COMMENTS

  1. The Origins, Evolution, Current State, and Future of Green …

    Green products are crucial for a sustainable future. Without a strong understanding of consumer intent toward green products and research gaps, translating the …

  2. Green Product and Consumer Behavior: An Analytical …

    The present study aims to understand the concept of green product and consumer behavior towards it. The study also investigates the relationship of green product usage and purchase...

  3. Deconstruction of green product innovation drivers for ...

    Achieving green economic growth requires enterprises to develop and promote green products that balance environmental protection, intensive resource utilization, and …

  4. CUSTOMER PURCHASING INTENTION OF GREEN …

    Findings from the synthesis of 37 relevant papers from Scopus from 2013-2022 are a comprehensive determinant of the customer purchasing intention toward green products: customer behaviour,...

  5. Exploring green product attributes and their effect on consumer ...

    Specifically, through a systematic review, this study analyses extant research to provide a comprehensive list of green product attributes organized following a product lifecycle …

  6. Green consumer research: Trends and way forward based on …

    As the body of knowledge related to green consumer research is diverse, fragmented, and multidisciplinary, a bibliometric assessment of green consumer research can …

  7. Willingness to pay more for green products: A critical challenge for ...

    Environmental concerns, green future estimation and green perceived quality are potential determinants of Generation Z's consumption of green products and positively …

  8. Factors Influencing Consumer Behavior toward Green …

    Moreover, the paper discusses the positive and negative influence of several key factors that influence consumers’ behavior toward green products: social norms, natural environmental orientation, company’s perceived green …

  9. Factors affecting green purchase behavior: A …

    This paper identifies factors influencing consumers' green purchase intention and green purchase behavior and provides strategic insights to marketers to create better marketing opportunities for green products.