sports management assignments

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Sports Management

• 1260 Avg SAT
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• $33,900 Tuition
• 1210 Avg SAT
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• $64,230 Tuition
• 1350 Avg SAT
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• $38,748 Tuition
• 1200 Avg SAT
• 5,006 Enrolled
• $52,155 Tuition
• 1280 Avg SAT
• 4,368 Enrolled
• $45,460 Tuition
• 1180 Avg SAT
• 1,309 Enrolled

SAMPLE CURRICULUM

Administration of Sport

Coaching Skills

Exercise Physiology

Facilities Planning & Management

Health and Fitness

History of Sports

Macroeconomics

Managerial Accounting

Microeconomics

Organization & Administration of Physical

Sport Marketing

Sports and the Law

Sports Officiating

Sports Psychology

Theory of Leisure & Recreation

HIGH SCHOOl PREPARATION

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Advertising Executive

Marketing Executive

Public Relations

Sports Manager

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Sports Management: Research & Assignments

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• Research & Assignments
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Research and Assignments

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• Sports Medicine & Education Index This link opens in a new window Sports Medicine & Education Index provides articles and abstracts covering physical fitness, health, sports medicine, sport law, kinesiology, motor learning, recreation, standardized fitness tests, sports equipment, business and marketing, coaching and training, and sport sociology/psychology. Find academic and peer-reviewed journals, magazine and newspaper articles, trade publications, reviews, and more.
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SMGT 200 Introduction to Sport Management

• Course Description

This course is designed to provide students with an introduction to the skills and competencies required to pursue career opportunities in the sport industry.

For information regarding prerequisites for this course, please refer to the  Academic Course Catalog .

Course Guide

View this course’s outcomes, policies, schedule, and more.*

*The information contained in our Course Guides is provided as a sample. Specific course curriculum and requirements for each course are provided by individual instructors each semester. Students should not use Course Guides to find and complete assignments, class prerequisites, or order books.

Successful management is required in all segments of the sport industry whether professional or amateur, private or public, school-related or club, community or national and at all levels of competition. In the management function, the same basic elements are needed, regardless of organizational type: personnel management, program development, marketing, information management, facilities management, and legal responsibilities. These topics along with others serve as an overview of the essentials in sport management.

Course Assignment

Textbook readings and lecture presentations.

No details available.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations , the student will complete the related checklist found in the Course Overview.

Discussions (3)

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each discussion. Each thread must be at least 500 words, include at least 1 outside resource, and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to two (2) other classmate’s threads. The replies must be at least 250 words. (CLO: C, D, E)

Current Issues Paper

The student will investigate a current issue in Sport Management and write a 4-page paper in current APA format. The paper will include a minimum of 5 sources. (CLO: C, D, E)

Career Profile

The student will complete an 8-page project that focuses on a potential career position in Sport Management. The paper must use current APA format and include at least 5 references (at least one of which must be a peer-reviewed journal article) in addition to the course textbook and the Bible. (CLO: A, B, D)

Quizzes (8)

Each quiz will cover the Reading & Study material for the assigned module: week. Each quiz will be open-book/open-notes, contain multiple-choice and true/false questions, and have a 2 hour time limit. (CLO: A, B, C, D, E)

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The Franklin University Tuition Guarantee locks-in your first-term tuition rate for the duration of your associate, bachelor’s or master’s degree program, for as long as you remain actively enrolled. 

Get in the game with an online sport management degree

Sports is big business and the business is changing rapidly. According to the Business Research Company, today’s global sports industry is worth over $500 billion and growing. Rapid digitization, emergence of e-sports and the globalization of the sports industry have created a massive demand for professionals who are able to shape the future of sports. The B.S. in Sport Management major provides big-league career opportunities for sports-minded individuals with a head for business. You’ll learn how essential business concepts translate to the sports industry and open the door to a variety of roles.

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Prepare to tackle the sport management challenges of today and tomorrow

Program Overview

Build your leadership skills and style to excel in the sports industry.

Franklin’s sport management curriculum unites sport science research and sport industry theory with the practical knowledge of sport management in order to enhance your understanding of sport business concepts and techniques so that you can achieve results when working with athletes. You’ll get a comprehensive introduction to the coaching profession at various levels including high school, club, youth, recreational and intercollegiate college programs. 

In addition to the focus on athlete performance, you’ll also learn what it takes to establish a sport club organization. You’ll learn to develop, manage, and sustain a highly organized club by creating a business plan and a mini-grant proposal. 

You’ll also examine the leadership role in management and responsibility of leaders in sports. In addition to analyzing various leadership styles and techniques, you’ll also get insight into the unique challenges associated with leading people in sports. 

Learn to maximize the impact of fundamental business principles  

Franklin’s B.S Sport Management curriculum conveys essential concepts from the functional areas of business within a sports context. You’ll learn marketing as it applies specifically to the sports industry including sponsorships, licensing, global issues and after-marketing techniques that are common to sports promoters. You’ll also explore the legal, ethical and social issues related to sports information. In addition, you’ll acquire the knowledge you need to manage athletic programs in schools, colleges, community centers and other venues including how to navigate legal, ethical and social issues related to the NCAA, NAIA and OHSAA. 

Supplement your online coursework with required field experience

Put your knowledge to the test and get practical experience with an on-site field experience at an organization of your choice. Tailor your degree to your ultimate career ambition with an internship in a school district, college or university or even a minor or major league franchise. You’ll build on-the-job skills under the direction of an on-site supervisor and a Franklin faculty member. In the past, students have pursued ticketing opportunities with the Cincinnati Reds and event planning with the Dayton Dragons.

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Curriculum & Course Descriptions

In this course, students acquire the writing competencies necessary for completing analytical and argumentative papers supported by secondary research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all their courses. The course also emphasizes the elements of critical reading, effective writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of an extended, documented research paper.

This course introduces you to statistics with applications to various areas. The course covers both descriptive and inferential statistics. Topics included are: sampling techniques, data types, experiments; measures of central tendency, measures of dispersion, graphical displays of data, basic probability concepts, binomial and normal probability distributions, sampling distributions and Central Limit Theorem; confidence intervals, hypothesis tests of a mean, or a proportion for one or two populations, and linear regression.

Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite. Course can count as a University Elective.

An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents' behavior and the global implications and outcomes.

The course examines the complex political and legal environment of public administration. Students learn how politics, law, and the structure and principles of American government impact citizens, public policy, and the administration of public and nonprofit organizations. Students apply fundamental political theories and administrative law principles in administrative contexts. Students pursuing the Public Administration major should take this course prior to beginning their specialization course work.

This course is an introduction to the major themes, processes, and methods common to all scientific disciplines. The student will develop the critical thinking skills necessary to analyze and evaluate all kinds of phenomena, scientific, pseudoscientific, and other. The focus is on the nature of science so students will develop an understanding of how science works and develop an appreciation for the process by which we gain scientific knowledge.

This course is designed for students interested in the allied healthcare professions. The course focuses on the fundamental concepts of anatomy and physiology that are necessary to be successful in any allied healthcare program. This course can be used to fulfill the general education science with a lab requirement, however, it is not recommended for students outside the allied health professions.

4 credits from the following types of courses: Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Critical Ethics uses critical thinking to get around the limitations of personal belief and indoctrination to get to what ought to be done and why to improve the human condition. Accordingly, the goal of this course is to help the student improve his/her ethical analysis and evaluation skills to help the student do the thing that must be done, when it ought to be done, using critical thinking.

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferrable between the two environments. The course includes strategies for time management, goal setting, reading comprehension, and advancing communication skills, including the use of electronic tools to participate in virtual environments.

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and presentation skills.

This basic public-speaking course intends to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing, and listening.

This course focuses on using spreadsheets to solve business problems.

This is an intermediate course focusing on the composition of research papers. Students in this course prepare to be active participants in professional discourse communities by examining and practicing the writing conventions associated with their own fields of study and work. By calling attention to the conventions of disciplinary writing, the course also prepares students for upper-division college writing and the special conventions of advanced academic discourse. Course activities include three extended research papers, semi-formal writing addressing interdisciplinary communication, and readings fostering critical engagement with disciplinary conversations.

In this course students will learn how to apply principles of intelligent visual design to professional communication and self-presentation. The focus will be on helping students reframe how to look outward to the professional world, and how to get professionals to view them as great employees and collaborators. How do you seek information to better understand organizations and professional opportunities? How do you present yourself to employers or prospective clients? Throughout the course students will receive professional mentoring and participate in an informational interview. Students will enhance their skills in impression management and communication through social media such as Linked In, blogs, and digital portfolios. Each assignment is tailored to fit the students? professional goals and career path. This course is intended for all academic majors.

An introductory business course that helps students learn business terminology and provides preliminary study into the areas of economics, global business, ethics, business ownership, business management, human resource management, marketing, accounting and finance.

A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.

This course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern day importance of HRM and the new ?corporate view? of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving regarding areas of employee counseling, discipline, and termination. Equal Employment Opportunity will be discussed in order for the student to understand its need, importance, and the legal issues surrounding it. Other critical areas of training and development, staffing, and strategy will also be explored.

This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

This course is an introduction to accounting, emphasizing how general-purpose financial statements communicate information about the business corporation's performance and position for users external to management. Approximately one third of the course emphasizes how the accountant processes and presents the information and includes exposure to recording transactions, adjusting balances and preparing financial statements for service and merchandise firms according to established rules and procedures. The balance of the course examines major elements of the statements such as cash, receivables, inventory, long-lived assets, depreciation, time value of money, payroll, bonds, and other liabilities and stocks. Concepts of this course are applied to ACCT 225 (Managerial Accounting). Students are advised to avoid any time lapse between these two courses.

This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.

This course is designed to look at sport and its role in society and the influence of society on sport in the areas of preparation for life, deviance in sports, coach?s role, gender, race and ethnicity, class relations and social mobility, sports and the economy, sports and the media, sports and politics, and sports and religion.

This course provides an introduction to the sport management field including career opportunities. Topics covered include knowledge and skills related to planning, organizing, directing, controlling, budgeting, and leading a sport-related organization.

The course examines the development of esports and its current state in order to better understand professional gaming from different technological, management, cultural, and economic perspectives. The course explains the most important actors in professional gaming and examines different models for esports ecosystems. The course seeks to help students appreciate the diversity and complexity of esports and identify areas of interest to them.

Through this course, students will gain an understanding of the special nature of the sports market. The course includes a combination of knowledge and skills related to the promotion, selling, and advertising of services and/or products within sports and physical activity industries.

This course provides the student with the variety of media in which to disseminate sports Information. It explores ethical, legal, and social issues relating to the sports information field.

This course provides information into the legal issues related to the sports field. Topics will cover the time frame from amateur through professional sports. Basic legal principles affecting the management of recreation and sports programs, liability and risk assessment of those programs will be covered.

Sport Facility and Event Management covers the changing nature of administration of health, physical education, and recreation programs; administrative relationships, administrative setting; physical plant; purchase and care of supplies and equipment; legal liability; insurance management; and professional and public relations.

This course will provide a more detailed discussion of sport promotion and sales management. Students will gain an understanding or sponsorships, licensing, global issues, and after-marketing techniques that confront the modern-day sports promoter.

This course provides the student with the knowledge and skills necessary to manage athletic programs in schools, colleges, community centers, and other venues. It explores ethical, legal, and social issues relating to following the various standards such as NCAA, NAIA, OHSAA, and others. The course will also explore such areas as specific organizational management and structures, communication techniques, insurance and transportation issues.

This course will examine the role and responsibility of leadership in the area of sports. An emphasis will be placed on leadership styles, techniques, leadership's role in management, and issues and problems in leading people in sports.

The purpose of the Sport Studies Capstone is to apply previously acquired knowledge during undergraduate major courses to create a personalized e-portfolio and Senior Capstone Project. Students will obtain key information regarding possible career options within the sport management or exercise science industries that can be applied towards future job related goals. Various career tools will be explored and applied as part of the learning process, including the creation of an eportfolio which utilizes various artifacts to market to future employers. Sport Management and Exercise Science students are required to take this course, SPM 491 or EXS 491 Sport Management or Exercise Science Internship for graduation.

18 credits from the following types of courses: Any undergraduate courses offered by the University except developmental education courses.

The University Electives requirement allows students to select any undergraduate courses (except developmental general education courses) to meet the required degree hours. The Program Chair has provided the following suggested optional focus areas to help guide course selection for these degree hours. Please note these are not required courses and students are not limited to these courses. The recommended focus areas are intended to assist with long term professional goals and provide elective options that align with industry specific interests.

Recreational Program Management and Coaching:

This course is an introduction to exercise program design. It will review general principles for designing exercise programs for apparently healthy individuals and individuals with physical disabilities. Strategies to improve exercise compliance and adherence will be included. Legal issues in the designing of exercise programs will be addressed.

This course introduces you to sports and exercise psychology theories, research, and selected applications of those theories and research. Topics include, but are not limited to, motivation, team dynamics, improving performance, and challenges/transitions in sport. You will also learn how to apply sports psychology concepts to professional, personal, and social contexts.

This course is designed to assist students with making intelligent decisions throughout life in order to achieve an optimal level of wellness. Emphasis will be placed on the wellness concept and its relationship to fitness, nutrition, self-esteem, and stress management. The areas of catastrophic diseases, aging process and medical consumerism will be covered.

Students learn fundamental budgeting, accounting, and financial management concepts and techniques necessary for planning, analysis, and decision making in government and nonprofit organizations. Students also examine the competing values and politics that underlie and impact the budget process and financial decisions. Finally, students apply skills for effectively communicating financial analysis methods and conclusions with colleagues, elected officials, the media, and the public.

This course is a comprehensive introduction to the coaching profession. Emphasis is placed on sport at the high school and serious club levels. Consideration is also given to coaching at other levels, such as youth, recreational, and intercollegiate sport programs. The primary goal of the course is to develop and enhance students' knowledge and understanding of concepts and techniques of coaching and their application to achieving important objectives in working with athletes. The course and textbook combine sport science theory and research with the practical knowledge and methods of expert coaches in the five essential categories of coaching education and professional practice.

This course will explore the principles and procedures necessary to establish a sport club organization. An emphasis will be placed on creating a sport club business plan, and constructing a mini-grant proposal. Students who learn this information will be enabled to develop, manage, and sustain highly organized, professional, and structured clubs.

This course covers the theories and techniques of training and development from strategic and operational perspectives. Emphasis is placed on employee needs assessment, program design, implementation and evaluation. Learning theories and long-term development for global competitiveness are discussed.

Sports Marketing:

A study of fundamental principles and practices of advertising that emphasizes the development of a creative strategy and the decision-making process for the recommendation, implementation, and evaluation of a promotional campaign in support of the organization's strategy.

Marketing activities ? advertising, product development, distribution, pricing, and strategy ? aim to influence consumers to buy our goods, engage our services, support our cause, or vote for our candidate. An understanding of the drivers of consumer behavior is essential for the successful development and sales of goods and services. If we understand consumer behavior, we can begin to predict consumer behavior under differing conditions. And if we can predict consumer behavior, we can modify conditions to influence that behavior. In this project-based course, you will apply consumer behavior concepts, principles, and theories - primarily derived from the social sciences fields - to influence the acquisition, consumption, and disposition of products, services, and ideas.

Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, websites, email, and the evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

This course starts with principles of good design relevant for print and ends with active learning through the prepress creation of professional communication items like fliers, posters, and brochures. It includes digital prepress techniques and orientation to software used by industry practitioners for layouts. Please note that access to the Adobe Creative Cloud version of InDesign is required for this course.

This course teaches the theories and practices of typography, headline writing, visual design principles, and layout for professional communication in traditional and new media formats. Practice in content selection and editing is also included.

This course provides students with instruction in graphic and image editing software that is widely used in the photography and graphic design fields. The hands-on projects will use image editing tools, selections, layers, color adjustments, local and global tonal adjustments, shapes, and filters to enable students to be able to understand current postproduction techniques for both photography and graphic design applications. These skill sets are basic digital literacy skills for today?s creative workers, and this will be a necessary support for GRPH 210 and GRPH 317.

Sport Performance and Fitness Business Ownership:

Foundations of Entrepreneurship is an introductory course that examines the theory, practice, and tools of entrepreneurship. Various entrepreneurship structures and how such structures result in different unique pathways to success are explored. Students will focus on the importance of developing an entrepreneurial mindset as they assess their individual values and determine their affinity for entrepreneurial thinking, while also reviewing the risks and rewards of entrepreneurial businesses in the context of their chosen entrepreneurial philosophy. Finally, students will identify and evaluate opportunities for new ventures, and consider a strategic approach for successful business plan development.

This course examines the techniques for the commercialization of the products or services offered by the entrepreneur. Students will be taught how to measure the realistic demand for their product or service. Primary and secondary marketing, including research, will be emphasized and addressed. Students will learn how creativity transitions to innovation. Value propositioning, branding, and pricing will be significant topics of discussion. In bringing products to market, students will be taught how to make use of cost-effective, cutting edge tools such as social media.

This course covers the critical role of effective leadership in the successful growth of a new business entity. Students learn logical approaches to recruiting and leading an effective team. Focus will also be on all aspects of entrepreneurial finance and funding. Students learn how to make use of a standard accounting software package. Also covered are the fundamentals of raising capital, both debt and equity. Building on previous financial training, students learn the unique characteristics of analyzing small business financial statements with an eye toward potential valuation. Finally, asset acquisition and wealth strategies will be a topic pertinent to all who desire to pursue an entrepreneurial venture.

This course focuses on the relationship between an organization's culture and its performance. The challenges and opportunities presented to both leaders and followers in adapting to and implementing organizational cultural change are addressed in this course. The impact culture has as a mediating factor between a leader's style and the effective performance of an organization is examined in this course.

The study of management accounting for internal reporting and decision-making. The course introduces a business-management approach to the development and use of accounting information. Major topics include cost behavior, cost analysis, profit planning and control measures. Accounting for decentralized operations, capital budgeting decisions, and ethical challenges in managerial accounting are also covered.

Athletic Administration and Sport Leadership:

This course uses a systems perspective to identify, select, develop, and evaluate solutions to document and improve the performance of individuals, groups, and organizations. Students will learn how to analyze performance problems and make recommendations at the employee, job, and organizational level that will assist the organization and its employees in achieving organizational goals and managing change. Students will also learn how to bridge the gap between organizational strategy, individuals, and departments.

This course focuses on the organizational processes and theoretical constructs related to organizational behavior. The roles of leaders, followers, and teams, and their influence on the culture and performance of an organization are addressed through the analysis of key organizational behavior concepts and related cases. Topics will include: values, perception, attitudes, assumptions, learning, motivation, conflict, diversity, and change.

Leadership is the ability to influence people towards a goal. This course will focus on the key factors and theories in leadership. You will develop skills to navigate your organization and determine how effective leaders or followers influence and motivate others in their organization. Students will build a foundation upon which to build lifelong learning practices for leadership development using both theory and application.

All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Academic Minors

Personalize your degree with a minor. Explore available minors, learn how minors can benefit you, and find out what requirements you must meet to earn a minor.

B.S. Sport Management Program Details

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67% LESS IN TUITION

For students taking 31 credits per year, Franklin University’s undergraduate tuition for the 2023-2024 academic year is $12,338. According to Collegeboard.org , that's about 67% less than the national average private, nonprofit four-year college tuition of $38,070.

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A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the B.S. Sport Management matrix.

1. To be awarded an undergraduate degree, students must:

• Successfully complete all courses required in the major program, including:
• General Education
• Business or Professional Core
• Major Area and Elective Courses
• Technical transfer credit (for specific degree completion programs only)

2. Meet these grade point average (GPA) requirements:

• All students must attain a minimum Franklin University cumulative GPA of 2.00
• All students must attain a minimum GPA of 2.25 in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements

3. Complete the residency requirement

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree. 

4. Complete the payment of all requisite tuition and fees

5. Not be under disciplinary dismissal due to academic dishonesty or a violation of the Student Code of Conduct

Program Chairs and Academic Advisors are available for consultation to provide information and guidance regarding the selection of courses, the accuracy of schedules, and the transfer process. However, students are responsible for understanding and meeting the degree requirements of their major program or degree and for planning schedules accordingly.

Overall Residency Requirements

Course level requirements.

A student must have 40 credit hours overall that are equivalent to 300/400 level Franklin University courses for a bachelor’s degree. A student must have a minimum of 12 credit hours of courses that are equivalent to 200 level or above for an associate’s degree.

Business Core Requirements

Majors that have Business Core requirements are Accounting, Applied Management, Business Administration, Business Economics, Business Forensics, Energy Management, Entrepreneurship, Financial Management, Financial Planning, Forensic Accounting, Human Resources Management, Information Systems Auditing, Logistics Management, Management & Leadership, Marketing, Operations & Supply Chain Management, and Risk Management & Insurance. The Business Core is the foundation of the related academic disciplines appropriate for a baccalaureate degree in business. The purpose of the Business Core is to provide students with a conceptual understanding of organizations, how the functional areas interrelate to achieve organizational goals, and how to apply professional decision-making competencies and technical skills in today’s environment. After completing the Business Core, graduates will be able to:

• analyze an organization’s accounting information in order to develop sound business decisions
• identify and apply valuation models relevant to an organization’s financial decisions
• identify the impact of forces influencing the major functional areas of business (e.g., ethical, legal, technological, economic, global and social)
• apply marketing activities to the delivery of goods and services in business-to-business and business-to-consumer markets
• apply interpersonal and resource management skills to enhance business success

Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four business courses are not required to take Business Principles.

Major Area Requirements

A student must have 20 credit hours in the major area that are equivalent to 300/400 major level Franklin courses for a bachelor’s degree. A student must have 12 hours of major area courses that are equivalent to 200 level or above for an associate’s degree. A minimum 2.25 GPA is required in the major area for students enrolled in either the associate’s or bachelor’s degree programs, and each major course must be completed with a grade of “C” or better to count toward degree requirements.

Capstone Requirement

Every major has a capstone experience for which credit cannot be transferred into the University. This is a Franklin course designed to integrate and assess the learning outcomes specific to each major as a whole. This course should be taken as the last major course. If, given the academic scheduling process and the student’s projected graduation date, this is not possible, then the student should have Senior Standing (90 or more credit hours), plus the skill-based General Education courses (COMM, SPCH, WRIT, MATH, COMP), all business or professional core courses, and the capstone prerequisite courses.

Subsequent Degree Requirements

Students pursuing subsequent bachelor’s degrees must earn in residency at Franklin University a minimum of 30 credit hours at the 200 level or above, of which a minimum of 16 credit hours must be major area courses equivalent to 300/400 level courses.

Additional Degree Requirements

Students seeking an additional bachelor’s (or associate’s) degree must successfully complete a minimum of 30 credit hours (including the major requirements) beyond the first bachelor’s (or associate’s) degree. (See the “Subsequent Degree” section of the Academic Bulletin.)

Transfer Credit

Transfer credit and credit awarded on standardized exams, proficiency exams or portfolio credit awarded by another institution will not count toward the residency requirement at Franklin University. Credit awarded based on proficiency examination or portfolio evaluation conducted by Franklin University may apply as appropriate major area credit, but will not reduce the hours required toward the residency requirement.

A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student: 

• Has provided official documentation of graduation from an accredited high school or its equivalent (see Documentation Required below), or 
• Has an associate, bachelor or master’s degree from an institutionally (formerly regionally) accredited institution of higher education, an institution recognized as a candidate for accreditation, or an institution recognized by the Council of Higher Education Accreditation

Documentation Required

• Documentation of high school graduation or equivalence - required for applicants who are transferring fewer than 60 semester hours that apply towards a Franklin degree. 
• If the student has transferable hours of 60 credit hours or more from an institutionally (formerly regionally) accredited institution of higher education, then they will not have to provide a high school diploma or equivalence. Acceptable forms of documentation of high school graduation or high school equivalence for undergraduate admission must include one of the following: 
• Official high school transcript listing the date of graduation 
• Official GED certificate 
• Official documentation of having passed a State High School Equivalency examination 
• Official documentation of a home school completion certificate/transcript 
• Official transcripts from all educational institutions (college, universities, professional schools, etc.) previously enrolled in, regardless if credit was earned. 

A student classified as degree seeking will not be permitted to register for courses until all transcripts are received and placement tests completed (see specific requirements under “Placement Testing”).

Admission Process

Admission procedures should be started early to maximize scheduling options and financial planning. Learn more about the undergraduate admission process.

English Language Proficiency Requirements

Prospective students must demonstrate English Language Proficiency. The requirement is met through any of the following: 

• The applicant is a citizen of a country where English is the official language. 
• he applicant has received a bachelor’s degree (or higher) from an institution located in an English-speaking country in which the courses were taught in English. 
• The applicant has earned appropriate scores on language proficiency exams taken within the last two years, as listed below.

Undergraduate face-to-face: Students must earn a minimum overall TOEFL score of 500 (paper-based), 60 (Internet-based), 5.5 IELTS, ACCUPLACER ESL 259, or Cambridge 160 with at least the following scores on each of the exam subsections. Prior to registration, students will be given a language placement exam to determine whether ESL studies are required.

Global or Online International students must take Reading Comprehension and Writing placement exams. 

Students must earn a minimum overall TOEFL score of 550 (paper-based) /79 (Internet-based), 6.5 IELTS, ACCUPLACER ESL® 105, or Cambridge 180 with at least the following scores on each of the exam subsections.

ACCUPLACER Assessments for Admission

• Prospective students may demonstrate English language proficiency through the ACCUPLACER ESL® examinations administered by Franklin University. The ACCUPLACER ESL® suite of examinations are internet-based, computer-adaptive assessments designed to properly assess students’ English language competencies. 
• Testing fees and any related administrative or proctor fee will be assessed for the administration of the 
• ACCUPLACER examinations. Students are also responsible for all fees incurred for retake examinations. 
• Students who do not meet the minimum score requirements may retake the examination(s) once within a two-week period. Subsequent examination retakes will be considered after a three month waiting period. Passing scores will remain valid with Franklin University for a period of two years. 
• All ACCUPLACER examinations must be administered by an approved proctor that meets specific criteria, as defined by our proctor expectations. An alternative to finding a proctor in your area is Virtual, an online proctoring service, approved by ACCUPLACER. For additional information, contact the Office of International Students and Programs.

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Sport Management Career Opportunities

Franchise manager.

Franchise managers are responsible for planning a team’s budget, working with coaches and athletes to ensure the availability of necessary training and hiring and firing athletes.

Athletic Director

Athletic directors work at schools and universities to oversee coaches and staff members associated with athletic programming.   

Sport Operations Manager

Sport operations managers support the competitive experience by conducting and overseeing  financial and budgetary operations for an organization or facility. 

Facilities Director

Facilities directors are responsible for the management and operation of a physical building including managing staff, an operating budget, maintenance and construction.

Sports Broadcaster

Sports broadcasters entertain fans by sharing their commentary and analysis on a sporting event. Broadcasters work in a variety of media channels including, radio, television or internet.

Sports Information Director

Sports information directors are employed by colleges and universities in a public relations role specializing in providing sports-related information (game results and statistics) to fans and the general public.

Sporting Event Manager

Sporting event managers manage event-related services including budget, promotion, set up and operations logistics. 

Sport Management Employment Outlook

From 2021-2031, jobs in sport management are expected to increase by 13%.

All Occupations

Agents and Business Managers of Artists, Performers, and Athletes

Athletes and Sports Competitors

Coaches and Scouts

Source information provided by Lightcast.

Knowledge & skillsets.

Gain in-demand skills sought by employers with curriculum that teaches you:

• Recruit, mentor and nurture the development of athletes
• Prepare teams for competition, including practices and game preparation
• Create an environment that prioritizes sportsmanship and civility
• Maintain accurate records of athletic eligibility
• Analyze existing athletic programs and assist in the creation of new athletic programs
• Develop customized coaching plan for athletes including goals and plan of action
• Oversee competition events by developing game strategy and establishing a focused approach for excellence in competition
• Build positive group dynamics that contribute to the team and individual athlete success
• Develop, implement and maintain orientation, mentoring and educational programming for departmental administration and staff
• Develop and run sports programs while overseeing finances and budgets related to the athletics department and facilities
• Built and implement strategic vision for the athletic department 
• Oversee the production of the athletic handbook, bulletins and other publications
• Plan, manage and evaluate program budgets, payroll and other fiscal activities 
• Monitor compliance of programs with federal and state regulations and conduct compliance reviews 
• Prepare athletic budget, requisition supplies and equipment, supervise expenditure, and maintain inventories for athletic programs
• Develop, implement and enforce policies and procedures for ensuring safe facilities and programs
• Direct and coordinate a full range of athletic department services and programs including maintenance, transportation and adherence to rules and regulations
• Assess athletics department liability risk and develop new policies and procedures to mitigate risk
• Develop and lead implementation of new athletic programs
• Ensures compliance with all federal, state and local laws governing athletic facilities and operations
• Develop and mentor volunteers and staff to ensure quality instruction and leadership
• Create, implement, schedule and manage a variety of recreational sports programs
• Evaluate recreation programs to ensure the quality of programs fits the needs of all participants
• Observe and monitor recreation programs to ensure safe and effective programs
• Prepare reports and correspondence regarding recreation operations
• Recommend the purchase, storage and utilization of recreation equipment  

Get College Credit for What You Already Know

The certificates and training listed below are relevant to this degree program. Search our database to view pre-evaluated credentials and see how a license, certification or professional training saves you time and money toward your degree.

Frequently Asked Questions

Congratulations on wanting to finish your degree. At Franklin, we make it easy and convenient for busy, working adults to complete their bachelor's degree program alongside other commitments. Typically, a bachelor’s degree takes about 4 years of full-time study from start to finish. However, Franklin’s generous transfer policy can help you finish faster. Visit MyTransfer Credit to see how your previously earned credits can save you time toward your bachelor’s.

Franklin makes getting started easy and convenient. We offer three trimesters every year, with start dates within each. Talk to your admissions advisor to find the start date that works best for you.

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to get a realistic estimate of exactly how much your degree will cost - especially once you've factored in transfer credit. Our 2023-2024 tuition rate is $398 per credit hour and with our tuition guarantee , you can lock-in your tuition rate from your first term through graduation. Ask our helpful staff about available financing options and financial aid programs. Visit MyTransfer Credit to see how transfer credits could help you save time and money.

This is a four-year undergraduate degree program that exists at the intersection of business and the sports industry. Students learn business concepts within the context of sports through online coursework and complete an on-site field experience that provides experiential training to round out their degree.  

Sport management graduates go on to become sports business operation managers, event managers, facilities directors, franchise managers, athletic directors, sports information directors, sports broadcasters or entrepreneurs. Some also go on to graduate school to pursue careers as agents.

With a B.S. Sport Management from Franklin, you'll be well-prepared for leadership positions in public, private and commercial employment settings within the fitness, recreational, sport and wellness industries. Graduates of the sport management major will find job opportunities in the media, high school and college athletic departments, and minor league and professional sports organizations.

With a B.S. Sport Management from Franklin, you'll be well-prepared for leadership positions in public, private and commercial employment settings within the fitness, recreational, sport and wellness industries. Our online bachelor's degree program provides coursework in a convenient format that works for busy adults and 6 credit hours of required experiential learning that provides an opportunity to work alongside an in-field professional to gain hands on experience.

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What is Sports Management?

Understanding the Numbers When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

Some love sports. Some love taking chances and challenges. These traits, together, make a winning combination for a career in sports management, which includes any and every business aspect of sports and recreation.

The field is vast. Sports managers work for professional teams, their parent programs (such as the National Football League, National Basketball Association, Major League Baseball or National Hockey League), colleges and universities, recreational departments and sports marketing firms. They can be event managers, facility managers, sports economists, financial, promotion or information experts.

They can run the front office, work behind the scenes or act as the interface between players, coaches and the media. In all these sports management roles, energy, motivation, good sportsmanship and teamwork are considered strong assets.

There’s more to a job in sports management than first meets the eye. Getting these coveted jobs takes hustle, of course, but also demands excellent analytical thinking, communication skills and stand-out business savvy.

The most serious players in the field start with a degree in sports management at an established, accredited university .

There are many programs you can choose from to help you get started:

• Bachelor's in business administration with a concentration in sports management
• Bachelor's in sports management
• Accelerated bachelor’s to master’s degree in sports management
• Master of Business Administration (MBA) in Sports Management
• Master’s in sports management
• Athletic administration graduate certificate

To help decide which is right for you, here’s a closer look at what sports management is all about and how to choose the program to best matches your goals.

What Are the Types of Sports Management?

Maybe you’re an athlete yourself or just a zealous fan. Earning a sports management degree or certificate can introduce you to the work and various roles that need people ready to turn their passion into a profession.

The sports industry is growing. The U.S. Bureau of Labor Statistics (BLS) predicts an increase of about 160,600 jobs for all entertainment and sports careers between 2020 and 2030 – that’s a 22% job growth driven in part by the rising interest in sports. Expansion can mean opportunities for well-trained, business-minded professionals at all levels.

You can choose from a number of sports management careers  focused on marketing, facilities management, event planning or any number of sports management careers. BLS projects that the employment of public relations specialists, a vital role within the sports management world, will increase by 11% through 2030. In addition to public relations, other directions available to you with a sports management education include:

• Athletic director
• Facilities manager
• Guest relations specialist
• Promotions manager
• Sales manager
• Special events coordinator

Those with at least a bachelor’s degree in sports management should have the industry knowledge and practical experience to get ahead in these careers. The bachelor’s in sports management program at Southern New Hampshire University (SNHU), for example, combines sports management, business and liberal arts courses – plus opportunities for valuable sports-related field experiences – to help you enter and succeed in this competitive job arena.

In a sports management program, you can:

• Learn to apply conventional analytical tools to sports business situations
• Become well-versed in ethical conduct principles and values, and learn to express yourself with professionalism in any business setting
• Explore a global view of sports business by developing a deep understanding of the relationships between institutions, culture and humanity and their impact on sports businesses
• Recognize and understand the broad spectrum of relationships among external forces affecting a sports business and how to respond by aligning company strategies and resources

A college degree also connects you with a strong network of alumni  who work for sports organizations around the country, from pro franchises and sports apparel giants to amateur athletic organizations.

A month before completing her bachelor’s in sports management at SNHU, Toledo accepted a job offer in sales recruiting for an organization that supports college coaches in search of student-athletes. Just a month and a half after starting, she was promoted. Working on a team of business and communication majors, Toledo attributes her sports-specific degree to her quick success.

“This program allowed me to learn so much about the sports world, whether it was about operations, marketing, sales, ethics, etc.,” Toledo said. “I am so happy I picked this program because it changed my view on the sports industry forever and allowed me to connect with other people in my classes who loved sports as much as me.”

Keep the Ball Rolling with a Graduate Credential

If you've decided to turn your love of sports into a fulfilling career, you might consider a master’s degree or graduate certificate to position yourself for success. A master’s degree can help you stand out, and some roles may require you to have the advanced credential.

Master of Science in Sports Management

A master’s degree with a focus on sports management program can provide the knowledge needed to break into or advance in the competitive sports management industry by blending experiential learning with a strong foundation in business administration.

Cappelli was working full-time, so she needed a program that allowed her to balance school and work  with her personal life. "I was also coaching a youth sports team, and having flexibility for my learning was a big help in allowing me to follow my passions at the same time," she said.

After completing the graduate degree at SNHU, Cappelli was all eyes ahead. "Adding a master’s degree to my resume has been a big accomplishment for me, and I believe it will help me land more interviews and potential job opportunities in the future," she said.

Key components of the master's in sports management program at SNHU include:

• Analyzing interrelationships between functional areas in sport business organizations
• Applying management and leadership theory in a sports-related environment
• Honing strong written and verbal communication skills
• Integrating strategic analysis into planning processes
• Thinking critically and creatively

Coursework can cover research methods, management of sports organizations, sports marketing and media. You can expect to explore both theory and real-world application and enter the workforce with practical tools you can use immediately.

MBA in Sports Management

If you want to master the business side of sports, an MBA equips you with what you need to make your mark. You’ll study the core principles of business development, brand building and event planning. You’ll also gain a solid foundation in business and management using real-world examples from the multi-billion-dollar sports business.

MBA coursework explores specific aspects of business and is a well-rounded education whether you’re just starting out, wanting to move up or are ready for a career change .

Here are some important lessons your MBA will instill:

• An understanding of the relationships between institutions, culture and society, and their impact on businesses
• Core business skills, from strategic planning to research analysis, alongside a strong foundation in the principles of business
• Strategic perspectives in the industry with a focus on international business, licensing, marketing, sales and strategic alliances

Master's degree holders can expect to earn significantly more, on average, than those with only a bachelor's degree and those without a degree, according to BLS. For example, in 2021, master’s degree holders earned a weekly median of $1,574 , which is $240 more than bachelor’s degree holders and $765 more than those with just a high school diploma.

Athletic Administration Graduate Certificate

If you see yourself as part of a professional sports administration or running the athletics program at a school or community organization, you’ll want to consider an athletic administration graduate certificate, which can be earned after you get your bachelor’s degree.

In this certificate program, you’ll focus on interscholastic and recreational athletics and study how sports, culture and society intersect and the role of marketing and media relations in a sports organization. Plus, you can use the credits earned for your graduate certificate to jumpstart a master’s degree.

The athletic administration certificate is attractive to people already working in the field looking for a promotion and can be a valuable advancement tool. Employment of education administrators, which includes athletic administration, is expected to grow 8% through 2030, according to BLS.

But he attained a 4.0 GPA while pairing his master’s in sports management with an athletic administration certificate at SNHU. “I was able to confidently excel in all areas, finding time to do my assignments when (the) time suited,” Wilson said.

The graduate credentials in conjunction with his years of playing experience were just what Wilson needed to help build upon his knowledge of the sports business and launch himself into new career opportunities. “After (the) completion of my program, I have been offered numerous sports positions after my athletic career, but, most importantly, my confidence in the sports world has elevated because of my time in the program,” he said.

So, Is Sports Management a Good Career?

Whether you’re a player strategizing your next move or someone who consumes all-things sports from the sidelines, you can fuel your passion with a career in sports management. It’s also a path that can instill and maintain that same passion in others.

No matter what position you land in the sports industry, versatility is a must. When employers list "other duties as assigned" in the job description, Newhouse-Bailey said they mean it. "A huge part of working in this field is event management and ensuring that customers have a positive experience,” he said. “This leads to a lot of problem-solving and doing a lot of work that isn’t very glamorous.” You might need to put on the mascot costume or relay statistics to the media, among other tasks that need to be done, but Newhouse-Bailey said that’s what makes working in the field fun.

With the introduction and increasing popularity of esports , there’s even more to look forward to in the growing field.

If you’re ready to dive headfirst into a growing field, a sports management degree can position you for success and open you to career opportunities. You’ll need to show you’re serious, though; Newhouse-Bailey recommends you “get involved early and often” and build a resume and professional network you can leverage when you’re ready. You can also take advantage of sports management internships  to boost both.

“You need to be willing to jump at opportunities in this field when you get the chance," said Newhouse-Bailey.

Discover more about SNHU’s online sports management degree : Find out what courses you'll take, skills you’ll learn and how to request information about the program.

Rebecca LeBoeuf ’18 is a writer at Southern New Hampshire University. Connect with her on LinkedIn .

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About southern new hampshire university.

SNHU is a nonprofit, accredited university with a mission to make high-quality education more accessible and affordable for everyone.

Founded in 1932, and online since 1995, we’ve helped countless students reach their goals with flexible, career-focused programs . Our 300-acre campus in Manchester, NH is home to over 3,000 students, and we serve over 135,000 students online. Visit our about SNHU  page to learn more about our mission, accreditations, leadership team, national recognitions and awards.

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The Bachelor of Arts in Sports Management will provide students with an undergraduate degree that will provide students with coursework specific to sports-related businesses and prepare students to work in high-level competitive sports settings. Students enrolled in the Bachelor of Arts in Sport Management will also get firsthand knowledge and advice from guest speakers and lecturers employed at some of the most recognized entities in the world. 

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