pitch deck template for education

This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.

Top 21 Pitch Decks from EdTech Startups (2024)

Description

If you’re looking for inspiration on how to pitch your EdTech startup, you’ve come to the right place.

Below you can find 21 EdTech pitch decks from successful startups in the industry.

21 Pitch Decks From EdTech Startups

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GamerzClass

GamerzClass is a matchmaking platform that connects gamers with the game content they love.

Details of the startup :

Business model:

Subscription

Details of the pitch deck :

Amount raised:

You can find more details about this startup here .

AceUp offers a strong foundation for emerging and seasoned leaders to overcome real-world professional challenges.

Angel Investors

ActivityHero

ActivityHero is a marketplace where parents can find camps and classes for their kids.

Marketplace

Alumnify is a community-based platform that lets graduates connect with each other, find new job opportunities and establish new university communities.

Undisclosed

Almabase is a platform that streamlines your alumni engagement and fundraising efforts.

Accelerator

Baby Sparks

BabySparks is a provider of programs designed to help parents enrich the cognitive, language, and motor skills of their children.

Blue Studios

Blue Studios is a live-streaming platform, delivering engaging and educational classes for kids of all ages.

VC, Accelerator

CareLuLu is a website that provides parents with daycare and preschool options in their area.

Cirrus Identity

Cirrus Identity is a hosted software that helps businesses manage user identity.

Clanbeat provides personalized growth support to help people discover their true passions, achieve their goals and shape their own future.

CloudAcademy

Cloud Academy provides training, tools, and infrastructure for companies to overcome the challenges of cloud technologies.

Floqq is Latin America’s biggest marketplace for online video courses. It brings together the best content creators into one single place.

LinguaTrip is a travel agency for language courses around the globe and student accommodation.

Option Alpha

Option Alpha offers education, coaching, and software to help options traders make smarter, more profitable trades.

Prolaera provides classes from the leading experts in the world’s most popular fields. It is an award-winning Continuing Professional Education (CPE) platform built to streamline and simplify CPE for licensed professionals.

StudySoup is a community where students can share and exchange lecture notes with each other.

Yellowdig is an online learning platform that fosters peer-driven learning, promotes collaboration, and rewards knowledge acquisition through gamification techniques and data science.

Kite readers

KiteReaders is an online company that creates, develops, and sells ebooks and apps for children aged 3 to 8.

Transtutors

Transtutors assist students in improving their skills in a variety of subject areas by providing online tutors to assist them in solving problems and completing assignments.

Concept Ventures

Concept Ventures, founded in 2018, is the UK's largest pre-seed fund.

Kangarootime

Kangarootime is the cutting-edge SaaS platform for connecting families with childcare providers.

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Edtech Pitch Deck Guide 2024 (Examples + Template Included)

July 1, 2024

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

Are you an EdTech entrepreneur eager to captivate investors and stakeholders? You’re in the right place.

The EdTech landscape is brimming with potential, yet standing out requires more than just a great idea. It demands a pitch deck that not only informs but also engages and inspires.

This guide is meticulously designed to walk you through each aspect of creating a compelling EdTech pitch deck. From understanding the nuances of the market and articulating a unique value proposition, to presenting data-driven insights and outlining scalable business models, we’ve got you covered.

Imagine holding a pitch deck that resonates with your audience, backed by research, infused with creativity, and aligned with industry expectations. That’s what we aim to help you achieve.

Hey everyone, I’m Viktor, a  presentation specialist , pitch deck expert , and a lover of great burgers. I’ve been a pitch deck expert for the 10+ years and helped clients raise millions with my unique approach to creating pitch decks.

With my pitch deck as your passport, you’ll dive into an educational odyssey that not only captivates students but empowers educators and delights investors.

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Book a free personalized pitch deck consultation and save over 20 hours of your time.

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

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The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

SEO and Online Presence in EdTech Pitch Decks

Classdojo pitch deck, what is an edtech pitch deck.

An EdTech pitch deck is a visual presentation designed to provide potential investors, partners, or customers with an overview of an educational technology (EdTech) product or service (or in short and edtech startup).

It showcases the company’s unique value proposition, business model, target market, and competitive advantages, along with other relevant information such as the founding team, financial projections, and traction.

The primary objective of an EdTech pitch deck is to persuade the audience that the proposed solution addresses a significant problem or need in the education sector, and that the company has the right strategy, team, and resources to successfully deliver and scale the product or service.

A well-crafted EdTech pitch deck can help secure funding, attract strategic partnerships, and generate interest from potential customers, ultimately contributing to the growth and success of the EdTech venture.

What Does An Edtech Pitch Deck Include? The Deck Template You Can Steal 

An effective EdTech pitch deck typically includes the following elements to provide a comprehensive overview of the company and its offerings:

• Cover slide: Displays the company’s name, logo, and a brief tagline or description of the product or service.
• Problem : Identifies the pain points or challenges in the education sector that your EdTech solution aims to address.
• Solution : Describes your product or service and explains how it effectively addresses the problem or need in the market.
• Market opportunity: Presents the target market size, segments, and growth potential, illustrating the opportunity your EdTech venture seeks to capitalize on.
• Business model: Explains how your company generates revenue and plans to scale, including pricing, distribution channels, and customer acquisition strategies.
• Competitive landscape: Analyzes the competition and highlights your product or service’s unique selling points, differentiators, and competitive advantages.
• Traction and milestones: Showcases any achievements, such as user growth, partnerships, or awards, that demonstrate market validation and progress toward your goals.
• Technology and innovation: Highlights the technology behind your product or service and any proprietary or innovative aspects that set it apart.
• Marketing and sales strategy: Outlines your approach to reaching and acquiring customers, including marketing channels, partnerships, and sales tactics.
• Team : Introduces the founding team, their backgrounds, expertise, and relevant experience that positions them to successfully execute the business plan.
• Financial projections: Provides a high-level overview of your company’s projected financial performance, including revenue, expenses, and key financial metrics.
• Funding ask: Clearly states the amount of funding you are seeking, the intended use of funds, and the expected impact on your company’s growth and development.
• Closing slide and contact information: Encourages further discussion and provides contact details for interested parties to get in touch.

These elements can be tailored to fit the specific needs of your EdTech venture and the preferences of your target audience. Ultimately, an EdTech pitch deck should clearly communicate your company’s value proposition and potential for success in a concise and visually appealing manner. 

How To Create An Edtech Pitch Deck Presentation?

Creating an EdTech pitch deck presentation involves a series of steps that will help you communicate your company’s value proposition and potential effectively.

Here’s a step-by-step guide to help you create an engaging EdTech pitch deck:

• Define your objectives: Identify the primary goals of your pitch deck, such as securing funding, attracting strategic partners, or generating interest from potential customers.
• Research your audience: Understand the preferences, expectations, and concerns of your target audience, such as investors, partners, or customers. This knowledge will help you tailor your pitch deck to resonate with them.
• Gather content: Collect information on all relevant aspects of your EdTech venture, including the problem, solution, market opportunity, business model, competitive landscape, traction, team, financial projections, and funding ask.
• Create a logical structure: Organize your content in a logical sequence, ensuring a coherent flow of information that is easy for your audience to follow. Use the elements of the EdTech pitch deck in the previous section as a starting point, and adjust as needed.
• Design visually appealing slides: Use clean, uncluttered, and professional designs for your slides. Ensure consistency in fonts, colors, and formatting throughout the presentation. Incorporate visuals, such as images, charts, and graphs, to support your content and make it more engaging.
• Be concise and clear: Use clear language and concise bullet points to convey your message effectively. Avoid overwhelming your audience with excessive text or jargon. For that reason, I’ve specifically made this list of books on pitching to help you improve your delivery.
• Tell a compelling story: Weave a narrative throughout your presentation that highlights your EdTech solution’s unique value proposition and connects with your audience on an emotional level.
• Practice your delivery: If you plan to present your pitch deck in person or via video conference, rehearse your delivery to ensure a smooth and engaging presentation. Familiarize yourself with the content, fine-tune your pacing, and work on your body language and tone.
• Gather feedback and iterate: Share your pitch deck with trusted colleagues, advisors, or industry experts, and gather their feedback. Use their input to refine your presentation, making it more compelling and persuasive.
• Prepare for Q&A: Anticipate potential questions from your audience and prepare well-researched, concise answers to demonstrate your expertise and address their concerns.

By following these steps, you’ll be well-equipped to create an effective and engaging EdTech pitch deck that resonates with your target audience and helps you achieve your presentation goals.

Example Edtech Pitch Deck Idea For A Startup Called LearnToWin

• Start with a statement that addresses the pain point in the education industry: Students struggle to retain information and succeed in exams despite hours of studying.
• Provide data to support your claim and show the scale of the problem, such as low test scores, high dropout rates, and the negative impact on career opportunities.
• Use storytelling to create an emotional connection with your audience, such as real-life examples of students who have struggled with exam preparation.

II. Solution

• Introduce “LearnToWin,” a mobile app that uses gamification and adaptive learning techniques to improve students’ retention and performance.
• Use visuals and demos to show how the app works, such as a dashboard with personalized study plans, gamified quizzes, and progress tracking.
• Highlight the key features and benefits of the app, such as personalized learning, real-time feedback, and motivation.
• Include any proprietary technology or intellectual property you may have, such as the AI algorithm that adapts to each student’s learning style.

III. Market

• Describe your target market and the size of the opportunity, such as K-12 students, college students, and lifelong learners.
• Provide data on market trends and growth projections, such as the increasing demand for online education and the growing market for educational apps.
• Identify your competitors and explain how “LearnToWin” is different, such as the focus on gamification and adaptive learning.
• Show your go-to-market strategy, such as partnering with schools, universities, and online learning platforms.

IV. Business Model

• Explain your revenue model and pricing strategy, such as a subscription-based model with different tiers.
• Provide financial projections and break down your revenue streams, such as revenue from subscriptions, partnerships, and licensing.
• Discuss your sales channels and customer acquisition costs, such as social media marketing, referral programs, and in-app purchases.
• Introduce your team and highlight their relevant skills and experience, such as expertise in education technology, software development, and gamification.
• Emphasize any industry expertise or prior success, such as previous experience in launching and scaling successful startups.
• Discuss any advisors or mentors you have, such as industry leaders in education or technology.

VI. Traction

• Show any early traction you’ve had, such as beta testing, user feedback, and early partnerships with schools or universities.
• Include testimonials or case studies from satisfied customers, such as improved test scores, increased engagement, and positive reviews.

VII. Funding

• Explain your funding needs and how you plan to use the funds, such as product development, marketing, and expanding your team.
• Include any previous funding or investment you’ve received, such as seed funding or angel investments.
• Discuss any partnerships or collaborations you may have, such as strategic partnerships with education publishers or edtech platforms.

VIII. Conclusion

• Summarize your key points and reiterate the value of “LearnToWin” in improving students’ retention and performance.
• End with a call-to-action and invite investors to contact you for more information or to schedule a demo.

For more guidance, check out my edtech pitch deck template article or my educational pitch deck template article .

Why Is It Important To Understand Your Audience When Creating An Edtech Pitch Deck?

Understanding your audience is crucial when creating an EdTech pitch deck because it helps you tailor your presentation to resonate with the specific preferences, expectations, and concerns of the people you are trying to persuade.

This enhances the effectiveness of your pitch deck and increases the chances of achieving your desired outcomes.

Here are some reasons why understanding your audience is essential:

• Addressing audience-specific concerns: Different audiences, such as investors, educators, parents, or strategic partners, have unique concerns and priorities. By understanding your audience, you can address their specific concerns and demonstrate how your solution caters to their needs.
• Crafting a compelling narrative: Knowing your audience enables you to weave a narrative throughout your pitch deck that connects with them emotionally and intellectually, making your presentation more engaging and persuasive.
• Adjusting the level of detail: Different audiences may have varying levels of familiarity with EdTech concepts, industry jargon, and technical details. Understanding your audience allows you to tailor the depth and complexity of your content to match their level of expertise.
• Highlighting relevant benefits: By understanding your audience’s priorities, you can emphasize the benefits of your solution that matter most to them, making your value proposition more compelling and relevant.
• Effective communication: Knowing your audience’s preferences and expectations helps you adapt your language, tone, and style to communicate your message more effectively and avoid misunderstandings.
• Building credibility and trust: Demonstrating that you understand your audience’s needs and concerns helps establish credibility and trust, which are crucial factors in persuading them to invest, partner, or adopt your EdTech solution.
• Anticipating questions and objections: Understanding your audience allows you to anticipate potential questions or objections and prepare well-informed responses, demonstrating your expertise and addressing any concerns they may have.

By focusing on understanding your audience, you can create a more targeted and effective EdTech pitch deck that maximizes your chances of achieving your presentation goals, such as securing funding, attracting strategic partners, or winning new customers. 

Why Is It Important To Craft A Compelling Story When Creating An Edtech Pitch Deck?

Crafting a compelling story when creating an EdTech pitch deck is essential because it helps engage your audience, making your presentation memorable and persuasive.

A well-told story brings your ideas to life, connects with your audience emotionally, and conveys the value of your solution in a relatable way.

Here are some reasons why a compelling story is important for your EdTech pitch deck:

• Emotional connection: A good story appeals to your audience’s emotions, making them more receptive to your message and more likely to take action, such as investing or partnering with your company.
• Simplifying complex ideas : A story can help simplify complex concepts, making it easier for your audience to understand your product or service, its benefits, and how it addresses specific challenges in the education sector.
• Memorability : People are more likely to remember stories than isolated facts or figures. A compelling narrative will make your pitch deck stand out and leave a lasting impression on your audience.
• Relatability : A well-crafted story can help your audience relate to the problem you’re solving and understand the real-world impact of your EdTech solution. This builds empathy and creates a sense of urgency to adopt your product or service.
• Demonstrating your vision: A compelling story showcases your vision for the future of education, illustrating how your EdTech solution can revolutionize teaching and learning, and inspiring your audience to join you on this journey.
• Building credibility: A persuasive narrative demonstrates your understanding of the market and its challenges, as well as the effectiveness of your solution, which helps build credibility and trust with your audience.

By crafting a compelling story in your EdTech pitch deck, you can better connect with your audience, convey your message effectively, and increase the likelihood of achieving your presentation goals, such as securing funding, attracting strategic partners, or winning new customers.

How Important Are Design And Visuals When Creating An Edtech Pitch Deck?

Design and visuals play a significant role when creating an EdTech pitch deck, as they can greatly influence the overall effectiveness and impact of your presentation.

Here are some reasons why design and visuals are important in a pitch deck:

• First impressions: A well-designed pitch deck creates a positive first impression, reflecting professionalism and attention to detail. This can influence your audience’s perception of your company and its offerings.
• Clarity and comprehension: Clear visuals and an organized design help convey complex information more effectively, making it easier for your audience to understand the value proposition, business model, and other aspects of your EdTech solution.
• Engagement : Visually appealing slides can capture your audience’s attention, keep them engaged throughout the presentation, and prevent them from losing interest in your message.
• Simplifying data: Charts, graphs, and other visual aids can help simplify data, making it easier for your audience to grasp essential financial projections, market statistics, and other quantitative information.
• Supporting your narrative: Visuals can help support and enhance your storytelling, allowing you to create a more engaging and persuasive narrative that resonates with your audience.
• Reinforcing key points: Visuals can emphasize crucial points, making them more memorable and easier for your audience to recall after the presentation.
• Differentiation: A well-designed and visually appealing pitch deck can help differentiate your EdTech solution from competitors, showcasing your unique value proposition and competitive advantages in a more engaging way.

When creating an EdTech pitch deck, it’s essential to strike a balance between design, visuals, and content.

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Ensure that your design and visuals support and enhance your message, without detracting from or overwhelming the information you’re presenting.

Investing time and effort in crafting an appealing, visually consistent, and easy-to-follow pitch deck can significantly improve the impact of your presentation and increase your chances of achieving your desired outcomes.

How To Prepare For Questions And Objections When Presenting Edtech Pitch Deck?

Preparing for questions and objections is a crucial aspect of presenting an EdTech pitch deck, as it helps demonstrate your expertise, address concerns, and establish credibility with your audience. Here are some tips to help you prepare effectively:

• Anticipate questions: Based on your pitch deck content and your understanding of your audience, anticipate the questions they are most likely to ask. Common topics may include market size, competition, revenue projections, customer acquisition strategies, technology, and implementation challenges.
• Address potential objections: Identify potential objections or concerns that your audience might have, such as the scalability of your solution, the strength of your team, or the effectiveness of your business model. Develop well-reasoned responses to address these concerns and build confidence in your venture.
• Research and prepare: Conduct thorough research to ensure you have accurate, up-to-date, and relevant information to answer questions. Prepare concise and well-informed responses that demonstrate your understanding of the industry, market, and product.
• Practice : Rehearse your pitch deck presentation, including answering anticipated questions and addressing potential objections. This practice will help you become more comfortable and confident in your responses.
• Keep a list of key data points: Compile a list of essential data points, such as market statistics, user growth, or financial metrics, that you can reference during the Q&A session to support your answers.
• Be honest and transparent: If you don’t know the answer to a question, be honest about it. Offer to find the information and follow up with the person who asked the question later. Transparency can help build trust and credibility with your audience.
• Stay composed and respectful: Maintain a calm, confident, and respectful demeanor when answering questions and addressing objections, even if the questions are challenging or confrontational. This approach will help you maintain your credibility and professionalism.
• Listen actively: Pay close attention to the questions and concerns raised by your audience. Active listening can help you understand the underlying issues and respond more effectively.
• Be concise: Keep your answers clear and to the point, avoiding unnecessary jargon or long-winded explanations. This approach will help maintain your audience’s attention and ensure that your responses are easy to understand.

By preparing for questions and objections, you’ll be better equipped to address your audience’s concerns, demonstrate your expertise, and make a persuasive case for your EdTech solution, ultimately increasing your chances of achieving your presentation goals.

What nobody will tell you: Crucial considerations to keep in mind when developing your edtech pitch deck and business

10 insights. These are things no advisor, startup event organizer or coach will tell you for free. We’ve done the research and combined it with our experience to give you these insights with no strings attached.

Understanding the EdTech Market Landscape

Why It’s Important for Your Pitch Deck:

• Informed Product Development : Knowledge of the current EdTech market helps you align your product with current trends and demands, ensuring relevance and potential market fit.
• Effective Positioning : Understanding the market landscape allows you to position your product effectively against competitors and highlight your unique value.
• Investor Confidence : Demonstrating awareness of the market landscape builds confidence among investors, showing that you are knowledgeable and have a well-thought-out strategy.

Key Research Areas and Actions to Take:

• Research : Look into recent market reports, surveys, and studies focusing on EdTech. Sources like CB Insights, EdTech Magazine, and the International Society for Technology in Education (ISTE) often publish valuable insights.
• Action : Identify the fastest-growing segments in EdTech, such as personalized learning platforms, gamified learning apps, or AI-driven tutoring systems.
• Research : Stay updated on the latest technological advancements, such as AI, machine learning, AR/VR in education, and how they are being integrated into EdTech solutions.
• Action : Evaluate how your product leverages these technologies and include this in your pitch to highlight innovation.
• Research : Analyze how global events, like the COVID-19 pandemic, have transformed online education. Understand the shift in demand for remote learning tools, collaboration platforms, and digital learning resources.
• Action : Adapt your pitch to address these shifts. For instance, if your product offers solutions for remote learning, emphasize its relevance in the post-pandemic landscape.
• Research : Conduct a thorough analysis of key competitors. Understand their offerings, market share, strengths, and weaknesses.
• Action : Use this analysis to carve out your niche. Highlight how your product differs from or improves upon existing solutions.
• Research : Examine which educational sectors (K-12, higher education, professional training) are most receptive to EdTech solutions. Consider regional variations and global trends.
• Action : Tailor your pitch to address the needs of the most promising sector for your product. For instance, if K-12 education is your focus, emphasize compliance with educational standards and child data privacy laws.
• Research : Monitor investment patterns in EdTech. Identify which types of EdTech startups are attracting the most funding.
• Action : Align your pitch with these trends to attract potential investors. For example, if investors are keen on AI-driven analytics for education, highlight these aspects of your product.
• Research : Look into studies and surveys that shed light on user behavior, preferences, and challenges in the EdTech space.
• Action : Use this data to show how your product meets user needs and solves real problems in education.

Identifying and Addressing Pain Points in Education

Why It’s Crucial for an EdTech Pitch Deck:

• Targeted Solution Development : Understanding specific pain points in education ensures your EdTech solution is addressing real, tangible problems, which is key to product relevance and effectiveness.
• Compelling Storytelling : Your pitch deck becomes more persuasive when you can clearly articulate the educational challenges your product is designed to solve. This resonates with investors, educators, and users.
• Market Differentiation : By identifying unique pain points that competitors may not be addressing, you can differentiate your product in the crowded EdTech market.
• Research : Delve into educational research papers, surveys, and reports from credible sources like the National Education Association (NEA) or educational journals. Focus on studies that highlight current challenges in education, such as student engagement, teacher workload, or learning disparities.
• Action : Tailor your product features to directly address these challenges. For example, if engagement is a major issue, develop interactive and gamified learning experiences.
• Research : Investigate how technology is currently being integrated into classrooms and where there are gaps or resistance. Understand the reasons behind any reluctance or barriers to technology adoption.
• Action : Design your solution to ease these integration challenges. For instance, ensure your platform is user-friendly for both tech-savvy and non-tech-savvy educators.
• Research : Look into the growing demand for personalized learning experiences. Explore studies that discuss the benefits and challenges of implementing personalized learning paths.
• Action : Develop adaptive learning features that cater to individual student needs, learning styles, and pace.
• Research : Understand the digital divide in various regions and its impact on education. Investigate issues related to device accessibility, internet connectivity, and digital literacy.
• Action : Ensure your EdTech solution is accessible, considering low-bandwidth options or offline capabilities to address connectivity issues.
• Research : Collect firsthand feedback from educators and students. This could be through interviews, surveys, or participation in educational forums and discussions.
• Action : Directly incorporate this feedback into your product development. Highlight in your pitch how your solution is built on real user insights.
• Research : Stay informed about educational policies, standards, and compliance requirements, especially in your target markets.
• Action : Ensure that your product meets these regulatory requirements and emphasize this compliance in your pitch deck.

By focusing on these specific areas, your pitch deck will demonstrate a deep understanding of the educational landscape and the specific needs within it. This approach not only shows that your solution is well-thought-out and relevant but also builds credibility and trust with potential investors and users in the EdTech sector.

Unique Value Proposition (UVP) for EdTech Products

Importance in EdTech Pitch Deck Creation:

• Differentiation in a Competitive Market : A well-defined UVP helps your EdTech product stand out in a crowded and competitive market. It’s crucial for capturing the attention of investors and customers who are often presented with numerous options.
• Clear Communication of Benefits : Your UVP succinctly communicates the primary benefits of your product, making it easier for potential investors and users to understand why your solution is superior or different.
• Guiding Product Development and Marketing : A strong UVP ensures that product development and marketing efforts are aligned with what truly sets your product apart, thereby optimizing resource allocation and strategic focus.

Key Areas for Developing a Strong UVP for EdTech:

• Research : Investigate the latest educational theories and learning methodologies that are proving effective. Resources like the Journal of Educational Psychology or the American Educational Research Association can provide insights.
• Action : Integrate these innovative methodologies into your product design, and emphasize them in your UVP. For example, if your product uses a unique gamified approach to teach mathematics, highlight how this method improves engagement and learning outcomes.
• Research : Look into cutting-edge technologies being adopted in education, such as AI, VR/AR, or blockchain, and how they are enhancing learning experiences.
• Action : If your product leverages any such technology, make it a key part of your UVP. For instance, AI-driven personalized learning paths can be a strong selling point.
• Research : Understand the pain points around user experience and accessibility in current EdTech products. User interface and experience (UI/UX) design journals and articles can provide valuable insights.
• Action : Design your product with a focus on ease of use and accessibility, and include this in your UVP. For example, a UVP could be “An intuitive, accessible learning platform for all ages and abilities”.
• Research : Gather data on the efficacy of various EdTech tools in terms of improving learning outcomes, as reported in educational studies and reports.
• Action : If your product has demonstrated measurable improvements in learning outcomes, include this data in your UVP.
• Research : Assess the cost challenges faced by educational institutions and learners in adopting EdTech solutions.
• Action : If your product offers cost advantages without compromising quality, this should be a prominent part of your UVP.
• Research : Explore the demand for scalable and flexible learning solutions that can adapt to different educational settings and learning needs.
• Action : Highlight the scalability and flexibility of your solution in the UVP, especially if it can be easily adapted for various educational levels, from K-12 to higher education and corporate training.

Data-Driven Decision Making in EdTech Pitch Deck Creation

Importance for EdTech Pitch Decks:

• Evidence-Based Claims : Utilizing data in your pitch deck substantiates your claims about market needs, product effectiveness, and business potential, which enhances credibility with investors and stakeholders.
• Targeted Market Strategy : Data-driven insights allow you to refine your market strategy, ensuring that your product addresses the most pressing needs in the EdTech sector.
• Investor Confidence : Investors are more likely to be convinced by pitches that include solid data analytics, as it shows thorough market understanding and risk assessment.

Key Research Areas and Actions for Data-Driven Decision Making:

• Research : Conduct comprehensive market research using sources like IBISWorld, Statista, or Educause. Focus on market size, growth trends, user demographics, and consumer behavior in the EdTech sector.
• Action : Use this data to define your target market and customer segments. Include these insights in your pitch deck to demonstrate market understanding and potential.
• Research : Analyze competitor data to understand their market positioning, strengths, and weaknesses. This could involve studying their user reviews, market share, and product offerings.
• Action : Position your product in a way that addresses gaps left by competitors. Highlight this strategic positioning in your pitch deck using comparative data.
• Research : Collect and analyze user engagement data from your own product or pilot studies. This can include user retention rates, session times, learning outcomes, and feedback.
• Action : Use this data to refine your product and showcase real-world effectiveness and user satisfaction in your pitch deck.
• Research : If applicable, gather quantitative data on how your EdTech solution impacts learning outcomes. This could be through independent studies, academic research, or case studies.
• Action : Include evidence of educational efficacy in your pitch deck to make a strong case for your product’s impact on learning.
• Research : Use market data, user acquisition costs, and monetization strategies to develop informed financial projections.
• Action : Present realistic and data-backed financial forecasts in your pitch deck to demonstrate business viability and potential return on investment.
• Research : Understand the legal and regulatory environment of the EdTech industry, including data privacy laws (like GDPR, COPPA) and educational standards.
• Action : Show in your pitch deck how your product complies with these regulations, using data to underscore the importance of compliance in your operational strategy.

Monetization Strategies in EdTech

Significance in Pitch Deck Development:

• Sustainability and Growth : Showcasing a clear and viable monetization strategy in your pitch deck is crucial to demonstrate how your EdTech business will sustain and grow financially. This is a key factor for investors.
• Market Fit and Revenue Potential : Your monetization strategy reflects an understanding of your market and customer base, indicating the revenue potential of your product.
• Investor Confidence : A well-defined monetization model can significantly boost investor confidence by illustrating how their investment will generate returns.

Key Monetization Strategies and Actions for EdTech Ventures:

• Research : Analyze successful subscription-based EdTech platforms. Understand the pricing tiers and features that appeal to different user segments (students, educators, institutions).
• Action : Consider implementing a subscription model with tiered pricing, catering to varying needs and budgets. Highlight the recurring revenue potential in your pitch deck.
• Research : Examine how EdTech companies effectively use freemium models, providing basic services for free while charging for premium features.
• Action : Identify features in your product that could be part of a freemium model. Use data to show conversion rates from free to paid users in your pitch.
• Research : Investigate how EdTech products are licensed to schools, colleges, and educational institutions. Consider the decision-making process and budget cycles of these institutions.
• Action : Develop a licensing strategy for your product, and include case studies or potential deals in your pitch to show institutional interest.
• Research : Look into how in-app purchases are used in educational apps, especially those targeting individual learners or parents.
• Action : Plan how microtransactions could be incorporated into your app, such as buying additional content or features, and outline this strategy in your pitch.
• Research : Explore the corporate training market and how companies invest in employee education and training tools.
• Action : If your product is suitable for corporate training, outline a B2B sales strategy and show potential revenue streams from this sector.
• Research : Investigate opportunities for partnerships or customized solutions, such as content creation for third-party platforms or collaboration with educational content creators.
• Action : Develop potential partnership models and present how these could open additional revenue channels.
• Research : Understand the role of advertising in EdTech, particularly in free-to-use apps or platforms. Consider user tolerance and the impact on the learning experience.
• Action : If applicable, plan an advertising strategy that is non-intrusive and educationally relevant, and discuss this in your pitch.

Regulatory and Compliance Considerations in EdTech

Importance in Pitch Deck Development:

• Trust and Credibility : Demonstrating awareness and adherence to relevant regulations in your pitch deck builds trust and credibility with investors, educators, and end-users. It shows that your product is safe and reliable for educational use.
• Risk Mitigation : Highlighting your compliance with educational and data privacy laws reassures investors that you are mitigating legal and financial risks associated with non-compliance.
• Market Accessibility : Compliance with regional and international educational standards and regulations can open doors to wider markets and diverse educational systems.

Key Areas of Regulatory and Compliance Focus for EdTech Ventures:

• Research : Investigate laws like GDPR in Europe, COPPA and FERPA in the United States, and similar regulations in other regions. Understand their implications for student data and privacy.
• Action : Implement and showcase data protection measures in your product. Include privacy and security features in your pitch deck that comply with these laws.
• Research : Look into accessibility standards and guidelines such as the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).
• Action : Ensure your product is designed to be accessible to all users, including those with disabilities. Highlight these accessibility features in your pitch.
• Research : Familiarize yourself with national and international educational standards, such as Common Core in the U.S. or the International Baccalaureate (IB) standards.
• Action : Align your product’s educational content with these standards. In your pitch deck, demonstrate how your product meets or exceeds these academic benchmarks.
• Research : Identify opportunities to obtain certifications or endorsements from recognized educational organizations or authorities.
• Action : Pursue relevant certifications and include these achievements in your pitch deck to further validate your product’s credibility.
• Research : Understand the specific educational laws and regulations in your target markets, especially if they differ significantly from your home market.
• Action : Adapt your product as necessary to comply with these local regulations and discuss this adaptability in your pitch.
• Research : Study best practices for user consent, especially when dealing with minors in educational settings.
• Action : Implement clear user consent protocols in your product and explain in your pitch how you ensure transparency and obtain necessary permissions.

Effective Storytelling and Narrative in EdTech Pitch Decks

Why It’s Crucial for Your Pitch Deck:

• Engaging the Audience : A compelling narrative captivates your audience, be it investors or potential partners. Stories make your pitch memorable and can evoke an emotional response, enhancing engagement.
• Clarifying Complex Ideas : Education technology can be complex. A well-crafted story can simplify these complexities, making your product and its benefits more understandable and relatable.
• Building a Connection : Storytelling in your pitch can create a personal connection, showcasing your passion and commitment, which are key to building trust and rapport with your audience.

Strategies for Incorporating Storytelling in EdTech Pitch Decks:

• Research : Gather narratives or case studies from current users or pilot programs. Understand how your product impacts learners or educators.
• Action : Include a user story in your pitch that illustrates the problem you’re solving. Show the transformation before and after using your product, using real examples or well-crafted hypothetical scenarios.
• Research : Reflect on the inspiration behind your EdTech solution. Was it a personal experience in education, a noticeable gap in the market, or an innovative idea?
• Action : Weave this origin story into your pitch to illustrate your motivation and the purpose behind your venture. This can build a narrative of authenticity and dedication.
• Research : Understand the power of visuals in storytelling. This can include data visualization, user interface mockups, or images showing your product in use.
• Action : Use compelling visuals to support your story. For instance, before-and-after scenarios, growth charts, or infographics that make complex data easily digestible.
• Research : Look into the most common challenges faced in the education sector relevant to your product.
• Action : Frame your narrative around these challenges. Start with a clear depiction of the problem, then lead into how your product provides a solution.
• Research : Collect positive feedback, testimonials, or endorsements from early users, educators, or industry experts.
• Action : Incorporate these testimonials into your story, using them to validate your claims and add credibility to your narrative.
• Research : Envision the future impact of your product on the education sector. Consider long-term goals and potential growth.
• Action : Conclude your pitch with a compelling vision of the future that your EdTech solution is striving to create. This can inspire and excite your audience about the potential impact and success of your venture.

Visual Design and Branding in EdTech Pitch Decks

Significance for Pitch Deck Success:

• First Impressions : The visual design of your pitch deck often makes the first impression on your audience. A well-designed, professional-looking deck can immediately convey credibility and attention to detail.
• Brand Identity : Consistent branding throughout the pitch deck helps in building a strong brand identity for your EdTech product. It aids in making your product memorable and sets the tone for your business’s personality.
• Enhancing Comprehension : Good visual design can simplify complex information, making your pitch more understandable and engaging. This is particularly important in the EdTech sector, where products often combine education and technology in intricate ways.

Strategies for Optimizing Visual Design and Branding:

• Research : Develop a cohesive brand theme that includes your logo, color scheme, typography, and other design elements. This theme should reflect the ethos of your EdTech product.
• Action : Apply this consistent branding across all slides. Ensure that every visual element aligns with your brand identity, reinforcing your product’s character and values.
• Research : Understand the types of imagery and iconography that resonate within the educational sector. This can include classroom settings, diverse student representations, or symbols of learning and growth.
• Action : Incorporate relevant educational imagery into your pitch deck to create a connection with your target audience. Ensure the images are high-quality and culturally appropriate.
• Research : Look into best practices for data visualization, especially how to present complex data (like market analysis or user statistics) in an easily digestible format.
• Action : Use charts, graphs, and infographics in your pitch deck to convey data-driven points effectively. Ensure these visualizations are easy to understand and visually appealing.
• Research : Study effective layout designs in professional presentations. This includes understanding the balance of text and visuals, white space usage, and slide organization.
• Action : Design your slides with a clean and professional layout. Avoid clutter and ensure there is a clear hierarchy in your content presentation.
• Research : Explore interactive elements like hyperlinks, embedded videos, or animated graphs that can make your pitch deck more engaging.
• Action : Where appropriate, incorporate interactive elements into your deck, especially if they demonstrate your product’s functionality or user experience.
• Research : Consider how your pitch deck will be viewed across different devices and platforms.
• Action : Ensure your pitch deck is optimized for various formats, whether it’s being presented on a large screen, shared as a PDF, or viewed on a tablet.

Investor Engagement and Expectations in EdTech Pitch Decks

Importance for Pitch Deck Success:

• Alignment with Investor Interests : Understanding and addressing specific investor interests and expectations in your pitch deck increases the likelihood of securing funding. Each investor may have different priorities, such as innovation potential, scalability, or social impact.
• Building Confidence : Investors need to be confident not just in the product, but also in the team behind it. Demonstrating an understanding of the EdTech market and its challenges reassures investors of your team’s capability.
• Risk Assessment : Investors in EdTech are particularly keen on understanding the risks involved, including market competition, regulatory compliance, and technology obsolescence.

Strategies for Meeting Investor Expectations in EdTech:

• Research : Understand the types of investors interested in EdTech (e.g., angel investors, venture capitalists, impact investors) and their typical expectations.
• Action : Tailor your pitch to align with the specific interests of the investors you are addressing. For instance, highlight social impact for impact investors, or scalability for venture capitalists.
• Research : Conduct thorough market research specific to the EdTech sector. Understand current trends, growth potential, and market size.
• Action : Include detailed market analysis in your pitch deck to demonstrate the potential for growth and profitability in your EdTech venture.
• Research : Investigate successful business models in the EdTech space.
• Action : Clearly articulate your business model and how it will generate revenue. Be prepared to discuss different scenarios and potential pivot strategies.
• Research : Gather data on what constitutes meaningful traction in the EdTech sector, such as user growth rates, engagement metrics, or institutional partnerships.
• Action : Provide concrete evidence of traction and growth in your pitch deck. This can include beta testing results, user testimonials, or signed agreements with educational institutions.
• Research : Understand the skill sets and experiences that are highly valued in the EdTech sector.
• Action : Showcase the expertise and track record of your team, highlighting experiences and achievements relevant to EdTech.
• Research : Identify common risks associated with EdTech ventures, including technology risks, market adoption challenges, and regulatory changes.
• Action : Include a risk analysis in your pitch, along with strategies to mitigate these risks. This demonstrates foresight and preparedness.
• Research : Look into scalability factors specific to EdTech, such as the adaptability of the technology to different education systems and the potential for international expansion.
• Action : Outline a clear plan for scaling the business. This can include expanding to new markets, adding product features, or pursuing strategic partnerships.

User Feedback and Pilot Programs in EdTech Pitch Decks

Significance for Pitch Deck Impact:

• Validation of Product and Concept : Incorporating user feedback and results from pilot programs into your pitch deck provides tangible evidence that your EdTech product meets market needs and has real-world applicability.
• Building Investor Confidence : Demonstrating that your product has been tested and received positively by your target audience can significantly boost investor confidence in its potential success.
• Insight into Product Improvement : Feedback from actual users provides insights into how your product can be improved, making your pitch more robust by showing ongoing refinement and responsiveness to user needs.

Approaches to Incorporating User Feedback and Pilot Programs:

• Research : Identify educational institutions or groups that represent your target market. Understand their specific needs and challenges in the current educational landscape.
• Action : Implement pilot programs with these groups. Ensure that the program design allows you to collect meaningful data on product effectiveness and user satisfaction.
• Research : Look into effective methods for collecting user feedback, such as surveys, interviews, or usage data analysis.
• Action : Collect comprehensive feedback from pilot program participants. Analyze this data to understand user experience, learning outcomes, and areas for improvement.
• Research : Identify the most impactful user experiences from your pilot programs.
• Action : Develop case studies or user success stories that highlight the positive impact of your product. Include these in your pitch deck to provide real-world examples of your product in action.
• Research : Understand how to effectively present quantitative data to demonstrate product efficacy.
• Action : Use graphs, charts, and infographics in your pitch deck to visually represent the success of your pilot programs, such as user engagement statistics, learning outcome improvements, or satisfaction ratings.
• Research : Study best practices for integrating user feedback into product development, especially in the EdTech sector.
• Action : Show how user feedback has led to specific improvements or iterations of your product. This demonstrates a commitment to continual improvement and user-centric design.
• Research : Seek endorsements or testimonials from respected figures or authorities in the education sector who have been involved in or are familiar with your pilot programs.
• Action : Include these endorsements in your pitch deck to add credibility and authority to your claims.

Scaling and Growth Strategies in EdTech Pitch Decks

• Long-Term Viability : Showcasing a clear plan for scaling and growth in your pitch deck indicates to investors that your EdTech venture has long-term viability and potential for significant market impact.
• Attracting Investment : Investors are often looking for businesses with the potential to scale. Demonstrating that your EdTech product can grow and adapt to changing market needs is key to attracting investment.
• Market Adaptation : In the rapidly evolving field of education technology, the ability to scale and grow is crucial for staying relevant and competitive.

Key Strategies for Scaling and Growth in EdTech:

• Research : Identify potential new markets for your EdTech product, considering factors like language, culture, and education systems.
• Action : Develop a strategy for entering these new markets. This might involve localizing your product, forming strategic partnerships, or understanding local educational regulations and standards.
• Research : Explore opportunities for diversifying your product offerings. This could include adding new features, targeting different educational levels, or branching into related EdTech services.
• Action : Plan for incremental product development based on market feedback and emerging educational trends. Clearly outline these plans in your pitch.
• Research : Look for potential partnerships with educational institutions, content creators, or other technology providers that could enhance your product’s value and reach.
• Action : Pursue partnerships that align with your growth strategy and discuss how these collaborations will facilitate scaling in your pitch.
• Research : Ensure that your technology infrastructure can support scaling. This includes server capacity, data handling, and the ability to adapt to increased user numbers.
• Action : Plan for technological upgrades and expansions as needed. Show investors that your tech infrastructure is prepared to handle growth.
• Research : If international expansion is a goal, study the specific challenges and opportunities in the global EdTech market.
• Action : Develop a clear strategy for international growth, addressing language barriers, cultural differences, and compliance with international educational standards and regulations.
• Research : Analyze effective marketing and user acquisition strategies in the EdTech sector.
• Action : Plan for scaling up marketing efforts to acquire more users. This could involve digital marketing, education conferences, or leveraging social media.
• Research : Understand the funding requirements for scaling an EdTech business.
• Action : Include future funding rounds in your pitch to show how you plan to finance your growth and what milestones you aim to achieve with that funding.

Why It’s Essential for Pitch Deck Success:

• Building Credibility and Visibility : A strong online presence, boosted by effective SEO, can significantly increase your EdTech venture’s credibility and visibility. It shows investors that you understand the importance of digital marketing in today’s education sector.
• Customer Acquisition and Brand Building : SEO and online presence are crucial for customer acquisition and brand building. Demonstrating a solid strategy in these areas can assure investors of your capacity to attract and retain users.
• Data-Driven Marketing : A well-executed online presence and SEO strategy provide valuable data that can be used to refine marketing efforts and product development, which is attractive to investors looking for data-driven businesses.

Strategies for Enhancing SEO and Online Presence in EdTech:

• Research : Explore successful content marketing strategies in the EdTech sector, focusing on what type of content (blogs, educational resources, webinars, etc.) resonates with your target audience.
• Action : Develop a content plan that positions your brand as a thought leader in the EdTech space. Include blog posts, educational resources, or industry analysis that is SEO-optimized to drive organic traffic.
• Research : Conduct keyword research to identify terms and phrases that your target audience is searching for related to EdTech.
• Action : Optimize your website and online content with these keywords to improve search engine rankings and visibility.
• Research : Understand the importance of user experience in SEO, particularly how website design, load time, and mobile responsiveness affect search rankings.
• Action : Ensure your website is optimized for performance, with a focus on providing a great user experience, especially on mobile devices.
• Research : Look into effective social media strategies for EdTech companies, noting which platforms (like LinkedIn, Twitter, Facebook) are most effective for engaging your target audience.
• Action : Develop a social media plan that includes regular posting, community engagement, and content that is shareable and relevant to your audience.
• Research : Understand the role of backlinks in SEO and how partnerships or guest posts can enhance your online presence.
• Action : Engage in link-building strategies by collaborating with educational bloggers, websites, and influencers to create content that links back to your site.
• Research : Familiarize yourself with tools like Google Analytics to track website performance and user engagement.
• Action : Set up analytics for your website and use this data to inform your pitch. Show investors how your online presence is growing and how it’s converting into user interest or leads.
• Research : Explore strategies for managing your online reputation, including handling reviews and feedback.
• Action : Establish a system for monitoring and responding to online reviews and feedback, demonstrating to investors that you value user opinion and are committed to maintaining a positive brand image.

Use these insights and make a winning pitch. If you want to talk about them, reach out to me and book a call.

What Are The Best Practices To Implement When Creating An Edtech Pitch Deck?

Creating an effective EdTech pitch deck involves incorporating best practices that can help you convey your message more persuasively and professionally. Here are some best practices to consider when crafting your EdTech pitch deck:

• Keep it concise: Aim for a pitch deck that’s around 10-15 slides, providing enough information to pique your audience’s interest without overwhelming them. Stick to the most critical points, and be prepared to elaborate during the Q&A session.
• Focus on storytelling: Weave a compelling narrative throughout your pitch deck that highlights the problem, your solution, and the impact it can have on the education sector. Engaging storytelling can create an emotional connection with your audience, making your pitch more memorable.
• Tailor to your audience: Understand the preferences, concerns, and expectations of your target audience (investors, strategic partners, customers) and tailor your pitch deck to address their specific needs and interests.
• Prioritize clarity and simplicity: Use clear and concise language, avoiding jargon and overly technical terms. Opt for simple, visually appealing slide designs that enhance your message without distracting from it.
• Use visuals strategically: Incorporate relevant visuals, such as charts, graphs, and images, to support your content and make it more engaging. Be mindful not to clutter your slides with excessive visuals or text.
• Showcase your team: Highlight the expertise, experience, and passion of your team members, emphasizing how their backgrounds and skill sets contribute to the success of your EdTech venture.
• Provide social proof: Include any evidence of traction, such as user growth, testimonials, case studies, partnerships, or awards, to validate your solution and demonstrate market interest.
• Highlight your unique selling points: Clearly articulate the unique aspects of your EdTech solution and how it differentiates from competitors, showcasing your competitive advantages and value proposition.
• Be prepared for Q&A: Anticipate questions and objections, and prepare well-informed, concise responses. This preparation will help you demonstrate your expertise and address any concerns your audience may have.
• Practice your delivery: Rehearse your pitch deck presentation, fine-tuning your pacing, body language, and tone to ensure a smooth and engaging delivery.

By incorporating these best practices, you can create a more effective and persuasive EdTech pitch deck that resonates with your audience and helps you achieve your presentation goals, such as securing funding, attracting strategic partners, or winning new customers.

How to creatively pitch your edtech startup pitch deck?

Pitching your EdTech startup can be an exciting opportunity to stand out and capture the attention of your audience, especially investors. Here are some creative and novel ideas that can make your pitch memorable:

• Idea : Instead of just showing a demo of your product, involve the audience in a live interactive session. This could be a mini language lesson using your app or a quick problem-solving session using your educational game.
• Impact : Engages the audience directly with your product, making the experience memorable and showcasing the product’s ease of use and effectiveness.
• Idea : If your product has VR/AR elements, provide a VR/AR experience for the audience. For instance, let them explore a historical site or a scientific concept using VR headsets you provide.
• Impact : Offers a futuristic and immersive experience, highlighting the innovative aspect of your product.
• Idea : Turn your pitch into a game where the audience earns points or rewards by participating, answering questions, or interacting with your app in real-time.
• Impact : Makes your pitch fun and engaging, and demonstrates the gamification aspect of your EdTech product.
• Idea : Narrate the story of your startup’s journey or the problem you’re solving through a creative medium like a short animated film, a comic strip, or a series of sketches.
• Impact : A unique storytelling approach can be more engaging than a traditional presentation, making your pitch stand out.
• Idea : Organize a flash mob or a short theatrical performance that metaphorically represents the problem your product solves or the journey of your startup.
• Impact : A surprise element like a flash mob can be a memorable opener that grabs everyone’s attention instantly.
• Idea : Bring in a well-known educator, influencer, or industry expert to speak about your product or the problem it addresses.
• Impact : Adds credibility and interest to your pitch, drawing attention to the importance and validity of your product.
• Idea : Use thematic props or costumes related to education or technology to make your pitch visually striking and thematic.
• Impact : Visually engaging presentations are often more memorable and can break the monotony of standard pitches.
• Idea : Use live polling technology to engage the audience, asking for their opinions or choices during the pitch, and displaying results in real-time.
• Impact : Encourages audience participation and demonstrates your commitment to interactive learning.
• Idea : Invite a student or teacher who has benefitted from your product to share their personal story during your pitch.
• Impact : Adds a human element to your presentation, making the benefits of your product tangible and relatable.
• Idea : Announce a challenge or competition related to your EdTech product, inviting audience members to participate, with winners announced post-pitch.
• Impact : Creates a sense of excitement and anticipation, keeping the audience engaged beyond the pitch itself.
• Idea : Present your pitch as a ‘time capsule’ from the future, describing the long-term impact of your EdTech product on future generations.
• Impact : This imaginative approach can help the audience visualize the lasting change and futuristic vision of your product.
• Idea : Transform the stage into a classroom of the future or a thematic setup that reflects your product’s environment.
• Impact : Creates an immersive experience, making your pitch more of an event than a standard presentation.
• Idea : Distribute AR-enabled business cards that, when scanned with a smartphone, provide an interactive experience or more information about your product.
• Impact : Merges networking with technology, leaving a lasting, high-tech impression.
• Idea : Set up a mini escape room challenge that incorporates elements of your EdTech product as clues or puzzles to solve.
• Impact : Engages the audience in an interactive, problem-solving activity that showcases your product’s educational value.
• Idea : Wear tech-integrated clothing or accessories during your pitch, like LED-lit attire or smart glasses that demonstrate your product’s technology.
• Impact : Visually striking and futuristic, aligning with the innovative nature of your product.
• Idea : Perform a short skit or reenactment showing a user’s journey before and after using your product, highlighting the challenges and solutions.
• Impact : Makes the user experience story tangible and relatable to the audience.
• Idea : Use an interactive whiteboard or smartboard during your presentation to demonstrate educational content or product features.
• Impact : Showcases modern teaching tools and integrates product demonstration seamlessly into the pitch.
• Idea : Before or after the pitch, set up a gallery walk where audience members can interact with different aspects of your product displayed on screens or stations.
• Impact : Allows for hands-on interaction with your product, making the experience more memorable and engaging.
• Idea : Show a short video montage depicting ‘a day in the life’ of a student or teacher using your product, highlighting its ease of use and benefits.
• Impact : Provides a real-world context and emotional connection to the everyday impact of your product.
• Idea : Offer innovative, education-related gadget giveaways, like smart pens or mini AI assistants, to the audience.
• Impact : Leaves a tangible reminder of your product and its association with cutting-edge technology.

Edtech Pitch Deck Examples

Duolingo pitch deck.

A language learning platform that gamifies the learning process. Their pitch deck might have highlighted their unique approach to language learning, user growth, and impressive engagement metrics.

Coursera Pitch Deck

An online education platform that offers courses, specializations, and degrees from top universities and institutions. Their pitch deck could have showcased their partnerships with renowned universities, the range of courses, and the demand for accessible, high-quality education.

Quizlet Pitch Deck

A popular online study platform offering various learning tools, such as flashcards and quizzes. Their pitch deck might have emphasized the vast user base, the variety of learning methods, and the potential for growth in the education market.

Kahoot ! Pitch Deck

A game-based learning platform used by teachers and students for engaging quizzes and interactive lessons. Their pitch deck could have focused on the platform’s versatility, usage statistics, and the importance of increasing student engagement.

A communication and classroom management tool that connects teachers, parents, and students. Their pitch deck might have presented the challenges faced by teachers in engaging with parents and managing classrooms, as well as their solution’s impact on improving communication and student behavior.

When looking for EdTech pitch deck examples, consider the key aspects mentioned above and focus on what makes each company unique, their value proposition, and how they demonstrate traction and market opportunity.

Additionally, keep in mind the best practices when creating your pitch deck to ensure a persuasive and engaging presentation.

Questions That Investors Ask Edtech Startup Pitch Deck Owners:

When presenting an EdTech pitch deck, be prepared to answer questions from investors that aim to assess the potential success and viability of your venture. Here are some common questions investors may ask EdTech pitch deck owners:

• What problem are you solving, and how does your solution address it?
• What is the total addressable market (TAM) for your product or service? How did you calculate it?
• Who are your target customers, and how do you plan to reach them?
• What is your go-to-market strategy and customer acquisition plan?
• Who are your main competitors, and what differentiates your solution from theirs?
• How do you plan to monetize your product or service? What is your pricing model?
• What is your business model, and how do you plan to scale your venture?
• What are your key milestones, and what are your plans for the next 12-18 months?
• What are your projected financials, including revenue, expenses, and profitability, over the next 3-5 years?
• Can you provide a breakdown of your customer acquisition cost (CAC) and customer lifetime value (LTV)?
• What traction have you gained so far, in terms of users, customers, partnerships, or other metrics?
• How do you measure success and user engagement within your platform?
• What are the technical aspects of your solution, and what makes it unique or innovative?
• How strong is your intellectual property (IP) protection? Are there any patents or proprietary technology involved?
• What is your exit strategy, and how do you envision a return on investment for your investors?
• Tell us about your team, their backgrounds, and their roles in the company.
• How much funding are you seeking, and how will you allocate the funds?

Being well-prepared to answer these questions will demonstrate your expertise, credibility, and thorough understanding of your venture, increasing your chances of securing funding and support from investors.

Get Your Copy Of My Pitch Deck Template   That Helped Clients Get $4mill+ In Funding

When it comes to pitching an edtech-related product or service, having a precise and comprehensive pitch deck is crucial to grab the attention of potential buyers and investors.

However, creating an effective deck can be time-consuming, especially if you’re using generic templates that don’t align with your brand.

The good news is that my written template has helped my clients craft impressive edtech pitch decks in half the time and secure new funding rounds.

With this template, you can save hours of work and increase your chances of winning funding, deals, and investments.

If you want to create the best edtech pitch deck ever, remember that it’s not rocket science, it’s edtech! With the right mix of data, storytelling, and creativity, you can make your pitch deck stand out and impress investors.

So, grab your laptop, put on your thinking cap, and get ready to make your ed-tech dreams a reality!

For more details about creating and structuring the ideal and effective deck, feel free to check out  the main page . I got tips, tricks, mistakes and more for you to use and abuse! Or visit my  pitch deck service  page for my services.

You got this!

But if you don’t got it :

Let me develop an investor ready deck by using my hands-off approach , which includes: market research, copy, design, financials, narrative and strategy.

More Resources

There’s one guide to rule them all and the following pitch deck article does that fully:

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

• Bulletproof step-by-step guide for creating a pitch deck
• Examples of startup pitch decks
• Advice on what investors need to see in a pitch deck
• Guidance on what a pitch deck should and shouldn’t be
• Tips and tricks for creating an effective pitch presentation
• Additional pitch deck guides available for reference.

And, a table of all the other guides I’ve done:

Also don’t miss out on my massive presentation specialist guide , last minute presentations and best business projector buyers guide.

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Educational Pitch Deck Template

A modern organizational structure pitch deck template , employee handbook slide deck template, employee training pitch deck template, science pitch deck template, healthcare investor pitch deck template , and church pitch deck template are all essential tools for any business or organization. These easy-to-use templates provide everything you need to create an effective pitch deck for any purpose. With the right template, you can make a persuasive and professional pitch that is sure to impress your audience.

In this blog post, you will learn:

• How to create an effective educational pitch deck
• What benefits a pitch deck can bring to your educational goals
• What key elements need to be included in an educational pitch deck
• Creative strategies for crafting an engaging educational pitch deck
• Tips and tricks for designing an effective and engaging pitch deck
• Examples of successful educational pitch decks
• Final thoughts on the importance of an educational pitch deck

Introduction to Educational Pitch Decks

Educational pitch decks are presentations that are used to gain support and funding for your educational project or program. They are often prepared for potential investors, grant-makers, and other stakeholders who have a vested interest in the success of the project. They are typically used to convince these individuals that the project has merit and to encourage them to invest their time, money, and energy in it.

Benefits of Using an Educational Pitch Deck

An educational pitch deck can be very beneficial in helping you to secure the resources and funding necessary for your project. By presenting your project in an organized and professional manner, you are more likely to gain the support of your stakeholders. Additionally, an educational pitch deck can be used to explain the goals and objectives of the project in a concise and engaging manner.

Essential Elements of an Educational Pitch Deck

When crafting your educational pitch deck, there are several essential elements that should be included. These include an introduction to the project, a description of the goals and objectives, an overview of the project timeline, and a budget for the project. Additionally, you should include any research and data that support your project, as well as any supporting visuals that will help to engage your audience.

Creative Strategies for Crafting an Effective Educational Pitch Deck

In order to create an effective educational pitch deck, it is important to use creative strategies. This includes utilizing visuals, such as charts, graphs, and images, to support your presentation. Additionally, utilizing storytelling techniques, such as analogies and anecdotes, can be a great way to engage your audience and make your presentation more memorable.

Tips for Designing an Engaging Educational Pitch Deck

When designing your educational pitch deck, there are a few tips that you should keep in mind. First, it is important to keep the presentation concise and to the point. Additionally, you should strive to make the presentation visually appealing and engaging. This can be done by utilizing different fonts, colors, and images to draw attention to the most important elements of the presentation.

Examples of Effective Educational Pitch Decks

There are many great examples of educational pitch decks that have been successful in securing funding and resources for projects. Some of these include a modern organizational structure pitch deck template , an employee handbook slide deck template, an employee training pitch deck template free , a science pitch deck template download , a healthcare investor pitch deck template , and a church pitch deck template .

Final Thoughts on Educational Pitch Decks

Educational pitch decks are an essential tool for gaining support and funding for your project or program. By utilizing creative strategies and tips for designing an engaging educational pitch deck, you can create a presentation that will help you to achieve your goals. Additionally, there are several examples of effective educational pitch decks that can provide inspiration and guidance for crafting your own presentation. Below we answer common questions entrepreneurs have about these topics.

1. Introduction to Educational Pitch Decks

What is an educational pitch deck.

The best way to answer the question, What is an educational pitch deck? is to look at examples. There are many decks on the internet, and you can find many of them on LinkedIn. If you search the words pitch deck, you will find many business-related posts where people discuss their decks. Another way to find examples is to look at the websites of people and companies that have pitch decks.

What are the benefits of creating an educational pitch deck?

An educational pitch deck is a fantastic way to teach potential investors about your business. It allows you to break down complex concepts and present them in a way that's easy to understand. Additionally, it allows you to showcase your business's potential and create excitement among investors.

2. Benefits of Using an Educational Pitch Deck

How can an educational pitch deck help students better understand complex topics.

Include a strong tagline at the top of your pitch deck to grab the attention of potential investors. Make it catchy and concise, and keep it simple. Remember that investors don't want to sit through a long speech, they want to get a quick overview of your company.

What are the advantages of creating an educational pitch deck over traditional teaching methods?

One of the best ways to create a successful educational pitch deck is to use a video. Video is far more engaging than written content, and it can make your educational pitch deck more effective. Video is also a great way to show prospective clients how your products work.

3. Essential Elements of an Educational Pitch Deck

What visuals should be included to provide the most impact.

The one thing that can make or break a great pitch is an amazing opening line. You have to grab your audience's attention right away and keep it throughout. There's nothing worse than an audience that's bored or distracted, so you need to make sure you're giving them a great first impression.

How can the pitch deck be tailored to the audience's needs?

The pitch deck should be tailored to the audience's needs, and those needs can vary greatly from one group to another. If the pitch is going to investors, the deck will have different information and visuals than it would for a pitch to a potential partner. The entrepreneur should consider who they are pitching to and what they hope to gain from the pitch in order to tailor the deck accordingly.

4. Creative Strategies for Crafting an Effective Educational Pitch Deck

What kind of visuals and content will best engage my target audience.

As a graphic designer, I've always been an advocate for quality visuals in digital marketing. But as a business owner, I can say that there's no single answer to this question. While high-quality graphics, such as videos and animations, might engage some audiences, others might prefer simple text and photos. The key is to identify your target audience and then find the type of visuals and content that they will most likely engage with. You can do this by surveying past and current customers or by conducting market research. Once you've identified your target audience, you can create visuals and content specifically for them.

How can I make my deck more memorable and persuasive?

If you're looking to make your deck more memorable, then you need to be mindful of the words you're using. When you're presenting your business to someone, you're essentially selling them on your idea. If your deck is full of jargon that they don't understand, it's going to be difficult for them to see the value in what you're offering.

Instead of using industry-specific terms that only your target audience would understand, try to keep it simple. Focus on the benefits of what you're offering, rather than the technical details. By making your deck more relatable and easy to understand, you'll be able to capture your audience's attention and make your presentation more persuasive.

5. Tips for Designing an Engaging Educational Pitch Deck

What visuals should be used to help tell the story of your educational pitch.

The purpose of the pitch is to get investors interested in your business. If you want them to invest in your company, you need to show them what they'll get out of it. Make sure you're using the right visuals - like graphs and charts - to show how your company is growing and how it's affecting your industry. If you can show investors how they'll make money off of your product, they'll be more likely to invest in your company.

How can you ensure that your pitch has a clear structure and flow?

Have confidence in yourself and in your business. Know that you have something worthy of an audience's time, and be authentic in sharing it. That goes for whatever type of business you're starting, whether it's a brick-and-mortar, online, or hybrid. You are the foundation for your business. If you're confident in yourself and in your business, you will have a clear structure and flow for your pitch.

6. Examples of Effective Educational Pitch Decks

What key elements should be included in an effective educational pitch deck.

Many potential investors will never read an entire pitch deck, even if you make it as short as possible. Their attention span is short, and they are bombarded with new ideas all the time. That's why it is crucial to start the story with a single sentence. It should be sharp and concise, and it must tell the key idea of your product.

The first sentence of your pitch deck is what investors will remember from your presentation. What you say after it will be less important. This approach works well for investors who are driven by emotions. It gives them a quick overview of the product and makes them curious about its details.

What tips and best practices should be followed when creating a successful educational pitch deck?

When creating a successful educational pitch deck, it is important to be clear and concise. You only have a few minutes to capture the attention of your audience and make a strong first impression.

Make sure your message is well-defined and that you are able to clearly explain it in a short amount of time. Also, remember to be enthusiastic! If you don't believe in what you're pitching, how can you expect others to? Finally, keep it short and sweet. No one wants to sit through an hour-long presentation on something they're not interested in.

7. Final Thoughts on Educational Pitch Decks

What strategies can be implemented to make the educational pitch deck more engaging.

The education pitch deck is a sales pitch that entrepreneurs use to convince investors to give them money to start a business. Before you craft any words, you need to know the purpose of the educational pitch deck. The purpose of an educational pitch deck is to inform potential investors about the business and to give them enough information to make an investment decision. Entrepreneurs should use storytelling to make the pitch deck engaging. Stories capture an audience's attention and help them remember information better.

What are the key factors to consider when designing a successful educational pitch deck?

The best thing to remember when designing a pitch deck is to keep it simple and straightforward. You want to make sure that your audience (in this case, investors) can follow along and understand what you're trying to convey. Don't try to overcomplicate things or get too fancy with your design because it will only serve to confuse people.

Keep things simple and clean, and remember to tailor your presentation to your audience. That means that if you're pitching to investors, you'll want to focus more on the business side of things rather than the creative aspects of your business.

Key Takeaways:

• Educational pitch decks can be a powerful tool for conveying information in a concise and engaging way.
• Benefits of using an educational pitch deck include increased clarity of communication, improved presentation skills, and more effective engagement with an audience.
• Essential elements of an educational pitch deck include a well-structured narrative, visual aids, and concisely written content.
• Creative strategies for crafting an effective educational pitch deck include incorporating storytelling, using visuals, and utilizing interactive elements.
• Tips for designing an engaging educational pitch deck include selecting the right colors, fonts, and layout, and considering the audience's needs.

In conclusion, educational pitch decks are a great tool to help you effectively communicate your educational message to your audience. By understanding the benefits, essential elements, and creative strategies that go into crafting an educational pitch deck, as well as the design tips and examples of successful decks, you can create a convincing presentation that will capture your audience's attention and keep them engaged. With a little bit of creativity and effort, you can create an educational pitch deck that will effectively communicate your message to your audience.

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How To Create a EdTech Pitch Deck: Full Guide

• December 29, 2022

UNESCO estimates the global education market at $4.7 Trillion , of which 65% in high-income countries. With only 3% of this spent on technology , it’s no wonder that EdTech has a long way to go. If you are launching your EdTech startup, you will need a rock-solid pitch deck to impress investors, and stand out from the crowd.

In this article we will cover:

The state of EdTech in 2021

Before we dive into the slides you need for your EdTech pitch deck, let’s first have an overview of EdTech today, and more especially:

How big is EdTech today?

What are the key trends driving edtech.

EdTech only saw $500m venture capital funding in 2010. 10 years later, EdTech totalled $7 billion VC funding, a 15x increase (source: Holon IQ ). Interestingly, the bulk of EdTech VC funding is invested in Chinese companies (~50%).

Driven by a number of macroeconomic factors (world population increase, better access to education in lower income countries), EdTech growth is primarily driven by the growth of Education expenditure itself .

Education expenditure is expected to grow to $10 Trillion by 2030 , up 100% from its level today!

Of course, adoption of technology is a strong driver fuelling EdTech growth. It is estimated that technology only represents 3% of total education spend globally ($153 billion). This figure is expected to be 4.3% by 2025 ($342 billion).

There are a number of trends underlying EdTech growth and which are creating a number of opportunities for startups.

1. Online learning has gone mainstream

This is probably the obvious one: online learning has undeniably been fuelled by the Covid-19 pandemic.

Whilst online learning is more than 10 years old, Covid-19 has forced governments worldwide to adopt online learning processes within a few weeks in 2020.

2. Emerging technologies to shape EdTech

New immersive technologies are gaining investor interest. A few examples are:

• Virtual reality (AR) : Labster , Interplay Learning , etc.
• Artificial intelligence and machine learning (adaptive learning): Quizlet , Kidaptive , etc.
• Robotics : Roybi for example uses robots and AI to help with early-stage learning and language acquisition
• Blockchain : obvious applications include verified degrees and credentials ( Credly and Learning Machine are great examples of startups revolutionising EdTech through blockchain)

The 14 slides you need for your EdTech pitch deck

Every business is unique. Yet, venture capital firms and investors alike all agree on a common structure which we have laid out below.

Your EdTech pitch deck will likely be slightly different depending on whether you are pre-seed, seed or Series A+. Indeed, if you are pre-revenue for instance, you might not have early traction at all.

As rule of thumb, the more advanced your startup is the more content you should have in your pitch deck . Beware of endless, repetitive presentations: have clear titles, separate slides for each different topic.

Slide 1: Title

The title slide is the front page of your presentation.

Make sure your product or value proposition is clear from the outset: use an image of your product or, better, of your end-user application or instance (a consumer using your product).

Slide 2: The Problem

The problem slide is the “why” of your business. List here the 2/3 friction points you aim to fix with your product.

For example, online learning startups aim to fix the issue of accessibility, both geographically (you don’t need to travel or commute anymore to your class) and economically (online classes are more affordable as they require less investment for the same course quality).

Expert-built financial model templates for tech startups

Slide 3: The Solution

Your startup builds and commercialises a product and/or a service which solves the problem laid out on slide 2. The solution slide should not explain in detail your product nor how it works. Instead, focus on the benefits for your customers .

Ideally, you should compare the pain points explained on slide 2 (the problem) to the benefits your solution brings to your customers. That way, it is crystal clear to investors your solution really adds value to potential customers .

Following our online learning example above, 2 benefits could be:

• Affordable : learn the basics of web developments for $19.95 only with 50+ hours of online classes and exercise (e.g. Udemy for example)
• Convenient : no need to travel or commute to your class. Open your laptop and learn at any time of the day, whenever you want.

Slide 4: Market Opportunity

In the market slide , you need to clearly identify 2 very important metrics:

• Market size : how big is your market?
• Market growth: how fast does your market grow?

If you are operating in a niche market, chances are that you will face some challenges: the information might not be publicly available. In any case, you should be able to make a high-level estimation of your market. Read our article on market sizing and how to estimate TAM, SAM and SOM for your startup .

When looking for these metrics, you have multiple sources of information: public reports, specialised press, etc. Even public companies publish press releases and annual reports including some of their proprietary market estimates so be sure to look there too.

For important data points on the EdTech industry, have a look at our introduction at the beginning of this article.

Slide 5: Competition

The competition slide follows the market overview and must answer 2 key questions :

How fragmented is your market?

Are there 3 big players sharing 90% market share or thousands of small players? Here, refer to public market reports and your own understanding of the competitive landscape .

A few questions you could ask yourself, among others:

• Who are your competitors?
• Are they local, regional, national or global?
• Are there any product alternatives to your product?
• What about their IP / technological advantage?

Where do you position yourself vs. competition?

Is your solution a game changer other competitors don’t have (yet)? Do you have competitors with similar products/services?

Ideally, you would create a small table with, for each type of competitors and their main characteristics.

For instance, do they all a global presence? Do they cover all the products you offer? What is their relative price positioning (expensive vs. accessible)?

Slide 6: Revenue model

The revenue slide of your EdTech pitch deck is very important. Now that we have clearly identified the problem you are solving and the benefits of your solution, let’s have a closer look at how you generate revenue.

EdTech industries are very diverse, hence the scope of business models are very different from B2C to B2B startups.

Are you offering a subscription or a transaction revenue model? Also, explain clearly what is your pricing strategy : do you take a commission on property purchases? Do you charge interest on mortgage-related insurance products? etc.

Slide 7: Product

Here we need to explain clearly how your product works from a technological point-of-view. Include in your EdTech pitch deck product slide things such as:

• whether you have a white-labelled solution or a proprietary back-end / database
• what’s your intellectual property?
• how many full time front/back-end engineers you have
• how much you invested already in your tech

Slide 8: Go-to-market

The go-to-market slide of your EdTech pitch deck explains  how you acquire your customers . Acquisition can either be online or offline (or both):

• Online acquisition : pay-per-click campaigns (e.g. Google Ads), content & SEO, social media, etc.
• Offline acquisition : print ads, events & fairs, mail, etc.

Arguably, most EdTech startups mostly use an online acquisition (especially for B2C EdTech businesses).

Online acquisition is sub-divided into 2 main categories itself:

• Inbound acquisition : customers convert from leads, at the top of funnel, who visit your landing page or website. These visitors (also referred to as “traffic”) either come from paid ads or organic sources (SEO, content)
• Outbound acquisition : customers are acquired via a sales team who actively reach out to potential customers. Because leads do not come by themselves but you reach out to them, this is an “outbound” strategy instead. Outbound is, for example, used by many B2B businesses (Enterprise SaaS for instance)

Note: to forecast customer acquisition, have a read at our article  here  (+ free template)

Slide 9: Traction

Only include the traction slide if you already have some early traction. Traction can be revenues for instance, but not necessarily (e.g. if you have sign-ups, free users, etc.).

As rule of thumb, the more historical performance you have, the more details you should give. For instance, if you start generating revenues 12 months ago and experienced a steady growth until then, include a bar chart of your revenues (or customers, patients, etc.) over the past 12 months.

Instead, if you have limited financial performance and/or numbers have been quite volatile, include today’s numbers instead.

Slide 10: Team

The team slide is one of the most important: investors invest in great teams before anything else.

The slide can either include the co-founding team only, but can also include key professionals and/or advisors as well.

Include key team members if they add real value.

Also, only include advisors if they are relevant to your industry. Do you have angel investors with significant experience who advise you on strategy? For instance, a PhD who acts as advisor to your EdTech startup (on regulation and market access matters for instance)?

For the team members’ details, keep it simple: name, position, years of experience and/or previous companies is more than enough.

Note: add a clickable link to the respective Linkedin profiles so investors can refer to a more exhaustive resume for your team members (if relevant)

Slide 11: Roadmap

The roadmap slide tells investors where you are going and how is product going to evolve in the future. You can either keep it high-level (e.g. your long-term strategy) or more detailed (e.g. the pipeline of the near-future product features).

Investors do not just invest in your product as it is today. For example, you might only have developed a MVP with limited features for early-adopters while your product could be tweaked and serve a much larger customer base in the future.

Also, you might be broadening the type of products you offer in the future. Or you might introduce premium services such as a subscription, or premium listing fees. All of these additional features are very important to add in your investment deck.

Slide 12: Financial Plan

Along with your product and the team, the financial plan slide is highly important. Unfortunately, many startups overlook the importance of financial projections in their EdTech pitch deck.

Think about your audience: investors (venture capital firms or angel investors) are financially literate individuals . As such, they invest in your business to generate returns. Logically, they care a lot about your financials and more especially, the expected financial performance of your business .

Do not expect investors to make up their own plan for your startup if you haven’t. As CEO, founder or entrepreneur alike, you should have a clear idea of where you are going .

As rule of thumb, the more advanced your startup is, the more granularity you should include here. Pre-seed startups might keep it short (1 slide) yet we recommend seed and Series A+ startups to include 2 slides instead.

Note: when presenting your financials, we recommend for pre-seed startup to show 3 years. Instead, seed and Series A+ startups should include 5 years projections as investors will likely ask for it for their own return analyses purposes.

Slide 13: Funding Ask

All pitch decks have a clear goal: raising capital from investors. The funding ask slide is where you clearly state your ask: how much are you raising?

Read our article on how to determine how much you should raise for you startup . While raising too little creates obvious problems, raising too much isn’t necessarily better.

On top of the amount, a good practice is to include a pie chart of where you will spend that money over a given period (your runway). Will you spend the bulk of it in product development to build your MVP? Or will you use a large portion in sales & marketing to commercialise your product and find product-market fit?

Our financial model templates include a cash burn dashboard where you can easily assess how much you should raise, and where you will spend your money. We also included charts ready to be included in your pitch deck. See how to use our cash burn dashboard here .

Slide 14: Contact

The contact slide is the last slide of your presentation. It has 2 main goals, this is where:

• You open the floor to questions from your audience when you are pitching
• You provide contacts (email and telephone) for investors who would only receive the PDF version of your presentation

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Genially templates give you a ready-made pitch deck outline that’s easy to customize to your product, project, or startup. Choose the best pitch deck template to showcase your brand and vision, then click Use template. If you haven’t used Genially before, you’ll be asked to quickly create a free account. Select which slides you want to include and you’re off: edit the text, switch up the color scheme, drop in images, embed online content, and populate the charts with data directly from your spreadsheets. 

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Education Pitchdeck Template

Download this Education Pitchdeck Template Design in PDF, PowerPoint, Google Slides Format. Easily Editable, Printable, Downloadable.

Our Education Pitchdeck Template serves as a comprehensive tool to create impactful pitch decks for educational ventures. It lets you highlight your unique value proposition, market opportunity, and growth strategy with ease. With customizable sections, compelling visuals, and a professional layout, it also allows you to captivate investors and stakeholders. Get started today!

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📚 EdTech Pitch Deck Examples

You are wondering how the best ed-tech startups got their investments? We show you all the edtech pitch decks of industry-leading education businesses.

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Top 23 Edtech Pitch Decks

With the internet and technology changing the way we educate today, many entrepreneurs are working tirelessly to create the most useful educational technologies. Their efforts have resulted in a number of innovative startups. The following is a list of Edtech pitch decks.

Edtech Pitch Decks

AceUp empowers individuals, teams, and organizations to lead through change.

Amount Raised: $1.7M

Stage: Seed

Website : https://aceup.com/ ‍

Bunch is disrupting antiquated management training by creating the world’s best learning experience for millennial leaders. Our AI coach and community make it easy to level-up in just 2 minutes a day with your morning coffee.

Website : http://bunch.ai/ ‍

The elopage platform combines product creation, sales process, billing & dunning and access management in one software solution and offers numerous interfaces to external tools and automation options: Secure processing of payments, installments and subscriptions - Create online courses, organize webinars, sell event tickets, open member areas and much more.

Stage: Series-A

Website : https://elopage.com/ ‍

4. GoStudent

GoStudent is a platform for online teaching and is the future of tutoring. The EdTech company was founded in Vienna in 2016 by Felix Ohswald (CEO) and Gregor Müller (COO). Currently, GoStudent is operational in 15 markets. Via its platform, GoStudent provides paid, one-to-one, video-based tuition to primary, secondary, and college-aged students in 20+ subjects, using a membership model. Lessons are booked via the GoStudent platform and accessed using a computer or a mobile device. During each tutoring session, students and tutors interact live in a virtual classroom. Integrated features, such as a whiteboard and the option to share a screen and edit documents together, are included. The cornerstone of this concept was laid in 2015 by Felix Ohswald and Gregor Müller when they established a WhatsApp-based homework chat service for students.

Stage: Later Stage

Website : https://gostudent.org/ ‍

5. StudySmarter

StudySmarter is an EdTech company that develops an intelligent and content-agnostic platform for lifelong learning.

Website : https://www.studysmarter.de/ ‍

‍ 6. activityhero

ActivityHero is an online portal that connects parents with after-school activity providers and summer camps. It specializes in the fields of Ed-tech, education, family, and marketplace. It was founded in 2012 and headquartered in Palo Alto, California.

Amount Raised: $2,200,000

Website : http://www.activityhero.com/ ‍

‍ 7. almabase

Almabase empowers every college to build a thriving alumni fraternity for themselves

Amount Raised: $100,000

Stage: Other

Website : https://almabase.com/ ‍

8. baby sparks

BabySparks is a developer of tools and programs to help parents engage their babies and toddlers in the critical areas of early development. The company's early development program learns each child's unique profile, identifies specific needs, and provides meaningful activities to support them.The company was established in 2013 and isheadquartered in Plantation, Florida.

Amount Raised: $3,800,000

Website : http://babysparks.com/ ‍

9. beelinguapp

Beelinguapp is a language learning software that functions as a Karaoke Audiobook, it shows the text being played in two different languages side by side. It plays audio reading the text and shows a karaoke animation on both sides. Users read along in the language they are learning, while having the text in their native language as a reference.

Amount Raised: $1,100,000

Stage: Pre-Seed

Website : http://www.beelinguapp.com/ ‍

‍ 10. carelulu

The idea for CareLuLu emerged when Jen and Patrick, like many other parents, struggled to find the right daycare for their two daughters. They quickly learned that many child care programs either don't have a website, or offer incomplete information.To get a true feel of each child care provider, they had to go through the hassle of calling each one, and then scheduling a visit. After dozens of calls to child care providers, Jen and Patrick ended up visiting 16 daycares to finally find the one they loved! The problem was obvious -- parents were unable to easily shop around before spending endless hours visiting each potential child care provider. After experiencing the problem first-hand, Jen and Patrick were set on creating a solution. They teamed up with Gabriel, an extremely experienced web developer, to create what is now CareLuLu.

Amount Raised: $1,700,000

Website : http://www.carelulu.com/ ‍

‍ 11. cloudacademy

Cloud Academy strives to be the main guide for companies worldwide to understand, implement and embrace cloud technologies for their businesses. We help enterprise companies stay up to date with their cloud skills and take advantage of cloud technologies at scale to continuously improve their efficiency.Cloud Academy helps our customers definetheir cloud strategy, understand what tools and vendors they need to rely on to improve their efficiency and we keep their teams’ skills always up to date. We use a combination of high quality, interactive and self-paced online training - covering your entire cloud stack and custom configurations - in combination with proprietary software to empower everyone in your organization with the right skills and information, from your sales department to your global IT team.Our library is currently specialized on Amazon Web Services, Microsoft Azure, Google Cloud Platform, DevOps learning paths, Containers learning paths and a constantly growing set of DevOps enterprise tools.

Amount Raised: $3,100,000

Website : https://cloudacademy.com/ ‍

‍ 12. crash

We're all about helping you discover and do what makes you come alive. If you're looking for ways to create and send video pitches, check out our guide to pitching and this blog post for help in crushing it. Also see our tools page. Poke around the site for a massive library of resources, articles and podcasts every day, and the #1 newsletter for career-builders, the Daily Job Hunt.

Burn your resume and take your life and career to the next level with us!

Amount Raised: $1,300,000

Website : http://crash.co/ ‍

‍ 13. curious hat

Curious Hat creates educative mobile applications that enable children to develop their creativity skills by: -engaging them with the real world -foster parent-child interaction and collaboration We have released 9 apps on Apple Store."Curious Playground" is our core application, where parents can participate in their child’s mobile activities, taking advantage of the proliferation of mobile devices.Coming soon: Playground will become a cloud-based platform to connect all the apps in our portfolio in a single ecosystem. Existing apps will become content creation tools for the other apps and the activities inside the platform.

Amount Raised:

Website : http://www.curioushat.com/ ‍

‍ 14. eadbox

Eadbox is a platform used by Education Entrepreneurs to create and sell online courses to large audiences. Through Eadbox, every day thousands of authors teaches millions of students online.Its unique value proposition aggregates three main elements:1.Technology: SaaS software for authors to easily create and sell online course, in their own branded website. their customer values content and video security, tools for professional certification management, live streaming and webinar technology2. Services: their unique best practices framework.

Amount Raised: $1,500,000

Website : http://eadbox.com/ ‍

‍ 15. funderful

Funderful is pioneering chatbots in Higher Education, helping advancement teams get a response from alumni and increase donations. The vision - replace emails with messaging & chatbots for admissions, student, alumni communications.Funderful has recently partnered with Pomona College, Georgetown, West Point and a few other institutions, who are already seeing over 80% open rates and 5-10X better click through Facebook Messenger.

Amount Raised: $167,300

Website : https://www.funderful.com/ ‍

‍ 16. kahoot

Kahoot! is a game-based learning platform that makes it easy to create, share, and play fun learning games or trivia quizzes in minutes. The platform offers learning games in minutes for any subject, in any language, on any device, and for all ages. Based on the mission of making learning awesome, Kahoot!’s game-based platform engages the heart,hand, and mind, creating a wildly more social, meaningful, and powerful pedagogical experience. Kahoot!’s platform and easy-to-use features attract educators and students as well as corporate powerhouses, sporting, and cultural events. In 2012, co-founders Alf Inge Wang, Asmund Furuseth, Jamie Brooker, Johan Brand, and Morten Versvik established the company in Oslo, Oslo.

Amount Raised: $517,300,000

Website : https://kahoot.com/ ‍

‍ 17. knowledgehook

Knowledgehook combines deep domain expertise with data science to create a technology platform that helps school boards and teachers assess gaps in math education, and apply predictive insights. Knowledge hook’s insights have led to major partnerships with leading universities, research institutes, and leading educational companies. Knowledgehook is utilizing its access into the classroom to enable at-home tutoring and additional support and insights for parents being the first in class to create this vertically integrated educational ecosystem. Knowledgehook has won several awards in the Tech community including the Google Game Changer award, and B.N.N. Knowledgehook has recently partnered with UCL Educate research and investment fund to be the first EdTech company to be backed by them globally.

Amount Raised: $22,500,000

Website : https://knowledgehook.com/ ‍

18. nurse versity

nurseVersity is an intelligent, interactive exam prep platform that refines and adapts, based on an individual’s usage via our proprietary technology “The Adviser”. nurseVersity specializes in offering supplemental practice exams, flashcards, and video to help all nursing students increase their scores. All of their products and content were designed by students who know what’s tested, and then reviewed and validated by nurse educators. Overall, each of the practice tests is designed to help prepare students for the nursing boards and help raise class exam scores.

Amount Raised: $125,000

Website : http://www.nurseversity.com/ ‍

‍ 19. pathrise

Pathrise is an online mentorship program for tech professionals that provides training, and advice to help in landing the next job. On top of that, it is built around aligned incentives. Clients only pay if they succeed in getting hired and start work at a high-paying job first.

Amount Raised: $27,200,000

Website : https://www.pathrise.com/ ‍

‍ 20. studysoup

StudySoup is a marketplace for college students to buy and sell notes, study guides, and tutoring.StudySoup is a peer to peer learning marketplace for college students. Top students can make money selling notes, study guides and tutoring services to their peers.

Amount Raised: $2,100,000

Website : http://studysoup.com/ ‍

21. transtutors

Transtutors - a market leader comprising of a wide spectrum of educational services- provides the “enviable opportunity to learn to know the liberating influence of beauty in the realm of the spirit for your own personal joy and to the profit of the community to which your later work belongs” through its Q and A platform- Transtutors. Transtutorsis one of the fastest growing online tutoring websites offering answers to academic questions for the students from various countries and universities. Virtual Learning and Online Tutoring has been on the rise among students because of its multiple advantages.

Website : http://www.transtutors.com/ ‍

Our story began with a vision to build a platform that makes knowledge accessible, affordable, and fun, while also being free from negativity, doom-scrolling and advertising. That’s how we came to be Knowledge Hackers. Uptime is a free app featuring 5-minute Knowledge Hacks from the world’s best books, courses and documentaries. All Hacks are available in text, audio and our unique visual story format, distilling the key ideas and insights from thousands of sources to keep users informed and save them time and effort. And the best thing is, you can share Hacks in just a tap with anyone via socials and text. It’s time to know more in no time.It was founded in 2019 and is headquartered in London, England.

Amount Raised: $20,000,000

Website : https://uptime.app/ ‍

23. yellowdig

Yellowdig's software platform creates a social layer on top of existing enterprise learning systems used by colleges, universities, and organizations. Unlike pre-existing social technology, Yellowdig is designed for higher education institutions. The platform provides instructors and learners with a private and secure experience, controlledand protected within the institution's designated environment. Yellowdig was established in 2015 and is headquartered in Philadelphia, Pennsylvania, USA.

Amount Raised: $4,700,000

Website : https://www.yellowdig.co/ ‍

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EdTech Pitch Deck Examples

A collection of winning pitch deck examples from high-growth startups in the EdTech industry like StudySoup, Feast, and Floqq.

Browse Education & EdTech pitch deck examples...

Winning pitch decks that have closed millions in investments for leading startups and billion-dollar unicorns.

To search, just ⌘ Cmd / Ctrl + F and start typing!

 Careerist

Careerist is a Y-Combinator-backed online career training platform helping job seekers launch and grow their careers in tech. Careerist raised $8M in 2023 with this deck.

 Starburst

Starburst is the company behind the open-source Presto-based SQL query engine Trino, which promises faster, decentralized data analytics. Starburst raised $250M in 2022 with this deck.

 Authoritive

Creator economy / EdTech startup, Authoritive raised $5 million in a seed round from Owl Ventures, Guardian Media Ventures, and several angel investors — in just six weeks! Authoritive raised $5M in 2021 with this deck.

 GamerzClass

GamerzClass is a matchmaking platform that connects gamers with the game content they love. GamerzClass raised $1M in 2020 with this deck.

 Baby Sparks

BabySparks is a provider of programs designed to help parents enrich the cognitive, language, and motor skills of their children. Baby Sparks raised $2M in 2019 with this deck.

 Melodics

Melodics is a revolutionary new way to learn to play musical instruments. It makes learning simple and fun using interactive games and real-life videos. Melodics raised $1.2M in 2018 with this deck.

 Floqq

Floqq is Latin America’s biggest marketplace for online video courses. It brings together the best content creators into one single place. Floqq raised €1.1M in 2017 with this deck.

 CareLuLu

CareLuLu is a website that provides parents with daycare and preschool options in their area. CareLuLu raised $1.7M in 2014 with this deck.

 Linguatrip

LinguaTrip is a travel agency for language courses around the globe and student accommodation. Linguatrip raised Undisclosed in 2015 with this deck.

 Transtutors

Transtutors help students improve their skills in various subject areas by providing online tutors to help them solve their problems and complete assignments. Transtutors raised $125K in 2015 with this deck.

 ActivityHero

ActivityHero is a marketplace where parents can find camps and classes for their kids. ActivityHero raised $2.2M in 2014 with this deck.

 Cirrus Identity

Cirrus Identity is a hosted software that helps businesses manage user identity. Cirrus Identity raised $460K in 2016 with this deck.

 CloudAcademy

Cloud Academy provides training, tools, and infrastructure for companies to overcome the challenges of cloud technologies. CloudAcademy raised $100K in 2014 with this deck.

 Almabase

Almabase is a platform that streamlines your alumni engagement and fundraising efforts. Almabase raised $100K in 2018 with this deck.

 AceUp

AceUp offers a strong foundation for emerging and seasoned leaders to overcome real-world professional challenges. AceUp raised $1.7M in 2019 with this deck.

 Alumnify

Alumnify is a community-based platform that lets graduates connect with each other, find new job opportunities and establish new university communities. Alumnify raised $1.3M in 2014 with this deck.

 Yellowdig

Yellowdig is an online learning platform that fosters peer-driven learning, promotes collaboration, and rewards knowledge acquisition through gamification techniques and data science. Yellowdig raised $100K in 2015 with this deck.

 StudySoup

StudySoup is a community where students can share and exchange lecture notes with each other. StudySoup raised $300K in 2014 with this deck.

 Option Alpha

Option Alpha offers education, coaching, and software to help options traders make smarter, more profitable trades. Option Alpha raised Undisclosed in 2014 with this deck.

 Blue Studios

Blue Studios is a live-streaming platform, delivering engaging and educational classes for kids of all ages. Blue Studios raised $150K in 2019 with this deck.

 Prolaera

Prolaera provides classes from the leading experts in the world’s most popular fields. It is an award-winning Continuing Professional Education (CPE) platform built to streamline and simplify CPE for licensed professionals. Prolaera raised $35K in 2015 with this deck.

 Clanbeat

Clanbeat provides personalized growth support to help people discover their true passions, achieve their goals and shape their own future. Clanbeat raised $1.2M in 2019 with this deck.

 BeautyDate

BeautyDate designs and develops a beauty application that allows users to make appointments with beauty experts. BeautyDate raised $125K in 2016 with this deck.

 Bohemian Guitars

Free-spirited music lifestyle brand Bohemian Guitars is a company that makes custom electric guitars and ukuleles using unconventional materials. Bohemian Guitars raised $100K in 2014 with this deck.

 Crash

Crash is a career launch platform that helps young professionals to showcase their talent. Crash raised $1.1M in 2019 with this deck.

 CultureAlley

CultureAlley offers self-paced audio-visual lessons and interactive practice exercises online. CultureAlley raised $6.5M in 2015 with this deck.

Investors see 5,000 pitch decks every year. Will you stand out? Trust the Ultimate Pitch Deck template : created from slides that closed over $100M+

 Curious Hat

Curious Hat develops and distributes educational mobile applications for children on iOS platforms. Curious Hat raised Undisclosed in 2012 with this deck.

Building your pitch deck ?

Our team has designed pitch that closed $100M+ for leading companies (ie. F500, YC, 30u30) — trust our Ultimate Pitch Deck Template .

 EADBOX

Eadbox is a platform used by education entrepreneurs to create and sell online courses in their own website. EADBOX raised R$4M in 2017 with this deck.

 Feast

Learning how to cook is stressful. Feast raised Undisclosed in 2013 with this deck.

 Funderful

Funderful is pioneering chatbots in Higher Education Funderful is a fundraising platform that helps universities manage and grow their alumni giving programs. Funderful raised €150K in 2016 with this deck.

 Nurse Versity

nurseVersity is an exam prep platform that offers adaptive learning material for nursing students. Nurse Versity raised $125K in 2015 with this deck.

 QualSights (formerly Georama)

QualSights is visual insights platform that provides brands, agencies and consulting firms a dramatically faster and more affordable way. QualSights (formerly Georama) raised $175K in 2011 with this deck.

 School Admissions

Exxar Huddle is a 3D Meeting Platform for Product Design, Training & Sales with support for immersive VR/AR experiences School Admissions raised Undisclosed in - with this deck.

 uguru.me

Make peer-to-peer help available and affordable by making the connection easy for both sides. uguru.me raised $100K in 2014 with this deck.

 Kite readers

KiteReaders is an internet company that designs, develops, and distributes ebooks and apps for children ages 3-8. Kite readers raised $500K in 2013 with this deck.

The pitch deck template proven to close deals!

 next play.

Next Play helps companies employees, with an AI app that facilitates internal mentorship matching, follow-up, and goal setting. Next Play raised Undisclosed in 2018 with this deck.

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It's the moment you've been waiting for—the chance to pitch your dream, yourself, or your services to a roomful of decision makers. let these customizable templates be your guide to laying out the compelling reasons you're the best choice for whatever they need, so you can close the deal in style..

Sharpen your pitch with these templates for pitch decks

Find your path to success in these templates for pitch decks. These professional-looking templates will help you present yourself as smart, polished and totally capable of doing what you say you will. If you’re pitching yourself for a job, find yourself some resumes and business cards to complement your stellar presentation. After you wow the boardroom, use thank you card templates to tell them how much you appreciated their time, and keep in touch and follow up with letters after some time has passed. Once your business is off the ground, keep it running smoothly with financial management templates, and create all the marketing assets to you need to spread the word about your new endeavor. With the help of Microsoft Designer, you’ll find so many ways to impress those who need impressing so you can get your ideas off the ground and into the hands of those who can use them.

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35 Best Pitch Decks From Real-Life Startups [With Templates]

Written by: Orana Velarde

Many companies in existence—even big-name startups—once had to create a pitch deck at the beginning of their journey. Thanks to the internet, we can access and study all those successful pitch decks for a healthy dose of inspiration.

Some of these investor pitch deck examples have become quite famous, like the Airbnb pitch deck from when the company was still called AirBed&Breakfast.

In this article, we’ve put together the 35 best pitch decks to learn from. We've also recreated some of those pitch decks into templates to help you attract investors and support for your own company.

If you're ready to create your own pitch deck, use our presentation software to put together a professional investor presentation in minutes.

Here's a short selection of 8 easy-to-edit pitch deck templates you can edit, share and download with Visme. View 23 more templates below:

What Makes a Good Pitch Deck?

Before we launch into 35 of the best pitch decks of all time, let’s talk about what makes a good pitch deck . What’s going to grab investor attention and help propel your business toward the same success that companies like Airbnb, WeWork, Uber and Facebook have all seen?

Let’s dig into a few of the major components to keep in mind when designing a pitch deck.

• Use the right slides. There are 10 key slides every pitch deck should have, including an introduction, problem/solution, business model , statistics, etc. Flesh out a proper pitch deck outline before you get started pulling necessary information.
• Tell a story. One of the best ways to capture your audience is through a compelling story. Make sure you’re really selling your business idea by elaborating on why people are going to want or need it.
• Be passionate about your idea . No one wants to listen to someone half-heartedly pitch a business idea. You need to believe in it and make your audience believe in it, too.
• Proofread and practice. Nothing is going to make you seem less professional than typos and a million “ums” during your speech. Review your slides and rehearse them to make sure you’re ready to present.
• Pay attention to design . Old, boring, bulleted PowerPoints won’t get you anywhere anymore. With access to beautiful and simple templates and tools (*ahem* Visme *ahem*) it’s never been easier to create beautiful and creative pitch decks.

For even more tips on your pitch deck design, watch this video:

If you need help creating attention-grabbing pitch decks, you can use the versions recreated in Visme as a starting point. Better yet, allow Visme's AI presentation maker to do the heavy lifting for you—it handles everything from design to content, speeding up your pitch deck design process.

With just a text prompt, this advanced tool helps you generate pitch deck presentations complete with images, icons, illustrations, text, and everything else—in just seconds.

For example, you can draw inspiration from any of these pitch deck examples and instruct the AI presentation maker to generate a similar pitch deck design tailored to your business and topic of choice. Isn't that amazing?

Click on a Pitch Deck to Jump Ahead

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• Moz Pitch Deck
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• Fyre Festival Pitch Deck
• Manpacks Pitch Deck
• Coinbase Pitch Deck
• Snapchat Pitch Deck
• YouTube Pitch Deck
• Facebook Pitch Deck
• Crunchbase Pitch Deck
• Contently Pitch Deck
• Wise (TransferWise) Pitch Deck
• Bliss Pitch Deck
• Castle Pitch Deck
• Shift Pitch Deck
• Cubeit Pitch Deck
• Revolut Pitch Deck
• Alto Pitch Deck
• Wayfair Pitch Deck
• Walmart - Flipkart Pitch Deck

1. Dropbox Pitch Deck

Dropbox is one of the pioneers of cloud storage as we know it today, and their pitch deck from 2007 was all about revolutionizing the way people stored and shared important data.

The company has raised around $1.7 billion in funding and is backed by popular investors like JP Morgan and Sequoia Capital.

Original pitch deck:

What makes Dropbox's pitch deck stand out among others is how it addresses the “why” behind the entire idea of cloud storage.

As you go through the slides, you’ll notice how each section focuses on how Dropbox’s solution will benefit users and the society as a whole by changing the way people work with files.

This slide deck inspiration also dives into the details of why investing in the company is a good idea at that particular time, making a strong case for securing the funding they need.

Key Takeaway: Draw a comparison with your competitors to show how your product is better. Focus on the features, but then follow up with benefits to explain why those features are worth investing in.

It's also a good idea to explain why the timing is ideal for launching your product or company. Dropbox does this well by highlighting trends that are relevant to their target audience, such as the increased use of digital devices and more distributed/remote teams.

Here's an investor pitch deck template that comes built-in with a comparison table , data widgets, charts and a benefits slide. Customize it to create a value-focused pitch deck like Dropbox.

Recreated in Visme:

Create your own Pitch Deck with this easy-to-edit template! Edit and Download

2. Tinder Pitch Deck

Previously known as Matchbox, Tinder is one of the most popular dating apps in the world.

While Tinder's pitch deck below is not officially connected to any funding round, the app managed to raise over $50 million in just three rounds.

So, what is it about this that makes it such a great pitch deck inspiration?

First, they do an excellent job of communicating the problem with a short (but relatable) story. Then, instead of talking about the solution, they show it within their app.

The next few slides dive deeper into the app’s functionality — how it works and what value it provides. By using step-by-step screenshots, they let their app do the talking.

Finally, the pitch deck summarizes additional features being developed and the revenue opportunity, or how they plan to make money, in two short slides.

Key Takeaway: Using storytelling to explain a problem can make it relatable and easier to understand. A good pitch deck puts investors in the customers’ shoes, which naturally makes them more intrigued to learn about the solution.

Another lesson to be learned here is to use your product’s functionality to explain the solution. Tinder does a great job of showing instead of telling with step-by-step screenshots of how users will navigate through the app to fulfill their needs.

Customize this business pitch deck template below designed especially for apps and SaaS businesses, and apply your own storytelling principles:

3. Airbnb Pitch Deck

Some of the best investor decks present information in a quickly-digestible, easily-understandable way. This is where an early pitch deck by Airbnb shines.

Airbnb’s pitch deck is commonly cited as one of the best, and has helped raise over $112 million .

Each slide is relatively basic, presenting the information quickly and efficiently. They also avoid the pitfalls of sticking simply to text, adding images and charts throughout that illustrate their points in a similar manner.

Key Takeaway: You don’t want to bore your audience, but you also want them to know exactly what your product or service is trying to do. Airbnb's modern pitch deck design exemplifies simplicity at its finest.

Here’s a pitch deck template inspired by Airbnb to get you started.

The Visme editor comes equipped with several AI features, like the AI Presentation Maker , which helps you craft a fully designed pitch deck from start to finish, including content and visual graphics. Additionally, the AI Writer can help you refine content in several ways, like summarizing longer text or refreshing older content.

Use the prompt window to explain what you need and watch the tool unleash its magic.

4. WeWork Pitch Deck

In the WeWork Pitch Deck Series D , they show projected growth in big numbers. They used the power of FOMO (Fear of Missing Out) to really bring the message home to investors.

By providing big-name services to their members through an affiliate scheme, they were able to add the logos of all these companies in their company deck and show who they were already working with.

Not only did they get tons of funding with this pitch deck, they're now one of the biggest coworking space providers in the world. They knew the potential of WeWork and were definitely not afraid to show it.

Key Takeaway: If you know your idea has the potential to be huge, show it. WeWork knew they had a sound business plan that was bound to grow with the right amount of support. They didn’t take any shortcuts and used visual charts to show huge projections and big plans.

Here’s a business pitch template inspired by WeWork to get you started.

5. Uber Pitch Deck

When Uber first started out, it was called UberCab.

The idea behind the business seemed like something right out of a fairy tale; cabs that would pick you up in minutes, which you didn’t have to call or stand on the curb for.

Even though their initial ideas did not exactly represent how Uber is today, their original pitch deck is a great example of believing in a product.

This professional pitch deck goes into detail about how UberCab could ultimately change the way taxis work, forever.

The actual slides from this business deck rely heavily on bullet points to get the message across, but they hit home because they are simple and short-winded. The bullet points are more like matter-of-fact statements instead of long explanations.

You can tell that the founders knew they had a great idea and all they needed was the investors to see it the way they did. They had no charts because they were still a small enterprise and had no growth to show.

They were relying on a simple fact: their idea was a game changer.

Key Takeaway:  Even if all you have is a great idea, strongly believing in that idea can help you get the funding you need to turn it into a reality. Forget fancy charts and long explanations — the best pitch deck designs keep it simple and get to the point quickly.

Here’s a pitch deck template inspired by Uber to get you started.

6. BuzzFeed Pitch Deck

When BuzzFeed was small, with only five people in a tiny office in Chinatown, they knew they had to stand out from the crowd to get ahead. So, instead of just being one amongst the pack, they created their own pack.

They visualized this idea perfectly on slide 18 of their pitch deck. BuzzFeed pitched the idea of advertisement as content instead of having content and advertisement as two different entities, which was the norm.

Their idea to use content generated by users, computer algorithms and advertisers is what made them different from other journalistic websites. They pitched their platform to investors so they could include their advertisement as content.

In the pitch deck, BuzzFeed’s founders showed exactly how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website.

In their second-last slide, they prompt “How big can this get?”, and they were not shy to show just how their take on viral media could take off.

Key Takeaway: If you're in the SaaS business, visualize your idea using actual screenshots of your product. Showing can be much more effective than simply telling, as it helps investors gain a deeper understanding of your idea.

Here’s a product pitch deck template inspired by BuzzFeed to get you started.

7. Launchrock Pitch Deck

The usual presentation has a light background and dark-colored content, but the pitch deck for Launchrock went in the opposite direction.

The slides have a black background, while the content is made of white text and red and blue gradient buttons. This visual quality is perfectly reminiscent of the Launchrock brand.

The Launchrock brand is simple, bold and to the point, and so is their pitch deck. The information on each slide is minimal, but precise. The data flows from one slide to the next in a simple storytelling format .

To top it off, they use social proof and a sense of community to get the message across.

Key Takeaway:  Don't be afraid to experiment when it comes to pitch deck design . Just make sure the colors and fonts you choose are aligned with your brand and don't compromise on the readability of your presentation slides.

Another lesson to be learned is that you don't always need to use text to explain your idea. The flowchart on slide 11 has no text, but it fully visualizes the idea behind their product.

Here’s a professional pitch deck template inspired by Launchrock to get you started.

8. Foursquare Pitch Deck

Foursquare was huge a while ago, but with so many location-based apps now it’s easy to wonder if it still exists. Yes, Foursquare still exists and it’s so much more than it used to be at the beginning.

Back in the young days of Foursquare , it was just two guys with an idea and this pitch deck.

This pitch deck has long sections of text, which isn’t usually considered a good idea. But on these slides with long bullet points, there are also mobile device mockups with real screenshots of the app doing its thing.

This somehow makes it work, along with the fact that the text is inspiring, innovative and perfectly organized.

The screenshots visualize every single functionality, yet keep things real. There are no excessive growth charts or high pitched dream ideas.

Foursquare has done a great job of growing into a huge enterprise and it all began in the era of this pitch deck.

Key Takeaway:  Instead of just focusing on one type of user, show how your idea, company or product will benefit all the stakeholders involved. A large part of this pitch deck’s success is that it shows how the Foursquare app benefits both companies and users.

Here’s a pitch deck template inspired by Foursquare to get you started.

9. Intercom Pitch Deck

The Intercom logo has seen a lot of revamping since its first pitch deck, but it has always been full of personality.

The slides in Intercom's pitch presentation example stick to a simple outline accompanied by the hand-drawn font of their logo on the headings and bullets.

Not only does this keep the pitch deck cover page on brand, it also adds a good dose of personality to all the slides. It shows investors that the Intercom company is simple, but not unpolished. Adding the font shows off the fun, human side of the brand.

Along with a light blue gradient background, the overall feel of this pitch deck is calm and reassuring. To hit the nail on the head, they used a simple font for the text, adding only some bold styling to reinforce the message.

The headings are positioned just right so if you skim through the slides, you can read them easily and grasp the big idea.

Key Takeaway: The design of your pitch decks is more important than you'd think. Make sure your slides are easy to read and skim through, the colors don't clash, and the fonts are legible, even if they're fun or handwritten-style.

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Here’s a pitch deck template inspired by Intercom to get you started.

10. Mattermark Pitch Deck

The main idea behind Mattermark was to solve an actual problem.

They created a “Google for businesses;” a data-driven search engine that helps SaaS businesses stay informed about other companies, which leads to better business decisions and improved market research.

The idea was a big one and they needed to show a lot of details in the pitch deck. Bordering on “too much information,” the Mattermark pitch deck uses multi-colored charts to compare important data.

To present the problem they aimed to solve, they relied on a flowing arrow diagram to visualize the outcome. As the slides progress, information is added on to create a comprehensive message.

They bring it home towards the end by showing how Mattermark can do it all faster and better. The charts are inspiring and resemble hockey sticks; the ultimate success chart example.

Key Takeaway:  If you have a lot of data to present, make it interesting by using different types of graphs . If you're presenting a solution to a problem, you can visualize that too with the help of arrows.

Here’s a good pitch deck template inspired by Mattermark to get you started.

11. TouristEye Pitch Deck

Before TouristEye was acquired by Lonely Planet, it was one of the first mobile apps directed at travelers. With the strong premise of “Travel Guides Suck,” they used this pitch deck to share the hype of TouristEye.

In this pitch deck, screenshots and travel-themed photography visualize a new, more personalized way of traveling where users could create their itineraries on the TouristEye app.

It’s not surprising that Lonely Planet ended up acquiring TouristEye; it was a huge competition for them.

Even if the hype behind TouristEye was that travel guides sucked, Lonely Planet saw the potential and had to have it for their platform.

Key Takeaway:  The best pitch decks explain the big idea up front, even if it sounds a little harsh. If you have data to back your big idea up, especially related to conversions and growth, that's even better. Notice how TouristEye does it on slide 19 by highlighting that intent equals conversions.

Here’s a pitch deck template inspired by TouristEye to get you started.

12. Buffer Pitch Deck

Buffer’s pitch deck is a great example of transparency and believing in your product.

The company is one of the first to release their pitch deck publicly, not only helping others with their decks, but illustrating goodwill.

Key Takeaway: Transparency is something that both customers and investors appreciate. It reinforces your honesty and trustworthiness, and helps them better understand how your product works. Even better, it displays complete confidence in your product or service.

Here’s a pitch deck template inspired by Buffer to get you started.

13. Ooomf (Crew) Pitch Deck

A common (and expected) thing you see in most pitch decks is how much growth a company has seen so far with their product.

What’s less commonly seen are the people who’ve already taken an interest in your work. This is unsurprising, as many pitch decks are created for projects still looking for funding.

However, for those lucky enough to already have some investors, this is a wonderful opportunity to take advantage of.

One great example of this is Crew.

Their pitch deck is incredibly sparse, using only the bare-minimum text and pictures. They also list other companies that have invested in theirs on slide 29, along with the amount they’ve already earned.

If you don’t have any interested parties yet, no problem; simply add quotes from satisfied customers or workers.

This deck does that, as well, with Milan C., a worker at Crew, claiming on their last slide, “Crew changed the way I work and with that how I live.”

Key Takeaway:  If you already have a few investors, companies or individuals supporting your product, don't be afraid to highlight them in your pitch deck.

Growth is not the only thing potential investors are intrigued by — proving that your product has earned respect from other groups is often enough to make people believe it's worth investing in.

Here’s a pitch deck template inspired by Crew to get you started.

14. Moz Pitch Deck

Moz's pitch deck features an adorable mascot that appears on all of their slides, and colorful blocks and charts that illustrate their points.

Their later slides are filled with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city.

The pitch deck never sacrifices the facts for fun either. They continue to describe their goals and statistics throughout, showing how useful they could be for investors and the business world in general.

SEOmoz has a rather appealing tagline: “How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle’s next $1 billion company.”

The tagline opens with the promise of an appealing story (their journey to the big time), and ends with an ambitious goal, piquing curiosity and convincing potential investors to follow along.

Key Takeaway: It’s no secret that describing statistics and information can be, well, boring. Many potential investors have already heard such things countless times, even through the course of the day. So, how do you make yours stand out?

Simple: do something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck.

Here’s a pitch deck template inspired by SEOmoz to get you started.

When creating a pitch deck with Visme, you have access to practical business features that help you create pitch decks more productively. Dynamic fields , for example, enable you to design one pitch deck template and input custom fields that can be easily adjusted with a few clicks. You can use this feature to tailor your message according to your audience.

15. Biogrify Pitch Deck

Not everyone’s an artist, but you don't need to be one to create a great pitch deck.

Sometimes just looking at design ideas and learning the in’s-and-out’s of your product can be enough.

Biogrify's deck is a great example of this, as it’s filled with images and screenshots, most of which aren’t drawings.

Their deck looks a little different than the slide deck examples above due to the focus on creativity.

Notice how they’ve used photos with speech bubbles to explain their message and several shots of their product in action to advertise.

The charts on slide 7 are of special note, as they are organized to not clutter the page and still maximize the amount of images that can fit.

Key Takeaway: Use creativity, but not just for thef sake of it. In Biogrify's pitch deck, each image helps support their words, making the overall experience appealing and interesting, rather than either frustrating or confusing. Better yet, the message is reinforced through the use of visual presentation aids .

Here’s a pitch deck template inspired by Biogrify to get you started.

16. Front Pitch Deck

Front's pitch deck offers a great example of using an attractive color scheme to your advantage.

They’ve primarily used white, blue, and pink to fill the slides.

For example, slide 9 has a white background and pink header, with a line graph that uses blue and pink to represent the specific values mentioned.

Front establishes some of this color scheme early on, with the title page in deep blue with white font. Colorful confetti shapes litter the background, hinting at the “fun” feel the pink would later give.

Key Takeaway: Using a specific color scheme can work wonders for your pitch deck. The colors, spread across the slides, can help unify a presentation and make it pop. Moreover, using specific colors that represent your company will help the pitch deck be more recognizable.

Be careful when choosing colors for your pitch deck. Different colors can evoke different feelings. You can find out more about color psychology and color schemes in our comprehensive guide.

Here’s a startup pitch template inspired by Front to get you started.

17. Piccsy Pitch Deck

Piccsy's deck gives a bit more literal example of smooth transitions. The photo site has an online infographic format , rather than the traditional slide deck format.

Each individual slide flows smoothly into one another as you scroll down the page, with similar themes (like the circles to hold information and the color scheme) tying the work together.

This pitch deck also takes an innovative approach by providing information at the end to encourage contact, making it one of the best investor pitch decks.

Key Takeaway:  Stand out to potential investors by turning your pitch deck into an interactive experience . Piccsy does this well by creating an infographic-style website, complete with their branding and even contact information at the end to encourage action.

Think of ways to pitch your startup to investors other than going with a traditional presentation deck — videos, interactive web pages and online presentations are a few great alternatives.

Here’s a pitch deck template inspired by Piccsy to get you started.

When you’re at the point of adding visuals, you can generate unique images, illustrations and graphics using the AI Image Generator . Likewise, if you have chosen stock or legacy images that need a little editing, take advantage of the AI Edit Tools to upscale, unblur and remove unwanted objects or entire backgrounds.

18. LinkedIn Pitch Deck

The way you design your pitch deck depends on several things, like your target market and the people you hope will invest in your product.

LinkedIn's Series B pitch deck is specifically aimed towards more serious, business-minded individuals, considering that is the intended audience to use the product.

Their pitch deck is filled with straightforward facts and data that logically define the site’s worth, rather than more artistic and stylized elements.

LinkedIn even goes a step further and shows the relations between the current most-used mediums for certain services and their older counterparts (e.g. using a bank in the past versus using PayPal in the present).

This allows them to prove their point—that the internet has become the most-used base for services previously offered offline—and show their particular niche, again endearing themselves to their audience.

Key Takeaway: Tailor your pitch deck content to your target audience. If your product or service is aimed at the younger generation, you’ll probably want to have more references to pop culture and familiar terms in your deck. If you’re pitching to a more mathematically-inclined group, your deck should be more organized and filled with data.

Here’s a pitch deck template inspired by LinkedIn to get you started.

19. Fyre Festival Pitch Deck

You might have already seen the Fyre Festival documentary on Netflix.

If you haven’t, you should consider doing so, especially from a marketing point of view.

Fyre Festival was the single most disastrous business event in the past years. But it also managed to round up millions of dollars from investors as it grew, all thanks to the social media hype and this over the top pitch deck .

Savvy business owners with impeccable BS filters didn’t fall for the bright and shiny influencers being paraded on this pitch deck. But tons of other investors did, mostly due to the FOMO factor the slides presented.

FOMO stands for “Fear of Missing Out,” and that is how Billy McFarland managed to get millions of dollars to fund a badly organized idea.

Key Takeaway: This is the kind of pitch deck that will go down in history as the epitome of blinding investors with celebrities and expert social media schemes. The Fyre Festival pitch deck is not the best pitch deck, but it is a great example of how information can be manipulated.

Here’s a pitch deck template inspired by Fyre Festival to get you started.

20. Manpacks Pitch Deck

Manpacks was a subscription service that sold men’s underwear, socks, toiletries and other products. The service was discontinued in 2018, but was an absolute hit when it first launched in 2010.

Manpacks' pitch deck managed to raise $500,000 in funding over one round.

For starters, their business model was unique and solved an actual need — regularly shipping basic essentials to men who dislike shopping or are just lazy.

But what really got to investors was the fact that Manpacks knew who they were. Their brand voice was reflected in every slide of their pitch deck.

Better yet, they knew who their target audience was, which is also why the service had as many as 10,000 subscribers at one point.

Key Takeaway: Understanding who you are as a brand and being able to express that clearly is just as important as knowing your product — and the best pitch decks are designed with that in mind.

Manpacks’ pitch deck is short, but it does the job by communicating the problem, solution, value proposition and incentive for investors all in a fun tone that’s aligned with their brand voice .

If you're looking to create a light-hearted but on-brand pitch deck similar to Manpacks', here's a fun, colorful and illustrative pitch deck template you can use for your own startup.

21. Coinbase Pitch Deck

Coinbase is a cryptocurrency platform that lets people buy, sell and store digital currencies like Bitcoin and Ethereum.

To date, the company has raised nearly $550 million in funding over 14 rounds.

What’s interesting is they still managed to raise a good amount even back in 2012 when only a handful of people knew about cryptocurrency.

Coinbase's pitch deck above is a great example of how the company generated interest in the concept of digital currency by presenting data-driven arguments.

Instead of talking about their own growth, they start by focusing on the growth of Bitcoin, and why it’s worth investing in a service made specifically for that digital currency.

Key Takeaway: Using data to support your claims can help you build trust and credibility in the eyes of potential investors. The best pitch decks make this data easier to understand by visualizing it into charts and graphs, just like Coinbase did.

Let’s also take a moment to appreciate how Coinbase used ratios and the example of iTunes to successfully capture the essence of its product in four words.

Use the pitch deck template below inspired by Coinbase to put focus on your solution.

22. Snapchat Pitch Deck

Back in 2011, Snapchat came up with the unique idea of sharing photos and videos that disappear after a short time.

Their pitch deck below from 2014 is not exactly an investor pitch deck — Snapchat designed this presentation to introduce businesses to their product and its marketing value, and to convince them to sign up for a business account.

The presentation above carries immense value if you’re looking for a sales pitch deck example that’s minimalistic and effective.

The slides are clean and full of images, which makes it easier for businesses to quickly look through and get the point.

We especially love the “What Do I Snap?” and “Get the Word Out” slides, which show businesses how they can use the app for marketing purposes with the help of visual examples.

Key Takeaway: Stuffing text into your slides is not always the answer. Using images can be much more effective at familiarizing people with your product’s features and functionality.

Also, think about whether your audience would find more value in real examples or fictional ones. Snapchat uses actual examples from existing brands using the platform to show businesses how others like them are taking advantage of new marketing opportunities.

Here's a pitch deck template inspired by Snapchat that you can use to showcase your product visually.

23. YouTube Pitch Deck

With over 2 billion users , YouTube is the largest video sharing platform in the world.

The company has raised around $83.5 million in funding in just two rounds. This professional pitch deck below is from their first funding round in 2005, when they pitched to Sequoia Capital. At the time, the platform had less than 10,000 users.

YouTube’s investor presentation is a solid example of what a traditional pitch deck outline looks like. Keep in mind that the pitch deck is quite old, which is probably why it lacks good design and visuals.

Even so, it covers key details by highlighting the problem, presenting the exact solution, listing the competition, and outlining the sales and distribution plan.

Key Takeaway: If your product is unique and better than the competition, it will sell itself. In the case of pitch decks, great products are likely to attract investors even if you don’t focus too much on the design.

Also, even if you’re keeping it basic, make sure you incorporate all the important details like what you plan to achieve and how you plan to get there.

Use the pitch deck template below inspired by YouTube to highlight your key strengths and what makes you better than your competitors.

As you work on your pitch deck in Visme, you have the opportunity to work collaboratively and brainstorm using the online whiteboard . Additionally, you can also use the workflow feature to work on projects together. Assign specific slides to particular team members and leave each other comments and feedback to finish the pitch deck together.

24. Facebook Pitch Deck

We all know about Facebook — our beloved social media platform that helps us stay connected with our friends, family, colleagues, pets and the world in general.

Till now, Facebook has secured over $2.3 billion in funding, and this pitch deck from 2004 played a key role in helping Mark Zuckerberg build the largest social network in the world.

Initially, Facebook was created for the students, alumni, faculty and staff at Harvard University. Later, it expanded to include other schools and universities, but it wasn’t long until it transcended academic institutions and took over the world.

Because Facebook wasn’t really making any money at the time, it relied on social proof as well as usage and engagement statistics to sell its idea — and it worked!

Key Takeaway: As a startup, you don’t always need to have financial information to back up your idea. If you don’t currently have any revenue data to show, you can still make a strong case with usage, engagement and audience metrics that show potential for growth.

Also, adding social proof can go a long way in building trust and credibility in front of investors. This works especially well if those customer reviews and testimonials talk about your potential for going big.

Visualize usage and engagement statistics using the Facebook-inspired pitch deck template below.

25. Crunchbase Pitch Deck

Crunchbase is one the best platforms for researching innovative startups and companies. The website lists important information like funding data, mergers and acquisitions, leadership positions and more.

Their pitch deck below was part of their Series C funding round, and helped secure around $30 million . All in all, there’s a lot to learn from this good pitch deck example coming from a company focused on investment.

As you can see, starting with a story helped investors see the opportunity for Crunchbase’s solution and understand the challenges people face while searching for reliable information about companies. So, when Crunchbase presented the solution, the investors were ready for it.

Another interesting thing to note is Crunchbase’s use of visual analogies to highlight the gravity of the problem and the size of the potential opportunity.

Key Takeaway: Set the stage with a story rather than trying to impress investors with big numbers on traffic and usage data. This will grab their attention and help them understand the purpose of your product.

Also, using images and graphics as visual metaphors can help you drive the point home more effectively than with plain text.

Start your own presentation with a story using Crunchbase's recreated startup pitch deck template below.

26. Contently Pitch Deck

Contently is a popular content marketing platform that helps businesses with content strategy and connects them with a global talent network of writers, designers, filmmakers and more.

With the pitch deck below, Contently was able to secure $9 million in funding back in 2014.

The design of this pitch deck example is clean and bold. We especially like the big fonts, which get the message across clearly.

The highlight of Contently’s pitch deck is probably the way they present the problem (and where they fit in.) They set the stage by talking about the huge market size, and then throw in a stat to highlight the problem within that market.

Another good thing about this pitch deck is the use of social proof to build trust with potential investors. They do this with a powerful quote from Forbes in support of their platform.

Key Takeaway: The design of your pitch deck matters a lot more than you’d think. Using large and bold fonts that’s aligned with your brand identity can a) help you highlight key points, and b) make you look confident.

Grab attention using this pitch deck template inspired by Contently.

27. Wise (TransferWise) Pitch Deck

Formerly known as TransferWise, this London-based money transfer service gained popularity primarily because of its innovative pricing model that charges users a minimal fee for transfers while showing them what they have to pay upfront.

Since its inception in 2011, the company has raised around $1.3 billion in funding over 13 rounds. The pitch deck below is from 2012, and it helped Wise raise $1.3 million in funding.

TransferWise’s deck is simple and straightforward, which is also its best quality. Instead of beating around the bush or trying to be too creative, they get straight to the point. This shows they clearly know what they’re doing.

There’s also a good balance of text and visuals in this pitch deck — you never feel overwhelmed with too much information. They’ve also laid out their short-term and long-term priorities, which shows they have a good roadmap for the next year and a half.

Key Takeaway: Let your product and value proposition guide the design of your pitch deck. If you’re solving a solid problem that doesn’t require too many words to explain, don’t use too many words — use numbers instead.

In TransferWise’s case, their USP was (and still is) the low cost of money transfers, and they wasted no time in making that clear.

Explain your product and pricing using this Wise-inspired pitch deck template:

28. Bliss Pitch Deck

Bliss.ai launched in 2015 as a code review management platform that helped engineering teams analyze code quality.

The company shut down after only a couple of years, but managed to raise around $750,000 in funding when it started with the help of the pitch deck below.

Bliss’s pitch deck has a clean and professional design, which is in line with their business idea and brand voice. The deck is pretty decent and covers all key points.

We love the fact that they establish what they do up front — this is important if you’re presenting a technical idea. The team slide is also very well done as it includes both the founders and the investors.

Bliss has also done a good job with using social proof, such as testimonials and logos, to increase their credibility.

Key Takeaway: If your company or product is more on the technical side, it’s a good idea to explain what it is and how it works before anything else. Talking about traction and clients won’t do you much good if your investors are still trying to figure out what you do.

Briefly explain the purpose of your SaaS company with this Bliss-inspired pitch deck template.

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When your pitch deck presentation is ready, you can share it as a live Flipbook document, an interactive PDF or a printable document. Once sent to your prospects, you can track performance like opens, views, and demographics through the analytics dashboard .

29. Castle Pitch Deck

Castle was a property management platform founded in 2014. The company closed its operations four years later, but their pitch deck below helped raise over $270,000 in funding in its early days.

The great thing about this pitch deck is that you can see the team’s personality show through. The headers are non-traditional and sum up key ideas. The design is clean and bold. Also, they’ve used icons and illustrations to highlight key points, which is a nice touch.

Castle’s pitch deck also does an excellent job at presenting the value proposition up front. We also like the “And we have some great ways to grow” slide, which shows that they’ve put a considerable amount of thought into making it big.

Key Takeaway: Don’t be afraid to show some personality in your pitch deck template . If you’re friendly and approachable, incorporate design elements that exude the same feelings in your presentation slides.

Also, if you have ideas that are not yet concrete, it might not be a bad idea to share them anyway. It shows investors that you’ve at least made the effort to think about your business.

Show your personality and share ideas with this pitch deck template inspired by Castle:

30. Shift Pitch Deck

Shift’s journey started in 2013 as an automotive marketplace. One of their major selling points was convenience — car sellers could get a price estimate and inspection for their car, while car buyers could get the car delivered to them for a test drive.

The Series A pitch deck below helped the company raise around $24 million . Let’s see what we can learn from this investor presentation.

Click here to view Shift's pitch deck.

Shift’s pitch deck has a clean, minimalistic design with plenty of visuals. Along with images, and screenshots of their website and app, they also generously use icons to highlight key points.

We also like how they visualize the process of how their service works, and also answer the who, why and how behind their business idea.

One of the best things about this pitch deck is they also mention their own challenges, which is not something a lot of startups have the guts to do. This shows that the Shift team is realistic — they know it’s not going to be all sunshine and rainbows but they’re ready for the ride.

Key Takeaway: It’s okay to acknowledge the challenges you’re potentially going to face down the road, as long as you have a plan to tackle these challenges, or even just the will to come up with a plan. It shows investors that you’re realistic, grounded and that you have a sense of responsibility.

Be honest about your humble beginnings and tell your startup's success story in an engaging way with this Shift-inspired pitch deck template.

31. Cubeit Pitch Deck

Cubeit was founded in 2012 as a collaborative OS — a place to share, save and organize content from different apps. The pitch deck below helped the startup raise $3 million in funding.

Click here to view Cubeit's pitch deck.

Right off the bat, we can tell that Cubeit’s pitch deck is more on the technical side. However, it still makes good use of visualizations and even includes a video demo.

They start strong, and have also included a customer profile in one of their slides, which shows they’ve done their research and that they know who their product is for.

Key Takeaway: If you’re in the SaaS business, adding a video demo of your product to your pitch deck is a great idea. It helps investors understand how your product works much better than with static screenshots. To make your video more effective, consider adding a voiceover and even text and animations.

Use the pitch deck template below inspired by Cubeit to highlight key technical points about your product.

32. Revolut Pitch Deck

Revolut launched as a digital banking service in 2015. The company offered peer-to-peer payments, currency exchange and pre-paid debit card services.

To date, they’ve raised around $1.7 billion in funding over 14 rounds — which is a huge amount. The pitch deck below is a good example of a fintech startup presentation.

This pitch deck uses a lot of screenshots, and they’re displayed nicely on phone screens, which helps add some perspective. They’ve also included example use cases, comparisons with their competition and information on how they will use the funds.

Key Takeaway: When using visuals for your pitch deck, go beyond images and screenshots. Think about creative ways to showcase your screenshots, such as with the help of phone mockups.

Showcase your app or software using this Revolut-inspired pitch deck template:

33. Alto Pitch Deck

Alto (previously ScriptDash) came to the scene in 2015 with the innovative idea of a digital pharmacy. Their services included coordinating with doctors and delivering prescriptions to patients on a recurring or on-demand basis.

The pitch deck below was used by the company to raise funds during their seed round.

Alto’s pitch deck is refreshingly short and sweet. The slides come with nice, descriptive headers (with most of them being questions) and the presentation aptly explains the big idea, how the product works and why the timing is just right.

They’ve also done a fair bit of homework on potential scalability, which can be seen in their cost of acquisition and expansion slides.

Key Takeaway: Sometimes, keeping it short and concise can be the best thing you can do for your investor presentation. The goal of a pitch deck is not to secure funding, it’s to make it to the next meeting. Even if your slides are short, they should be intriguing and full of value, so much so that they make investors want to know more.

Present your solution and keep it short and sweet with this pitch deck template inspired by Alto:

34. Wayfair Pitch Deck

Wayfair is a popular American e-commerce company offering millions of home and furniture products from thousands of global suppliers.

Their pitch deck from 2015 offers a great example of what an established company that wants to grow bigger should have in their presentation slides.

Wayfair’s investor presentation is comprehensive, data-driven and aligned with their brand’s visual style. The slides focus on the brand’s uniqueness and what makes it so special.

They make a clear point about how they understand their customers’ shopping behavior and tailor their website experience to their needs, unlike search-based stores like Amazon.

They also make full use of their impressive numbers and statistics to put together a compelling offer for investors.

Key Takeaway: If you have data, flaunt it. Established brands have the powerful advantage of using their current success to back their expansion plans. Also, if you’ve already seen some success, you need to show that you earned it in your pitch deck not just with data, but also with good branding, marketing and design skills.

Show off your idea using this Wayfair-inspired pitch deck template:

35. Walmart - Flipkart Pitch Deck

Flipkart is one of the largest e-commerce companies in India, second only to Amazon. In 2018, Walmart acquired more than 70% of Flipkart’s shares in a $16 billion deal with the help of the pitch deck below.

The presentation above focuses less on Walmart and more on how both companies can create value together, which is the selling point of the deal.

The slides dive deep into the Indian e-commerce market and the opportunities it offers, and then go on to talk about how Walmart’s strategy is a good fit for Flipkart.

Key Takeaway: When you talk about creating value, consider every single stakeholder you can create value for, instead of just focusing on the end customer. Talk about the value you can create for the community in general, the shareholders, the associates and even other businesses.

Explain how your business will benefit the stakeholders and add value using the pitch deck template below inspired by Walmart and Flipkart.

Bonus: Startup Pitch Deck Presentation Theme

Looking for more than a simple slide template? We've got the ultimate pitch deck theme to help you pull together all of the perfect slides.

It all starts with a story. Our pitch deck theme centers around 12 different startup archetypes or founder stories that can help you pull the best introduction slides and put together the best story that really sells your pitch.

Check out the introduction category of this theme's slides to read all about the different archetypes and pinpoint how you should angle your pitch deck's intro and overall brand story.

This theme offers over 60 different slide options for your startup to choose from when building the best pitch deck. Try out the investor pitch deck theme for your next pitch deck.

Pitch Deck FAQ

Q1. what is in a pitch deck.

A pitch deck is a brief presentation that provides an overview of your company, business plan and vision.

It typically includes critical information such as your business concept, the problem your company solves, your target market, competitive advantages, team members, and financial projections.

The best startup pitch decks are not only engaging but share compelling stories about the business venture that pique investors' interest in your business.

Q2. What Is the Purpose of a Pitch Deck?

The primary purpose of a pitch deck is to capture the interest of potential investors or clients by presenting a business idea in a compelling and persuasive manner. It serves as a tool to facilitate discussion and encourage further engagement. A winning pitch deck should clearly convey your business's value proposition and illustrate why it's worth investing in.

Q3. What Are the Types of Pitch Decks?

There are several types of pitch decks, each serving a unique purpose and audience. Here are four notable types:

• Startup Pitch Deck: This type of pitch deck showcases your startup's vision, mission, and potential to investors and partners.
• Investor Pitch Deck : This deck focuses on the investment opportunity, detailing the financial potential and how the funds will be used.
• Elevator Pitch Deck: A brief pitch highlighting the most compelling points of a business or idea, designed to catch interest quickly.
• Sales Pitch Deck: Used for presenting a product or service to potential clients or customers, emphasizing benefits and competitive advantages.

Q4. What Are the Key Elements of a Pitch Deck?

The structure of a pitch deck can vary, but some essential slides include:

• Problem: Clearly define the problem you're solving.
• Solution: Explain how your product or service addresses the problem.
• Market: Describe your target audience and the size of the market opportunity.
• Team: Introduce the key people behind your business and highlight their expertise.
• Traction: Share any early successes or milestones you've achieved.
• Financials: Provide a brief overview of your revenue model and financial projections.

Q5. How Long Is a Pitch Deck?

The ideal length of a pitch deck is 10 to 20 slides. Investors and clients appreciate brevity and clarity.

However, striking the right balance is key to delivering a good pitch. So you need to keep it concise while including all necessary information. Writing a pitch deck that's too long can lose your audience's attention, while one that's too short may omit essential information about your business.

Get Started With Your Own Pitch Deck

If you want to create an amazing pitch deck that highlights your business idea and appeals to the right investors, Visme's pitch deck templates can help you get started on the right foot.

Our investor pitch deck templates are designed by professionals and contain realistic information to help guide your own pitch deck content creation process.

You can download your finished pitch deck in various formats, like PPTX, PDF and even HTML5. You can also share your presentation online via a link or embed it within your website.

Remember; the key is to stay true to your message, stay true to your brand, be honest and show results. Here's another great resource to help you learn how to create a pitch deck for your startup.

Did you find these pitch deck examples helpful? Which one is your favorite? We’d love to know what you think! Let us know your comments and feedback below.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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The Financials Slide — Pitch Deck Perfection

The Startups Team

Why does it Matter?

The financials slide in our pitch deck takes our own financial projections and consolidates them into our most key metrics that potential investors care about.

Most pitch deck financial projections wind up being incredibly hard for potential investors to understand, so we're going to provide you with a killer financial projections slide template that's easy to use and will impress investors.

Key Metrics Potential Investors Want

We always build our financial projections slides in our pitch deck backward from what questions investors have.

That way, the financials slide is only covering exactly what a potential investor wants to see — and no more!

"What are the pro forma financial projections?"

Our "pro formas" are really just a forward-looking version of the income statement we consolidate in the financial slide.

Unlike publicly traded companies that have to share financial projections precisely, the financial slide of early-stage startups is more of a rough estimate that we use when raising money.

"What Key Metrics Drive the Financial Model?"

Our financial projections are all driven by a handful of key metrics (we call them " assumptions ") that drive the overall financial model.

The way we create killer financial projections is to limit our discussion to just those assumptions in our pitch decks.

This helps us convince investors that our financial plan works without having to muddy up our pitch deck slide with a ton of distractions.

"What's the Operating Income and Margin?"

Potential investors want to see financial models that have a profitable gross margin - eventually!

We've all heard of major tech companies literally losing money while providing wildly optimistic projections to raise money. Yes, that happens, and no, that's not how financial projections work!

The best financial projections may show a short-term loss but eventually, convince investors that our startup can scale profitably.

Financials Projections Slide Template

There's a "secret formula" for the financials slide that isn't actually much of a secret. We simply need to convince investors that the following is true:

Revenue - Expense = Margin

Step 1: Revenue.

What assumptions need to be true in our Sales and Marketing budget to drive our revenue growth targets?

Step 2: Expense.

We take all of the costs to fund growth - direct labor costs, marketing expenses, capital expenditures — and apply them to drive our revenue model.

Step 3: Margin.

We simply take our total revenue minus cost and get our margin.

Apply the formula:

Now that we understand the formula in the financial plan of our pitch deck slide let's get started understanding financial projections and how to populate them.

Income Statement vs. Profit and Loss Statement

You'll notice this template ignores investment money, cash flow, and a traditional balance sheet. That's because we're far more concerned about our net income line than our cash position line at any point.

That said, some startups may have a business where their cash flow shows a positive balance on a regular basis based on the model — and that's fine.

Assumptions vs. "Just Math"

Startups typically spend way too much time trying to build their first financial projections because they are going about it all wrong.

They assume that potential investors want detailed financial information about every aspect of their startup.

Instead, we make everyone's lives easier by building our own financial projections slide with just a few "key assumptions" that will drive the whole financial model of the pitch deck.

Defend Assumptions, not Math

That way our conversation with investors is about those key assumptions — the rest of the model is "just math" (meaning the assumptions drive the math of the financial model).

In this example of our annual recurring revenue, we see the key revenue driver is "Customer Avg. Spend" of $30. Therefore if we want $1,000 of revenue, we'll need 33 customers. The assumption is the $30 — the rest is just math.

Calculate Revenue Targets

We always begin the financial model of our pitch decks with Revenue Targets .

As you'll see in the financial projections template we're building, once we allocate a certain amount of revenue in our financial plan we can work backward to subtract operating expenses so that it equals gross profit. This is really just basic accounting.

Pick Key Revenue Assumptions

We only need a few key revenue assumptions to drive our financial models. We can start with a top-line revenue target (in this case $1,000 in Year 1) and work backward to find the direct costs attributable to this target or in some cases the multiple revenue streams if we have them.

In our example below we want to target $1,000 in Year 1 revenue and therefore we have 1 or 2 key assumptions, we can use for our financial model.

We can choose "Average Spend" per customer ($30) which would require 33 Total Customer to generate $1,000 in Revenue, or we can do the opposite (start with Total Customers to determine Average Spend).

Either way, we're using a single Key Revenue Assumption to drive the financial models for paying customers in our business.

In the event we have multiple revenue streams, we would break these out individually in our financial slide of the pitch deck.

Expense Categories

A typical income statement will have quite a few expense categories but for our example, we are going to combine our own financial projections on the expense side to use 3 categories:

-Acquisition Costs. 

How much will it cost to acquire a customer? (Marketing, Sales)

-Costs of Goods Sold (COGS).

What costs are involved to deliver each sold unit? (Inventory, Sometimes People)

-Operating Expenses.

Everything else. (Salaries, Rent, Software, Support, and Training Teams)

Your business may have your operating expenses divided into different categories or you may place something like your training team cost in COGs or your raw materials labor costs in Operating Expenses but both the expenses will ultimately be represented here.

Acquisition Costs

We tend to start with the Acquisition Costs in our income statement because they tend to drive our revenue projections in the pitch deck most directly.

Ultimately we want the financial slide in our pitch deck to highlight our acquisition costs.

Frequently Used Acquisition Costs

When startups go to raise funds they tend to get asked about the same handful of metrics in their pitch deck slide:

Cost Per Acquisition (CPA)

The cost to acquire non-paying customers such as a site visitor or someone walking into a retail location. Often associated with things like our Google Adwords spend or social media spend.

Customer Acquisition Cost (CAC)

The cost to acquire paying customers blends the cost of all of the non-paying customers as well. This blends all of our channels into a single cost which provides the best indicator of what it truly costs to drive revenue.

Sales Commission

This varies in pitch decks based on how the acquisition model works for example direct sales that don't involve a marketing budget. We may include a commission that we pay per sold unit or an affiliate fee that we pay to a 3rd party. We can be pretty broad with this.

The Math of our Financial Plan

Now let's start running a little math! We're going to inherit the "Total Customers" from our Revenue forecasts (33) as a constant. The only variable we'll introduce will be our new marketing assumption "Marketing CAC = $25."

Now we multiply "Total Customers" (33) x "Marketing CAC" (25) to derive our Marketing Cost of $833. If an investor understands our Revenue Assumptions then all they need to understand is a single Marketing Assumption ($25) to agree on our total Marketing Cost — magic!

Cost of Goods Sold

Our financials slide may not have a "Cost of Goods Sold" (COGS) in their pitch deck because there is no additional cost to produce each unique unit we sell.

This is generally reserved for physical products, however, some products may include unit costs for delivery in their pitch deck such as how Uber pays a fee to drivers for every unit of rides sold.

Typical Cost of Goods Sold Categories

There is no hard and fast rule as to which items will be our Cost of Goods Sold but an easy way to think about is this "What costs would be required for us to sell another unit?" Things like rent or production environment salaries do not apply, but here are some examples that do:

Cost of Sales

As an assumption, we can apply a percentage of Revenue that will be charged for each sale, similar to the percentage example we used for Uber in every ride they pay to drivers. 

Processing Fees

Most businesses use credit cards to process fees and therefore have a small credit card processing fee of around 3% for every transaction.

In the example for our pitch deck below, we're representing "Cost of Goods Sold" as a total of costs, so this would include our categories above.

Revenue Drives Cost of Goods Sold

Once again notice how our target revenue of $1,000 is driving the other line items in our financial plan.

Our assumption for the pitch deck is that our "Cost of Sales %" of 35% will generate $350 in Cost of Goods Sold. Once again, a single assumption in our financial plan drives the pitch deck.

Operating Expenses

The most populated part of the financial slide in our pitch deck tends to be our Operating Expenses. These tend to be our Fixed Costs that do not change based on Revenue volume.

Sure, they grow over time, but unlike our credit card processing fees or some other Cost of Goods Sold, they do not specifically change with each new transaction. If they do, we should move them up to our Cost of Goods Sold calculation.

Most Common Operating Expenses

All compensation of staff, (including contractors who we don't pay taxes for) benefits, bonuses, and employer taxes.

Rent/Office Costs

All office-related costs such as rent, Internet connectivity, and most equipment.

Software & SERVICES

All recurring services that help run the business such as Slack, Dropbox, or Gsuite. If there are other services that aren't software add them here.

Everything Else

Our financials in the pitch deck don't need every last detail just the categories that are most important, so it's fine to combine all remaining costs assuming they are not a major contributor. If so, break them out into a separate line item.

Gross Margin vs. Net Income

Once we've plugged in our Revenue, COGS, and Operating Expenses into our financial model of the pitch deck, we can now forecast both our Gross Margin and our Net Income.

What is Gross Margin?

Gross Margin (or Gross Profit) is sometimes represented slightly differently in each business depending on the nuances of this business. But a good use case for most startups will be to represent the amount of income the startup makes before Operating Expenses.

This is particularly important for startups that have a strong focus on the Unit Economics of the business.

For example, if we're selling pizzas, it helps to know how much we make per pizza before we worry about all the other costs to run the restaurant.

That's because investors know if we can't make a profit before we factor our regular Operating Expenses in, then our business model simply doesn't work and our pitch deck gets thrown in the trash!

Gross Profit Example

Gross profit is actually easy to calculate. All we need to know is our Total Revenue ($1,000) and subtract our Cost of Goods Sold ($350) which would yield a Gross Profit of $650.

Investors will use that gross profit number to determine if the company can generate enough volume in each transaction to cover Operating Expenses and make a big fat profit someday.

Net Income Example

On the other hand, we have Net Income. Net Income is the actual profit of the business after we combine multiple revenue streams, then subtract COGS and Operating Expenses.

In our example below we've combined all revenue, and all expenses (COGS and Operating Expenses) to look at our Net income, which like most startups — is negative!

While providing a Gross Profit / Gross Margin line item is optional, providing a Net Income line item is absolutely required. And again, it's very common that our numbers will be negative for a while — that's why we're raising money!

Sample Financials Projections Slide

Here's an example of a financial projections slide with all of our projected growth. In this case, we kicked off the pitch deck slide with a single declarative statement "We anticipate being profitable within 36 months."

This is a great way to summarize what we want investors to take away from the slide so that they aren't guessing as to how to process what we've presented. We always want to control how the investor processes our pitch deck on every slide.

Notice how we're presenting two things here - the Key Assumptions that we used to generate the forecasts and only enough summary information to understand the parts of the pitch deck slide that matter.

Investors may in fact want more detail later, but right now they simply just need the summary data to understand that we are in the "right ballpark" for the type of startup pitch deck they are looking for.

Common Pitch Deck Mistakes

This is probably our first pitch deck and likely the first time you've built out and presented your financials to investors — it's everyone's first time — so don't worry!

Along the way though let's avoid a few of the most popular pitch deck mistakes that most Founders make:

Don't say "Conservative Estimates"

Founders love to tell investors that these are "conservative estimates" and the "real numbers" will likely be much higher.

Investors aren't looking for conservative estimates they want our best estimates that we are willing to defend.

Avoid Unnecessary Detail

Strip out an additional cost or category unless it directly relates to understanding the overall financial model. Less is more here.

We're more likely to get tripped up by adding too much information than getting a request for more later.

Expect Losses

Nearly every startup suffers significant losses in the early days before it becomes profitable - don’t sweat it!

A startup pitch deck is synonymous with losses - what matters is our road to profitability.

Ignore the Balance Sheet

Investors aren't expecting a Balance Sheet in a pitch deck unless there is something very specific about the business model where the balance sheet matters.

Final Thoughts

The financial section of our pitch deck is often the most confusing slide because it not only requires a significant understanding of finance and accounting but it's the one thing we can't just "make up as we go" (although many startups have tried!)

Remember that investors know that our pitch decks are reflective of the formative stages of our company and aren't expecting everything to be perfect. They also don't expect a full-grown company — or a profitable one — yet.

Our pitch deck should serve as a roadmap to our vision and our financials should serve as the support mechanism to pay for that vision. Both will change dramatically over time, so right now we should just be focused on starting the journey.

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