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16 Best Marketing Resume Examples for 2024

Best for professionals eager to make a mark

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• Marketing Resume
• Marketing Resumes by Experience
• Marketing Resumes by Role

Writing Your Marketing Resume

Marketing resume faqs.

You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.

While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or  building a resume . We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.

We’ve distilled our findings into 16 marketing resume samples and an extensive resume guide that has  helped marketers get interviews at companies like Stripe and Facebook in 2024 . Use these examples and our top resume tips to get an interview (and a job) faster than ever!

Marketing Resume Example

or download as PDF

Why this resume works

• The best way to do this is by utilizing bullet points in your skills and work experience sections.
• The details of how you exactly directed the launch of a new campaign may not fit in your resume, but they’ll be a perfect addition when you create a cover letter .
• The best way to do this is by using the  reverse-chronological resume format  to demonstrate your most recent positions and how you’ve grown from role to role. 

Marketing Student Resume

• Did you harness tools like Zoom for diversity sessions or engage in panel discussions during a workshop? Or maybe during a community volunteering stint, you rallied local residents, demonstrating remarkable people skills handy in the marketing department. Such is the cocktail of experiences that tantalize potential employers to pick an entry-level candidate for their team.

Marketing Intern Resume

• Integrate examples of how you’ve used marketing tools like Sprout Social or SEMrush to drive brand awareness. It’ll legitimize your personal experience and strengthen your candidate profile.

Entry-Level Marketing Resume

• For example, consider including relevant courses from college in a separate section.
• You can also add a  resume objective  to exhibit your skills, years of experience, and qualifications. 
• Use metrics to demonstrate how you’ve increased website traffic, saved reporting hours, reduced costs per lead, or improved conversion rates. 

Marketing Assistant Resume

• You can still make your marketing assistant resume look desirable by including internships and relevant college courses.
• If you don’t have relevant experience, you can still highlight transferable skills from other jobs.
• For example, if you worked as a server, you can highlight essential marketing assistant skills like time management, organization, collaboration, sales principles, and consumer behavior.
• An objective lets employers know what skills and qualities make you right for the job (in less than four sentences, no less!). Don’t hesitate to mention what you hope to bring to the table at your future place of employment!

Senior Marketing Resume

• Pick three of your most recent and relevant positions with four bullet points each.
• List six to 10 skills in your skills section, with a mix of hard and soft skills.
• If you’re feeling stuck about what to include, look up  resume examples  to get inspiration and help you format your content. You can also use a  resume builder  to make adding metrics, action verbs, and optional sections easier.

VP Marketing Resume

• Divide your VP marketing resume’s work history into three distinct sections, each dedicated to role you held in a particular company. Then, highlight your duties and quantified achievements for each position in, say 4 bullet points, and complement it with a section detailing the company name, location, and term of office. See that? It’s a piece of cake!

Chief Marketing Officer Resume

• Kick off by spicing up your chief marketing officer resume’s header with a vibrant color (a bright shade like orange could do). Then, lay your work experiences bare in snappy bullet points brimming with metrics and complemented by a larger font for the section subheadings. As for the side column, that’s prime real estate for your contact info, educational background, and a highlight of your skills, keeping it all within a single page.

Creative Marketing Resume

• Before you send your resume, double-check that you’ve included your email address and a phone number that you actually answer (not the one that’s perpetually silent or sends callers to voicemail). And for the grand finale, pop in a hyperlink to your LinkedIn profile to add another layer to your professional world.

Influencer Marketing Resume

• Achievements such as – 44% increase in social media engagement, 7.8K increase in weekly referral traffic, 4% increase in ROI over a quarter, and more – are what potential employers will be excited to see in your influencer marketing resume.

Marketing Coordinator Resume

• Good marketing skills include paid ads, Google Analytics, Salesforce, MS Suite, and organization.
• Hiring managers use applicant tracking systems (ATS for short) to weed through potential employees. The ATS scans resumes for skills and keywords the employer has marked as important; you’re more likely to get an interview if you have those skills and keywords.
• As a marketing coordinator, you can include quantifiers like company profit, ROI, team sizes, media campaign success, increases in website traffic, etc.

Marketing Associate Resume

• Use a  resume checker  or spellcheck system to scan for typos, grammar errors, and punctuation mistakes so you can hand in your resume without worrying.
• Ensure you make it through ATS by including specific marketing keywords, like “Salesforce,” “paid ads,” and “communication.” Always check your resume against the job description to ensure you’re hitting the mark.

Growth Marketing Manager Resume

• There are many options to choose from, including business objectives like revenue, sales, and customer growth, or marketing-specific outcomes like retention, website traffic, social media, and digital marketing.
• Using a  resume template  is a great way to structure and format your content, but if you’re strapped for time, you can use a  resume outline  and add your own stylistic elements as you see fit.

Content Marketing Specialist Resume

• The best way to demonstrate your abilities is by giving hard numbers to quantify your content production. Good examples include:
• How many posts or blogs you’ve written
• How much your efforts improved conversion rates, engagement, or other social media KPIs
• How many new customers your business gained through your efforts
• Always use the job description to guide what you write; don’t copy the skills and requirements word for word, but do include what you feel is honest. 

Communications & Marketing Specialist Resume

• Luckily, there are a series of  resume tips and tricks  you can follow, starting with maximizing your contact header and skipping extraneous content (like a profile picture and extra pages).
• Marketing campaigns, customer surveys, and targeted emails are all things that demonstrate your knowledge of marketing strategies.

Marketing Specialist Resume

• Wharton is a top business school, and you’ll be more likely to secure an interview if recruiters see that you’ve learned from the best.

Related resume guides

• Business Development
• Digital Marketing
• Marketing Manager
• Business Owner

When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.

However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.

To write a great resume, you need to ensure you’ve done these three things:

• Formatted your resume properly
• Included all the sections a hiring manager is looking for
• Talked about your skills/experience in the right way

To achieve that end, we’ll go over the following information:

• Marketing resume formatting tips
• Quantifying the impact of your work experience
• The skills to include in your “skills” section
• Customizing your marketing resume for each role you apply to
• The lowdown on your resume objective
• Mentioning your education and certifications

How to format your marketing resume

When it comes to formatting your resume, there are a few rules you should follow:

• Keep it to one page. Your resume should be your highlight reel, not an autobiography.
• Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
• Don’t give the hiring manager a trivial reason to put you in the “no” pile.  Avoid any spelling or grammar errors at all costs!
• Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
• Only include a  resume objective  or  resume summary  if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.

Talking about your marketing work experience

This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.

Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past.  Hiring managers want to be sure the candidates they interview will positively influence their business.

Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!

Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.

Which do you think is more convincing?

RIGHT – use numbers to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketer

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated  $11M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by  6 8%  per year
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by  31%
• Exceeded growth targets every quarter by  19%  on average

WRONG – avoid vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
• Exceeded growth targets every quarter

Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants. 

You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:

Ways to quantify your impact as a marketer

• Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
• Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
• Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78% 
• Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
• Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
• Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half

There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.

Showcase your marketing skills

The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:

• Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords.
• The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.

But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the  marketing job description , of course!

In your  resume’s skills section , try to include  at least 90 percent technical skills  if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.

So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember,  only include skills you’d be comfortable explaining in an interview .

Skills to include on your marketing resume

• CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
• Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
• General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
• Optimization: customer segmentation, attribution modeling, A/B testing
• Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
• Social Media: Instagram, Facebook, LinkedIn, Twitter
• Email Marketing: ConvertKit, Drip, Mailchimp
• SEO: keyword research, backlink building, content creation
• Direct Mail

The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.

For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.

A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas. 

Tailoring your resume for each marketing role

Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.

Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.

Start customizing your marketing resume by following these steps:

• Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
• On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.

Let’s walk through a concrete example.

Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:

Example marketing job responsibilities

About the Role

As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
• Manage acquisition strategy and execution for paid media across channels.  Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives. 
• Build and maintain a test-and-learn culture to determine the most effective channels.
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
• Partner closely with media agencies to align on goals, and drive the strategy to get there.
• Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to track and report acquisition performance.
• Own budget tracking and forecasting across channels.

Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume. 

Here’s what your resume might look like if you were applying for this particular role:

Example – customizing your work experience for a given role

• Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
• Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
• Exceeded growth targets every quarter by 24% on average

As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.

Your marketing resume objective

Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a  resume summary  instead.) But what exactly  is  an objective?

A  resume objective  expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.

Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.

Which of these resume objectives would you prefer as a hiring manager?

WRONG – uninformative resume objective

“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”

This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this   resume objective:

RIGHT – tailored resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”

This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!

Education and certifications

While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there. 

If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.

Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!

There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.

If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark: Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.

Digital Marketing Resume Example for 2024 [Free Template Included!]

As a digital marketer, you probably have amazing achievements behind your bank:

• You’ve ranked websites on Google.
• Successfully ran Google Ads campaigns with positive ROI.
• Managed Facebook ad campaigns with 4-5 figures in spend.

…And yet, none of those achievements are going to help you land your dream job unless you frame them right in your digital marketing resume.

But worry not, we’ve got your back! In this guide, we’ll teach you all you need to know to perfect your resume (AND give you a digital marketing resume example to inspire you).

Here’s what we’re going to cover:

How to Write a Convincing Digital Marketing Resume in 8 Steps

• Free Digital Marketing Resume Template (You Can Plug & Play)
• 15+ Tips to Put on Your Digital Marketing Resume

So, let’s dive right in!

Compelling Digital Marketing Resume Example [For 2024]

Impressive, right? Here’s everything this digital marketing resume example does right:

• Follows the reverse-chronological format. This format is the most popular one worldwide and is easily the safest choice.
• Lists contact details right. This includes an email address, a phone number, location, and LinkedIn URL. It also includes a URL to the candidate’s personal blog, which is sure to “wow!” the recruiter.
• Grabs the hiring manager’s attention straight away with a resume summary. In a single glance, the recruiter can tell that the candidate is a digital marketing professional with the right amount of experience.
• Focuses more on achievements than responsibilities. This helps the candidate stand out from other digital marketing specialists. Anyone can say they’ve done Google Ads, but not everyone has managed accounts with 4-figure monthly spend.
• Uses bullet points. The digital marketing resume example above uses bullets to convey information in an easy-to-follow way.
• Lists relevant skills. The digital marketing specialist resume above lists in-demand marketing skills like Google Ads, SEO, and others.
• Takes advantage of optional sections. The digital marketing resume example above includes extra sections such as “Projects” and “Certifications.”

Inspired by the digital marketing example above?

Awesome - now it’s time to create yours!

In this section, we’ll walk you through the steps you need to create a compelling digital marketing resume, starting with:

#1. Format Your Digital Marketing Resume Right

There are 3 typical resume formats:

• Reverse-chronological
• Combination

Out of the 3, the reverse-chronological one is the most popular worldwide. Whether you’re based in NYC or Tokyo, chances are, every hiring manager will be familiar with this resume format.

While the other 2 formats do have their merits, your safe choice is to stick to the chronological one.

Here’s what it looks like:

Once you’ve decided on the format, it’s time to start working on the resume style and layout. Here’s what that involves:

• Keep your resume one page long. The universal standard for resumes is one page, and we recommend you stick with it. The only case where it’s OK to go for a longer resume is if you’re a very experienced professional or applying for a role in academia. 
• Use section headers to identify specific sections. 
• Pick the right font. If your digital marketing resume is written in Comic Sans, no one’s going to take it seriously. Pick a more conventional resume font like Roboto, Ubuntu, etc. 
• Use 11 - 12 pt font size for the body text in your resume (excluding the section headers).

Use a Digital Marketing Resume Template (And Skip the Formatting Hassle)

Let’s be real - as a digital marketing expert, you have much better things to do than spend hours tinkering with your resume’s layout.

Want to skip past all that hassle?

Use a Novorésumé free resume template !

All you have to do is pick a template, plug in your contents, and you’re good to go!

And the icing on the cake?

Our resume templates look much better than the conventional black-and-white resume:

#2. Add Your Contact Information (Avoid Typos!)

Once your resume layout and formatting are done (or you picked an easy way out with a template), it’s time to work on your resume’s contents.

So first things first - the contact information section .

This one’s probably the most straightforward section on your resume, but very important to get right nonetheless.

Sure, you can have the most impressive work experience in the world, but none of that matters if the recruiter can’t contact you because there’s a mistake in your phone number.

In this section, fill in the following information (and make sure to double-check):

• Name and surname.
• Professional title. Make sure it matches the one mentioned in the job description. E.g. if the role asks for “SEO Expert,” use that as a title instead of “Digital Marketer.”
• Phone number.
• Email address. Make sure it’s professional, though. E.g. [email protected].
• Location. City and country are good enough, the recruiter doesn’t need to know your address.
• (Optional) LinkedIn URL. If your LinkedIn is up-to-date, you can include a URL.
• (Optional) Website. Do you blog about digital marketing? Maybe you even have a personal website where you offer freelance marketing services? Include a URL and impress the hiring manager!

And here’s how this would look like on a resume:

John Doe Digital Marketing Expert  

123-123-1234 [email protected] New York, NY linkedin.com/in/johnd

#3. Write a Powerful Resume Summary or Objective

When reviewing your digital marketing resume for the first time, the hiring manager is going to spend around 6-7 seconds quickly skimming it to see if you’re a relevant candidate.

In those brief seconds, your resume should show the recruiter that:

• You are, indeed, a digital marketing specialist.
• You have enough years of experience for the role.
• You have the right skills or achievements for the position.

So, how can you make that happen?

By using a resume summary , of course!

A resume summary, in a nutshell, is a 2-4 sentence “summary” of your work history. It paints the general picture of what level you are in your profession and helps introduce your resume in an appealing way.

Here’s what a solid digital marketing resume summary looks like:

Digital marketing specialist with 7 years of experience implementing SEO and content marketing strategies. Helped grow Finance Blog to 6-digit monthly organic traffic within 3 years. Experienced in managing freelance writers and link-builders. Proficient in Google Search Console, Google Analytics, copywriting, and editing.

The above example mentions the applicant’s job title, years of experience, an achievement, as well as top skills - everything that the recruiter needs to know that they’re relevant for the role!

If you’re applying for an entry-level digital marketing role, you want to use a resume objective instead. Check out our article to learn how to write one!

#4. Create an Achievements-Oriented Work Experience Section

As a digital marketing specialist, the work experience section is, arguably, the most important section on your resume.

At the end of the day, when applying for a marketing role, what really matters are your past experiences and achievements - everything else is secondary.

So, how can you create an effective work experience section?

First, start by formatting the section:

• Create a section header titled “Work Experience.”
• Start by listing your current or most recent work experience and go backward in time from there.
• For each entry, include your professional title, company name, dates employed, and 3-5 of your responsibilities or achievements.
• Under older positions, you can include less than 3 responsibilities/achievements for each, as they’re not as important.

Simply listing your work history, though, is not enough.

Your work experience section needs to make the recruiter pick you over other digital marketing specialists. Here’s how you can do that:

• Stick to achievements over responsibilities. The recruiter knows what your responsibilities as an online marketer were; they’re more eager to know how you excelled at the role.
• Quantify your achievements. Sure, you can say you were “Charged with running Google Ads,” but this doesn’t tell the hiring manager much. They want to know how much of a budget you managed, how many accounts simultaneously, what kind of ROAS you achieved, and the timeframe you worked on the accounts. 
• Use Laszlo Bock’s formula . Do you have a hard time quantifying your achievements? Follow this formula: Accomplished [X] as measured by [Y] by doing [Z].

Here’s how a compelling achievement would look like on a resume :

• Grew company website from 0 to 50,000 monthly organic traffic over 2 years by publishing 10 articles and building 5+ links per month.
• Grew company website using SEO.

The first example mentions results, timeframe, and actions taken. Thus, the recruiter can instantly understand your skill level.

The second example, on the other hand, is as vague as they get. The applicant can be an absolute rockstar, but there’s no way for the recruiter to know this.

#5. Mention Your Education (In Brief)

As a digital marketer, your educational background is not as relevant, but you still have to include it in your resume.

First, format the section as such:

• Add your latest degree up-top. Include degree name, institution name, years attended, and major.
• If you have a second degree (E.g. M.A. and B.A.) include it underneath the first following the same format.
• Feel free to skip on your high school education if you have a B.A. or any other type of higher education.

Here’s how this would look like on a digital marketing resume:

B.A. in Marketing NYC University 08/2013 - 05/2017

If you’re a recent graduate applying for an entry-level role , you can also add the (relevant) courses you’ve taken in your education entries as such:

B.A. in Business Administration

Boston University

08/2016 - 05/2020

Courses Taken:

• Digital Marketing 101
• Consumer Behavior
• Copywriting

#6. Include In-Demand Digital Marketing Skills

The next step to perfecting your digital marketing resume is including the right skills.

By “right skills,” we mean skills relevant for the role, not every skill you’ve ever learned.

Focus on more in-demand skills, such as: 

15+ Most In-Demand Digital Marketing Skills

• Digital Marketing
• Google Analytics
• Google Tag Manager
• Content Marketing
• Communication
• Email Marketing
• Facebook Ads
• Social Media Marketing
• Data Analysis
• Conversion Rate Optimization
• Link-Building
• Influencer Marketing
• Instagram Marketing

#7. Still Got Some Space? Add These Optional Resume Sections

If you’ve still got some space on your resume (which is likely the case if you’re a student applying for entry-level roles ), here are some additional sections you can add to your resume:

• Projects. Think, any type of online project you’ve undertaken yourself. E.g. starting a drop-shipping business, an e-commerce store, SEO-focused blog - you name it. 
• Certifications. There are a ton of relevant certifications that can help back up your skill-set as a digital marketer. You can earn such certificates on Google Digital Garage , HubSpot Academy , and Facebook Blueprint .
• Hobbies & Interests .While not a job-winner on its own, a hobbies and interests section can help you establish rapport with your interviewer, as well as show them something about yourself as an individual and not just a professional.

Here’s an example of how these sections can look like on your resume:

Sarah’s Etsy Store

2017 - Present

• Created my own Etsy store selling handmade necklaces.
• Used Etsy SEO to rank my products page #1 on several keywords.
• Drove over 20 sales per month, totalling 500 USD plus revenue per month.

Certifications

• Google Analytics Certification, 2018
• HubSpot Social Media Certification, 2019

Hobbies & Interests

• Snowboarding
• Creative Writing
• Fantasy Literature

#8. Make Sure Your Digital Marketing Cover Letter Is as Impressive as Your Resume

At this point, your digital marketing resume should be very compelling…

But your work isn’t done yet - you also need to create a digital marketing cover letter that’s just as impressive as your resume.

Here are some tips on how to do that:

• Start off the cover letter by addressing the hiring manager with their full name and job title. Sure, you could do the old-fashioned “dear Sir/Madam,” but you want to stand out, not fit right in, right?
• Impress the hiring manager with your cover letter introduction by including your most important qualifications, such as years of experience, top achievements, and top skills.
• In the body section of your cover letter, give more context to the experiences and achievements listed in your resume.
• Finally, wrap up the cover letter with a strong call to action at the end.
• Check our guide on cover letter mistakes to make sure your cover letter is spotless.

Still confused? We don’t blame you, creating a cover letter isn’t all that easy. Luckily, we have a dedicated guide just for that! Check out our cover letter guide here .

Key Takeaways

And that’s about it!

At this point, you should know all you need to know to create a compelling digital marketing resume. Before you go, though, let’s review all the key points we’ve learned so far:

• Use a resume summary to show the recruiter that you’re a qualified candidate right off the bat.
• In your work experience section, make sure to use quantifiable achievements over responsibilities when possible.
• Include the most in-demand digital marketing skills (and skip on cliches like teamwork and Microsoft Office).
• Still got some space on your resume? Add optional sections like Projects, Certifications, or Hobbies.

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• • Led the development and execution of comprehensive digital marketing campaigns across Meta, Google, and TikTok, increasing user acquisition by 45% within 12 months.
• • Managed a $500K quarterly budget for paid acquisition channels, optimizing spend for a 30% improvement in ROAS.
• • Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%.
• • Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement.
• • Collaborated with cross-functional teams to align marketing efforts with product launches, resulting in a 40% increase in product adoption.
• • Analyzed campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 35% increase in market share.
• • Managed and scaled paid search and social campaigns across Snapchat and Apple Search Ads, achieving a 50% increase in leads.
• • Designed and executed a landing page optimization strategy that lifted conversion rates by 18%.
• • Utilized Looker and Google Analytics to monitor campaign performance, driving a 10% decrease in bounce rates.
• • Orchestrated the creative testing process, enhancing ad performance and contributing to a 22% increase in CTR.
• • Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency.
• • Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
• • Supported the execution of campaigns that resulted in a 15% increase in user engagement.
• • Developed and maintained reporting dashboards for real-time performance tracking, enhancing team responsiveness.
• • Assisted in managing a portfolio of digital ads, optimizing for a 10% improvement in ad efficiency.

13 Digital Marketing Resume Examples & Guide for 2024

Your digital marketing resume should clearly demonstrate an understanding of the latest online trends. Mastery of SEO, content marketing, and social media strategies is essential. You need to show tangible results, such as campaign metrics or growth figures. Employers want to see your ability to use digital tools effectively to drive success.

All resume examples in this guide

Entry Level Digital Marketing

Senior Digital Marketing Manager

Creative Digital Marketing

Digital Marketing Account Manager

Digital Marketing Analyst

Digital Marketing Consultant

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Specialist

PPC Manager

PPC Specialist

Digital Marketing Director

Resume guide, what’s the trick to the perfect digital marketing resume.

Digital marketing resume example

The right format for your digital marketing resume

Digital marketing resume experience

Digital marketing skills that make all the difference, does a digital marketing resume need an education section, do you need digital marketing certifications.

Choosing between a resume summary or an objective

Other sections for your digital marketing resume

Key takeaways.

By Experience

The current digital marketing industry is highly dynamic and has embraced the importance of content marketing, marketing automation, and the integration of AI tools like ChatGPT  for automating time-intensive tasks. So composing a digital marketing resume with the needs of a modern digital marketing agency will definitely test your ability to balance your creativity with your mastery of technical skills. All this and more can be a painful headache if you don’t have the guidelines to help you succeed.

Additionally, the landscape for getting a job in digital marketing is constantly evolving. This means constantly updating certifications like Google AdWords or Hootsuite Social Marketing to demonstrate you’re credible. Plus, due to the unstoppable evolution of technology, you’ll need to pinpoint them and showcase your ability to adapt.

The Bureau of Labor Statistics  anticipates a 10% increase in digital marketing job demand by 2026, with digital marketing jobs expected to grow by 6% by 2032, a rate higher than the average job growth rate. This indicates a strong and growing demand for digital marketing skills, making it one of the fastest-growing job sectors.

We’ll examine not only one digital marketing resume example but several to properly illustrate the challenges that face you and, consequently, provide you with the weapons you’ll need to convince your potential employer that the answer to their problems is your employment.

We’ll go over:

• Insider tricks and tips for crafting the best resume you can.
• Have a look at a great resume example specifically for digital marketing and talk about what was good about it.
• Different formats and sections to include in your digital marketing resume.
• A couple of work experience listings - good and bad with a look at why. Plus we’ll talk about not having any professional history and what you could show instead.
• The best way to present your education, skills, and certifications to effectively wow your recruiter.
• Finally, the secret weapon to any resume - the summary or objective and thoroughly inspect the steps you need to follow.

Do you already have a resume and want to check to see how it stacks up with our resume checker ?

Digital marketing is a broad discipline. Your resume will be more effective if you specialize in several areas like social media, SEO, analytics, SEM, UX/web design, content writing, email marketing, etc. Also, consider whether you’ll be expected to create strategies or just execute them.

Looking for other related resumes?

• Social Media Specialist Resume
• Content Marketing Resume
• E-commerce Marketing Resume
• Brand Ambassador Resume
• Copywriter Resume
• Marketing Intern Resume
• Public Relations Specialist Resume
• Marketing Manager Resume
• Marketing Director Resume
• Marketing Resume

Need to first get more familiar with the basics of what a resume’s purpose is? We got you covered!  

Here are a few tips that’ll help take the guesswork out of making an effective resume. Of course, we’ll get into more detail in the sections further down.

Be sure your numbers make an impact

Unlike other fields where success can be more easily measured in terms of dollars and cents or tangible results, in digital marketing, success can be difficult to measure and communicate. The impact of SEO strategies, content marketing, or social media campaigns isn’t always directly visible in immediate sales or profit.

Your resume needs to provide numbers that paint you as an unparalleled performer and can easily convey your results.

Target your resume to specific company goals

Although digital marketing is an abstract term and can mean anything from SMM to SEO, companies are looking to address specific needs.

The key word here is ‘tailor’ . You need to tailor every aspect of your resume to each separate job you apply for - this is paramount. So, read about the company, study their most active marketing channels, check out other jobs they published, and find out what they currently want the most from digital marketing. In short, do your research!

The digital marketing industry's expansion is underscored by LinkedIn data  revealing 860,000 job openings for "Digital Marketing Specialists," emphasizing the critical need for skills in social media, content strategy, SEO, and analytics. This surge in demand is part of a broader trend where digital marketing continues to be one of the most sought-after job categories, driven by the increasing digitalization of business practices and the need for companies to enhance their online presence.

Resume format and layout make it easy to read

Combine headings, bullet points, and custom sections  to make your resume easy to scan. It’s a good idea to also highlight your results with bold text. For a digital marketing resume, you’ll need to choose between a couple of types.

• Hybrid or combination resume  format - this resume combines the key elements from a traditional functional resume and the chronological resume format to demonstrate both your skills and employment history.
• Functional resume  format - a functional or skills-based resume is orientated around your skills. Instead of prioritizing your work history and job titles like on traditional resume templates, the focus is mainly on your transferable abilities and expertise.
• Reverse chronological resume  format - this is when you list the most recent experience first on your resume - also applicable to your education history. This type is best for those with a rich employment history.

Remember these other tips:

• Header : The resume header  is the first thing anyone reads. You need to include contact information  including professional social contacts such as LinkedIn, and possibly even a resume photo  (although not required).
• Length of a resume : It’s best to stick to between a 1-2 page resume length  since most recruiters lose interest after the second page.
• File format : Unless otherwise specified, a PDF resume file  format beats out a simple Word document every time. PDFs are easy to share and don’t have the same issues with images moving around.
• Choose the right font :  A standard 12p font should be used. The most used font types are Rubik, Lato, Montserrat, Raleway, Exo 2, Volkhov, serif and sans-serif fonts.

Optimize your resume for ATS

Applicant Tracking System (ATS) is software that automates the hiring process by identifying top candidates based on specific keywords such as certain skills and job titles, streamlining the recruitment process. As a job seeker, optimizing your resume for ATS is key to ensuring visibility.

Here are a couple of things you can do to make your ATS-friendly resume :

• Use relevant resume keywords : Keywords are crucial for your resume to pass through Applicant Tracking Systems (ATS) because they’re designed to scan resumes for specific terms related to the job posting. ATS often filters out resumes lacking these keywords, so strategically incorporating them can really impact whether your resume gets noticed or not.
• Apply standard formatting : Standard formatting is critical because ATSs may not correctly parse or may completely overlook important information in resumes with non-standard layouts, graphics, or unconventional section titles. Standard formatting ensures all parts of your resume are read accurately by the ATS, improving your chances of being selected.

Learn as much as you can about ATS and follow the tips you come across - you'll increase the chances of your resume passing through the system’s filters and landing in front of a recruiter.

Still feeling a bit out of your element? Have a more detailed look at some more tips on writing resumes .

Digital marketing resume example

Here’s what this applicant does well in their resume:

• Quantifiable achievements:  The resume includes specific, quantifiable achievements, such as increasing user acquisition by 45%  and improving ROAS by 30% , which directly aligns with the job's focus on growth and efficiency.
• Relevant experience and skills:  Demonstrates expertise in a wide range of relevant software and platforms, including Meta, Google Analytics , and SQL , showcasing a strong foundation in the technical skills required for the role.
• Education and certifications:  They list certifications in Advanced Google Analytics  and Effective Creative Testing , emphasizing a commitment to continuous learning and mastery of critical skills for digital marketing success.

The right format for your digital marketing resume

In crafting a digital marketing resume, the first decision you’ll need to make is either to focus on skills or work experience. Obviously, this depends on your background and the job you're applying for. However, both elements are crucial in showcasing your capabilities and fit for the role.

Here's a nuanced approach to balancing both:

Early Career Professionals

• Focus on skills:  At this stage, you might not have extensive work experience - instead, emphasize your digital marketing skills. Highlight specific competencies such as SEO, content marketing, social media management, PPC advertising, analytics, and any relevant certifications or courses you've successfully completed.
• Project and internship experience:  Include internships, volunteer work, or projects (even class projects) that demonstrate your skills in action. This can help fill the experience gap with practical examples of your abilities.

Mid to Senior-Level Professionals

• Highlight work experience:  For those with a significant amount of work experience, the focus should shift toward your professional history. Detail your roles, responsibilities, and the impact you've made at previous organizations. Quantify your achievements (e.g., increased website traffic by 30%, boosted conversion rates by 20%) to provide evidence of your effectiveness.
• Skills as supporting evidence:  However, don't neglect to list your skills. This includes both hard skills (e.g., specific tools or platforms you're proficient in) and soft skills (e.g., leadership, teamwork, communication). Tailor this section to match the job description, emphasizing the skills most relevant to the position you're applying for.

General Tips

• Keywords: Use keywords relevant to digital marketing throughout your resume. This not only helps in getting past the ATS but also aligns your resume with the job you're applying for.
• Results-oriented:  Ensure that you frame your contributions in terms of outcomes and results. Employers want to see the tangible value you can bring to their organization.

Digital marketing sections to consider:

• Summary or objective statement:  Gives a brief about the candidate's qualifications, expertise, and skill set relevant to a digital marketing job.
• Digital marketing work experience:  Showcase experience and your expertise in the digital marketing field through past roles. Don’t overdo it though!
• Key s kills :  Highlights technical or hard skills like SEO, SEM, content marketing, and soft skills such as creativity and problem-solving, vital for a digital marketing role.
• Education, certifications, and training:  Use this section to outline any relevant degrees, qualifications, or training you have received such as HubSpot Content Marketing Certification  (HubSpot), Google Digital Garage: Fundamentals of Digital Marketing , etc.
• References on a resume :  Here you can provide contact information of previous employers or clients who can vouch for your skills, work ethics, and achievements in digital marketing.

What recruiters look for on a digital marketing resume

• Practical SEO and SEM experience:  Recruiters prioritize this because proficient use of SEO and SEM directly influences the visibility and reputation of the company online.
• Proficiency in content creation:  Creating compelling and high-quality content is crucial for capturing audiences and successful marketing campaigns.
• Familiarity with social media platforms:  A significant instrument in the skillset of any great digital marketer.
• Analytical skills:  Being able to analyze the effectiveness of marketing campaigns, understand audience behavior, and improve future efforts is imperative.
• Up-to-date with the latest marketing trends : Digital marketing is ever-changing, and recruiters stress this to ensure potential candidates can adapt to new techniques and maintain the company's competitiveness.
• Usability skills:  Digital marketers need to display a wide range of website usability skills on their resume, such as User Experience (UX) and User Interface (UI) knowledge.

Let’s look at both a bad and a good example of listing your work experience on a resume  in the digital marketing world:

• • Did digital marketing activities.
• • Handled social media.
• • Worked with team on projects.
• • Involved in website tasks.

Let’s look at the obvious:

• Vague job title:  "Digital Marketing Position" is too vague and doesn't specify the role or level of responsibility.
• Lack of specifics:  The duties are described in very broad terms without detailing what was actually done, making it impossible to gauge the scope of work or skills.
• No results shown:  It fails to mention any results or achievements from the work performed. Recruiters look for measurable impacts.
• Missing context:  There's no description of the company or the industry, which could help understand the scale and relevance of the experience.
• No skills or tools mentioned:  Doesn't specify any digital marketing tools or techniques used, leaving an inability to understand the candidate's competencies.
• Generic language:  Uses non-specific language that could apply to almost any job, failing to stand out or capture interest.
• • Led a digital campaign that increased online sales by 35% in 2021 through targeted social media advertising and email marketing.
• • Implemented an SEO strategy that elevated the company’s main product page to the top 3 search results on Google for key phrases, driving a 50% increase in organic traffic.
• • Designed and executed a content marketing plan that doubled blog traffic and increased subscriber count by 40%.
• • Managed a $15,000 monthly digital advertising budget, optimizing for a 20% increase in ad conversion rates.

Why this example is so much better:

• Company context:  The brief description of the company provides context, helping the reader understand the industry and scale of the business.
• Specific achievements:  Lists concrete results achieved, such as sales increase, SEO ranking improvements, and traffic growth, demonstrating their impact on the business.
• Strategy and execution:  Shows the ability to develop and implement digital marketing strategies, showcasing strategic thinking and execution skills.
• Budget management:  Highlights experience with budget responsibility, indicating trustworthiness and financial acumen.
• Relevance to digital marketing:  Each point directly relates to core digital marketing functions, making their experience relevant and valuable to similar roles.
• Clear and concise:  Uses straightforward language to clearly convey achievements and responsibilities, making it easy for hiring managers to quickly grasp the candidate's qualifications and successes.

How to quantify impact

Quantifying your achievements  or impact on a resume is crucial because it provides measurable proof of your achievements, making your accomplishments more compelling and understandable to employers. It highlights your effectiveness and contribution to past organizations, helping you stand out among other candidates.

• Mention the percentage increase in organic traffic  achieved through your SEO strategies, as it demonstrates efficiency in enhancing visibility.
• Include the number of leads generated  through your social media campaigns, which shows an ability to create effective, lead-generating content.
• Disclose the conversion rate improvements  you've contributed to, as this quantifies your ability to transform interest into purchases.
• State the dollar amount of the budget you've managed for pay-per-click campaigns , which can underscore fiscal responsibility and trustworthiness.
• Report on the reduction in the cost-per-acquisition  under your strategies, exhibiting your capacity to optimize marketing spend.
• Outline the percentage of growth in website engagement  or dwell time due to your content strategy, showcasing your ability to create relevant and captivating content.
• Document any significant increase in social media  following or likes during your time, reflecting your talent for audience growth and engagement.
• Point to any quantifiable improvements in email marketing open or click-through rates , which illustrates your expertise in this critical area.

The shift towards freelance and remote work is reshaping the industry's employment landscape. A significant 54% of marketing leaders are now hiring freelancers, influenced by factors such as layoffs and the growing preference for work-from-home arrangements. This trend points to the flexibility and adaptability required by digital marketing professionals in the current job market.

How to get hired as a digital marketer without experience

So, you need to create a resume with no work experience  in digital marketing - it’s not the end of the world. Instead focus on highlighting relevant skills, projects, and learning on your resume.

Here’s what you can focus on:

• Education and certifications:  List your degree and any relevant certifications you’ve earned, such as Google Analytics, Google Ads, HubSpot Inbound Marketing, etc.
• Relevant skills:  Focus mainly on the digital marketing skills you've learned through courses or personal studies, like SEO, content creation, social media management, data analysis, and PPC advertising.
• Personal projects : Showcase any personal projects where you've applied digital marketing skills. For example, managing a blog, running a social media campaign, or any website you’ve built and optimized.
• Internships and volunteer work:  Any internships or volunteer work that involved digital marketing tasks, even if they were only one part of your responsibilities.
• Online courses and workshops:  Mention online courses, webinars, or workshops you've completed that are relevant to digital marketing.
• Soft skills:  Highlight soft skills important in digital marketing, such as creativity, adaptability, analytical thinking, and communication skills.
• Tools and platforms:  List digital marketing tools you're familiar with, such as Google Analytics, SEMrush, Mailchimp, WordPress, Hootsuite, etc.
• Achievements and results:  If you have any quantifiable achievements from personal projects or related areas, like increased website traffic or improved social media engagement, don’t forget them either.

No job history? Hone your skills on your own… A good signal that you have those skills is by showing that you’ve developed a website or a blog on your own with some specific focus (just using Facebook and “being online all the time” isn’t enough.)

Clay Cazier, VP of Search Strategy at PMX Agency

Focusing on these areas will show potential employers that you have a foundational knowledge of digital marketing and the eagerness to learn and grow in the role, even without direct job experience.

We've got plenty more examples in our Experience Resume Section guide .

With digital marketing strategies encompassing such a wide range of areas, listing skills is crucial as it showcases your expertise and capabilities. It helps you stand out as a candidate and aligns your strengths with the job requirements.

Just to reiterate, hard skills on a resume  refer to technical abilities like SEO, analytics, PPC, and content management—quantifiable and teachable skills. Soft skills , such as creativity, communication, problem-solving, and adaptability, are personal attributes that enhance interactions, job performance, and teamwork, which are crucial for navigating the dynamic digital marketing landscape.

Here are some of the most in-demand digital marketing skills:

Best hard skills for your digital marketing resume

• Search Engine Optimization  (SEO)
• Pay Per Click  (PPC)
• Google AdWords
• Social media marketing
• Email marketing
• Content Management Systems  (CMS)
• Digital advertising
• Conversion Rate Optimization  (CRO)
• Web analytics
• Data analysis
• Market research
• CRM software
• Marketing automation tools
• HTML/CSS/JS
• Graphic design
• Web development
• Mobile marketing
• Adobe Creative Suite

Best soft skills for your digital marketing resume

• Creativity  
• Adaptability  
• Collaboration
• Communication  
• Critical thinking
• Decision making
• Leadership  
• Problem-solving
• Time management
• Attention to detail
• Empathy  
• Initiative  
• Customer service
• Organizational skills
• Project management
• Relationship building
• Work under pressure
• Resilience  
• Negotiation

However, as mentioned, digital marketers will be expected to specialize in one or more areas. That’s why it’s more important that you identify what type of digital marketer the recruiter is looking for and emphasize the skills relevant to that position.

Are you still not sure what skills will win recruiters over? Check out our guide on How to Create A Resume Skills Section To Impress Recruiters  as well as an exhaustive list of skills  that recruiters look out for.

Yes, in general, you should. Not so much so if you’re a seasoned professional, although it can complement your certifications and demonstrate your foundational knowledge. On the other hand, for recent graduates, it's crucial to detail your degree, since it can point out your academic background and relevant skills in the field.

But even without a degree, you can still show that you’re qualified. As one digital marketer put it:

Certifications are the new degree.

Justin Emig of the digital marketing agency Web Talent Marketing

That’s because the purpose of a degree is to show you have certain relevant skills. If you can demonstrate that another way, all the better. Ultimately, digital marketing is such a fast-paced discipline that recent certifications and experience are going to be more valuable than a marketing degree from even 5 years ago.

Presenting your education on your resume

If you have degrees be sure to show them off and build an outstanding  education resume section  along with some excellent certificates. These will definitely make an impression on recruiters.

For a presentation that’s professional and straightforward, follow these basic guidelines:

• List in reverse chronological order:  begin with your most recent qualification or academic accomplishment and work your way backward, just like you would with your work experience.
• Separate sections for certificates and education:  to better showcase your credentials you may want to consider developing separate sections for each topic.

What to include:

• Degree name:   Specify the degree you earned.
• Institution name:   Where you earned your degree .
• Graduation date:   When you graduated or are expected to graduate .
• Major/Concentration:  List your major as well as any related minors .
• Relevant courses or projects:  Especially if directly related to digital marketing.
• Certifications:  Include any digital marketing-related certifications.
• GPA:  If your grade point average  is impressive and you're a recent graduate.
• Awards:  If you have received any awards related to your field  and they have relevance to the current position you’re applying for, include them!

Here’s one example:

• • Minor in Graphic Design.
• • Relevant Courses: Digital Marketing Analytics, Social Media Strategy, Content Marketing.

Three reasons why it's a good example:

• Clarity and structure:  The section is well-organized, making it easy for recruiters to quickly identify the candidate's level of education, the institutions attended, and graduation dates.
• Relevance:  including relevant courses directly related to digital marketing demonstrates the candidate's commitment to the field and possession of specific skills sought after in the industry.
• Achievements highlighted:  Listing the GPA and specific courses showcases the candidate's academic achievements and ongoing professional development. This indicates a strong work ethic and a dedication to excelling in their field.

Reading advice from seasoned digital marketers, you’ll see certifications come up time and time again. They’re the easiest way to stand above the competition, show off skills, and become a better digital marketer without the need to have formal work experience.

One thing to note is that digital marketers are also project managers, in a way, so if you have project management certifications, feel free to put them on your digital project manager resume as well.

Any Google certifications you can get will be a huge differentiator — Google Analytics individual qualification, in particular.

In conclusion, certifications on your resume  are extremely important so even a separate section after education is suggested.

How to properly present a certificate:

• Certification name:  Begin with the certification's complete name.
• Issuing organization: Provide the name of the organization that issued the certification.
• Date of completion: Please state the month and year you received it. If your certificate has an expiration date, it may be a good idea to add that as well.
• Location (optional): Provide the address where you obtained your certification, if applicable.

Below are the certifications that we have discovered through our research that seem to be the most sought-after by recruiters.

The top 5 digital marketing certifications to include on your resume

• HubSpot Content Marketing Certification (HubSpot)
• Google Digital Garage: Fundamentals of Digital Marketing
• SEMrush Academy Digital Marketing Certifications (SEMrush)
• Online Marketing Certified Professional (OMCP)
• Facebook Blueprint Certification

Check the link, if you’re interested in reading more about certificates vs. education on your resume in the world of digital marketing  - they even offer you courses for some of the certifications above.

Choosing between a resume summary or an objective

A resume summary  and a resume objective  serve different purposes on a digital marketing resume, highlighting distinct aspects of a candidate's professional profile.

Resume summary

This is a brief statement (usually 2-4 sentences) at the top of your resume that summarizes your experience, skills, and achievements in digital marketing. It’s tailored for professionals with experience in the field , showcasing their expertise, the value they bring, and their career accomplishments.

Resume objective

Conversely, an objective is more about your career goals and how you aim to contribute to the potential employer. It's typically used by those with less experience in digital marketing or those changing careers . The objective focuses on your aspirations and how your skills, even from other areas, can be applied to digital marketing roles.

So, why are these important to be included and well-written?

• Tailoring your application:  Both elements are crucial for tailoring your resume to the digital marketing field, making it clear at a glance what you offer or aim to achieve.
• First impression:  They provide a quick summary or insight into your professional background or goals, creating a strong first impression.
• Screening tool:  Many employers use these sections to quickly screen candidates, looking for specific keywords or objectives that align with the job opening.

it's about positioning yourself as the ideal candidate for the job. Make sure you study up on the employer and write your summary/objective directly to them and their digital marketing needs.

The example below is obviously something you want to avoid. Have a look:

This summary fails to impress because it:

• Lacks specific details about experiences, achievements, or skills.
• Uses vague language ("stuff," "things") without concrete examples.
• Fails to quantify accomplishments or specify the tools and strategies used.
• Doesn’t convey a clear value proposition to the employer.

Here’s an example of a well-done resume summary from a digital marketing specialist:

This summary provides a quick overview of the candidate’s background, areas of expertise, key achievements, and the value they can bring to a new role, making it an important tool for grabbing the attention of hiring managers.

Still have room on your resume and want to include something more? Have a look below.

Depending on the company, job seniority level, and your location, you may want to include more sections to your digital marketer resume:

• Language skills
• Hobbies and interests
• Volunteer work
• LinkedIn on resume
• Resume awards
• Publications

To sum up, these are the main tactics to craft the best digital market resume:

• Industry dynamics and skill requirements:  You need to balance creativity with technical skills and continuously update your knowledge and certifications to remain relevant and competitive.
• Adaptability and specialization:  Success in digital marketing requires staying ahead of technological advancements, and being adaptable to change.
• Effective resume strategies:  Utilizing the right resume format and layout to highlight relevant skills and experiences, optimizing for ATS, and providing quantifiable results to demonstrate impact.
• Resume customization:  Tailor your resume to emphasize either skills or work experience based on your career stage and the specific job requirements.
• Keyword optimization:  Incorporate relevant digital marketing keywords to improve your resume's visibility through Applicant Tracking Systems (ATS) and align it more closely with the job description.
• Use specific metrics to demonstrate success:  Including specific metrics like percentage increases, dollar amounts, and numerical growth rates provides clear evidence of your success and capability.
• Relevance of education and certifications:  While a bachelor's degree in marketing, communications, or business administration is valuable, it's not always the best idea to detail your entire education. The digital marketing field values practical skills and recent certifications over traditional education.
• Use of resume summaries or objectives:  Both elements are essential for tailoring your application, making a strong first impression, and serving as a screening tool for employers.

Digital Marketing resume examples

Explore additional digital marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Digital Marketing resume?

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Online Marketing Resume Sample

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Work Experience

• Works with marketing managers and any applicable internal and/or external agencies to develop resort’s online advertising plan
• Excellent writer, editor and communicator
• Lead projects, problem solve and time manage
• Strong grasp of social media trends and best practices
• Shows initiative and out-of-the-box thinking
• Experience with CMS, Adobe Photoshop, Microsoft Office
• Photography and graphic design skills
• Intermediate or above skiing and/or snowboarding abilities
• Access to personal vehicle
• Comfortable managing and being hands-on
• Have a can-do attitude with very strong initiative
• Possess superior interpersonal communication skills
• Highly detail-oriented, strong problem-solving skills, an analytical mind-set and superior initiative
• Genuine passion for online marketing & a desire to grow into an online marketing expert
• Work closely with all members of the Digital Acquisition team to achieve commercial goals through digital marketing campaigns
• Serve as channel lead for paid social campaigns across the enterprise, encompassing both awareness and direct response oriented campaigns
• Understanding of concepts/terms such as: HTML, CPC, Cost per Sale (CPS), display URLs, Domain, Alt-tag, Meta Tags, wire frames, tracking tags, quality scores, etc
• Experience coordinating multiple projects simultaneously with individual production schedules
• Proficient across several performance marketing tactics including: affiliate marketing, paid search (SEM), display retargeting, social advertising and shopping feeds
• Experience analyzing quantitative/qualitative data and extrapolating insights
• Communicate and present effectively, both orally and in writing
• Years experience in Online Marketing, with experience in paid search campaigns (e.g. Google, Yahoo, etc.)
• Web-savvy, with experience in conversion rate optimization

Professional Skills

• Good networking, presentation and communication skills, excellent (native English) verbal and written communication skills
• Computer skills, including strong Excel skills
• Solid skills and experience in building strong relationships both with internal and external stakeholders
• Leadership and project management skills demonstrated through participation in extra-curricular activities or previous work experience
• Excellent communicator with strong presentation skills and the ability to influence stakeholders at all levels
• Proven team player with strong collaborative skills
• Extensive experience with executing paid acquisition campaigns (desktop and mobile), prioritizing and organizing effectively

How to write Online Marketing Resume

Online Marketing role is responsible for marketing, analytical, digital, english, analytics, interpersonal, software, design, web, excel. To write great resume for online marketing job, your resume must include:

• Your contact information
• Work experience
• Skill listing

Contact Information For Online Marketing Resume

The section contact information is important in your online marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

• First and last name
• Telephone number

Work Experience in Your Online Marketing Resume

The section work experience is an essential part of your online marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to. This section, however, is not just a list of your previous online marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular online marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Online Marketing resume experience can include:

• Plan, negotiate and implement media plans for identified business opportunities for online direct response marketing including display, paid search, paid social, and metasearch channels
• Work with colleagues from merchandising, marketing and creative teams to effectively promote key product stories and promotions
• Copy-editing & proof reading skills
• First experiences in content marketing, social media publishing, blogging and/or influencer marketing
• Create compelling and effective copy that fits the appropriate audience and marketing channel while maintaining Kindle’s brand and voice
• Build and deliver through our in-house CRM system email campaigns designed to deliver a ROI using your online marketing experience

Education on an Online Marketing Resume

Make sure to make education a priority on your online marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your online marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

• School you graduated from
• Major/ minor
• Year of graduation
• Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Online Marketing Resume

When listing skills on your online marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical online marketing skills:

• Proven written and verbal communication skills, as well as analytical skills
• Experience with running online marketing programs (desktop and mobile), prioritizing and organizing effectively
• Excellent marketing skills and proven knowledge of online campaigns & digital touchpoints
• Strong written and verbal communication skills – including presenting and
• Exceptional communication & presentation skills. Verbally articulate and skilled at telling a visual story
• Great social and communication skills, able to develop strong working relationships with peers and partners

List of Typical Experience For an Online Marketing Resume

Experience for online marketing specialist resume.

• Good communication skills to well cooperate with diverse stakeholders
• Graphic design experience with strong skills in Adobe Creative Suite
• Demonstrated leadership skills, both in building teams and influencing company direction
• Effectively operate in a fast-paced, constantly-evolving environment
• Excellent project management skills, with ability to track multiple simultaneous projects and deliverables
• Detail oriented and analytically strong organization and project management skills
• Demonstrated ability to interpret in-depth analyses, uncover actionable insight and effectively communicate to the broader organization
• The ability to interact with senior level management combined with strong communication and presentation skills

Experience For Online Marketing Analyst Resume

• Proven background developing and executing on social marketing strategies resulting in strong conversion rates
• Proven experience devoloping and managing a team of online marketers
• Expert problem solving and analytical skills
• Effectively influence and communicate cross-functionally and with executives
• Demonstrated expertise in website strategy, search engine optimization, marketing automation, social marketing, digital marketing and social media

Experience For Director, Online Marketing Resume

• Experience with CPC/CPA bidding strategies and bid testing with 3rd parties
• Online Marketing specialist, preferably with experience in all general marketing disciplines (event coordination and content creation)
• Experience in managing affiliate marketing campaigns and content production
• Experience running projects involving front and backend web technologies, content management systems
• Experience working with multidisciplinary teams including designers & developers
• Experience in content management systems (CMS) requiring HTML, content changes necessary to build and edit landing pages
• Web marketing or online marketing experience/knowledge is required
• Online marketing interest, and preferably experience, in consumer-focused websites

Experience For Online Marketing Associate Resume

• Experience in Online Marketing, with emphasis in paid search campaigns (e.g. Google, Yahoo, etc.)
• Demonstrated a verifiable track record of success growing a digital business
• Experience within digital marketing
• Online marketing experience
• Web analytics, web marketing and/or digital campaign management experience, preferably in the financial services industry
• Experience partnering with sales on pipeline development

Experience For Director of Online Marketing Resume

• Well-rounded business EQ and judgment – understanding of reputation, risk, data/information security and customer experience
• Strong knowledge of E-commerce best practices and online marketing methodologies
• Experience with lead generation through several channels such as Facebook, Co-reg, in-house campaigns, while aligning the brand needs with performance KPIs
• Experience working with oversea headquarters and partners
• E-Commerce marketing experience

Experience For Senior Online Marketing Specialist Resume

• Previous experience managing store locator or any corporate brands’ online store presence
• Experience writing ad and sales copy
• Good academic standing, 70% average or higher
• A strong interest in online marketing & ecommerce, Social Media & Communications
• Help to establish work priorities to achieve management objectives
• Conduct effective management of third party partners; identify primary vendors; negotiate and monitor the quality and cost of services
• Experience with A/B testing including test design, list splits, deploy, results
• Hands on experience with enterprise CRM/Database/ESP platforms working inside the tools to execute cross-channel, data-driven campaigns
• Hands on experience with major Email Service Providers (e.g. SFMC/Exact Target, SilverPop, Marketo, Responsys, Yesmail)

Experience For Online Marketing Intern Resume

• Hands on SQL and HTML experience
• Discover key areas to improve conversion rates and user experience on all VU websites
• SEO/PPC experience
• Google Analytics experience
• Demonstrated ability to interpret and present data relationships between key business concepts
• Direct experience with Magento 2 Enterprise highly desirable
• Strong strategic mindset and proactive attitude to challenge and lead new initiatives

Experience For Manager, Online Marketing Resume

• An experienced user of Microsoft Excel
• Excellent in English, both written and spoken
• Experience with business intelligence tools (R, SAS, Tableau, etc.) and SQL an asset
• Relevant, related experience
• Managing 2 affiliate platforms in 6 EMEA countries. Briefing campaigns, negotiating deals and focusing on reach, ROAS and branding for TOMS

Experience For Online Marketing Executive Resume

• Assisting in website release testing and reporting issues or bugs to the web development team on an ongoing basis
• Setting and managing expectations of global internal partners, providing regular updates and recommendations to deliver goals
• Managing digital ad operations with our 3rd party ad-server and DMP provider, including oversight of site tagging
• Managing and expanding lead generation, aligning with the email team to build a broader database of quality email subscribers
• Developing new / innovative ways of growing sales (e.g. new marketing initiatives, new categories to consider, etc)
• Managing relationships with Facebook, Google and licensed buying platforms
• Daring Test and Learn road map planning and execution
• Communicating and monitoring compliance and brand guidelines with affiliates
• Monitoring and tracking of any online/social media brand mentions

Experience For Senior Manager, Online Marketing Resume

• Organizing treatment taxonomy and appropriately tagging doctors and locations to treatment terms
• Monitoring and acting on feedback from website forms, online satisfaction surveys, and other sources
• Attending a University or University of Applied Sciences in the area of Communication, Marketing or Data-Science
• Assisting in the personal and professional growth of online marketing team
• Tracking and reporting
• Partnering cross-functionally with internal shared services such as Analytics, Product, Business Intelligence, Finance etc
• Understanding of Red Hat's brand and business strategy
• Supplying creative assets, promotions and links to affiliates
• Improving on-site lead capture, work with external partners and build in-house campaigns

List of Typical Skills For an Online Marketing Resume

Skills for online marketing specialist resume.

• Phenomenal communication skills, able to develop strong working relationships with peers and stakeholders
• Excellent teamwork and relationship management skills with a willingness to roll up one’s sleeves to get the job done
• Resourceful, proactive problem solver with excellent time and project management skills with a passion for learning
• Project Management and priority-setting skills
• Strong analytical and project management skills with a sharp eye for detail
• Strong organisational skills and the ability to multitask
• Strong project and time management skills, with impeccable attention to detail

Skills For Online Marketing Analyst Resume

• Utilizing strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer engagement points
• Outstanding verbal and written English skills
• Providing results on database health, communication effectiveness, and automated programs effectiveness to better guide decisions
• Optimize online marketing ROAS while effectively balancing and meeting business growth objectives, daily revenue targets, and customer acquisition strategies
• Experience working in online marketing recruiting, outbound sales or similar work experience

Skills For Director, Online Marketing Resume

• Proficient skills in all social media platforms including, but not limited to Facebook, YouTube, Snapchat, Twitter, and Instagram
• Experience in online marketing experience
• Experience in a highly analytical commercial environment; experience in online marketing not required but desirable
• Your web skills include a selection of
• Experience in related field; 5+ years supervisory experience
• Proven ability to manage and prioritize multiple tasks

Skills For Online Marketing Associate Resume

• Experience - Digital marketing tools & technology experience in social media teams within large, matrixed organizations
• Web development experience Extensive experience with CSS, HTML, Photoshop, phpMyAdmin, Excel, Access
• Experience in Adobe Experience Manager, Test and Target and Omniture
• Strong analytical skill, comfortable with numbers
• Possesses advanced Excel skills to build robust, custom reports
• Proven SEO expertise and experience with a range of websites
• Demonstrates strong business insight and thinks strategically
• Understanding and experience with current and emerging integrated technology like email, social, DMP for digital targeting, next best action marketing, etc
• Analyzing and reporting on customer behavior insights to improve NI’s effectiveness of tactics

Skills For Director of Online Marketing Resume

• Demonstrated cohesive end-to-end thinking in defining, creating and executing display and creative testing
• Experience working in consulting/PE, marketing operations, finance or a related field
• Ensure effective targeting of segment audience; and manage the scheduling of multiplemarketing automation campaigns to optimize touch cadence
• Strong understanding of marketing processes and workflow including campaign execution, content development and analytics
• Digital marketing experience, including SEM, SEO, display and social media
• Experience collaborating with senior management and translating insights into decisions and actions
• Experience shooting and light editing of still photography

Skills For Senior Online Marketing Specialist Resume

• Motivated and commercially aware individual, some experience of working in a marketing / ecommerce environment would be preferable but not essential
• Experience working with an online marketing agencies
• Min. 2 years of experience in marketing campaign management or digital marketing
• Demonstrates expertise using third party analytics tools (Google Analytics, Omniture, Atlas One) and mastery using publisher editorial tools
• Demonstrate expert capability in using online marketing channels, especially online review sites (Vitals, Healthgrades, Google My Business)
• Hands-on experience developing automated marketing programs for a B2B company
• Internet marketing experience

Skills For Online Marketing Intern Resume

• Good working knowledge of Word, Excel, MS Office, and PowerPoint
• Hands on experience with development/design of web pages/applications using HTML, CSS and Javascript
• Experience in reporting and analytics fields
• Experience working with or at an ad agency
• Experience managing Online Display or similar digital channel
• Experience in affiliate marketing & lead generation within EMEA

Skills For Manager, Online Marketing Resume

• Experience with copy-writing & content creation
• Experience in managing content updates on websites and web analytics
• Google AdWords & Bing Ads experience
• Experience with marketing channel attribution
• Previous experience working within an agency or eCommerce organization

Skills For Online Marketing Executive Resume

• Take initiative to identify, prioritize, and implement all elements required for team to fulfill responsibilities in keeping with core strategic goals
• Eager to learn and develop their performance marketing skill set
• Hands on experience with website analysis tools. (Adobe Analytics, Omniture, Google Analytics, Google and Bing Webmaster Tools etc.)
• Demonstrated success scaling a multi-million dollar paid acquisition strategy in at least two previous roles
• Provide excellent customer service and clear, professional, communication to practice manager, hospital marketing directors and division leadership
• Demonstrate a general understanding of technical integration between social media platforms
• Create and develop email templates for consistency and effectiveness inaccordance with branding guidelines and best practices
• O Consolidate and provide cadenced reporting for activities executed and ROI analyses
• Knowledge of Eloqua Automation tool required. Other marketing automation and CRM experience can be considered

Skills For Senior Manager, Online Marketing Resume

• Experience with managing localized & regional communications
• Min. 1 year of experience in marketing of software products or similar
• Music industry experience
• Evaluate e/m-Commerce campaign and spend effectiveness
• Experience with in statistics and regression analysis
• Formal training in user experience and design

List of Typical Responsibilities For an Online Marketing Resume

Responsibilities for online marketing specialist resume.

• Good PC skills including Microsoft Office Suite
• Excellent verbal/written communication skills (English and Spanish)
• Demonstrated success in setting and adjusting marketing strategies in context of ecommerce experiences to drive business results
• Communicate effectively with senior management from Marketing, Creative, IT, Finance, Merchandising, & Brand Strategy
• Experience working as a technical account manager or similar work experience
• Creative presentation skills for packaging analytics in a simple and actionable way for teams and leadership
• Recruiting partners for our client’s online marketing programs with a strong focus on affiliate partnerships (focus Latin America)
• Strong understanding of customer flows via multiple digital marketing channels from impression to conversion
• Demonstrated success driving ecommerce business results through both customer engagement and acquisition marketing strategies

Responsibilities For Online Marketing Analyst Resume

• Deep understanding of HTML/CSS and website administration with link building experience
• Experience with website analysis using a variety of analytics tools including Google Analytics
• Experience in marketing or sales within a corporate environment, preferably within cloud computing
• Strong technical background (tracking technologies, JavaScript, HTML)
• Very good knowledge of online marketing tools (affiliate networks, DSPs etc.) and e-commerce platforms

Responsibilities For Director, Online Marketing Resume

• Good understanding of web based technologies
• Experience in online marketing or account management
• Experience working with technical / dev teams to accomplish high-stakes business goals
• Prioritize multiple tasks simultaneously and adapt to a rapidly changing environment
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources

Responsibilities For Online Marketing Associate Resume

• Experience in a related online marketing role
• Experience in a high-performance organization
• Experience in a numbers-forward marketing environment required
• Supporting the other online marketing channels, in particular playing a leading role helping with the brand’s SEM, SEO and Programmatic strategies
• Improving and expanding blogger reach to generate leads and sales, while expanding both channels mid-funnel needs
• Uploading and maintaining banners and text links in affiliate networks

Responsibilities For Director of Online Marketing Resume

• Scanning the market for new developments within affiliate marketing, lead generation
• Acting as a project coordinator for small to mid-sized web and mobile analytics projects
• Working knowledge of one or more of the analytics packages (eg Google Analytics)
• Working with a competent, diverse and fun team across all functions
• Keeping on top of market trends and ensuring we are first to market with new Digital Advertising initiatives

Responsibilities For Senior Online Marketing Specialist Resume

• Supporting contact management strategies such as audience and database analysis, profiling, and data protection
• Creating, posting, and developing social media strategies that support regional efforts
• Supporting webinar program for increasing lead qualification, education, and awareness
• Managing email deployment, list acquisition, data imports, and permission-based marketing programs
• Expanding knowledge of online marketing tools, trends, and best practices regularly
• Identifying trends and insights to optimize spend and performance based on those insights
• Communicate A/B testing successes and failures to Marketing so that we can create a testing culture in Marketing and to any VU partners
• Manage display marketing channels, including social ads and retargeting channels, ensuring that ROAS and new customer CPA goals are met
• Project management for the implementation of new affiliate networks and online marketing tracking technologies (retargeting, web analytics, display etc.)

Responsibilities For Online Marketing Intern Resume

• Liaise with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing
• Refine attribution modeling and improving overall tracking
• Manage company’s online marketing and advertising (PPC campaigns, advertising opportunities on other sites)
• Coordinate the development of training materials, including, but limited to: toolkits, WebEx training sessions, etc
• Manage mobile app marketing program, including app download and push campaigns, ensuring that customer acquisition and reengagement goals are met
• Participate on cross-functional initiatives (including product, data science and engineering teams) aimed at improving the channel performance

Responsibilities For Manager, Online Marketing Resume

• Create and manage digital marketing campaigns and operations from basic planning to setup to trafficking, QA and final analysis
• Currently studying Marketing, Communication or other relevant Business Studies
• Create, test, and optimize advertising creative and copy across advertising channels
• Assist with general online marketing initiatives, which could include SEO, email marketing, and promotions
• Contribute to management of SEM campaigns including, but not limited to: Google, Bing, Youtube, Google Display Network, Pinterest, Apple App Store
• Continually A/B test to determine the most efficient manner of driving engagement from Content Marketing campaigns
• Improve UX and conversion rates by using Test & Target to develop alternate landing pages. Carry out split tests to further optimise and report

Responsibilities For Online Marketing Executive Resume

• Programs include but not limited to customer registration flows, landing pages, emails and product messaging
• Partner with external agency to structure, launch and manage campaigns using AdWords, Facebook Ads Manager and other third-party advertising platforms
• Develop and maintain landing pages utilizing a third-party platform, LiveBall, to support all PPC campaigns
• Manage in-house programmatic DSP media buying tools as well our managed service programmatic media buying partners
• Help in monthly and quarterly reporting of consumer marketing performance to key stakeholders across the organization
• Partner closely with designers, copywriters and external agency to generate relevant, high-performing campaigns across SEM, social, retargeting, etc..

Responsibilities For Senior Manager, Online Marketing Resume

• Track all properties and leads sources to ensure they are running smoothly by identifying broken pages, sites and/or crashes
• Always on the look-out to improve existing campaigns, open new channels and find synergy. Essentially being the eyes & ears for the team
• Track and report ROI of social media and online marketing training to Senior leadership team and other key Division and Corporate stakeholders
• Write copy and develop supporting web content to promote online marketing channels
• Be dedicated in solving data processing issues
• Prepare comprehensive reports on digital marketing efforts and its impact on business and ROI at regular intervals to enable data driven decision making
• Attend and participate in Brand meetings, taking minutes & sharing with all parties
• Co-ordination of meetings as required (diary management, booking meeting rooms etc.)

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10 Marketing Resume Examples and Templates for 2024

Marketing Resume Templates and Examples (Download in App)

• Most Popular Marketing Resumes
• Social Media Marketing
• Marketing Specialist
• Product Marketing
• Marketing Analyst
• Digital Marketing Manager
• Product Marketing Manager
• Marketing Manager
• Resume Text Examples

How To Write a Marketing Resume

• Entry-Level
• Senior-Level

Most Popular Resume Templates and Examples (Download in App)

Social media marketing resume example.

Marketing Specialist Resume Example

Product Marketing Resume Example

Marketing Analyst Resume Example

Digital Marketing Manager Resume Example

Product Marketing Manager Resume Example

Marketing Manager Resume Example

Marketing Text-Only Resume Templates and Examples

Mina Sayed (123) 456-7890 [email protected] LinkedIn | Portfolio Miami, FL 12345

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and Hootsuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

Professional Experience

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2022 – present

• Oversee all aspects of social media marketing for a premiere technology start-up, manage Facebook, LinkedIn, and Twitter accounts, and improve followership by over 400% across all social media platforms
• Coordinate with the marketing team and senior leadership to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Support marketing initiatives for the launch of a new software product, coordinate social media campaigns, and raise awareness of online launch events

Social Media Marketing Intern, University of Florida, Gainesville, FL September 2021 – June 2022

• Managed social media editorial calendars and platforms in coordination with a team of students and three faculty advisors, including LinkedIn, Twitter, and Facebook
• Spearheaded a Twitter campaign to raise awareness of student cultural organizations and events and collaborated with the team to overhaul social media strategy, resulting in a 200% increase in engagement
• Brand messaging
• Content writing
• Data analytics
• Marketing strategy
• Social media marketing

Certifications

• Certified Social Media Manager (CSMM), 2022

Bachelor of Science (B.S.) Marketing University of Florida, Gainesville, FL September 2017 – June 2021

Aliya Jackson (123) 456-7890 [email protected] LinkedIn | Portfolio San Diego, FL 12345

A Senior Digital Marketing Specialist with eight years of experience specializing in SEO marketing, social media advertising, and content marketing. A strong history of building successful brands and expanding online presence. Adept at developing strategies to drive community engagement and market penetration.

Digital Marketing Strategist, Skyline Marketing Inc., San Diego, CA October 2018 – Present

• Manage all online marketing for a portfolio of 12 client accounts valued at $100K-$300K, define digital marketing strategy, and align brand messaging with target audiences across a variety of industries, including technology, fitness, travel and hospitality, and healthcare
• Collaborate with marketing teams to develop visual materials, content, and website designs
• Enhance social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

Digital Marketing Coordinator, West Beach Fitness, San Diego, CA June 2015 – October 2018

• Defined digital marketing strategy for a new fitness center and developed range of marketing materials, including brochures, articles, press releases, newsletters, and videos
• Established and managed social media presence on Facebook, Twitter, and Instagram, developed a series of YouTube fitness videos, and generated a 35% increase in community engagement across all accounts
• Drove SEO marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Digital Marketing Strategy
• SEO Marketing
• Lead Nurturing
• Content Marketing
• Certified Web Professional – Web Developer, IWA, 2016
• Certified Digital Designer (CDD), ADA, 2015

Bachelor of Science (B.S.) Marketing University of San Diego, San Diego, CA September 2011 – June 2015

Joseph Corbin (123) 456-7890 [email protected] LinkedIn | Portfolio Seattle, WA 12345

A Marketing Manager with 10+ years of experience defining brand messaging and leading campaigns for enterprise organizations. A proven track record of identifying opportunities to enhance digital marketing efforts and grow brand awareness across core demographics. Adept at building and leading diverse marketing teams.

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – Present

• Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page, and increase sales conversions by 42%
• Manage and build a 20-person marketing team, oversee an annual budget of $30M, lead paid, social, and digital marketing initiatives, and achieve a 150% ROI on average for marketing campaigns
• Analyze KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Marketing Manager, White Tiger Consulting, Seattle, WA June 2013 – July 2016

• Managed a team of 15 marketing specialists, social media coordinators, and graphic designers to enhance visual marketing and brand identity for a $1.5M client portfolio
• Led initiatives to unify visual marketing and brand messaging across all platforms, coordinated with key stakeholders to define marketing strategy, and increased web traffic by up to 300% for clients
• Analyzed Google Analytics to evaluate online presence and define SEO marketing strategy, delivered presentations to clients, and identified opportunities to enhance web page performance
• Marketing Strategy
• Cross-Functional Leadership
• Brand Messaging
• Project Management

Bachelor of Science (B.S.) Marketing University of Washington, Seattle, WA September 2009 – June 2013

Yaling Zhang (123) 456-7890 [email protected] LinkedIn | Portfolio San Francisco, CA 12345

A social media marketing manager with five years of professional experience, specializing in Google Analytics, SEO strategy, and brand messaging. A strong history of leveraging creative marketing approaches to grow brand awareness and social media presence.

Social Media Marketing Manager, Cadence Marketing Solutions Inc., San Francisco, CA August 2021 – present

• Develop and implement comprehensive social media strategies to increase brand visibility and engagement by 32%
• Analyze social media performance using Google Analytics, leading to data-driven adjustments that improved customer acquisitions by 23%
• Manage four social media accounts and ensure consistent brand voice and timely response to customer inquiries

Social Media Marketing Coordinator, GoPro, San Francisco, CA June 2019 – August 2021

• Created engaging content for various social media platforms, contributing to a 15% increase in followership and a 16% increase in engagement rates
• Developed and implemented high-impact SEO strategies to improve website visibility, resulting in a 35% increase in organic traffic
• Coordinated with sales and product teams to develop integrated marketing campaigns, leading to a 20% increase in product sales
• SEO strategy
• Content development
• Google Analytics
• Certified Social Media Manager (CSMM), 2019

Bachelor of Science (B.S.) Marketing University of San Francisco, San Francisco, CA September 2015 – June 2019

John Bergsen (123) 456-7890 [email protected] LinkedIn | Portfolio New York, NY 12345

A marketing specialist with six years of professional experience specializing in digital marketing, content development, and lead generation. A proven track record of executing high-impact campaigns to enhance audience engagement and drive brand growth.

Marketing Specialist, Solaris Marketing Inc., New York, NY February 2019 – present

• Define and execute a wide range of digital marketing campaigns, evaluate consumer trends, and provide recommendations to enhance digital presence for major client accounts valued at $120,000 to $300,000
• Utilize Google Analytics to analyze web performance and identify opportunities to increase paid search and organic traffic by up to 32%
• Coordinate cross-functionally with digital marketing teams, web developers, and client stakeholders to define effective marketing strategies in alignment with brand goals

Marketing Specialist, Elevate Education, New York, NY June 2018 – February 2019

• Led a variety of digital marketing initiatives to drive traffic and improve lead generation for a premier e-learning company, resulting in a 130% increase in enrollments
• Conducted comprehensive analysis of SEO performance and competitor sites to enhance web copy, resulting in a 14% increase in site traffic
• Executed a large-scale project to launch online advertisements on LinkedIn and Facebook, contributing to a 24% increase in sales conversions
• Digital marketing
• Competitive analysis
• Data-driven decision-making
• Copywriting
• Brand awareness
• Professional Certification in Digital Marketing, AMA, 2018

Bachelor of Science (B.S.) Marketing Columbia University, New York, NY September 2014 – June 2018

Raymond Ortiz (123) 456-7890 [email protected] LinkedIn | Portfolio Nashville, TN 12345

A product marketing professional with eight years of experience specializing in campaign strategy, behavioral analysis, and brand messaging. A proven track record of supporting new product launches and identifying opportunities to drive sales and brand awareness.

Product Marketing Specialist, Starlight Gaming Co., Nashville, TN July 2018 – present

• Develop and implement comprehensive marketing strategies for a gaming electronics product line generating over $2.3 million in annual revenue, contributing to a 67% increase in product sales over two years
• Leverage analytics tools to monitor campaign performance and identify opportunities to enhance digital strategies, resulting in a 14% increase in marketing ROI
• Collaborate with cross-functional teams, ensure alignment of marketing activities with overall project goals, and cultivate an inclusive team environment

Product Marketing Specialist, Skyline Gaming Studio, Nashville, TN June 2016 – July 2018

• Created high-impact marketing content to support new product launches for an indie gaming studio, developed and implemented social media campaigns, and identified opportunities to enhance brand awareness in a crowded marketplace
• Analyzed consumer demographics and tailored campaign strategies toward target audiences, contributing to $4.5 million in product sales
• Product marketing
• Project management
• Cross-functional collaboration
• Behavioral analysis
• Professional Certified Marketer (PCM), AMA, 2016

Bachelor of Science (B.S.) Marketing University of Tennessee, Knoxville, TN September 2012 – June 2016

Jessica Lang (123) 456-7890 [email protected] LinkedIn | Portfolio Detroit, MI 12345

A marketing analyst with seven years of professional experience specializing in market research, competitor analysis, and digital marketing strategy. A strong history of analyzing complex data and consumer behavior to support strategic decision-making for high-end brands.

Marketing Analyst, FitBit, Detroit, MI March 2019 – present

• Conduct extensive market research and analysis to identify key market trends, leading to a 15% increase in engagement across targeted marketing campaigns.
• Develop and implement comprehensive marketing strategies, resulting in a 20% increase in product sales by 20% within the first quarter of implementation
• Prepare and deliver detailed reports to senior management, providing actionable insights and recommendations to support data-driven decision-making.

Marketing Analyst, Highland Auto Insurance, Detroit, MI June 2017 – March 2019

• Performed in-depth marketing research and competitor analysis, providing valuable insights into customer behavior and competitor strategies
• Supported the development of innovative digital marketing strategies, resulting in a 10% increase in market share within the first year
• Utilized various marketing software and Google Analytics to analyze data, generate reports, and improve the effectiveness of digital campaigns
• Marketing research
• Competitor analysis
• Data analysis
• Consumer behavior
• Trend analysis
• Certified Market Research Analyst (CMRA), IIMRA, 2017

Bachelor of Science (B.S.) Marketing University of Michigan, Ann Arbor, MI September 2013 – June 2017

Allison Diamond (123) 456-7890 [email protected] LinkedIn | Portfolio 123 Your Street, Newark, NJ

A Digital Marketing Manager with eight years of professional experience, specializing in SEO, Google Analytics, email marketing, and social media campaigns. A strong history of delivering world-class marketing solutions to grow digital presence and brand awareness for clients. A strong cross-functional leader with expertise in marketing automation.

Digital Marketing Manager, SEO Marketing Pros, Newark, NJ May 2016 – Present

• Manage the development of digital marketing strategies for enterprise client accounts valued at $1.5M-$5M in annual incremental revenue, including the execution of Google Ad campaigns and rebranding initiatives
• Coordinate cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50%-250% increases in page views
• Oversee social media marketing campaigns to grow brand awareness and lead generation for emerging product lines on Instagram, Facebook, and YouTube
• Interface with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels

Digital Marketing Manager, Alita Inc., Newark, NJ May 2011 – May 2016

• Developed, managed, and executed SEO, affiliate advertising, and social media programs to drive customer engagement and acquisition in a crowded marketplace for a high-end shoe brand with over $20M in annual revenue
• Drove end-to-end digital marketing campaigns for three footwear product lines, analyzed KPIs, and coordinated with marketing teams to define customer retention strategy
• Led social media campaigns and email blasts to generate new leads and retain existing customers, which contributed to a $1.5M increase in sales

Bachelor of Science (B.S.) Digital Marketing University of Newark, Newark, NJ September 2007 – May 2011

• Search Engine Optimization (SEO)
• Account-Based Marketing (ABM)

Raheem Richardson (123) 456-7890 [email protected] LinkedIn | Portfolio 123 Franklin Pike, Nashville, TN 12345

Resourceful Product Marketing Manager with 7+ years of experience. Collaborate across functional lines to set high-impact market strategies and hone client communications.

Product Marketing Manager, 23andMe, Nashville, TN October 2017 to Present

• Coordinate marketing and promotions of various company products
• Write, edit, and distribute content to various communication platforms, including web, PR, advertising, social media, and sales support materials
• Review and offer product feedback to content writers, project managers, and other marketing staff
• Helped drive 2M+ new visits to company website in the past year, building a powerful new online market presence
• Streamlined marketing processes to achieve greater daily efficiency

Product Marketing Specialist, 23andMe, Nashville, TN September 2015 to October 2017

• Created sales and marketing materials for 5 product launches, laying groundwork for $300K new yearly revenue
• Earned “Marketing Employee of the Month” twice for improvements to product marketing literature and sales tools

Bachelor’s Degree – Communications University of Tennessee, Knoxville, TN

• Fluency in Spanish | Proficiency in Italian
• Competitor & Market Analysis
• Consumer Analytics
• Content Writing & Editing
• Cross-Functional Collaboration
• Customer Needs Assessment
• Customer Satisfaction
• Digital & Social Media Marketing
• Integrated Marketing Communications
• Market Share Growth
• New Product Launch
• Pricing Strategy
• Process Redesign & Improvement
• Product Branding & Positioning
• Product Demand Forecasting
• Public Speaking & Presentations
• Sales Team Training & Support
• Strategic Brand Management
• Time & Resource Management

Zara Sparks (123) 456-7890 [email protected] LinkedIn | Portfolio 123 Your Street, Columbus, OH 12345

Professional Profile

A Digital Marketing Manager with seven years of experience, specializing in brand messaging, Google Analytics, SEO marketing strategy, and cross-functional leadership. A proven track record of managing multi-million dollar budgets and executing digital campaigns to enhance user engagement and drive market penetration.

Digital Marketing Manager, Vera Bradley, Fort Wayne, IN March 2019 – Present

• Manage marketing strategy and execution across a variety of channels, oversee an annual budget valued at $3.5M, conduct media buying, and lead a 20-person marketing team
• Partner with the merchandising team to coordinate product highlights across all digital efforts, ensure cohesive brand messaging, and identify opportunities to improve user engagement
• Conceptualize and implement new email marketing strategy and campaigns, resulting in a 25% click-thru rate (20% above industry average)

Marketing Manager, CeraVe, Indianapolis, IN July 2013 – August 2015

• Led a dynamic team comprised of 10 marketing specialists, coordinated all aspects of campaign execution, and spearheaded a variety of B2B marketing initiatives, resulting in a 250% ROI on average
• Coordinated with client stakeholders to deliver copywriting services and web content for new product launches and serve as the point of contact for client accounts valued at up to $400K

Bachelor of Business Administration in Finance University Of North Carolina, Chapel Hill, NC, May 2013

• Digital Marketing
• Market Forecasting
• Social Media Strategy
• Customer Relationship Management (CRM)
• HubSpot Content Marketing Certification, 2016

To craft an accomplishment-driven marketing resume, emphasize career achievements rather than day-to-day job responsibilities. As you build your resume, reflect on your value to your clients, teams, and organizations. Also, evaluate your long-term goals and determine whether your content aligns with your career objectives.

For example, if you’re a marketing manager transitioning to a director of corporate communications, heavily emphasize your public relations experience. If you’re pursuing a career in digital marketing, you’d highlight your versatility and advanced knowledge of search engine optimization (SEO), social media, and brand messaging. We’ll provide valuable insights to help you translate your career experience into a powerful marketing document.

1. Write a dynamic profile summarizing your marketing qualifications

It’s important to grab the hiring manager’s attention as early as possible on your resume. Crafting a strong professional profile lets you draw attention to your most relevant qualifications at the top of your document. Start by including your title, years of experience , and three to four specializations that align with the job posting in the first sentence. In the following sentences, provide industry-specific details to demonstrate your area of marketing expertise. This will help you make a solid first impression on prospective employers.

Senior-Level Profile Example

Entry-level profile example.

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and HootSuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

2. Add your marketing experience with compelling examples

As a marketing professional, craft bullet points to showcase your most compelling achievements within your industry. Hard numbers, metrics, and monetary figures should be incorporated wherever possible to establish a sense of scope for your accomplishments. The most important aspect of the resume-building process is drawing attention to the bottom-line value you bring to your clients, teams, and organizations. Even if you can’t quantify an accomplishment using data, you can still highlight the positive impact of your contributions. This makes all the difference in generating interviews during the job search.

Senior-Level Professional Experience Example

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – present

• Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversee the redesign of the landing page, and increase sales conversions by 42%
• Manage and build a 20-person marketing team, oversee an annual budget of $30 million, lead paid, social, and digital marketing initiatives, and achieve a 150% return on investment (ROI) on average for marketing campaigns
• Analyze key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Entry-Level Professional Experience Example

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2020 – present

3. Include education and certifications relevant to marketing

Certifications are especially important for professionals within the marketing industry. You can pursue a wide range of certifications, so focus on credentials that further emphasize your expertise within your specific type of marketing. Digital marketing managers will value certifications that emphasize their knowledge of SEO and content marketing. If you’re focused on product marketing, prioritize a Professional Certified Marketer (PCM) credential.

• [Degree Name]
• [School Name], [City, State Abbreviation] [Dates Enrolled]
• Bachelor of Science (B.S.) Graphic Design
• Temple University, Philadelphia, PA September 2012 – June 2016
• [Certification Name], [Awarding Organization], [Completion Year]
• Certified Web Professional – Web Developer, IWA, 2018
• Certified Digital Designer (CDD), ADA, 2017

4. List key skills and proficiencies for marketing

Most organizations rely on Applicant Tracking Systems (ATS) to identify qualified candidates for job openings. To ensure ATS compliance, incorporate keywords that match the job description. However, it’s also important to understand that hiring managers want tangible examples of you using your marketing skills throughout your career. Rather than simply listing SEO marketing in your skills section, craft a bullet point detailing a specific campaign you managed and describing the results. Below are potential keywords you may encounter during the job search:

How To Pick the Best Marketing Resume Template

Selecting a template for marketing resumes can be more complicated than in other industries. It’s best to have a straightforward template that organizes your content effectively. But you may also want to prioritize the aesthetic presentation of your template as a way of illustrating your personal brand as a marketing professional. The key is to achieve a healthy balance rather than have flashy colors and bulky graphics overshadow your career achievements.

Frequently Asked Questions: Marketing Resume Examples and Advice

What are common action verbs for marketing resumes -.

It’s easy to run out of action verbs during the resume-building process. Often, a limited number of verbs can describe your career achievements accurately. Marketing positions often involve much content writing, and using the same verbs repeatedly may create a negative image of your writing capabilities. We’ve compiled a list of action verbs you can use to craft your bullet points:

How do you align your resume with a job description? -

According to the Bureau of Labor Statistics , marketing jobs are expected to experience a 10% increase in growth from 2021 to 2031. This is a $1 billion industry within the U.S ., and there’s a growing need for marketing professionals who can leverage data and develop strategies to reach target audiences. Despite the positive outlook, you must align your resume with the job description to secure the most lucrative opportunities.

For example, if a company is looking for a digital marketing manager with a strong background in content writing and SEO, highlight your experience creating quality web copy to improve user engagement, time-on-page, and web traffic. If an organization is seeking an expert in growth marketing, you could illustrate how you utilized multi-channel marketing to improve conversion rates. By tailoring your resume to the job description, you’ll significantly increase your odds of landing the interview.

What is the best marketing resume format? -

Marketing resumes should always use a reverse chronological format. This ensures that your most recent and relevant experience is featured at the top of your resume. Functional resumes, also known as skill-based resumes, are considered outdated by hiring managers and recruiters. This approach prioritizes listing skills and qualifications but lacks the detail required to properly convey your career achievements.

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Providing a matching cover letter can bolster your chances of landing the interview if the document is carefully tailored towards individual job opportunities. Rather than only reiterating information from the resume, mention something specific about the company’s reputation or work culture in the middle paragraphs. This will show prospective employers you’ve researched beforehand and are genuinely interested in the position. For more guidance, view our marketing cover letter guide .

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Marketing Resume: Examples and Guide for 2024

As a marketing professional, your resume is your primary marketing tool. It is the first chance you have to impress potential employers and demonstrate your capabilities as a marketer. The importance of a well-crafted marketing resume cannot be overstated.

The goal of your marketing resume should be to land you an interview, which is why it’s essential to make it stand out from the crowd. After all, you are competing with other highly qualified candidates for the same position.

The primary goal of your marketing resume is to showcase your unique skills and expertise. It should highlight your ability to develop and execute successful marketing campaigns, your understanding of market trends, and your excellent communication and interpersonal skills.

Aside from these goals, your marketing resume should also:

1. Be clear and concise

Your resume should be easy to read and logically organized. Use bullet points to highlight your achievements and responsibilities in each role, and make sure to edit and proofread it to eliminate any errors.

2. Emphasize relevant experience

Highlight your experience in marketing related to the job you are applying for. If you have experience in a particular niche, make sure to emphasize that in your resume.

3. Highlight quantifiable results

Employers want to see results, so make sure to include specific metrics and numbers that demonstrate your success in previous roles.

4. Stand out visually

Although content is king, an eye-catching design can also make your resume stand out to potential employers. A visually appealing resume can catch their attention and make them take notice of your skills and experience.

The importance of a well-crafted marketing resume cannot be overstated. The goals of your marketing resume should be to showcase your unique skills and expertise, emphasize relevant experience, highlight quantifiable results, and stand out visually. By following these goals, you can increase your chances of landing an interview and ultimately, landing your dream marketing job.

Basics of a Marketing Resume

When it comes to creating a marketing resume, there are some basic components you should include to make sure you are presenting yourself in the best possible light. These components include:

Components of a Marketing Resume

Contact information:  Make sure to include your full name, phone number, email address, and LinkedIn profile.

Objective or Summary Statement:  A brief statement that highlights your experience and what you can bring to the table.

Relevant Skills:  Highlight your most relevant skills at the top of your resume. This might include things like Search Engine Optimization (SEO), Content Marketing and Social Media Marketing.

Experience:  When listing your previous work experience, focus on your most relevant experience as it relates to the job you are applying for. Use quantifiable metrics such as an increase in sales or conversion rates for the roles you have held before.

Education:  List your education including degrees, certifications, and relevant courses.

Professional Memberships:  Mention any industry-related organizations, associations or memberships that you have.

Portfolio:  As a marketing professional, having a portfolio link is stock in trade. Listing your best work samples on your resume or providing a link could be a great way to showcase your marketing skills.

Marketing Resume Format

It’s important to make sure your marketing resume looks professional and readable. Most resumes follow a reverse chronological order, starting with your most recent experience first. Use a simple and easy-to-read font like Calibri or Arial, and make sure your font sizes are consistent throughout.

Stick to a single color for the headings and bullet points, making sure it offers a good contrast against the page background. Use bullet points to break down information into succinct, easily digestible chunks.

It is important to format your resume using PDF format; it ensures that whoever is reading it will see it as you originally intended. A PDF format also prohibits anyone from altering the formatting or content of your document.

Marketing Resume Length

One of the most common questions job seekers have around writing resumes is how long it should be. While the answer varies depending on your experience and industry, a marketing resume should be no more than two pages. When in doubt, choose to highlight quality over quantity and stick to only the most relevant and impactful experiences.

Knowing the basics of what to include in a marketing resume, how to format it, and how long it should be, can help you create a standout document that gives you the best chance of catching the eye of potential employers.

Perfecting the Marketing Resume Format

When it comes to creating your marketing resume, one critical aspect to perfect is its format. The importance of format lies in how it presents your experience, skills, and achievements, making it easier for recruiters to spot why you are the right candidate.

Importance of Format

Your resume format can influence how well recruiters see you as a suitable candidate for the job. The first few seconds of scanning a resume can determine whether or not your application is worth it, and how your skills, experience, and achievements stand out from other applicants.

Using a cluttered, disorganized resume that does not emphasize your accomplishments is a sure-fire way to get your application tossed. Instead, crafting a memorable resume that highlights your strengths, using an efficient format, is a smart way to stand out and land the job.

Chronological Resume Format

The chronological resume format starts with your most recent position and works backward. This format is ideal if you have a clear career path, relevant job experience, and a straightforward job history. It also shows career progression and highlights career stability.

In marketing, highlighting your career path and professional achievements is crucial. Using a chronological resume format allows your potential employer to see your achievements progressively.

Functional Resume Format

If your work experience isn’t as relevant, you might consider using the functional resume format. Instead of following a timeline structure, a functional resume focuses on your skills and ability to do the job. This is great if you are just starting or changing careers or there are significant gaps in your work history.

Since marketing requires specific skills orientation and individual talents, the functional resume format is an excellent opportunity to highlight those advantages.

Combination Resume Format

As you may have guessed, the combination resume format combines elements of chronological and functional formats. This format lets you showcase your accomplishments and experience while highlighting your relevant skill sets.

If you have a haphazard work history but have many relevant skills or if you want to emphasize your achievements, then the combination resume format is an excellent choice.

The perfect marketing resume’s format is critical to catch the employer’s attention, highlight your best qualities, and land the job. Using the Chronological, Functional or Combination Resume Formats can help you share your skills, work experience, and achievements to strengthen your job application.

Crafting a Captivating Marketing Resume Summary/Objective

As a marketing professional, having a captivating resume summary/objective is crucial to catching the attention of potential hiring managers. The summary/objective is a brief statement that highlights your most relevant skills, experiences, and accomplishments. It is the section of the resume that hooks the reader in and entices them to read on.

Significance of the Summary/Objective

A well-crafted marketing resume summary/objective is significant in several ways. Firstly, it ensures that the reader quickly understands your skills, experience, and career goals. Secondly, it helps you stand out from other candidates by highlighting your unique value propositions. Finally, it sets the tone for the rest of the resume by providing context for the reader.

Marketing Resume Summary Examples

Here are a few marketing resume summary examples:

Creative marketing professional with 5 years of experience in content creation and brand strategy. Expertise in social media management and digital marketing campaigns. Seeking a role that leverages my skills to drive brand awareness and customer engagement.

Accomplished marketing manager with a track record of successful product launches and revenue growth. Skilled in market research, competitive analysis, and campaign optimization. Seeking a senior marketing position that allows me to lead a team and achieve strategic objectives.

Digital marketing specialist with 3 years of experience in SEO, SEM, and PPC advertising. Proficient in Google Analytics and AdWords. Seeking a position that challenges me to think creatively and drives business growth through data analysis and optimization.

Marketing Resume Objective Examples

If you are just starting your career in marketing or looking to switch fields, a well-written resume objective can help you showcase your intentions and career aspirations. Here are a few marketing resume objective examples:

A recent marketing graduate seeking an entry-level position that will allow me to learn and grow within the industry. Strong writing and communication skills, with experience in social media and content creation.

Experienced sales representative looking to transition into a marketing role. Skilled in relationship building, customer service, and market research. Seeking a position that leverages my sales experience to drive revenue growth and brand awareness.

Marketing professional with 2 years of experience in print advertising and event planning. Seeking a position that allows me to combine my creative and organizational skills to drive successful marketing campaigns.

The summary/objective section of a marketing resume is critical to catching the attention of potential hiring managers. By incorporating your most relevant skills, experiences, and career goals, you can set yourself apart from other candidates and showcase your unique value propositions. Use these examples and tips to craft a captivating marketing resume summary/objective that gets noticed!

Showcasing Your Professional Experience

The professional experience section of your marketing resume is where you highlight your relevant work history and accomplishments. This is where you can demonstrate your expertise in various areas of marketing, such as branding, digital marketing, social media, and more.

Marketing Resume Professional Experience Section

When crafting this section of your resume, be strategic in including relevant experience that showcases your skills and achievements. Start with your most recent position and work backward. For each job, include the company name, job title, employment dates, and a brief description of your responsibilities and accomplishments in bullet points.

Marketing Resume Professional Experience Examples

Here are some examples of how to highlight your professional experience on your marketing resume:

Brand Manager , XYZ Company, New York, NY, August 2018 – Present: Developed brand strategy and managed marketing campaigns that resulted in a 20% increase in sales. Led the development of brand guidelines and executed a successful rebranding campaign.

Digital Marketing Specialist , ABC Agency, Chicago, IL, January 2015 – July 2018: Developed and executed digital marketing campaigns for clients across various industries, resulting in a 25% increase in website traffic and a 15% increase in lead generation. Managed social media accounts and implemented successful email marketing campaigns.

Marketing Coordinator , DEF Corporation, Los Angeles, CA, June 2012 – December 2014: Assisted in the development of marketing plans and executed promotional events that resulted in a 10% increase in attendance. Coordinated the production of marketing materials and managed the company’s social media accounts.

As you can see, these examples demonstrate the candidate’s ability to achieve results and deliver on key performance indicators.

Marketing Resume Action Words

Using strong action words in your bullet points can make your professional experience section more impactful. Here are some effective action words to use:

• Implemented
• Collaborated

By using action words, you can convey your skills and achievements in a more powerful way.

The professional experience section of your marketing resume should showcase your skills and accomplishments in a way that aligns with the job you’re applying for. By highlighting your achievements and using strong action words, you can demonstrate your expertise and stand out in a competitive job market.

Highlighting Your Marketing Skills

One of the most important sections of any marketing resume is the skills section. This is where you can highlight the specific marketing skills you possess that make you a valuable candidate for the job you are seeking.

Marketing Resume Skills Section

When crafting your marketing resume skills section, it’s important to include a mix of technical and soft skills that demonstrate your expertise in the field. Technical marketing skills may include things like web analytics, SEO, PPC advertising, CRM, and data analysis. Soft marketing skills may include things like interpersonal communication, creativity, problem-solving, and team collaboration.

Marketing Resume Skills Examples

Here are some examples of skills that you should consider including in your marketing resume skills section:

• Web Analytics: Google Analytics, Adobe SiteCatalyst, Piwik
• PPC Advertising: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
• SEO: Keyword research, on-page optimization, link building
• CRM: Salesforce, HubSpot, Zoho
• Data Analysis: Excel, Tableau, Google Data Studio
• Interpersonal Communication: Public speaking, pitching, negotiating
• Creativity: Content creation, graphic design, video editing
• Problem-Solving: Critical thinking, decision-making, strategy development
• Team Collaboration: Project management, team leadership, cross-functional collaboration

Remember that your marketing resume skills section should be tailored to the specific job you are applying for.

Different Types of Marketing Skills

Marketing is a broad field, and there are many different types of marketing skills that you may possess. Some common types of marketing skills include:

• Digital marketing: This type of marketing focuses on using digital channels like social media, email, and search engines to reach and engage with customers.
• Content marketing: This type of marketing focuses on creating and sharing valuable content that engages and informs your target audience.
• Brand management: This type of marketing focuses on building and maintaining a brand’s image and reputation in the marketplace.
• Public relations: This type of marketing focuses on managing a company’s relationships with the media and the public.
• Event marketing: This type of marketing focuses on planning and executing events that promote a company or product.

When highlighting your marketing skills, it’s important to focus on the specific skills that are most relevant to the job you are applying for. By showcasing your expertise and experience in these areas, you’ll be more likely to stand out from other candidates and land the job you want.

Leveraging Education and Certification

In today’s competitive job market, having a solid education and relevant certifications can set a candidate apart from the rest. Hiring managers tend to favor candidates who have made an effort to keep their skills up-to-date and demonstrate a commitment to the field.

Importance of Education and Certification

Education and certification are critical components of a strong marketing resume. By including these sections, candidates show the hiring manager that they are invested in their professional development and have the expertise they need to succeed in the role. When a candidate can demonstrate this commitment, it can make a positive and lasting impression on the hiring manager.

Marketing Resume Education Section

The education section on a marketing resume should list the candidates’ formal education achievements, such as degrees and certifications. In addition to formal education, listing coursework that relates to the position can be beneficial. For example, if the candidate took a course on digital marketing or social media strategy, it is relevant to list on a marketing resume.

When listing education on a marketing resume, it is important to highlight the highest education achieved first. For example, if a candidate has a master’s degree, they should list that before listing their bachelor’s degree.

Marketing Resume Certification Section

Certifications are a way for candidates to show their skills and expertise beyond formal education. Having relevant certifications in marketing can demonstrate that a candidate has completed training and has hands-on experience with a particular skill set.

Some certifications that candidates may want to consider including on their marketing resume include Google Analytics, HubSpot Inbound Marketing, and Hootsuite Social Media Marketing. Including relevant certification demonstrates to the hiring manager that the candidate is committed to understanding the latest tools and techniques used in marketing.

When listing certifications on a marketing resume, it is essential to note that not all certifications are equal in the eyes of a hiring manager. Candidates should consider including only the certifications that are most relevant to the job they are applying for and highlight those in the certification section.

Education and certification can set a marketing candidate apart from the rest. By leveraging these components in a marketing resume, job seekers can demonstrate their commitment to the industry and the skills they possess. Hiring managers will take notice of a candidate with a solid education and relevant certifications, so it is essential to include these sections in a strong marketing resume.

Emphasizing Achievements and Awards

Significance of achievements and awards.

Emphasizing achievements and awards in a marketing resume is critical to showcase the competencies and capabilities of the candidate. It helps the hiring managers understand the candidate’s significant contributions to the previous organizations and their willingness to go above and beyond in their job responsibilities, leading to business growth and success.

Highlighting achievements and awards boost the candidate’s chances of getting shortlisted for the next recruitment stage as it denotes that they are results-driven and have excellent work ethics. When the recruiter sees the candidate’s name popping up with awards and recognitions, they give more importance to their marketing capabilities and achievement, leading to a higher probability of landing a job offer.

Marketing Resume Achievements and Awards Section

The marketing resume achievement and awards section should be located immediately after the professional summary or objective. It should mention the critical achievements and awards obtained by the candidate in detail, using bullet points. It is important to include metrics and numbers that showcase the magnitude of success.

This section can start with a header like “Key Achievements and Awards” or “Honors and Recognitions.” The candidate should prioritize highlighting the achievements that align with the requirements of the job posting they are applying for. For example, if the job description requires expertise in digital marketing, the candidate should emphasize their achievements in that domain.

Marketing Resume Achievements and Awards Examples

Below are some examples that will give a better understanding of how to write the achievement and awards section in a marketing resume:

• Received “Most Creative Marketing Collateral” award for designing a brochure that led to a 30% increase in sales.
• Increased the social media following by 50% through strategic content planning and execution.
• Successfully executed a product launch campaign that led to a 70% year-over-year increase in sales.
• Achieved a customer retention rate of 90% by implementing customer-centric marketing strategies.
• Received recognition for outstanding leadership skills, which led to 20% improvement in team performance.

Note that these examples contain metrics and numbers that illustrate the candidate’s impact and contribution to their previous organizations.

Highlighting achievements and awards is a vital aspect of a marketing resume that showcases the candidate’s capabilities and work ethic. By focusing on the accomplishments that align with the job requirements, candidates can increase their chances of landing their dream job.

Using Numbers and Metrics to Demonstrate Success

As a marketing professional, one of the most effective ways to showcase your value to potential employers is by quantifying your accomplishments. In other words, using numbers and metrics to demonstrate success can help you stand out from other candidates and showcase the impact of your work.

Power of Quantifying Experience

Quantifying your experience helps to amplify your success in a tangible way. Hiring managers and recruiters are often looking for measurable results, and numbers and metrics can provide this. For example, stating that you “increased sales” doesn’t provide nearly as much information as stating that you “increased sales by 25 percent in six months by implementing a new lead generation strategy.”

By quantifying your experience, you can also help future employers understand the scope of your work. If you managed a campaign that received 10,000 views, this is a lot more impressive than simply stating that you “managed a campaign.” Including numbers and metrics helps to provide context and specificity to your accomplishments.

Marketing Resume Numbers and Metrics Examples

When it comes to crafting your marketing resume, including numbers and metrics can be incredibly powerful. Here are some examples of how you can use numbers to showcase your accomplishments:

• Increased website traffic by X percent
• Improved click-through rate (CTR) from X to Y percent
• Generated X new leads as a result of a campaign
• Boosted sales by X percent over the course of Y months
• Achieved X amount of social media engagement in a single week
• Managed a budget of $X for a successful campaign
• Led a team that achieved X percent market share in a competitive industry
• Developed and executed a successful email campaign that resulted in X percent conversion rate

These are just a few examples of how you can use numbers and metrics to quantify your success as a marketer. Remember to highlight the most impressive numbers and be specific about the impact of your work.

Using numbers and metrics is an important strategy for showcasing your accomplishments and demonstrating your value as a marketer. By quantifying your experience, you can provide context, detail, and tangibility to your work, making it more impressive to potential employers. Use examples like the ones above to help craft a marketing resume that will stand out from the competition.

Avoiding Common Resume Mistakes

As a marketer, your resume is your best bet to impress a potential employer and land an interview. However, common resume mistakes can easily obstruct your chances of getting that dream marketing job. Here are some common mistakes to avoid:

Common Resume Mistakes

1. grammatical errors and typos.

Grammatical errors and typos are a big “no-no” in resumes. An error-free resume shows that you are detail-oriented and possess strong communication skills – prerequisites for any marketing job. A small typo could negatively impact your chances of getting hired, so proofread your resume several times.

2. Using Clichéd Phrases

Using clichéd phrases, such as “team player” or “good communication skills,” can make your resume sound unoriginal and boring. Instead, focus on specific achievements and details that highlight your uniqueness and make you stand apart from other job applicants.

3. Poor Formatting

Poor formatting on a resume diminishes its readability and aesthetics. A cluttered and cluttered resume can be annoying and difficult to scan through. Keep a clean and organized format that highlights key information and makes it easily accessible to potential employers.

4. Focusing on Job Duties Instead of Achievements

Employers want to know what you achieved in your previous role instead of knowing what you did. Using buzzwords without concrete achievements may not convey your potential impact. Instead, showcase your achievements that highlight your skills and competencies by using specific numbers and data.

Tips to Avoid Common Resume Mistakes

1. tailor your resume.

Tailoring your resume to the specific job description can increase your chances of getting noticed by employers. It is essential to use the right keywords and to highlight achievements and experiences that appear relevant to the job description.

2. Keep It Concise

Employers are usually bombarded with applications, so keep your resume concise and to the point. Avoid using long sentences and paragraphs; use bullet points to simplify your resume content.

3. Highlight Your Achievements

Highlight your achievements and experiences by using specific numbers and data. Showing your potential impact on the previous job will attract employer’s attention at a glance.

4. Proofread

Proofreading is an essential step in ensuring error-free resumes. Ask someone to read and review your resume for grammatical errors, spelling mistakes, and formatting issues.

Conclusion:

Avoiding these common resume mistakes can make your application stand out and increase your chances of getting hired for your dream marketing job. By following these tips, you can create a compelling marketing resume that highlights your achievements and experiences, catches the employer’s eye, and ultimately lands you an interview.

Tailoring Your Marketing Resume for Applicant Tracking Systems (ATS)

As technology continues to evolve, so do the ways in which employers receive, analyze, and sort through resumes. Many companies now use Applicant Tracking Systems (ATS) to streamline the hiring process and efficiently manage the large volume of resumes they receive.

The significance of ATS for job seekers cannot be overstated. According to research, up to 75% of resumes are never seen by a human due to being filtered out by ATS. Therefore, it is essential for job seekers, especially those in the marketing field, to understand how to tailor their resumes to optimize their chances of being seen by recruiters.

Here are some tips for tailoring your marketing resume for ATS:

1. Use Relevant Keywords

The first step in optimizing your resume for ATS is to use relevant keywords that align with the job description. ATS scan resumes for specific keywords and phrases that match the skills and experiences required for the job. Therefore, carefully read the job description and include these keywords throughout your resume, such as in your skills section, job title, and job duties.

2. Simplify Formatting

While creativity is important in the field of marketing, when it comes to resumes, a simple and clean format is key. ATS can have difficulty reading resumes with complex layouts or graphics, so it is best to avoid them. Use a standard font, bullet points, and clear headings to make your resume more readable for ATS.

3. Avoid Using Tables and Graphics

Similar to complex layouts, tables and graphics can cause issues for ATS when scanning resumes. Instead, use simple text formatting to highlight key information, such as bold and italic fonts.

4. Proofread Your Resume

While not directly related to ATS, it is important to proofread your resume to ensure that it is error-free. ATS may have difficulty reading resumes with spelling or grammatical errors, and these errors can also negatively impact your chances with human recruiters.

By following these tips, you can increase your chances of passing ATS and getting your marketing resume in front of human recruiters. Remember to always tailor your resume to the specific job you are applying for and highlight your relevant skills and experiences. A carefully crafted marketing resume can set you apart from the competition and land you your dream job.

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20 Real Marketing Resume Examples That Got People Hired at Nike, Google or Yamaha

• Klara Cervenanska , 
• Updated August 14, 2024 9 min read

Want to work with leading global brands on their marketing strategies? You’ve come to the right place. We’ve put together 20 real marketing resume examples by real people who got hired by the world’s top companies. 

We took a close look at these resume examples and explored what it is exactly that made them stand out and be successful. 

We found that crafting a killer marketing resume boils down to two main aspects: content and design . 

• Content. Your content should align with the job description and highlight your skills , achievements , and experiences . 
• Design. In the same way that smart design can highlight key aspects in marketing, a clean, organized resume layout can guide your reader's attention to crucial elements. 

Our real marketing resume samples will help you see the impact of the form and content going hand in hand. In the end, they got people hired at Google , Nike , Yamaha , L'Oréal , or even at the Government of Canada!

Disclaimer: These marketing resume examples were published with the consent of their creators. They were made using Kickresume’s templates . The resumes were anonymized, that is unless their author specified that they wanted their real name and information made public.

Not a fan of resume writing?

Create your resume with AI in seconds thanks to our GPT-4 powered writer.

1. Nike: Retail Brand Specialist Resume Example

Nike is a global, trend setting brand. Hence, if you want to become one of the company’s marketing specialists, you need to show that you know where you’re heading too. 

This marketing resume example shows a young individual with a visual taste that matches the company’s energy . You don’t even need to speak Swedish to see the features that make this resume readable.

Moreover, look at the balance between paragraphs and bullet points and how they convey the message in a different way. Bullet points talk about Sienna’s key tasks, each line being introduced by a powerful action verb .  The short paragraphs in italics, on the other hand, contain Sienna’s first person narrative of challenges and professional achievements.

Retail Brand Specialist at Nike

This resume sample was contributed by a real person who got hired with Kickresume’s help.

To see the full, two-page version of the resume, click directly on the image.

2. Google: Team Leader Resume Example

First, the length of this resume is fairly impressive. But hey, it’s no fluff — only relevant work experience. However, it might surprise you that older jobs are lacking a description. Why is that?

If you have a long story to tell, remember to focus on the 3-4 most recent jobs you had. Likely, hiring managers won’t be very keen on reading an extensive chronicle of your whole professional life.

Also, there’s simply no better way of demonstrating your achievements than with numbers. Notice how numbers appear throughout the whole marketing resume wherever possible. Therefore, if you can quantify your career, do it. Google likes it.

Team Leader at Google

3. sheraton: marketing manager resume example.

The following marketing manager resume boasts an especially powerful marketing professional summary section . It includes the most important pieces of information in just four sentences. Nothing unnecessary or non-relevant.

The comprehensive summary helps you prioritize information you want the hiring manager to see first. This is ideal for someone looking for  high-paying marketing jobs . For Aisha Hakim, this meant highlighting her extensive experience and admirable linguistic skills.

Furthermore, she also included marketing awards. This is a smart move that got her hired at such a multicultural company as Sheraton.

Marketing Manager at Sheraton

4 . yamaha: e-commerce executive resume example.

The marketing resume of Juliam won’t tell us what he looks like, but we know he scored a cool job at Yamaha. If you want to learn more about the inclusion of your photo on your resume , check our article Should You Put Your Picture on Your Resume?

Besides the photo, what makes this one so special? See how the bullet points govern the structure of the resume and list the key responsibilities under each position. Also, notice how the visually dominant labels help the hiring managers see the chronology in the experience and education sections. A smooth journey, so to say.

E-commerce Executive at Yamaha

5 . hummingbird: marketing director resume sample.

If you’re applying for a senior marketing position, you can get away with a wordier resume . The point is to describe your wealth of experience in a enough detailed manner.

The marketing director resume below has a detailed marketing professional summary and includes all the necessary information: a professional title, years of experience in the field and key marketing skills. In the work experience descriptions, Meghan focuses on job duties and also lists key achievements — context plus impact.

Still, this resume could benefit from a clearer structure. Although it’s divided into several resume sections , its structure within these sections leaves much to be desired. Remember that nobody likes reading walls of text. When writing your own marketing director resume, try to use bullet points. They make your resume nice and easier to read.

Marketing Director at Hummingbird

6. philips: marketing management intern resume sample.

Students and fresh graduates often lack experience but exude passion for what they want to do. To write a good marketing internship resume, you need to describe yourself as a motivated and enthusiastic individual. So, what’s the secret of Dennis Bondarev’s resume that got him hired at Philips?

The lesson is — build your resume on your strengths points, not weaknesses. Focus on your soft skills, highlight your education and show off the certificates that you’ve earned so far. Then, just watch your experience grow with every internship you get.

Marketing Management Intern at Philips

7. planetromeo: social media officer resume example.

Marketing is tied closely with the company’s philosophy and its objectives. Consequently, it’s the social media officer who is responsible for shaping the voice of the company in the online world.

The introductory paragraph of Joseph’s resume conveys a clear message: “I share your values and vision, and we will work towards a common goal.” Don’t shy away from including details from your personal life if it has something to do with the position you’re applying to. After all, it’s stories we live, not dry facts.

Social Media Officer at Planetromeo

8. hyatt-regency: marketing communications manager resume sample.

See how the clean layout and logical structure makes the resume easy to read. The bullet point is not the only tool for listing individual tasks in your Work experience section. Instead of bullet points and commas, you can come up with something more creative like vertical lines to divide your keywords .

Marketing Communications Manager at Hyatt-Regency

9. l'oréal: marketing manager resume example.

Being able to present yourself is one of the key skills the hiring managers seek. If they can see that you have a knack for the art of presentation, they’ll instantly recognise your potential.

Marketing is all about customers’ eyes. The bullet points introduce key responsibilities in short phrases and give the resume sample a powerful visual element. One may argue the icons for the job seeker’s hobbies are redundant, but they'll for sure catch the reader’s attention.

Another thing that makes this marketing resume great is mentioning notable clients such as Kinder Chocolate . And, of course, including relevant marketing certifications.

Marketing Manager at L'Oréal

10. hard rock cafe: copywriter resume example.

The position of copywriter at Hard Rock Cafe asks for something eccentric, and that’s exactly what this marketing CV stands for. It’s bold and creative , uses bright colors and an unusual font type. 

Unless you step into the realm of Comic Sans, there’s a high chance you can pick an original typeface that the hiring manager will appreciate. Use it for the headlines, but keep the body text clean by using one of the standard fonts like Verdana, Arial or Times New Roman.

Another thing that makes this copywriter resume special is mentioning notable sites and publications that Nora wrote for. She even added a link to her copywriting portfolio which is a great way to show off your work.

Last but not least, one of the smart ways to demonstrate that you are skilled in communication is including your social media accounts too. But don’t forget to clean up your social media presence first!

Copywriter at Hard Rock Cafe

11. american eagle: marketing and brand manager resume example.

As a brand ambassador manager, you’ll be required to demonstrate that you know how to lead and work with people . So, that's exactly what Bryant did in his marketing resume. In a few bullet points under the work experience section, he describes how he led consumer research and also a multi-functional team to deliver new product developments.

Moreover, he talks about other notable achievements and backs them up with quantifiable results — not only in the work experience section, but also in education.

To make it even more impactful, you could highlight numbers in bold font so they'll immediately catch the attention of hiring managers.

Marketing and Brand Manager at American Eagle

12. government of canada: digital media manager resume example.

Digital marketers should think about promoting themselves digitally . That's exactly what Ariel did by adding a link to her website at the top of her resume (although we had to anonymize it).

But that's not the only thing that makes her digital marketing resume great. For instance, Ariel was on Justin Trudeau’s social media team, being responsible for his official social media accounts. Cool, right?

What’s more, the way she wrote her resume is at least as impressive as her accomplishments. Notice how she always goes straight to the point when describing her past work experiences. You immediately know what her role was and how exactly she contributed to the overall success of her team — because she includes specific data.

She also optimized her resume with digital marketing keywords like “social media, content strategy , UX research, Photoshop” . And both recruiters and ATS systems like that.

Digital Media Manager at Government of Canada

13. harbour space university: sales and marketing cv example.

Gorkem landed an English-speaking job in sales and marketing at a tech hub in Barcelona thanks to his cut-to-the-chase marketing CV. So, if you're a fresh graduate too, your resume should focus mainly on your education and relevant experience.

Just like Gorkem's marketing resume does. Even though he doesn't have marketing work experience yet, he outlines relevant skills like communication , creativity and teamwork. Even more importantly, he included an award section with quantifiable descriptions .

While these accomplishments are linked to his studies and the results are above average, just by including them, the resume appears more professional and he makes an impression of a hard-working and detail-oriented person. And that's exactly what a fresh-graduate's resume needs.

Also, his hobbies section is a breeze of fresh air . Non-generic hobbies like dancing tango and salsa will add a nice touch of personality to your marketing resume.

For those considering university-based marketing roles, there are plenty of university marketing jobs listed by The Times Higher Education that can provide insight and opportunities.

Sales and Marketing at Harbour Space University

14. thermofisher scientific: marketing strategist resume sample.

ThermoFisher is the world leader in serving science. That said, Kyle knew exactly how to catch their attention.

His marketing resume starts with an impressive marketing professional summary where he highlights his job title and experience of working for Fortune 500 companies. He also outlines his expertise in various marketing spheres. 

Moreover, his resume is packed with relevant marketing keywords and action verbs . Words like “developed, implemented, managed, executed, established, created” will make your work experience descriptions sound much more impactful!

Marketing Strategist at ThermoFisher

15. big cartel: digital marketing resume sample.

Megi's digital marketing resume is rather short, but 1-2 pages is the ideal length for your marketing resume, especially if you don't have more than 10 years of work experience.

It has a clean structure and enough white space . But even though the resume template is rather simple, Megi still manages to make her marketing resume stand out by using various graphic elements — like mixing two colors, using bullet points, or displaying skill levels with progress bars.

However, when listing her work experiences, she doesn't use a chronological resume format. If you're an experienced professional, we'd recommend to list your work experience chronologically and start with the most recent job. It's the most used resume format and a favorite among recruiters, too.

Digital Marketing at Big Cartel

16. streamworks: media specialist intern resume example.

This marketing resume example cleverly highlights what the student candidate has to offer, making the most of limited work experience . 

The projects section is a genius idea. It's a strategic way of demonstrating applied skills and knowledge which makes up for the lack of professional experience. Each project showcases Roman's hands-on engagement in the field of marketing — from branding and digital analytics, to even creating a campaign proposal. 

Roman also highlights a broad list of relevant skills such as Adobe software , public speaking, and Google Analytics . He's savvy with tech skills, making him a catch for employers, even as a student.

Media Specialist Intern at Streamworks

17. adidas: sales representative resume example.

This Adidas sales rep resume stands out due to its detailed work experience and an impressive list of extra courses .

In the work experience section, the use of bullet points is spot-on. Each responsibility is neatly summed up, showing his diverse roles. From sales to marketing strategies to market research, it's clear Nick has had a progressive career. It’s like we're watching him grow and evolve professionally.

Additionally, the extra courses section reinforces this growth narrative. Continuous learning is a marker of a dedicated professional, and Nick proves just that. By learning about different areas such as technical and  marketing software , Nick positions himself as a versatile candidate.

Sales Representative at Adidas

18. ikea: e-commerce operations manager resume example.

The reason why this resume stands out is its robust skills section and quantified achievements . 

In the skills section, language proficiency is showcased in four languages — a valuable asset in the e-commerce industry which operates across different geographies. The IT skills, meanwhile, underline Mary's hard skills. Additionally, the proficiency level is shown for each skill, which is very handy.

What's also impressive is Mary’s achievements section. By quantifying her accomplishments, Mary provides concrete evidence of her capabilities, showing her actions led to significant improvements ( “...reducing instances of online out of stock by 40%” ).

E-commerce Operations Manager at IKEA

19. wind hellas: digital marketer resume example.

The resume summary pulls you right in, painting Nikitas as focused, experienced ( 10+ years in Marketing ), and highly motivated. It signals Nikitas is a go-getter who welcomes challenges.

A glance at his professional experience leaves no doubt about his expertise. With a career spanning over a decade, he's knowledgeable in various marketing fields — from customer experience to CRM operations . 

What's even more impressive is his well-organized skills section , divided into 4 categories: Marketing & Communication, Digital Marketing, Systems, and Languages . It makes it easier for recruiters to understand his areas of expertise. 

Digital Marketer at WIND Hellas

20. merck: brand marketing manager resume example.

Starting with a keyword-rich profile , this marketing manager nails it with renowned certifications like Google Analytics IQ , Inbound Marketing , Email Marketing , and Content Marketing , instantly showcasing her forte.

The work experience is sprinkled with quantifiable achievements — from acquiring two new locations within eight months to slashing payroll costs by a staggering 30%. This paints a picture of a result-oriented professional, ready to deliver tangible results.

Along with that, the resume also contains a stand-alone certifications section right after experience and before education, which draws attention to this section. These field-relevant certifications boost Antonella's credibility in the sector. 

Additionally, Antonella includes a unique Leadership Experience section . Here, roles like General Secretary, Graduate Assistant, and volunteering experiences are smartly highlighted, giving her an edge by showcasing her leadership capabilities and community service.

Brand Marketing Manager at Merck

Want more inspiration? See all marketing resumes in our Resume Examples Library . Or check out resume guides for specific marketing and PR positions:

Resume guides for marketing and PR positions

• Marketing Assistant Resume Guide
• Digital Marketing Resume Guide
• Marketing Manager Resume Guide
• Brand Ambassador Manager Resume Guide
• Content Manager Resume Guide
• Advertising Manager Resume Guide
• Events Coordinator Resume Guide
• Public Relations Resume Guide

And if you feel like you still need more guidance, check out our ultimate resume guide or download our ebook , completely free of charge.

Tip:  If you already have a great LinkedIn profile, there's no need to create a resume from scratch. You can simply  turn your LinkedIn profile into a resume  in one click. No hassle.

FAQ: Marketing resume

Here are the seven best skills to include in a marketing resume:

1. Influencer marketing 2. Social media marketing 3. Pay Per Click (PPC) 4. SEO and SEM 5. Content creation 7. Data analysis 7. Email marketing

To write a CV for sales and marketing, you should:

1. Start with a strong profile summary including relevant keywords, such as Google Analytics IQ or email marketing certifications. 2. Detail your work experience using bullet points to showcase roles and responsibilities, spanning sales, marketing strategies, and progressive career growth. 3. Quantify achievements to provide concrete proof of capabilities, like surpassing campaign goals, increasing brand reach, or driving customer engagement. 4. Create a separate section for certifications to bolster credibility, showcasing ongoing learning and professional development. 5. Highlight hard skills , such as proficiency in CRM software, social media management, or market research, to emphasize your capabilities. 6. Ensure a clean and visually appealing design , avoiding clutter and using appropriate headings, bullet points, and spacing to enhance readability.

For marketing managers with lots of experience, go for a reversed chronological format . Show your work history in order, starting with the most recent position. It helps highlight your career progression and accomplishments.

If you're new to the game or have limited experience, try a functional resume format . Put your skills and certifications up front to grab attention. Show recruiters what you bring to the table, even without tons of experience.

First and foremost, make sure to use keywords from the job description on your marketing resume. However, in general, here are the best keywords for a marketing resume :

Digital marketing Analytics Brand management Market research Campaign management

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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Digital Marketing resume examples & templates

Digital marketing job market and salary

True to form for any marketing communication tool, a job-winning digital marketing resume is about connecting with your audience — the prospective employer — in the right way, for the right place and time. 

To support and enhance everything you already know how to do well, Resume.io tips can help you successfully funnel this applied knowledge when seeking to impress a prospective new employer. 

This guide, along with our digital marketing resume example, will address:

• What digital marketing professionals do, how much they earn and what the job outlook is like
• How to write a resume that capitalizes on your specialized expertise
• The best format for a digital marketing resume that matches your qualifications and career goals to what this specific job and employer require
• Advice on each section of your resume: summary, work history, education and skills
• Professional resume layout and design tips.

What do digital marketing professionals do?

Simply put in this definition by Hubspot: “Digital marketing encompasses all marketing efforts that use an electronic device or the internet.”  In other words, it can be any form of marketing that exists online.

Almost anything and everything about digital marketing can seem new at any given time, except for that very phenomenon. As entrepreneur Amine Rahal wrote in a Forbes YEC Council forecast of emerging trends, “Digital marketing is an evergreen industry where change is the only constant. As we move into 2021, it's crucial that we, as marketers and entrepreneurs, stay on top of the latest industry developments.” 

No plateau or peak reached

Believe it or not, according to Hubspot writer Lucy Alexander, the number of people who go online every day is still increasing. Pew Research found in just the last three years, “constant” internet usage among adults increased by 5%, and yet this online presence frequency still only accounts for 30% of adults overall. So the potential for uptrends with implications for digital marketers remains strong.

If you need more inspiration from similar jobs, you can check out the related marketing resume examples:

• Digital Marketing Manager resume sample
• Marketing Manager resume sample
• Social Media Manager resume sample
• Marketing Associate resume sample
• Art Director resume sample
• Event Planner resume sample
• Content Writer resume sample
• Marketing Consultant resume sample
• Magazine Editor resume sample
• Blog Writer resume sample
• Content Marketing Associate resume sample
• Advertising Director resume sample
• Content Acquisitions Director resume sample
• Creative Director resume sample
• Marketing resume sample
• Brand Ambassador resume sample
• Brand Manager resume sample
• Public Relations resume sample
• SEO resume sample
• Marketing Coordinator resume sample

The average annual salary for digital marketing managers is $67,961, according to Payscale.com . This falls within a wide range from $47828, the annual compensation rate reported by entry-level digital marketing specialists, to $149,651 for those in marketing vice-president roles.

Somewhat lower average incomes for digital marketing professionals in the U.S. are reported by Glassdoor.com. This source puts the median annual salary at $57,260, within a range from $35,000 to $94,000.

The U.S. Bureau of Labor Statistics (BLS) does not categorize digital marketing jobs separately but reports median annual income figures for these occupations in May 2020: advertising and promotions managers —  $133,460 and marketing managers —  $142,170 in May 2020.

The BLS outlook for overall employment of advertising, promotions and marketing managers is favorable, as organizations strive to maintain and expand market share. Job growth of 6% is projected from 2019 to 2029, faster than the average for all occupations. 

How to write a digital marketing resume

Most resumes stick with a tried-and-true outline because it works. Your digital marketing CV should contain the following elements:

• The resume header
• The resume summary (aka profile or personal statement)
• The employment history section
• The resume skills section
• The education section

Your journey to excellence as a digital marketing professional gives you a leg up in crafting a resume that delivers substance and style in the same neat package. So much of the knowledge and experience you’ve acquired along the way is directly applicable to this very self-marketing project.

And that’s exactly how to approach the most important sales pitch you might ever write! Answers to these questions will inform your strategy in the same way as always: who am I writing this for, and why? 

It’s a safe bet you already have mastery over the three critical aspects that mystify many job applicants in other fields.

1. Research

Your target audience is the employer — specifically the hiring manager — in the same way you normally research customers or other stakeholders.

Investigate everything you can about the job you are applying for and the organization. Seek to fill in blanks about the workplace, the people, the corporate culture and brand.

2. Customize

Your research is the basis for tailoring the content, style, language and tone of your digital marketing resume accordingly.

Your targeted resume thus becomes a functionally adaptable document, at the ready to change up when each new job opportunity arises. And your marketing communication gifts keep on giving when each different resume version is engaging, relevant, compelling and above all, purposeful.

3. Optimize for ATS

Your knowledge of SEO and keyword use is golden here, dovetailing with steps 1 and 2 above. You likely understand better than most how e-algorithms come into play when human readers are searching for and selecting online content.

Unfortunately, countless worthy resumes for any given job post never find their way to the point of being seen by a recruiter’s human eyes. Most large organizations nowadays rely on Applicant Tracking Systems (ATS) as the digital filter for resumes submitted online. Each document file is scanned for keywords and ranked against all others on that basis. Only the highest-ranking resumes pass through the ATS for review by hiring staff. The rest are efficiently eliminated. As you might have guessed, the best source for ATS-proofing your resume is the job post you are responding to. You can’t go wrong scrutinizing the listed job requirements to determine precisely what hiring managers and their digital gatekeepers are looking for. Your expertise will then come in handy when it comes to incorporating as many resume-tailored keywords as possible, in your own relevant context and natural-sounding language.

Best resume format for digital marketing 

Choosing the best resume format for your digital marketing resume is an important step. As with most occupations, it will depend on the career path you’ve been following and where you are aiming to take it next. A key consideration is the type of position you are applying for and how best to bridge your past and future from the hiring manager’s perspective. It’s part of the same custom-tailoring strategy this guide keeps coming back to.

Should you emphasize where you’ve worked and the people who were part of the scene? The projects and campaigns that shaped your success stories? Or the specialized skills, talents and passions that make you a stand-out digital marketer that any organization would be lucky to nab?

The most commonly used chronological resume format works well for job seekers whose work history has mostly followed a linear pattern with one employer at a time. In that section of your resume, progressive job experience and accomplishments are organized by employer/workplace in reverse order from most recent to earliest dates. 

Alternative resume formats are sometimes better suited to those who are new to the workforce or changing careers, or whose occupational background is more diverse. Self-employed professionals working on a freelance or contract basis might opt for a project-based “functional” resume format. Other functional resumes emphasize specialized technical skills or modes of artistic expression, rather than work history. 

Digital marketing specialists who have worked independently or in specific niche markets might consider adopting the functional resume, or even a hybrid (combination) document that reflects their background and goals. The choice is yours.

Digital marketing CV summary example

Your CV summary — sometimes called the (resume profile or resume summary)  — requires the same audience-directed angle and persuasive tone to portray yourself in a positive light. You are the brand and the “buyer” needs are those of the employer you seek to impress.

For marketing professionals, adopting the face, voice and personality of an organization or brand should be second nature. In doing so, your message resonates with the target audience by focusing on what customers need and portraying that in a positive light. 

This compact space on your CV has a very big and important part to play. It’s where your personal and professional essence can shine through if you make the most of every limited word without selling yourself short. You have just two or three almost-complete sentences to hit the high notes, concisely but convincingly. Skip the “I” subject and launch straight into active, results-oriented verbs. Use language that’s clear, descriptive and fluid, but not flowery. Express enthusiasm, confidence and energy in a tone that’s earnest and authentic, never pretentious.

Trendwatcher hints

Expert advice on 2021 digital marketing trends yield ideas for crafting your resume summary from a problem-solver perspective. 

“Digital marketing has proved itself to be unparalleled in its resilience over the past year,” noted Forbes contributor Serenity Gibbons . Gibbons quotes a Digital Marketing Institute study that found “two-thirds of brands have seen a drop in revenue since the onset of the Covid-19 pandemic, and yet over a quarter of marketers are spending 90% or more of their budget on digital marketing."  Forbes Agency Council predicts a huge focus on collaboration, communication and consistency to structure and implement marketing plans:

• Remote working and hybrid events are here to stay.
• E-commerce will become your best bet.
• Content consumption will become even simpler.
• Befriending AI is becoming essential.
• Sustainability will remain in high demand.

Think of the summary as a resume synopsis that neither duplicates nor downplays the highlights found elsewhere, notably in the work history section. It takes your abilities and accomplishments a step further in conveying “who I am” from a “what I’ve done” perspective. Soft and hard skills can come across seamlessly in statements such as: “Led team members in delivering well-researched, high-quality content to consistently meet or exceed new subscriber goals.”

Experienced Digital Marketing Manager with a proven track record of developing and directing high impact digital marketing strategies. Skilled in overseeing web strategy and development, digital engagement, and consumer-facing tools. Adept in guiding strategic relationships to achieve company goals. 

Employment history sample

If your career has been following a consistent series of employee positions in digital marketing, then the conventional resume structure leading off with your work history, in reverse chronological order, is suitable. (Alternatives were touched on in the preceding guide chapter).

Your current/most recent job appears first and your earliest job comes last, going back no more than four or five positions. If there are work history lapses or stints in unrelated occupations, relevant positions should take precedence.

Each job entry starts with the employer name, location and when you worked there. Below that is a bullet point list of four or five contributions. Emphasize what you do or did, rather than your functional responsibilities. That calls for specific and direct action verbs in the simple past or present tense: “launched,” not “responsible for the implementation of” or “spearheaded,” instead of “in charge of organizing and running.”  

Your language should showcase accomplishments, rather than intent, citing measurable results and outcomes. Was there an impact on web traffic or revenues? Were readers or customers persuaded or influenced by a call to action?

Quantify your successes Digital marketers could adapt this monster.com sample of achievement-focused work history highlights:

• Reached 120% of customer acquisition target, capturing 7,500 new subscribers in six months following development and launch of a niche-marketing campaign.
• Created brochures and supporting materials that contributed to maximum-capacity attendance at sales prospecting events for a leading technology solutions provider.
• Facilitated a medical-billing company's domination of the Northeast market with successful PR initiatives.
• Wrote press releases that secured media hits in the Wall Street Journal, New York Times and Business Week.

Generally, only relevant digital marketing work experience belongs on your resume. Of course, there are exceptions. Say your sights are set on a gig writing blogs for a landscape design business, and you used to work weekends in the Home Depot garden supply department. Especially if your digital marketing work experience is otherwise on the thin side, this might be worth including.

November 2017 - March 2021 

Digital Marketing Manager at Algine Inc., New York 

• Defined, developed, and implemented marketing strategies to automate and measure target audience movement.
• Established processes and protocols for campaign measurement to optimize results.
• Maximized cost-effective operations and continually evaluated spending.
• Partnered across the organization to ensure content developed addressed consumer needs and wants.
• Served as an expert for digital channel platforms.  

July 2014 - October 2017   

Digital Marketing Manager at Client XII, Seattle 

• Developed and led processes to expand retail opportunities.  • Facilitated client on-boarding.
• Brought forth a strong understanding of SEO best practices.  • Developed and implemented SEO strategies.
• Monitored and tracked performance levels.
• Managed the marketing database and data management initiatives.

Digital marketing CV education example 

In scenarios where an employer requires you to have formal education, the typical educational requirement for digital marketing specialists is a bachelor’s degree in marketing, communications or graphic design. Google AdWords or some other specialty certifications may be needed also, and perhaps a master’s degree for manager or director positions. 

Generally, you will list the relevant degrees earned from colleges you attended in reverse chronological order, from highest to lowest levels. If you have space left on your 1-page resume, be sure to mention scholastic awards or other special achievements and honors. 

Any diplomas, certifications and internships relevant to your training and professional development also belong in this CV section. Don’t overlook anything that sets you apart as a continuous learner to keep pace in the ever-evolving digital marketing sector. 

There are instances when you might consider reversing the order of your resume work history and education sections. It might make sense if you are short on digital marketing experience (and are just entering this field), your educational background is particularly impressive or relevant, or you are a freelancer starting out or branching out in a sideline career. 

September 2010 - May 2014  Bachelor of Marketing, Seattle Central College, Seattle September 2006 - June 2010  High School Diploma, Bellevue High School, Bellevue 

Skills example section

This part of your resume is about marketing the skills you’ve mastered to meet anticipated employer demand. Staying ahead of learning curves comes with the territory of being a digital marketing specialist, along with your research skills. And because you also know a thing or two about marketing, the notion of marketing yourself in the skills and work history sections of your resume is hardly a stretch.

Make the most of your up-to-date digital marketing skills by letting recruiters know what you know that your next employer needs and wants. 

Do you have what they need?

Research cited by smartinsights.com found nearly three-quarters of marketing executives concerned about a critical deficit of digital skills and tools needed to analyze, create and implement marketing campaigns. Matt Shealey, president of ChamberofCommerce.com sees this as a huge opportunity for digital marketing professionals to master these five emerging skills that are in short supply.

• Ability to analyze data and draw insights
• Organization and project management skills
• Knowledge and appreciation of automation
• UX skills and an understanding of the customer experience
• Advanced social media knowledge

According to the Digital Marketing Institute, these nine soft skills can mean the difference between a good and a great digital marketer.

• Social skills
• Persuasion skills
• Analytical skills
• Comfort with technology
• Ability to adapt
• Multitasking skills
• SEO Best Practices
• Content Marketing
• Leadership Skills
• Adaptability
• Multitasking

Resume layout and design: first and lasting impression

Digital marketing specialists are used to ensuring their work always looks as good as it reads, even if someone else takes care of the design and formatting. Again in a fashion appropriate for the target audience — hiring staff — your goal as a workforce hopeful is a clean, reader-friendly resume layout and design. 

There are no hard and fast rules for choosing font style and size, text formats and even possible touches of color in graphic elements. Just be mindful of the design principles for adequate margins, line spacing and white space for proportion and balance to offset the text-heavy sections. 

Your instincts and talents may be reliable for creating a stylish-looking resume that does justice to the content quality: eye-catching but impeccably neat, polished and gimmick-free. But if you don’t have the time or inclination to do so from scratch, Resume.io offers an easier way with our online resume builder tool. Check out our collection of field-tested resume templates in a range of style categories. Choose one you like, click to select, and start entering your own replacement text. You’re relieved from fussing over the most tedious aspects of design and formatting, while still able to add your own stamp of originality.

Most online job applicants realize it’s important to download and save their resume as a PDF, the most commonly used default file format for ensuring compatibility between desktop and mobile devices. However, there are exceptional instances where PDF files may not be preferred or accepted, so always double-check the online submission instructions (online application systems may sometimes demand Word files, so choose a resume builder that accommodates this).

Key takeaways for a digital marketing resume

• Few occupations today are as rapidly evolving or as resilient to unforeseen economic challenges as digital marketing. As the demand for skilled digital marketing specialists remains unprecedented across all business sectors and industries, job opportunities and competition will go hand in hand.
• The constant need to future-proof your professional skills translates to your value proposition to prospective employers in a winning resume.
• The bar is set high for digital marketers to create a top-flight resume, while they also have a greater advantage being up to the task of research, custom-tailoring and ATS optimization.
• In particular, online advice from expert trend-watchers can be a rich source of ideas for a digital marketing resume geared to the most in-demand skills.
• Using the online resume builder and professional resume examples at resume.io lets you focus on writing worthy resume content with eyes on the prize, still with room for your own creative stamp.

Beautiful ready-to-use resume templates

Digital Marketer Resume Guide & Samples

If you are scouting for a new job opportunity as a Digital Marketer, reviewing a well-crafted Digital Marketer resume sample is always a smart maneuver to get your job-seeking journey off to the right start. The purpose of a Digital Marketer is to develop, implement, and manage marketing campaigns to create awareness and promote a company’s brand and its products. You would be playing a major role in enhancing brand credibility in the digital sphere, drive website traffic, and draw new customers. In the piece below, we have consolidated the most important guidelines that you need to follow to land your dream job as a Digital Marketer.

What you can read in this article

18 Digital Marketer Resume Examples

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The Great Digital Marketer Resume Guide

Resume sections.

1. Contact Information:

• Name, Last Name
• Cell Number
• Considering that you are in the digital space, social media. Url’s should also be included in this section.

2. Career Summary: Your potential value for the business should be summarized in a career synopsis of 3-6 lines. When a hiring manager is quickly skimming through a stack of resumes, the part that’s going to catch their eye is the synopsis. Start with your job title and one or two certifications, then mention a specialist skill and top it off with the main purpose of your current role.

3. Qualifications Summary: You do not require a formal degree to land a digital marketing job, but if you have them, flaunt them. List the necessary particulars such as duration (date started, date completed), degree name, major subject disciplines, institution attended, and location.

4. Relevant Digital Marketing Experience: According to statistics, 40% of all marketing roles require digital skills, and your experience should reflect the hip and happening trends of the last few years. Use the job advertisement as your guideline and focus on tailoring your experience section to reflect the must-haves and nice to haves mentioned in the job ad. Bullet points (up to five per role) keeps the format neat and tidy. Use a reverse-chronological format to present your employment history of the last ten years only. Your resume length should not exceed two pages.

5. Other Employment Experience: If you don’t have much or any digital marketing experience and are applying for your first digital marketing role, look for relevance from your previous experience in terms of job duties and skills that may be replicated in the digital marketing sector and include those in your job descriptions. You may also have informal digital marketing experience gained while studying or during volunteering, so be sure to mention them as well.

6. Skills Summary/Key Skills: Read through the job ad a few times to identify the most crucial capabilities required and then mirror these in your skills section. Many recruiters follow an SEO approach where they use certain keywords during their searches for candidates. This means that if your resume does not contain the keywords on their criteria, your application would not be selected when a list of suitable candidates is generated.

7. Relevant Coursework/Training/Accreditations:  In digital marketing, certifications are the “new degrees’’. List all the credentials you have pertaining to digital marketing and further mention any relevant industry memberships or learning programs you have attained.

What to Highlight in a Digital Marketer Resume

Marketing Directors and Media Managers would look for Digital Marketers that can develop innovative media strategies, create exciting content and analyze web and social media analytics to unearth valuable information about their target audiences and potential customer pools.

However, the purpose of a Digital Marketer’s role goes way beyond making websites, writing articles, and analyzing online traffic. To even be considered for an interview in this cut-throat industry requires a superbly crafted resume document focusing on aspects that would add value to the company’s bottom line in the end.

The first aspect to highlight is the digital channels you are familiar with and utilize to build brand awareness and attract customer leads. The main types of digital channels are: company websites, social media, search engine rankings, email marketing, online display ads, and corporate blogs

Next, explain your competencies in using measurable analytics to identify room for improvement in these channels and implement methods to turn channel weaknesses into channel strengths to improve their overall performance.

Then you can move over to the audio-visual side of your experience and explain to hiring managers how you would produce basic video content, create scripts, and conduct editing activities.

SEO & SEM experience would be important to recruiters as well, because online searches drive digital ads. Your knowledge of search engine optimization and search engine marketing mentioning current best practices that you follow, will assure the reader that you understand the fundamental principles of digital marketing.

Next up is your creative writing skills to produce engaging and appealing content. A smart idea is to provide a section of URL links in your resume that directs the reader to examples of case studies, whitepapers, blogs, ebooks, or how-to guides that you have written in the past.

Another point to address is your understanding of analytics and data-driven digital marketing strategies. You need to explain the methodologies and tools used to monitor campaigns and how you would use the information gathered to track consumer behavior. From there, give examples of what you did to create better solutions to increase conversions and drive traffic to your various platforms

Design Thinking is another bullet in the competency arsenal of a Digital Marketer because the user experience is key to attracting and retaining customers. Recruiters would be interested to know what kind of measures you implement to ensure that user experiences are simple and effective; for example, how to access online sites or using customized apps.

Finally, explain to hiring managers what your understanding of engagement principles. You may perhaps mention your power of persuasion talents that help you to create innovative campaigns to attract interest or how the wordsmith in you can influence customer buying decisions and convert customer interest into customer purchases.

*Cool Tip for stellar resume

As the icing on the cake, create a portfolio showcase of visual examples of your work on Instagram or Pinterest and share this link with the reader.

Tech & Tools

A digital marketer has to identify and evaluate new digital technologies to optimize campaigns, online advertising, and social media engagement strategies. To accomplish this, you need to be digitally savvy, and on top of the latest tools and tech. The best way to present your digital skills is via a technology stack, such as the one below. Be sure to include web coding and content management applications to as these are imperative to the digital marketing industry.

How to Write a Digital Marketer Career Objective

An eye-grabbing career summary is a great place to provide an overview of who you are and what your digital marketing skills, as well as writing abilities entail.

Write down a list of everything you are good at, pertaining to digital marketing and then use these phrases to string together 3-6 sentences that sync with the requirements of the job description. Your career summary should really pack a punch and always be customized to the role you are applying to. Keep in mind that your career summary could either be the first or, sadly, the last paragraph that a hiring manager will read from your resume.

Examples of Career Objectives:

Career summary 1.

“ Competent Digital Marketer with seven years of experience in SEO marketing, Google Adwords, and Instagram content building. Successfully increased organic revenue by 80% for an array of small and medium businesses in the food retail sector. Especially seasoned in eCommerce marketing and brand building. Currently completing a Master’s Degree in Marketing Management.”

Career Summary 2

“ Enthusiastic and tech-savvy Digital Marketer with three years of experience in building a digital-first online culture for a large corporate organization. Highly adept at implementing competitive analysis and consumer trend reports, which increase quarterly sales by 20% from mainly online purchases.  Proficient in web coding and copywriting and holds a Bachelor’s Degree in Digital Marketing Management. “

Career Summary 3

“ Seasoned Digital Marketing professional with over 12 years of experience in creating, maintaining, and running large scale digital marketing campaigns for Fortune 500 companies to increase awareness and creating purchase conversions from previously brick and mortar sales on online sales. “

Digital Marketer Job Descriptions and Responsibilities

An employer would expect to see specific job duties and skillsets in a Digital Marketer resume, and we have included a few job descriptions below for you to use when creating the employment section in your resume.

Digital Marketing Generic:

• Planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies
• Creating, building and maintaining a social media presence
• Measuring and reporting on performance of all campaigns in relation to ROI and KPI
• Identifying trends, industry insights to allocate and optimize funds spent
• Brainstorm innovative growth strategies by collaborating with marketing, promotions and sales departments
• Using analytics to evaluate end-to-end customer experience from multiple online channels, customer touchpoints, and social media platforms
• Optimizing user funnels and instrument-specific customer conversion points
• Investigating emerging technologies and digital marketing trends
• Overseeing PPC campaigns and monitor ROI scores from conversions received
• Using CRM applications to maximize online digital marketing opportunities
• Managing all social media accounts and ensure that content is standardized across all platforms
• Responsible for copywriting and ensuring all contentment is SEO optimized

Digital Marketing – SEO Management:

• Drive content creation and copywriting activities
• Understand search analytics to advice content creators on various enhancement strategies for performance on Google, Instagram, Facebook, Twitter, Pinterest and company websites

Digital Marketing – Content Marketing:  

• Responsible for creating all content to be presented in blogs, posts, white papers, and digital brochures
• Responsible for planning storylines, content outline and content graphics
• Adapting content to reflect optimum alignment to algorithms to increase traffic as well as search engine rankings
• Create plans to material inclusion regarding videos and infographics for the various s digital channels

Digital Marketing – Social Media Management:

• Responsible for scheduling posts across all social media platforms
• Approve all content before it is published
• Research new strategies of content creation to suit specific target audiences

Digital Marketing – Marketing Automation:  

• Analyze the effects and results of digital marketing campaigns in regards to customer reactions, engagements and call to action statistics
• Responsible for tracking and monitoring the performance of campaigns by monitoring open rates, unsubscribe requests and delete actions

Highlight Your Accomplishments

The accomplishment section of your resume should be treated as your unique digital marketing tool. Representing achievements, accolades, and accomplishments in a separate section are crucial to pitch your candidacy ahead of the pack. Your accomplishment statements should answer the following questions:

• Why should we hire you?
• What value can you add to our business?

Focus on telling the reader what you achieved and not the duties you performed.

The final trick to impressive accomplishment statements is quantification. This means that you have to include numerical values in your achievement claims. Resume quantification is proven to boost a candidate’s credibility rating and improve the probabilities for interviews.

Examples of accomplishment statements for a Digital Marketer’s resume:

• Implemented numerous SEO-driven organic strategies per each product category which increases site visits by over 250% in the first 12 months
• Produced 4-5 Youtube videos per week all achieving a top 10 spot in trending ranking on social media
• Created an email marketing strategy which increased recurring business by 38%

Digital Marketer Education Section

Like many marketing roles, digital marketers are often required to complete Bachelor Degrees in marketing disciplines, even to be considered. Added to that, certifications, continuous learning, and industry memberships are essential credentials that recruiters would look for in your resume.

Keep the format of your education clean and straightforward. List academic credentials in reverse chronological order starting with the most recent qualifications first.

Current – Master’s Degree in Online Marketing Management, Harvard University, Cambridge, MA

Course Curriculum: Advertising and Promotion, Applied Technology for Managers, International Issues in Business, Marketing Research, Consumer Behavior

2019 – Bachelor of Science, New Media & Internet Marketing, Cornell University. Ithaca, NY

Coursework: Marketing Strategy and Planning, Marketing Information, Management and Research, Buyer Behavior Theory, Global Marketing.

• Extra Curricular: Campus Marketing Society, Golf Club, Swimming

2019 – Certificate in Hootsuite Social Marketing, Udemy, Online

2018 – Certified Professional Marketer, American Marketing Association (AMA), Online

2018 – Facebook Certified Planning Professional, Online

2017 – Facebook Certified Buying Professional, Online

Digital Marketer Resume Skills

Although the digital marketing field requires specific technical competencies that relate to your competencies in creative writing, campaign analysis, and strategic planning, for example, companies also look for soft skills and interpersonal traits in this field.

Want to get noticed? Then you have to flatter the Applicant Tracking Systems (ATS) and screening bots. These applications are programmed to identify specific keywords in resumes that relate to the requirements of the job advertisement and populate a list for recruiters to review. If you want your application to be selected, the critical skills used in your resume should reflect those used in the job posting.

A smart way to do this is via Skills Matrix Tables, such as the ones below. Note that we divided skills into technical competences and interpersonal traits.

Technical Competencies

Interpersonal Traits

Qualifications/Certifications associated with Digital Marketers

Professional information for Digital Marketers

Sectors:  Online Media, Advertising, Media, Promotions, Marketing, Broadcasting Career Type:  Customer Retention, Marketing Professional, Networking, Client Acquisition, Campaign Management, Advertising, Analytics, Copywriting, Blogging, Vlogging, SEO, SEM Person type:   Writer, Persuader, Marketer, Promoter, Influencer, Networker, Communicator, Negotiator, Analyzer, Facilitator, Content Writer, Story Teller, Scheduler. Education levels: Bachelor level to Masters’ Degree, Post-School Certifications Salary indication:  Average salary of $61,704 per year Labor market : Expected growth of 8% between 2018 – 2028 Organizations : Small & Medium Enterprises, Public Sector, Corporate, Commercial, Charities, Fortune 500, Multi-National, NPO’s, Federal, State, Government, Consulting.

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Digital Marketing Manager Resume Examples: Proven To Get You Hired In 2024

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• Digital Marketing Manager Resume Tips

Digital Marketing Manager Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., digital marketing manager resume sample.

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

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Recruiter Insight: Why this resume works in 2022

Tips to help you write your digital marketing manager resume in 2024,    improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Online Marketing Specialist Resume Sample

Seo strategist resume sample.

As a hiring manager who has recruited digital marketing managers at companies like Google, Amazon, and Facebook, I've seen countless resumes over the years. The best ones always stand out by showcasing the candidate's impact and results in their previous roles. In this article, we'll share some tips on how to create a strong digital marketing manager resume that will catch the attention of recruiters and hiring managers.

   Quantify your impact with metrics

When describing your achievements, always use specific numbers and metrics to quantify your impact. This helps hiring managers understand the scale and significance of your work.

• Increased website traffic by 150% year-over-year through SEO optimization and content marketing initiatives
• Managed a $500K annual digital advertising budget, generating a 10x return on ad spend
• Grew social media followers from 10,000 to 100,000 in 6 months, resulting in a 25% increase in online sales

Avoid using vague or generic statements that don't convey your true impact, like:

• Responsible for social media marketing
• Helped increase website traffic

   Highlight your experience with digital marketing tools

Digital marketing managers use a variety of tools to analyze data, automate campaigns, and optimize performance. Showcase your proficiency with the most commonly used and in-demand tools in your industry.

• Proficient in Google Analytics, Google Ads, and Google Search Console for SEM and SEO
• Experienced with marketing automation tools like Marketo, Pardot, and HubSpot
• Skilled in using social media management platforms such as Sprout Social and Hootsuite

Don't just list the tools without context. Mention how you used them to drive results:

Utilized Google Analytics and Optimizely to run A/B tests on landing pages, resulting in a 30% increase in conversion rates.

   Demonstrate your leadership and project management skills

As a digital marketing manager, you'll often be leading teams and overseeing complex projects. Highlight your experience managing people, budgets, and timelines.

• Led a team of 5 marketing specialists to execute a multi-channel digital campaign that generated 10,000 leads in 3 months
• Collaborated with cross-functional teams including product, sales, and customer success to align marketing strategies with business goals
• Managed agency relationships and vendor contracts to ensure timely delivery of creative assets and ad placements

Avoid focusing solely on your individual contributions. Show that you can lead and collaborate with others to achieve results.

   Tailor your resume to the job description

Customize your resume for each job application by highlighting the skills and experiences that are most relevant to that specific role. Mirror the language and keywords used in the job description.

For example, if a job posting emphasizes experience with email marketing, make sure to call out your achievements in that area:

Developed and executed email marketing campaigns that increased click-through rates by 25% and generated $500K in revenue.

Don't send a generic, one-size-fits-all resume. Tailoring your application shows the hiring manager that you've done your research and are truly interested in that particular opportunity.

   Include non-traditional digital marketing experience

Digital marketing is a constantly evolving field, and many skills can be learned outside of traditional work experience. If you have relevant projects, certifications, or volunteer work, include them on your resume.

• Google Analytics Individual Qualification certification
• HubSpot Inbound Marketing certification
• Volunteer experience managing social media accounts for a local non-profit organization

These experiences show your passion for digital marketing and your willingness to learn and grow in your field. They can help you stand out, especially if you are earlier in your career or transitioning from another industry.

   Showcase your adaptability and problem-solving skills

The world of digital marketing is fast-paced and ever-changing. Hiring managers want to see that you can adapt to new challenges and find creative solutions to problems.

In your resume, highlight instances where you:

• Successfully pivoted a campaign strategy in response to unexpected challenges or market changes
• Identified and solved a technical issue that was impacting website performance
• Developed a new process or tool that improved efficiency or productivity for your team

When COVID-19 disrupted our planned in-person events, I quickly developed a virtual event strategy that generated 5,000 leads and $1M in pipeline.

Showing your adaptability and problem-solving skills demonstrates that you can thrive in the dynamic world of digital marketing.

Writing Your Digital Marketing Manager Resume: Section By Section

  summary.

While a resume summary is optional, it can be a powerful way for Digital Marketing Managers to provide context and highlight their most relevant skills and experiences. A well-written summary can capture the attention of hiring managers and demonstrate how you can add value to their organization. However, it's important to avoid using an objective statement, as these are outdated and focus more on what you want rather than what you can offer.

When crafting your Digital Marketing Manager resume summary, focus on showcasing your unique value proposition and the key skills that set you apart from other candidates. Tailor your summary to the specific job you're applying for, incorporating relevant keywords and highlighting your most impressive achievements.

To learn how to write an effective resume summary for your Digital Marketing Manager resume, or figure out if you need one, please read Digital Marketing Manager Resume Summary Examples , or Digital Marketing Manager Resume Objective Examples .

1. Highlight your digital marketing expertise

Your resume summary is the perfect place to showcase your digital marketing expertise and the specific areas where you excel. Consider mentioning your experience with:

• SEO and SEM strategies
• Social media marketing campaigns
• Email marketing and automation
• Content creation and management
• Data analysis and reporting

By highlighting your key strengths, you can demonstrate to potential employers that you have the skills necessary to drive their digital marketing efforts.

Digital Marketing Manager with 5+ years of experience developing and executing comprehensive marketing strategies across multiple channels. Proven track record of increasing website traffic by 50% and generating leads through targeted SEO and SEM campaigns. Skilled in social media marketing, email automation, and data-driven decision making.

2. Focus on achievements and impact

While it's important to mention your key responsibilities as a Digital Marketing Manager, your resume summary should focus on the impact you've made and the achievements you've accomplished. Hiring managers want to see concrete examples of how you've contributed to the success of your previous employers.

When discussing your achievements, use specific metrics and data to quantify your impact. For example:

• Increased organic website traffic by 75% through targeted SEO strategies
• Generated $500K in additional revenue through optimized paid search campaigns
• Improved email open rates by 30% and click-through rates by 15%

By highlighting your achievements, you demonstrate your ability to drive results and add value to the organization.

Avoid using vague or generic statements that don't provide any real insight into your abilities, such as:

• Experienced digital marketer with a proven track record of success
• Skilled in various aspects of digital marketing
• Team player with strong communication skills

  Experience

Your work experience section is the core of your resume. It's where you showcase your career progression and highlight your most relevant and impressive achievements. For digital marketing managers, this section is especially important as it's an opportunity to demonstrate your skills in driving growth, managing campaigns, and leveraging digital channels.

Here are some key tips to keep in mind as you write your work experience section:

1. Highlight your digital marketing accomplishments

When describing your work experience, focus on your most impactful digital marketing accomplishments. Quantify your achievements whenever possible to give them more weight. Here are some examples:

• Developed and executed a social media strategy that increased followers by 50% and engagement by 30% within 6 months
• Implemented a new email marketing campaign that boosted open rates by 25% and click-through rates by 15%
• Managed a $500K Google Ads budget, optimizing campaigns to reduce cost-per-acquisition by 20% while increasing conversions by 35%

By highlighting specific, measurable results, you show the tangible impact you've had in your previous roles.

2. Use industry-specific action verbs

When describing your work experience, use strong, industry-specific action verbs to make your bullet points more impactful. Here are some examples of weak versus strong action verbs for digital marketing managers:

• Helped with social media campaigns
• Worked on email marketing

Instead, use action verbs that showcase your leadership and expertise:

• Spearheaded the development and launch of a new social media campaign
• Orchestrated a complex, multi-channel email marketing program

Other strong action verbs for digital marketing managers include: optimized, leveraged, executed, analyzed, and drove.

3. Showcase your experience with relevant tools and technologies

As a digital marketing manager, you likely work with a variety of tools and technologies to manage campaigns, analyze data, and optimize performance. Showcasing your experience with these tools can help demonstrate your technical skills and industry knowledge. For example:

Utilized Google Analytics, Mixpanel, and Tableau to analyze user behavior, identify trends, and create data-driven insights to inform marketing strategy

Some other tools and technologies to consider mentioning, if relevant to your experience:

• Marketing automation platforms (e.g., Marketo, Hubspot)
• CRM systems (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• SEO tools (e.g., SEMrush, Ahrefs)

4. Highlight your career progression and leadership experience

Employers want to see that you've grown and taken on more responsibility throughout your career. If you've earned promotions or taken on leadership roles, make sure to highlight that in your work experience section. For example:

Promoted to Senior Digital Marketing Manager after just 18 months, in recognition of strong performance and leadership potential. Managed a team of 5 marketing specialists and successfully mentored 2 junior team members

Even if you haven't had a formal promotion, you can still showcase your progression by highlighting how your responsibilities and scope of work expanded over time within a particular role.

  Education

The education section of your digital marketing manager resume should be concise and highlight your most relevant qualifications. Here are some tips to help you craft an effective education section that will catch the attention of hiring managers and showcase your skills and knowledge.

1. List degrees relevant to digital marketing

Include your highest degree first, followed by any other relevant degrees or certifications. For example:

Master of Science in Digital Marketing, XYZ University, 2018 Bachelor of Arts in Communication, ABC College, 2014

If you have a degree in a field not directly related to digital marketing, you can still include it, but focus on any relevant coursework or projects you completed.

2. Highlight relevant coursework and projects

If you are a recent graduate or have limited work experience, you can bolster your education section by listing relevant coursework, projects, or extracurricular activities. For example:

• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, Web Analytics
• Capstone Project: Developed and implemented a comprehensive digital marketing campaign for a local non-profit, resulting in a 30% increase in website traffic and a 20% increase in donations

3. Keep it brief for senior-level positions

If you are a senior-level digital marketing manager with extensive work experience, your education section should be brief and to the point. For example:

MBA, Marketing Concentration, University of XYZ

Avoid listing graduation dates, as this can potentially lead to age discrimination. Instead, focus on your most impressive and relevant educational achievements.

• Bachelor of Science in Marketing, DEF University, 1985-1989

  Skills

The skills section of your digital marketing manager resume is a critical component that can make or break your chances of getting hired. It's where you showcase your expertise and demonstrate how you can add value to the company. Here are some tips to help you craft a compelling skills section that will catch the attention of hiring managers and get your resume past applicant tracking systems (ATS).

1. Tailor your skills to the job description

One of the most important things to keep in mind when writing your skills section is to tailor it to the specific job you're applying for. Look closely at the job description and identify the key skills and qualifications the employer is looking for. Then, make sure to include those skills in your resume, using the same language and terminology as the job posting.

For example, if the job description mentions 'Google Analytics' and 'SEO', make sure to include those exact terms in your skills section, like this:

Google Analytics Search Engine Optimization (SEO) Social Media Marketing Email Marketing

Avoid simply listing generic skills without any context, such as:

Marketing Analytics Social Media

2. Focus on hard skills and tools

When it comes to the skills section of your digital marketing manager resume, it's important to focus on hard skills and tools rather than soft skills. Hard skills are specific, measurable abilities that are essential for performing the job, such as:

• Google Analytics
• Facebook Ads Manager
• Salesforce Marketing Cloud
• SEO tools (e.g. Moz, SEMrush)

Soft skills, on the other hand, are more subjective and harder to quantify, such as 'communication', 'teamwork', and 'leadership'. While these skills are important, they are better demonstrated through your work experience and accomplishments rather than listed in the skills section.

• Analytics : Google Analytics, Mixpanel, Tableau
• Paid Advertising : Google Ads, Facebook Ads Manager
• SEO : Keyword research, on-page optimization, link building

3. Be mindful of applicant tracking systems

Many companies use applicant tracking systems (ATS) to automatically screen resumes and filter out candidates who don't meet certain criteria. To ensure your resume makes it past these systems, it's important to include relevant keywords and skills throughout your resume, including in the skills section.

However, be careful not to simply stuff your resume with keywords in an attempt to game the system. Hiring managers can easily spot this tactic and it will likely backfire. Instead, focus on naturally incorporating relevant keywords and skills into your resume in a way that demonstrates your expertise and experience.

Skills: Google Analytics Google Ads (certified) Facebook Ads Manager Hootsuite (expert) SEO (on-page optimization, link building)

4. Be specific and use proficiency levels

When listing your skills, be as specific as possible and consider including your proficiency level for each skill. This helps hiring managers quickly understand the depth of your expertise and how you can contribute to the role.

For example, instead of simply listing 'Google Analytics', you could say:

Google Analytics (Advanced)

Or, if you have a certification in a particular skill, make sure to mention it:

Hootsuite Certified Professional Google Ads Certified

Avoid using vague or subjective proficiency levels, such as:

Google Analytics (Proficient) Social Media Marketing (Skilled)

Skills For Digital Marketing Manager Resumes

Here are examples of popular skills from Digital Marketing Manager job descriptions that you can include on your resume.

• Content Marketing
• Social Media
• Digital Media
• Inbound Marketing
• Advertising
• Online Advertising
• Digital Strategy
• Pay Per Click (PPC)

Skills Word Cloud For Digital Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Digital Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

How to use these skills?

Similar resume templates, chief digital officer.

Content Creator

Social Media Manager

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Resume Guide: Detailed Insights From Recruiters

• Marketing Manager Resume Guide & Examples for 2022

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Use our free resume checker to get expert feedback on your resume. You will:

•  Get a resume score compared to other Digital Marketing Manager resumes in your industry.

•  Fix all your resume's mistakes.

•  Find the Digital Marketing Manager skills your resume is missing.

•  Get rid of hidden red flags the hiring managers and resume screeners look for.

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Digital Marketing Manager Resumes

• Template #1: Digital Marketing Manager
• Template #2: Digital Marketing Manager
• Template #3: Digital Marketing Manager
• Template #4: Digital Marketing Manager
• Template #5: Digital Marketing Manager
• Template #6: Online Marketing Specialist
• Template #7: SEO Strategist
• Skills for Digital Marketing Manager Resumes
• Free Digital Marketing Manager Resume Review
• Other Marketing Resumes
• Digital Marketing Manager Interview Guide
• Digital Marketing Manager Sample Cover Letters
• Alternative Careers to a Digital Marketing Manager
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11 Marketing Resume Examples for 2024

In the competitive field of marketing, resumes must display a blend of creativity and strategy. This guide offers practical examples to demonstrate strong resumes that catch attention. We focus on the key elements hiring managers seek: expertise in digital tools, campaign management, and analytics skills, ensuring job seekers present their experiences effectively. Get ready to elevate your marketing resume to match industry demands.

• 16 Aug 2024 - 1 new section (Showcase leadership and growth) added
• 13 Aug 2024 - 1 new resume template (Growth Marketing Manager) added
• 29 Jul 2024 - 1 new section (Highlighting leadership growth) added

  Next update scheduled for 30 Aug 2024

Here's what we see in the strongest marketing resumes.

Metrics That Matter : You show impact with numbers like 15% sales increase , 25% more web traffic , 30% higher engagement rates , and 20% cost reduction . These figures prove your work makes a difference.

Relevant Skills To Highlight : Include skills on your resume that you have and are mentioned on the job description. Some popular ones are SEO optimization , Google Analytics , email marketing , content creation , and customer segmentation .

Industry Trends And Insights : Stay aware of trends like social media algorithms . Show you can adapt and use these changes to benefit your work.

use this maybe to have a resume upload button widget 1: yellow Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

widget 2: red / but not serious Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

helpful blue / but not serious Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include.

Marketing Specialist Resume Sample

Find out how good your resume is.

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Want to know if your resume stands out in the marketing world? Our resume scoring tool gives you instant feedback on how well your resume meets industry standards. You'll get insights on what recruiters look for in top marketing candidates.

Upload your resume now for an unbiased assessment. You'll receive a clear score and tips to improve your chances of landing interviews for marketing roles.

Marketing Manager Resume Sample

Position your education wisely.

On a marketing resume, the order in which you present your education can greatly impact how a hiring manager views your qualifications. If you have been working in marketing for a number of years, your experience should take the lead. Your education can follow to support your hands-on expertise in the field. This shows a balance between practical and theoretical knowledge.

However, if you are new to the industry or have recently completed a specialized marketing program, such as a master's degree in marketing or digital marketing bootcamp, place your education section at the top of your resume. This highlights your current knowledge of marketing trends and strategies which are key in this dynamic field. Remember to keep your resume direct and focused on what is most relevant to the job you are applying for. As a hiring manager, seeing the most relevant information first is crucial.

Marketing Director Resume Sample

Highlight relevant marketing metrics.

In your work experience, include specific metrics that show your impact. In marketing, numbers speak loudly. Share increases in web traffic, conversion rates, or successful campaign results you achieved.

This shows you understand important targets in marketing and can work to meet them.

Digital Marketing Specialist Resume Sample

Ideal resume page count.

For a marketing role, staying concise is key. You should aim for a single page if you have less than 10 years of relevant work experience. This helps you to present the information hiring managers need to see quickly and clearly. Focus on your latest and most relevant marketing accomplishments. Give examples of campaigns you have led or contributed significantly to, and highlight the outcome with numbers if possible, like a percentage increase in engagement or sales.

Candidates with more in-depth experience in marketing, such as those applying for senior roles, can extend to two pages. Here, you can delve a little deeper into your career achievements. Detail primary marketing strategies you’ve developed or big projects you’ve managed. Use bullet points to break up text and make your successes stand out. Remember to keep your layout clean and your font readable to make those crucial first seconds count when the hiring manager reviews your resume.

Content Marketing Manager Resume Sample

Emphasize digital skills.

Focus on digital marketing skills relevant today. Mention any experience with social media, email campaigns, SEO, or content creation.

Marketing is often digital now, so these abilities are in demand. Including them makes you a more attractive candidate for marketing roles.

Entry-Level Marketing Coordinator Resume Sample

Understanding resume screeners.

When you apply for a job in marketing, know that your resume may first be read by a computer program. This is called an Applicant Tracking System (ATS). The ATS helps hiring managers sort through many resumes quickly.

To make your resume ATS-friendly, follow these tips:

• Use standard job titles like 'marketing coordinator' or 'brand manager'.
• Include keywords from the job description, such as 'social media' or 'campaign strategy'.

Make sure your resume is clear and easy to read. Use a simple format with headings for each section. This way, the ATS can find the important parts of your resume.

Marketing with Social Media Specialization Resume Sample

Customize your resume for marketing roles.

You want to show you can market yourself as well as you can market products. Make sure your resume speaks to the specifics of marketing work. This means customizing your past experience to highlight how it can help in a marketing job. Show you understand the industry and can meet its needs. Use clear examples that show how your skills will help in this field.

• Point out projects where you increased brand awareness or sales. Use phrases like boosted product visibility by 30% or grew online sales by 25% .
• If you are aiming for a leadership role, show your team skills. List the number of people you managed or major projects you led. Use simple terms like led a team of 10 or managed a major product launch .
• When coming from another job type, link your skills to marketing work. If you organized events in your last role, say how it can help plan marketing campaigns. Use terms like planned and executed 5+ successful promotional events .

Brand Strategist Resume Sample

Essential marketing skills.

When you write your resume, make sure to show skills that are related to the kind of marketing job you want. Here's a list of skills you might include:

• SEO (Search Engine Optimization)
• Google Analytics
• Content creation
• Social media management
• Email marketing
• PPC (Pay-Per-Click advertising)
• CRM software (like Salesforce)
• Market research
• Brand management
• Marketing automation tools

You don't need every skill on this list. Choose the ones that match the job you are applying for. For example, if you want a job in digital marketing, strong skills in SEO and Google Analytics are good to show. If you're more into creative work, focus on content creation and brand management .

Put these skills in a dedicated section on your resume. This helps computer programs called ATS (Applicant Tracking Systems) see your skills easily. Many hiring managers use ATS to find good resumes. So by doing this, you have a better chance at getting noticed.

Chief Marketing Officer Resume Sample

Showcase leadership and growth.

As you craft your resume, remember that showing evidence of leadership and upward movement is crucial. Employers value candidates who have demonstrated the ability to lead and excel in their roles. Here are ways to highlight these qualities:

• Include specific job titles that show progress, such as 'assistant brand manager' to 'brand manager'.
• Detail any leadership roles, even in smaller projects, such as 'led a team of five in a successful product launch campaign'.

Reflect on your work experience and consider these points:

• Have you been responsible for guiding colleagues or managing a team? Phrases like 'supervised a team' or 'oversaw a marketing project' can show leadership.
• If you've received awards or recognition, such as 'employee of the month' or 'best campaign performance', include them to demonstrate acknowledgment of your leadership skills.

Marketing Analyst Resume Sample

Showcasing leadership growth.

When you're applying for a role in marketing, it's essential to highlight your leadership skills and any promotions you've received. This shows employers that you are capable of taking on responsibility and growing within a company. Think about the specific ways you've guided teams or projects, and how you've advanced in your career.

Here are some ways you can show evidence of leadership or promotions:

• Outline your career progression by listing titles and the dates you held them, especially if they show a clear path of advancement. For instance, 'From junior marketer to senior marketer within 2 years.'
• Detail successful marketing campaigns you've led, and use metrics to demonstrate the impact. Phrases like 'Spearheaded a social media campaign that increased engagement by 50%' can be very effective.

Remember, even if you're not sure about how to demonstrate leadership, consider times when you've mentored others, taken the lead on a project, or been recognized by your peers. These instances can be just as compelling to potential employers.

Product Marketing Manager Resume Sample

Highlighting leadership growth.

When updating your marketing resume, showing evidence of leadership or upward movement in your career is key. This can set you apart from other candidates. Here are ways to display this effectively:

• Include titles like 'team lead' or 'project manager' to show your roles have grown more important over time.
• Use bullet points to highlight specific achievements, such as 'Led a team of 5 in launching a successful social media campaign that increased online engagement by 30%'.

Think about times you took the lead on projects or were recognized for your work. Even if you haven't had a formal promotion, you can still show leadership. Here are some ideas:

• If you have trained new team members, include this as it shows trust in your abilities and leadership skills.
• Mention any awards or recognitions like 'Employee of the Month' which prove your leadership and excellence.
•   Marketing Operations Manager Resume Examples
•   Marketing Specialist Resume Examples
•   Marketing Data Analyst Resume Examples
•   Digital Marketing Assistant Resume Examples
•   Digital Marketing Executive Resume Examples
•   Entry-Level Marketing Manager Resume Examples
•   Email Marketing Specialist Resume Examples
•   Digital Marketing Specialist Resume Examples

Quick links

Marketing specialist, resume sample #1, marketing manager, resume sample #2, marketing director, resume sample #3, digital marketing specialist, resume sample #4, content marketing manager, resume sample #5, entry-level marketing coordinator, resume sample #6, marketing with social media specialization, resume sample #7, brand strategist, resume sample #8, chief marketing officer, resume sample #9, marketing analyst, resume sample #10, product marketing manager, resume sample #11, additional resources, questions get in touch.

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Online Marketing Manager resume examples for 2024

A great online marketing manager resume should showcase a mix of technical and soft skills. As Robert Groven , Co-Chair and Associate Professor at Augsburg University, points out, "Employers want college grads who can speak well, write clearly, and solve problems." In addition, skills like web traffic management, digital marketing, and search engine optimization are also crucial. The ability to analyze campaign metrics and provide insights on ROI will also make an online marketing manager stand out.

Online Marketing Manager resume example

How to format your online marketing manager resume:.

• Tailor your resume's job title to match the 'Online Marketing Manager' role you're applying for
• Emphasize accomplishments in your work experience, such as growing leads to 3,000+ per campaign using Multi Variant Testing
• Keep your resume concise and impactful, aiming to fit it on one page, focusing on important achievements and metrics

Choose from 10+ customizable online marketing manager resume templates

Choose from a variety of easy-to-use online marketing manager resume templates and get expert advice from Zippia’s AI resume writer along the way. Using pre-approved templates, you can rest assured that the structure and format of your online marketing manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Online Marketing Manager resume format and sections

1. add contact information to your online marketing manager resume.

Online Marketing Manager Resume Contact Information Example # 1

Hank Rutherford Hill

St. Arlen, Texas | 333-111-2222 | [email protected]

2. Add relevant education to your online marketing manager resume

Your resume's education section should include:

• The name of your school
• The date you graduated ( Month, Year or Year are both appropriate)
• The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

• Academic awards (Dean's List, Latin honors, etc. )
• GPA (if you're a recent graduate and your GPA was 3.5+)
• Extra certifications
• Academic projects (thesis, dissertation, etc. )

Other tips to consider when writing your education section include:

• If you're a recent graduate, you might opt to place your education section above your experience section
• The more work experience you get, the shorter your education section should be
• List your education in reverse chronological order, with your most recent and high-ranking degrees first
• If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Check More About Online Marketing Manager Education

Online Marketing Manager Resume Relevant Education Example # 1

Master's Degree In Business 1990 - 1991

California State University - San Bernardino San Bernardino, CA

Online Marketing Manager Resume Relevant Education Example # 2

Bachelor's Degree In English 1992 - 1995

Ohio State University Columbus, OH

3. Next, create an online marketing manager skills section on your resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

• Include 6-12 skills, in bullet point form
• List mostly hard skills ; soft skills are hard to test
• Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example of skills to include on an online marketing manager resume

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Top Skills for an Online Marketing Manager

• Web Traffic , 8.1%
• Digital Marketing , 7.2%
• Marketing Campaigns , 5.9%
• Search Engine Optimization , 5.6%
• Other Skills , 73.2%

4. List your online marketing manager experience

The most important part of any resume for an online marketing manager is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of online marketing managers" and "Managed a team of 6 online marketing managers over a 9-month project. "

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

• Maximized profitability and grew gross profit dollars by 20% through analysis of competitive situations and exploration of all possible alternatives.
• Defined the underlying SaaS business model, analytics, and customer retention strategy.
• Delivered on meeting milestones and authoring standards for semiconductor industry technology roadmap.
• Established new GTM and revenue channels by identifying and recruiting high value partners, ISVs and SI/GSI/RSI.
• Managed multiple QA professionals, fielding second level support issues, and delegating testing efforts.
• Maximized marketing ROI across channels by leveraging cross channel attribution and insights.
• Steered team of 3 direct reports and vendors to improve marketing effectiveness through analysis and various A/B and multivariate testing.
• Served as primary UAT Android app and mobile-web tester for all functionality, including search and PayPal.
• Created Email Campaign for reputation management that simplifies the overall feedback from customers * Create advertising Ad on Facebook.
• Disseminated marketing programs for 8 district sales managers.
• Interviewed entrepreneurs via telephone consulting that were seeking information on internet advertising business which reflected their products and personalities.
• Maintained compliance with the company's CRM.
• Used V-Tiger CRM to properly record and manage my activity, as well upload target lists from -SalesGenie and other sources.
• Delivered advanced sales presentations to C-level decision makers.
• Managed, created, and executed client campaigns Google, Yahoo!, Bing and other search providers.
• Introduced Twitter as an on-line Internet marketing tool.
• Created content for Facebook * Implemented strategies to increase target audience * Initiated Twitter account
• Increased Twitter - Major: Public Relations following by 18 percent in 1.5 years.
• Assisted in management of corporate Twitter and Facebook accounts to support integrated positioning and promote seasonal brand initiatives with celebrity partners.
• Utilized Hootsuite to ensure content is reached to targeted audience.

5. Highlight online marketing manager certifications on your resume

Specific online marketing manager certifications can be a powerful tool to show employers you've developed the appropriate skills.

If you have any of these certifications, make sure to put them on your online marketing manager resume:

• Google Data Analytics Professional Certificate
• Professional Certified Marketer (PCM)
• Google Analytics Individual Qualification (GAIQ)
• Project Management Professional (PMP)

6. Finally, add an online marketing manager resume summary or objective statement

A resume summary statement consists of 1-3 sentences at the top of your online marketing manager resume that quickly summarizes who you are and what you have to offer. The summary statement should include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to emphasize skills and experiences that feature in the job description.

Common online marketing manager resume skills

• Web Traffic
• Digital Marketing
• Marketing Campaigns
• Search Engine Optimization
• Google Analytics
• Email Campaigns
• Email Marketing
• Paid Search
• Content Strategy
• Google Adwords
• Web Analytics
• Lead Generation
• Search Engine
• Campaign Performance
• Content Marketing
• Channel Marketing
• Customer Acquisition
• Conversion Rates
• Search Engine Marketing
• Link Building
• Keyword Research
• Web Content
• Web Development
• Affiliate Marketing
• Content Management System
• Press Releases
• Media Planning
• Content Development
• Revenue Growth
• Content Creation
• Site Traffic
• Creative Development

Online Marketing Manager Jobs

Links to help optimize your online marketing manager resume.

• How To Write A Resume
• List Of Skills For Your Resume
• How To Write A Resume Summary Statement
• Action Words For Your Resume
• How To List References On Your Resume

Updated June 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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