sales assistant cover letter no experience

How to Write a Cover Letter With No Experience (Examples Included!)

Writing a cover letter with no experience might feel like an intimidating task. The anxiety of facing a blank page—often with that inner voice whispering you may not be qualified enough—can indeed be paralyzing. But guess what? We’ve all been there, and trust me, you can do it too.

Everyone who has a job today started with no experience and had to write their first cover letter . Some of us even did it in a time when technology wasn’t around to help out (thankfully, things have changed!).

Need some guidance on writing yours? Here is everything you need to know to craft a cover letter with no experience, plus examples to guide you through the process.

What is a cover letter?

First things first: A cover letter is a document that you send to introduce yourself when applying for a job or internship. It complements your resume, providing more insight into who you are and the skills and qualifications that make you perfect for the role.

Think of it like a virtual handshake with the hiring manager. It’s your first interaction and your chance to quickly introduce yourself to secure an interview. Together with your resume , the cover letter is your opportunity to make a strong impression.

Why should you write a cover letter

Writing a cover letter, even if you lack experience, can set you apart from other candidates. It gives you space to delve more deeply into the skills and qualifications mentioned on your resume.

“Rather than focusing on what you have not accomplished yet in your career, focus on what you bring to the table: your skills, competencies, personality traits, and the values that you have developed in your life and education,” says Eloïse Eonnet , career coach and communication skills expert.

How to write a cover letter with no experience: 7 tips

When writing your cover letter, keep in mind your goal: leaving a positive first impression on the reader. It should include relevant information for the position you're applying for and maintain a professional yet engaging tone.

That’s your chance to convince the recruiter that you are the right person for the job and schedule an interview. “So, make sure you are clear on what skills and competencies you bring, and what personality traits make you a great fit,” says Eonnet.

If you still feel stuck and don’t know where to start, here's our seven-step guide on how to write a cover letter with no experience:

1. Check the company and job description

The first step in crafting a well-written cover letter is to research the company where you want to work. Carefully review what the organization shares about its values and culture on social media or its website to understand how you can relate to it in your letter.

The job description should also be examined closely because it typically includes keywords that you can incorporate into your cover letter when explaining your skills and competencies.

2. Include contact details

Mastering the cover letter format is as important as the content itself. Traditionally, a cover letter begins with your name and contact details—ensuring that if the recruiter decides to interview you, the information will be visible and easy to find.

And below your information, right before your opening paragraph, should be the hiring manager contact details. This format is considered more professional and is what is typically expected from candidates.

For example:

[Your First and Last Name]

[Phone number]

[Optional, unless it’s asked for: Your address]

[Date you're sending the letter]

[Hiring managers First and Last Name]

3. Begin with a friendly yet professional greeting

Remember, a cover letter is your initial interaction with the hiring manager, but in a virtual setting. Like in the real world, you begin with a greeting and then proceed to introduce yourself.

Choose a formal greeting such as “ Dear First and Last Name” , avoiding casual words like “ Hi” or “ Hey” to keep a professional tone. After that, you can start your first paragraph by introducing yourself and stating the position you are applying for.

Dear Lucia Carter,

My name is Alana Reeves, and I’m excited to apply for the Copywriter position at ABC Agency, which I discovered on LinkedIn. As a recent graduate from Columbia University, I’d be thrilled to work for a company that aligns with [Company’s values and/or culture].

4. Highlight relevant qualifications

Now, it’s time to showcase that you have what it takes to fulfill the desired position. When writing a cover letter with no experience, the key is to emphasize any relevant skills and competencies, detailing how they were developed.

“If a candidate has no work experience to pull from, I suggest that they talk about projects they completed at school, courses they took, extracurricular activities and community based projects they focused on, and even personal life events and projects they have experienced,” says Eonnet.

Filter what’s most relevant to the role you’re applying for and create a link between your skills and the job description.

“ Since my first semester at school, I’ve cultivated a passion for producing digital content for companies and institutions. I acted on this by creating a blog for the Mass Communication's website, where I wrote stories that captured the daily lives of the students on campus and the Columbia University culture. I also created a series providing recommendations of books, websites, films and TV shows relevant to a Mass Communication graduate.”

5. Showcase hard and soft skills

At this point, you’ve probably heard about hard and soft skills , right? Hard skills are technical abilities or knowledge that you can acquire through education, work experience, or training, whereas soft skills are linked to behavior and interpersonal relationships.

Recruiters seek candidates with a good mix of both types of skills, and the second and third paragraphs of your cover letter are perfect to show that you have what they are looking for.

“Show, do’’t tell! Rather than list your traits, they need to be in context of your past experience, even if it’s not official ’work experience,’” says Eonnet. So, use what you know about the company to show why you’re a good fit—be sure to explain how your skills match their needs.

“ During my four years as a blog content creator, I developed a strong understanding of SEO strategy, creative copywriting, and data analysis using Google Analytics, attracting approximately 1000 monthly visitors to the blog. I also applied my communication and self-management skills by interviewing students and managing the content by myself.”

If you have any top accomplishments, whether personal or academic, you can also include them in this section of your cover letter.

6. Close professionally

Wrap up your cover letter by reiterating your interest in the position and closing with a professional sign-off . You can use an engaging and friendly tone—and even ask for an interview—but don’t go overboard. Avoid overly casual language like “See you soon” or “Cheers”.

“I’m impressed by ABC Agency’s culture and creative approach to copywriting. I look forward to the opportunity to discuss my qualifications further in an interview.

Thank you for considering my application.

Best regards,

Alana Reeves”

7. Proofread carefully

This should go without saying, but make sure to submit a flawless letter free from grammatical, spelling, or punctuation errors. Unfortunately, even great candidates can be overlooked if their cover letter or resume has too many mistakes.

To avoid this, take time to proofread your writing before submission. Remember, you’re not the only one job hunting, and recruiters probably go through tons of cover letters and resumes daily. Anything less than impeccable could be a deal-breaker.

Cover letter examples with no experience (but willing to learn!)

Ready to see these tips in action? Check out two examples of cover letters with no experience to guide you.

1# Sample cover letter for internship with no experience

Alana Reeves

123-456-7890

[email protected]

February 26, 2024

Lucia Carter

123 Payne St.

[email protected]

I’m excited to apply for the marketing internship position at ABC Agency. As a recent graduate from Columbia University, I’m eager to delve deeper into marketing strategies and their role in the business world.

In addition to my commitment to college studies, over the past year, I’ve completed courses in digital marketing essentials and inbound marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple platforms. These experiences have not only expanded my creativity but also enhanced my teamwork skills.

I’m enthusiastic about the prospect of joining your marketing team, as I’m an admirer of your creative marketing campaigns and ABC Agency’s commitment to social responsibility. I'm confident in my ability to contribute to your growth by offering innovative solutions and fresh perspectives for the business.

I look forward to the opportunity to discuss my qualifications further.

2# Sample cover letter for job with no experience

My name is Alana Reeves, and I’m writing to express my interest in the entry-level social media management position at ABC Agency, which I discovered on LinkedIn. As a recent graduate with a major in Mass Communication from Columbia University, I am eager to apply my education in a dynamic and innovative company like yours.

During my four years of undergraduate studies, I initiated and managed a TikTok and Instagram page to share my study routine. I was successful in creating a community of 5,000 followers, including students from Columbia University and other universities nationwide.

This experience equipped me with a robust understanding of content creation, image and video editing, community management, and social media analytics. I strengthened my self-management and organization skills, effectively balancing my academic responsibilities with this project.

Being an admirer of ABC Agency’s creative and humorous content, I am enthusiastic about the prospect of contributing to your team. I believe I can bring fresh ideas and an innovative approach to enhance your social media presence.

What to avoid when writing your cover letter

Understanding what not to say is also helpful when crafting a cover letter without experience. Here are two things to steer clear of:

Don’t be too apologetic

It’s easy to fall into the trap of downplaying your past experiences just because they weren’t formal jobs. However, you should—or at least try to—avoid this negative and overly apologetic approach at all costs.

“I would definitely avoid qualifying any past experience (school projects, odd jobs, internships, community service, personal projects) as ’not work experience.’ I see candidates use an apologetic tone sometimes, which is counterproductive.” says Eonnet.

Don’t focus on your lack of experience

If you’re searching for tips on how to write a cover letter with no experience, examples and such, chances are you're applying for an entry level position. In this case, avoid dedicating too much space in your letter to the fact that you haven’t had a traditional job.

“Recruiters who are looking to fill an entry-level role do not expect you to have a bunch of full-time work experience. Rather, they’re looking for candidates who are self-aware, ready to work, and interested in the position.” says Eonnet.

4 Professional Sales Assistant Cover Letter Examples for 2024

In your sales assistant cover letter, make sure to highlight your customer service skills. Employers value assistants who can positively engage with customers. Demonstrate your ability to close sales and meet targets in the letter too. Your cover letter should reflect your drive and sales acumen.

Cover Letter Guide

Sales Assistant Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Assistant Cover Letter

Key Takeaways

Sales Administrator

Sales support coordinator, sales support specialist.

As you step into the job market seeking that ideal Sales Assistant role, one obstacle might catch you by surprise: the cover letter. It's not just a repeat of your resume; it's your chance to tell a captivating story about your proudest professional achievement. Crafting a formal yet fresh, cliché-free letter limited to one page can seem daunting, but fear not! We'll guide you through composing a standout cover letter that complements your job application perfectly.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your sales assistant cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your sales assistant cover letter to land the job.

Let the power of Enhancv's AI work for you: create your sales assistant cover letter by uploading your resume.

If the sales assistant isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Sales Assistant cover letter example

Charlotte, North Carolina

+1-(234)-555-1234

[email protected]

• Highlighting relevant achievements: Mentioning the 15% increase in quarterly sales revenue demonstrates a track record of using data analysis to drive business results, which aligns with the role's responsibilities.
• Emphasizing expertise in key tools and methodologies: Citing the optimization of the CRM database and the development of sophisticated sales forecasting models showcases the candidate’s technical abilities and experience with essential sales support tools.
• Connecting personal success to overarching business goals: The applicant doesn't just share individual achievements but links them to the success of the business, showing an understanding of how sales support functions fit within the bigger picture.
• Demonstrating alignment with company values: By stating that the company’s approach resonates with the candidate's professional philosophy, the cover letter personalizes the application and suggests a culture fit.

The must-have sections and format of your sales assistant cover letter

When writing your sales assistant cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

• Header (apart from your contact information, include your name, the role you're applying for, and the date);
• Personalized salutation;
• Opening paragraph to win the recruiters over;
• Middle paragraph with key details;
• Closing that starts from clichés;
• Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your sales assistant cover letter, refer to one of our templates , which automatically takes care of the spacing and margins.

Choose the same font for your sales assistant cover letter as you did for your resume : the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole sales assistant cover letter from our builder in PDF to keep the same formatting and image quality.

The top sections on a sales assistant cover letter

Header: The header should include your contact information, which is crucial for a sales assistant role as it demonstrates your attention to detail and provides the recruiter with immediate access to your contact details for a swift response.

Greeting: A personalized greeting shows that you have done your research on the company and the hiring manager, which reflects a key sales skill—tailoring the approach to the individual client or situation.

Introduction: In this section, you should succinctly state your interest in the sales assistant position and mention any referral or connection to the company, highlighting your proactive networking skills which are essential in sales roles.

Body: The body must contain specific examples of past sales achievements or related experience, showcasing your ability to meet targets, understand customer needs, and contribute to team efforts, all of which are important in a sales assistant position.

Closing: Your closing should include a strong call to action, reflecting sales closing techniques, and a statement of enthusiasm about the opportunity to bring your sales expertise to the team, while also thanking the reader for their consideration.

Key qualities recruiters search for in a candidate’s cover letter

• Strong interpersonal skills: Essential for building relationships and effectively communicating with customers as well as team members.
• Customer service experience: Demonstrates the ability to manage customer inquiries, complaints, and ensure a positive shopping experience.
• Energetic and enthusiastic personality: Helps in creating a welcoming environment and positively representing the brand.
• Sales acumen: Indicates an understanding of sales techniques, which aids in meeting sales targets and contributing to the store's profitability.
• Flexibility and adaptability: Important for handling varied tasks and adjusting to different situations or schedule changes.
• Attention to detail: Ensures accuracy in transactions, stock management, and visual merchandising, impacting the overall customer experience and operational efficiency.

The sales assistant cover letter salutation: how to address hiring managers

After covering the format of your sales assistant cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation ?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Recipient's Name],
• Dear [Job Title],
• Dear [Department] Team,
• Dear [Company Name] Recruiter,
• Dear Members of the [Company Name] Selection Committee,

First introductions in your sales assistant cover letter

Within your sales assistant cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

How to select your best achievement for the middle, or the sales assistant cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your sales assistant resume.

What else can you include in your sales assistant cover letter body ?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your sales assistant cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Closing remarks to end your sales assistant cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your sales assistant cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your sales assistant cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

What to write on your sales assistant cover letter, when you have zero experience

The best advice for candidates, writing their sales assistant cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your sales assistant cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Winning at your job application game starts with a clear and concise sales assistant cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the sales assistant resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Sales Assistant cover letter examples

Explore additional sales assistant cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
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7 Best Sales Assistant Cover Letter Samples [Free]

A great sales assistant cover letter will show your interest in the organization and demonstrate your ability to represent the company’s values. It should highlight your customer service skills and knowledge of sales techniques. The best sales assistant cover letters also include a call to action. For example, you might encourage the reader to contact you to schedule an interview. You can use our samples as a guide when writing your own letter.

Be sure to customize each one for the specific job opening. You can also use our cover letter builder to create a personalized cover letter in minutes. Simply upload your resume and our system will generate a custom cover letter that’s perfect for the job you’re applying for. Get started now and move one step closer to your dream job!

How To Write a Sales Assistant Cover Letter?

When it comes to job hunting, your cover letter is just as important as your resume. If you’re vying for a position as a sales assistant, your cover letter is your opportunity to show off your skills and demonstrate why you’re the perfect candidate for the job.

So, how do you write an effective sales assistant cover letter? For starters, be sure to customize your letter for each position you apply for. A generic cover letter will only make you blend in with the rest of the applicants. Instead, take the time to research the company and the specific role you’re applying for, and craft a letter that highlights your unique qualifications.

Next, focus on your strong points. What qualities do you have that would make you excel in a sales assistant role? Whether it’s your ability to build relationships with customers or your knack for finding creative solutions to problems, be sure to mention these strengths in your cover letter.

Finally, don’t forget to proofread! A well-written cover letter is worthless if it’s riddled with typos and grammar errors. Before you hit “send,” take a few minutes to read over your letter and make any necessary corrections.

By following these tips, you can write a sales assistant cover letter that will help you stand out from the competition and land the job of your dreams.

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Sales Assistant Cover Letter

Dear hiring Manager,

Writing to apply for the position of Sales Assistant. Saw your job posting on the website and I believe that I have the necessary qualifications and skills for the job.

Have a degree in Sales and Marketing from the University of XYZ and I have been working as a sales assistant for the past two years. In my current job, I am responsible for providing support to the sales team and helping them to close deals. I have also been involved in planning and organizing promotional events.

It is a motivated individual with excellent communication skills. It also very organized and efficient in my work. I am confident that I can be a valuable asset to your team and contribute to the success of your company.

It look forward to hearing from you.

Related: 7+ Professional Assistant Principal Cover Letter

Cover Letter For Retail Assistant

Writing to apply for the retail assistant position at your company.

Have experience working in retail and customer service, and I have the skills and knowledge necessary to be a successful retail assistant. The organized and efficient, and I have a strong commitment to providing excellent customer service. Would be a valuable asset to your team, and I am confident that I can make a positive contribution to your company. I am eager to put my skills to work in a challenging and rewarding environment, and I believe that your company offers such an opportunity.

Thank you for your time and consideration. It look forward to hearing from you.

Related: Cover Letter for Retail Assistant: 05 Samples & Examples

Cover Letter For Retail Sales Assistant

I am writing to apply for the retail sales assistant position at your company. I am a highly motivated and experienced sales professional, and I believe that I would be a valuable asset to your team.

In my previous role as a sales associate at XYZ store, I was responsible for providing excellent customer service, assisting with merchandising and stock management, and achieving sales targets. I am confident that I could successfully perform the duties of a retail sales assistant at your company.

Please find attached my resume for your review. I would appreciate the opportunity to discuss my qualifications and experience with you in person. Thank you for your time and consideration.

Related: 5+Attractive Property Manager Cover Letter Samples [Free]

Application Letter For Sales Assistant

I am writing to apply for the position of sales assistant at your company. Based on my qualifications and interests, I believe that I would be a perfect fit for this role.

As a recent graduate of Business Administration, I have the skills and knowledge necessary to succeed in a sales environment. In addition, I have previous experience working in customer service and retail, so I am confident in my ability to provide excellent customer service.

It is a motivated individual who is always looking for new opportunities to learn. I am also a team player, so I would be an asset to any sales team. I am confident that I have the skills and abilities necessary to be successful in this role, and I am eager to put my skills to use in a new environment.

Thank you for your time and consideration, and I look forward to hearing from you soon.

Related: Application Letter for Employment: 07 Samples & Examples

Shop Assistant Cover Letter

Writing to apply for the position of shop assistant at your store.

It is a highly motivated and reliable individual with great customer service skills. I have experience working in retail environments and have a strong interest in fashion. I am confident that I would be a valuable asset to your team.

In addition to my customer service skills, I am also efficient and organized. Have a keen eye for detail and can work quickly and efficiently under pressure. I am confident that I would be able to meet the demands of the role and contribute to the success of your store.

It available to start work immediately and would be happy to come in for an interview at a time that is convenient for you. Thank you for your time and consideration.

Related: Graphic Design Cover Letter: 09 Samples and Examples

Application Letter For Sales Assistant With No Experience

The writing to apply for the sales assistant position with your company. I understand that you are looking for someone with experience, but I believe that my qualifications make me the perfect candidate for the job. It is a recent graduate of XYZ University and have a degree in marketing. I have also interned with ABC Company in their sales department. During my time there, I gained valuable experience in the sales process and was able to learn about various products and services.

It is a highly motivated individual with great communication skills. I am also very organized and can handle multiple tasks at once. I am confident that I can be a valuable asset to your team and would appreciate the opportunity to put my skills to use.

Thank you for your time and consideration. I look forward to hearing from you soon.

Related: 07 Best Leadership Cover Letter Samples

5 Things To Include In a Sales Assistant Cover Letter

When applying for any job, it is always important to include a cover letter. This is especially true when you are applying for a position in sales. A well-written cover letter can help you to stand out from the competition and give you a better chance of being hired. Here are five things that you should always include in a sales assistant cover letter:

• Your contact information. Include your name, address, telephone number, and email address so that the employer can easily get in touch with you.
• A brief introduction. You should briefly introduce yourself and explain why you are interested in the position.
• Relevant work experience. Be sure to highlight any relevant work experience that you may have, including customer service experience or sales experience.
• Skills and qualities. In addition to work experience, you should also highlight any skills or qualities that make you good at sales, such as being able to build rapport with customers or close deals effectively.
• Enthusiasm and motivation. Finally, be sure to express your enthusiasm for the position and explain what motivation you have for wanting to succeed in sales.

By following these tips, you can ensure that your cover letter makes a strong impression on potential employers and gives you the best chance of landing a job in sales.

Related: What is Cover Letter? Complete Guide To Get any Job.

A sales assistant cover letter is an important tool in your job search arsenal. This document introduces you to potential employers and highlights your qualifications for the sales assistant position. A well-written cover letter will grab the attention of hiring managers and help you stand out from the competition.

To get started, check out our seven best sales assistant cover letter samples below. These examples provide inspiration and guidance to help you create a compelling cover letter of your own. Be sure to customize each letter to fit your specific skills and experiences. With a little effort, you can land the sales assistant job of your dreams!

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Sales Assistant cover letter example

Cover letter greeting

Cover letter introduction, cover letter conclusion and signature / sign-off.

Despite the retail sector’s faded prospects of returning to its glory days, sales assistants are still in demand with a diverse range of work options. But to get the sales job that’s right for you, you need a job-search strategy that includes a superior sales assistant cover letter.

Sales assistants attend customers at retail outlets like clothing stores, help them find what they’re looking for, recommend products useful to them and ring up their purchases. Also known as sales clerks or sales associates, these workers are also often responsible for stocking and display of merchandise and maintaining an attractive and well-organized store. 

According to the Bureau of Labor Statistics, the overall outlook demand for retail sales workers in the U.S, is stagnant, projected to show little or no change from 2019 to 2029. The demand for retail salespersons specifically is expected to shrink by 1%. This is because as online sales become increasingly popular, brick-and-mortar retail outlets will experience falling sales, and many will inevitably close. 

Still, despite a projected loss of more than 20,000 jobs over the same decade, there are expected to be 4.6 million jobs in this sector by 2029. That’s a lot more jobs than there are in most fields. 

The retail sector is sometimes divided into retail sales workers, who assist customers in buying goods such as clothing, furniture and cars, and people who sell replacement parts and equipment, such as car parts. 

The pay is modest , with those who sell parts earning a median hourly wage of $15.61 in 2020, while retail salespersons earned a median $13.02 an hour. However, most sales assistants need only a high school diploma or the equivalent, so the sector remains an attractive entry-level option for those with little education or experience.

Bottom line: this is a field where jobs are plentiful, even if no upturn is forecast. But to get the sales job that’s right for you, you need a superior job-search strategy, and that starts with an outstanding resume and cover letter. 

Resume.io is a global leader in providing occupation-specific guidance in how to prepare resumes and cover letters, together with corresponding resume and cover letter examples . In addition, we offer formatting advice, plus field-tested templates and builder tools to help you create both resumes and cover letters.

Do not overlook the importance of a job-winning sales assistant cover letter to accompany your resume. This guide will explain why a cover letter is critical and offer step-by-step guidance on how to prepare one. 

What we’ll discuss here:

• Why a cover letter is an essential part of a job application
• How a cover letter should be structured, and the goal of each section: header, greeting, introduction, middle section and conclusion
• How a cover letter should be designed and formatted
• The psychology of writing a persuasive cover letter
• Common mistakes to avoid.

What is the goal of a sales assistant cover letter?

Some job seekers in this field will simply walk into a store and fill out an application. But you’ll have a big leg up if you submit a professionally prepared resume and cover letter.

The purpose of a resume is fairly obvious — it lists your employment history, education, job-related skills and contact info, all in a one-page format that’s easy to process. Yet a resume is a somewhat dry and impersonal document that doesn’t even try to establish a deeper connection / reaction from the hiring decision-maker.

And that is the key for getting that interview, and ultimately — the job!

A cover letter, on the other hand, is a way of introducing yourself personally to a hiring manager. It’s a friendly greeting, a handshake from afar, a way of establishing a personal connection to someone who has the power to offer you a job.

A cover letter also gives you the opportunity to showcase your personality, passion and likeability in a way that a resume can’t. It enables you to speak directly to a hiring manager, person to person, initiating a conversation that can only help your chances of success.

Surveys of hiring managers have found that the failure to include a cover letter is one of the most common reasons resumes are rejected. Although a few employers prefer to receive a resume only, you should always include a cover letter with a resume unless you’re specifically asked not. 

For additional inspiration, you can check out our related Sales cover letter examples.

• Sales Executive cover letter sample
• Sales Manager cover letter sample
• Account Manager cover letter sample
• Sales Representative cover letter sample
• Sales Associate cover letter sample
• Sales cover letter sample

Best format for a sales assistant cover letter

A cover letter should almost always be one page only — a maximum of 400 words. The same is true of a resume, meaning that the ideal job-application package consists of only two pages. Sounds easy, right? But you have to get those two pages right.

Your sales assistant cover letter should be structured as follows:

• Introduction
• Signature / cover letter sign-off.

Let’s talk about what each of these cover letter components should look like.

Dear Mrs. Watts,

Having recently graduated with a bachelor’s degree in ancient history and after three years of student weekend work at my local bookstore, I feel that the sales assistant role at the Minden Museum would be a perfect first step in my career.

I fully understand the mechanics of working in a small retail operation (where everything is your responsibility), but I also appreciate the unique nature of a museum shop. Visitors expect a shop to be an extension of the museum experience, pausing to remember what they have discovered and considering buying a memento to remind them.

You need your sales assistants to enhance their visit by gently entertaining and educating them. After an hour or two of contemplating the exhibits, it is vital that a sales assistant represents the museum in the appropriate way. My background in amateur dramatics and warm personality will be an asset to your retail team.

During my bookshop experience, I was equally passionate about the products, and I am proud to say that I also made a commercial and operational difference to the store:

• Weekend sales rose +45% in my first year and +20% for the following two years
• Stock holding improved from 60 days’ sales to 48 days. We stocked the sellers.
• Transactions increased +15% and average purchase value rose from $8.50 to $14.30.
• A regular promotional strategy resulted in customers visiting us more often.

In a small shop, sales assistants need to offer far more value than simply filling shelves and sticking on prices. In a museum shop, the scope of the role is even broader. I hope that I might have the opportunity to demonstrate just what a difference my knowledge and outlook will make to the visitor experience of your museum.

Joseph Bear

The header is the space at the top of your sales assistant cover letter that contains your essential contact information: name, occupation, address, phone number and email address. 

The header is also an important design element, allowing for creative use of color, typography and layout in a letter that will otherwise be all body text. 

Designing an attractive header is not easy, which is why we recommend using a template where the header is already designed and all you need to do is supply your own information. You can review some professionally designed headers in the free cover letter templates at resume.io, choose one you like, type in your relevant info — and you’re good to go.

Align document styles

Your sales assistant cover letter and resume are a package deal, and can work for you as a powerful “brand ambassador”. 

This may sound complicated but it’s pretty simple in essence: it means they should use the same fonts and formatting styles, and the header on both should be very similar if not identical. 

Making these two documents match gives you a “visual brand,” demonstrates your attention to detail and makes it obvious that they both came from the same person. If your resume and cover letter look totally different, it creates the appearance that you are sloppy and you don’t understand the importance of coherent design. It may also suggest that you are writing a new cover letter but using an old resume. 

NEVER underestimate how powerful and important it is to be remembered and recognized. In a pile of hundreds of applications, if yours stand out for the obvious extra effort made, you’ve already won. Plus, there is much less chance of your documents getting lost and forgotten. They’ll be associated with you.

The best way to ensure a cohesive design is to use matching sets of templates to create your resume and cover letter. Resume.io makes this easy with templates that are meant to go together. Our online cover letter builder provides a simple way to make these documents your own, edited any way you like.

Goal of the cover letter header: Set yourself apart from other job applicants with a visually branded document that shows your regard for detail, quality and cohesiveness.

Also known as a salutation, the greeting is the part of your sales assistant cover letter that starts with the word “Dear” (or more informal options like “Greetings”), followed by  “Mr.” or “Ms.” and the last name of the hiring manager.

Whenever possible, you should use the name of the person responsible for hiring at the company you’re targeting. If you don’t know the name of that person, do some legwork to find out. If necessary, just call the company and ask.

There are several reasons for this. People like to read their own names, and a letter addressed to a specific individual is more likely to receive a reply. Using the name of the actual hiring manager shows that you’ve done your homework on this company, and you’re not just firing off the same cover letter to multiple employers.

In some cases you may find that a hiring manager prefers to remain anonymous. If that’s the case, find a more generic way to write your salutation, such as “Dear [Company Name] Hiring Team.”

Goal of the cover letter greeting: Start off on a professional note by connecting directly with the hiring manager, using the recipient’s name if possible.

The opening paragraph of your sales assistant cover letter should be a sincere, confident, well-written introduction. Use lively language that makes the reader want to keep reading. It should identify the job you’re seeking and provide a preview of your qualifications for this job, such as your relevant employment experience or your passion for customer service.

It’s important to establish the right tone of voice from the outset — confident, interesting, optimistic and bold, yet never arrogant or too familiar. Consider your position relative to your reader and be appropriately respectful and professional. But write in a style that commands attention and makes this person want to read on.

Goal of the cover letter introduction: Command the reader’s attention with an intriguing, confident preview of your qualifications that sustains interest in reading more.

The central two or three paragraphs of your sales assistant cover letter must make the case that you are eminently qualified for the job you are seeking. Typically this is accomplished by citing your work experience, education and job-related skills. 

In any field, employers look for relevant job experience above all. If you already have experience as a sales assistant, you should probably mention that first. And don’t just say you worked at a given store for however long; be specific about your achievements on the job. 

Wherever possible, use facts and figures to quantify your accomplishments, such as the number of customers you attended every day or the dollar sales for which you were responsible. Also, use anecdotes to describe job-related challenges you faced in the past and how you addressed them to achieve winning results.

Yet retail sales positions are often entry-level, and most retailers will not expect you to have extensive job experience. If your experience is thin, emphasize instead your biggest selling points, whether it’s your education, internships, volunteer work, or simply your passion for customer service and your “people skills.” 

Goal of the cover letter body: Highlight your most relevant accomplishments in a specific way, emphasizing your biggest selling points.

Your closing of your sales assistant cover letter should include a recap, a thank-you and a call to action. For example, you may want to ask whether you can call in a week or so to see if it’s possible to set up an interview. Or you may simply want to say that you’re eager to follow up and would be delighted to talk further.

The one thing you don’t want is for your reader to scan your letter and put it in a discard pile, never to be reviewed again. Plant the thought that you are eagerly anticipating some response because you are really serious about this job. Without being presumptive or overconfident, try to make it difficult for your reader to ignore your letter and do nothing about it.

Close with a “Sincerely,” “Cordially,” “All my best,” or the equivalent, followed by a blank space and your typed name. It’s also acceptable, though not essential, to insert a scanned version of your actual signature in a cover letter delivered electronically.

Goal of the cover letter closing: End on a positive, self-assured note with a call to action that makes it difficult for your letter to be ignored and dismissed.

Cover letter design and formatting

An ugly, dirty, disorganized retail outlet trying to sell goods to the public will probably not get much attention. And the same is true of your sales assistant cover letter. 

Appearances matter, and you need to pay close attention to the formatting and design of your cover letter so that it looks as good as it reads. Here are some guidelines to follow: 

• Fonts: Use a modern, easy-to-read font that makes the reader focus on your content and not your splashy, exotic typography. Fonts like Verdana, Georgia, Helvetica, Arial and Open Sans are widely regarded (even by Google experts) to be among the best for ease of reading and avoiding visual fatigue.
• Font size: Make your font size 10 to 12 points, not so small that it’s hard to read or so large that it looks like it’s aimed at the visually impaired. If the first draft of your letter exceeds one page, resist the temptation to reduce font size, margins or paragraph breaks just to make it fit. Focus instead on cutting unnecessary text from your letter.
• Text alignment: Align body text left rather than justifying from margin to margin.
• Margins: Include a 1-inch margin on the top, bottom, left and right of your letter.
• Paragraphs: Avoid paragraphs that are too long, and leave a space between them.
• White space: Incorporate a judicious amount of space that contains nothing at all, giving the reader’s eye a break and giving your letter a more eye-pleasing look at a glance.
• File type: Save your letter as a PDF, a file type that will preserve your formatting so that it looks the same on any computer. A few employers prefer other formats, such as Word files, but unless asked otherwise, always use a PDF. If you require Word files however, you can always supply those too.
• Use a template: A professionally designed cover letter template (along with pre-generated and/or recruiter-approved samples) like those at resume.io will spare you the trouble of worrying about any of these formatting issues.

The psychology of writing a cover letter

Always remember that you’re writing this letter to a human being, and try to put yourself in that person’s shoes. One way of looking at this: Instead of writing the letter you want to write, write the letter that person would want to receive.

Does your letter use an appropriate tone that is both professional and personal? Is it interesting, engaging and persuasive? Does it include a brief yet compelling review of the experience, qualifications and skills that make you a great candidate for the job?

Or is your letter meandering, unfocused and full of cliché-ridden fluff that says nothing meaningful?

Psychologists say the human brain responds to stimuli with a mix of emotional and rational responses, and your letter should trigger both of these. Emotional responses tend to be quick, automatic, not the result of a lot of introspection, and yet they are powerful because they come from the heart more than the head. You want to use a certain amount of emotional language in your letter to trigger heartfelt, intrinsically human responses.

Yet you also need to use rational language that appeals to the head more than the heart — for example, the factual information about your background that demonstrates your readiness to do the job. You want your reader to like you, but you also want your reader to know that you’re qualified for the position.

You need to study your target, research the company where you want to work, and identify its needs. You’re not writing to convince the company that you need a job, but that your contribution can make the company stronger.

Common mistakes you need to avoid 

Here are some of the most common errors people make in writing cover letters.

• Typos and other English mistakes: Misspellings, poor grammar and bad punctuation give employers an automatic reason to throw your letter in the trash. Probably the easiest way of preventing this is using a cover letter builder that has a spell-check function. 
• Bad formatting: Exotic fonts, tiny text, minuscule margins, a densely crowded page or a file saved in an unreadable format can all spare the reader the trouble of even reading your letter.
• Copy-paste letters: A one-size-fits-all letter that you send to all employers is a non-starter. Do not begrudge that extra little bit of effort. It will pay off a hundred times over.  Customize EACH cover letter and resume towards every individual job application.
• Clichés, HR-speak and hackneyed corporate lingo: If it’s been said a thousand times before, don’t fall into the trap of becoming cliched. You need to show off your professional personality… and overuse of cliched phrases works against that, concealing why you can be a valuable member of the team.

Key takeaways for a sales assistant cover letter

• Sales assistant jobs will stagnate or decline somewhat in future years as online sales rise, but there will still be millions of jobs in this sector open to those who make the most persuasive pitch.
• An outstanding cover letter is an essential part of a job application because it enables you to introduce yourself and establish a personal connection to a hiring manager.
• From the header to the signature, cover letters should follow an established structure to ensure that they contain all the necessary content.
• Cover letters must be designed and formatted so that they look as good as they read.
• To write a good cover letter, put yourself in the shoes of your reader and use language that triggers both emotional and rational responses focused on the employer’s needs.
• Typos, clichés, bad formatting and lazy writing will all sink your chances with prospective employers.
• The easiest and safest way to write a proper cover letter is to use a professionally designed template, along with cover letter samples and phrases where all the formatting and recruiter testing is already done.

For more information, consult our guide on how to write an excellent cover letter. To get started on yours, review our free cover letter templates , choose a design you like and use our step-by-step builder tool to make it your own. You’ll be building on a successful foundation that has been proven to work.

Free professionally designed templates

Sample Cover Letter With No Experience in Field (And How to Write Yours)

By Biron Clark

Published: November 10, 2023

Cover Letters | Recent Grads

Biron Clark

Writer & Career Coach

Writing an articulate cover letter is challenging for all job seekers. But if you have little or no work experience in a field, the stakes are higher. It’s more challenging to prove your value when you don’t have a series of professional accomplishments to back up your assertions. On the bright side, you probably have more to offer an employer than you realize. You just have to package your strengths the right way.

In this article, you’re going to learn how to write a cover letter for a job with no experience in that field. And we’ll look at a full sample after going through the steps.

Let’s get started…

How to Write a Cover Letter With No Experience

1. the main purpose of your cover letter with no experience.

The purpose of a cover letter is to complement your resume and convince more employers to interview you. You may refer to your resume when writing a cover letter for a job application, but you must expand upon points made in the resume when writing the cover letter.

The cover letter should breathe life into the points made in the resume, and create a compelling—or even emotional—narrative around your career hopes and aspirations . It’s your chance to tell your story and show that you have the passion and the drive to come into a job and make a difference.

And at the end, it should ASK for the interview. We’ll talk about that coming up. Let’s get started by going through how to write a cover letter with no experience, step-by-step…

2. Cover Letter Contact Information

When beginning a cover letter for a job application, start with your contact details in the top left-hand corner of the page. Include your name, city of residence, phone number, and email address. (To preserve your privacy, do not include your physical address). You should also include your LinkedIn URL. Next, write the name of the company you’re applying to, and its city of residence.

3. Your Salutation

Ideally, you address your reader by name in your salutation. Internet sleuthing may reveal the name of the hiring manager. If you can’t find a name, you have two options: call the organization and ask to learn more about the position, or write “Dear ” or “Dear Hiring Manager.”

This isn’t ideal, though. You should really only be sending a cover letter if you know the hiring manager’s name and have some specific information about the position. So if you know nothing specific about the hiring manager or job, and the company hasn’t asked for a cover letter specifically, then you probably don’t need to send it .

4. Cover Letter Introduction

Use this section of your cover letter to introduce yourself and share your enthusiasm and why you applied for the position .

Start with your name and provide some background on your strengths. Always identify the position you’re seeking and how you learned about it. If someone at the company told you about the job, then mention that person’s name (only after asking their permission, though). Aim for one to two sentences in your Introduction—keep it short, sweet, and precise.

Example Cover Letter Introduction with No Experience in the Field:

“Hello, my name is Grace Addington, and I’m a goal- and detail-oriented civil engineering graduate from Petaluma College. I was excited to learn about the Junior Engineer internship at Bay Area Rapid Transportation through my former classmate Katie Heinz.”

5. Body Paragraphs

Here comes the most critical part of writing a cover letter with no experience. The purpose of your body paragraphs (one to two brief paragraphs, tops) is to prove that you’re the best candidate for the position. Seeing as how you have little or no previous professional work experience to fall back on, you’ll want to place emphasis on soft skills —attributes of a personal nature that say a lot about your work ethic and ability to work in sync with others. Or, if you have job-related skills (AKA hard skills) from another type of role, point out how those skills will help you transition into this next job and succeed quickly.

That’s what hiring managers are looking for! So while it’s great to write about soft skills and put together a cover letter talking about how you’re willing to learn their job… it’s much better to point out any hands-on experience that you have. So if you’re able, always highlight that first and foremost.

For example, if you had an internship, worked in an unrelated field, did a few academic projects while studying, gave a presentation, etc., those are still valuable pieces to put on your resume AND in your cover letter.

Your resume likely already consists of part-time jobs or school activities or memberships in school associations that maybe aren’t 100% related to the job you’re going after.

Look closer, though—you’ve probably garnered skills in these experiences that can carry over to the job you’re applying for. Below are two examples of cover letter body paragraphs that hone in on two key phrases noted in a job advertisement as requirements: “strong interpersonal skills” and “positive work ethic.” You should be able to figure out pretty quickly which example hits the mark.

Let’s look at two sample paragraphs now from cover letters with no experience in a field:

“I am Twig & Twine’s ideal office manager. As my resume states, I served as an RA at my dorm. I know how to manage an array of things.”

“You’re looking for a candidate with strong interpersonal skills and a positive work ethic. While serving as an RA at Porter College’s main dormitory, I planned monthly social events for over 200 students, settled two to five student disputes per week, and mentored a select group of students in Composition. The experience taught me, rather quickly, how to efficiently multi-task, and how to effectively settle conflicts of all types in a calm, level-headed manner. I feel confident stating that I can bring these talents to Twig & Twine’s office manager position.”

The second example takes the duties that likely appeared in the RA position on the resume and then digs deep, illustrating how the tackling of those duties turned into accomplishments, and led the applicant to grow the crucial skills needed for the office manager position.

One last thing about body paragraphs—remember to frame your message around the employer’s needs, and not yours. Focus on what you can bring to the job, and how your talents will translate into success for the company. That’s important in any cover letter, and becomes even more crucial in a cover letter with no previous work experience.

6. Concluding Your Cover Letter

End your cover letter by reiterating why you’re the best candidate and express your interest once again in the position. And ask them for the interview! It’s surprising but most job seekers don’t do this, and it’s been shown to improve your chances of getting a call to come in for an interview!

So conclude your cover letter by thanking the reader for the time they took to review your application, and tell them you’d like to find a time to meet for an interview to see if it might be a good fit to work together. To close, sign off formally. Try “Respectfully yours” or “Sincerely.”

7. Proofread Everything

Before sending out your new cover letter, read it out loud to catch errors quickly. Ask a trustworthy person to read it as well. Nothing stops you from getting interviews faster than an obvious typo or error in your cover letter or resume, and you only have to check once, but make sure you’re checking it thoroughly!

8. Save it as a PDF

Once the content is finalized, save it as a PDF and title it “ Cover Letter” to prevent confusion. Voila! You’re done. If you follow the tips above, you’ll have a great cover letter with no experience so you can get interviews and job offers in this new field!

Sample Cover Letter With No Experience in Field:

Next, let’s look at a full sample of a cover letter that explains why you’d fit well in a role ( and why you chose to apply for this type of role ):

Dear Name, I’m writing to you regarding the Sales Associate job posting, which I believe reports to you. I can offer 5+ years of experience working directly with customers over the phone and in person, primarily in customer support. Although I haven’t worked directly in sales, my customer support experience has helped me build skills in communication, persuasion, and problem-solving, which I believe will translate well into selling software subscriptions for your firm. I’m motivated to transition into sales to continue challenging myself and growing in my career, and I’ve always enjoyed a challenge, which I think working in sales will provide me. I’ve attached my resume for your review. If any of the above sounds interesting, I’d welcome the chance to talk on the phone this week. Thanks for considering my note today. Best regards, Your Name

This cover letter is upfront and clear that you have no experience in the field of sales, but shows that you’re willing to learn and excited to learn this new job. That’s essential!

You don’t JUST want to say you’re willing to learn, though. You want to PROVE that you’ll be able to learn. That’s why this letter also mentions the experience you have that is most similar. In the case of the example above, it’s the customer service experience and communication skills.

While this person may not have sold anything to customers, they still interacted with customers directly, which will be seen as a plus.

One other thing you should always point out if possible: Experience working in the same industry. So if you’ve never done sales, but you did customer support in the exact same industry as the employer, that’s a huge plus… because it means you’ll have less learning needed on the job!

Other Articles That May Help You:

• 3 more tips for writing a cover letter that stands out.
• General tips for how to get a job with no experience.
• How to write the perfect resume “Summary” section with no experience.

About the Author

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This really helped me

Thanks for this! Really helpful for me as a new graduate and non native English speaker. I’ve started using the steps here and am planning on sending a lot of applications this week to see how it works.

Thank you for the examples. I hav ea little bit of experience so I’m not writing the cover letter with absolutely no work experience but this still is helpful and seems to work for me.

One hiring manager told me that the reason they chose to call me was my cover letter.

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Sales assistant cover letter example

Looking for a new role as a sales assistant? You need to pair your CV with a compelling cover letter.

Cover letters often come as an afterthought, but they’re actually a brilliant opportunity to connect with employers.

Plus, as competition for sales assistant roles can be high, it’s the best way to convince recruiters to open your CV and consider you for the job.

So, I’ve put together a sales assistant cover letter example and writing guide, to show you how to write your own cover letter and the land that job.

Here’s what I’ll cover in the guide:

Guide contents

How to write a cover letter for your CV

• What to include in a sales assistant cover letter

The example cover letter above should give you a good idea of how long your cover letter needs to be, and what you might include in it.

It gives a friendly yet confident introduction to the candidate’s experience, enticing recruiters to open the CV.

Build your CV now 

Next, I’ll take you through, step-by-step, on how to write your own interview-winning sales assistant cover letter .

Breakdown of a good cover letter

I’ve broken the cover letter writing process down into 7 simple steps, as shown below.

Write the cover letter in the body of your email/message

You should always write your cover letter in the body of the email you’re sending, rather than as a separate word doc.

If you’re applying via a job website, write it in the message box that comes up when you attach your CV .

Separate documents often go unnoticed, meaning your efforts could go completely wasted.

Plus, writing your cover letter in the body of the email is the best way to grab the recruiters attention and ensure they read your sales assistant CV .

Quick tip:  It’s best to find the company’s hiring manager or recruiter’s email address and send your CV to them directly. Landing straight in their inbox means your application stands a far better chance of being noticed. This might sometimes be difficult, so don’t worry if it’s not possible!

Write a compelling subject line

When sending your CV and cover letter via email, you’ve got the added bonus of being able to write a confident and punchy subject line.

Considering that most applicants will apply through a job site, this is a priceless opportunity to make your application stand out.

So, a great approach is to create an impactful, short professional summary of yourself which paints you as the perfect match for the role.

You should make it as relevant to the role as you can. For example, if you’re applying for a job in a clothing shop and have several years of experience working as a sales assistant in fashion, put this forward in your subject line.

For example, a sales assistant cover letter subject line might be:

• Experienced sales assistant with 6 years fashion retail experience
• Marketing graduate with exceptional customer service skills
• Sales assistant with 4 years automotive industry experience

Address the recruiter/employer by name

Your cover letter gives you the chance to build a connection with the hiring manager and addressing them by name is the best way to kickstart this rapport.

Often, candidates use phrases like ‘dear sir/madam’ or ‘to whom it may concern’ , but this comes across as generic, old-fashioned and impersonal.

So, how do you find the contact’s name?

Thankfully, the recruiter’s name is often listed at the bottom of the job ad. If it’s not, try the following methods:

• Check out the company website and look at their ‘meet the team’ page. If you see a hiring manager , HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn, search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Write in a friendly but professional tone

You should aim to sound friendly yet professional in your cover letter.

If you speak too formally, you risk coming across as aloof and uncaring. On the flip side, if you speak too casually, it could come across as a little rude and unprofessional.

It’s a fine balance, but it’s the best way to sound friendly and approachable, yet still serious about the job.

A casual but polite opening statement like  “Hope you’re well”  is a great way to get the ball rolling.

Quick tip: If you struggle with spelling and grammar, use our quick-and-easy CV Builder to access expert pre-written content.

Check out our CV examples.

Highlight your most relevant skills

Your cover letter should be packed with relevant skills , so that recruiters feel that you’d be a great match for the role and feel inclined to open your CV.

To figure out what you need to include, go back to the job advertisement and write a list of the skills the employer states they’re looking for.

Then, tick off the skills which you feel you possess. These are the ones you should incorporate into your cover letter.

Doing this gives the recruiter a clear indication that you’re a candidate worth considering and makes them keen to find out more, by opening your CV.

Keep it brief

Sales assistant positions often get hundreds of applications, so recruiters will have limited time to read through each one.

For this reason, it’s essential to keep your cover letter short, snappy and to-the-point. If it’s too long, they may decide that your application will take up too much of their valuable time – and simply move on without reading your CV!

A 4-8 sentence cover letter gives you the opportunity to sell yourself, without overwhelming recruiters.

Sign off professionally

Finish off your cover letter professionally by adding a sleek signature at the bottom of your CV.

Write your full name, mobile phone number and email address and use formatting, such as bold or italics, to add a professional finishing touch.

Many candidates won’t bother doing this, so it’s sure to show recruiters that you’re a serious candidate with great business etiquette.

What to include in your sales assistant cover letter

The content of your cover letter will depend on your unique experience and skills , but generally, a sales assistant cover letter should include:

Who you’ve worked for –  What type of establishment have you worked at? It might be large supermarkets, phone shops or small independent fashion stores.

Product/service knowledge – Do you have women’s fashion know-how or are you a smartphone product whizz? If you have product or service knowledge which is relevant to the role you’re applying for, it’s a huge selling point – make it clear in your cover letter!

Level of experience – Have you been working as a sales assistant for several years, or will this be your first role?

Sales assistant skills – Show off your most relevant skills, such as using a till, advising customers, dealing with complains, transaction processing and relationship building.

How you can benefit a new employer – Do you have a track record of increasing sales, or decreasing queue length in-store? Give the recruiter a real reason to want to open your CV by stating how you could directly benefit the employer.

Your sales assistant cover letter for your CV

By packing your cover letter with highly relevant skills and keeping it short and punchy, you can ensure that recruiters will be keen to open your CV.

Remember to triple-check your cover letter for spelling and grammar errors before you send it. You wouldn’t want silly typos detracting attention from your great content!

Good luck with your job search!

Entry-Level Sales Associate Cover Letter No Experience

Little or no experience does not mean that you lack relevant skills and attributes. Even if you have not held a job in the sales field before, you can still create a compelling cover letter by simply stating how much you know about the sales associate position.

So, if you are looking for a sales associate job but have no experience in hand, you might want to extend your homework a bit. That said, find out what the employer is specifically looking for in a sales associate and endeavor to create a relevant cover letter.

If talking about experiences is not an option, talk about how your skills can help the company gain sales and retain customers. You will need to emphasize your convincing skills, so give examples of how you convinced someone (maybe a customer in a mock session in school or college).

Cover letters are all about self-marketing. The idea is to sell yourself. So if you can effectively convince a potential employer that you are a great seller by selling your own skills in a cover letter, think of yourself as hired!

Remember that the position for which you are applying is one of extreme importance, so make sure that you come across as someone who is a great marketer.

You can refer to the sample cover letter for a sales associate (who has no experience) position below:

Sample Entry Level Sales Associate Cover Letter No Experience

6521 New Street Metairie, LA 66239

January 19, 2021

Mr. Liam Rock Manager Human Resources Citi Trends 5 Bert Street Metairie, LA 66772

Dear Mr. Rock:

As a detail-oriented and passionate individual, I would like to be considered for a Sales Associate position currently available at Citi Trends. A fresh high school graduate, I am eager to work hard in a fast-paced environment and contribute to your success.

Having gone through a rigorous grind with a special focus on controlling costs, increasing revenues, and generating new business, I am well prepared to begin working on your sales floor. Particularly, I am well versed in creating a warm and friendly environment for guests by providing exceptional customer service as well as performing cashiering tasks. Utilizing my strong business acumen, I will be able to drive sales to attain your goals.

As part of a mock session at school, my team developed and implemented a sales and marketing strategy to achieve bottom-line results, which was labeled “high plausibility of 100% success” by our presiding teacher.

If you are in search of a professional with huge sales talents, I would welcome a conversation. I will contact you after a week to follow-up and can be reached at (000) 222-2222 in the interim.

Thank you very much for your time and consideration. I look forward to meeting with you soon.

Rozanne Gates

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Home » Covering Letters » Sales Assistant Cover Letter Example – No Experience

Sales Assistant Cover Letter Example – No Experience

By Guest Author

Use this sample if you are going to apply for a Sales Assistant job in the UK. Amend it as suitable before sending it to the employers.

Covering letter example for a Sales Assistant position when candidate has no experience.

Adrian Philps

01 Any Road, Every Town, XX1 1YY ____________________

Mr John Smith ABC Company All Streets Any Town AA1 1ZZ

Dear Mr Hall,

I am writing in response to your job advertisement for the position of Sales Assistant at Smith & Co. I have excellent communication skills and a familiarity with sales techniques, which I studied as part of my Communications course at Salisbury College.

In your job description you depict that you are looking for an ambitious sales assistant and I have plenty of enthusiasm to fill that role. With regards to the qualities you are looking for I can offer you strong computer and telephone skills, the ability to produce MS Word documents, Excel spreadsheets and work in a company created database. I have exceptional communication skills with all levels within the company and outstanding organisation and time management skills. I am able to handle a number of tasks simultaneously and work well under pressure. I work well on my own initiative but can equally work as part of a team. I am a quick learner, punctual and reliable.

As a new and enthusiastic candidate, I would welcome the opportunity of an interview to discuss my suitability and other qualifications with you further. I look forward to a reply at your earliest convenience.

Thank you for your time and consideration of this application.

Yours sincerely

Sales Assistant CV Example Sales Assistant CV Example Sales Assistant Cover Letter

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