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Qualitative and Quantitative Research

What is "empirical research".

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Empirical research  is based on observed and measured phenomena and derives knowledge from actual experience rather than from theory or belief. 

How do you know if a study is empirical? Read the subheadings within the article, book, or report and look for a description of the research "methodology."  Ask yourself: Could I recreate this study and test these results?

Key characteristics to look for:

  • Specific research questions  to be answered
  • Definition of the  population, behavior, or   phenomena  being studied
  • Description of the  process  used to study this population or phenomena, including selection criteria, controls, and testing instruments (such as surveys)

Another hint: some scholarly journals use a specific layout, called the "IMRaD" format, to communicate empirical research findings. Such articles typically have 4 components:

  • Introduction : sometimes called "literature review" -- what is currently known about the topic -- usually includes a theoretical framework and/or discussion of previous studies
  • Methodology:  sometimes called "research design" --  how to recreate the study -- usually describes the population, research process, and analytical tools
  • Results : sometimes called "findings"  --  what was learned through the study -- usually appears as statistical data or as substantial quotations from research participants
  • Discussion : sometimes called "conclusion" or "implications" -- why the study is important -- usually describes how the research results influence professional practices or future studies
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  • What Is Qualitative Research? | Methods & Examples

What Is Qualitative Research? | Methods & Examples

Published on June 19, 2020 by Pritha Bhandari . Revised on June 22, 2023.

Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.

Qualitative research is the opposite of quantitative research , which involves collecting and analyzing numerical data for statistical analysis.

Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc.

  • How does social media shape body image in teenagers?
  • How do children and adults interpret healthy eating in the UK?
  • What factors influence employee retention in a large organization?
  • How is anxiety experienced around the world?
  • How can teachers integrate social issues into science curriculums?

Table of contents

Approaches to qualitative research, qualitative research methods, qualitative data analysis, advantages of qualitative research, disadvantages of qualitative research, other interesting articles, frequently asked questions about qualitative research.

Qualitative research is used to understand how people experience the world. While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data.

Common approaches include grounded theory, ethnography , action research , phenomenological research, and narrative research. They share some similarities, but emphasize different aims and perspectives.

Qualitative research approaches
Approach What does it involve?
Grounded theory Researchers collect rich data on a topic of interest and develop theories .
Researchers immerse themselves in groups or organizations to understand their cultures.
Action research Researchers and participants collaboratively link theory to practice to drive social change.
Phenomenological research Researchers investigate a phenomenon or event by describing and interpreting participants’ lived experiences.
Narrative research Researchers examine how stories are told to understand how participants perceive and make sense of their experiences.

Note that qualitative research is at risk for certain research biases including the Hawthorne effect , observer bias , recall bias , and social desirability bias . While not always totally avoidable, awareness of potential biases as you collect and analyze your data can prevent them from impacting your work too much.

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Each of the research approaches involve using one or more data collection methods . These are some of the most common qualitative methods:

  • Observations: recording what you have seen, heard, or encountered in detailed field notes.
  • Interviews:  personally asking people questions in one-on-one conversations.
  • Focus groups: asking questions and generating discussion among a group of people.
  • Surveys : distributing questionnaires with open-ended questions.
  • Secondary research: collecting existing data in the form of texts, images, audio or video recordings, etc.
  • You take field notes with observations and reflect on your own experiences of the company culture.
  • You distribute open-ended surveys to employees across all the company’s offices by email to find out if the culture varies across locations.
  • You conduct in-depth interviews with employees in your office to learn about their experiences and perspectives in greater detail.

Qualitative researchers often consider themselves “instruments” in research because all observations, interpretations and analyses are filtered through their own personal lens.

For this reason, when writing up your methodology for qualitative research, it’s important to reflect on your approach and to thoroughly explain the choices you made in collecting and analyzing the data.

Qualitative data can take the form of texts, photos, videos and audio. For example, you might be working with interview transcripts, survey responses, fieldnotes, or recordings from natural settings.

Most types of qualitative data analysis share the same five steps:

  • Prepare and organize your data. This may mean transcribing interviews or typing up fieldnotes.
  • Review and explore your data. Examine the data for patterns or repeated ideas that emerge.
  • Develop a data coding system. Based on your initial ideas, establish a set of codes that you can apply to categorize your data.
  • Assign codes to the data. For example, in qualitative survey analysis, this may mean going through each participant’s responses and tagging them with codes in a spreadsheet. As you go through your data, you can create new codes to add to your system if necessary.
  • Identify recurring themes. Link codes together into cohesive, overarching themes.

There are several specific approaches to analyzing qualitative data. Although these methods share similar processes, they emphasize different concepts.

Qualitative data analysis
Approach When to use Example
To describe and categorize common words, phrases, and ideas in qualitative data. A market researcher could perform content analysis to find out what kind of language is used in descriptions of therapeutic apps.
To identify and interpret patterns and themes in qualitative data. A psychologist could apply thematic analysis to travel blogs to explore how tourism shapes self-identity.
To examine the content, structure, and design of texts. A media researcher could use textual analysis to understand how news coverage of celebrities has changed in the past decade.
To study communication and how language is used to achieve effects in specific contexts. A political scientist could use discourse analysis to study how politicians generate trust in election campaigns.

Qualitative research often tries to preserve the voice and perspective of participants and can be adjusted as new research questions arise. Qualitative research is good for:

  • Flexibility

The data collection and analysis process can be adapted as new ideas or patterns emerge. They are not rigidly decided beforehand.

  • Natural settings

Data collection occurs in real-world contexts or in naturalistic ways.

  • Meaningful insights

Detailed descriptions of people’s experiences, feelings and perceptions can be used in designing, testing or improving systems or products.

  • Generation of new ideas

Open-ended responses mean that researchers can uncover novel problems or opportunities that they wouldn’t have thought of otherwise.

Researchers must consider practical and theoretical limitations in analyzing and interpreting their data. Qualitative research suffers from:

  • Unreliability

The real-world setting often makes qualitative research unreliable because of uncontrolled factors that affect the data.

  • Subjectivity

Due to the researcher’s primary role in analyzing and interpreting data, qualitative research cannot be replicated . The researcher decides what is important and what is irrelevant in data analysis, so interpretations of the same data can vary greatly.

  • Limited generalizability

Small samples are often used to gather detailed data about specific contexts. Despite rigorous analysis procedures, it is difficult to draw generalizable conclusions because the data may be biased and unrepresentative of the wider population .

  • Labor-intensive

Although software can be used to manage and record large amounts of text, data analysis often has to be checked or performed manually.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Chi square goodness of fit test
  • Degrees of freedom
  • Null hypothesis
  • Discourse analysis
  • Control groups
  • Mixed methods research
  • Non-probability sampling
  • Quantitative research
  • Inclusion and exclusion criteria

Research bias

  • Rosenthal effect
  • Implicit bias
  • Cognitive bias
  • Selection bias
  • Negativity bias
  • Status quo bias

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

There are five common approaches to qualitative research :

  • Grounded theory involves collecting data in order to develop new theories.
  • Ethnography involves immersing yourself in a group or organization to understand its culture.
  • Narrative research involves interpreting stories to understand how people make sense of their experiences and perceptions.
  • Phenomenological research involves investigating phenomena through people’s lived experiences.
  • Action research links theory and practice in several cycles to drive innovative changes.

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.

There are various approaches to qualitative data analysis , but they all share five steps in common:

  • Prepare and organize your data.
  • Review and explore your data.
  • Develop a data coding system.
  • Assign codes to the data.
  • Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

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Bhandari, P. (2023, June 22). What Is Qualitative Research? | Methods & Examples. Scribbr. Retrieved September 6, 2024, from https://www.scribbr.com/methodology/qualitative-research/

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Introduction: What is Empirical Research?

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Empirical research  is based on phenomena that can be observed and measured. Empirical research derives knowledge from actual experience rather than from theory or belief. 

Key characteristics of empirical research include:

  • Specific research questions to be answered;
  • Definitions of the population, behavior, or phenomena being studied;
  • Description of the methodology or research design used to study this population or phenomena, including selection criteria, controls, and testing instruments (such as surveys);
  • Two basic research processes or methods in empirical research: quantitative methods and qualitative methods (see the rest of the guide for more about these methods).

(based on the original from the Connelly LIbrary of LaSalle University)

is qualitative research empirical

Empirical Research: Qualitative vs. Quantitative

Learn about common types of journal articles that use APA Style, including empirical studies; meta-analyses; literature reviews; and replication, theoretical, and methodological articles.

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Quantitative Research

A quantitative research project is characterized by having a population about which the researcher wants to draw conclusions, but it is not possible to collect data on the entire population.

  • For an observational study, it is necessary to select a proper, statistical random sample and to use methods of statistical inference to draw conclusions about the population. 
  • For an experimental study, it is necessary to have a random assignment of subjects to experimental and control groups in order to use methods of statistical inference.

Statistical methods are used in all three stages of a quantitative research project.

For observational studies, the data are collected using statistical sampling theory. Then, the sample data are analyzed using descriptive statistical analysis. Finally, generalizations are made from the sample data to the entire population using statistical inference.

For experimental studies, the subjects are allocated to experimental and control group using randomizing methods. Then, the experimental data are analyzed using descriptive statistical analysis. Finally, just as for observational data, generalizations are made to a larger population.

Iversen, G. (2004). Quantitative research . In M. Lewis-Beck, A. Bryman, & T. Liao (Eds.), Encyclopedia of social science research methods . (pp. 897-898). Thousand Oaks, CA: SAGE Publications, Inc.

Qualitative Research

What makes a work deserving of the label qualitative research is the demonstrable effort to produce richly and relevantly detailed descriptions and particularized interpretations of people and the social, linguistic, material, and other practices and events that shape and are shaped by them.

Qualitative research typically includes, but is not limited to, discerning the perspectives of these people, or what is often referred to as the actor’s point of view. Although both philosophically and methodologically a highly diverse entity, qualitative research is marked by certain defining imperatives that include its case (as opposed to its variable) orientation, sensitivity to cultural and historical context, and reflexivity. 

In its many guises, qualitative research is a form of empirical inquiry that typically entails some form of purposive sampling for information-rich cases; in-depth interviews and open-ended interviews, lengthy participant/field observations, and/or document or artifact study; and techniques for analysis and interpretation of data that move beyond the data generated and their surface appearances. 

Sandelowski, M. (2004).  Qualitative research . In M. Lewis-Beck, A. Bryman, & T. Liao (Eds.),  Encyclopedia of social science research methods . (pp. 893-894). Thousand Oaks, CA: SAGE Publications, Inc.

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  • An empirical study is research derived from actual observation or experimentation.
  • The written articles resulting from empirical studies undergo a rigorous review by experts in the field of study prior to being published in journals.
  • After passing this review the articles are published in a scholarly, peer-reviewed, or academic journal.
  • Empirical study articles will generally contain the following features: Abstract - This is a summary of the article. Introduction - This is often identified as the hypothesis of the study and describes the researcher's intent.            Method - A description of how the research was conducted. Results - A description of the findings obtained as a result of the research. Most often answers the hypothesis. Conclusion - A description of how/if the findings were successful and the impact made as a result. References - A detailed listing of all resources cited in the article that support the written work.

Keywords for Empirical Studies:

empirical, experiment, methodology, observation, outcomes, sample size, statistical analysis, study

Types of Empirical Studies:

There are several types of empirical research, and three common types are  quantitative , qualitative ,  and  mixed methods research ,  which are all explained below. Many empirical studies in the social sciences use mixed methods to examine complex phenomena.

Purpose           Supports a hypothesis through a review of the literature
Aim Provides a statistical model of what the literature presents
Previous Knowledge Researcher already knows what has been discovered
Phase in Process Generally occurs later in the research process
Research Design Designed before research begins
Data-Gathering Data is gathered using tools like surveys or computer programs
Form of Data Data is numerical
Objectivity of Research More objective; researcher measures and analyzes data
Keywords Quantitative, survey, literature review, hypothesis

Four Main Types of Quantitative Research Design:

  • Descriptive
  • Correlational
  • Quasi-experimental 
  • Experimental
Purpose           Used for exploration, generates a hypothesis
Aim Provides an in-depth description of the research methods to be used
Previous Knowledge Researcher has a general idea of what will be discovered
Phase in Process Usually occurs early in the research process
Research Design Design is developed during research
Data-Gathering Researcher gathers data from interviews, etc.
Form of Data Data takes the form of interviews, videos, artifacts
Objectivity of Research More subjective; researcher interprets events
Keywords Qualitative, methods, results, interviews

Five Main Types of Qualitative Research

  • Grounded theory 
  • Phenomenology
  • Ethnography 
  • Historical Research

Mixed methods research uses strategies from both qualitative and quantitative research processes to provide a greater understanding of the subject matter.

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Empirical Research: Defining, Identifying, & Finding

Defining empirical research, what is empirical research, quantitative or qualitative.

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Calfee & Chambliss (2005)  (UofM login required) describe empirical research as a "systematic approach for answering certain types of questions."  Those questions are answered "[t]hrough the collection of evidence under carefully defined and replicable conditions" (p. 43). 

The evidence collected during empirical research is often referred to as "data." 

Characteristics of Empirical Research

Emerald Publishing's guide to conducting empirical research identifies a number of common elements to empirical research: 

  • A  research question , which will determine research objectives.
  • A particular and planned  design  for the research, which will depend on the question and which will find ways of answering it with appropriate use of resources.
  • The gathering of  primary data , which is then analysed.
  • A particular  methodology  for collecting and analysing the data, such as an experiment or survey.
  • The limitation of the data to a particular group, area or time scale, known as a sample [emphasis added]: for example, a specific number of employees of a particular company type, or all users of a library over a given time scale. The sample should be somehow representative of a wider population.
  • The ability to  recreate  the study and test the results. This is known as  reliability .
  • The ability to  generalize  from the findings to a larger sample and to other situations.

If you see these elements in a research article, you can feel confident that you have found empirical research. Emerald's guide goes into more detail on each element. 

Empirical research methodologies can be described as quantitative, qualitative, or a mix of both (usually called mixed-methods).

Ruane (2016)  (UofM login required) gets at the basic differences in approach between quantitative and qualitative research:

  • Quantitative research  -- an approach to documenting reality that relies heavily on numbers both for the measurement of variables and for data analysis (p. 33).
  • Qualitative research  -- an approach to documenting reality that relies on words and images as the primary data source (p. 33).

Both quantitative and qualitative methods are empirical . If you can recognize that a research study is quantitative or qualitative study, then you have also recognized that it is empirical study. 

Below are information on the characteristics of quantitative and qualitative research. This video from Scribbr also offers a good overall introduction to the two approaches to research methodology: 

Characteristics of Quantitative Research 

Researchers test hypotheses, or theories, based in assumptions about causality, i.e. we expect variable X to cause variable Y. Variables have to be controlled as much as possible to ensure validity. The results explain the relationship between the variables. Measures are based in pre-defined instruments.

Examples: experimental or quasi-experimental design, pretest & post-test, survey or questionnaire with closed-ended questions. Studies that identify factors that influence an outcomes, the utility of an intervention, or understanding predictors of outcomes. 

Characteristics of Qualitative Research

Researchers explore “meaning individuals or groups ascribe to social or human problems (Creswell & Creswell, 2018, p3).” Questions and procedures emerge rather than being prescribed. Complexity, nuance, and individual meaning are valued. Research is both inductive and deductive. Data sources are multiple and varied, i.e. interviews, observations, documents, photographs, etc. The researcher is a key instrument and must be reflective of their background, culture, and experiences as influential of the research.

Examples: open question interviews and surveys, focus groups, case studies, grounded theory, ethnography, discourse analysis, narrative, phenomenology, participatory action research.

Calfee, R. C. & Chambliss, M. (2005). The design of empirical research. In J. Flood, D. Lapp, J. R. Squire, & J. Jensen (Eds.),  Methods of research on teaching the English language arts: The methodology chapters from the handbook of research on teaching the English language arts (pp. 43-78). Routledge.  http://ezproxy.memphis.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=125955&site=eds-live&scope=site .

Creswell, J. W., & Creswell, J. D. (2018).  Research design: Qualitative, quantitative, and mixed methods approaches  (5th ed.). Thousand Oaks: Sage.

How to... conduct empirical research . (n.d.). Emerald Publishing.  https://www.emeraldgrouppublishing.com/how-to/research-methods/conduct-empirical-research .

Scribbr. (2019). Quantitative vs. qualitative: The differences explained  [video]. YouTube.  https://www.youtube.com/watch?v=a-XtVF7Bofg .

Ruane, J. M. (2016).  Introducing social research methods : Essentials for getting the edge . Wiley-Blackwell.  http://ezproxy.memphis.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1107215&site=eds-live&scope=site .  

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Qualitative Research : Definition

Qualitative research is the naturalistic study of social meanings and processes, using interviews, observations, and the analysis of texts and images.  In contrast to quantitative researchers, whose statistical methods enable broad generalizations about populations (for example, comparisons of the percentages of U.S. demographic groups who vote in particular ways), qualitative researchers use in-depth studies of the social world to analyze how and why groups think and act in particular ways (for instance, case studies of the experiences that shape political views).   

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is qualitative research empirical

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Empirical Research: Definition, Methods, Types and Examples

What is Empirical Research

Content Index

Empirical research: Definition

Empirical research: origin, quantitative research methods, qualitative research methods, steps for conducting empirical research, empirical research methodology cycle, advantages of empirical research, disadvantages of empirical research, why is there a need for empirical research.

Empirical research is defined as any research where conclusions of the study is strictly drawn from concretely empirical evidence, and therefore “verifiable” evidence.

This empirical evidence can be gathered using quantitative market research and  qualitative market research  methods.

For example: A research is being conducted to find out if listening to happy music in the workplace while working may promote creativity? An experiment is conducted by using a music website survey on a set of audience who are exposed to happy music and another set who are not listening to music at all, and the subjects are then observed. The results derived from such a research will give empirical evidence if it does promote creativity or not.

LEARN ABOUT: Behavioral Research

You must have heard the quote” I will not believe it unless I see it”. This came from the ancient empiricists, a fundamental understanding that powered the emergence of medieval science during the renaissance period and laid the foundation of modern science, as we know it today. The word itself has its roots in greek. It is derived from the greek word empeirikos which means “experienced”.

In today’s world, the word empirical refers to collection of data using evidence that is collected through observation or experience or by using calibrated scientific instruments. All of the above origins have one thing in common which is dependence of observation and experiments to collect data and test them to come up with conclusions.

LEARN ABOUT: Causal Research

Types and methodologies of empirical research

Empirical research can be conducted and analysed using qualitative or quantitative methods.

  • Quantitative research : Quantitative research methods are used to gather information through numerical data. It is used to quantify opinions, behaviors or other defined variables . These are predetermined and are in a more structured format. Some of the commonly used methods are survey, longitudinal studies, polls, etc
  • Qualitative research:   Qualitative research methods are used to gather non numerical data.  It is used to find meanings, opinions, or the underlying reasons from its subjects. These methods are unstructured or semi structured. The sample size for such a research is usually small and it is a conversational type of method to provide more insight or in-depth information about the problem Some of the most popular forms of methods are focus groups, experiments, interviews, etc.

Data collected from these will need to be analysed. Empirical evidence can also be analysed either quantitatively and qualitatively. Using this, the researcher can answer empirical questions which have to be clearly defined and answerable with the findings he has got. The type of research design used will vary depending on the field in which it is going to be used. Many of them might choose to do a collective research involving quantitative and qualitative method to better answer questions which cannot be studied in a laboratory setting.

LEARN ABOUT: Qualitative Research Questions and Questionnaires

Quantitative research methods aid in analyzing the empirical evidence gathered. By using these a researcher can find out if his hypothesis is supported or not.

  • Survey research: Survey research generally involves a large audience to collect a large amount of data. This is a quantitative method having a predetermined set of closed questions which are pretty easy to answer. Because of the simplicity of such a method, high responses are achieved. It is one of the most commonly used methods for all kinds of research in today’s world.

Previously, surveys were taken face to face only with maybe a recorder. However, with advancement in technology and for ease, new mediums such as emails , or social media have emerged.

For example: Depletion of energy resources is a growing concern and hence there is a need for awareness about renewable energy. According to recent studies, fossil fuels still account for around 80% of energy consumption in the United States. Even though there is a rise in the use of green energy every year, there are certain parameters because of which the general population is still not opting for green energy. In order to understand why, a survey can be conducted to gather opinions of the general population about green energy and the factors that influence their choice of switching to renewable energy. Such a survey can help institutions or governing bodies to promote appropriate awareness and incentive schemes to push the use of greener energy.

Learn more: Renewable Energy Survey Template Descriptive Research vs Correlational Research

  • Experimental research: In experimental research , an experiment is set up and a hypothesis is tested by creating a situation in which one of the variable is manipulated. This is also used to check cause and effect. It is tested to see what happens to the independent variable if the other one is removed or altered. The process for such a method is usually proposing a hypothesis, experimenting on it, analyzing the findings and reporting the findings to understand if it supports the theory or not.

For example: A particular product company is trying to find what is the reason for them to not be able to capture the market. So the organisation makes changes in each one of the processes like manufacturing, marketing, sales and operations. Through the experiment they understand that sales training directly impacts the market coverage for their product. If the person is trained well, then the product will have better coverage.

  • Correlational research: Correlational research is used to find relation between two set of variables . Regression analysis is generally used to predict outcomes of such a method. It can be positive, negative or neutral correlation.

LEARN ABOUT: Level of Analysis

For example: Higher educated individuals will get higher paying jobs. This means higher education enables the individual to high paying job and less education will lead to lower paying jobs.

  • Longitudinal study: Longitudinal study is used to understand the traits or behavior of a subject under observation after repeatedly testing the subject over a period of time. Data collected from such a method can be qualitative or quantitative in nature.

For example: A research to find out benefits of exercise. The target is asked to exercise everyday for a particular period of time and the results show higher endurance, stamina, and muscle growth. This supports the fact that exercise benefits an individual body.

  • Cross sectional: Cross sectional study is an observational type of method, in which a set of audience is observed at a given point in time. In this type, the set of people are chosen in a fashion which depicts similarity in all the variables except the one which is being researched. This type does not enable the researcher to establish a cause and effect relationship as it is not observed for a continuous time period. It is majorly used by healthcare sector or the retail industry.

For example: A medical study to find the prevalence of under-nutrition disorders in kids of a given population. This will involve looking at a wide range of parameters like age, ethnicity, location, incomes  and social backgrounds. If a significant number of kids coming from poor families show under-nutrition disorders, the researcher can further investigate into it. Usually a cross sectional study is followed by a longitudinal study to find out the exact reason.

  • Causal-Comparative research : This method is based on comparison. It is mainly used to find out cause-effect relationship between two variables or even multiple variables.

For example: A researcher measured the productivity of employees in a company which gave breaks to the employees during work and compared that to the employees of the company which did not give breaks at all.

LEARN ABOUT: Action Research

Some research questions need to be analysed qualitatively, as quantitative methods are not applicable there. In many cases, in-depth information is needed or a researcher may need to observe a target audience behavior, hence the results needed are in a descriptive analysis form. Qualitative research results will be descriptive rather than predictive. It enables the researcher to build or support theories for future potential quantitative research. In such a situation qualitative research methods are used to derive a conclusion to support the theory or hypothesis being studied.

LEARN ABOUT: Qualitative Interview

  • Case study: Case study method is used to find more information through carefully analyzing existing cases. It is very often used for business research or to gather empirical evidence for investigation purpose. It is a method to investigate a problem within its real life context through existing cases. The researcher has to carefully analyse making sure the parameter and variables in the existing case are the same as to the case that is being investigated. Using the findings from the case study, conclusions can be drawn regarding the topic that is being studied.

For example: A report mentioning the solution provided by a company to its client. The challenges they faced during initiation and deployment, the findings of the case and solutions they offered for the problems. Such case studies are used by most companies as it forms an empirical evidence for the company to promote in order to get more business.

  • Observational method:   Observational method is a process to observe and gather data from its target. Since it is a qualitative method it is time consuming and very personal. It can be said that observational research method is a part of ethnographic research which is also used to gather empirical evidence. This is usually a qualitative form of research, however in some cases it can be quantitative as well depending on what is being studied.

For example: setting up a research to observe a particular animal in the rain-forests of amazon. Such a research usually take a lot of time as observation has to be done for a set amount of time to study patterns or behavior of the subject. Another example used widely nowadays is to observe people shopping in a mall to figure out buying behavior of consumers.

  • One-on-one interview: Such a method is purely qualitative and one of the most widely used. The reason being it enables a researcher get precise meaningful data if the right questions are asked. It is a conversational method where in-depth data can be gathered depending on where the conversation leads.

For example: A one-on-one interview with the finance minister to gather data on financial policies of the country and its implications on the public.

  • Focus groups: Focus groups are used when a researcher wants to find answers to why, what and how questions. A small group is generally chosen for such a method and it is not necessary to interact with the group in person. A moderator is generally needed in case the group is being addressed in person. This is widely used by product companies to collect data about their brands and the product.

For example: A mobile phone manufacturer wanting to have a feedback on the dimensions of one of their models which is yet to be launched. Such studies help the company meet the demand of the customer and position their model appropriately in the market.

  • Text analysis: Text analysis method is a little new compared to the other types. Such a method is used to analyse social life by going through images or words used by the individual. In today’s world, with social media playing a major part of everyone’s life, such a method enables the research to follow the pattern that relates to his study.

For example: A lot of companies ask for feedback from the customer in detail mentioning how satisfied are they with their customer support team. Such data enables the researcher to take appropriate decisions to make their support team better.

Sometimes a combination of the methods is also needed for some questions that cannot be answered using only one type of method especially when a researcher needs to gain a complete understanding of complex subject matter.

We recently published a blog that talks about examples of qualitative data in education ; why don’t you check it out for more ideas?

Learn More: Data Collection Methods: Types & Examples

Since empirical research is based on observation and capturing experiences, it is important to plan the steps to conduct the experiment and how to analyse it. This will enable the researcher to resolve problems or obstacles which can occur during the experiment.

Step #1: Define the purpose of the research

This is the step where the researcher has to answer questions like what exactly do I want to find out? What is the problem statement? Are there any issues in terms of the availability of knowledge, data, time or resources. Will this research be more beneficial than what it will cost.

Before going ahead, a researcher has to clearly define his purpose for the research and set up a plan to carry out further tasks.

Step #2 : Supporting theories and relevant literature

The researcher needs to find out if there are theories which can be linked to his research problem . He has to figure out if any theory can help him support his findings. All kind of relevant literature will help the researcher to find if there are others who have researched this before, or what are the problems faced during this research. The researcher will also have to set up assumptions and also find out if there is any history regarding his research problem

Step #3: Creation of Hypothesis and measurement

Before beginning the actual research he needs to provide himself a working hypothesis or guess what will be the probable result. Researcher has to set up variables, decide the environment for the research and find out how can he relate between the variables.

Researcher will also need to define the units of measurements, tolerable degree for errors, and find out if the measurement chosen will be acceptable by others.

Step #4: Methodology, research design and data collection

In this step, the researcher has to define a strategy for conducting his research. He has to set up experiments to collect data which will enable him to propose the hypothesis. The researcher will decide whether he will need experimental or non experimental method for conducting the research. The type of research design will vary depending on the field in which the research is being conducted. Last but not the least, the researcher will have to find out parameters that will affect the validity of the research design. Data collection will need to be done by choosing appropriate samples depending on the research question. To carry out the research, he can use one of the many sampling techniques. Once data collection is complete, researcher will have empirical data which needs to be analysed.

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Step #5: Data Analysis and result

Data analysis can be done in two ways, qualitatively and quantitatively. Researcher will need to find out what qualitative method or quantitative method will be needed or will he need a combination of both. Depending on the unit of analysis of his data, he will know if his hypothesis is supported or rejected. Analyzing this data is the most important part to support his hypothesis.

Step #6: Conclusion

A report will need to be made with the findings of the research. The researcher can give the theories and literature that support his research. He can make suggestions or recommendations for further research on his topic.

Empirical research methodology cycle

A.D. de Groot, a famous dutch psychologist and a chess expert conducted some of the most notable experiments using chess in the 1940’s. During his study, he came up with a cycle which is consistent and now widely used to conduct empirical research. It consists of 5 phases with each phase being as important as the next one. The empirical cycle captures the process of coming up with hypothesis about how certain subjects work or behave and then testing these hypothesis against empirical data in a systematic and rigorous approach. It can be said that it characterizes the deductive approach to science. Following is the empirical cycle.

  • Observation: At this phase an idea is sparked for proposing a hypothesis. During this phase empirical data is gathered using observation. For example: a particular species of flower bloom in a different color only during a specific season.
  • Induction: Inductive reasoning is then carried out to form a general conclusion from the data gathered through observation. For example: As stated above it is observed that the species of flower blooms in a different color during a specific season. A researcher may ask a question “does the temperature in the season cause the color change in the flower?” He can assume that is the case, however it is a mere conjecture and hence an experiment needs to be set up to support this hypothesis. So he tags a few set of flowers kept at a different temperature and observes if they still change the color?
  • Deduction: This phase helps the researcher to deduce a conclusion out of his experiment. This has to be based on logic and rationality to come up with specific unbiased results.For example: In the experiment, if the tagged flowers in a different temperature environment do not change the color then it can be concluded that temperature plays a role in changing the color of the bloom.
  • Testing: This phase involves the researcher to return to empirical methods to put his hypothesis to the test. The researcher now needs to make sense of his data and hence needs to use statistical analysis plans to determine the temperature and bloom color relationship. If the researcher finds out that most flowers bloom a different color when exposed to the certain temperature and the others do not when the temperature is different, he has found support to his hypothesis. Please note this not proof but just a support to his hypothesis.
  • Evaluation: This phase is generally forgotten by most but is an important one to keep gaining knowledge. During this phase the researcher puts forth the data he has collected, the support argument and his conclusion. The researcher also states the limitations for the experiment and his hypothesis and suggests tips for others to pick it up and continue a more in-depth research for others in the future. LEARN MORE: Population vs Sample

LEARN MORE: Population vs Sample

There is a reason why empirical research is one of the most widely used method. There are a few advantages associated with it. Following are a few of them.

  • It is used to authenticate traditional research through various experiments and observations.
  • This research methodology makes the research being conducted more competent and authentic.
  • It enables a researcher understand the dynamic changes that can happen and change his strategy accordingly.
  • The level of control in such a research is high so the researcher can control multiple variables.
  • It plays a vital role in increasing internal validity .

Even though empirical research makes the research more competent and authentic, it does have a few disadvantages. Following are a few of them.

  • Such a research needs patience as it can be very time consuming. The researcher has to collect data from multiple sources and the parameters involved are quite a few, which will lead to a time consuming research.
  • Most of the time, a researcher will need to conduct research at different locations or in different environments, this can lead to an expensive affair.
  • There are a few rules in which experiments can be performed and hence permissions are needed. Many a times, it is very difficult to get certain permissions to carry out different methods of this research.
  • Collection of data can be a problem sometimes, as it has to be collected from a variety of sources through different methods.

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Empirical research is important in today’s world because most people believe in something only that they can see, hear or experience. It is used to validate multiple hypothesis and increase human knowledge and continue doing it to keep advancing in various fields.

For example: Pharmaceutical companies use empirical research to try out a specific drug on controlled groups or random groups to study the effect and cause. This way, they prove certain theories they had proposed for the specific drug. Such research is very important as sometimes it can lead to finding a cure for a disease that has existed for many years. It is useful in science and many other fields like history, social sciences, business, etc.

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With the advancement in today’s world, empirical research has become critical and a norm in many fields to support their hypothesis and gain more knowledge. The methods mentioned above are very useful for carrying out such research. However, a number of new methods will keep coming up as the nature of new investigative questions keeps getting unique or changing.

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Qualitative vs Empirical Research: Difference and Comparison

is qualitative research empirical

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Empirical research draws its conclusions strictly from ’empirical’ or ‘verifiable’ evidence.

This research analysis mode can be further bifurcated into two subsets known as qualitative and quantitative research, where the former deals with a general description of the studied phenomenon. In contrast, the latter is based on numerical analysis.

Key Takeaways Data type: Qualitative research focuses on non-numerical data like opinions, emotions, and experiences, while empirical research emphasizes measurable, numerical data. Methods: Qualitative research employs interviews, observations, and content analysis, while empirical research uses experiments, surveys, and quantitative data analysis. Goal: Qualitative research aims to understand human behavior and underlying motivations, whereas empirical research seeks to establish cause-and-effect relationships and test hypotheses.

Qualitative vs Empirical Research

The difference between qualitative and empirical research is misinterpreted as the practical method being the independent research method dealing with numerical data and facts. In contrast, the qualitative approach is concerned with the descriptive analysis and opinions of the subjects.

Qualitative vs Empirical Research

But, empirical research is not an independent category and entails both qualitative and quantitative methods as subcategories.

Similar Reads

  • Qualitative vs Quantitative Research: Difference and Comparison
  • What is Qualitative Research? | Definition, Methods, Examples, Pros vs Cons
  • Research Method vs Research Methodology: Difference and Comparison
  • Marketing Research vs Market Research: Difference and Comparison
  • Formal Research vs Informal Research: Difference and Comparison

The empirical method gathers information from the numerical data by working on the predetermined notions. The qualitative approach also incorporates non-numerical data, such as interviews, focus groups, etc., to get a clearer idea of the subject.

Comparison Table

Parameter of ConclusionEmpirical ResearchQualitative Research
ConceptUsing the quantitative mode assumes fixed notions of reality, but qualitative uses varied notions of reality. Quantifies data and makes sense of it in qualitative ways.Assumes a dynamic and negotiated reality, i.e. qualitative mode of research works on the principle of descriptive data
MethodologyData is collected by measuring things both statistically and descriptively.Data is collected through participant observation and interviews.
AimsCombines both qualitative and quantitative aspects of data to get the desired hypotheses.Multi-method is in focus because it is more naturalistic in the approach to understanding the social reality of the subjects.
Elements of analysisThe key elements are language, interviews, focus groups, data collection, numerical data, etc.Numerical and statistical data are critical elements of research.
ApproachThis research mode can be objective and subjective, depending on the researcher.This research mode is subjective as it involves different individualistic traits of subjects.

What is Qualitative Research?

The qualitative method is the research practice that considers the human subject to develop an understanding of human and social behaviour and to find a way to feel and react.

The advantages of Qualitative Research are as follows:

  • It allows for exploring the hidden research approaches, which numerical data alone cannot do.
  • Along with the research analysis, it allows for the contradictions to suggest the social reality of individuals.
  • It follows no conventional standards; therefore, data duplication is impossible.

Along with the advantages, this research method has certain drawbacks as well, such as:

  • Sampling size is not enough to provide the true reflection of ideas that the researcher wants to carry forward.
  • A personal bias towards certain notions consciously or unconsciously influences it.

qualitative research

What is Empirical Research?

Empirical research is the analytical form of research method which collects information based on numerical data by employing statistical, mathematical, and numerical techniques from descriptive (qualitative) sources.

Surveys, focus groups, polls, experimental research, etc., are some of the elements of the analysis that it considers.

The advantages of Empirical research are as follows:

  • One can easily collect more samples in less time by doing it quantitatively.
  • Researchers can focus on specified cultural realities they want to explore.
  • Most of the time, it doesn’t require direct interactions with the subjects.
  • It can be performed in a lab-like setting or on some naturalistic grounds.

Along with the advantages, this research method also has certain drawbacks, such as:   

  • This kind of research is very time-consuming and demands patience.
  • It can also prove expensive because the researcher will conduct the study at different locations.

empirical research

Main Differences Between Qualitative and Empirical Research

  • The elements of analysis in Qualitative research are interviews, group discussions, case studies, etc., whereas, in Empirical research, the key elements are surveys, focus groups, interviews, etc.
  • The qualitative mode of analysis is multi-method in focus. Therefore, it allows ambiguities and contradictions, but the Empirical method works by measuring things and drawing explanatory inferences. Therefore, it doesn’t always provide space for contradictions.

Difference Between X and Y 2023 04 06T125710.996

  • https://rmitchel.uoregon.edu/sites/rmitchel1.uoregon.edu/files/resume/articles_refereed/1998-JED.pdf
  • https://www.sciencedirect.com/science/article/pii/0169207095005917

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Toward a sustainable surimi industry: comprehensive review and future research directions of demersal fish stock assessment techniques.

is qualitative research empirical

1. Introduction

  • What are the knowledge coverage and research gaps concerning key sustainability-related concepts in the utilization of demersal fish in the surimi industry, as well as in the LB-SPR method for assessing biological length-based reproduction as a support method in the surimi industry, and how can these gaps be addressed in future research?
  • What aspects of implementation can enhance the quality and scope of the LB-SPR method in assessing reproduction based on biological length, and how can these steps contribute to improving sustainability in the surimi industry?

2. Materials and Methods

2.1. study design, 2.2. data collection and materials, 2.3. literature selection and mapping methods, 2.4. analytical method, 2.5. study framework, 3. results and discussion, 3.1. study selection, credibility–validity assessment, and knowledge cluster mapping.

No.AuthorsABCDEFGHIJ
1.[ ]HHVHVVVVV Whitemouth croaker
2.[ ]VHMVHVVVVVVRed hind
3.[ ]HHVH V Striped bass
4.[ ]MHHVVVVVVBottomfish
5.[ ]HMHVVVVVVRed snapper
6.[ ]HMHVVVVV Gag fish
7.[ ]MMMHVVVVV Snappers and groupers
8.[ ]MMMHVVVVVVPomadasys kaakan
9.[ ]MMMH VVVVVShort mackerel
10.[ ]MMMHVVVVV Malabar snapper
11.[ ]MMMH VVVV Yellowfin tuna
12.[ ]MMMH VVVVV
13.[ ]LHMHVVVVV Cod
14.[ ]MMMH VVVV Indian scad
15.[ ]MMMH VVVV Madidihang
16.[ ]MMMHVVVVV Red drum and red snapper
17.[ ]MMMHVVVVVVAlaska sablefish
18.[ ]MMMHVVVVVVUpeneus sp.
19.[ ]MMMHVVVVV Snappers and emperors
20.[ ]MMMHVVVVVVMulloway
21.[ ]MMMH VVV VWhite marlin
22.[ ]MMMHVVVVVVGrouper and snapper
23.[ ]LHMH VVVVVStriped bass
24.[ ]MMMHVVVVVVStriped marlin
25.[ ]MMMHVVVVVVCommon snook

3.2. Sustainability-Related Information in Demersal Fish Stock Assessments for the Surimi Industry

3.3. methodology of length-based reproductive assessments (lb-sprs), 3.4. case studies on the application and benefits of the lb-spr, 3.5. multi-aspect implications of lb-spr: fisheries business, communities, and policies, 3.6. contribution to the field, gaps, and recommendations for future research, 4. conclusions, author contributions, institutional review board statement, informed consent statement, data availability statement, acknowledgments, conflicts of interest.

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Click here to enlarge figure

No.FrameworkCriteriaKeywordsDatabase Applications
1PICO1.1 Populations“Demersal fish”Google Scholar, Scopus, and Publish and Perish (PoP)
1.2 Intervention“Spawning potential ratio” OR “SPR”Google Scholar, Scopus, and Publish and Perish (PoP)
1.3 Comparison-
1.4 Outcome“Surimi Industry”Google Scholar, Scopus, and Publish and Perish (PoP)
2SPIDER2.1 Sample“Demersal fish” OR
“spawning potential ratio”
Google Scholar, Scopus, and Publish and Perish (PoP)
2.2 Phenomenon of Interest“Spawning potential ratio”
OR “demersal fish”
Google Scholar, Scopus, and Publish and Perish (PoP)
2.3 Design“Spawning potential ratio”
OR “SPR” or “demersal fish”
Google Scholar, Scopus, and Publish and Perish (PoP)
2.4 Evaluation-Google Scholar, Scopus, and Publish and Perish (PoP)
2.5 Research type“Qualitative” OR
“quantitative”, “mixed methods”, “literature review”, OR “bibliometric”
Google Scholar, Scopus, and Publish and Perish (PoP)
No.Production and Export 20192020202120222023
1Difference Weight Value of Demersal Fishing Activities for Surimi Material (in MT *):
- Gulamah 1,031,852 −867,323 696,694
- Swanggi 2725 12,533 231
- Kurisi 8448 −4245 11,649 --
- Lencam 1253 627 18,597 --
- Biji Nangka 8615 2665 4795 --
- Gerot-gerot 101 −3313 2032--
- Beloso 267 −3506 −302--
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Disentangling the dynamic digital capability, digital transformation, and organizational performance relationships in SMEs: a configurational analysis based on fsQCA

  • Published: 02 September 2024

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is qualitative research empirical

  • Hande Karadağ   ORCID: orcid.org/0000-0002-5388-807X 1 ,
  • Faruk Şahin   ORCID: orcid.org/0000-0001-5013-8903 2 , 5 ,
  • Nazlı Karamollaoğlu   ORCID: orcid.org/0000-0003-3897-4794 3 &
  • Minna Saunila   ORCID: orcid.org/0000-0001-8952-6102 4  

While digitalization has become inevitable for firms of every size, a limited number of studies to date aimed to investigate the impact of digital capabilities and digital transformation on the organizational performance of small businesses. Drawing on the dynamic capabilities view, the current study analyzes the conditions under which the dynamic digital capability of a small and medium-sized enterprise (SME) would lead to higher performance. In this study, a unique fuzzy-set qualitative comparative analysis methodology was used for analyzing the data collected from 136 SMEs for investigating the IT utilization, human capital, digital maturity, and digitalization strategy antecedents of dynamic digital capability. The results reveal that two particular configurations of dynamic digital capability are identified as the main digitalization influencers of organizational performance in SMEs. To the best of our knowledge, this study presents the first empirical findings to the literature about dynamic digital capability and organizational performance relationships in SMEs through the utilization of configurational analysis methodology. Theoretically, the study addresses an acknowledged need for a holistic approach to uncover the underlying mechanisms of dynamic digital capability formation and digital transformation in small firms, with their impact on firm performance. The findings also present vital practical implications for business owners, policy-makers, and bodies responsible for SMEs, by providing new insights about the combination of factors that drive high performance, particularly at times of turbulence, in these units.

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Hande Karadağ

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Faruk Şahin

Nazlı Karamollaoğlu

School of Engineering Sciences, Department of Industrial Engineering and Management, LUT University, Lahti, Finland

Minna Saunila

College of Accounting Sciences, University of South Africa (UNISA), Pretoria, South Africa

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Karadağ, H., Şahin, F., Karamollaoğlu, N. et al. Disentangling the dynamic digital capability, digital transformation, and organizational performance relationships in SMEs: a configurational analysis based on fsQCA. Inf Technol Manag (2024). https://doi.org/10.1007/s10799-024-00437-y

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A Review of the Quality Indicators of Rigor in Qualitative Research

Jessica l. johnson.

a William Carey University School of Pharmacy, Biloxi, Mississippi

Donna Adkins

Sheila chauvin.

b Louisiana State University, School of Medicine, New Orleans, Louisiana

Attributes of rigor and quality and suggested best practices for qualitative research design as they relate to the steps of designing, conducting, and reporting qualitative research in health professions educational scholarship are presented. A research question must be clear and focused and supported by a strong conceptual framework, both of which contribute to the selection of appropriate research methods that enhance trustworthiness and minimize researcher bias inherent in qualitative methodologies. Qualitative data collection and analyses are often modified through an iterative approach to answering the research question. Researcher reflexivity, essentially a researcher’s insight into their own biases and rationale for decision-making as the study progresses, is critical to rigor. This article reviews common standards of rigor, quality scholarship criteria, and best practices for qualitative research from design through dissemination.

INTRODUCTION

Within the past 20 years, qualitative research in health professions education has increased significantly, both in practice and publication. Today, one can pick up most any issue of a wide variety of health professions education journals and find at least one article that includes some type of qualitative research, whether a full study or the inclusion of a qualitative component within a quantitative or mixed methods study. Simultaneously, there have been recurrent calls for enhancing rigor and quality in qualitative research.

As members of the academic community, we share responsibility for ensuring rigor in qualitative research, whether as researchers who design and implement, manuscript reviewers who critique, colleagues who discuss and learn from each other, or scholarly teachers who draw upon results to enhance and innovate education. Therefore, the purpose of this article is to summarize standards of rigor and suggested best practices for designing, conducting, and reporting high-quality qualitative research. To begin, Denzin and Lincoln’s definition of qualitative research, a long-standing cornerstone in the field, provides a useful foundation for summarizing quality standards and best practices:

Qualitative research involves the studied use and collection of a variety of empirical materials – case study; personal experience; introspection; life story; interview; artifacts; cultural texts and productions; observational, historical, interactional, and visual texts – that describe the routine and problematic moments and meanings in individual lives. Accordingly, qualitative researchers deploy a wide range of interconnected interpretative practices, hoping always to get a better understanding of the subject matter at hand. It is understood, however, that each practice makes the world visible in a different way. Hence there is frequently a commitment to using more than one interpretative practice in any study. 1

In recent years, multiple publications have synthesized quality criteria and recommendations for use by researchers and peer reviewers alike, often in the form of checklists. 2-6 Some authors have raised concerns about the use of such checklists and adherence to strict, universal criteria because they do not afford sufficient flexibility to accommodate the diverse approaches and multiple interpretive practices often represented in qualitative studies. 7-11 They argue that a strict focus on using checklists of specific technical criteria may stifle the diversity and multiplicity of practices that are so much a part of achieving quality and rigor within the qualitative paradigm. As an alternative, some of these authors have published best practice guidelines for use by researchers and peer reviewers to achieve and assess methodological rigor and research quality. 12,13

Some journals within the field of health professions education have also established best practice guidance, as opposed to strict criteria or a checklist, for qualitative research. These have been disseminated as guiding questions or evaluation categories. In 2015, Academic Medicine produced an expanded second edition of a researcher/author manual that includes specific criteria with extensive explanations and examples. 14 Still others have disseminated best practice guidelines through a series of methodological articles within journal publications. 2

In this article, attributes of rigor and quality and suggested best practices are presented as they relate to the steps of designing, conducting, and reporting qualitative research in a step-wise approach.

BEST PRACTICES: STEP-WISE APPROACH

Step 1: identifying a research topic.

Identifying and developing a research topic is comprised of two major tasks: formulating a research question, and developing a conceptual framework to support the study. Formulating a research question is often stimulated by real-life observations, experiences, or events in the researcher’s local setting that reflect a perplexing problem begging for systematic inquiry. The research question begins as a problem statement or set of propositions that describe the relationship among certain concepts, behaviors, or experiences. Agee 15 and others 16,17 note that initial questions are usually too broad in focus and too vague regarding the specific context of the study to be answerable and researchable. Creswell reminds us that initial qualitative research questions guide inquiry, but they often change as the author’s understanding of the issue develops throughout the study. 16 Developing and refining a primary research question focused on both the phenomena of interest and the context in which it is situated is essential to research rigor and quality.

Glassick, Huber, and Maeroff identified six criteria applicable to assessing the quality of scholarship. 18,19 Now commonly referred to as the Glassick Criteria ( Table 1 ), these critical attributes outline the essential elements of any scholarly approach and serve as a general research framework for developing research questions and designing studies. The first two criteria, clear purpose and adequate preparation, are directly related to formulating effective research questions and a strong conceptual framework.

Glassick’s Criteria for Assessing the Quality of Scholarship of a Research Study 18

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Generating and refining a qualitative research question requires thorough, systematic, and iterative review of the literature, and the use of those results to establish a clear context and foundation for the question and study design. Using an iterative approach, relevant concepts, principles, theories or models, and prior evidence are identified to establish what is known, and more importantly, what is not known. The iterative process contributes to forming a better research question, the criteria for which can be abbreviated by the acronym FINER, ie, f easible, i nteresting, n ovel, e thical, and r elevant, that is answerable and researchable, in terms of research focus, context specificity, and the availability of time, logistics, and resources to carry out the study. Developing a FINER research question is critical to study rigor and quality and should not be rushed, as all other aspects of research design depend on the focus and clarity of the research question(s) guiding the study. 15 Agee provides clear and worthwhile additional guidance for developing qualitative research questions. 15

Reflexivity, the idea that a researcher’s preconceptions and biases can influence decisions and actions throughout qualitative research activities, is a critical aspect of rigor even at the earliest stages of the study. A researcher’s background, beliefs, and experiences may affect any aspect of the research from choosing which specific question to investigate through determining how to present the results. Therefore, even at this early stage, the potential effect of researcher bias and any ethical considerations should be acknowledged and addressed. That is, how will the question’s influence on study design affect participants’ lives, position the researcher in relationship with others, or require specific methods for addressing potential areas of research bias and ethical considerations?

A conceptual framework is then actively constructed to provide a logical and convincing argument for the research. The framework defines and justifies the research question, the methodology selected to answer that question, and the perspectives from which interpretation of results and conclusions will be made. 5,6,20 Developing a well-integrated conceptual framework is essential to establishing a research topic based upon a thorough and integrated review of relevant literature (addressing Glassick criteria #1 and #2: clear purpose and adequate preparation). Key concepts, principles, assumptions, best practices, and theories are identified, defined, and integrated in ways that clearly demonstrate the problem statement and corresponding research question are answerable, researchable, and important to advancing thinking and practice.

Ringsted, Hodges, and Sherpbier describe three essential parts to an effective conceptual framework: theories and/or concepts and principles relevant to the phenomenon of interest; what is known and unknown from prior work, observations, and examples; and the researcher’s observations, ideas, and suppositions regarding the research problem statement and question. 21 Lingard describes four types of unknowns to pursue during literature review: what no one knows; what is not yet well understood; what controversy or conflicting results, understandings, or perspectives exist; and what are unproven assumptions. 22 In qualitative research, these unknowns are critical to achieving a well-developed conceptual framework and a corresponding rigorous study design.

Recent contributions from Ravitch and colleagues present best practices in developing frameworks for conceptual and methodological coherence within a study design, regardless of the research approach. 23,24 Their recommendations and arguments are highly relevant to qualitative research. Figure 1 reflects the primary components of a conceptual framework adapted from Ravitch and Carl 23 and how all components contribute to decisions regarding research design, implementation, and applications of results to future thinking, study, and practice. Notice that each element of the framework interacts with and influences other elements in a dynamic and interactive process from the beginning to the end of a research project. The intersecting bidirectional arrows represent direct relationships between elements as they relate to specific aspects of a qualitative research study.

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Adaptation of Ravitch and Carl’s Components of a Conceptual Framework 23

Maxwell also provides useful guidance for developing an effective conceptual framework specific to the qualitative research paradigm. 17 The 2015 second edition of the Review Criteria for Research Manuscripts 14 and work by Ravitch and colleagues 23,24 provide specific guidance for applying the conceptual framework to each stage of the research process to enhance rigor and quality. Quality criteria for assessing a study’s problem statement, conceptual framework, and research question include the following: introduction builds a logical case and provides context for the problem statement; problem statement is clear and well-articulated; conceptual framework is explicit and justified; research purpose and/or question is clearly stated; and constructs being investigated are clearly identified and presented. 14,24,25 As best practice guidelines, these criteria facilitate quality and rigor while providing sufficient flexibility in how each is achieved and demonstrated.

While a conceptual framework is important to rigor in qualitative research, Huberman and Miles caution qualitative researchers about developing and using a framework to the extent that it influences qualitative design deductively because this would violate the very principles of induction that define the qualitative research paradigm. 25 Our profession’s recent emphasis on a holistic admissions process for pharmacy students provides a reasonable example of inductive and deductive reasoning and their respective applications in qualitative and quantitative research studies. Principles of inductive reasoning are applied when a qualitative research study examines a representative group of competent pharmacy professionals to generate a theory about essential cognitive and affective skills for patient-centered care. Deductive reasoning could then be applied to design a hypothesis-driven prospective study that compares the outcomes of two cohorts of students, one group admitted using traditional criteria and one admitted based on a holistic admissions process revised to value the affective skills of applicants. Essentially, the qualitative researcher must carefully generate a conceptual framework that guides the research question and study design without allowing the conceptual framework to become so rigid as to dictate a testable hypothesis, which is the founding principle of deductive reasoning. 26

Step 2: Qualitative Study Design

The development of a strong conceptual framework facilitates selection of appropriate study methods to minimize the bias inherent in qualitative studies and help readers to trust the research and the researcher (see Glassick criteria #3 in Table 1 ). Although researchers can employ great flexibility in the selection of study methods, inclusion of best practice methods for assuring the rigor and trustworthiness of results is critical to study design. Lincoln and Guba outline four criteria for establishing the overall trustworthiness of qualitative research results: credibility, the researcher ensures and imparts to the reader supporting evidence that the results accurately represent what was studied; transferability, the researcher provides detailed contextual information such that readers can determine whether the results are applicable to their or other situations; dependability, the researcher describes the study process in sufficient detail that the work could be repeated; confirmability, the researcher ensures and communicates to the reader that the results are based on and reflective of the information gathered from the participants and not the interpretations or bias of the researcher. 27

Specific best practice methods used in the sampling and data collection processes to increase the rigor and trustworthiness of qualitative research include: clear rationale for sampling design decisions, determination of data saturation, ethics in research design, member checking, prolonged engagement with and persistent observation of study participants, and triangulation of data sources. 28

Qualitative research is focused on making sense of lived, observed phenomenon in a specific context with specifically selected individuals, rather than attempting to generalize from sample to population. Therefore, sampling design in qualitative research is not random but defined purposively to include the most appropriate participants in the most appropriate context for answering the research question. Qualitative researchers recognize that certain participants are more likely to be “rich” with data or insight than others, and therefore, more relevant and useful in achieving the research purpose and answering the question at hand. The conceptual framework contributes directly to determining sample definitions, size, and recruitment of participants. A typical best practice is purposive sampling methods, and when appropriate, convenience sampling may be justified. 29

Purposive sampling reflects intentional selection of research participants to optimize data sources for answering the research question. For example, the research question may be best answered by persons who have particular experience (critical case sampling) or certain expertise (key informant sampling). Similarly, additional participants may be referred for participation by active participants (snowball sampling) or may be selected to represent either similar or opposing viewpoints (confirming or disconfirming samples). Again, the process of developing and using a strong conceptual framework to guide and justify methodological decisions, in this case defining and establishing the study sample, is critical to rigor and quality. 30 Convenience sampling, using the most accessible research participants, is the least rigorous approach to defining a study sample and may result in low accuracy, poor representativeness, low credibility, and lack of transferability of study results.

Qualitative studies typically reflect designs in which data collection and analysis are done concurrently, with results of ongoing analysis informing continuing data collection. Determination of a final sample size is largely based on having sufficient opportunity to collect relevant data until new information is no longer emerging from data collection, new coding is not feasible, and/or no new themes are emerging; that is, reaching data saturation , a common standard of rigor for data collection in qualitative studies . Thus, accurately predicting a sample size during the planning phases of qualitative research can be challenging. 30 Care should be taken that sufficient quantity (think thick description) and quality (think rich description) of data have been collected prior to concluding that data saturation has been achieved. A poor decision regarding sample size is a direct consequence of sampling strategy and quality of data generated, which leaves the researcher unable to fully answer the research question in sufficient depth. 30

Though data saturation is probably the most common terminology used to describe the achievement of sufficient sample size, it does not apply to all study designs. For example, one could argue that in some approaches to qualitative research, data collection could continue infinitely if the event continues infinitely. In education, we often anecdotally observe variations in the personality and structure of a class of students, and as generations of students continue to evolve with time, so too would the data generated from observing each successive class. In such situations, data saturation might never be achieved. Conversely, the number of participants available for inclusion in a sample may be small and some risk of not reaching data saturation may be unavoidable. Thus, the idea of fully achieving data saturation may be unrealistic when applied to some populations or research questions. In other instances, attrition and factors related to time and resources may contribute to not reaching data saturation within the limits of the study. By being transparent in the process and reporting of results when saturation may not have been possible, the resulting data may still contribute to the field and to further inquiry. Replication of the study using other samples and conducting additional types of follow-up studies are other options for better understanding the research phenomenon at hand. 31

In addition to defining the sample and selecting participants, other considerations related to sampling bias may impact the quantity and quality of data generated and therefore the quality of the study result. These include: methods of recruiting, procedures for informed consent, timing of the interviews in relation to experience or emotion, procedures for ensuring participant anonymity/confidentiality, interview setting, and methods of recording/transcribing the data. Any of these factors could potentially change the nature of the relationship between the researcher and the study participants and influence the trustworthiness of data collected or the study result. Thus, ongoing application of previously mentioned researcher reflexivity is critical to the rigor of the study and quality of sampling. 29,30

Common qualitative data collection methods used in health professions education include interview, direct observation methods, and textual/document analysis. Given the unique and often highly sensitive nature of data being collected by the researcher, trustworthiness is an essential component of the researcher-participant relationship. Ethical conduct refers to how moral principles and values are part of the research process. Participants’ perceptions of ethical conduct are fundamental to a relationship likely to generate high quality data. During each step of the research process, care must be taken to protect the confidentiality of participants and shield them from harm relating to issues of respect and dignity. Researchers must be respectful of the participants’ contributions and quotes, and results must be reported truthfully and honestly. 8

Interview methods range from highly structured to increase dependability or completely open-ended to allow for interviewers to clarify a participant’s response for increased credibility and confirmability. Regardless, interview protocols and structure are often modified or refined, based on concurrent data collection and analysis processes to support or refute preliminary interpretations and refine focus and continuing inquiry. Researcher reflexivity, or acknowledgement of researcher bias, is absolutely critical to the credibility and trustworthiness of data collection and analysis in such study designs. 32

Interviews should be recorded and transcribed verbatim prior to coding and analysis. 28 Member checking, a common standard of rigor, is a practice to increase study credibility and confirmability that involves asking a research subject to verify the transcription of an interview. 1,16,28 The research subject is asked to verify the completeness and accuracy of an interview transcript to ensure the transcript truthfully reflects the meaning and intent of the subject’s contribution.

Prolonged engagement involves the researcher gaining familiarity and understanding of the culture and context surrounding the persons or situations being studied. This strategy supports reflexivity, allowing the researcher to determine how they themselves may be a source of bias during the data collection process by altering the nature of how individuals behave or interact with others in the presence of the researcher. Facial expressions, spoken language, body language, style of dress, age, race, gender, social status, culture, and the researcher’s relationship with the participants may potentially influence either participants’ responses or how the researcher interprets those responses. 33 “Fitting in” by demonstrating an appreciation and understanding of the cultural norms of the population being studied potentially allows the researcher to obtain more open and honest responses from participants. However, if the research participants or topic are too familiar or personal, this may also influence data collection or analysis and interpretation of the results. 33 The possible applications of this section to faculty research with student participants in the context of pharmacy education are obvious, and researcher reflexivity is critical to rigor.

Some researchers using observational methods adopt a strategy of direct field observation, while others play partial or full participant roles in the activity being observed. In both observation scenarios, it is impossible to separate the researcher from the environment, and researcher reflexivity is essential. The pros and cons of observation approach, relative to the research question and study purpose, should be evaluated by the researcher, and the justification for the observational strategy selected should be made clear. 34 Regardless of the researcher’s degree of visibility to the study participants, persistent observation of the targeted sample is critical to the confirmability standard and to achieving data saturation. That is, study conclusions must be clearly grounded in persistent phenomena witnessed during the study, rather than on a fluke event. 28

Researchers acknowledge that observational methodologies are limited by the reality that the researcher carries a bias in determining what is observed, what is recorded, how it is recorded, and how it is transcribed for analysis. A study’s conceptual framework is critical to achieving rigor and quality and provides guidance in developing predetermined notions or plans for what to observe, how to record, and how to minimize the influence of potential bias. 34 Researcher notes should be recorded as soon as possible after the observation event to optimize accuracy. The more detailed and complete the notes, the more accurate and useful they can be in data analysis or in auditing processes for enhancing rigor in the interpretation phase of the study. 34

Triangulation is among the common standards of rigor applied within the qualitative research paradigm. Data triangulation is used to identify convergence of data obtained through multiple data sources and methods (eg, observation field notes and interview transcripts) to avoid or minimize error or bias and optimize accuracy in data collection and analysis processes. 33,35,36

Again, researcher practice in reflexivity throughout research processes is integral to rigor in study design and implementation. Researchers must demonstrate attention to appropriate methods and reflective critique, which are represented in both core elements of the conceptual framework ( Figure 1 ) and Glassick criteria ( Table 1 ). In so doing, the researcher will be well-prepared to justify sampling design and data collection decisions to manuscript reviewers and, ultimately, readers.

Step 3: Data Analysis

In many qualitative studies, data collection runs concurrently with data analysis. Specific standards of rigor are commonly used to ensure trustworthiness and integrity within the data analysis process, including use of computer software, peer review, audit trail, triangulation, and negative case analysis.

Management and analyses of qualitative data from written text, observational field notes, and interview transcriptions may be accomplished using manual methods or the assistance of computer software applications for coding and analysis. When managing very large data sets or complex study designs, computer software can be very helpful to assist researchers in coding, sorting, organizing, and weighting data elements. Software applications can facilitate ease in calculating semi-quantitative descriptive statistics, such as counts of specific events, that can be used as evidence that the researcher’s analysis is based on a representative majority of data collected ( inclusivism ) rather than focusing on selected rarities ( anecdotalism ). Using software to code data can also make it easier to identify deviant cases, detect coding errors, and estimate interrater reliability among multiple coders. 37 While such software helps to manage data, the actual analyses and interpretation still reside with the researcher.

Peer review, another common standard of rigor, is a process by which researchers invite an independent third-party researcher to analyze a detailed audit trail maintained by the study author. The audit trail methodically describes the step-by-step processes and decision-making throughout the study. Review of this audit trail occurs prior to manuscript development and enhances study confirmability. 1,16 The peer reviewer offers a critique of the study methods and validation of the conclusions drawn by the author as a thorough check on researcher bias.

Triangulation also plays a role in data analysis, as the term can also be used to describe how multiple sources of data can be used to confirm or refute interpretation, assertions, themes, and study conclusions. If a theme or theory can be arrived at and validated using multiple sources of data, the result of the study has greater credibility and confirmability. 16,33,36 Should any competing or controversial theories emerge during data collection or analysis, it is vital to the credibility and trustworthiness of the study that the author disclose and explore those negative cases. Negative case analysis refers to actively seeking out and scrutinizing data that do not fit or support the researcher’s interpretation of the data. 16

The use of best practices applying to data collection and data analysis facilitates the full examination of data relative to the study purpose and research question and helps to prevent premature closure of the study. Rather than stopping at the initial identification of literal, first-level assertion statements and themes, authors must progress to interpreting how results relate to, revise, or expand the conceptual framework, or offer an improved theory or model for explaining the study phenomenon of interest. Closing the loop on data collection is critical and is achieved when thorough and valid analysis can be linked back to the conceptual framework, as addressed in the next section.

Step 4: Drawing Valid Conclusions

Lingard and Kennedy 38 succinctly state that the purpose of qualitative research is to deepen one’s understanding of specific perspectives, observations, experiences, or events evidenced through the behaviors or products of individuals and groups as they are situated in specific contexts or circumstances. Conclusions generated from study results should enhance the conceptual framework, or contribute to a new theory or model development, and are most often situated within the discussion and conclusion sections of a manuscript.

The discussion section should include interpretation of the results and recommendations for practice. Interpretations should go beyond first-level results or literal description of observed behaviors, patterns, and themes from analysis. The author’s challenge is to provide a complete and thorough examination and explanation of how specific results relate to each other, contribute to answering the research question, and achieve the primary purpose of the research endeavor. The discussion should “close the loop” by integrating study results and analysis with the original conceptual framework. The discussion section should also provide a parsimonious narrative or graphical explanation and interpretation of study results that enhances understanding of the targeted phenomena.

The conclusion section should provide an overall picture or synopsis of the study, including its important and unique contributions to the field from the perspective of both conceptual and practical significance. The conclusion should also include personal and theoretical perspectives and future directions for research. Together, the discussion and conclusion should include responses to the larger questions of the study’s contributions, such as: So what? Why do these results matter? What next?

The strength of conclusions is dependent upon the extent to which standards of rigor and best practices were demonstrated in design, data collection, data analysis, and interpretation, as described in previous sections of this article. 4,12,17,23,24 Quality and rigor expectations for drawing valid conclusions and generating new theories are reflected in the following essential features of rigor and quality, which include: “Close the loop” to clearly link research questions, study design, data collection and analysis, and interpretation of results. Reflect effective integration of the study results with the conceptual framework and explain results in ways that relate, support, elaborate, and/or challenge conclusions of prior scholarship. Descriptions of new or enhanced frameworks or models are clear and effectively grounded in the study results and conclusions. Practical or theoretical implications are effectively discussed, including guidance for future studies. Limitations and issues of reflexivity and ethics are clearly and explicitly described, including references to actions taken to address these areas. 3,4,12,14

Step 5: Reporting Research Results

Key to quality reporting of qualitative research results are clarity, organization, completeness, accuracy, and conciseness in communicating the results to the reader of the research manuscript. O’Brien and others 4 proposed a standardized framework specifically for reporting qualitative studies known as the Standards for Reporting Qualitative Research (SRQR, Table 2 ). This framework provides detailed explanations of what should be reported in each of 21 sections of a qualitative research manuscript. While the SRQR does not explicitly mention a conceptual framework, the descriptions and table footnote clarification for the introduction and problem statement reflect the essential elements and focus of a conceptual framework. Ultimately, readers of published work determine levels of credibility, trustworthiness, and the like. A manuscript reviewer, the first reader of a study report, has the responsibility and privilege of providing critique and guidance to authors regarding achievement of quality criteria, execution and reporting of standards of rigor, and the extent to which meaningful contributions to thinking and practice in the field are presented. 13,39

An Adaptation of the 21 Elements of O’Brien and Colleagues’ Standards for Reporting Qualitative Research (SRQR) 4

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Authors must avoid language heavy with connotations or adjectives that insert the researcher’s opinion into the database or manuscript. 14,40 The researcher should be as neutral and objective as possible in interpreting data and in presenting results. Thick and rich descriptions, where robust descriptive language is used to provide sufficient contextual information, enable the reader to determine credibility, transferability, dependability, and confirmability .

The process of demonstrating the credibility of research is rooted in honest and transparent reporting of how biases and other possible confounders were identified and addressed throughout study processes. Such reporting, first described within the study’s conceptual framework, should be revisited in reporting the work. Confounders may include the researcher’s training and previous experiences, personal connections to the background theory, access to the study population, and funding sources. These elements and processes are best represented in Glassick’s criteria for effective presentation and reflective critique ( Table 1 , criteria 5 and 6). Transferability is communicated, in part, through description of sampling factors such as: geographical location of the study, number and characteristics of participants, and the timeframe of data collection and analysis. 40 Such descriptions also contribute to the credibility of the results and readers’ determination of transfer to their and other contexts. To ensure dependability, the research method must be reported in detail such that the reader can determine proper research practices have been followed and that future researchers can repeat the study. 40 The confirmability of the results is influenced by reducing or at a minimum explaining any researcher influence on the result by applying and meeting standards of rigor such as member checking, triangulation, and peer review. 29,33

In qualitative studies, the researcher is often the primary instrument for data collection. Any researcher biases not adequately addressed or errors in judgement can affect the quality of data and subsequent research results. 33 Thus, due to the creative interpretative and contextually bound nature of qualitative studies, the application of standards of rigor and adherence to systematic processes well-documented in an audit trail are essential. The application of rigor and quality criteria extend beyond the researcher and are also important to effective peer review processes within a study and for scholarly dissemination. The goal of rigor in qualitative research can be described as ensuring that the research design, method, and conclusions are explicit, public, replicable, open to critique, and free of bias. 41 Rigor in the research process and results are achieved when each element of study methodology is systematic and transparent through complete, methodical, and accurate reporting. 33 Beginning the study with a well-developed conceptual framework and active use of both researcher reflexivity and rigorous peer review during study implementation can drive both study rigor and quality.

As the number of published qualitative studies in health professions educational research increases, it is important for our community of health care educators to keep in mind the unique aspects of rigor in qualitative studies presented here. Qualitative researchers should select and apply any of the above referenced study methods and research practices, as appropriate to the research question, to achieve rigor and quality. As in any research paradigm, the goal of quality and rigor in qualitative research is to minimize the risk of bias and maximize the accuracy and credibility of research results. Rigor is best achieved through thoughtful and deliberate planning, diligent and ongoing application of researcher reflexivity, and honest communication between the researcher and the audience regarding the study and its results.

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    Qualitative research is the naturalistic study of social meanings and processes, using interviews, observations, and the analysis of texts and images. In contrast to quantitative researchers, whose statistical methods enable broad generalizations about populations (for example, comparisons of the percentages of U.S. demographic groups who vote in particular ways), qualitative researchers use ...

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    EMPIRICAL. qualitative efine of EDUCATION be research able what questions to: and is shown meant quantitative and in by research section an data empirical 1.7 and methods research. empirical research in education. It covers both qualitative and quantitative approaches, and focuses on the essential elements of each.

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