empirical research definition methods types and examples

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Empirical Research: Definition, Methods, Types and Examples

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Empirical research: Definition

Empirical research: origin, quantitative research methods, qualitative research methods, steps for conducting empirical research, empirical research methodology cycle, advantages of empirical research, disadvantages of empirical research, why is there a need for empirical research.

Empirical research is defined as any research where conclusions of the study is strictly drawn from concretely empirical evidence, and therefore “verifiable” evidence.

This empirical evidence can be gathered using quantitative market research and qualitative market research methods.

For example: A research is being conducted to find out if listening to happy music in the workplace while working may promote creativity? An experiment is conducted by using a music website survey on a set of audience who are exposed to happy music and another set who are not listening to music at all, and the subjects are then observed. The results derived from such a research will give empirical evidence if it does promote creativity or not.

LEARN ABOUT: Behavioral Research

You must have heard the quote” I will not believe it unless I see it”. This came from the ancient empiricists, a fundamental understanding that powered the emergence of medieval science during the renaissance period and laid the foundation of modern science, as we know it today. The word itself has its roots in greek. It is derived from the greek word empeirikos which means “experienced”.

In today’s world, the word empirical refers to collection of data using evidence that is collected through observation or experience or by using calibrated scientific instruments. All of the above origins have one thing in common which is dependence of observation and experiments to collect data and test them to come up with conclusions.

LEARN ABOUT: Causal Research

Types and methodologies of empirical research

Empirical research can be conducted and analysed using qualitative or quantitative methods.

Quantitative research : Quantitative research methods are used to gather information through numerical data. It is used to quantify opinions, behaviors or other defined variables . These are predetermined and are in a more structured format. Some of the commonly used methods are survey, longitudinal studies, polls, etc
Qualitative research: Qualitative research methods are used to gather non numerical data. It is used to find meanings, opinions, or the underlying reasons from its subjects. These methods are unstructured or semi structured. The sample size for such a research is usually small and it is a conversational type of method to provide more insight or in-depth information about the problem Some of the most popular forms of methods are focus groups, experiments, interviews, etc.

Data collected from these will need to be analysed. Empirical evidence can also be analysed either quantitatively and qualitatively. Using this, the researcher can answer empirical questions which have to be clearly defined and answerable with the findings he has got. The type of research design used will vary depending on the field in which it is going to be used. Many of them might choose to do a collective research involving quantitative and qualitative method to better answer questions which cannot be studied in a laboratory setting.

LEARN ABOUT: Qualitative Research Questions and Questionnaires

Quantitative research methods aid in analyzing the empirical evidence gathered. By using these a researcher can find out if his hypothesis is supported or not.

Survey research: Survey research generally involves a large audience to collect a large amount of data. This is a quantitative method having a predetermined set of closed questions which are pretty easy to answer. Because of the simplicity of such a method, high responses are achieved. It is one of the most commonly used methods for all kinds of research in today’s world.

Previously, surveys were taken face to face only with maybe a recorder. However, with advancement in technology and for ease, new mediums such as emails , or social media have emerged.

For example: Depletion of energy resources is a growing concern and hence there is a need for awareness about renewable energy. According to recent studies, fossil fuels still account for around 80% of energy consumption in the United States. Even though there is a rise in the use of green energy every year, there are certain parameters because of which the general population is still not opting for green energy. In order to understand why, a survey can be conducted to gather opinions of the general population about green energy and the factors that influence their choice of switching to renewable energy. Such a survey can help institutions or governing bodies to promote appropriate awareness and incentive schemes to push the use of greener energy.

Learn more: Renewable Energy Survey Template Descriptive Research vs Correlational Research

Experimental research: In experimental research , an experiment is set up and a hypothesis is tested by creating a situation in which one of the variable is manipulated. This is also used to check cause and effect. It is tested to see what happens to the independent variable if the other one is removed or altered. The process for such a method is usually proposing a hypothesis, experimenting on it, analyzing the findings and reporting the findings to understand if it supports the theory or not.

For example: A particular product company is trying to find what is the reason for them to not be able to capture the market. So the organisation makes changes in each one of the processes like manufacturing, marketing, sales and operations. Through the experiment they understand that sales training directly impacts the market coverage for their product. If the person is trained well, then the product will have better coverage.

Correlational research: Correlational research is used to find relation between two set of variables . Regression analysis is generally used to predict outcomes of such a method. It can be positive, negative or neutral correlation.

LEARN ABOUT: Level of Analysis

For example: Higher educated individuals will get higher paying jobs. This means higher education enables the individual to high paying job and less education will lead to lower paying jobs.

Longitudinal study: Longitudinal study is used to understand the traits or behavior of a subject under observation after repeatedly testing the subject over a period of time. Data collected from such a method can be qualitative or quantitative in nature.

For example: A research to find out benefits of exercise. The target is asked to exercise everyday for a particular period of time and the results show higher endurance, stamina, and muscle growth. This supports the fact that exercise benefits an individual body.

Cross sectional: Cross sectional study is an observational type of method, in which a set of audience is observed at a given point in time. In this type, the set of people are chosen in a fashion which depicts similarity in all the variables except the one which is being researched. This type does not enable the researcher to establish a cause and effect relationship as it is not observed for a continuous time period. It is majorly used by healthcare sector or the retail industry.

For example: A medical study to find the prevalence of under-nutrition disorders in kids of a given population. This will involve looking at a wide range of parameters like age, ethnicity, location, incomes and social backgrounds. If a significant number of kids coming from poor families show under-nutrition disorders, the researcher can further investigate into it. Usually a cross sectional study is followed by a longitudinal study to find out the exact reason.

Causal-Comparative research : This method is based on comparison. It is mainly used to find out cause-effect relationship between two variables or even multiple variables.

For example: A researcher measured the productivity of employees in a company which gave breaks to the employees during work and compared that to the employees of the company which did not give breaks at all.

LEARN ABOUT: Action Research

Some research questions need to be analysed qualitatively, as quantitative methods are not applicable there. In many cases, in-depth information is needed or a researcher may need to observe a target audience behavior, hence the results needed are in a descriptive analysis form. Qualitative research results will be descriptive rather than predictive. It enables the researcher to build or support theories for future potential quantitative research. In such a situation qualitative research methods are used to derive a conclusion to support the theory or hypothesis being studied.

LEARN ABOUT: Qualitative Interview

Case study: Case study method is used to find more information through carefully analyzing existing cases. It is very often used for business research or to gather empirical evidence for investigation purpose. It is a method to investigate a problem within its real life context through existing cases. The researcher has to carefully analyse making sure the parameter and variables in the existing case are the same as to the case that is being investigated. Using the findings from the case study, conclusions can be drawn regarding the topic that is being studied.

For example: A report mentioning the solution provided by a company to its client. The challenges they faced during initiation and deployment, the findings of the case and solutions they offered for the problems. Such case studies are used by most companies as it forms an empirical evidence for the company to promote in order to get more business.

Observational method: Observational method is a process to observe and gather data from its target. Since it is a qualitative method it is time consuming and very personal. It can be said that observational research method is a part of ethnographic research which is also used to gather empirical evidence. This is usually a qualitative form of research, however in some cases it can be quantitative as well depending on what is being studied.

For example: setting up a research to observe a particular animal in the rain-forests of amazon. Such a research usually take a lot of time as observation has to be done for a set amount of time to study patterns or behavior of the subject. Another example used widely nowadays is to observe people shopping in a mall to figure out buying behavior of consumers.

One-on-one interview: Such a method is purely qualitative and one of the most widely used. The reason being it enables a researcher get precise meaningful data if the right questions are asked. It is a conversational method where in-depth data can be gathered depending on where the conversation leads.

For example: A one-on-one interview with the finance minister to gather data on financial policies of the country and its implications on the public.

Focus groups: Focus groups are used when a researcher wants to find answers to why, what and how questions. A small group is generally chosen for such a method and it is not necessary to interact with the group in person. A moderator is generally needed in case the group is being addressed in person. This is widely used by product companies to collect data about their brands and the product.

For example: A mobile phone manufacturer wanting to have a feedback on the dimensions of one of their models which is yet to be launched. Such studies help the company meet the demand of the customer and position their model appropriately in the market.

Text analysis: Text analysis method is a little new compared to the other types. Such a method is used to analyse social life by going through images or words used by the individual. In today’s world, with social media playing a major part of everyone’s life, such a method enables the research to follow the pattern that relates to his study.

For example: A lot of companies ask for feedback from the customer in detail mentioning how satisfied are they with their customer support team. Such data enables the researcher to take appropriate decisions to make their support team better.

Sometimes a combination of the methods is also needed for some questions that cannot be answered using only one type of method especially when a researcher needs to gain a complete understanding of complex subject matter.

We recently published a blog that talks about examples of qualitative data in education ; why don’t you check it out for more ideas?

Learn More: Data Collection Methods: Types & Examples

Since empirical research is based on observation and capturing experiences, it is important to plan the steps to conduct the experiment and how to analyse it. This will enable the researcher to resolve problems or obstacles which can occur during the experiment.

Step #1: Define the purpose of the research

This is the step where the researcher has to answer questions like what exactly do I want to find out? What is the problem statement? Are there any issues in terms of the availability of knowledge, data, time or resources. Will this research be more beneficial than what it will cost.

Before going ahead, a researcher has to clearly define his purpose for the research and set up a plan to carry out further tasks.

Step #2 : Supporting theories and relevant literature

The researcher needs to find out if there are theories which can be linked to his research problem . He has to figure out if any theory can help him support his findings. All kind of relevant literature will help the researcher to find if there are others who have researched this before, or what are the problems faced during this research. The researcher will also have to set up assumptions and also find out if there is any history regarding his research problem

Step #3: Creation of Hypothesis and measurement

Before beginning the actual research he needs to provide himself a working hypothesis or guess what will be the probable result. Researcher has to set up variables, decide the environment for the research and find out how can he relate between the variables.

Researcher will also need to define the units of measurements, tolerable degree for errors, and find out if the measurement chosen will be acceptable by others.

Step #4: Methodology, research design and data collection

In this step, the researcher has to define a strategy for conducting his research. He has to set up experiments to collect data which will enable him to propose the hypothesis. The researcher will decide whether he will need experimental or non experimental method for conducting the research. The type of research design will vary depending on the field in which the research is being conducted. Last but not the least, the researcher will have to find out parameters that will affect the validity of the research design. Data collection will need to be done by choosing appropriate samples depending on the research question. To carry out the research, he can use one of the many sampling techniques. Once data collection is complete, researcher will have empirical data which needs to be analysed.

LEARN ABOUT: Best Data Collection Tools

Step #5: Data Analysis and result

Data analysis can be done in two ways, qualitatively and quantitatively. Researcher will need to find out what qualitative method or quantitative method will be needed or will he need a combination of both. Depending on the unit of analysis of his data, he will know if his hypothesis is supported or rejected. Analyzing this data is the most important part to support his hypothesis.

Step #6: Conclusion

A report will need to be made with the findings of the research. The researcher can give the theories and literature that support his research. He can make suggestions or recommendations for further research on his topic.

A.D. de Groot, a famous dutch psychologist and a chess expert conducted some of the most notable experiments using chess in the 1940’s. During his study, he came up with a cycle which is consistent and now widely used to conduct empirical research. It consists of 5 phases with each phase being as important as the next one. The empirical cycle captures the process of coming up with hypothesis about how certain subjects work or behave and then testing these hypothesis against empirical data in a systematic and rigorous approach. It can be said that it characterizes the deductive approach to science. Following is the empirical cycle.

Observation: At this phase an idea is sparked for proposing a hypothesis. During this phase empirical data is gathered using observation. For example: a particular species of flower bloom in a different color only during a specific season.
Induction: Inductive reasoning is then carried out to form a general conclusion from the data gathered through observation. For example: As stated above it is observed that the species of flower blooms in a different color during a specific season. A researcher may ask a question “does the temperature in the season cause the color change in the flower?” He can assume that is the case, however it is a mere conjecture and hence an experiment needs to be set up to support this hypothesis. So he tags a few set of flowers kept at a different temperature and observes if they still change the color?
Deduction: This phase helps the researcher to deduce a conclusion out of his experiment. This has to be based on logic and rationality to come up with specific unbiased results.For example: In the experiment, if the tagged flowers in a different temperature environment do not change the color then it can be concluded that temperature plays a role in changing the color of the bloom.
Testing: This phase involves the researcher to return to empirical methods to put his hypothesis to the test. The researcher now needs to make sense of his data and hence needs to use statistical analysis plans to determine the temperature and bloom color relationship. If the researcher finds out that most flowers bloom a different color when exposed to the certain temperature and the others do not when the temperature is different, he has found support to his hypothesis. Please note this not proof but just a support to his hypothesis.
Evaluation: This phase is generally forgotten by most but is an important one to keep gaining knowledge. During this phase the researcher puts forth the data he has collected, the support argument and his conclusion. The researcher also states the limitations for the experiment and his hypothesis and suggests tips for others to pick it up and continue a more in-depth research for others in the future. LEARN MORE: Population vs Sample

LEARN MORE: Population vs Sample

There is a reason why empirical research is one of the most widely used method. There are a few advantages associated with it. Following are a few of them.

It is used to authenticate traditional research through various experiments and observations.
This research methodology makes the research being conducted more competent and authentic.
It enables a researcher understand the dynamic changes that can happen and change his strategy accordingly.
The level of control in such a research is high so the researcher can control multiple variables.
It plays a vital role in increasing internal validity .

Even though empirical research makes the research more competent and authentic, it does have a few disadvantages. Following are a few of them.

Such a research needs patience as it can be very time consuming. The researcher has to collect data from multiple sources and the parameters involved are quite a few, which will lead to a time consuming research.
Most of the time, a researcher will need to conduct research at different locations or in different environments, this can lead to an expensive affair.
There are a few rules in which experiments can be performed and hence permissions are needed. Many a times, it is very difficult to get certain permissions to carry out different methods of this research.
Collection of data can be a problem sometimes, as it has to be collected from a variety of sources through different methods.

LEARN ABOUT: Social Communication Questionnaire

Empirical research is important in today’s world because most people believe in something only that they can see, hear or experience. It is used to validate multiple hypothesis and increase human knowledge and continue doing it to keep advancing in various fields.

For example: Pharmaceutical companies use empirical research to try out a specific drug on controlled groups or random groups to study the effect and cause. This way, they prove certain theories they had proposed for the specific drug. Such research is very important as sometimes it can lead to finding a cure for a disease that has existed for many years. It is useful in science and many other fields like history, social sciences, business, etc.

LEARN ABOUT: 12 Best Tools for Researchers

With the advancement in today’s world, empirical research has become critical and a norm in many fields to support their hypothesis and gain more knowledge. The methods mentioned above are very useful for carrying out such research. However, a number of new methods will keep coming up as the nature of new investigative questions keeps getting unique or changing.

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What is empirical research: Methods, types & examples

What is empirical research: Methods, types & examples

Defne Çobanoğlu

Having opinions on matters based on observation is okay sometimes. Same as having theories on the subject you want to solve. However, some theories need to be tested. Just like Robert Oppenheimer says, “Theory will take you only so far .”

In that case, when you have your research question ready and you want to make sure it is correct, the next step would be experimentation. Because only then you can test your ideas and collect tangible information. Now, let us start with the empirical research definition:

What is empirical research?

Empirical research is a research type where the aim of the study is based on finding concrete and provable evidence . The researcher using this method to draw conclusions can use both quantitative and qualitative methods. Different than theoretical research, empirical research uses scientific experimentation and investigation.

Using experimentation makes sense when you need to have tangible evidence to act on whatever you are planning to do. As the researcher, you can be a marketer who is planning on creating a new ad for the target audience, or you can be an educator who wants the best for the students. No matter how big or small, data gathered from the real world using this research helps break down the question at hand.

When to use empirical research?

Empirical research methods are used when the researcher needs to gather data analysis on direct, observable, and measurable data. Research findings are a great way to make grounded ideas. Here are some situations when one may need to do empirical research:

1. When quantitative or qualitative data is needed

There are times when a researcher, marketer, or producer needs to gather data on specific research questions to make an informed decision. And the concrete data gathered in the research process gives a good starting point.

2. When you need to test a hypothesis

When you have a hypothesis on a subject, you can test the hypothesis through observation or experiment. Making a planned study is a great way to collect information and test whether or not your hypothesis is correct.

3. When you want to establish causality

Experimental research is a good way to explore whether or not there is any correlation between two variables. Researchers usually establish causality by changing a variable and observing if the independent variable changes accordingly.

Types of empirical research

The aim of empirical research is to collect information about a subject from the people by doing experimentation and other data collection methods. However, the methods and data collected are divided into two groups: one collects numerical data, and the other one collects opinion-like data. Let us see the difference between these two types:

Quantitative research

Quantitative research methods are used to collect data in a numerical way. Therefore, the results gathered by these methods will be numbers, statistics, charts, etc. The results can be used to quantify behaviors, opinions, and other variables. Quantitative research methods are surveys, questionnaires, and experimental research.

Qualitiative research

Qualitative research methods are not used to collect numerical answers, instead, they are used to collect the participants’ reasons, opinions, and other meaningful aspects. Qualitative research methods include case studies, observations, interviews, focus groups, and text analysis.

5 steps to conduct empirical research

Necessary steps for empirical research

When you want to collect direct and concrete data on a subject, empirical research is a great way to go. And, just like every other project and research, it is best to have a clear structure in mind. This is even more important in studies that may take a long time, such as experiments that take years. Let us look at a clear plan on how to do empirical research:

1. Define the research question

The very first step of every study is to have the question you will explore ready. Because you do not want to change your mind in the middle of the study after investing and spending time on the experimentation.

2. Go through relevant literature

This is the step where you sit down and do a desk research where you gather relevant data and see if other researchers have tried to explore similar research questions. If so, you can see how well they were able to answer the question or what kind of difficulties they faced during the research process.

3. Decide on the methodology

Once you are done going through the relevant literature, you can decide on which method or methods you can use. The appropriate methods are observation, experimentation, surveys, interviews, focus groups, etc.

4. Do data analysis

When you get to this step, it means you have successfully gathered enough data to make a data analysis. Now, all you need to do is look at the data you collected and make an informed analysis.

5. Conclusion

This is the last step, where you are finished with the experimentation and data analysis process. Now, it is time to decide what to do with this information. You can publish a paper and make informed decisions about whatever your goal is.

Empirical research methodologies

Some essential methodologies to conduct empirical research

The aim of this type of research is to explore brand-new evidence and facts. Therefore, the methods should be primary and gathered in real life, directly from the people. There is more than one method for this goal, and it is up to the researcher to use which one(s). Let us see the methods of empirical research:

Observation

The method of observation is a great way to collect information on people without the effect of interference. The researcher can choose the appropriate area, time, or situation and observe the people and their interactions with one another. The researcher can be just an outside observer or can be a participant as an observer or a full participant.

Experimentation

The experimentation process can be done in the real world by intervening in some elements to unify the environment for all participants. This method can also be done in a laboratory environment. The experimentation process is good for being able to change the variables according to the aim of the study.

The case study method is done by making an in-depth analysis of already existing cases. When the parameters and variables are similar to the research question at hand, it is wise to go through what was researched before.

Focus groups

The case study method is done by using a group of individuals or multiple groups and using their opinions, characteristics, and responses. The scientists gather the data from this group and generalize it to the whole population.

Surveys are an effective way to gather data directly from people. It is a systematic approach to collecting information. If it is done in an online setting as an online survey , it would be even easier to reach out to people and ask their opinions in open-ended or close-ended questions.

Interviews are similar to surveys as you are using questions to collect information and opinions of the people. Unlike a survey, this process is done face-to-face, as a phone call, or as a video call.

Advantages of empirical research

Empirical research is effective for many reasons, and helps researchers from numerous fields. Here are some advantages of empirical research to have in mind for your next research:

Empirical research improves the internal validity of the study.
Empirical evidence gathered from the study is used to authenticate the research question.
Collecting provable evidence is important for the success of the study.
The researcher is able to make informed decisions based on the data collected using empirical research.
Disadvantages of empirical research

After learning about the positive aspects of empirical research, it is time to mention the negative aspects. Because this type may not be suitable for everyone and the researcher should be mindful of the disadvantages of empirical research. Here are the disadvantages of empirical research:

As it is similar to other research types, a case study where experimentation is included will be time-consuming no matter what. It has more steps and variables than concluding a secondary research.
There are a lot of variables that need to be controlled and considered. Therefore, it may be a challenging task to be mindful of all the details.
Doing evidence-based research can be expensive if you need to complete it on a large scale.
When you are conducting an experiment, you may need some waivers and permissions.
Frequently asked questions about empirical research

Empirical research is one of the many research types, and there may be some questions in mind about its similarities and differences to other research types.

Is empirical research qualitative or quantitative?

The data collected by empirical research can be qualitative, quantitative, or a mix of both. It is up to the aim of researcher to what kind of data is needed and searched for.

Is empirical research the same as quantitative research?

As quantitative research heavily relies on data collection methods of observation and experimentation, it is, in nature, an empirical study. Some professors may even use the terms interchangeably. However, that does not mean that empirical research is only a quantitative one.

What is the difference between theoretical and empirical research?

Empirical studies are based on data collection to prove theories or answer questions, and it is done by using methods such as observation and experimentation. Therefore, empirical research relies on finding evidence that backs up theories. On the other hand, theoretical research relies on theorizing on empirical research data and trying to make connections and correlations.

What is the difference between conceptual and empirical research?

Conceptual research is about thoughts and ideas and does not involve any kind of experimentation. Empirical research, on the other hand, works with provable data and hard evidence.

What is the difference between empirical vs applied research?

Some scientists may use these two terms interchangeably however, there is a difference between them. Applied research involves applying theories to solve real-life problems. On the other hand, empirical research involves the obtaining and analysis of data to test hypotheses and theories.

Final words

Empirical research is a good means when the goal of your study is to find concrete data to go with. You may need to do empirical research when you need to test a theory, establish causality, or need qualitative/quantitative data. For example, you are a scientist and want to know if certain colors have an effect on people’s moods, or you are a marketer and want to test your theory on ad places on websites.

In both scenarios, you can collect information by using empirical research methods and make informed decisions afterward. These are just the two of empirical research examples. This research type can be applied to many areas of work life and social sciences. Lastly, for all your research needs, you can visit forms.app to use its many useful features and over 1000 form and survey templates!

Defne is a content writer at forms.app. She is also a translator specializing in literary translation. Defne loves reading, writing, and translating professionally and as a hobby. Her expertise lies in survey research, research methodologies, content writing, and translation.

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Defining Empirical Research— Types, Methods, and Examples

Author Survey Point Team
Published January 10, 2023

Empirical research is a research methodology that uses experiences and verifiable evidence to reach conclusions. Derived from the Greek word ‘ empeirikos ,’ which means experience, empirical research is based on believing only what can be seen, experienced, or verified. This makes empirical research stand out as scientific and trustworthy.

Empirical research can be qualitative or quantitative in nature to answer a variety of questions confidently. For example, one can use snowball sampling to gather contact details of homeless people in a city and then observe how they survive or behave over a period of time to form conclusions on the basis of those observations.

The observations and experiences upon which empirical research is based allow for the subject and the study conclusions to be independently validated. The results of empirical studies are helpful for testing theories and dispelling misconceptions.

Table of Contents

Types of Empirical Research

There are broadly two types of Empirical Research – Quantitative and Qualitative . In a generic sense, both these empirical research methodologies refer to a collective pool of data using calibrated scientific instruments. Let’s talk about these two below:

1. Quantitative Empirical Research

Information is gathered through numerical data in quantitative empirical research. Opinions, preferences, behaviors, tendencies, and other variables are quantified to collect information in the form of numbers. These numbers are further studied to reach conclusions.

For instance, you can gauge customer satisfaction by asking for ratings from 1 to 10, with 1 representing the least satisfied and 10 representing the most satisfied.

Numbers can be collected to summarize people’s preferences and allow them to be quantified.

2. Qualitative Empirical Research

For businesses to reach nuanced conclusions, more than just numerical data is needed to formulate informed opinions. To get in-depth information, the data collected has to be descriptive. Descriptive data helps the researcher do qualitative research on a subject and form hypotheses and theories accordingly. In qualitative empirical research, this process is called qualitative analysis.

Generally, these studies use a smaller sample size and are a little unorganized. There is a growing trend for qualitative research in focus groups, interviews, and experiments.

Research Methods Using Empirical Evidence

Data gathered through research needs to be analyzed. By analyzing empirical data with certain methods, questions that cannot be answered in a laboratory can be answered with conclusions that lab experiments cannot reach.

Quantitative Research Methods

We will take up and discuss the sub categories of quantitative method one by one:

1. Survey research

It uses surveys to gather numerical data for research. One of the most common survey research methods is sending a closed set of questions via email or other media to customers. These questions are easy as per their difficulty level and are efficient enough to yield higher responses.

2. Experimental research

Experimental research is done by gathering numerical data by conducting an experiment. An experiment to determine someone’s tendency to choose a specific response in a particular situation can help us better understand human behavior and choices.

3. Correlational research

Correlational research is done to find the correlation between attributes such as IQ levels and success. By establishing a correlation between one attribute and another, it can be used to predict outcomes.

Moreover, it can be quantified, so the degree of correlation can be determined.

4. Longitudinal study

The longitudinal study is done by observing and repeatedly testing a subject over a long time. It aims to understand the long-term impact of various activities or choices on the subject.

5. Cross-sectional

Cross-sectional research studies a set of people with similarities in all variables, excluding the studied one. It helps the researcher establish a cause-and-effect relationship by using data from continuous observation of the subjects. Often followed by longitudinal research.

6. Casual comparison

By comparing two or more variables, casual comparison determines whether there is a cause-and-effect relationship between them.

Qualitative Research Methods

1. case study.

Case studies involve investigating and analyzing real-world examples, such as companies or other entities. It is put to use when an actual issue needs to be researched. It has extensive application in the commercial investigation.

Studying the experiences of other businesses and organizations that have dealt with similar issues in the past might shed light on the issues at hand for any given organization or group. Business schools also use case studies to make learning more interactive and fun for students.

2. Observational method

The observational method involves observing the subject and gathering qualitative data. A subject is observed for a considerable period of time, and qualitative observations are then studied to form conclusions.

Gathered data can also be quantitative, depending on the research topic. But since this type of research takes a long time, it is primarily qualitative data collected by observing subjects.

3. One-on-one interview

As the name suggests, one-on-one interviews involve making qualitative observations about the subject by directly interviewing them. It is conversational and helps get in-depth data about the subject’s personality, views, etc., which cannot be analyzed or estimated otherwise.

4. Focus groups

Focus groups are small groups of people contributing to open discussions on a particular topic. This method is used by product companies who want to know how well their products may perform in the market.

5. Text analysis

Almost any form of social media content, including textual and visual, can be analyzed to arrive at conclusions. This method is relatively new, but the qualitative research done using text analysis is very useful and has a far-reaching impact.

Examples of Empirical Research

Scientists looked at the long-term effects of video games on children by dividing a sample of kids into two groups, one of which played video games while the other did not. They then compared the two sets of kids’ development in various ways, including their eyesight, behavior, outlook, and personalities.
Consumers’ willingness to purchase a product at a given moment can be measured by having them rate their interest in doing so on a Likert scale from 1 to 10.
Wild animal populations were studied to understand seasonal habitat use patterns, activity, and reproduction patterns. You can do this through long-term observation or by studying previously collected data on animal behavior in a certain location.
The research analyzed people’s motivations based on their online presence and published content. Using the frequency of words used by the person on a particular platform throughout their online presence can provide this information.

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empirical research definition methods types and examples

What is Empirical Research? Definition, Methods, Examples

Appinio Research · 09.02.2024 · 36min read

Ever wondered how we gather the facts, unveil hidden truths, and make informed decisions in a world filled with questions? Empirical research holds the key.

In this guide, we'll delve deep into the art and science of empirical research, unraveling its methods, mysteries, and manifold applications. From defining the core principles to mastering data analysis and reporting findings, we're here to equip you with the knowledge and tools to navigate the empirical landscape.

What is Empirical Research?

Empirical research is the cornerstone of scientific inquiry, providing a systematic and structured approach to investigating the world around us. It is the process of gathering and analyzing empirical or observable data to test hypotheses, answer research questions, or gain insights into various phenomena. This form of research relies on evidence derived from direct observation or experimentation, allowing researchers to draw conclusions based on real-world data rather than purely theoretical or speculative reasoning.

Characteristics of Empirical Research

Empirical research is characterized by several key features:

Observation and Measurement : It involves the systematic observation or measurement of variables, events, or behaviors.
Data Collection : Researchers collect data through various methods, such as surveys, experiments, observations, or interviews.
Testable Hypotheses : Empirical research often starts with testable hypotheses that are evaluated using collected data.
Quantitative or Qualitative Data : Data can be quantitative (numerical) or qualitative (non-numerical), depending on the research design.
Statistical Analysis : Quantitative data often undergo statistical analysis to determine patterns , relationships, or significance.
Objectivity and Replicability : Empirical research strives for objectivity, minimizing researcher bias . It should be replicable, allowing other researchers to conduct the same study to verify results.
Conclusions and Generalizations : Empirical research generates findings based on data and aims to make generalizations about larger populations or phenomena.

Importance of Empirical Research

Empirical research plays a pivotal role in advancing knowledge across various disciplines. Its importance extends to academia, industry, and society as a whole. Here are several reasons why empirical research is essential:

Evidence-Based Knowledge : Empirical research provides a solid foundation of evidence-based knowledge. It enables us to test hypotheses, confirm or refute theories, and build a robust understanding of the world.
Scientific Progress : In the scientific community, empirical research fuels progress by expanding the boundaries of existing knowledge. It contributes to the development of theories and the formulation of new research questions.
Problem Solving : Empirical research is instrumental in addressing real-world problems and challenges. It offers insights and data-driven solutions to complex issues in fields like healthcare, economics, and environmental science.
Informed Decision-Making : In policymaking, business, and healthcare, empirical research informs decision-makers by providing data-driven insights. It guides strategies, investments, and policies for optimal outcomes.
Quality Assurance : Empirical research is essential for quality assurance and validation in various industries, including pharmaceuticals, manufacturing, and technology. It ensures that products and processes meet established standards.
Continuous Improvement : Businesses and organizations use empirical research to evaluate performance, customer satisfaction , and product effectiveness. This data-driven approach fosters continuous improvement and innovation.
Human Advancement : Empirical research in fields like medicine and psychology contributes to the betterment of human health and well-being. It leads to medical breakthroughs, improved therapies, and enhanced psychological interventions.
Critical Thinking and Problem Solving : Engaging in empirical research fosters critical thinking skills, problem-solving abilities, and a deep appreciation for evidence-based decision-making.

Empirical research empowers us to explore, understand, and improve the world around us. It forms the bedrock of scientific inquiry and drives progress in countless domains, shaping our understanding of both the natural and social sciences.

How to Conduct Empirical Research?

So, you've decided to dive into the world of empirical research. Let's begin by exploring the crucial steps involved in getting started with your research project.

1. Select a Research Topic

Selecting the right research topic is the cornerstone of a successful empirical study. It's essential to choose a topic that not only piques your interest but also aligns with your research goals and objectives. Here's how to go about it:

Identify Your Interests : Start by reflecting on your passions and interests. What topics fascinate you the most? Your enthusiasm will be your driving force throughout the research process.
Brainstorm Ideas : Engage in brainstorming sessions to generate potential research topics. Consider the questions you've always wanted to answer or the issues that intrigue you.
Relevance and Significance : Assess the relevance and significance of your chosen topic. Does it contribute to existing knowledge? Is it a pressing issue in your field of study or the broader community?
Feasibility : Evaluate the feasibility of your research topic. Do you have access to the necessary resources, data, and participants (if applicable)?

2. Formulate Research Questions

Once you've narrowed down your research topic, the next step is to formulate clear and precise research questions . These questions will guide your entire research process and shape your study's direction. To create effective research questions:

Specificity : Ensure that your research questions are specific and focused. Vague or overly broad questions can lead to inconclusive results.
Relevance : Your research questions should directly relate to your chosen topic. They should address gaps in knowledge or contribute to solving a particular problem.
Testability : Ensure that your questions are testable through empirical methods. You should be able to gather data and analyze it to answer these questions.
Avoid Bias : Craft your questions in a way that avoids leading or biased language. Maintain neutrality to uphold the integrity of your research.

3. Review Existing Literature

Before you embark on your empirical research journey, it's essential to immerse yourself in the existing body of literature related to your chosen topic. This step, often referred to as a literature review, serves several purposes:

Contextualization : Understand the historical context and current state of research in your field. What have previous studies found, and what questions remain unanswered?
Identifying Gaps : Identify gaps or areas where existing research falls short. These gaps will help you formulate meaningful research questions and hypotheses.
Theory Development : If your study is theoretical, consider how existing theories apply to your topic. If it's empirical, understand how previous studies have approached data collection and analysis.
Methodological Insights : Learn from the methodologies employed in previous research. What methods were successful, and what challenges did researchers face?

4. Define Variables

Variables are fundamental components of empirical research. They are the factors or characteristics that can change or be manipulated during your study. Properly defining and categorizing variables is crucial for the clarity and validity of your research. Here's what you need to know:

Independent Variables : These are the variables that you, as the researcher, manipulate or control. They are the "cause" in cause-and-effect relationships.
Dependent Variables : Dependent variables are the outcomes or responses that you measure or observe. They are the "effect" influenced by changes in independent variables.
Operational Definitions : To ensure consistency and clarity, provide operational definitions for your variables. Specify how you will measure or manipulate each variable.
Control Variables : In some studies, controlling for other variables that may influence your dependent variable is essential. These are known as control variables.

Understanding these foundational aspects of empirical research will set a solid foundation for the rest of your journey. Now that you've grasped the essentials of getting started, let's delve deeper into the intricacies of research design.

Empirical Research Design

Now that you've selected your research topic, formulated research questions, and defined your variables, it's time to delve into the heart of your empirical research journey – research design . This pivotal step determines how you will collect data and what methods you'll employ to answer your research questions. Let's explore the various facets of research design in detail.

Types of Empirical Research

Empirical research can take on several forms, each with its own unique approach and methodologies. Understanding the different types of empirical research will help you choose the most suitable design for your study. Here are some common types:

Experimental Research : In this type, researchers manipulate one or more independent variables to observe their impact on dependent variables. It's highly controlled and often conducted in a laboratory setting.
Observational Research : Observational research involves the systematic observation of subjects or phenomena without intervention. Researchers are passive observers, documenting behaviors, events, or patterns.
Survey Research : Surveys are used to collect data through structured questionnaires or interviews. This method is efficient for gathering information from a large number of participants.
Case Study Research : Case studies focus on in-depth exploration of one or a few cases. Researchers gather detailed information through various sources such as interviews, documents, and observations.
Qualitative Research : Qualitative research aims to understand behaviors, experiences, and opinions in depth. It often involves open-ended questions, interviews, and thematic analysis.
Quantitative Research : Quantitative research collects numerical data and relies on statistical analysis to draw conclusions. It involves structured questionnaires, experiments, and surveys.

Your choice of research type should align with your research questions and objectives. Experimental research, for example, is ideal for testing cause-and-effect relationships, while qualitative research is more suitable for exploring complex phenomena.

Experimental Design

Experimental research is a systematic approach to studying causal relationships. It's characterized by the manipulation of one or more independent variables while controlling for other factors. Here are some key aspects of experimental design:

Control and Experimental Groups : Participants are randomly assigned to either a control group or an experimental group. The independent variable is manipulated for the experimental group but not for the control group.
Randomization : Randomization is crucial to eliminate bias in group assignment. It ensures that each participant has an equal chance of being in either group.
Hypothesis Testing : Experimental research often involves hypothesis testing. Researchers formulate hypotheses about the expected effects of the independent variable and use statistical analysis to test these hypotheses.

Observational Design

Observational research entails careful and systematic observation of subjects or phenomena. It's advantageous when you want to understand natural behaviors or events. Key aspects of observational design include:

Participant Observation : Researchers immerse themselves in the environment they are studying. They become part of the group being observed, allowing for a deep understanding of behaviors.
Non-Participant Observation : In non-participant observation, researchers remain separate from the subjects. They observe and document behaviors without direct involvement.
Data Collection Methods : Observational research can involve various data collection methods, such as field notes, video recordings, photographs, or coding of observed behaviors.

Survey Design

Surveys are a popular choice for collecting data from a large number of participants. Effective survey design is essential to ensure the validity and reliability of your data. Consider the following:

Questionnaire Design : Create clear and concise questions that are easy for participants to understand. Avoid leading or biased questions.
Sampling Methods : Decide on the appropriate sampling method for your study, whether it's random, stratified, or convenience sampling.
Data Collection Tools : Choose the right tools for data collection, whether it's paper surveys, online questionnaires, or face-to-face interviews.

Case Study Design

Case studies are an in-depth exploration of one or a few cases to gain a deep understanding of a particular phenomenon. Key aspects of case study design include:

Single Case vs. Multiple Case Studies : Decide whether you'll focus on a single case or multiple cases. Single case studies are intensive and allow for detailed examination, while multiple case studies provide comparative insights.
Data Collection Methods : Gather data through interviews, observations, document analysis, or a combination of these methods.

Qualitative vs. Quantitative Research

In empirical research, you'll often encounter the distinction between qualitative and quantitative research . Here's a closer look at these two approaches:

Qualitative Research : Qualitative research seeks an in-depth understanding of human behavior, experiences, and perspectives. It involves open-ended questions, interviews, and the analysis of textual or narrative data. Qualitative research is exploratory and often used when the research question is complex and requires a nuanced understanding.
Quantitative Research : Quantitative research collects numerical data and employs statistical analysis to draw conclusions. It involves structured questionnaires, experiments, and surveys. Quantitative research is ideal for testing hypotheses and establishing cause-and-effect relationships.

Understanding the various research design options is crucial in determining the most appropriate approach for your study. Your choice should align with your research questions, objectives, and the nature of the phenomenon you're investigating.

Data Collection for Empirical Research

Now that you've established your research design, it's time to roll up your sleeves and collect the data that will fuel your empirical research. Effective data collection is essential for obtaining accurate and reliable results.

Sampling Methods

Sampling methods are critical in empirical research, as they determine the subset of individuals or elements from your target population that you will study. Here are some standard sampling methods:

Random Sampling : Random sampling ensures that every member of the population has an equal chance of being selected. It minimizes bias and is often used in quantitative research.
Stratified Sampling : Stratified sampling involves dividing the population into subgroups or strata based on specific characteristics (e.g., age, gender, location). Samples are then randomly selected from each stratum, ensuring representation of all subgroups.
Convenience Sampling : Convenience sampling involves selecting participants who are readily available or easily accessible. While it's convenient, it may introduce bias and limit the generalizability of results.
Snowball Sampling : Snowball sampling is instrumental when studying hard-to-reach or hidden populations. One participant leads you to another, creating a "snowball" effect. This method is common in qualitative research.
Purposive Sampling : In purposive sampling, researchers deliberately select participants who meet specific criteria relevant to their research questions. It's often used in qualitative studies to gather in-depth information.

The choice of sampling method depends on the nature of your research, available resources, and the degree of precision required. It's crucial to carefully consider your sampling strategy to ensure that your sample accurately represents your target population.

Data Collection Instruments

Data collection instruments are the tools you use to gather information from your participants or sources. These instruments should be designed to capture the data you need accurately. Here are some popular data collection instruments:

Questionnaires : Questionnaires consist of structured questions with predefined response options. When designing questionnaires, consider the clarity of questions, the order of questions, and the response format (e.g., Likert scale , multiple-choice).
Interviews : Interviews involve direct communication between the researcher and participants. They can be structured (with predetermined questions) or unstructured (open-ended). Effective interviews require active listening and probing for deeper insights.
Observations : Observations entail systematically and objectively recording behaviors, events, or phenomena. Researchers must establish clear criteria for what to observe, how to record observations, and when to observe.
Surveys : Surveys are a common data collection instrument for quantitative research. They can be administered through various means, including online surveys, paper surveys, and telephone surveys.
Documents and Archives : In some cases, data may be collected from existing documents, records, or archives. Ensure that the sources are reliable, relevant, and properly documented.

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By incorporating Appinio into your data collection toolkit, you can unlock a world of possibilities and elevate the impact of your empirical research. Ready to revolutionize your approach to data collection?

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Data Collection Procedures

Data collection procedures outline the step-by-step process for gathering data. These procedures should be meticulously planned and executed to maintain the integrity of your research.

Training : If you have a research team, ensure that they are trained in data collection methods and protocols. Consistency in data collection is crucial.
Pilot Testing : Before launching your data collection, conduct a pilot test with a small group to identify any potential problems with your instruments or procedures. Make necessary adjustments based on feedback.
Data Recording : Establish a systematic method for recording data. This may include timestamps, codes, or identifiers for each data point.
Data Security : Safeguard the confidentiality and security of collected data. Ensure that only authorized individuals have access to the data.
Data Storage : Properly organize and store your data in a secure location, whether in physical or digital form. Back up data to prevent loss.

Ethical Considerations

Ethical considerations are paramount in empirical research, as they ensure the well-being and rights of participants are protected.

Informed Consent : Obtain informed consent from participants, providing clear information about the research purpose, procedures, risks, and their right to withdraw at any time.
Privacy and Confidentiality : Protect the privacy and confidentiality of participants. Ensure that data is anonymized and sensitive information is kept confidential.
Beneficence : Ensure that your research benefits participants and society while minimizing harm. Consider the potential risks and benefits of your study.
Honesty and Integrity : Conduct research with honesty and integrity. Report findings accurately and transparently, even if they are not what you expected.
Respect for Participants : Treat participants with respect, dignity, and sensitivity to cultural differences. Avoid any form of coercion or manipulation.
Institutional Review Board (IRB) : If required, seek approval from an IRB or ethics committee before conducting your research, particularly when working with human participants.

Adhering to ethical guidelines is not only essential for the ethical conduct of research but also crucial for the credibility and validity of your study. Ethical research practices build trust between researchers and participants and contribute to the advancement of knowledge with integrity.

With a solid understanding of data collection, including sampling methods, instruments, procedures, and ethical considerations, you are now well-equipped to gather the data needed to answer your research questions.

Empirical Research Data Analysis

Now comes the exciting phase of data analysis, where the raw data you've diligently collected starts to yield insights and answers to your research questions. We will explore the various aspects of data analysis, from preparing your data to drawing meaningful conclusions through statistics and visualization.

Data Preparation

Data preparation is the crucial first step in data analysis. It involves cleaning, organizing, and transforming your raw data into a format that is ready for analysis. Effective data preparation ensures the accuracy and reliability of your results.

Data Cleaning : Identify and rectify errors, missing values, and inconsistencies in your dataset. This may involve correcting typos, removing outliers, and imputing missing data.
Data Coding : Assign numerical values or codes to categorical variables to make them suitable for statistical analysis. For example, converting "Yes" and "No" to 1 and 0.
Data Transformation : Transform variables as needed to meet the assumptions of the statistical tests you plan to use. Common transformations include logarithmic or square root transformations.
Data Integration : If your data comes from multiple sources, integrate it into a unified dataset, ensuring that variables match and align.
Data Documentation : Maintain clear documentation of all data preparation steps, as well as the rationale behind each decision. This transparency is essential for replicability.

Effective data preparation lays the foundation for accurate and meaningful analysis. It allows you to trust the results that will follow in the subsequent stages.

Descriptive Statistics

Descriptive statistics help you summarize and make sense of your data by providing a clear overview of its key characteristics. These statistics are essential for understanding the central tendencies, variability, and distribution of your variables. Descriptive statistics include:

Measures of Central Tendency : These include the mean (average), median (middle value), and mode (most frequent value). They help you understand the typical or central value of your data.
Measures of Dispersion : Measures like the range, variance, and standard deviation provide insights into the spread or variability of your data points.
Frequency Distributions : Creating frequency distributions or histograms allows you to visualize the distribution of your data across different values or categories.

Descriptive statistics provide the initial insights needed to understand your data's basic characteristics, which can inform further analysis.

Inferential Statistics

Inferential statistics take your analysis to the next level by allowing you to make inferences or predictions about a larger population based on your sample data. These methods help you test hypotheses and draw meaningful conclusions. Key concepts in inferential statistics include:

Hypothesis Testing : Hypothesis tests (e.g., t-tests , chi-squared tests ) help you determine whether observed differences or associations in your data are statistically significant or occurred by chance.
Confidence Intervals : Confidence intervals provide a range within which population parameters (e.g., population mean) are likely to fall based on your sample data.
Regression Analysis : Regression models (linear, logistic, etc.) help you explore relationships between variables and make predictions.
Analysis of Variance (ANOVA) : ANOVA tests are used to compare means between multiple groups, allowing you to assess whether differences are statistically significant.

Chi-Square Calculator :

t-Test Calculator :

One-way ANOVA Calculator :

Inferential statistics are powerful tools for drawing conclusions from your data and assessing the generalizability of your findings to the broader population.

Qualitative Data Analysis

Qualitative data analysis is employed when working with non-numerical data, such as text, interviews, or open-ended survey responses. It focuses on understanding the underlying themes, patterns, and meanings within qualitative data. Qualitative analysis techniques include:

Thematic Analysis : Identifying and analyzing recurring themes or patterns within textual data.
Content Analysis : Categorizing and coding qualitative data to extract meaningful insights.
Grounded Theory : Developing theories or frameworks based on emergent themes from the data.
Narrative Analysis : Examining the structure and content of narratives to uncover meaning.

Qualitative data analysis provides a rich and nuanced understanding of complex phenomena and human experiences.

Data Visualization

Data visualization is the art of representing data graphically to make complex information more understandable and accessible. Effective data visualization can reveal patterns, trends, and outliers in your data. Common types of data visualization include:

Bar Charts and Histograms : Used to display the distribution of categorical data or discrete data .
Line Charts : Ideal for showing trends and changes in data over time.
Scatter Plots : Visualize relationships and correlations between two variables.
Pie Charts : Display the composition of a whole in terms of its parts.
Heatmaps : Depict patterns and relationships in multidimensional data through color-coding.
Box Plots : Provide a summary of the data distribution, including outliers.
Interactive Dashboards : Create dynamic visualizations that allow users to explore data interactively.

Data visualization not only enhances your understanding of the data but also serves as a powerful communication tool to convey your findings to others.

As you embark on the data analysis phase of your empirical research, remember that the specific methods and techniques you choose will depend on your research questions, data type, and objectives. Effective data analysis transforms raw data into valuable insights, bringing you closer to the answers you seek.

How to Report Empirical Research Results?

At this stage, you get to share your empirical research findings with the world. Effective reporting and presentation of your results are crucial for communicating your research's impact and insights.

1. Write the Research Paper

Writing a research paper is the culmination of your empirical research journey. It's where you synthesize your findings, provide context, and contribute to the body of knowledge in your field.

Title and Abstract : Craft a clear and concise title that reflects your research's essence. The abstract should provide a brief summary of your research objectives, methods, findings, and implications.
Introduction : In the introduction, introduce your research topic, state your research questions or hypotheses, and explain the significance of your study. Provide context by discussing relevant literature.
Methods : Describe your research design, data collection methods, and sampling procedures. Be precise and transparent, allowing readers to understand how you conducted your study.
Results : Present your findings in a clear and organized manner. Use tables, graphs, and statistical analyses to support your results. Avoid interpreting your findings in this section; focus on the presentation of raw data.
Discussion : Interpret your findings and discuss their implications. Relate your results to your research questions and the existing literature. Address any limitations of your study and suggest avenues for future research.
Conclusion : Summarize the key points of your research and its significance. Restate your main findings and their implications.
References : Cite all sources used in your research following a specific citation style (e.g., APA, MLA, Chicago). Ensure accuracy and consistency in your citations.
Appendices : Include any supplementary material, such as questionnaires, data coding sheets, or additional analyses, in the appendices.

Writing a research paper is a skill that improves with practice. Ensure clarity, coherence, and conciseness in your writing to make your research accessible to a broader audience.

2. Create Visuals and Tables

Visuals and tables are powerful tools for presenting complex data in an accessible and understandable manner.

Clarity : Ensure that your visuals and tables are clear and easy to interpret. Use descriptive titles and labels.
Consistency : Maintain consistency in formatting, such as font size and style, across all visuals and tables.
Appropriateness : Choose the most suitable visual representation for your data. Bar charts, line graphs, and scatter plots work well for different types of data.
Simplicity : Avoid clutter and unnecessary details. Focus on conveying the main points.
Accessibility : Make sure your visuals and tables are accessible to a broad audience, including those with visual impairments.
Captions : Include informative captions that explain the significance of each visual or table.

Compelling visuals and tables enhance the reader's understanding of your research and can be the key to conveying complex information efficiently.

3. Interpret Findings

Interpreting your findings is where you bridge the gap between data and meaning. It's your opportunity to provide context, discuss implications, and offer insights. When interpreting your findings:

Relate to Research Questions : Discuss how your findings directly address your research questions or hypotheses.
Compare with Literature : Analyze how your results align with or deviate from previous research in your field. What insights can you draw from these comparisons?
Discuss Limitations : Be transparent about the limitations of your study. Address any constraints, biases, or potential sources of error.
Practical Implications : Explore the real-world implications of your findings. How can they be applied or inform decision-making?
Future Research Directions : Suggest areas for future research based on the gaps or unanswered questions that emerged from your study.

Interpreting findings goes beyond simply presenting data; it's about weaving a narrative that helps readers grasp the significance of your research in the broader context.

With your research paper written, structured, and enriched with visuals, and your findings expertly interpreted, you are now prepared to communicate your research effectively. Sharing your insights and contributing to the body of knowledge in your field is a significant accomplishment in empirical research.

Examples of Empirical Research

To solidify your understanding of empirical research, let's delve into some real-world examples across different fields. These examples will illustrate how empirical research is applied to gather data, analyze findings, and draw conclusions.

Social Sciences

In the realm of social sciences, consider a sociological study exploring the impact of socioeconomic status on educational attainment. Researchers gather data from a diverse group of individuals, including their family backgrounds, income levels, and academic achievements.

Through statistical analysis, they can identify correlations and trends, revealing whether individuals from lower socioeconomic backgrounds are less likely to attain higher levels of education. This empirical research helps shed light on societal inequalities and informs policymakers on potential interventions to address disparities in educational access.

Environmental Science

Environmental scientists often employ empirical research to assess the effects of environmental changes. For instance, researchers studying the impact of climate change on wildlife might collect data on animal populations, weather patterns, and habitat conditions over an extended period.

By analyzing this empirical data, they can identify correlations between climate fluctuations and changes in wildlife behavior, migration patterns, or population sizes. This empirical research is crucial for understanding the ecological consequences of climate change and informing conservation efforts.

Business and Economics

In the business world, empirical research is essential for making data-driven decisions. Consider a market research study conducted by a business seeking to launch a new product. They collect data through surveys , focus groups , and consumer behavior analysis.

By examining this empirical data, the company can gauge consumer preferences, demand, and potential market size. Empirical research in business helps guide product development, pricing strategies, and marketing campaigns, increasing the likelihood of a successful product launch.

Psychological studies frequently rely on empirical research to understand human behavior and cognition. For instance, a psychologist interested in examining the impact of stress on memory might design an experiment. Participants are exposed to stress-inducing situations, and their memory performance is assessed through various tasks.

By analyzing the data collected, the psychologist can determine whether stress has a significant effect on memory recall. This empirical research contributes to our understanding of the complex interplay between psychological factors and cognitive processes.

These examples highlight the versatility and applicability of empirical research across diverse fields. Whether in medicine, social sciences, environmental science, business, or psychology, empirical research serves as a fundamental tool for gaining insights, testing hypotheses, and driving advancements in knowledge and practice.

Conclusion for Empirical Research

Empirical research is a powerful tool for gaining insights, testing hypotheses, and making informed decisions. By following the steps outlined in this guide, you've learned how to select research topics, collect data, analyze findings, and effectively communicate your research to the world. Remember, empirical research is a journey of discovery, and each step you take brings you closer to a deeper understanding of the world around you. Whether you're a scientist, a student, or someone curious about the process, the principles of empirical research empower you to explore, learn, and contribute to the ever-expanding realm of knowledge.

How to Collect Data for Empirical Research?

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Appinio is more than just a market research platform; it's a catalyst for transforming the way you approach empirical research, making it exciting, intuitive, and seamlessly integrated into your decision-making process.

Here's why Appinio is the go-to solution for empirical research:

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What is Convenience Sampling? Definition, Method, Examples

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Research: Overview & Approaches

Getting Started with Undergraduate Research
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Reading Scholarly Articles
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Productivity & Organizing Research
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Introduction to Empirical Research

Databases for finding empirical research, guided search, google scholar, examples of empirical research, sources and further reading.

Interpretive Research
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Empirical Research: A Comprehensive Guide for Academics

Empirical research relies on gathering and studying real, observable data. The term ’empirical’ comes from the Greek word ’empeirikos,’ meaning ‘experienced’ or ‘based on experience.’ So, what is empirical research? Instead of using theories or opinions, empirical research depends on real data obtained through direct observation or experimentation.

Why Empirical Research?

Empirical research plays a key role in checking or improving current theories, providing a systematic way to grow knowledge across different areas. By focusing on objectivity, it makes research findings more trustworthy, which is critical in research fields like medicine, psychology, economics, and public policy. In the end, the strengths of empirical research lie in deepening our awareness of the world and improving our capacity to tackle problems wisely. 1,2

Qualitative and Quantitative Methods

There are two main types of empirical research methods – qualitative and quantitative. 3,4 Qualitative research delves into intricate phenomena using non-numerical data, such as interviews or observations, to offer in-depth insights into human experiences. In contrast, quantitative research analyzes numerical data to spot patterns and relationships, aiming for objectivity and the ability to apply findings to a wider context.

Steps for Conducting Empirical Research

When it comes to conducting research, there are some simple steps that researchers can follow. 5,6

Create Research Hypothesis: Clearly state the specific question you want to answer or the hypothesis you want to explore in your study.
Examine Existing Research: Read and study existing research on your topic. Understand what’s already known, identify existing gaps in knowledge, and create a framework for your own study based on what you learn.
Plan Your Study: Decide how you’ll conduct your research—whether through qualitative methods, quantitative methods, or a mix of both. Choose suitable techniques like surveys, experiments, interviews, or observations based on your research question.
Develop Research Instruments: Create reliable research collection tools, such as surveys or questionnaires, to help you collate data. Ensure these tools are well-designed and effective.
Collect Data: Systematically gather the information you need for your research according to your study design and protocols using the chosen research methods.
Data Analysis: Analyze the collected data using suitable statistical or qualitative methods that align with your research question and objectives.
Interpret Results: Understand and explain the significance of your analysis results in the context of your research question or hypothesis.
Draw Conclusions: Summarize your findings and draw conclusions based on the evidence. Acknowledge any study limitations and propose areas for future research.

Advantages of Empirical Research

Empirical research is valuable because it stays objective by relying on observable data, lessening the impact of personal biases. This objectivity boosts the trustworthiness of research findings. Also, using precise quantitative methods helps in accurate measurement and statistical analysis. This precision ensures researchers can draw reliable conclusions from numerical data, strengthening our understanding of the studied phenomena. 4

Disadvantages of Empirical Research

While empirical research has notable strengths, researchers must also be aware of its limitations when deciding on the right research method for their study.4 One significant drawback of empirical research is the risk of oversimplifying complex phenomena, especially when relying solely on quantitative methods. These methods may struggle to capture the richness and nuances present in certain social, cultural, or psychological contexts. Another challenge is the potential for confounding variables or biases during data collection, impacting result accuracy.

Tips for Empirical Writing

In empirical research, the writing is usually done in research papers, articles, or reports. The empirical writing follows a set structure, and each section has a specific role. Here are some tips for your empirical writing. 7

Define Your Objectives: When you write about your research, start by making your goals clear. Explain what you want to find out or prove in a simple and direct way. This helps guide your research and lets others know what you have set out to achieve.
Be Specific in Your Literature Review: In the part where you talk about what others have studied before you, focus on research that directly relates to your research question. Keep it short and pick studies that help explain why your research is important. This part sets the stage for your work.
Explain Your Methods Clearly : When you talk about how you did your research (Methods), explain it in detail. Be clear about your research plan, who took part, and what you did; this helps others understand and trust your study. Also, be honest about any rules you follow to make sure your study is ethical and reproducible.
Share Your Results Clearly : After doing your empirical research, share what you found in a simple way. Use tables or graphs to make it easier for your audience to understand your research. Also, talk about any numbers you found and clearly state if they are important or not. Ensure that others can see why your research findings matter.
Talk About What Your Findings Mean: In the part where you discuss your research results, explain what they mean. Discuss why your findings are important and if they connect to what others have found before. Be honest about any problems with your study and suggest ideas for more research in the future.
Wrap It Up Clearly: Finally, end your empirical research paper by summarizing what you found and why it’s important. Remind everyone why your study matters. Keep your writing clear and fix any mistakes before you share it. Ask someone you trust to read it and give you feedback before you finish.

References:

Empirical Research in the Social Sciences and Education, Penn State University Libraries. Available online at https://guides.libraries.psu.edu/emp
How to conduct empirical research, Emerald Publishing. Available online at https://www.emeraldgrouppublishing.com/how-to/research-methods/conduct-empirical-research
Empirical Research: Quantitative & Qualitative, Arrendale Library, Piedmont University. Available online at https://library.piedmont.edu/empirical-research
Bouchrika, I. What Is Empirical Research? Definition, Types & Samples in 2024. Research.com, January 2024. Available online at https://research.com/research/what-is-empirical-research
Quantitative and Empirical Research vs. Other Types of Research. California State University, April 2023. Available online at https://libguides.csusb.edu/quantitative
Empirical Research, Definitions, Methods, Types and Examples, Studocu.com website. Available online at https://www.studocu.com/row/document/uganda-christian-university/it-research-methods/emperical-research-definitions-methods-types-and-examples/55333816
Writing an Empirical Paper in APA Style. Psychology Writing Center, University of Washington. Available online at https://psych.uw.edu/storage/writing_center/APApaper.pdf

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What is Empirical Research? Definition, Types, and More

Navigate data's complexities with empirical research, distinguishing truth from speculation. Explore types, methods, and more.

Godi Yeshaswi

January 12, 2024

Research is crucial in many fields, involving a systematic exploration to confirm facts or draw specific conclusions. Empirical research, widely applied in different areas, aims to validate new facts. Grasping the significance of empirical research and knowing how to carry it out can aid in making decisions backed by a thorough investigation.

What Do You Mean by Empirical Research?

The empirical research method is a study based on observation and direct experience to understand phenomena and draw conclusions based on real-world observations.

Empirical Research Examples

Consider a scenario where a study aims to determine if people add a product to their online cart due to product ratings. To investigate this, an experiment is carried out using an online shopping attitude survey . One group of participants is exposed to ratings, while another group is not exposed to any product ratings. The researchers then observe the behavior of these groups. The findings from this research will provide concrete evidence on whether product ratings impact the decision to purchase.

Types of Methodologies for Empirical Research

Quantitative research.

Quantitative research collects numerical data to analyze specific behaviors, opinions, or defined variables . Here are some methods used in quantitative empirical research:

This calls for collecting information from a group of people using a questionnaire. When conducting surveys, it's essential to pose straightforward, brief, and easy questions for participants to respond to. Survey participants can provide their answers through various channels, whether it be on paper, online through emails, or on social media. Administering surveys is generally a straightforward approach to obtaining information, whether from the general public or a specific audience.

Experimental Research

This process includes forming an idea and checking it through experimentation. Researchers can change one variable and see how it impacts other variables, helping them figure out if there's a clear connection. They can then examine the findings to confirm if their initial idea is correct.

Longitudinal Study

A longitudinal study involves observing a subject's characteristics or actions by testing them repeatedly over a period. The data collected from this method can be either qualitative or quantitative. For instance, marketers could track the buying patterns of a particular demographic, such as young adults, over several years. By repeatedly collecting data on their product design preferences, brand loyalty, and spending habits, researchers can gain insights into how these factors evolve over time.

Cross-Sectional Research

Cross-sectional research is a way of studying people by looking at them during a particular time. In this method, researchers pick a group of individuals with similar characteristics, excluding the ones they are studying. This helps ensure that any findings are likely caused by the variable under investigation. For instance, researchers assess consumer preferences for different packaging designs at a specific time. Participants from the target market evaluate various options, providing immediate feedback. This approach offers a quick snapshot of consumer opinions on packaging, helping companies make informed decisions based on current preferences.

Correlational Research

Correlational research is a method used to find connections and prevalence among different factors. It often uses regression as a statistical tool to predict outcomes, showing whether there's a negative, neutral, or positive correlation between variables. For example, researchers might explore the relationship between how much time individuals spend watching television and their overall well-being. By collecting data on both variables from a diverse group of participants, the researchers can analyze whether there is a correlation between the time spent watching TV and factors like happiness or stress levels.

Qualitative Research

Qualitative research is useful for collecting information that isn't in numbers or can't be measured easily. It usually involves semi-structured or unstructured approaches, letting researchers uncover personal meanings, reasons, and opinions from participants. Qualitative empirical research often involves a small group of people and conversational methods to get detailed information and deeper insights into a problem. Examples of methods used in qualitative research include:

Observational Method

It involves watching and collecting descriptive information about a subject. The observational method gives researchers personal insights, helping them form detailed opinions about their studies. It's commonly used in ethnographic research, which looks at the culture of different groups of people.

One-on-One Interview

This is an entirely qualitative method that includes directly talking to a subject. Researchers often use it to get accurate and meaningful information about a subject. It's a conversational approach where specific questions are asked to guide the discussion.

Focus Group

Focus groups are employed when researchers seek answers to questions of why, what, and how. A small group is typically chosen, and in-person interaction may not be necessary. If an in-person discussion is involved, a moderator is usually required. This method is commonly utilized by product companies to gather information about their brands and products.

For instance, in media/ad testing with focus groups, a company may evaluate a new soft drink advertisement. A small group views different ad versions and discusses their impressions, preferences, and memorable elements. This feedback helps the company refine its advertising strategy before a wider campaign launch.

Text Analysis

This qualitative empirical research method enables the analysis of an individual's social life . It's a contemporary approach leveraging the growing importance of social media and technology. Researchers can examine the specific words and images an individual uses to draw meaningful conclusions.

How to Conduct Empirical Research?

Empirical research relies on observation and experiences, so planning and analysis are crucial. Let’s take an example of media/ad/shopper testing as the research base to understand the steps to conduct empirical research -

Step 1: Define the Research Objective

Clearly outline the study's goal, such as evaluating the effectiveness of a new packaging design for a consumer product or an advertisement of a new series. Consider potential issues with the resources schedule and ensure the study's benefits justify the costs.

Step 2: Review Relevant Literature and Theories

Identify theories or previous studies on consumer responses to packaging changes or new series ad releases. Understand how these insights can inform the study's outcomes.

Step 3: Formulate Hypothesis and Measurements

Develop an initial hypothesis, considering variables like consumer perception, brand appeal, and market competitiveness. Define units of measurement, such as consumer preferences and purchasing behavior, ensuring they align with industry standards.

Step 4: Define Research Design, Methodology, and Data Collection Techniques

Choose an appropriate research approach, whether qualitative research or quantitative research , to assess consumer reactions to the new packaging. Consider using focus groups and one-on-one interviews for in-depth insights and gather data on consumer reactions.

Step #5: Conduct Data Analysis and Frame the Results

Analyze the collected data, considering both quantitative metrics and qualitative feedback from focus groups and interviews. Assess whether the new packaging positively influences consumer perceptions and purchasing decisions.

Evaluate consumer research tools powered by Insights AI that are powered by AI to give you unbiased feedback considering the emotions and behaviour of the respondent.

Step 6: Draw Conclusions

Prepare a comprehensive report presenting the findings, including the impact of the new packaging or advertisement on consumer behavior. If sharing the results widely, convert the report into an article for publication and recommend further research areas in the packaging and media testing domain. Use a plagiarism checker to ensure the originality and credibility of the research.

You can also utilize the Gen AI feature in Decode to draw conclusions from your studies by just asking the Decode co-pilot, a virtual assistant.

Empirical Research Cycle

Observation

A media researcher observes audience reactions to a new television show by monitoring social media comments, ratings, and viewership numbers. This initial data collection serves as the basis for forming hypotheses about the show's popularity.

Based on the observations, the researcher may induce a hypothesis that suggests the show's popularity is linked to its engaging storyline and relatable characters. This assumption is then examined and tested against the collected data.

Using deductive reasoning, the researcher concludes that if the show's popularity is consistently associated with positive audience engagement and high ratings, it can be inferred that engaging content is a significant factor.

To test the hypothesis, the researcher designs a survey asking viewers about their reasons for liking the show and analyzes the responses. Statistical methods are employed to determine if there's a significant correlation between positive viewer feedback and the show's popularity.

In the final stage, the researcher evaluates the survey results, considering the empirical data, viewer comments, and any challenges encountered during the research. The findings are used to draw conclusions about the factors contributing to the show's success, and this information becomes the basis for further media testing or content development.

Advantages and Disadvantages of Empirical Research

Advantages of empirical research.

Empirical research is widely used for several reasons, and here are some of its advantages:

Authentication of Traditional Research: It validates traditional research through experiments and observations.
Enhanced Competence and Authenticity: This methodology enhances the competency and authenticity of the conducted research.
Adaptability to Dynamic Changes: Researchers can understand and adapt to dynamic changes by utilizing empirical research and adjusting their strategies accordingly.
High Control Level: Empirical research offers a high level of control, allowing researchers to manage multiple variables.
Increased Internal Validity: It plays a crucial role in boosting internal validity, ensuring the accuracy of the research outcomes.

Disadvantages of Empirical Research

While empirical research brings competency and authenticity, it also has some drawbacks:

Time-Consuming Nature: Collecting data from various sources and dealing with numerous parameters can make this research time-consuming requiring patience.
Costly Endeavor: Conducting research in different locations or environments may lead to increased expenses.
Permission Challenges: Obtaining consent for certain experimental methods can be difficult, as there are strict rules governing their execution.
Data Collection Challenges: Collecting data from various sources through different methods can be problematic at times.

Bottom Line

In a world full of data, empirical research is crucial for finding out what's true. It involves carefully observing and experiencing things to draw conclusions based on real-world evidence. This type of research uses both numbers (quantitative) and descriptions (qualitative) to understand various topics.

To conduct empirical research, you need a step-by-step plan. This includes setting clear goals, looking at existing research, making educated guesses (hypotheses), picking the right methods, analyzing data, and reaching sensible conclusions.

The research cycle involves watching, making guesses, drawing logical conclusions, testing those guesses, and finally evaluating everything.

While empirical research has benefits like proving traditional research, increasing competence, and adapting to changes, it also has challenges like being time-consuming, expensive, and dealing with permission and data collection issues.

In summary, understanding and using empirical research helps us make informed decisions in different fields by carefully studying and validating information through a systematic process.

Frequently Asked Questions

What do you mean by empirical research.

Empirical research is a type of study that relies on observing and measuring real-life phenomena as directly witnessed by the researcher. The collected data can be analyzed in relation to a theory or hypothesis, but the conclusions are grounded in actual experiences.

Theoretical vs Empirical Research

Empirical refers to information derived from observations or personal experiences, while theoretical is associated with ideas and hypotheses. In research contexts, these terms are commonly used to describe data, methods, or probabilities.

What are the benefits of Empirical Research?

Empirical research strives to understand the significance of a specific phenomenon. In simpler terms, it seeks to uncover how and why something operates the way it does. By pinpointing the reasons behind occurrences, it becomes feasible to reproduce or avoid similar events.

Is Empirical quantitative or qualitative?

Empirical research is often thought of as the same as quantitative research, but to be precise, it's any research that relies on direct observation.

Empirical Method Psychology Example

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Suppose a researcher aims to investigate the impact of listening to happy music on promoting prosocial behavior. In this scenario, an empirical analysis could involve conducting an experiment where one group of participants is exposed to happy music while another group is not exposed to any music at all.

Yeshaswi is a dedicated and enthusiastic individual with a strong affinity for tech and all things content. When he's not at work, he channels his passion into his love for football, especially for F.C. Barcelona and the GOAT, Lionel Messi. Instead of hitting the town for parties, he prefers to spend quality time cuddling with his Golden Retriever, Oreo.

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What is Empirical Research Study? [Examples & Method]

The bulk of human decisions relies on evidence, that is, what can be measured or proven as valid. In choosing between plausible alternatives, individuals are more likely to tilt towards the option that is proven to work, and this is the same approach adopted in empirical research.

In empirical research, the researcher arrives at outcomes by testing his or her empirical evidence using qualitative or quantitative methods of observation, as determined by the nature of the research. An empirical research study is set apart from other research approaches by its methodology and features hence; it is important for every researcher to know what constitutes this investigation method.

What is Empirical Research?

Empirical research is a type of research methodology that makes use of verifiable evidence in order to arrive at research outcomes. In other words, this type of research relies solely on evidence obtained through observation or scientific data collection methods.

Empirical research can be carried out using qualitative or quantitative observation methods , depending on the data sample, that is, quantifiable data or non-numerical data . Unlike theoretical research that depends on preconceived notions about the research variables, empirical research carries a scientific investigation to measure the experimental probability of the research variables

Characteristics of Empirical Research

Research Questions

An empirical research begins with a set of research questions that guide the investigation. In many cases, these research questions constitute the research hypothesis which is tested using qualitative and quantitative methods as dictated by the nature of the research.

In an empirical research study, the research questions are built around the core of the research, that is, the central issue which the research seeks to resolve. They also determine the course of the research by highlighting the specific objectives and aims of the systematic investigation.

Definition of the Research Variables

The research variables are clearly defined in terms of their population, types, characteristics, and behaviors. In other words, the data sample is clearly delimited and placed within the context of the research.

Description of the Research Methodology

An empirical research also clearly outlines the methods adopted in the systematic investigation. Here, the research process is described in detail including the selection criteria for the data sample, qualitative or quantitative research methods plus testing instruments.

An empirical research is usually divided into 4 parts which are the introduction, methodology, findings, and discussions. The introduction provides a background of the empirical study while the methodology describes the research design, processes, and tools for the systematic investigation.

The findings refer to the research outcomes and they can be outlined as statistical data or in the form of information obtained through the qualitative observation of research variables. The discussions highlight the significance of the study and its contributions to knowledge.

Uses of Empirical Research

Without any doubt, empirical research is one of the most useful methods of systematic investigation. It can be used for validating multiple research hypotheses in different fields including Law, Medicine, and Anthropology.

Empirical Research in Law : In Law, empirical research is used to study institutions, rules, procedures, and personnel of the law, with a view to understanding how they operate and what effects they have. It makes use of direct methods rather than secondary sources, and this helps you to arrive at more valid conclusions.
Empirical Research in Medicine : In medicine, empirical research is used to test and validate multiple hypotheses and increase human knowledge.
Empirical Research in Anthropology : In anthropology, empirical research is used as an evidence-based systematic method of inquiry into patterns of human behaviors and cultures. This helps to validate and advance human knowledge.

Discover how Extrapolation Powers statistical research: Definition, examples, types, and applications explained.

The Empirical Research Cycle

The empirical research cycle is a 5-phase cycle that outlines the systematic processes for conducting and empirical research. It was developed by Dutch psychologist, A.D. de Groot in the 1940s and it aligns 5 important stages that can be viewed as deductive approaches to empirical research.

In the empirical research methodological cycle, all processes are interconnected and none of the processes is more important than the other. This cycle clearly outlines the different phases involved in generating the research hypotheses and testing these hypotheses systematically using the empirical data.

Observation: This is the process of gathering empirical data for the research. At this stage, the researcher gathers relevant empirical data using qualitative or quantitative observation methods, and this goes ahead to inform the research hypotheses.
Induction: At this stage, the researcher makes use of inductive reasoning in order to arrive at a general probable research conclusion based on his or her observation. The researcher generates a general assumption that attempts to explain the empirical data and s/he goes on to observe the empirical data in line with this assumption.
Deduction: This is the deductive reasoning stage. This is where the researcher generates hypotheses by applying logic and rationality to his or her observation.
Testing: Here, the researcher puts the hypotheses to test using qualitative or quantitative research methods. In the testing stage, the researcher combines relevant instruments of systematic investigation with empirical methods in order to arrive at objective results that support or negate the research hypotheses.
Evaluation: The evaluation research is the final stage in an empirical research study. Here, the research outlines the empirical data, the research findings and the supporting arguments plus any challenges encountered during the research process.

This information is useful for further research.

Learn about qualitative data: uncover its types and examples here.

Examples of Empirical Research

An empirical research study can be carried out to determine if listening to happy music improves the mood of individuals. The researcher may need to conduct an experiment that involves exposing individuals to happy music to see if this improves their moods.

The findings from such an experiment will provide empirical evidence that confirms or refutes the hypotheses.

An empirical research study can also be carried out to determine the effects of a new drug on specific groups of people. The researcher may expose the research subjects to controlled quantities of the drug and observe research subjects to controlled quantities of the drug and observe the effects over a specific period of time to gather empirical data.
Another example of empirical research is measuring the levels of noise pollution found in an urban area to determine the average levels of sound exposure experienced by its inhabitants. Here, the researcher may have to administer questionnaires or carry out a survey in order to gather relevant data based on the experiences of the research subjects.
Empirical research can also be carried out to determine the relationship between seasonal migration and the body mass of flying birds. A researcher may need to observe the birds and carry out necessary observation and experimentation in order to arrive at objective outcomes that answer the research question.

Empirical Research Data Collection Methods

Empirical data can be gathered using qualitative and quantitative data collection methods. Quantitative data collection methods are used for numerical data gathering while qualitative data collection processes are used to gather empirical data that cannot be quantified, that is, non-numerical data.

The following are common methods of gathering data in empirical research

Survey/ Questionnaire

A survey is a method of data gathering that is typically employed by researchers to gather large sets of data from a specific number of respondents with regards to a research subject. This method of data gathering is often used for quantitative data collection , although it can also be deployed during quantitative research.

A survey contains a set of questions that can range from close-ended to open-ended questions together with other question types that revolve around the research subject. A survey can be administered physically or with the use of online data-gathering platforms like Formplus.

Empirical data can also be collected by carrying out an experiment. An experiment is a controlled simulation in which one or more of the research variables is manipulated using a set of interconnected processes in order to confirm or refute the research hypotheses.

An experiment is a useful method of measuring causality; that is cause and effect between dependent and independent variables in a research environment. It is an integral data gathering method in an empirical research study because it involves testing calculated assumptions in order to arrive at the most valid data and research outcomes.

T he case study method is another common data gathering method in an empirical research study. It involves sifting through and analyzing relevant cases and real-life experiences about the research subject or research variables in order to discover in-depth information that can serve as empirical data.

Observation

The observational method is a method of qualitative data gathering that requires the researcher to study the behaviors of research variables in their natural environments in order to gather relevant information that can serve as empirical data.

How to collect Empirical Research Data with Questionnaire

With Formplus, you can create a survey or questionnaire for collecting empirical data from your research subjects. Formplus also offers multiple form sharing options so that you can share your empirical research survey to research subjects via a variety of methods.

Here is a step-by-step guide of how to collect empirical data using Formplus:

Sign in to Formplus

In the Formplus builder, you can easily create your empirical research survey by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus.

Once you do this, sign in to your account and click on “Create Form ” to begin.

Unlock the secrets of Quantitative Data: Click here to explore the types and examples.

Edit Form Title

Click on the field provided to input your form title, for example, “Empirical Research Survey”.

Edit Form

Click on the edit button to edit the form.
Add Fields: Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for survey forms in the Formplus builder.
Edit fields
Click on “Save”
Preview form.

Customize Form

Formplus allows you to add unique features to your empirical research survey form. You can personalize your survey using various customization options. Here, you can add background images, your organization’s logo, and use other styling options. You can also change the display theme of your form.

Share your Form Link with Respondents

Formplus offers multiple form sharing options which enables you to easily share your empirical research survey form with respondents. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages.

You can send out your survey form as email invitations to your research subjects too. If you wish, you can share your form’s QR code or embed it on your organization’s website for easy access.

Empirical vs Non-Empirical Research

Empirical and non-empirical research are common methods of systematic investigation employed by researchers. Unlike empirical research that tests hypotheses in order to arrive at valid research outcomes, non-empirical research theorizes the logical assumptions of research variables.

Definition: Empirical research is a research approach that makes use of evidence-based data while non-empirical research is a research approach that makes use of theoretical data.

Method: In empirical research, the researcher arrives at valid outcomes by mainly observing research variables, creating a hypothesis and experimenting on research variables to confirm or refute the hypothesis. In non-empirical research, the researcher relies on inductive and deductive reasoning to theorize logical assumptions about the research subjects.

The major difference between the research methodology of empirical and non-empirical research is while the assumptions are tested in empirical research, they are entirely theorized in non-empirical research.

Data Sample: Empirical research makes use of empirical data while non-empirical research does not make use of empirical data. Empirical data refers to information that is gathered through experience or observation.

Unlike empirical research, theoretical or non-empirical research does not rely on data gathered through evidence. Rather, it works with logical assumptions and beliefs about the research subject.

Data Collection Methods : Empirical research makes use of quantitative and qualitative data gathering methods which may include surveys, experiments, and methods of observation. This helps the researcher to gather empirical data, that is, data backed by evidence.

Non-empirical research, on the other hand, does not make use of qualitative or quantitative methods of data collection . Instead, the researcher gathers relevant data through critical studies, systematic review and meta-analysis.

Advantages of Empirical Research

Empirical research is flexible. In this type of systematic investigation, the researcher can adjust the research methodology including the data sample size, data gathering methods plus the data analysis methods as necessitated by the research process.
It helps the research to understand how the research outcomes can be influenced by different research environments.
Empirical research study helps the researcher to develop relevant analytical and observation skills that can be useful in dynamic research contexts.
This type of research approach allows the researcher to control multiple research variables in order to arrive at the most relevant research outcomes.
Empirical research is widely considered as one of the most authentic and competent research designs.
It improves the internal validity of traditional research using a variety of experiments and research observation methods.

Disadvantages of Empirical Research

An empirical research study is time-consuming because the researcher needs to gather the empirical data from multiple resources which typically takes a lot of time.
It is not a cost-effective research approach. Usually, this method of research incurs a lot of cost because of the monetary demands of the field research.
It may be difficult to gather the needed empirical data sample because of the multiple data gathering methods employed in an empirical research study.
It may be difficult to gain access to some communities and firms during the data gathering process and this can affect the validity of the research.
The report from an empirical research study is intensive and can be very lengthy in nature.

Conclusion

Empirical research is an important method of systematic investigation because it gives the researcher the opportunity to test the validity of different assumptions, in the form of hypotheses, before arriving at any findings. Hence, it is a more research approach.

There are different quantitative and qualitative methods of data gathering employed during an empirical research study based on the purpose of the research which include surveys, experiments, and various observatory methods. Surveys are one of the most common methods or empirical data collection and they can be administered online or physically.

You can use Formplus to create and administer your online empirical research survey. Formplus allows you to create survey forms that you can share with target respondents in order to obtain valuable feedback about your research context, question or subject.

In the form builder, you can add different fields to your survey form and you can also modify these form fields to suit your research process. Sign up to Formplus to access the form builder and start creating powerful online empirical research survey forms.

Connect to Formplus, Get Started Now - It's Free!

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Dive into Empirical Research: An Insightful Overview

April 1, 2021

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What is Empirical research?

In empirical study, conclusions of the study are drawn from concrete empirical evidence. This evidence is also referred to as “verifiable” evidence. This evidence is gathered either through quantitative market research or qualitative market research methods.

An example of empirical analysis would be if a researcher was interested in finding out whether listening to happy music promotes prosocial behaviour. An experiment could be conducted where one group of the audience is exposed to happy music and the other is not exposed to music at all. The participants could be given an opportunity to either help a stranger with something or not. The results are then evaluated to find whether happy music increases prosaically behavior or not.

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What is an Empirical Study?

The origin of empirical methods starts from the quote “I will not believe it unless I see it myself.” Empirical observation emerged during the renaissance with medieval science. The word empirical is derived from the Greek word ‘empeirikos’ meaning ‘experienced’.

The word empirical, in today’s day and age, refers to collecting empirical data through methods of observation, experience, or by specific scientific instruments. All of these methods are dependent on observation and experiments which are used to collect data and test the same for arriving at conclusions. Online survey tools are an extremely effective technique which can be used for empirical methods.

Market Research toolkit to start your market research surveys and studies.

Types and methodologies of empirical research

Empirical study uses qualitative or quantitative methods to conduct research and analyze results.

Quantitative research: Quantitative research is referred to as the process of collecting as well as analyzing numerical data. It is generally used to find patterns, averages, predictions, as well as cause-effect relationships between the variables being studied. It is also used to generalize the results of a particular study to the population in consideration.

Qualitative research: Qualitative research can be defined as a method used for market research which aims at obtaining data through open-ended questions and conversations with the intended consumers. This method aims at establishing not only “what” people think but “how” they come to that opinion as well as “why” they think so.

Step by Step guide to Descriptive Research

Get ready to uncover the how, when, what, and where questions in a research problem

The empirical data that is collected from either of these methods has to be analyzed. Empirical evidence is analyzed using qualitative or quantitative methods. These methods are used to answer empirical questions that are clearly defined. The type of research design used by the researcher depends on the field and the nature of the problem. Some researchers use a combination of quantitative and qualitative methods to answer the questions set for the research.

Quantitative research methods

Quantitative research methods help in the analysis of the empirical evidence that has been gathered. By using these methods researchers can find support for their hypotheses.

Survey research: Survey research is the most common and widely used tool for quantitative research. Surveys are used to gather data by asking relevant questions to the respondents who are thought to have the relevant information we are seeking to acquire. Generally, a formal list of questionnaires is prepared which is circulated to the respondents and they can self-report their thoughts. Researchers use a non-disguised approach so that the participants of the survey know exactly what they are answering. In general, respondents are asked questions regarding their demographic details, and the opinion that the researcher is interested in studying. Surveys can be conducted through online polls, paper-pencil questionnaires, web-intercept surveys, etc.

For example: In market research, customers are deemed as the most important part of the organisation. It is a known fact that satisfied customers will help your organisation grow directly by remaining loyal to your company and also by becoming an advocate for your brand. Researchers can use customer satisfaction survey templates to assess their brand’s value and how likely their customers are to recommend their brand to others.

Experimental research : This is one of the most recommended and reliant research methods in natural as well as social sciences. As the name suggests, experimental research (also known as experimentation) is usually based on one of more theories as its driving principle or rationale. In this method, the theory which is under study has not yet proven, it is merely a speculation. Thus, an experiment is performed in order to either prove or disprove the theory. If the results of the experiment are in line with the prediction made by the theory, then the theory is supported. If not, then the theory is refuted.

For instance, if a researcher wants to study whether their dandruff protection product is successful in curing dandruff, and the only difference between the two groups under study is the product of interest (one group uses the product while group 2 uses a placebo), then dandruff could be considered as the dependent variable and the product curing it would be called an independent variable. Now, the independent variable, here, is “manipulated” in the sense that one group is exposed to it and one is not. All things being constant, if the product cures dandruff in group 1 as opposed to the group that is using a placebo, the experimental research findings are successful. This will help in establishing a cause and effect relationship, the product is “causing” the treatment (“effect”) of dandruff.

Correlational research : A correlation refers to an association or a relationship between two entities. A correlational research studies how one entity impacts the other and what are the changes that are observed when either one of them changes. correlation coefficient ranges from -1 to +1. A correlation coefficient of +1 indicates a perfect positive correlation whereas a correlation coefficient of -1 indicates a perfect negative correlation between two variables. A correlation coefficient of 0 indicates that there is no relationship between the variables under study.

Some examples of correlational research questions:

What is the relationship between gender and the purchase of a particular product under study?
The relationship between stress and burnout in employees of an organisation.
The relationship between choosing to work from home and the level of corona-phobia in employees.
Longitudinal study : Longitudinal surveys, on the other hand, involve studying variables for a long period of time and observing the changes in them from time to time. Here, the data is collected from the respondents at the beginning of the study, and then the researcher collects data at different time intervals until the end of the study. Longitudinal surveys are more popularly used in medicinal science to understand and evaluate the effects of medicines, or vaccines, in the long-run on participants. Because longitudinal surveys take place for several years, researchers can establish the sequence of events that may affect the variable under study.

For example: If researchers want to understand how smoking affects the development of cancer in later stages of life, they would choose participants who are different from other observable variables but similar in one: smoking. In this case, researchers would observe the participants who started smoking from adolescence into later adulthood and examine the changes in their body that are caused due to smoking. They can see how smoking has influenced the immunity of participants, their reaction to stress, and other variables relevant to the researcher. Over time, researchers can also observe the effects of quitting smoking if some participants decide to quit smoking later in their life. This will help researchers understand the interaction between health and smoking in more detail.

Cross sectional: In cross-sectional surveys, the study takes place at a single point in time. Hence, cross-sectional surveys do not entail the manipulation of the variables under study, and are limited in that way. Cross-sectional surveys allow researchers to study various characteristics, such as the demographic structure of the consumers, their interests, and attitudes, all at once. It aims to provide information about the population at the current moment in time. For example, cross-sectional surveys will tell us how the consumer is responding and feeling about the product at the present moment. It does not study the other variables that may affect the consumers’ reactions to the product in the future.

For example: Let us consider a researcher who is aiming to study developmental psychology. He/she may select groups of people who are of different ages but study them at one point in time. In this way, the difference between the groups will be attributed to their age differences instead of other variables that may happen over time.

Qualitative research methods

A qualitative approach is more appropriate when tackling some research questions. This is especially true if the researcher wishes to observe the behaviors of the target audience in-depth. The results here are in descriptive form. Qualitative research is not predictive in nature. It enables researchers to build and support their theories to advance future potential quantitative research. Qualitative research methods are used to come up with conclusions to support the theory or hypothesis under study.

Case study: Case studies have evolved to become a valuable method for qualitative research. It is used for explaining a case of an organization or an entity. This is one of the simplest ways of conducting research because it involves an exhaustive understanding of the data collected and the interpretation of the same.

For example: For example; let’s assume that a researcher is interested in understanding how to effectively solve the problems of turnover in organizations. While exploring, he came across an organization that had high rates of turnover and was able to solve the problem by the end of the year. The researcher can study this case in detail and come up with methods that increased the chances of success for this organization.

Observational method : When doing qualitative research, maintaining the existing records can be a valuable source of information in the future. This data can be used in new research and also provide insights for the same. Observation is one of the common aspects that is used in every method we described above. It can be systematic or naturalistic. Qualitative observation of respondents’ answers, or their behaviors in particular settings can yield enriching insights. Hence, observation in qualitative research is used to gather information about relevant characteristics that the researcher is interested in studying.

For instance, if a smartphone brand wants to see how customers react to its products in a showroom, observers may be hired to note the same. The observers can use the recorded observations to evaluate and draw inferences about the customers.

One-on-one interview : Interviewing people of interest is one of the most common practices in qualitative research. Here, there is an in-depth personal interview carried out either face-to-face or through online mediums with one respondent at a time. This is a conversational method of gathering information and it invites the researcher with an opportunity to get a detailed response from the respondent.

For example: A one-on-one interview with an environmentalist will help to gather data on the current climate crisis in the world.

Focus groups : Another most commonly used method in qualitative research apart from interviewing people is focus group. In this method, data is usually conducted once a researcher includes a limited number of consumers (usually ranging from 6 to 10) from the target market and forms a group.

For example: Let’s assume a researcher wants to explore what are qualities consumers value when buying a laptop. This could be the display quality, battery life, brand value, or even the color. The researcher can make a focus group of people who buy laptops regularly and understand the dynamics a consumer considers when buying electronic devices.

Text analysis : In text analysis, researchers analyze the social life of the respondents in the study and aim to decode the actions and the words of the respondents. Hence, text analysis is distinct from other qualitative research methods as it focuses on the social life of the respondents. In the last decade or so, text analysis has become increasingly popular due to the analysis of what consumers share on social media platforms in the form of blogs, images, and other texts.

For example: Companies ask their customers to give detailed feedback on how satisfied they are with their customer support team. This data helps them make appropriate decisions to improve their team.

Sometimes researchers use a combination of methods to answer the questions. This is especially true when researchers tackle complex subject matters.

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Steps for conducting empirical research

Since empirical methods are based on observation and capturing experiences, it is important to plan the steps to conduct the experiment and how to analyze it. This will enable the researcher to resolve problems or obstacles which can occur during the experiment.

Step #1: Define the purpose of the research

The very first step is for the researcher to identify the area of research and the problem can be addressed by finding out ways to solve it. The researcher should come up with various questions regarding what is the problem, who will benefit from the research, how should they go about the process, etc. The researchers should explore the purpose of the research in detail.

Step #2 : Supporting theories and relevant literature

After exploring and finding out the purpose of the research, the researcher must aim to find if there are existing theories that have addressed this before. The researcher has to figure out whether any previous studies can help them support their research. During this stage of empirical study, the researcher should aim at finding all relevant literature that will help them understand the problem at hand. The researcher should also come up with his/her own set of assumptions or problem statements that they wish to explore.

Step #3: Creation of Hypothesis and measurement

If the researcher is aiming to solve a problem the problem has not been resolved efficiently in previous research, then the researcher creates his/her own problem statement. This problem statement, also called hypothesis, will be based on the questions that the researcher came up with while identifying the area of concern. The researcher can also form a hypothesis on the basis of prior research they found and studied during the literature review phase of the study.

Step #4: Methodology, research design and empirical data collection

Here the researcher has to define the strategies to be used for conducting the research. They can set up experiments in collecting data that can help them come up with probable hypotheses. On the basis of the hypotheses, researchers can decide whether they will require experimental or non-experimental methods for the conduction of the research. The research design will depend upon the field in which the research is to be conducted. The researchers will need to find parameters that can affect the validity of the research design. Researchers also need to choose appropriate methods of data collection, which in turn depends on the research question. There are many sampling methods that can be used by the researcher. Once, the data is collected, it has to be analysed.

Step #5: Data Analysis and result

Data can be analyzed either qualitatively and quantitatively. Researchers will need to decide which method they will employ depending upon the nature of the empirical data collected. Researchers can also use a combination of both for their study. On the basis of the analysis, the hypothesis will either be supported or rejected. Data analysis is the most important aspect of empirical observation.

Step #6: Conclusion

The researcher will have to collate the findings and make a report based on the empirical observations. The researcher can use previous theories and literature to support their hypothesis and lineage of findings. The researcher can also make recommendations for future research on similar issues.

Advantages of Empirical research

The advantages of empirical study are highlighted below:

Used for authentication. Empirical study is used to authenticate previous findings of experiments and empirical observations. This research methodology makes the conducted study more authentic and accurate.
Empirical approach is useful for understanding dynamic changes. Due to the detailed process of literature review, empirical analysis is used in helping researchers understand dynamic changes in the field. It also enables them to strategies accordingly.
Provides a level of control . Empirical approach empowers researchers to demonstrate a level of control by allowing them to control multiple variables under study.
Empirical methods Increase internal validity . The high level of control in the research process makes an empirical method demonstrate high internal validity.

Disadvantages of Empirical research

Empirical approach is not without its limitations. Some of them include:

Time consuming . Empirical studies are time consuming because it requires researchers to collect data through multiple sources. It also requires them to assess various parameters involved in the research.
Empirical approach is Expensive. The researcher may have to conduct the research at different locations or environments which may be expensive.
Difficult to acquire consent/permission. Sometimes empirical studies may be difficult to conduct due to the rules that are to be followed when conducting it.
Data collection in the empirical approach can be a problem. Since empirical data has to be collected from different methods and sources, it can pose a problem to the researchers.

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Why is there a need for empirical research?

Because most people today only believe in their experiences, empirical observation is increasingly becoming important. It is used to validate various hypotheses or refute them in the face of evidence. It also increases human knowledge and advances scientific progression.

For instance, empirical analysis is used by pharmaceutical companies to test specific drugs. This is done by administering the drug on an experimental group, while giving a placebo to the control group. This is done to prove theories about the proposed drug and check its efficacy. This is the most crucial way in which leading evidence for various drugs have been found for many years.

Empirical methods are used not just in medical science, but also in history, social science, market research, etc.

In today’s world it has become critical to conduct empirical analysis in order to support hypotheses and gather knowledge in several fields. The methods under empirical studies mentioned above help researchers to carry out research.

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Penn State University Libraries

Empirical research in the social sciences and education.

What is Empirical Research and How to Read It
Finding Empirical Research in Library Databases
Designing Empirical Research
Ethics, Cultural Responsiveness, and Anti-Racism in Research
Citing, Writing, and Presenting Your Work

Contact the Librarian at your campus for more help!

Introduction: What is Empirical Research?

Empirical research is based on observed and measured phenomena and derives knowledge from actual experience rather than from theory or belief.

How do you know if a study is empirical? Read the subheadings within the article, book, or report and look for a description of the research "methodology." Ask yourself: Could I recreate this study and test these results?

Key characteristics to look for:

Specific research questions to be answered
Definition of the population, behavior, or phenomena being studied
Description of the process used to study this population or phenomena, including selection criteria, controls, and testing instruments (such as surveys)

Another hint: some scholarly journals use a specific layout, called the "IMRaD" format, to communicate empirical research findings. Such articles typically have 4 components:

Introduction: sometimes called "literature review" -- what is currently known about the topic -- usually includes a theoretical framework and/or discussion of previous studies
Methodology: sometimes called "research design" -- how to recreate the study -- usually describes the population, research process, and analytical tools used in the present study
Results: sometimes called "findings" -- what was learned through the study -- usually appears as statistical data or as substantial quotations from research participants
Discussion: sometimes called "conclusion" or "implications" -- why the study is important -- usually describes how the research results influence professional practices or future studies

Reading and Evaluating Scholarly Materials

Reading research can be a challenge. However, the tutorials and videos below can help. They explain what scholarly articles look like, how to read them, and how to evaluate them:

CRAAP Checklist A frequently-used checklist that helps you examine the currency, relevance, authority, accuracy, and purpose of an information source.
IF I APPLY A newer model of evaluating sources which encourages you to think about your own biases as a reader, as well as concerns about the item you are reading.
Credo Video: How to Read Scholarly Materials (4 min.)
Credo Tutorial: How to Read Scholarly Materials
Credo Tutorial: Evaluating Information
Credo Video: Evaluating Statistics (4 min.)
Credo Tutorial: Evaluating for Diverse Points of View
Next: Finding Empirical Research in Library Databases >>
Last Updated: Aug 13, 2024 3:16 PM
URL: https://guides.libraries.psu.edu/emp

Sociology Research Guide: Identifying & Finding Empirical Articles

Evaluating Your Sources
Types of Publications
Identifying & Finding Empirical Articles
Known Item Searching
EndNote Web

How to Recognize Empirical Journal Articles

Definition of an empirical study: An empirical research article reports the results of a study that uses data derived from actual observation or experimentation. Empirical research articles are examples of primary research.

Parts of a standard empirical research article: (articles will not necessary use the exact terms listed below.)

Abstract ... A paragraph length description of what the study includes.
Introduction ...Includes a statement of the hypotheses for the research and a review of other research on the topic.
Method ...A description of how the research was conducted, such as: ◊ Who are participants ◊ Design of the study ◊ What the participants did ◊ What measures were used
Results ...Describes the outcomes of the measures of the study.
Discussion...C ontains the interpretations and implications of the study.
References...C ontains citation information on the material cited in the report. (also called bibliography or works cited)

Characteristics of an Empirical Article:

Empirical articles will include charts, graphs, or statistical analysis.
Empirical research articles are usually substantial, maybe from 8-30 pages long.
There is always a bibliography found at the end of the article.

Type of publications that publish empirical studies:

Empirical research articles are published in scholarly or academic journals These journals are also called “peer-reviewed,” or “refereed” publications.
Examples of such publications include: ◊ American Journal of Sociology ◊ Sociological Quarterly ◊ Sociological Methods and Research

Databases that contain empirical research: (selected list only)

Academic Search Premier add these words to your search terms: method* or research or research design or survey* or data or result*
PsycINFO limit your searches by Form/Content Type to Empirical Study
ERIC limit to Pub. Type to Reports - Research/Technical Change one dropdown box to Record. This finds REPORTS--RESEARCH.
Sociological Abstracts 1963 - present.
Sports Discus Change search limit to Level = Advanced for original scientific research

Empirical Articles - Sample Research Tips

Empirical articles detail original research/studies that have been done.

Some of the major components of empirical articles include the following: Abstract , Introduction , Method , Results , Discussion , References

Locating Empirical Articles in APA PsycINFO

Use the "Methodology" limiter to select: EMPIRICAL STUDY

Locating Empirical Articles in ERIC

Use the "Publication Type" limiter to select: Reports - Research

Locating Empirical Articles in Other Databases

Use terms such as: study , research , empirical , methods , methodology , research design , survey , data , results

Please remember to use OR between your combination of terms. For example, you may enter the following in one search box:

study OR research OR empirical

research OR methods OR data OR results

<< Previous: Articles
Next: Known Item Searching >>
Last Updated: Sep 10, 2024 3:18 PM
URL: https://libraryguides.fullerton.edu/sociology

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Knowledge Base
Methodology

Research Methods | Definition, Types, Examples

Research methods are specific procedures for collecting and analysing data. Developing your research methods is an integral part of your research design . When planning your methods, there are two key decisions you will make.

First, decide how you will collect data . Your methods depend on what type of data you need to answer your research question :

Qualitative vs quantitative : Will your data take the form of words or numbers?
Primary vs secondary : Will you collect original data yourself, or will you use data that have already been collected by someone else?
Descriptive vs experimental : Will you take measurements of something as it is, or will you perform an experiment?

Second, decide how you will analyse the data .

For quantitative data, you can use statistical analysis methods to test relationships between variables.
For qualitative data, you can use methods such as thematic analysis to interpret patterns and meanings in the data.

Methods for collecting data, examples of data collection methods, methods for analysing data, examples of data analysis methods, frequently asked questions about methodology.

Data are the information that you collect for the purposes of answering your research question . The type of data you need depends on the aims of your research.

Qualitative vs quantitative data

Your choice of qualitative or quantitative data collection depends on the type of knowledge you want to develop.

For questions about ideas, experiences and meanings, or to study something that can’t be described numerically, collect qualitative data .

If you want to develop a more mechanistic understanding of a topic, or your research involves hypothesis testing , collect quantitative data .


Qualitative
Quantitative		.

You can also take a mixed methods approach, where you use both qualitative and quantitative research methods.

Primary vs secondary data

Primary data are any original information that you collect for the purposes of answering your research question (e.g. through surveys , observations and experiments ). Secondary data are information that has already been collected by other researchers (e.g. in a government census or previous scientific studies).

If you are exploring a novel research question, you’ll probably need to collect primary data. But if you want to synthesise existing knowledge, analyse historical trends, or identify patterns on a large scale, secondary data might be a better choice.


Primary
Secondary

Descriptive vs experimental data

In descriptive research , you collect data about your study subject without intervening. The validity of your research will depend on your sampling method .

In experimental research , you systematically intervene in a process and measure the outcome. The validity of your research will depend on your experimental design .

To conduct an experiment, you need to be able to vary your independent variable , precisely measure your dependent variable, and control for confounding variables . If it’s practically and ethically possible, this method is the best choice for answering questions about cause and effect.


Descriptive
Experimental

Prevent plagiarism, run a free check.

Research methods for collecting data
Research method	Primary or secondary?	Qualitative or quantitative?	When to use
	Primary	Quantitative	To test cause-and-effect relationships.
	Primary	Quantitative	To understand general characteristics of a population.
Interview/focus group	Primary	Qualitative	To gain more in-depth understanding of a topic.
Observation	Primary	Either	To understand how something occurs in its natural setting.
	Secondary	Either	To situate your research in an existing body of work, or to evaluate trends within a research topic.
	Either	Either	To gain an in-depth understanding of a specific group or context, or when you don’t have the resources for a large study.

Your data analysis methods will depend on the type of data you collect and how you prepare them for analysis.

Data can often be analysed both quantitatively and qualitatively. For example, survey responses could be analysed qualitatively by studying the meanings of responses or quantitatively by studying the frequencies of responses.

Qualitative analysis methods

Qualitative analysis is used to understand words, ideas, and experiences. You can use it to interpret data that were collected:

From open-ended survey and interview questions, literature reviews, case studies, and other sources that use text rather than numbers.
Using non-probability sampling methods .

Qualitative analysis tends to be quite flexible and relies on the researcher’s judgement, so you have to reflect carefully on your choices and assumptions.

Quantitative analysis methods

Quantitative analysis uses numbers and statistics to understand frequencies, averages and correlations (in descriptive studies) or cause-and-effect relationships (in experiments).

You can use quantitative analysis to interpret data that were collected either:

During an experiment.
Using probability sampling methods .

Because the data are collected and analysed in a statistically valid way, the results of quantitative analysis can be easily standardised and shared among researchers.

Research methods for analysing data
Research method	Qualitative or quantitative?	When to use
	Quantitative	To analyse data collected in a statistically valid manner (e.g. from experiments, surveys, and observations).
Meta-analysis	Quantitative	To statistically analyse the results of a large collection of studies. Can only be applied to studies that collected data in a statistically valid manner.
	Qualitative	To analyse data collected from interviews, focus groups or textual sources. To understand general themes in the data and how they are communicated.
	Either	To analyse large volumes of textual or visual data collected from surveys, literature reviews, or other sources. Can be quantitative (i.e. frequencies of words) or qualitative (i.e. meanings of words).

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

The research methods you use depend on the type of data you need to answer your research question .

If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyse data (e.g. experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

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Knowledge Base

Methodology

Research Methods | Definitions, Types, Examples

Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design . When planning your methods, there are two key decisions you will make.

First, decide how you will collect data . Your methods depend on what type of data you need to answer your research question :

Qualitative vs. quantitative : Will your data take the form of words or numbers?
Primary vs. secondary : Will you collect original data yourself, or will you use data that has already been collected by someone else?
Descriptive vs. experimental : Will you take measurements of something as it is, or will you perform an experiment?

Second, decide how you will analyze the data .

For quantitative data, you can use statistical analysis methods to test relationships between variables.
For qualitative data, you can use methods such as thematic analysis to interpret patterns and meanings in the data.

Methods for collecting data, examples of data collection methods, methods for analyzing data, examples of data analysis methods, other interesting articles, frequently asked questions about research methods.

Data is the information that you collect for the purposes of answering your research question . The type of data you need depends on the aims of your research.

Qualitative vs. quantitative data

Your choice of qualitative or quantitative data collection depends on the type of knowledge you want to develop.

For questions about ideas, experiences and meanings, or to study something that can’t be described numerically, collect qualitative data .

If you want to develop a more mechanistic understanding of a topic, or your research involves hypothesis testing , collect quantitative data .


Qualitative		to broader populations. .
Quantitative		.

You can also take a mixed methods approach , where you use both qualitative and quantitative research methods.

Primary vs. secondary research

Primary research is any original data that you collect yourself for the purposes of answering your research question (e.g. through surveys , observations and experiments ). Secondary research is data that has already been collected by other researchers (e.g. in a government census or previous scientific studies).

If you are exploring a novel research question, you’ll probably need to collect primary data . But if you want to synthesize existing knowledge, analyze historical trends, or identify patterns on a large scale, secondary data might be a better choice.


Primary	.	methods.
Secondary

Descriptive vs. experimental data

In descriptive research , you collect data about your study subject without intervening. The validity of your research will depend on your sampling method .

In experimental research , you systematically intervene in a process and measure the outcome. The validity of your research will depend on your experimental design .


Descriptive		. .
Experimental

Prevent plagiarism. Run a free check.

Research methods for collecting data
Research method	Primary or secondary?	Qualitative or quantitative?	When to use
	Primary	Quantitative	To test cause-and-effect relationships.
	Primary	Quantitative	To understand general characteristics of a population.
Interview/focus group	Primary	Qualitative	To gain more in-depth understanding of a topic.
Observation	Primary	Either	To understand how something occurs in its natural setting.
	Secondary	Either	To situate your research in an existing body of work, or to evaluate trends within a research topic.
	Either	Either	To gain an in-depth understanding of a specific group or context, or when you don’t have the resources for a large study.

Your data analysis methods will depend on the type of data you collect and how you prepare it for analysis.

Data can often be analyzed both quantitatively and qualitatively. For example, survey responses could be analyzed qualitatively by studying the meanings of responses or quantitatively by studying the frequencies of responses.

Qualitative analysis methods

Qualitative analysis is used to understand words, ideas, and experiences. You can use it to interpret data that was collected:

From open-ended surveys and interviews , literature reviews , case studies , ethnographies , and other sources that use text rather than numbers.
Using non-probability sampling methods .

Qualitative analysis tends to be quite flexible and relies on the researcher’s judgement, so you have to reflect carefully on your choices and assumptions and be careful to avoid research bias .

Quantitative analysis methods

Quantitative analysis uses numbers and statistics to understand frequencies, averages and correlations (in descriptive studies) or cause-and-effect relationships (in experiments).

You can use quantitative analysis to interpret data that was collected either:

During an experiment .
Using probability sampling methods .

Because the data is collected and analyzed in a statistically valid way, the results of quantitative analysis can be easily standardized and shared among researchers.

Research methods for analyzing data
Research method	Qualitative or quantitative?	When to use
	Quantitative	To analyze data collected in a statistically valid manner (e.g. from experiments, surveys, and observations).
Meta-analysis	Quantitative	To statistically analyze the results of a large collection of studies. Can only be applied to studies that collected data in a statistically valid manner.
	Qualitative	To analyze data collected from interviews, , or textual sources. To understand general themes in the data and how they are communicated.
	Either	To analyze large volumes of textual or visual data collected from surveys, literature reviews, or other sources. Can be quantitative (i.e. frequencies of words) or qualitative (i.e. meanings of words).

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

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If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

Chi square test of independence
Statistical power
Descriptive statistics
Degrees of freedom
Pearson correlation
Null hypothesis
Double-blind study
Case-control study
Research ethics
Data collection
Hypothesis testing
Structured interviews

Research bias

Hawthorne effect
Unconscious bias
Recall bias
Halo effect
Self-serving bias
Information bias

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

The research methods you use depend on the type of data you need to answer your research question .

If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Methods are the specific tools and procedures you use to collect and analyze data (for example, experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

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What Is a Research Design | Types, Guide & Examples
Data Collection | Definition, Methods & Examples

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Empirical Research

First Online: 08 May 2024

Cite this chapter

Claes Wohlin 7 ,
Per Runeson 8 ,
Martin Höst 9 ,
Magnus C. Ohlsson 10 ,
Björn Regnell 8 &
Anders Wesslén 11

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This chapter presents a decision-making structure for determining an appropriate research design for a specific study. A selection of research approaches is introduced to help illustrate the decision-making structure. The research approaches are described briefly to provide a basic understanding of different options. Moreover, the chapter discusses how different research approaches may be used in a research project or when, for example, pursuing PhD studies.

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The term “investigation” is used as a more general term than a specific study.

It is sometimes also referred to as a review or a code review, if reviewing code. However, we have chosen to use the term “inspection” to avoid mixing it up with a systematic literature review.

Latin for “in the glass” and refers to chemical experiments in a test tube.

Latin for “in life” and refers to experiments in a real environment.

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Empirical Research: Definition, Methods, Types and Examples
Empirical research is defined as any research where conclusions of the study is strictly drawn from concretely empirical evidence, and therefore "verifiable" evidence. This empirical evidence can be gathered using quantitative market research and qualitative market research methods. For example: A research is being conducted to find out if ...
What Is Empirical Research? Definition, Types & Samples in 2024
II. Types and Methodologies of Empirical Research. Empirical research is done using either qualitative or quantitative methods. Qualitative research Qualitative research methods are utilized for gathering non-numerical data. It is used to determine the underlying reasons, views, or meanings from study participants or subjects.
What is empirical research: Methods, types & examples
Empirical research methods are used when the researcher needs to gather data analysis on direct, observable, and measurable data. Research findings are a great way to make grounded ideas. Here are some situations when one may need to do empirical research: 1. When quantitative or qualitative data is needed.
Defining Empirical Research— Types, Methods, and Examples
Research. Defining Empirical Research— Types, Methods, and Examples. Empirical research is a research methodology that uses experiences and verifiable evidence to reach conclusions. Derived from the Greek word ' empeirikos,' which means experience, empirical research is based on believing only what can be seen, experienced, or verified.
Empirical Research: Defining, Identifying, & Finding
Empirical research methodologies can be described as quantitative, qualitative, or a mix of both (usually called mixed-methods). Ruane (2016) (UofM login required) gets at the basic differences in approach between quantitative and qualitative research: Quantitative research -- an approach to documenting reality that relies heavily on numbers both for the measurement of variables and for data ...
What is Empirical Research? Definition, Methods, Examples
Empirical research is characterized by several key features: Observation and Measurement: It involves the systematic observation or measurement of variables, events, or behaviors. Data Collection: Researchers collect data through various methods, such as surveys, experiments, observations, or interviews.
Empirical research
A scientist gathering data for her research. Empirical research is research using empirical evidence.It is also a way of gaining knowledge by means of direct and indirect observation or experience. Empiricism values some research more than other kinds. Empirical evidence (the record of one's direct observations or experiences) can be analyzed quantitatively or qualitatively.
Empirical Research
This book introduces readers to methods and strategies for research and provides them with enough knowledge to become discerning, confident consumers of research in writing. Topics covered include: library research, empirical methodology, quantitative research, experimental research, surveys, focus groups, ethnographies, and much more.
Empirical Research: A Comprehensive Guide for Academics
Tips for Empirical Writing. In empirical research, the writing is usually done in research papers, articles, or reports. The empirical writing follows a set structure, and each section has a specific role. Here are some tips for your empirical writing. 7. Define Your Objectives: When you write about your research, start by making your goals clear.
Methods
Since the "Methods" section describes how the research is being conducted, it is probably the most important section for identifying empirical research. It is where you are likely to find many criteria, including the. Design, Methodology, and; Sample. The Methods section is also connected to how to recreate the study. By providing sufficient ...
What is Empirical Research? Definition, Types, and More
Empirical research is a type of study that relies on observing and measuring real-life phenomena as directly witnessed by the researcher. The collected data can be analyzed in relation to a theory or hypothesis, but the conclusions are grounded in actual experiences. ‍.
What is Empirical Research Study? [Examples & Method]
Empirical research is a type of research methodology that makes use of verifiable evidence in order to arrive at research outcomes. In other words, this type of research relies solely on evidence obtained through observation or scientific data collection methods. Empirical research can be carried out using qualitative or quantitative ...
Definition, Types and Examples of Empirical Research
In empirical study, conclusions of the study are drawn from concrete empirical evidence. This evidence is also referred to as "verifiable" evidence. This evidence is gathered either through quantitative market research or qualitative market research methods. An example of empirical analysis would be if a researcher was interested in finding ...
Empirical Research in the Social Sciences and Education
Another hint: some scholarly journals use a specific layout, called the "IMRaD" format, to communicate empirical research findings. Such articles typically have 4 components: Introduction: sometimes called "literature review" -- what is currently known about the topic -- usually includes a theoretical framework and/or discussion of previous studies
Meaning of Empirical Research (Methods, Types, and Examples)
Meaning of Empirical Research (Methods, Types, and Examples) Data-informed decisions are critical to a successful business. Research is the first step in collecting data. This video breaks down two main types of research: applied and fundamental research. Research is a vital part of most industries, and it typically involves a systematic ...
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Identifying & Finding Empirical Articles
Definition of an empirical study: An empirical research article reports the results of a study that uses data derived from actual observation or experimentation. Empirical research articles are examples of primary research. Parts of a standard empirical research article: (articles will not necessary use the exact terms listed below.) Abstract...
What is empirical research? (Plus types and methods)
Empirical research is one technique that many people use when identifying problems to obtain specific, measurable results. This form of research helps gather data that inform product development, increase employee retention rates and boost customer satisfaction. In this article, we define empirical research, explore how to use it effectively ...
Research Methods
To analyse data collected in a statistically valid manner (e.g. from experiments, surveys, and observations). Meta-analysis. Quantitative. To statistically analyse the results of a large collection of studies. Can only be applied to studies that collected data in a statistically valid manner. Thematic analysis.
Research Methods
Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design. When planning your methods, there are two key decisions you will make. First, decide how you will collect data. Your methods depend on what type of data you need to answer your research question:
Empirical Research
The overall objective of this chapter is to introduce empirical research. More specifically, the objectives are: (1) to introduce and discuss a decision-making structure for selecting an appropriate research approach, (2) to compare a selection of the introduced research methodologies and methods, and (3) to discuss how different research methodologies and research methods can be used in ...
Empirical Research: Definition, Methods, Types and Examples ...
Empirical Research: Definition, Methods, Types and Examples | QuestionPro - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
Emperical Research, Definitions, Methods, Types AND Examples
Empirical research: Definition. Empirical research is defined as any research where conclusions of the study is strictly drawn from concretely empirical evidence, and therefore "verifiable" evidence. This empirical evidence can be gathered using quantitative market research and qualitative market research methods. For example: A research is ...

Empirical Research: Definition, Methods, Types and Examples

Empirical research: Definition

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1. When quantitative or qualitative data is needed

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1. Define the research question

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Defining Empirical Research— Types, Methods, and Examples

Types of Empirical Research

1. Quantitative Empirical Research

2. Qualitative Empirical Research

Research Methods Using Empirical Evidence

Quantitative Research Methods

1. Survey research

2. Experimental research

3. Correlational research

4. Longitudinal study

5. Cross-sectional

6. Casual comparison

Qualitative Research Methods

2. Observational method

3. One-on-one interview

4. Focus groups

5. Text analysis

Examples of Empirical Research

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What is Empirical Research? Definition, Methods, Examples

What is Empirical Research?

Characteristics of Empirical Research

Importance of Empirical Research

How to Conduct Empirical Research?

1. Select a Research Topic

2. Formulate Research Questions

3. Review Existing Literature

4. Define Variables

Empirical Research Design

Types of Empirical Research

Experimental Design

Observational Design

Survey Design

Case Study Design

Qualitative vs. Quantitative Research

Data Collection for Empirical Research

Sampling Methods

Data Collection Instruments

Data Collection Procedures

Ethical Considerations

Empirical Research Data Analysis

Data Preparation

Descriptive Statistics

Inferential Statistics

Qualitative Data Analysis

Data Visualization

How to Report Empirical Research Results?