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The Zoom platform helps bring more of WBD’s award-winning entertainment to your devices.

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For a high-octane team like Oracle Red Bull Racing, milliseconds can be the difference between winning and losing. Fast, easy communication is key — that’s why they chose Zoom.

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Zoom : Case Study

Business case study series.

Zoom: A Comprehensive Business Case Study

1. introduction.

Zoom Video Communications, Inc., commonly known as Zoom, has become a dominant player in the video conferencing industry, especially notable during the COVID-19 pandemic. This case study examines Zoom's business model, market strategies, technological innovation, financial performance, challenges, and future prospects.

2. Company Overview

Founder : Eric Yuan

Founded : 2011

Headquarters : San Jose, California, USA

Industry : Technology, specifically video communications

Core Products : Zoom Meetings, Zoom Video Webinars, Zoom Rooms, Zoom Phone, and Zoom Chat

3. Business Model

Zoom operates a freemium model, offering basic services for free with advanced features available through subscription plans.

Revenue Streams :

Subscriptions : Fees for Zoom Pro, Business, and Enterprise plans.

Hardware Sales : Zoom Rooms hardware systems and accessories.

Add-Ons : Additional features like large meeting add-ons, Zoom Phone, and webinar hosting.

Cost Structure :

R&D : Significant investment in research and development to maintain and enhance platform capabilities.

Infrastructure : Costs associated with data centers, cloud services, and bandwidth.

Sales and Marketing : Expenses related to customer acquisition and brand promotion.

Customer Support : Providing robust support for a global user base.

4. Market Analysis

Market Size : The global video conferencing market was valued at approximately $9.2 billion in 2020 and is expected to grow significantly.

Consumer Behavior : Increasing demand for remote work solutions, online education, telehealth, and virtual social interactions.

Geographical Trends : High adoption in North America and Europe, with growing usage in Asia-Pacific and Latin America.

5. Competitive Landscape

Major Competitors : Microsoft Teams, Google Meet, Cisco Webex, GoToMeeting, and Skype.

Key Differentiators :

Ease of Use : User-friendly interface and seamless experience.

Reliability : High-quality video and audio with minimal disruptions.

Scalability : Ability to handle large-scale meetings and webinars.

Integration : Compatibility with various third-party applications and hardware.

6. Strategic Initiatives

Technological innovation.

Cloud-Native Architecture : Built on a scalable and reliable cloud infrastructure.

AI and Machine Learning : Enhanced features like background noise suppression, virtual backgrounds, and real-time transcription.

Security Enhancements : End-to-end encryption and advanced security measures to protect user data.

Market Penetration

Freemium Model : Attracting a large user base with free offerings and converting users to paid plans.

Enterprise Solutions : Customizable solutions for businesses, educational institutions, and healthcare providers.

Global Expansion : Expanding presence in international markets through localized services and strategic partnerships.

Customer Engagement

Community Building : Hosting webinars, virtual events, and user conferences to engage with customers.

Customer Support : Providing extensive support resources, including tutorials, FAQs, and live support.

7. Financial Analysis

Revenue Growth : Exponential growth, especially during the COVID-19 pandemic, with significant increases in paid subscriptions.

Profit Margins : Strong profit margins due to high subscription revenue and efficient cost management.

Stock Performance : Robust stock performance with a high market valuation, reflecting investor confidence.

8. Challenges

Security Concerns : Addressing issues related to “Zoombombing” and data privacy.

Market Competition : Intense competition from established tech giants with integrated communication platforms.

User Retention : Maintaining user engagement and retention post-pandemic.

Technological Dependence : Reliance on third-party cloud services and data centers.

9. Future Prospects

Product Diversification : Expanding product offerings in the areas of AI-driven analytics, virtual reality meetings, and enhanced collaboration tools.

Sustainability Initiatives : Implementing eco-friendly practices in operations and promoting remote work to reduce carbon footprints.

Strategic Partnerships : Forming alliances with other tech companies and industry leaders to enhance service offerings and expand market reach.

Innovation and R&D : Continued investment in cutting-edge technologies to stay ahead of competitors and meet evolving customer needs.

10. SWOT Analysis

Strong Brand Recognition : Widely recognized and trusted brand.

High-Quality Service : Reliable and scalable platform with advanced features.

Large User Base : Extensive global user base due to the freemium model.

Technological Innovation : Continuous investment in R&D and new technologies.

Security Vulnerabilities : Past issues with security and privacy concerns.

High Dependence on Subscriptions : Revenue primarily driven by subscription fees.

Reliance on Third-Party Services : Dependence on cloud service providers for infrastructure.

Opportunities

Market Expansion : Growth potential in emerging markets and new industry segments.

Product Diversification : Opportunities to expand into related areas such as telehealth and virtual events.

Strategic Partnerships : Potential for alliances to enhance offerings and market reach.

Intense Competition : Competition from established players and new entrants.

Regulatory Challenges : Compliance with global data protection and privacy regulations.

Technological Disruptions : Rapid technological changes and potential for new disruptive technologies.

11. Strategic Recommendations

Enhance Security : Continue to strengthen security measures to protect user data and maintain trust.

Expand Product Line : Diversify product offerings to include new features and services catering to different market needs.

Strengthen Customer Relationships : Invest in customer support and engagement to improve retention and loyalty.

Explore New Markets : Focus on international expansion and penetration into emerging markets.

Sustainability Focus : Implement and promote sustainable practices within the organization and through product offerings.

12. Conclusion

Zoom has successfully established itself as a leader in the video conferencing industry through its innovative business model, high-quality service, and strategic market penetration. By continuing to focus on security, product diversification, and global expansion, Zoom can sustain its competitive advantage and drive long-term growth. Addressing challenges related to market competition, user retention, and technological dependence will be crucial for maintaining its leadership position in the rapidly evolving digital communication landscape.

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Zoom Case Study (Medium) : Click Here Eric Yuan Life Story (Wikipedia) : Click Here Eric Yuan LinkedIn : Click Here Eric Yuan & family (Forbes) : Click Here Zoom’s Youtube Channel : Click Here Download the Zoom app : Click Here Check out Zoom’s Website : Click Here Zoom Live Stock price (CNBC) : Click Here How Zoom is helping to create a hybrid mode of work (CNBC) : Click Here How Zoom conquered Video Conferencing (Forbes) : Click Here Zoom vs Google Meet vs Microsoft Teams Compared : Click Here Why Zoom is not Doomed yet? (NIH) : Click Here How Virtual we want our future to be (Zoom) : Click Here

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Zoom: Cultivating Human Connection in a Digital World

In the 2020 COVID-19 pandemic, millions of people turned to the Zoom digital communication platform each day to connect with colleagues, friends, and family. Collaboration has always been key to human survival, and Zoom offered a digitized human experience that let people continue to build their business and, equally importantly, connect with each other with trust, humor, and love despite the sudden closure of businesses, offices, and schools as communities went into pandemic lockdowns.

Founded in 2011, Zoom grew from an idea for sustaining founder Eric Yuan’s long-distance relationship to become the top player in the digital communications arena in 2020, with nearly a 45 percent share of the increasingly competitive video communications market and 350 million daily meeting participants worldwide. The case study explores the founding principles of Zoom, and its reliance on a cornerstone of developing and nurturing trust—both with its customers as well as internally, with its own workforce. That also meant dealing with missteps frankly in the pursuit of frictionless service as demand for Zoom conferences rose dramatically during the 2020 pandemic.

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Digital Innovation and Transformation

Mba student perspectives.

• Assignments
• Assignment: Digital Winners during the…

How Zoom Won the Pandemic

Zoom is an unambiguous winner in the COVID-19 era. This blog post dives into why Zoom succeeded while its competitors stumbled, how zoom creates and captures value, and what the future may hold for this software company.

When was the last time you ZOOMed into a meeting and thought, god I miss people? Zoom Video Conferencing, or just “Zoom” for short, is one of the most unambiguous winners of this pandemic. We’ve all used it, and the company’s share price reflects this, with more than a 500% increase at its peak, from the mid-march pre pandemic numbers. Figure 1 below shows Zoom’s stratospheric rise over the past year.

Figure 1- Zoom share price history.

Although digital teleconferencing is self-evidently a powerful safety and productivity tool during a pandemic where human contact can lead to infection or death, what is less clear is why zoom specifically succeeded so emphatically. For example, Skype, a competing video conferencing platform owned by Microsoft, was the incumbent player. Comedian Hasan Minhaj said it best in his Netflix comedy show:

“By the way Skype, how did you drop the ball here? This was your moment! You had a 17-year head start, and Zoom ate your lunch in two weeks. You’re a verb no one does! Your friend will be like, “Let me Skype you….. Cool send me the Zoom link”

Pathways to a Just Digital Future

-Hasan Minhaj ,Patriot Act, Volume 6, What happens if you Can’t Pay Rent?

Skype’s fall from grace is mostly linked to the company’s mismanagement since Microsoft’s acquisition in 2011, however, the essence of the issue came down to the product’s ease of use, and quality [1]. Whereas Skype focused on adding features more akin to Snapchat, rather than focusing on the core capability of video conferencing, Zoom’s developers were focused on creating the best possible video conferencing tool. Zoom’s slicker, easier to use, and generally higher quality/more stable product is why it was able to take the video conferencing crown [2].

We’ve established that the core product capabilities are superior, but how exactly does zoom create and capture value? Let’s start with how the product/service generates value for its customers. The ease of use of the platform is as simple as a few clicks. Everyone from children, to baby boom grandparents find the user interface to be seamless and easy. Furthermore, the platform allows for easy group meetings with video tiles arranged in a visually pleasing way, the ability to take polls, ask questions, raise hands, write on a digital whiteboard, and even react with emojis. These features allow digital meetings to run smoothly and efficiently on stable platform. Now let’s look at how Zoom makes money.

Zoom uses a Freemium and Software as a Service (SaaS) business model where businesses and organizations like HBS, pay a periodic subscription fee to give them access to more advanced features like hosting longer and larger meeting which is critical for longer business meetings or academic settings[3]. The free version allows user to get to know and use the product before committing. The 45 minute maximum meeting times  in the free version and limits on the number of participants quickly becomes a constraint , thus enabling  Zoom to convert many free users into paying users. This was in stark contrast to Evernote, another freemium company who gave too much away in their free version.

As vaccines are rolled out globally, the end of the pandemic appears to be within sight as we round the corner, however, Zoom is uniquely well positioned to continue to grow and capture value for two primary reasons.

Firstly, the cat is out of the bag. Knowledge workers around the world have been working from home for almost a year, and while many miss the office, a sizable fraction have never been happier, especially people who had long commutes. The pandemic forced companies to digitize far more quickly then they would have otherwise with a Mckinsey survey indicating that “…companies acted 20 to 25 times faster than expected. In the case of remote working, respondents actually say their companies moved 40 times more quickly than they thought possible before the pandemic.[4]”  Employers will be hard pressed to return their workers to full time in person work, the likely long term trend is for more employee choice in terms of where they will work [5].

Secondly, the company’s brand awareness has spiked since the pandemic has hit, and the company has developed a lot of Goodwill with its customers. As mentioned before, Skype has been dethroned. Figure 2 below shows Zoom’s absolute dominance in terms of google search trends when compared to other major players in the video conferencing space. The google search trends can be used as a barometer for brand awareness.

Figure 2- Google search trends for major video conferencing products.

In conclusion, Zoom’s focus on creating the best video conferencing product, combined with a complimentary business model and strong societal trends uniquely positions the company to continue to generate huge shareholder value, while helping businesses, schools, and other organizations continue their operations regardless of status of the pandemic.

[1] Kingsley-Hughes, Adrian. 2021. “Why Are We All Zooming And Not Skyping? | Zdnet”.  Zdnet . https://www.zdnet.com/article/why-are-we-all-zooming-and-not-skyping/.

[2] Stokel-Walker, Chris. 2021. “How Skype Lost Its Crown To Zoom”.  WIRED UK . https://www.wired.co.uk/article/skype-coronavirus-pandemic.

[3] “The Zoom Business Model – How Does Zoom Make Money?”. 2021.  Productmint . https://productmint.com/the-zoom-business-model-how-does-zoom-make-money/#:~:text=The%20business%20model%20of%20Zoom,due%20to%20its%20product’s%20superiority.

[4] “How COVID-19 Has Pushed Companies Over The Technology Tipping Point—And Transformed Business Forever”. 2021.  Mckinsey . https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever.

[5] “Reimagining The Office And Work Life After COVID-19”. 2021.  Mckinsey . https://www.mckinsey.com/business-functions/organization/our-insights/reimagining-the-office-and-work-life-after-covid-19.

Student comments on How Zoom Won the Pandemic

The question of “why Zoom” has been really interesting to me during this pandemic. It seems like Microsoft had such a clear advantage with Skype, and even Cisco with Webex seems to have had a better starting point than Zoom. These were acquisitions made for $8.5B and $3.2B respectively, so it seemed like both Microsoft and Cisco were willing to make substantial investments in video conferencing. I have periodically checked to see what the drivers were of Zoom’s success over competitors, waiting to see a behind the scenes look into some brilliant marketing or distribution channels, but it really just seems to come down to Zoom having a better technological product! In particular, what seems to have set them up for success was not just ease of use, but more specifically ease of access. In a global pandemic with tons of new users looking for any solution, having a one-click solution that doesn’t require an account became a real advantage. To me, the success of Zoom really does feel like an argument for specialization and focus over corporate synergies and investment dollars.

As Zoom was becoming a household name at the onset of the pandemic, the company was also grappling with a class action lawsuit that many users are blissfully unaware of. Zoom was quietly sending user data with Facebook, even for Zoom users who do not have a Facebook account, in violation of California’s Consumer Privacy Act. Zoom allegedly removed the data-sharing feature in newer versions of the app, but questions into the company’s use of data remain. When companies in the technology arena grow as quickly as Zoom has, typically privacy, data responsibility, and security suffer. I think it is important that we continue to keep an eye on Zoom’s privacy policies and data usage because, to your point, the use-cases for this app are expanding from business meetings and academic and into private social meet-ups and more.

Read the full complaint here: https://www.cyberscoop.com/zoom-lawsuit-facebook-california-privacy-ccpa/

At the beginning of that crazy year, I personally do not even remember how I downloaded and started using Zoom. I do not even remember what occasion made me download it. Now I realize that it was so smooth and organic, any other use of tools (Teams, Google) seems like an exception, whereas Zoom becomes a standard tool for communications. However, I would love to have more filtering features (like blurring) in Zoom but maybe I am just a bad lazy non-educated user. 🙂

Very helpful analysis of the video conferencing platform that we all used almost every day since March 2020! I’m very interested in seeing how Zoom will position after the pandemic, for example I’m curious to see whether it will add extra features aimed at improving internal communication or task coordination within organizations, similar to Microsoft Team or Trello.

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Zoom saves 133 work weeks per year with Asana

Automation efficiencies.

Save 133 work weeks per year through efficiencies in automation, process standardization, and reduced context switching

Team visibility

Connect technical and business teams’ work in one platform

90% program adoption

Achieved over 90% adoption of IT’s Bring Your Own Device program

At the start of the COVID-19 pandemic, everyone from businesses to prime ministers signed up for a Zoom account. The leading communications provider connects millions of companies, friends, and families with video, voice, chat, and content sharing tools. And for businesses in particular, video conferencing plays a starring role when they can’t meet with customers in person and teams can’t physically work side by side.

Zoom grew from just over 2400 employees in January 2020 to more than 5700 global employees as of June 2021 and the Business Services & IT department keeps them all connected. Gregory Daniels, Senior Manager for Technology Program Management, leads a team that focuses on IT project and program management. They oversee systems changes and deployments such as Zoom’s Okta rollout and the companywide Bring Your Own Device program. These global initiatives, with budgets in the millions of dollars, affect just about everyone at the company.

Greg has also worked to develop Zoom’s project management culture, but when he joined, teams were struggling to collaborate in a mix of spreadsheets, emails, and work management platforms. The mishmash just wasn’t working:

Engineering and development teams used Jira, but marketing and sales teams didn’t, making visibility into upcoming feature releases difficult.

Some teams fielded work requests from all directions, which made it difficult to scope and prioritize inbound projects.

Status updates for executives were presented in a slide deck that teams manually updated in a tedious process.

Zoom’s workforce needed a more effective way to communicate as the company scaled up.

As Zoom grew, we wanted a standard view of everything going on so we could prioritize work and make business decisions. We needed visibility, accountability, consistency in how work gets done, and knowledge sharing across teams.”

A solution to bridge technical teams and business teams

Greg and his IT colleagues began to evaluate work management platforms. A top priority was to unite Zoom’s technical and business teams to eliminate those last-minute launch scrambles. They needed a platform that had a Jira integration, and that was flexible enough to accommodate different workflows from different departments.

It was clear that Asana is the market leader in work management, and we wanted to have that business relationship.”

Rollout: teaching people to manage projects the Zoom way

IT rolled out Asana to five departments initially, and as managers brought projects into the platform, their teammates followed. More and more groups came on board as they saw the value of centralizing work, with one easy-to-share link to an Asana project that contains everything. IT also achieved leadership buy-in by moving monthly business reviews into Asana.

Greg says, “Once we made Asana official, the pent-up demand for a work management tool spilled over and we saw many more people using it over time.” Zoom’s time savings from working in Asana grew 200% year over year as adoption increased.

Greg’s team used the Asana rollout to teach people general organizational skills and the “Zoom way” of getting things done. “Asana is our classroom to help people learn a new way to manage projects,” he says. “We use it to teach fundamental project management skills and how to work in a repeatable, scalable way to achieve results.”

Today, Zoom has a few Asana experts in each department who train new employees on their group’s workflows, while Greg’s team is available for additional training and complex project design. They often show off the Security team’s Asana setup as an example of how to structure  Portfolios , and standardize projects.

How technical and non-technical teams work together in Asana

Departments across Zoom use Asana as a source of truth.

The engineering-business connection  Engineering teams manage day-to-day tasks in Jira, synced to Asana, so they don’t need to update marketing on every little release. “It has completely unscrambled the scramble for us,” says Greg.

Marketing  The globally distributed marketing team uses Asana to plan campaigns and events, as well as to manage inbound requests from other teams at Zoom.

Business Services & IT  IT uses Asana for global rollouts and systems changes, such as the Bring Your Own Device program, which achieved 90%-plus enrollment. “Asana made change management easy,” Greg says. “We could track every tiny subtask needed to help Zoom employees understand the program. There was too much going on for a spreadsheet to be effective.”

Security  The Security team uses Asana to keep their projects up-to-date in real time, so everyone can see their status. This is vital for the team’s large technical implementations and enterprise-wide rollouts, which can involve up to 20 collaborators and many more stakeholders. The team uses Portfolios to organize continuous large-scale initiatives and  nested Portfolios  for projects within them.

When you're moving this fast as an organization, it’s important to be on the same page and have a centralized tool to hold people accountable.”

Teams rely on a standard set of Asana features but use them flexibly to match their processes.

Projects  are the source of truth, and  Project Overviews  provide context about goals, scope, time, and cost, so that nobody needs to ask the project manager.

Portfolios  group projects by their program, clarify team workloads and bandwidth, and let managers monitor status in one view.

Integrations  such as  Jira Cloud  connect technical and business teams. The  Zoom  integration lets meeting attendees take notes in an Asana task within a Zoom meeting. The  Zapier  integration helps automate steps in workflows, while the  Google Drive  integration connects files to the projects they belong to.

Forms  help teams collect inbound requests from internal sources in one channel. For example, the content creation team in Sales Ops Enablement collects all information upfront in their standard  Asana Form . Greg says, “It was process enforcement from day one. They share a form link, receive a secure request, scope, and provide a deadline estimate.”

They can quickly iterate on their process by changing fields in the Asana form. Zoom employees submit nearly 900 forms per month, and the efficiencies created save the company an estimated 335 days of work per year.

Templates  provide a jumping-off point for new projects, saving time and ensuring no steps are forgotten. “If I’m using an Asana template," says Greg, “an hour of project planning becomes just fifteen or twenty minutes. An hour-long kickoff meeting gets cut in half. The time savings are substantial.”

Zoom saves 667 work days per year

Today, Zoom saves an estimated 667 work days per year with Asana features like forms, comments, templates, and more. That’s more than two years of typical 40-hour workweeks.

Some teams have ditched manual executive slide deck updates, instead using Porfolios to give leaders a 30,000-foot view of all initiatives. It’s also easy to spot when groups are working on similar projects, so they can consolidate work and rally their efforts.

The  Anatomy of Work Index  found that this duplication is common, and knowledge workers are spending 13% of their time on work that’s already been completed. The issue becomes more likely when an employee uses many apps to get things done. But for Zoom, a central home for projects shines a light on redundancies.

When all schedules, tasks, and communications are in one place, remote collaboration is easier.

Organization and discipline helps companies scale

As Zoom’s project management capabilities continue to grow, more groups like Greg’s are emerging around the company. They continue to champion and innovate on the Zoom way to get things done, helping everyone execute quickly and at scale.

When employees work together in Asana, Zoom closes the distance between its teams—just as their products help close the distance between colleagues, loved ones, and even prime ministers.

Scaling is about empowering our individuals to use Asana without project managers as the gatekeepers. We like to keep things very flexible, with enough guidelines so people can create their own projects.”

Read related customer stories

iCHEF supercharge productivity and collaboration with Asana

Sophos' corporate marketing supports 1,000+ events a year with Asana

Spotify teams drive programs forward with Asana

Figma’s product team reduced meeting time by 50% with Asana

Get connected and scale your work

Empower your entire organization to do their best work with Asana.

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Zoom Video Communications vs. Microsoft Teams

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Zoom: A case study

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Point-of-Sale Software Provider Appetize Consolidates Video & Phone for Seamless User Experience

Appetize built its communications ecosystem using Zoom Meetings, Zoom Rooms, and Zoom Phone to scale growth and maximize productivity.

Founded: 2011

Headquarters: Los Angeles, California

Industry: Technology

Challenges: Lack of updates and agility with legacy video/ phone provider, increased costs of on-premises phone system

Solutions: Zoom Meetings, Zoom Phone, Zoom Rooms

Business Benefits: More frequent updates to platform, consolidated user experience, reduced costs

We are constantly running Zoom all the time. We use it for communication inside the organization, we use it to communicate with outside client sales, our vendors, and our partners. Zoom really is the ecosystem we utilize for communication.

Quinton Myers

As a leading enterprise cloud point-of-sale (POS) and management platform for food & beverage and retail clients, Appetize has brought the efficiency of the digital age to the dining and shopping experience. Founded in 2011, Los Angeles-based Appetize provides POS technology for some of the world’s highest-volume businesses, including theme parks, sports and entertainment venues, convention centers, travel and leisure sites, and restaurant chains.

Rapid expansion demands scalable communications

Appetize has been rapidly expanding as it enters new verticals and grows its team to meet the increased demand for its POS software. With such rapid growth, Appetize needed a communications system that could scale with the company while meeting the needs of its workforce.

Although Appetize had an array of communications solutions in place, its legacy provider couldn’t offer the constant support and updates that Appetize required to maximize productivity and drive sales.

“Originally, we were using a Zoom competitor for both video conferencing and our phone solution,” said Quinton Myers, Director of Client Services at Appetize. “But they were always a bit late to update their technology, and we needed them to more aggressively provide those updates.”

Appetize’s phone solution also came with extra costs, but those costs didn’t provide Appetize with any additional capabilities.

“All of our employees have cell phones,” Myers said. “With our previous provider, we were paying for their phones and also employee cell phones, but there was no need to have those phones alongside the mobile phone. It just didn’t make sense from a budgetary standpoint.”

The move to Zoom Meetings, Zoom Phone

After learning its legacy provider’s video solution was powered by Zoom, Myers and his teams decided to eliminate the middleman and work directly with Zoom for video. With its user-friendly interface and interoperability with other applications, Zoom offered a more consistent and seamless user experience.

“We found out that the provider we were using was white-labeling Zoom’s video technology, and we wanted a more direct relationship with our video conferencing provider, so we switched to Zoom,” Myers said. “Zoom integrates with all of our applications — Slack, Zendesk … it even has a Google Chrome extension and integrates with Gmail. The functionality and usability of the platform really make the user experience seamless.”

And when Zoom launched its own telephony product, migrating to Zoom Phone was an easy call for Appetize. “We had some employees using another provider for video and phone, while others were using Zoom,” Myers said. “So consolidating our video and phone solutions into one platform just made sense.”

Myers said Appetize also saved money when it switched to Zoom Phone because it eliminated desk phones within the organization, which reduced the cost of provisioning and supporting that hardware. The teams now use Zoom Phone to handle sales calls.

“We are using Zoom Phone as a sales enablement tool,” Myers said. “It’s how we route our calls from our 800 number to our business development representatives. I also use my Zoom Phone number as my personal business and office line.”

Appetize also supplements its support processes with Zoom. By scheduling Zoom calls and using the screen-sharing features, support teams can more optimally help Appetize’s client base. Additionally, Appetize uses Zoom Rooms in every conference room at its Los Angeles headquarters, simplifying the room experience and enabling a one-touch experience.

‘Zoom is the ecosystem for communication’

By migrating to Zoom’s unified communications platform, Appetize consolidated video and phone onto one platform, which led to a more seamless user experience, reduced costs, and better supported all its use cases.

“We are constantly running Zoom all the time,” Myers said. “We use it for communication inside the organization, we use it to communicate with outside client sales, our vendors, and our partners. Zoom really is the ecosystem we utilize for communication.”

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Case Study: Zoom

Empowering well-being and professional growth.

Introduction

Zoom, a global leader in video communication solutions, partnered with TaskHuman in June 2021 to enhance employee well-being and professional development . The primary goals were to cater to the diverse and global employee base , complement existing clinical benefits , and provide c omprehensive support for employees taking leave.

Key Solutions and Outcomes

Users praised TaskHuman for its accessibility , variety of offerings , and the quality of coaches . Key benefits included flexible scheduling, diverse topics, and strong personal connections with coaches.

• Diverse Well-Being Support : Offering a wide range of coaching topics to meet the unique needs of a global workforce.
• Leave Support : Providing consistent and reliable support for employees taking leave, ensuring they feel cared for and valued.
• Enhanced Engagement : Fostering a culture of well-being and continuous improvement through regular engagement and diverse offerings.

Team Engagement

Calls made in over 500 different topics, impact highlights.

Based on user surveys and TaskHuman platform engagement data collected over 30,000 coaching hours by Zoom employees, the following highlights demonstrate the positive effects of the partnership.

Work Engagement : 88.2% reported increased engagement with their work and organization.

Employer Support : 35.3% felt more supported by their employer.

Stress Management : 81.9% experienced reduced burnout and better stress management.

Top Coaching Categories

33% used coaching for professional development.

61% achieved work goals and performed their best.

38% improved workplace relationships.

62% utilized coaching for physical fitness.

30% focused on healthy eating.

83% felt physically healthier.

42% pursued personal growth and development.

61% balanced work and personal life more effectively.

39% sought support for mental and emotional well-being.

82% reported reduced burnout and better stress management.

52% felt more equipped to meet life’s challenges.

80% reported improved financial wellness.

Zoom Users Amplified With TaskHuman

TaskHuman enables me to bring my best self to work. The improvements I have seen in my physical fitness, mindset, patience, and mood have been incredible!

TaskHuman has been an incredible support for my wife and me during the toughest year of our lives. The grief counselor provided invaluable help, guidance, and support that truly changed our lives.

Connecting with amazing coaches from all over the world and learning from their skills and expertise. Very grateful!

Learning Spanish has always been a dream of mine. My Spanish teacher/coach has been amazing!

The experience is seamless and I love the support from my trainer and TaskHuman has provided an awesome platform to connect to experts seamlessly from any place.

TaskHuman has significantly impacted Zoom employees by enhancing their well-being, professional development, and organizational engagement . Despite some challenges, the partnership continues to evolve, providing crucial support during times of transition and stress. The ongoing efforts to increase engagement and refine offerings ensure that Zoom employees receive the best possible support to thrive both personally and professionally.

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