How to Start Your Own Educational Learning Center

According to Global Industry Analysts, the private learning and tutoring market is experiencing rapid growth; it's on pace to become a $227.2 billion industry by 2022. Starting your own educational learning center allows you to get involved with a business trend that is headed in the right direction. Starting an educational learning center also gives you the chance to make a difference in the lives of children every day. Before opening an educational learning center, several steps must be completed.

education center business plan

Write a Detailed Business Plan

Include information about whether you plan on buying into a franchise or starting your own independent business. Evaluate the competition and create some financial projections for your business as well.

Get Startup Funding

For this process, pursue funding from investors or by getting a loan from a commercial lender. When working with a lender, the money must be paid back at some point. If you bring on investors, your future profits must be shared. Both investors and lenders require a copy of your business plan before they will think about giving you the money you need.

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Find a place that is convenient for parents to drop off their children. For example, locate your center relatively close to a school or a residential area. Get a building that has rooms for several classes, a computer area and possibly a play area.

Hire Teachers or Tutors

Hire individuals who have been certified by the National Tutoring Association. This helps lend your institution some credibility with parents.

Buy the Equipment

This includes books, computers, desks, chairs, chalkboards, educational toys and videos. If you get involved with a franchise, a list of necessary materials is provided. If not, buy the materials that you need according to your business plan.

Promote Your Business

Offer an introductory price or promotion so that more customers sign up initially. Consult with local schools to see if they will allow you to pass out fliers or be mentioned in the school bulletin. Advertising in the newspaper, on the radio and on television in your area helps get the word out about your business also.

Utilize Digital Marketing Techniques

Although local advertising is a great way to get the word out about your new learning center, digital marketing allows you to reach new customers much more quickly. Social media specifically gives satisfied clients a place to post testimonials, while also allowing the company to post about current discounts or the addition of new tutoring courses.

  • National Tutoring Association: Homepage
  • Huntington Franchise: Homepage
  • Career Trend: How to Start a Learning Center
  • Profitable Venture: Starting a Learning Center Business – A Complete Guide
  • Purchase property and general liability insurance for your business. Setting up a corporation or a limited liability company helps you avoid being held personally responsible for any business occurrences.

Luke Arthur has been writing professionally since 2004 on a number of different subjects. In addition to writing informative articles, he published a book, "Modern Day Parables," in 2008. Arthur holds a Bachelor of Science in business from Missouri State University.

How to Start Your Own Educational Learning Center

by La Vera Frazier

Published on 26 Sep 2017

Education centers and tutoring programs are supplements to in-class learning. These services offer students, elementary through college, one-on-one attention that teachers often cannot. A large number of colleges have a free educational learning center available on campus; some middle and high schools offer free after-school tutoring. However, there are several fee-based educational learning centers, such as Sylvan Learning and Huntington Learning Center, with locations across the nation. They are a few simple steps to starting your own educational learning center.

Write a business plan. This plan will help you define the objective and focus of your business. Resources such as Business Plan Pro and Bplans.com have templates and examples for writing business plans for starting educational business plans. In your business plan, you will address questions, such as “What services will I offer?” and “Where will the tutoring take place?”

Register your business with the IRS. All business should apply for an EIN (employee identification number) on the IRS website. The process is free, and you can submit the application online. Your EIN is required for filing for a business license.

Apply for business permits and licenses. The exact process and requirements vary from state to state -- contact your local small business authority for details on how to register your educational business with your state. Some states may require educational and tutoring businesses to have special certifications or permits; however, other states, such as South Carolina, do not. The Small Business Administration website has a complete list of state business licensure offices that will be able to identify the licensing requirements for your specific state (see Resources).

Speak with a representative from a bank of your choice about setting up a business banking account. Many banks offer free business checking accounts to small businesses. You can then link this bank account to a small business' financial service such as Quick Books Pro, American Express Open or PayPal to enable you to have greater control over your businesses finances. Many of these services allow you to accept credit cards and checks online, as well as send and receive payments online.

Find tutors. Starting out, you may be the business only tutor; however, your tutoring specialties may only be, for example, science and math. Recruiting other tutors with different tutoring specialties will help your tutoring service become more competitive. Ask for permission to advertise tutoring positions at local high schools, colleges and businesses where you can find individuals with experience in diverse tutoring specialties. For example, a senior pre-med college student may be qualified to tutor in biology. A registered nurse may be qualified to tutor a nursing student preparing for her boards. Be sure to set up a payment schedule for your tutors. For example, if a tutor signs your terms of agreement, you will pay him half of the profits that you earn from his services.

Finalize your pricing and terms. The amount that you can reasonably charge for your services will depend on the qualification of your instructors and tutors. For example, Master's-educated tutors usually charge $40 to $75 per hour – depending on the subject material. Tony Aitken, author of "The Wealthy Tutor," suggests that you establish terms, such as requiring clients to purchase a minimal number of hours upfront. For your legal protection, always sign an agreement with your client concerning your pricing and terms.

Find a facility for your educational learning center. Starting out, you may not have enough money to purchase or rent your own facility; however, you may be able to come to an agreement with a local church or community center to allow you to operate your learning center from their facility. However, if you do purchase a facility for your learning center, be sure to check with your local zoning office for requirements for operating your center from your chosen location. You can also offer in-home tutoring, meaning your tutors will travel to your client's home for the tutoring session. Another option, is library tutoring, meaning your tutors will meet their clients at a local library. This option provides a neutral location for both parties and a free alternative for you.

Start advertising. You can setup up a website or Facebook account to spread the word about your services. Facebook is a popular form of advertising because many students already use it and it is free for businesses to create a page. You can also ask local schools and colleges for permission to post fliers and posters advertising your business on their campuses. Be sure that any printed material you distribute is on letterhead paper – meaning that the header includes your business name, contact information and logo (if you have one). Business cards are handy for distributing to potential clients. Many of these business and advertising materials can be purchased via print shops, such as Kinko’s or Vista Print.

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School Business Plan Template

Written by Dave Lavinsky

private school business plan

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a School Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a School

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the school industry.
  • Discuss the type of school you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

  • Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
  • Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
  • Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
  • Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

  • How big is the school industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of students do they serve?
  • What type of school are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide specialized instruction, either in subject or in method?
  • Will you offer courses or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

ProfitableVenture

How to Start a Learning Center Business

By: Author Tony Martins Ajaero

Home » Business ideas » Education Industry

Do you want to start a learning center? If YES, here is a complete guide to starting a learning center business with NO money and no experience plus a  sample learning center business plan template.

Education is and will always be an on-going affair. In fact no one is above learning. This is one of the major reasons why the quest for knowledge would continue to be on the increase. The Learning centre business is a viable business and experts would continue to preach its potency.

Learning centres are most times built to provide easy access to an institution or group of institutions and to assist learners who may experience difficulty in completing assignments and courses because they lack access to educational resources, ICT, tutoring and guidance.

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A lot of books have discussed the importance of learning centres, and the presence of learning centres in a community may also financially benefit students as they will not need to travel to urban areas and thus avoid the loss of income they would incur if they had to frequently travel to a major centre.

Also from a political perspective, all citizens need access to educational opportunities, not just those in selected urban areas. This simply explains the importance of learning centres to the common man.

When planning to start this business, note that a learning centre should be designed to meet the needs of learners and to support their efforts as they strive for educational success.

Furthermore, space must be provided for asynchronous and synchronous learning activities, social interaction, and administration. If you really are determined to start a leaning centre, then you may want to hold on to the information below;

Steps to Starting a Learning Center Business

1. understand the industry.

Industry reports have shown that majority of revenue in this industry comes from tuition or program fees. Gross profits tend to range from 60-90% depending on geographical location and subject matter, and net profit averages between 2-10%.

Also as businesses within the industry have grown, they have realized some benefits to scale, but with that growth have often come a difficulty finding qualified instructors.

Experts believe that online training resources, programs and even mobile apps have traditionally been a challenge to the industry, but in recent years, successful educational service providers have found ways to make use of this technology to their great advantage.

Not only are these tools helping students learn in new and exciting ways, but they are helping providers manage students, administrative functions and source material distribution more efficiently.

The growth in this industry is in part attributed to the growing global competitive landscape for higher education, and also greater recognition of the value of trade schools. Many folks are realizing that the cost of a college education can saddle a person for life – and are opting to skip college, learn a trade and start making money faster and with less debt.

The general educational services market is large and growing with multiple types of opportunities available for any focused entrepreneur.

Reports have it that there are over 100,000 establishments in the private Education Service industry; almost 200,000 when including local, state and federal government institutions; combined, this industry employs over 3.5 million people.

Also on the private side, the industry is largely fragmented – the fifty largest companies represent just 30% of the total revenue in the industry. Reports also stated that just last year alone, there were 55 million students attending school in grades K-12, all of whom are potential clients for learning services.

Note that business opportunities in the learning centres industry are not limited to tutoring school age kids in subjects like math and science – opportunities abound in childcare and early education, career education, art, dance, adult language, test preparation and even driving.

2. Conduct Market Research and Feasibility Studies

  • Demographics and Psychographics

Starting a learning centre gives you the opportunity to offer educational lessons to students of all ages regarding any special skill sets that you have.

Note that a good successful learning is flexible because your students will have very different needs: some are struggling with classes in school, some are studying for college entrance exams, and others may be adult learners who need to master certain skills to benefit their employment.

We strongly believe that this business is ideal for current and former teachers, which is why many teachers begin their learning business as a part-time job. For you to be able to do this business, you must be a people person as most of the business is aimed at direct interaction with others. It helps to be good with children of all ages as they comprise the vast majority of your customers.

It is also important to state that the best customers for a learning centre are regular ones. This is because you are charging an hourly fee (and should not really be charging any other kinds of fees on top of that), some of your best customers will be those whose parents are trying to help them succeed with a subject in school.

Note that if they reach out to you early enough, your learning centre might be taking them for a semester or two—anywhere between 16 and 32 weeks. But apart from that, some of your best customers will be college students and adult learners as these are the groups that realize those sessions with you are an investment.

3. Decide Which Niche to Concentrate On

You should know that learning centres work with people of all ages, helping them acquire educational skills they lack. Estimates have shown that the private learning and tutoring market is experiencing rapid growth; it is on pace to become a $100 billion industry in 2017.

Have it in mind that starting an educational learning centre gives you the opportunity to get involved with a business trend that is headed in the right direction.

This business also gives you the opportunity to make a difference in the lives of children every day. But before opening an educational learning centre, several steps must be completed. One of these steps is to choose a specific niche. Niches available on this industry may include;

  • Science learning centre
  • Art learning centre
  • Communication centre
  • Drama centre
  • Math centre
  • Middle school students centre
  • High school students centre
  • College students centre
  • Professional education centres
  • Learning centre for the disable
  • Online learning centre

The Level of Competition in the Industry

We believe that the revenue for the Learning Centre industry has contracted steadily in the past five years. States have struggled to fund industry centres since the recession, a lot of which rely heavily on public funding. Also declining workforce participation reduced demand for learning centre services over the period, leading to the closure of a lot of businesses in the industry.

Even though a lot of parents will return to the workforce in the next five years, state budgetary issues will persist, and the industry is expected to continue its decline through 2022. But note that a lot of private businesses in the industry will grow due to higher levels.

It is also very important to state that the industry shows low market share concentration, with only one single operator claiming more than 5.0% of industry revenue. Businesses in the industry tend to service local markets and as such, do not experience significant expansion.

We believe this is especially true for learning centres that rely on government funding. Just in New York state alone, as much as 279 programs are listed as accredited by the National Association for the Education of Young Children. Low market share concentration is expected to continue going forward in the industry.

4. Know Your Major Competitors in the Industry

  • Sylvan Learning Centres
  • Eye level learning centre
  • American learning centre
  • Centre for teaching excellence
  • STEM Centre USA
  • Creative kids learning centre
  • Little learning schools
  • Oxford learning
  • Huntington Learning Centre
  • Challenger learning centre

Economic Analysis

Have it in mind that the Business model for a Learning Centre business is very straightforward: you typically charge clients a fixed hourly fee. This fee should accurately represent both your education and experience in the chosen field while taking into account the average price of your competition in the area.

Also to an extent, the size of a Learning Centre business is limited by its nature. It is very much possible for a successful tutor to eventually start this business with multiple tutors as employees, but it needs large amounts of additional time, funds, and licenses, and a lot of learning centre owners enjoy their business because it has a low overhead and they maintain schedule flexibility and business autonomy.

It is also important that you understand the success of your learning centre business is entirely dependent on your hourly rate and the number of students you have at any given time. For example, if you stay relatively busy, tutoring for 30 hours a week and charging a minimum of $30 per hour, your annual wages would be $46,800 gross income.

This literally jumps to $62,400 gross income, though, if you charge $40 per hour. Obviously, that amount can go higher with more hours and/or a higher hourly charge, but we advise that you should be mindful of the season: summer typically has much fewer students than other seasons because your primary clients—students-are mostly out of school.

5. Decide Whether to Buy a Franchise or Start from Scratch

Indeed you must have noted that starting your own company is a daunting task, especially if you are looking at the final goal instead of the step in front of you. One of the first decisions you will have to make is whether to start your own business from scratch or invest in an existing franchise. So here are four reasons to consider before buying a learning centre franchise.

  • Working with a proven business model
  • Building for the Future with Fulfilling Work
  • Brand recognition and marketing support
  • Support for Yourself While You Support Others

6. Know the Possible Threats and Challenges You Will Face

Learning centres are always in demand. They are needed to help students keep up with material presented in class as well as stimulate the minds of gifted students. Also a lot of individuals need learning centres to help them pass important examinations or prepare for advanced education.

You need adequate planning to be able to survive in this business, but you can typically start out on a budget and gradually expand your business over time. Here are a few challenges of starting a learning centre;

  • Developing your curriculum
  • Registering your learning centre as a company
  • Renting space
  • writing a business plan
  • Choosing a suitable marketing strategy

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

Starting a learning centre that will cater for students is a serious business so the legal entity you choose will go a long way to determine how big you want the business to grow.

No doubt choosing a legal entity for your business can be a bit challenging, but since you will be working with individual students and probably huge educational institutions, we advise that you incorporate your business as a legal body because it may be difficult for you to get their attention if they know you are running the business as a private individual, not a corporate firm. Advantages incorporating your business include…

  • Protecting your personal assets
  • Have Easier Access to Capital
  • Enhancing Your Business’ Credibility
  • Perpetual Existence
  • Gain anonymity

8. Choose a Catchy Business Name

  • Success Approach
  • Red Apple Teaching
  • Lively learning Centre
  • Brilliant Minds
  • Click Studies
  • Club Z! Centre
  • Intelligent Learning Centre
  • Educational Endeavours
  • Revolving Tutoring
  • Science centre
  • Maths Legends
  • Main stone Learning Centre
  • Ivy League centre
  • Learning crib
  • Special Kids
  • Clean Step Academy
  • NYC Private centre
  • Over Achievers Academy
  • Future legends
  • Precision Academy
  • Chicago Test Prep
  • Tertiary Education
  • Simple minds
  • Lecture Point
  • Friday Educational Group
  • Detroit Learning
  • Premium centre
  • The Study Shack
  • Learning Company
  • Academic Doctor
  • Education And More

9. Discuss with an Agent to Know the Best Insurance Policies for You

When starting this business, you need to cover yourself as a business owner from potential lawsuits by purchasing business insurance. But right before you purchase insurance, you must first have a solid business plan that states your risks as a business owner and how you plan to cover those risks.

Have it in mind that not all of your risks as a business owner can be covered simply by purchasing a basic insurance policy. You must first know what your risks are.

This is why to identify the risks of your business you can simply consult with an attorney or even an insurance professional. Note that the risks for a learning centre business can be very huge because of the many different exposures involved with your business activities.

But before paying costly fees for an attorney’s advice, we can at least help you to identify some of the potential claims that could arise and which insurance coverage would protect you in the event of a claim. There are a number of risk management controls you can put in place:

  • Privacy Statement
  • Information Security Policy (you can find some great templates for Information Security policies on SANS website)
  • Customer Contract Revision Provisions
  • Standard Customer Contracts
  • Standard Agreements for Vendors
  • Recall Plan
  • Vendor Certification Process
  • Quality Control Program
  • Obtaining Customer signatures on each phase of the project

Insurance Policy You Will Need May Include;

  • General Liability Insurance
  • Professional Liability Insurance
  • Workers Compensation Insurance
  • Commercial Auto Liability Insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

When organising or planning your learning centre business, you should also consider going for intellectual property protection to be able to protect your intellectual property.

Filing for intellectual property protection for your Educational Consultancy Firm goes beyond protecting your company’s logo and other documents, but also protecting your investments, patents and of course the name of your company.

If you want to file for intellectual property protection and also register your trademark in the United States, then you are expected to begin the process by filing an application with the USPTO. The final approval of your trademark is subjected to the review of attorneys as required by the USPTO.

11. Get the Necessary Professional Certification

Learning centres are independent academic units within colleges and universities that exist to give support services, and to aid teaching faculties to improve their teaching and professional development. Note that they may also provide learning support services for students depending on the individual institution.

For you to be able to remain relevant in the industry, you need to keep staying current with industry trends and certifications, some of which are;

  • Learning Centre Leadership Certification
  • Certified Training and Development Professional (CTDP)
  • Institute of teaching and development certification
  • LCE Certification
  • ATD Certification
  • Certified Professional in Learning and Performance (CPLP)

12. Get the Necessary Legal Documents You Need to Operate

When starting this business, you need to register your business with the IRS. All businesses should apply for an EIN (employee identification number) on the IRS website. The process is free, and you can submit the application online. Your EIN is required for filing for a business license.

The exact process and requirements for applying for business license differ from state to state, so you should contact your local business authority for details on how to register your learning centre business in your state.

Note that some states may need you to have special certifications or permits, but other states like South Carolina, do not. These are some of the basic legal documents that you are expected to have in place if you want to legally run your own learning centre business in the United States of America;

  • Certificate of Incorporation
  • Business License and Certification
  • Business Plan
  • Non – disclosure Agreement
  • Employment Agreement (offer letters)
  • Operating Agreement for LLCs
  • Insurance Policy
  • Consulting contract documents
  • Online Terms of Use
  • Online Privacy Policy Document
  • Apostille (for those who intend operating beyond the United States of America)

13. Raise the Needed Startup Capital

When looking to secure funds for your learning centre, we strongly advise that you pursue funding from investors or by getting a loan from a commercial lender. When working with a lender, the money must be paid back at some point. If you bring on investors, your future profits must be shared.

Note that both investors and lenders need a copy of your business plan before they will think about giving you the money you need. Ways to finance your learning centre may include…

  • Debt Financing
  • Personal savings
  • Raising money from investors and business partners
  • Applying for Loan from your Bank
  • Pitching your business idea and applying for business grants and seed funding from donor organizations and angel investors

14. Choose a Suitable Location for your Business

In this business, the size, layout, location and appearance should all boost your centre operations while respecting zoning and environmental regulations. We all know that facilities come in a wide variety of shapes and prices, which is why you need to know what your needs are and how much you can afford to pay.

If you have worked on a business plan, you probably know the amount you can spend on rent or a mortgage, utilities and taxes.

We strongly believe that a cash-flow analysis will aid you know whether you can afford to purchase a commercial property or if renting is your only viable option. Things to consider when choosing a suitable location for your learning centre include;

  • If it’s the right location
  • Does it require modification?
  • Tax and infrastructure
  • Allowing for future growth
  • Separate your needs from your wants

15. Hire Employees for your Technical and Manpower Needs

Staffing a learner centre with appropriately qualified individuals can be a significant challenge, but you should know that quality staff is key to the centre’s success.

Note that in order to help learners succeed and take responsibility for their learning, learning centre staff must be able to encourage students, provide a safe environment in which students are treated with respect, and offer reasonable and ethical support that is mindful of students’ privacy.

Have it in mind that your learning centre staff must be intrinsically motivated to help others. Indeed it can be difficult to find individuals with the necessary people and technical skills to staff learning centres. Yet preference should be given to selecting staff who display above-average people skills.

Since the successful operation of today’s learning centres involves ICTs, it is essential that learning centre staff know how to use them.

Individuals who are organized, technologically inclined or savvy, and have basic accounting skills may help make sure that the centre runs successfully. Then funds would be handled by a central organization or via mobile phone money-transfer software so that learning centre staff will not be tempted by corruption or get susceptible to robberies.

Note that immediately learning centre staff are hired, they must be informed about the institution’s programs, its admission and registration procedures as well as the services that are offered or could be offered at the centre. We believe that the key role for staff would be obtaining feedback from students and forwarding it to institutional personnel as well as tracking whether or not students’ concerns have been addressed.

The two-way capability of today’s technology has allowed the world to come to the learner and the learner to reach out beyond his or her environment. Note that technology has become an essential component of today’s educational system.

We believe that it can facilitate effective and efficient communication and help students to obtain the information they need to succeed.

We also believe that the mere presence of ICTs will not make sure that people learn; people must be shown how to use ICTs so as to obtain the information they seek and to analyse what they find. Without much word, the information and the procedures involved in seeking information must be in a language that people can understand.

Currently, 57% of the Internet is in the English language while only 16% of the world’s 7 billion people speak any English at all.

Wikipedia, for example, offers its content in 286 different languages. Note that the success of any educational program involving technology is highly dependent on the capabilities, confidence and enthusiasm of the staff at the learning centre.

This simply means there is a need to ensure that learning centre staffs are able to use the technology and to re-orient learners who may be accustomed to traditional classroom instructional methods.

The Service Delivery Process of the Business

We all know that University professors, part-time instructors, or teaching assistants approach teaching as experts in their field, but it doesn’t in any way guarantee success in teaching, as teaching expertise is entirely a different matter. We believe that a lot of instructors have not been trained in teaching methods, and may have difficulties passing contents and concepts to students, who are relative laymen in the field.

We also believe that novice students approach the information and contents in a course in a much different way than expert teachers, and teachers may not know the conceptual divide between them and their students.

Meaning that most time novice students may perceive the contents of lectures and textbooks as large amounts of information, rather than as meaningful concepts, in contrast to experts, who can naturally see the materials as coherent and meaningful due to years of expertise.

Also individuals who depend on traditional teacher-centred methods such as pure lecture may inadvertently subject students to an information dump, or fail to flow with students at a conceptual level, leaving students unable to learn or retain information in a meaningful way and approach.

16. Write a Marketing Plan Packed with ideas & Strategies

Indeed the presence of a learning centre in a particular location does not mean that it will be used. That is because learning centres, institutions, and programs must be marketed and the benefits of the centre proactively sold.

We all know that marketing strategies could emphasize the need for life-long learning or the potential impact the centre could have on members of the public once they become aware of new ideas and developments beyond their location.

Even though individuals may understand the gain of an educational program, they may not be able to pay for the program in the traditional manner.

Instead of making one large payment upfront for each semester or academic year, learning centres might consider implementing pay-as-you go models, where students only pay for one course at a time or pay hourly. Things to have in mind when developing a marketing plan for your learning centre may include;

  • Determine conditions for success
  • Ascertain the amount people are willing to pay
  • Establish partnerships
  • Find managers
  • Differentiate service

17. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

Have it in mind that the primary path to a more profitable Learning centre is more students, and the primary path to more students is more advertising. In addition to the previously-mentioned advertising via print, television, social media, and networking with local schools and community centres, you might consider offering free workshops or seminars at local schools and colleges.

We believe this will help you both advertise your services and demonstrate your value to potential customers. You should also consider guest publishing on educational blogs or blogs related to your field—this will indeed help you become more of an established name when someone is looking for more specialized instruction. Other things to bear in mind may include;

  • Motivate your students
  • Employ two-stage implementation process
  • Develop entrepreneurial skills
  • Use open educational resources

Business Plan Template for Education

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Starting or expanding an educational venture can be an exciting yet challenging endeavor. To ensure that your goals are clearly defined and your strategies are solid, you need a comprehensive business plan. That's where ClickUp's Business Plan Template for Education comes in!

This template is perfect for education institutions, entrepreneurs, or investors who want to outline their goals, strategies, and financial projections. With ClickUp's business plan template, you can create a roadmap for success and attract potential stakeholders to support your educational venture.

This template includes everything you need to:

  • Define your educational goals and mission
  • Develop strategies for growth and sustainability
  • Create financial projections and budgets
  • Outline marketing and outreach plans
  • Identify potential risks and mitigation strategies

Don't miss out on the opportunity to bring your educational vision to life. Get started with ClickUp's Business Plan Template for Education today!

Business Plan Template for Education Benefits

A business plan template for education offers a multitude of benefits to education institutions, entrepreneurs, or investors looking to start or expand their educational ventures. Some of the key benefits include:

  • Providing a clear roadmap for success by outlining goals, strategies, and financial projections
  • Attracting potential stakeholders, such as investors or partners, by showcasing a well-thought-out plan
  • Ensuring alignment and focus by defining the mission, vision, and values of the educational enterprise
  • Analyzing market trends and competition to identify unique selling points and opportunities for growth
  • Guiding resource allocation and budgeting decisions to optimize financial sustainability
  • Facilitating communication and collaboration among team members and stakeholders
  • Supporting decision-making processes by evaluating risks and creating contingency plans
  • Enhancing credibility and professionalism for grant applications or funding proposals
  • Monitoring progress and tracking key performance indicators to measure success and make adjustments as needed.

Main Elements of Education Business Plan Template

ClickUp's Business Plan Template for Education provides all the essential elements to help you create a comprehensive and strategic roadmap for your educational venture:

  • Custom Statuses: Track the progress of your business plan with statuses such as Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Utilize custom fields like Reference, Approved, and Section to add important information and categorize different sections of your business plan.
  • Custom Views: Access different views to organize and analyze your business plan, including Topics view to focus on specific topics, Status view to track the progress of each section, Timeline view to visualize milestones and deadlines, Business Plan view for a holistic overview, and the Getting Started Guide view to help you navigate through the template.

With ClickUp's Business Plan Template for Education, you can streamline your planning process, collaborate with stakeholders, and ensure a clear path to success for your educational venture.

How To Use Business Plan Template for Education

If you're in the education industry and need to create a business plan, our Business Plan Template for Education can help guide you through the process. Follow these four steps to effectively use the template and create a comprehensive and actionable plan for your educational institution:

1. Define your vision and mission

Start by clearly articulating your vision and mission for your educational institution. What is the long-term goal you want to achieve? What values and principles will guide your organization? By clearly defining your vision and mission, you'll have a solid foundation for your business plan.

Use a Doc in ClickUp to brainstorm and outline your vision and mission statements.

2. Conduct market research

To create a successful business plan, you need to have a deep understanding of the market and the competitive landscape. Research trends in the education industry, analyze your target audience, and identify your unique selling points. This information will help you position your institution effectively and develop strategies to attract and retain students.

Use the Table view in ClickUp to organize and analyze your market research data.

3. Develop your curriculum and programs

The curriculum and programs you offer are crucial to the success of your educational institution. Define the courses and programs you will offer, outline the learning objectives, and design a comprehensive curriculum that aligns with industry standards and meets the needs of your target audience.

Create tasks in ClickUp to outline each course and program, assign responsible team members, and set deadlines.

4. Create a financial plan

A solid financial plan is essential for the sustainability and growth of your educational institution. Determine your startup costs, projected revenue, and operating expenses. Additionally, consider funding options, such as grants or investments, and create a budget that aligns with your financial goals.

Use Dashboards in ClickUp to track your financial projections, expenses, and funding options in one centralized location.

By following these four steps and utilizing our Business Plan Template for Education in ClickUp, you'll be well on your way to creating a comprehensive and actionable business plan for your educational institution.

Get Started with ClickUp’s Business Plan Template for Education

Education institutions, entrepreneurs, or investors who are looking to start or expand educational ventures can use the ClickUp Business Plan Template for Education to create a comprehensive and organized business plan.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan:

  • Use the Topics View to outline and organize the different sections of your business plan
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
  • Utilize the Timeline View to set deadlines and milestones for each section, ensuring timely completion
  • The Business Plan View provides a comprehensive overview of your entire plan, allowing you to review and make adjustments as needed
  • Create a Getting Started Guide View to provide step-by-step instructions for team members or stakeholders involved in the implementation of the plan
  • Customize the template by adding custom fields like Reference, Approved, and Section to provide additional information and categorization for each section
  • Update statuses and custom fields as you progress through the plan to keep everyone informed and ensure accountability.
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How to Start an Education Consulting Business

Below you will learn the key steps to starting an educational consulting firm.

Download the Ultimate Consulting Business Plan Template

10 Steps to Starting Your Own Educational Consulting Business

1. conduct market research to determine demand.

An important step to starting an educational consulting business is conducting market research. To begin, you must learn what services your clients want and how much they are willing to pay for them. There are two ways you can go about conducting this research:

  • Survey your target market . This can be done by conducting online surveys, conducting phone interviews, or sending out questionnaires.
  • Review the competition . Look at how other educational consultants are marketing their services and what services they offer. This will give you an idea of what services are in high demand and how you can differentiate yourself from the competition.

Once you have analyzed the survey data, determine which types of businesses are likely to hire you and how much they are willing to pay. Use this information to set your consulting prices.

Do You Need a Business Plan for Your Consulting Firm?

Growthink's Ultimate Consulting Business Plan Template allows you to quickly & easily create a professional business plan so you can:

  • Raise funding for your consulting firm (if needed)
  • More professionally organize and grow your consulting firm
  • Improve your marketing strategy so you attract more clients
  • Better your operational systems so you grow your business without burning out.

#1 Resource for Consulting Firms

2. Name Your Education Consulting Business

Once you have analyzed your market and determined what services clients want, it’s time to name your educational consultancy business. While naming a business can be difficult, there are a few rules of thumb to keep in mind:

  • Keep it Short : Your business name needs to be short enough for clients to remember and say.  
  • Keep it Relevant : Your business name should be relevant to the education services you offer and your target market’s needs.
  • Keep it Memorable : Using clever ideas and words, help your audience connect with your business.
  • Focus on Your Target Market :  Make sure that whoever sees or hears your company name understands who you are targeting as clients.

Read our article about choosing the right business name .

3. Choose Your Business Structure and Set-Up Your Company’s Legal Entity

As with any business, the type of legal entity you set up is critical.  After all, you want your company to be treated as a separate entity, not just an extension of yourself.  There are several types of structures in which you can start your own educational consulting business. Three popular options are sole proprietorship, S-corporation and LLC (limited liability company).

  • Sole Proprietorship :  A sole proprietorship is one in which the business and the owner are considered to be one entity. Therefore, you are personally responsible for all debts and liabilities your education consultancy business may incur. One benefit of this type of structure is that it’s easy to set up and there are no formal filings required.
  • S-Corporation : An S corporation is a type of C Corporation that was designed by the IRS to help small corporations minimize their paperwork while still gaining many of the tax benefits of incorporating. It also offers protection for business owners in case of lawsuits and other liabilities.
  • Limited Liability Company (LLC) :  An LLC is a structure in which the company is considered a separate legal entity from its owners. This means that the company is responsible for its own debts and liabilities. This type of structure offers protection for business owners in case of lawsuits.

Read our article comparing the most common consulting business structures .

4. Write an Education Consulting Business Plan

A business plan is a document that outlines your business goals, strategies, and how you plan to achieve them. For an educational consulting company, your business plan should include the following:

  • Business Description : Describe what your company does, who your target market is, and how you will differentiate yourself from the competition.
  • Industry & Market Analysis : Detail your research on the industry and what services clients are most likely to want.
  • Financial Plan : Outline your estimated income and expenses for the next three to five years.

Other sections of your plan will answer other key questions such as the following:

  • What are your areas of expertise?
  • What services can you offer your clients?
  • Who is your target audience?
  • How will you differentiate yourself from the competition?

Your business plan should also include several sections that detail your company’s history, current financial situation, and future goals. These sections will allow an investor to learn more about your company before they commit to investing in it.

Read our article about how to write a consulting business plan .

5. Apply for the Necessary Permits and Licenses

You must register your education consultancy business as a legal entity with the state in which you plan to do business.

To file your business with the state, obtain the necessary forms from the Secretary of State’s website or local County Clerk’s office. You will be required to pay a small fee for filing your business with the state.

Registering with the federal government may or may not be required. You can register your business on the federal level by obtaining an Employer Identification Number (EIN) from the IRS.

Read our article about obtaining the proper consulting business licenses .

6. Determine Your Budget & Apply for Funding as Needed

As with any business, you will need to use your own capital to finance the initial stages of your educational consulting company.  Your budget may also include several other costs including marketing expenses and the salary you wish to pay yourself.  

After determining how much money you will invest in starting your business, review some options for financing your business.  Here are several financing options that may be available to you:

  • SBA Loans : The Small Business Administration (SBA) is a government agency that provides financial assistance to small businesses in the U.S.  
  • Bank Loans : Many small business owners are able to secure loans from their local banks. Often, you can borrow money for any purpose that relates to the growth of your company.
  • Friends and Family : You can consider getting loans and/or equity investments from friends and family members..
  • Angel investors : Angel investors may provide debt or equity funding to you.

Read our article about the costs associated with starting a consulting business to help you determine if funding is needed.

7. Get the Technology & Software Needed to Run Your Educational Consulting Company Efficiently

As an educational consulting firm, you will need different types of technology to complete projects and keep track of your company’s operations. To simplify the process of starting a consulting company, we’ve provided a list below detailing some items that you’ll need:

Computers : Even if most of your work is done remotely with clients on the other side of the country or world, you will need at least one computer that is dedicated to your educational consulting company.

Software : Software is an essential component of any new business. The right software can help you manage projects, track expenses, and communicate with clients more effectively.

Here are some popular software platforms that may be beneficial to your business:

  • Microsoft Office : This software suite includes a variety of applications that can help you manage your company, including Word, Excel, and PowerPoint.
  • QuickBooks : This software is designed for small businesses and can help you track income and expenses, create invoices, and manage payroll.
  • Basecamp : This project management software can help you manage multiple projects simultaneously and keep track of deadlines and milestones.
  • Gmail : Google’s email platform offers several features that can be helpful for educational consultants, including the ability to access the same email from multiple devices.
  • CRM : Customer relationship management software can help you track customer communication, manage leads, and create reports that detail your sales activities.

There may be additional software options available for educational consultants, so be sure to ask other educational consultants to find the best options for your business.

Read our article about the technology and software you need to run a consulting business .

8.  Market Your Educational Consulting Firm to Potential Clients

Once you’ve established your educational consulting company, the next step is to market it to potential clients.

Here are some common marketing strategies used for educational consulting firms:

  • Networking : One of the best ways to market your company is by meeting people and building relationships. Attend industry events, meet-ups, and other networking opportunities to get in front of potential clients.
  • Online marketing : Marketing your business online, such as through a business website and pay-per-click and/or social media marketing, can help you reach a larger audience looking for your services.
  • Blog : A blog is a great way to showcase your knowledge and expertise in the educational consulting industry. Share case studies, how-to articles, and other content that will be helpful to potential clients.
  • Website : Your website is the central hub for your business. Make sure it is well-designed, easy to navigate, and provides all the information potential clients need to learn more about your company.
  • Referral Programs : Offer current clients a discount or other incentive for referring new clients to your business. This helps build word-of-mouth marketing for your company.

There are many ways to market an educational consulting firm, so be sure to explore all of your options and find the strategies that work best for you.

You should also consider ways to incentivize potential clients to choose you over another educational consulting firm. Some incentives that work well include:

  • Lower rates : Many consulting businesses offer lower rates on their services to attract new clients.
  • Discounts on services : Offering discounts on certain projects may help you win bids against other companies.
  • Free consultation : Providing potential clients with a free consultation can help them determine if your company is the best one for their needs.

Learn more about how to market your consulting business .

9.  Establish a Price Structure and Billing System

There are a few factors to consider when establishing your price structure:

  • Hourly rates : Charging by the hour is a common way to price consulting services. This allows clients to budget for your services and gives you the flexibility to charge more for complex projects.
  • Project rates : Charging a flat fee for a project can be beneficial for both the client and the educational consultant. It ensures that the client knows what they are paying up front, and it allows the consultant to charge more for more complex projects.
  • Retainers : A retainer is a set amount of money that the client pays upfront for services. This can be a good option for clients who need regular educational consulting services.

No matter which pricing structure you choose, be sure to clearly communicate it to your clients. Additionally, have a detailed invoice template that includes all the education services you provided so the client knows exactly what they are paying for.

10.  Manage Client Relationships and Deliver Projects

After finding new clients and marketing your educational consulting business, you should begin delivering the projects and getting paid. This means managing client relationships and making sure that clients are happy with your work. Some of the ways to manage relationships with your education clients include:

  • Regular communication : Keep in touch with clients regularly, either through email, phone calls, or face-to-face meetings. This will help ensure that they are happy with the work you are doing and that any issues are addressed promptly.
  • Project updates : Send project updates to clients throughout the course of the project. This will keep them in the loop on what you are doing and how the project is progressing.
  • Client feedback : Ask clients for feedback after every project. This will help you improve your services and ensure that clients are happy with your work.

Delivering projects on time and within budget is essential for an educational consulting business. It can be beneficial to create a project management plan that outlines how each project will be completed. This will help ensure that all deadlines are met and that the client is happy with the final product.

Learn more about how to effectively manage client relationships .

Starting an Educational Consulting Business FAQs

Why start an educational consulting business.

There are many reasons to start an educational consulting business:

  • You have a wealth of knowledge and experience in the education field (such as, as a classroom teacher, school administration, curriculum developer, etc.) and want to share it with others.
  • You are passionate about education and want to help students achieve their academic goals.
  • You are looking for a flexible business that allows you to work with the clients you choose.

What is Needed to Start an Educational Consulting Business?

There are a few things you will need before becoming an educational consultant:

  • Strong knowledge of the education system and how it works
  • Experience in teaching or tutoring
  • Strong marketing and sales skills
  • The ability to manage client relationships effectively

What are Some Tips for Starting an Educational Consulting Company?

The following tips can help you to start an educational consulting business:

  • Do your research . Make sure you understand the education system and how it works before starting your business. This will help you to provide accurate information to clients and manage expectations effectively.
  • Develop a strong marketing strategy . Marketing is essential for any business, especially a new one. Plan how you will reach potential clients and how you will differentiate your business from others.
  • Set your prices wisely . It is important to charge rates that reflect the services you are providing, but also be competitive so you can attract new clients.
  • Create a detailed invoice template . This will help ensure that clients understand what they are paying for and that you are billing correctly for services rendered.
  • Establish a project management plan . This will help ensure that all projects are completed on time and within budget.
  • Manage client relationships effectively . Keep in touch with clients regularly, send project updates, and ask for feedback to ensure they are happy with your work.

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How to Write an Education Consulting Business Plan [Sample Template]

Are you about starting an education consulting firm? If YES, here is a complete sample education consulting firm business plan template & feasibility report you can use for FREE . If you are an educationist or someone who has background in education matters, and you intend starting your business, then you should consider starting your own education consulting firm.

There are many would – be international students and students aspiring to go to colleges / universities who are trapped simply because they don’t know who to talk to when they have challenges with testing and educational related issues that is why it is important to set up your own education consulting firm.

Why Start an Education Consulting Firm?

Being an educational consultant means that you will help your clients handle all their educational concerns, help to gain admission to colleges or universities of their choice. You can also help your clients (international students) obtain work permits in their new country of residence / studies.

Starting an education consulting firm is not too expensive except for the money required to rent and furnish an office space. Running this type of business requires that you should be trained as an educationist and it is indeed a very lucrative business in the United States, Canada, Australia and The United Kingdom simply because of the inflow of international students from different parts of the world.

If you are truly convinced that starting an education consulting firm is the right business for you to do, then you need to write your own business plan. Below is a sample education consulting firm business plan template that will help you successfully write yours with little or no stress;

A Sample Education Consulting Firm Business Plan Template

1. industry overview.

Establishments in the Testing & Educational Support industry that education consulting belongs to primarily provide non – instructional support services for the education industries. The major segments of this industry are educational testing services and educational consultants.

It is important to state that computer software designers that develop education support software are not part of the Testing & Educational Support industry; they are part of the IT Consulting industry

If you are a close observer of the Testing & Educational Support industry, you will agree that the controversial No Child Left Behind Act in the united states has been an important driver of revenue for the Testing and Educational Support industry over the past decade.

This is due to the fact that education consultants play a prominent role in administering the assessments that ensure schools meet federal guidelines. Hence, the industry will be heavily impacted in the next half a decade by potential education reforms and fluctuations in federal funding.

Nevertheless, college enrollment will continue to expand over the period, and international student growth will continue, driven by high demand from students from Nigeria, China and India. Even though tighter state budgets will limit unnecessary expenditure, underlying demand for support services will still be sustained.

The Testing & Educational Support Industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Germany,  Italy, Holland, Switzerland, Australia and Canada et al.

Statistics has it that in the United States of America alone, there are about 7,639 registered and licensed education consulting firm scattered all across the United States responsible for employing about 115,967 and the industry rakes in a whooping sum of $15 billion annually.

The industry is projected to grow at 3.4 percent annual growth within 2011 and 2016. It is important to state that ETS and Pearson PLC has the largest available market share in the industry.

A recent research carried out by IBISWORLD reveals that the Testing and Educational Support industry has expanded over the five years to 2016. The report stated that during this time, revenue grew at an average annual rate of 0.9 percent to $13.7 billion in 2016.

The report pointed that the Testing and Educational Support industry is composed of three main segments: educational testing providers, educational consultants and student-exchange program providers. While overall growth has been strong, these segments have experienced different levels of growth over the past five years, with educational testing services accounting for the largest share of revenue growth.

The research further revealed that the No Child Left Behind (NCLB) Act of 2001 has driven industry demand during much of the past decade. Under NCLB, which was signed into law in January 2002, states had to implement major educational changes to remain eligible for federal funding.

Lastly, one thing is certain about starting an education consulting firm, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals and even educational institutions / schools that would want to hire your services from time to time.

2. Executive Summary

Webster & Golden® Education Consulting, LLP is a registered and licensed education consulting firm that will be based in New York City – New York.

The firm will handle all aspect of education related services; services such as providing college selection services, providing educational consulting services, providing educational guidance counseling services, providing educational support services, providing educational testing services, attending school buses and facilitating student exchange programs.

We are aware that to run a standard education consulting firm can be demanding which is why we are well trained, certified and equipped to perform excellently well. Webster & Golden® Education Consulting, LLP is a client – focused and result driven education consulting firm that provides broad- based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a standard and professional education consulting services to all to our individual clients, and corporate clients at national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they hire our services.

At Webster & Golden® Education Consulting, LLP, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the testing and educational support industry

Webster & Golden® Education Consulting, LLP will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the testing and educational support industry in the whole of New York City – New York, and also to be amongst the top 20 educational consulting firms in the United States of America within the first 10 years of operations.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that New York City – New York is the right place to launch our education consulting firm before sourcing for clients from other cities in The United States of America and throughout the globe.

Webster & Golden® Education Consulting, LLP is founded by Webster Magnus and Golden Jade, his business partner for many years. The organization will be managed by both of them since they have adequate working experience to manage such business.

Webster Magnus has well over 5 years of experience working at various capacities within the testing and educational support industry in the United States of America. Webster Magnus and Golden Jade have the required experience and qualifications to build a world class education consulting firm that can favorably compete amongst leaders in the industry.

3. Our Products and Services

Webster & Golden® Education Consulting, LLP is going to offer varieties of services within the scope of the testing and educational support industry in the United States of America. Our intention of starting our education consulting firm is to favorably compete with leading players in the testing and educational support industry both in the United States of America and in the world at large.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;

  • Providing college selection services
  • Providing educational consulting services
  • Providing educational guidance counseling services
  • Providing educational support services
  • Providing educational testing services
  • Attending school buses
  • Facilitating student exchange programs

4. Our Mission and Vision Statement

  • Our vision is to build an educational consulting brand that will become the number one choice for both individual and corporate clients in the whole of New York City – New York.
  • Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to position our education consulting firm to become the leading brands in the testing and educational support industry in the whole of New York City – New York, and also to be amongst the top 20 education consulting firms in the United States of America within the first 10 years of operations.

Our Business Structure

Normally we would have settled for two or three full – time staff members, but as part of our plan to build a standard education consulting firm in New York City – New York, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.

The picture of the kind of education consulting firm we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around New York City – New York.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer

Education Consultants

Admin and HR Manager

Marketing and Sales Executive

  • Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for providing college selection services
  • Responsible for providing educational consulting services
  • Responsible for providing educational guidance counseling services
  • Responsible for providing educational support services
  • Responsible for providing educational testing services
  • Attends to school buses as it relates to students under our care
  • Responsible for facilitating student exchange programs
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, marker surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represent the organization in strategic meetings
  • Help increase sales and growth for the organization
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • creates reports from the information concerning the financial transactions recorded by the bookkeeper
  • Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the organization

Client Service Executive / Front Desk Officer

  • Welcomes students and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organization’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Webster & Golden® Education Consulting, LLP hired the services of a seasoned business consultant with bias in start – ups in the United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the testing and educational support industry.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Webster & Golden® Education Consulting, LLP.

Our core strength lies in the power of our team; our workforce. We have a team of highly qualified education consultants and support staff members that can go all the way to give our clients value for their money; a team that are trained, qualified and equipped to pay attention to details and to deliver excellent education consulting services.

We are well positioned and we know we will attract loads of clients (students and international students alike) from the first day we open our doors for business.

As a new education consulting firm, it might take some time for our organization to break into the market and gain acceptance especially from international students in the already saturated testing and educational support industry; that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

  • Opportunities:

The opportunities in the testing and educational support industry is massive considering the number of local and international students who can’t do with key services provided by only the testing and educational support industry. As a standard and well – positioned education consulting firm, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as an education consulting firm operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

If you a closer observer of the trends in the Testing & Educational Support industry, you will agree that the controversial No Child Left Behind Act in the united states has been an important driver of revenue for the Testing and Educational Support industry over the past decade.

Although it is cheaper to start an education consulting business, but the fact remains that it is a bit challenging for new entrant to come into this industry, the primary barrier to the entry for new establishment is the stiff registration requirements applicable in most countries not just the United States of America.

As a matter of fact, education consulting firms must comply with local licensing criteria set out by registration boards and professional associations to obtain registration in their country or the state they want to operate from. This usually requires applicants to hold an accredited tertiary qualification before they can undertake written tests of skills, knowledge and abilities.

Lastly, the geographic distribution of education consulting firms and revenue in the industry is based on population levels and business locations. Education consulting firms tend to be located in areas with high populations students, and such areas tend to have higher level of students who would want to sit for college exams, apply for international studies or for student exchange programs.

8. Our Target Market

The demographic and psychographics composition of those who need the services of education consulting services providers cut across students and schools at all levels.

Webster & Golden® Education Consulting, LLP will initially serve students within our immediate community, but that does not in any way stop us from growing to be able to compete with the leading education consulting firms in the United States.

As a standard and licensed education consulting firm, Webster & Golden® Education Consulting, LLP offers a wide range of education consulting services hence we are well trained and equipped to services a wide range of clientele base. Our target market cuts across businesses of different sizes in both the individual and corporate clients.

We are coming into the industry with a business concept that will enable us work with individuals, small businesses and bigger corporations in and around New York City – New York and other cities in the United States of America. Below is a list of the people and organizations that we have specifically design our products and services for;

  • International Students
  • Local students
  • Tutorial colleges

Our competitive advantage

The level of competitions in the testing and educational support services industry depends largely on the location of the business and of course the business model. If you can successfully create a unique brand identity for your education consulting firm or carve out a unique market, you are likely going to experience less competition.

For instance, if you are one of the few education consulting firms in your locations that has the most qualified and experienced education consultant with successful track record under your payroll, you are likely going to have a competitive advantage over your competitors.

We are quite aware that to be highly competitive in the testing and educational support services industry means that we should be able to deliver expected results, our clients should be able to pay for our services and we should be able to meet the expectations of clients.

Webster & Golden® Education Consulting, LLP might be a new entrant into the testing and educational support services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified education consultants and experts in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups education consulting firms) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Webster & Golden® Education Consulting, LLP is established with the aim of maximizing profits in the testing and educational support services industry and we are going to go all the way to ensure that we do all it takes to attract clients (local and international students) on a regular basis.

Webster & Golden® Education Consulting, LLP will generate income by offering the following immigration consulting services;

10. Sales Forecast

One thing is certain, there would always be local students, international students, individuals, schools and tutorial colleges et al who would need the services of testing and educational support services providers.

We are well positioned to take on the available market in New York City – New York and other key cities in the United States of America and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City to other cities in New York and other states in the U.S.

We have been able to critically examine the education consulting services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in New York City – New York.

Below are the sales projections for Webster & Golden® Education Consulting, LLP, it is based on the location of our business and the wide range of education consulting and advisory services that we will be offering to our clients;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales strategy

We are mindful of the fact that there are stiffer competitions amongst education consulting firms and other related educational support service providers in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard and world – class education consulting firm that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our education consulting firm to become one of the top 20 education consulting firms in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the New York City – New York, but also in other cities in the United States of America.

Webster & Golden® Education Consulting, LLP is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our education consulting firm business by sending introductory letters alongside our brochure to migrant communities, corporate organizations, households and key stake holders in New York City and other cities in New York.
  • Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
  • List our education consulting firm business on yellow pages’ ads (local directories)
  • Attend relevant international and local education, international studies and business expos, seminars, and business fairs et al
  • Create different packages for different category of clients (local students and international students et al) in order to work with their budgets and still deliver quality education consulting services to them
  • Leverage on the internet to promote our education consulting firm
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients
  • Join local chambers of commerce and industries with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our education consultancy services firm business. Below are the platforms we will leverage on to boost our brand and to promote and advertise our business;

  • Place adverts on community based educational and related newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
  • Ensure that we position our banners and billboards in strategic positions all around New York City – New York
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact migrant communities, schools, and households et al by calling them up and informing them of Webster & Golden® Education Consulting, LLP and the educational support services we offer
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and school buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Hourly billing for education consulting services is a long – time tradition in the industry.  However, for some types of education consultancy services, flat fees make more sense because they allow clients to better predict consultancy costs.

As a result of this, Webster & Golden® Education Consulting, LLP will charge our clients a flat fee for many basic services such as providing college selection services, providing educational consulting services, providing educational guidance counseling services, providing educational support services, providing educational testing services, attending school buses and facilitating student exchange programs et al.

At Webster & Golden® Education Consulting, LLP we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to both local and international students from time to time.

We are aware that there are some clients that would need regular access to education consultancy and advisory services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

The payment policy adopted by Webster & Golden® Education Consulting, LLP is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Webster & Golden® Education Consulting, LLP will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our testing and educational support services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for all education consultancy and advisory services rendered.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting an education consulting firm, there are some key factors that should serve as a guide. Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting an education consulting firm; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our education consulting firm;

  • The total fee for incorporating the Business in the United States of America – $750.
  • The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
  • The amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000
  • The total cost for hiring Business Consultant – $2,500
  • The cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
  • Marketing promotion expenses for the grand opening of Webster & Golden® Education Consulting, LLP in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580 .
  • The cost for purchase of the required software applications (testing results tracking Software, Payroll Software, CRM software, and Accounting Software et al) – $10,500
  • The cost of launching our official Website – $600
  • Budget for paying at least three employees for 3 months plus utility bills – $10,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a small scale but standard education consulting firm in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds / Startup Capital for Webster & Golden® Education Consulting, LLP

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Webster & Golden® Education Consulting, LLP is a business that will be owned and managed by Webster Magnus and Golden Jade, his business partner for many years. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Webster & Golden® Education Consulting, LLP is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our education consultancy and advisory services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Webster & Golden® Education Consulting, LLP will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Securing a standard office facility (renovation of the facility inclusive): Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in the industry: In Progress.

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How to start an education consulting business

How to start an education consulting business

Are you a seasoned educator with a passion for helping others succeed? Do you have an entrepreneurial spirit? If so, an educational consulting business may be the perfect career path for you. As an educational consultant, you can provide invaluable guidance, support, and expertise. You can offer your services to clients who want to achieve their educational and career goals. 

There are over 7,500 education consultants in the country. There’s increasing demand for expert guidance and support from students, parents, and educators. By starting your own consultancy business, you can tap into this growing market. 

This guide will help you lay a strong foundation for your consulting business. Read on to explore the essential steps to starting an education consulting business. 

What is an educational consulting business?

Starting an educational consulting business is a great opportunity for individuals with expertise in the education sector. An educational consultant provides guidance and support to students, parents, and educational institutions. This is to enhance their learning process and achieve their academic goals. 

Educational consultants help students and parents with college admissions, financial aid, and career choices. They also assist educational institutions with curriculum development, faculty development, and student recruitment.

Benefits of starting an educational consulting business

Starting an educational consulting business can be a highly rewarding and lucrative venture. It provides the opportunity to work in the education sector. You can help and impact the lives of students and educators. You can also work with educational institutions to improve their services. Additionally, an educational consulting business has the potential to generate significant revenue.

The education consultancy industry

The education consultancy industry is a growing sector as many parents and educators seek support and guidance in navigating the education system. The education consulting market size is expected to reach $3.45 billion by the end of 2030. With an increasing demand for quality education, these consulting businesses are increasingly relevant, helping students and parents make informed decisions about their educational journey. The industry includes a range of services, from college admissions counseling to curriculum development and teacher training. This provides businesses with a wide range of opportunities to specialize and stand out.

Conducting market research

Before you start your education consultancy business, it is essential to conduct thorough market research. This will help you understand your target audience, competition, and industry trends. 

Identifying your target audience

One crucial aspect of market research is identifying your target audience. You must understand your potential clients’ specific demographics, interests, and needs. This will help you develop services that cater to their unique requirements and create effective marketing strategies.

Analyzing competition in the education consultancy industry

Competitor analysis is another significant element of market research. By analyzing the services, pricing, and marketing strategies of your competitors, you can gain a competitive edge. This can help you identify opportunities to differentiate your services and stand out in the market.

Understanding market trends and demands

You must understand the current and future trends in the education consultancy industry. This includes understanding your target audience’s needs. You must understand the increasing demand for specific services. Additionally, you must explore advancements in technology that can impact your business. So stay up-to-date on trends. This way, you can adapt your services. This also lets you stay ahead of the competition.

Conducting comprehensive market research can help you understand your audience, competition, and industry trends. Consequently, this can help you develop effective strategies for growth and success.

Developing a business plan

A business plan is the essence of any business, including an educational consulting business. It is a roadmap for achieving your goals and objectives. A well-written business plan helps you define your business and identify your competition. It helps you determine your target audience and develop effective marketing strategies.

Setting specific goals and objectives

Before creating a business plan, you need to set specific goals and objectives for your educational consultancy. These goals should be measurable, achievable, and relevant to your business. Goal examples include:

  • Improving client conversion rate
  • Increasing revenue
  • Becoming a market leader in your niche

Say you’ve identified your goals and objectives. Then, you can create a plan that focuses on achieving those goals.

Creating a marketing strategy

A well-crafted marketing strategy can help you reach your target audience. Your marketing strategy should identify your target audience. This is where you outline your marketing channels (print ads, social media platforms, email marketing, etc.). This is also where you determine your budget for marketing activities.

Attract. Win. Serve.

Determining financial projections

Determining financial projections is vital for any business. You need to calculate your start-up costs and ongoing expenses. These include rent, utilities, equipment, and employees' salaries. You also need to determine your pricing strategy. You can base this on your competition and the value of your services. Additionally, you should prepare financial projections for the next two to five years. This will guide you in your financial decisions and ensure your business stays profitable.

Legal and financial considerations

Starting a consultancy business involves important legal and financial considerations. By addressing these aspects, you can ensure the smooth operation of your business and minimize the risks involved.

Choosing a business structure

You must choose a business structure. This includes sole proprietorship, LLC, partnership, or corporation. For an educational consultancy business, an LLC structure is commonly preferred as it offers limited liability protection and flexibility in management.

Meeting legal requirements

Starting a consultancy business also involves meeting legal requirements. This includes obtaining any required licenses or permits from your state and local government. You may also need to file for a tax ID number and register for taxes. Additionally, you must ensure compliance with relevant laws and regulations. For instance, data privacy laws.

Managing expenses and income

Managing expenses and income is an essential part of running a consultancy business. You can anticipate expenses through your business plan. You should keep track of your expenses and income through an accounting system. This can help you make informed decisions. Plus, this can ensure that your business stays profitable.

Protecting your business

You can protect your business in several ways. For example, you can purchase general liability insurance and professional liability insurance. These can cover legal expenses and damages resulting from liability claims and lawsuits. By investing in proper insurance coverage, you can minimize financial risks and safeguard your business.

Branding and marketing your business

Branding and marketing are essential elements of any successful consulting business. Below are some strategies that can help you establish a strong brand image and attract potential clients.

Creating a strong brand image

Your brand identity communicates your values, expertise, and personality to your target audience. To create a strong brand image for your education consulting business, you need to consider the following aspects.

  • Logo and color scheme: A well-designed logo and color scheme can make your brand memorable and recognizable. Choose colors and fonts that represent your brand's personality and appeal to your audience.
  • Messaging and tone: Your brand messaging should clearly communicate your value proposition and unique selling points. The tone of your messaging should be tailored to your audience and aligned with your brand values.

Developing a website and social media presence

A website and social media presence are essential tools for promoting your education consulting business and reaching potential clients. 

  • Website: Your website should be easy to navigate. It should be visually appealing and optimized for search engines. Your website should feature clear calls to action and compelling content that highlights your services and expertise. B12 is an AI website builder favored by growing consultancies for its ease of use, on-platform experts, and built-in client tools like scheduling and invoicing.
  • Social media: Choose social media channels that are popular among your target audience. Create a content strategy that includes a mix of educational content, industry news, and promotional messages. Engage with your followers and respond to their comments and feedback.

Establishing partnerships with educational institutions

Partnering with educational institutions can help you expand your network and reach more potential clients. Here are some ways to establish partnerships:

  • Networking: Attend industry events, conferences, and meetups to meet potential partners and clients. Build relationships with school administrators, educators, and other professionals in the education industry.
  • Offering value-added services: Consider offering value-added services, such as professional development workshops or teacher training programs, to school districts and institutions. This can help you establish yourself as a thought leader in the education space and build credibility with potential clients.

By implementing these strategies, you can develop a strong brand image and attract potential clients to your education consulting business. Remember to continuously monitor and refine your marketing efforts to ensure that they are aligned with your business goals and target audience.

Growing your consultancy business

Congratulations, you have successfully started your own education consultancy business! But the work doesn't stop here. To achieve long-term success, you must continuously grow and improve your services. 

Continuously improving your services and offerings

The education consultancy industry is constantly evolving. So you must stay up-to-date with the latest trends and practices. Keep yourself informed by attending conferences, reading industry publications, and networking with other professionals. Additionally, continuously gather feedback from your clients and use it to improve your services.

Retaining clients and building long-term relationships

Building long-term relationships with your clients impacts your consultancy business’s success. Keep in touch with your clients through regular communication and provide them with regular updates on your services and offerings. Respond to their concerns and questions promptly, and always go the extra mile to exceed their expectations. This will help build trust and loyalty. Plus, this will build a positive reputation for your business.

Seeking opportunities for expansion and growth

As your education consultancy business grows, you may want to consider expanding into different markets or offering new services. But before you do so, conduct market research and assess the risks and benefits of the expansion. Consider hiring additional staff and investing in new technologies to support your growth.

Grow your education consulting business with B12

Starting an education consultancy business is a challenging yet rewarding journey. It requires a solid business plan, a strong brand image, and a clear understanding of your target audience. With these, you can create a consultancy business that will thrive in the ever-changing education industry.

After starting your education consulting business, you need to make sure that you have a solid online presence. This will help you attract the right audience. More importantly, this will help you offer your services to those who are more likely to engage with your business. 

B12 is the all-in-one platform that helps professional service small businesses launch an online presence with tools like payments, scheduling, email marketing, and contracts. See your new site for free in 60 seconds to start winning, attracting, and serving clients in no time.

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If you want to start your own education tech business but aren’t sure where to start, check out our assortment of sample business plans for inspiration. It’ll help you take your education business from concept to full-fledged business with everything you’ll need to be successful.

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Business Plan for an Educational Centre for Children

Life Skills LOL wanted to open an educational centre for children of all ages and needed a business plan . They provide educational experiences from 6 weeks old to eighteen years old, teaching them life skills and many other skills.

We helped our client to do their mission of opening an educational centre by delivering a comprehensive business plan. We assembled the plan into three main sections:

External Analysis: We showcased the trends, drivers and the general state of the child education market on a national level for the U.S.

Internal Analysis: We analyzed how the business will function, and we expanded the company’s aspects that can improve in the future. We also provided insights to help our client’s operations run smooth and meet a more extensive client base. As well as insights that would leave the students and parents satisfied with the centre’s childcare and educational services.

Financial Plan: In the last section, we did a comprehensive evaluation of a company’s current and future financial health. We used currently known variables to predict future cash flows, asset values, and withdrawal plans.

All in all, we managed to deliver the business plan in time and helped the client with their idea development.

Testimonial: “Danco and his team have done amazing work on a business plan. I look forward to using them again in the future.”

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AAS is an independent non-profit, co-educational day school for English-speaking children of American, British and Canadian diplomats, as well as diplomats from other countries, members of the business community and Russian nationals. AAS also offers an excellent English-as-a-Second-Language programme to students from First Steps through Grade 8.
     Address: Beregovaya str. 1 | Phone +7 (495) 231-4488
      Website:

The Center's goals are: the preservation and development of Moscow's traditions in mathematical education; the support of various extra-curricular activities for high school students: kruzhoks (Moscow-style seminars), olympiads, tournaments, etc.; the advising of instructors at Russia's special mathematical high schools and kruzhok leaders; the support of mathematical teaching and research at the undergraduate and graduate levels.
     Address: Bolshoi Vlasevsky per. 11| Phone +7 (495) 241-0500
      Website:

The Moscow School of Social and Economic Sciences is a Russian-British postgraduate university which offers Masters degrees to students of the Russian Federation and other countries. It is a research-led institution and undertakes research in the social sciences at the highest levels of international standing.
     Address: Vernadskogo prosp. 82, bld.2 | Phone +7 (495)564-8582
      Website:
Copyright  2003- Optima Tours All rights reserved.
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MoSCoW Prioritization

What is moscow prioritization.

MoSCoW prioritization, also known as the MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. 

  The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won’t-have, or will not have right now. Some companies also use the “W” in MoSCoW to mean “wish.”

What is the History of the MoSCoW Method?

Software development expert Dai Clegg created the MoSCoW method while working at Oracle. He designed the framework to help his team prioritize tasks during development work on product releases.

You can find a detailed account of using MoSCoW prioritization in the Dynamic System Development Method (DSDM) handbook . But because MoSCoW can prioritize tasks within any time-boxed project, teams have adapted the method for a broad range of uses.

How Does MoSCoW Prioritization Work?

Before running a MoSCoW analysis, a few things need to happen. First, key stakeholders and the product team need to get aligned on objectives and prioritization factors. Then, all participants must agree on which initiatives to prioritize.

At this point, your team should also discuss how they will settle any disagreements in prioritization. If you can establish how to resolve disputes before they come up, you can help prevent those disagreements from holding up progress.

Finally, you’ll also want to reach a consensus on what percentage of resources you’d like to allocate to each category.

With the groundwork complete, you may begin determining which category is most appropriate for each initiative. But, first, let’s further break down each category in the MoSCoW method.

Start prioritizing your roadmap

Moscow prioritization categories.

Moscow

1. Must-have initiatives

As the name suggests, this category consists of initiatives that are “musts” for your team. They represent non-negotiable needs for the project, product, or release in question. For example, if you’re releasing a healthcare application, a must-have initiative may be security functionalities that help maintain compliance.

The “must-have” category requires the team to complete a mandatory task. If you’re unsure about whether something belongs in this category, ask yourself the following.

moscow-initiatives

If the product won’t work without an initiative, or the release becomes useless without it, the initiative is most likely a “must-have.”

2. Should-have initiatives

Should-have initiatives are just a step below must-haves. They are essential to the product, project, or release, but they are not vital. If left out, the product or project still functions. However, the initiatives may add significant value.

“Should-have” initiatives are different from “must-have” initiatives in that they can get scheduled for a future release without impacting the current one. For example, performance improvements, minor bug fixes, or new functionality may be “should-have” initiatives. Without them, the product still works.

3. Could-have initiatives

Another way of describing “could-have” initiatives is nice-to-haves. “Could-have” initiatives are not necessary to the core function of the product. However, compared with “should-have” initiatives, they have a much smaller impact on the outcome if left out.

So, initiatives placed in the “could-have” category are often the first to be deprioritized if a project in the “should-have” or “must-have” category ends up larger than expected.

4. Will not have (this time)

One benefit of the MoSCoW method is that it places several initiatives in the “will-not-have” category. The category can manage expectations about what the team will not include in a specific release (or another timeframe you’re prioritizing).

Placing initiatives in the “will-not-have” category is one way to help prevent scope creep . If initiatives are in this category, the team knows they are not a priority for this specific time frame. 

Some initiatives in the “will-not-have” group will be prioritized in the future, while others are not likely to happen. Some teams decide to differentiate between those by creating a subcategory within this group.

How Can Development Teams Use MoSCoW?

  Although Dai Clegg developed the approach to help prioritize tasks around his team’s limited time, the MoSCoW method also works when a development team faces limitations other than time. For example: 

Prioritize based on budgetary constraints.

What if a development team’s limiting factor is not a deadline but a tight budget imposed by the company? Working with the product managers, the team can use MoSCoW first to decide on the initiatives that represent must-haves and the should-haves. Then, using the development department’s budget as the guide, the team can figure out which items they can complete. 

Prioritize based on the team’s skillsets.

A cross-functional product team might also find itself constrained by the experience and expertise of its developers. If the product roadmap calls for functionality the team does not have the skills to build, this limiting factor will play into scoring those items in their MoSCoW analysis.

Prioritize based on competing needs at the company.

Cross-functional teams can also find themselves constrained by other company priorities. The team wants to make progress on a new product release, but the executive staff has created tight deadlines for further releases in the same timeframe. In this case, the team can use MoSCoW to determine which aspects of their desired release represent must-haves and temporarily backlog everything else.

What Are the Drawbacks of MoSCoW Prioritization?

  Although many product and development teams have prioritized MoSCoW, the approach has potential pitfalls. Here are a few examples.

1. An inconsistent scoring process can lead to tasks placed in the wrong categories.

  One common criticism against MoSCoW is that it does not include an objective methodology for ranking initiatives against each other. Your team will need to bring this methodology to your analysis. The MoSCoW approach works only to ensure that your team applies a consistent scoring system for all initiatives.

Pro tip: One proven method is weighted scoring, where your team measures each initiative on your backlog against a standard set of cost and benefit criteria. You can use the weighted scoring approach in ProductPlan’s roadmap app .

2. Not including all relevant stakeholders can lead to items placed in the wrong categories.

To know which of your team’s initiatives represent must-haves for your product and which are merely should-haves, you will need as much context as possible.

For example, you might need someone from your sales team to let you know how important (or unimportant) prospective buyers view a proposed new feature.

One pitfall of the MoSCoW method is that you could make poor decisions about where to slot each initiative unless your team receives input from all relevant stakeholders. 

3. Team bias for (or against) initiatives can undermine MoSCoW’s effectiveness.

Because MoSCoW does not include an objective scoring method, your team members can fall victim to their own opinions about certain initiatives. 

One risk of using MoSCoW prioritization is that a team can mistakenly think MoSCoW itself represents an objective way of measuring the items on their list. They discuss an initiative, agree that it is a “should have,” and move on to the next.

But your team will also need an objective and consistent framework for ranking all initiatives. That is the only way to minimize your team’s biases in favor of items or against them.

When Do You Use the MoSCoW Method for Prioritization?

MoSCoW prioritization is effective for teams that want to include representatives from the whole organization in their process. You can capture a broader perspective by involving participants from various functional departments.

Another reason you may want to use MoSCoW prioritization is it allows your team to determine how much effort goes into each category. Therefore, you can ensure you’re delivering a good variety of initiatives in each release.

What Are Best Practices for Using MoSCoW Prioritization?

If you’re considering giving MoSCoW prioritization a try, here are a few steps to keep in mind. Incorporating these into your process will help your team gain more value from the MoSCoW method.

1. Choose an objective ranking or scoring system.

Remember, MoSCoW helps your team group items into the appropriate buckets—from must-have items down to your longer-term wish list. But MoSCoW itself doesn’t help you determine which item belongs in which category.

You will need a separate ranking methodology. You can choose from many, such as:

  • Weighted scoring
  • Value vs. complexity
  • Buy-a-feature
  • Opportunity scoring

For help finding the best scoring methodology for your team, check out ProductPlan’s article: 7 strategies to choose the best features for your product .

2. Seek input from all key stakeholders.

To make sure you’re placing each initiative into the right bucket—must-have, should-have, could-have, or won’t-have—your team needs context. 

At the beginning of your MoSCoW method, your team should consider which stakeholders can provide valuable context and insights. Sales? Customer success? The executive staff? Product managers in another area of your business? Include them in your initiative scoring process if you think they can help you see opportunities or threats your team might miss. 

3. Share your MoSCoW process across your organization.

MoSCoW gives your team a tangible way to show your organization prioritizing initiatives for your products or projects. 

The method can help you build company-wide consensus for your work, or at least help you show stakeholders why you made the decisions you did.

Communicating your team’s prioritization strategy also helps you set expectations across the business. When they see your methodology for choosing one initiative over another, stakeholders in other departments will understand that your team has thought through and weighed all decisions you’ve made. 

If any stakeholders have an issue with one of your decisions, they will understand that they can’t simply complain—they’ll need to present you with evidence to alter your course of action.  

Related Terms

2×2 prioritization matrix / Eisenhower matrix / DACI decision-making framework / ICE scoring model / RICE scoring model

Prioritizing your roadmap using our guide

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    Moscow Center for Continuous Mathematical Education The Center's goals are: the preservation and development of Moscow's traditions in mathematical education; the support of various extra-curricular activities for high school students: kruzhoks (Moscow-style seminars), olympiads, tournaments, etc.; the advising of instructors at Russia's special mathematical high schools and kruzhok leaders ...

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