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9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

FREE PITCH TEMPLATES FOR SALES TEAMS

Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Updated: 07/09/24

Published: 06/05/18

Your sales pitch can make or break the deal. Trust me, after 16 years in sales I’ve seen it time and time again. Fumble the pitch and a prospect goes cold.

Sales reps need to have their pitch perfect before meeting with a customer. It’s about perfecting your opening line, your verbal business card, and the first thing your customers hear when you call or meet with them.

In my time in sales, I’ve heard my fair share of both great and less-than-stellar pitches. In this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve seen.

Table of Contents

What is a sales pitch?

How to start a pitch, how to make a sales pitch, the sales pitch framework, great sales pitch examples, sales pitch presentation examples.

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as “elevator pitches” because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you‘re doing it wrong. (Psst: If you need help creating a value proposition , we’ve got you covered.)

Remember: They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor. I need to be hooked by your opening line so I’m reluctant to leave the elevator because I’m so intrigued.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

What is a product pitch?

A product pitch is not much different than a sales pitch, but it’s specifically focused on a product or service. When I pitch a product, I go in-depth and emphasize how the product works, how it will solves customers’ pain points, and the specific benefits it will bring to customers.

A sales pitch can be broadly focused. Let’s say I’m at a consulting firm that offers a wide range of services. I’m selling the business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

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Starting a sales call is arguably the hardest part of the pitch. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting a pitch, I make sure to do the following:

• Starting with the problem. I always start with the problem my offer solves. Unless customers know what my team can do for them, they won’t be open to hearing how our product is a solution.
• Tailoring the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Instead, I research their vertical and use the information I find to personalize my pitch immediately.
• Offering stakes. If they don’t solve the problem using our solution, what do they have to lose? I don’t need to state it in such clear terms. However, alluding to the risks at the start of my pitch helps me secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: Try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

I always start a pitch with what I know best — myself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Instead, my personal anecdotes focus on a problem that my offering can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

I stick to yes or no questions and tailor them specifically to the business I’m pitching to. If I’m speaking to a real estate business, I craft questions that articulate a problem specifically experienced by real estate firms. If I’m selling a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that I’m selling yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin my pitch. Instead, I say that “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

• Make it short.
• Make it clear.
• Explain who your customers are.
• Explain the problem they're facing.
• Explain how your product addresses their needs.
• Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience’s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don’t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If I’m pitching a product, I want to ensure that I clearly communicate how it will solve the prospects’ pain points. My listeners should leave with a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you’re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product. Then, try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If I’m pitching a spreadsheet software for accountants with functionality Excel doesn’t have, I could discuss how hard it is to bookkeep without my software's unique features.

5. Explain how your product addresses their needs.

Here’s where you start to bring it all home. You’ve established who you’re selling to. You’ve established why you’re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we’ve been using, I can talk about how accountants who use my software have more time to spend with important clients or the flexibility to spend time with their families. I can show how my product makes customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here’s a framework you can use for building your pitch:

• Problem. Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
• Value statement. Share a very clear, concise statement of value. Be action-oriented and outcome-focused. Avoid using jargon. Share benefits.
• How we do it. Highlight unique differentiators and explain what you do.
• Proof points. Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
• Customer stories. Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
• Engaging question. Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if my product is small or light enough to keep in my pocket, I should always have one on hand to show prospects.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing’s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they’re likely to respond.

Sales Pitch Ideas

• Tell a story.
• Include a value proposition.
• Personalize the sales pitch.
• Switch up your pitch.
• Practice your pitch.
• Try not to use metaphors.
• Create a WOW moment.
• Appeal to emotions.
• Back it up with facts.
• Tap into their fear of missing out.
• Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch presentation examples and ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, I can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

Your story doesn’t even need to be an anecdote. This sales pitch presentation example from a template deck I found in Canva demonstrates how to communicate a relevant industry statistic at the beginning of your pitch. In my opinion, data is a great way to tell a story.

What I like: The video immediately presents a common problem that ecommerce vendors and marketers deal with and offers a solution. Beyond that, the use of animated visuals and catchy audio make it engaging to watch. Plus, I can actually see how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

In this sales pitch, Algoplanner — a supply chain SaaS company — uses a strong storytelling method. I like how they first set up a clear problem statement, tapping into prospective customers’ emotions (read: overwhelmed, overworked). Then, they position themselves as the solution.

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Bonus: HubSpot

This isn’t exactly a pitch presentation but instead a podcast episode with CTO Darmesh Shah about how the company has grown over time. However, I included this episode in the list because Shah goes into the anatomy of HubSpot’s early sales pitch.

“What we said was, ‘By the way, everything you’ve done in marketing doesn’t work any more…’ When you’re selling to a VP of marketing, you’re creating an existential crisis in their head when you’re telling them everything they know how to do well is no longer relevant,” Shah says on the episode.

Then, Shah could recommend a change in direction with HubSpot.

Why a Short Sales Pitch is a Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

3 Steps to a Perfect Pitch

This strategic pitching structure is designed to captivate investors, engage customers, and elevate your brand story.

• Craft compelling narratives
• Identify core challenges
• Present impactful resolutions

Don't forget to share this post!

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5 Best Sales Call Script Templates: Crafting the Perfect Sales Pitch

Table of Contents

Imagine yourself on a sales call with a prospect. The moment you begin speaking about your product, the conversation just freezes. They ask you something you never thought they would ask, or you start to notice that you find yourself repeating what you have said literally hundreds of times.

It's embarrassing, right? You know, that's not how the call could've gone

A very well-written sales script is your best friend. A sales pitch example script is a roadmap of where to go, what conversation to keep flowing, and which key points to hit. And it can steer you away from the most common pitfalls that can ruin your call.

The blog post covers everything you need to know about creating a compelling script, including the top 5 sales pitch templates that will get you started!

The Nuts and Bolts of a Sales Script: What It Is and Why You Need One

A sales script is, in a nutshell, the conversational framework for your call. 

It is not about following the script word-to-word but having a solid structure will guide you through the calls. 

Utilizing a Sales Script can guide your conversations, allowing you to maintain focus on key points without consciously thinking about it. This not only keeps you organized but also enables you to connect with your audience in a natural and engaging manner, ensuring your message resonates effectively.

Why Use a Sales Script?

• Consistency: There is one message for each and every prospect from your team members throughout the campaign. A consistent message by your sales team brings trust and credibility.
• Boosting Confidence: Sales script makes sales reps confident and prepared to tackle objections while keeping their cool under pressure.
• Efficiency: You save time in knowing what to say and when. This does not let you get any awkward pauses from the introduction to closing.

Types of Sales Scripts for Different Situations

Each sales call is unique, and the right type of script may make all the difference. Here's a look at some of the essentials sales script types, guiding your conversations through every odd situation:

• Cold Call Pitch: Ideal for introductory calls where you introduce yourself.
• Elevator Pitch: This is the short memorable pitch that works well in time-crunched situations.
• Follow-Up Scripts: Perfect in re-engaging prospects who expressed interest at first but you never hear back from you.
• Demo and Product Feature Scripts: For calls, you will do an entire product demo.
• Closing Scripts: These scripts are to help close the deal when you reach the closing sales point.

How to Create an Effective Sales Pitch?

A good sales script doesn't sound like a monologue.

Rather, it's a detailed blueprint that takes you through the key components of a call. 

Here's how to make one that works.

1. Identify Your Goal

Every call has a purpose. Are you trying to schedule a demo, qualify a lead, or close a sale? Pin down the objective so your script is laser-focused on achieving it.

Spend the time to understand who you are calling. What kind of business do they operate? What are some of their company problems? 

Tailoring your script with some real needs will ensure a killer call.

2. Scripting Formula

A successful sales script is in the shape of the conversation

Introduction: A warm, friendly opening is appreciated. Avoid sounding too formal—like, “Hey, [Name]! This is [Your Name] from [Company]. How’s your day going?”

Identify Pain Points: Let them know you are interested in helping solve pain points. 

You might ask, "How is your team managing [specific challenge] right now?"

Offer the Solution: Now, at this time, you briefly pitch how your product or service is a solution to its pain points.

Overcoming Objections: You should come prepared to address concerns authentically and in a helpful way.

Closing Statement: End with a strong call to action, such as scheduling a follow-up meeting.

3. Keep it Conversational

No one wants to feel like they are speaking to a robot, so leave room for spontaneity and ask open-ended questions, actively listening to what the prospect is saying.

4. Practice and Refine

Practice makes a man perfect! Take notes after each call on what worked and what didn't and continually refine your script. What resonates with one prospect might be the magic phrase that convinces the next.

Sales Script Templates: Real-World Examples You Can Start Using Today!

Want a bit of plug-and-play inspiration? Here are a few sales pitch example scripts to guide your sales calls in various scenarios.

Template 1: Cold Call Script

Introduction

Hi [Lead's Name], I'm [Your Name] from [Your Company]. How are you today?

Acknowledge Busy Schedule

I completely understand you're busy, but I'd like to help you find your dream home when the time is right.

Future Planning

Are you planning to buy or sell a property in the next [6-12] months?

Value Proposition

By scheduling a quick consultation now, I can:

• Understand your needs and preferences
• Provide market insights and trends
• Offer personalized guidance on the home-buying process

For more details visit: https://salesscript.in/script/telecalling-script-010

Template 2: Follow-Up Pitch

"Hello [Client's Name], this is [Your Name] from [Your Real Estate Company]. I hope this call finds you well. I understand you have some concerns about property taxes and maintenance costs for the properties we discussed. Is now a good time to address these concerns and explore some options?"

Acknowledge Concerns

"I appreciate you bringing up these concerns about property taxes and maintenance costs. They're important factors in the overall cost of ownership. Can you tell me more about what specific aspects are worrying you?"

"What if I could show you how to potentially offset these costs and even turn them into opportunities for increased property value and tax benefits?"

For a detailed sales script: https://salesscript.in/script/telecalling-script-033  

Template 3: Product Demo Script

• You: "Hi [Prospect’s Name], thanks for joining the call! I’m excited to show you how Callyzer can streamline your call tracking and improve team performance. How are you today?"

Transition to Demo

• You: "To keep this focused, I’ll go over a few key features designed to make your team’s calling efforts more efficient. Feel free to jump in with any questions!"

Feature Highlights

Insightful Dashboard

• You: "Callyzer’s dashboard provides real-time insights, giving you an instant view of call volume, duration, and team activity, all in one place. This makes it easy to spot trends and make data-driven adjustments."

Employee Monitoring & Evaluation

• You: "Our solution also includes detailed monitoring tools that allow you to track individual employee performance and set benchmarks. This way, you can identify top performers and see where coaching might be needed."

Call Recording Synchronization

• You: "Lastly, Callyzer synchronizes call recordings and notes, so you can review calls for quality control and ensure consistent customer engagement."
• You: "Do these features align with what you’re looking for in a call tracking solution? Anything specific you’d like more detail on?"
• You: "If Callyzer sounds like a good fit, we can discuss next steps or set up a deeper dive to cover additional questions. How does that sound?"

Template 4: Value Proposition Script

"Hello [Lead's Name], this is [Your Name] from [Your Company]. I hope I'm not catching you at a bad time? [Pause for response] Great, I'll be brief."

Compelling Opening

"[Lead's Name], I've got some intriguing data about [Neighborhood/Area] that's been turning heads. As someone who values staying ahead of the curve, I thought you'd be interested. Do you have a quick moment?"

"I'm curious, have you been keeping tabs on the real estate trends in your area? It's been quite dynamic lately."

Create Awareness

"Even for those not actively in the market, these trends can have a significant impact on long-term financial planning and property values. As a savvy homeowner, I'm sure you appreciate the importance of staying informed."

"I'd like to offer you something exclusive - a personalized market analysis for your specific property and neighborhood. This isn't just generic data; it's tailored information that can give you a strategic advantage, whether you're considering a move now or in the future."

Address Concern

"I understand you're not actively looking right now, and that's perfectly fine. Think of this more as a no-pressure, data-driven conversation. It's about empowering you with information that could be valuable down the line."

Call-to-Action

"I've set aside a few 20-minute slots this week for these consultations. Would you be open to a quick virtual meeting where we can go over these insights? It could be quite eye-opening."

For a detailed sales pitch script visit: https://salesscript.in/script/telecalling-script-004  

Template 5: Objection Handling Script

Prospect : "I want to wait until interest rates drop before buying."

You : "I totally understand, [Prospect’s Name]. Interest rates are definitely an important factor when buying a home. The tricky part is that they’re also unpredictable, they could go up, down, or stay the same, and it’s hard to say when the next change will happen."

"A lot of our clients are choosing to lock in today’s rates to avoid the risk of rates going even higher later. And if interest rates drop in the future, you can always look at refinancing options to bring your rate down."

"Also, something to keep in mind is that property prices in areas like [mention specific locality] are continuing to rise. Waiting for interest rates to drop could mean that the price of the property itself goes up, which might cancel out the benefits of a lower rate."

"How about we look at a few options within your current budget, and I can walk you through how we can manage the interest rate risk together? Would that be helpful?"

For more details visit: https://salesscript.in/script/objection-handling-137  

Key Takeaways

• Effective Scripts Drive Results: A best sales call script can be a difference-maker in the sales process for the team by making every call focused and professional.
• Personalization is the Key: Use these sales pitch templates as a base but tailor each to match the prospect’s needs.
• Test and Refine Regularly: The best scripts come from learning what resonates most with your audience. Keep experimenting!

And through sales script examples, you're on your way to turning every sales call into an opportunity for connection and successful sales. Use them, tweak them, and see what works best for you and your sales team!

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7 High-Converting Sales Pitch Examples and How to Write Your Own

In sales, rejection is a daily reality.

Sales Development Reps (SDRs) tasked with cold outreach only have one shot at making a first impression on a lead or prospect. Plus, when your company’s reputation is on the line, the pressure to deliver a perfect pitch is immense.

But here’s where so many get it wrong: A sales pitch isn’t about convincing someone to buy. In fact, our brains are wired to resist direct sales messages. Instead, you need to use sales pitches as a strategic tool to persuade prospects to take the next step in your sales funnel . In this article, we’ll cover 7 high-converting sales pitch formats and examples. We’ll also provide frameworks you can adapt to your unique selling situations, so you can close more deals. 

Key takeaways: 

• There’s no one-size-fits-all solution in sales pitching. This article showcases a variety of effective pitch types, from elevator pitches to data-driven presentations. You need to adapt your pitch based on the context, audience, and product or service you’re selling.
• All successful pitch examples focus on the customer . Interactive, feature-driven, or story-centric pitches keep people’s attention and make a lasting impression. 

With Cloudtalk , you can pitch prospects across the globe. With access to 160+ international numbers, and AI features like Sentiment Analysis and Talk/Listen Ratio , you can adapt your pitches on the go and improve call center performance with higher call volume and conversions. 

Land your sales pitches with real-time insights from CloudTalk

Characteristics of a Strong Sales Pitch 

To grab a prospect’s attention and improve your company’s call center metrics , make sure your pitch has the following characteristics:

• Clarity : Delivers a clear, concise message without unnecessary jargon
• Engagement : Captures and maintains audience attention effectively
• Relevance : Addresses specific needs and pain points of the target audience
• Value Proposition : Articulates unique benefits
• Emotional appeal : Connects with the audience’s desires, fears, or aspirations
• Credibility : Builds trust through data, testimonials, or demonstrations
• Customization : Tailors the pitch to the specific audience’s context
• Objection handling : Anticipates and addresses potential concerns proactively
• Memorability : Uses techniques to make the pitch stick in the audience’s mind
• Authenticity : Comes across as genuine and passionate about the offering
• Competitive awareness : Positions effectively against alternatives or competitors
• Call to action : Provides a clear, compelling next step for the audience

Coach your agents to deliver the best sales pitch with Cloudtalk’s Call Monitoring Sign up for free or get your first month with CloudTalk 50% off .

7 Sales Pitch Examples That Actually Work 

Now that you know the elements of a strong sales pitch, let’s look at seven types of pitches, including examples and frameworks. 

1. The Elevator Pitch

If you happen to meet your ideal customer in an elevator, how would you introduce yourself, get your point across, and ask to stay connected — all before that person gets off? Enter: The elevator pitch. Usually about 30-60 seconds, an elevator pitch is a short and easy-to-grasp explanation of your company and its products or services. The goal here isn’t conversion, but to earn a second conversation with that person by getting them interested in your company. Here’s a classic elevator pitch from the Original Tesla Roadster: 

This elevator pitch for the Original Tesla Roadster is effective for several reasons:

• Clear target audience : “For wealthy individuals and car fans.”
• Unique selling proposition: High-end sports car that’s environmentally friendly.
• Key benefit: Unprecedented performance without environmental damage.
• Competitive differentiation: Performance without direct carbon emissions, unlike Ferrari and Porsche.
• Powerful language : Words like ‘high-end”, “unprecedented”, and “amazing.”

Here’s a framework you can use to create your elevator pitch:

• Identify target audience: [Specific demographic] who want [key desire]
• State product category : [Product] is a [category] that 
• Highlight primary benefit: Delivers [key advantage] without [common drawback]
• Contrast with competitors: Unlike [competitors], we offer [unique benefit]

2. The Problem-Solution Pitch

A problem-solution pitch hinges on the delicate balance between highlighting a genuine issue and proposing a viable, innovative solution. The focus is to frame the problem in terms of broader societal trends or industry-specific challenges to add depth to the narrative and create a sense of urgency.   The pitch should be customized to match the customer’s demographics, values, or experiences to make them more open to the proposed solution.

Here’s a great example of a problem-solution pitch:

Hi sharks, my name is Dave Ason. I’m the founder and CEO of Bright, and I’m here seeking a $400,000 investment for a 4% equity stake in my company. Bright Wheel is the mobile app for preschools, daycares, and families, and we are completely revolutionizing Early Education.

Now, I believe all of us here are parents, and I want to ask: when you come home after a long day and you ask your kids, “What did you learn in school today?” does this sound familiar?

“I did everything.” “I did… I don’t want… going to tell you.” “You don’t want to tell me?” “I don’t know.”

This is the experience for millions of parents across America every single day, and especially for younger kids. You’ve been apart from your little human being for 6, 8, 10 hours a day, and that is all you get. You know you want to be a part of their day, you want to add to their learning once you come home, and you can’t, and it’s gut-wrenching.

And on the other side, on the school side, it’s no better. In addition to actually educating our kids, teachers are managing a ton of paperwork. Let’s face it, they’re actually managing parents, and on top of that, they’re even running a business. The system is broken, and Bright Wheel is the solution.

So let’s jump in and take a look at how Bright Wheel works. With Bright Wheel, teachers can easily check kids in from the mobile app. They can log activities and assessments during the day, they can send quick updates, and they can even manage their business all in one place. And we’re just seeing an amazing amount of photos every single day on Bright Wheel, and this is the reason: you take it, you tag it, and you are absolutely done.

Sharks, this is a unique opportunity to build a massive business that has a massive impact on people’s everyday lives, and that’s something that we hear every day. So I hope you’re joining Serena and our team in bringing Bright Wheel to every preschool, every daycare, and every family across the globe.

This pitch for Bright Wheel demonstrates several strengths as a problem-solution pitch. Here’s how: 

Problem presentation: The pitch positions the problem extremely well, with the following elements: 

• Relatable scenario : Dave starts by asking the sharks, who are presumably parents, about a common frustration — the lack of meaningful communication about their child’s day at school.
• Emotional impact : He emphasizes the “gut-wrenching” feeling parents experience when disconnected from their child’s daily activities and learning.
• Dual-sided issue : Dave doesn’t just focus on parents; he highlights problems for educators too.
• System-level critique: He boldly states, “The system is broken,” positioning the issue as a widespread, systemic problem in early education.

Solution presentation: Following the problem, he clearly positions his product, Brightwheel, as the solution. 

• Clear positioning : Dave introduces Bright Wheel as “the solution,” directly addressing the problems he’s just outlined.
• Comprehensive approach: He uses a holistic outlook to describe the app as the perfect solution to tackle all issues simultaneously, explaining hours saved, emotional payoff, etc.
• Scalability: Dave focuses on it as a scalable solution to a universal problem.

Here’s a framework to create a great problem-solution pitch:

1. Problem Presentation  

• Relatable scenario
• Emotional impact 
• Multi-stakeholder perspective 
• Systemic critique

2. Solution Introduction 

• Clear positioning
• Comprehensive approach 
• Key benefits 
• Scalability potential

3. Demonstration (if applicable) 

• Live product showcase 
• Key feature highlights

4. Call to Action  

• Investment ask 
• Partnership opportunity

3. The Storytelling Pitch

When you tell a story, mirror neurons in the audience’s brain activate, which helps them empathize and comprehend the details better. Plus, a good story can help you simplify complex ideas which makes your pitch memorable and digestible. 

Also, it’s easier to remember a story than facts and figures .

Here’s a classic example of a storytelling pitch by entrepreneur Mark Cuban:

“Yeah, this is Mark, you know under the Dallas Mavericks. I know you’ve been to a game and I just wanted to sit here and tell you we’d love to have you back. But did you know that going to a Mavs game is less expensive than eating at McDonald’s? Do you know that we have tickets now that are less expensive than going to the movies? And you’ll get a unique experience that you’ll never ever experience anywhere else.’

‘Well, you guys suck. You guys are awful.’ And I’d be like, ‘Do you remember when your mom or dad first took you to a game? You remember how you felt?’

Do you get that going to McDonald’s? Do you get that going to the movies? No. We create special experiences. I can’t guarantee you we’re going to win or lose, but I can guarantee you we’re going to make the entertainment so when you look at your son or daughter’s face, you will be thrilled to death and know that you couldn’t get that experience anywhere else. And it’s eight dollars a ticket.”

This sales pitch is a masterclass in storytelling sales pitching. Here’s why it’s so effective:

• Direct approach : Cuban starts by acknowledging the customer’s history with the team, creating a personal connection.
• Unique selling proposition : Mark emphasizes the “unique experience” aspect, differentiating Mavs games from other entertainment options.
• Handling objections : Handles all objections, with a clear emotional story like price anchoring and positive memories associated with basketball
• Emotional benefit : Cuban focuses on the emotional payoff of creating memories with family, while being upfront. 

Here’s the framework that you could use to create the perfect storytelling pitch: 

• Hook : Grab attention with a surprising fact or question
• Context : Set the scene and establish relevance
• Problem : Clearly define the challenge or pain point
• Personal stake : Show your investment in solving the problem
• Value proposition: Articulate clear benefits, using familiar comparisons
• Objection handling : Address and reframe potential concerns
• Emotional appeal: Connect through relatable experiences or metaphors
• Future impact: Paint a picture of positive outcomes
• Call to action: Guide the audience on next steps

4. The Data-Driven Pitch

“Above all else, show the data.” — Edward R. Tufte , Yale University

If you listen to Edward, renowned statistician and mathematician at Yale University, along with 31% of marketers who say that data helps prove the value of their work – data driven pitches are your best bet for conversion.

When you’re able to back up claims with concrete numbers, statistics, and real-world examples, it lends authority to your arguments and builds confidence in potential customers . This evidence-based approach helps you overcome skepticism and objections more effectively than generalized or intuition-based pitches.

Plus data helps target specific pain points, preferences, and behaviors of individual prospects or customer segments, increasing the likelihood of a positive response.

For example, Daniel Jarrett , CEO of Queensland Solar and Lighting uses this pitch often to drive customers to invest in solar systems: 

“Did you know that the average household in Brisbane spends $1,900 annually on electricity? Our customers save an average of 60% on these costs with our solar systems. That means you could save over $5,700 in just 5 years.”

He says, ‘The data-driven pitch has revolutionized our method of selling solar systems. 

This pitch is especially successful because it turns abstract ideas like environmental benefits and energy efficiency into something instantly relevant: money saved.

Over time, I have polished this pitch, changing the numbers in response to fresh data and client experiences. I always make sure I have current knowledge on average local consumption rates and local electricity costs. This meticulous approach gives our assertions credibility and strengthens confidence with possible clients.  I believe the data-driven pitch is about teaching people and arming them to take charge of their energy consumption, not only about marketing solar panels. This approach piques interest, motivates involvement, and finally results in more informed and contented consumers. And that, in the solar business, is the hallmark of a really successful sales strategy ”

This pitch is effective for several key reasons:

• Specific, relatable numbers: It uses concrete figures ($1,900 annual cost, 60% savings) that are easy for customers to understand and relate to their own situation.
• Clear timeframe: The 5-year savings projection gives customers a tangible goal to consider.
• Localization: By mentioning Brisbane specifically, it feels more relevant to the target audience.
• Immediate relevance: It transforms abstract benefits into direct financial savings, which is a powerful motivator.
• Credibility: Using average figures based on real data lends authority to the claims.

Here’s the framework that you can use to create your pitch: 

• Hook with key statistic : [Surprising data point relevant to customer]
• Present solution impact: Our [product/service] provides [specific benefit], saving/improving [quantifiable metric]
• Demonstrate long-term value : Over [timeframe], this translates to [long-term benefit in numbers]
• Localize and personalize : For [customer’s location/industry], this means [tailored impact]
• Address pain points : Without this, you risk [data-backed negative consequence]
• Provide social proof: [Percentage/number] of our customers achieve [specific result]
• Call to action : Act now to [specific action] and gain [immediate benefit]

5. The Value-Based Pitch

As a seasoned sales professional, you probably know customers often dislike change. For example, even the idea of switching to a new solution often requires an open mind.

With value-based sales, you identify any dissatisfaction with the status quo and focus on how your solution or service specifically meets the prospect’s needs. This is how you’ll convince them it’s worth making the switch.

Additionally, focusing on values positions you as an expert consultant — instead of a quota-driven salesperson — which builds higher trust and longer relationships. This brings more benefits to your customers and your company alike.

Here’s a great example of a value based pitch from the then 12-year-old, Carson, appearing on Shark Tank:

‘When I first started middle school, it was the first time I ever had a locker. My locker was decked out and awesome, but none of my skateboards would fit in it. So I decided, what the heck, why not just make one my own? This is a Locker Board.

Locker Boards are handmade and reshaped from recycled skateboard decks. At only 16 inches long, they fit easily inside backpacks and lockers.

They’re good for the planet, easy to take anywhere, and they’re super fun to ride. Also, the square shape lets you still do tricks because of the corners, and your feet can stay on it, and it won’t be too wobbly’

Carson’s Locker Board pitch is value-based because it focuses on benefits rather than just features. He emphasizes:

• Problem-solving: Addressing the issue of skateboards not fitting in lockers.
• Environmental responsibility: Using recycled materials, being “good for the planet.”
• Convenience: Fitting in backpacks and lockers.
• Fun and functionality : Allowing tricks despite small size.

Here’s the framework that we could use for a value based pitch: 

• Problem identification : Clearly state the significant problem your product/service solves.
• Solution overview : Briefly introduce your product/service and how it addresses the problem.
• Key benefits: Highlight 3-5 main benefits for the user, emphasizing outcomes over features.
• Broader impact : Discuss positive effects on community, society, or environment.
• Call to action : Ask your audience to take action. 

6.  The Interactive Pitch

Interactivity breathes life into your pitch, converting a mundane presentation or cold email into an immersive and dynamic experience. When you ask questions or find a creative way to engage, people remember it better. They’re actively involved rather than passively listening. Plus, you can benefit from real-time feedback, allowing you to adapt your pitch on the fly to address the specific concerns of your prospective customer. 

Here’s an example of a strong interactive pitch. Philip Alves , Founder & CEO at DevSquad says:

‘ One pitch that stands out for me is the reverse pitch. This technique flips the script: instead of me telling the client why we’re the right fit, I ask them to describe their dream solution, their ultimate success story, and then, I work backwards to show how we can make that vision a reality. It’s a dialogue, not a monologue, and it shows them from the outset that we’re not just offering off-the-shelf solutions. This method has worked incredibly well, particularly with enterprise clients like ADP and Box, because it engages them in the process and leads to a more collaborative relationship ’

Here’s how he sends out his pitches:

At DevSquad, we approach every project by first understanding your vision. I’d love to hear what success looks like for StatSocial—whether it’s delivering deeper audience segmentation, increasing real-time insights, or optimizing the overall user experience. Let’s start with your dream outcome, and then we’ll work backward to build a solution that aligns perfectly with those goals. This collaborative approach has worked incredibly well with other data-driven companies, and I’m confident it will help us create something unique for StatSocial.

Looking forward to hearing your thoughts!

Founder & CEO at DevSquad

This pitch is excellent for its interactive qualities. Let’s break down why it’s so effective:

• Customer-centric approach : Phil immediately focuses on the customer’s vision, not his company’s capabilities. This shows he prioritizes the client’s needs.
• Open-ended question : By asking questions, Phil invites engagement and dialogue. 
• Informed suggestions : Mentioning “deeper audience segmentation, increasing real-time insights, or optimizing the overall user experience” demonstrates industry knowledge and provides thought-starters for the client.
• Encourages response : By explicitly asking for thoughts, Phil creates a clear next step in the conversation.

Here’s a framework to build a great interactive pitch:

• Customer focus: Show that you prioritize their goals over showcasing your own capabilities.
• Open dialogue : Use open-ended questions to invite engagement and start a two-way conversation.
• Inform with insights: Demonstrate your industry knowledge by offering informed suggestions or examples relevant to the customer’s field. 
• Solicit response : Explicitly ask for the customer’s thoughts or feedback, creating a clear next step in the conversation and ensuring the interaction continues.

7. The Visionary Pitch

A visionary pitch captures the imagination and promises significant impact . It taps into aspirational thinking: Exciting customers, investors, and stakeholders by showcasing a deep seated need to alter how the world operates today.  Visionary pitches focus on significant, often overlooked issues, aligning with emerging trends and technology. A successful visionary pitch also showcases the team’s ability to execute on a grand vision while remaining adaptable enough to pivot as market conditions evolve.

One example is AirBnB’s investor pitch in 2008 when raising their angel round funding for $500K. We’ve included a compilation of a few notable slides from their presentation below:

Here’s why AirBnB’s 2008 pitch is a  great example of a visionary pitch: 

• Problem-solution fit : Identifies travel pain points and offers an innovative local-stay solution.
• Market validation : Demonstrates potential through existing platform data and projections.
• Business model : Displays a simple, scalable 10% commission on transactions. 
• Competitive edge : First-mover advantage with a user-friendly platform and host incentives.
• Team and traction : Strong, diverse team backed by early press and user testimonials.
• Growth strategy : Clear plan targeting events and partnerships.

Here’s a framework that you could use to create a visionary pitch: 

• Problem-solution fit : Identify significant market pain points and propose an innovative solution.
• Market potential: Demonstrate addressable market size and growth projections.
• Business model: Present a clear, scalable revenue generation strategy.
• Competitive advantage: Highlight unique selling points and barriers to entry.
• Team and traction : Showcase diverse expertise and early market validation.
• Growth strategy: Outline a clear plan for user acquisition and market expansion.
• Visionary impact: Articulate how the solution shapes or creates future industry trends

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Put Your Sales Pitch to Use With CloudTalk 

After you’ve identified the right sales pitch for the right occasion, the next step is to get it in front of your target audience . For this, you’ll need an easy-to-use, all-in-one communications platform. 

For instance, CloudTalk empowers salespeople all over the world to easily connect with prospects and customers. With 160+ international phone numbers, you can set up a local presence no matter where you are. Plus, its AI-driven features including Sentiment Analysis , Topics Extraction, Call Summaries, and Call Transcription help your sales team adapt sales pitches on the fly.

In fact, CloudTalk’s call scripts and surveys did wonders for courier service Glovo’s ability to offer more personalized pitches and solutions while gathering feedback to improve its service quality. This helped agents improve customer satisfaction while increasing sales call volume by 82%.

The Secret to Mastering Cold Calling

Now, it’s time to put these scripts to the test and see how they can transform your cold-calling success.

However, remember that persistence is crucial—making a minimum of six cold calls can boost contact rates by 70%, highlighting the importance of staying consistent in your efforts to secure new clients.

Reduce Missed Calls—Reserve a Demo Today!

Frequently asked questions about sales pitch examples

What are some sales pitch examples for students.

The best sales pitch examples for students are the elevator pitch, storytelling pitch, and value-based pitch. This is especially true if they’re positioning themselves for leadership roles in schools, or applying for internships or gigs.

What’s an example of a sales pitch script?

An example of a sales pitch script is:

Hello [prospect’s name], this is [your name] from [your company]. We specialize in helping [specific demographic] who want [key desire]. Our [product/service name] is a [category] that delivers [key advantage] without [common drawback]. Unlike [competitors], we offer [unique benefits]. I’d love to discuss how this could benefit your business. Could we schedule a brief call? I’ll follow up with an email outlining these points as well.”

This example script can help you craft a compelling elevator pitch.

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15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

​​types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer: 

• The product’s/service’s features and benefits
• Unique value proposition/unique selling proposition (USP)
• Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more. 

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market. 

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone. 

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling. 

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo. 

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market. 

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch. 

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly. 

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer. 

Pitching over the phone can also provide a natural segue into initiating an email conversation. 

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch. 

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep. 

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back. 

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time. 

Still, for all of its conveniences, email sales pitching comes with its own set of challenges. 

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages. 

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak. 

Social Media Pitch

Instead, look for ways to use social media that will hold up as timeless. 

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust. 

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine. 

But in technical terms, a presentation sales pitch is one that includes a sales deck. 

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations. 

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage. 

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers . 

Website Sales Pitch

Some sales teams use their company website to help them make their pitch. 

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.). 

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor. 

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options. 

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds. 

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch. 

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges. 

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling. 

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment. 

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does. 

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch. 

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox. 

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc. 

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

• Start with an undeniable truth.
• Make a bold claim that contrasts it. One that should stir up some furrowed brows.
• Why they should agree + Solution.

>> Example:  Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides   from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces. 

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover. 

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

• Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
• Drinking dirty water each year kills more people than intense violence like war.
• The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

• Possibility to be able to go anywhere
• Excitement of what is to come
• The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

• Goes backward and forwards
• Takes us to a place where we ache to go again
• Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Check out 5 more email examples of personal selling  in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Keep the following tips in mind as you practice and perfect your sales pitch. 

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time. 

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions. 

Solid sales pitch research means understanding: 

• The prospect’s pain points , needs, challenges, and preferences
• The appropriate channel for distributing the pitch 
• The decision-makers at the prospect’s company, and how to reach them
• Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be. 

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression. 

Avoid the temptation to launch directly into your pitch content, no matter how limited your time. 

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity. 

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master. 

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic. 

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly. 

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer. 

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process. 

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch. 

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes). 

Although every sales pitch is different, there are a few components that are common to just about everyone. 

Use the following list to help you create a sales pitch template for your team. 

• Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly. 
• Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect. 
• Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations. 
• Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling. 
• Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?). 

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

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