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The Real Estate Listing Presentation: A How-To Guide

A how-to guide to a real estate listing presentation.

The real estate listing presentation… The secret weapon of any successful listing agent. 

It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing isn’t just a single home or a transaction – it’s a chunk of the market that you control and can leverage for more – and a realtor listing presentation is THE way to get them.

We’ve helped scale the businesses of tens of thousands of real estate agents.

When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!

In this blog, I’ll walk you through exactly what a listing presentation is, what goes into it, and how you can make yours stand out from the competition to convince sellers to work with you and even attract new business. 

Let’s start with what a realtor listing presentation consists of…

What is a realtor listing presentation?

A realtor listing presentation is a formal meeting or presentation that a real estate agent conducts with a potential seller who is interested in listing their property for sale. The purpose of the listing presentation is to showcase the agent’s qualifications, expertise, marketing strategies, and the services they provide to help sell the property.

That’s the very direct definition of it. Put another way, it’s your shot to answer two questions: “Why should I sell my house right now and why are you, above anyone else, the person to do it?” 

Or, to put it another way… “How will you make me more money, achieve my goals, and make me feel safe and cared for in the process?” 

The Elements of an Effective Listing Presentation

During the real estate listing presentation, you’ll typically discuss:

• Background and Qualifications: Introduce yourself and provide information about your experience, credentials, and track record in the real estate industry.
• Market Analysis: Present a comparative market analysis (CMA) to help the seller understand the current market conditions, recent sales of similar properties in the area, and the appropriate pricing strategy for their home.
• Marketing Plan: Outline your marketing plan for the property, which may include strategies such as professional photography, virtual tours, open houses, online listings, social media promotion, and print advertising.
• Services Offered: What makes you worth the full commission? Set yourself apart by covering not only the basic services but some unique ones at well. You’ll of course mention staging advice, scheduling showings, negotiating offers, and managing paperwork.
• Agency Agreement: If you convince’em, sign’em! The listing presentation is the place to get that contract signed or at least let them know it needs to be signed before moving forward.

Preparing for the Listing Presentation

Every listing presentation is going to be slightly different, but the core elements will be the same. Your goal is to give this as often and effectively as possible, and that means coming into it prepared. 

At a certain point, you might want to have a team that takes care of every other element of your business so that you can do nothing other than go on listing appointments – because that’s where the money is. So take this preparation seriously.

Research the client

Notice how I’m not calling them a “lead” or a “prospective client” here? Go in with the idea that they are already your client – because you’re going to learn a lot about them before you even get the contract signed. 

First, send out a questionnaire or seller needs analysis asking them all the relevant questions you need to know (more on this below).

Next, dive into research. Start with Facebook, Instagram, and LinkedIn to learn about their preferences, the industry they work in, and previous business history. 

Your objective is to identify their specific needs. See what you can learn to customize your approach to the client.

Now… If you can… try to identify this seller’s DiSC profile . It’ll set you up for success moving forward.

Conduct a needs analysis with potential sellers

Wanna know how to know what a client wants and needs? Start by asking them. All it takes is a simple needs analysis. 

As we’ve already covered, your job in the preparation phase is to discern the motivation so you can tailor the presentation to the seller’s specific needs. 

Are they looking to:

• Sell the house as fast as possible
• Move out by a certain time
• Get more money for some urgent need
• Get more than the home might be worth
• Upgrade or downsize 

On this note, our coaching clients have access to 70+ case studies from top agents, complete with toolkits that include extremely effective needs analysis questionnaires for you to rip off and duplicate.

Gather market statistics and data

Let’s jump back to the topic of DiSC profiles… Some sellers are more motivated by social connections and the trust they build with an agent. Others are motivated by hard data and understanding the numbers. 

It doesn’t matter which one it is – thorough market research is the way to both. It will establish you as the expert who is willing to put in the time to gather this information and then explain it in a way they can understand. 

Where do you get your market data from? Are you combing the MLS? Do you subscribe to Keeping Current Matters or some other real estate trends source? Figure it out and be sure you can show that your information is objective and verifiable.

You’ll want to go armed with:

• A thorough knowledge of the property details
• National and local market statistics
• Comparable sales
• Local rules and regulations (working this in will really establish credibility)

Most importantly, be able to synthesize this information, letting them know that you can both elaborate on any point or break down what is most important for their needs. All of this info will be used in your pricing strategy and help them achieve their goals.

Create a compelling presentation template

If you know me, I’m all about using technology to maximize efficiency and impact, but there is A LOT to be said for the old-school route of physical presentation materials. Either way, you decide to go, be sure you have a real estate listing presentation template to work off of and customize. 

One of my clients, Carolyn Young , is one of those team leaders who has cleared herself up to focus almost solely on going listing appointments (going on almost 200 appointments a year) – and that’s because she’s created a listing presentation that is 95% effective in closing the deal. And the centerpiece of her appointment is a set of 200 beautiful, laminated slides that she spreads out across the table to show just how thorough she is. It blows people away.

On the other hand, a digital approach will give you a much more customizable template. Some of my clients are absolutely killing it with HighNote , which will offer you pre-built templates to upload your material into. You can include professionally edited explainer videos to send to the client before the actual appointment and then open into the full presentation once you’re together.

Just be sure that your presentation is comprehensive and includes all the necessary elements mentioned above, including past sales performance, market data, your marketing plan, and why they should sign an agreement.

The Listing Appointment

Now that you’re all prepared, let’s move on to conducting the appointment itself.

Setting up an effective listing appointment

Where is the best place to conduct a listing appointment? Ideally, it’s in the home you’ll actually be working to sell. Be sure to mention that when setting the appointment, but if it doesn’t work for any reason, don’t wait to set that appointment. Do it in a coffee shop or your office or wherever, because an appointment done anywhere is better than no appointment at all. 

No matter where it is, you MUST do a technology and tools check before showing up. If you need anything, be sure you have it:

• Charged laptop
• Presentation slides
• Agency agreement
• Scripts (memorized)

This is where a listing appointment checklist can come in handy. If you need more help with this, you can download this free offer full of listing presentation scripts and strategies . 

Build rapport and establish trust

There’s a very specific reason to practice your listing presentation over and over until you can do it effortlessly, and it’s not so that you get it perfect… Actually, it’s so that you can relax and be calm and receptive to what the seller has to say. 

You’re more than just someone who is going to do this one job for them and be gone; this is an audition to be a part of their lives, and that means you have to be confident, friendly, and likable. Let them know that you’ll be there for them in anything they need in a genuine way before diving into your past client success stories. 

When you’re showing your real estate photos, before and after videos, or CMA findings, it’s about establishing trust and providing value, and your expertise and credentials are a part of that but not the only factor.

Your Listing Presentation Will Make or Break Your Business

I cannot stress how important your real estate listing presentation is. It’s the crux of your business and the key to your financial success. 

Hopefully, these tips have been helpful ways to help you master your listing presentation but if you’re really serious about creating a listing presentation that blows people away and establishes your dominance in your market, the place to get it is Roadmap. 

I’ll be breaking down the best and most advanced listing presentation strategies working today – and best of all, I’ll be doing it in an area near you. So find a location and sign up soon.

But until then, start putting the pieces in place.

Take It Up a Notch. Explore Our Real Estate Agent Tools, Resources, and Case Studies!

At Tom Ferry, our team has decades of experience helping realtors grow their businesses. Discover invaluable insights, customized strategies, and expert guidance to supercharge your lead generation, marketing, and more!

About the author

As founder and CEO of Ferry International, the real estate industry’s leading coaching and training company, Tom’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, his popular YouTube channel delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches. Tom has more than 35,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.

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Create Compelling Listing Presentations With Tools from RPR

Every REALTOR® wants to be more successful, that’s a given. More listings lead to more trips to the closing table. But how do you get there? How can you “wow” your clients and close more deals? By using RPR to create killer listing presentations .

Your listing presentation is one of the most important pieces of communication you can share with potential clients. It’s your resume, a capabilities brochure and a first impression all rolled into one.

As a REALTOR®, RPR gives you access to create data-packed, top-of-the-line, professional-looking listing presentations. Using the tools and reports within RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge.

Here’s some information to get you started…

RPR is Your Ticket to Building a Better Listing Presentation

The first thing you’ll want to do is have a discussion with your potential client. During this first step, make sure you do plenty of listening. Ask leading questions that get them talking about why they are selling (or buying.) Find out all you can about their priorities and goals.

Doing this type of homework will help you tailor the presentation around their needs. For sellers, the most important part of working with a REALTOR® is the agent’s ability and experience in pricing the home. This is where you and RPR come together to form an unstoppable team.

The Realtor Valuation Model®

RPR conducted a survey in late 2018, the 2018 REALTOR ® State of the Listing Presentation . The report includes findings from a survey of more than 450 REALTORS ® and highlights trends on what sellers want from a listing presentation.

The survey revealed many helpful findings, but it really shed light on the fact that home valuations are one of the the most crucial parts of a listing presentation for both REALTORS ® and sellers. Eight out of ten respondents agreed it is extremely important to provide an accurate valuation to a seller in the listing presentation. More than 40 percent of sellers request a valuation ahead of the listing presentation. Half of REALTORS ® include a valuation in their pre-listing package, and nearly 80 percent always provide one during the listing presentation.

Given the importance sellers put on valuations, lets now discuss how RPR’s pricing tools can help. RPR’s Realtor Valuation Model ® (RVM ® ) sets the standard for automated real estate valuation models. The RVM ® goes beyond the traditional AVM by incorporating listing and sales data from the MLS into the equation.

The RVM ® is also accompanied by a Confidence Score —a value between zero and five stars that indicates the level to which each of the multiple models agrees with other estimated values for a given property. High confidence scores indicate that other models yield similar estimates for the property. Watch this short video see how the RVM ® can work to your advantage.

Now that you know how to track down the automated valuation, let’s move on to creating your Comp Analysis .

Comp Analysis

RPR’s CMA is used to determine a price or price range for a property that is both quantitative—based on comps and market information, as well as qualitative—reflecting your knowledge of the property, neighborhood and market.

RPR’s wizard walks you through five simple steps to generate a comparative analysis. You’ll confirm the home’s facts, search for and adjust comps, and land on your own list price by reviewing the analysis.

Refine Value

If your seller has home upgrades, consider RPR’s Refine Value tool to determine the value of a home based on property characteristics, improvements made and market conditions. For example, show clients what a $40,000 remodeled kitchen from 2015 is worth today. You can also show them what spending $7,500 on a bathroom remodel will return in list price. Perhaps they have the largest lot on the block, more privacy, no neighbors to one side, or other favorable property details.

Use the simple sliding scales to refine the home’s value based on your assessment of local market conditions, the interior and exterior of the home’s condition, lot size, view and privacy.

Add Your Own Custom Pages

In addition to all the pricing, valuation, and market information you can provide to clients, you’ll also have to ability to customize your listing presentation with your professional background, style of work, and accomplishments. It’s easy to add PDFs that include:

• Your bio:  share information that demonstrates your capabilities and makes you seem personable. Past sales activity, awards, credentials, community involvement, volunteer projects and information on your experience are a good place to start.
• Client testimonials and/or case studies:  capture testimonials and success stories from former clients and include those along with any other details that verify your work ethic.
• Service levels:  what types of services do you offer that will exceed seller expectations?
• Marketing plan:  create a plan for the client in a timetable format to show the exact measures you will take and when.

Seller’s Report

Now bring it all together with the RPR Seller’s Report. This custom report can be created quickly, and includes a photo of the property, plus your photo and contact information. Inside, you’ll find details on the subject property, local market conditions, side-by-side property comparisons, mortgage and distressed information, tax assessment history, and more.

Here’s a  guide  to learning all the details about a RPR Seller’s Report.

The Wrap Up

To create a truly compelling listing presentation, you must stand out from all the other agents, provide relevant data and prove your local market expertise. You must convince the owners that you’re the best REALTOR ® to help them realize their home selling goals.

By tapping into RPR as your listing presentation guide, you can do all that and more. Visit narrpr.com or download the RPR mobile app today.

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Related posts, help your members prove their value with these rpr learning resources, unlock your real estate superpowers: why rpr is a game-changer, rpr commercial quick win: how to create a trade area report, realtors® can now use rpr’s market trends scriptwriter in the field, commercial mailing label hacks for prospecting success, cracking the code: the rpr search hacks your competitors don’t want you to know.

Love this, RPR has been very helpful for me and my business. I would like to thank all the employees and RPR owners!

Best regards, Chris

Fantastic tool that saves time and energy. Using RPR shows clients that you know your stuff and can back up what you say. 👍

I highly recommend RPR for their accurate data, detailed and customizable reports that I can access anytime via the App. RPR is my favorite way to deliver real facts. Thank you to all involved!

Thank you RPR for all you wonderful training. You guys Rock!

[…] compelling listing presentation is crucial for selling a property in a competitive market. It sets your listing apart, grabs the […]

[…] to recoup at least a portion of their investment, especially if they rely on a Realtor® who uses RPR’s® Refine Value Tool, a member benefit to all NAR members. With up to 30 predefined home improvements to choose from, […]

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25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. 

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment. 

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

• Average days on market
• Average list price to sales price ratio
• How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive  real estate listing marketing plan  for listing your client’s home. Be sure to include the following marketing material:

• How you will leverage social media
• Which websites their listing will be shown on
• Advertising strategy
• Any broker groups or email lists you plan to use
• If you plan on holding open houses , and if so, how often
• Professional photos  and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

• The reason they want to sell their home and what date they need to move by
• What area they are looking to move to, and if they’ve already found a home there
• What’s more important to them: selling their home quickly, or for the best price
• What their alternative plans are in case their home doesn’t sell
• What their ideal listing agent would look like
• How much they still owe on their mortgage and whether or not the property has any liens
• If there are any hidden issues with the home
• Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

• What do you think your home is worth, based on the research you’ve done?
• What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

• Average days on the market for homes in the area
• Average sales price
• Price per square foot
• Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some  real estate objections  and questions about your experience, process, and pricing. Some of the questions might include:

• What makes you different from other realtors in the area? How are you better?
• Why do your credentials make you the right person to sell my home?
• How familiar are you with this market? Have you sold homes in this area before?
• What is your opinion on my home, and what do you think we can do for it to sell better?
• Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
• What are your sales and marketing strategies for listing a home?
• How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
• I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a  signed listing agreement  in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

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I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

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5 Steps to Build the Perfect Real Estate Listing Presentation

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13 Minute Read Time

The real estate world has changed dramatically in the past few years. While clients used to work with the biggest and most well-known companies based on their brand and advertising campaigns alone, today’s consumers want much more than a compelling commercial. They want to buy into something they can trust.

But trust is earned. And with increased competition and nonstop marketing noise, agents need an ace up their sleeve to stand out. That ace is a perfect listing presentation .

Why a Perfect Listing Presentation is Important: Sellers Must Trust You To Do Four Things

We all know that a listing presentation is a pitch that agents give to a prospective client who is looking to sell their house. But there’s more to it. The seller must trust you to:

LET YOU HANDLE THE LIQUIDATION OF POSSIBLY THE LARGEST ASSET THEIR FAMILY HAS

HAVE INPUT ON SETTING THE MARKET VALUE OF THAT ASSET

SET THE FEE FOR THE SERVICES REQUIRED TO LIQUIDATE THAT ASSET

SET THE TIMETABLE FOR THE LIQUIDATION OF THAT ASSET

It’s not enough to just simply have a listing presentation. You need a perfect listing presentation that accomplishes all of the above AND gets you the listing.

In this guide, we discuss the five elements that make up a ‘perfect’ listing presentation, and show you how to use it to separate yourself from your competition by proving that you can be a ‘trusted advisor’ to the seller.

→ DOWNLOAD NOW: FREE LISTING PRESENTATION TEMPLATE

You have to build trust with them so they can be certain you’re the best person to help them reach their goals..

Think of it like owning a shoe store. If you knew there were people already lined up around the corner and busloads of people coming, you’d make sure you had every single size, in every single color, and every single style in stock. Likewise, when a buyer contacts you on the web, comes into your office or calls you from a sign you have posted, you want to have plenty of inventory so you can meet their needs.

Today, more and more sellers are stepping back, taking a look at the advice real estate professionals give them, and asking themselves whether they can trust that advice. Therefore, when you’re at a listing presentation, the most important element is whether you can build trust with the homeowner.

Your sellers must know that you have their best interest in mind, and that you’re going to be able to help them accomplish their goals. To do that, you must first make sure you understand what those goals actually are.

5 Steps to Making the Perfect Listing Presentation

BUILD RAPPORT

IDENTIFY NEEDS

COMPANY VALUE

PERSONAL VALUE

Step 1: Build Rapport

Just as in any other presentation, your listing presentation needs to start strong and end strong..

The beginning and the end are the most important parts. But the beginning isn’t when you start talking; it’s the moment you walk in the door, before you say a word. Sellers are not going to trust you until they like you. To get them to like you, you must make sure they understand that you care about them. So make sure their first impression of you is a positive one, even if you’re giving a virtual listing presentation .

Smile, show genuine interest in them and their needs, and look professional. Those first few moments of your meeting, before the actual presentation begins, will set the stage for rapport building. Once you start the actual presentation, add enthusiasm to your voice and facial expressions.

THEY WANT TO MAKE THE RIGHT DECISION FOR THEMSELVES AND THEIR FAMILY, AND THEY’RE LOOKING TO YOU FOR YOUR EXPERT GUIDANCE. 

Being boring will make it extremely difficult for you to build rapport. The seller will be nervous. They may be moving their children to another school. There may be medical issues that caused the move. They might need as much money out of the sale of the house as they possibly can get. They want to make the right decision for themselves and their family, and they’re looking to you for your expert guidance.

Unfortunately, there are still many agents who start the presentation by bragging about their company or themselves. But that’s not what’s important to the homeowner—at least not up front. What’s important to the homeowner is that they know you care about them, not how much you care about yourself or your company.

Step 2: Identify the Seller’s Needs

You need to prove to the seller’s that you’re there to make sure they’re okay. how can you do that.

So, before you start doing anything, pull out a blank piece of paper and break it down into these three categories. See the image on the right for reference.

You do this because:

They’ll know you care about them right out of the gate because you’re asking what they need. , they know you’re the person they can trust because you’ve demonstrated value. .

Some agents argue that a pre-scripted presentation manual allows them to keep better control of the appointment.

However, in reality, the person doing the talking is never in control. The person asking the questions is always in control. If you don’t believe this, think about a courtroom.

Who’s in control: the attorney or the person on the witness stand? The attorney, of course, because he or she is directing the conversation by asking questions.

You may ask, “What if they say something I’m not prepared for?”

First, let us say that the chance of that happening is very slim. In fact, there are five things that a seller will potentially tell you when you ask them what they need from the sale of their home.

THEY NEED THE HOUSE SOLD

THEY NEED THE MOST MONEY

THEY NEED THE SALE TO OCCUR IN A TIMEFRAME

THEY NEED THE LEAST ISSUES

THEY WANT YOU TO HELP THEM WITH THE RELOCATION TO THEIR NEW HOME

These are the five things every single seller is going to tell you, and it’s been the same five things for the last 30 years. The potential for someone saying anything different is extremely low, so don’t worry about them saying something you’re not prepared for.

As you can see, the first step in building rapport is pretty simple: start with caring about them. Start with talking about them. Start by asking them what’s important to them. They will begin to like you and you’ll begin the process of getting them to feel that they can trust you.

THESE ARE THE FIVE THINGS EVERY SINGLE SELLER IS GOING TO TELL YOU, AND IT’S BEEN THAT WAY FOR THE LAST 30 YEARS. 

Now that you know what they need from the sale of the house, you need to teach them the answers that will fulfill these needs—the staple things they need to accomplish their goals.

If they want the house sold for the most money, in the least amount of time, and without hassles, what is necessary?

Write the answers on the piece of paper. 

Notice that you haven’t talked about your company yet. You haven’t talked about yourself yet. Instead, you’ve discussed the generic answers to their needs. These are the things they’re going to need from your real estate company. These are the things they’re going to need from an agent.

You’ve built rapport by first asking what they need. You’ve given them the answers to their needs in a generic form without ever talking about you or your company. Now you’re in a nice conversation: two people talking about how they can help each other.

Then, and only then, should you begin to discuss the resources you and your company have to make sure you can fulfill their needs.

Step 3: Explain Your Company’s Value

What are the biggest benefits a seller gets from choosing to work with your company that they could not get from another.

Think of your answers to the questions above from the seller’s perspective. Your company’s value proposition should explain what unique benefits it delivers to the seller and why they should choose your firm over another. We admit that articulating a company’s unique value can be difficult.

Agents sometimes ask if an outside vendor could put together the perfect listing presentation for them, complete with the ideal value proposition. The answer is no. When it comes to the value proposition your company offers, you know that much better than anyone else does.

Some points to consider when explaining your company’s value:

• What are the fundamentals of your company’s marketing plan?
• How do you find and qualify prospective purchasers?
• What is your company’s ability to manage the overall process?

Every company has distinct advantages. You need to be able to simply and effectively explain your company’s unique value proposition and how it differs from your competitors’.

Step 4: Communicate Your Value

This is the time to differentiate yourself from other agents.

When explaining your personal value proposition, you want to differentiate yourself from the other agents in the marketplace, including the agents from your own company that might go on that listing presentation.

Remember, having a strong beginning and a powerful ending is crucial. Gain their interest during the first couple of minutes of the presentation and then build to a real strength at the end.

What Do You Bring to the Table?

You now have successfully articulated the benef its of your company, but why should they work with YOU over another agent?

Here are some examples of things to include in your personal value proposition:

Sres designation.

If you are speaking to a baby boomer or a senior citizen and you have your SRES designation, be sure to mention it. (The same goes for any other relevant designations)

Certificates or Classifications

If you’ve taken a negotiation class in the past and received a certificate for it, take the syllabus or the brochure for the class and make it part of your listing presentation.

Market Insights

If you subscribe to services like KCM or other programs that help you stay abreast of market conditions, let them know. Sellers want to be confident you are knowledgeable.

Just as you need to be able to talk about your company’s value proposition, you also need to have a value proposition of your own. Again, this can be difficult. After all, as children we were often told not to brag about ourselves.

But you’re not a child anymore, and you’re not bragging. You’re giving your sellers the information they need to make an informed decision. Your personal value proposition highlights what sets you apart from other agents and how you can best serve your seller.

Step 5: Develop Trust

Clients want an expert. experts speak with confidence, and that’s how you build trust. .

Sellers have to trust you enough to let you set the market value on possibly the largest asset their family owns. They have to trust you enough to set the time schedule for a successful liquidation of that asset. They have to trust you enough to set a fair fee to handle the liquidation of that asset. Therefore, you want to make sure they trust you enough at the conclusion of your presentation.

So, how do you get them to trust you?

Here’s the Challenge…

Whenever we become more involved in any situation, we enter a hyper-sensitive state of awareness. That is, when something becomes important to us, we become more sensitive to it.

For example, let’s say you went out to buy a car, and the reason you bought that particular car is because it was unique. Not very many people have that car. You were going to look pretty cool driving that car.

However, as soon as you pull out of the dealership and hit the road in your hot new wheels, what do you see all over the highway? THAT CAR! The dealership didn’t sell millions last night. You’re just now in a hyper-sensitive state of awareness.

This same phenomenon occurs when someone is considering a real estate transaction. Once a homeowner decides to sell their home they enter this hyper-sensitive state of awareness. They begin following housing news more closely. They watch the real estate segments on CNBC, listen for them on Bloomberg radio and read them in the Wall Street Journal. They get a good idea of the national housing news.

Here’s the Solution…

At this moment, what they really need is someone to explain how what they heard on the radio, what they saw on television, what they read in every newspaper does—or doesn’t— apply to your market. And you have to prove it to them.

It isn’t until then that you can discuss how what they’ve seen impacts their situation.

Additional Tips to Help Build the Right Listing Presentation

Now that you understand the essential steps, we can cover what other pieces are important for the perfect listing presentation.

But first, let’s take a look at a quote by financial guru, Dave Ramsey:

“When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.”

In his quote, Dave Ramsey talks about our industry specifically. When you have the heart of a teacher, you’re willing to take the time in each presentation to teach. Every conversation is an educational opportunity.

You shouldn’t be trying to convince someone to sell their home (that’s what salespeople do); instead, you should be helping your sellers discover what their options are, explaining the pros and cons of each of those options, and then letting them make the decision that is best for them and their families.

That’s what a trusted advisor, with the heart of a teacher, does.

But while it’s just as important for you to be able to speak eloquently, intelligently and directly to your clients, it’s more important that you show them why you’re the best agent. Here are some tips and tricks on how to win a listing presentation so your listing presentation is successful for today’s market.

Featured Resource: Free Customizable Listing Presentation Template

The importance of visual aids.

Simply “telling” your clients something isn’t enough. They need to “see” it to believe it. If you’re not using strong visuals in all your communications with clients (face-to-face meetings, emails, newsletters, etc.), then you’re not being fully heard or understood.

Using visuals enables you to explain your clients’ options in a way they can understand. This heavily researched topic has been proven time and time again.

Here are some more statistics that back it up:

VISUALS MAKES PRESENTATIONS 43% MORE PERSUASIVE THAN UNAIDED ONES

WE PROCESS VISUALS 60,000 TIMES FASTER THAN TEXT

VISUALS HAVE BEEN FOUND TO IMPROVE LEARNING BY UP TO 400%

90% OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL

Remember, your job now is to help your clients understand how the market impacts their situation. Powerful and relevant visuals give them the best opportunity to understand the complexities and nuances of the real estate market.

Your job is not done until they are fully informed, can fully understand the information, and can make the decision that is best for them and their family. This is also when you will have their trust and be seen as a true professional.

Take the time to prepare visuals for every appointment. It is vital to your success in today’s environment.

After all, what makes more sense:

Your Path to Success: How KCM Can Help

Yes, the real estate industry is changing dramatically. It’s no longer about being the biggest office or dispensing information; it’s about your ability to analyze that information so well that you can teach it to others, because that’s how you gain trust.

The agents that EMBRACE this concept are going to be the DOMINANT agents moving forward. They are the ones who will win the race!

“THERE IS A COMPETITIVE ADVANTAGE TO KNOWLEDGE, BUT VERY FEW DECISION MAKERS KNOW HOW TO HARNESS IT…YOU HAVE TO BE STRATEGIC ABOUT IT.” – MARTIN IHRIG

As you develop yourself as a great listing agent, remember to plot out these three steps along the way:

Step 1: Continually Educate Yourself

Whether you use the KCM membership that we provide or some other educational means, know what’s going on and why it’s happening. As Albert Einstein said, “Wisdom is not a product of schooling but of the life-long attempt to acquire it.”

Step 2: Communicate What You Learn

Think of it as the ability to sing versus being on iTunes. If you can sing, but deliver your message on the equivalent of 8-track tapes, no one will listen to you. If, however, you can sing and you publish your music digitally (the modern format), you’ll have a much higher likelihood of reaching your audience.

In real estate, this means making sure your listing presentations are filled with impactful, relevant information that will help your clients gain clarity from the confusion in the market.

Make your presentations overly visual and so simple that anyone—even a child—can understand what is happening in the current market. Graphs, charts, and infographics are great formats to use.

Step 3: Become a Keeping Current Matters Member

Fact: keeping current matters! You can have a tremendous understanding of key factors and wonderful visual materials to help make it easy for your sellers, but if you’re not updating these things on a consistent basis, you’re lost. Keeping Current Matters offers easy-to-share blog posts, social media graphics, videos, guides, and more to help you stand out as the go-to real estate agent.

How valuable would a physician be if he/she didn’t update his/her advice and recommendations based on the newest medical research? Don’t be caught with outdated information in your presentations and conversations. Do your homework and be on top of all the major news that will impact the current real estate market.

For most families, selling a home is one of the most important personal decisions and possibly the largest financial decision they’ll ever make. They are looking for someone they can trust—for a true professional to help them through this process.

Make sure that’s exactly who they get when you walk into their home for a listing presentation. 

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25 Tips for Winning Real Estate Listing Presentations

Maddie Heye

Last updated: Jul 18 2019 . 8 min read

Coffee snob or not, I bet you’d admit there isn’t really that much fundamentally different between the offering of your favorite local coffee shop and that of the Starbucks around the corner. You can count on them both having coffee, tea, a selection of cookies, and maybe even a croissant or two. So, what is it that makes you favor the local shop day in and day out? Odds are, it’s the customer experience it provides you with from the moment you arrive until the second you leave.

The barista at the local shop knows your name, the chairs are comfy, your favorite band is playing through the speakers and the coffee mugs fit in your hand just right. Sure, you could go to a Starbucks and leave with a (debatably) comparable cup of coffee, but you won’t get the warm fuzzy feeling that the local shop provides – that sense of connection that we’re all searching for in the crowded consumer space we’re faced with today.

We’d argue that your real estate listing presentations serve as your first major chance to set yourself apart from the generic “Starbucks” of the real estate world. This requires that you not only show sellers what services you offer (as any agent can do that), but that you give them a glimpse into what the entire home selling experience will look like with you from start to finish, warm fuzzy feeling and all.

Here are our top tips for creating real estate listing presentations that will give you an edge and convince sellers to list with you time and time again:

Personalize.

1. Start from scratch.  No two clients are alike. Each has their own wants, needs, and dreams, making it essential that you tailor your listing presentations to them accordingly. Instead of using the same presentation outline over and over again, start fresh. Sure, it’s probably efficient to add in a few of your pre-made slides that are relevant cross-clients, however striving to build the majority of your presentations from scratch will force you to do so with your specific clients in mind.

2. Snap a pic of the home.  If the house hasn’t been listed on the MLS in the past few years, it’s your time to shine. Hire your go-to professional photographer to grab a snap of their home ahead of time. Not only will including it in your presentation add a nice personal touch, but it’s also an opportunity for you to give your prospects a glimpse into the high-quality resources you’ll utilize to sell their home.

3. Add rich media.  Record a video for your clients detailing what you love about their listing and why you’re so excited to work with them. Pop it into your listing presentation before sending it/presenting it to them to give them a personalized experience from the very moment they open the prez.

4. Don’t use real estate lingo.  The real estate industry tends to use a lot of acronyms – CMA, FSBO, MLS, FMV – the list could go on and on. Chances are, the majority of the population has no clue what these mean, which makes using them a great way to make your clients feel more like they’re sitting in a chemistry lecture rather than a listing presentation. Avoid this industry jargon in your presentations and instead use common language that even someone completely new to the world of real estate will understand, at least at first.

5. Know the home.  Find out as much as you possibly can about the property prior to giving a listing presentation. This should include info such as:

• The square footage of the home
• Total acreage
• The room and bathroom totals
• Any notable history about the home
• The most popular restaurants/parks nearby

6. Do your research.  Familiarize yourself with the market. Consider going beyond the data and physically visiting a few of the comparable properties in the area to better prepare yourself to answer any related questions your clients may have.

Make the best first impression.

7. Show up early.  The best way to make a bad first impression is by showing up to the presentation appearing frazzled and rushed. Instead, show up at least 15 minutes early and wait in your car. This will give you time to breathe, gather your thoughts, give yourself a pep talk, and enter the house feeling ready to win business.

8. Dress like a winner.  Love it or hate it, your personal brand and how you present yourself is closely correlated to your ability to win listings. Dress professionally, modern, and maybe even add a little flare such as bright dress socks or fun earrings to help you stand out.

9. Smile.  You might be nervous, and your mind might be going in a million different directions, but do your best not to show it. Smile so you come across as calm and accessible.

10. Project confidence.  Even if you’re asked a question that totally catches you off guard, don’t let it hinder your ability to appear confident.

11. Be honest.  Sometimes when you’re put on the spot, it can be tempting to sugarcoat things in order to please or impress the people sitting across from you. This usually doesn’t end well, so make sure to be honest and upfront about everything. Share the good and the bad, and be productive with your advice.

12. Be positive.  Don’t talk poorly about your fellow agents. Keep it positive, and you’ll likely receive the same respect in return.

13. Use the right title.  Don’t refer to yourself as a Salesman, as the first thing clients will think of is their local car dealership. Instead, refer to yourself as a trusted consultant. This will imply that you are there to assist, guide, and inform them.

Come prepared.

14. Ask questions.  Sellers want to feel heard by you. Come with a list of thoughtful questions to ask them in order to demonstrate that you truly care about their personal wants and needs.

15. Let them ask questions.  Instead of breezing through your presentation, pause and give them chances to interject and ask questions throughout.

16. Bring the value from the get-go.  Arrive at the meeting with a list of low-cost repairs that will quickly increase the value of the home. These suggestions might include:

• Painting over small flaws in the current paint
• Replacing any outdated light fixtures
• Cleaning out any cluttered areas
• Staging the main living areas

17. Be informative, not aggressive.  We’ve all experienced a sales agent so pushy that we left the interaction no longer wanting to purchase a product or service simply because of that negative experience. Be helpful, kind, and informative, but don’t lay on the pressure. Let your work and preparedness speak for itself to win clients over.

18. Illustrate your qualifications.  Love it or hate it, prospects care about your reputation so be sure to show up prepared with visuals that demonstrate it. From testimonials, to awards that you’ve won at your brokerage, make sure to let clients know you’re the real deal.

19. Prepare for objections.  If you’ve done real estate listing presentations before, you know things don’t always go as planned. There’s no way to know exactly what sellers are going to ask, and what kind of information they’re going to want to know from you. This is where the importance of having a reliable  real estate CMA tool  comes into play. Make sure your tool is one that allows you to respond to questions and objections on-the-fly and provides your clients with reliable data.

20. Give them a process overview.  Particularly for clients who have never sold a home before, the entire process can be confusing and a bit daunting. Make a list complete with an overview of what the experience will look like, and what kinds of strategies you like to use. Having a general idea of what to expect can quickly calm the nerves of sellers.

21. Give them an overview of your business.  Do you often volunteer within the local community? Does your business sponsor the high school soccer team? Share it all with your clients, as every bit of good counts for something.

22. Bring a leave-behind.  Bring along a few quality brochures or a printout version of the presentation to leave behind.

Post real estate listing presentations.

23. Follow up.  Send them a handwritten note immediately after your presentation thanking them for meeting with you.

24. Gift.  Including a small gift with your note definitely couldn’t do any harm, but be thoughtful about it. Do they have a dog? Get them a fancy dog biscuit. Are they total foodies? Get them a gift card to the newest local bakery.

25. Wait.  While it can be tempting to call prospects the next morning after a presentation, sit tight and give them some more time to mull things over – but not too much time, as you want to stay top-of-mind. Consider checking in with them two days after the presentation to achieve both.

Ready to learn more?

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5 steps for a powerful real estate listing presentation.

First impressions make deals.

The listing presentation is a real estate agent’s opportunity to make a first impression on their prospective client. This is the presentation that pitches them as the best person to hire.

A great listing presentation converts home sellers into clients.

There’s a common saying in real estate that goes, “when you list, you last.” It means that agents who work with listings have long-term success.

So, how do you make a powerful listing presentation to get the listing?

You have to focus on building trust. When the prospective client trusts you with their biggest investment, then you have a deal.

Building trust in your listing presentation comes down to 5 steps.

Step 1: Dress Professional

Dressing like a professional makes you feel like a professional. When you feel like a professional, your prospective client believes you’re the professional.

Clients want real estate agents who they can trust. Dressing like a professional sends the message that you are serious about your career. You show the client that you hold your work to a high standard.

From the client’s perspective, they want a real estate agent who wants the best for them. The client’s well-being is their priority, which is why they are looking for a real estate agent.

Communicate to the prospective client that you uphold your fiduciary duties and ensure their well-being. The client expects professionalism. So, deliver on their expectations and become professional – starting with what you wear.

Step 2: Prepare the Right Information

Information sells. The information you share with the prospective client is part of making a powerful listing presentation.

So, what do you include in your listing presentation? You should communicate the value you can give with numbers. A property profile shows their land’s primary selling points. So, add this data:

• Size of property
• Number of bedrooms and bathrooms
• Age of the property
• Competitive market analysis (CMA)

Collecting this data shows the value position the listing can take in the market. It can show your home seller how much money they can make. At the end of the day, they want the best deal possible.

How to Make a Competitive Market Analysis

The competitive market analysis shows how much money similar houses made when they were sold. This analysis collects information from houses that fit the make-up of the property you want to sell.

This information can become skewed if the information is not collected right, which gives your client the wrong expectation.

So, how do you make an accurate competitive market analysis?

Start with learning about the house’s make-up. Contact a title representative to collect information on the square feet, bedrooms, bathroom, age, encumbrances, and anything else that you can find. Next, use the MLS to find similar houses in the area to see the sales price.

Once you have this information, you can make an accurate estimate of the property’s value.

The property value is a powerful piece of information. It shows the seller how much they can make. They don’t just see the number, but they visualize everything they can do with that money. They feel what life is like when they have that much money.

Step 3: Measure Motivation

The seller’s motivation to sell tells you how to handle the listing sale. Their motivation determines the goal you set for yourself.

If the prospective client’s purchase of another home is contingent on the sale of their current home, then time is of the essence. Speed is a priority. But, if they are an investor who wants to cash out, then time will come second to earnings. They want the most money possible from the sale.

So, how do you find your client’s motivation for selling?

Make time to understand their motivation. Communicate with the client. Top-producing listing agents get to know their clients because that’s how they get the information they need to satisfy their needs.

Step 4: Pick a Price

Time to pick a price. The price determines how much money the prospective client makes and how much you, the listing agent, make.

The price of the home can become a contentious subject. Sometimes, the seller will ask for a higher price to make more money. They might expect to make more money (especially if the market is in favor of sellers.)

As an expert in real estate, you must share a convincing reason as to why you chose the price. Take the seller’s motivation into consideration along with the market and your CMA. Together, these factors should help you show your prospective client the correct answer.

Remember, at the end of the day, your fiduciary responsibility is to follow your client’s wishes. So, if they don’t budge on the asking price, you can choose to follow their wishes or turn down the listing.

Step 5: Sign the Contract

After you and the prospective client agree on a price, you should have them sign a Residential Listing Agreement (RLA). This is an official declaration of converting them from a prospective client to an actual client.

The RLA should communicate, with clarity, the timeline of the representation and the expectations of the parties involved. Now, all that’s left to do is sell the property.

Final Thoughts on Making a Powerful Real Estate Listing Presentation

What makes a real estate listing presentation powerful is its ability to build trust. So, your goal is to ensure the prospective client can trust you. You can do this with how you present yourself, the data you share, and how you communicate with the homeowner.

At the end of the day, the homeowner wants everything to go well for themselves. So, practice empathy. What would convince you to hire a specific agent to sell your home?

Every week, we release in-depth videos to help viewers become successful real estate agents on our CA Realty Training YouTube Channel. Also, if you enjoyed reading this article, we would love if you could share it with a friend who you think would get something out of it.

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Listing Presentation Examples

3 presentation designs for any agent or company, plus 8 company specific designs are available.

Click On The Image To See A Larger Example

The Listing Presentation Kit Also Includes These 2 Bonus Designs...

"brilliant black" & "brilliant black".

Click On The Images To See Larger Examples

8 Company Designs Also Available...

You may optionally add any of these 8 'company designs' to your listing presentation order.

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RE/MAX Listing Presentation Example

Re/max listing presentation template for re/max agents.

Century 21 Listing Presentation Example

Century 21 listing presentation template for c21 agents.

Keller Williams Listing Presentation Example

Keller williams listing presentation template for kw agents.

Coldwell Banker Listing Presentation Example

Coldwell banker listing presentation template for cb agents.

EXIT Realty Listing Presentation Example

Exit realty listing presentation template for exit agents.

Berkshire Hathaway Listing Presentation Example

Berkshire hathaway listing presentaton template for bhhs agents.

ERA Listing Presentation Example

Era listing presentation template for era agents.

Royal LePage Listing Presentation Example

Royal lepage listing presentation template for rp agents.

Copyright Notice & Disclaimer:

The '12 Reasons Why To List With Me' listing presentation are copyright of Achieve Ace Ltd. RE/MAX is a copyright & trademark of RE/MAX International. Century 21 is a copyright & trademark of Century 21 Real Estate LLC. Coldwell Banker is a copyright & trademark of Coldwell Banker Real Estate LLC. EXIT Realty is a copyright & trademark of EXIT Realty Corp. International. ERA is a copyright & trademark of ERA Franchise Systems LLC. Keller Williams is a copyright & trademark of Keller Williams Realty, Inc. Berkshire Hathaway HomeServices is a copyright & trademark of HomeServices of America Inc. Royal LePage is a copyright & trademark of Brookfield Real Estate Services Fund. The above companies have not reviewed or approved the 'company branded' listing presentation designs above, but only agents employed with these companies who have purchased this presentation. REALTOR ® is a is a copyright & trademark of the National Association of REALTORS ® . All other trademarks, service marks, trade names and logos appearing on the site are the property of their respective owners.

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Moscow, ID property records

Find homes for sale in Moscow, ID, or type an address below:

All streets in Moscow ID

• Alpowa Ave (14)
• Alturas Dr (46)
• Andy Ave (9)
• Aponi Pl (14)
• Appaloosa Rd (29)
• Arborcrest Rd (17)
• Baker St (33)
• Blaine Rd (16)
• Borah Ave (28)
• Brent Dr (20)
• Bristol Rd (43)
• Britton Ln (26)
• Camas St (29)
• Cambridge Ct (19)
• Cameron Rd (11)
• Carmichael Rd (17)
• Castleford St (32)
• Cedar Ave (15)
• Cherry St (14)
• Circle Dr (10)
• Clyde Rd (9)
• Colt Rd (13)
• Concord Ave (36)
• Conestoga Dr (34)
• Conestoga St (21)
• Crestview Dr (22)
• Crumarine Loop (9)
• Cyprus Ct (11)
• Damen St (27)
• Daves Ave (31)
• Dolly Dr (14)
• E 1st St (37)
• E 3rd St (75)
• E 5th St (28)
• E 6th St (110)
• E 7th St (73)
• E 8th St (77)
• E A St (31)
• E B St (58)
• E C St (20)
• E D St (82)
• E E St (68)
• E F St (87)
• E Morton St (28)
• E Palouse River Dr (14)
• E Third St (21)
• E Veatch St (13)
• Edinborough Ct (12)
• Eid Rd (22)
• Fairview Dr (19)
• Foothill Rd (12)
• Ford St (13)
• Franklin Rd (13)
• Gambels Ln (16)
• Grand Fir Dr (19)
• Granville St (31)
• Greensides Pl (12)
• Hampton Ct (10)
• Harold St (21)
• Hathaway St (28)
• Henry Ct (13)
• Highland Dr (26)
• Highway 8 (26)
• Highway 95 (10)
• Highway 95 N (29)
• Highway 95 S (21)
• Hillcrest Dr (17)
• Homestead St (9)
• Idlers Rest Rd (16)
• Ilene Dr (12)
• Indian Hills Dr (80)
• Itani Dr (40)
• Joseph St (19)
• Joyce Rd (9)
• Julie Dr (16)
• Juliene Way (39)
• Kasper Rd (15)
• Kennedy St (10)
• Kenneth St (47)
• Kouse St (18)
• Lanny Dr (23)
• Larson Rd (13)
• Leepike Ct (24)
• Leith St (9)
• Lemhi Dr (13)
• Lenville Rd (39)
• Lewis St (35)
• Lexington Ave (28)
• Logan St (37)
• Lorien Ln (13)
• Lund Ln (9)
• Lundquist Ln (16)
• Lyon Rd (10)
• Mabelle St (40)
• Mainspring Ln (11)
• Mallard Ct (11)
• Mill Rd (9)
• Moscow Mountain Rd (11)
• Moser St (39)
• N Adams St (32)
• N Almon St (69)
• N Asbury St (19)
• N Blaine St (37)
• N Cleveland St (46)
• N Eisenhower St (32)
• N Garfield St (55)
• N Grant St (75)
• N Hayes St (45)
• N Howard St (29)
• N Jefferson St (49)
• N Lieuallen St (13)
• N Lilly St (15)
• N Lincoln St (32)
• N Main St (24)
• N Meadow St (11)
• N Monroe St (15)
• N Moore St (14)
• N Mountain View Rd (58)
• N Polk (15)
• N Polk Ext (17)
• N Polk St (31)
• N Van Buren St (26)
• N Washington St (53)
• Nearing Rd (22)
• Nez Perce St (20)
• Northwood Dr (53)
• Nylarol St (9)
• Old Pullman Rd (9)
• Orchard Ave (53)
• Panorama Dr (56)
• Paradise Dr (13)
• Paradise Ridge Rd (16)
• Park Dr (14)
• Peachtree Dr (14)
• Pheasant Run (9)
• Pine Cone Rd (40)
• Pintail Ln (32)
• Pleasant Pl (10)
• Ponderosa Dr (18)
• Public Ave (40)
• Quail Run Dr (34)
• Reams Rd (16)
• Residence St (12)
• Ridge Rd (29)
• Ridgeview Dr (27)
• Robinson Park Rd (45)
• Rodeo Dr (10)
• Rolling Hills Dr (23)
• S Adams St (29)
• S Almon St (24)
• S Asbury St (13)
• S Blaine St (43)
• S Cleveland St (10)
• S Garfield St (11)
• S Harding St (10)
• S Harrison St (29)
• S Hayes St (48)
• S Howard St (16)
• S Jefferson St (35)
• S Lincoln St (16)
• S Lynn St (32)
• S Main St (15)
• S Meadow St (27)
• S Monroe St (20)
• S Polk St (28)
• S Roosevelt St (23)
• S Van Buren St (13)
• Shelby Ln (24)
• Sherwood St (19)
• Shoshone St (28)
• Showalter Rd (12)
• Skyview Loop (10)
• Slonaker Dr (14)
• Southview Ave (28)
• Spotswood St (21)
• Styner Ave (15)
• Sunnyside Ave (29)
• Susan Dr (17)
• Tamarack Dr (19)
• Teare Rd (13)
• Tiempo Dr (13)
• Tomer Rd (12)
• Travois Way (12)
• Truman St (14)
• Vandal Dr (28)
• Victoria Dr (42)
• Virginia Ave (14)
• Vista St (12)
• W A St (54)
• W C St (35)
• W Palouse River Dr (32)
• W Taylor Ave (17)
• W View Dr (12)
• Walenta Dr (25)
• Wallen Rd (34)
• Westview Dr (10)
• Weymouth St (23)
• Wheatland Ct (11)
• White Ave (45)
• Wildrose Dr (18)

Popular amenities in Moscow, ID

• Price reduced
• New construction
• Virtual tours
• New listings
• Single story
• Central air
• Swimming pool
• Garage 1 or more
• Garage 2 or more
• Garage 3 or more
• Rv or boat parking
• Fenced yard
• Fixer upper
• Fruit trees
• Granite kitchen
• Horse stables
• Kitchen island
• Modern kitchen
• Open floor plan
• Rental property
• Solar system
• Updated kitchen
• Vaulted ceiling

Property searches in Moscow, ID

• Single family homes Moscow
• Condos Moscow
• Multi-family homes Moscow
• Mfd/mobile homes Moscow
• Lands Moscow
• New constructions Moscow
• Newest listings Moscow
• Recently sold homes Moscow

Popular rental features in Moscow, ID

• Washer dryer
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Rental searches in Moscow, ID

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• Getting Results.
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• BREAKING NEWS

New rules for realtor pay and seller fees begin. Here’s what you need to know

A new rule on how real estate agents get paid will go into effect Saturday, Aug. 17.

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