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Hospitality and Tourism Management Theses and Dissertations

Theses/dissertations from 2023 2023.

Platform of Growth: An Analysis of Earnings and Social Media Engagement Among Esports Athletes , Colleen Marie Dibble

Capturing Visuals in Hospitality: A Multi-Dimensional Exploration of Photographs in Interdisciplinary Research , Ningqiao Li

Employee Experience in the U.S. Casual Dining Restaurant Industry: Conceptualization, Scale Development, and Effects on Employees’ Retention , Xiao Ma

Effects of AI Voice Assistants’ Messages on Pro-environmnetal Consumer Behavior: Message Content and Voice Attributes , Somang Min

An Examination of Celebrity Product Involvement and Endorsement Effectiveness , Eric Nichols

Southeastern Conference (SEC) International Student-Athlete (ISA) Career Transitions - A Cultural Intelligence (CQ) Perspective , Tsu-Lin Yeh

The Impact of Interactivity on Information Processing for Virtual Tourist Destinations , Hongxiao Yu

Decoding Trustworthiness and Helpfulness of Online Reviews In Hospitality: A Reader-Centric Perspective , Xiaonan Zhang

Theses/Dissertations from 2022 2022

Customer Touchpoint: Conceptualization, Index Development, and Nomological Validation , Hyunsu Kim

“No Tits in the Pits!”: An Exploratory Analysis of the Experiences of Female Decision Makers in Motorsports in the United States , Alexia Pedo Lopes

Affective Risk Perceptions Toward Travel in a COVID Era: Policy and State Political Influences , Chloe Riley

Theses/Dissertations from 2021 2021

“The Lifeblood of College Sports”: The NCAA’s Dominant Institutional Logic and the Byproducts of an (Over)emphasis on Recruiting , Chris Corr

Customers’ Acceptance of Automated Hotel , Jianhong Feng

Effects of Information Exposure, Emotions, and Self-Efficacy On Risk Perception and Travel Intention During the COVID-19 Pandemic , Chunsheng Jin

Positioning Customer Service Through Customer Journey Mapping in Service Consumption and Recovery , Dan Jin

Does the Tendency of Loss Aversion Depend On The Level of Competition? Evidence From Multilevel Esports Tournaments , Zeqing Mao

The Impact of Social Media Account Types on Travel Intention , Nuri Seo

Technology Experience: Measurement Development and Validation , Hyejo Hailey Shin

Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development and Model Comparison , Ge Zhu

Theses/Dissertations from 2020 2020

The Downside of National Team Identity: A Model to Measure Negative Outcomes of Team Identity , Fei Gao

Newcomer Student-Athlete Perceptions of Coaches’ Socialization Strategies: Scale Development , Evelyn Su Jara-Pazmino

Comparing the Success of Official Sponsors and Ambush Marketers: An Event Study Analysis of Brazil Following the 2014 Fifa World Cup and 2016 Rio de Janeiro Summer Olympic Games , Timothy Koba

The Impact of Hotel Service Robot Appearance and Service Attributes on Customer Experience , Chuhan Thomsen

The Economic Impact of Tennis in South Carolina , Xue Zhang

Theses/Dissertations from 2019 2019

The Importance of Twitter to Destination Marketing Organizations , Tatiana Allgeyer

Finding the Perfect Match: Dimension Analysis and Development of the External Sponsorship Congruence Scale , Kelly Evans

Premium Seating in College Athletics: Trends of Today and the Future , Kendra Holaday

“WE NEED DAWGS!”: Narrative Construction of Athletic Identity Among Black High School Football Players , Victor Dion Kidd

Measuring Long-Term Advertising Effects in the Tourism and Hospitality Industry , Rui Qi

Selling Rooms and Making Money in the Lodging Industry: Analyzing the Effects of RevPAR and GOPPAR Together , Thomas Rogers

Investigating Managerial Priority of Environmental Inputs and Outputs in Public Assembly Venues , Walker Ross

Theses/Dissertations from 2018 2018

College Students and Corporate Social Responsibility: An Examination of Corporate-Social Responsible Behavior in College Athletics From the Students’ Perspective , R. Jacob Gilbert

An Analysis Of Perceptions Of Restaurant Authenticity At Food Tourism Destinations In The Southeastern U.S , Jamie A. Levitt

Theses/Dissertations from 2017 2017

Motivation To Play Esports: Case of League of Legends , Yaoyao Sun

Theme Park Demand, Theme Park Attractiveness, and Visitors’ Theme Park Choices , Yingsha Zhang

Theses/Dissertations from 2016 2016

An Examination Of Destination Choice Behavior Using Meme Maps, Images and Decision Making Styles , Hilmi Atahan Atadil

Memorable Dining Experiences: Formative Index And Model Development , Yang Cao

Theses/Dissertations from 2015 2015

The Influence of Warmth and Competence Perceptions on Employees’ Attitudinal and Behavioral Responses in Casual Dining Restaurants , Diego Riva Humbert Bufquin

Media Effect on Resident Attitude Toward Hosting the Olympic Games: A Cross-National Study Between China and the USA , Qiulin Lu

Self-Determination Theory and Wellness Tourism: How Do Wellness Facilities Contribute to Wellbeing? , Karen I. Thal

Theses/Dissertations from 2014 2014

Understanding Destination Choice from a Cultural Distance Perspective , Hongbo Liu

Revisiting Gender Constraints and Benefits in Leisure Tourism: Man-Up, It’s Time to Travel Like a Woman , Holly L. Rabin

Theses/Dissertations from 2013 2013

Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return , Tiffany Avant

An Analysis of The Possibilities of Applying The North American Management Model to Most Large-Scale Sports Facilities in China , XI LI

Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions , Pei Zhang

Theses/Dissertations from 2012 2012

Is the Current United States Tennis Association's Adult League System Restrictive? , Edward Horne

Manager Training In the Hotel Environment and Its Effect On Employee Turnover Intentions , Kristin Marie Malek

Theses/Dissertations from 2011 2011

Examining Japanese tourists' U.S.-Bound Travel Constraints , Lin He

Theses/Dissertations from 2010 2010

Hotel Guests' Intentions to Choose Green Hotels , Amy Elizabeth Jackson

Green Inside and Out: Case Study On Green Events In Large Public Assembly Facilities , Peyton Jeter

Theses/Dissertations from 2009 2009

Motivations and Constraints of Chinese Outbound tourists: A Case Study , Chengting Lai

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Travel & Tourism Bachelor Master Thesis Topics

When I did my master’s degree in economics, I strongly considered writing about something related to travel and tourism. That part of the world has always interested me. I’ve always been a traveler – and will hopefully always be one. In the process of finding out what to write for my own thesis, I spent probably 100 hours investigating different bachelor/master topics that in some way can be related to the travel industry. Personally, I went on writing about how Scandinavian companies could benefit from taking their manufacturing process home from SouthEast Asia. But that left me with a lot of travel/tourism-related topics that I want to share with you – for free. Let’s start.

Table of Contents

Categories of travel/tourism thesis topics, eco-tourism: traveling and its environmental impact, tourism marketing: what inspires people to travel, other tourist marketing thesis ideas, economic development, digital nomads: earn money online & travel anywhere, domestic traveling: why do people travel in their own country, the sharing economy in tourism, did you find something interesting, other “topic thesis articles”.

I’ve divided this article into the following different categories:

These are the main topics that I will let you know more about in this article.

If you are a student looking for thesis topics related to tourism/travel, I will strongly recommend you to keep reading.

I’ll provide you with unique, high-quality, and very specific thesis suggestions that you can steal (for free). And if you’re not satisfied with the ones I have suggested, feel free to drop a question in the comment section.

I usually answer everyone in between 0-24 hours.

Enough off-topic. You came here for the thesis topics. Let’s get to it.

Specific topic suggestion: What will happen with the new wave of Indian and Chinese travelers?

Many environmentalists are seriously worried about the economic growth in high-population countries like China and India. The reason for that is clear:

The more money people get between their hands, the more likely are they to get on an airplane and fly.

As you might already know, airplanes have been proven to leave a HUGE environmental impact. So should we be worried about the two graphs seen below…?

China GDP growth

Number of international travelers from China between 2001-2015

The answer is: yes. We should be worried. But how worried should we be?

That’s for you to find out. 🙂

PS! If you’re interested in this topic, I would strongly suggest that you read this article published in traveldailynews.com . The author explains how there is a correlation between economic growth in one region and the willingness to travel abroad from the people living in that region/country.

Other thesis topic suggestions related to eco-tourism

• Do most people care at all about the environmental footprint that they leave when going on a holiday? BBC published an article called “ Should we give up flying for the sake of the climate? “
• In my article about eco-tourism, I gave loads of examples of places that have been destroyed by mass tourism . It would be interesting to see what the people of Venice, Italy think about the massive number of cruise ships sailing into their city every day….(video can be seen below).

This video had you thinking, right?

Well, let’s move on to our next main topic: tourism marketing.

If you look back at the mid 90s, you would often see ads on TV featuring exotic travel destinations with crystal clear water and white sand beaches. These commercials don’t appear on the TV anymore. Now we get inspired somewhere else. But where?

Topic 1: Social media

Social media is now a larger part of the marketing budget for almost every travel company. This is one of the topics that I was researching the most, and therefore I got loads of specific suggestions:

• Analyze how different airlines use different strategies to get in touch with and interact with potential customers on Facebook.

Pictures above : Instagram pages of KLM and American Airlines. They have a very different strategy on Instagram in regards to the pictures they upload. Why do they have that? Who succeeds the most? How frequently do they update posts? Do these airlines also comment on other posts? There are loads of things to investigate on such a topic!

• I would love to contact a big hotel chain and ask how they try to reach their audience through social media.
• How do airlines and hotels work with “user-generated content”? Many backpacker hostels give away free breakfast if someone post a picture of themselves on Instagram “tagging” the official hotel account.

A company called amara-marketing.com has published a case study on how hotels use social media. In this article , they feature the most successful hotel chains.

Might be worth checking out.

Topic 2: Travel “influencers”

There are (loads of) people out there that have a huge follower base on Instagram/Facebook. Many of them are paid by hotels and airlines to promote their products and services.

Is that a good or a bad thing?

Does it make us travel somewhere just to get disappointed?

I mean…it’s quite a big difference between social media and real life sometimes.

You could investigate topics like:

• Can we trust “travel influencer marketing” anymore? Or is it all paid for and fake?
• What do these travel influencers get paid every time? How big of a business model is it for “influencers”?
• Is this type of influencer marketing more or less efficient compared to the more traditional tourism marketing?

Research tips: A great way to do research for this type of thesis would be to get in touch with both a travel influencer AND a hotel that uses this type of marketing to reach new customers. Try to find some good research questions that can discover problems or difficulties in having influencers as a part of your marketing strategy.

• Ask a group of people where they got inspired when they researched their last holiday. Compare a group of 50 year-olds to a group of 18-year-olds. Are there any differences in how they do “travel research”?
• Contact a company that produces and sells physical travel magazines. Are sales declining due to the massive amount of free information online?
• Despite the hype, AirBNB has not totally taken over the accommodation market. According to BusinessInsider , loads of travelers do still prefer to live in hotels. Why? Do most people know about the advantages of using AirBNB?

Instead of giving in-depth thoughts about these sub-topics, I’ll go straight to some research questions that I considered using:

• What happened to the economies of tourist agencies during the Covid-19 pandemic?
• How much of Thailands’ economy is based on tourism? What happens when tourists disappear?
• How much money goes out of Norway every summer due to the fact that 1 million people travel abroad? Does tourism overall have a negative impact on Norway’s’ economy?
• Which nationalities spend the most money when they’re traveling? According to Statista.com , Chinese tourists spend a staggering ~250 billion (with a B) dollars abroad every year. 🙂

Hot tips: In order to do proper research, I would contact someone to make some interviews when you researched this. These are some examples of people to contact:

• A group of Chinese people to ask why they spend so much on luxury clothing when they’re abroad
• A hotel in Thailand to ask how they survived the Covid-19 crisis
• Some business owner that went bankrupt due to the lack of tourists in 2020
• And a lot more…

Politics: How can people in power determine where tourists go?

Ooooh, this is a topic that I know quite a lot about.

As a previous expat in China, I met a lot of people that had traveled to North Korea to “experience something crazy”.

My first reaction was:

“How can you allow yourself to put money into that country? Do you find that to be OK?”

Surprisingly, a lot of people had no problem supporting North Korea. That’s why this is an extremely interesting topic to discover more.

Tourism Politics thesis topic ideas

• I’ll just continue on my previously mentioned example. Contact a group of people that have been to North Korea. Why did they go? Did they have any problems supporting a regime that spends money on nuclear weapons instead of food for their inhabitants?
• What happens to tourism in a country when they experience a radical and negative shift in power? For instance, you could look at how the 2009 terrorist attacks in Cairo or the Egyptian revolution had an impact on tourism in Northern Africa around 2008-2012.
• Certain countries have super strict visa policies. Gather a group of people and ask them if they refuse to visit certain countries because of expensive visas – or long visa processes with a lot of paperwork. That would be super interesting to find out. 🙂

Even though it might be a small topic to write about, I have yet to see someone writing a good bachelor or master thesis about digital nomads .

Most people are not familiar with the concept so I’ll explain it very quick.

Certain people ( like me …) have an online income. That means we are not dependent on a physical destination to do our work. All we need is access to the Internet.

As you might already have figured out; that gives a lot of freedom. And a lot of young people use online income as an excuse to travel to low-cost countries and live their life.

Even though this might seem like a niche topic, there are many things you could use as your research question:

• Why do people decide to become digital nomads? High living cost back home? Are they going on an adventure? Do they want to meet people that work with similar online projects as themselves?
• How does the future look for digital nomads? Many shared co-working spaces pop up. In the future, do companies in Stockholm allow their employees to work from a beach in Bali?
• Which destinations seem to be the most popular? And why? What do these places have in common?

Tips : If you find a good research question, I would strongly recommend you to interview several digital nomads. That could easily be done by finding them on groups on Facebook. Or, even better, fly down to a typical “digital nomad destination” and meet them face-to-face. 🙂

For many of us, the world “travel” is connected with somewhere exotic.

A place where people speak another language that we cannot understand. Long, white beaches and crystal clear water. Affordable drinks in different colors.

But a lot of people also prefer to travel domestically. This might sound like a boring topic to choose, but there are loads of variations that might make it interesting:

• Do people prefer to buy a cabin or spend that money on luxurious travels abroad?
• How many people travel by car when they travel domestically. And why?
• Are people from larger countries (The US/Russia) more likely to travel domestically compared to people from smaller countries (Denmark/Austria)?

Examine how the rise of the sharing economy has impacted the tourism industry.

Possible perspectives:

• How has the sharing economy impacted the traditional hotel and transportation industries?
• What are the benefits and drawbacks of the sharing economy for tourists?
• How do sharing economy platforms impact local communities and neighborhoods?
• What are the regulatory challenges facing the sharing economy in tourism?
• How can traditional tourism companies adapt to the sharing economy?

Sources for your research:

• The Sharing Economy UK – This organization publishes research on the sharing economy, including its impact on tourism.
• “ The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism ” by J. Botsman and R. Rogers
• “The Sharing Economy and Tourism: A Review of Research” by J. Scott and S. Gössling
• “The Sharing Economy: A Path to Sustainable Consumption” by J.A. Fernández-Caldas, L.G. Lorenzo-Romero and P.A. García-Palomares

I hope you did.

If you didn’t, feel free to add a comment in the comment section below. I’ve been through the exact same struggle that you are currently in – and I’m more than willing to give you my two cents if you message me. 🙂

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Hi Amund, I’m doing my MBA currently. I’m onto my Master’s thesis now…trying to find a good topic to propose. I’m thinking of researching how travel agencies in Malaysia survived during the pandemic by taking two agencies as a case study; one is a medium-sized agency while the other is a well-known agency that has its own hotel. I will be conducting interviews and giving out questionnaires to their regular customers to gauge their loyalty to these agencies. Would appreciate it if you could suggest any points I should include? Thank you in advance.

Hi MP, unfortunately, Amund isn’t longer part of the website team. I’d love to help you, however, I am not an expert for this topic.

Hi Amund, nice topics and website 🙂 I´m about to write my master thesis, my idea was chinese outgoing tourism to Balkans – I´m a bosnian living in China (push and pull factors, tourism flow/routes, china ready destinations) but my supervisor says it´s too descriptive. Do you have any hints? 🙂

I am from Malaysia and some places here offer eagle feeding boat tours. I would like to write a master thesis about the topic but my supervisor is a bit worried that I would produce a biology thesis instead of a tourism thesis XD Have you got any idea what should my research objectives or questions be? Thanks =)

Hi Yin! Yes, absolutely. I would actually try to conduct some proper research on the whole industry myself.

1) Conduct interviews with the eage feeding boat tour operators. Why do they offer these services? Do they think it’s the best way to portratit Malaysia? 2) If possible: find some people who have actually been on these eagle feeding trips. Do they think it is of value to Malaysia? Or are they just interested in birds?

Those are the research methods I would use. However, coming up with a research question on such a specific topic might be difficult as I don’t know anything about the boat trips myself.

We are a couple of Danish guys who might think that the digital nomad thesis topic sounds like something we would love to explore in the new year. So we will pack our bags and leave for a “digital nomad city”.

As you seem to know a thing or two about the community: do you have one place in mind where you think we should go? Just a destination where you think it’s easy to get people to talk to you.

Hej Kasper & Julian. Great choice – I’m sure you will write a great thesis about that. Super interesting topic that deserves much more attention compared to what it currently gets.

Yep, I got a couple of options (that are far away from Denmark…):

1. Chiang Mai, Thailand. 2. Bali, Indonesia.

Have fun!! 😉

Thanks Amund, I will start my bachelor thesis in Marketing Tourism in January and this article was helpful..

Do you think my supervisor will accept all these thesis proposals you wrote in this article?

Hi Jermaine.

Unfortunately, I can’t promise anything. It’s up to your supervisor to decide whether or not the thesis topic should be approved.

That being said: most of these topics are quite relevant and not very controversial. You should bring a couple of them to your supervisor and ask whether or not he/she will be happy with your choice.

Good luck on your exam!

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Tourism and Hospitality Dissertation Topics

Published by Grace Graffin at January 10th, 2023 , Revised On May 17, 2024

Introduction

As a tourism student, you will be required to study the basics of tourism, hospitality, and event management. Some important issues surrounding tourism include but are not limited to medicine, finance, culture, geography, and more.

We understand that choosing the right dissertation topic can be a bit overwhelming for you. Therefore,  our writers have provided a comprehensive list of topics for the tourism dissertation. These topics are recent, relevant, and exploratory enough for you to conduct a comprehensive research study.

We can even customise topics according to your needs. So, go through our list of dissertation topics, choose the one that interests you, and let us know if you would like any help from our writers.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation  here.

Latest Tourism Research Topics 

Investigating how the tourism industry has taken green and sustainable measures- a case study of uk.

Research Aim: This study will investigate the various aspects of the UK tourism industry geared towards making green and sustainable measures for environmental benefits. It will also look into the consumer’s perspective towards green tourism and its positive and negative impacts on the tourism industry and the tourists. It also helps you better understand the concept of a green environment and its influence on the tourism industry.

Environmental Management Systems and their Implementation in the UK- A Systematic Review.

Research Aim: This study will explore the quality of environmental management systems, environmental performance, improvements, and implementation in the UK. We will focus on different companies with high environmental impacts and how they have improved the environment and the use of environmental management systems (EMS). This study will also look into how it has changed or influenced the hospitality industry.

Investigating the impact of Social Media Recommendations on Hotel Booking in the UK.

Research Aim: Social media is a part of every aspect of our daily life. This research will investigate the influence of social media on tourism and specifically on choosing a hotel; it will also help you evaluate if consumers perceive social media-based recommendations differently than more traditional sources of internet-based marketing. Qualitative research will be used in this, followed by thematic analysis to find the role of social media in recommendations and influencing consumers’ searches. This will help us better understand how VR makes decisions and hotel bookings.

Assessing the Impact of Virtual Reality on Tourism.

Research Aim: Virtual reality (VR) is an emerging technology in tourism. This study will find the impact of virtual reality on the tourism industry. It will also investigate consumer behaviour towards it. We will better understand how VR has affected the tourism industry and significantly influenced the results. TAM research model will be developed to describe the nature of the 3D virtual world. It will also cover some psychological aspects to understand the consumer perspective.

Role of Social Media Marketing in deciding a Travel Destination- A Systematic Review.

Research Aim: This study investigates the role of social media marketing in deciding a travel destination. This study aims to find and understand how social media can achieve marketing objectives. Taking a quantitative approach, we will find the role of social media marketing and its effect on making travel choices through interviews and surveys. It will further explore the tourist’s perception, expectations, and experiences.

Investigating the Negative Impact of Travel Bans

Research Aim: This study explores the negative effects of travel bans on social, economic, cultural, and public health aspects. The study aims to analyse the repercussions of travel restrictions to inform policymaking. It will further investigate ways to avoid adverse consequences while promoting global mobility and cooperation. 

An Exploration of the Hospitality Industry Wages

Research Aim: To investigate the wage structures in the hospitality industry. This study explores factors influencing disparities and evaluates their implications. Insights will be provided on wage fairness, workplace satisfaction, gender discrimination, and industry competitiveness. It will also cover policies and practices to improve employee well-being and organisational performance.

Effects of Covid-19 on Tourism and Hospitality Dissertation Topics 

Topic 1: tourism after coronavirus pandemic - way forward for tourism and hospitality industry in the uk or any other country of your choice.

Research Aim: Tourism is a reason for most of the human mobility in the modern world. According to the World Tourism Organisation (2020), international tourism has indicated continuous growth for the tenth consecutive year, reporting 1.5 billion international tourist arrivals in 2019 and an estimated 1.8 billion international tourist arrivals by 2030 )people are forecasted to be. This particular research will focus on the effects of the Covid-19 outbreak on the tourism and hospitality industry in the United Kingdom or any other country of your choice.

Topic 2: Investigating the Long Term Effects of Prolonged and New Travel Restrictions on the UK Tourism Industry

Research Aim: Britain will require anyone entering the country to self-quarantine for two weeks, and other European countries are pondering similar measures, but the prospects of prolonged and even new travel restrictions are destroying what hopes the continent’s airlines and tourist industry have been harbouring of at least a partial coronavirus rebound. Can the tourism sector of the UK overcome these challenges?

Topic 3: Coronavirus: Dubai Tourism Insists Emirate's Hotel Sector is Healthy, Rejects Bloomberg Report but Is It Really the Case?

Research Aim: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has denied a Bloomberg report about the emirate’s hospitality businesses adversely affected by the coronavirus pandemic. This research will employ primary research methodology to gather data from the key stakeholders of the Emirates hotel industry to assess whether or not the ongoing COVID-19 crisis is causing panic and financial damage to the hotel industry.

Topic 4: Will Easing the Travel Restrictions Benefit the UK Tourism Sector in the Short Term?

Research Aim: Many European countries, including the UK, are easing lockdown measures, including tourist destinations preparing for the summer. Cafes and restaurants in London and other cities hardest hit by the virus in the UK have opened two weeks behind the rest of the country. However, with most travellers preferring to stay home in the wake of the Covid-19 pandemic, how effective are these measures going to be?

Topic 5: Coronavirus outbreak: Caribbean Tourism Struggles as Visitors Stay Home

Research Aim: In the Caribbean, the government plans to require all visitors to undergo rapid Covid-19 testing upon entry. They hope provisions such as virus tests for all industry workers and socially distanced resort dining will make people feel comfortable travelling. This research study will explore whether the measures taken by the Caribbean government will actually encourage the visitors to leave the comfort of their home and travel in the midst of the Covid-19 Crisis.

Ecotourism and Community Participation Dissertation Topics 

Topic 1: online tourism agents and websites.

Research Aim: This research aims to study online tourism websites and travelling agents

Topic 2: Advances in Tourism and Hospitality Post-pandemic

Research Aim: This research aims to assess the advances in Tourism and Hospitality post-pandemic

Topic 3: Impacts of Social Distancing on Tourism Managements

Research Aim: This research aims to study the impacts of social distancing on tourism managements

Topic 4: Advances in Hotel Management Post-pandemic

Research Aim: This research aims to assess advances in Hotel management post-pandemic

Topic 5: The Linguistic Roots of the Word “Hospitality” across Different Languages

Research Aim: This research investigates the linguistic roots of the word hospitality across different languages and the semantic shifts over time.

Topic 6: The Relationship Between the Host and the Guest

Research Aim: This research explores the relationship between the host and the guest and how both need to act under laws and regulations.

Economic Conditions and Local Tourism Dissertation Topics

Topic 1: factors impacting destination selection for medical tourism.

Research Aim: Medical tourism is a growing trend. An increasing number of people travel to another country, seeking medical treatment which is expensive or unavailable on their own. Various factors impact the destination selection process for medical treatment purposes. The destination can be local or international. With limited evidence on the factors that impact destination selection for medical tourism, there is a need for a comprehensive study exploring these factors in detail.

Topic 2: Impact of Low budget Airline Services on Boosting International Tourism in Europe: A Case Study of Ryanair.

Research Aim: With increasing costs of air travelling, the demand for low-budget airline services is on the rise. Ryanair is one of the leading low-budget airline services based in the UK. Its cheap air tickets attract many regular travellers. Given this, the main aim of this research will be to explore whether or not low-budget airlines are actually helping to increase international tourism in Europe or not. This research will be conducted based on quantitative data which will be collected from a sample of Ryanair international tourism travellers.

Topic 3: Eco-friendly Practices and Their Effect on Hotel Selection Decision: A Case Study of UK Hospitality Industry.

Research Aim: Various technologies can be implemented to achieve eco-friendliness, such as; internet of things, automation technology, bamboo industrialisation, and sustainable building construction. On the other hand, eco-friendly practices include; water and energy conservation, renewable energy use, waste recycling and management, alternative plastic products, and more. Many hotels in the UK install solar panels and automated systems, which generate renewable energy and ensure complete automation for lights and water. It is worth evaluating how eco-friendly technologies and practices affect the hotel selection decision of guests in the UK hospitality industry.

Topic 4: How Economic Conditions of a Country Impact its Local Tourism: Identifying the Economic Factors Influencing the Tourism Sector.

Research Aim: Economic factors have a great impact on tourism. When a country is economically strong, it spends a great deal on tourism development. On the other hand, tourism could be adversely affected if a country is struggling with its finances. This research aims to investigate and critically analyse the economic factors which tend to affect the tourism sector of a country. The study will also weigh the economic upsides and downsides of these factors concerning local tourism.

Topic 5: Assessing the Impact of Social Media Platforms on Tourism Destination Selection.

Research Aim: These days, social media websites play a tremendous role for tourists in destination selection. The experiences and reviews that people share on online social platforms have a huge impact on making or breaking the future of any tourist destination. This research will analyze the role of different social media platforms in choosing tourism destinations among tourists. This research will also shed light on the rationale and factors people rely on social media to select their tourism destination.

Topic 6: Assessing the Impact of Government Rules, Regulations, and Policies on Tourism Development: A Case Study of Developing Countries.

Research Aim: The tourism sector of any country is greatly looked after by governmental and regulatory bodies. This research will analyze the role played by such bodies from the perspective of policymaking and regulation implementation. The study will also explore how the impact of policymaking and government regulations in developed countries might be different from that of developing countries.

Topic 7: Analysing the Impact of Natural Hazaresearch will measure the customer satisfaction of British lesbians after they have undergone gender reassignment at the Yanhee International Hospital in Bangkok.

Research Aim: Natural hazards can have a disastrous effect on the tourism industry of any country. The UK is one of the countries where the tourism industry has experienced huge success. Thus, this research will be carried out to analyze the impact of such hazards on the UK’s tourism sector.

Topic 8: Assessing the Factors and Preferences Impacting Tourist's Decisions to Travel to a Dark Tourism Site.

Research Aim: As a result of a shift in preferences of tourists and an urge to explore and learn, dark tourism has gained immense popularity and success in recent times. This research will explore the factors and reasons why tourists choose dark places as their tourism destination.

Topic 9: The Impact of Travel Bloggers and vloggers on the Tourism Industry.

Research Aim: Travel bloggers and vloggers are an important part of the tourism industry now. These people travel the world, document their experiences through their writing or videos, and influence people. Tourists throughout the world now depend on their reviews and choose their travel destinations accordingly. This research will aim to explore how these influencers have completely changed the tourism industry.

Educational Tourism Dissertation Topics

Tourism has gained tremendous popularity among academicians and researchers in recent times. Educational tourism primarily takes into consideration technical competencies and new knowledge gained outside the classroom environment.

Educational tourism brings to light the idea of travelling to learn about the cultures of other nations. Exchange student programmes are perhaps the most commonly employed educational tourism strategy, allowing students to learn about the culture of the host nation through research work and travel. Possible areas of research in this field of tourism for your dissertation are provided below;

Topic 1: Educational Tourism Programmes and the Popularity of Host Nations

Research Aim: This research will discuss the educational exchange programmes in detail and will also assess how educational tourism can add to the appeal of the host nations for prospective tourists.

Topic 2: Factors Affecting the Decision of British Students to Join International Student Exchange Programmes.

Research Aim: Even though student exchange programmes are popular throughout the world, there are certain countries where they are practised the most. This research will study one such country, the UK, concerning the factors that encourage British students to join international exchange programmes.

Topic 3: Factors Contributing Towards the Success of Work & Study Programmes in the UK

Research Aim: This research will analyse the factors that contribute towards the success of study programmes in the UK, i.e. benefits of studying in the UK and the attractiveness of the UK as a place to live and study.

Topic 4: To Analyse the Satisfaction of International Students Enrolled in Student Exchange Programmes in the UK

Research Aim: This research will cover an important topic, i.e., measure the satisfaction of international students enrolled in exchange programs in the UK – the same topic can be used for any other country such as the USA or Canada.

Topic 5: To Investigate Potential Marketing and Communication Tools to Promote “any country” as the Best Place to Pursue Higher Education.

Research Aim: This research will investigate and conclude the most successful marketing and communication tools that are used to promote exchange programmes in a particular country. The topic can be customised according to the country of your choice.

Topic 6: What are the factors Influencing British Students’ Decision to Join Academic Year Exchange Programme in Japan?

Research Aim: Japan is one of the most popular destinations when it comes to student exchange programmes. This research will assess the factors that influence a British student’s decision to go to Japan to pursue education.

Topic 7: To Examine the Popularity of Student Exchange Programmes Offered by Chinese-speaking Countries.

Research Aim: This research will explore the reasons for the popularity of student exchange programmes in countries where Chinese is the official language such as Hong Kong, Taiwan, China, etc.

Topic 8: To Investigate the Attitude and Perception of British Students toward Summer Camps.

Research Aim: Summer camps are extremely popular in the west. This research will explore the perceptions of British students towards summer camps and what motivates them to attend them.

Topic 9: Factors Affecting the Decision of University Students to Pursue a Placement Programme in the US?

Research Aim: This research will aim to understand the rationale of university students’ decisions to pursue placement programmes in the US,

Topic 10: To Examine the Satisfaction of University Students Returning from Cultural Exchange Programmes in the US.

Research Aim: This research will aim to understand the satisfaction of university students who are on their way back from exchange programmes in the US.

Medical Tourism Dissertation Topics

Medical tourism is a new area of study in the tourism industry. The gap in the prices of medical facilities available in developing and developed countries is significant, propelling many patients to travel to far destinations to benefit from economic, medical services.

Similarly, many financially well-off patients decide to have medical treatment in foreign countries with advanced and established medical systems that provide state-of-the-art medical facilities unavailable in their home countries.

Although there may be insufficient secondary data to analyse this tourism sub-topic, researching this area will prove to be interesting. You can choose your medical tourism dissertation topics from this list.

Topic 1: Investigating the Reasons Why British Citizens Travel to Different Countries for their Dental Procedures

Research Aim: This research will identify and discuss in detail the reasons why British citizens travel to different countries for dental treatment.

Topic 2: The efficacy of marketing and communication tools employed by Thai plastic surgery and extreme makeover service providers – An investigation into the attitude and perception of British travellers.

Research Aim: A large number of British citizens travel to Thailand for cosmetic and plastic surgeries. This research will aim to understand the attitudes and perceptions of British travellers who opt for these surgeries in a foreign country. The research will also assess the marketing and communication tools employed by Thai medical service providers.

Topic 3: To Identify and Discuss Critical Marketing Strategies to Promote a Weight Loss Centre in the UK.

Research Aim: This research will talk about the marketing strategies that are undertaken in the UK to promote weight loss centres.

Topic 4: Measuring Customer satisfaction of British Lesbians After Having Sex Reassignment at Yanhee International Hospital, Bangkok

Research Aim: This research will measure the customer satisfaction of British lesbians after they have undergone gender reassignment at the Yanhee International Hospital in Bangkok.

Topic 5: To Examine the Factors Influencing the Decisions of British Women to Buy Body Contour Tour Packages in East Asia.

Research Aim: This study will analyze the factors that influence the decision-making of British women when burying body contour tour packages in East Asia.

Topic 6: To Investigate the Extent to Which Swiss Weight Control Tour Packages Have Influenced Women in the UK.

Research Aim: This research will focus on the decision-making detriments of British Women who opt to purchase weight control tour packages in Switzerland.

Topic 7: How Young British Females Perceive Facial Lifting package Tours in East Asia?

Research Aim: This study will analyze how young British females perceive facial lifting package tours in East Asia.

Topic 8: To Understand and Discuss the Factors Affecting Buying Decisions to Benefit from Extreme Makeover Tour Packages in Eastern Europe.

Research Aim: This research will critically explore the factors that influence the buying decision of customers who purchase extreme makeover packages from Eastern Europe.

Topic 9: How Attractive are the Plastic Surgery Makeover Services to Female British Customers – A Qualitative Study

Research Aim: This research will understand and analyze the attractiveness of plastic surgery makeover services that influence British females to purchase them. The research will be descriptive in nature.

Topic 10: How Homosexual Men Choose Medical Tour Packages for Sex Reassignment.

Research Aim: This study will investigate gender reassignment tour packages that interest homosexual men and the factors influencing their decision-making process.

Tourism Management Dissertation Topics

Tourism management is perhaps the most interesting area of the tourism industry. It mainly involves travelling for the purpose of leisure and recreation. People travelling to other countries and outside their usual environment with the intent of leisure can be classified as tourists.

It should be noted that the phenomenon of tourism has grown tremendously in recent years, thanks to the impact of globalisation. There are many countries such as Malaysia, Thailand, Singapore, Maldives, and Fiji, whose largest source of income is tourism. In these countries, tourism generates huge revenue for the government and also provides employment opportunities for the working class as well as businesses.

The suggestions below can help you to narrow your research for your tourism dissertation.

Topic 1: How British Tourists Perceive Chinese World Heritage Tour – A Qualitative Study

Research Aim: This research will focus on how British tourists perceive Chinese heritage and what compels them to visit China.

Topic 2: Exploring the Factors that Make London the Most Popular Destination for Christmas Shopping

Research Aim: This research will analyse and explore the various factors that promote London as one of the most attractive destinations for Christmas shopping.

Topic 3: Investigating the Underlying Factors that British Citizens Consider when Choosing a Destination for Their Winter Holidays.

Research Aim: This research will analyse the various factors that British citizens consider and evaluate when choosing a destination for their winter vacations.

Topic 4: An Analysis of Factors Affecting Employees’ Motivation in Luxury Hotels of Dubai.

Research Aim: This research will study the factors influencing employee motivation in luxury and five-star hotels in Dubai. The study will make use of secondary data and primary research to establish the exact factors that motivate employees to work for luxury hotels in Dubai.

Topic 5: How the Tourism Industry of Thailand Responded to the Tsunami.

Research Aim: This study will dive into the past to establish how the Thai tourism industry responded to Tsunami.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 6: Factors Influencing British Customers’ Decisions of Purchasing Egypt Tour Packages.

Research Aim: This research will explore the factors that British citizens consider when planning their holiday to Egypt.

Topic 7: Attitude and Perception of British Tourists Toward Thailand as a Winter Holiday Destination

Research Aim: This study will research why the British choose Thailand as their winter holiday destination.

Topic 8: The Increasing Popularity of Cruise Travel in South Africa Among British Tourists

Research Aim: This research will consider the reasons why South African cruise is extremely popular amongst British tourists.

Topic 9: To Investigate the Efficacy of Integrated Marketing Communication Tools to Restore the Image of Amsterdam as the Best Tourist Destination in Europe

Research Aim: This research will explore the marketing and communication tools utilized to market Amsterdam as the best tourism destination in Europe.

Topic 10: Factors Influencing British Customers’ Decision to Choose a Particular Destination During the Summer/winter Holiday

Research Aim: This research will discuss all the factors that influence British citizens to choose a destination for their summer or winter holidays. This topic can be customized according to a country of your choosing.

Hospitality Dissertation Topics

Hospitality industry  consists of casinos, resorts, restaurants, hotels, catering as well as other businesses that serve the tourists. At its core hospitality can be defined as the relationship between a guest and the hotel.

Other aspects of hospitality include but are not limited to liberality, friendliness, warm welcome, entertainment, goodwill, and reception. Modern-day businesses pride themselves on their acts of hospitality. Thus, it is an extremely interesting sub-topic to base your dissertation on. Some topics in this area of tourism are suggested below.

Topic 1: Examining How Popular Travel Agents Such as eBrooker and Opodo are Perceived by British Tourists

Research Aim: This research will evaluate some of the best and most popular travel agents such as Opodo and eBookers and how they assist British tourists with their destination planning.

Topic 2: Identifying the Factors that Influence Leisure Hotel Buying Decisions of British Customers

Research Aim: This research will identify the factors that influence British customers’ decision to opt for luxury hotels.

Topic 3: Identifying Features of a leisure hotel that attract British honeymoon couples

Research Aim: This research will identify features of a luxury hotel that attract British couples looking for a honeymoon location.

Topic 4: Investigating Hospitality Practices of Popular Leisure Hotels in Dubai

Research Aim: This study will investigate hospitality purchases of attractive luxury hotels in Dubai.

Topic 5: What are the Prime Factors Influencing Restaurant Selection Decisions of Young British Couples?

Research Aim: This research will explore the factors that influence British couples to select restaurants for their time out.

Topic 6: Investigating and Reviewing Strategies Employed by Hotel Restaurants and Pubs in London to Keep Their Employees Motivated

Research Aim: This research will study an important aspect of the tourism industry, i.e., how hotel restaurants and pubs in London keep their employees motivated.

Topic 7: Exploring the Relationship Between Culture and Leisure Hotel Buying Decisions in London.

Research Aim: This research will investigate the relationship between how customers in London choose a luxury hotel based on their culture.

Topic 8: Creating Brand Sales and Recognition Using Integrated Marketing Communication Tools.

Research Aim: This research will explore how brand sales and recognition are built using various marketing and communication tools.

Topic 9: Understanding the Relationship Between Customers’ Buying Decisions and Leisure Hotel Hospitality Features within the Context of Overseas Holidays

Research Aim: This research will explore the relationship between customers’ decision to choose a luxury hotel while visiting different countries.

Topic 10: The Impact of Hospitality Companies’ Brand Image on Tourists’ Buying Decisions.

Research Aim: This research will first talk about different hospitality companies and how their brand image impacts tourists’ buying decisions.

Black Tourism Dissertation Topics

Black tourism, also known as dark tourism and grief tourism, involves travelling to historical sites/places associated with death, casualties, and suffering.

Dark or black tourist sites such as battlefields, monuments, castles, Tsunami sites, and Ground Zero are man-made or natural. They are found commonly in Scotland, South Asia, China, and Eastern Europe.

Dark tourism may not be the ideal choice for many students. However, it is an exciting topic to explore. Possible research topics under this field of tourism are listed below:

Topic 1: How Local Communities Can Benefit Commercially and Socially from Tours to Death/Casualty Sites – A Qualitative Study

Research Aim: This research will explore the various benefits that local communities can experience from touring death or casualty sites.

Topic 2: Attitude and Perception of Tourists Towards Taj Mahal in India

Research Aim: Taj Mahal can be categorised as a dark tourism site because many people consider it a mausoleum. This research will discuss the attitude and perceptions of tourists when visiting the Taj Mahal.

Topic 3: To Investigate and Identify the Factors Influencing Tourists’ Decisions to Visit gGrief Sites in the UK

Research Aim: This research will explore the factors that influence the decisions of tourists to visit grief sites in the UK.

Topic 4: Is Mercat Tour in Scotland a Grief Tourism Site for Potential Tourists?

Research Aim: Mercat Tour in Scotland is considered a ghost site. This study will explore what makes this site a dark tourism destination.

Topic 5: Developing a Highly Effective Marketing Strategy to Promote London Dungeon Among the Tourists

Research Aim: This research will understand the various marketing strategies undertaken to promote the London Dungeon amongst tourists.

Topic 6: What are the Primary Factors Influencing British Tourists’ Decision to Choose Grief Sites?

Research Aim: This research will understand the various factors that influence British tourists’ decision to select a dark tourism site.

Topic 7: Developing a Marketing Strategy to Promote Beaumaris Prison in Wales as Another Black Tourism Site in Britain

Research Aim: This research will focus on developing a successful marketing strategy that will help promote Beaumaris Prison in Wales as a black tourism site in Britain.

Topic 8: How are Man-made Grief tourism Sites are Perceived by British Tourists?

Research Aim: This research will discover how British tourists perceive man-made dark tourism destinations.

Comparing the Man-made Black Tourism Sites with the Natural Disaster Grief Sites from the Perspective of Tourists

Research Aim: This research will compare manmade and natural dark tourism destinations with a focus on tourists’ perceptions.

Topic 10: Do the Local Communities Economically Benefit from Tourists Visiting Dark Tourism Sites?

Research Aim: This research will explore whether or not local communities are impacted in any way when dark tourist sites in their locality are visited.

Sustainability and Tourism Dissertation Topics

At its core, this field of tourism primarily focuses on the way tourists can live harmoniously with the planet earth. Ecotourist sites or sustainable tourist sites are those that promote fauna and flora and cultural heritage. Another objective of  eco-tourism  is to provide social and economic opportunities to local communities. Some interesting topics worth exploring, in this area, are suggested below:

Topic 1: Investigating the Impact of the Internet on the Growth of Eco-tourism in the UK

Research Aim: This research will study the impact of the internet on the rising eco-tourism trend in the UK.

Topic 2: Factors Affecting British Customers’ Decision of Choosing an Eco-tourism

Research Aim: This research will study the reason why British tourists opt for an eco-tourism site as compared to traditional destinations.

Topic 3: Establishing and Discussing Strategies to Promote Swansea as the Best Eco-tourist Spot in the UK

Research Aim: This research will discuss the various ways through which Swansea can be promoted as the best eco-tourist spot in the UK.

Topic 4: Analysing the Role of Price in the Selection of Eco-tourism Destinations

Research Aim: This research will understand the various factors that influence the tourists’ decision to choose an eco-friendly site for their next holiday destination.

Topic 5: Examining the Use of Integrated Marketing Communication Tools to Promote Eco-tourism in Great Britain

Research Aim: This research will study and analyze the different ways through which integrated marketing communication tools should be used to promote eco-tourism in the UK.

Topic 6: Comparing Developing World Eco-tourism Sites Against Western Eco-tourism Sites

Research Aim: This study will compare developing eco-tourism sites and developed or Western eco-tourism sites. The study will conclude which sites tourists prefer and what factors lead them to their decision.

Topic 7: Does Eco-tourism Develop Social and Economic Opportunities for Local Communities?

Research Aim: This research will explore whether or not eco-tourism helps develop social and economic opportunities in the local communities. If it does, the study will explore those factors as well.

Topic 8: Exploring the Factors Affecting the Buying Decisions of Customers Interested in Eco-tourism Sites

Research Aim: This research will identify and discuss the various factors that affect the buying decision of customers who are interested in eco-tourism sites. These factors will then be explored in detail in this study.

Topic 9: Analysis of the Potential of Edinburgh as an Eco-tourism Site in the UK

Research Aim: This research will compare manmade and natural dark tourism destinations and will also include tourists’ perceptions.

Topic 10: Assessing the Impact of Grass Root level Education in Promoting Sustainable Tourism in Europe – A Review of the Literature

Research Aim: This research will discuss the impact of grass root level education to promote sustainable tourism in Europe. The study will be based on the qualitative research method.

Important Notes:

As a tourism and hospitality student looking to get good grades, it is essential to develop new ideas and experiment with existing tourism and hospitality theories – i.e., to add value and interest to your research topic.

The field of tourism and hospitality is vast and interrelated with many other academic disciplines like civil engineering, construction, law, engineering management, healthcare, mental health, artificial intelligence, physiotherapy, sociology, management, marketing, and nursing . That is why it is imperative to create a project management dissertation topic that is particular and sound and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong: your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation as you may end up in a cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best tourism and hospitality dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please take a look at some of our sample tourism and hospitality dissertation topics to get an idea for your dissertation.

How to Structure Your Tourism and Hospitality Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgements
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review: This chapter presents relevant theories and frameworks by analyzing published and unpublished literature available on the chosen research topic in light of the research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area while identifying any research gaps. A breakdown of the topic and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis: The findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is to establish the link between the results and evidence from the literature. Recommendations with regard to the implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  Make sure to complete this in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Frequently Asked Questions

How to find dissertation topics about tourism and hospitality.

To find tourism and hospitality dissertation topics:

• Examine industry trends and challenges.
• Explore cultural, environmental, or tech impacts.
• Research niche areas like ecotourism or event management.
• Analyse customer behaviour and satisfaction.
• Consider sustainable practices.
• Select a topic aligning with your passion and career aspirations.

What is the best research topic for tourism?

There is no one best topic, but here is a trending topic. “The Impact of Virtual Reality Technology on Tourist Experience and Destination Promotion: A Comparative Analysis.” This research topic explores how VR technology affects tourist perceptions, engagement, and decision-making and its implications for destination marketing strategies, comparing traditional methods with VR-based approaches in tourism promotion.

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101 tourism and hospitality dissertation topics and titles.

• Dissertation

Choosing the right dissertation topic in the field of tourism and hospitality can be a daunting task. Your dissertation represents a significant milestone in your academic journey, so it’s essential to select a topic that not only interests you but also contributes to the field’s knowledge. To help you get started, we’ve compiled a list of 101 dissertation topics and titles in tourism and hospitality. Let’s explore a wide range of possibilities to inspire your research.

Sustainable Tourism:

• “Assessing the Environmental Impact of Eco-Tourism in Remote Areas.”
• “Promoting Sustainable Tourism in National Parks: A Case Study.”
• “The Role of Local Communities in Sustainable Tourism Development.”
• “Evaluating the Effectiveness of Green Certification Programs in the Hotel Industry.”
• “The Influence of Climate Change on Tourism Patterns and Adaptation Strategies.”

Cultural and Heritage Tourism:

• “Heritage Tourism’s Role in Cultural Preservation and Economic Development.”
• “The Impact of Cultural Festivals on Destination Attractiveness.”
• “Dark Tourism: Exploring the Motivations and Impacts of Visiting Sites of Tragedy.”
• “Reviving Cultural Tourism through Digital Storytelling and Augmented Reality.”
• “Cultural Appropriation and Its Effects on Indigenous Tourism.”

Hospitality and Hotel Management:

• “Service Quality and Customer Satisfaction in Luxury Hotels.”
• “The Role of Technology in Enhancing Guest Experiences in the Hospitality Industry.”
• “The Challenges of Managing a Multigenerational Workforce in the Hotel Sector.”
• “The Impact of the Sharing Economy on Traditional Hotels.”
• “Sustainable Practices in Hotel Management: A Comparative Study.”

Destination Marketing:

• “The Role of Social Media in Destination Marketing and Visitor Engagement.”
• “Crisis Management in Destination Marketing: A Comparative Analysis.”
• “Branding a Destination: Strategies and Challenges.”
• “The Impact of Film Tourism on Destination Popularity.”
• “Emerging Trends in Destination Marketing: Leveraging Virtual Reality and Gamification.”

Tourism and Technology:

• “The Influence of Augmented Reality on Museum Visitor Experiences.”
• “Blockchain Technology in Tourism: Opportunities and Challenges.”
• “The Use of Big Data Analytics in Predicting Tourist Behavior.”
• “The Role of Artificial Intelligence in Personalizing Travel Recommendations.”
• “Online Travel Agencies vs. Traditional Travel Agents: A Comparative Analysis.”

Cruise Tourism:

• “Cruise Tourism and Its Economic Impact on Port Cities.”
• “Sustainability Practices in the Cruise Industry: Case Studies.”
• “Cruise Ship Safety and Emergency Preparedness: Lessons from Incidents.”
• “The Growth of Expedition Cruising and Its Impact on Ecotourism.”
• “Cruise Itinerary Planning and Destination Development.”

Culinary and Food Tourism:

• “Food Tourism and Destination Branding: The Case of Culinary Capitals.”
• “Gastronomic Tourism: Trends, Motivations, and Impacts on Local Economies.”
• “Culinary Tourism and Sustainability: Reducing Food Waste in Restaurants.”
• “The Role of Food Blogs and Social Media in Shaping Food Tourism.”
• “Authenticity in Food Tourism Experiences: A Cross-Cultural Perspective.”

Wellness Tourism:

• “The Market Potential of Medical Tourism: A Case Study of Destination.”
• “Spa Tourism and Its Impact on Mental and Physical Well-Being.”
• “Yoga and Wellness Retreats: Motivations and Experiences of Participants.”
• “Mindful Travel: The Convergence of Tourism and Wellness.”
• “Holistic Approaches in Wellness Tourism Management.”

Event Management:

• “Sport Tourism and Mega Events: Economic Impacts and Legacy Planning.”
• “Music Festivals and Destination Attractiveness: A Comparative Analysis.”
• “Sustainability Practices in Event Management: Best Practices and Challenges.”
• “The Role of Sponsorship in the Success of Sporting Events.”
• “Crisis Management in Event Tourism: Case Studies and Strategies.”

Accessibility and Inclusivity:

• “Accessible Tourism for People with Disabilities: Challenges and Solutions.”
• “LGBTQ+ Tourism: Inclusivity and Marketing Strategies.”
• “Senior Tourism: Tailoring Services to the Aging Population.”
• “The Role of Cultural Competence in Ethnic Tourism.”
• “Accessible Tourism: Improving Infrastructure and Services.”

Rural and Nature Tourism:

• “Rural Tourism and Sustainable Development in Agriculture-Based Communities.”
• “Adventure Tourism and Its Influence on Environmental Conservation.”
• “Birdwatching Tourism: A Growing Niche Market.”
• “Agritourism: Connecting Visitors to the Farming Experience.”
• “Eco-Friendly Accommodations and Their Role in Nature Tourism.”

Marketing Strategies:

• “The Impact of Social Media Influencers on Travel Decisions.”
• “Dynamic Pricing in the Airline Industry: A Comparative Analysis.”
• “The Role of Storytelling in Tourism Marketing Campaigns.”
• “The Influence of Online Reviews on Tourist Decision-Making.”
• “Emerging Markets and Their Impact on Tourism Marketing.”

Cross-Cultural Studies:

• “Tourist Perceptions of Safety: A Comparative Study of Global Destinations.”
• “Cross-Cultural Tourist Behavior: A Comparison of Asian and Western Travelers.”
• “Cultural Sensitivity in Hospitality: A Multinational Perspective.”
• “The Role of Tour Guides in Facilitating Cross-Cultural Experiences.”
• “Language Barriers and Their Impact on Tourist Satisfaction.”

Education and Training in Tourism:

• “The Effectiveness of Tourism Education in Preparing Graduates for the Industry.”
• “Tourism Training and its Impact on Service Quality in Hotels.”
• “The Role of Internships in Shaping Tourism Students’ Career Choices.”
• “E-Learning in Tourism: Benefits and Challenges for Aspiring Professionals.”
• “Soft Skills Development in Tourism Education: A Comparative Analysis.”

Ethical and Social Issues:

• “Child Exploitation in Tourism: Preventive Measures and Case Studies.”
• “Volunteer Tourism: Balancing Good Intentions and Ethical Concerns.”
• “Human Rights Violations in the Hospitality Industry: Implications for Brands.”
• “Tourism and Indigenous Rights: Case Studies and Impacts.”
• “The Role of Gender in Tourism Employment and Leadership.”

Technology and Innovation:

• “Smart Destinations: Leveraging Technology for Sustainable Tourism.”
• “Robotic Assistance in the Hospitality Sector: Enhancing Guest Experiences.”
• “Virtual Reality and Augmented Reality in Tourism: Changing the Game.”
• “The Adoption of 5G Technology in Transforming Tourist Experiences.”
• “Drones in Tourism: Applications, Regulations, and Ethical Considerations.”

Economic and Policy Issues:

• “Tourism’s Role in Economic Development and Poverty Alleviation.”
• “Government Policies and Their Impact on Tourism Development.”
• “Crisis Resilience in the Tourism Industry: Strategies and Case Studies.”
• “The Role of Tourism in Post-Conflict Recovery: A Comparative Analysis.”
• “Tourism Taxation: Economic Implications and Tourist Behavior.”

Psychology and Tourist Behavior:

• “Tourist Motivation and Satisfaction: A Psychological Perspective.”
• “The Influence of Destination Image on Travel Decision-Making.”
• “Tourist Experience and the Role of Emotions: A Cross-Cultural Study.”
• “Consumer Behavior in Package Tours vs. Independent Travel.”
• “Nostalgia Tourism: Exploring the Role of Memory in Travel.”

Management and Leadership:

• “Leadership Styles in the Tourism Industry: A Comparative Study.”
• “Innovative Management Practices in Boutique Hotels.”
• “Conflict Resolution in Multinational Tourism Companies.”
• “Succession Planning in Family-Owned Tourism Businesses.”
• “Human Resource Management in Cruise Lines: Challenges and Strategies.”

Health and Wellness Tourism:

• “The Wellness Tourism Experience: A Holistic Approach to Well-Being.”
• “The Impact of Medical Tourism on Destination Health Services.”
• “Mindful Tourism: Promoting Mental Health and Stress Reduction.”
• “Wellness Retreats: The Intersection of Tourism and Self-Care.”
• “Sustainable Practices in Health and Wellness Tourism.”
• “Food Tourism and Destination Branding: Strategies and Success Stories.”

Conclusion:

Selecting a dissertation topic in the field of tourism and hospitality is a significant decision. Take your time to explore these options, narrow down your interests, and conduct thorough research before finalizing your topic. Your dissertation will not only contribute to academic knowledge but also have the potential to influence real-world practices in the dynamic and ever-evolving field of tourism and hospitality. Good luck with your research journey!

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Hospitality Theses & Dissertations

Theses/dissertations from 2020 2020.

Exploring Mystery Shopping's Perceived Impacts on Integrated Resort Employees and Managers , Yoonju Chung

An Examination of the Role of Online Reviews for Niche Restaurant Segments: Casino Buffet Restaurants , Tevfik Demirciftci

Prosocial Rule-Breaking to Help Customers Among Hospitality Employees , Ankita Ghosh

Exploring the Airline Passengers’ Preferences of Inflight Foods , Eun Min Hwang

How Consumers Assess Multiple Cues: The Role of Dual Processing System on Hotel Booking Decisions , Eun Joo Kim

Consumers, Critics & Chromatography: An Analysis of 100-Point Wines , Gina Marano

Shattering the Glass: Will Gen Z Bring Us Closer to Gender Equality in US Hospitality Leadership? , Denise Holly Ramirez Molintas

A Nomological Network Analysis of Innovation in Hospitality Education and Industry , Robert H. Rippee

The Short and Long-Term Effectiveness of Online Sales Promotion Type and Fit in Hotels , Esra Topcuoglu

Organizational Symbolism and Employee Immersion, a Mixed Methods Investigation of Organizational Socialization Efficacy in the Hotel Industry , Jeffrey Michael Yedlin

Theses/Dissertations from 2019 2019

Meal Duration: Implications for Restaurant Revenue Management , Dale F. Billings

The Relationship between Motivation to Use Airbnb and Guests’ Repurchase Intention: Moderating Effect of Consideration Set , Wen Jiang

The Impact of Virtual Presence on Willingness to Book: The Moderating Role of Self-Construal and Gender , Sung Jun Joe

Examining the Role of Business Intelligence and Analytics in Hospitality Revenue Management , Anna I. Kharitonova

Mental Accounting and Unplanned Purchases in Online Booking: The Role of Discount, Impulse Buying, and Thinking Style , Esther L. Kim

The Effect of the Minimum Server Wage on Restaurant Guest Tipping Behavior and Perceptions , Jason Tang

Theses/Dissertations from 2018 2018

Managing Data-Driven Change: A Model of Unintended Deviation , Sang-Mun Ray Cho

Influencing Hawai‘i Hotel Patrons to Use Reef-Safe Sunscreens , Rochelle Good

A Cross-cultural Investigation of the Relationship between Customer Demographics and Hotel Room Price Perception , Jinhua Hong

Social Media Influencer Endorsement and Events: An Integrated Framework of Congruence , Jie Sun

Theses/Dissertations from 2017 2017

Price Prediction: Determining Changes in Stock Pricing through Sentiment Analysis of Online Consumer Reviews , Daryl F. Boykin

Examining the Decoy and the Phantom Decoy Effects on the Menu Item Choice , Yang-Su Chen

The Impact of Supportive Parenting on Career Confidence of Young Adults , Salma Ettefagh

Consumer Attitudes and Purchase Intentions of Cruises in China , Wenjia Han

Influence of Sustainability Reward Program on Meeting Planners’ Site Selection Decision and Perceived Value-for-Money , Shinyong (shawn) Jung

Impact of Ingredient Branding on the Hotel Brand: Spillover Effect of Branded Amenities , Eun Joo Kim

Esports Enthusiasts and Gamers: Motivations, Behaviors, and Attitudes Towards Gambling , John Lukasik

The Effects of Availability Heuristic Cues on Restaurant Purchase Decisions , Nadia Hanin Nazlan

Value Co-Creation Propositions: A Self-Determination Theory of Customer Acceptance, Trust and Wellbeing , Lenna V. Shulga

Understanding Transitions of Trust across Different Business Contexts: An Exploratory Sequential Mixed Methods Study , Sungsik Yoon

Theses/Dissertations from 2016 2016

The Effects of Source and Content on Types of Social Influence in Online Traveler Reviews , Laura A. Book

Connection or Competence: Emotional Labor Versus Service Quality as Antecedents to Customer Loyalty , Andrew Moreo

The Effect of Blackboard Tools on the Community of Inquiry and Learner Satisfaction with Learning Management System-Enabled Courses , Alice Swift

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions , Jian Zhao

Theses/Dissertations from 2015 2015

Six Feet from Fame: Exploring Dark Tourism Motivation at Marilyn Monroe's Grave , Surjeet Baidwan

Understanding the Experience of Medicare Advantage Patients in a Health Maintenance Organization , Curtis E. Boldman

Exploring the Relationship Between Revenue Management and Hotel Loyalty Programs , Melissa Elizabeth Buckley

Examining the factors that impact work life balance for executive chefs , Lisa Nicole Cain

Understanding Employee Work Attitudes: An Integration of Psychological Contract Theory and Organizational Support Theory , Wen Chang

The Influence of Tier Level of Hotel Loyalty Programs on Guest Perceptions and Tolerance for Service Quality , Eunjin Choi

Perceptions toward the Value of Higher Education for Hotel Professionals in Las Vegas: A Case Study , Gary Lee Deel

The Effect of Florida’s Timeshare Resale Accountability Act and Securitization Announcements on Vacation Ownership Shareholder Wealth , James R. Drake, Iii

An Examination of U.S. restaurant firms' internationalization in a risk context , Soyeon Jung

The Impacts of a Smoking Ban on Gaming Volume and Customers' Satisfaction in the Casino Industry in South Korea , Sojeong Lee

Evaluating Event Effectiveness Across Alternate Platforms , Kristin Marie Malek

Patient Service Quality and Health Maintenance Organizations: Not an Oxymoron , Jessica Mcbeath

Impact of Menu Designs and Personal Dietary Behaviors on Young Millennials' Restaurant Menu Choices , Yuan Tian

Developing a Parasocial Relationship with Hotel Brands on Facebook: Will Millennials Differ from GenXers? , Yun Ying Zhong

Theses/Dissertations from 2014 2014

Table Games Revenue Management: A Bayesian Approach , Daryl F. Boykin

Work and Home-Life Balance: A Comparative Study of Hotel Employee Satisfaction in the West and Midwest , Amanda Connick

Revenue Management in a Multi-Channel Environment: The Effect of Pricing Strategies on Perceived Fairness , Lan Jiang

Golf Tourists at Two Courses in Las Vegas: A Demographic Profile , Brian Milford Jones

A Model of Hospitality Employee Engagement , Hee Jung Kang

Integrated Casino Resort Plan in Korea: The Perception of Korean Government Representatives , Donghwa Lee

The Hotel College First Year Experience at UNLV: Does it Make a Difference? , Jill Plumer

Factors Influencing the Perceived Impacts of Medical Tourism Development on Quality of Life , Courtney Suess

Chinese Outbound Tourists Food Consumption in the U.S.: An Extension of the Theory of Planned Behavior , Kaiyang Wu

Theses/Dissertations from 2013 2013

Mapping the Online Gambling E-Servicescape: Impact of Virtual Atmospherics on the Gambler's Experience , Brett Lillian Levine Abarbanel

How We Complain: The Effect of Personality on Consumer Complaint Channels , Riley Allen Berry

Motives for Different Types of Medical Travelers: An Analysis of the Current State of Academic Research on the Topic , Dan B. Cormany

The Impact of Anti-BYOD Policies on Generation Z Hospitality Employee's Engagement , Danny Crinson

The effectiveness of various green print advertising strategies for budget and luxury hotel segments , Safak Sahin

Assessing Revenue Managers' Level of Trust in Information Systems: An Exploratory Study of Las Vegas Casino Resorts , Landon Taylor Shores

The Impact of Airport Service Quality Dimension on Overall Airport Experience and Impression , Redha Widarsyah

Theses/Dissertations from 2012 2012

Impact of the 2003 Illinois Gaming Tax Rate Increase on Marketing Spending and Cross-State Substitution , Mikael Bengt Ahlgren

Self-image congruence with communication channels and its impact on reward program loyalty , Orie Berezan

Mega-renters: Who are they and how do they operate? , Stefan William Cosentino

From fandom to tourism: An examination of self-~expansion theory , So Jung Lee

The Marketing Effectiveness of Hotel Facebook Pages: From Perspectives of Customers and Messages , Xi Yu Leung

Evaluating the Impact of a New Casino Loyalty Program on Gaming Volume , Ji Hye Min

The effect of casino tax policy on short-run gaming development , Kahlil Philander

Restaurant Service Employees Organizational Commitment: Shared Gratuity versus Independent Gratuity Environments , Susan J. Roe

The Non-Gaming Business of the Gaming Industry: Evaluating the Contribution of Non-Gaming Amenities at a Casino-Resort Property , Elena Shampaner-Ghiassi

Room Service Principles and Practices: An Exploratory Study , Stanley Douglas Suboleski

Theses/Dissertations from 2011 2011

What is mission critical in the hotel guest room: Examining in-room guest empowerment technologies , Pelin Nasoz

Adjusting payroll with changes in business volumes: An examination of Nevada gaming properties , Toni A. Repetti

Credit Fluctuations and Lodging Firms: An Investigation of the Differing Capital Structures in the US Lodging Industry , Dipendra Singh

Examining revenue management practices in Las Vegas casino resorts , Arun Tanpanuwat

Financial performance and capacity analysis for the MICE industry in Las Vegas and the United States , Li-Ting Yang

Theses/Dissertations from 2010 2010

Management research in the hospitality and tourism industry , Xu Cheng

Structural model of effects of cultural factors on escalation of commitment through antecedents, agency, and negative framing effects , Woo-Sik Danny Choi

An Analysis of restaurant food safety violations: human factors, non-human factors, and food-borne illness , Jai Choung

Critical success factors in barbecue restaurants: Do operators and patrons agree? , John Raymond Farrish

A Mathematical approach for optimizing the casino slot floor: A linear programming application , Kasra Christopher Ghaharian

Illegal substance abuse in the full-service restaurant industry: An evaluation of pre-employment drug-testing , Miranda Kitterlin

Impact of hotel discount strategies on consumers’ emotion and behavior in the presence of high and low involvement consumers , Seung H. Lee

Estimating the future growth potential of Kangwon Land casino , Yunekyong Lee

Outcomes associated with a UNLV outdoor adventures' women's wilderness canoe trip , Joanna Leigh Libby

The Physical activity patterns and constraints of diverse female college students , Kathleen Victoria Minkel

A Study on eco-friendly merchandise in a resort retail environment , Lindsey C. Patrick

Room rate parity: A 2010 study of U.S. booking channels , Neven Sipic

An Analysis of supervisor’s gender and subordinate employees’ job satisfaction within the casino-entertainment industry , Nicholas J. Thomas

Theses/Dissertations from 2009 2009

Estimating the indirect contribution of sports books: Sports wagering as a driver of other in-house revenues , Brett L.L. Abarbanel

The GED and alternative learning center diploma as a factor in post-secondary persistence and success , Michael C. Autenrieth

The relationship between benefit satisfaction and intent to leave: A study of finance departments in Las Vegas , Jung-in Bae

Taiwanese gambling behaviors, perceptions, and attitudes , Che Hao Chang

Perspectives on timeshare ownership: An exploratory study of markets in China , Kai-Li Chi

The Efficacy of fragrance use for enhancing the slot machine gaming experience of casino patrons , Gael D. Hancock

Leadership Skills and Challenges in Hospitality Management Education , Valentini Kalargyrou

A Comprehensive structural model of factors influencing customers' intention to use biometrics in the hospitality industry , Jungsun Kim

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Tourism and Hospitality Dissertation Topics Ideas

Are you ready to embark on an exhilarating academic journey delving into Tourism Dissertation Topics ? Selecting the perfect topic can seem daunting but fear not! With the boundless opportunities within the realm of tourism, crafting your dissertation can be an exciting endeavor.

Tourism research topics encompass a diverse array of captivating subjects, ranging from the exploration of distinct hospitality styles to the immersion in delectable cuisines, cultural customs, accommodations, travel services, entertainment hubs, and vibrant musical events. With such rich content, students can draw inspiration from their own travel experiences, infusing their research with personal anecdotes and insights.

Consider the staggering growth of international tourist arrivals, as evidenced by the UNWTO World Tourism Barometer, which surged by an impressive 7% in 2010, reaching an astounding 940 million. This statistic underscores the undeniable relevance and immense potential for growth within the tourism industry, making it an ideal avenue for your academic exploration.

Whether you’re intrigued by the allure of exotic destinations or fascinated by the intricacies of tourism management, there’s a wealth of opportunities awaiting your exploration. Let’s transform your dissertation into an extraordinary voyage of discovery, where every topic you delve into unlocks new insights and enriches your understanding of this dynamic field. Get ready to embark on an exciting academic adventure as we explore captivating tourism research topics together!

Table of Contents

Tourism Dissertation Topics Ideas to Take You Out of Dissertation Writing Nightmare

Unlock the excitement of selecting tourism research topics, accommodation tourism dissertation topics:.

• The Impact of Boutique Hotels on Tourist Experience: A Comparative Study
• Sustainable Practices in Eco-Lodges: Balancing Environmental Conservation with Guest Comfort
• Accessibility and Inclusivity in Hotel Design: Enhancing Accommodation Options for Persons with Disabilities
• The Rise of Airbnb: Disrupting Traditional Accommodation Models and its Implications for Local Communities
• Luxury Camping: Exploring the Growing Trend of Glamping and Its Influence on Tourism Experiences

Food and Beverage Services:

• Culinary Tourism: Analyzing the Influence of Local Cuisine on Tourist Destination Choices
• Farm-to-Table Dining Experiences: Evaluating the Sustainability and Authenticity of Locally Sourced Food in Tourism
• Food Tourism in Urban Settings: Exploring Food Tours and Gastronomic Adventures in Metropolitan Areas
• Food Trucks and Street Food Culture: Impact on Destination Image and Visitor Satisfaction
• Allergen Management in Hospitality: Strategies for Ensuring Safe Dining Experiences for Guests with Food Allergies

Recreation and Entertainment:

• Adventure Tourism and Risk Management: Balancing Thrills with Safety Measures in Extreme Sports Activities
• Cultural Festivals as Tourism Attractions: Assessing Their Role in Destination Marketing and Community Development
• Virtual Reality Experiences in Tourism: Examining Their Potential to Enhance Visitor Engagement and Satisfaction
• Sustainable Theme Parks: Strategies for Minimizing Environmental Footprint and Maximizing Social Benefits
• Urban Exploration Tourism: Investigating the Phenomenon of “Ruin Tourism” and Its Ethical Considerations

Transportation:

• High-Speed Rail Tourism: Assessing the Impact of Train Travel on Tourism Patterns and Destination Accessibility
• Electric Vehicles in Tourism: Exploring Sustainable Transportation Options for Tourists in Urban Areas
• Cruise Tourism and Destination Development: Analyzing the Economic and Environmental Impacts of Port Infrastructure Expansion
• Micro-Mobility Solutions for Tourists: Evaluating the Role of Scooter Sharing and Bike Rentals in Urban Tourism
• Airport Design and Passenger Experience: Enhancing Airport Facilities to Improve Tourist Satisfaction and Destination Competitiveness

Travel Services:

• Online Travel Agencies (OTAs) and Destination Marketing: Investigating the Role of Digital Platforms in Tourism Promotion
• Peer-to-Peer Travel Platforms: Examining the Sharing Economy’s Impact on Traditional Travel Services
• Sustainable Tour Operator Practices: Strategies for Reducing Environmental Impact and Supporting Local Communities
• Wellness Tourism and Spa Services: Understanding Tourist Preferences for Health and Wellness Experiences
• Travel Insurance in Tourism: Assessing the Importance of Comprehensive Coverage for Tourists’ Peace of Mind

Ecotourism:

• Community-Based Ecotourism Initiatives: Evaluating Their Effectiveness in Promoting Conservation and Socio-Economic Development
• Wildlife Watching Tourism: Balancing Conservation Goals with Tourist Satisfaction in Natural Habitats
• Ecotourism Certification Programs: Assessing Their Role in Ensuring Environmental Responsibility and Quality Assurance
• Indigenous Tourism and Cultural Preservation: Exploring Indigenous-led Ecotourism Enterprises and Their Contribution to Cultural Heritage Conservation
• Marine Ecotourism: Examining Sustainable Practices for Diving and Snorkeling Activities in Coral Reefs and Marine Sanctuaries

Dark Ecotourism:

• Thana tourism: Exploring Tourist Interest in Dark Tourism Sites Related to Death and Tragedy
• Disaster Tourism: Understanding Visitor Motivations and Ethical Considerations in Visiting Areas Affected by Natural Disasters
• War Tourism: Analyzing the Heritage Tourism Potential of Battlefields and War Memorials
• Prison Tourism: Examining the Growing Interest in Visiting Historical and Active Prisons as Tourist Attractions
• Nuclear Tourism: Investigating Tourist Interest in Visiting Sites Associated with Nuclear Disasters and Energy Production

Hospitality:

• Employee Turnover in Hospitality: Exploring Causes, Consequences, and Strategies for Retention in the Hospitality Industry
• Personalization in Hospitality Services: Implementing Customized Experiences to Enhance Guest Satisfaction and Loyalty
• Hotel Revenue Management Strategies: Optimizing Pricing and Inventory to Maximize Profitability
• Service Quality in Luxury Hospitality: Assessing the Importance of Attention to Detail and Personalized Service Delivery
• Diversity and Inclusion in Hospitality Workforce: Promoting Equality and Equity in Hiring and Advancement Practices

Tourism Management:

• Crisis Management in Tourism: Developing Resilience Strategies for Coping with Unforeseen Events
• Destination Governance Models: Analyzing Public-Private Partnerships in Tourism Development and Management
• Sustainable Tourism Destination Planning: Integrating Environmental, Social, and Economic Considerations
• Tourism Carrying Capacity: Implementing Measures to Ensure Sustainable Visitor Management and Environmental Protection
• Tourism Education and Workforce Development: Addressing Skills Gaps and Training Needs in the Tourism Industry

Tourism Marketing:

• Destination Branding Strategies: Creating Unique and Memorable Brand Identities to Attract Tourists
• Digital Marketing Trends in Tourism: Leveraging Social Media, Influencer Marketing, and Content Strategies to Reach Target Audiences
• Niche Tourism Market Segmentation: Identifying and Targeting Specific Market Segments for Tailored Marketing Campaigns
• Destination Image and Perception Management: Strategies for Shaping Tourist Perceptions and Overcoming Negative Stereotypes
• Sustainable Tourism Marketing: Communicating Environmental and Social Responsibility Initiatives to Eco-Conscious Travelers
• More  What are some good thesis topics in tourism marketing?

Sport Tourism Dissertation Topics:

• Mega Sporting Events and Destination Development: Assessing the Legacy Effects of Hosting Events like the Olympics or FIFA World Cup
• Adventure Sports Tourism: Exploring the Growing Popularity of Activities like Rock Climbing, Surfing, and Mountain Biking in Tourist Destinations
• Golf Tourism: Analyzing the Economic and Environmental Impacts of Golf Resorts and Tournaments on Local Communities
• Sports Event Management: Strategies for Planning and Executing Successful Sporting Events to Attract Tourists and Enhance Destination Image
• Health and Wellness Tourism: Investigating the Role of Sports and Fitness Facilities in Attracting Health-Conscious Travelers to Resorts and Spas
• More Sports Tourism Dissertation Topics Ideas

Sustainable Tourism Dissertation Topics:

• Community-Based Tourism Enterprises: Assessing Their Contribution to Sustainable Development and Poverty Alleviation in Rural Areas
• Ecological Footprint Analysis of Tourist Activities: Measuring and Mitigating Environmental Impact in Popular Tourist Destinations
• Certification Programs for Sustainable Tourism: Evaluating the Effectiveness of Labels like Green Globe and EarthCheck in Promoting Responsible Travel
• Wildlife Conservation and Tourism: Balancing Visitor Experience with Wildlife Protection in Natural Reserves and Parks
• Responsible Tourism Education and Awareness: Strategies for Engaging Tourists and Industry Stakeholders in Sustainable Practices and Ethical Behavior
• More Sustainable Tourism Dissertation Topics Ideas

Travel and Tourism Dissertation Topics:

• Cultural Heritage Tourism: Examining the Preservation and Promotion of Historical Sites, Museums, and Cultural Festivals as Tourist Attractions
• Medical Tourism: Understanding the Motivations and Experiences of Travelers Seeking Healthcare Services Abroad
• Volunteer Tourism (Voluntourism): Analyzing the Benefits and Challenges of Volunteer Programs for Local Communities and Tourists
• Culinary Tourism: Exploring Food and Wine Tours, Cooking Classes, and Culinary Festivals as Tourism Experiences
• Film Tourism: Investigating the Influence of Movies and TV Shows on Destination Choice and Visitor Behavior, and Strategies for Destination Marketing Utilizing Film Locations
• More Travel and Tourism Dissertation Topics Ideas

Tourism Research Proposal Topics Ideas for college students.

So here are some of the tourism research proposal topics and ideas that will you find a theme for your project.

• Attitude towards eco-tourism in Scotland among British tourists
• Implications of the internet in the development of ecotourism
• Is ecotourism better than Europe in other parts of the world?
• Factors that are affecting ecotourism buying behavior
• Integrated marketing communications to ecotourism in the United States of America
• Developing a marketing plan for the London dungeon
• Man-made dark tourism sites: the perception and attitude of Europeans
• All about Jack, the ripper site
• Is it socially good to visit a site of suffering and death by the local communities?
• Factors affecting the customer buying behavior of dark tourism in the United States of America
• Hospitality in religion
• The effects of globalization on the international hospitality industry
• The role of hospitality in the development of a country
• Is marketing the only thing responsible for building the international hospitality industry in New York?
• The internet revolution and hospitality
• The death of tourism and hospitality in Asia
• How tsunami affected the tourism industry of Phuket, Thailand?
• How to remove the negative and bad reputation of Amsterdam using integrated marketing communication?
• How to motivate people to visit and stay at the Marriot hotel in Dubai ?
• Is South Asia the best tourist destination in winter times?
• Bangkok as a winter holiday destination
• Educational tourism program – how to make it.
• Why do British students prefer cultural exchange programs in the US?
• Why do international students prefer the UK as the best education destination in the world?
• Comparison of the British with an American student
• International education tourist programs and the contribution of British students to promote them.
• Can a high volume of tourists have a negative effect on Switzerland’s environment?
• What can be done to revitalize the tourism industry in Pakistan?
• Tourist trap: A menace or a blessing?
• In-depth analysis of any country’s tourism industry
• Factors Influencing Visitor’s Choices to Visit Urban Destinations
• Government instability. When a place is suffering from political problems, it will drive tourists away.
• How have high prices affected tourism in London?
• Does Swansea have the potential in becoming the new ecotourism destination of the UK?
• Do British customers prefer international ecotourism rather than British ecotourism?
• Examining the implications of the Internet on the growth of ecotourism
•  How to promote Beaumaris-Prison in Anglesey, Wales, as a new dark-tourism site in the UK.
• Factors affecting British customers when choosing dark-tourism sites in foreign countries.
• How to develop a marketing plan for London-Dungeon.
• How to make Mercat-Tour in Scotland a dark tourism site.
• The implications of the Tsunami on the tourism industry in Phuket, Thailand.
• Role of strategic human resource management in developing sustainable competitive advantage in contemporary budget hotel chains.
• What makes South-East Asia an attractive tourist destination during winter for British customers?
• The Role of the London Olympics in enhancing the scope of tourism to the city.
• Perception and attitude toward Beijing’s world-heritage tour among British tourists.

Hope these topics will help you come up with memorable tourism dissertations. Writing a dissertation on tourism can be fun as compared to other dissertations as you can write about any exotic place you are dying to visit.

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130+ Hospitality Research Topics: Great Ideas

A research paper is mandatory for all students to graduate from a course, including hospitality courses. Research in the hospitality industry can be easy if you have the right topic. So, one of the first things you should prioritize before starting your hospitality research is finding an excellent topic.

Great Hospitality Industry Research Topics

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A good topic for research in hospitality will serve as the foundation for your paper. It will also attract readers and trigger interest in your paper. Are you looking for a research title in the hospitality industry that guarantees a top grade? Check out the following examples in this article:

Research topics on the hospitality industry should focus on the key and hot topics faced in the sector. Here is a list of research titles for hotel and restaurant management:

• The origin and meaning of the word hospitality
• How different cultures view hospitality
• An in-depth look into the impacts of the COVID pandemic on the hospitality sector
• Hospitality and tourism: what is the link?
• Hospitality and hotel management: a comprehensive analysis
• The role of hospitality in the tourism sector
• Essential elements of the hospitality sector
• A strategic analysis of the hospitality sector in your country
• Etiquette in the hospitality sector
• Hospitality industry wages: what is fair?

An argumentative essay topic should state your opinion on a subject so you can argue it in the essay. Some argumentative essay topics on the hospitality industry are:

• Travel bans triggered by the COVID pandemic negatively impacted the hospitality sector
• The impacts of global trends on the hospitality sector
• Hospitality ethics: an in-depth analysis
• The relationship between a host and guest about hospitality
• The contributions of the hospitality sector to global economic growth
• Sustainability as a global trend in the hospitality sector
• The development of sustainability in the hospitality sector
• Challenges encountered by the hospitality sector in the 21 st century
• Technology as a tool for change in the hospitality sector
• Hospitality in Christian and Islam culture

Creativity is a vital element when choosing a research topic. It will make your essay stand out and attract readers. Here are some great examples of research topics about hospitality management and their reasons:

• Qualities of an effective hotel manager
• How customer service can influence the quality of hotel management
• Full-service vs. limited-service hotels: the difference in their hotel management
• How large hotels conduct revenue management
• Hotel management in European nations
• How can hotel management impact an establishment’s success?
• Financial accounting is a critical part of hotel management
• Hotel management: a comprehensive overview
• The impact of the internet on hotel management
• The role of hotel management on guest satisfaction rates

You should always find social media research topics for your hospitality research paper. Check out the following hospitality research topics:

• The impact of social media on the hospitality sector
• How companies in the hospitality sector take advantage of the power of the internet
• The social media influencer trend and its impact on the hospitality sector
• How hospitality practitioners use the internet to enhance their services
• Hospitality training and the internet
• Technology as a tool for hospitality training
• The role of the internet in hospitality diversification
• Social media and its impact on hospitality diversification
• Strategic ways for hospitality companies to take advantage of technology and the internet
• Social media and hospitality: the correlation

An excellent research title can play a vital role in earning good grades. Find a sample of a thesis statement about social media and more titles about hospitality management below:

• What is the role of a hotel manager
• Types of hotel managers in large establishments
• Core issues in the hospitality management sector
• Salary expectations for hotel managers
• The core roles of facility managers in the hospitality sector
• Hospitality as a virtue independent of the hospitality sector
• Factors that prevent hospitality managers from providing effective services
• Hotel marketing management: a comprehensive assessment
• Hotel revenue management: a comprehensive assessment
• Hotel management in your country

Tourism and hospitality often go hand in hand. So, you can cover the two elements in your research paper if you have an ideal topic that brings these concepts together. Check out the following research topics for STEM students :

• The tourism and hospitality sector after the coronavirus pandemic
• The long-term effects of travel bans on the tourism and hospitality sector
• What is the way forward for the tourism and hospitality sector after the pandemic?
• Online tourism: an in-depth analysis
• Advances in the tourism and hospitality sector
• Social advancing and tourism management: a comprehensive overview
• Medical tourism: an analysis
• Impacts of social media on the tourism and hospitality sector
• Impacts of government regulations on the tourism and hospitality sector
• The impacts of natural hazards on the tourism and hospitality sector

Sustainability research topics are critical for all tourism and hospitality students. Find research topics and ideas for tourism students related to sustainability below:

• Sustainability in the tourism sector
• Tourism sustainability: perspectives of guests and practitioners
• Sustainable tourism as a tool for heritage and culture preservation
• A study of sustainable tourism in mountainous destinations
• The practice of sustainable tourism in island destinations
• Challenges encountered in sustainable tourism
• The impacts of sustainable tourism on the digital world
• Sustainable tourism efforts for disaster prevention
• The impacts of the pandemic on sustainable tourism
• How is sustainable tourism measured?

A creative research title will show your reader what to expect from the rest of your paper. It creates a good first impression. Find a good thesis title or professional thesis writer about the hospitality industry below:

• Tourism marketing and sustainable tourism: an in-depth study
• Hospitality and tourism in emerging economies
• The correlation between ecotourism and sustainable tourism
• The impacts of politics in the hospitality sector
• An evaluation of local tourism and hospitality sectors
• The profitability of the hospitality sector
• How governments can improve their hospitality sectors
• The effect of local communities on the hospitality and tourism sector
• Sustainability is a critical trend in the hospitality sector
• A comparative analysis of the hospitality sector in the US and Europe

Hotel and restaurant management are significant topics in the Philippines. So, writing a good essay on these topics can come in handy for your academic performance. Find a good research title about hotel and restaurant management below:

• Hotel and restaurant management ethics in the Philippines
• Hotel and restaurant management laws in the Philippines
• Why should hotels invest in restaurants?
• The concept of perverse hospitality in the Philippines
• Hotel and restaurant management salaries in the Philippines
• The role of the Philippino government in hotel and restaurant management policies
• Strict hotel and restaurant management policies in the Philippines
• Smoking bans in hotels in the Philippines
• Fair wages in the hotel and restaurant management sector in the Philippines
• The concept of hospitality in Philippino hotel and restaurant management

Students studying social sciences can write research papers on hospitality management because these subjects are related. Find a research topic about hospitality management that covers social issues below. All social issues research topics are actionable.

• Hospitality training for hotel workers
• Flight attendants and hospitality: an overview
• How to conduct hospitality training for flight attendants
• How hotel managers can maximize profits in the hospitality sectors
• Challenges experienced in hospitality management
• Barriers to success in hospitality management
• The value of the hospitality sector for the global economy
• Hospitality management and augmented reality: an in-depth overview
• Safety precautions in hospitality management since the CORONA pandemic
• How local governments depend on the hospitality sector

The hospitality management sector and the economy industry often influence each other. So, you can write a paper that explains their link. Here are some economic research paper topics in hospitality management:

• How hospitality economics impact overall country economics
• How the hospitality sector can improve their profits
• Challenges hindering the hospitality sector from growth
• Hospitality laws and profitability: the correlation
• The best ways the hospitality market can improve their finance management
• Finance management in hospitality: an overview
• Personalization as a tool for promoting growth in the hospitality sector
• Countries that benefit the most from the hospitality sector
• Inbound tourism: its impact on the global economy
• Tourism and hospitality as tools for economic growth

Hospitality management is a popular course; all students must complete a research paper to graduate. So, you ought to be creative with your paper, especially the title, so it does not look like anyone else’s. Let us look at some excellent hospitality management thesis topics:

• The best tourist attractions
• Tourism management perceptions according to various cultures
• Diverse views of hospitality management
• Can hospitality management be taught?
• An in-depth look at ways hospitality management can be trained
• Hospitality management training for restaurant workers
• Key elements in hotel management
• How hotel management can influence its customer satisfaction rates
• How many managers should a hotel have
• Management and hospitality: a comprehensive guide

The hospitality management sector is prone to many changes. So you can easily find a current topic for your research paper. As you check out the hospitality thesis topics highlighted below, take some time to read about anatomy research paper topics .

• How competitive is the hospitality management sector?
• Causes of the high turnover in the hospitality sector
• Strategies that guide management organizations in the hospitality
• Hospitality management in Australia
• How the hospitality sector does employee management
• Basic training elements for hospitality management
• What type of training do hospitality management practitioners go through?
• The value of hospitality management
• Changes in hospitality management brought about by the internet
• How online reviews influence the hospitality management sector

Choosing the right topic is the first step to writing a good research or thesis paper in hospitality management. However, many students struggle to prepare quality research papers. If you are one of such students, worry not because we have got you covered.

You can trust us with your research paper writing needs. Our writers will help you create a paper that matches your quality topic to earn you excellent grades. Contact our writers today and get your quality research paper in no time. Feel free to read more on biochemistry topics .

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List of suggested topics for thesis

• Invia ad un amico

Students can propose topics of their choice to the supervisor. However, some of the Professors are available to supervise students on the following topics:

Manuela Presutti - Tourism Management:

• Entrepreneurship and start-ups in the tourism industry
• Digital marketing
• Event tourism
• Destination management
• Business planning activities for tourism

Paolo Figini - Tourism Macroeconomics

• How to use Big Data in economic research: a critical review of the recent literature.
• Should we talk about the weather? How tourists and residents discuss hot waves and extreme weather events in social media. This topic could be divided into two or more theses, each one analysing specific media (Facebook, Twitter, Instagram, TripAdvisor) and / or specific territories (Sardinia, Sicily, other territories of interest).
•  The use of GPS, mobile and Wi-Fi data to learn about tourists movements: analysis of a case-study.
• Eliciting the preferences of tourists for climate change. An analysis of price movements in the accommodation sector.
• Competition between tourism destinations in a framework of monopolistic competition.

Lorenzo Zirulia - Tourism Microeconomics

1. Pricing strategies by tourism firms: direct and indirect price discrimination, intertemporal price discrimination, behaviour-based price discrimination, bundling, refund policies etc.

References:

• Shy, O. (2008) How to price. Cambridge University Press.

2. Behavioural economics and tourism markets: bounded rationality , heuristics and cognitive biases on the firms’ side; bounded rationality, heuristics and cognitive biases on the consumers’ side; how “rational” firms can exploit boundedly rational consumers.

Armstrong, M. and Huck, S. (2010) Behavioral Economics as Applied to Firms: A Primer. Competition Policy International 6: 3-45 (http://ideas.repec.org/p/ces/ceswps/_2937.html)

Ellison G. (2006) Bounded Rationality in Industrial Organization. In Blundell, Newey and Persson (eds.), Advances in Economics and Econometrics: Theory and Applications, Ninth World Congress, Cambridge University Press, 2006 ( http://economics.mit.edu/faculty/gellison/papers )

Kahneman (2011) Thinking, Fast and Slow. Farrar, Straus and Giroux

Fabio Zagonari - Enviromental Economics

• Assessement in tourism planning and management
• Decision-making in tourism planning and management

Maria Letizia Guerra - Mathematics for Social Sciences

1. Risk management through financial derivatives in tourism sector

Beyazit, M.F., Koc, E. (2010) An analysis of snow options for ski resort establishments. Tourism Management, 31, 676-683.

Bank, M., Wiesner, R., (2011) Determinants of weather derivatives usage in the Austrian winter tourism industry, Tourism Management, 32, 1, 62-68.

Chun-Hung Tang, Soo Cheong Jang (2011) Weather risk management in ski resorts: Financial hedging and geographical diversification , International Journal of Hospitality Management, 30, 301-311.

J. Svec, M. Stevenson, (2007) Modelling and forecasting temperature based weather derivatives , Global Finance Journal, 18, 2, 2007, 185-204.

2. Fuzzy numbers for uncertainty modelling in tourism

José M. Merigó, Anna M. Gil-Lafuente, Onofre Martorell, (2012) Uncertain induced aggregation operators and its application in tourism management , Expert Systems with Applications, 39, 1, 869-880.

Chao-Hung Wang, (2004) Predicting tourism demand using fuzzy time series and hybrid grey theory , Tourism Management, 25, 3, 367-374.

3. Investment appraisal in tourism by real options

Anastasios Michailidis, (2006) Managing tourism investment opportunities under uncertainty: a real options approach , International Journal of Tourism Research, 8, 5, 381–390.

Students willing to undertake research on one of these topics are kindly requested to write to the above mentioned professors.

Employability of tourism management graduates of a State University in Philippine Eastern Visayas Region

• January 2021
• International Research Journal of Social Sciences 10(1):15-19
• 10(1):15-19

• Northwest Samar State University

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Tourism and Hospitality guide

• Getting Started
• Books & eBooks
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Dissertations & Theses

• Referencing, Citing, & Avoiding Plagiarism
• Academic Writing
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• Resources for Tourism and Hospitality

Printed dissertations and Theses  are kept in Grangegorman Library.

We use the word "dissertation" for work done as part of an undergraduate or taught master's course, and we use "thesis" for work done for PhD or Research masters degrees.

Dissertations and theses completed before 2019 were submitted to DIT, which preceded TU Dublin, and these are listed as Dublin Institute of Technology works.

Printed dissertations are currently shelved in Grangegorman Library on the 2nd floor and go back 5 years.  The Arrow repository holds a number of theses in electronic form. 

T o browse dissertations for a particular program select the Subject search option from the drop down menu on the catalogue . Then enter your program code e.g. DT401 or your program title e.g. BSc International Hospitality Management  to obtain a list of the print dissertations and/or eDissertations for that course. A dissertation may be available in print or in electronic format. (Note: For print dissertations in Blanchardstown - select advanced search. In the search term enter the course title and leave the menu on 'any field'. Enter the location as Blanchardstown and for material type select dissertation. Then press submit.)

To access eDissertations use your TU Dublin student number and student email password To see a list of print theses and eTheses via the Library Catalogue select the Subject search option and enter PhD theses or MPhil theses

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De Santis, Elia de Soet, Jeannine Decurtins, Martina Cecilia Delaney, Michael Dellenbach, Monika Deragisch, Ricarda Dermaku, Ismete Derungs, Nicole Derungs, Stefanie Dettling, Zoe Dettwiler, Denise Deuber, Michael Dianiskova, Agata Dietrich, Anna Dietrich, Melanie Dietsche, Geraldine Disler, Lisa Dobler, Désirée Dörig, Fabienne Döringer, Selina Dorta, Armin Dosch, Stefanie Dreier, Jan André Drews, Seraina Driessen, Dick Duckeck, Patricia-Jenny Dudli, Daniela Eberle, Lena Ecoffey, Theresa Eggenberger, Florin Eggenberger, Martina Eggenberger, Martin Eggler, Nadine Eggli, Lauriane Egli, Yves Egloff, Salomé Eicher, Corinne EIchhorn, Nina Eichler, Olin Eichler, Patrick Eisner, Tobias Ekdahl, Ingela Emmenegger, Sheryl Eng, Catherine Engler, Lisa Engler, Sandra Epp, Samira Erb, Andrina Erlach, Nathalie Erny, Katja Ershova, Natalia Etter, Tamina Evangelista, Miana Fahrni, Michael Fallet, Sara Fankhauser, Ilona Farinha Martins, Sandra Fartaria, Améliane Fechter, Charlotte Fehr, Sina Fehrlin, Kathrin Felix, Annina Feller, Nicole Feuz, Florian Filisetti, Katia Filosoglou, Kevin Finsler, Selina Fischer, Stephanie Fischer, Nicole Fischer, Melanie Flattich, Manuela Flepp, Roman Flohr, Samson Florek, Sabina Flüeler, Anina Flury, Sabine Föhn, Claudio Forcella, Fabrizio Forlin, Vanessa Formoso, Luca Forster, David Forster, Jasmine Fosco, Regula Frangioudakis, Maria-Louisa Franin, Diana Frei, Andrina Frei, Marco Frei, Michèle Frei, Sibylle Friedli, Alexandra Friedrich, Karsten Frischknecht, Noemi Frischknecht, Julia Frischknecht, Rahel Fristensky, Constanze Frisvold, Lars Froidevaux, Marielène Frutiger, Christa Fuchangqing, Xu Fuchs, Lea Fuchs, Deborah Fuchs, Sebastian Josef Fühles, Annika Fuhrer, Cécile Führer, Michaela Furger, Karin Gabathuler, Alexandra Gabriel, Selina Gabriel, Soraya Zara Gadient, Markus Gadient, Olivia Gamma, Rebecca Gamper, Michelle Gamper, Rahel Gander, Monika Gantenbein, Mario Gantner, Nadine Garbauer, Miriam Garbin, Alina Garrafa, Michela Gasser, Rahel Gassner, Stephanie Geiger, Lars Geiger, Raphael Geissbühler, Urs Gensetter, Kaja Gerber, Alexandra Gerber, Andreas Gerber, Lisa-Maria Gerig, Lukas Germann, Céline Gerster, Tanja Gessler, Monika Gfeller, Melanie Giovanoli, Corina M. Girelli, Lorena Gisler, Alessia Giuffré, Valentina Glanzmann, Lea Glarner, Anja Glatt, Selina Glattfelder, Daniela Gmünder, Leandra Gmür, Carmen Gmür, Eva Godenzi, Alfredo Gohar, Sundus Gojkovic, Monika Golding, Philippa Gomez Gonzalez, Nicol Gomringer, Luisa Gong, Yen-Tzu Gong, Yuqing (Jemila) Good, Moana Götz, Carmen Götz, Livio Götz, Simona Grab, Natascha N. Graf, Selina Graf, Tatjana Graf Strachwitz, Alexander Gräub, Matthias Gregori, Gian Gressbach, Christian Gross, Lara Grossniklaus, Michael Grubenmann, Janine Grundbacher, Muriel Gründel, Florence Grünenfelder, Dominik Gschwend, Nicoletta Gschwend, Luc Guan, Xinyue Gubser, Robin Guidon, Madlaina Gujan, Simona Gull, Fabrizio Güntensperger, Dennis Gunterswiler, Tim Güntert, Nathalie Günthardt, Melissa Guntli, Fabienne Gürtler, Julia Gut, Fabienne Gutzwiller, Katrin Gyger, Reto Gygli, Marco Haag, Alisa Haag, Marius Hadorn, Jasmin Haefeli, Simone Häfliger, Monika Häfliger, Katrin Häfliger, Sarah Hagmann, Patrick Hählen, Simona Hajdinovic, Ivana Haldemann, Elena Hammett, Christina Hanimann, Simon Hänni, Natasha Hänsenberger, Cinzia Hanssen, Ragnhild Annette Härdi, Camille Härtel, Ruben Hartmann, Julia Hassan, Halden Hässig, Daniela Hauser, Daniela Häusl, Karin Hayoz, Corine Hediger, Michel Heeb, Alexandra Heeb, Dominik Heeb, Patrizia Heeb, Seraina Hefti, Kay Janina Heger, Robin Hegner, Claudia Heidelberger, Severin Heijers, Kim Heim, Sonja Heis, Riccarda Helbostad, Marina Held, Marc Heldstab, Daniela Helg, Martin Hengartner, Sybille Hengartner, Tanja Henriques Ferreira, Mégan Hensch, Stefan Herger, Jennifer Hermann, Jan Herzog, Domenica Herzog, Andreas Philipp Herzog, Roxane Herzog, Marina Hess, Anina Hess, Stefan Higuera Petersen, Triana Hiltbrand, Anouk Hinze, Gabriel Hirsbrunner, Pablo Hochstrasser, Andrea Hochstrasser, Vanessa Hofer, Sarah Hofmann, Samira Hofstetter, Nadine Hofstetter, Patrizia Högger, Muriel Holdener, Isabelle Holdener, Marianne Hollenstein, Evelyne Hollenstein, Linda Hollenstein, Nico Holloway III, John P. Horlacher, Mika Horlacher, Kerstin Horn, Natalie Hösli, Fridolin Hossli, Nils Howald, Patrik Hsiao, Yung-Hsin Hu, Ying Huang, Deshun Huber, Annina Huber, David Huber, Monika Huber, Sandra Huber, Sandro Huber, Stefanie Hugentobler, Angela Hügi, Claudia Hügli, Denise Humm, Nathalie Hungerbühler, Anja Hunziker, Yasmin Huonder, Lisa Hürlimann, Lea Hürlimann, Johanna Hürlimann, Thomas Hurni, Anja Hürzeler, Matthias Husi, Carole Ibrahim, Jasmin Ilangakoon, Ishan Imhof, Fabia Inniger, Ruth Inniger, Stefanie Iorlano, Nina Isch, Salome Isler, Martina Iten, Laura Jaag, Ursula Jäckle, Julia Jacobs, Karen Jager, Lucy Jäger, Manuela Jaks, Katarina Jambor, Krisztina Janjic, Darinka Jankovski, Mery Jans, Daniel Jansen, Thomas Jaskulke, Susanne Jegen, Madlaina Jeggli, Deborah Jeggli, Viktoria Jenni, Mirjam Jenny, Jacqueline Jiang, Weiyi Jin, Mingyu Jin, Changling Jocham, Katrin Jochum, Federico John, Sarah Johnsen, Ann-Christin Joo, Sung Kwan Chris Joos, Stephanie Joos, Sandro Jörg, Pascal Jörger, Livia Jörimann, Valeria Jost, Caroline Jost, Irina Jost, Shirley Jost, Corina Jucker, Corinne Jucker, Fabian Jud, Brigitta Jud, Caroline Jufer, Anthea Jung, Dawa Jung, Nadja Junod, Melanie Jurt, Raffaela Juzwiak, Sybil Kagerbauer, Jasmin Kalberer, Andreas Kälin, Michelle Kalsbach, Luisa Kalt, Rahel Kappeler, Cristina Karklina, Annija Karnalova, Katrin Karypidis, Alexandra Käser, Livia Kauff, Thomas Kaufmann, Irina Kautz, Pia Keel, Stefan Kehlstadt, Sébastien Keller, Carmen Keller, Cornelia Keller, Jennifer Keller, Katja Keller, Melanie Keller, Ricarda Keller, Sandra Keller, Stefanie Keller, Tobias Keller, Aljoscha Keller, Joshua Keller, Seraina Kemmler, Philipp Kempf, Jeannine Kerstjens, Veronique Kessler, Simon Khan, Mohd Jehangir Kieffer, Andrea Kiener, Patrick Kiessling, Antonia Kilchenmann, Janine Kilchenmann, Laura Kilian, Andrea Kim, René Kindl, Viktoria Kitz, Gustavo Kleeb, Pierina Kleiner, Chantal Klingele, Flurina Klink, André Knaack, Sandra Knaus, Dominik Knecht, Corinne Knellwolf, Livia Knöpfel, Martin Knöpfel, Sonja Kobler, Claudio Koch, Elena Koch, Martin Kohler, Bianca Kohler, Patric Kohler, Thomas Köhler, Karolin Kohli, Claudia Kohout, Sara Kölbener, Thomas Koller, Elena Koller, Laura Koller, Marcel Koller, Sandra Konrad, Andrea Kooijmans, Michelle Köpfli, Naomi Köppel, Petra Kostgeld, Luca Kötter, Andreas Kraft, Janine Krähenbühl, Silvia Krainz, Flurina Kramm, Yannick Kranz, Vanessa Krättli, Thomas Krienbühl, Daniela Kristiansen, Maria Ramstad Krucker, Jolanda Krumbein, Maren Krützmann, Baptiste Küchler, Sebastian Kuhn, Maximilian S. 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Matthias Milchev, Ilian Minderlein, Désirée Möckli, Julia Moegster, Helen Mohr, Dinah Mohr, Freya Mohr, Philipp Moro, Anna Sophia Moser, Linda Mostberger, Sven Mostoufi Pour, Tina Mozgov, Alexander Müggler, Christian Muggli, Carol Muggli, Mélanie Mühlemann, Elena Müller, Beatrice Müller, Dominic Müller, Gillian Müller, Jasmin Müller, Katrin Müller, Lea Müller, Malin Müller, Marlene Müller, Nina Müller, Tanja Müller, Vanessa Münger, Jessica Münger, Rebecca Muri, Nicola Müri, Andreas Murri, Marion Nachbaur, Sabrina Naef, Janina Näf, Stefanie Nagel, Gregor Nägeli, Moritz Nahmias, Isabel Nardi, Claudio Nast, Sandra Neff, Sarah Negele, Andrea Nestler, Martina Neuhaus, Hannes Neuhaus, Amy Niederberger, Philipp Niedermann, Nico Niehaus, Alessandro Niemann, Floriana Nollenberger, Stefanie Nordhaug, Stine Noser, Christoph Noser, Anatol Nosetti, Celia Noth, Lorenz Nussbaumer, Miriam Nydegger, Céline Nydegger, Livia Nyffeler, Lisa Oberholzer, Joëlle Oberlin, Nicole Odermatt, Jacqueline Odermatt, Manuela Odermatt, Martina Oehrli, Philipp Oertig, Alessia Oesch, Jarkko Oesch, Valerie Oeschger, Sarah Opstad Sunde, Martine Or, Wai Ting Orsolini, Noelene Ortelli, Anna Ospelt, Elena Ospelt, Tanja Özdemir, Kismet Özkan, Ceren Pagani, Corinna Pandolfo, Alessia Pankler, Stefanie Papst, Madeleine Paratte, Stoyan Park (Shine), Jungann Paschini, Fabiana Pastaschek, Nina Payer, Sarah Pedrett, Luana Pedrocchi, Adriana Pejic, Romina Pencheva, Kalina Dimitrova Pepic, Sanja Pereira Couto, Nicole Perino Fontana, Patrizio Pestalozzi Rossi, Seraina Peter, Michelle Peterhans, Elena Peverelli, Nicola Pfenninger, Fabienne Pfister, Nadine Phung, Wei Ji Picco, Xenia Pilat, Kevin Pilla, Elena Pitsch, Jon Fadri Pittin Rees, Malvina Pletscher, Fabienne Poltera, Marco Poltera, Therese Pons, Martina Ponti, Chiara Popovic, Vasja Poschke, Juliane Preising, Carla Prevost, Lars Priebe, Solveig Pulver, Albert Pünter, Pascal Puser, Lorena Qafari, Sahar Radovanovic, Milica Rageth, Giannina Raguth Tscharner, Marc Raiser, Vera-Laura Rancetti, Nadine Raske, Jano Rastberger, Sandra Ravasio, Luca Reato, Sabrina Rebelein, Susanne Reber, Susanne Rebsamen, Lorena Rechsteiner, Daniela Rees, Corinne Regli, Nina Reichenwallner, Manuela Reimann, Rahel Reinecke, Christoph Rellstab, Sina Renggli, Jennifer Resele, Jan Reust Michelle, Ricci, Lorena Richoz, Nadine Richter, Jana Rickli, Kathrina Marianne Riedel, Lisa Riedo, Joël Riesen, Nina Rietmann, Esther Riget, Julia Ritsch, Jana Rizzi, Jamie Röckle, Christina Roffler, Anita Roffler, Melinda Roffler, Susanna Rogaunig, Celin Rohatsch, Michèle Benita Rohner, Larissa Rohner, Sarah Rohr, Bettina Rolloos, Laura Ronner, Rebecca Roost, Corinne Rosenberger, Mirjam Rossel, Gioia Rossi, Giulia Rota, Patric Andrea Roth, Simona Roth, Melanie Röthlisberger, Janine Rottmann, Melanie Rozumowski, Anna Røren, Tommy Rüedi, Lukas Rüegg, Thomas Rüegg, Lea Rüesch, Stephanie Ruf, Thomas Rüfenacht, Marina Ruh, Benjamin Rupchandani, Sarita Devidas Rupp, Sophie Ruprecht, Lara Rutka, Annemarie Ryter, Domenica Salathé, Fabienne Salvador, Nina Salzgeber, Seraina Saner, Monika Satz-Wu, Thorsten Sauter, Jsabelle Savoldelli, Solveig Scaramuzza, Rina Schaad, Madlaina Schäffeler, Lara Schaffner, Rebekka Schaltegger, Chantal Schamne, Julia Schär, Jan Schär, Michaela Schaub, Bruno Schaub, Flavia Schaub, Melanie Schaufelbühl, Pascale Schedler, Alexandra Schedler, Corina Scheiber, Aline Scheiwiller, Christa Scheiwiller, Sergio Schelling, Florence Schenk, Mario Schenkel, Chloé Scherberger, Simone Scherer, Barbara Scherrer, Andrea Schertenleib, Hannes Schiesser, Stefan Schild, Kim Alexander Schindler, Annika Schircks, Alejandra Schläpfer, Andreas Schläpfer, Laura Schläppi, Fabienne Schlatter, Christine Schlatter, Sasithorn Schlegel, Karin Schleith, Fabienne Schlumpf, Anja Schmed, Nadine Schmid, Marcia Schmid, Katja Schmid, Kira Schmid, Michaela Schmid, Leila Schmid, Nadine Schmid, Simon Schmid, Viviane Schmutz, Tabea Schmutz, Simone Schneeberger, Sarah Schneider, Christin Schneider, Jeannine Schneider, Lorena Schneider, Maria Schneider, Melanie Schneider, Nadine Schneider, Sandra Schneider, Tobias Schneider, Joelle Schneider, Carmen Schneiter, Patrizia Schneller, Sergio Schnyder, Andrea Schnyder, Cornelia Schnyder, Stefanie Schöb, Aurelia Schöb, Daniela Schöb, Nadine Schocher, Jon Andrea Schoetz, Corinna Schöllhorn, Sabrina Scholz, Salome Schönauer, Tamara Schönbächler, Anja Schönbächler, Natalie Schönenberger, Rebecca Schönmann, Stephanie Schoop, Monika Schrade, Myriam Schrag, Dominic Schranzer, Noëmi Schrepfer, Marina Schrötter, Severin Schudel, Jennifer Schüle, Raphael Schuler, Christoph Schuler, Claudia Schuler, Marina Schuler, Monique Schuler, Sandra Schuler, Stefanie Schumacher, Evelyn-Louise Schümperli, Sarah Schüpbach, Pia Schürch, Zoe Schürpf, Simona Schurr, Patricia Schurte, Michela Schurtenberger, Savarot Schurtenberger, Suppanut Schwab, Bianca Schwander, Andrea Schwander, Armin Schwarzenbach, Nadin Schwegler, Simon Schweizer, Caroline Schweizer, Myriam Schwendener, Martina Schwendimann, Tabea Scuri, Elena Seglias, Livio Seidel, Sandra Seiler, Andreas Seiz, Rahel Selimaj, Yll Selinger, Deborah Sellner, Denise Senn, Rahel Sgaravatti Saboredo, Franco Sha, Feng Shaw, Eleanor Shen, Jianyi Shoshaj, Guxim Shtufi, Lara Sidiropoulos, Xenia Siebke, Tobias Siegrist, Chantal Sigg, Sarina Signer, Roger Simola, Samuel Singh, Ashok Solèr, Justine Chantal Soller, Gianfranco Soltermann, Lucas Somerville, Livia Sommer, Nadia Sonderegger, Jasmin Spartano, Gioia Spescha, Christine Sportiello, Claudio Sprenger, Celina Stadelmann, Cristina Stadler, Martina Stadler, Rilana Stadler, Sonja Stäger, Selina Stäheli, Corina Stalder, Lilian Stampfli, Loana Stangl, Maria-José Staub, Alexandra Laura Staub, Leandro Stäuble, Kevin Staude, Nadine Stauffacher, Bettina Stauffacher, Sabine Steffen, Miriam Steiger, Milena Steimer, Sandro Steinacher, Daniel Steiner, Cédric Steiner, Katja Steiner, Robin Steiner, Yvonne Steiner, Nea Steiner, Lukas Steiner, Patrizia Steininger, Regula Steinmann, Nadia Steinmann, Iljana Steko, Nina Steriti, Samira Stettler, Florian Stettler, Kaspar Stevens, Nadin Stieger, Christian Stocker, Alexandra Stocker, Daniela Stocker, Lea Stöckler, Claudia Stoffel, Andreas Stoffels, Corina Stopp, Andreas Strodel, Manuela Strohmaier, Valentin Struch, Maxwell Stübner, Ted Stucki, Laura Stucki, Aletta Stucki, Eliane Stuhr, Maria Stumpp, Pascal Sundkvist, Johan Süss, Fabienne Suter, Amanda Suter, Lynn Suter, Marion Suter, Lyn Suter, Michael Suter, Sebastian Sutter, Janine Sutter, Claudio F. Tao, Tao Tesolin, Daniel Tessaro, Marco Tharuman, Nadina Theus, Mirco Thoma, Lara Thommen, Stefanie Thums, Jeannette Thurnheer, Mirjam Tinner, Daria Tischhauser, Winnie Tomaschett, Fabio Trachsler, Simon Tremp, Joëlle Trippel, Leonie Trochsler, Robin Trowbridge, Jennifer Troy, Svenja Carmen Trutmann, Vera Tsang, Ling Man Uhl, Viktoria Ulber, Seraina Ullmann, Michèle Ulrich, Barbara Ulrich, Sylvie Ung, Sokuntheary Ursprung, Florence Valaulta, India van Waardenburg, Jelle Vanin, Ilenia Vaterlaus, Kira Vaucher, Gil Vehlow, Michaela Venzin, Vanessa Sarina Vetsch, Nina Villiger, Katja Vincenz, Flavia Vitasse, Alexia Vock, Sonja Voegeli, Sabrina Vöge, Alessa Vöge, Celina Volknandt, Anna Vollenweider, Vincentia Vollenweider, Andrea von Allmen, Michael von Ballmoos, Anna von Ballmoos, Nadja von Däniken, Nora von Escher, Laura von Euw, Christoph von Reding, Ivo von Tscharner, Francesca Vonlanthen, Rahel Vonmoos, Marlene Votik, Elena Vuille, Caspar Wada, Arisa Sarah Wagner, Natalie Wagner, Dagmar Walder, Nico Wallner, Fabienne Walsoe, Martina Walter, Ruth Walther, Samira Walther, Florian Wang, Yuxuan Wanner, Marco Wappler, Gabriel Wäsch, Alexander Waser, Anja Weber, Renée Weber, Rico Weber, Seraina Weber, Walter P. Weber, Selina Weber, Christoph Weber, Lutz Weber, Nadia Valérie Wegelin, Linda Wehrli, Fenina Wei, Zheng Weibel, Philippe Weidmann, Fabian Weinig, Joséphine Weiss, Sophia Weissert, Anne-Florence Weitzel, Laura Wellig, Camilla Welter, Adrian Wenger, Fabienne Wenger, Viola Werlé, Jan Werth, Olivia Wettach, Carina Wetter, René Wettstein, Barbara Wey, Nadja Wick, Rahel Wicki, Natalie Wicki, Yannick Wicki, Pascal Widin, Eliane Widmer, Victoria Widmer, Corina Widmer, Nina Wiedemeier, Simone Wieland, Dominic Wieland, Dario Wiget, Belinda Wikart, Marco Wilhelm, Domenica Wilhelm, Lena Willener, Linda Willi, Renée Winkler, Caroline Winkler, Sarah Winter, Raphael Winzenried, Tania Winzer, Jessica Wirth, Katharina Wirth, Andreas Wirth, Pascal Wirz, Benjamin Wirz, Christine Wittwer, Joy Wittwer, Katja Wolf, Maria Wolkersdorf, Eric Wong, Cleo Wu, Wanhong Wunderlin, Flavio Würgler, Mario Wüst, Bianca Wüst, Nina Wüst, Tina Wüthrich, Basil Wyss, Claudia Wyss, Selina Wyss, Silvan Xiao, Hong Wang Xiao, Yu Cao Xiao, Yuan Yang Xie, Xinyue Xin, Li Xu, Fuchangqing Xu, Yihao Xue, Na Zhang Yi, Sang Hun Yilgoer, Tugba Yordanov, Yordan Zala, Matteo Zanca, Sarah Zapp, Sara Zaugg, Sarah Zbinden, Jeanine Zehnder, Irina Zeller, Andrea Zellweger, Anita Zellweger, Susanne Zellweger, Yannick Zhao, Wenwen Ziegler, René Ziegler, Roswitha Zimmermann, Alexandra Zimmermann, Roger Zingg, Reto Ziörjen, Matthias Zogg, Kathrin Zoller, Michael Zoller, Sandra Zosso, Anita Zuber, Sophia Zubler, Fabian Züger, Gina Zumbühl, Karin Zumstein, Reto Zumstein, Laura Zurbuchen, Simon Zürcher, Sarah Zurmühle, Fabio Züst, Franziska Zwicker, Sabrina Zwicky, Michael All Supervisors Abegg, Bruno Aebli, Annika Anderegg, Roland Arn, Patric Baumgart, Peter Baumgartner, Christian Bergamin, Domenico Bischoff, Heinrich Boksberger, Philipp Bosshart, Simon Brandenburger, Urs Bügler, Tanja Bumann, Frank Burk, Walter Chan, Brandon Christen Einsiedler, Marcelle Claus, Peter Coker-Decker, Olivia Counts, Shellie Dermont, Lisa Deuber, Andreas Dieth, Eric Dolf-Metzler, Sara Donaldson, Jamie Egli, Christine Einsiedler Christen, Marcelle Ermen, David Feltscher, Markus Forster, Stefan Fritsch, Alexander Gerber, Dominique Roland Gertschen, Alex Gressbach, Christian Greuter, Nicole Häberlin, Sven Haller-Rupf, Barbara Hartmann, Marco Hauser, Christian Haxhimusa, Adhurim Hediger, Werner Heeb, Monika Heeb-Lendi, Monika Herren, Andreas Herter, Marc Hoffmann, Barbara Hörburger, Norbert Jacobson, Christopher David Jansky, Ines Joos, Flurina Junod, Melanie Just, Dominik Reto Kagelmann, Hans Jürgen Kamm, Marcel Kappeler, Urs Kauer, Michael Kern, Christine Knaus, Dominik Koessler, Phyllis Kogler, Aurelia Köppel, Roland Kosseler, Phyllis Kristian, Sund Kronthaler, Franz Xaver Kuhnhenn, Ulrike Küng, Brigitte Leemann, Ramon Lendi, Monika Linden, Erik Linder, Alexander Löhndorf, Harald Luthe, Tobias Maciéczyk, Yvonne Macieczyk, Yvonne Manchen-Spörri, Sylvia Merkle, Thorsten Moore, William H. Moore, Bill Mosedale, Jan Nabitz, Stephanie Nay, Marc Antoni Nicklisch, Andreas Orsolini, Noelene Ospelt, Tanja Pescia, Lena Rageth, Onna Riesen-Sanabria, Natalie Romer, Daniel Root, Gregory Ruedi, Minsch Rupf, Barbara Haller Ruschetti, Paul Sacchet, Jean E. Schatzmann, Clarissa Scherrieb, Heinz Rico Schildgen, Heinz-Werner Schlange, Lutz E. Schläppi, Fabienne Schmidt, Alexander Schocher, Jon Andrea Schuckert, Markus Simon, Silvia Spindler, Christina Stangl, Brigitte Staudt, Yves Steffner, Anna Steiner, Selina Sund, Kristian J. Sund, Kristian Thuc Lan, Tran Tondolo, Maurizio Tran, Thuc Lan Trepp, Gian-Reto Tromm, Peter Tschapka, Michael Uehlinger, Christa van den Bergh, Samuel van Stiphout, Janine Vogler, Ralf Voll, Frieder Walser, Roger Wittmer, Andreas Wyss, Romano Wyssen, Theophil Zeller, Andrea Ziltener, Andreas Zlaoui, Rashid Zwermann, Beate Zwermann-Seibert, Beate

Abstract: Nowadays, airports, whether for business or leisure travelers, must primarily provide the quality of service that corresponds to the requirements of their customers and visitors. In addition, airports must constantly optimize their services to remain competitive. However, constantly increasing service quality may not always be possible and leads to cost increases and financial challenges. Furthermore, regional airports are very compact and provide limited services compared to larger airports. Therefore, this bachelor thesis focuses on the services provided by airport management at regional airports, how travelers perceive them and what quality is expected, followed by the question of how passengers evaluate the services and their quality. Moreover, this approach allows to examine how airports identify customer segments and their expectations, as well as the assessment of current and future customer requirement trends.

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Abstract: The paper deals with the creation of a restaurant concept that is not just unique but also viable. It is the creation of a concept in Cape Town, South Africa that should not just be new but also potentially very successful. It is easy having a good idea, finding the right people to expand and implement the idea is sometimes not easy. Eskom is one of the largest South African Energy companies in southern hemisphere of Africa. With the privatisation of all Energy companies Eskom has become forced to find innovative ideas to promote its organisation. Thus the idea of coming up with a restaurant concept which would be used as a stage to promote its company. Our company Franch Ice has thus been nominated to develop and materialise the project. We start by focusing on a mutual vision and goal not just for the restaurant but also the company as a whole. What exactly does Eskom hope to achieve from the concept? It is vital for the restaurant to be a success and to be able to sustain itself independently from the «mother» organisation. This will reflect the success of the whole organisation. Branding is an integral part of the concept. The branding of the whole organisation including the restaurant should be integrated. We want to create a unique profile not just for the restaurant but for the whole organisation. The marketing position is a key area of concern, since this will depict how the public sees the whole organisation. Focusing on quality is the major element of success. Very important; the economy is booming, the disposable income does exist. The restaurant will consist of four different atmospheres; morning, lunch, afternoon, and dinner. This will show how the company is able to adapt depending on the demand during the day. The restaurant’s main concept will be built around being «Fresh and simple». Animation will play a big part of the concept since the restaurant will be a tool to educate the public regarding relevant environmental issues. This all has to be profitable.

Abstract: The Sea Turtle Conservancy’s Eco-Volunteer Programs dealing with sea turtles can only be offered from March until September which results in an almost empty field station during the remainder of the year. However, in order to get as much support as possible, the Sea Turtle Conservancy should also be able to offer an Eco-Volunteer Program during this time that the turtles are not present. Their program focusing on neo-tropical and tropical birds would be perfect to fill this gap since certain birds are there all year round. This bachelor thesis identifies the right target group for the organization’s Eco-Volunteer Program dealing with neo-tropical and tropical birds. Additionally, it investigates this target group’s demographics, motivations, expectations as well as preferred information sources and booking channels. The literature review is supplemented by an online survey. Finally, recommendations for the Sea Turtle Conservancy are deduced from the findings.

Abstract: Founded by people without background knowledge of event management the waldstock open air spektakel has continuously been developed and professionalised in a «learning by doing» attempt over the last 15 years. Today with the third generation of organisation committee the festival is still organised and staged by people without previous experiences in hosting an event of such a nature and scale. Due to this background the question arises of how professional the event could have developed and what measures could be undertaken to improve the future organisation of the festival. The purpose of the thesis is to examine the concept of professional event management and ascertain if non-specialist are able to develop a professional event concept. To guarantee more efficiency and smoothen the process of organising and realising an open air festival like the waldstock open air spektakel a tailored toolbox is developed and implemented. This additionally ensures a sound future delegation of the departments.

Abstract: St. Gallen shows favourable developments as a tourism destination as well as in various vital industries. St. Gallen-Bodensee Tourism is the incumbent destination marketing and management organisation and contributes to these progressions with their committed strategy. When considering the tourism office and the town development department, both institutions basically have the same goal in mind: further strengthen the position of St. Gallen in the market. Yet, there is no current cooperation with a common focus established between the two institutions. Therefore, within the range of this thesis the current cooperation is thoroughly analysed and future prospects are investigated. The results rest on an extensive literature review and qualitative interviews with experts relevant to the study and valuable experiences. Based on the findings, the thesis gives recommendations to St. Gallen-Bodensee Tourism on first possible action steps towards an integrated and collaborative cooperation.

Abstract: Seit 2008 ist die Tektonikarena Sardona eines von zwölf UNESCO-Welterben in der Schweiz. Nebst dem Schutz des Naturerbes und dessen Nutzung zum Wissensmanagement, richten sich zukünftige Strategien auf die Förderung der touristischen Nutzung und der daraus entstandenen Wertschöpfung. Ausgehend von der Fragestellung, wie ein touristisches Produkt um das Welterbe aussehen soll, wird innerhalb der Thesis ein Grobkonzept für ein Familienprodukt in der Region Flumserberg erarbeitet. Nebst ausgiebiger Literaturrecherche, werden zur Darstellung der Nachfrage- und Angebotsseite qualitative Interviews mit den Hauptakteuren geführt. Als nächster Schritt werden, mittels einer SWOT-Analyse, strategische Stossrichtungen für den Entwicklungsprozess ausgearbeitet. Basierend auf der geschaffenen Ausgangslage werden als Resultat relevante Kriterien zur Produktentwicklung definiert und anhand eines möglichen Angebots veranschaulicht. Abschliessend präsentierte Erfolgsfaktoren für die Gestaltung von Naturerlebnisangeboten sollen als Empfehlungen für weitere Tätigkeiten dienen.

Abstract: People with disabilities have to face many challenges while they are travelling or visiting an event. Since there are always more and more people with disabilities and as they want to be treated as people without a disability, it is of great importance to define the needs of individuals with disabilities and to adapt the tourism offers and events to this target group. This Bachelor Thesis highlights the definition and different dimensions of disability as well as the accessible tourism value chain. Moreover, a benchmark study with several events for people with disabilities in neighboring countries is conducted to define success factors in the event development for Swiss Handicap. The literature review is supplemented by expert interviews with people with disabilities as well as with representatives of foundations for individuals with disabilities. Finally, a checklist with barriers of every step of the tourism value chain and possible solutions to overcome these problems is created from the findings.

Abstract: As families travel more often with their children nowadays, it becomes increasingly important to target those children. Besides, also suitable leisure products should be developed in order to attract families and especially children. Consequently, the first part of the paper gives an overview of the family’s travel behaviour in Switzerland, Austria and Germany. In addition, existing offers of the hotel and leisure industry are also included. Then, derived from this analysis, success factors of existing offers are identified. Hereafter, chances and opportunities for new providers and new offers are presented. To conclude, a summary of the general findings is elaborated and recommendations for future investors concerning children as target groups are given.

Abstract: How is a tourist able to evaluate a hotel, in which he has never been before? Some do rely on word to mouth, some do consult special interest websites and some do bear on newspaper articles. In addition to these sources there is the star rating system, which is commonly used as measure for rating hotels worldwide. To get these stars is simple: the more a hotel can offer its guest, the more stars it will likely get. The Swiss hotel association Hotelleriesuisse is rating Swiss hotels and a survey performed by order of them in 2008, showed that hotel guests would rate hotels by other factors than the already 30-year-old standard. One of the findings was, that a comfortable and high qualitative bed would be most important to the hotel guest. The objective of the thesis therefore was to reflect the actual situation concerning bed quality in Swiss hotels. This has been made through the review of literature and interviews. Additionally a survey was developed and questionnaires from business and leisure guests have been collected and evaluated. With the data gathered, the author then developed a bed concept for hotels together with his principal. This concept will hopefully be implemented successfully in the near future.

Abstract: In times where companies face an increasingly competitive environment, it is crucial to reach the desired final customer as fast and efficient as possible. As an important player in the Swiss music and event industry, the Good News Productions AG sees itself confronted with this challenge. Therefore, appropriate and customized communication channels need to be developed and steadily adapted to new information and communication trends. This Bachelor thesis highlights the steps needed to develop an efficient communication concept. It particularly outlines the relevance of target groups, explains the communication goals, the creation of a message, the choice of media as well as the measurement of the advertising effect. Besides the literature review, qualitative in depth-interviews with two experts were conducted. In addition, the online survey with visitors of the festival Rock The Ring 2014 enabled the company to obtain a better picture of this specific target group. Finally, recommendations regarding the improvement of the companies’ information and communication channels were made.

Abstract: Die SuisseEMEX ist die führende Schweizer Event- und Marketing Expo, welche sich dieses Jahr unter dem Motto «Marketing spüren – LiveCom erleben – Online begreifen» präsentiert. Für die Halle 6, welche der Live Communication Branche zur Verfügung steht wurde ein neues Konzept erarbeitet. Diese Bachelor Thesis befasst sich mit der Analyse und Weiterentwicklung dieses Konzeptes. Im theoretischen Bezugsrahmen werden die Live Communication Branche und besonders die Messen und Ausstellungen im Detail beschrieben. Ein Hauptbestandteil der Thesis sind quantitative Befragungen. Diese werden durchgeführt um herauszufinden, ob das neue Live Communication Konzept erfolgsversprechend ist, ob die Angebote positiv aufgenommen werden und welches die Anforderungen der Branche sind. Dabei werden Unternehmungen die schon an der Messe ausgestellt haben, solche die noch nie Aussteller waren und ehemalige Besucher befragt. Zusätzlich werden Interviews mit Experten der Branche durchgeführt um ihre Präferenzen zu eruieren. Abschliessend werden Empfehlungen abgegeben, wie das Live Communication Konzept verbessert werden kann.

Abstract: Designing brochures in an attractive way is nowadays of high importance due to multiple competitors. Different aspects can be taken into consideration when designing a brochure. The focus may be set on the content or the context. However, only the context aspect was taken into consideration and has been looked from the point of view of advertising psychology. With the help of the knowledge from this field, a set of marketing criteria has been evolved which can also be adapted to different brochures of the partner. This paper is looking at these criteria from two points of view: On one hand, it is looking at what happens within an organism or a consumer, with the help visual perception processes and psychology background. On the other hand it is taking a closer look at the question how to best designing a page in order to ensure a positive consumer reaction. The overall goal of this thesis is to analyse the given brochures of St. Gallen-Bodensee Tourismus. Based on the theory given about the psychological marketing criteria, eye tracking observations have been conducted in order to verify whether these criteria can be agreed upon in practice. With the help of these findings, the brochure of St. Gallen-Bodensee Tourismus, have been analysed. To sum up, recommendations according the improvement of the brochure pages haven been given.

Abstract: A massive impact was caused by the COVID-19 pandemic on the tourism industry worldwide which led countries to force closing their borders to tourists and therefore experiencing major losses. However, with an innovative solution of offering virtual tours via live streaming, Amazing Swiss Trips was yet able to generate income and prevent itself from bankruptcy.  This bachelor thesis aims to identify factors that affect people's willingness to use virtual tourism during and after the pandemic and how virtual tourism can aid the recovery of the tour guide business. A comprehensive literature review and two surveys were conducted among Indonesian residents to collect the information needed. To further determine effective strategies and recommendations, an internal analysis of the firm was conveyed by interviewing the CEO. Finally, findings from the research methods are presented along with a detailed implementation of the business model for virtual tours for tour guides.

Abstract: Lobbying wird häufig mit heimlichen Machenschaften in einem Hinterzimmer des Bundeshauses assoziiert. Doch wie findet Lobbying wirklich statt und wer vertritt die Interessen des Tourismus in Bern? Diese Bachelorarbeit befasst sich mit diesen und weiteren Fragen im Bereich der Tourismuspolitik. Die Forschung hat sich bisher wenig mit dem Stand der Interessenvertretung des Tourismus in der Schweiz befasst. Im Rahmen der Themen Zweitwohnungsinitiative und Lobbyingevents wird «Lobbying im Tourismus» anhand von aktuellen Beispielen aufgezeigt. Im Rahmen der 16 qualitativen Interviews mit Lobbyisten, Politikern und Vertretern der Verwaltung wird die aktuelle Situation von Tourismus in der Politik analysiert. Diese umfassende Betrachtung aus den verschiedenen Perspektiven der politischen Arbeit im Tourismus lässt nicht nur Schlussfolgerungen zu sondern liefert auch konkrete Ansätze für mögliche Massnahmen.

Abstract: The paper describes the Yacht Club Industry in Ecuador and its evolution through the past, present and projecting for the exciting future. It offers information about the market strategic elements of the Yacht Club, Hotel Resort & Spa, in comparison to the local competitors and provides information of the local landscape. This paper discusses marketing strategies for the Punta Centinela Yacht Club, Hotel, Resort & Spa describing the long and short terms objective of the company. It analysis the importance for the company to reach its market objective and to prove if the objective are realistic and achievable. The overall objective is to identify the market segmentation and the sustainability of the Hotel with an emphasis on the appropriate marketing strategy to be put in place to focus on expanding or sustaining for the business. It focuses on the necessary marketing integrated communication plans to achieve the financial objectives. The views and opinions of this paper are solely based on knowledge and information about the yacht club industry in Ecuador as well as on the interviews and discussions with the directors of Punta Centinela Yacht Club, Resort, Hotel & Spa and the present tourism industry.

Abstract: Der Tourismus ist ein wichtiger Bestandteil einer nachhaltigen Entwicklung eines Ortes oder einer Region, kann gleichzeitig aber auch ein Mitverursacher an unerwünschten ökologischen und sozialen Auswirkungen sein. Deshalb ist es umso wichtiger, im Tourismus neue Wege zu gehen, um negativen Impacts entgegenzuwirken und ein nachhaltig positives Image zu fördern. Ein Ansatz könnte ein partizipativer, also ein durch Teilnahme sowie Mitgestaltung bestimmter Tourismus sein. Durch diese Art von Tourismus entsteht ein verbundeneres Miteinander von Einheimischen und Gästen. In dieser Bachelorarbeit sollen partizipative Ansätze im Tourismus in den Fokus gerückt werden. Mittels Experteninterviews, einer Akteuranalyse und einer Fokusgruppe wird angestrebt, ein umsetzbares Modell anhand des Beispiels von Tersnaus (GR) darzustellen. Die Datengenerierung wird durch autoethnografische Elemente erweitert. Durch alle angewendeten Methoden wird der Begriff des partizipativen Tourismus klarer definiert.

Abstract: Nowadays a destination has to attract more than one guest group in order to generate enough overnight stays and revenues to stay competitive. However, it turns out to be a challenging task to accommodate families as well as wellness guests who have differing needs and expectations. This bachelor thesis outlines how a tourist destination can successfully position itself as a family and wellness tourism destination by applying a dual positioning strategy. The results are based on a profound literature review and a qualitative methodological triangulation consisting of a benchmark analysis among Swiss tourist destinations as well as interviews with experts from strategic and operative business backgrounds. Based on the findings, the thesis gives recommendations to tourist destinations on how to appropriately position themselves as both family and wellness tourism destinations with the example of Bad Zurzach.

Abstract: Nur wenigen ist bekannt, dass tpc nicht nur im Broadcast- sondern auch im Eventgeschäft tätig ist. Besonders die Fernsehstudios eignen sich optimal als einzigartige Event-Location. Da das grösste Studio in absehbarer Zeit aber nicht mehr für Events genutzt werden kann, ist tpc gezwungen Massnahmen zu ergreifen, um dem Wegfall des Studios und den damit verbundenen Einbussen im Eventgeschäft entgegen zu wirken. In dieser Arbeit wird das Unternehmen tpc und der Zürcher Eventmarkt analysiert. Die hierfür verwendeten Daten stammen aus einer fundierten Literaturanalyse sowie aus vier Experteninterviews. Das Ziel der Analyse ist es, Möglichkeiten zu finden, wie tpc das Event-Portfolio anpassen könnte, um auch nach der Schliessung des Studio 1 erfolgreich am Eventmarkt operieren zu können. Resultierend aus den in der Analyse gewonnen Erkenntnissen, werden anschliessend Empfehlungen an tpc abgegeben.

Abstract: In order to develop sustainable tourism in Béni Mellal and Azilal, two Moroccan provinces in the heart of the High Atlas, the project “Sustainable Tourism Switzerland-Morocco” was initiated by the State Secretariat for Economic Affairs (SECO). This bachelor thesis was commissioned by Swisscontact (Swiss Foundation for Technical Cooperation), the implementation agency of the project. In this thesis the destinations are rapidly analysed by carrying out Swisscontact’s “Initial Destination Review” which is a preparatory step of their broader destination evaluation process. Thus, potential, challenges and social effects of developing sustainable tourism in Béni Mellal and Azilal are identified. To obtain the results, literature research and expert interviews are applied. In addition, this Bachelor Thesis is concluded by a critical reflection on the process “Initial Destination Review” and proposals for improvement.

Abstract: Grown is a successful ski brand, producing the most eco-friendly skis available on the market today. After gaining a reputation as authentic, sustainable and high quality brand, Grown is considering taking their experience and expertise from making skis and expanding into the snowboard market. The Swiss snowboard market today, shows declining sales numbers and its future seems to be in danger, especially with the climate change underway, causing an advancing decline of winter from year to year. On the other hand, environmental problems have caused a shift in the mind-set of consumers, beginning to demand sustainable products, causing less harm to the environment from cradle to grave. This bachelor’s thesis tries to seek out whether the opportunities outweigh the threats, in order to recommend Grown whether to enter the snowboard market or not. To reach this goal, the author conducts literature research, a quantitative survey and expert interviews.

Abstract: The city of Winterthur possesses several museums that hold extraordinary collections of international renown. Yet the number of visitors is rather low and leisure tourism in general plays a minor role. Following refurbishment of two very important museums Winterthur Tourism has decided to use the occasion of their reopenings to launch a marketing campaign in the cultural sector with the goal to attract more tourists. This bachelor thesis should support the organization in its future plans. The aim is to develop a strategic marketing plan for Winterthur Tourism with the main focus on communication. The thesis is divided into three main parts: A profound analysis of the initial situation, the elaboration of a reasonable strategy and the presentation of implementation guidelines/controlling measures. The core of the thesis is the analysis of the role the tourism organization should play and the elaboration of reasonable communication tools that are regarded as most useful to successfully promote the museums in Winterthur.

Abstract: Ischgl is a place where people meet and enjoy their time together and seek relaxation supported by a wide range of outdoor activities, restaurants and bars, as well as wellness facilities. Tourism is continually changing and has to adapt to keep up with different developments and requirements. COVID-19 has brought many industries to a lockdown, including tourism with all its direct and indirect partners. Not only an outbreak and consequent lockdown itself hit Ischgl hard but also negative media coverage all over Europe. Nevertheless, in Ischgl there is experience and knowledge to reinvent and position the destination, so this crisis needs to be considered as an opportunity to critically question the status quo and to work together as a community to maintain its primary source of income. Based on literature research and stakeholder interviews, impacts of the crisis for Ischgl are identified. A further focus is on the analysis of favourable opportunities that arise with the crisis.

Abstract: The thesis is mainly built on six constructive steps. In the first part, a theoretical approach to concepts of managing supply and demand is presented. The next chapter focuses on the destination Flims/Laax. It comprises a portfolio analysis of the existing event portfolio, and reveals unused potentials for further event development. The topic of accurate timing of events to balance demand in off-peak season is investigated. It follows the development of a strategical criteria catalogue which can be applied in the process of event selection and creation. This criteria catalogue is central to the thesis, as it serves as a base for the future development of events. On the base of the criteria catalogue follows a benchmark of family events in alpine destinations. The benchmark reveals best practices in the organisation of family events which then flow in the following chapter. It follows the development of a family event concept for Weisse Arena AG, based on the developed criteria catalogue for strategic selection and creation of events. The thesis ends with controlling accuracy of the developed criteria catalogue based event concept and proves the viability of this tool.

Abstract: The aim of the paper is to elaborate and analyze the specific characteristics of hospitality services; Intangibility, Inseparability, Variability and Perishability and to outline the problematic aspects of it. First a theoretical revue of different literature is given and on the second part these theories and findings are analyzed on the real case of Kaufleuten Zurich. The analysis of Kaufleuten Zurich is especially focusing on the discotheque of Kaufleuten because this is the area with the highest degree of intangibility and therefore it seems to be the most challenging part, considering the problematic of service characteristics, within the organization. First a description of the company and its offers is done and than a detailed analysis of operational parts that are heavily influenced by these characteristics like; managing physical surroundings, handling demand and capacity and managing employees is elaborated. The problematic within these operational sectors is shown and the strength and weaknesses are pointed out. Where it is needed possible solutions opportunities are described.

Abstract: Zurich is the largest marketplace for entertainment and gastronomy in Switzerland. Even across Europe, Zurich has one of the highest densities of gastronomic and entertainment establishments. Within this highly competitive market, Kaufleuten Restaurants Zurich has established itself over the last 15 years very successfully as a market leader. Currently Kaufleuten opened a new event location. By launching the Festsaal, a new potential big player entered the market. Now the challenge for Kaufleuten is to avoid an internal competition. The Festsaal has to be positioned in a way that it does not directly compete against the already established Kaufleuten Club. The main goal of the paper is to elaborate possible positioning solutions for the Festsaal. The paper consists of two parts. In the first section a theoretical overview about positioning and branding is given. Different literature is analyzed and commented on. In the second section a proposal for the positioning of the Festsaal is identified by benchmarking the direct competitors, selecting an appropriate target market and developing a branding and differentiation strategy.

Abstract: Floorball is a rather new sport and is still developing in many countries. In Switzerland, floorball has more than 30’000 active players, but overall it still gets very little attention in the sports industry. The research paper is about the problem of scarce attention and sparse spectators in floorball. In collaboration with the team of GC Unihockey, which plays in the highest league in Switzerland, the problem was analysed. The goal of the paper was to analyse current efforts and to spot new ways of attracting more visitors to the games of GC Unihockey. The research does not include a marketing strategy for the club, but the paper should present a selection of approaches, which could be applied at GC. The paper is based on literature about sport management, sport marketing and floorball. Furthermore, expert interviews and secondary data were used for the analysis.

Abstract: Culture and architecture are basic components with growing potential in the tourism industry. In the alpine regions of Switzerland there has always been a major focus on sports tourism. The cultural tourism has been left out and not regarded as important until now, also in Grisons which has a huge variety on cultural and architectural offers. In the paper it is evaluated with different research methods if the introduction of a culture and architecture product of Graubünden Ferien would make sense or not. To find this out there were some experts asked about their opinions and their interest on such a culture and architecture product. In a next step, the offers and the marketing of Grisons were compared with three other destinations, the Salzburgerland, Vorarlberg and Zürich. All these regions have a big cultural or architectural offer and are therefore good organisations to compare the product. The cooperation model, resulting from the analysis, shows which partner should take part in the proposed product of GRF and according to which conditions. Finally, there are some criteria set to evaluate the recommendation or refusal of the introduction of the product.

Abstract: Davos Klosters is a well-known destination for its wide range of sporting activities, the landscape and the conference venue. Approximately 10 kilometres from the centre of Davos the Zügenschlucht offers visitors a unique landscape in the middle of a historic gorge. In the past, the Zügenschlucht played an important role as a connection to the Albulatal valley, whereas today it is known as a hiking or cycling trail. In order to attract tourists to the Zügenschlucht and to make the visit more spectacular, this bachelor thesis provides ideas for a potential experience staging in the Zügenschlucht and its surroundings. The different possibilities are analysed with regard to their feasibility and in particular with regard to the natural risks in the Zügenschlucht. The results of these different analyses are used to make recommendations for a new experience in the greater Zügenschlucht area.

Abstract: The steady reduction of trade barriers led to a growing mobile labour market world-wide. To meet the needs of its passengers, Swiss International Airlines engages Cabin Crew Members not only from Switzerland but also from China, India, Japan and Thailand. Consequently also Swiss International Airlines is dealing with cultural diversity issues at the workplace. The purpose of this thesis is to reveal how cultural diversity is perceived within the company and to uncover challenges as well as advantages of multinational Cabin Crews. As the Asian Crew Members possess a profound cultural knowledge on their home route, a further goal is the collection of important know-how regarding behaviour rules and service expectations. The information in turn aims to foster cultural understanding among the Cabin Crew Members from Switzerland. The assessment is based on the gathered data from a survey which has been conducted with the Asian Cabin Crew Members at Swiss International Airlines.

Abstract: The demographic changes and the rapidly aging populations in Asia, America and Europe lead to the fact that the so called Baby boomers are becoming an important target group for the tourism industry in the near future. The Best Agers are experienced travellers who have more time and money to spend than the average customers. Therefore, high quality and an excellent service have to be guaranteed to attract this target market. Many tourism organisations realised the importance of Best Agers, but have not yet reacted. The aim of this diploma thesis is to adapt existing products or create new ones, which suit the needs and wants of Best Agers for Liechtenstein Tourism. A company, competitor, and an environmental analysis clarify the current situation of Liechtenstein as a tourism destination in the market. In addition, a communication action plan illustrates which internal and external communication actions Liechtenstein Tourism has to take to bring more people aged over 50 to the country.

Abstract: Die Region Oberaargau steht im Bereich Tourismus noch am Anfang. Beim Aufbau von einem erfolgreichen Tourismus spielt die Wahrnehmung der Bevölkerung eine zentrale Rolle. In dieser Arbeit wird in Zusammenarbeit mit der Erlebnismacher AG, die das Mandat für die Destination Oberaargau inne hat, eine Analyse der touristischen Wahrnehmung der Bevölkerung durchgeführt. Dabei werden PR Massnahmen abgeleitet und mögliche Lösungsempfehlungen zur Stärkung der Identität aufgezeigt. Das Tourismusbewusstsein muss im Oberaargau gesteigert werden, damit die Einwohner zu Botschaftern der Region werden und die Destination nach aussen tragen. Die Zufriedenheit der Gäste hängt zu einem grossen Teil von der Bevölkerung ab. Die Thesis generiert Wissen durch Interviews mit Experten sowie einer Fokusgruppe mit lokalen Personen aus verschiedenen Regionen des Oberaargaus. Der theoretische Teil über das Kommunikationsverhalten einer DMO gegenüber der Bevölkerung wird in der Literaturrecherche abgehandelt.

Abstract: This individual diploma thesis examines the topic «Cross border day trips from Switzerland to Germany». It is the aim of this diploma thesis to analyse why and how often inhabitants from cities in Switzerland cross the border to Germany. Thereto a survey with inhabitants from 3 cities in Switzerland close to the border of Germany (St. Margreten, Kreuzlingen and Schaffhausen) and 2 cities farther from the border of Germany (Chur and Zürich) was executed. The reason for this distinction is to examine, if the distance of a city from the border is in relationship with the trip intensity. Further, it is shown with whom and with which means of transportation people living in those cities cross the border to Germany, how long and how many kilometres they travel, how much money they spend during their trips, etc. Finally it is analysed if the Schengen Agreement, which leads to an abolition of controls of people at the Swiss – German border in 2008, will have an impact on the trip intensity from Switzerland to Germany.

Abstract: The Bike Days is a national bike festival in Solothurn. To ensure a successful event, a financial support is needed, which leads to the necessity of sponsors. However, the current problem of the Bike Days is that mainly industry sponsors are engaged in a sponsorship contract. Due to that fact, this bachelor thesis analyses on how to attract non-industry sponsors and provides useful recommendations for the Bike Days event. The current problem of the Bike Days was analysed and possible reasons for the sponsor imbalance evaluated. Furthermore, the main requirements of potential sponsors to support an event were detected through a qualitative content analysis. The assessment was based on self-conducted interviews with experts, potential sponsors and current sponsors and strengthened by means of another five written interviews. The given recommendations for the Bike Days on how to attract non-industry sponsors are grounded on the interviews, the theory as well as on own ideas.

Abstract: Football has filled people since nearly two centuries with enthusiasm. The past years, football has gone through a commercialization, which has brought up new elements like shows and the involvement of gates into the stadiums. Football is developing into a more commercial event. Sport and entertainment are increasingly staged together. This development has brought up new needs from the society. Today, fans are looking for a more spectacular supporting program and want to experience special and exciting moments. The sporting competition is just the core of the program these days and the entertainment program in stadiums has to follow-up a clever devised dramaturgy. This development has led to some difficulties for the Liechtenstein Football Club Vaduz. The club is trying to increase the amount of visitors through different strategies. Unfortunately, their fans fail to appear. This thesis analyse the actual situation and problems of FC Vaduz in order to give recommendations to improve the situation.

Abstract: Gruppenhaus.ch GmbH is one of the only group accommodation reservation platforms in Switzerland, which assists a wide range of groups in finding and booking suitable accommodation facilities for various purposes of travel. The company also supports hosts and guest house operators to market their availability by facilitating the communication with potential consumers. Currently the main customer segments of gruppenhaus.ch come from the German-speaking countries as well as European countries neighbouring Switzerland. This Bachelor Thesis analyses the potential of the company in engaging with the outbound touristic markets of four overseas countries, namely, China, India, Japan and the U.S. By evaluating the supply of touristic product offered by gruppenhaus.ch and the volume, characteristics, guests’ preferences and travel culture of the four outbound touristic markets, this paper will assess whether there is potential for success in initiating business operations with customers from the four overseas markets.

Abstract: In der Gemeinde Weesen ist auf den Parzellen der Trattoria Walensee AG die Entwicklung eines Neubaus geplant. Von Seite der Gemeindeverwaltung würde eine weitere Hotel- und Gastronomienutzung begrüsst. In dieser Arbeit werden die grundsätzlichen Möglichkeiten dargestellt und vier Konzeptvorschläge entwickelt sowie bewertet. Basis dafür bilden Standort- und Marktüberlegungen sowie Überlegungen zur Gästestruktur sowie Trends und Erkenntnisse zur Wirtschaftlichkeit von Hotel- und Gastronomiebetrieben. Die Konzeptvorschläge werden anschliessend beurteilt und durch eine Expertenmeinung plausibilisiert. Es sollen diejenigen Vorschläge mit dem grössten Potential erkennbar sein, die dann ausserhalb dieser Bachelorarbeit durch die Promotoren weiter geprüft und bearbeitet werden können.

Abstract: Our industrial world is facing an epidemic of increasing overweight and obesity, nicknamed ‘globesity’. Various consequences in different fields occur and the question arises if and how the tourism industry has to adapt. As a result, this diploma paper investigates the impacts of the overweight population on the tourism industry by analyzing both perspectives in depth. The diploma paper is divided in two parts, a theoretical and a practical one. The first part shortly introduces the weight loss institute CaloryCoach. Different aspects and insights of overweight and obesity as well as of the relevant and related tourism industry are discussed. The second component describes travel patterns of overweight women based on primary data of a self conceived survey. From the whole analysis pragmatic recommendations on a potential vacational CaloryCoach service are given. At the end essential marketing plan elements are developed.

Abstract: The Radisson Blu Basel is one of the main business hotels in Basel which hosts many national and international guests during exhibitions and conventions. The city of Basel is well known for its exhibitions and conventions such as Art Basel and Baselworld, and therefore, the MICE business in general represents a rather profitable segment of the city’s tourism industry. As the competition is high, it is important to keep up with the developments of the industry and to constantly improve the services provided by the hotel. This Bachelor Thesis provides strategies for the Radisson Blu Basel which will help the hotel to adapt to the trends of the MICE industry in Switzerland and stay successful in the market. To get a better insight, the business tourism industries of Switzerland, with a focus on the one in Basel, are analyzed. Based on the interviews with benchmark hotels of the Swiss MICE industry as well as with organizers of conventions and exhibitions, strategies are elaborated.

Abstract: Für Destinationsmanagementorganisationen (DMO) stellt die Produktentwicklung ein wichtiges Element dar, damit sich eine Destination positionieren, vom Wettbewerb abheben und mehr Gäste gewinnen kann. Gemäss den Ergebnissen des Tourismus Monitor Schweiz wird ein «Meet the Locals»-Konzept im Kanton Uri als passende Lösung erachtet, um den Tourismus zu stärken. Das Ziel dieser Bachelorarbeit ist es, mithilfe einer Marktanalyse herauszufinden, ob diese Einschätzung stimmt, im Kanton Uri Potenzial für ein solches Konzept besteht und grob zu beurteilen, wie dieses aussehen kann. Dazu wird die Bereitschaft zur Teilnahme an einem solchen Angebot geklärt und es werden Produktkategorien ermittelt, um daraus konkrete Produktvorschläge zu ziehen. Die Ergebnisse und Empfehlungen stützen sich einerseits auf Onlinebefragungen von Einheimischen und Gästen und andererseits auf der qualitativen Ebene auf Experteninterviews, sowie einer Benchmark-Analyse von bestehenden «Meet the Locals»-Konzepten.

Abstract: Diese Bachelorarbeit untersucht die Bedeutung von regionalen Lebensmitteln im Tourismus und wie Lebensmittel im Kanton Uri touristisch in Wert gesetzt werden können. Basierend auf den rund 70 Kleinst- und Kleinproduzenten, welche im Urner Unterland tätig sind, werden in dieser Arbeit die Bedürfnisse der Produzenten in Bezug auf die Inwertsetzung der Angebote erforscht. Dazu werden zuerst Ansätze zu einer Inwertsetzung mit einer vertieften Literaturrecherche ermittelt. Des Weiteren werden die Bedürfnisse der Produzenten bezüglich einer Inwertsetzung ihrer Lebensmittel anhand von halbstrukturierten Interviews untersucht. Die Ergebnisse aus den Interviews werden mit der Literatur kritisch reflektiert, woraufhin ein Handbuch für Uri Tourismus erstellt wird. Das Handbuch zeigt alle wichtigen Bedürfnisse und Wünsche der Produzenten auf und beinhaltet Empfehlungen für Uri Tourismus zu weiterführenden Massnahmen bezüglich der Inwertsetzung der Lebensmittel in Uri.

Abstract: In contrast to some years ago, the image of hiking has changed due to different influencing factors. Previously hiking was regarded as an activity for «knickerbockers-wearing seniors» rather than a trendy leisure-time pursuit. Today the hiking sport experiences new sympathy and has many devotees. Everyone is hiking and figures are increasing. The Swiss Alpine Club (SAC – «Schweizerischer Alpen-Club») and its mountain huts are also faced with this new trend and have to develop offers to satisfy the needs of the changed target group. The aim of this thesis is to identify general trends and changes which influence the hiking trend, show how the hiker as person has changed, present important issues in hiking tourism and find out success ful marketing methods for this segment. A further step is to find out how SAC has to develop itself to meet the needs of the new and persuaded hikers. The paper is made up of three main parts. The first chapters give a theoretical overview about general trends in tourism, hiking tourism, the behaviour of the hikers and marketing tools in hiking tourism, whereas research is conducted by expert interviews, surveys and desk research in the second section. Theory and research are consolidated in a third section in which recommendations are also given.

Abstract: Swiss International Air Lines Ltd. provides flights to India on an everyday basis. Over 250’000 passengers are transported on this flight legs each year, while most of them are Indian passengers. In such a competitive industry, it is essential airline carriers are well aware of the needs of their passengers in order to fully satisfy them. This Bachelor Thesis provides recommendations to Swiss International Air Lines Ltd. when it comes to the serving of Indian passengers on board. The recommendations cover the fields of Cabin Crew Management, the provided onboard service product and the Marketing and Sales Department in Mumbai. The expectations and perception towards the provided onboard service on the legs to India and vice versa were examined by conducting passenger’s survey at the airport of Zurich-Kloten. Moreover, qualitative interviews were carried out with experts from the service provider sector to receive a more profound insight into the cultural aspects of Indians.

Abstract: Mongolia is a relatively unknown destination compared to other more popular destinations in Asia and is rather unknown in Switzerland.  The main purpose of this study is to analyze the travel motivation of Swiss tourists to Mongolia and their travel experiences in Mongolia. What are the factors that drive them to travel to Mongolia? What should be considered for Swiss tour operators to promote Mongolia as a travel destination to attract more Swiss tourists to Mongolia? To answer these questions, this study investigated travel motivation, booking behaviour, and the national culture of Swiss people. The further objective of this work is to understand the image of Mongolia and how such images are formed by potential Swiss tourists. The behaviour of the Swiss tourists is analyzed according to Hofstede’s cultural dimensions theory to reach more potential Swiss tourists. Furthermore, recommendations can be drawn to find a way to best promote the travel destination Mongolia in Switzerland.

Abstract: The ice hockey club of Davos (HCD) caters to its spectators at the home matches in the Vaillant Arena Davos, whose revenue generated can provide the club with additional valuable financial means. The motivation for the topic of this bachelor thesis was the desire to find out if and where there were potentials of improvement which would presumably lead to the best possible satisfied customers, additional sales revenue and easier handling for all staff members involved. The main focus is set on the range of goods offered and various processes, with strong emphasis on the consumer behaviour of the target group. Very little specific literature about catering in sports arenas is available, which this thesis is intended to enhance. Additionally, a survey conducted with slightly over 300 respondents at an ice hockey game in the Vaillant Arena, as well as a benchmark with experts being in charge of the catering of the BOSSARD Arena in Zug and PostFinance Arena in Bern are provided. Furthermore, the sales figures from the HCD of the previous ice hockey season have been supplied by the external partner and are aimed to support the evaluations. These various methods lead to recommendations for adjustments for the HCD concerning various aspects.

Abstract: Innovative projects such as resorts or new ropeways are of economic importance to an alpine tourist destination. Nevertheless, several alpine tourism projects have been dismissed within the last couple of months. One difficulty seems to be controversial interests of how to use the land the projects are planned to be built on. Innovation versus tradition, economic utilisation versus protection. How is a project manager supposed to negotiate with the stakeholders when facing conflicting interests? This bachelor thesis presents a concept for successful negotiation in alpine tourism projects. The concept is based on two methods. Firstly, literature review of the latest negotiation theories enabled the drawing up of a theoretic negotiation model. Secondly, expert interviews investigate negotiation behaviour in five successful and five unsuccessful projects. To name a few, projects like the Andermatt Resort, the ropeway connection Arosa-Lenzerheide or the resort Radons in Savognin are presented. In addition to the concept, negotiation success and failure factors are derived. Overall, this thesis provides support for moving from ad-hoc to strategic negotiation efforts in alpine tourism projects.

Abstract: During the last 30 years voluntary activities have experienced significant growth. Due to current trends different styles are emerging, among others, volunteer tourism. In the literature, however, a clear consensus about its scope does not exist yet and its difference from volunteering in development cooperation is rather blurry. Also Global Brigades is accompanied by this uncertainty of differentiation. Hence, the purpose of this bachelor thesis is to point out the differences of value creation in development cooperation and volunteer tourism and to determine how Global Brigades’ value creation model distinguishes itself from both. Moreover, out of that recommendations for Global Brigades’ communication strategy are given in order to clearly differentiate it from both. Firstly, literature about value creation in terms of the three fields, development cooperation, volunteer tourism and Global Brigades, is reviewed. Secondly, six expert interviews are conducted. By means of a template analysis the parts are analysed and afterwards conclusions are drawn.

Abstract: Zürich’s intact nature is a crucial asset for Zürich Tourism’s market portfolio. The upcoming trend of authenticity requires professional investigation of the marketing approach in order to market nature-based experiences successfully on an international scale. This Bachelor thesis consists of an introduction, a theoretical section, a conceptualization of the marketing approach and finally, an empirical section, in which stakeholder interviews are analysed. Although research about urban tourism, tourist experiences and authenticity exists, little is known about nature-based experiences close to an urban area. Therefore, the objective of this research paper was to find out which target market is attracted by which natural attractions and how it should be marketed internationally. In order to answer these questions, nine stakeholder interviews were conducted with the objective to reveal their opinions, expectations and concerns. Furthermore, secondary data was analysed in order to reveal the nature of the target groups, the suitability of existing natural attractions and implications for the marketing approach. In summary, this paper provides a marketing concept which is supported by statements of the different stakeholders.

Abstract: Als Eventagentur steht standing ovation vor der Herausforderung digitale Medien oder neue Technologien budgetorientiert, zielgerichtet und nachhaltig bei Live-Events einzusetzen. Denn Veranstalter befinden sich oftmals im Zwiespalt zwischen gewünschter Innovation und limitierten finanziellen Mitteln. In dieser Bachelor Thesis wird evaluiert, wie der Einsatz digitaler Massnahmen bei Live Events eine Marke stärken kann. Mittels einer Best Practice Analyse wird die Fortschrittlichkeit der Integration digitaler Medien bei Live Events, die von standing ovation organisiert werden, bestimmt. Die Ergebnisse dieser Analyse wie auch Erkenntnisse aus Experteninterviews zeigen das Potenzial, den Mehrwert wie auch die Herausforderungen auf, digitale Medien bei Live-Events einzusetzen. Die Effektivität neuer Technologien wird in einer Nutzwertanalyse bewertet. Basierend auf der Auswertung der Nutzwertanalyse ergibt sich die ideale Digital Customer Journey als Basis für zukünftige Live-Events.

Abstract: The topic of employer branding has gained increasingly importance in different sectors in recent years and has now also arrived in the tourism and hospitality industry. For this reason, the company Andermatt Swiss Alps AG, a rising international company based in Andermatt (UR) in Switzerland, has set itself the goal of developing and implementing employer branding strategies. This Bachelor Thesis (BT) provides insights into where Andermatt Swiss Alps AG stands in comparison with two other touristic organisations, namely Säntis-Schwebebahn AG and Aletsch Arena AG. All destinations involved display the notion that the topic of employer branding is controversially discussed and handled. Based on the benchmark analysis, individual conclusions for the businesses are elaborated and specific suggestions and recommendations for employer branding strategies are developed for Andermatt Swiss Alps AG. These suggestions and recommendations should strongly assist them in their further development.

Abstract: Today customer satisfaction is one of the most important issues to stay successful in business. To know the driving factors and motivations of guests’ visits as well as their satisfaction with the attractions is therefore a key element of success for a national park visitor centre. Due to that fact the aim of this thesis is to provide a qualitative analysis of the guests in the new national park visitor centre. More precisely to find out guests’ motives for the visit, their satisfaction about the centre itself and its attractions as well as socio-demographic variables about the visitors. In brief this thesis consists out of a theoretical part, which contains a literature review that analyses environmental influences on national park tourism as well as its economical benefits. The second part of the thesis describes the research design and illustrates the results of 99 guided interviews which were made with guests in the visitor centre in Zernez between March and May 2009. Finally in the third part of the thesis, conclusions as well as recommendations for future improvement are disclosed.

The Impact of the Film Industry on Tourism - Bachelor Thesis for Obtaining the Degree Bachelor of Business Administration in Tourism, Hotel ...

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