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Strategy Case Studies

Case Studies in Strategic Management

How Executive Input Enables Students’ Development

• © 2019
• Gunther Friedl 0 ,
• Andreas Biagosch 1

TUM School of Management, Technical University of Munich, Munich, Germany

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• Merges theoretical knowledge, strategic thinking and specific analysis with practical business decisions
• Presents a new approach to case studies applied at the TUM School of Management
• Includes two case studies that won the international case writing competition at EFMD

Part of the book series: Management for Professionals (MANAGPROF)

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Case Studies

Case Studies on Strategic Interventions

• Case Method
• Executive Education
• Business School
• Commerzbank AG

Table of contents (4 chapters)

Front matter, case: the renewed case seminar.

• Andreas Biagosch

Supporting Companies and Participating Managers in Case Study Presentations

Case: unu gmbh: sharing is caring—a suitable business model for e-scooter in germany.

• Franziska Beck, Michael Krauß, Frieder Weidenbach

Case: UBS—Acquisition of Commerzbank AG as a Possible Growth Strategy

• Fahrudin Abazi, Philipp Deisler, Michael Eisenlauer

Back Matter

Editors and affiliations.

Gunther Friedl, Andreas Biagosch

About the editors

Andreas Biagosch worked for McKinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich.

Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.

Bibliographic Information

Book Title : Case Studies in Strategic Management

Book Subtitle : How Executive Input Enables Students’ Development

Editors : Gunther Friedl, Andreas Biagosch

Series Title : Management for Professionals

DOI : https://doi.org/10.1007/978-3-319-95555-1

Publisher : Springer Cham

eBook Packages : Business and Management , Business and Management (R0)

Copyright Information : Springer International Publishing AG, part of Springer Nature 2019

Hardcover ISBN : 978-3-319-95554-4 Published: 22 September 2018

Softcover ISBN : 978-3-030-07057-1 Published: 08 February 2019

eBook ISBN : 978-3-319-95555-1 Published: 08 September 2018

Series ISSN : 2192-8096

Series E-ISSN : 2192-810X

Edition Number : 1

Number of Pages : XX, 91

Number of Illustrations : 21 b/w illustrations, 45 illustrations in colour

Topics : Accounting/Auditing , Management Education , Innovation/Technology Management , Start-Ups/Venture Capital , Financial Accounting

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Summary .   

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Case study: Firm supports employees with cutting-edge health plan design

ISG takes a different approach to architecture and engineering — and their health benefits.

Building healthier workplaces together

Video transcript.

Alec: [00:01:23]: We're an architecture, engineering, planning and environmental firm.

Alec: [00:03:21]: We exist to make a difference. We want to make a difference in the lives of our employee owners, the communities in which we serve, as well as our clients. (music lift/aerial of ISG building)

Animate in - Banner Graphic

Organization: ISG

Industry: Architecture & Engineering

Established: 1973

Number of employees: 500

Alec: [00:16:44] We want to make sure that we are providing that best health benefit that we can for all of our employee owners.

Alec: [00:20:54] We switched to UnitedHealthcare a few years ago. The process was fantastic. I didn't realize what we were missing.

Alec: [00:22:59] Through our relationship … with UnitedHealthCare, they came forward with a new option for us. It was called Surest. And it was something that was innovative, something that really, gave us a new option.

Alec: [00:32:10] We want to provide that best experience, but also make a difference. Right. We are making a difference in our employee owners’ lives. 

Alec: [00:34:25] Here at ISG…we are a very collaborative group.  

Alec: [00:34:25] Here at ISG…we are constantly trying to try to find the best solutions for our team.

Aubrey: [00:49:04] As the employee experience manager, I want it to be as simple as it can be for the employees and really have it be, easy to access.

Aubrey: [00:55:36] Surest is a great fit for us... we are a younger demographic. I think we're very open to having some change and …having it on an app, being really easy and…knowing your costs upfront is just what our employees were looking for.

Aubrey: [00:56:12] Our employees are unique, creative and bringing on Surest. ..It's a unique and creative way of handling your health benefits.

Alec: I’m extremely proud of the benefits that ISG is able to offer. 

Ryan: [01:17:52] I'm a type 1 diabetic, been a type 1 diabetic for coming up on 20 years. 

Ryan: [01:19:49] It's really important from an overall health perspective that I have good access to health care. 

Ryan: [01:28:44] Surest plan really helped me identify a provider that's available that specializes in type 1 diabetes and is available to answer the questions or for me to really dial in on the program that I need to be on to take care of my type 1 diabetes.

Ryan: [01:34:19] I'm really thankful for ISG in in being able to think different in health care. … we exist to make a difference but we exist to make a difference with all the employee owners. ISG investing in our team, trying new things so we can always be the best version of ourselves is how we can help better serve our clients and truly exist to make a difference.

Innovation is the foundation on which I&S Group (ISG), an architecture and engineering firm, is built. As an employee-owned company, ISG is driven to turn big ideas into reality for the clients it serves by using forward-thinking methodologies and technology.

“At ISG, we exist to make a difference. We want to make a difference in the lives of our employee owners, the communities in which we serve, as well as our clients,” says Alec Pfeffer, chief financial officer for ISG.

Understanding that delivering on this mission requires employees to be the healthiest and most productive versions of themselves, ISG aims to think differently about the health benefits it offers to ensure they are meeting the needs of its 500+ employees. And that’s what led them to add a new copay-only health plan option.

“As we continued to build our relationship with UnitedHealthcare, they came forward with the new option for us,” says Pfeffer. “It was called Surest®. And it was something innovative that really gave us a new option.”

Offering a new plan built for cost clarity and a simpler digital experience

After years of offering a high deductible health plan, ISG was looking to add a health plan option that would give employees a new way to access health care.

“Surest is a great fit for us,” says Aubrey Lantz, employee experience manager for ISG. “We are a younger demographic. I think we’re very open to having some change and using an app … knowing your costs upfront is just what our employees were looking for.”

Offering no coinsurance or deductibles and a mobile app that allows employees to search for and compare care options, ISG felt confident that this health plan would appeal to its younger workforce.

“Here at ISG, we are 100% employee-owned,” explains Pfeffer. “Everyone feels the weight of that ownership and understands we have a duty to look out for one another, which includes providing the best health benefits package we can.”

Engineering a communication plan to drive enrollment

It’s one thing to offer employees a new and different type of health plan — it’s another to get them to understand, enroll and engage with it, especially as people are naturally averse to change.

84% of UnitedHealthcare member interactions occurred digitally 1

“We tried to be really forward-thinking when introducing this new health plan design,” Pfeffer says. “We wanted to build momentum into the communications plan and make sure that people were excited about it.”

Leveraging materials and support provided by its UnitedHealthcare team, ISG was able to successfully educate its employees about this new plan option, answer questions and help make the transition as seamless as possible for those who decided to make the switch, resulting in a 30% enrollment rate within its first year of offering Surest. 2

“Our rollout campaign included 3 separate email blasts ahead of open enrollment, using a demo to break down the plan and how it works,” explains Lantz. “We also created a podcast-style virtual event, which included a Q&A. Through it all, UnitedHealthcare was right there with us.”

Working to make it easier for employees to access care

Ryan Welke, senior project manager at ISG, was among the first to enroll in Surest. As a type 1 diabetic, Welke understands how much his health benefits matter to effectively manage his condition.

“The health benefits that my employer provides are really important as a type 1 diabetic. So, when looking at specific employers and their benefits, sometimes my wages took a back seat,” explains Welke.

With Surest, Welke hasn’t had to make that trade-off. When ISG introduced Surest, Welke’s initial reaction was that “it seemed too good to be true.” He goes on to explain, “the Surest plan really helped me identify a provider that specializes in type 1 diabetes and is available to answer questions, to really dial in on the program that I need to be on.”

“I’m really thankful for ISG in being able to think differently about health care,” says Welke. “ISG investing in our team and trying new things so we can always be the best version of ourselves is how we can help better serve our clients and truly exist to make a difference.”

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Planning challenges and opportunities in the conservation of national trails: the case of the israel national trail.

1. Introduction

2. literature review, 2.1. spatial planning and sustainable development of trails, 2.2. national hiking trails, 2.3. israel national trail, 3. research methods, 4.1. threats to the national trail system, 4.1.1. diverting the path from its narrative, 4.1.2. shortening the length of the trail and impairing its continuity, 4.1.3. maintaining the quality of the user experience, accommodating travelers’ needs, providing a seamless trail experience, the level of interest provided by the trail, degree of accessibility, 4.2. opportunities, 4.2.1. creating an ecological corridor, 4.2.2. economic development, 4.2.3. social and community enhancement, 5. findings, 6. discussion and implications.

• Strengthening Regulatory Frameworks: Establish comprehensive planning guidelines aligned with the national trail’s essential criteria, and integrate the trail into national GIS layers to enhance protection and prevent arbitrary modifications. Implementing these guidelines will improve planning efficiency, prevent delays, and reduce both monetary and non-pecuniary damages, ultimately ensuring the efficient use of resources.
• Adopting a Comprehensive Planning Approach: Balance development needs with the trail’s ecological, economic, and social roles through a comprehensive planning approach.
• Enhancing Public Engagement: Ensure transparent and inclusive public discourse in planning decisions to preserve the trail’s continuity and national significance.
• Encouraging Future Research: Conduct further research on national trail, including regulations, and allocation of rights and responsibilities, drawing on global experiences to develop effective planning strategies.

7. Conclusions

Author contributions, data availability statement, conflicts of interest.

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Share and Cite

Ravinsky Raichel, N.; Yahel, H. Planning Challenges and Opportunities in the Conservation of National Trails: The Case of the Israel National Trail. Land 2024 , 13 , 1449. https://doi.org/10.3390/land13091449

Ravinsky Raichel N, Yahel H. Planning Challenges and Opportunities in the Conservation of National Trails: The Case of the Israel National Trail. Land . 2024; 13(9):1449. https://doi.org/10.3390/land13091449

Ravinsky Raichel, Noa, and Havatzelet Yahel. 2024. "Planning Challenges and Opportunities in the Conservation of National Trails: The Case of the Israel National Trail" Land 13, no. 9: 1449. https://doi.org/10.3390/land13091449

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