Contractions
A contraction is a word or phrase that’s been shortened by replacing one or more letters with an apostrophe . They’re commonly used in speech and when we read – the voice in your head naturally contracts what you’re reading.
So, while they’re viewed as being informal, for web copy, we always use contractions – such as don’t (instead of do not ), isn’t (instead of is not ) and can’t (instead of cannot ).
Course titles, job titles and qualifications
Quote the course title in full, for example MSc Landscape Architecture or BSc (Hons) Architecture . When referring to an area or sector, lower case should be used, for example, studying a course in the area of landscape architecture .
Acronyms should initially be written in full, with the acronym only following in brackets if it is to be repeated later in the text, for example, The Arts and Humanities Research Council (AHRC) .
Any post mentioned without reference to the postholder should be in lower case, for example, the dean will be out of the country for several days .
Use academic titles whenever appropriate, remembering that it should be Dr with no full stop and Professor written in full, never abbreviated. Vice Chancellor and Deputy Vice Chancello r are not hyphenated.
Initial use of names for academic staff should include title, first and last names: Professor Jackie Bloggs , Dr Fiona Rabbit . Future uses should be Dr Rabbit or Professor Bloggs .
The exception to this is for internal feature pieces where first name use may be more appropriate.
Qualifications
Use Masters not masters, Master’s or Masters’ and PhD not phd or PHD.
When referring to A levels , please use this format, which is consistent with UCAS – no hyphen and capital A and lower-case l.
Dashes – Em and En
A hyphen (-) is a punctuation mark that’s used to join words or parts of words, for example, 20-year-old . It’s not interchangeable with other types of dashes. A dash is longer than a hyphen and is commonly used to indicate a range or a pause.
The most common types of dashes are the En dash (–) and the Em dash (—). The En dash is slightly longer than the hyphen but not as long as the Em dash. British online grammar in the 21st Century doesn’t really use the longer Em dash – you’ll generally only find mention of it in American grammar articles or in Victorian novels.
For consistency, follow these two simple rules:
An En dash can be used instead of brackets – like this – and is considered to be easier to read online than brackets. They’re more versatile than brackets too and can be used for a closing remark – like this, ending in a full stop, where brackets need closing with ‘)’.
Also see ‘Hyphens’
Date and time
Use this format:
Include the day , time and venue for forthcoming events, and when advertising an event for an international audience, such as an Online Open Day, state the time zone as well as the time. For example, 14:00-16:00 (BST) .
Don’t use ordinal indicators – the superscripted -st , -nd , -rd and -th following the day number. For example, write 15 January and not 15th January .
Direct, active language
Use an active voice when writing for the web. In active sentences:
Most sentences are active, but it doesn’t hurt to take the time to ensure you’re using an active voice at all times. This is what the structure of an active sentence looks like (followed by examples):
The professor | teaches | the students. |
The police | pursued | the criminals. |
The lions | ate | the trophy hunters. |
You should only really use the passive form:
In passive sentences, the thing receiving the action is the subject of the sentence and the thing doing the action is optionally included near the end of the sentence. The structure of a passive sentence looks like this (followed by passive versions of the examples above):
| ||
The students | are taught | by the professor. |
| ||
The criminals | were pursued | by the police. |
The trophy hunters | were eaten | by the lions. |
*This slight alteration of the example above shows you how passive voice can be used to make communications user-focused.
If used in a user-centric way, passive voice can make your sentences livelier, easier to read and generally more ‘human’. It also makes you naturally use more words like ‘you’, ‘we’ and ‘our’. It also helps users understand what our university is going to do for them and what they need to do for themselves.
E.G. for example
Don’t use E.G ., EG , e.g . or eg when writing web copy. It may seem counter-intuitive, but this abbreviation, along with I.E. , actually breaks the eye’s flow over the words. E.G. can also be read as ‘egg’ by screen readers.
Instead, always use for example , followed by a comma. For example, like that.
Also see ‘I.E.’.
Fewer or less
This is a funny one – in the strictest terms, use ‘ fewer ’ when you can count something , use ‘ less ’ when you can’t count something . However, descriptive grammarians – who look at how language is actually used – point out that this rule doesn’t correctly describe the most common usage of today or the past. For consistency, however, it’s best to stick to the following rules:
Forward slash
Don’t use forward slashes in titles or headings. Try to replace them with ‘and’ / ‘or’.
Make sure that when you do use them, there’s a space on both sides of the slash. For example, ‘see policy on office maintenance / repairs’. This helps copy to remain ‘dynamic’ – that is, it responds to the size of the screen the user is viewing the website on.
Should be used at the end of proper sentences but not with titles.
For use of full stops with lists, see ' Bulleted lists' and ' Numbered lists' .
When we’re writing for the web, more than in any other media, we need to be succinct. We read differently online. Simple fact. Online copy has to make the journey from the page to user comprehension, as short as possible . And that’s what grammar’s for.
So, while the rules of grammar may sometimes seem archaic or overly fussy, just remember, they’re there for a reason and that reason is to help your reader , not to make more work for you. Look at the examples below that involve the simple comma – arguably the easiest piece of punctuation yet, when omitted from a sentence, it can cause chaos:
There are specific sections for how to use the most common forms of grammar that you’re likely to use. If in doubt, look at the BBC Style Guide .
But, be aware that, as an academic organisation, some of our rules differ slightly from those presented by the BBC. Where we present a different way of presenting grammar, this document supersedes the BBC.
Also see ‘Apostrophes’
Also see ‘Dashes – em and en'
Also see ‘Punctuation’
Also see ‘Quotes’
Like all punctuation, hyphens are there for a reason. In their simplest form, they help the text make immediate sense – they shorten the journey from eye to understanding by removing ambiguity. Despite being frequently misused, hyphens play a vital role in succinct communication, as shown in this example:
| |
She never tips drivers
| She never tips cab drivers
|
They can be pretty tricky, however, so we’ll keep the rules simple to aid consistency.
Compound adjectives
An adjective is a word naming an attribute of a noun, such as sweet, red or technical. A compound adjective is a single adjective made up of more than one word. For example, two-seater or free-range . Note that free-range is a single attribute, made of two words, but joined by a hyphen.
So, the words in a compound adjective are often linked together with a hyphen (or hyphens) to show they are part of the same adjective.
However, they’re not used when part of the adjective is an adverb ending in -ly. For example, ‘ badly researched report’, ‘ severely wounded person’, ‘ newly cleaned car’.
We’d say Jim Smith is a father of two , but it’s father-of-two Jim Smith because in the second example, father-of-two is an attribute – a compound adjective – of Jim’s. Likewise, Jim Smith is 25 years old but 25-year-old Jim Smith .
Phrasal verbs
These are constructions such as build up , turn out , drive in , take over . Some need hyphens when they are used as nouns:
We use I.E. (ie, i.e.) to clarify a sentence but it’s not always well understood. And while terms like eg, ie and etc, are common, they make reading difficult for some.
Also, we have a high number of overseas visitors to our sites – anyone who didn’t grow up speaking English may not be familiar with terms like eg, ie and etc. Even those with high literacy levels can be thrown if they’re reading under stress or are in a hurry – like a lot of people are on the web.
As such, we don’t use I.E.
Instead, try writing sentences to avoid the need to use it. If that isn’t possible, use an alternative such as ‘meaning’ or ‘that is’.
Also see ‘E.G.’
Imperatives
This is any sentence that tells you to do something or not to do something – basically, to convey a command, a request or a forbiddance. They’re brilliant for giving instructions (firstly, turn off the electricity) and giving extra help (be careful not to touch any live wires).
Imperatives are excellent for conveying useful information in an easy-to-follow format, which is why you’ll find them in nearly all instruction manuals. As such, they’re a vital tool for web copy , as they let your users know quickly and easily what action they need to take to get what they want from your page.
Don’t be afraid to use simple, to-the-point language. This isn’t us ‘dumbing down’, it’s opening up – it helps your users get what they need from your content , whether that’s information, advice or instructions on actions they need to take.
Who’s your content addressing? Once you know that, ask yourself these questions:
Try answering them as if you’re writing an instruction manual addressed to your audience – this is a great, really simple way to create the basic structure of your page.
Indirect speech
Also called reported speech – this is a means of expressing the content of statements, questions or other utterances, without quoting them explicitly. For example, He said “I’m joining the panel” is direct speech, whereas He said that he was joining the panel is indirect speech.
More often than not, the tense you need to use will be common sense. There are some general rules, however, so if in doubt, use the guidelines below. At its most simple, the tense in which someone speaks often has to be changed in indirect speech to avoid ambiguity. What determines this is the tense used in introducing the indirect speech.
For example, imagine Professor Jordan says, “I am resigning” . He uses the present tense. If you introduce this with either the present tense ( “He says” ) or the perfect tense ( “He has said” ), then you should retain the present tense within the quotation – so, the text can say either Professor Jordan says he’s resigning or Professor Jordan has said he’s resigning .
If you opt for the past tense ( “He said” ), then you have to ‘knock back’ by one tense from that used in the original. For example, Professor Jordan said he was resigning . By the same rule, if Professor Jordan’s next words are “I saw the Dean on Tuesday” , then you can write either Professor Jordan says / has said he saw the Dean on Tuesday or Professor Jordan said he had seen the Dean on Tuesday .
With remarks looking to future events, the word ‘will’ survives into reported speech only if the introduction uses the present or perfect tense. For example, if Professor Jordan continues, “I will leave our university on Saturday” then this can become either Professor Jordan says he’ll leave our university on Saturday or Professor Jordan has said he’ll leave our university on Saturday . But if you use the past tense as an introduction, then ‘will’ becomes ‘would’. For example, Professor Jordan said he would leave our university on Saturday .
Also see ‘Quotation marks’
Job titles, course titles and qualifications
Use academic titles whenever appropriate, remembering that it should be Dr with no full stop and Professor written in full, never abbreviated. Vice Chancellor and Deputy Vice Chancellor are not hyphenated.
The exception to this is for feature articles where first name use may be more appropriate.
Quote the course title in full, for example, MSc Landscape Architecture or BSc (Hons) Architecture . When referring to an area or sector, lower case should be used, for example, studying a course in the area of landscape architecture .
Acronyms should initially be written in full, with the acronym only following in brackets if it is to be repeated later in the text. For example, The Arts and Humanities Research Council (AHRC) .
Avoid jargon and university-speak.
Sometimes terms that are specific to our university, such as The Office for Students, cannot be avoided. Write these terms out in full the first time they are used.
See also ‘Acronyms’
Language – direct, active
Language - passive voice (as a contrast to active, direct)
Miscellaneous
Numbered lists
Use a numbered list for items that must be in a specific order, such as when you’re explaining instructions that need to be performed in sequence, or a timeline of events. Use a bulleted list for items that do not have to be in a specific order.
Always use sentence case for numbered lists – so, start each number with an initial capital letter followed by lower case. Each item in a numbered list should have a full stop at the end – it’s part of a unified paragraph that’s been broken down purely to make steps in a task easier to follow. It’s also partly to drive home the difference between bullets and numbered lists – consistency and using the right tools for the right job are vital to making it easy for users to use the pages on our site.
Numbers between one and nine should be written as words, numbers 10 and above as numerals. For example, ‘ seven, eight, nine, 10, 11 ’. Never start a sentence with a numeral, for example, 23 June is…
When writing one thousand in numerals, a comma should be used, for example, ‘ 1,000 ’.
When writing percentages use ‘ % ’ rather than ‘ per cent ’.
Always use the Leeds 0113 code with telephone numbers. When using the international code, the format should be: +44 (0)113 812 0000 . For UK only audiences, please use the following format: 0113 812 0000 .
When you’re writing about Leeds Beckett University , use the phrase ‘ our university ’ rather than saying ‘ the university’. Note that ‘university’, when used in this way, is lower case.
One permissible exception to this rule is for news copy and press releases intended for use by journalists, when it is permitted to use ‘the university’ rather than ‘our university’.
Our university’s name should be written as Leeds Beckett University, not Leeds Beckett, Beckett or Beckett University . Where an audience commands it or space is restricted (such as Twitter) common sense should be applied. For example, when tweeting about our institution, it is permissible to abbreviate the name of our university to Leeds Beckett or LBU.
School titles should be accurate and used in full wherever possible:
Punctuation
When we’re writing for the web, more than in any other media, we need to be succinct. We read differently online. Simple fact. Online copy has to make the journey from the page to user comprehension, as short as possible . And that’s what punctuation’s for.
Punctuation is there for a reason and that reason is to help your reader.
Also see ‘Em dashes and En dashes’
Also see ‘Grammar’
Quotation marks
Quotation marks are used for direct speech – always use double quotation marks when quoting someone, for example, “I love grammar,” said Professor Jordan .
Use single quotation marks for quotes within quotes, for example, “When the student representative said, ‘We love grammar too’, it made me happy,” Professor Jordan told the panel .
Each section of direct speech ends with a punctuation mark. If there’s no reporting clause (where you tell the reader who said the quote, for example, ‘said Professor Jordan’), then the punctuation mark is likely to be a full stop, question mark or exclamation mark. For example, “It’s a great day for our university.”
Notice that punctuation marks are included inside the speech marks.
If there is a reporting clause , use a comma before the final speech marks. For example, “I think this really puts Leeds Beckett University on the map,” said Professor Jordan . Again, the punctuation marks are included inside the speech marks.
Also see ‘Indirect speech’
Reported speech
See ‘Indirect speech’
Singular and plural
Treat collective nouns – universities, the public, companies, governments and other bodies – as singular. For example, Leeds Beckett is going to… rather than, Leeds Beckett are going to…
There are some exceptions:
Some words remain the same even as plurals, such as aircraft , cannon , sheep and fish – although you would use fishes when referring to different kinds of fish. For example, He studied freshwater fishes of the UK .
Be careful with some words that are plural but often mistakenly used as singular:
If in doubt, use the first version offered by the Oxford English Dictionary .
Use just one space between sentences – there should never be more than one space in succession in online text, not even after a full stop.
As a general rule, refer to the Oxford English Dictionary . Where options are given, always choose the first use . Hence, say:
Two exceptions…
Firstly, always use ‘. ..ise ’ rather than ‘ ...ize ’ – the former is British, the latter is American. For example, recognise instead of ‘ recognize ’, specialise instead of ‘specialize’.
Secondly, never use ‘x’ in the middle of a word where there’s an alternative spelling of ‘ct’. For example, inflection instead of ‘inflexion’, reflection instead of ‘reflexion’, connection instead of ‘connexion’.
In the cases below, where there’s more than one spelling, use:
Split infinitives
A split infinitive is created by placing an adverb, or adverbial phrase, between the to and the verb. For example, to boldly go, to casually walk, to gently push.
Split infinitives have been widely condemned in school classrooms, but they’re commonly used in writing of all kinds. As such, they aren’t banned .
Tautologies
A tautology is a phrase or expression in which the same thing is said twice in different words. Don’t use them – they’re considered to be a fault of style.
Common examples include:
Advance warning | Fixed phone line | Pre-planned |
Anti-government rebel forces | Local resident | ;Sharia law (Sharia means Islamic religious law) |
Armed gunmen | Mutual co-operation | Universal panacea |
Crew members | Past history | Weather conditions |
Exact replica | Pre-conditions |
That / which
As a general rule, ‘ that ’ defines, and ‘ which ’ informs.
What does that actually mean?
So, in the sentence, “The house that Jack built is to be knocked down” , the phrase “that Jack built” is included to differentiate his house from a group of houses.
Imagine four houses – one built by Jack, and one each by Jill, the Three Little Pigs and Wimpey. Of those four houses, only one is to be knocked down – the house that Jack built. ‘That’, in this sentence, defines which house we are talking about – which of the four houses will be knocked down.
In comparison, “The house, which Jack built, is to be knocked down” , assumes we know exactly which house we’re talking about. The fact that Jack was the builder is the new information. So, the phrase, “which Jack built” , gives us additional information – it informs.
Times and dates
Titles and headers
Titles and headers within the body copy of a page are all in sentence case, Not First Word Capitalised or ALL IN CAPITALS.
Where it’s appropriate to use capitalisation in titles and headers, this has already been built into the content management system (CMS) of our website. So, when adding titles, headings and subheadings, always apply sentence case.
This aids accessibility and readability. It’s also less jarring for people who didn’t grow up speaking English.
See our Accessibility guide for more information.
Underlining
Because underlining is sometimes used to indicate links – either to an internal destination within the same website or an external site – text should never be underlined on a web page or in a document that is uploaded to a website. This helps to avoid confusion for the user.
Units of measurement
We should use both imperial and metric measures in most stories. Context will usually decide which measure comes first, but if the first figure is part of a quote it should be retained, with a conversion in brackets immediately afterwards.
Where instantly recognisable abbreviations exist, these should be used throughout, even at first reference. For example, don’t write the words ‘metre’, ‘kilometre’ out in full. Use the abbreviations m and km .
A nanometre is one thousand millionth of a metre. Spell it out in full at first reference, then trim to nm, with the accompanying number expressed as digits, for example, 6nm, 52nm.
For weights , use grams, kilograms and tonnes (not the imperial ton).
For volumes , use litres – note that ‘litres’ is not abbreviated , because ‘l’ looks like a number one.
University events, students and graduates
Use an upper-case first letter for event titles, for example, Open Days and Graduation 2021 .
The terms undergraduate, graduation, postgraduate and international aren’t capitalised, unless they are part of an event title, for example, Undergraduate Open Day .
The use of UG and PG is acceptable for internal use only .
Also see ‘Alumni’
For wireless technologies - lower case and hyphenated. W capitalised in title case and sentence commencement.
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Downloads. Quick Guide to Essay Writing. A quick guide to essay writing exploring the reasons why tutors ask students to write essays. Quick Guide to Essay Writing (PDF 2.09 MB) Download. The Library is transforming student study with state-of-the-art learning spaces where knowledge is shared and new skills learnt with our Skills@Library service.
eception, Level 1 of Laidlaw LibraryIncludes academic writing, grammar and vocabulary, communication and presentation skills, cr. ical thinking and exam study skills.Caters specifically for undergraduates, postgraduates a. tyExamples adapted from student workEssay title: Discuss the challenges faced by journalists in seeking the truth and ...
Structure your work. The introduction. Main body. Build your argument. The conclusion. Once you have a plan for your writing, you can use this plan to create the structure of your writing. Structured writing has a beginning, middle and an end, and uses focussed paragraphs to develop the argument.
The examples are from published academic work from a wide variety of disciplines and you can read each item online using the reference provided. Select a paragraph type to learn more. Synthesising. Giving context or explanation. Using sources as evidence. Introductory paragraphs. Demonstrating your position. Concluding paragraphs.
Academic writing is clear, focussed, structured and supported by relevant evidence and references. Whilst academic writing requires a formal tone and style, it does not require the use of complex, long sentences and complicated vocabulary. It should present an argument in a logical manner and should be easy to follow using clear and concise ...
Your personal statement is your chance to stand out from the crowd. It is unique and individual to you, but some things to include are: Enthusiasm and motivation - your passion for the course should be clear and relate to you and your experiences (eg projects, field trips or experiences at school that sparked your interest in your subject ...
Overview. An essay is a piece of academic writing that answers a question or explores one specific topic. Essays are the most common form of assessment in universities. You will be expected to build an argument based on evidence gathered from information sources. Essays tend to have three main parts: the introduction, main body and conclusion.
Study skills. Our range of interactive study skill workshops are designed to support the development of students' study skills for exam success. Our programme provides tools and techniques for students to prepare for exams and supports the student journey from further education to university study. The following sessions are listed in order ...
Understand what referencing is and how you should use it in your academic work. Find out what your School's referencing style is. Learn how to cite and reference your work according to the recommended styles Leeds Harvard, Leeds Numeric, MHRA and others. See what software and tools are available to help you with referencing your work.
Your personal statement. As part of your application to Leeds, you'll be asked to submit a personal statement of around 4,000 characters. This is a great opportunity to show that you have the passion, drive, and imagination to study with us. Follow these tips to find out what makes a great personal statement - you can find more information ...
3.2c Group Work. If you are working in a group but are expected to submit an individual piece of work, then the coursework you submit must be your own work, even if the group shares the data or ideas obtained as part of a team. Copying or paraphrasing another student's work constitutes plagiarism.
The Guide to the thesis examination process for students (which includes the thesis format requirements)
Reports use clear and concise language, which can differ considerably from essay writing. They are often broken down in to sections, which each have their own headings and sub-headings. These sections may include bullet points or numbering as well as more structured sentences. Paragraphs are usually shorter in a report than in an essay.
Style guide (A-L) This style guide is designed to help us produce consistent, clear and professional printed or online communications across the University. Refer to the Guardian and Observer style guide and BBC News style guide for issues not covered here. For grammar advice, check the Lexico website. The University's Equality Policy Unit ...
Please see the Guide to the thesis submission process on the Research student guidance page of the For Students website for more information on the processes. To complete the thesis submission, you should upload a PDF copy of your thesis to GRAD. You are also able to upload a Covid-19 impact statement, which discusses any impacts of Covid-19 on ...
Excellent essays. Written By. Library and Student Services. Published on 26 Oct 2023. Often, if you don't know what to write, it's because you need to spend more time thinking about it. The best way to do this is to use a planning strategy. There are many out there, from bullet points to mind maps and flow charts.
Dissertation examples. Listed below are some of the best examples of research projects and dissertations from undergraduate and taught postgraduate students at the University of Leeds We have not been able to gather examples from all schools. The module requirements for research projects may have changed since these examples were written.
The MA in Creative Writing covers a range of literary forms, including poetry, fiction and creative nonfiction genres. The course develops your skills as a creative practitioner. It also explores the history, generic conventions and experimental possibilities of creative literary forms. Through the Creative Writing core module you will learn ...
Forms, Guidance and Coversheets. At different stages of the student journey you may need to download coversheets, complete forms or read through guidance. If you can't find the form you are looking for below, please contact: [email protected].
I appreciate the way your essay flows logically from one section to the next. Comment 1 I appreciate the clear parallel structures in your chapters. PAGE 23 Good PAGE 24 Good specifics! The in-depth detail that you have given here is appropriate for this important topic. PAGE 25 Good summary of study/evidence
Margins along all sides of the document (left, right, top and bottom) should not be less than 2.5cm (25mm). For reference, the "normal" margins setting on a Microsoft Word document is 2.54cm on all sides - this is acceptable. All pages of text and appendices in your dissertation should be numbered consecutively.
Coursework is a piece of work or activity completed outside of formal timetabled sessions. This may include essays, projects, reports and online assessment. The format of the coursework as well as the deadline to submit or complete will be confirmed by the school. Students must complete a Statement of Academic Integrity for all assessment ...
A hyphen (-) is a punctuation mark that's used to join words or parts of words, for example, . It's not interchangeable with other types of dashes. A dash is longer than a hyphen and is commonly used to indicate a range or a pause. The most common types of dashes are the En dash (-) and the Em dash (—).