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Dissertation Methodology – Structure, Example and Writing Guide

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Dissertation Methodology

Dissertation Methodology

In any research, the methodology chapter is one of the key components of your dissertation. It provides a detailed description of the methods you used to conduct your research and helps readers understand how you obtained your data and how you plan to analyze it. This section is crucial for replicating the study and validating its results.

Here are the basic elements that are typically included in a dissertation methodology:

  • Introduction : This section should explain the importance and goals of your research .
  • Research Design : Outline your research approach and why it’s appropriate for your study. You might be conducting an experimental research, a qualitative research, a quantitative research, or a mixed-methods research.
  • Data Collection : This section should detail the methods you used to collect your data. Did you use surveys, interviews, observations, etc.? Why did you choose these methods? You should also include who your participants were, how you recruited them, and any ethical considerations.
  • Data Analysis : Explain how you intend to analyze the data you collected. This could include statistical analysis, thematic analysis, content analysis, etc., depending on the nature of your study.
  • Reliability and Validity : Discuss how you’ve ensured the reliability and validity of your study. For instance, you could discuss measures taken to reduce bias, how you ensured that your measures accurately capture what they were intended to, or how you will handle any limitations in your study.
  • Ethical Considerations : This is where you state how you have considered ethical issues related to your research, how you have protected the participants’ rights, and how you have complied with the relevant ethical guidelines.
  • Limitations : Acknowledge any limitations of your methodology, including any biases and constraints that might have affected your study.
  • Summary : Recap the key points of your methodology chapter, highlighting the overall approach and rationalization of your research.

Types of Dissertation Methodology

The type of methodology you choose for your dissertation will depend on the nature of your research question and the field you’re working in. Here are some of the most common types of methodologies used in dissertations:

Experimental Research

This involves creating an experiment that will test your hypothesis. You’ll need to design an experiment, manipulate variables, collect data, and analyze that data to draw conclusions. This is commonly used in fields like psychology, biology, and physics.

Survey Research

This type of research involves gathering data from a large number of participants using tools like questionnaires or surveys. It can be used to collect a large amount of data and is often used in fields like sociology, marketing, and public health.

Qualitative Research

This type of research is used to explore complex phenomena that can’t be easily quantified. Methods include interviews, focus groups, and observations. This methodology is common in fields like anthropology, sociology, and education.

Quantitative Research

Quantitative research uses numerical data to answer research questions. This can include statistical, mathematical, or computational techniques. It’s common in fields like economics, psychology, and health sciences.

Case Study Research

This type of research involves in-depth investigation of a particular case, such as an individual, group, or event. This methodology is often used in psychology, social sciences, and business.

Mixed Methods Research

This combines qualitative and quantitative research methods in a single study. It’s used to answer more complex research questions and is becoming more popular in fields like social sciences, health sciences, and education.

Action Research

This type of research involves taking action and then reflecting upon the results. This cycle of action-reflection-action continues throughout the study. It’s often used in fields like education and organizational development.

Longitudinal Research

This type of research involves studying the same group of individuals over an extended period of time. This could involve surveys, observations, or experiments. It’s common in fields like psychology, sociology, and medicine.

Ethnographic Research

This type of research involves the in-depth study of people and cultures. Researchers immerse themselves in the culture they’re studying to collect data. This is often used in fields like anthropology and social sciences.

Structure of Dissertation Methodology

The structure of a dissertation methodology can vary depending on your field of study, the nature of your research, and the guidelines of your institution. However, a standard structure typically includes the following elements:

  • Introduction : Briefly introduce your overall approach to the research. Explain what you plan to explore and why it’s important.
  • Research Design/Approach : Describe your overall research design. This can be qualitative, quantitative, or mixed methods. Explain the rationale behind your chosen design and why it is suitable for your research questions or hypotheses.
  • Data Collection Methods : Detail the methods you used to collect your data. You should include what type of data you collected, how you collected it, and why you chose this method. If relevant, you can also include information about your sample population, such as how many people participated, how they were chosen, and any relevant demographic information.
  • Data Analysis Methods : Explain how you plan to analyze your collected data. This will depend on the nature of your data. For example, if you collected quantitative data, you might discuss statistical analysis techniques. If you collected qualitative data, you might discuss coding strategies, thematic analysis, or narrative analysis.
  • Reliability and Validity : Discuss how you’ve ensured the reliability and validity of your research. This might include steps you took to reduce bias or increase the accuracy of your measurements.
  • Ethical Considerations : If relevant, discuss any ethical issues associated with your research. This might include how you obtained informed consent from participants, how you ensured participants’ privacy and confidentiality, or any potential conflicts of interest.
  • Limitations : Acknowledge any limitations in your research methodology. This could include potential sources of bias, difficulties with data collection, or limitations in your analysis methods.
  • Summary/Conclusion : Briefly summarize the key points of your methodology, emphasizing how it helps answer your research questions or hypotheses.

How to Write Dissertation Methodology

Writing a dissertation methodology requires you to be clear and precise about the way you’ve carried out your research. It’s an opportunity to convince your readers of the appropriateness and reliability of your approach to your research question. Here is a basic guideline on how to write your methodology section:

1. Introduction

Start your methodology section by restating your research question(s) or objective(s). This ensures your methodology directly ties into the aim of your research.

2. Approach

Identify your overall approach: qualitative, quantitative, or mixed methods. Explain why you have chosen this approach.

  • Qualitative methods are typically used for exploratory research and involve collecting non-numerical data. This might involve interviews, observations, or analysis of texts.
  • Quantitative methods are used for research that relies on numerical data. This might involve surveys, experiments, or statistical analysis.
  • Mixed methods use a combination of both qualitative and quantitative research methods.

3. Research Design

Describe the overall design of your research. This could involve explaining the type of study (e.g., case study, ethnography, experimental research, etc.), how you’ve defined and measured your variables, and any control measures you’ve implemented.

4. Data Collection

Explain in detail how you collected your data.

  • If you’ve used qualitative methods, you might detail how you selected participants for interviews or focus groups, how you conducted observations, or how you analyzed existing texts.
  • If you’ve used quantitative methods, you might detail how you designed your survey or experiment, how you collected responses, and how you ensured your data is reliable and valid.

5. Data Analysis

Describe how you analyzed your data.

  • If you’re doing qualitative research, this might involve thematic analysis, discourse analysis, or grounded theory.
  • If you’re doing quantitative research, you might be conducting statistical tests, regression analysis, or factor analysis.

Discuss any ethical issues related to your research. This might involve explaining how you obtained informed consent, how you’re protecting participants’ privacy, or how you’re managing any potential harms to participants.

7. Reliability and Validity

Discuss the steps you’ve taken to ensure the reliability and validity of your data.

  • Reliability refers to the consistency of your measurements, and you might discuss how you’ve piloted your instruments or used standardized measures.
  • Validity refers to the accuracy of your measurements, and you might discuss how you’ve ensured your measures reflect the concepts they’re supposed to measure.

8. Limitations

Every study has its limitations. Discuss the potential weaknesses of your chosen methods and explain any obstacles you faced in your research.

9. Conclusion

Summarize the key points of your methodology, emphasizing how it helps to address your research question or objective.

Example of Dissertation Methodology

An Example of Dissertation Methodology is as follows:

Chapter 3: Methodology

  • Introduction

This chapter details the methodology adopted in this research. The study aimed to explore the relationship between stress and productivity in the workplace. A mixed-methods research design was used to collect and analyze data.

Research Design

This study adopted a mixed-methods approach, combining quantitative surveys with qualitative interviews to provide a comprehensive understanding of the research problem. The rationale for this approach is that while quantitative data can provide a broad overview of the relationships between variables, qualitative data can provide deeper insights into the nuances of these relationships.

Data Collection Methods

Quantitative Data Collection : An online self-report questionnaire was used to collect data from participants. The questionnaire consisted of two standardized scales: the Perceived Stress Scale (PSS) to measure stress levels and the Individual Work Productivity Questionnaire (IWPQ) to measure productivity. The sample consisted of 200 office workers randomly selected from various companies in the city.

Qualitative Data Collection : Semi-structured interviews were conducted with 20 participants chosen from the initial sample. The interview guide included questions about participants’ experiences with stress and how they perceived its impact on their productivity.

Data Analysis Methods

Quantitative Data Analysis : Descriptive and inferential statistics were used to analyze the survey data. Pearson’s correlation was used to examine the relationship between stress and productivity.

Qualitative Data Analysis : Interviews were transcribed and subjected to thematic analysis using NVivo software. This process allowed for identifying and analyzing patterns and themes regarding the impact of stress on productivity.

Reliability and Validity

To ensure reliability and validity, standardized measures with good psychometric properties were used. In qualitative data analysis, triangulation was employed by having two researchers independently analyze the data and then compare findings.

Ethical Considerations

All participants provided informed consent prior to their involvement in the study. They were informed about the purpose of the study, their rights as participants, and the confidentiality of their responses.

Limitations

The main limitation of this study is its reliance on self-report measures, which can be subject to biases such as social desirability bias. Moreover, the sample was drawn from a single city, which may limit the generalizability of the findings.

Where to Write Dissertation Methodology

In a dissertation or thesis, the Methodology section usually follows the Literature Review. This placement allows the Methodology to build upon the theoretical framework and existing research outlined in the Literature Review, and precedes the Results or Findings section. Here’s a basic outline of how most dissertations are structured:

  • Acknowledgements
  • Literature Review (or it may be interspersed throughout the dissertation)
  • Methodology
  • Results/Findings
  • References/Bibliography

In the Methodology chapter, you will discuss the research design, data collection methods, data analysis methods, and any ethical considerations pertaining to your study. This allows your readers to understand how your research was conducted and how you arrived at your results.

Advantages of Dissertation Methodology

The dissertation methodology section plays an important role in a dissertation for several reasons. Here are some of the advantages of having a well-crafted methodology section in your dissertation:

  • Clarifies Your Research Approach : The methodology section explains how you plan to tackle your research question, providing a clear plan for data collection and analysis.
  • Enables Replication : A detailed methodology allows other researchers to replicate your study. Replication is an important aspect of scientific research because it provides validation of the study’s results.
  • Demonstrates Rigor : A well-written methodology shows that you’ve thought critically about your research methods and have chosen the most appropriate ones for your research question. This adds credibility to your study.
  • Enhances Transparency : Detailing your methods allows readers to understand the steps you took in your research. This increases the transparency of your study and allows readers to evaluate potential biases or limitations.
  • Helps in Addressing Research Limitations : In your methodology section, you can acknowledge and explain the limitations of your research. This is important as it shows you understand that no research method is perfect and there are always potential weaknesses.
  • Facilitates Peer Review : A detailed methodology helps peer reviewers assess the soundness of your research design. This is an important part of the publication process if you aim to publish your dissertation in a peer-reviewed journal.
  • Establishes the Validity and Reliability : Your methodology section should also include a discussion of the steps you took to ensure the validity and reliability of your measurements, which is crucial for establishing the overall quality of your research.

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  • Dissertation
  • What Is a Research Methodology? | Steps & Tips

What Is a Research Methodology? | Steps & Tips

Published on 25 February 2019 by Shona McCombes . Revised on 10 October 2022.

Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.

It should include:

  • The type of research you conducted
  • How you collected and analysed your data
  • Any tools or materials you used in the research
  • Why you chose these methods
  • Your methodology section should generally be written in the past tense .
  • Academic style guides in your field may provide detailed guidelines on what to include for different types of studies.
  • Your citation style might provide guidelines for your methodology section (e.g., an APA Style methods section ).

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Table of contents

How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, frequently asked questions about methodology.

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Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. It’s also the place to show that your research was rigorously conducted and can be replicated .

It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.

You can start by introducing your overall approach to your research. You have two options here.

Option 1: Start with your “what”

What research problem or question did you investigate?

  • Aim to describe the characteristics of something?
  • Explore an under-researched topic?
  • Establish a causal relationship?

And what type of data did you need to achieve this aim?

  • Quantitative data , qualitative data , or a mix of both?
  • Primary data collected yourself, or secondary data collected by someone else?
  • Experimental data gathered by controlling and manipulating variables, or descriptive data gathered via observations?

Option 2: Start with your “why”

Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?

  • Why is this the best way to answer your research question?
  • Is this a standard methodology in your field, or does it require justification?
  • Were there any ethical considerations involved in your choices?
  • What are the criteria for validity and reliability in this type of research ?

Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .

Quantitative methods

In order to be considered generalisable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.

Here, explain how you operationalised your concepts and measured your variables. Discuss your sampling method or inclusion/exclusion criteria, as well as any tools, procedures, and materials you used to gather your data.

Surveys Describe where, when, and how the survey was conducted.

  • How did you design the questionnaire?
  • What form did your questions take (e.g., multiple choice, Likert scale )?
  • Were your surveys conducted in-person or virtually?
  • What sampling method did you use to select participants?
  • What was your sample size and response rate?

Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.

  • How did you design the experiment ?
  • How did you recruit participants?
  • How did you manipulate and measure the variables ?
  • What tools did you use?

Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.

  • Where did you source the material?
  • How was the data originally produced?
  • What criteria did you use to select material (e.g., date range)?

The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.

The goal was to collect survey responses from 350 customers visiting the fitness apparel company’s brick-and-mortar location in Boston on 4–8 July 2022, between 11:00 and 15:00.

Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.

Qualitative methods

In qualitative research , methods are often more flexible and subjective. For this reason, it’s crucial to robustly explain the methodology choices you made.

Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)

Interviews or focus groups Describe where, when, and how the interviews were conducted.

  • How did you find and select participants?
  • How many participants took part?
  • What form did the interviews take ( structured , semi-structured , or unstructured )?
  • How long were the interviews?
  • How were they recorded?

Participant observation Describe where, when, and how you conducted the observation or ethnography .

  • What group or community did you observe? How long did you spend there?
  • How did you gain access to this group? What role did you play in the community?
  • How long did you spend conducting the research? Where was it located?
  • How did you record your data (e.g., audiovisual recordings, note-taking)?

Existing data Explain how you selected case study materials for your analysis.

  • What type of materials did you analyse?
  • How did you select them?

In order to gain better insight into possibilities for future improvement of the fitness shop’s product range, semi-structured interviews were conducted with 8 returning customers.

Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.

Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.

Mixed methods

Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.

Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s especially important to robustly justify your methods here.

Next, you should indicate how you processed and analysed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.

In quantitative research , your analysis will be based on numbers. In your methods section, you can include:

  • How you prepared the data before analysing it (e.g., checking for missing data , removing outliers , transforming variables)
  • Which software you used (e.g., SPSS, Stata or R)
  • Which statistical tests you used (e.g., two-tailed t test , simple linear regression )

In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).

Specific methods might include:

  • Content analysis : Categorising and discussing the meaning of words, phrases and sentences
  • Thematic analysis : Coding and closely examining the data to identify broad themes and patterns
  • Discourse analysis : Studying communication and meaning in relation to their social context

Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.

Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.

In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodology’s design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .

  • Quantitative: Lab-based experiments cannot always accurately simulate real-life situations and behaviours, but they are effective for testing causal relationships between variables .
  • Qualitative: Unstructured interviews usually produce results that cannot be generalised beyond the sample group , but they provide a more in-depth understanding of participants’ perceptions, motivations, and emotions.
  • Mixed methods: Despite issues systematically comparing differing types of data, a solely quantitative study would not sufficiently incorporate the lived experience of each participant, while a solely qualitative study would be insufficiently generalisable.

Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, it’s critical to demonstrate that your research was rigorously conducted and can be replicated.

1. Focus on your objectives and research questions

The methodology section should clearly show why your methods suit your objectives  and convince the reader that you chose the best possible approach to answering your problem statement and research questions .

2. Cite relevant sources

Your methodology can be strengthened by referencing existing research in your field. This can help you to:

  • Show that you followed established practice for your type of research
  • Discuss how you decided on your approach by evaluating existing research
  • Present a novel methodological approach to address a gap in the literature

3. Write for your audience

Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably don’t need to give a lot of background or justification.

Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.

Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your objectives.

Methods are the specific tools and procedures you use to collect and analyse data (e.g. interviews, experiments , surveys , statistical tests ).

In a dissertation or scientific paper, the methodology chapter or methods section comes after the introduction and before the results , discussion and conclusion .

Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

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  • Knowledge Base
  • Dissertation
  • What Is a Research Methodology? | Steps & Tips

What Is a Research Methodology? | Steps & Tips

Published on August 25, 2022 by Shona McCombes and Tegan George. Revised on November 20, 2023.

Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation , or research paper , the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research and your dissertation topic .

It should include:

  • The type of research you conducted
  • How you collected and analyzed your data
  • Any tools or materials you used in the research
  • How you mitigated or avoided research biases
  • Why you chose these methods
  • Your methodology section should generally be written in the past tense .
  • Academic style guides in your field may provide detailed guidelines on what to include for different types of studies.
  • Your citation style might provide guidelines for your methodology section (e.g., an APA Style methods section ).

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Table of contents

How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, other interesting articles, frequently asked questions about methodology.

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purpose of methodology chapter in dissertation

Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. It’s also the place to show that your research was rigorously conducted and can be replicated .

It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.

You can start by introducing your overall approach to your research. You have two options here.

Option 1: Start with your “what”

What research problem or question did you investigate?

  • Aim to describe the characteristics of something?
  • Explore an under-researched topic?
  • Establish a causal relationship?

And what type of data did you need to achieve this aim?

  • Quantitative data , qualitative data , or a mix of both?
  • Primary data collected yourself, or secondary data collected by someone else?
  • Experimental data gathered by controlling and manipulating variables, or descriptive data gathered via observations?

Option 2: Start with your “why”

Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?

  • Why is this the best way to answer your research question?
  • Is this a standard methodology in your field, or does it require justification?
  • Were there any ethical considerations involved in your choices?
  • What are the criteria for validity and reliability in this type of research ? How did you prevent bias from affecting your data?

Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .

Quantitative methods

In order to be considered generalizable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.

Here, explain how you operationalized your concepts and measured your variables. Discuss your sampling method or inclusion and exclusion criteria , as well as any tools, procedures, and materials you used to gather your data.

Surveys Describe where, when, and how the survey was conducted.

  • How did you design the questionnaire?
  • What form did your questions take (e.g., multiple choice, Likert scale )?
  • Were your surveys conducted in-person or virtually?
  • What sampling method did you use to select participants?
  • What was your sample size and response rate?

Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.

  • How did you design the experiment ?
  • How did you recruit participants?
  • How did you manipulate and measure the variables ?
  • What tools did you use?

Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.

  • Where did you source the material?
  • How was the data originally produced?
  • What criteria did you use to select material (e.g., date range)?

The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.

The goal was to collect survey responses from 350 customers visiting the fitness apparel company’s brick-and-mortar location in Boston on July 4–8, 2022, between 11:00 and 15:00.

Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.

  • Information bias
  • Omitted variable bias
  • Regression to the mean
  • Survivorship bias
  • Undercoverage bias
  • Sampling bias

Qualitative methods

In qualitative research , methods are often more flexible and subjective. For this reason, it’s crucial to robustly explain the methodology choices you made.

Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)

Interviews or focus groups Describe where, when, and how the interviews were conducted.

  • How did you find and select participants?
  • How many participants took part?
  • What form did the interviews take ( structured , semi-structured , or unstructured )?
  • How long were the interviews?
  • How were they recorded?

Participant observation Describe where, when, and how you conducted the observation or ethnography .

  • What group or community did you observe? How long did you spend there?
  • How did you gain access to this group? What role did you play in the community?
  • How long did you spend conducting the research? Where was it located?
  • How did you record your data (e.g., audiovisual recordings, note-taking)?

Existing data Explain how you selected case study materials for your analysis.

  • What type of materials did you analyze?
  • How did you select them?

In order to gain better insight into possibilities for future improvement of the fitness store’s product range, semi-structured interviews were conducted with 8 returning customers.

Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.

Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.

  • The Hawthorne effect
  • Observer bias
  • The placebo effect
  • Response bias and Nonresponse bias
  • The Pygmalion effect
  • Recall bias
  • Social desirability bias
  • Self-selection bias

Mixed methods

Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.

Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s especially important to robustly justify your methods.

Next, you should indicate how you processed and analyzed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.

In quantitative research , your analysis will be based on numbers. In your methods section, you can include:

  • How you prepared the data before analyzing it (e.g., checking for missing data , removing outliers , transforming variables)
  • Which software you used (e.g., SPSS, Stata or R)
  • Which statistical tests you used (e.g., two-tailed t test , simple linear regression )

In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).

Specific methods might include:

  • Content analysis : Categorizing and discussing the meaning of words, phrases and sentences
  • Thematic analysis : Coding and closely examining the data to identify broad themes and patterns
  • Discourse analysis : Studying communication and meaning in relation to their social context

Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.

Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.

In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodology’s design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .

  • Quantitative: Lab-based experiments cannot always accurately simulate real-life situations and behaviors, but they are effective for testing causal relationships between variables .
  • Qualitative: Unstructured interviews usually produce results that cannot be generalized beyond the sample group , but they provide a more in-depth understanding of participants’ perceptions, motivations, and emotions.
  • Mixed methods: Despite issues systematically comparing differing types of data, a solely quantitative study would not sufficiently incorporate the lived experience of each participant, while a solely qualitative study would be insufficiently generalizable.

Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, it’s critical to demonstrate that your research was rigorously conducted and can be replicated.

1. Focus on your objectives and research questions

The methodology section should clearly show why your methods suit your objectives and convince the reader that you chose the best possible approach to answering your problem statement and research questions .

2. Cite relevant sources

Your methodology can be strengthened by referencing existing research in your field. This can help you to:

  • Show that you followed established practice for your type of research
  • Discuss how you decided on your approach by evaluating existing research
  • Present a novel methodological approach to address a gap in the literature

3. Write for your audience

Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably don’t need to give a lot of background or justification.

Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Normal distribution
  • Measures of central tendency
  • Chi square tests
  • Confidence interval
  • Quartiles & Quantiles

Methodology

  • Cluster sampling
  • Stratified sampling
  • Thematic analysis
  • Cohort study
  • Peer review
  • Ethnography

Research bias

  • Implicit bias
  • Cognitive bias
  • Conformity bias
  • Hawthorne effect
  • Availability heuristic
  • Attrition bias

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyze data (for example, experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

In a scientific paper, the methodology always comes after the introduction and before the results , discussion and conclusion . The same basic structure also applies to a thesis, dissertation , or research proposal .

Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

Reliability and validity are both about how well a method measures something:

  • Reliability refers to the  consistency of a measure (whether the results can be reproduced under the same conditions).
  • Validity   refers to the  accuracy of a measure (whether the results really do represent what they are supposed to measure).

If you are doing experimental research, you also have to consider the internal and external validity of your experiment.

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

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Writing The Methodology Chapter

5 Time-Saving Tips & Tools

By: David Phair (PhD) and Amy Murdock (PhD) | July 2022

The methodology chapter is a crucial part of your dissertation or thesis – it’s where you provide context and justification for your study’s design. This in turn demonstrates your understanding of research theory, which is what earns you marks .

Over the years, we’ve helped thousands of students navigate this tricky section of the research process. In this post, we’ll share 5 time-saving tips to help you effectively write up your research methodology chapter .

Overview: Writing The Methodology Chapter

  • Develop a (rough) outline before you start writing
  • Draw inspiration from similar studies in your topic area
  • Justify every research design choice that you make
  • Err on the side of too much detail , rather than too little
  • Back up every design choice by referencing literature

Free Webinar: Research Methodology 101

1. Develop an outline before you start writing 

The first thing to keep in mind when writing your methodology chapter (and the rest of your dissertation) is that it’s always a good idea to sketch out a rough outline of what you are going to write about before you start writing . This will ensure that you stay focused and have a clear structural logic – thereby making the writing process simpler and faster.

An easy method of finding a structure for this chapter is to use frameworks that already exist, such as Saunder’s “ research onion ” as an example. Alternatively, there are many free methodology chapter templates for you to use as a starting point, so don’t feel like you have to create a new one from scratch.

Next, you’ll want to consider what your research approach is , and how you can break it down from a top-down angle, i.e., from the philosophical down to the concrete/tactical level. For example, you’ll need to articulate the following:  

  • Are you using a positivist , interpretivist , or pragmatist approach ?
  • Are you using inductive or deductive reasoning?
  • Are you using a qualitative , quantitative, or mixed methods study?

Keep these questions front of mind to ensure that you have a clear, well-aligned line of argument that will maintain your chapter’s internal and external consistency.

Remember, it’s okay if you feel overwhelmed when you first start the methodology chapter. Nobody is born with an innate knowledge of how to do this, so be prepared for the learning curve associated with new research projects. It’s no small task to write up a dissertation or thesis, so be kind to yourself!

Starting the process with a chapter outline will help keep your writing focused and ensure that the chapter has a clear structural logic.

2. Take inspiration from other studies 

Generally, there are plenty of existing journal articles that will share similar methodological approaches to your study. With any luck, there will also be existing dissertations and theses that adopt a similar methodological approach and topic. So, consider taking inspiration from these studies to help curate the contents of your methodology chapter.

Students often find it difficult to choose what content to include in the methodology chapter and what to leave for the appendix. By reviewing other studies with similar approaches, you will get a clearer sense of your discipline’s norms and characteristics . This will help you, especially in terms of deciding on the structure and depth of discussion.  

While you can draw inspiration from other studies, remember that it’s vital to pay close attention to your university’s specific guidelines, so you can anticipate departmental expectations of this section’s layout and content (and make it easier to work with your supervisor). Doing this is also a great way to figure out how in-depth your discussion should be. For example, word-count guidelines can help you decide whether to include or omit certain information.

Need a helping hand?

purpose of methodology chapter in dissertation

3. Justify every design choice you make

The golden rule of the methodology chapter is that you need to justify each and every design choice that you make, no matter how small or inconsequential it may seem. We often see that students merely state what they did instead of why they did what they did – and this costs them marks.

Keep in mind that you need to illustrate the strength of your study’s methodological foundation. By discussing the “what”, “why” and “how” of your choices, you demonstrate your understanding of research design and simultaneously justify the relevancy and efficacy of your methodology – both of which will earn you marks.

It’s never an easy task to conduct research. So, it’s seldom the case that you’ll be able to use the very best possible methodology for your research (e.g. due to time or budgetary constraints ). That’s okay – but make sure that you explain and justify your use of an alternate methodology to help justify your approach.

Ultimately, if you don’t justify and explain the logic behind each of your choices, your marker will have to assume that you simply didn’t know any better . So, make sure that you justify every choice, especially when it is a subpar choice (due to a practical constraint, for example). You can see an example of how this is done here.

The golden rule of the methodology chapter is that you need to justify each and every design choice that you make, no matter how small.

4. Err on the side of too much detail

We often see a tendency in students to mistakenly give more of an overview of their methodology instead of a step-by-step breakdown . Since the methodology chapter needs to be detailed enough for another researcher to replicate your study, your chapter should be particularly granular in terms of detail. 

Whether you’re doing a qualitative or quantitative study, it’s crucial to convey rigor in your research. You can do this by being especially detailed when you discuss your data, so be absolutely clear about your:  

  • Sampling strategy
  • Data collection method(s)
  • Data preparation
  • Analysis technique(s)

As you will likely face an extensive period of editing at your supervisor/reviewer’s direction, you’ll make it much easier for yourself if you have more information than you’d need. Some supervisors expect extensive detail around a certain aspect of your dissertation (like your research philosophy), while others may not expect it at all.

Remember, it’s quicker and easier to remove/ trim down information than it is to add information after the fact, so take the time to show your supervisor that you know what you’re talking about (methodologically) and you’re doing your best to be rigorous in your research.

The methodology chapter needs to be detailed enough information for another researcher to replicate your study, so don't be shy on detail.

5. Provide citations to support each design choice

Related to the issue of poor justification (tip #3), it’s important include high-quality academic citations to support the justification of your design choices. In other words, it’s not enough to simply explain why you chose a specific approach – you need to support each justification with reference to academic material.  

Simply put, you should avoid thinking of your methodology chapter as a citation-less section in your dissertation. As with your literature review, your methods section must include citations for every decision you make, since you are building on prior research.  You must show that you are making decisions based on methods that are proven to be effective, and not just because you “feel” that they are effective.

When considering the source of your citations, you should stick to peer-reviewed academic papers and journals and avoid using websites or blog posts (like us, hehe). Doing this will demonstrate that you are familiar with the literature and that you are factoring in what credible academics have to say about your methodology.

As a final tip, it’s always a good idea to cite as you go . If you leave this for the end, then you’ll end up spending a lot of precious time retracing your steps to find your citations and risk losing track of them entirely. So, be proactive and drop in those citations as you write up . You’ll thank yourself later!

Let’s Recap…

In this post, we covered 5 time-saving tips for writing up the methodology chapter:

  • Look at similar studies in your topic area
  • Justify every design choice that you make
  • Back up every design choice by referencing methodology literature

If you’ve got any questions relating to the methodology chapter, feel free to drop a comment below. Alternatively, if you’re interested in getting 1-on-1 help with your thesis or dissertation, be sure to check out our private coaching service .

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The Easies Way to Write the Methodology Chapter

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by  Antony W

June 6, 2024

write methodology chapter

In this lesson, you’ll learn how to write the methodology chapter of a thesis, dissertation, or a research paper, step-by-step. So if you’ve reached this section in your assignment and you simply no idea how to proceed, this article will point you in the right direction.

You’ll learn what the methodology chapter is about and how you can go about writing one by following a systematic approach guaranteed to help you complete the project faster.

By definition, the methodology chapter of a thesis, dissertation, or research paper is the section where you explain about the specific research design options used in your research. It’s in the methodology chapter that you explain the process you used to design your research and give a justification for the research design.

In other words, the methodology section should clearly demonstrate:

  • Whether you conducted quantitative or qualitative research
  • The approach you used to collect the data
  • What your approach to analyzing the data was and
  • The kind of sampling that you did

With that said, let’s get into more details on dealing with the methodology chapter of your research work.

What is the Methodology Chapter for a Research Paper and Dissertation?

In your methodology chapter, you’ll explain the conceptual foundations of your study as well as the specific research design decisions you’ve made. The purpose of this chapter is to explain how you designed your research. 

There are two reasons why your research paper, thesis, and dissertation should have a methodology section:

  • It shows that you understand the concept of research design theory, that you understand what you’re doing in research, and that the results you’ll present have a high degree of credibility.
  • Because it outlines the steps you took to do and analyze your research, the methodology chapter is what sets your study apart from the others. It also allows you to identify and describe any methodological concerns or problems that you ran into, as well as explain how you dealt with them.

How to Write The Methodology Chapter – Step-by-Step

It’s worth mentioning that the methodology chapter’s specific format and contents will differ based on the study topic and the university. We strongly recommend that you check with your professor to find out what structure they would like you to use.

More often than not, they will allow you to use the standard structure for your paper, which should make the writing process easier for you. Ideally, the methodology chapter of your research paper, thesis, or dissertation should have the following sections:

  • Introduction
  • Research design
  • Methodological limitation
  • A concluding summary

Let’s look at each section in more details below:

The Introduction

The methodology chapter should contain a brief introduction of your dissertation or thesis. You should remind your readers about the emphasis of your study, particularly the research objectives.

Your research design must correspond with your research aims, objectives, and research questions, so include this up front to remind the reader what you intend to accomplish with your research design.

We strongly recommend that you explain how you’ve organized the chapter. Doing so will make it easy for the reader to have a clear roadmap of what to expect from reading the rest of the section of your methodology chapter.

Research Design

We like to refer to research design as the heart of the methodology chapter because it presents your research design in great depth to the reader. The information you provide here should be good enough to justify the design choices you made for your paper.

Here’s how to approach it: 

1. Describe Your Methodological Approach

Start by explaining the research subject or problem you looked into. It could be that you wanted to methodically define something’s qualities, investigate a little-studied issue, or prove a cause-and-effect relationship. Whatever it is, write it down because it will guide your reader throughout the other section of the research design.

Some questions to think about when working on your methodological approach include:

  • Did you require quantitative or qualitative data?
  • Was it necessary for you to obtain primary data personally, or did you rely on secondary data gathered by others?
  • Did you collect descriptive data by gathering observations without intervening, or did you collect experimental data by altering variables?
  • Were there any ethical factors involved in your decision-making?

2. Explain Your Methods of Data Collection

Next step in research design is to explain the data collection method you used to gather information for your research project.

The following table is a summary of the data collection methods as used in research writing:

Ideal for testing casual relationshipsYou can alter variables to understand effect
When you want to get opinion from groups of peopleUse questionnaires to collect data 
If you want to get an opinion on a topicAsk participants if they’d like to take part
If you wish to understand something in a natural settingMeasure samples without manipulation 
When you want to directly study the culture of a communityJoin and participate in community activities
If you want to understand current and historical eventsAccess information from the internet or libraries
When you can’t get  data from a primary sourceGet information from already existing dataset

3. Explain Your Data Analysis Methods

The next step is to describe how you processed and analyzed the data.

  • Quantitative analysis: Your analysis in quantitative research will be on numbers. You may include how you prepared the data for analysis, the computer software you used, and the statistical you employed.
  • Qualitative analysis:   Your analysis in qualitative research will be based on language, visuals, and observations (often involving some form of textual analysis).

4. Methodological Limitations 

You can admit to the approach’s limits or flaws, but explain why the advantages exceeded the disadvantages. Explain why prior strategies were ineffective in achieving your goals, and how this strategy adds new information or insight.

Your methodology should be a well-structured, unambiguous document that argues for your approach rather than a collection of technical information and processes.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

purpose of methodology chapter in dissertation

Writing the Dissertation - Guides for Success: Methodology

  • Writing the Dissertation Homepage
  • Overview and Planning
  • Research Question
  • Literature Review
  • Methodology
  • Results and Discussion
  • Getting Started
  • What to Avoid

Overview of writing the methodology

The methodology chapter precisely outlines the research method(s) employed in your dissertation and considers any relevant decisions you made, and challenges faced, when conducting your research. Getting this right is crucial because it lays the foundation for what’s to come: your results and discussion.

Disciplinary differences

Please note: this guide is not specific to any one discipline. The methodology can vary depending on the nature of the research and the expectations of the school or department. Please adapt the following advice to meet the demands of your dissertation and the expectations of your school or department. Consult your supervisor for further guidance; you can also check out our  Writing Across Subjects guide .

Guide contents

As part of the Writing the Dissertation series, this guide covers the most common conventions found in a methodology chapter, giving you the necessary knowledge, tips and guidance needed to impress your markers!  The sections are organised as follows:

  • Getting Started  - Defines the methodology and its core characteristics.
  • Structure  - Provides a detailed walk-through of common subsections or components of the methodology.
  • What to Avoid  - Covers a few frequent mistakes you'll want to...avoid!
  • FAQs  - Guidance on first- vs. third-person, secondary literature and more.
  • Checklist  - Includes a summary of key points and a self-evaluation checklist.

Training and tools

  • The Academic Skills team has recorded a Writing the Dissertation workshop series to help you with each section of a standard dissertation, including a video on writing the method/methodology .
  • For more on methods and methodologies, you can check out USC's methodology research guide  and Huddersfield's guide to writing the methodology of an undergraduate dissertation .
  • The dissertation planner tool can help you think through the timeline for planning, research, drafting and editing.
  • iSolutions offers training and a Word template to help you digitally format and structure your dissertation.

What is the methodology?

The methodology of a dissertation is like constructing a house of cards. Having strong and stable foundations for your research relies on your ability to make informed and rational choices about the design of your study. Everything from this point on – your results and discussion –  rests on these decisions, like the bottom layer of a house of cards.

The methodology is where you explicitly state, in relevant detail, how you conducted your study in direct response to your research question(s) and/or hypotheses. You should work through the linear process of devising your study to implementing it, covering the important choices you made and any potential obstacles you faced along the way.

Methods or methodology?

Some disciplines refer to this chapter as the research methods , whilst others call it the methodology . The two are often used interchangeably, but they are slightly different:

  • The methods chapter outlines the techniques used to conduct the research and the specific steps taken throughout the research process.
  • The methodology also outlines how the research was conducted, but is particularly interested in the philosophical underpinning that shapes the research process. As indicated by the suffix, -ology , meaning the study of something, the methodology is like the study of research, as opposed to simply stating how the research was conducted.

This guide focuses on the methodology, as opposed to the methods, although the content and guidance can be tailored to a methods chapter. Every dissertation is different and every methodology has its own nuances, so ensure you adapt the content here to your research and always consult your supervisor for more detailed guidance.

What are my markers looking for?

Your markers are looking   for your understanding of the complex process behind original (see definition) research. They are assessing your ability to...

  • Demonstrate   an understanding of the impact that methodological choices can have on the reliability and validity of your findings, meaning you should engage with ‘why’ you did that, as opposed to simply ‘what’ you did.
  • Make   informed methodological choices that clearly relate to your research question(s).

But what does it mean to engage in 'original' research? Originality doesn’t strictly mean you should be inventing something entirely new. Originality comes in many forms, from updating the application of a theory, to adapting a previous experiment for new purposes – it’s about making a worthwhile contribution.

Structuring your methodology

The methodology chapter should outline the research process undertaken, from selecting the method to articulating the tool or approach adopted to analyse your results. Because you are outlining this process, it's important that you structure your methodology in a linear way, showing how certain decisions have impacted on subsequent choices.

Scroll to continue reading, or click a link below to jump immediately to that section:

The 'research onion'

To ensure you write your methodology in a linear way, it can be useful to think of the methodology in terms of layers, as shown in the figure below.

Oval diagram with these layers from outside to in: philosophy, approach, methodological choice, strategies, time horizon, and techniques/procedures.

Figure: 'Research onion' from Saunders et al. (2007).

You don't need to precisely follow these exact layers as some won't be relevant to your research. However, the layered 'out to in' structure developed by Saunders et al. (2007) is appropriate for any methodology chapter because it guides your reader through the process in a linear fashion, demonstrating how certain decisions impacted on others. For example, you need to state whether your research is qualitative, quantitative or mixed before articulating your precise research method. Likewise, you need to explain how you collected your data before you inform the reader of how you subsequently analysed that data.

Using this linear approach from 'outer' layer to 'inner' layer, the next sections will take you through the most common layers used to structure a methodology chapter.

Introduction and research outline

Like any chapter, you should open your methodology with an introduction. It's good to start by briefly restating the research problem, or gap, that you're addressing, along with your research question(s) and/or hypotheses. Following this, it's common to provide a very condensed statement that outlines the most important elements of your research design. Here's a short example:

This study adopted qualitative research through a series of semi-structured interviews with seven experienced industry professionals.

Like any other introduction, you can then provide a brief statement outlining what the chapter is about and how it's structured (e.g., an essay map ).

Restating the research problem (or gap) and your research question(s) and/or hypotheses creates a natural transition from your previous review of the literature - which helped you to identify the gap or problem - to how you are now going to address such a problem. Your markers are also going to assess the relevance and suitability of your method and methodological choices against your research question(s), so it's good to 'frame' the entire chapter around the research question(s) by bringing them to the fore.

Research philosophy

A research philosophy is an underlying belief that shapes the way research is conducted. For this reason, as featured in the 'research onion' above, the philosophy should be the outermost layer - the first methodological issue you deal with following the introduction and research outline - because every subsequent choice, from the method employed to the way you analyse data, is directly influenced by your philosophical stance.

You can say something about other philosophies, but it's best to directly relate this to your research and the philosophy you have selected - why the other philosophy isn't appropriate for you to adopt, for instance. Otherwise, explain to your reader the philosophy you have selected (using secondary literature), its underlying principles, and why this philosophy, therefore, is particularly relevant to your research.

The research philosophy is sometimes featured in a methodology chapter, but not always. It depends on the conventions within your school or discipline , so only include this if it's expected.

The reason for outlining the research philosophy is to show your understanding of the role that your chosen philosophy plays in shaping the design and approach of your research study. The philosophy you adopt also indicates your worldview (in the context of this research), which is an important way of highlighting the role you, the researcher, play in shaping new knowledge.

Research method

This is where you state whether you're doing qualitative, quantitative or mixed-methods research before outlining the exact instrument or strategy (see definition) adopted for research (interviews, case study, etc.). It's also important that you explain why you have chosen that particular method and strategy. You can also explain why you're not adopting an alternate form of research, or why you haven't used a particular instrument, but keep this brief and use it to reinforce why you have chosen your method and strategy.

Your research method, more than anything else, is going to directly influence how effectively you answer your research question(s). For that reason, it's crucial that you emphasise the suitability of your chosen method and instrument for the purposes of your research.                       

Data collection

The data collection part of your methodology explain the process of how you accessed and collected your data. Using an interview as a qualitative example, this might include the criteria for selecting participants, how you recruited the participants and how and where you conducted the interviews. There is often some overlap with data collection and research method, so don't worry about this. Just make sure you get the essential information across to your reader.

The details of how you accessed and collected your data are important for replicability purposes - the ability for someone to adopt the same approach and repeat the study. It's also important to include this information for reliability and consistency purposes (see  validity and reliability  on the next tab of this guide for more).

Data analysis

After describing how you collected the data, you need to identify your chosen method of data analysis. Inevitably, this will vary depending on whether your research is qualitative or quantitative (see note below).

Qualitative research tends to be narrative-based where forms of ‘coding’ are employed to categorise and group the data into meaningful themes and patterns (Bui, 2014). Quantitative deals with numerical data meaning some form of statistical approach is taken to measure the results against the research question(s).

Tell your reader which data analysis software (such as SPSS or Atlast.ti) or method you’ve used and why, using relevant literature. Again, you can mention other data analysis tools that you haven’t used, but keep this brief and relate it to your discussion of your chosen approach. This isn’t to be confused with the results and discussion chapters where you actually state and then analyse your results. This is simply a discussion of the approach taken, how you applied this approach to your data and why you opted for this method of data analysis.

Detail of how you analysed your data helps to contextualise your results and discussion chapters. This is also a validity issue (see next tab of guide), as you need to ensure that your chosen method for data analysis helps you to answer your research question(s) and/or respond to your hypotheses. To use an example from Bui (2014: 155), 'if one of the research questions asks whether the participants changed their behaviour before and after the study, then one of the procedures for data analysis needs to be a comparison of the pre- and postdata'.

Validity and reliability

Validity simply refers to whether the research method(s) and instrument(s) applied are directly suited to meet the purposes of your research – whether they help you to answer your research question(s), or allow you to formulate a response to your hypotheses.

Validity can be separated into two forms: internal and external. The difference between the two is defined by what exists inside the study (internal) and what exists outside the study (external).

  • Internal validity is the extent to which ‘the results obtained can be attributed to the manipulation of the independent variable' (Salkind, 2011: 147).
  • External validity refers to the application of your study’s findings outside the setting of your study. This is known as generalisability , meaning to what extent are the results applicable to a wider context or population.

Reliability

Reliability refers to the consistency with which you designed and implemented your research instrument(s). The idea behind this is to ensure that someone else could replicate your study and, by applying the instrument in the exact same way, would achieve the same results. This is crucial to quantitative and scientific based research, but isn’t strictly the case with qualitative research given the subjective nature of the data.

With qualitative data, it’s important to emphasise that data was collected in a consistent way to avoid any distortions. For example, let’s say you’ve circulated a questionnaire to participants. You would want to ensure that every participant receives the exact same questionnaire with precisely the same questions and wording, unless different questionnaires are required for different members of the sample for the purposes of the research.

Ethical considerations

Any research involving human participants needs to consider ethical factors. In response, you need to show your markers that you have implemented the necessary measures to cover the relevant ethical issues. These are some of the factors that are typically included:

  • How did you gain the consent of participants, and how did you formally record this consent?
  • What measures did you take to ensure participants had enough understanding of their role to make an informed decision, including the right to withdraw at any stage?
  • What measures did you take to maintain the confidentiality of participants during the research and, potentially, for the write-up?
  • What measures did you take to store the raw data and protect it from external access and use prior to the write-up?

These are only a few examples of the ethical factors you need to write about in your methodology. Depending on the nature of your research, ethical considerations might form a significant part of your methodology chapter, or may only constitute a few sentences. Either way, it’s imperative that you show your markers that you’ve considered the relevant ethical implications of your research.

Limitations

Don’t make the mistake of ignoring the limitations of your study (see the next tab, 'What to Avoid', for more on this) – it’s a common part of research and should be confronted. Limitations of research can be diverse, but tend to be logistical issues relating to time, scope and access . Whilst accepting that your study has certain limitations, the key is to put a positive spin on it, like the example below:

Despite having a limited sample size compared to other similar studies, the number of participants is enough to provide sufficient data, whilst the in-depth nature of the interviews facilitates detailed responses from participants.

  • Bui, Y. N. (2014) How to Write a Master’s Thesis. 2dn Edtn. Thousand Oaks, CA: Sage.
  • Guba, E. G. and Lincoln, Y. S. (1994) ‘Competing paradigms in qualitative research’, in Denzin, N. K. and Lincoln, N. S. (eds.) Handbook of Qualitative Research. Thousand Oaks, CA: Sage, pp. 105-117.
  • Salkind, N. J. (2011) ‘Internal and external validity’, in Moutinho, L. and Hutchenson, G. D. (eds.) The SAGE Dictionary of Quantitative Management Research . Thousand Oaks, CA: Sage, pp. 147-149.
  • Saunders, M., Lewis, P. and Thornhill, A. (2007) Research Methods for Business Students . 4th Edtn. Harlow: Pearson.

What to avoid

This portion of the guide will cover some common missteps you should try to avoid in writing your methodology.

Ignoring limitations

It might seem instinctive to hide any flaws or limitations with your research to protect yourself from criticism. However, you need to highlight any problems you encountered during the research phase, or any limitations with your approach. Your markers are expecting you to engage with these limitations and highlight the kind of impact they may have had on your research.

Just be careful that you don’t overstress these limitations. Doing so could undermine the reliability and validity of your results, and your credibility as a researcher.

Literature review of methods

Don’t mistake your methodology chapter as a detailed review of methods employed in other studies. This level of detail should, where relevant, be incorporated in the literature review chapter, instead (see our Writing the Literature Review guide ). Any reference to methodological choices made by other researchers should come into your methodology chapter, but only in support of the decisions you made.

Unnecessary detail

It’s important to be thorough in a methodology chapter. However, don’t include unnecessary levels of detail. You should provide enough detail that allows other researchers to replicate or adapt your study, but don’t bore your reader with obvious or extraneous detail.

Any materials or content that you think is worth including, but not essential in the chapter, could be included in an appendix (see definition). These don’t count towards your word count (unless otherwise stated), and they can provide further detail and context for your reader. For instance, it’s quite common to include a copy of a questionnaire in an appendix, or a list of interview questions.

Q: Should the methodology be in the past or present tense?

A: The past tense. The study has already been conducted and the methodological decisions have been implemented, meaning the chapter should be written in the past tense. For example...

Data was collected over the course of four weeks.

I informed participants of their right to withdraw at any time.

The surveys included ten questions about job satisfaction and ten questions about familial life (see Appendix).

Q: Should the methodology include secondary literature?

A: Yes, where relevant. Unlike the literature review, the methodology is driven by what you did rather than what other people have done. However, you should still draw on secondary sources, when necessary, to support your methodological decisions.

Q: Do you still need to write a methodology for secondary research?

A: Yes, although it might not form a chapter, as such. Including some detail on how you approached the research phase is always a crucial part of a dissertation, whether primary or secondary. However, depending on the nature of your research, you may not have to provide the same level of detail as you would with a primary-based study.

For example, if you’re analysing two particular pieces of literature, then you probably need to clarify how you approached the analysis process, how you use the texts (whether you focus on particular passages, for example) and perhaps why these texts are scrutinised, as opposed to others from the relevant literary canon.

In such cases, the methodology may not be a chapter, but might constitute a small part of the introduction. Consult your supervisor for further guidance.

Q: Should the methodology be in the first-person or third?

A: It’s important to be consistent , so you should use whatever you’ve been using throughout your dissertation. Third-person is more commonly accepted, but certain disciplines are happy with the use of first-person. Just remember that the first-person pronoun can be a distracting, but powerful device, so use it sparingly. Consult your supervisor for further guidance.

It’s important to remember that all research is different and, as such, the methodology chapter is likely to be very different from dissertation to dissertation. Whilst this guide has covered the most common and essential layers featured in a methodology, your methodology might be very different in terms of what you focus on, the depth of focus and the wording used.

What’s important to remember, however, is that every methodology chapter needs to be structured in a linear, layered way that guides the reader through the methodological process in sequential order. Through this, your marker can see how certain decisions have impacted on others, showing your understanding of the research process.

Here’s a final checklist for writing your methodology. Remember that not all of these points will be relevant for your methodology, so make sure you cover whatever’s appropriate for your dissertation. The asterisk (*) indicates any content that might not be relevant for your dissertation. You can download a copy of the checklist to save and edit via the Word document, below.

  • Methodology self-evaluation checklist
Aspect of Methodology Chapter Yes/Unsure/No
I have structured my methodology in a that guides the reader through the research process in sequential order.  
I have ensured that my chosen method and methodological decisions  
I have engaged with the of my study.  
I have addressed any relevant  
I have only included that allows my study to be  
I have briefly explained certain methodological were made.  

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Organizing Your Social Sciences Research Paper

  • 6. The Methodology
  • Purpose of Guide
  • Design Flaws to Avoid
  • Independent and Dependent Variables
  • Glossary of Research Terms
  • Reading Research Effectively
  • Narrowing a Topic Idea
  • Broadening a Topic Idea
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The methods section describes actions taken to investigate a research problem and the rationale for the application of specific procedures or techniques used to identify, select, process, and analyze information applied to understanding the problem, thereby, allowing the reader to critically evaluate a study’s overall validity and reliability. The methodology section of a research paper answers two main questions: How was the data collected or generated? And, how was it analyzed? The writing should be direct and precise and always written in the past tense.

Kallet, Richard H. "How to Write the Methods Section of a Research Paper." Respiratory Care 49 (October 2004): 1229-1232.

Importance of a Good Methodology Section

You must explain how you obtained and analyzed your results for the following reasons:

  • Readers need to know how the data was obtained because the method you chose affects the results and, by extension, how you interpreted their significance in the discussion section of your paper.
  • Methodology is crucial for any branch of scholarship because an unreliable method produces unreliable results and, as a consequence, undermines the value of your analysis of the findings.
  • In most cases, there are a variety of different methods you can choose to investigate a research problem. The methodology section of your paper should clearly articulate the reasons why you have chosen a particular procedure or technique.
  • The reader wants to know that the data was collected or generated in a way that is consistent with accepted practice in the field of study. For example, if you are using a multiple choice questionnaire, readers need to know that it offered your respondents a reasonable range of answers to choose from.
  • The method must be appropriate to fulfilling the overall aims of the study. For example, you need to ensure that you have a large enough sample size to be able to generalize and make recommendations based upon the findings.
  • The methodology should discuss the problems that were anticipated and the steps you took to prevent them from occurring. For any problems that do arise, you must describe the ways in which they were minimized or why these problems do not impact in any meaningful way your interpretation of the findings.
  • In the social and behavioral sciences, it is important to always provide sufficient information to allow other researchers to adopt or replicate your methodology. This information is particularly important when a new method has been developed or an innovative use of an existing method is utilized.

Bem, Daryl J. Writing the Empirical Journal Article. Psychology Writing Center. University of Washington; Denscombe, Martyn. The Good Research Guide: For Small-Scale Social Research Projects . 5th edition. Buckingham, UK: Open University Press, 2014; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008.

Structure and Writing Style

I.  Groups of Research Methods

There are two main groups of research methods in the social sciences:

  • The e mpirical-analytical group approaches the study of social sciences in a similar manner that researchers study the natural sciences . This type of research focuses on objective knowledge, research questions that can be answered yes or no, and operational definitions of variables to be measured. The empirical-analytical group employs deductive reasoning that uses existing theory as a foundation for formulating hypotheses that need to be tested. This approach is focused on explanation.
  • The i nterpretative group of methods is focused on understanding phenomenon in a comprehensive, holistic way . Interpretive methods focus on analytically disclosing the meaning-making practices of human subjects [the why, how, or by what means people do what they do], while showing how those practices arrange so that it can be used to generate observable outcomes. Interpretive methods allow you to recognize your connection to the phenomena under investigation. However, the interpretative group requires careful examination of variables because it focuses more on subjective knowledge.

II.  Content

The introduction to your methodology section should begin by restating the research problem and underlying assumptions underpinning your study. This is followed by situating the methods you used to gather, analyze, and process information within the overall “tradition” of your field of study and within the particular research design you have chosen to study the problem. If the method you choose lies outside of the tradition of your field [i.e., your review of the literature demonstrates that the method is not commonly used], provide a justification for how your choice of methods specifically addresses the research problem in ways that have not been utilized in prior studies.

The remainder of your methodology section should describe the following:

  • Decisions made in selecting the data you have analyzed or, in the case of qualitative research, the subjects and research setting you have examined,
  • Tools and methods used to identify and collect information, and how you identified relevant variables,
  • The ways in which you processed the data and the procedures you used to analyze that data, and
  • The specific research tools or strategies that you utilized to study the underlying hypothesis and research questions.

In addition, an effectively written methodology section should:

  • Introduce the overall methodological approach for investigating your research problem . Is your study qualitative or quantitative or a combination of both (mixed method)? Are you going to take a special approach, such as action research, or a more neutral stance?
  • Indicate how the approach fits the overall research design . Your methods for gathering data should have a clear connection to your research problem. In other words, make sure that your methods will actually address the problem. One of the most common deficiencies found in research papers is that the proposed methodology is not suitable to achieving the stated objective of your paper.
  • Describe the specific methods of data collection you are going to use , such as, surveys, interviews, questionnaires, observation, archival research. If you are analyzing existing data, such as a data set or archival documents, describe how it was originally created or gathered and by whom. Also be sure to explain how older data is still relevant to investigating the current research problem.
  • Explain how you intend to analyze your results . Will you use statistical analysis? Will you use specific theoretical perspectives to help you analyze a text or explain observed behaviors? Describe how you plan to obtain an accurate assessment of relationships, patterns, trends, distributions, and possible contradictions found in the data.
  • Provide background and a rationale for methodologies that are unfamiliar for your readers . Very often in the social sciences, research problems and the methods for investigating them require more explanation/rationale than widely accepted rules governing the natural and physical sciences. Be clear and concise in your explanation.
  • Provide a justification for subject selection and sampling procedure . For instance, if you propose to conduct interviews, how do you intend to select the sample population? If you are analyzing texts, which texts have you chosen, and why? If you are using statistics, why is this set of data being used? If other data sources exist, explain why the data you chose is most appropriate to addressing the research problem.
  • Provide a justification for case study selection . A common method of analyzing research problems in the social sciences is to analyze specific cases. These can be a person, place, event, phenomenon, or other type of subject of analysis that are either examined as a singular topic of in-depth investigation or multiple topics of investigation studied for the purpose of comparing or contrasting findings. In either method, you should explain why a case or cases were chosen and how they specifically relate to the research problem.
  • Describe potential limitations . Are there any practical limitations that could affect your data collection? How will you attempt to control for potential confounding variables and errors? If your methodology may lead to problems you can anticipate, state this openly and show why pursuing this methodology outweighs the risk of these problems cropping up.

NOTE:   Once you have written all of the elements of the methods section, subsequent revisions should focus on how to present those elements as clearly and as logically as possibly. The description of how you prepared to study the research problem, how you gathered the data, and the protocol for analyzing the data should be organized chronologically. For clarity, when a large amount of detail must be presented, information should be presented in sub-sections according to topic. If necessary, consider using appendices for raw data.

ANOTHER NOTE: If you are conducting a qualitative analysis of a research problem , the methodology section generally requires a more elaborate description of the methods used as well as an explanation of the processes applied to gathering and analyzing of data than is generally required for studies using quantitative methods. Because you are the primary instrument for generating the data [e.g., through interviews or observations], the process for collecting that data has a significantly greater impact on producing the findings. Therefore, qualitative research requires a more detailed description of the methods used.

YET ANOTHER NOTE:   If your study involves interviews, observations, or other qualitative techniques involving human subjects , you may be required to obtain approval from the university's Office for the Protection of Research Subjects before beginning your research. This is not a common procedure for most undergraduate level student research assignments. However, i f your professor states you need approval, you must include a statement in your methods section that you received official endorsement and adequate informed consent from the office and that there was a clear assessment and minimization of risks to participants and to the university. This statement informs the reader that your study was conducted in an ethical and responsible manner. In some cases, the approval notice is included as an appendix to your paper.

III.  Problems to Avoid

Irrelevant Detail The methodology section of your paper should be thorough but concise. Do not provide any background information that does not directly help the reader understand why a particular method was chosen, how the data was gathered or obtained, and how the data was analyzed in relation to the research problem [note: analyzed, not interpreted! Save how you interpreted the findings for the discussion section]. With this in mind, the page length of your methods section will generally be less than any other section of your paper except the conclusion.

Unnecessary Explanation of Basic Procedures Remember that you are not writing a how-to guide about a particular method. You should make the assumption that readers possess a basic understanding of how to investigate the research problem on their own and, therefore, you do not have to go into great detail about specific methodological procedures. The focus should be on how you applied a method , not on the mechanics of doing a method. An exception to this rule is if you select an unconventional methodological approach; if this is the case, be sure to explain why this approach was chosen and how it enhances the overall process of discovery.

Problem Blindness It is almost a given that you will encounter problems when collecting or generating your data, or, gaps will exist in existing data or archival materials. Do not ignore these problems or pretend they did not occur. Often, documenting how you overcame obstacles can form an interesting part of the methodology. It demonstrates to the reader that you can provide a cogent rationale for the decisions you made to minimize the impact of any problems that arose.

Literature Review Just as the literature review section of your paper provides an overview of sources you have examined while researching a particular topic, the methodology section should cite any sources that informed your choice and application of a particular method [i.e., the choice of a survey should include any citations to the works you used to help construct the survey].

It’s More than Sources of Information! A description of a research study's method should not be confused with a description of the sources of information. Such a list of sources is useful in and of itself, especially if it is accompanied by an explanation about the selection and use of the sources. The description of the project's methodology complements a list of sources in that it sets forth the organization and interpretation of information emanating from those sources.

Azevedo, L.F. et al. "How to Write a Scientific Paper: Writing the Methods Section." Revista Portuguesa de Pneumologia 17 (2011): 232-238; Blair Lorrie. “Choosing a Methodology.” In Writing a Graduate Thesis or Dissertation , Teaching Writing Series. (Rotterdam: Sense Publishers 2016), pp. 49-72; Butin, Dan W. The Education Dissertation A Guide for Practitioner Scholars . Thousand Oaks, CA: Corwin, 2010; Carter, Susan. Structuring Your Research Thesis . New York: Palgrave Macmillan, 2012; Kallet, Richard H. “How to Write the Methods Section of a Research Paper.” Respiratory Care 49 (October 2004):1229-1232; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008. Methods Section. The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Rudestam, Kjell Erik and Rae R. Newton. “The Method Chapter: Describing Your Research Plan.” In Surviving Your Dissertation: A Comprehensive Guide to Content and Process . (Thousand Oaks, Sage Publications, 2015), pp. 87-115; What is Interpretive Research. Institute of Public and International Affairs, University of Utah; Writing the Experimental Report: Methods, Results, and Discussion. The Writing Lab and The OWL. Purdue University; Methods and Materials. The Structure, Format, Content, and Style of a Journal-Style Scientific Paper. Department of Biology. Bates College.

Writing Tip

Statistical Designs and Tests? Do Not Fear Them!

Don't avoid using a quantitative approach to analyzing your research problem just because you fear the idea of applying statistical designs and tests. A qualitative approach, such as conducting interviews or content analysis of archival texts, can yield exciting new insights about a research problem, but it should not be undertaken simply because you have a disdain for running a simple regression. A well designed quantitative research study can often be accomplished in very clear and direct ways, whereas, a similar study of a qualitative nature usually requires considerable time to analyze large volumes of data and a tremendous burden to create new paths for analysis where previously no path associated with your research problem had existed.

To locate data and statistics, GO HERE .

Another Writing Tip

Knowing the Relationship Between Theories and Methods

There can be multiple meaning associated with the term "theories" and the term "methods" in social sciences research. A helpful way to delineate between them is to understand "theories" as representing different ways of characterizing the social world when you research it and "methods" as representing different ways of generating and analyzing data about that social world. Framed in this way, all empirical social sciences research involves theories and methods, whether they are stated explicitly or not. However, while theories and methods are often related, it is important that, as a researcher, you deliberately separate them in order to avoid your theories playing a disproportionate role in shaping what outcomes your chosen methods produce.

Introspectively engage in an ongoing dialectic between the application of theories and methods to help enable you to use the outcomes from your methods to interrogate and develop new theories, or ways of framing conceptually the research problem. This is how scholarship grows and branches out into new intellectual territory.

Reynolds, R. Larry. Ways of Knowing. Alternative Microeconomics . Part 1, Chapter 3. Boise State University; The Theory-Method Relationship. S-Cool Revision. United Kingdom.

Yet Another Writing Tip

Methods and the Methodology

Do not confuse the terms "methods" and "methodology." As Schneider notes, a method refers to the technical steps taken to do research . Descriptions of methods usually include defining and stating why you have chosen specific techniques to investigate a research problem, followed by an outline of the procedures you used to systematically select, gather, and process the data [remember to always save the interpretation of data for the discussion section of your paper].

The methodology refers to a discussion of the underlying reasoning why particular methods were used . This discussion includes describing the theoretical concepts that inform the choice of methods to be applied, placing the choice of methods within the more general nature of academic work, and reviewing its relevance to examining the research problem. The methodology section also includes a thorough review of the methods other scholars have used to study the topic.

Bryman, Alan. "Of Methods and Methodology." Qualitative Research in Organizations and Management: An International Journal 3 (2008): 159-168; Schneider, Florian. “What's in a Methodology: The Difference between Method, Methodology, and Theory…and How to Get the Balance Right?” PoliticsEastAsia.com. Chinese Department, University of Leiden, Netherlands.

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How Do I Write the Methods Chapter?

Methods, Participants, and Describing Data Analysis

  • First Online: 19 October 2023

Cite this chapter

purpose of methodology chapter in dissertation

  • Sue Reeves   ORCID: orcid.org/0000-0002-3017-0559 3 &
  • Bartek Buczkowski   ORCID: orcid.org/0000-0002-4146-3664 4  

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The methods chapter is where you describe what you did to collect and analyse your data. This book chapter will outline what the methods chapter should cover, potential differences in the styles between experiments, surveys, literature reviews, and audits. The different sections the methods chapter typically has including design, sample, measures, ethics and data analysis paragraphs, will be outlined, and there are also some general tips for writing your methods chapter in a scientific manner.

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Further Reading

For more general information on research methodologies:

Google Scholar  

Kumar R (2019) Research methodology–a step by step guide for beginners. Sage, Thousand Oaks, Ca

For qualitative methods in particular:

Durdella N (2018) Qualitative dissertation methodology–a guide for research design and methods. Sage, Thousand Oaks, Ca

For power calculations:

Jones SR, Carley S, Harrison M (2003) An introduction to power and sample size estimation. Emerg Med J 20:453–458

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For help with statistics:

Petrie A, Sabin C (2019) Medical statistics at a glance, 4th edn. Wiley Blackwell, Oxford

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Reeves, S., Buczkowski, B. (2023). How Do I Write the Methods Chapter?. In: Mastering Your Dissertation. Springer, Cham. https://doi.org/10.1007/978-3-031-41911-9_7

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Dissertations: Writing Chapters

  • Choosing a topic
  • Research Proposal
  • Reviewing the literature
  • Introductions & Conclusions

Writing Chapters

  • Wrapping Up
  • Abstracts & Summaries
  • Managing Expectations

As part of your dissertation you will find that you need to write different types of chapters. In this guide we take you through those types, how to structure them. how to write them and some dos and dont's. Click on the links below to jump to the section you need.

  • Writing a methodology chapter

Writing a results chapter

  • Writing a discussion chapter

Writing a Methodology Chapter

What is a dissertation methodology.

  • Structuring your methodology
  • Dos and don’ts

A well-written methodology chapter is essential in establishing the credibility and validity of your research, as it allows other researchers to reproduce your study and build upon your findings . In this guide, we will provide you with step-by-step instructions on how to write a comprehensive and well-organized methodology chapter that will effectively communicate the methodology you used in your research. 

  • The methodology explains your methodological approach and explains what you did and how , and why .
  • The methodology section allows the reader to critically evaluate a study's overall credibility . 
  • The purpose is to give another researcher enough information to replicate the study and obtain similar results.
  • Methods and methodology are not synonyms (overarching approach vs  specific tools and procedures used to collect and analyse data).

The methodology chapter, as any other chapters of your dissertation except the introduction and conclusion chapters, consists of 3 main sections: introduction, main body and conclusion/summary.

Introduction chosen (How are you dealing with the research problem?) and state the (What is included? How is the chapter organised?)
Main body (What is your research approach/strategy? Why? How do you intend sampling your target population? Why?) (How do you propose to collect your data? Why have you chosen to collect your data that way?) (How are you going to analyse your findings?)  (What are the limitations or problems with your practical research? (e.g. limitations in your chosen strategy or problems getting access to your research subjects?) Have you faced the twin issues of ? (That is, are the research choices you made appropriate and can your work be trusted? How does your research comply with the School ?) 
Conclusion or Summary of the key points.

[Adapted from: Succeeding with your Master’s Dissertation: A step-by-step handbook ]

The sections included in the main body depend on the type of research and the type of dissertation. For example:

  • In the traditional dissertation , it is commonly a separate chapter preceding the Results chapter.
  • In topic-based dissertations , the Methodology chapter might have a different title such as ‘Conducting Research’.
  • In experiment-based or dissertations by compilation , each study or experiment might contain its own methodology or methods section. 

Step 1: Explain your research design/approach

This commonly includes a restatement of the research aim(s) , a justification of choice of research methods , overview of specific method(s) used .

Step 2: Explain your methods of data collection

This involves explaining how the research was conducted and how the data were obtained . It requires a detailed description of processes and procedures and a justification of the reasons for doing so . This might include describing:

  • How was the data collection tool designed
  • How participants were obtained and how was the sample drawn
  • The location in which the data collection took place
  • The themes covered during the data collection or any variables and measures
  • Any piloting, adjustments made and reasons behind those
  • Ethical considerations and any obstacles faced and how those were addressed

Step 3: Explain your methods of data analysis

This involves explaining how you processed and analysed the data. However, do not start discussing the results unless you are combining results and discussion into one chapter (commonly seen in qualitative research). For example, you might want to include:

  • How you prepared the data before analysis (e.g., checking for missing data, removing outliers)
  • The software used to analyse the data (e.g., SPSS, Atlas.ti)
  • The methods used to analyse the data (e.g., regression analysis, thematic analysis)

[Adapted from: https://www.scribbr.co.uk/thesis-dissertation/methodology/ AND Thesis and Dissertation Writing in a Second Language: A Handbook for Students and their Supervisors ] 

For more information on language used in methodology chapters have a look at our page  Language used in dissertations . 

Do not: Instead:
Spend the bulk of your time describing a whole realm of research strategies.  Focus on describing your research strategy referring to .
Fail to justify your chosen research strategy. Justify why this strategy is the most appropriate .
Misunderstand the nature of qualitative, quantitative, or mixed methods research.  Consider the objectives of your research project and determine which approach (qualitative, quantitative, or mixed methods) aligns best with your .
Produce a long descriptive monologue on the different ways that data can be collected. Identify, describe, and your data collection techniques.
Fail to provide detail on how data was analysed. Explain the of how you analysed your data.
Ignore limitations or potential problems     Outline limitations and potential problems, but or how those were litigated.
Fail to link methodology adequately to methodological literature.  Include to justify the choice of methodology, methods, and processes.

Writing a Results Chapter

  • What is a results chapter?
  • Structuring your results
  • Presenting your results
  • Using tables & figures

The results chapter is a crucial section of any piece of research, as it presents and interprets the findings obtained from the study. This chapter allows you to communicate the outcomes of your investigation, analyse the data, and draw meaningful conclusions . Crafting an effective results chapter requires careful planning, organization, and attention to detail. This guide aims to provide you with a step-by-step approach to writing a results chapter that effectively communicates your research findings.

  • The results section of your dissertation is where you report the findings of your study based upon the information gathered as a result of the methodology you applied.
  • The results section should simply state the findings , without bias or interpretation, and arranged in a logical sequence . 
  • The results section should always be written in the past tense . 
  • The page length of this section is set by the amount and types of data to be reported. Try to be concise and use non-textual elements .
  • Avoid providing data that is not critical to answering the research question(s). 

The results chapter, as any other chapters of your dissertation except the introduction and conclusion chapters, consists of 3 main sections: introduction, main body and conclusion/summary.

Introduction

This might include:

  • A brief reminder of the methodological approach or methods.
  • A preview of the chapter: outline the organisation and state the scope (What is included? How is the chapter organised?)

The order of results can vary.  Some suggestions are:

  • From most important to least important.
  • As a logical response to the research questions or problems you are trying to answer or solve.  
  • If you are using a range of methods or a number of experimental elements , group the method/procedure together with the relevant results. 
  • In quantitative research , the descriptive statistics are generally presented first, then the results of each of the hypotheses or research questions that were tested.
  • The information in the results section should be organised to show how the data tests the research questions or hypotheses , and should be presented sequentially to respond to each research question or hypothesis.

Conclusion or Chapter Summary

  • A brief summary of the key results.
  • Signpost how these will be discussed in the following chapter (leads to your discussion chapter).

Describe the findings of the study, but do not start to interpret the results . This will take place in the discussion section, which comes next, unless you decide to combine results and discussion, which is common in qualitative research.

Presenting Qualitative Results

  • Structure your results around key themes .
  • For each theme, make general observations about what the data showed.
  • Support these points with direct quotations .
  • If possible, include a brief conclusion (‘so what?’) to the observation and highlight any links with other findings.
  • Repeat this process as many times as necessary.
  • Further information can be included in an appendix .

Presenting Quantitative Results

  • Structure your results around your research sub-questions .
  • For each sub-question, present the relevant results , including any statistical analysis you conducted, and briefly evaluate their significance. 
  • Highlight the most important trends , differences, and relationships among the data, but do not speculate on their meaning or consequences.
  • If you have results that are not directly relevant to answering your questions, or any extra information that will help the reader understand how you gathered the data, you can include them in an appendix .

The description of tables and figures in academic written texts commonly includes two different elements:

  • Location or summary statement: identifies the table or figure and indicates its content.
  • Highlighting statement or statements: point out and describe the relevant or significant data.

Dos and don'ts of using tables and figures

Do not:   Instead:
Include excessive or unnecessary tables and figures.   Only use tables and figures when and to present complex data or detailed information.
Use tables or figures as a substitute for proper explanation and interpretation in the text. Refer to tables and figures and discuss their significance.
Describe all the information on the table or figure. Provide a brief explanation of the .
Include a table or figure without providing a label (e.g., Figure 15. Social Skills Frequencies) Put a label for tables and (e.g. diagrams, graphs, photographs). The label should describe in a few words the content of the table or figure.
Mix tables and figures.   Make sure that tables and figures are . There should be two numbering series: one for tables and one for figures (e.g., Table 1, Table 2 AND Figure 1, Figure 2)
Include tables or figures without introducing them in the text or discussing them.  Place tables and figures
Just ‘plonk’ a table or figure into your writing. You need to refer to its existence and relevance to your argument in the preceding text.  Refer to the table or figure by in your writing (e.g., Table 6 shows that…; This can be seen in Figure 4)
Restructure data from an information source into another format (e.g. a graph, a flowchart) without referencing the author of your information.  Provide a to a source if the table or figure is from or adapted from an outside source. If you have created the table or image yourself from your own data collection, you must still use a number and label, but no reference is required.
Use poor-quality images or illegible fonts. Ensure that tables and figures .

For more information on the language used in results chapters see the Language section of this guide.

You can use the checklist below to ensure your results chapter includes all relevant information:

Writing a Discussion Chapter

What is a discussion chapter.

  • Structuring your discussion
  • Dos and don'ts

The discussion chapter of a dissertation is an essential component that showcases your ability to analyse and interpret your research findings, draw meaningful conclusions, and provide valuable insights into the broader academic and practical implications of your study. This guide aims to provide you with a comprehensive overview of how to write a compelling and well-structured discussion chapter that strengthens the overall impact of your dissertation.

  • Explains what the results mean;
  • Interprets and discusses the data;
  • Compares it with other research (literature review);
  • Evaluates its importance;
  • Points out the limitations of your research;
  • Raises questions for future directions .
Includes Does not include
; ; ; of unexpected results; ; . 

Tip: When writing your discussion chapter, you might want to revisit your literature review chapter and ensure that the relevant literature included in this chapter has been already presented in the Literature Review.

The discussion chapter, as any other chapters of your dissertation except the introduction and conclusion chapters, consists of 3 main sections: introduction, main body and conclusion/summary.

Introduction and state the (What is included? How is the chapter organised?)
Main body   in the order that they are stated in your Introduction chapter/ Methodology chapter. , comment on them and work your way down to the least significant.
Conclusion or Summary  of the key points.

[Adapted from: Succeeding with your Master’s Dissertation: A step-by-step handbook ]  

Your discussion should focus on explaining and evaluating your findings, displaying their connection to the previous literature (i.e., your literature review ) and research questions , as well as presenting a persuasive argument to support your overall conclusion.  While there are many different ways to write this section, you can focus your discussion around three key aspects:

  • Interpretations: What is the meaning behind the results?
  • Implications: Why do the results matter? Why are the results relevant?
  • Limitations: What can’t the results tell us? What are the constraints or limitations of the results in terms of what they can reveal?

This can be done following the 5 steps below:  

Step 1: Summarise your findings

You can begin this section by reiterating your research problem and providing a succinct overview of your main findings. Do not just repeat all the data that you have already reported in the previous chapter, instead present a clear statement that directly addresses your research questions.

Step 2: Interpret your findings

While the significance of your results may appear apparent to you, it is crucial to explicitly articulate their importance for your reader by demonstrating how they directly address your research question. The manner in which you interpret the data will vary depending on the type of research conducted. However, some common approaches to interpreting the data include:

  • Recognizing correlations, patterns, and relationships within the data
  • Analysing whether the results align with your expectations or support your hypotheses
  • Placing your findings within the context of prior research and established theories
  • Elucidating unexpected results and assessing their significance
  • Considering alternative explanations and presenting a compelling argument in favour of your position.

Step 3: Place your findings in context (literature review)

A helpful way to place your findings within context and identifying how your findings agree or disagree with the previous literature is to use a summary table such as the one below:

Result from your study                                 Previous Literature                                                                                                                                                              Discussion – How do the results and previous literature agree or disagree? Why could this be? So what?
Single essays and exams less accurate than multiple   incorporating frequent and a variety of assessments with timely feedback could enhance student learning outcomes and improve the accuracy of assessments
This can result in a paragraph like: The importance of timely feedback in block has also been stressed by students and faculty as one of the reasons as to why single assessments at the end of the module, and more specifically exams, are the least accurate method in block delivery. Although exams were considered by some participants as necessary in certain disciplines, participants agreed that this assessment type does not show knowledge depth as indicated by Dang et al. (2022) and students might receive limited or no feedback as highlighted by Race (2015). Therefore, incorporating frequent and a variety of assessments with timely feedback into block delivery could enhance student learning outcomes and improve the accuracy of assessments.

Step 4: Acknowledge the limitations

Every piece of research has limitations and acknowledging these is crucial for establishing the credibility of the study. The purpose of discussing these limitations is not to highlight errors, but rather to provide an accurate understanding of the conclusions that can and cannot be drawn from the study, as well as to highlight further areas for research on the topic. Limitations might relate to your research design, methodological choices, or unforeseen challenges encountered during the research process. Here are some examples:

  • If the sample size was small or limited to a specific group of individuals, it is necessary to explain how the generalizability of the findings is constrained.
  • If difficulties were encountered during data collection or analysis, it is important to elucidate how these challenges might have impacted the results.
  • If there are potential confounding variables that could not be controlled, it is essential to acknowledge the potential effects they might have had.

[Adapted from: https://www.scribbr.co.uk/thesis-dissertation/discussion/ ]

For more information on the language used in discussions, have a look at our  Language used in dissertations guide

Dos  Don’ts

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No dissertation or research paper is complete without the research methodology section. Since this is the chapter where you explain how you carried out your research, this is where all the meat is! Here’s where you clearly lay out the steps you have taken to test your hypothesis or research problem.

Through this blog, we’ll unravel the complexities and meaning of research methodology in academic writing , from its fundamental principles and ethics to the diverse types of research methodology in use today. Alongside offering research methodology examples, we aim to guide you on how to write research methodology, ensuring your research endeavors are both impactful and impeccably grounded!

Ensure your research methodology is foolproof. Learn more

Let’s first take a closer look at a simple research methodology definition:

Defining what is research methodology

Research methodology is the set of procedures and techniques used to collect, analyze, and interpret data to understand and solve a research problem. Methodology in research not only includes the design and methods but also the basic principles that guide the choice of specific methods.

Grasping the concept of methodology in research is essential for students and scholars, as it demonstrates the thorough and structured method used to explore a hypothesis or research question. Understanding the definition of methodology in research aids in identifying the methods used to collect data. Be it through any type of research method approach, ensuring adherence to the proper research paper format is crucial.

Now let’s explore some research methodology types:

Types of research methodology

1. qualitative research methodology.

Qualitative research methodology is aimed at understanding concepts, thoughts, or experiences. This approach is descriptive and is often utilized to gather in-depth insights into people’s attitudes, behaviors, or cultures. Qualitative research methodology involves methods like interviews, focus groups, and observation. The strength of this methodology lies in its ability to provide contextual richness.

2. Quantitative research methodology

Quantitative research methodology, on the other hand, is focused on quantifying the problem by generating numerical data or data that can be transformed into usable statistics. It uses measurable data to formulate facts and uncover patterns in research. Quantitative research methodology typically involves surveys, experiments, or statistical analysis. This methodology is appreciated for its ability to produce objective results that are generalizable to a larger population.

3. Mixed-Methods research methodology

Mixed-methods research combines both qualitative and quantitative research methodologies to provide a more comprehensive understanding of the research problem. This approach leverages the strengths of both methodologies to provide a deeper insight into the research question of a research paper .

Research methodology vs. research methods

The research methodology or design is the overall strategy and rationale that you used to carry out the research. Whereas, research methods are the specific tools and processes you use to gather and understand the data you need to test your hypothesis.

Research methodology examples and application

To further understand research methodology, let’s explore some examples of research methodology:

a. Qualitative research methodology example: A study exploring the impact of author branding on author popularity might utilize in-depth interviews to gather personal experiences and perspectives.

b. Quantitative research methodology example: A research project investigating the effects of a book promotion technique on book sales could employ a statistical analysis of profit margins and sales before and after the implementation of the method.

c. Mixed-Methods research methodology example: A study examining the relationship between social media use and academic performance might combine both qualitative and quantitative approaches. It could include surveys to quantitatively assess the frequency of social media usage and its correlation with grades, alongside focus groups or interviews to qualitatively explore students’ perceptions and experiences regarding how social media affects their study habits and academic engagement.

These examples highlight the meaning of methodology in research and how it guides the research process, from data collection to analysis, ensuring the study’s objectives are met efficiently.

Importance of methodology in research papers

When it comes to writing your study, the methodology in research papers or a dissertation plays a pivotal role. A well-crafted methodology section of a research paper or thesis not only enhances the credibility of your research but also provides a roadmap for others to replicate or build upon your work.

How to structure the research methods chapter

Wondering how to write the research methodology section? Follow these steps to create a strong methods chapter:

Step 1: Explain your research methodology

At the start of a research paper , you would have provided the background of your research and stated your hypothesis or research problem. In this section, you will elaborate on your research strategy. 

Begin by restating your research question and proceed to explain what type of research you opted for to test it. Depending on your research, here are some questions you can consider: 

a. Did you use qualitative or quantitative data to test the hypothesis? 

b. Did you perform an experiment where you collected data or are you writing a dissertation that is descriptive/theoretical without data collection? 

c. Did you use primary data that you collected or analyze secondary research data or existing data as part of your study? 

These questions will help you establish the rationale for your study on a broader level, which you will follow by elaborating on the specific methods you used to collect and understand your data. 

Step 2: Explain the methods you used to test your hypothesis 

Now that you have told your reader what type of research you’ve undertaken for the dissertation, it’s time to dig into specifics. State what specific methods you used and explain the conditions and variables involved. Explain what the theoretical framework behind the method was, what samples you used for testing it, and what tools and materials you used to collect the data. 

Step 3: Explain how you analyzed the results

Once you have explained the data collection process, explain how you analyzed and studied the data. Here, your focus is simply to explain the methods of analysis rather than the results of the study. 

Here are some questions you can answer at this stage: 

a. What tools or software did you use to analyze your results? 

b. What parameters or variables did you consider while understanding and studying the data you’ve collected? 

c. Was your analysis based on a theoretical framework? 

Your mode of analysis will change depending on whether you used a quantitative or qualitative research methodology in your study. If you’re working within the hard sciences or physical sciences, you are likely to use a quantitative research methodology (relying on numbers and hard data). If you’re doing a qualitative study, in the social sciences or humanities, your analysis may rely on understanding language and socio-political contexts around your topic. This is why it’s important to establish what kind of study you’re undertaking at the onset. 

Step 4: Defend your choice of methodology 

Now that you have gone through your research process in detail, you’ll also have to make a case for it. Justify your choice of methodology and methods, explaining why it is the best choice for your research question. This is especially important if you have chosen an unconventional approach or you’ve simply chosen to study an existing research problem from a different perspective. Compare it with other methodologies, especially ones attempted by previous researchers, and discuss what contributions using your methodology makes.  

Step 5: Discuss the obstacles you encountered and how you overcame them

No matter how thorough a methodology is, it doesn’t come without its hurdles. This is a natural part of scientific research that is important to document so that your peers and future researchers are aware of it. Writing in a research paper about this aspect of your research process also tells your evaluator that you have actively worked to overcome the pitfalls that came your way and you have refined the research process. 

Tips to write an effective methodology chapter

1. Remember who you are writing for. Keeping sight of the reader/evaluator will help you know what to elaborate on and what information they are already likely to have. You’re condensing months’ work of research in just a few pages, so you should omit basic definitions and information about general phenomena people already know.

2. Do not give an overly elaborate explanation of every single condition in your study. 

3. Skip details and findings irrelevant to the results.

4. Cite references that back your claim and choice of methodology. 

5. Consistently emphasize the relationship between your research question and the methodology you adopted to study it. 

To sum it up, what is methodology in research? It’s the blueprint of your research, essential for ensuring that your study is systematic, rigorous, and credible. Whether your focus is on qualitative research methodology, quantitative research methodology, or a combination of both, understanding and clearly defining your methodology is key to the success of your research.

Once you write the research methodology and complete writing the entire research paper, the next step is to edit your paper. As experts in research paper editing and proofreading services , we’d love to help you perfect your paper!

Here are some other articles that you might find useful: 

  • Essential Research Tips for Essay Writing
  • How to Write a Lab Report: Examples from Academic Editors
  • The Essential Types of Editing Every Writer Needs to Know
  • Editing and Proofreading Academic Papers: A Short Guide
  • The Top 10 Editing and Proofreading Services of 2023

Frequently Asked Questions

What does research methodology mean, what types of research methodologies are there, what is qualitative research methodology, how to determine sample size in research methodology, what is action research methodology.

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This is very simplified and direct. Very helpful to understand the research methodology section of a dissertation

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Dissertations 4: methodology: structure.

  • Introduction & Philosophy
  • Methodology

Indicative Chapter Structure

If your department have given you guidance as to the structure of your methodology chapter, make sure you adhere to it.  

If not, a typical structure might look something like this (but not necessarily including all these elements, and in this order!): 

Introduction  

Research philosophy 

Methods:  

Primary and/or secondary sources? 

Quantitative or/and qualitative method(s)? 

Procedural method 

Ethics 

Reflection on the methods 

Justification 

Limitations and delimitations 

Conclusion 

Each section is addressed in the tabs of this guide.  

Always  check with your supervisor or consult the assignment guidelines posted on Blackboard if you are unsure about which sections you will need to include in your dissertation.   

Alternative Structures

The links below also suggest alternative structures: 

How to write Research Methodology 

How to Write Methodology for Dissertation 

The Method Chapter 

Writing the Methodology Chapter of a Qualitative Study 

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Chapter 3 – Dissertation Methodology (example)

Disclaimer: This is not a sample of our professional work. The paper has been produced by a student. You can view samples of our work here . Opinions, suggestions, recommendations and results in this piece are those of the author and should not be taken as our company views.

Type of Academic Paper – Dissertation Chapter

Academic Subject – Marketing

Word Count – 3017 words

Introduction

The current chapter presents developing the research methods needed to complete the experimentation portion of the current study. The chapter will discuss in detail the various stages of developing the methodology of the current study. This includes a detailed discussion of the philosophical background of the research method chosen. In addition to this, the chapter describes the data collection strategy, including the selection of research instrumentation and sampling. The chapter closes with a discussion on the analysis tools used to analyse the data collected.

Selecting an Appropriate Research Approach

Creswall (2013) stated that research approaches are plans and procedures that range from steps, including making broad assumptions to detailed methods of data collection, analysis, and interpretation. The several decisions involved in the process are used to decide which approach should be used in a specific study that is informed using philosophical assumptions brought to the study (Creswall 2013). Included in this are procedures of inquiry or research designs and specific research methods used for data collection, its analysis, and finally, its interpretation. However, Guetterman (2015); Lewis (2015); and Creswall (2013) argue that the selection of the specific research approach is based on the nature of the research problem, or the issue that is being addressed by any study, personal experiences of the researchers’, and even the audience for which the study is being developed for.

There are many ways to customise research approaches to develop an approach most suited for a particular study. However, the main three categories with which research approaches are organised include; qualitative, quantitative, and mixed research methods. Creswall (2013) comments that all three approaches are not considered so discrete or distinct from one another. Creswall (2013) states, “qualitative and quantitative approaches should not be viewed as rigid, distinct categories, polar opposite, or dichotomies” (p.32). Newmand and Benz (1998) pointed out that quantitative and qualitative approaches instead represent different ends on a continuum since a study “tends” to be more quantitative than qualitative or vice versa. Lastly, mixed methods research resides in the middle of the continuum as it can incorporate elements and characteristics of both quantitative and qualitative approaches. Lewis (2015) points out that the main distinction that is often cited between quantitative and qualitative research is that it is framed in terms of using numbers rather than words; or using closed-ended questions for quantitative hypotheses over open-ended questions for qualitative interview questions. Guetterman (2015) points out that a clearer way of viewing gradations of differences between the approaches is to examine the basic philosophical assumptions brought to the study, the kinds of research strategies used, and the particular methods implemented in conducting the strategies.

Underlying Philosophical Assumptions

An important component of defining the research approach involves philosophical assumptions that contribute to the broad research approach of planning or proposing to conduct research. It involves the intersection of philosophy, research designs and specific methods as illustrated in Fig. 1 below.

Research Onion

Figure 3.2-1- Research Onion (Source; Saunders and Tosey 2013)

Slife and Williams (1995) have argued that philosophical ideas have remained hidden within the research. However, they still play an influential role in the research practice, and it is for this reason that it is most identified. Various philosophical assumptions are used to construct or develop a study. Saunders et al. (2009) define research philosophy as a belief about how data about a phenomenon should be gathered, analysed and used. Saunders et al. (2009) identify common research philosophies such as positivism, realism, interpretivism, subjectivism, and pragmatism. Dumke (2002) believes that two views, positivism and phenomenology, mainly characterise research philosophy.

Positivism reflects acceptance in adopting the philosophical stance of natural scientists (Saunders, 2003). According to Remenyi et al. (1998), there is a greater preference in working with an “observable social reality” and that the outcome of such research can be “law-like” generalisations that are the same as those which are produced by physical and natural scientists. Gill and Johnson (1997) add that it will also emphasise a high structure methodology to allow for replication for other studies. Dumke (2002) agrees and explains

that a positivist philosophical assumption produces highly structured methodologies and allows for generalisation and quantification of objectives that can be evaluated by statistical methods. For this philosophical approach, the researcher is considered an objective observer who should not be impacted by or impact the subject of research.

On the other hand, more phenomenological approaches agree that the social world of business and management is too complex to develop theories and laws similar to natural sciences. Saunders et al. (2000) argue that this is the reason why reducing observations in the real world to simple laws and generalisations produces a sense of reality which is a bit superficial and doesn’t present the complexity of it.

The current study chooses positivistic assumptions due to the literature review’s discussion of the importance of Big Data in industrial domains and the need for measuring its success in the operations of the business. The current study aims to examine the impact that Big Data has on automobile companies’ operations. To identify a positive relationship between Big Data usage and beneficial business outcomes, the theory needs to be used to generate hypotheses that can later be tested of the relationship which would allow for explanations of laws that can later be assessed (Bryman and Bell, 2015).

Selecting Interpretive Research Approach

Interpretive research approaches are derived from the research philosophy that is adopted. According to Dumke (2002), the two main research approaches are deductive and inductive. The inductive approach is commonly referred to when theory is derived from observations. Thus, the research begins with specific observations and measures. It is then from detecting some pattern that a hypothesis is developed. Dumke (2002) argues that researchers who use an inductive approach usually work with qualitative data and apply various methods to gather specific information that places different views. From the philosophical assumptions discussed in the previous section, it is reasonable to use the deductive approach for the current study. It is also considered the most commonly used theory to establish a relationship between theory and research. The figure below illustrates the steps used for the process of deduction.

Data Collection

  • confirmed or rejected
  • Revision of theory

Based on what is known about a specific domain, the theoretical considerations encompassing it a hypothesis or hypotheses are deduced that will later be subjected to empirical enquiry (Daum, 2013). Through these hypotheses, concepts of the subject of interest will be translated into entities that are rational for a study. Researchers are then able to deduce their hypotheses and convert them into operational terms.

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Justifying the Use of Quantitative Research Method

Saunders (2003) notes that almost all research will involve some numerical data or even contain data quantified to help a researcher answer their research questions and meet the study’s objectives. However, quantitative data refers to all data that can be a product of all research strategies (Bryman and Bell, 2015; Guetterman, 2015; Lewis, 2015; Saunders, 2003). Based on the philosophical assumptions and interpretive research approach, a quantitative research method is the best suited for the current study. Haq (2014) explains that quantitative research is about collecting numerical data and then analysing it through statistical methods to explain a specific phenomenon. Mujis (2010) defends the use of quantitative research because, unlike qualitative research, which argues that there is no pre-existing reality, quantitative assumes that there is only a single reality about social conditions that researchers cannot influence in any way. Also, qualitative research is commonly used when there is little to no knowledge of a phenomenon, whereas quantitative research is used to find the cause and effect relationship between variables to either verify or nullify some theory or hypothesis (Creswall 2002; Feilzer 2010; Teddlie and Tashakkori 2012).

Selecting an Appropriate Research Strategy

There are many strategies available to implement in a study, as evidenced from Fig. 1. There are many mono-quantitative methods, such as telephone interviews, web-based surveys, postal surveys, and structured questionnaires (Haq 2014). Each instrument has its own pros and cons in terms of quality, time, and data cost. Brymand (2006); Driscoll et al. (2007); Edwards et al. (2002); and Newby et al. (2003) note that most researchers use structured questionnaires for data collection they are unable to control or influence respondents, which leads to low response rates but more accurate data obtained. Saunders and Tosey (2015) have argued that quantitative data is simpler to obtain and more concise to present. Therefore, the current study uses a survey-based questionnaire (See Appendix A).

Justifying the use of Survey Based Questionnaire

Surveys are considered the most traditional forms of research and are used in non-experimental descriptive designs that describe some reality. Survey-based questionnaires are often restricted to a representative sample of a potential group of the study’s interest. In this case, it is the executives currently working for automobile companies in the UK. The survey instrument is then chosen for its effectiveness at being practical and inexpensive (Kelley et al., 2003). Due to the philosophical assumptions, interpretive approach, and methodological approach, the survey design for the current study is considered the best instrument in line with these premises, besides being cost-effective.

Empirical Research Methodology

Research design.

This section describes how research is designed to use the techniques used for data collection, sampling strategy, and data analysis for a quantitative method. Before going into the strategies of data collection and analysis, a set of hypotheses were developed.

Hypotheses Development

The current study uses a quantitative research approach, making it essential to develop a set of hypotheses that will be used as a test standard for the mono-method quantitative design. The following are a set of hypotheses that have been developed from the examination of the literature review.

H1- The greater the company’s budget for Big Data initiatives (More than 1 million GBP), the greater its ability to monetise and generate new revenues.

H2- The greater the company’s budget for Big Data initiatives (More than 1 million GBP) the more decrease in expenses in found.

H3- The greatest impact of Big Data on a company is changing the way business is done.

H4- Big Data integrating with a company has resulted in competitive significance.

H5- The analytical abilities of a company allows for achieved measurable results.

H6- Investing in Big Data will lead to highly successful business results.

H7- A business’s operations function is fuelling Big Data initiatives and effecting change in operations.

H8- The implementation of Big Data in the company has positive impacts on business.

This section includes the sampling method used to collect the number of respondents needed to provide information, then analysed after collection.

Sampling Method

Collis (2009) explains that there are many kinds of sampling methods that can be used for creating a specific target sample from a population. This current study uses simple random sampling to acquire respondents with which the survey will be conducted. Simple random sampling is considered the most basic form of probability sampling. Under the method, elements are taken from the population at random, with all elements having an equal chance of being selected. According to () as of 2014, there are about thirty-five active British car manufacturers in the UK, each having an employee population of 150 or more. This is why the total population of employees in car manufacturers is estimated to be 5,250 employees. The sample, therefore, developed used the following equation;

2  ×   (1 −   )

+(   2 × (1−  ) )  2

Where; N is the population size,  e  is the margin of error (as a decimal),  z  is confidence level (as a z-score), and  p  is percentage value (as a decimal). Thus, the sample size is with a normal distribution of 50%. With the above equation, a population of 5,250; with a 95% confidence level and 5% margin of error, the total sample size needed for the current equals 300. Therefore, N=300, which is the sample size of the current study.

The survey develops (see Appendix A) has a total of three sections, A, B, and C, with a total of 39 questions. Each section has its own set of questions to accomplish. The survey is a mix of closed-end questions that look to comprehend the respondents’ demographic makeup, the Big Data initiatives of the company, and the impact that Big Data was having on their company. The survey is designed to take no longer than twenty minutes. The survey was constructed on Survey Monkey.com, and an online survey provided website. The survey was left on the website for a duration of 40 days to ensure that the maximum number of respondents were able to answer the survey. The only way that the survey was allowed for a respondent is if they passed a security question as if they were working for an automobile company in the UK when taking the survey. Gupta et al. (2004) believe that web surveys are visual stimuli, and the respondent has complete control about whether or how each question is read and understood. That is why Dillman (2000) argued that web questionnaires are expected to resemble those taken through the mail/postal services closely.

Data Analysis

The collected data is then analysed through the Statistical Package for Social Science (SPSS) version 24 for descriptive analysis. The demographic section of the survey will be analysed using descriptive statistics. Further analysis of the data includes regression analysis. Simple regression analysis includes only one independent variable and one dependent variable. Farrar and Glauber (1967) assert that the purpose of regression analysis is to estimate the parameters of dependency, and it should not be used to determine the interdependency of a relationship.

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Conclusions.

The chapter provides a descriptive and in-depth discussion of the methods involved in the current study’s research. The current study is looking towards a quantitative approach that considers positivism as its philosophical undertaking, using deductive reasoning for its interpretive approach, is a mono-quantitative method that involves the use of a survey instrument for data collection. The methodology chapter also provided the data analysis technique, which is descriptive statistics through frequency analysis and regression analysis.

Examples of results;

Question 8- Of these staff, are mostly working in or for your consumer-facing (B2C) businesses, your commercial or wholesale (B2B) businesses, or both?

Question 8- Of these staff

Based on the illustration, nineteen (19) respondents indicated that 501-1000 employees are dedicated to analytics for both B2B and B2C. The category of using Big Data analytics for both B2B and B2C comprises the most agreement of respondents with 72 of 132 indicated.

The category of using Big Data analytics

The figure above represents the respondents’ answers to their automobile company’s plan for measuring Big Data’s success. Of the 132 participants, 44.70 per cent responded that the company is planning on using quantitative metrics associated with business performance to analyse if Big Data is actually successful. Another, 30.30 per cent indicated that their company was planning on using qualitative metrics tied to business performance. Using business performance to analyse the success of Big Data is coherent to the results of the literature review that indicated previous studies of doing such. As an automobile company, they need to know the results of using Big Data analytics, and that is only by using business performance indicators regardless of being qualitative or quantitative.

achievement-of-results

Fig. 4.3-6 portrays the response of participants in regards to actually achieving measurable results from Big Data. According to 68.18 per cent of respondents, the company that they worked for did indeed show measurable results from their investments in Big Data. However, 31.82 per cent indicated that there was indeed no measurable result in investing in Big Data.

graph

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Dümke, R., 2002. Corporate Reputation and its Importance for Business Success: A European

Perspective and its Implication for Public Relations Consultancies. diplom.de.

Guetterman, T.C., 2015. Descriptions of Sampling Practices Within Five Approaches to Qualitative Research in Education and the Health Sciences. Forum Qualitative Sozialforschung /

Forum: Qualitative Social Research 16.

Haq, M., 2014. A Comparative Analysis of Qualitative and Quantitative Research Methods and a Justification for Adopting Mixed Methods in Social Research (PDF Download Available).

ResearchGate 1–22. doi:http://dx.doi.org/10.13140/RG.2.1.1945.8640

Kelley, K., Clark, B., Brown, V., Sitzia, J., 2003. Good practice in the conduct and reporting of survey research. Int J Qual Health Care 15, 261–266. doi:10.1093/intqhc/mzg031

Lewis, S., 2015. Qualitative Inquiry and Research Design: Choosing Among Five Approaches.

Health Promotion Practice 16, 473–475. doi:10.1177/1524839915580941

Saunders, M., 2003. Research Methods for Business Students. Pearson Education India.

Saunders, M.N.K., Tosey, P., 2015. Handbook of Research Methods on Human Resource

Development. Edward Elgar Publishing.

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How to write methodology chapter of a dissertation.

To write the methodology chapter of a dissertation:

  • Describe research design & approach.
  • Explain data collection methods.
  • Justify chosen methods.
  • Address limitations.
  • Analyse data.
  • Ensure replicability.

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  1. How To Write The Methodology Chapter

    Do yourself a favour and start with the end in mind. Section 1 - Introduction. As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims. As we've discussed many times on the blog ...

  2. Dissertation Methodology

    In any research, the methodology chapter is one of the key components of your dissertation. It provides a detailed description of the methods you used to conduct your research and helps readers understand how you obtained your data and how you plan to analyze it. This section is crucial for replicating the study and validating its results.

  3. Purpose of the Methodology Chapter

    Purpose of the Methodology Chapter. Topic 5: Methods. This chapter should provide the rationale and methodological detail for your study. Think of it as a"stand alone" chapter that you could hand to a friend and just by reading it, they would know exactly how to do your study, start to finish. Every element you introduce must have appeared ...

  4. PDF The Method Chapter

    The Method Chapter in a Quantitative Dissertation The Method chapter is the place in which the exact steps you will be following to test your questions are enumerated. The Method chapter typically contains the following three subsections: Subjects or Participants, Instrumentation or Measures, and Procedures. In addition, the Method

  5. What Is a Research Methodology?

    Revised on 10 October 2022. Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.

  6. What Is a Research Methodology?

    What Is a Research Methodology? | Steps & Tips. Published on August 25, 2022 by Shona McCombes and Tegan George. Revised on November 20, 2023. Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing ...

  7. Dissertation Masterclass

    Production of raw data- While writing the methodology chapter of a dissertation, you should refrain from generating raw data. To make work easier for the reader, raw data can be confined to an appendix, which the readers can refer to. A dissertation's methodology chapter comes after the literature review section.

  8. Research Methodology Chapter: 5 Tips & Tricks

    Overview: Writing The Methodology Chapter. Develop a (rough) outline before you start writing. Draw inspiration from similar studies in your topic area. Justify every research design choice that you make. Err on the side of too much detail, rather than too little. Back up every design choice by referencing literature. 1.

  9. Dissertations 4: Methodology: Start

    More specifically, as the name would suggest, methodo-logy is the logos, the reasoning, on the methods. It is also referred to as the theory of how research should be undertaken (Saunders, Lewis and Thornhill, 2015, p4). This is why you normally would have a methodology, rather than methods, chapter in a dissertation.

  10. The Easies Way to Write the Methodology Chapter

    By definition, the methodology chapter of a thesis, dissertation, or research paper is the section where you explain about the specific research design options used in your research. It's in the methodology chapter that you explain the process you used to design your research and give a justification for the research design. ... The purpose ...

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    Guide contents. As part of the Writing the Dissertation series, this guide covers the most common conventions found in a methodology chapter, giving you the necessary knowledge, tips and guidance needed to impress your markers! The sections are organised as follows: Getting Started - Defines the methodology and its core characteristics.; Structure - Provides a detailed walk-through of common ...

  12. 6. The Methodology

    I. Groups of Research Methods. There are two main groups of research methods in the social sciences: The empirical-analytical group approaches the study of social sciences in a similar manner that researchers study the natural sciences.This type of research focuses on objective knowledge, research questions that can be answered yes or no, and operational definitions of variables to be measured.

  13. How Do I Write the Methods Chapter?

    The methods chapter is all about describing what you did in a step-by-step style and with as much detail as possible. This chapter of your dissertation should include your protocol, any equipment or instruments that you used and describe what measurements were made and recorded, how you analysed them, and if appropriate, what statistical tests you used.

  14. Dissertations: Writing Chapters

    In this guide, we will provide you with step-by-step instructions on how to write a comprehensive and well-organized methodology chapter that will effectively communicate the methodology you used in your research. The methodology explains your methodological approach and explains what you did and how, and why. The methodology section allows the ...

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    1. Qualitative research methodology. Qualitative research methodology is aimed at understanding concepts, thoughts, or experiences. This approach is descriptive and is often utilized to gather in-depth insights into people's attitudes, behaviors, or cultures. Qualitative research methodology involves methods like interviews, focus groups, and ...

  16. Dissertations 4: Methodology

    The methodology introduction is a paragraph that describes both the design of the study and the organization of the chapter. This prepares the reader for what is to follow and provides a framework within which to incorporate the materials. This paragraph says to the reader, "This is the methodology chapter, this is how it is organized, and ...

  17. A Complete Guide To Dissertation Methodology

    The methodology is perhaps the most challenging and laborious part of the dissertation. Essentially, the methodology helps in understanding the broad, philosophical approach behind the methods of research you chose to employ in your study. The research methodology elaborates on the 'how' part of your research.

  18. PDF A Complete Dissertation

    Chapter 1. A Complete Dissertation 7 purpose, or it does not stand alone as a document. Chapter 2: Literature Review This chapter situates the study in the con-text of previous research and scholarly mate - rial pertaining to the topic, presents a critical synthesis of empirical literature according to relevant themes or variables, justifies how

  19. PDF 3 Methodology

    3 Methodology3. Methodology(In this unit I use the word Methodology as a general term to cover whatever you decide to include in the chapter where you discuss alternative methodological approaches, justify your chosen research method, and describe the process and participants i. your study).The Methodology chapter is perhaps the part of a ...

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    Designing and writing a qualitative dissertation methodology chapter can be done! Qualitative Dissertation Methodology: A Guide for Research Design and Methods functions as a dissertation advisor to help students construct and write a qualitative methodological framework for their research. Drawing from the challenges author Nathan Durdella has ...

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    Indicative Chapter Structure. If your department have given you guidance as to the structure of your methodology chapter, make sure you adhere to it. If not, a typical structure might look something like this (but not necessarily including all these elements, and in this order!): Introduction. Research philosophy.

  23. Chapter 3

    The chapter will discuss in detail the various stages of developing the methodology of the current study. This includes a detailed discussion of the philosophical background of the research method chosen. In addition to this, the chapter describes the data collection strategy, including the selection of research instrumentation and sampling.