greeting for the hiring manager or team name
Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
Use a tool like Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Sales Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Sales Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Sales Manager Cover Letter Samples & Examples That Worked in 2024

Drafting your sales manager cover letter shouldn't be as tough as closing a challenging deal. With our cover letter writing tips, examples, and templates, you'll have all the tools you need to command attention, make your case, and convince potential employers that you're indeed the top candidate to drive their sales goals and quotas.

PepsiCo Sales Intelligence Manager Cover Letter Sample

In this guide, we cover the necessary components that any successful sales manager should include in their cover letter. Keep reading and learn about:

The importance of a well-formatted cover letter header and headline
The role of a personalized greeting on a sales manager cover letter
How to make your cover letter introduction into a sales pitch
Why to describe your top skills and accomplishments in detail
How to effectively conclude your cover letter in a persuasive manner
Where to access the best job search resources for sales managers

1. How to properly format a sales manager cover letter header and headline

Any successful cover letter will have a strong sense of visual organization .

Unlike resumes — which are sorted into neat little sections — a cover letter can easily become one big block of text if you’re not careful. Thus, you must include the right elements that help to break up this text and make it easily scannable by the employer.

The two most important formatting elements to include to accomplish this goal are a cover letter header and a cover letter headline .

Your header always comes first and should include:

Your name and professional title
Your professional contact information
The employer or company name
The employer or company address

Here is an example of a well-formatted sales manager header

Jane Doe , Sales Manager (123) 456-7890 | [email protected] | linkedin.com/in/jane-doe

To: Hotwire Sales Solutions Sales Management Department 1234 Street Address Concord, NH 03301

Following your header, you should place your headline in the center of the page. This headline should be a short statement that highlights the best and most interesting points of your letter to help grab the employer’s attention and intrigue their curiosity.

Here is an example of an excellent sales manager cover letter headline

My 4-Step Approach to Profitable Sales Management & How I Plan to Apply It at Your Business

Let your cover letter write itself — with AI!

2. how to personalize a greeting on a sales manager cover letter.

Next up, you must find a way to make your cover letter feel exclusive to specific employers .

The best way to do this is by creating a personalized greeting that addresses a specific person by name. This person should be the staff member or business leader most likely to read your cover letter, such as a manager or department head.

Additionally, you should also research the employer further looking for extra details you can reference throughout the rest of your cover letter, such as company values and goals.

Here are 3 examples of personalized sales manager cover letter greetings

Dear CEO Gerry Ringgold,

Dear Mr. Gerry Ringgold,

Dear Hiring Manager Lenny Bloom,

3. How to make your cover letter introduction into a sales pitch

As any sales manager knows, the key to landing sales is a great sales pitch.

You should view your cover letter introduction as your sales pitch for yourself, as a professional job-seeker. Your introduction should highlight the very best qualifications that make you stand out as a candidate, including:

A brief overview of your professional history
Your specialized area of expertise
Any particularly notable accomplishments, such as major awards
A mutual acquaintance (when possible, naming a professional mutual acquaintance on a cover letter helps you build rapport and trust with employers)

Here is an example of an excellent introduction from a sales manager cover letter

I am a sales manager with 10+ years of specialized experience working in the educational software industry. Recently, I was named one of the Top EduTech Sales Managers in all of North America by the Sales Managers of America Association. With my deep knowledge of the industry and many connections to your company — such as my professional mentor and your company’s COO, Ms. April Bloom — I know I will be the ideal addition to your team.

Find out your resume score!

4. How to showcase your top sales management skills and accomplishments

When writing a resume, you describe your skills and accomplishments in short, extremely concise blurbs.

On a cover letter, by contrast, you have the chance to delve into far greater detail regarding your top skills and accomplishments. This gives you the opportunity to not just describe your relevant qualifications but relate them back to the exact needs of the employer.

For instance, as a sales manager, rather than simply stating that leadership is one of your skills, you can instead describe your exact leadership style and explain how you used it to lead your team to success in past positions.

Here are 6 skills to describe in a sales manager cover letter

Professional development
Team performance analysis
Developing monthly and quarterly goals
Hiring, onboarding, and training processes
Writing sales reports
Leading team meetings

Here is an example of how to describe an accomplishment in a sales manager cover letter

In the role of sales manager for [Former Employer], it was my primary responsibility to perform thorough quarterly analyses at both the team and individual levels. As a result of my guidance, my team’s productivity was boosted by 55%, leading to our department as a whole exceeding target sales goals by an average of 25% each quarter.

5. How to effectively conclude your cover letter in a persuasive manner

To close your cover letter as effectively as you would close a sales deal, you must write a persuasive conclusion that includes:

An enthusiastic sentence saying you are looking forward to hearing from them
When and how they can best contact you
When you intend to follow up
A formal sign-off

Here is an example of a persuasive conclusion from a sales manager cover letter

It is with the highest appreciation that I extend my thanks for considering me for this position. I eagerly await your reply and can be best reached at (123) 456-7890, any time between the hours of 8 a.m. to 4 p.m. Monday through Saturday. As your company is my top pick for employment, I do intend to follow up next Monday morning if I have not yet heard back.

With Great Appreciation,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

6. Best job search resources for sales managers

Being a sales manager isn't all about high-fives and hitting quotas. It's also about continuous learning, expanding networks, and staying updated on industry trends. Here's a roundup of some superior job search resources:

Sales-specific job boards: Websites like FlexJobs.com and SalesHeads.com bookmark various jobs in sales. Skim through and tick off what fits your experience and ambition.
Professional networking sites: LinkedIn is a goldmine for sales managers. Create a top-notch profile; get connected and never miss a beat on sales manager job postings. You can even turn your LinkedIn profile into a polished resume within a few seconds.
Industry-specific platforms: Platforms like HubSpot Sales Blog are teeming with industry insights, job listings, and resources offering a competitive edge in a sales manager's job search.
Online recruiters & HR platforms: Sites like Indeed , Glassdoor , and Robert Half connect job seekers with recruiters seeking sales leaders. Registering with these sites expands your job market visibility.
Resume building sites: Craft a dynamic sales manager resume and cover letter on platforms like Kickresume, Zety or Resume.io . Their templates, examples, and tips can help elevate your job candidacy.

Use these resources wisely. After all, even sales aces need a well-thought-out strategy to nail the perfect job match.

Sales Manager Cover Letter FAQ

What's the main objective of a sales manager cover letter.

The main objective is to grab an employer's attention, highlight your key skills and achievements, and demonstrate your fit for the sales manager position on offer.

How do I structure a sales manager cover letter?

A common cover letter structure includes a captivating introduction, a body detailing your relevant skills and achievements, an explanation of why you wish to join the company, and a conclusion with a call to action.

How long should my sales manager cover letter be?

As a rule of thumb, your cover letter should not exceed one page. Focus on quality, not quantity - be concise, and choose your words carefully to make your message powerful.

Should I tailor my cover letter for each job application as a sales manager?

Absolutely! Customizing your cover letter for every sales manager application demonstrates that you've taken the time to understand the job and the company's needs.

Can I use the same achievements in my cover letter that I used in my resume?

While you can refer to the same achievements, remember, your cover letter should not replicate your resume. Use it to tell a story that brings your resume to life and shows how your experience and achievements align with the job requirements.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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23 Professional Sales Manager Cover Letter Examples for 2024

Your sales manager cover letter must immediately highlight your leadership abilities. Demonstrate with clear examples how you've successfully led a team to exceed targets. Ensure you convey your expertise in sales strategies and customer relations. Your cover letter should reflect your ability to nurture long-lasting client partnerships.

All cover letter examples in this guide

Senior Sales Manager

Area Sales Manager

Assistant Sales Manager

Automotive General Sales Manager

Branch Sales Manager

Channel Sales Manager

Corporate Sales Manager

Distribution Sales Manager

District Sales Manager

General Sales Manager

Hotel Sales Manager

International Sales Manager

Internet Sales Manager

National Sales Manager

Online Sales Manager

Real Estate Sales Manager

Regional Sales Manager

Retail Sales Manager

Sales Development Manager

Sales Operations Manager

Technical Sales Manager

Territory Sales Manager

Cover letter guide.

Sales Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Manager Cover Letter

Key Takeaways

By Experience

Crafting a standout sales manager cover letter can be the make-or-break factor in your job hunt. You've updated your resume and started applying, only to realize a gripping cover letter is required. Don't just regurgitate your resume; weave your proudest professional achievement into a compelling narrative. Steer clear of tired clichés and aim for authenticity, packing a punch within the confines of a single page. Let's navigate these common hurdles and pen a letter that gets you noticed.

Including all the must-have paragraphs in your structure for an excellent first impression;
Learning how to write individual sections from industry-leading cover letter examples;
Selecting the best accomplishment to tell an interesting and authority-building professional story;
Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your sales manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the sales manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

Sales Manager resume guide and example
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Sales Manager cover letter example

Andrew Clark

New York City, NY

+1-(234)-555-1234

[email protected]

Emphasize relevant experience and concrete achievements - The cover letter highlights the candidate's role-related experience and specific successes, such as leading market expansion strategies and negotiating high-value contracts.
Demonstrate impact with quantifiable results - Stating how the candidate contributed to increasing the client base by 200+ and improving sales revenue by 40% provides tangible evidence of their efficacy in their previous role.
Express how skills align with company goals - The cover letter expresses a desire to tailor the candidate’s strategic approach to the hiring company’s objectives, showing a forward-thinking mindset aimed at creating value for the prospective employer.
Showcase leadership and negotiation abilities - By detailing their experience in steering team efforts and securing significant business deals, the candidate underscores their capability to take on high-responsibility roles and deliver results.

What should your sales manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your sales manager cover letter? Our builder sets those up for you with:

Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your sales manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and sales manager cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your sales manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a sales manager cover letter

Header: Includes the sales manager's contact information, the date, and the employer's details, essential for the recruiter to quickly identify who the applicant is and to facilitate a seamless follow-up.

Greeting: Addresses the hiring manager or the recruitment team by name if known, demonstrating the applicant's attention to detail and personalizing the cover letter, which is crucial in a role that often requires relationship-building skills.

Opening Paragraph: Clearly states the position applied for and provides a compelling reason why the candidate is the ideal fit for the role, which is critical in capturing the recruiter’s attention in a competitive sales job market.

Experience and Achievements Body Section: Highlights relevant sales successes, leadership experience, and unique competencies, showing the recruiter measurable results and the ability to meet and exceed sales targets, which are key indicators of a successful sales manager.

Closing Section: Ends with a strong call to action, expressing enthusiasm for the opportunity, reiterating interest in the role, and indicating readiness for an interview, all of which are important to show a proactive approach—a must-have trait for a sales manager.

Key qualities recruiters search for in a candidate’s cover letter

Proven sales record: A history of meeting or exceeding sales targets demonstrates the ability to drive revenue and success in sales roles.
Leadership experience: Capability to manage and motivate a sales team to achieve collective goals is essential for a sales manager position.
Strategic planning skills: Ability to develop and execute sales strategies that align with company objectives shows foresight and planning acumen.
Excellent communication and interpersonal skills: Essential for building relationships with clients, negotiating deals, and leading a team effectively.
Industry knowledge: Understanding the specific market, customer base, and products/services is key to tailoring sales approaches and succeeding in the role.
Analytical abilities: Proficiency in using sales data and CRM tools to track performance, forecast sales, and make informed decisions is valuable for managing sales operations efficiently.

How to address hiring managers in your sales manager cover letter greeting

Goodbye, "Dear Sir/Madam" or "To whom it may concern!"

The salutation of your sales manager cover letter is how you kick off your professional communication with the hiring managers.

And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.

Take the time to find out who's recruiting for the role (via LinkedIn or the company page).

If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.

The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.

List of salutations you can use

Dear Hiring Manager,
Dear [Company Name] Team,
Dear [Department] Team,
Dear Mr./Ms. [Last Name],
Dear [First Name Last Name],
Dear [Job Title] Search Committee,

Your sales manager cover letter intro: showing your interest in the role

On to the actual content of your sales manager cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales manager cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

Company culture;
Growth opportunities;
Projects and awards the team worked on/won in the past year;
Specific technologies the department uses.

When writing your sales manager cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

What to write in the middle or body of your sales manager cover letter

Here's where it gets tricky.

Your sales manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your sales manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

A sincere and original way to end your sales manager cover letter

When writing their sales manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner .

Write about:

how you see yourself growing in the role/organization;
the benefits you would bring about (you'd impress even more with tangible metrics);
the next steps in the process (provide your availability for interviews).

Lacking experience: here's how to write your sales manager cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your sales manager cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Your sales manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

Chose no more than one achievement, which you'd be talking about in the body of your sales manager cover letter, by focusing on skills and outcomes;
Address recruiters with their first or last name, or "Dear Hiring Manager" in your sales manager cover letter greeting;
Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
Close your sales manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Sales Manager cover letter examples

Explore additional sales manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

Content tailored to the job posting you're applying for
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Sales Manager Cover Letter Example

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Start your Sales Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or relevant experience. Make sure to express your interest in the position and the company. For example, "Dear [Hiring Manager's Name], As a seasoned sales manager with over 10 years of experience driving successful sales teams, I am excited to apply for the Sales Manager position at [Company's Name]. I have always admired your company's innovative approach to sales and believe that my skills and experience make me a strong candidate for this role." This approach is direct, professional, and shows that you've done your research about the company.

The best way for Sales Managers to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting the reader to take the next step. For example, "I am confident that my proven sales strategies and team leadership skills would greatly benefit your company. I am excited about the possibility of bringing my unique experience to your team and would welcome the opportunity to further discuss how I can contribute to your sales goals. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further." This ending is assertive, shows eagerness, and prompts the reader to move forward with the hiring process. It's important to maintain a professional tone, but also to convey genuine interest and excitement about the potential job opportunity.

Sales Managers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address at the top of the cover letter. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager." 3. Introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting or how you heard about the position. 4. Relevant Experience: Highlight your most relevant sales management experiences. Discuss specific roles you've held, projects you've led, and sales targets you've achieved. Use quantifiable achievements to demonstrate your success in previous roles. 5. Skills: Highlight your key skills that are relevant to the job description. These might include leadership, strategic planning, team management, negotiation, budgeting, and of course, sales proficiency. 6. Knowledge about the Company: Show that you've done your homework about the company. Mention what you admire about the company and how you see yourself contributing to its mission and goals. 7. Closing: In the closing paragraph, express your enthusiasm for the role and the opportunity to discuss your qualifications further in an interview. Thank the hiring manager for considering your application. 8. Signature: End the letter with a professional closing like "Sincerely" or "Best regards," followed by your name and signature. Remember, a cover letter should complement, not duplicate, your resume. It's your chance to tell a story about your experiences and skills, and to show your passion for the role and the company. Tailor each cover letter to the specific job and company to show that you're genuinely interested and have taken the time to apply thoughtfully.

Related Cover Letters for Sales Manager

Related resumes for sales manager, try our ai cover letter generator.

Sales Manager cover letter examples

You’ve perfected your sales techniques and you’ve got plenty of impressive stats to back it up.

But if you want to land that sales manager role, you need to make sure you’re highlighting your most impressive figures and leadership skills in your cover letter.

And we can help you to boost your chances of writing an interview-winning application with our expert advice and sales manager cover letter examples below.

CV templates

Sales Manager cover letter example 1

Build your CV now

Sales Manager cover letter example 2

Sales Manager cover letter example 3

These 3 Sales Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Sales Manager cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

Hi [insert recruiter name]
Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

I am interested in applying for the role of Sales Manager with your company.
I would like to apply for the role of Sales assistant (Ref: 40f57393)
I would like to express my interest in the customer service vacancy within your retail department
I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

A friendly sign off – e.g. “Warm regards”
Your full name
Phone number (one you can answer quickly)
Email address
Profession title
Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Sales Manager cover letter

So, what type of information should you write about in your Sales Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Sales Manager cover letter templates

Copy and paste these Sales Manager cover letter templates to get a head start on your own.

I hope you’re well. I am excited to apply for the Sales Manager position at Partner Tech Ltd and leverage my 15 years of experience in the commercial technology and telecommunications sector to drive revenue optimisation and cultivate strategic partnerships for your company.

In my current role at Nexus Solutions, I have successfully led the client services team, nurtured long-term relationships with key stakeholders, and achieved remarkable results through data analysis and CRM implementation. I take pride in my ability to develop innovative sales strategies and mentor early-career sales executives, evident through the ‘Sale Through’ mentoring scheme that improved product knowledge by 30% in 2021. Furthermore, my achievements include streamlining the client review process through an automated query system, increasing efficiency by 31%, and securing a 5-year contract renewal worth £1.8 million annually. With a Bachelor of Business Administration and a PMI Project Management Professional Certificate, I am confident in my ability to lead and excel in this role.

I would like the opportunity to discuss my expertise further in an interview which I am available for from next week.

Best Wishes,

Dear Mr Scott,

I hope this email finds you well. As a recent Business graduate from the University of Sheffield, I am excited to apply for the position of Junior Sales Manager at TimberCo Ltd.

As a proactive individual and recipient of the 2022 UKBA Women in Business Student Award, I believe I am the perfect fit for this role. During my previous sales internship at John Deere, I demonstrated exceptional persuasive skills by securing contracts with five major clients, increasing revenue for my team’s portfolio by 20% in that quarter.

Moreover, I possess a deep understanding of the timber industry, having worked part time as a sales assistant for over four years at a local wood yard in Sheffield alongside my studies. I am confident that my ability to identify and pursue potential leads, combined with my exceptional negotiation skills, will contribute to the growth of TimberCo Ltd.

I would welcome the opportunity to discuss how my skills align with your team goals and I am available for an interview at your convenience.

Kind regards,

Lydia Pappas

I hope this email finds you well. I am writing to submit my application for the position of Senior Sales Manager at Foreman Foods, as advertised.

With over two decades experience in the food industry, including for leading supplier Brakes, I have consistently exceeded sales targets, notably achieving a 30% increase in revenue for my current employer Tasty Ltd – a whole foods start up based in London. One of my most significant achievements was negotiating a strategic partnership with a major retail chain, resulting in a 50% boost in sales volume in 2021. Alongside an MBA from the Manchester Business Institute, I am well-versed in the latest market trends and consumer preferences, which has allowed me to develop innovative and disruptive sales strategies that have yielded exceptional results in competitive UK and EU markets. Additionally, my leadership skills, supported by a Level 4 Diploma in People Management, have enabled me to build and motivate high-performing sales teams, driving them towards achieving collective success.

I am excited about the opportunity to contribute my expertise to Foreman Foods and lead the sales team to new heights. I look forward to discussing how my proven track record can be an asset to your esteemed company and can be available for interview at your convenience.

Many thanks,

Paulo Sautini

Writing a strong attention-grabbing cover letter is a vital step in landing a good Sales Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

Resume Worded | Career Strategy

13 sales manager cover letters.

Approved by real hiring managers, these Sales Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Sales Manager
Regional Sales Director
Sales Team Lead
Inside Sales Representative
Senior Sales Manager
Alternative introductions for your cover letter
Sales Manager resume examples

Sales Manager Cover Letter Example

Why this cover letter works in 2024, quantifiable achievements.

Highlighting a specific, measurable accomplishment in the cover letter shows the impact you can make in the role. Make sure to link it to the skills and expertise the company is looking for.

Collaboration and Results

By showcasing an example of successful collaboration with another department, you demonstrate your ability to work in cross-functional teams and achieve tangible results. This skill is valuable in any organization.

Show genuine interest in the company

In the first key sentence, the writer shares a personal experience with the company's product. This not only shows a genuine interest in what the company does, but also demonstrates an understanding of how their product works and its impact. This is a smart way to show that you've done your research and aren't just applying blindly.

Sharing Specific Accomplishments

Showing the hiring manager your proven track record in the form of hard numbers is very impactful. This is a great example of how to show off your past accomplishments in a way that translates to real, tangible results. By highlighting how you increased revenue and customer retention, you're painting a picture of what you can do for the company.

Proving Client-Centric Approach Works

Emphasizing your client-centric approach and how it resulted in client retention and cross-selling opportunities is a powerful way to show you understand the importance of client relationships in sales. This tells me you're not just focused on making sales, but building lasting relationships, an essential skill for a Sales Manager.

Expanding on your future contributions

It's one thing to say you're excited about a role, it's another to specify how you'll use your skills to excel in it. By stating your eagerness to exceed sales targets and mentor a team, you're giving a sense of your ambition, leadership and understanding of the role.

Expressing Alignment with Company Goals

Here, you are not just asking for an interview. You are expressing your eagerness to discuss how your skills and experiences align with the company's goals. This shows your understanding of the bigger picture and that you're not just applying for a job, but a role in driving the company forward.

Imagine the future of sales

When you share your vision of sales, it shows you're thinking ahead and ready to bring new ideas to the team. It's important to be a visionary in sales leadership.

Show your sales team leadership

Talking about your past success in leading teams gives clear proof that you know how to achieve results. Make sure to mention specific achievements to highlight your capability.

Build strong client relationships

Your ability to substantially grow revenue through relationships proves you're not just about making sales, but about creating lasting value. This is key in a sales manager role.

Value creation in sales

Expressing your belief in adding value at every customer journey stage aligns with modern sales strategies. It’s crucial to show you're on board with current trends.

Contribute to growth and success

By expressing your desire to contribute, you're telling the employer you're ready to be part of the team and make a significant impact. It's a strong closing statement for a sales manager.

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Show admiration for the company

Starting by expressing your excitement and admiration for the company sets a positive tone. It makes me think you've done your homework and genuinely want to be part of our journey.

Demonstrate leadership in sales

Highlighting your experience in building high-performing teams shows you're not just a salesperson but a leader. It suggests you have the skills to drive our sales team forward.

Align your values with the company's

By saying your experience aligns with our values and goals, you're telling me you're a good fit culturally. This is important because skills can be taught, but a cultural fit cannot.

Emphasize your strategic abilities

Mentioning your ability to analyze market trends and develop sales strategies shows you're thinking big picture. It reassures me you can handle the complexities of the role.

Communicate your enthusiasm for the role

Ending with your excitement about contributing to our mission makes your application stand out. It shows you're passionate about the work and not just the title.

Show your enthusiasm for the sales manager role

Mentioning your excitement for the position and admiration for the company highlights your genuine interest. This makes a good first impression on the hiring manager.

Highlight leadership in sales

Describing your ability to lead and motivate a team showcases your leadership skills, which are crucial for a sales manager role. It helps the employer see you as a capable leader.

Demonstrate sales success with numbers

Using specific percentages to show how you've exceeded targets provides clear evidence of your success. This makes your accomplishments more impressive and believable.

Express excitement for company values

Sharing your enthusiasm for the company’s culture of innovation and collaboration suggests that you will fit well with their team. It's important to show you share the company's values.

Close with a strong call to action

Ending your cover letter by looking forward to a discussion about how you can contribute shows confidence and eagerness. It's a proactive way to invite further conversation.

Regional Sales Director Cover Letter Example

Culture building: a different angle.

Success in sales often comes from a well-functioning team. By highlighting your role in fostering a culture of resilience and innovation, you're showing you understand the importance of team dynamics and leadership in achieving sales goals.

Communicating Passion and Track Record

By expressing your desire to blend your passion for technology with your proven sales leadership, you are showing me you're not just a salesperson, but someone who genuinely cares about the industry. This passion is infectious and can inspire teams to perform better.

Proactive Leadership

Describing your approach to sales management as proactive and mentioning your ability to inspire teams gives a clear insight into your leadership style. It indicates your drive, initiative, and the kind of leader you'd be in the role.

Expressing Enthusiasm for a Career Milestone

Stating that this role would be a milestone in your career gives a sense of your ambition and dedication. It shows you're not just looking for another job, but a significant step in your career journey, and that you're excited about contributing to the team's success.

Sales Team Lead Cover Letter Example

Passion for sales impact.

Describing sales as your passion and a way to impact lives immediately sets a tone of dedication and enthusiasm for the role.

Nurture client relationships

Highlighting your success with a major client showcases your ability to handle significant challenges and secure wins, a vital trait for a sales team lead.

Mentor your sales team

Your initiative in starting a coaching program demonstrates leadership beyond just numbers, emphasizing team development and growth.

Inspire as a sales lead

Believing in your ability to lead and inspire others is crucial. It shows confidence and readiness for the leadership role you're applying for.

Bring skills to revolutionize customer connections

Your excitement to contribute to the company's mission reveals your alignment with their goals and your eagerness to make a difference in how companies connect with customers.

Inside Sales Representative Cover Letter Example

Share your "aha" moment.

When you talk about the moment you knew you were meant for sales, it shows your passion. It makes me believe you love what you do.

Highlight your sales achievements

Mentioning specific achievements, like exceeding your sales quota, proves you're good at your job. It makes me think you can do the same for us.

Illustrate problem-solving skills

Describing how you re-engaged a silent prospect demonstrates your ability to solve problems creatively. It suggests you're not just about making a sale but about creating value for customers.

Show your approach to sales

Talking about your mix of persistence, creativity, and customer focus hints at how you approach sales. It makes me see you as someone who could fit well within our team.

Express eagerness to contribute

Ending by expressing a desire to contribute to our mission makes your application memorable. It leaves the impression that you're not just looking for any job, but this job.

Express interest clearly

A simple but effective way to start is by stating your interest directly, establishing a clear intent.

Discuss relevant experience

Even early in your career, showing how your experiences align with the job functions is key to proving your capability.

Align with company values

Showing that you share the company’s priorities and focus areas suggests you'll fit in well with their culture.

Polite gratitude

Thanking the reader for considering your application is not only courteous but also rounds off your letter on a positive note.

Envision your future impact

Ending with your excitement about the role's possibilities opens the door to discussing how you can contribute in an interview.

Show your interest in the inside sales role

Starting your cover letter by mentioning your strong interest in the position helps me see your enthusiasm right away. It's good to know what drives you to apply for this job.

Highlight your relevant education and experience

Talking about your degree and internships specifically related to sales shows me you have the right background. It's important to see you've prepared for this career.

Discuss your sales skills development

When you talk about completing courses in digital marketing and sales automation, it shows me you're committed to growing your skills. This ongoing learning is key in the sales field.

Express excitement for the company

Mentioning what excites you about the company not only shows you've done your research but also that your values align with ours. It helps me see you as a good fit.

Ending your letter by expressing eagerness to discuss your fit for the team invites me to take the next step. It's good to be clear about wanting to move forward.

Senior Sales Manager Cover Letter Example

Show your passion for the company.

When you express genuine admiration for the company's work, it shows you're not just looking for any job — you want this one specifically.

Highlight leadership and results

Talking about leading a team and beating targets proves you're not only a team player but also someone who drives results.

Value in mentoring

Pointing out your passion for coaching shows you're interested in more than just sales numbers; you're investing in people too.

Connect skills to company goals

By linking your abilities to the company's mission, you make a strong case for why you're the perfect fit for the team.

Confidence in your contribution

Asserting your potential value to the team demonstrates self-assurance and a clear vision of what you bring to the table.

Connect with the company’s philosophy

Expressing admiration for the company’s approach to sales shows that you understand and value their methods. This can help you stand out as a knowledgeable candidate.

Showcase your strategic sales achievements

Detailing your experience with successful product launches highlights your strategic thinking and collaboration skills. This demonstrates your ability to drive growth.

Emphasize your passion for coaching

Stating your passion for developing sales talent reveals your dedication to team success and growth. It shows you're a well-rounded leader.

Highlight leadership and development skills

Looking forward to contributing your coaching and leadership skills to a new team indicates your commitment to fostering talent. It suggests you're a valuable team player.

End with eagerness to contribute

Concluding your cover letter by expressing eagerness to discuss your role in the company's success invites the hiring manager to consider how you can add value. It’s a positive note to end on.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Sales Manager Roles

Area Sales Manager Cover Letter Guide
Assistant Sales Manager Cover Letter Guide
Automobile / Car Sales Manager Cover Letter Guide
Automotive Sales Manager Cover Letter Guide
Catering Sales Manager Cover Letter Guide
Hotel Sales Manager Cover Letter Guide
National Sales Manager Cover Letter Guide
Regional Sales Manager Cover Letter Guide
Retail Sales Manager Cover Letter Guide
Sales Manager Cover Letter Guide
Territory Sales Manager Cover Letter Guide

Other Sales Cover Letters

Account Executive Cover Letter Guide
Account Manager Cover Letter Guide
Buyer Cover Letter Guide
Copywriter Cover Letter Guide
Director of Sales Cover Letter Guide
Engagement Manager Cover Letter Guide
Hotel Manager Cover Letter Guide
Inside Sales Representative Cover Letter Guide
Operations Manager Cover Letter Guide
Real Estate Agent Cover Letter Guide
Relationship Manager Cover Letter Guide
Sales Associate Cover Letter Guide
Sales Coordinator Cover Letter Guide
Sales Engineer Cover Letter Guide
Sales Executive Cover Letter Guide
Sales Leader Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Sales Cover Letter Examples and Templates for 2024

Cover Letter Examples
Cover Letter Text Examples

How To Write a Sales Cover Letter

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

Entry-Level
Senior-level

Sales Text-Only Cover Letter Templates and Examples

Senior-Level

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

Dear Ms. Neal:

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
Generating more than 110% of my quota for five consecutive quarters
Converting 81% of leads into sales, with 62% becoming repeat customers

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Dear Ms. Young:

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

Launching a social media strategy that increased our online presence and grew sales by 15%
Raising customer satisfaction scores and retention by 10% in one year

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

Write short, concise sentences and remove unnecessary adjectives
Make your paragraphs shorter, or use bullet points to make key ideas stand out
Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

Work experience
Sales experience and sales skills
Communication skills
Time management abilities
Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

Sales Associate Cover Letter 1
Sales Associate Cover Letter 2
Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

Inside Sales Rep Cover Letter 1
Inside Sales Rep Cover Letter 2
Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

Outside Sales Rep Cover Letter 1
Outside Sales Rep Cover Letter 2
Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

Sales Manager Cover Letter 1
Sales Manager Cover Letter 2
Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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7 Sales Cover Letter Examples & Writing Guide for 2024

Sales Manager Cover Letter
Sales Cover Letters by Experience
Sales Cover Letters by Role
Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company.

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your sales resume when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your top job skills at every sales interview.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

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Block Format

Copy this text for your sales manager cover letter!

(123) 456-7890 9360 Imaginary Blvd. New York, NY 10001

February 1, 2023

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Dear Mr. Durfey,

As an avid participant in both on-road and off-road hobby biking, I spend my weekends caught up in the thrill of challenging my physical and mental limits when I’m not busy attending to client needs during my day job in sales. While ensuring customer satisfaction drives my career, I have a special place in my heart for sports equipment as experience has shown me that the equipment used really makes the sport. That’s why I’m excited to join Trek Bikes as your next sales manager.

My sporting goods sales management role with Decathlon provided valuable experience bridging the gap between customers and their favored sport, allowing me to equip them with gear to perform their best. My sales team and I successfully developed promotional strategies such as a patronage reward system and a social media discount code campaign that yielded a positive return of 7% in my last year with them. We also maintained customer satisfaction at a consistent rate of 73%, with a CSAT response rate of 49%.

One of my leading roles at Decathlon involved training and evaluating sales employees. While we received plenty of education and support material, I knew that effective management also involved working directly with each employee to empower their sales process better. Using this one-to-one coaching approach, my sales team surpassed expected sales metrics such as customer engagement and sales volume by 5% year over year.

With my sports and sales history and experience in employee management, I believe I can help Trek Bikes in its mission to change the world. I look forward to discussing how my skills and qualifications can help contribute to your organization’s vision of a better future.

Best regards,

Natalie Walton

Enclosures: Resume Application

Why this cover letter works

Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Sales Assistant Cover Letter Example

Copy this text for your sales assistant cover letter!

123 Fictional Avenue Portland, OR 97201 (123) 456-7890

November 20, 2023

Joseph Young Columbia Sportswear 123 Fictional Lane Portland, OR 97201

Dear Mr. Young:

The intersection of outdoor active lifestyles and strategic salesmanship provides an exciting, vibrant landscape. In the heart of this, Columbia Sportswear stands as an unyielding bastion, dressing millions of outdoor enthusiasts worldwide. Fueled by my passion for sales and operational efficiency, I’m eager to contribute my expertise as a sales assistant at Columbia Sportswear.

Most recently, I served as a sales specialist at REI, where I honed my skills in tracking and optimizing sales data using Microsoft Excel. I developed models to forecast sales with an accuracy of about 94%. Subsequently, I implemented targeted marketing and sales strategies that increased revenue by 13% while reducing holding costs.

Prior to REI, I worked as a sales support specialist at Patagonia, also based in Portland. There, I developed proficiency in email marketing platforms such as Mailchimp and Constant Contact, directing campaigns that significantly enhanced customer engagement and fostered an 18% rise in conversions. My ability to connect with customers and understand their preferences contributed considerably to this success.

I began my professional journey as a data entry clerk at The North Face. Here, I dove into database querying, thus refining data extraction for marketing and sales purposes. Through carefully designed SQL queries, we witnessed a time-efficiency increase of about 28%, easing the workload for key decision-makers.

Pairing my enthusiasm for outdoor activities with a career in Columbia Sportswear is an exciting prospect. I’m confident that my combination of data-driven decision-making, effective communication, and customer-centric approach will significantly benefit the sales team. Thank you for considering my application. I’m thrilled about working with the Columbia Sportswear team and I’m available at your earliest convenience for an interview.

For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Pharmaceutical Sales Cover Letter Example

Pharmaceutical sales cover letter template

Copy this text for your pharmaceutical sales cover letter!

123 Fictional Avenue Las Vegas, NV 89101 (123) 456-7890

Sofia Allen Abbott Laboratories 123 Fictional Lane Las Vegas, NV 89101

Dear Ms. Allen:

In an era where innovative healthcare solutions intertwine with the fast-paced world of sales, it is thrilling to be part of an industry that continually rises to deliver life-changing products. Serving customers while benefiting humanity is my calling and driving force. Nothing could answer my drive more than operating as a medical sales specialist at Abbott Laboratories, a global leader in health technology. With mounting enthusiasm, I look forward to applying my relevant proficiencies within the intricacies of this role.

As a senior medical sales representative for Medtronic, I focused on delivering engaging product demonstrations, leading to a 29% increase in annual product adoption rates. My in-depth knowledge of medical equipment and the ability to communicate complex information helped secure a 33% growth in the local client base within 18 months.

With an extensive background in inventory management, I leveraged advanced tools such as Clear Spider and Fishbowl Inventory as a sales specialist at Rotech. My efficient management of stock levels, procurement, and demand forecasting fostered a 14% reduction in carrying costs and an improvement in overall customer satisfaction.

I have also honed my skills in sales territory mapping and have increased sales by 17% at Capsule. Utilizing BatchGeo and eSpatial, I effectively segmented, prioritized, and engaged with prospective clients and territories, resulting in increased revenue and expanded market presence.

I’m genuinely excited about the prospect of representing Abbott Laboratories as a medical sales specialist, with a drive to exemplify the company’s commitment to innovation and excellence while improving patients’ lives. I look forward to discussing how my skills align with your goals and can help develop a meaningful relationship with your esteemed clientele. Thank you.

Priya Mehta

Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Digital Sales Representative Cover Letter Example

Digital sales representative cover letter template

Copy this text for your digital sales representative cover letter!

(123) 456-7890 7890 Fictional St. New York, NY 10001

Darlene Mendoza, Corporate Sr. Human Resources Manager ProSites Headquarters 38977 Sky Canyon Drive, 2nd Floor Murrieta, CA 92563

Dear Ms. Mendoza,

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible.

I was also fortunate to receive support from a stellar sales team while at Adobe, where my colleagues and I achieved a 71% sales win rate in my last year. We did so through iterative analysis of our sales performance, where we evaluated each part of the sales process in search of opportunities where we could implement steps that would result in compounding positive growth.

My passion for equipping clients with what they need to excel propels me to seek opportunities to serve them better; I am confident this enthusiasm will help me perform at my best as ProSites’ next digital sales representative. I look forward to discussing this further with you. Thank you for your kind consideration.

Charmaine Lee

Enclosures: Resume Application Google Digital Marketing Certification

You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
Company websites and sales representative job descriptions are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Copy this text for your sales consultant cover letter!

(123) 456-7890 8520 Unreal Avenue New York, NY 10001

Gareth Lloyd, Human Resources Executive Director Morgan Stanley & Co. LLC 1585 Broadway Avenue New York, NY 10036

Dear Mr. Lloyd:

Morgan Stanley’s reputation as one of the top investment management firms in the world precedes it, and I am excited to join its prestigious ranks as an internal sales consultant. My background in investment banking, FINRA Series 7 certification, and status as a CFA charter holder equip me with an intimate understanding of investment management solutions, so I can bridge the gap between clients and what they need to make sound financial decisions.

While at Citibank, I found fulfillment in meeting and exceeding client expectations by equipping myself with the knowledge I would require to effectively tailor my sales approach to their needs. As such, I received the top salesperson award for 2 of the 3 years I spent with the investment sales team.

My sales team and I also successfully streamlined our time spent selling by 7% by measuring and evaluating customer interactions. Our method involved analyzing customer surveys and support tickets to identify areas where we could improve. Correcting these areas in our sales approach and product design allowed us to surpass our target sales quota by 8% in my final year.

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

Samantha Kim

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table.
It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Copy this text for your medical sales cover letter!

123 Fictional Avenue Cincinnati, OH 45202 (123) 456-7890

February 15, 2024

Alexander Harris Procter & Gamble 123 Fictional Lane Cincinnati, OH 45202

Dear Mr. Harris:

My career path, fueled by a passion for biotechnology and a fascination with the transformative power of bioinformatics, uniquely positions me for this role. Procter & Gamble’s work in the biotech sphere has always been a source of inspiration for me, and the prospect of contributing to such a team is incredibly exciting.

In my previous role as a quality control analyst at Smithfield BioScience, I successfully implemented a new bioinformatics protocol that led to a 27% cut down in product recalls – maintaining the company’s high-quality standards. Additionally, I was a part of a team dedicated to streamlining our biocompatibility assessment process, shrinking costs by $14,682.

My role at Kurome Therapeutics included leveraging my bioinformatics skills to inform our sales strategies. By analyzing market trends and customer data, I helped tailor our sales approach, contributing to a 7.4% rise in sales revenue. This data-driven strategy was instrumental to discover new market opportunities and optimize our product portfolio for diverse client needs.

My experience extends to leading a small team in the quality assurance department at Endpoint Clinical. Here, I oversaw a project that improved product reliability by 39%, as evidenced by rigorous testing and customer feedback. My team’s dedication and my leadership in this project were crucial in elevating our department’s performance, directly impacting customer satisfaction and repeat business.

I am eager to bring my blend of technical acumen, sales prowess, and a proven track record of driving growth to Procter & Gamble. I believe that I am ready to make a meaningful impact on your sales team.

Sophia Silva

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Copy this text for your car sales cover letter!

123 Fictional Avenue Orlando, FL 32802 (123) 456-7890

Scarlett Wright Classic Honda 123 Fictional Lane Orlando, FL 32802

Dear Ms. Wright:

With a profound interest in automotive innovation and a commitment to sustainable practices, I have dedicated my career to becoming an expert in this field. This journey has not only been a professional pursuit but also a personal passion, as I am deeply invested in building a more environmentally conscious automotive industry.

During my tenure at AutoNation Acura North Orlando, I administered a unique campaign to promote fuel-efficient models, which led to a 34% growth in sales of hybrid and electric vehicles within a year. My strategy was rooted in extensive customer education about the long-term financial and environmental benefits of these models.

At Orlando INFINITI, my role transcended traditional sales. The initiative was all about educating customers on the environmental impact of their vehicle choices, emphasizing the importance of emissions reduction. This campaign, coupled with my in-depth knowledge of fuel efficiency, gained a notable 23% uplift in sales of eco-friendly models.

Additionally, my expertise extends to trade-in evaluations, where I developed a transparent assessment process at Greenway Ford. This process was appreciated by customers for its fairness and clarity, leading to a 19% surge in trade-in transactions.

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team and to further discuss how I can support Classic Honda’s goals. Please reach me by email or in person whenever it is convenient.

Aiden Mitchell

Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Sales consultant resume example with 2+ years of experience

Outsell Your Competition with Your Sales Cover Letter

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package.

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression.

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

Step 2: Demonstrate achievement with details

The format of your resume works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job.

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned.

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details.

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application.

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company.

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Group of 4 colleagues work on yellow laptops around large screen to outline sales cover letter

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements.

How to start a sales cover letter

Your contact info: If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date: Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address: In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting: First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working.

Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your sales cover letter

Body: Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

Formatting: The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading.

Opening paragraph: Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like:

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field.

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try:

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3: The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application.

Closing paragraph: You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad:

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration.

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

How to end a sales cover letter

Signature: This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name.

Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink.

Enclosure(s): The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description.

Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect.

Snag Your Next Sales Role with a Selling Resume

Horse runs with yellow envelope in mouth to deliver sales resume and cover letter

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to check your resume or use a free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and resume tips will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

IMAGES

How to Write a Cover Letter: Definitive Guide for 2022
Sales Manager Cover Letter Examples & Writing Guide
18 Manager Cover Letter Examples and Templates
Best Salesperson Cover Letter Examples
Sales Manager Cover Letter Sample
Sales Cover Letter Example & Tips

COMMENTS

Sales Manager Cover Letter Example and Template for 2024
Here are the steps you can take to write an effective sales manager cover letter: 1. Share your contact information. Create a heading with your contact information to introduce yourself to the hiring manager and provide them with information to contact you. The information can be on a new line underneath your full name, with your phone number ...
Sales Manager Cover Letter and Resume Examples
Sales Manager Cover Letter Example. Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you've always dreamed of working for. Sales Manager Cover Letter Sample [Your Name] [Your Phone Number] [Your Email Address] [Date] Dear [Hiring Manager's Name],
Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)
Here are the 5 steps for writing a job-winning Sales Manager cover letter: 1 Start with a proven cover letter template from CoverBuild.io. 2 Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to. 3 Start your cover letter with a personalized greeting for the hiring manager or team name.
Sales Manager Cover Letter Sample
Highlight vital sales manager skills in your cover letter to show potential employers you can meet their demands. For example, leadership skills and problem-solving skills are soft skills required to excel as a sales manager. Here are key sales manager skills to include in your cover letter: Interpersonal skills. Communication skills.
Sales Manager Cover Letter Samples & Examples 2024
Here are 3 examples of personalized sales manager cover letter greetings. Dear CEO Gerry Ringgold, Dear Mr. Gerry Ringgold, Dear Hiring Manager Lenny Bloom, 3. How to make your cover letter introduction into a sales pitch. As any sales manager knows, the key to landing sales is a great sales pitch.
Sales Manager Cover Letter Examples and Templates for 2024
By answering these questions, you'll have everything you need to build a winning sales manager cover letter. 1. Contact information and salutation. List all essential contact information at the top of your sales manager cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms.
14+ Sales Manager Cover Letter Examples (with In-Depth Guidance)
These systems are designed to identify specific keywords related to the job. Therefore, it's important to include industry-related keywords in your cover letter. For example, words like "sales targets", "business development", "customer relationship management" are often used in sales manager job descriptions.
5 Sales Manager Cover Letter Examples Built for 2024
Copy this text for your retail sales manager cover letter! March 12, 2024. Dear Mr. Russo, With over a decade of experience in retail management, I have honed my skills in strategic planning, team leadership, and customer service excellence which I am eager to bring to the CarMax team.
23 Professional Sales Manager Cover Letter Examples for 2024
A sincere and original way to end your sales manager cover letter. When writing their sales manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you". Both statements show good manners, but your cover letter should end in a more actionable manner.
Sales Manager Cover Letter Examples & Writing Guide
Here's how to write a cover letter for a sales manager job application: 1. Use the perfect sales manager cover letter format and layout. The layout of your cover letter: 3-4 paragraphs. Cover letter line spacing: 1 to 1.15. Cover letter font: professional selections (Book Antiqua, Verdana, Noto, Garamond).
Sales Manager Cover Letter
Sales Manager cover letter example. Jane Doe 123 Maple Street Anytown, State, 12345 [email protected] 555-123-4567. October 1, 2023. Mr. John Smith Hiring Manager Innovatech Solutions 456 Technology Drive Techville, State, 67890. Dear Mr. Smith,
Sales Manager Cover Letter Examples [Writing Tips & Guide]
Visit the company's directory to research the hiring manager and contact info. Add the date of writing, followed by the manager's name, job title and professional mailing address. Greeting: Begin the letter with a professional salutation. We prefer the following formal greetings: "Dear Mr./Ms. Last Name," "Hello, Mr./Ms.
2024 Sales Manager Cover Letter Example (+Free Tools & Guidance)
Sales Managers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address at the top of the cover letter. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager."
Sales Cover Letter Example and Template for 2024
Sales Cover Letter Example and Template for 2024. The sales field includes a wide range of job descriptions, including sales representative, sales manager and sales consultant. Pursuing a career in sales can allow you to work in a variety of industries, such as software, retail, professional services and manufacturing.
Sales Manager Cover Letter Example for 2024
Sales manager cover letter sample. Any open sales manager position is going to attract many candidates. You need to demonstrate that you fit the role in a way that sets you apart from other applicants. To do so, your job application should include a professional resume and an effective cover letter that highlights your strengths as both a ...
3 Sales Manager cover letter examples [Stand out]
CV templates. These 3 Sales Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow. Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.
13 Sales Manager Cover Letters
Sales Manager Cover Letter Example. Dear Hiring Manager, As a long-time admirer of Amazon's innovative and customer-centric approach, I was thrilled to discover the Sales Manager position available within your organization. I still remember the excitement of receiving my first Amazon order, wrapped in that iconic packaging, and how it sparked ...
Sales Cover Letter Examples and Templates for 2024
The following advice and examples show what to include in your cover letter so it's optimized for each job application. 1. Heading. At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title "Sales Professional" to your contact header.
Sales Manager Cover Letter Sample
341 Company Address. Raleigh, NC, 94301. (xxx)xxx-xxxx. [email protected]. Dear [Hiring Manager's Name], My name is David Chalice, and I am a sales manager with experience in regional territory management and marketing brand strategy. I was contacted via LinkedIn about your National Sales Manager position and think I would be the best ...
How to Write a Sales Cover Letter (Examples & Templates) for All Sales
Here are a few excellent samples: Outside Sales Rep Cover Letter 1; Outside Sales Rep Cover Letter 2; Outside Sales Rep Cover Letter 3; Sales Manager Cover letter. Whether you're already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff.
Top Sales Manager Cover Letter Examples
Sales Manager Cover Letter Examples. (515) 555-7998. Date:1th April, 2009. (914) 555-2909. Dear Mr. Richardson, In response to your advertisement on company's website, I am writing this letter to you for the Areas Sales Manager position.
How to write a sales manager cover letter (with example)
Here are six steps to guide you when writing your sales manager cover letter: 1. Start with your professional details. Using the first two lines of your document, begin your letter by providing your contact information. Write your full name on the first line, and include your phone number, email address and physical address on the second.
7 Sales Cover Letter Examples & Writing Guide for 2024
This car sales cover letter includes eye-catching achievements like - '34% growth in sales of hybrid and electric vehicles' and '23% uplift in sales of eco-friendly models'. As a hiring manager, this is quite convincing of the candidate's ability to make a profit for the company.

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Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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The 8 Best Sales Manager Cover Letter Templates

Sales Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

The Best Sales Manager Skills To Include On Your Cover Letter

1. Leverage The 20 Best Sales Manager Keywords

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

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1. Use The Hiring Manager's Name

2. Use This Formula: To The [Department] Team at [Company]

3 Sales Manager Cover Letter Examples For 2024

Sales Manager Cover Letter Example #1: A Traditional Background

Sales Manager Cover Letter Example #2: A Non-Traditional Background

Sales Manager Cover Letter Example #3: Senior Sales Manager

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Key Takeaways To Wrap Up Your Job-Winning Cover Letter

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Sales Manager Cover Letter Samples & Examples That Worked in 2024

1. How to properly format a sales manager cover letter header and headline

Here is an example of a well-formatted sales manager header

Here is an example of an excellent sales manager cover letter headline

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Here are 3 examples of personalized sales manager cover letter greetings

3. How to make your cover letter introduction into a sales pitch

Here is an example of an excellent introduction from a sales manager cover letter

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4. How to showcase your top sales management skills and accomplishments

Here are 6 skills to describe in a sales manager cover letter

Here is an example of how to describe an accomplishment in a sales manager cover letter

5. How to effectively conclude your cover letter in a persuasive manner

Here is an example of a persuasive conclusion from a sales manager cover letter

6. Best job search resources for sales managers

Sales Manager Cover Letter FAQ

How do I structure a sales manager cover letter?