fashion marketing and branding personal statement

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• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

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How to Write a Personal Statement for a Masters in Fashion Marketing

Ready to apply for a fashion Masters ?

Once you’ve perfected your CV, it’s time to write your accompanying fashion marketing personal statement.

This must demonstrate your relevant experience and express your passion for the course.

Follow our top tips below to help you create yours and boost your chances of getting accepted onto the course.

What is a personal statement?

According to graduate careers site Prospects,  a personal statement is a piece of writing  that you submit as part of your postgraduate application and is your first real chance to sell yourself to the university and demonstrate that you are a right fit for the course.

The personal statement should act as a supporting document to your CV that primarily highlights your work experience in more detail, alongside why you are interested in the course and what you are planning to do with the Masters.

At the University of Leeds, academics are looking for students to go into detail about why they are applying for their particular university, so it’s worth discussing which modules in the course content you are most excited by (read the module guide thoroughly before starting this) or if there are any  research projects underway  that you are interested in.

Why do I need to write one for a Masters in fashion?

In a highly competitive market, universities are looking for fashion students who can bring a wealth of knowledge and a unique perspective to the course to enhance everyone’s learning experience.

Therefore, the need to provide a personal statement is becoming increasingly common as a mandatory requirement at the application stage of fashion Masters courses. This helps universities ensure that the highest calibre of applicants who are realistically able to succeed at postgraduate level are accepted onto their course.

Personal statements act as a unique opportunity to introduce and sell yourself to course academics and make sure that your application stands out from the rest.

How do I write a personal statement for a Masters in fashion marketing?

Your personal statement will be included in your online application. There is no definitive structure for the personal statement to allow flexibility in how you summarise your motivations but in general it should cover these three areas:

• Your previous background in relation to the qualification
• Why you are choosing the university in particular
• What you are planning on doing with the Masters and how you will use this in the future

If you meet the standard entry requirements, you’ll need to focus your personal statement on why you want to study with the University of Leeds. On the other hand, if you do not meet the standard entry requirements (are a non-standard applicant), change the focus to show you are eligible through cross-transferable skills and demonstrate how you’ll make a difference to the course by outlining your career journey to date and justifying why you are switching to the fashion industry.

What shall I include?

When writing a fashion marketing personal statement, we’d recommend that you include:

• Your reasons for applying for the fashion Masters course.
• Which specific fields within fashion marketing and design management interests you the most.
• Your academic experience to date, including the subject areas and modules that you most enjoy.
• The most significant research project or dissertation you have undertaken, discussing the title, research methods and overall outcomes.
• Any previous experience of engaging in quantitative research alongside the research methods and statistical packages used.
• Your career plans and how the course might help you achieve them.

How long should a fashion marketing personal statement be?

Although there is typically no given word count, at a Masters degree level, your personal statement should be no less than one page in length. The course leader will be checking your writing capabilities, so it needs to be professionally written and thoroughly proofread for spelling and grammar before it is submitted.

Did you enjoy this blog? Here’s some related fashion management content that you may be interested in:

• 5 reasons to study International Fashion Marketing and Design Management
• Careers in fashion management: 5 roles to explore
• Introducing our online fashion marketing masters
• Leeds School of Design: leading the way in fashion research

Want to learn more about our online International Fashion Marketing and Design Management course?

Check out the course content and how to apply.

• Visit the MA course page
• Visit the PGCert course page

Top 10 Personal Brand Statement Examples To Follow

Updated: July 23, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

80+ Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.

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Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

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How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

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Fashion Marketing and Branding (MA)

Fashion Marketing and Branding (MA) starting September 2024 for 1 year

About this course

Develop essential career skills and industry knowledge on this master’s degree in Fashion Marketing and Branding course at the University of Southampton. You’ll gain in-depth understanding of the modern fashion world and learn from our academics’ research excellence and knowledge of the sector. You’ll be based in an art school, so you can put your skills into practice through collaborative projects with fashion design students.

This UK master’s course is ideal if you’re a business, management or marketing graduate who wants to specialise in fashion. It’s also a great opportunity if you’ve studied a creative subject and want to build your business skills. If you’re already working in the industry it could help you gain new specialisms to advance your career. 

On this MA you’ll develop knowledge of issues and trends in the modern fashion world such as: 

• globalisation 
• technological advances 
• fast fashion 
• sustainability 

Our professional links and proximity to London mean you’ll benefit from industry exposure right from the start, with guest lecturers from famous brands and study visits to London fashion events. 

Optional modules allow you to personalise your course to suit your interests or career ambitions. An individual project and report will give you the chance to demonstrate your research skills and industry insights. 

We place a strong emphasis on employability, with lectures and workshops aimed at helping you move into your chosen job role. After completing this course you’ll be in the perfect position to enter the global fashion marketing and branding industry, or follow your research interests at PhD level. 

Our graduates have gone on to careers with major high-street brands, in journalism, and in international advertising.

We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .

Our courses are regulated in England by the Office for Students (OfS).

Course lead

Your course leader is Mike Bastin. His research focuses on the cultural, social and personal influences of fashion brand consumption. Read  Mr Bastin’s staff profile  to find out more about his work.

Learn more about this subject area

Art, design and fashion

Course location.

This course is based at Winchester .

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.

Entry requirements

You'll need a 2:1 degree in a relevant subject such as:

• advertising
• architecture
• communication
• fashion design
• history of art
• public relations (PR) 
• textile design

Find the  equivalent international qualifications  for your country.

Subject areas that are not suitable are:

• broadcasting and hosting
• business English
• computer science
• engineering
• hospitality
• international economy and trade
• languages or linguistics
• performance art
• TV and film

English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:

IELTS score requirements

We accept other English language tests. Find out which English language tests we accept.

Pre-masters

If you don’t meet the English language requirements, you can achieve the level you need by completing a pre-sessional English programme before you start your course.

If you don’t meet the academic requirements, you can complete a pre-master's programme through our partnership with ONCAMPUS. Learn more about the programmes available .

Recognition of professional experience

If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning. 

Your application will be considered on individual merit and you may be asked to attend an interview. 

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email:  [email protected] Tel:  +44(0)23 8059 5000

Course structure

This is a full-time 1-year master's course.

The taught part is split into 2 semesters, and is made up of 7 modules, 1 of which you’ll choose from a range of options. 

In the last 12 weeks of the course you’ll work on your final project.

Want more detail?  See all the modules in the course.

The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes .

Year 1 modules

You must study the following modules :

Fashion Marketing and Branding 1

On this module you will acquire knowledge of key fashion marketing and branding principles and academic theories that will enable you to gain advanced understanding into fashion brand consumer behaviour and fashion marketing and branding strategies. On a ...

Fashion Marketing and Branding 2

This module addresses key theories and models in relation to strategic marketing practices for fashion brands. The module seeks to inform your thinking in relation to the challenges of leading and managing creativity in global contexts and the macro and m...

Fashion Marketing and Branding: Key Issues and Trends

On this module you will develop an advanced insight into key issues and trends facing the fashion industry and fashion consumers. Your learning will, at all times throughout this module, be led by the latest fashion industry developments and fashion consu...

Final Project (Fashion Marketing and Branding)

On this module you will draw on ALL the skills and knowledge gained throughout semesters 1 and 2. You will determine a suitably current and important fashion marketing and branding issue or trend and you will then carry out thorough, investigative researc...

Professional and Academic Skills 1

This module is one of the compulsory modules taken by all students in the creative management programmes at WSA. While the learning outcomes are the same across programmes, the content will be delivered with reference to your subject specialism and your...

Professional and Academic Skills 2

This module is one of the compulsory modules on your programme that provide you with a deeper engagement with the academic and professional skills to support the preparation of your Final Project work. The module encourages you to engage directly with ...

You must also choose from the following modules :

Creative Thinking and Problem Solving

The module been designed for the purpose of promoting and developing creative thinking and problem solving (CTPS) skills and addresses the need for individuals and teams who can ‘think outside the box’, and apply fresh thinking to practical, ‘real world’ ...

Digital Cultures

Digital Cultures is an elective module covering a broad range of topics relating to the encounter with digital environments, audiovisual content and the aesthetics and politics of media technologies in historical and contemporary contexts. This module int...

Entrepreneurship

The module enables you to recognise entrepreneurial traits and behaviours and apply elements of these to the real world. With a strong orientation towards the future, realised through forecasting in both finance and marketing, the module will provide ...

Experimental Publishing

The consideration of what publishing actual means today remains a relevant question for any creative practitioner. Over the past few years we have seen a huge rise in self-publishing, print on-demand services, tweeting and social media, from post-digital ...

Exploring the Visual Language of Display

The module provides thematic examples of the theories and practices of visual presentation and display explored through interdisciplinary and critical contexts appropriate to the MA pathways. It offers a number of critical “tools”, enhanced through refere...

Global Marketing

The module seeks to advance your knowledge on key issues of globalization and changes to marketing approaches that have taken place due to internationalisation.. The module situates the concepts and terminology of global marketing in a range of different ...

Sustainability in Business and Design

This module addresses critical perspectives in relation to sustainability and its impact in art, design and the creative industries. The module seeks to inform your thinking in relation to sustainability issues, be they environmental, social or economic, ...

Visual Culture

We live in a world that is saturated by images, from the far reaches of space to the sub-atomic level and just about everything in between. Images seem to have a special power in our lives, playing a part in the constructions of who and what we are and t...

Learning and assessment

You’ll learn through a combination of: 

• lectures 
• seminars 
• tutorials 
• independent study 
• group exercises 
• guest lectures 
• study visits 

Assessment methods will vary according to your choice of modules, but could include:

• individual and group presentations 
• essays 
• reports 
• final project 
• digital and visual assignments 

You'll complete a final project that puts  the research and analytical skills you’ve developed into practice. You might choose to look at a practical issue affecting a real organisation, including your own company, or undertake a more general academic study on a relevant topic. 

At the end of the project, you’ll write a report – including a series of recommendations – intended to demonstrate your powers of critical analysis and original thinking.  

Previous final projects have looked at: 

• celebrity endorsement 
• the influence of social media on fashion consumers 
• brand strategy across cultures 
• ethical issues in fashion

You’ll be allocated a personal supervisor for support and guidance throughout your final project. 

Academic Support

We'll assign you a personal academic tutor, and you'll have access to a senior tutor.

With this degree you’ll be in an excellent position to enter the global fashion marketing and branding industry. Potential roles include: 

• brand manager 
• marketing communications manager 
• journalist 
• forecaster 
• analyst 
• marketing consultant 
• entrepreneur 
• merchandiser 

Our graduates have gone on to a variety of careers, including merchandising at Next, fashion journalism, and working for an international advertising agency in Shanghai. 

You'll also be in an ideal position to pursue a research career at PhD level.

Careers services at Southampton

We're a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you throughout your time as a student and for up to 5 years after graduation. This support includes:

• work experience schemes
• CV/resume and interview skills workshops
• networking events
• careers fairs attended by top employers
• a wealth of volunteering opportunities
• study abroad and summer school opportunities

We have a thriving entrepreneurship culture. You'll be able to take advantage of:

• our dedicated start-up incubator,  Futureworlds
• a wide variety of  enterprise events  run throughout the year
• our partnership in the world’s number 1 business incubator,  SETsquared

Fees, costs and funding

Tuition fees.

Fees for a year's study:

• UK students pay £9,250.
• EU and international students pay £26,500.

Check fees for other versions of this course .

If you're an international student on a full-time course, we'll ask you to pay £2,000 of your tuition fees in advance, as a deposit.

Your offer letter will tell you when this should be paid and provide full terms and conditions.

Find out about exemptions, refunds and how to pay your deposit on our tuition fees for overseas students page.

What your fees pay for

Your tuition fee covers the full cost of tuition and any exams. The fee you pay will remain the same each year from when you start studying this course. This includes if you suspend and return.

Find out how to  pay your tuition fees .

Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.

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If you’re a graduate of the University of Southampton, you could be eligible for a 10% discount on your postgraduate tuition fees.

Postgraduate Master’s Loans (UK nationals only)

This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible .

• Winchester School of Art Postgraduate Global Talent Scholarship

Twenty scholarships of £5,000 each are available to international students joining our postgraduate master’s courses at the Winchester School of Art in September 2023.

Find out more about the Winchester School of Art PGT Global Talent Scholarship , including eligibility, deadlines and how to apply.

Southampton Arts and Humanities Deans Global Talent Scholarship

Ten scholarships of £10,000 each are available to international students studying for an undergraduate degree or a postgraduate master’s degree in Arts and Humanities.

Find out more about the Southampton Arts and Humanities Deans Global Talent Scholarship , including eligibility, deadlines and how to apply.

Other postgraduate funding options

A variety of additional funding options may be available to help you pay for your master’s study. Both from the University and other organisations.

Funding for EU and international students

Find out about funding you could get as an international student.

• Use the 'apply for this course' button on this page to take you to our online application form.
• Search for the course you want to apply for.
• Complete the application form and upload any supporting documents.
• Submit your application.

For further details, read our step by step guide to postgraduate taught applications .

Application deadlines

• Applicants permanently resident in China: Friday 23 August 2024, midday UK time
• Applicants permanently resident in other countries: Friday 23 August 2024, midday UK time
• Applicants permanently resident in the UK: Friday 30 August 2024, midday UK time

Application assessment fee

We’ll ask you to pay a £50 application assessment fee if you’re applying for a postgraduate taught course.

This is an extra one-off charge which is separate to your tuition fees and is payable per application. It covers the work and time it takes us to assess your application. You’ll be prompted to pay when you submit your application which won’t progress until you've paid.

If you're a current or former University of Southampton student, or if you’re applying for certain scholarships, you will not need to pay the fee. PGCE applications through GOV.UK and Master of Research (MRes) degree applications are also exempt. Find out if you’re exempt on our terms and conditions page .

Supporting information

When you apply you’ll need to submit a personal statement explaining why you want to take the course. 

You’ll need to include information about: 

• your knowledge of the subject area
• why you want to study a postgraduate qualification in this course
• how you intend to use your qualification

References are not required for this programme.

Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.

What happens after you apply

You'll be able to track your application through our online Applicant Record System.

We receive a high volume of applications for this course. This means you may not receive a response to your application for up to 12 weeks.

Unfortunately, due to number of applications we receive, we may not be able to give you specific feedback on your application if you are unsuccessful.

Equality and diversity

We treat and select everyone in line with our  Equality and Diversity Statement .

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Crafting Your Personal Branding Statement: A Path to Professional Success

Establishing a strong personal brand has become a crucial element for career success. Your personal brand is your reputation – what you're known for and the unique value you provide. The personal branding statement is at the core of your personal brand – a short, powerful phrase that encapsulates your skills, values, and professional ambitions. An effective personal branding statement can serve as your compass, guiding your career trajectory and helping you stand out.

With fiercer competition, a mediocre personal brand won't cut it anymore. You must strategically sculpt your brand and declare your promise to the world. This comprehensive guide will illuminate what a stellar personal branding statement entails and provide you with a robust framework for crafting your own. We'll explore some outstanding examples from which you can draw inspiration and break down the essential ingredients that go into making a memorable statement.

You'll also gain insight into aligning your statement with your larger personal branding strategy and leveraging it across your professional materials – from your resume to your social media profiles. Whether starting from scratch or looking to revamp your existing statement, this guide will equip you with the tools to develop a personal brand that truly captures your essence. With a compelling statement, you'll be well-positioned to achieve your wildest career dreams. The time is now to define your professional identity and value proposition . Let's get started!

Table of Contents

The Significance of Personal Branding

Defining Personal Branding

Developing a solid personal brand has become essential to stand out. Personal branding is the strategic practice of defining and projecting your professional identity to others. Just as large companies invest in branding to craft their image and connect with customers, professionals must manage their branding to get noticed and advance their careers.

Effective personal branding involves crystallising and communicating what makes you unique, valuable, and memorable. This includes spotlighting your specialised skills and expertise, clarifying your professional values and passions, and conveying your personality and work style. The goal is to craft a cohesive, compelling, and authentic personal brand that resonates with your goals and allows you to build meaningful connections in your industry.

While personal branding was once seen as relevant only for celebrities and executives at the top of their fields, it is now imperative for professionals at every stage of their careers. In today's decentralised digital landscape, you are your own media company.

Investing in personal branding can help you grab the right opportunities, get ahead of competitors, establish yourself as a thought leader, and shape your narrative. It's your key to owning your expertise and intentionally managing your career trajectory in alignment with your aspirations. With a robust personal branding strategy , you can differentiate yourself, highlight the value you bring, and begin to reap the rewards of a distinguished personal brand.

Building Trust and Credibility

A compelling personal brand has the power to instil trust, respect, and credibility that can pay dividends throughout your career. When you consistently and authentically communicate your professional identity, values, and strengths to your audience, you build a foundation of trust that leads to meaningful connections.

One of the most valuable outcomes of effective personal branding is the heightened credibility you gain in the eyes of peers, employers, and collaborators in your field. When you have a clear and consistent brand, it signals competence, expertise, and self-assuredness. People are more inclined to trust in your capabilities and judgment.

Statistics bear out the power of personal branding for establishing trust . According to a recent survey, 64% of consumers are more likely to trust a brand if they perceive it as authentic and honest. This same principle directly applies in the professional realm. The more relatable and genuine you come across through your branding, the greater trust you can build.

This trust pays off in countless ways. You become known as a thought leader whom people look to for insights and opinions. You get endorsed for exciting projects and opportunities. You build a professional network founded on meaningful relationships. You can propel your career forward with trust and credibility and become influential. A compelling personal brand is the key to unlocking these myriads of opportunities.

Competitive Advantage

With an average of 250 resumes submitted for most corporate roles, you need a unique edge to stand out from the hordes of applicants. This is where a stellar personal branding statement can serve as your secret weapon.

While your resume checks the box on skills and experience, your personal branding statement communicates the intangible assets that make you the ideal candidate. It crystallises your promise of value in a concise, memorable way. This branding statement becomes your professional tagline – a compelling summary of your strengths, achievements, and the distinct perspective you bring.

An effective statement doesn't just rehash your resume; it captures your essence, ambitions, and motivations. It's a positioning tool that differentiates you from all the other qualified applicants. In the crowded job market, competitive candidates are a dime a dozen, but remarkable personal brands are rare and coveted. When you leverage the power of a unique personal branding statement, you gain the attention and interest of recruiters.

With just one sentence, you can move from blending into the crowd to being at the top of the interview list. While others rely on credentials alone, you'll have a personal brand that showcases your value and gives you an undeniable edge. The time is now to harness your distinct x-factor and craft a personal branding statement that propels your career search. Your competitive advantage is already within you; your statement will convey it.

Crafting Your Personal Branding Statement

Self-Discovery

Crafting an effective personal branding statement begins with self-discovery. You need to deeply understand yourself, your values, your passions, and your unique strengths.

Start by conducting a thorough self-assessment. Reflect on your career journey, achievements, and the moments you felt most in your element. These reflective exercises will help you uncover your core values and what drives you.

Identify your unique selling points (USPs). These qualities and skills make you stand out from the crowd. Whether it's your exceptional problem-solving abilities, innovative thinking, or unwavering commitment to excellence, pinpoint what sets you apart.

Clarity and Conciseness

A personal branding statement should be concise yet impactful. It should convey your essence without overwhelming your audience with information. Clarity is paramount in ensuring your message is understood and remembered.

Consider this: the average attention span of an adult is around 8 seconds. In this short window, your statement should captivate the reader or listener and make them want to learn more about you.

A well-crafted personal branding statement is typically a brief, one to two-sentence declaration of your professional identity. It should answer the fundamental question: “Who are you, and what can you offer?” To maintain clarity, avoid jargon and complex language that might confuse your audience.

Authenticity

Authenticity is the cornerstone of an effective personal branding statement. It's about being genuine to yourself while crafting a professional image.

Your personal brand should reflect your fundamental values and passions. If your branding statement doesn't align with who you are, it will be inauthentic, harming your credibility.

Research shows that 86% of consumers value authenticity when choosing brands to support. The same principle applies to personal brands in the professional context. People are more likely to connect with and trust authentic individuals.

Language and Tone

Choosing the correct language and tone for your personal branding statement is crucial. It should resonate with your target audience and convey the right message for your industry and goals.

Consider the industry you're in and the audience you want to reach. Are you in a creative field where a more informal tone is acceptable, or is your industry more formal and traditional? Tailor your language and style accordingly.

For instance, if you're in the tech industry, your language may lean towards being concise and technical. At the same time, a personal branding statement in the arts may allow for more creativity and expressive language.

Leveraging Your Personal Branding Statement

Online presence.

Your personal branding statement should extend across your online presence. Your LinkedIn profile, personal website, and other professional platforms should prominently feature your statement.

Consistency is key here. Ensure that your branding statement aligns with the content and messaging on your online profiles. This consistency reinforces your brand and helps people remember it.

Remember, your online presence is often your first impression on potential employers, clients, or collaborators. Make it count.

Networking and Elevator Pitch

Your personal branding statement also plays a crucial role in networking. When you meet new people in a professional context, your elevator pitch should echo the essence of your statement.

An elevator pitch is a brief introduction summarising who you are, what you do, and why you're valuable in the time it takes for an elevator ride. It's a helpful tool for making a memorable impression in networking situations.

Your personal branding statement is the foundation for your elevator pitch, ensuring that your introduction aligns with your brand.

Job Search and Interviews

Your personal branding statement can be a game-changer during job searches and interviews. It provides a concise yet comprehensive snapshot of your professional identity, making it easier for potential employers to understand what you bring.

When crafting your resume and cover letter , ensure your personal branding statement is featured prominently. Use it as the guiding principle for the content you include.

In interviews, refer to your branding statement to reinforce your key strengths and values. It can serve as a compass for answering questions about your career goals and what makes you an ideal candidate.

Success Stories and Case Studies

Real-life examples.

To illustrate the power of personal branding statements, let's explore a few real-life success stories.

Example 1: Sarah's Journey in Marketing

As a marketing professional, Sarah crafted a personal branding statement highlighting her passion for storytelling and her ability to create memorable brand experiences. She consistently shared social media content showcasing her marketing expertise and commitment to authenticity. This branding strategy significantly increased her professional network and landed her a dream job at a prominent marketing agency .

Example 2: John's Tech Expertise

An IT specialist, John used his personal branding statement to emphasise his problem-solving skills and dedication to staying updated with the latest tech trends. He incorporated this statement into his LinkedIn profile and regularly shared insightful tech articles. This consistent online presence caught the attention of recruiters, leading to multiple job offers in the tech industry.

Frequently Asked Questions (FAQs)

What is the ideal length for a personal branding statement.

A personal branding statement should be concise, typically one to two sentences. It should capture your essence and value succinctly.

Can my personal branding statement evolve?

Your personal branding statement can evolve as your career and goals change. It's essential to keep it updated to reflect your current professional identity.

Is personal branding limited to specific professions?

No, personal branding is relevant across various professions and industries. It's a valuable tool for anyone looking to stand out professionally.

How can I measure the impact of my personal branding statement?

You can measure the impact of your personal branding statement through metrics like increased networking opportunities, job offers, or engagement on your online profiles.

Should I seek professional help crafting my personal branding statement?

Whether you craft your personal branding statement independently or seek professional assistance depends on your comfort level and needs. Some individuals benefit from the expertise of branding professionals, while others successfully create their statements themselves.

A compelling personal branding statement is far more than just a string of words—it is a pivotal tool that can profoundly impact your professional trajectory. When thoughtfully crafted and leveraged, your statement unleashes many career-boosting benefits .

You now understand that a stand-out personal branding statement is vital to thrive in today's competitive landscape. You recognise the need for rigorous self-examination and refinement to develop a statement that authentically reflects your essence. Most importantly, you have realised that your statement is not an empty tagline but a powerful instrument to achieve your most significant career aspirations.

The value of your personal branding statement is only fully realised through consistent, multifaceted application. Integrate it prominently on your resume, website, and LinkedIn profile. Use it to introduce yourself and make memorable first impressions. Let it guide your networking conversations, media appearances and everyday interactions. Become the embodiment of your statement.

Approached holistically in this manner, your personal branding statement will open up new opportunities. It builds immense trust and credibility. It gets you noticed by the right people. It ascends you to thought leader status. It makes you magnetic to those who can propel your goals. Now is the time to begin harnessing your statement's immense power. Craft it with care, leverage it with consistency, and prepare to reach exhilarating new heights in your career. Your personal branding statement is ready to launch you into your greatest professional ambitions—infinite possibilities.

Stuart Crawford

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Fashion Marketing and Branding BA (Hons)

• Level(s) of Study: Undergraduate
• Typical Clearing offer: 72 UCAS tariff points
• UCAS Code(s): WN25
• Start Date(s): September 2024
• Duration: 3 / 4* years (*see below)
• Study Mode(s): Full-time / Sandwich
• Campus: City Campus

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Introduction:

Fashion marketing and branding is fast-paced and continually evolving. At the heart of this course is the understanding that creativity is an essential part of business and brand success.

Strategic business minds and fashion marketers have always been central to elevating iconic labels to the enduringly desirable brands they are today. In a sector where consumer habits can change overnight, clever marketing and distinct branding are vital.

This course is designed by and for creative marketeers, business innovators and fashion lifestyle enthusiasts. It’s about reconstructing the iconic, championing sustainable practice, and bringing fresh initiative to the forefront of fashion branding and marketing. Become an agile, creative and strategic visionary thinker; stand out in a complex global business environment; and prepare for a lucrative career in an industry like no other – where strategy meets style.

What you’ll study

BA Fashion Marketing and Branding at NTU is for strategic thinkers: you’ll use market analysis and business acumen to develop and prepare briefs for creative agencies. You’ll study modules which delve into the theories behind fashion marketing, branding, self-identity and cultural influences, and apply this knowledge to live project briefs set by some of the industry’s biggest labels.

Sustainability is a hot topic in fashion, and it’s our responsibility to protect the environment in order to ensure the longevity of the industry. That’s why sustainable practice is built into every element of BA Fashion Marketing and Branding at NTU.

You’ll:

• tackle live briefs from brands such as Gymshark, Lacoste, Adidas, Next, FaceGym, Clarks, Craghoppers, Aspinal of London and Sunspel
• become proficient in using immersive technology and Adobe Creative Suite to communicate your ideas
• unpack key theories and challenge contemporary issues within fashion
• attend guest lectures from industry experts, including company CEOs, marketing directors and authors
• gain crucial work-like experience in your second year, and have the choice to get an additional Certificate or Diploma in Professional Practice during an optional placement year
• collaborate with students from other disciplines like fashion design in Year Two to develop a brand launch pack for a new business, identifying key strategic areas including values, competitors, appropriate channels and branding
• tailor your degree with optional modules covering the breadth of fashion marketing and branding – from merchandising and live event production, to clothing longevity and creative coding
• showcase your learning in final year with an individual research project which expresses your style, incapsulates your skills, and aligns with your career aspirations.

There is an opportunity for students to undertake a placement year, and transfer to the Sandwich route, please see further details in the ‘Year Three’ section below.

Here’s a full breakdown of the modules you’ll be studying.

Visual and Cultural Influences

(20 credit points, first half of the year)

Learn about fashion and the trends in our society that influence what, where and how products are marketed and how consumers respond. You will study the significance of fashion and how it has evolved as a system of communication. You’ll look at how interconnected media, such as music, film and photography, as well as wider political, social and cultural factors inform important conversations around current challenges such as sustainability and consumption for brands. You will also develop your understanding of visual communication, building your skills in a range of tools and practices.

Principles of Fashion Marketing and Branding

(80 credit points, full year)

This module introduces you to the principles and theories that underpin the global fashion and lifestyle industry. You will begin to explore the psychological and personal motivations of consumer behaviour, and develop market research skills such as data analytics to explore how brands inform and construct key fundamentals such as brand identity, positioning and value.

Visual and Self Identity

(20 credit points, second half of the year)

You will explore how sub-cultures are represented visually to understand how one signifies an identity from the myriad of influences that exist in the contemporary world. This will inform your own research as you consider the importance of identification from a variety of standpoints. Working collaboratively you will look at the ways we identify ourselves with tribes from an ideological standpoint, in relation to the medium of publications.

Marketing Strategy and Insight

(40 credit points, first half of the year)

This module will simulate industry practice and explore how marketing strategy, which lies at the heart of all key business decisions is translated into actionable insight. Working with brands via a team and individual project you will demonstrate strategic decision-making by understanding competitor analysis, integrated marketing strategies, project and marketing planning and situational analysis to develop creative business solutions.

Brand Environments

(40 credit points, second half of the year)

Option 1:  Brand Development and Promotion gives you the opportunity to work in collaboration with another course from NTU to launch and craft a new brand which fuses differing disciplines together.

Option 2:  Placement in Professional Practice is a work placement option giving you the chance to apply theory to real-life business situations and evidenced solutions while gaining first-hand experience of the roles and responsibilities within the fashion and lifestyle industry.

CoLab: Research, Exploration and Risk-taking

Through active participation with team-based problem solving, you will work together in mixed teams on a project where you will use your creative ideas to generate solutions to the challenge or brief. Your project will allow you to explore how creativity can make an impact in society, as you choose a theme of sustainability, social justice, enterprise and innovation or community. This collaborative learning experience will expose you to a range of new processes and approaches that will develop your creative thinking.

Optional module

You will also choose one 20-credit module from:

• Buying, Merchandising and Product Fundamentals
• Digital Marketing and Communication
• Emerging Textile Technologies
• Exploring Creative Coding
• Made to Last: Clothing Longevity for Circularity
• Creative Live Event Production
• Web3 & Creative Autonomy
• Beauty Industry: Innovation to Impact

Optional Placement Year (Sandwich)*

We have an option for all of our students to undertake a placement year (Sandwich) and allow you to decide whether this is right for you once you have completed years 1 and 2 of your course. This time spent working in industry provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. If you are successful in securing a placement you will have the chance to gain an additional Certificate or Diploma in Professional Practice, dependent on duration.

The additional placement year incurs a fee.  For international students considering the transfer to the 4-yr SW route it’s important to seek advice from the International Student Support team and the Home Office regarding any potential visa implications and costs. For UK students, advice should also be sought regarding SLC eligibility, if applicable.

* If you choose to take the sandwich route option, you will still need to apply for this course with the full-time UCAS code: WN25

Strategic and Creative Solutions

(100 credit points, full year)

This three-part module will see you challenged on your understanding of trends, research, debates and popular opinions as you identify significant trends or shifts in behaviour and their likely future consequences upon the fashion and lifestyle industry. You will then develop your individual research project, which will inform a full body of work in the form of either a focused research paper, a business plan presenting an innovative concept, or the realisation of the concept into functioning prototypes or mock ups.

(20 credit points, full year)

Personal and professional development and reflection is embedded through the course. This module combines all your learnings and focuses on developing a career strategy that will take you from graduation into industry or further study. With a focus on understanding the contemporary fashion marketing landscape and transferrable skills, you will consider your own strengths and where your aspirations lie, showcasing your own unique selling points through a digital space.

Don’t just take our word for it, hear from our students themselves

Student profiles, mina berntsen.

The reason why I would recommend my course to others is because it has the perfect balance between individual and group work. We also get to work with great brands, which is very important for the industry that we’re going into.

George Shapland

FMB has encouraged me to commercialise my creative and out-the-box thinking.

Chloe Subitte

I really enjoy the creativity the course gives you, along with the marketing and branding knowledge.

Hasina Hoque

Fashion Marketing and Branding covers a wide range of topics so you get a good insight into what is available within the fashion industry.

Sarah South

The course gives you an in-depth understanding of marketing and the fashion industry. It encourages you to think about fashion alongside other industries and the cultural influence of fashion.

Natasha Watt

Gaining these placements has given me invaluable experience to put on my CV. I learnt that in the fashion industry, experience is vital! Having high grades but no experience compared to a lower grade with experience is more attractive to employers.

Emily Hutchin

Having the opportunity to visit New York on a study trip was definitely one of the highlights of my first year at NTU!

Sophie Marrow

I couldn’t see myself studying anything else other than Fashion Marketing and Branding with the best of both worlds with creative and strategic thinking.

Student Work

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