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SPORT OBERMEYER CASE Harvard Case Solution & Analysis

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SPORT OBERMEYER Case Study Solutuion

Problem Diagnosis

This case described the operations at the merchandising and Skiwear Company and for its supply partner. It allows for the production planning of the short life cycle products with the uncertain demand in the market. This case also allows us to analyze the reduced version of the production-planning problem of the company. The main concern of Wally Obermeyer was to determine an appropriate production commitment for the first half of the projected demand of Obermeyer during the 1993-1994 seasons.

Along with this, Wally also had to make a complete production decision by deciding that which styles should be made in Hong Kong and which styles would be better to be made in China. In addition, the material flows and the information provided in the case will also guide us to make recommendations to the company regarding the operational improvements and the decision of the sourcing of the products between China and Hong Kong.

Case Analysis

The main analysis needs to be performed on the forecast methods of the company to detect the inaccurate forecast mechanisms and then the after effects need to be analyzed such as the excess merchandise had to be sold at deep discounts and the company might not be able to sell the most popular items during the full season and thus it would result in huge losses for the company. Therefore, we first need to determine the production plan for Sport Obermeyer during the initial phase of production, measure the risk of ordering policy and implement ordering policy in China to make reasonable comparison and recommendations.

Using the sample data given in Table 2-20, make a recommendation for how many units of each style Wally should make during the initial phase of production.  Assume that all of the 10 styles in the sample problem are made in Hong Kong and that Wally’s initial production commitment must be at least 10,000 units.  Ignore price differences among styles in your initial analysis.

The average forecast value and the standard deviation of the different styles of the Parkas of Women have been provided in Table 2-20. The above question asks us to compute the economic order quantity for each of the individual type of the parkas. Economic order quantity is the optimum order quantity, which is required to be held at a minimum by a company so that it could reduce its inventory costs to a minimum level. This quantity model would target the variable costs and determine the optimum quantity for us at which the total variable cost would be minimized for the company’s production. However, in this case the EOQ for the company would be the production order quantity for each individual type of the Parka, given that the total of all of these EOQs should be 10,000 units.

For computing the EOQ, we need to find out the corresponding service level for the sample provided. This ratio has been found by the difference of retail price and cost divided by the difference of cost and salvage value of a unit if not sold. These computations are shown in the excel spreadsheet and in the appendices in exhibit 1. The service level has been calculated to be 0.75 or 75%. Based on this service level, the z value has been determined from the z table, which is 0.645. The formula which we have used here to compute the EOQ is mean+ (z-value*SD). Using this formula, the individual EOQs have been computed and the total EOQ for the fore casted sample of 20,000 units. The price differences between different styles have been ignored for this calculation.

Can you come up with a measure of risk associated with your ordering policy?  This measure should be quantifiable.

One of the best measures of the risk associated with the ordering policy in this case would be Coefficient of Variation (CV). CV is the ratio of the standard deviation to the expected mean. It shows us the volatility and the variation in the data per unit of mean. However, in the context of this case the CV would be defined as the volatility of each of the types of different styles of Parkas per unit of that style. It would determine the variability of the demand or the ordering policy risk. The higher the volatility, the more certain and accurate the company would have to be to determine the demand for the coming seasons of 1993-1994.

The case states that around 80% of the retailers of the company would be placing their orders in the second phase of the Las Vegas trade show. The CV has been computed for all the different parkas as shown in exhibit 2 and we can see that Isis, Teri, Stephanie, Anita and Daphne are those styles that have the maximum volatility (risk) within their fore casted demand. Therefore, the future capacity for all of these products should be reserved by the company because they have higher degree of deviation. If the demand increases in future years, which is more likely to happen, then the company will have safety stock to meet that demand.

SPORT OBERMEYER CASE Harvard Case Solution & Analysis

Repeat your methodology and assume now that all 10 styles are made in China.  What is the difference (if any) between the two initial production commitments?

The minimum production quantity for the different types of the Parkas is 1200 units in China and 600 units in Hong Kong. Therefore, to analyze the above scenario we have adjusted the EOQs for each style of the parka produced in Hong Kong for all such orders, which have a value of less than 600 units. Similarly, for the China factory the company has adjusted all the EOQ’s of each product to increase their size to minimum 1200 units. We can now see that there is a difference in the EOQ of the two countries as shown in exhibit 3 in appendices and there are a number of reasons for this difference...............

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Sport Obermeyer Ltd.

  • Format: Print
  • | Language: English
  • | Pages: 19

About The Authors

obermeyer case study solution

Janice H. Hammond

obermeyer case study solution

Ananth Raman

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Sport obermeyer ltd. case study analysis & solution, harvard business case studies solutions - assignment help.

Sport Obermeyer Ltd. is a Harvard Business (HBR) Case Study on Technology & Operations , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights.

Technology & Operations Case Study | Authors :: Janice H. Hammond, Ananth Raman

Case study description.

The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning problem. In addition, it provides details about information and material flows that allow students to make recommendations for operational improvements, including comparisons between sourcing products in Hong Kong and China.

Forecasting, Manufacturing, Supply chain

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[10 Steps] Case Study Analysis & Solution

Step 1 - reading up harvard business review fundamentals on the technology & operations.

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Technology & Operations. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Step 2 - Reading the Sport Obermeyer Ltd. HBR Case Study

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -

  • Marking out the protagonist and key players in the case study from the very start.
  • Drawing a motivation chart of the key players and their priorities from the case study description.
  • Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
  • Evaluate each detail in the case study in light of the HBR case study analysis core ideas.

Step 3 - Sport Obermeyer Ltd. Case Study Analysis

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions -

  • Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
  • HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
  • Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Sport Obermeyer Ltd.

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

  • Zero down on the central problem and two to five related problems in the case study.
  • Do the SWOT analysis of the Sport Obermeyer Ltd. . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
  • SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Sport Obermeyer Ltd.
  • SWOT analysis will also provide a priority list of problem to be solved.
  • You can also do a weighted SWOT analysis of Sport Obermeyer Ltd. HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Sport Obermeyer Ltd.

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Sport Obermeyer Ltd.

Another way of understanding the external environment of the firm in Sport Obermeyer Ltd. is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Sport Obermeyer Ltd. Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

  • Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
  • Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
  • Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

  • Detailed understanding of the case,
  • Clarity of HBR case study fundamentals,
  • Analyzed case details based on those fundamentals and
  • Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Sport Obermeyer Ltd. case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Sport Obermeyer Ltd. case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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IMAGES

  1. Sport Obermeyer Case Study

    obermeyer case study solution

  2. Solved SPORT OBERMEYER CASE study Using the sample data

    obermeyer case study solution

  3. Analyzing Sport Obermeyer Case Study

    obermeyer case study solution

  4. Sport Obermeyer Case Study

    obermeyer case study solution

  5. Obermeyer model.docx

    obermeyer case study solution

  6. SOLUTION: The sport obermeyer case

    obermeyer case study solution

COMMENTS

  1. Sport Obermeyer Case Study

    Sport Obermeyer Case Study. Problems identified: Before releasing the 1993-1994 line, Sport Obermeyer used a committee that consisted of six key. managers for forecasting to make the production commitments based on their decisions. However, Wally Obermeyer, the VP of the Sport Obermeyer, changed the system this year. He asked the same six.

  2. SPORT OBERMEYER CASE Case Solution And Analysis, HBR Case Study

    This case described the operations at the merchandising and Skiwear Company and for its supply partner. It allows for the production planning of the short life cycle products with the uncertain demand in the market. This case also allows us to analyze the reduced version of the production-planning problem of the company. The main concern of Wally Obermeyer was to determine an appropriate ...

  3. Sport Obermeyer (Harvard Business Review Case Study)

    Sport Obermeyer (Harvard Business Review Case Study) Winson Tom 450 subscribers Subscribed 45 8.5K views 3 years ago Supply Chain Management projects

  4. Sport Obermeyer Case Study

    Sport Obermeyer Case Study Problems identified : Before releasing the 1993-1994 line, Sport Obermeyer used a committee that consisted of six key managers for forecasting to make the production commitments based on their decisions. However, Wally Obermeyer, the VP of the Sport Obermeyer, changed the system this year.

  5. PPT Sport Obermeyer

    Sport Obermeyer can decrease the minimum order quantities by providing incentives to its suppliers to have more flexible production lines. This increased flexibility can come from: Improved process design (e.g., a cellular production system). Improved equipment (e.g., more flexible cutting machines).

  6. Sport Obermeyer- Case Study

    Sport Obermeyer- Case Study. DANIYAL NAVEED- 18525. pany address]The Overview:Sport Obermeyer is a f. hion skiwear manufacturer. Over the past fif. y plus years, Obermeyer hasdeveloped a moderately efficient global supply chain for the production. nd s.

  7. Obermeyer

    Free Case Study Solution & Analysis | Caseforest.com. Summary: Sport Obermeyer's origins traced back to 1947 when Klaus Obermeyer emigrated from Germany to the United States and started teaching at the Aspen Ski School.

  8. Sport Obermeyer

    Sport Obermeyer. Executive Summary. Sport Obermeyer, Ltd. was founded by Klaus Obermeyer to provide U.S. skiers with the same protective and stylish clothing and equipment available in Germany. Over the years, Sport Obermeyer developed into a preeminent competitor in the U.S. skiwear market: estimated sales in 1992 were $32.8 million.

  9. Sport Obermeyer Ltd.

    Abstract. The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning problem. In addition, it provides details about information and ...

  10. HSOR.org: Case Studies

    Sport Obermeyer is a leading manufacturer of fashion skiwear for both adults and children. The peak retailing season is two months and demand is uncertain. As its business increased in the late 1980s, Obermeyer found that it was running into serious manufacturing constraints during the critical summer months.

  11. SPORT OBERMEYER CASE by kobe ronaldia on Prezi

    Obermeyer offered a broad line of fashion ski apparel, including parkas, vests, ski suits, shells, ski pants, sweaters, turtlenecks, and accessories. Obermeyer competed by offering an excellent price/value relationship, where value was defined as both functionally and style, and targeted the middle-to high-end of the skiwear market.

  12. Case study week 6

    Obermeyer's new collection, as usual, included great designs, but the line's eventual success hinged on the company's ability to foresee market response to various shades and hues.

  13. Sports Obermeyer Case Study week 1 Assignment

    Through this case study, Sport Obermeyer will identify its production plan during the initial phase, measure the risk of ordering policy, recommend an operational change, identify differences between Hong Kong and China, and lastly, look into a long- or short-term sourcing for both countries.

  14. Sport Obermeyer Ltd. Case Study Analysis & Solution

    Custom Sport Obermeyer Ltd. Harvard Business (HBR) Case Study Analysis & Solution for $11. Technology & Operations case study assignment help, analysis, solution,& example.

  15. Sport Obermeyer Case Study.docx

    View Sport Obermeyer Case Study.docx from BUSI 740 at Liberty University. Week 1 Sport Obermeyer Case Study Online School of Business Graduate Studies, Liberty University BUSI 740: Inventory

  16. SPORT OBERMEYER CASE STUDY 1...

    SPORT OBERMEYER CASE STUDY 2 Sport Obermeyer Case Study The following paper discusses the case study of Sport Obermeyer, a fashion skiwear company that is planning to make commitments for its 1993-1994 line of skiwear.

  17. SOLUTION: Sport Obermeyer Case Study

    The discussion covers the Sport Obermeyer case study presented in Simchi-Levi, Kaminsky, and Simchi-Levi (2009). The questions will address significant concepts from the text. and elaborate their application to the case study. A brief description of the concepts will also be. provided to foster an explanation and understanding of the case study.

  18. SOLUTION: Sport Obermeyer Case Study

    SPORT OBERMEYER CASE STUDY 2. Answer One. Wally has a very critical task of coming up with a conclusion of howmuch units of each. style the Sport Obermeyer company should produce. By the use of the standard deviations and the. average forecasts provided, one may be able to determine this and help the company grow.