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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) Third Edition
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research being undertaken.
Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, this third edition of Questionnaire Design also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research.
- ISBN-10 0749467797
- ISBN-13 978-0749467791
- Edition Third
- Publisher Kogan Page
- Publication date June 3, 2013
- Language English
- Dimensions 6 x 1 x 9 inches
- Print length 296 pages
- See all details
Editorial Reviews
About the author.
Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup.
Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design , and co-author of An Introduction to Market & Social Research , also published by Kogan Page.
Product details
- Publisher : Kogan Page; Third edition (June 3, 2013)
- Language : English
- Paperback : 296 pages
- ISBN-10 : 0749467797
- ISBN-13 : 978-0749467791
- Item Weight : 15.4 ounces
- Dimensions : 6 x 1 x 9 inches
- #1,184 in Business Marketing
- #1,557 in Market Research Business (Books)
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COMMENTS
Developing a Questionnaire: 2nd Edition is a comprehensive guide to the successful design and implementation of questionnaires as a research method. It covers: - how, why and when to...
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research.
A new and updated definitive resource for survey questionnaire testing and evaluation. Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, …. Show all.
23. 57. From the brand. We connect people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
Questionnaire Research: A Practical Guide. • Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and...
Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research being undertaken.