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31+ SAMPLE Competition Business Plan in PDF | MS Word

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1. low cost provider strategies, 2. broad differentiation strategies, 3. focused low-cost and differentiation strategies, 4. best-cost provider strategies, step 1: create a concise summary , step 2: develop market analysis and sales/marketing strategy, step 3: include a competitor analysis, step 4: review and execute the competitive business plan, share this post on your network, you may also like these articles.

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How to Write Competitive Analysis in a Business Plan (w/ Examples)

The Competitive Analysis Kit

• Vinay Kevadia
• January 9, 2024

14 Min Read

Every business wants to outperform its competitors, but do you know the right approach to gather information and analyze your competitors?

That’s where competitive analysis steps in. It’s the tool that helps you know your competition’s pricing strategies, strengths, product details, marketing strategies, target audience, and more.

If you want to know more about competitor analysis, this guide is all you need. It spills all the details on how to conduct and write a competitor analysis in a business plan, with examples.

Let’s get started and first understand the meaning of competitive analysis.

What is Competitive Analysis?

A competitive analysis involves collecting information about what other businesses in your industry are doing with their products, sales, and marketing.

Businesses use this data to find out what they are good at, where they can do better, and what opportunities they might have. It is like checking out the competition to see how and where you can improve.

This kind of analysis helps you get a clear picture of the market, allowing you to make smart decisions to make your business stand out and do well in the industry.

Competitive analysis is a section of utmost value for your business plan. The analysis in this section will form the basis upon which you will frame your marketing, sales, and product-related strategies. So make sure it’s thorough, insightful, and in line with your strategic objectives.

Let’s now understand how you can conduct a competitive analysis for your own business and leverage all its varied benefits.

How to Conduct a Competitive Analysis

Let’s break down the process of conducting a competitive analysis for your business plan in these easy-to-follow steps.

It will help you prepare a solid competitor analysis section in your business plan that actually highlights your strengths and opens room for better discussions (and funding).

Let’s begin.

1. Identify Your Direct and Indirect Competitors

First things first — identify all your business competitors and list them down. You can have a final, detailed list later, but right now an elementary list that mentions your primary competitors (the ones you know and are actively competing with) can suffice.

As you conduct more research, you can keep adding to it.

Explore your competitors using Google, social media platforms, or local markets. Then differentiate them into direct or indirect competitors.

Direct competitors

Businesses offering the same products or services, and targeting a similar target market are your direct competitors.

These competitors operate in the same industry and are often competing for the same market share.

Indirect competitors

On the other hand, indirect competitors are businesses that offer different products or services but cater to the same target customers as yours.

While they may not offer identical solutions, they compete for the same customer budget or attention. Indirect competitors can pose a threat by providing alternatives that customers might consider instead of your offerings.

2. Study the Overall Market

Now that you know your business competitors, deep dive into market research. Market research should involve a combination of both primary and secondary research methods.

Primary research

Primary research involves collecting market information directly from the source or subjects.  Some examples of primary market research methods include:

• Purchasing competitors’ products or services
• Conducting interviews with their customers
• Administering online surveys to gather customer insights

Secondary research

Secondary research involves utilizing pre-existing gathered information from some relevant sources. Some of its examples include:

• Scrutinizing competitors’ websites
• Assessing the current economic landscape
• Referring to online market databases of the competitors.

Have a good understanding of the market at this point to write your market analysis section effectively.

3. Prepare a Competitive Framework

Now that you have a thorough understanding of your competitors’ market, it is time to create a competitive framework that enables comparison between two businesses.

Factors like market share, product offering, pricing, distribution channel, target markets, marketing strategies, and customer service offer essential metrics and information to chart your competitive framework .

These factors will form the basis of comparison for your competitive analysis. Depending on the type of your business, choose the factors that are relevant to you.

4. Take Note of Your Competitor’s Strategies

Now that you have an established framework, use that as a base to analyze your competitor’s strategies. Such analysis will help you understand what the customers like and dislike about your competitors.

Start by analyzing the marketing strategies, sales and marketing channels, promotional activities, and branding strategies of your competitors. Understand how they position themselves in the market and what USPs they emphasize.

Evaluate, analyze their pricing strategies and keep an eye on their distribution channel to understand your competitor’s business model in detail.

This information allows you to make informed decisions about your strategies, helping you identify opportunities for differentiation and improvement.

5. Perform a SWOT Analysis of Your Competitors

A SWOT analysis is a method of analyzing the strengths, weaknesses, opportunities, and threats of your business in the competitive marketplace.

While strengths and weaknesses focus on internal aspects of your company, opportunities and threats examine the external factors related to the industry and market.

It’s an important tool that will help determine the company’s competitive edge quite efficiently.

It includes the positive features of your internal business operations. For example, a strong brand, skilled workforce, innovative products/services, or a loyal customer base.

It includes all the hindrances of your internal business operations. For example, limited resources, outdated technology, weak brand recognition, or inefficient processes.

Opportunities

It outlines several opportunities that will come your way in the near or far future. Opportunities can arise as the industry or market trend changes or by leveraging the weaknesses of your competitors.

For example, details about emerging markets, technological advancements, changing consumer trends, profitable partnerships in the future, etc.

Threats define any external factor that poses a challenge or any risk for your business in this section. For example, intense competition, economic downturns, regulatory changes, or any advanced technology disruption.

This section will form the basis for your business strategies and product offerings. So make sure it’s detailed and offers the right representation of your business.

And that is all you need to create a comprehensive competitive analysis for your business plan.

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How to Write Competitive Analysis in a Business Plan

The section on competitor analysis is the most crucial part of your business plan. Making this section informative and engaging gets easier when you have all the essential data to form this section.

Now, let’s learn an effective way of writing your competitive analysis.

1. Determine who your readers are

Know your audience first, because that will change the whole context of your competitor analysis business plan.

The competitive analysis section will vary depending on the intended audience is the team or investors.

Consider the following things about your audience before you start writing this section:

Internal competitor plan (employees or partners)

Objective: The internal competitor plan is to provide your team with an understanding of the competitive landscape.

Focus: The focus should be on the comparison of the strengths and weaknesses of competitors to boost strategic discussions within your team.

Use: It is to leverage the above information to develop strategies that highlight your strengths and address your weaknesses.

Competitor plan for funding (bank or investors)

Objective: Here, the objective is to reassure the potential and viability of your business to investors or lenders.

Focus: This section should focus on awareness and deep understanding of the competitive landscape to persuade the readers about the future of your business.

Use: It is to showcase your market position and the opportunities that are on the way to your business.

This differentiation is solely to ensure that the competitive analysis serves its purpose effectively based on the specific needs and expectations of the respective audience.

2. Describe and Visualise Competitive Advantage

Remember how we determined our competitive advantage at the time of research. It is now time to present that advantage in your competitive analysis.

Highlight your edge over other market players in terms of innovation, product quality, features, pricing, or marketing strategy. Understanding your products’ competitive advantage will also help you write the products and services section effectively.

However, don’t limit the edge to your service and market segment. Highlight every area where you excel even if it is better customer service or enhanced brand reputation.

Now, you can explain your analysis through textual blocks. However, a more effective method would be using a positioning map or competitive matrix to offer a visual representation of your company’s competitive advantage.

3. Explain your strategies

Your competitor analysis section should not only highlight the opportunities or threats of your business. It should also mention the strategies you will implement to overcome those threats or capitalize on the opportunities.

Such strategies may include crafting top-notch quality for your products or services, exploring the unexplored market segment, or having creative marketing strategies.

Elaborate on these strategies later in their respective business plan sections.

4. Know the pricing strategy

To understand the pricing strategy of your competitors, there are various aspects you need to have information about. It involves knowing their pricing model, evaluating their price points, and considering the additional costs, if any.

One way to understand this in a better way is to compare features and value offered at different price points and identify the gaps in competitors’ offerings.

Once you know the pricing structure of your competitors, compare it with yours and get to know the competitive advantage of your business from a pricing point of view.

Let us now get a more practical insight by checking an example of competitive analysis.

Competitive Analysis Example in a Business Plan

Here’s a business plan example highlighting the barber shop’s competitive analysis.

1. List of competitors

Direct & indirect competitors.

The following retailers are located within a 5-mile radius of J&S, thus providing either direct or indirect competition for customers:

Joe’s Beauty Salon

Joe’s Beauty Salon is the town’s most popular beauty salon and has been in business for 32 years. Joe’s offers a wide array of services that you would expect from a beauty salon.

Besides offering haircuts, Joe’s also offers nail services such as manicures and pedicures. In fact, over 60% of Joe’s revenue comes from services targeted at women outside of hair services. In addition, Joe’s does not offer its customers premium salon products.

For example, they only offer 2 types of regular hair gels and 4 types of shampoos. This puts Joe’s in direct competition with the local pharmacy and grocery stores that also carry these mainstream products. J&S, on the other hand, offers numerous options for exclusive products that are not yet available in West Palm Beach, Florida.

LUX CUTS has been in business for 5 years. LUX CUTS offers an extremely high-end hair service, with introductory prices of $120 per haircut.

However, LUX CUTS will primarily be targeting a different customer segment from J&S, focusing on households with an income in the top 10% of the city.

Furthermore, J&S offers many of the services and products that LUX CUTS offers, but at a fraction of the price, such as:

• Hairstyle suggestions & hair care consultation
• Hair extensions & coloring
• Premium hair products from industry leaders

Freddie’s Fast Hair Salon

Freddie’s Fast Hair Salon is located four stores down the road from J&S. Freddy’s has been in business for the past 3 years and enjoys great success, primarily due to its prime location.

Freddy’s business offers inexpensive haircuts and focuses on volume over quality. It also has a large customer base comprised of children between the ages of 5 to 13.

J&S has several advantages over Freddy’s Fast Hair Salon including:

• An entertainment-focused waiting room, with TVs and board games to make the wait for service more pleasurable. Especially great for parents who bring their children.
• A focus on service quality rather than speed alone to ensure repeat visits. J&S will spend on average 20 more minutes with its clients than Freddy’s.

While we expect that Freddy’s Fast Hair Salon will continue to thrive based on its location and customer relationships, we expect that more and more customers will frequent J&S based on the high-quality service it provides.

2. Competitive Pricing

John and Sons Barbing Salon will work towards ensuring that all our services are offered at highly competitive prices compared to what is obtainable in The United States of America.

We know the importance of gaining entrance into the market by lowering our pricing to attract all and sundry that is why we have consulted with experts and they have given us the best insights on how to do this and effectively gain more clients soon.

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in West Palm Beach – Florida.

3. Our pricing

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Check (only from loyal customers)

Given the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

4. Competitive advantage

5. SWOT analysis

Why is a Competitive Environment helpful?

Somewhere we all think, “What if we had no competition?” “What if we were the monopoly?” It would be great, right? Well, this is not the reality, and have to accept the competition sooner or later.

However, competition is healthy for businesses to thrive and survive, let’s see how:

1. Competition validates your idea

When people are developing similar products like you, it is a sign that you are on the right path. Having healthy competition proves that your idea is valid and there is a potential target market for your product and service offerings.

2. Innovation and Efficiency

Businesses competing with each other are motivated to innovate consistently, thereby, increasing their scope and market of product offerings. Moreover, when you are operating in a cutthroat environment, you simply cannot afford to be inefficient.

Be it in terms of costs, production, pricing, or marketing—you will ensure efficiency in all aspects to attract more business.

3. Market Responsiveness

Companies in a competitive environment tend to stay relevant and longer in business since they are adaptive to the changing environment. In the absence of competition, you would start getting redundant which will throw you out of the market, sooner or later.

4. Eases Consumer Education

Since your target market is already aware of the problem and existing market solutions, it would be much easier to introduce your business to them. Rather than focusing on educating, you would be more focused on branding and positioning your brand as an ideal customer solution.

Being the first one in the market is exciting. However, having healthy competition has these proven advantages which are hard to ignore.

A way forward

Whether you are starting a new business or have an already established unit, having a practical and realistic understanding of your competitive landscape is essential to developing efficient business strategies.

While getting to know your competition is essential, don’t get too hung up in the research. Research your competitors to improve your business plan and strategies, not to copy their ideas.

Create your unique strategies, offer the best possible services, and add value to your offerings—that will make you stand out.

While it’s a long, tough road, a comprehensive business plan can be your guide. Using modern business planning software is probably the easiest way to draft your plan.

Use Upmetrics. Simply enter your business details, answer the strategic questions, and see your business plan come together in front of your eyes.

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Frequently Asked Questions

Is swot analysis a competitive analysis.

SWOT analysis is just a component of a competitive analysis and not the whole competitive analysis. It helps you identify the strengths and weaknesses of your business and determine the emerging opportunities and threats faced by the external environment.

Competitive analysis in reality is a broad spectrum topic wherein you identify your competitors, analyze them on different metrics, and identify your competitive advantage to form competitive business strategies.

What tools can i use for competitor analysis?

For a thorough competitor analysis, you will require a range of tools that can help in collecting, analyzing, and presenting data. While SEMrush, Google Alerts, Google Trends, and Ahrefs can help in collecting adequate competitor data, Business planning tools like Upmetrics can help in writing the competitors section of your business plan quite efficiently.

What are the 5 parts of a competitive analysis?

The main five components to keep in mind while having a competitor analysis are:

• Identifying the competitors
• Analyzing competitor’s strengths and weaknesses
• Assessing market share and trends
• Examining competitors’ strategies and market positioning
• Performing SWOT analysis

What is the difference between market analysis and competitive analysis?

Market analysis involves a comprehensive examination of the overall market dynamics, industry trends, and factors influencing a business’s operating environment.

On the other hand, competitive analysis narrows the focus to specific competitors within the market, delving into their strategies, strengths, weaknesses, and market positioning.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Write the Competitor Analysis Section of the Business Plan

Writing The Business Plan: Section 4

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

The competitor analysis section can be the most difficult section to compile when writing a business plan because before you can analyze your competitors, you have to investigate them. Here's how to write the competitor analysis section of the business plan.

First, Find Out Who Your Competitors Are

If you're planning to start a small business that's going to operate locally, chances are you already know which businesses you're going to be competing with. But if not, you can easily find out by doing an internet search for local businesses, looking in the online or printed local phone book, or even driving around the target market area. 

Your local business may also have non-local competitors that you need to be aware of.

If you're selling office supplies, for instance, you may also have to compete with big-box retailers within a driving distance of several hours and companies that offer office supplies online. You want to make sure that you identify all your possible competitors at this stage.

Then Find Out About Them

You need to know:

• what markets or market segments your competitors serve;
• what benefits your competitors offer;
• why customers buy from them;
• as much as possible about their products and/or services, pricing, and promotion.

Gathering Information for Your Competitor Analysis

A visit is still the most obvious starting point - either to the brick and mortar store or to the company's website. Go there, once or several times, and look around. Watch how customers are treated. Check out the prices.

You can also learn a fair bit about your competitors from talking to their customers and/or clients - if you know who they are. Other good "live" sources of information about competitors include a company's vendors or suppliers and a company's employees. They may or may not be willing to talk to you, but it's worth seeking them out and asking.

And watch for trade shows that your competitors may be attending. Businesses are there to disseminate information about and sell their products or services; attending and visiting their booths can be an excellent way to find out about your competition.

You'll also want to search for the publicly available information about your competitors. Online publications, newspapers, and magazines may all have information about the company you're investigating for your competitive analysis. Press releases may be particularly useful. 

Once you've compiled the information about your competitors, you're ready to analyze it. 

Analyzing the Competition

Just listing a bunch of information about your competition in the competitor analysis section of the business plan misses the point. It's the analysis of the information that's important.

Study the information you've gathered about each of your competitors and ask yourself this question: How are you going to compete with that company?

For many small businesses, the key to competing successfully is to identify a market niche where they can capture a  specific target market  whose needs are not being met.

• Is there a particular segment of the market that your competition has overlooked?
• Is there a service that customers or clients want that your competitor does not supply? 

The goal of your competitor analysis is to identify and expand upon your competitive advantage - the benefits that your proposed business can offer the customer or client that your competition can't or won't supply.

Writing the Competitor Analysis Section

When you're writing the business plan, you'll write the competitor analysis section in the form of several paragraphs. 

The first paragraph will outline the competitive environment, telling your readers who your proposed business's competitors are, how much of the market they control and any other relevant details about the competition.

The second and following paragraphs will detail your competitive advantage, explaining why and how your company will be able to compete with these competitors and establish yourself as a successful business.

Remember; you don't have to go into exhaustive detail here, but you do need to persuade the reader of your business plan that you are knowledgeable about the competition and that you have a clear, definitive plan that will enable your new business to successfully compete.

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Home > Business Plan > Competition in a Business Plan

Competition in a Business Plan

… there is competition in the target market …

Who is the Competition?

By carrying out a competitor analysis a business will be able to identify its own strengths and weaknesses, and produce its own strategy. For example a review of competitor products and prices will enable a business to set a realistic market price for its own products. The competition section of the business plan aims to show who you are competing with, and why the benefits your product provides to customers are better then those of the competition; why customers will choose your product over your competitors.

• Who are our competitors?
• What are the competitors main products and services?
• What threats does the competitor pose to our business?
• What are the strengths and weaknesses of our competitors?
• What are the objectives in the market place of the competitors?
• What strategies are the competitors using?
• What is the competitors market share?
• What market segments do the competitors operate in?
• What do customers think of the competition?
• What does the trade think of the competitor?
• What makes their product good?
• Why do customers buy their product?
• What problems do customers have with the product?
• What is the competitors financial strength?
• What resources do the competition have available?

The focus is on how well the customer benefits and needs are satisfied compared to competitors, and not on how the features of the product compare. For example, key customer benefits might include affordability, can be purchased online, or ease of use, but not a technical feature list.

Competition Presentation in the Business Plan

The business plan competitor section can be presented in a number of formats including a competitor matrix, but an informative way of presenting is using Harvey balls . Harvey balls allow you to grade each customer benefit from zero to four, and to show a comparison of these benefits to your main competitor products. The competitors might be individual identified companies, or a generic competitor such as ‘fast food restaurants’.

In the example below, the key benefits of the product are compared against three main competitors. Each row represents a key benefit to the customer, the first column represents your business, and the remaining three columns each represent a chosen competitor.

The investor will want to understand that your product has the potential to take a major share of the chosen target market by being shown that it is sufficiently competitive for a number of key customer benefits.

This is part of the financial projections and Contents of a Business Plan Guide , a series of posts on what each section of a simple business plan should include. The next post in this series will deal with the competitive advantages the business has in the chosen target market.

About the Author

Chartered accountant Michael Brown is the founder and CEO of Plan Projections. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

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How to Write the Competitive Analysis of a Business Plan

Written by Dave Lavinsky

If you are writing a business plan, hopefully by this point you’ve conducted thorough market research to identify industry trends and identified the target market for your business. Now it’s time to conduct a competitor analysis. This section is included in virtually every simple business plan template , and the information you include will depend on several factors such as how many competitors there are, what they offer, and how large they are in comparison to your company.

Download our Ultimate Business Plan Template here

What is a Competitive Analysis?

A competitive analysis is a type of market research that identifies your competitors, their strengths and weaknesses, the strategies they are using to compete with you, and what makes your business unique. Before writing this section it’s important to have all the information you collected during your market research phase. This may include market data such as revenue figures, cost trends, and the size of the industry.

Why Do You Need the Competitive Analysis?

If you are planning to raise capital, the investor will require a business plan that includes the competitive analysis section. This section will also come in handy while writing a business plan template , if your company is considering increasing prices or adding new products and services. You can use the information you find to determine how well-positioned your business is to perform in the competitive landscape.

3 Steps to Writing a Competitive Analysis

The steps to developing the competitive analysis section of your business plan include:

• Identify your competition.
• Select the appropriate competitors to analyze.
• Determine your competitive advantage.

1. Identify Your Competition

To start, you must align your definition of competition with that of investors. Investors define competition as to any service or product that a customer can use to fulfill the same need(s) as the company fulfills. This includes companies that offer similar products, substitute products, and other customer options (such as performing the service or building the product themselves). Under this broad definition, any business plan that claims there are no competitors greatly undermines the credibility of the management team.

When identifying competitors, companies often find themselves in a difficult position. On one hand, you may want to show that the business is unique (even under the investors’ broad definition) and list few or no competitors. However, this has a negative connotation. If no or few companies are in a market space, it implies that there may not be a large enough base of potential customers to support the company’s products and/or services.

2. Select the Appropriate Competitors to Analyze

Once your competition has been identified, you want to consider selecting the most appropriate competitors to analyze. Investors will expect that not all competitors are “apples-to-apples” (i.e., they do not offer identical products or services) and therefore will understand if you chose only companies that are closest in nature. So, you must detail both direct and, when applicable, indirect competitors.

Direct competitors are those that serve the same potential customers with similar products and services. If you sell your products or services online, your direct competitors would also include companies whose website ranks in the top 5 positions for your same target keyword on Google Search.

For example, if you are a home-based candle-making company , you would consider direct competitors to be other candle makers that offer similar products at similar prices. Online competitors would also include companies who rank for the following keywords: “homemade candles”, “handmade candles”, or “custom candles.”

Indirect competitors are those that serve the same target market with different products and services or a different target market with similar products and services.

In some cases, you can identify indirect competitors by looking at alternative channels of distribution. For example, a small business selling a product online may compete with a big-box retailer that sells similar products at a lower price.

After selecting the appropriate competitors, you must describe them. In doing so, you must also objectively analyze each of their strengths and weaknesses and the key drivers of competitive differentiation in the same market.

For each competitor, perform a SWOT Analysis and include the following information:

• Competitor’s Name
• Overview of Competitor (where are they located; how long have they been operating)
• Competitor’s Product or Service
• Competitor’s Pricing
• Estimated Market Share
• Location(s)
• Potential Customers (Geographies & Segments)
• Competitor’s Strengths
• Competitor’s Weaknesses

By understanding what your competitors offer and how customers perceive them, you can determine your company’s competitive advantage against each competitor.

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3. Determine Your Competitive Advantage

Perhaps most importantly, you must describe your company’s competitive advantages over the other companies in the space, and ideally how the company’s business model creates barriers to entry. “Barriers to entry” are reasons why it would be difficult for new companies to enter into or compete in the same market.

For instance, you may have a patent that provides value to your customers and makes them less likely to switch suppliers, which protects your business from potential competitors. Or, you may have more resources than the competition and thus be able to provide superior customer service.

Below is a list of areas in which you might have a competitive advantage:

• Size of the Company – Large companies have more resources and can usually offer lower prices than smaller businesses. This is a significant barrier to entry, as starting a small business and competing with a larger company may be difficult.
• Product or Service Differentiation – If your product or service is unique in some way, this will make it less likely that customers will switch to a competitor.
• Experience & Expertise – Experience and knowledge are valuable attributes that can help differentiate you from the competition.
• Location – If you are located in an area where there is high demand for your product or service, this can be a barrier to entry because competitors will not want to open new locations.
• Patents & Copyrights – Protecting intellectual property can prevent others from entering the same market and competing with your company.
• Brand Recognition – Customers are loyal to brands they have come to trust, which protects the company from new competitors.
• Customer Service – Providing excellent customer service can help you retain customers and prevent them from switching suppliers.
• Lowest Cost Offerings – If you can offer a lower price than your competitors, this makes it more difficult for them to compete with you.
• Technology – New technology that enables you to provide a better product or service than your competitors can be an advantage.
• Strategic Partnerships & Alliances – Collaborating with a company that your customers want to work with can help keep them from switching.
• Human Resources – If you have a highly skilled and talented workforce, it can be difficult for competitors to find and employ the same skills.
• Operational Systems – Strong operational systems that lead to greater efficiencies can protect your business from the competition.
• Marketing Strategy – Investing in strong marketing campaigns can make your business difficult to compete with.

For instance, you could say that your [enter any of the bullets from above] is better than your competitors because [insert reason].

The competitive landscape is one of the most important considerations in developing a business plan since it sets the stage by providing information on past and current competitors and their respective strengths and weaknesses. A strong understanding of the competitive landscape is needed before you can develop a strategy for differentiating your company from the competition. Follow the above competitive analysis example and you will be well-prepared to create a winning competitor analysis section of your business plan.

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Other Resources for Writing Your Business Plan

How to Write a Great Business Plan Executive Summary

How to Expertly Write the Company Description in Your Business Plan

The Customer Analysis Section of Your Business Plan

How to Write the Market Analysis Section of a Business Plan

The Management Team Section of Your Business Plan

Financial Assumptions and Your Business Plan

How to Create Financial Projections for Your Business Plan

Everything You Need to Know about the Business Plan Appendix

Business Plan Conclusion: Summary & Recap

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• How to create a competitive analysis (w ...

How to create a competitive analysis (with examples)

Competitive analysis involves identifying your direct and indirect competitors using research to reveal their strengths and weaknesses in relation to your own. In this guide, we’ll outline how to do a competitive analysis and explain how you can use this marketing strategy to improve your business.

Whether you’re running a business or playing in a football game, understanding your competition is crucial for success. While you may not be scoring touchdowns in the office, your goal is to score business deals with clients or win customers with your products. The method of preparation for athletes and business owners is similar—once you understand your strengths and weaknesses versus your competitors’, you can level up. 

What is a competitive analysis?

Competitive analysis involves identifying your direct and indirect competitors using research to reveal their strengths and weaknesses in relation to your own. 

Direct competitors market the same product to the same audience as you, while indirect competitors market the same product to a different audience. After identifying your competitors, you can use the information you gather to see where you stand in the market landscape. 

What to include in a competitive analysis

The purpose of this type of analysis is to get a competitive advantage in the market and improve your business strategy. Without a competitive analysis, it’s difficult to know what others are doing to win clients or customers in your target market. A competitive analysis report may include:

A description of your company’s target market

Details about your product or service versus the competitors’

Current and projected market share, sales, and revenues

Pricing comparison

Marketing and social media strategy analysis

Differences in customer ratings

You’ll compare each detail of your product or service versus the competition to assess strategy efficacy. By comparing success metrics across companies, you can make data-driven decisions.

How to do a competitive analysis

Follow these five steps to create your competitive analysis report and get a broad view of where you fit in the market. This process can help you analyze a handful of competitors at one time and better approach your target customers.

1. Create a competitor overview

In step one, select between five and 10 competitors to compare against your company. The competitors you choose should have similar product or service offerings and a similar business model to you. You should also choose a mix of both direct and indirect competitors so you can see how new markets might affect your company. Choosing both startup and seasoned competitors will further diversify your analysis.

Tip: To find competitors in your industry, use Google or Amazon to search for your product or service. The top results that emerge are likely your competitors. If you’re a startup or you serve a niche market, you may need to dive deeper into the rankings to find your direct competitors.

2. Conduct market research

Once you know the competitors you want to analyze, you’ll begin in-depth market research. This will be a mixture of primary and secondary research. Primary research comes directly from customers or the product itself, while secondary research is information that’s already compiled. Then, keep track of the data you collect in a user research template .

Primary market research may include: 

Purchasing competitors’ products or services

Interviewing customers

Conducting online surveys of customers 

Holding in-person focus groups

Secondary market research may include:

Examining competitors’ websites

Assessing the current economic situation

Identifying technological developments 

Reading company records

Tip: Search engine analysis tools like Ahrefs and SEMrush can help you examine competitors’ websites and obtain crucial SEO information such as the keywords they’re targeting, the number of backlinks they have, and the overall health of their website. 

3. Compare product features

The next step in your analysis involves a comparison of your product to your competitors’ products. This comparison should break down the products feature by feature. While every product has its own unique features, most products will likely include:

Service offered

Age of audience served

Number of features

Style and design

Ease of use

Type and number of warranties

Customer support offered

Product quality

Tip: If your features table gets too long, abbreviate this step by listing the features you believe are of most importance to your analysis. Important features may include cost, product benefits, and ease of use.

4. Compare product marketing

The next step in your analysis will look similar to the one before, except you’ll compare the marketing efforts of your competitors instead of the product features. Unlike the product features matrix you created, you’ll need to go deeper to unveil each company’s marketing plan . 

Areas you’ll want to analyze include:

Social media

Website copy

Press releases

Product copy

As you analyze the above, ask questions to dig deeper into each company’s marketing strategies. The questions you should ask will vary by industry, but may include:

What story are they trying to tell?

What value do they bring to their customers?

What’s their company mission?

What’s their brand voice?

Tip: You can identify your competitors’ target demographic in this step by referencing their customer base, either from their website or from testimonials. This information can help you build customer personas. When you can picture who your competitor actively targets, you can better understand their marketing tactics. 

5. Use a SWOT analysis

Competitive intelligence will make up a significant part of your competitor analysis framework, but once you’ve gathered your information, you can turn the focus back to your company. A SWOT analysis helps you identify your company’s strengths and weaknesses. It also helps turn weaknesses into opportunities and assess threats you face based on your competition.

During a SWOT analysis, ask yourself:

What do we do well?

What could we improve?

Are there market gaps in our services?

What new market trends are on the horizon?

Tip: Your research from the previous steps in the competitive analysis will help you answer these questions and fill in your SWOT analysis. You can visually present your findings in a SWOT matrix, which is a four-box chart divided by category.

6. Identify your place in the market landscape

The last step in your competitive analysis is to understand where you stand in the market landscape. To do this, you’ll create a graph with an X and Y axis. The two axes should represent the most important factors for being competitive in your market. 

For example, the X-axis may represent customer satisfaction, while the Y-axis may represent presence in the market. You’ll then plot each competitor on the graph according to their (x,y) coordinates. You’ll also plot your company on this chart, which will give you an idea of where you stand in relation to your competitors. 

This graph is included for informational purposes and does not represent Asana’s market landscape or any specific industry’s market landscape. 

Tip: In this example, you’ll see three companies that have a greater market presence and greater customer satisfaction than yours, while two companies have a similar market presence but higher customer satisfaction. This data should jumpstart the problem-solving process because you now know which competitors are the biggest threats and you can see where you fall short. 

Competitive analysis example

Imagine you work at a marketing startup that provides SEO for dentists, which is a niche industry and only has a few competitors. You decide to conduct a market analysis for your business. To do so, you would:

Step 1: Use Google to compile a list of your competitors. 

Steps 2, 3, and 4: Use your competitors’ websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. 

Step 5: Focusing back on your own company, you conduct a SWOT analysis to assess your own strategic goals and get a visual of your strengths and weaknesses. 

Step 6: Finally, you create a graph of the market landscape and conclude that there are two companies beating your company in customer satisfaction and market presence. 

After compiling this information into a table like the one below, you consider a unique strategy. To beat out your competitors, you can use localization. Instead of marketing to dentists nationwide like your competitors are doing, you decide to focus your marketing strategy on one region, state, or city. Once you’ve become the known SEO company for dentists in that city, you’ll branch out. 

You won’t know what conclusions you can draw from your competitive analysis until you do the work and see the results. Whether you decide on a new pricing strategy, a way to level up your marketing, or a revamp of your product, understanding your competition can provide significant insight.

Drawbacks of competitive analysis

There are some drawbacks to competitive analysis you should consider before moving forward with your report. While these drawbacks are minor, understanding them can make you an even better manager or business owner. 

Don’t forget to take action

You don’t just want to gather the information from your competitive analysis—you also want to take action on that information. The data itself will only show you where you fit into the market landscape. The key to competitive analysis is using it to problem solve and improve your company’s strategic plan .

Be wary of confirmation bias

Confirmation bias means interpreting information based on the beliefs you already hold. This is bad because it can cause you to hold on to false beliefs. To avoid bias, you should rely on all the data available to back up your decisions. In the example above, the business owner may believe they’re the best in the SEO dental market at social media. Because of this belief, when they do market research for social media, they may only collect enough information to confirm their own bias—even if their competitors are statistically better at social media. However, if they were to rely on all the data available, they could eliminate this bias.

Update your analysis regularly

A competitive analysis report represents a snapshot of the market landscape as it currently stands. This report can help you gain enough information to make changes to your company, but you shouldn’t refer to the document again unless you update the information regularly. Market trends are always changing, and although it’s tedious to update your report, doing so will ensure you get accurate insight into your competitors at all times. 

Boost your marketing strategy with competitive analysis

Learning your competitors’ strengths and weaknesses will make you a better marketer. If you don’t know the competition you’re up against, you can’t beat them. Using competitive analysis can boost your marketing strategy and allow you to capture your target audience faster.

Competitive analysis must lead to action, which means following up on your findings with clear business goals and a strong business plan. Once you do your competitive analysis, you can use the templates below to put your plan into action.

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How to Win Any Business Plan Competition, From a 4-Time Winner

Alison alvarez has gotten really good at understanding what judges want. here are her top tips..

Alison Alvarez is a master of the business plan competition. 

Her expertise grew out of necessity. When she and her co-founder, Tomer Borenstein, founded BlastPoint in 2016, they knew they had a winning business idea : Leverage artificial intelligence to help public utilities, banks, and automotive companies analyze their massive customer lists. In their estimation, most data tools weren't built for salespeople or others who might really benefit from them. Plus, the pair of computer scientists knew their stuff--both had graduate degrees from Carnegie Mellon; Alvarez had also earned her MBA at the University's Tepper School of Business. 

But neither had financial resources. "Often you hear about the 'friends and family round,'" comments Alvarez, referring to founders bootstrapping their companies by way of benevolent relatives. She wondered, "If you don't have those, what do you do?" 

Alvarez and Borenstein decided to bootstrap the Pittsburgh-based BlastPoint through competitions and grants . Alvarez viewed it as something akin to scholarship applications, which she had grown expert at as a student. She funded both her undergraduate and graduate educations with scholarships. 

The strategy worked. In the past four years, the company has won four such competitions, ranging in size from 2017's UpPrize, which came with a $160,000 reward, all the way to a small $2,000 payoff in the GSV Labs AI Pitch competition in 2020. 

"We got really good at that as a way to get capital for basic things," says Alvarez. "Like, we need a printer, let's go to a quick pitch competition," referencing how she entered and won TiE  Pittsburgh . She notes an additional benefit of her business-competition funding strategy: "Investors show up." At that point, she says, "it becomes less about the money, more about expanding our network," which is key, especially when Covid-19 has made socializing normally so hard. 

Here, Alvarez shares a few the tricks she uses to prevail. 

Ask to see the judging guidelines.

Competitions often try to make life easy for their judges, who tend to be high profile, busy, and donating their time, by providing them with scoring rubrics. These are handy guides that explain how to weight companies' merits in various categories as they evaluate one application after the next.

It never hurts to ask to see these judges' guidelines ahead of time, suggests Alvarez. "Usually if you ask, they'll just give it to you."

"You should know what rules you're being held to," she says. "And if you do that you'll know how to tailor your presentation to address the whole rubric."

What's more, she says, "they'll also remember your name as someone who had the initiative to reach out." 

Small, real stories beat big, vague ideas.

Before entering UpPrize, the social innovation challenge funded by BNY Mellon, Alvarez and Borenstein used an example of a nearby watershed whose director wanted to understand how to balance the needs both rich and poor constituents equitably. Armed with real, quantitative calculations of the benefits--and a portrait of the watershed's executive director--Alvarez had a real-world example to look to. She then explained how her company had the potential to help both nonprofits and companies save money and increase equity, across the nation at scale. 

"If you can get just one person to say you actually saved them $100 or a $1,000, it has a lot more impact than if you just said, 'We have the  potential  to save people millions of dollars,'" she says. 

Find a memorable hook.

Even if you have real results and check all the boxes of a winning pitch, there's still a chance your application can get lost in the shuffle. 

"Know that you are part of a really big group of people. You might be lucky if judges remember one thing about you," she says. "But know that you have control over what that one thing is." 

Put something powerful and memorable in the beginning, middle, and end of your presentation--you never know whether judges might get distracted at some point as you're talking, so hedge your bets. BlastPoint's founders summarized their mission by highlighting the importance of data: "Data enables you to see where you're going and where you've been; without it, you're operating without vision." 

Boil your business down to one sentence.

On stage, Alvarez makes all the complex data analysis BlastPoint performs sound clear and easy to remember: "It's big data for human brains," she says. The idea is to make your company easy to talk about during judge's deliberations. 

"If someone walks away from what you're doing, can they tell somebody about your business in a sentence?" she says. "And if they can't, you need to rethink what you're doing." 

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How To Win A Business Plan Contest

A well-developed business plan creates the foundation on which a successful startup will be able to establish itself, and is especially necessary when considering participation in a business plan contest or pitch event. When every factor is considered – market and industry, finance, marketing, operations, and etc. – success becomes a long-term plan as opposed to a hope for a stroke of startup luck. Along with a solid pitch and pitch deck, a business plan is a critical element in your journey to landing a successful seed funding round. Writing an  investor-ready business plan  can be difficult, but securing funding without a solid plan in place is pretty much impossible.

Once you finally get the perfect business plan written, what’s next? For those who are far enough along in their business, submitting the plan directly to investors might be a wise step. For those who aren’t quite ready to approach VCs yet, but could use a financial boost to get things going, participating in business plan contests can be a tremendous help. Not only do these competitions often provide significant rewards for the winners, but they also often draw the attention of angels, VCs, and even corporations looking to invest in or partner with the next billion-dollar startup.

Unfortunately, where there is honey there are bees – business plan contests often attract some of the brightest minds, and the higher the reward, the more competition you can expect. In this post, we’ll explore everything you need to know to find a great business plan contest, enter it with confidence, and win against other participating startups!

The Benefits of Winning A Business Plan Contest

Business plan competitions are beneficial platforms that allow entrepreneurs to showcase their idea, product, or startup to a group of judges. Often, these competitions involve pitching the idea or startup to judges over one or more rounds. Once each competing startup has presented, judges vote on which business (or businesses) will receive the offered reward.

While business plan competitions highly benefit winning startups, they offer immense benefits to investors who attend them also – access to early-stage businesses that they can invest in before others have the opportunity. Furthermore, these competitions work to even out the playing field for entrepreneurs who otherwise may not have access to investors – winning a business plan contest could be the difference between funding your business’ launch or failing before you even get the chance to begin.

The most obvious benefit of winning a business plan contest is winning the offered reward. The reward value of these contests can vary from small amounts to extremely large amounts.  For example, the Panasci Business Plan Competition by Syracuse University offers around $35,000 in total rewards, while the Rice Business Plan Competition offers over $1.2 million in seed funding to its winners and runner-ups. Winning the right competition can impact your business greatly; providing you with the  app funding  required to progress your business from the app idea phase to launch and beyond. There is something that should be considered though – some business plan competitions may come with specific conditions that must be met to receive the funding; such as headquartering the business in a certain location, offering up an equity percentage, or being involved in a startup incubator for some length of time.

High-profile angels and VCs often attend larger business plan competitions, and even participants that don’t win the contest may attract the attention of an investor. In some cases, teams that don’t win may end up with larger investments than those that the judges selected for first place. Investors aren’t always looking for the same things in a startup; your idea might not be of much interest to the judges, but may be exactly what an attending investor was looking for! These investors aren’t only good for the funds they bring – some of them may provide a critical mentorship component to your startup; helping to advise your team for greater success down the line.

Lastly, one of the least recognized but most effective benefits of participating in a business plan competition is having your business plan and startup critically reviewed by experienced judges, entrepreneurs, and investors. Even if you don’t win, the insight provided by the panel of judges will offer different perspectives regarding your startup. Ultimately, by applying this insight, you can further position your startup for success when participating in future events.

Finding The Right Business Plan Contest

The unique beauty of business plan contests is that they are relatively ubiquitous – and today, more competitions are popping up than ever before. A variety of organizations, educational institutions, and even individuals organize business plan competitions to seek out investable and fundable business ideas. In general, most business plan contests can be grouped into two categories:

• University Competitions: Many major universities organize some type of business plan contest through their business school. Eligibility may vary from contest to contest, but these contests are typically only available to those connected to the business program – students, alumni, and in some cases, even on-staff professionals. Due to these eligibility requirements, competition is generally limited – which means that participants have a much larger chance of winning when compared to contests with less regulation. Furthermore, universities know that any successful startups launched through these contests will give their business program a major boost in visibility and credibility. As a result, universities often go a step above to support winners of these programs – providing additional on-campus resources or even access to alumni professionals that can help them advance their businesses.
• Sponsored Contests: Sponsored business plans are those that are planned and hosted by an organization, corporation, individual or other entity. Specifically, these organizers ‘sponsor’ the competition – organizing the event, involving investors and judges, and securing rewards to incentivize winners and participants. Sometimes, these competitions may be sponsored by companies within a specific sector such as biotech, healthcare, urban transit, architecture, and etc.; while other times they may be part of a larger  startup incubator  or accelerator program.  

Business plan and  pitch deck  competitions take place several times each year in most major cities – and even in many less popular upcoming startup regions. If you are a student or alumni, check with your university to see if they have a business plan competition in place – if not, maybe you can help them organize one! For those who are not eligible to join a university-sponsored competition, a simple Google search will provide you with several options. Search for “industry name + business plan contest” or “city + business plan contest” to see what upcoming business plan contest events you may be eligible to participate in.

Winning Big At Your First Business Plan Contest

Participating in a business plan contest can be extremely valuable, but the real goal is to win – and to win big! The key to winning a business plan competition of any type is to know what the judges are looking for and to position your startup, business plan, and pitch to exceed their expectations.

Judging The Judges

In general, whether you win a business plan contest or not will hinge upon how your business idea is perceived by the panel of judges, and how they perceive you as an entrepreneur and presenter. It is worth noting that judges often come from various backgrounds with varied experiences; what may be a top consideration for one judge may make little difference to another. However, most judges compare businesses on at least the following three factors:

• Originality: Successful business ideas need to be original in nature and able to improve upon an existing solution, solve a wide-scale problem, or effectively meet the current market demand. Businesses that simply spin-off from other successful ideas are not looked upon favorably by judges or investors – since they usually have little advantage to compete against already established players. To win a business plan contest, it is essential that your idea is fresh, scalable, sustainable and eventually, profitable.
• Ability To Generate Profit: Even the most creative ideas need to be able to turn a profit at some point. Understandably, most investors aren’t interested in funding businesses that won’t provide them with a return in the long-run. In order to gain interest in your business during a contest, your business plan should show exactly how your business will provide a return for investors in the long-term. While some investors may be interested in other aspects of a business, such as their social consciousness or involvement, the majority of investors are looking for opportunities to grow their portfolio by investing in businesses that are capable of generating strong profits.
• Effective Presentation : It’s not always the best idea that wins a business plan competition. A perfect business plan and an exciting idea means very little if an entrepreneur can not properly convey their message during their presentation. In most contests, participants are given a set time limit (such as 10 minutes) to present – and expressing all the necessary information within this time period can be rather difficult. Judges look for confident entrepreneurs who can articulate their business enough to convey the efficacy and scalability of their idea properly. The knowledge an entrepreneur needs to possess doesn’t end with just the text presented in their business plan or  pitch deck . Most often, there is a Q&A portion during these events in which the entrepreneur will be required to answer specific questions by judges and investors. The inability to answer these questions properly and confidently can quickly dissuade an investor from investing, or can cause a judge to give a lower score than they would have otherwise.

Preparing For Business Plan Contest Success

Success at these events is often linked to how well an entrepreneur has prepared themselves beforehand. One thing is certain – your competitors will be prepared; and if you aren’t, it will be embarrassingly noticeable. Unfortunately, in a business plan contest, there is no way to mask unpreparedness, especially among an audience of experienced entrepreneurs and investors. To best prepare for an upcoming business plan competition, consider the following tips:

• Sell A Strong Team:  There is one thing that’s more important than having a great business plan – having a strong and experienced team that can actually execute it. Management teams are what bind all the elements of a business plan together; combining the skills necessary to put the plan into action successfully. It is vital that your team encompasses a broad range of skills and that each team member has a specific job that will lead to the startup’s success.
• Present The Problem First : Startups that win (in contests and in general) are those that truly solve an existing problem – whether the problem is shared by a mass group of people, or by a niche audience. There’s a lot of “cool tech” out there, but even simple ideas can solve major problems. Taxis have existed for decades, but a simple idea like ride-sharing changed the way the world views personal transportation. Prepare a pitch that is challenge/solution heavy by focusing on what the problem is, why individuals experience the issue, why current solutions don’t solve the challenges effectively, and why your product/service is the right solution for the problem.
• Know Your Funding Requirements : Investors don’t want their funds to just sit in an account; they want to know that there is a plan in place to use these funds and effectively scale a startup from its current position. Have a funding plan in place – know how much funding is required, what actions need to be completed to successfully progress the business, and how each dollar will be spent to meet your launch or growth objectives.
• Be The Expert : If there is any gap in your business plan, it will be uncovered during the Q&A stage. Investors and judges are highly experienced in asking the right questions to get a full picture of your startup and to gauge whether you are well-informed about your business, market and the issue that you are attempting to solve. It’s not a good sign when an investor or judge knows more about your business than you do. Ensure that your business plan is all-encompassing with vital information, and that you can answer any necessary questions without needing to reference your business plan. During the Q&A session, you should be able to answer questions proficiently, confidently, and with enough expertise to prove that you know exactly what you are talking about.
• Listen, Learn and Apply : You can’t win every business plan or pitch contest, but you can definitely take the insights given during one competition and use it to propel your potential for success in future contests. It’s not everyday that you’re able to receive critical feedback from a group of investors, and when you can, you should take advantage of it as much as possible. Even if you don’t win anything in a business plan competition, the insights gained can be used to catapult your business to the next level.

Writing A Business Plan That Wins

Even if everything else is perfect – if you want to win, you must begin with a well-thought-out, perfectly articulated, and investor-ready business plan that tells your startup’s story in an effective manner. There are many factors to consider when writing a business plan from proper market analysis to financial projections – and any weak point in your plan will decrease your chances of winning. If you need more advice on writing a business plan, contact one of our experts today for a free business plan consultation!

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Business Plan Example and Template

Learn how to create a business plan

What is a Business Plan?

A business plan is a document that contains the operational and financial plan of a business, and details how its objectives will be achieved. It serves as a road map for the business and can be used when pitching investors or financial institutions for debt or equity financing .

A business plan should follow a standard format and contain all the important business plan elements. Typically, it should present whatever information an investor or financial institution expects to see before providing financing to a business.

Contents of a Business Plan

A business plan should be structured in a way that it contains all the important information that investors are looking for. Here are the main sections of a business plan:

1. Title Page

The title page captures the legal information of the business, which includes the registered business name, physical address, phone number, email address, date, and the company logo.

2. Executive Summary

The executive summary is the most important section because it is the first section that investors and bankers see when they open the business plan. It provides a summary of the entire business plan. It should be written last to ensure that you don’t leave any details out. It must be short and to the point, and it should capture the reader’s attention. The executive summary should not exceed two pages.

3. Industry Overview

The industry overview section provides information about the specific industry that the business operates in. Some of the information provided in this section includes major competitors, industry trends, and estimated revenues. It also shows the company’s position in the industry and how it will compete in the market against other major players.

4. Market Analysis and Competition

The market analysis section details the target market for the company’s product offerings. This section confirms that the company understands the market and that it has already analyzed the existing market to determine that there is adequate demand to support its proposed business model.

Market analysis includes information about the target market’s demographics , geographical location, consumer behavior, and market needs. The company can present numbers and sources to give an overview of the target market size.

A business can choose to consolidate the market analysis and competition analysis into one section or present them as two separate sections.

5. Sales and Marketing Plan

The sales and marketing plan details how the company plans to sell its products to the target market. It attempts to present the business’s unique selling proposition and the channels it will use to sell its goods and services. It details the company’s advertising and promotion activities, pricing strategy, sales and distribution methods, and after-sales support.

6. Management Plan

The management plan provides an outline of the company’s legal structure, its management team, and internal and external human resource requirements. It should list the number of employees that will be needed and the remuneration to be paid to each of the employees.

Any external professionals, such as lawyers, valuers, architects, and consultants, that the company will need should also be included. If the company intends to use the business plan to source funding from investors, it should list the members of the executive team, as well as the members of the advisory board.

7. Operating Plan

The operating plan provides an overview of the company’s physical requirements, such as office space, machinery, labor, supplies, and inventory . For a business that requires custom warehouses and specialized equipment, the operating plan will be more detailed, as compared to, say, a home-based consulting business. If the business plan is for a manufacturing company, it will include information on raw material requirements and the supply chain.

8. Financial Plan

The financial plan is an important section that will often determine whether the business will obtain required financing from financial institutions, investors, or venture capitalists. It should demonstrate that the proposed business is viable and will return enough revenues to be able to meet its financial obligations. Some of the information contained in the financial plan includes a projected income statement , balance sheet, and cash flow.

9. Appendices and Exhibits

The appendices and exhibits part is the last section of a business plan. It includes any additional information that banks and investors may be interested in or that adds credibility to the business. Some of the information that may be included in the appendices section includes office/building plans, detailed market research , products/services offering information, marketing brochures, and credit histories of the promoters.

Business Plan Template

Here is a basic template that any business can use when developing its business plan:

Section 1: Executive Summary

• Present the company’s mission.
• Describe the company’s product and/or service offerings.
• Give a summary of the target market and its demographics.
• Summarize the industry competition and how the company will capture a share of the available market.
• Give a summary of the operational plan, such as inventory, office and labor, and equipment requirements.

Section 2: Industry Overview

• Describe the company’s position in the industry.
• Describe the existing competition and the major players in the industry.
• Provide information about the industry that the business will operate in, estimated revenues, industry trends, government influences, as well as the demographics of the target market.

Section 3: Market Analysis and Competition

• Define your target market, their needs, and their geographical location.
• Describe the size of the market, the units of the company’s products that potential customers may buy, and the market changes that may occur due to overall economic changes.
• Give an overview of the estimated sales volume vis-à-vis what competitors sell.
• Give a plan on how the company plans to combat the existing competition to gain and retain market share.

Section 4: Sales and Marketing Plan

• Describe the products that the company will offer for sale and its unique selling proposition.
• List the different advertising platforms that the business will use to get its message to customers.
• Describe how the business plans to price its products in a way that allows it to make a profit.
• Give details on how the company’s products will be distributed to the target market and the shipping method.

Section 5: Management Plan

• Describe the organizational structure of the company.
• List the owners of the company and their ownership percentages.
• List the key executives, their roles, and remuneration.
• List any internal and external professionals that the company plans to hire, and how they will be compensated.
• Include a list of the members of the advisory board, if available.

Section 6: Operating Plan

• Describe the location of the business, including office and warehouse requirements.
• Describe the labor requirement of the company. Outline the number of staff that the company needs, their roles, skills training needed, and employee tenures (full-time or part-time).
• Describe the manufacturing process, and the time it will take to produce one unit of a product.
• Describe the equipment and machinery requirements, and if the company will lease or purchase equipment and machinery, and the related costs that the company estimates it will incur.
• Provide a list of raw material requirements, how they will be sourced, and the main suppliers that will supply the required inputs.

Section 7: Financial Plan

• Describe the financial projections of the company, by including the projected income statement, projected cash flow statement, and the balance sheet projection.

Section 8: Appendices and Exhibits

• Quotes of building and machinery leases
• Proposed office and warehouse plan
• Market research and a summary of the target market
• Credit information of the owners
• List of product and/or services

Related Readings

Thank you for reading CFI’s guide to Business Plans. To keep learning and advancing your career, the following CFI resources will be helpful:

• Corporate Structure
• Three Financial Statements
• Business Model Canvas Examples
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• Business Plan Competition

Develop ideas, build a team, write a business plan, pitch your idea for real money.

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CONGRATULATIONS TO THE WINNING TEAMS IN THE 2024 BUSINESS PLAN COMPETITION!

The winning College League teams were:

• Cordoba, $15,000 Cordoba is an AI plug-in that facilitates communication between architects and clients.
• PicsGenie, $10,000 PicsGenie uses AI to allow anyone to customize shirts in under 15 seconds.
• Snap Chains, $7,000 Snap Chains is an alternative snow chain designed for instant installation and removal.
• Serenity Spaces, $4,000 Serenity Spaces is a furnishing company that allows individuals to rent customized furnishing packages.
• Main Street Trader Bar and Grill, $2,000 Main Street Trader Bar and Grill is a restaurant in Vancouver, Washington, offering diverse food, drink, and live entertainment.

For more information and a complete list of winning teams, visit WSU INSIDER

2024 WSU Business Plan Competition is Continuing as Hybrid

If you’re a student entrepreneur or aspiring business owner, the Center for Entrepreneurial Studies presents the WSU Business Plan Competition – an unparalleled opportunity to practice entrepreneurship in a real-world setting and receive guidance as you launch a new venture, plus a chance to win thousands of dollars in prize money!

The Center for Entrepreneurial Studies is happy to announce that the 2024 WSU Business Plan Competition will still be happening, switching to a hybrid format. Participating in a business plan competition can be a rewarding experience and we are excited to continue to showcase student innovation!

Learn by Doing

• Sharpen skills.  Working on a business plan team develops innovative thinking, builds leadership, and refines communication skills.
• Network.  If you’re a finalist, you and your team will present your idea to investors, entrepreneurs, and industry professionals at the competition in April. Finalists also have the opportunity to exchange ideas with judges over dinner.
• Prepare for your future. Take what you’ve learned and apply it in an existing company or new venture.

Launch a New Venture

• Move from idea to execution. Develop, test, and pitch a startup idea with your own team.
• Get advice and mentoring. Seasoned entrepreneurs, industry experts, and entrepreneurship faculty mentors devote countless hours to help students navigate the entrepreneurial process.
• Build momentum. Take your experience in the competition and invest in the growth of your venture.

Congratulations, Past Winners!

Past Winners

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Herbert B. Jones Grand Prize – $15,000 Herbert B. Jones Second Place Prize – $10,000 Third Place Prize – $7,000 Fourth Place Prize – $4,000 Fifth Place Prize – $2,000

Open Collegiate League

Foster Garvey Grand Prize – $5,000

High School League

Herbert B. Jones Grand Prize – $5,000 Second Place Prize – $2,000 Third Place Prize – $1,000 Fourth Place Prize – $500 Fifth Place Prize – $250

Merit Prizes

BECU Best FinTech Venture Prize – $5,000 Sage Fruit Ag Innovation Prize – $3,000 Herbert B. Jones Best Written Plan Prize – $2,500 Herbert B. Jones Best Presentation Prize – $2,500 Herbert B. Jones Best Tech Venture Prize – $2,500 Herbert B. Jones Best Social Impact Venture Prize – $2,500 BEST Trade Show – $500

Thank you, 2024 Sponsors!

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Dave & deborah grant, mark wuotila, bryan saftler.

The Business Plan Competition is critically important for helping people to turn ideas into reality. I am excited to volunteer as a judge to support the competition and the Center, now that I am on the other side. — Jonah Friedl  , NOMAD founder and WSU alumnus (Carson College of Business, Entrepreneurship – 2016)

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9 Business Plan Examples to Inspire Your Own (2024)

Need support creating your business plan? Check out these business plan examples for inspiration and guidance.

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really guide you through writing one of your own.

Here are some real-world and illustrative business plan examples to help you craft your business plan .

Business plan format: 9 examples

The business plan examples in this article follow this template:

• Executive summary
• Company description
• Market analysis
• Products and services
• Marketing plan
• Logistics and operations plan
• Financial plan
• Customer segmentation

1. Executive summary

Your executive summary is a page that gives a high-level overview of the rest of your business plan. While it appears at the beginning, it’s easiest to write this section last, as there are details further in the report you’ll need to include here.

In this free business plan template , the executive summary is four paragraphs and takes a little over half a page. It clearly and efficiently communicates what the business does and what it plans to do, including its business model and target customers.

2. Company description

You might repurpose your company description elsewhere, like on your About page , social media profile pages, or other properties that require a boilerplate description of your small business.

Soap brand ORRIS has a blurb on its About page that could easily be repurposed for the company description section of its business plan.

You can also go more in-depth with your company overview and include the following sections, like in this business plan example for Paw Print Post:

Business structure

This section outlines how you registered your business —as an LLC , sole proprietorship, corporation, or other business type : “Paw Print Post will operate as a sole proprietorship run by the owner, Jane Matthews.”

Nature of the business

“Paw Print Post sells unique, one-of-a-kind digitally printed cards that are customized with a pet’s unique paw prints.”

“Paw Print Post operates primarily in the pet industry and sells goods that could also be categorized as part of the greeting card industry.”

Background information

“Jane Matthews, the founder of Paw Print Post, has a long history in the pet industry and working with animals, and was recently trained as a graphic designer. She’s combining those two loves to capture a niche in the market: unique greeting cards customized with a pet’s paw prints, without needing to resort to the traditional (and messy) options of casting your pet’s prints in plaster or using pet-safe ink to have them stamp their ’signature.’”

Business objectives

“Jane will have Paw Print Post ready to launch at the Big Important Pet Expo in Toronto to get the word out among industry players and consumers alike. After two years in business, Jane aims to drive $150,000 in annual revenue from the sale of Paw Print Post’s signature greeting cards and to have expanded into two new product categories.”

“Jane Matthews is the sole full-time employee of Paw Print Post but hires contractors as needed to support her workflow and fill gaps in her skill set. Notably, Paw Print Post has a standing contract for five hours a week of virtual assistant support with Virtual Assistants Pro.”

Your mission statement may also make an appearance here. Passionfruit shares its mission statement on its company website, and it would also work well in its example business plan.

3. Market analysis

The market analysis consists of research about supply and demand , your target demographics, industry trends, and the competitive landscape. You might run a SWOT analysis and include that in your business plan. 

Here’s an example SWOT analysis for an online tailored-shirt business:

You’ll also want to do a competitive analysis as part of the market research component of your business plan. This will tell you which businesses you’re up against and give you ideas on how to differentiate your brand. A broad competitive analysis might include:

• Target customers
• Unique value proposition , or what sets the products apart
• Sales pitch
• Price points for products
• Shipping policy

4. Products and services

This section of your business plan describes your offerings—which products and services do you sell to your customers? Here’s an example for Paw Print Post that explains its line of custom greeting cards, along with details on what makes its products unique.

5. Marketing plan

It’s always a good idea to develop a marketing plan before you launch your business. Your marketing plan shows how you’ll get the word out about your business, and it’s an essential component of your business plan as well.

The Paw Print Post focuses on four Ps: price, product, promotion, and place. However, you can take a different approach with your marketing plan. Maybe you can pull from your existing marketing strategy , or maybe you break it down by the different marketing channels. Whatever approach you take, your marketing plan should describe how you intend to promote your business and offerings to potential customers.

6. Logistics and operations plan

The Paw Print Post example considered suppliers, production, facilities, equipment, shipping and fulfillment, and inventory. This includes any raw materials needed to produce the products.

7. Financial plan

The financial plan provides a breakdown of sales, revenue, profit, expenses, and other relevant financial metrics related to funding and profiting from your business.

Ecommerce brand Nature’s Candy’s financial plan breaks down predicted revenue, expenses, and net profit in graphs.

It then dives deeper into the financials to include:

• Funding needs
• Projected profit-and-loss statement
• Projected balance sheet
• Projected cash-flow statement

You can use a financial plan spreadsheet to build your own financial statements, including income statement, balance sheet, and cash-flow statement.

8. Customer segmentation

Customer segmentation means dividing your target market into groups based on specific characteristics. These characteristics can be demographics, psychographics, behavior, or geography. Your business plan will provide detailed information on each segment, like its size and growth potential, so you can show why they are valuable to your business. 

Airsign , an eco-friendly vacuum cleaner company, faced the challenge of building a sustainable business model in the competitive home appliance market. They identified three key customer personas to target:

• Design-oriented urban dwellers
• Millennials moving to suburbs
• Older consumers seeking high-quality appliances

The company utilized Shopify’s customer segmentation tools to gain insights and take action to target them. Airsign created targeted segments for specific marketing initiatives.

Put your customer data to work with Shopify’s customer segmentation

Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.

9. Appendix

The appendix provides in-depth data, research, or documentation that supports the claims and projections made in the main business plan. It includes things like market research, finance, résumés, product specs, and legal documents. 

Readers can access detailed info in the appendix, but the main plan stays focused and easy to read. Here’s an example from a fictional clothing brand called Bloom:

Appendix: Bloom Business Plan

Types of business plans, and what to include for each

This lean business plan is meant to be high level and easy to understand at a glance. You’ll want to include all of the same sections in one-page business plan, but make sure they’re truncated and summarized:

• Executive summary: truncated
• Market analysis: summarized
• Products and services: summarized
• Marketing plan: summarized
• Logistics and operations plan: summarized
• Financials: summarized

A startup business plan is for a new business. Typically, these plans are developed and shared to secure funding . As such, there’s a bigger focus on the financials, as well as on other sections that determine viability of your business idea—market research, for example:

• Market analysis: in-depth
• Financials: in-depth

Your internal business plan is meant to keep your team on the same page and aligned toward the same goal:

A strategic, or growth, business plan is a big-picture, long-term look at your business. As such, the forecasts tend to look further into the future, and growth and revenue goals may be higher. Essentially, you want to use all the sections you would in a normal business plan and build upon each:

• Market analysis: comprehensive outlook
• Products and services: for launch and expansion
• Marketing plan: comprehensive outlook
• Logistics and operations plan: comprehensive outlook
• Financials: comprehensive outlook

Feasibility

Your feasibility business plan is sort of a pre-business plan—many refer to it as simply a feasibility study. This plan essentially lays the groundwork and validates that it’s worth the effort to make a full business plan for your idea. As such, it’s mostly centered around research:

Nonprofit business plans are used to attract donors, grants, and partnerships. They focus on what their mission is, how they measure success, and how they get funded. You’ll want to include the following sections in addition to a traditional business plan:

• Organization description
• Need statement
• Programs and services
• Fundraising plan
• Partnerships and collaborations
• Impact measurement

Set yourself up for success as a business owner

Building a good business plan serves as a roadmap you can use for your ecommerce business at launch and as you reach each of your business goals. Business plans create accountability for entrepreneurs and synergy among teams, regardless of your business model .

Kickstart your ecommerce business and set yourself up for success with an intentional business planning process—and with the sample business plans above to guide your own path.

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Business plan examples FAQ

How do i write a simple business plan.

To write a simple business plan, begin with an executive summary that outlines your business and your plans. Follow this with sections detailing your company description, market analysis, organization and management structure, product or service, marketing and sales strategy, and financial projections. Each section should be concise and clearly illustrate your strategies and goals.

What is the best format to write a business plan?

The best business plan format presents your plan in a clear, organized manner, making it easier for potential investors to understand your business model and goals. Always begin with the executive summary and end with financial information or appendices for any additional data.

What are the 4 key elements of a business plan?

• Executive summary: A concise overview of the company’s mission, goals, target audience, and financial objectives.
• Business description: A description of the company’s purpose, operations, products and services, target markets, and competitive landscape.
• Market analysis: An analysis of the industry, market trends, potential customers, and competitors.
• Financial plan: A detailed description of the company’s financial forecasts and strategies.

What are the 3 main points of a business plan?

• Concept: Your concept should explain the purpose of your business and provide an overall summary of what you intend to accomplish.
• Contents: Your content should include details about the products and services you provide, your target market, and your competition.
• Cash flow: Your cash flow section should include information about your expected cash inflows and outflows, such as capital investments, operating costs, and revenue projections.

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Kean Business Plan Competition 2024

Welcome to the Kean 2024 Business Plan Competition, where innovation meets opportunity! This competition is a vibrant platform for both aspiring entrepreneurs and small business owners. Whether you have a novel groundbreaking idea, or have a local business as a 'side hustle', we invite you to apply to the Business Plan Competition and showcase your business and creativity.

Business Plan Competition Flyer

How to Apply

About the Competition

Why Participate?

Diverse Tracks: Our competition is designed to cater to a wide range of entrepreneurial spirits. "NextGen Innovators Track" tailored for aspiring entrepreneurs who want to turn their innovative ideas into business and "Community Roots Track" for small business owners who want to be supported in their side hustles. 

Showcase Your Idea: This is your stage to present your business plan to a panel of experts, gain valuable feedback, and refine your approach.

Networking and Mentorship: Connect with industry leaders, investors, successful entrepreneurs, and like-minded peers. Expand your network and gain insights from the best in the business. 

Win Prizes and Support: Compete for a chance to win not just cash prizes, but also resources, mentorship, and the exposure you need to take your idea to the next level.

How to Apply?

1. Click  here  to register for the event. 

2. Please submit your executive summary to  [email protected]  by Feb 16.

• For the first round, we only need your executive summary. Click here to view an example of what we expect in the executive summary. 
• Begin with either a creative, new business idea or with your existing business to grow it into a successful venture
• Think through the product/service and its value proposition
• Analyze the target market
• Analyze potential competitors
• Craft the marketing strategy
• Generate pro forma financials for the first three years of operation (monthly for the first 12 months) 

What's Next

• Join the workshops to develop your business plan! Four sessions will be held to help students prepare their executive summaries. Please  click here  to register for one of the workshops
• Submit your full business plan to  [email protected]  by March 15, 2024!
• Present your business plan at the grand finale event on April 22, 2024!

Deadline: Applications are open until February 16th! Make sure to submit your business plan and grab this chance to transform your entrepreneurial dreams into reality!  Contact Us: Have questions? Feel free to reach out at  [email protected] .

Join us in celebrating innovation, creativity, and entrepreneurial spirit. Let’s shape the future of business together!

Example Plans and Documents

Outline of Executive Summary.docx 

Sample Business Plan Model Canvas

Evaluation Rubric

Sample Business Plan  

A business journal from the Wharton School of the University of Pennsylvania

The Wharton Business Plan Competition: Can You Pick the Winner?

May 26, 2016 • 23 min read.

At this year’s Wharton Business Plan Competition, one team took home more prizes than any predecessor. Check out the field of finalists – and make your guess for the winner.

Each year, the Venture Finals of the Wharton Business Plan Competition pits eight tried-and-tested teams of students from throughout the University of Pennsylvania against each other. Winnowed from a much larger field of applicants, the “Great Eight” vie for the votes of a panel of judges for $125,000 in combined cash prizes and services.

Finalists this year presented products and services including, among others plans, “smart-ranch” analytics provided by automated drones; the “Uber of personal training”; a company offering genetically modified bacteria that can break down plastic waste either completely or to a point where the byproduct can be sold to textiles manufacturers; and a curated platform for investment in Africa’s growing middle-class real estate market.

This was the competition’s 18 th year, and it won’t soon be forgotten — one team took home more prizes than any predecessor. The finals also were streamed live online, as were the two-minute elevator pitches for the Michelson People’s Choice Award, for which the digital audience was allowed to vote.

The six-month competition featured 150 venture concepts, with more than 350 individual participants from six schools at Penn. Judges cut the field to 25 semifinalists, each of which chose one of three industry tracks: health care, technology and other.

Each finalist had 10 minutes to pitch to the judges — who represented Karlin Asset Management, Golden Seeds, Jet.com, ExamWorks Group, the University City Science Center, and Gilt and Hudson’s Bay Company — followed by 10 minutes of follow-up questions.

Here, in alphabetical order, are descriptions of the eight finalists’ business plans. Which would you choose? At the end of the article, learn how your pick compares with the BPC panel’s choices.

Barn Owl Systems: More than 40% of the United States is rangeland used for livestock, and the top concern of the ranchers who tend to them is ensuring an adequate supply of water. So says Josh Phifer, a Wharton MBA student who was raised on a Wyoming ranch and knows first-hand of the profession’s most time- and capital-consuming tasks.

The average ranch spans 30 square miles and has about 1,500 livestock. Every day, the rancher checks the water levels of his or her 20 to 30 water tanks.

“They drive around or get on their horse and check it,” said Vincent Kuchar, also a Wharton MBA student. “Every day.”

Such infrastructure monitoring is costly and inefficient, which is where Barn Owl Systems comes in.

Phifer also is an experienced Air Force instructor and test pilot with a background in leading aerospace test programs. Kuchar has operated dozens of small drones and has experience integrating sensors and drones into wireless networks.

Along with their Penn-educated engineering team, they provide the software that drives the system’s value. The drones are autonomous, collecting imagery of livestock and natural resources. Persistent sensor monitoring tracks water levels. GPS-enabled ear tags provide real-time locations of livestock. Altogether, Barn Owl offers custom analytics for management of rangeland and livestock.

The United States’ roughly 77,000 ranches account for a $92.5 billion livestock industry, and it’s growing annually by 8.7%. Barn Owl’s addressable market, Kuchar said, is $3.7 billion, comprising water monitoring ($117 million), ranch monitoring ($600 million) and agriculture analytics ($3 billion). Barn Owl’s revenue model includes hardware sales, an annual fee for hardware maintenance and an annual subscription for software and data.

They intend to establish a foothold by distributing water tank sensors and a corresponding smartphone application to all ranches at no cost to ranchers. With that, Barn Owl will have a network of clients who can tap one another, for example, during droughts, shifting livestock to regional ranches with abundant resources.

BioCellection: It began as a high-school science fair project for Miranda Wang and Jeanny Yao, best friends from Vancouver. They entered a biotechnology competition with a proposal about the biodegradation of plastics, won a national prize and were invited in 2013 to speak at a TED conference.

With two provisional patents for genetically engineered bacteria that eat waste plastics, the co-founders of BioCellection say they’ve found a $42 billion opportunity.

Wang, a Penn undergraduate student, framed plastics pollution as a global crisis — exposure to chemicals such as Bisphenol A (BPA), she noted, is highly correlated with diseases such as prostate and breast cancer. And despite efforts to keep plastics from spending an eternity in landfills, more than 90% of post-consumer plastics are not being recycled.

BioCellection’s bacteria consume polystyrene waste 80 times faster than naturally occurring bacteria. “Using this technology,” Wang said, “we can either break down plastic pollution completely, or we can actually turn plastic pollution into a higher value material.”

That, she said, is the core of what can make BioCellection a $100 million business in four years. The proprietary bacterium can convert, say, a Styrofoam cup into non-toxic carbon dioxide and water. By altering the process by which the bacteria are grown, they can produce a high-value compound called rhamnolipid.

“That means the same bacterium, this one technology, yields two revenue streams: one for a highly valued product, and another for a bioremediation service,” Wang said.

BioCellection’s rhamnolipid byproducts are cheaper and of lower purity than what the textiles industry currently uses to process fabrics. Conventional rhamnolipids are priced at $5,000 per kilogram; BioCellection’s version is $300 per kilogram. That’s a potential boon for the textiles industry, which doesn’t require the high-purity versions used in the saturated markets of pharmaceuticals, cosmetics and foods.

For the complete breakdown of plastics, BioCellection will park an onsite mobile processor on beaches, in malls, in recycling centers and waste stations.

“This technology right now is non-existent,” Wang said. “We are inventing this, and this is the first one in the world. The opportunity for breaking down plastic pollution around the world is worth hundreds of billions of dollars and is completely untapped.”

“This technology right now is non-existent. We are inventing this, and this is the first one in the world.” –Miranda Wang

The company is focusing at first on China — once BioCellection has demonstrated prototype feasibility, it can qualify for funding by the Chinese government to the tune of $20 million toward the completion of product trials. Competitors for the funding tend to produce “green plastics,” which doesn’t solve the existing pollution problem.

At pilot scale, Wang said, BioCellection can generate $240,000 a week in rhamnolipid production alone. That’s possible, in part, because sourcing ocean plastics for use in clothing, Yao said, is increasingly popular.

“The implication of this technology succeeding,” Wang said, “is tremendous.” (To read an additional interview with Wang, see our Knowledge at Wharton High School article, “ Biotech Innovation That Breaks Down Plastic and Feeds the Fish .”)

brEDcrumb: Scott Elfenbein went to a large public high school in Miami where more than 50% of his class was Hispanic and more than 30% was black. Most of the students qualified for free lunches. And despite the fact that he and his best friend, Juan Gomez, shared similar academic attributes — they ranked 16 th and 15 th , respectively, in their class; carried GPAs of 3.97 and 3.98; and scored 2250 and 2220 on the SAT — Elfenbein, whose family’s annual income was about $100,000, went to Harvard, whereas Gomez, whose family’s annual income was about $25,000, went to a community college.

His friend, a first-generation college student who worked after school to support his family, had no home computer and didn’t apply to top schools due to cost. Both of Elfenbein’s parents had master’s degrees, and he was able to take an SAT preparatory class. The schools to which they applied saw none of those facts.

Every year, Elfenbein said, 1.5 million of the 3.3 million college-ready high school students will undermatch — they either won’t go to the college best suited for them, or they won’t attend any college.

“When you are underrepresented and underserved,” said Elfenbein, a Wharton graduate student, “you don’t actually have steps to follow; you have obstacles. Finding a fee waiver is incredibly hard. If you’re in a community where no one has ever gone to college, it’s incredibly stressful to find a way to actually go through the application process.”

Academic institutions, meanwhile, have related problems — they’re spending $6 billion a year inefficiently recruiting high schoolers at $2,300 per enrollee, and still they miss 40% of the market. Despite intentions to find underserved students, Elfenbein said, universities aren’t meeting their goals for diversity.

He and his Penn-educated team created a platform called brEDcrumb to connect college hopefuls with volunteer undergraduates, young professionals or graduate students who have shared backgrounds. The technology provides deadline reminders, cloud storage for application materials, simplified financial aid forms, access to prep resources and automated fee waiver claims. The volunteer, which the company calls a role model, provides the applicant guidance in essay-writing, scholarships and navigating college.

More than 400 people already have joined brEDcrumb’s ranks of volunteers, which Elfenbein said is a result of “tapping into their identity” — if a potential mentor feels geographically, ethnically or socio-economically underrepresented, that person might feel inclined to lend a hand to a hopeful student who shares a similar background.

The platform streamlines the work of admissions officers, who he said typically get only an email address and a mailing address for a prospective student who has met certain criteria. To ensure that brEDcrumb is building a viable product, the company has consulted with admissions officers in Philadelphia and Boston.

“We’ve built a product for admissions officers by admissions officers,” Elfenbein said. Funding has followed, from Penn, the University of Chicago, Yale University and the Massachusetts Institute of Technology.

This summer, brEDcrumb through its pilot program intends to send 100 students to college. Next year, the goal is 400 to 500. At scale, the company expects that total to reach 250,000 students per year. Universities are willing to spend $2,300 to land each student, and brEDcrumb’s costs will be $800 for each. That’s a 65% gross margin, and at scale it would yield a $375-million-per-year gross profit.

After his friend finished community college, Elfenbein helped him daily in applying to four-year schools. Gomez earned a full ride to Georgetown University and, last fall, he was admitted to Wharton.

Daylight OB, LLC: Every year, there are 300,000 emergency second-stage Cesarean section deliveries in the United States alone. The procedure is necessary when the baby is in distress, when the mother is so tired she no longer can push, or when the baby becomes impacted in the birth canal. An arrest of descent often renders the surgeon unable to deliver the baby through the uterine incision because the baby already has progressed far down the birth canal.

Christina Wray, a Wharton graduate student also in line for an M.D., encountered such a predicament during a labor-and-delivery rotation.

“At this point,” she said, “I had to actually get down on my hands and knees, crawl under the sterile drapes, and then use my hands to push the baby back up through the birth canal into the uterus so that it could be delivered.”

Such is the standard of care, Wray said, despite associations with serious outcomes for all parties. The baby faces an increased risk of skull fracture, intracranial hemorrhage, asphyxia and death. The mother is six times more likely to sustain trauma of the lower uterine segment and has a 50% increased risk of extension of the uterine incision. She’s also nine times more likely to experience a procedure that lasts longer than 90 minutes. All of these factors, due to increased blood loss and infection rates, can extend the patient’s length of stay.

Wray and four colleagues launched the medical-device company Daylight OB, LLC, to improve conditions in labor and delivery units. Its first product is a disposable obstetrics device, called Daylight, used to reposition a baby for an urgent cesarean delivery. It’s a simple, injection-molded device that has a curved handle on one end and a disk-shaped silicone cushion on the other. To use it, an assistant gently applies pressure to the baby’s head and steadily pushes the baby back into the uterus, where it can be delivered through the incision.

As they interviewed more than 50 physicians about their first product to validate the market need and to gather ideas about design improvements, the Penn-educated team, led by Wharton graduate student Neil Bansal, often was asked if it would consider developing other obstetrics devices. The team realized it could leverage what it had learned about the regulatory, intellectual property, manufacturing and commercialization processes for additional devices.

At $150 each, the Daylight would enjoy a shortened hospital approval process, would remain under the reimbursement umbrella of a cesarean procedure and would face no negotiations with payers. The company’s first targets are obstetricians at the nation’s 10 highest-volume hospitals.

Our Frontier Crowd: Wharton graduate student Greg Hagin is bullish on African real estate. He and four colleagues — three of whom, like Hagin, are candidates for an Executive MBA — are building an investment platform that taps into the flow of capital.

“As we know,” Hagin said, “Africa represents the growth story of our time. It’s where investment is moving in terms of infrastructure, development, roads, power, water — it is the economic buildout of our generation.”

Our Frontier Crowd is focusing on the middle-class housing markets of select countries, particularly Nigeria, South Africa and Cameroon, where middle-class incomes have been growing significantly during the past five years.

Major American investors are interested in such opportunities, Hagin said, but “there’s an overhang of unused capital in the system, over $4 billion alone in private equity monies that have been raised have not been invested on the continent at this time.”

The issue, he said, comes down to trust and confidence with local operating partners.

Our Frontier Crowd has consulted with the United Nations; the Canadian government; the Overseas Private Investment Corporation; Brian Trelstad, the former chief investment officer of the Acumen Fund; and Dick Henriques, the former CFO of the Bill & Melinda Gates Foundation.

“There’s a striking common theme related to a lack of trust, confidence and the need for local operating partnerships,” Hagin said.

That’s where the purveyors of Our Frontier Crowd see its opportunity — they want to provide a residential real estate platform dedicated to investment opportunities in Africa. They want to connect African real-estate developers and potential home-buyers with foreign investors.

Part of that equation is team member Aristide Toundzi, originally from Cameroon. He has an extensive local network and a family of builders and developers. He is a bridge to local trust.

Part of the equation is mobile technology — desktop computers aren’t necessary when 4G wireless is available. Local users of Our Frontier Crowd can validate, reject or co-invest in the carefully vetted projects on the platform.

“It’s an added layer of due diligence for our properties,” Hagin said, and it sends a strong signal to potential foreign investors regarding quality and risk.

He cited a scalable market opportunity of $181 billion and anticipated revenue of more than $75 million by 2020, with earnings approaching $30 million.

“Africa represents the growth story of our time. It’s where investment is moving in terms of infrastructure, development, roads, power, water — it is the economic buildout of our generation.” –Greg Hagin

“A lot of people are salivating about the opportunity in Africa,” Toundzi, a Wharton executive MBA student, said. “A lot of people will lose a lot of money. We will leverage our networks. It’s really through those connections that we can understand who, between Developer A and B, is a good person to work with.”

Qorum: While working in technology and nightlife with his last venture, Andrew Pietra, a Wharton graduate student raised in Southern California, grew frustrated with liquor companies’ “Drink Responsibly” ad campaigns. He found them to be poorly targeted, squandering hundreds of millions of dollars as they glamorized partying and placed the burden of responsibility on the consumer.

On-demand ride services, meanwhile, had taken the nation by storm. Pietra, who said he lost several friends to drinking and driving, thought there might be a way to have alcohol brands sponsor rides home from bars. With Qorum, he believes he has a solution.

Alcohol brands want to target millennials. They also spend mandated “Drink Responsibly” dollars. Qorum helps alcohol brands sponsor up to 10,000 free Uber rides home from bars per month. In exchange for guaranteed product placement and distribution throughout a network of bars, participating brands will pick up the fare. Qorum gets 10% of the value of each ride.

A suite of mobile apps, along with point-of-sale integration, also can be a boon to bars. When a participating bar wants to increase traffic, it can increase a discount to, say, 20%. Qorum’s platform automatically starts delivering thousands of customized social media ads to non-Qorum users nearby. As new customers arrive, the bar can view relevant information — how often they visit, how long they stay, how much they spend and how they rate competing bars.

“The data that they have now is so terrible,” Pietra said. “When I was in college, I used to go to [a market research company], and they’d pay me $25, and there’d be six other kids. We’re 21 — the liquor companies want to know what we’re doing. They’d ask us survey questions — what’s your favorite spirit, what brand — and everyone’s lying. Everyone says, ‘Oh, I like Grey Goose.’ No you don’t. That’s not what you drink. And so this actually gives them real data that can tell them, what does this 26-year-old male drink when he’s in Los Angeles versus when he’s on vacation in Miami?”

The data help Qorum identify a bar’s customers with the highest lifetime value and “retarget them daily on social media to keep them coming back.” Aggregated user data and customer feedback are displayed on a dashboard within the app. A bar’s owner can explore his or her best customers based on factors such as age, gender and location. The software learns which customers are most likely to become loyal patrons, and it delivers the appropriate ads. Qorum has 26 bar partners, Pietra said, in its launch market of Southern California.

QTEK: Have you ever wondered, Wharton graduate student Mengya Li asked, if the toilet seat you just sat on was clean? How about that sticky handle on the subway car? Or the visibly worn baby-changing station?

Bacteria and fungi can grow anywhere, and where they thrive, infections can spread from person to person. Plastics companies use three types of antimicrobial additives — organic compounds, ionic silver or other metals — to counter this. Those options, Li said, are inadequate.

Organic compounds, which account for 67% of market share, contain toxic chemicals that consumers have been avoiding for many years. Over the past couple of years, she said, the Food and Drug Administration and other agencies have banned the use of most organic compounds in human-interaction applications.

Ionic silver and other metals, she said, are expensive, ineffective and bad for the environment.

Li and her company, QTEK, have a solution. Their first product is Surfion, an ionic copper-based antimicrobial powder additive that is mixed into the plastic — one application, with no required maintenance. The material and process are patented. And they’re working on new applications.

“In fresh produce packaging,” Li said, “it can keep delicious strawberries and mushrooms fresh for much longer. It can prevent mold growth in your own bathroom. Used on school desks or toys, it can prevent infections spreading from one child to the next.”

QTEK will supply the raw material to chemical and plastics companies, which in turn serve consumer, industrial and medical needs.

Surfion, Li said, protects against bacteria and fungi; organic compounds and ionic silver cover only bacteria. Surfion’s patented technology allows its active ingredient to be released over 13 years; organic compounds and ionic silver aren’t durable for even a year. Surfion’s price, $50 per kilogram, is less than half the $120 of ionic silver.

“This is an existing market valued at $4 billion today and growing at a rate of 10% every year,” she said.

QTEK, Li said, has received more than 60 requests for samples of Surfion and is in production trials with several Fortune 500 companies. Stricter regulations, she said, make North American plastics companies QTEK’s first target.

WeTrain: Jonathan Sockol and Zach Hertzel bounded into the auditorium of Huntsman Hall, trailed by a dozen people who clapped in syncopation and flanked the aisles. All were fit, and all wore the t-shirt of the pair’s venture, a company that bills itself as the “Uber of personal training.”

“In fresh produce packaging, [Surfion] can keep delicious strawberries and mushrooms fresh for much longer. It can prevent mold growth in your own bathroom. Used on school desks or toys, it can prevent infections spreading from one child to the next.” –Mengya Li

Sockol, a Wharton graduate student, spoke of losing 60 pounds and feeling energized, then lamented the cost of hiring a personal trainer — nationally, gyms charge an average of $60 per session. Hertzel, a master trainer and a veteran of Iraq and Afghanistan, where he was a medic in the U.S. Army, spoke of frustrations from the trainer’s perspective — of that $60 average session, the trainer typically sees no more than $15. That, he said, contributes to a high burnout rate among trainers.

Personal training is a $40 billion market, with 700,000 daily sessions in the United States, and the founders of WeTrain say they’ve created an opportunity that will benefit both trainers and their clients.

The service, which charges $49.95 monthly for access to reduced rates and $99.95 for even more perks, offers its members training sessions for as low as $15 per half-hour. The company keeps the membership fees; the trainers keep the member client’s entire session fee. WeTrain also offers single-serving sessions ($29.95 for 30 minutes, $49.95 for 60), of which trainers keep $15 and $25, respectively.

WeTrain says its personal trainers and yoga, pilates and cycling instructors can train clients anywhere, anytime, with or without gym equipment. They can visit in-person or virtually, via live video chat in which they offer guidance as the client practices.

To request an immediate session or to schedule one (80%-85% of sessions thus far, Sockol said, have been scheduled in advance), a user of the mobile app chooses a start time, selects either a 30- or 60-minute session and focal area (i.e. core, cardio, strength, flexibility), and confirms his or her location.

All instructors are certified, insured, have background checks and interview with the training team. A ratings system adds a layer of popular vetting.

“We are really redistributing the power from the gym to the trainers,” Sockol said.

Within three months of WeTrain’s first push of mainstream marketing, its more than 100 trainers had led more than 1,000 sessions within the Center City launch’s three-mile radius. It recently signed a $30,000 contract with a residential community.

And the Winner is …

BioCellection won the Perlman Grand Prize, which includes $30,000 and opportunities to represent The Wharton School/University of Pennsylvania at other business plan competitions. It was the first undergraduate team to win the Grand Prize.

It also was the first team in BPC history to win five total awards. BioCellection took the Wharton Social Impact Prize ($10,000), the Gloeckner Undergraduate Award ($10,000), the Michelson People’s Choice Award ($3,000) and the Committee Award for Most “Wow Factor” ($1,000).

Wang and her team, which officially launched BioCellection last May, secured another $60,000 in investments during the two weeks immediately following the competition. She said the company is “well on our way to closing our $400,000 Series 1 Bridge Round because of the exposure we’ve received” through the competition. Plastics manufacturers in China and the United States have contacted BioCellection for opportunities to collaborate.

Luke Chow, for example, owns a Maryland-based plastic-injection company, Prime Manufacturing Technologies. He attended the finals with BioCellection in mind; this summer, Wang said, Chow will produce, on a small scale, different types of plastics for laboratory use. He also will connect the BioCellection team with U.S.-based experts in plastic polymer science.

Michael Chea, meanwhile, expressed interest from a fashion perspective — he spoke with the team about building a textiles manufacturing center in Philadelphia, and those discussions will continue.

For now, BioCellection is moving to its own lab at the San Jose BioCube. There, Wang and her team will work with two companies to develop BioCellection’s tech and business. Wang will visit China to form early partnerships with outsource manufacturers, to make early contacts with government agencies, to gather scientific data from contaminated beaches and to find a market entry point for bioremediation. Within six months, she said, they will hire a full-time genetic engineer and file their first non-provisional patent.

Second prize ($15,000) went to brEDcrumb. Third prize ($10,000) went to WeTrain, which at 2015’s Venture Finals won the Committee Choice award.

Each of the top three prize winners also will receive up to $10,000 of in-kind legal services and $5,000 of in-kind accounting services.

Qorum won the Committee Award for Best Pitch ($1,000), and Barn Owl won the Committee Award for Best Use of Technology ($1,000).

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550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

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Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the business plan samples in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your business plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how your business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section in our business plan examples covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section of your business plan to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this business plan section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your business plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your business plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed business plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remains stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your business plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own business plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan sample is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at business plan examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a business plan sample.

Choose a business plan example from a similar type of company

You don't need to find an example of a business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the business plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a business plan sample that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example of a business plan word for word. It just won't be as helpful, since each business is unique. You want your business plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example of a business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your business plan regularly to use it as a business management tool

Keep in mind that businesses that use their business plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your business plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily we have a round-up of real-world pitch deck examples used by successful startups that you can review and reference as you build your pitch.

For more resources, check out our full Business Pitch Guide .

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Competitor study for a farm (examples).

Get a watermark-free, fully customizable competition study in our business plan for a farm

In the dynamic world of agriculture, understanding the competitive environment can be the key to your farm's success.

This blog post will guide you through a systematic approach to conducting a competition study for your farm. We'll cover how to pinpoint your main competitors, both direct and indirect, and how to assess their strengths and weaknesses. With this valuable knowledge, you can make informed decisions to help your farm not only survive but flourish in the competitive agricultural sector.

If you're looking for a ready-made competition study that's fully customizable, be sure to check out our business plan template designed specifically for farming ventures .

What is exactly a "competition study"? Should you make one for your farm project?

A competitor study in the context of a farm involves a detailed examination of other farms that you're in competition with.

This can include direct competitors, such as neighboring farms growing the same crops or raising similar livestock, to indirect competitors, like large agribusinesses or even international producers.

The goal is to understand their operational methods, product quality, market reach, and customer base to pinpoint opportunities and threats for your own farming venture.

Why do farmers conduct competitor studies? Because being well-informed can lead to better strategic decisions.

Knowing the landscape of the agricultural sector enables you to tailor your farming practices and business model accordingly.

For example, if you find that all local farms are focusing on conventional agriculture, there might be a niche for organic or sustainable farming practices. Or if you notice that most farms sell their produce in bulk to distributors, perhaps there's a chance for you to thrive by selling directly to consumers or local restaurants.

The advantages of performing a comprehensive competitor analysis, similar to the one you will find in our business plan template tailored for farms , are numerous. It can prevent you from making the same mistakes your competitors have made and help you to exploit weaknesses in their approach. It can also foster innovation in crop selection, farming techniques, marketing strategies, and customer engagement.

Furthermore, understanding your competitors can inform your pricing and sales strategy, ensuring you're competitive and profitable in the marketplace. It also prepares you to adapt quickly to changes in the agricultural sector, such as new regulations or shifts in consumer preferences.

Should you conduct a competitor study if you're embarking on a new farming project? Absolutely.

Starting a farm without a grasp of the competitive environment is akin to planting seeds in infertile soil. A competitor study can shed light on the best practices, helping you to avoid common pitfalls and capitalize on unexplored market segments. It's a crucial element of your business planning, setting the stage for a strategic approach that aims not just for market entry, but for sustainable growth and success.

Is a competitor study useful for you? Indeed, especially if you want to make savvy choices that will distinguish your farm in the marketplace. Whether it's discovering your unique selling points, setting competitive prices, or choosing the most effective distribution channels, a competitor study provides the insights necessary to make those choices with greater assurance.

It's not merely about tracking what others are doing; it's about figuring out how you can do it better or differently to attract and retain customers.

How to conduct a competition study for your farm project?

To conduct a competition study for your farm, start by gathering information on nearby farms by looking into their crop varieties, livestock breeds, production methods, pricing, customer feedback, and marketing approaches.

Next, compare these elements with your own farm to pinpoint what sets you apart and where you might enhance your operations.

We offer a detailed competition study template that you can customize with your data in our business plan for a farm.

To simplify the process for you, here's a 10-step action plan to create a meaningful competition study for your farm.

What should be included in a competition study for a farm?

Here is a table listing 10 elements that could be part of a competition study for a farm.

Examples of competition studies for a farm

Below are three different (very concise) examples of competition studies tailored for an Organic Vegetable Farm, a Dairy Farm, and a Free-Range Poultry Farm.

If you need something more developed, go check our business plan template for a farm .

Organic Vegetable Farm Competition Study

Dairy Farm Competition Study

Free-Range Poultry Farm Competition Study

You can also read our articles about: - how to fill a Business Model Canvas for your farm project - how to segment the customers of your farm project - how to elaborate a marketing strategy for your farm project - how to start a farm project (guide)

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