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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

two-women-talking-happily-on-radio-presentation-skills

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

microphone-presentation-skills

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

woman-looking-at-video-from-tablet-while-cooking-dinner-presentation-skills

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

men-giving-conference-sitting-on-a-chair-with-microphone-presentation-skills

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

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Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

The significance of written communication in the workplace

The 11 tips that will improve your public speaking skills, the importance of good speech: 5 tips to be more articulate, learn types of gestures and their meanings to improve your communication, what’s my earning potential determining the right salary, why it's good to have a bff at work and how to find one, member story: developing communication skills and owning the spotlight, why we need to reframe potential into readiness, love them or hate them, meetings promote social learning and growth, how to write a speech that your audience remembers, 8 tips to improve your public speaking skills, impression management: developing your self-presentation skills, 30 presentation feedback examples, your guide to what storytelling is and how to be a good storyteller, how to give a good presentation that captivates any audience, 8 clever hooks for presentations (with tips), how to make a presentation interactive and exciting, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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Ideas and insights from Harvard Business Publishing Corporate Learning

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

presentation techniques in communication

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Unlock effective presentation skills (tips and best practices)

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Anete Ezera March 23, 2023

Presentation skills are a crucial aspect of communication in today’s world. Whether you’re delivering a pitch to potential investors, giving a lecture in front of a class, or trying to make a point at a meeting, your ability to effectively present your ideas can greatly impact your success. However, not everyone is a natural-born speaker. Many struggle with nerves and self-doubt when it comes to presenting in front of an audience. But don’t worry! Improving your presentation skills is possible with practice and dedication. In this blog post, we’ll provide you with practical tips that will help you become a confident and engaging speaker. From preparing your material to engaging with your audience, we’ll cover everything you need to know to take your presentation skills to the next level. So whether you’re just starting out or looking to refine your existing presentation skills, read on for all the advice and inspiration you need to succeed.

Confident business woman presents quarterly progress in meeting using a large display screen. Photographed through a window with reflections using effective presentation skills.

Types of Presentations

Before we dive into specific presentation skills, it’s important to define the different types of presentations that may require different skills in how they’re presented. There are several types of presentations you can choose from, each with its own distinct format and style. Let’s take a look at some of the most common types of presentations:

Narrative presentations

In these types of presentations, the speaker focuses on telling a story that engages the audience and reinforces the main message. This type of presentation is perfect for engaging and entertaining an audience. It helps to keep the audience interested and focused and can be a great way to reinforce the main message. However, it can also be time-consuming to prepare a well-structured narrative.

Prezi template gallery for narrative presentations

Informative presentations

These types of presentations are designed to provide information on a specific topic. The speaker focuses on delivering accurate and relevant information to the audience in an organized and straightforward manner. This type of presentation is great for providing accurate and relevant information to the audience. The organized and straightforward delivery makes it easy for the audience to understand and retain the information. However, it can be difficult to keep the audience engaged and interested if the presentation is too dry or lacks excitement.

presentation techniques in communication

Persuasive presentations 

In persuasive presentations, the speaker aims to convince the audience to take a specific action or adopt a particular point of view. This type of presentation often includes arguments, statistics, and other persuasive techniques. However, if the arguments are weak or the persuasive techniques are ineffective, the presentation can fall flat and fail to achieve its intended outcome.

Prezi template gallery for persuasive presentations

Demonstrative Presentations

These types of presentations focus on demonstrating a product or service to the audience. The speaker often includes visual aids, such as slides or videos, to help illustrate the key features and benefits of the product or service. However, it can be difficult to keep the audience engaged if the demonstration is too lengthy or repetitive.

Prezi Video template gallery for demonstrative presentations

Instructional Presentations

Instructional presentations are designed to teach the audience a specific skill or provide them with step-by-step instructions. The speaker often uses visual aids, such as diagrams or slides, to make the instructions clear and easy to follow. It’s perfect for teaching the audience how to perform a specific task. The use of visual aids, such as diagrams or slides, makes it easy for the audience to understand and follow the instructions. In this type of presentation, it’s important to present the instructions in a highly engaging way so the audience doesn’t lose interest.

Choosing the right type of presentation format can greatly impact the success of your presentation. Consider the audience, the message you want to convey, and the resources available to you, when deciding on the best presentation format for your needs. Once you’ve decided on a presentation format, you can move on to developing certain presentation skills that are most important for the specific case. 

presentation techniques in communication

Presentation delivery methods

The way you deliver your presentation is crucial. Therefore, we want to highlight this aspect before we dive into other effective presentation skills. A delivery method can make or break a presentation, regardless of the quality of the content. There are various methods of presentation delivery. The choice of method depends on the type of audience, the topic of the presentation, and the desired outcome. Discover 4 ways you can deliver a presentation and what kind of skills and approach they require. 

Traditional delivery

One of the most common presentation delivery methods is the traditional method of standing in front of an audience and delivering a speech. This method is suitable for formal presentations, such as keynote speeches, lectures, and corporate presentations. This method requires the speaker to have excellent public speaking skills, including voice modulation, body language, and eye contact. A traditional presentation delivery usually follows a classical presentation outline that has a clear beginning, middle, and end. 

Visually-focused presentation delivery

Another method of presentation delivery is the use of visual aids. This method involves using multimedia tools, such as images, videos, and infographics. Visual aids are effective because they can help the audience to better understand complex information, and they can also serve as a reference for the audience to refer to after the presentation. However, visuals should not be the sole focus of the presentation, as they can distract the audience from the message. 

If you want to create a visually-focused presentation, discover different Prezi presentation templates, and be sure to add images, videos, data visualizations, GIFs, stickers, and other visuals that you can find in Prezi’s content library and Prezi Design.  

If you want to learn more about the use of visuals in a presentation, and what are the best design practices, watch this video:

Interactive presentation delivery

Another way to deliver a presentation is by using interactive methods such as group discussions, role-plays, and simulations. This method is suitable for presentations that require the audience to actively participate in the presentation. Interactive presentations can be useful for training sessions, team-building exercises, and workshops. 

On Prezi, you can create highly interactive presentations where your audience can be active participants. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech.

Storyteller delivery

The last method of presentation delivery is storytelling. It involves the use of anecdotes, personal experiences, and stories to deliver a message. Storytelling is a highly effective tool because it can help the audience to relate to the message on a personal level. 

Storytelling can also be used to make a presentation more engaging and entertaining. 

If you want to visually showcase a relation between two aspects and capture the transitional movement in a timeline, use motion, zoom, and spatial relationships in a Prezi presentation to showcase the nuances of your story world. 

Regardless of the presentation delivery method, make sure to follow the best presentation practices:

  • Be well-prepared and knowledgeable about the topic. This can be achieved through research, practice, and rehearsal.
  • Use clear and concise language that is easy for the audience to understand. You should avoid using jargon and technical terms, or you can take time to explain them to the audience. 
  • Work on engaging the audience using eye contact, body language, and humor. This can help you establish a connection with the audience and make the presentation more engaging. 
  • Be mindful of the time and ensure that the presentation is delivered within the allotted time frame.  
  • Use effective visuals, if applicable, to support your message without overpowering it.

Women presenting with a confident body language presentation skill

Effective presentation skills

There are numerous skills that you can develop to improve your presentations. In this article, we’ve summoned the following 8 presentation skills that are essential to any presenter that wants to make an impact with their message.

1. Effective communication

Effective communication skills are critical when it comes to presenting information to others. Presentations require a clear and concise message, and communication skills are key in delivering this message to your audience. Good communication skills allow you to connect with your audience, build rapport, and maintain engagement throughout the presentation. In addition, communication skills allow you to articulate your ideas and arguments clearly, and to respond to questions or challenges effectively. 

To improve this skill, practice speaking in front of a mirror or recording yourself to identify areas where you may need improvement. Also, consider using vocal techniques such as varying your tone and volume to keep your audience engaged.

2. Confident body language

Confident body language is an essential presentation skill as it communicates to the audience that the speaker is credible, knowledgeable, and in control. A confident posture, eye contact, and gestures can help you establish a strong presence and build rapport with the audience. It also helps you to convey your message more effectively. 

To practice confident body language, start by standing tall with shoulders back and head held high. Also, make eye contact with the audience and use natural hand gestures to emphasize key points. It’s also important to practice speaking clearly and with conviction, as this can further enhance the impact of confident body language during a presentation. 

If you’re interested in learning more about body language, read our article on 9 secrets to a confident body language . 

Shot of a young businessman delivering a presentation to his colleagues in the boardroom of a modern office. Useinf effective presentation skills and confident body language.

3. Audience engagement

Being able to engage your audience is a crucial presentation skill because it ensures that your message is well-received and understood. When you engage your audience, you capture their attention and maintain their interest throughout your presentation. This can make the difference between a successful presentation and one that falls flat. Holding the attention of your audience requires a combination of factors, such as having a clear message, being confident and comfortable in your delivery, using visual aids effectively, and connecting with your audience on a personal level. 

To improve this skill, you can practice rehearsing your presentation in front of friends or colleagues and seeking feedback. You can also try studying successful public speakers and their techniques and incorporating audience participation activities into your presentation to keep them engaged and interested. 

Additionally, you can engage your audience by opting for a motion-based presentation. It’ll enhance the impact of your content and ideas, making it more captivating for your audience to watch than a slide-based presentation. On Prezi, you can use motion, spatial relationships, and zooming effects to create highly impactful presentations. 

4. Time management

Time management is an essential presentation skill as it helps to ensure that you deliver your message effectively and efficiently within the allotted time. Poor time management can lead to an unprofessional and unprepared presentation, leaving the audience disinterested or confused.

To practice good time management, begin by planning and rehearsing your presentation in advance. It’s important to allocate sufficient time to each section and consider factors such as audience engagement and potential interruptions. You can also use time-tracking tools and practice pacing yourself during rehearsals to ensure you stay on schedule. By mastering time management, you can deliver a polished and engaging presentation, leaving a positive and lasting impression on your audience.

5. Content organization

Effective organization of presentation content is crucial for any presenter, as it determines the clarity and impact of the message. Organized content can help you convey your ideas in a logical and coherent manner, which aids in maintaining the audience’s attention and retention of information. 

To ensure that your presentation’s content is well-organized, it’s important to follow a few key steps. 

  • Identify the main points you want to convey and arrange them in a logical order.
  • Create a clear outline that includes an introduction, main body, and conclusion.
  • Use transition words or phrases to smoothly connect each point to the next. 
  • Ensure that your presentation has a consistent flow and that each point supports your overall message. 

By following these steps, you can effectively organize your presentation’s content and create a memorable and impactful experience for the viewers.

If you’re creating a sales presentation, be sure to read our step-by-step guide on crafting a winning sales presentation .

Also, discover how to best structure your presentation based on your presentation goal in this video:

6. Storytelling 

Storytelling is a powerful presentation skill that can captivate your audience’s attention and enhance the impact of your message. Stories allow us to connect with people on a deeper emotional level, and help us convey complex ideas in an easy-to-understand way. When we tell a story, we engage our audience, evoke their imagination, and inspire them to take action. 

To develop strong storytelling skills, you should practice telling stories with a clear beginning, middle, and end that convey a message or lesson. It’s also important to incorporate sensory details, such as sight, sound, touch, smell, and taste, to help the audience visualize the story. Also, make sure to focus on the tone of your delivery, including voice inflection, body language, and facial expressions, to effectively convey the emotions and dynamics of the story. Finally, use one of Prezi’s presentation templates like the one visualized below, or create your own story presentation on Prezi and visualize relations between topics, events, and characters using spatial relationships and visual hierarchy. 

By mastering the art of storytelling, you can deliver a powerful presentation that resonates with the audience and creates a lasting impression.

7. Adaptability

Adaptability is a crucial presentation skill – it allows you to adjust and respond to unexpected situations, changes, and challenges during the presentation. The key is to be properly prepared. This means researching your topic and practicing your presentation speech enough so that you’re prepared for any changes or questions that may arise. When you’re prepared, you’ll feel more present and be able to read the room and adjust to your audience’s needs and interests. Also, be flexible and open-minded to new information, feedback, and audience reactions. This skill will enable you to think on your feet and modify your content or delivery style accordingly. 

And lastly, you want to uphold the quality of your presentation no matter where you’re presenting, online or offline. If you need to adapt your presentation to an online experience, use Prezi Video and simply import your already-existing Prezi, Powerpoint, or Google slides, and deliver the same level of presence and quality as offline. With Prezi Video, you can showcase your slides next to you on-screen as you present, keeping that face-to-face interaction. 

Make sure to check out Prezi Video templates that you can find in Prezi’s template gallery .

Prezi Video template gallery

8. Confidence

Last but definitely not least, one of the key presentation skills a great presenter possesses is confidence . Presenting with confidence can help you engage your audience and convince them of your authority and knowledge on the topic at hand. When you exude confidence, the audience is more likely to trust you and your message, leading to better communication and understanding. 

Developing confidence can be achieved through several methods. Practicing your speech multiple times, visualizing a successful presentation, and focusing on positive self-talk are all techniques that can help boost your confidence. Additionally, learning to control body language and voice tone can also have a positive effect on confidence levels during your time in the spotlight. 

By implementing these strategies, you can build your confidence and improve your presentation skills each time you’re speaking in front of an audience. 

Discover more about effective presentation skills in this video:

How to improve public speaking and presentation skills

While working on the effective presentation skills we listed above, you may feel nervous about public speaking in general. It’s no secret that public speaking can be a daunting task for many people. However, if you want to be a powerful, confident, and impactful presenter, you need to overcome your fear of anxiety of public speaking and improve the way you feel and appear when presenting. 

If you want to learn more about different techniques that can help you calm down before a presentation, here’s a helpful video for you to watch:

To help you become better at public speaking, we summoned 20 tips you can follow:

1. Practice, practice, practice

One of the most effective ways to become more comfortable with public speaking is to practice your speech as much as possible. When you practice, you can work out any kinks or rough spots that you may encounter when giving your speech in front of an audience. Additionally, practicing allows you to become more familiar with the material, making it easier to remember and deliver with confidence. While it may be tempting to simply read your speech from a script or cue cards, practicing your speech will allow you to internalize the material and deliver it with greater ease, flow, and naturalness. Therefore, it’s highly recommended that you take the time to practice your speech as much as possible before giving it in front of an audience, whether that be your friends, family, or colleagues.

2. Use presenter notes 

Preparing for a presentation can be a lengthy endeavor, particularly if you aim to memorize the entire script. Trying to remember every point can be challenging. Plus, the stress of public speaking can cause you to overlook crucial details. Jotting down your talking points can help you stay organized and avoid forgetting any essential information. However, relying solely on flashcards or paper notes may not be ideal. Constantly glancing at sticky notes or looking away from your audience can disrupt the flow of your presentation and disconnect you from your listeners. Instead, try using presenter notes on Prezi , where you can easily add notes to each slide. While presenting, you’ll be the only one that sees them, helping you deliver an impressive presentation with maximum confidence. 

3. Know your audience

When delivering a speech, it’s important to analyze and understand the audience you’ll be speaking to. By doing so, you can tailor your speech to their interests and needs. This means that you should take into account factors such as their age range, educational background, and cultural or professional affiliations. Additionally, it’s important to research the topic you’ll be discussing thoroughly and provide examples that are relevant to your audience. By doing this, you can ensure that your message will resonate with your listeners and leave a lasting impact.

4. Start with a strong opening

To really captivate your audience, it’s important to start with a strong opening that grabs their attention and sets the tone for the rest of your speech. One approach could be to start with a thought-provoking question or a powerful anecdote that relates to your topic. Alternatively, you could begin with a surprising fact or statistic that shocks and intrigues your listeners. Whatever you choose, make sure it’s attention-grabbing and relevant to the message you want to convey. Remember, the opening of your speech is your chance to make a lasting impression, so make it count!

Discover other ways to start your presentation speech and watch this video for more tips on starting a virtual presentation: 

5. Use humor

Using humor can be a great way to start off a presentation. It can help to reduce the tension in the room and make your audience feel more at ease. For example, you could start off with a joke or a funny story that relates to your topic. Alternatively, you could use a humorous image or meme to grab your audience’s attention. Just be sure not to overdo it – too many jokes can detract from your message and make you seem unprofessional. Remember that the ultimate goal of your presentation is to communicate information and ideas effectively, so use humor wisely.

6. Incorporate stories

Using stories in your speech can be an incredibly powerful tool. Personal stories, in particular, can help illustrate your points and make your message more memorable. By sharing a personal experience, you can connect with your audience on a deeper level and create an emotional bond. This can help them better understand your message and remember it long after your speech is over.

One way to incorporate personal stories into your speech is to draw from your own life experiences. Think about a time when you faced a challenge or overcame an obstacle, and how that experience taught you something valuable. Share that story with your audience and explain how the lessons you learned can be applied to their lives as well.

You can also use stories to illustrate more abstract concepts. For example, if you’re giving a talk about the importance of perseverance, you could share a story about someone who faced numerous setbacks but refused to give up. By sharing that story, you can make the concept of perseverance more concrete and relatable to your audience.

Confident businessman talking into microphone during seminar. Happy male professional is giving presentation to colleagues. He is wearing smart casuals.

7. Use pauses

Using pauses is a great way to enhance your communication skills. In fact, when you take breaks in your speech, can help you gather your thoughts and think more clearly. Pausing also allows you to emphasize key points you want to make in your speech. Additionally, by using pauses strategically, you give your audience time to process the information you’re sharing with them, which can help ensure that they understand and retain it better. All in all, incorporating pauses into your speaking style can be incredibly effective in making your message more impactful and memorable.

8. Speak clearly and loudly

When delivering a speech or presentation, it’s important to speak in a manner that is clear and easy to understand. However, it’s equally important to ensure that your voice is projected loudly enough for your audience to hear you. Speaking too softly can make it difficult for people in the back of the room or in larger spaces to hear what you’re saying, which can lead to confusion and a lack of engagement. To avoid this, try to practice projecting your voice and enunciating your words clearly before you give your speech. You can also use tools like microphones or audio amplifiers to help ensure that your message is heard loud and clear by everyone in the room.

9. Take deep breaths

Taking deep breaths is a great way to help you relax and calm your nerves, but there are other things you can do too. For example, you might want to try some light yoga or stretching exercises to loosen up your muscles and release tension. Also, you could take a warm bath or shower to soothe your body and mind. Another option is to listen to some calming music or read a book that you enjoy. By taking the time to find what works best for you, you can develop a personalized relaxation routine that you can turn to whenever you need it.

Relaxed calm business woman take deep breath of fresh air resting with eyes closed at work in home office. Doing office yoga and meditating with closed eyes.

10. Use repetition

Repetition is a powerful tool that can help you drive the point home in your speech. By repeating key points, you can reinforce your message and increase your chances of being remembered. In addition, repetition can help you emphasize important ideas and create a sense of rhythm in your speech. It can also be used to build suspense and create a sense of anticipation in your listeners. With these benefits in mind, it’s clear that repetition is an essential aspect of effective public speaking.

11. Use active verbs

One way to improve the effectiveness of your speech is to use active verbs. Active verbs help to create a more engaging and dynamic presentation, as they convey a sense of action and energy. By using active verbs, you can help to capture your audience’s attention and hold their interest throughout your speech.

In addition to using active verbs, it’s also important to consider the pace and rhythm of your speech. Varying the speed and tone of your delivery can help to keep your audience engaged and prevent them from becoming bored or disinterested.

Another way to enhance the impact of your speech is to use vivid language and descriptive imagery. By painting a vivid picture with your words, you can help to create a more memorable and impactful presentation. For example, instead of simply saying “the sky was blue,” you could describe it as “a brilliant shade of deep blues, like the ocean on a clear summer day.”

By focusing on these key elements of effective speechwriting, you can help to create a more engaging and impactful presentation that will leave a lasting impression on your audience.

12. Ask rhetorical questions

Rhetorical questions are a powerful tool that can help make your speech more engaging and interactive. They can be used to stimulate critical thinking, provoke curiosity, and encourage the audience to reflect on the topic at hand. By asking a thought-provoking question, you can capture the audience’s attention and encourage them to think about the subject matter in a new and different way. Furthermore, rhetorical questions can be used to create a sense of anticipation and excitement, as the audience eagerly anticipates the answer to the question you have posed. 

Close up of a group of sales people having a sales team meeting in a conference room

13. Use metaphors and similes

Metaphors and similes are powerful tools that can help individuals better understand complex concepts. They are like a flashlight that illuminates the dark corners of the mind, providing clarity and insight. By comparing two seemingly different things, metaphors and similes can create a bridge between the familiar and the unfamiliar, allowing individuals to grasp difficult ideas with ease. In our fast-paced world, where information overload is a common issue, the use of metaphors and similes can help cut through the noise and deliver a clear message. So, the next time you encounter a challenging concept, remember to use these techniques to shed light on the subject matter.

14. Prepare handouts

When giving a speech, it’s important to remember that your audience needs to be able to follow along with what you’re saying. One way to help them do this is by using handouts. Handouts can be a great way to enhance your presentation because they allow you to provide additional information that may not be covered in your speech. For example, you can use handouts to provide graphs, charts, or other visuals that illustrate your points. Additionally, handouts can be a useful tool for your audience to take notes and refer back to later. By providing handouts, you can ensure that your audience is engaged and able to fully understand the information you’re presenting.

15. Incorporate props

Using props during your speech is a great way to enhance your delivery and keep your audience engaged. By incorporating visual aids such as props, you can help to illustrate your points and add depth to your content. Additionally, props can be used to make abstract concepts more concrete and easier for your audience to understand. For example, if you’re delivering a speech on the importance of recycling, you could bring in a visual prop such as a bin of recyclable materials to help drive home your message. Overall, the use of props can help take your speech to the next level while making it more memorable and impactful for your audience.

16. Practice in front of a mirror

Another useful tip for improving your presentation skills is to practice in front of a mirror. Not only can this help you perfect your body language and delivery, but it can also give you a better sense of how you come across to others. Additionally, practicing in front of a mirror can help you identify any nervous habits or tics that you may have, allowing you to work on eliminating them before your actual presentation. Overall, incorporating mirror practice into your preparation routine can be a simple yet effective way to boost your confidence and improve your presentation skills.

Practicing presentation skills in front of a mirror.

17. Join a public speaking group

Joining a public speaking group is a great way to improve your public speaking skills. Not only will you have the opportunity to practice speaking in front of others, but you’ll also receive valuable feedback that can help you improve. Additionally, by joining a group, you’ll have the chance to meet and network with other like-minded individuals who share a passion for public speaking. This can lead to new opportunities and connections that can benefit you both personally and professionally. Finally, being part of a public speaking group can also provide a sense of community and support, as you work together with others to achieve your goals and improve your skills.

18. Record yourself 

Another way to enhance your public speaking skills is to record yourself. By doing this, you can identify areas where you need to improve and refine your delivery. When you listen to yourself speak, you can pay attention to your pitch, pacing, and tone. You can also identify filler words or phrases, such as “um” or “like,” that you might use unconsciously. Additionally, recording yourself can help you become more comfortable with the sound of your voice. This can be especially helpful if you’re not used to hearing yourself speak for extended periods of time. Overall, recording yourself is a simple yet effective way to become a more confident and polished public speaker.

19. Learn to handle interruptions

One of the most common challenges that speakers face is handling interruptions. These interruptions can come in many different forms, such as unexpected questions, technical difficulties, or distractions in the environment. It’s important to learn how to handle these interruptions gracefully, as they can often derail a speech and throw off the speaker’s focus and confidence.

One key strategy for handling interruptions is to remain calm and composed. It’s natural to feel frustrated or flustered when faced with an interruption, but it’s important to take a deep breath and stay focused. Remember that interruptions are a normal part of public speaking, and they don’t have to ruin your presentation. If you need a moment to collect your thoughts, don’t be afraid to pause and take a few seconds to regroup.

By learning to handle interruptions with grace and composure, you can become a more effective and confident speaker. With practice and preparation, you can manage interruptions and keep your presentation on track, even in challenging situations.

Rear view shot of a businessman raising hand to ask questions during a seminar. Professional asking query during a launch event in convention center.

20. End on a strong note

When giving a speech, it’s important to not only focus on what you say during the body of your presentation, but also on the way in which you conclude. A strong presentation should summarize the main points of your speech and leave a lasting impression on your audience. This can be achieved by reiterating your main points in a memorable way, making a call to action, or leaving your audience with a thought-provoking question. By doing so, you’ll ensure that your message resonates with your audience long after your speech has ended.

Another useful technique is to anticipate potential interruptions and plan how to address them in advance. For example, if you’re giving a presentation with a Q&A session at the end, be prepared for questions that might challenge your ideas or require additional information. It can be helpful to practice your responses to common questions ahead of time so that you feel more confident and prepared.

Discover other memorable ways how to end a presentation.

Effective presentation skills are key. While not everyone may be a natural-born speaker, with practice and dedication, anyone can improve their abilities to become a confident and engaging presenter. Whether you’re pitching to investors, delivering a lecture, or presenting in a meeting, being able to effectively present your ideas can greatly impact your success.

Remember, becoming a great presenter is a journey that requires patience, perseverance, and constant improvement. Don’t be afraid to seek feedback from others, practice regularly, and try out new techniques. With time, you’ll become more comfortable and confident in your abilities to deliver engaging and impactful presentations.

In conclusion, improving your presentation skills is a worthwhile investment that can pay dividends in both your personal and professional life. So take the time to hone your abilities, put in the effort, and embrace the opportunities that come your way. With the tips and techniques we’ve provided in this blog post, you’ll be well on your way to becoming a confident presenter.

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How to Give a Killer Presentation

  • Chris Anderson

presentation techniques in communication

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

  • Frame your story (figure out where to start and where to end).
  • Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
  • Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
  • Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
  • Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

  • CA Chris Anderson is the curator of TED.

presentation techniques in communication

Partner Center

presentation techniques in communication

How to Improve Your Presentation Skills: 11 Practical Tips

  • The Speaker Lab
  • August 15, 2024

Table of Contents

Have you ever felt your heart racing just before stepping onto a stage? That’s presentation anxiety knocking. But how do you beat it? One solution is to improve your presentation skills . By honing your abilities, you achieve greater confidence in yourself. You see, great public speakers are made through practice, and lots of it. Knowing your subject inside out matters, as does understanding who you’re talking to.

This journey doesn’t start at the podium or end at the applause. It begins much earlier, in how we prepare our minds and material for that spotlight moment. To keep an audience hanging on every word requires more than good content alone. Body language speaks volumes too. So, it’s crucial to master both your verbal and nonverbal cues. This approach guarantees your message resonates deeply with all present.

Understanding the Importance of Presentation Skills

Presentation skills go beyond merely standing and speaking before an audience. They embody the essence of engaging and connecting with others. As it turns out, being able to connect with people in this way is an invaluable skill worth having. From convincing a potential new client to sharing knowledge with peers, presenting helps you get key ideas across. But here’s the kicker: it’s not only about what you say but how you say it that counts. While such finesse comes naturally to some, others need a bit of practice before they can nail it. But that’s why we’re here—to help you out.

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Mastering the Basics of Effective Presentations

Grasping the fundamentals can elevate a decent presentation to one that’s memorable. Let’s break it down.

Knowing Your Subject and Audience

Before you give your presentation, you first have to know who you’re talking to and what you’re talking about. It sounds simple because it is. But don’t let that simplicity fool you—it’s also where the magic happens. Dive deep into your topic and become the expert they expect you to be. As for your audience? Find a way to connect your presentation to them as individuals. Consider why your topic might be important to them. If you can get your topic to hit home with your audience, it’s much more likely that they’ll be impacted by what you say.

Using Open, Friendly Body Language

Our body language allows us to speak volumes without ever saying a word. So when you’re on stage, use open gestures, keep those arms uncrossed, and maintain a pleasant demeanor. Move around if space allows; make yourself bigger than just the spot behind the podium. Frequently make eye contact with the crowd instead of just looking at your notes or slides. Lastly, use gestures to complement your words, emphasizing key points.

Practicing for Perfection

When preparing for your presentation, rehearse until those nerves start feeling like excitement instead of sheer terror. Out of all presentation skills, this is perhaps one of the most important to improve. Even rehearsing in the outfit you’ll wear on presentation day can help you practice the right mindset you need. Whether or not you rewrite your script as bullet points, make sure you’re not reading off your notes. After all, you want to maintain a natural, conversational tone with your audience, not a robotic one. Before you begin your talk, breathe deeply. Not only does grounding yourself help calm your nerves, it actually improves your voice quality .

Designing Engaging Presentations

Every speaker wants to engage their audience. As a result, the ability to design engaging presentations is one skill that’s worth constantly improving. It’s all about balance, blending engaging content with sleek design.

Keeping Your Presentation Engaging and Structured

Every speaker would agree that maintaining audience interest is crucial. But how exactly do you do that? It takes a lot to focus on your presentation  and your audience at the same time. To get started, try some of these techniques.

  • Tell a story: Weave your facts into a narrative because everyone loves a good tale.
  • Vary the pace: Mix it up with videos, anecdotes, or jokes to keep things fresh.
  • Pose questions: Asking rhetorical questions keeps minds ticking and engaged.

Maintaining structure is key. You want to guide your audience through smoothly, making sure they’re following along every step of the way. Think of it as taking them on a journey where each point builds upon the last until you reach a compelling conclusion together.

Simplicity in Slide Design

If there’s one thing you don’t want to impose on your audience, it’s a cluttered slide. So what should you to improve this presentation skill? Take a look at these tips:

  • Keep it simple: A simple background with high contrast text can work wonders.
  • Leverage visuals wisely: If you’re talking numbers, opt for an infographic instead of listing out stats one after another. Visuals should enhance understanding, not confuse further. Make sure they’re relevant.
  • Use bullet points: Cover one idea per slide and use bullet points to break it down. This isn’t just easier for your audience to digest; it gives each point its moment in the spotlight.

The trick here is to avoid just throwing your entire presentation onto slides. That’s what leads to clutter. Instead, focus on the key points you want to communicate, and create visual summaries that complement what you’re saying. Good presentation design matters. And sometimes less really is more when helping people understand complex topics easily. For more on creating PowerPoint presentations, check out our article here .

Mastering Nonverbal Communication

As a speaker, it’s a given that your words are a vital part of your presentation. But what about your nonverbal cues? Believe it or not, those are just as important. And don’t forget tone—delivery is often where the real magic happens.

Improving Eye Contact

For instance, take eye contact. Making eye contact with your audience demonstrates confidence and professionalism. The trick is striking the balance: too little, and you seem disengaged; too much, and it’s just awkward for everyone involved. To improve this presentation skills, practice finding that balance. Aim to make brief but meaningful eye contact with different parts of your audience throughout your presentation. A general rule of thumb is the 50/70 rule , which says to spend about 50% of your time making eye contact when speaking, bumping it up to 70% when listening or answering questions.

Avoiding Filled Pauses When Speaking

The bane of any speaker’s presentation is a slew of filler words. These are words like “um,” “uh,” and “like.” These filler sounds typically sneak into our speech because we’re nervous or trying to think on our feet. To avoid them, practice pausing with purpose in between sentences or thoughts. Silence may feel scary, but using intentional pauses can give you time to think and keeps listeners hanging onto your next word. In addition, never forget to taking deep breaths. Doing so will help calm the nerves that are triggering those verbal fillers in the first place.

By improving these presentation skills, you’ll not only boost how others perceive you, but also how confidently you carry yourself through every slide.

Overcoming Presentation Anxiety

Feeling like a bundle of nerves before you hit the stage? If so, you’re not alone. But guess what? That jittery feeling doesn’t have to be your enemy.

Techniques to Calm Nerves During a Presentation

We’ve all been there—heart racing, palms sweaty, mind blanking out just when you need it most. It feels like your body is betraying you right at the crucial moment. Thankfully, it’s entirely possible to regain control by redirecting that nervous energy. To calm yourself, try some of these techniques.

  • Breathe deeply: It seems simple, but deep breaths are like a reset button for your nervous system.
  • Ground yourself: Feel your feet on the ground. Literally grounding yourself in reality helps shift focus back from fear to action.
  • The power pose: Standing in a posture of confidence can actually make you feel more confident thanks to some nifty brain-body communication.
  • Embrace silence: If you lose track during your presentation, use this time not as an awkward pause but as an intentional break for both you and your audience.

By practicing these techniques and improving them before your presentation, they will come more naturally. Plus, the more you prepare, the fewer surprises you’ll encounter, which means less fodder for anxiety.

Transforming Nervous Energy into Enthusiasm

Nervous energy isn’t bad—it shows you care. Mastering the art involves channeling that untamed vigor into a force of zeal.

  • Talk about what you love: You naturally become more animated and enthusiastic when discussing topics close to your heart.
  • Harness the adrenaline rush: This rush pushes us beyond our usual boundaries, so don’t be afraid to use it. Speak louder than normal if needed or move around more freely (if appropriate).
  • Redefine success: Focus on connecting with at least one person rather than impressing everyone—that takes off loads of pressure.

In essence, presentation skills aren’t just about speaking well. They’re about managing emotions effectively so they don’t manage us. So next time those butterflies start fluttering in your stomach before a big presentation, remember it’s all part of the process. Embrace the experience and use it to fuel your performance rather than let it derail you.

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Continually Improving Presentation Skills

The journey to becoming a presentation pro never really ends. Embarking on this path means consistently challenging oneself, exploring new depths, and setting sights on ever-higher achievements.

Seeking Feedback for Improvement

Let’s talk feedback. Although it might sting at first, feedback is a great way to improve your presentation skills. After every presentation, ask your audience what hit home and what missed the mark. But don’t stop there.

  • Talk to a mentor: Someone who’s been where you are can give insights you hadn’t even considered.
  • Solicit anonymous feedback: Sometimes people speak more freely when they’re not face-to-face.
  • Use online tools: There are platforms designed specifically for gathering and analyzing presentation feedback efficiently.

Volunteering for Presentations to Gain Experience

If practice makes perfect, then volunteering is your practice arena. Seizing each moment as a platform can really polish your expertise.

  • Pitch new ideas at work: Be the one who steps up during meetings with fresh insights or project proposals.
  • Dive into community events: Local clubs or groups often seek speakers on various topics—perfect for testing out different styles and formats.
  • Become a webinar host: This lets you play with technology while practicing how best to engage virtual attendees.

Remember, improving your public speaking skills takes time. But by consistently seeking out constructive criticism and grabbing every chance to get in front of an audience ,  you’re paving your way towards mastery. So take that deep breath, keep your head high, and take that stage. Your future self will thank you.

So there you have it. Together, we’ve learned how to improve presentation skills. This isn’t just about shaking off those stage jitters; it’s an expedition towards becoming a masterful storyteller who captivates every soul in the room.

Embarking on this journey, we dove headfirst into mastering basics like knowing your audience and subject. Plus, we covered tips on keeping slides simple yet engaging—a fine balance between clutter and clarity. And let’s not forget our silent but potent ally: nonverbal communication—where eye contact and body language can help engage your audience.

Anxiety had its moment under our microscope as well. Turns out, it’s less about fighting nerves and more about channeling them into electrifying enthusiasm.

Improving your presentation skills requires persistence—and lots of practice. The process isn’t just a path but an ongoing adventure that challenges us to grow and adapt in our quest for meaningful impact.

  • Last Updated: August 6, 2024

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

cover for presentation skills guide

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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presentation techniques in communication

PREZENTIUM

12 Effective Presentation Techniques To Help You Succeed

  • By Judhajit Sen
  • May 19, 2024

Delivering a good presentation requires more than just good content; it demands careful planning and strategic execution. From mastering your topic to engaging your audience, each element factors in captivating your listeners and making a lasting impact.

Start by thoroughly understanding your topic. Deep research will not only bolster your confidence but also prepare you for any questions that might arise. Organize your points logically with a clear outline, using presentation aids like slides and videos to enhance clarity.

Audience alignment is vital. Customize your content to their needs and interests, using simple language and relatable examples. A well-structured presentation, beginning with a strong, attention-grabbing opening and ending with a memorable conclusion, will keep your audience engaged throughout.

Effective verbal communication further enhances your delivery. Practice speaking clearly and confidently to relate to your audience. Incorporating multimedia and interactive elements such as polls and Q&A sessions are excellent audience engagement strategies .

F ocusing on these presenting techniques can help you give a good presentation.

The following are 12 effective presentation skills to help you succeed.

Key Takeaways

  • Thorough Planning: Understanding your topic deeply and organizing your points logically with clear presentation aids sets the stage for a compelling presentation.
  • Audience Alignment: Tailor your content to match your audience’s needs, interests, and comprehension level, ensuring maximum engagement and effectiveness.
  • Confident Delivery: Master verbal communication, body language, and simplicity to enhance delivery and foster connection with your audience.
  • Engagement Techniques: Incorporate storytelling, multimedia, and interactive elements to boost engagement and ensure your message resonates effectively.

Planning: Crafting a Winning Presentation

Behind every successful presentation lies meticulous planning. From understanding your topic to structuring your speech, each step is crucial for a compelling delivery that captivates your audience.

1. Topic Mastery

Begin by diving deep into your presentation topic. Conduct thorough research to bolster your knowledge and confidence. Identify areas where you may need additional preparation, ensuring you’re ready to tackle any questions that come your way.

2. Organized Framework

Map out your slides with an effective presentation outline , arranging the main points in a logical sequence. This blueprint will serve as your roadmap, keeping you focused and ensuring you cover all essential aspects. Consider integrating presentation materials like slides or videos to enhance clarity and engagement.

3. Structural Excellence

Craft a presentation with lasting impact by adhering to a well-defined structure. Start with a captivating introduction, followed by a robust body of content, and conclude with actionable insights. Embrace the 10-20-30 rule as a guide, limiting slides to 10, delivery time to 20 minutes, and font size to a minimum of 30 points.

Effective planning sets the stage to give a killer presentation, empowering you to deliver a compelling narrative that resonates with your audience long after the applause fades.

Audience Alignment: Key to Presentation Success

Key Presentation Techniques

Understanding your audience is indispensable to delivering the presentation. Tailoring your content to match their needs, interests, and comprehension levels ensures maximum engagement and effectiveness.

1. Know Your Audience

Take the time to learn about your audience’s backgrounds, interests, and concerns. Simplify technical jargon and complex concepts to ensure clarity and comprehension across diverse audiences. By speaking their language, you can foster understanding and avoid confusion.

2. Speak Their Language

Craft your presentation with your target audience in mind. Use strong, concise language and relevant examples to maintain their interest. Avoid using foreign words or clichés that may alienate or confuse your audience. If necessary, provide explanations to ensure clarity.

3. Relevant Data Presentation

Align your data presentation methods with your audience’s preferences. Conduct research to craft a relatable narrative and understand the most effective presentation approach. By addressing their expectations, you can ensure a satisfied and engaged audience.

4. Tailored Content

Identify your audience’s interests and needs to tailor your presentation accordingly. Adjust your language and focus based on whether you’re addressing professionals or a general audience. This personalized approach enhances relevance and engagement.

5. Design for Maximum Impact

Design your presentation around your audience’s needs and interests to deliver maximum value. By aligning your message with their expectations, you enhance comprehension and ensure your message resonates effectively.

By prioritizing audience alignment, you can craft presentations that captivate, inform, and inspire, driving your message home with clarity and impact.

Nailing the Beginning and End of Your Presentation

Starting and ending your presentation with impact is crucial for keeping your audience engaged and leaving a lasting impression. Here’s how to master both:

1. Captivating Start

Start your presentation with a powerful statement, unusual fact, or an interesting question to grab attention instantly. This approach hooks your audience and piques their interest from the get-go. Another method is to share a personal story or use a quote that resonates with your topic. Humor can also be effective, but be cautious with jokes—ensure they are neutral and unlikely to offend.

2. Clear Structure

After your attention-grabbing opening, provide an overview of your presentation’s time and structure. This roadmap helps your audience follow along and understand the flow of your content. Displaying a simplified outline throughout the presentation can keep your audience oriented and focused.

3. Memorable Ending

A strong ending is as important as a strong start. Conclude with a call to action , a memorable quote, or a personal story reinforcing your message. This ensures your audience leaves with a clear understanding of your key points and what you want them to do next. When you end a presentation , don’t forget to thank your audience for their time and attention.

By crafting a compelling beginning and end, you can enhance your presentation’s effectiveness and ensure your message resonates long after you’ve finished speaking.

Streamlined Success: Mastering Simplicity

Simplicity isn’t just a preference; it’s a powerful presentation technique that enhances focus and comprehension. By stripping away excess information and focusing on core messages, you ensure clarity and engagement.

1. Cleanliness

Avoid overwhelming your audience with information overload. Keep slides clean and concise, limiting each to 6-8 lines of text. This not only aids focus but also enhances the appeal of your presentation.

2. Core Focus

Simplicity means distilling your presentation to its essence, stripping away unnecessary details. This minimizes the risk of mistakes or confusion and saves valuable time for you and your audience. Whether a few words or bullet points for presentations suffice, choose a format that suits your topic.

3. Clear Communication

To maximize understanding, keep your presentation simple and straightforward. Use simple language, avoid technical jargon, and emphasize key points. For clarity, incorporate charts or graphs to simplify complex data and break up text with bullet points or subheadings.

By embracing simplicity, you empower your audience to grasp and retain your message effectively, fostering engagement and leaving a lasting impression.

Mastering Verbal Communication in Presentations

How you speak and deliver your message can make or break your presentation. Here’s how to ace it:

1. Speak Clearly and Confidently: Project your voice so everyone can hear. Pause when needed and adapt your language to your audience.

2. Pace Yourself: Don’t rush. Speak slowly and clearly, avoiding both lightning speed and snail pace. Don’t read everything verbatim unless necessary.

3. Mind Your Audience: Remember, they’re hearing this for the first time. Give them time to digest your slides. Master the art of the pause for emphasis and to collect your thoughts.

4. Cut the Fillers: Avoid “um” and “so” – they signal unpreparedness. Keep your speech smooth and confident.

5. Speak, Don’t Read: Engage with your audience. Speak freely, slowly, and clearly. Use note cards if needed, but keep them brief. Memorize the start and end for crucial eye contact.

Mastering verbal communication can turn an okay presentation into a memorable one. Practice, pause, and speak with confidence!

Mastering Presentation Dynamics: The Power of Body Language

Body Language In Presentation

Body language is a secret weapon for captivating your audience during presentations. It encompasses posture, expressions, and overall stance in front of the crowd. By harnessing this potential, you can elevate a lackluster presentation into a riveting experience.

1. Establishing Comfort and Connection

Start with a smile! Being pleasant and approachable sets the stage for an engaging presentation. Avoid pacing or making wild gestures that distract from your message. Maintain steady eye contact across the room, from front row to back, and sidestep the trap of fixating on screens or notes.

2. Projection and Poise

Your physical demeanor speaks volumes about your confidence. Stand tall, relax your shoulders, and exude ease. Embrace gestures that underscore your points while avoiding distracting habits like gum chewing or fidgeting. Dressing appropriately adds to your professional image.

3. Engaging Your Audience

Your body stature should mirror your enthusiasm for the topic. Stand confidently, using hand gestures to amplify critical points. Let your facial expressions reflect your passion and commitment to the subject matter.

4. The Power of Eye Contact

Maintaining eye contact fosters a personal connection with each listener, alleviating nerves and enhancing confidence. Start with a friendly face in the crowd, then gradually expand your gaze. Resist the urge to divert attention to screens, floors, or notes.

5. Strategic Positioning

Avoid standing directly in front of your audience, whether on a podium or in an open space, which can subconsciously signal aggression. Instead, position yourself slightly to the side, maintaining fluid movement to keep your audience engaged.

Mastering body language in presentations amplifies your prowess, enabling you to convey confidence, build rapport, and deliver messages that resonate deeply with your audience.

Amplifying Your Message: The Art of Voice Inflection

Your voice is a powerful tool in presentations, shaping comprehension and engagement. Mastering voice inflection enhances clarity, confidence, and audience connection.

1. Projecting with Purpose

Effective projection ensures your audience hears every word clearly, boosting confidence and engagement. Stand tall, breathe deeply, and enunciate each syllable with precision.

2. Emphasizing Key Points

Clarity is key when conveying important ideas. Slow down, articulate, and raise your voice to underscore the significance of your message. Infuse authority, confidence, and enthusiasm into your delivery.

3. Crafting Convincing Speech

In presentations, it’s not just what you say but how you say it that matters. Practice creating a confident and engaging voice. Eliminate unnecessary pauses and filler words like “um” or “oh” to maintain momentum and keep your audience captivated.

By mastering voice inflection, you can elevate your presentations from ordinary to extraordinary, ensuring your message resonates deeply with your audience.

Captivating Narratives: The Power of Storytelling

Storytelling isn’t just for bedtime; it’s a dynamic tool for elevating presentations. By weaving compelling narratives into your speech, you can ignite curiosity, engage your audience, and leave a lasting impression.

1. Breathing Life into Ideas

Embrace storytelling as a potent strategy to animate your subject matter. Don’t shy away from personal anecdotes or moments of suspense; they add depth and intrigue. End on a positive note to drive your message home effectively.

2. Forging Connections

Stories forge connections with your audience, making your message memorable. Use real-life examples, anecdotes, or case studies to illustrate your points and make them relatable. This personal touch resonates with your listeners, fostering a deeper understanding.

3. Sustaining Interest

Break the monotony of facts and figures by infusing your presentation with compelling stories. Engage your audience with narratives that captivate their attention and establish you as an expert. Leverage techniques like creating suspense and bringing characters to life to keep your audience invested.

4. Amplifying Impact

Adopt storytelling to transform your presentation from informative to impactful. Presenting data within a narrative framework ensures better retention and understanding. Start with a problem, introduce statistics, and offer solutions, guiding your audience through a compelling storyline.

Storytelling may seem daunting at first, but its ability to captivate and inspire is worth the effort. With practice, you’ll master the art of storytelling , enriching your presentations and leaving a lasting impression on your audience.

Commanding the Stage: Confidence in Presentations

Confidence is a game-changer in presentations. It keeps your audience engaged and makes your message more compelling. Here’s how to harness confidence to enhance your delivery.

1. Project Presence and Enthusiasm

Infuse your natural demeanor with enthusiasm to project confidence. This will help you connect with your audience, making them more likely to stay engaged. Keep your information interesting, and watch your audience for signs of engagement.

2. Embrace Self-Awareness

Monitoring your emotions and reactions helps you stay personable and handle feedback gracefully. Self-awareness can calm nerves, allowing you to perform more effectively and maintain a confident front.

3. Overcome Nerves

Nervousness is common, but confidence in your knowledge and preparation can counteract it. Practice thoroughly, understand your audience, and have a backup plan. Remind yourself of your readiness to alleviate fear.

4. Exude Self-Confidence

Appear relaxed and avoid showing stress or nervousness. Advanced presenters can step out from behind the podium and move around the room, which exudes confidence and attracts the audience’s attention.

5. Manage Stage Fright

Acknowledge stage fright rather than fighting it. Transform nervous energy into positive enthusiasm. Deep breaths can help soothe your nerves and relax your body.

By projecting confidence, you enhance your stage presence and make your PowerPoint presentation more impactful and engaging.

Perfecting Your Presentation: The Power of Practice

Presentation with Practice

Practicing is crucial for delivering a presentation effectively. Here are some key strategies to help you refine your public speaking and boost your confidence.

1. Rehearse Thoroughly

Practice your presentation multiple times, focusing on delivery and timing. Recording yourself can help you spot areas for improvement. Simulate actual presentation conditions as closely as possible, whether using a microphone or standing, to build comfort and confidence.

2. Mirror Rehearsal

Start by rehearsing in front of a mirror. This technique helps you identify and correct mistakes in your speech. It also enhances your confidence as you become more familiar with your material. Practice from random spots in your presentation to ensure thorough familiarity.

3. Utilize Feedback

Gather feedback from colleagues or mentors to refine your delivery. Practice in front of a small audience to simulate real conditions and get constructive criticism. This feedback loop helps you make necessary adjustments and improves your presentation skills.

4. Self-Monitoring Techniques

Use various self-monitoring techniques to prepare:

– Rehearse in front of an audience.

– Take notes for reference.

– Experiment with different delivery styles.

– Time yourself to stay within limits.

– Record yourself for self-review.

5. Timing and Structure

Adhere to the 10-20-30 rule to keep your presentation concise and engaging. Time your rehearsals to ensure you stay within the desired duration. Well-prepared presentations are more impactful and help you appear more confident and relaxed.

You can improve your presentation skills and ensure a smooth, confident, and impactful delivery by devoting time to practice.

Enhance Your Presentation with Multimedia and Visual Aids

Using presentation tools like multimedia and visual aids can significantly elevate your presentation, making it more engaging and effective. Here’s how to make the most of these tools:

1. Relevant and High-Quality Visuals

Use presentation aids  that are relevant to your content and serve as cues for your discussion points. High-quality images and icons can make your slides appealing and professional. Avoid over-reliance on cue cards, as this can create a disconnect with your audience.

2. Embrace Multimedia Trends

Integrate current multimedia trends, such as interactive infographics, short video clips, and animated elements. These tools capture attention and simplify complex concepts. Well-designed graphs and data charts help your audience quickly grasp information without extensive explanations.

3. Diverse Media Formats

Use various media formats to keep your presentation dynamic and engaging. Combine videos, flipcharts, whiteboards, and practical demonstrations. This variety keeps the audience’s attention and prevents monotony.

4. Support and Enhance Your Speech

Visuals should not only support your speech but also contribute to it. Carefully selected images, including pictures, graphs, and infographics, help convey your message more effectively. They also serve as memory aids if you need to recall parts of your speech during the presentation.

By strategically using multimedia in presentations , you can create a more captivating and informative presentation that resonates with your audience.

Boosting Interaction and Engagement in Your Presentations  

Engaging your audience is key to keeping them involved in your presentation. Here are some interactive presentation ideas to enhance engagement:

1. Ask Questions

Incorporate questions throughout your presentation to keep your audience attentive. Pose “easy” questions that can be answered readily, encouraging participation and making the audience feel involved. This simple technique helps maintain interest and fosters a connection between you and your listeners.

2. Encourage Participation

Use interactive methods like polls or quizzes to involve your audience actively. These techniques not only make the presentation more dynamic but also provide instant feedback on how well your message is being received. Interactive elements can break the monotony and re-engage attention if it starts to wane.

3. Personalize Interactions

Directly engaging with audience members can make your points clearer and more relatable. Use examples that involve participants by name, referring to their work or experiences. This personal touch can make your presentation more memorable and meaningful.

4. Allocate Time for Q&A

Set aside a significant portion of your presentation time for a Q&A session, allowing your audience to ask questions and express concerns. A good rule of thumb is to spend half your allotted time on the presentation and the other half addressing audience queries. This approach not only clarifies any doubts but also shows that you value their input and are open to dialogue.

By integrating these interaction communication and engagement techniques, you can create a more compelling presentation that resonates  with your audience and keeps them involved  from start to finish.

Effective Presentation Techniques: Keys to Success

Crafting and delivering an impactful presentation requires a blend of preparation, audience alignment, engaging storytelling, and confident delivery. By mastering these essential elements, you can captivate your audience and leave a lasting impression.

Starting with meticulous planning, understanding your topic inside out lays the foundation for a compelling narrative. Organize your points logically, incorporating aids to enhance clarity. Tailoring your content to your audience’s interests ensures maximum engagement, while a strong opening and memorable conclusion bookend your presentation effectively.

Verbal communication elevates your delivery, fostering connection and rapport with your audience. Simplifying complex ideas and incorporating multimedia elements enhance comprehension and retention.

Storytelling injects life into your presentation, forging a deeper connection with your audience. Confidence, cultivated through thorough practice and self-awareness, is the linchpin of an impactful presentation. Finally, interaction and engagement techniques ensure active participation and maintain interest throughout.

By integrating these types of presentation tips, you can master the art of presentations, delivering messages that resonate deeply and inspire action.

Frequently Asked Questions (FAQs)

1. Why is topic mastery essential for presentations?

Mastering your presentation topic through deep research boosts your confidence and enables you to handle any questions from the audience effectively. Thorough understanding ensures you can deliver your points clearly and convincingly.

2. How can I keep my audience engaged throughout my presentation?

Customize your content to your audience’s needs and interests by using simple language and relatable examples. A well-structured presentation with a strong opening and memorable conclusion, coupled with engaging multimedia and interactive elements, ensures maximum engagement.

3. What are some tips for delivering a captivating presentation?

Practice public speaking clearly and confidently, and use gestures to relate to your audience. Incorporating multimedia and interactive elements such as polls and Q&A sessions can boost engagement and make your presentation more memorable.

4. How can I enhance my presentation with multimedia and visual aids?

Choose relevant and high-quality images that support and enhance your speech. Embrace diverse media formats, such as videos, flipcharts, and practical demonstrations, to keep your presentation dynamic and engaging.

Unlock Your Presentation Potential with Prezentium

Mastering presentations isn’t just about what you say but how you say it. From captivating your audience with a solid start to leaving a memorable impression with a powerful conclusion, every step counts. That’s where Prezentium comes in.

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Looking to hone your skills? Dive into our Zenith Learning workshops, where structured problem-solving meets storytelling. Master the 12 presentation skills, from planning to multimedia integration, and watch your presentations soar.

Don’t just deliver presentations; make an impact. Partner with Prezentium today and unlock your presentation potential.

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

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11 Tips for Improving Your Presentation Skills (& Free Training)

11 Tips for Improving Your Presentation Skills (& Free Training)

Written by: Heleana Tiburca

presentation techniques in communication

Are you looking for ways to completely level up your presentation skills? We’ve rounded up a list of the 10 best tips to help you deliver and create an effective presentation .

Here’s a sneak peek at some of the tips you’ll find inside:

  • Create an audience journey roadmap
  • Use proper and confident body language
  • Meet your audience before presenting to better connect with them
  • Focus on your presentation design to engage your audience

... and a whole lot more!

So, if you want to take your presentation skills to the next level, then this list will show you exactly how to do so.

Let’s get into it.

Table of Contents

Tip #1: define the purpose of your presentation., tip #2: create an audience journey map., tip #3: keep your slides short and sweet., tip #4: focus on your presentation design., tip #5: visualize boring numbers and data., tip #6: practice in front of a live audience., tip #7: meet your audience before presenting., tip #8: channel nervous energy into enthusiastic energy., tip #9: use proper and confident body language., tip #10: allow your personality to shine through., tip #11: take courses to improve your presentation skills., free presentation skills training.

Behind every successful presentation, there was carefully crafted planning that went into it beforehand. To ensure that you’ll have a powerful presentation, you need to consider your message.

The very first step to any good presentation is to define its purpose. This goes on in the very beginning during the planning process where you consider your message.

Your presentation’s end goal can be any of the following:

  • To entertain
  • To persuade

Your presentation’s end goal might even be a combination of the four purposes above. Consider the fact that you may need to inform buyers of your product and what problem it solves for them, but you also need to persuade them into buying it.

This is where engaging storytelling and proper visual aids will come into play to help you achieve your goal, and will either make or break your presentation.

Once you pinpoint the purpose of your presentation, you can then begin to work on the subject matter and your audience journey map.

An audience journey map is a visual representation of all the steps you need to take your audience members through, from first to last and everything in between, to achieve the goal of your presentation.

There are a few steps to creating your audience journey map.

presentation techniques in communication

First, you need to start your explanation at a low point — the current state of an issue. Maybe there’s a problem that you are able to solve. Describe the current situation before you lay out the undertaking ahead.

Once you lay out the problem, you can then start showing your audience the process of solving this problem. To not overwhelm your crowd, give them an actionable roadmap to follow.

With great verbal communication skills, you can tell them how you plan to take the first step.

This is many times the hardest part of the presentation, but once you have the foundation for your first step, you can easily lay out the next stepping stones and take them to your end goal with ease.

Creating an audience journey map will be a major success factor in a compelling presentation and needs to be done before writing and creating your slides.

Having a clear audience journey map will also help ensure you take your audience on a smooth journey with all your main points in line and achieve your end goal with no bumps in the road.

When giving a presentation, make sure that you keep it short, sweet and as informationally-condensed as possible. All of your slides should be easy to digest and understandable at a glance.

Let's take a look at an example. The slide below is part of Visme's simple presentation theme , which is designed to have maximum impact with minimal text.

presentation techniques in communication

You can customize this slide and others like it in Visme's presentation software . Or, you can apply the same concept of minimalism to any other presentation tool, such as PowerPoint.

To make sure that you stay on topic and won’t overwhelm your crowd with too much information, you need to have a plan. When you have a solid plan to go by, you won’t go off track and begin rambling about things unrelated to your presentation.

Another practical way you can stay on topic and not overwhelm your audience with too much information is to have your main points written in bold somewhere on your slides.

Here's another example of a Visme slide template that does that well:

presentation techniques in communication

As you can see above, you don’t need to write out all the information surrounding the main points, as this will cause your audience too much confusion.

An experienced presenter will be able to quickly glance over at their own presentation slides, see the main points and continue on with their presentation, engaging their audience without going off course.

This, of course, comes with a lot of rehearsing out loud, which we will cover more in tip number six .

Another great way to keep your presentation short is to set a specific time for asking questions.

By reserving a few minutes during your presentation for your audience to ask questions, you can present your main points and achieve your goals, without going into too much detail.

Your audience can then ask for clarity on anything that interests them and you can answer their questions in however much detail you need.

Picture this: you’re gathered around the conference table with all your colleagues early Monday morning and your manager pulls up a lifeless, colorless, text-filled Microsoft PowerPoint presentation.

You’re trying your best to pay attention and understand what he’s trying to convey, but staring deep into your coffee cup seems much more interesting at this point.

Sound familiar?

This is why it’s so crucial to understand how your presentation design will affect the outcome.

By having a messy and overloaded presentation, you’ll lose your audience almost immediately. On the flip side, if it’s so mundane and boring, you will also lose their attention.

One design presentation tip that we suggest you implement is to make sure you don’t overcrowd your slides with too much text.

This is a risky thing to do because the moment you flip to the next slide, your audience’s attention goes from what you’re saying, to your slide.

They’ll begin to read everything presented on the slide and completely tune you out. This is why a minimal text approach with a maximum of 2-3 different yet complementary fonts on your slides will be ideal, like in the example below.

presentation techniques in communication

You can use visual aids like images, animated graphic design elements, videos and more to convey the same message that boring text would.

It’s not everyone’s cup of tea to design a presentation from scratch, and that’s why it can be incredibly helpful to use a tool that offers presentation templates to help you get started.

Visme has hundreds of handcrafted presentation templates for public speakers to use for any occasion. Each presentation template is fully customizable and you’ll be able to add your branded content to your slides to make it your own.

Presenting your data can be an incredibly tricky and difficult task.

Instead of adding a bunch of tables and numbers to your slides, try switching things up by using charts, graphs and other data visualization types .

When creating a chart for your presentation, you need to be mindful of several things.

First, you need to choose the right chart to begin with. Not every type of graph is suitable for all data sets. The chart you choose will depend on the nature of your data and your unique purpose of using that chart.

Here's an infographic to help you understand what type of chart to use depending on your unique needs and nature of data.

presentation techniques in communication

Image Source

For example, if you're drawing a comparison between two or more items, a bar graph might be suitable. But if you're breaking down composition, a pie chart might be a better idea.

Also, make sure that you can fit all of your information into a chart without overcrowding the visual and also have your audience understand that information at a glance, like in the example below.

presentation techniques in communication

Other data visualization tips to keep in mind include choosing a pleasant, cohesive color scheme, sticking to max 2-3 fonts, incorporating a legend, and keeping your data as simple as possible.

Learn more about data visualization best practices to help you create engaging charts for your presentations and reports.

If you're using Visme, you can also import your data directly from Google Sheets, Microsoft Excel, Survey Monkey, Google Analytics and more.

Practice, practice and practice again.

Some would argue that writing up and designing a presentation from scratch is the easiest part. Delivering the presentation in a way that it engages your audience — that's the tricky part.

When it comes to public speaking, it’s only natural that one would get a little nervous and stumble upon their words.

That’s why practicing your public speaking skills in front of others will be vital to how well you present and connect with your crowd during your actual presentation.

It’s one thing to practice in front of the mirror, but it’s something completely different when people are waiting for you to deliver information that will improve their business or life.

So gather up some friends, family members or even your pets, and present your presentation from start to finish as many times as you need.

By presenting your slides out loud, you might even catch some mistakes in your presentation or find you need to add in some missing information.

By shaking your attendee’s hand before a meeting, you’ll begin to make connections and become more approachable and likable by your audience.

Meeting your audience will help break the ice and make them more likely to listen to what you have to say. They will also feel more comfortable asking you questions later, which will increase the value they get out of your presentation.

Plus, you’ll also feel more relaxed speaking to your audience if you've met them already. When you can put a name to a face, you’ll automatically feel a sense of comfort when you make eye contact with them while presenting.

Even the most famous movie stars and popular public speakers will still get nervous before a public presentation.

It’s human nature to get butterflies and perspire a bit before having tons of eyes on you, critiquing every word you have to say.

So, if you’re feeling nervous before a presentation, instead of emotionally shutting down, take that nervous energy and transform it into enthusiastic energy.

Before getting up on stage, listen to your favorite hype music, maybe have a coffee (if it won’t make you jittery) or get a pep talk from a friend.

By being confident and using your enthusiasm to your advantage, you’ll have your crowd on the edge of their seats, completely engaged, following every word you say.

Enthusiastic presentations will much better received by listeners, rather than monotone informational presentations. So, as important as your presentation design is, the way you present it will determine a big part of the outcome.

According to Allan Pease , an Honorary Professor of Psychology at ULIM International University, you can convince almost anyone to do anything for you if you use proper body language.

He has an entire Ted Talk dedicated to the subject, which you can watch below.

The proper use of hand gestures, a power stance, a confident smile and an authoritative yet kind voice are all techniques that you can leverage to get your crowd listening to and agreeing with what you’re saying.

According to Allan Pease, when using hand gestures, you’ll want to make sure that you’re using open palm gestures. This makes you look like a great leader that is right there with the team, ready to lead and take charge.

By using open palm gestures, people will automatically be inclined to listen to you.

The moment you turn your hand over and start using your pointer finger, you will lose your audience. They won’t accept any information from you and they will believe you have an authoritative and hostile attitude.

Body language is everything, so make sure to use open hand gestures, smile, take a deep breath and believe that you’re not nervous, even if you are.

As soon as you believe that you’re not nervous, your brain and body will follow suit and you’ll feel more confident on stage with your presentation, which will make your audience trust you more.

We’re convinced that with the right tone of voice and allowing your personality to shine through, you can take any boring presentation, and turn it into an entertaining and engaging one for your audience.

While it is good to meet your audience where they are, it’s never good to fake your personality for the sake of a presentation.

Everyone can tell when someone isn’t genuine, and if you’re trying to suppress your personality, you’re only hurting yourself and your presentation by doing so, as what you’re saying can then begin to sound disingenuous.

So, don’t be afraid to use your personality to your advantage. Let a joke out and entertain your audience. By making your audience laugh, you’ll have them more in tune with what you’re saying.

Chances are if you’re giving a business presentation, many of your peers will be there and they'd want you to let your personality show. So, be yourself and use that to your advantage!

Finally, our best tip that we can offer you in all areas of life is to never stop learning.

The only way to improve is to continue learning and practicing. That’s why we recommend you take presentation courses that will help improve your communication skills and presentation skills.

You can brush up on your presentation, communication and public speaking tips by taking online courses on Udemy or Coursera . Look for specific courses on storytelling, body language and more to focus on your problem areas.

Or, if you're looking for a free course that packs all the good stuff at zero cost, our team at Visme has put together an incredible presentation course that will help you smash your next presentation!

When it comes to creating and giving presentations, many times it seems like it’s just something that’s expected of us to do, without receiving any type of proper training or qualifications.

Here at Visme, we want to see everyone succeed.

That’s why we combined our years of knowledge and experience to create a free course to give everyone the tools and confidence they need in order to create effective and successful presentations.

graphic design courses - visme's presentation course

There are dozens of benefits and skills you’ll gain in these training sessions. You'll learn how to:

  • Effectively brainstorm and create audience personas and audience journey maps
  • Use visual communication to inform, engage, inspire and persuade your audience
  • Design your presentation as a professional designer would in minutes
  • Use colors, fonts, pictures and videos to increase the impact of your speech
  • Present your data through compelling charts and graphs that tell a story

You’ll also receive a Visme Versity certificate of completion once you complete the online course — you can add this to your LinkedIn profile to set yourself up for success.

If any of these benefits sound like something you want to add to your tool belt, then you can take our free presentation skills course for professional development right now.

This course is broken down into easily digestible sections, yet it’s jam-packed full of readily applicable information. The best part is you can take the course and complete it at your own pace.

There are engaging educational videos for you to watch and learn from, informational content for you to read and at the end of each session, there is a quiz for you to take to assess your progress.

By the end of this course, you’ll have an abundance of skills that will help you succeed in all types of presentations.

Sign up today and learn how to become a great presenter in no time!

Level Up Your Presentation Skills

You’ve now learned 11 amazing tips on how to improve your presentation skills, but there’s still so much more to uncover and learn in the realm of presentations skills.

If you want to overcome your fear of public speaking, improve on your business presentations, become a better communicator and transform good presentations into great presentations, then this free presentation course by Visme is for you.

Want to create stunning presentations of your own? Sign up for our presentation software and start using hundreds of pre-made slides, animated effects, free graphics, charts and more.

Create beautiful presentations faster with Visme.

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About the Author

I’m Heleana and I’m a content creator here at Visme. My passion is to help people find the information they’re looking for in the most fun and enjoyable way possible. Let’s make information beautiful.

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

21 Ways To Improve Your Presentation Skills

Bailey Maybray

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Presentation Skills: A woman speaks before a crowd.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

  • Presentation skills definition
  • Importance of presentation skills
  • How to improve presentation skills
  • Effective presentation skills
  • Presentation skills for executives

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

  • Bring together different sources of information to form a compelling narrative
  • Hook audiences with a strong beginning and end
  • Ensure audiences engage with their content through questions or surveys
  • Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted byHarvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

Types of Presentation

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

presentation techniques in communication

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

presentation techniques in communication

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

presentation techniques in communication

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

presentation techniques in communication

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

presentation techniques in communication

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

presentation techniques in communication

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

presentation techniques in communication

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

presentation techniques in communication

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

presentation techniques in communication

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

presentation techniques in communication

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

presentation techniques in communication

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

presentation techniques in communication

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

  • Sign up and log in to Venngage to access the editor.
  • Choose a presentation template that matches your topic or style.
  • Customize content, colors, fonts, and background to personalize your presentation.
  • Add images, icons, and charts to enhancevisual style and clarity.
  • Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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Matt Abrahams: Tips and Techniques for More Confident and Compelling Presentations

A Stanford lecturer explains key ways you can better plan, practice, and present your next talk.

March 02, 2015

presentation techniques in communication

The ability to present your ideas in a clear, confident, and authentic manner can make a huge difference in your business (and personal) success. Yet many people are anxious or under-practiced in presenting effectively. The best way to feel more confident and deliver engaging presentations is through smart and thorough preparation and practice. From first planning through actual delivery, these tips and techniques can help you be a more compelling speaker and ensure your audience gets your message.

Part One, Planning Your Presentation

Start with a Key Question

Ask Yourself,  What does my audience need to hear from me?

Many speakers are anxious because they feel they are under the harsh spotlight of an audience who is constantly evaluating them. But, interestingly, incorporating questions from the moment you start planning can help you feel more confident about every aspect of presenting. Here are two ways to use questions in planning that will help you structure your presentation, and even improve your delivery:

Ask Yourself, “What Does My Audience Need to Hear From Me?”

Instead of seeing speaking as a performance, think of it as being in service of your audience’s needs — this shifts the attention away from you and onto your audience. The most useful way I know to focus on your audience is to start by asking yourself the simple question: “What does my audience need to hear from me?” This not only helps you tailor your message to your audience, but it also reminds you that they are the ones in the spotlight. Make this question your mantra as you prepare and practice your presentations.

Outline Your Talk Using Questions

When writing your next outline, create a list of questions to serve as prompts for what you intend to say. I loathe speaking manuscripts and full-text speaker notes, which only invite memorization and actually increase performance anxiety. An outline, on the other hand, is a very practical tool to help speakers prepare and deliver. And the power of a question-based outline is twofold:

  • It allows you to feel more confident because you know the answers to your questions — you no longer need to worry you might not know what to say.
  • You will be more conversational, since you are simply answering your audience’s unasked questions, and conversational delivery is often better remembered by audiences.

Know Your Audience’s Perspective, and Give Them a Reason to Care

Audiences need help to remember your content. Unfortunately, the norm for audiences is to “sit back and take it.” This results in unengaged audiences who are often left to find meaning in the presenter’s message. With careful crafting, you can include core relevance and an emotional hook in your presentation that will facilitate your audience’s remembering what you say.

Be Relevant to Your Audience

As a speaker, your job is to be in service of your audience. You need to be sure that you make it easy for them to understand your message. I am not suggesting you “dumb down” your content. Rather, I argue you should spend time making sure your content is relevant and easily accessible to them. Relevance is based on empathy. You need to diagnose your audience’s knowledge, expectations, and attitudes, and then tailor your content to their needs, particularly when presenting statistics.

Too often, presenters deliver numbers devoid of context, which makes it hard for the audience to see their relevance, much less remember them. For example, I worked with a green technology company that is doing some wonderful things to save energy. During a presentation, one of their executives said their company had saved the United States one billion kilowatt hours of electricity. This certainly sounds like a big number, but since I am not an electrical engineer, the number means nothing to me. But then, the presenter translated this number by saying: 1 billion kilowatt hours is the equivalent of the entire United States not using power for 15 minutes. With this context, this number suddenly became much more relevant to my understanding, and more impactful. Clearly, context matters. By making it relevant, you make it memorable.

Another way to make things relevant is to connect your content with information your audience already knows. Analogies are a perfect tool for this. By comparing new information to something your audience is already familiar with, analogies activate the audience’s existing mental constructs, which allows for quicker information processing and understanding.

For example, when I teach the purpose and value of organizing a presentation, I often say that a presenter’s job is to be a tour guide. We then discuss the most important tour guide imperative: “Never lose the members of your tour group!” This analogy allows my students to leverage all of their experiences of being on tours to understand not only the importance of organizing a presentation, but other ideas, as well, such as setting expectations, checking in with audience members, transitioning between ideas, etc.

Include an Emotional Hook

Most of us can quickly recall where we were on Tuesday, September 11, 2001, yet far fewer of us can remember our whereabouts on Monday, September 10, 2001. The emotional toll of the terrifying and tragic 9/11 terrorist attacks demonstrates a truism that has been known since the ancient Greeks studied rhetoric: Emotion sticks. People remember emotionally charged messages much more readily than fact-based ones. In fact, modern scientists are finding that our emotional responses have a fast track to our long-term memory. So when possible, try to bring some emotion into your presentation, whether in the form of your delivery or the content itself.

Quote Emotions are highly motivational, so think about the emotional response you want from your audience and then plan to present in a manner that reflects that response.

In planning your delivery style, ask yourself what emotional impact you want to have on your audience. Too often, presenters focus just on the actions or thoughts that they desire from their audience without thinking about the emotional response they want. Emotions are highly motivational, so think about what you want from your audience and then plan to present in a manner that reflects that response. In other words, your delivery style and tone need to be congruent with the emotional impact you desire. Yet at the same time, you want to be authentic and not theatrical. This requires forethought, and I recommend practicing in front of focus groups who can give you feedback on this emotional congruency.

Many of my more technical and scientific clients and students challenge me on my assertion that emotion is important. They argue that their presentations are often highly specialized and detailed, and that emotion doesn’t play a role in those types of talks. I disagree. Even the most technical talks can have some emotional aspect, especially if you focus on the benefits or implications of the science or technology. Benefits are inherently emotional — saving time, saving money, saving trees, saving lives … these are things people care about.

Be authentic, not theatrical.

I once worked with a start-up company that sold antivirus software for large computer networks. Their standard presentation was loaded with facts and data points, and unfortunately most of the presentation was less than memorable. But with some minor additions that focused on protecting data and keeping users safe, the presentation became much more memorable because now it had an emotional hook.

By adding emotion, relevance, and variety to your presentation, you can be sure the audience will remember what they hear and see. The techniques and approaches I have described will also help you be more comfortable and confident in your presenting, which will only amplify your positive impact on your audience.

Structure Sets You Free

A powerful way to help you remember your presentation — and ensure that your audience retains what you say — is to plan your content using a meaningful structure. Research shows that people retain structured information up to 40% more reliably and accurately than information that is presented in a more freeform manner. There are many presentation structures on which you can rely, including:

  • Past-Present-Future — good for providing a history or reviewing a process
  • Comparison-Contrast — good for showing the relative advantages of your position
  • Cause-Effect — good for helping people understand the logic of your position
  • Problem-Solution-Benefit — good for persuading and motivating people
  • What?-So What?-Now What? — good for leading people to a call to action

presentation techniques in communication

Having a structure helps you remember what you plan to say, because even if you forget the specifics, you can use the general framework to stay on track. For example, when using the Problem-Solution-Benefit structure, you first lay out a specific problem (or opportunity), then you detail a solution to address the problem, and finally you define the benefits to your solution. If you are in the middle of the Solution portion of your talk and you blank out, then by simply thinking back to your structure, you know that the Benefit portion comes next.

My favorite structure is What?-So What?-Now What? This useful structure can help you not only in planned presentations but also in spontaneous speaking situations, such as job interviews. When using this structure, you start with your central claim (“I am qualified for this position because of my experience”) and then explain its importance or value (“This experience will allow me to start contributing to your firm immediately”) before concluding with a call to action or next steps (“So when can I start?”).

Part Two, Practice and Preparation

Use Variation in Sight, Sound, and Evidence to Connect with Your Audience

Your job as a presenter is to engage your audience, to pull them forward in their seats. Unfortunately, audiences can be easily distracted, and they habituate quickly. To counter these natural tendencies, you must diversify your material to keep people’s attention, with variation in your voice, variation in your evidence, and variation in your visuals.

You have likely been the victim of a monotonous speaker who drones on in a flat vocal style, like Ben Stein’s character in Ferris Bueller’s Day Off. Adding variation in your volume and speaking rate will help keep your audience’s attention and motivate them to listen. And by speaking expressively, your passion for your topic comes through. However, for many presenters, this type of speaking is not natural. I often instruct less expressive speakers to plan their presentations by infusing them with emotive words, such as “excited,” “valuable,” and “challenging” — then, when they’re actually presenting, they inflect their voice to reflect the meaning of these words. For example, when you are speaking about a big opportunity, then speak “big” in a big way. With practice, you will feel more comfortable with this type of vocal variety.

Quote Try providing three different types of evidence, such as a data point, a testimonial, and an anecdote.

Varying the type of evidence you use to support the claims in your presentation is equally important. Too often, presenters exclusively use their favorite type of evidence. You might over-rely on data or on anecdotes. But both qualitative and quantitative academic research has found that triangulating your support provides more compelling and memorable results. So, try providing three different types of evidence, such as a data point, a testimonial, and an anecdote. This triangulation neatly reinforces your point, and it allows your audience multiple opportunities to connect with your idea and remember it, which is why it’s a technique often used by advertisers to reinforce that you should buy their product.

By varying your voice and evidence, you will make the words you speak more memorable. But what your audience sees is also critical. Just as a monotonous speaker can cause mental shutdown in an audience, repetitive body movements, and slides jammed with words can fatigue and distract an audience. People are very poor multitaskers. When distracted by spurious gestures or a wall of bullet points, audience members have fewer cognitive resources available to remember the content of what you’re saying. To increase the variety of your nonverbal delivery (e.g., gestures and movement), audio record yourself delivering your presentation, then play the recording while you move and practice your gestures. Since you do not have to think about what to say, you can play with adding variation to your body movement without the distraction of speaking.

To address the issue of slides that are “eye charts” full of details in small fonts, challenge yourself to think visually. Is there an image that could represent your point in a more meaningful way? Could you create a diagram or flow chart to help get your point across to your audience? A useful tool to get your creative visual juices flowing is Google Images. Type in the concept you are trying to convey and see what comes up in the search results. The images you find might have copyright issues, so I don’t recommend using everything you find, but you’ll get an idea of the type of visual variety that is possible.

The Right Way to Practice

Practice is clearly important for delivering an effective presentation; however, many presenters don’t practice properly. They simply mentally rehearse or flip through a slide deck, passive approaches that don’t really simulate the conditions of a presentation. To practice effectively, you also need to stand and deliver — even if you are presenting virtually, you need to physically stand up to project effectively. Rather than only thinking through a presentation, standing up and practicing your speech helps you remember it. Specifically, hearing your own voice and using relevant, appropriate gestures improve later recall. You remember more because your mental imagery and physical practice use overlapping neural networks in your brain, improving what’s known as memory consolidation, or the process by which a thought becomes cemented into your long-term memory.

Don’t memorize.

One very useful technique, called focused practice, involves taking one aspect of your presentation — say, the introduction — and delivering it repeatedly until you become highly familiar and comfortable with it. (You should not memorize your presentation, because memorizing invites blanking out.) Next, you move on to another aspect of your presentation, such as transitioning between two specific visual aids. Focused practice allows you to feel less anxious because you do not have to spend valuable mental effort thinking about all the particular aspects of your presentation at once.

The location where you practice your presentation should be in the place where you’ll be presenting, or at least in a similar place. For example, if you are going to give a speech in a large room with big windows where people are quiet and attentive, you should practice giving the speech in a large room with windows. The context in which you learn helps you remember and will boost your confidence, since the surroundings will feel comfortable. This advice also works for presenting via the Web or teleconference. Practice in the room with the technology that you will be using. In fact, practicing with the technology in advance is always a good idea.

Presentation Hygiene: The Good Habits of Effective Speakers

Your parents were right! By eating healthfully, keeping fit, and sleeping well, you can improve your well-being — plus help alleviate your presentation anxiety and improve your memory, increasing the chance that you’ll remember all your points in a presentation. Like a long-distance runner carbo-loading for a marathon, you will find it helpful to eat certain foods — in this case, to facilitate memory formation and retention — ahead of your presentation. Complex carbohydrates, nuts, oils, foods rich in omega-3 fatty acids, and foods that contain flavanols (such as grapes, berries, apples, and cocoa) are good choices. Avoid simple sugars and sweets because they provide a quick energy boost that is often followed by sluggishness and mental haziness. And plan your caffeine consumption wisely: Caffeine facilitates creativity and productivity, but it also invites jitters, dry mouth, and flighty memory. It may make some sense to go for the triple mocha latte when you’re preparing a speech, but it’s not a good idea the day of. (Remember, the effects of caffeine linger in the body for a number of hours.) Finally, it may be tempting to use alcohol to calm your nerves, but evidence suggests it causes forgetfulness and “loosens the tongue,” which could lead to regret.

Quote A healthy diet, proper rest, and exercise can help alleviate your public speaking anxiety.

Exercise plays an important role in both memory and anxiety resilience. Fit presenters respond better to both the mental and physical aspects of stress. Additionally, physical activity increases lung capacity and bolsters mental focus, two very important aspects of speech delivery. Finally, exercise provides an avenue for releasing pent-up anxiety and stress. Try to go for a quick swim, jog, or walk prior to writing or practicing a speech. The resulting calming effect comes not just from getting outside and distancing yourself from the stressor, but also from your body’s natural endorphins, which are often released when you exercise. Memory research clearly shows that the less stressed you are, the more information you will retain. Exercising after practicing a presentation can help, too: Short, intense bursts of exercise that follow new learning have been shown to increase memory retention.

Sleep is also critical. Good-quality, deep sleep prepares your brain for learning and consolidates newly learned memories so that you can recall them more easily. When you are preparing a speech, pulling an all-nighter is the worst thing you can do.

Part Three, Presenting

Use Questions to Connect with the Audience

Audience connection is the key characteristic that distinguishes a memorable presenter from an average one. Are audience members participating with the speaker, or simply listening to the speaker? Questions provide a great way to foster engagement. Questions by their very nature are dialogic. They’re two-way: You ask and your audience responds. I recommend using three types of questions throughout your presentation to get your audience’s attention:

Rhetorical Questions Build Intrigue

Asking your audience a question for effect (rather than one you expect them to actually answer) prompts them to think about the issue.

Example: “Would you believe that companies are making robotic honeybees to pollinate crops in locales where bees are dying off?”

Polling Questions Make the Audience Part of Your Point

When asking your audience to respond to your query, be sure to signal how you want them to do so (e.g., model raising your hand as you ask your question, or explain how the online poll works if you are virtually presenting) and comment briefly on the response you get (e.g., “Just as I expected, about 50% of you … ”).

Example: “How many of you have ever been stung by a honeybee?”

“What if?” Questions Root Your Presentation in Time

Inquire about a possible future or the historical past; and as with rhetorical questions, you may not expect a literal response, but you definitely focus your audience’s attention on the time period you’re describing.

Example: “What would it be like if all crops were pollinated by robo-honeybees?” Or, “Remember when modern science made it possible for genetically modified vegetables to yield more crops?”

The Art of the Graceful Recovery

Drawing a blank when you’re standing before an audience can have dramatic and traumatic implications. Consider politicians and how memory gaffes can damage their credibility. For example, Texas Gov. Rick Perry suffered a long memory lapse during an early November 2011 nationally televised debate among U.S. Republican presidential candidates. Perry’s painfully awkward stumble provided endless fodder for political observers, media pundits — and stand-up comedians. So what can you do if you forget parts of your presentation?

First, try not to be too hard on yourself. Often, speakers blurt out comments that reduce their credibility: “Sheesh, how could I forget?” “I’m so nervous” or “I can’t believe how stupid I am!” If you must overtly acknowledge your forgetfulness, simply apologize and collect your thoughts.

One of my students once addressed her forgetfulness in a clever way that portrayed a potentially negative occurrence as a byproduct of a positive trait: “You’ll have to excuse me, but I am so passionate about my topic that I sometimes get ahead of myself. Allow me to review my previous point.” Most audiences are very forgiving, and some may actually be thankful for the pause because it allows them time to process what you’ve presented.

To help get yourself back on track, focus on what you’ve just said. Too often, people who blank out try to figure out what they need to say next. But you are more likely to continue smoothly if you reorient yourself by looking to what you said previously.

The following techniques can help you get past a memory block:

Paraphrase Your Previous Content

Pausing to say, “So just to step back for a moment, I’ve already covered how X and Y are relevant … ” gives you a moment to remember point Z, and even frame it as a point you’ve been building toward.

Ask Your Audience a Question — Maybe Even a Rhetorical One

“What seems to be the most important point so far?” Asking a rhetorical question not only provides you with a chance to collect your thoughts, but it also boosts your confidence because you know the answer, and launching into that answer will likely get you back in the flow.

Review Your Overall Speaking Purpose

“So we can see that [insert your core message] is really important.” This option works well when you are struggling to remember your place at big transition points because it allows you to return to the overall importance of your message. Mistakes happen. It’s a simple fact of life. But when you’re in front of a roomful of people and you’re trying to think of your next point, but all you can picture is … nothing, the key to a graceful recovery is to step back for a moment and regain your bearings.

The Power of the Paraphrase

When you are giving a public presentation, don’t you hate it when you face … the dreaded question. You know the one: the emotionally loaded challenge that serves to undermine everything you presented prior. You had hoped you wouldn’t get it, but here it is. Or, you may face … the obnoxious meeting participant. You know this guy: He thinks he’s Mr. Smarty-Pants and wants everyone to know it. He ruins your meeting by going on long rants that contribute little and waste much.

These two situations can make even the most confident and calm speaker nervous. One powerful way to navigate your way through these two tricky communication situations is to rely on paraphrasing. Paraphrasing is a listening and reflecting tool where you restate what others say in your own words. The most effective paraphrases concisely capture the essence of what another speaker says. For example, at the end of your presentation a questioner asks: “In the past you have been slow to release new products. How soon will your new product be available?” You might paraphrase her question in one of the following ways:

  • “You’re asking about our availability.”
  • “You’d like to know about our release schedule.”
  • “Our release timeline will be … ”

Effective paraphrasing affords you several benefits. In Q&A sessions, for instance, it allows you to:

Make Sure You Understood the Question Correctly

After your paraphrase, the question asker has the opportunity to correct you or refine his or her question.

Think Before You Respond

Paraphrasing is not very mentally taxing, so while you are speaking your paraphrase you can begin to think of your response.

Acknowledge Emotions Prior to Addressing the Issue(s)

Occasionally, you may find yourself confronted with an emotionally laden question. In order to be seen as empathetic, and to get the asker to “hear” your answer, you should recognize the emotion as part of your paraphrase. To a questioner who asks, “I get really exasperated when I try to use some of your features. How are you going to make it easier to use your product?” you might say: “I hear that you have emotion around the complexity of our offering.” By acknowledging the emotion, you can more easily move beyond it to address the issue at hand. Please note that you should avoid labeling the emotion, even if the asker does. If someone seems angry, it is better to use terms such as “strong emotion,” “clear concern,” and “passion.” I have seen a number of speakers get into a labeling battle with an audience member when the speaker names a specific emotion that the asker took offense to (e.g., saying an audience member seems frustrated when he is actually angry).

Reframe the Question to Focus on Something You Feel More Comfortable Addressing

Try One of the Following Lines to Help You Start Your Paraphrase: The central idea of your comment is... So what you are saying is... What is important to you is...

I am not recommending pulling a politician’s trick and pivoting to answer the question you wanted rather than the one you got. Instead, by paraphrasing, you can make the question more comfortable for you to answer. The most striking example I have come across was in a sales situation where a prospect asked the presenter: “How come your prices are ridiculously expensive?” Clearly, the paraphrase “So you’re asking about our ridiculous pricing” is not the way to go. Rather, you can reframe the issue in your paraphrase to be about a topic you are better prepared to address. For example, “So you’d like to know about our product’s value.” Price is clearly part of value, but you start by describing the value and return on investment, which will likely soften the blow of the price.

Using paraphrases can also help you in facilitation situations, such as a meeting. In meetings, paraphrasing allows you to:

Acknowledge the Participant’s Effort

For many people, contributing in meetings can be daunting. There are real consequences for misspeaking or sounding unprepared. By paraphrasing the contributions you get from others, you validate the person’s effort by signaling that you really listened and valued their input.

Link Various Questions/Ideas

You can pull together disparate contributions and questions and engage different participants by relating a current statement to previous ones. For example, you might say: “Your comment about our profitability links to the question a few minutes ago about our financial outlook.”

Manage Over-contributors

Someone who over-shares or dominates a meeting with his or her opinions can be very disruptive and disrespectful. If it is your meeting, then the other participants will expect you to manage the situation. If you don’t, you will lose control and potentially credibility. Paraphrasing can help you move beyond the over-contributor while looking tactful. Fortunately, even the most loquacious person needs to inhale once in a while. During a pause, simply paraphrase a meaningful portion of the person’s diatribe and place focus elsewhere — to another person or topic. For example, you might say, “Forrest’s point about manufacturing delays is a good one. Laurie, what do you think?” Or, “Forrest’s point about manufacturing delays is a good one. What other issues are affecting our release schedule?” In both cases, you have politely informed Forrest that he is done, and you’ve turned the focus away from him and back to your agenda.

Beginning a paraphrase can sometimes be tricky, and people often ask me for suggestions for ways to initiate their paraphrases. Try one of the following lines to help you start your paraphrase:

  • “So what you are saying/asking is … ”
  • “What is important to you is … ”
  • “You’d like to know more about … ”
  • “The central idea of your question/comment is … ”

Paraphrasing has the power to help you connect with your audience, manage emotions, and steer the conversation. And once you begin to use the technique, you will realize it has the power to help you not only in presentations and meetings, but in virtually any interpersonal conversation.

Avoiding Speaking Habits That Can Damage Credibility

Even the most confident and compelling speakers can work against themselves by allowing certain credibility-killing words and vocal habits to creep into their presentations. As a presentation skills coach and teacher, I often hear presenters chip away at their command of the room with three common speaking habits: hedges, tag questions, and up-talking. These verbal and vocal habits cause an audience to pause and question the assertiveness and commitment of a presenter. Here’s what they are, and how to stop them.

Hedges are soft word choices such as “I think,” “sort of,” or “kind of” that litter many a presentation. In some interpersonal conversation situations, phrases such as these can actually help by allowing you to appear less dogmatic and more open to collaboration. But in presentations, hedges have the effect of softening your position, reducing your authority, and making you seem wishy-washy and unsure of what you are saying.

The best way to address hedging? Substitution. Find stronger, more powerful words to replace these less assertive ones. For example, “I think” becomes “I believe” or “I know.” “Kind of” and “sort of” can be replaced with “one way.” Finding more assertive substitutions affords you a way to make your point more clearly and definitively.

Tag Questions

These occur when you add a question to the end of a phrase, such as “This is a good hamburger, isn’t it?” Again, in interpersonal situations tag questions can work in your favor, in this case by inviting participation from your interlocutor.

Quote In presentations, hedges have the effect of softening your position, reducing your authority, and making you seem unsure of what you are saying.

But when speaking before an audience, tag questions diminish your potential impact, and should be eliminated. The first step to ridding yourself of tag questions — or any verbal tic for that matter — is to become aware of when you are speaking them. To raise your awareness, you can have a colleague notify when you have asked a tag question or you can record yourself speaking and note them yourself. In either case, you are moving an unconscious speech act into consciousness. Eventually, you will transition from recognizing that you just asked a tag question to noticing that you are about to ask a tag. When this anticipatory awareness exists, you will be able to eliminate asking these superfluous questions. Removing them will take practice for those in the habit of using them, but the benefit to you is a stronger, more assertive speaking style.

This habit centers not on the words you choose but rather on how you speak your words — specifically at the end of your sentences. If you are an up-talker, then the ending of your sentences rises in pitch, essentially making your declarative sentences sound like questions. Nothing can be more confusing (and annoying) to an audience as when a speaker makes an important point like “our profits are expanding,” yet it sounds like “our profits are expanding?” Your goal as a speaker is to use your voice — its volume, cadence, and tone — to help your audience understand your message, not to confuse them.

The best way to correct up-talking is to focus on your breathing. If you are an up-talker, then you likely take a quick inhalation prior to the end of your sentences because feel you are running out of air to support the remainder of your spoken thought. This inhalation is often followed by a rise in pitch. To address this, you need to practice what I term “landing” your sentences and phrases. Rather than inhale close to the end of your sentences, focus on exhaling completely as you finish your thought. ( This does not mean lower your voice volume, but instead empty out your breath while maintaining your volume. )

A useful way to practice this is to read out loud while placing a hand on your belly. When you up-talk, your belly will contract inward as you end your sentence (this results from your inhalation). If you land your phrase, your belly will extend with your exhalation at the end of your sentence.

When you’re giving a presentation, it’s critical to command the room — if your audience doesn’t believe you’re confident and credible, they won’t even consider what you’re actually saying. Among the many ways to do this are smart word choice and speaking your words powerfully. Bad habits like hedges, tag questions, and up-talking distract your audience and undermine your impact. But with awareness and practice, you can eliminate them so that you appear more commanding and your message seems clearer and stronger.

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Presenting techniques

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  • Presenting techniques

Presenting is a craft that requires a thoughtful approach. There’s a lot of stuff to include in the good presentation. From quality visuals to a compelling speech, everything matters. Doing a presentation on your own may be quite a challenge especially if it’s your first time experience with the presentations. What can really help though, are the effective presentation techniques. In essence, they are the blueprint for your presentation, that helps you to hit all the right spots. Let’s look into some of those techniques.

Presentation Methods

Before you start thinking of a technique, let’s first understand the presentation methods and how they relate to the audience and the content of your presentation. Among the different presentation methods, the main ones are formal and formal. Their difference is mainly in the style of your delivery and the data presentation methods. The formal presentation is best suited for the business meetings or college level, scientific presentations. The informal methods of presentation can best be used during the smaller meetings with your team to discuss business subjects or, for example, at a Ted-like speech event.

Method 1: Keeping Everything Simple

This is a rather basic technique. Just strip your presentation of all the unnecessary information, leaving only the core statements that you want to address. Simplicity not only helps your audience to understand your points better but even more, this data presentation method lowers the risk of making a mistake, forgetting — and saves you and your audience quite a lot of time! There are different definitions of simplicity — sometimes just a few words are enough, while in other cases several bullet points on the slide may be sufficient. Choose what suits your topic best.

Method 2: Good Start 

This method of presentation is all about attention-grabbing. Starting your presentation with a powerful statement, unusual fact or an interesting question will make the audience engage in your presentation instantly. Another great way to start is a joke, though humor can be quite a landmine, especially when you’re presenting in front of strangers, and you are not sure whether your joke would be fun or actually offensive.  So, try to think of something neutral, yet funny.

Method 3: Use  Visuals in your Presentation

Visuals are a must for any presentation and are able not only to support your speech but also to tell and contribute to the stuff you’re telling about. The pictures, graphs, infographics, and even short videos especially when done by presentation design services are what truly make the presentation, and help you to connect with your audience. A carefully selected visual connects both with your speech and the slide content, making your presentation methods work in complete harmony. What is more, visuals can serve as a great way to help you recall your speech in case you suddenly forgot some of it during the presentation.

Method 4:   Rehearse

Don’t rush to tell your presentation just once you’ve made it. Instead, try to first rehearse your presentation in front of a mirror. This presentation technique allows you to spot the mistakes and downfalls in your speech and visual part and improve powerpoint presentation . What is more, it can also make you more confident, as with each time you rehearse you’ll memorize your stuff better and better. Bonus points for starting rehearsing from the random spots in your presentation — using this presentation technique will allow you to become completely familiar with your information.

Method 5:   10/20/30 Presentation Rule

While it may not be applied to all of the presentations, the ones that you are usually dealing with can really benefit from it. 10 20 30 rule is about the time and size of your presentation: 

  • Your presentation should have no more than 10 slides
  • The time needed for the presentation should be no more than 20 minutes
  • The font you are using for presentation text (if there is any on slides) is no less than 30 point

Method 6:  Storytelling

Telling a story is a powerful presentation technique for keeping the audience interested. In general, people get bored from being fed just straight-up facts and numbers for a long time. However, an interesting story, connected to the subject of your presentation gives that personal touch to it, engaging the audience into what you are talking about. What is more, a good story in the context of the presentation will actually resonate with the audience, causing more approval to you as an expert.

  • Tell a personal  story .
  • Create suspense.
  • Bring characters to life.
  • Build up to S.T.A.R moment.

Method 7:   Presentate with your Voice

Speech is the most common method of presentation . When you are presenting, it’s important not only WHAT you say, but also HOW do you say it. Creating a proper voice for presentations is actually one of the things you need rehearsal for. Your goal is to sound confident and interested in the subject you are telling about. What is more, it is important to not make unnecessary pauses and avoid the “ummm”, “oh” and other similar stuff that slows down your presentation and may put off the audience.

Method 8:   Know your Audience

Make sure that the data presentation methods you are using make your data  relevant to your audience. The research of your audience is needed to craft a relatable story, as well as to understand what approach in presenting you may want to take. After you’ve done the research, you can just tell the audience what it wants and expects to hear. Such an approach would result in the satisfied and interested audience enjoying your presentation. And in this case your presentation would surely and up being a huge success!

Method 9:   Back up plan

Even though you may plan everything in advance, something can always go wrong. The strange ability of the hardware to malfunction right in the middle of your presentation is probably one of the most known presentation-related memes. So, plan at least some of the bad scenarios. For example, have a printed set of slides with you during your presentation. Check everything right before you’ll start presenting. A good idea also is to have your script written out so that in case you have completely forgotten some of its parts, you can easily and quickly look into it and goon with the presentation.

Method 10:   Relax

This one is not only a presentation technique , but a great life technique as well. Actually, the most common reason for the mistakes during presentations are the nerves and fear a lot of people feel while presenting. It’s absolutely normal to be a little worried about the presentation, but you have to instill confidence in your knowledge and expertise with the subject among the audience, and it’s hard to do if you feel fear. Try to reason with yourself — you have rehearsed, prepared great visuals, learned about the audience and even have a plan B in case the situation gets worse. There’s nothing to worry about — you have all the right presentation techniques !

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8 rules of effective presentation

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Presentation Techniques, Public Speaking & Communication Skills

The good news is, good public speaking and communication skills can be acquired. Even so-called ‘natural born’ public speakers or communicators have to learn and practise important presentation techniques over time to perfect it. Some of these presentation techniques, public speaking and communication skills are highlighted below.

These presentation techniques are derived from many expert presenters on how to elevate their presentations from “good” to “outstanding”. Whether you are an experienced presenter or novice, these presentation techniques will help you improve on your delivery while minimising any potential pitfalls.

There are three parts to this guide:

  • Planning the presentation
  • Preparing the presentation
  • Delivering the presentation

Planning Your Presentation

“The only sure way to create a successful presentation is to begin with the goal in mind.”

Jerry Weissman, leading corporate presentations coach.

Firstly, determine the purpose of the presentation. For example, is it to publicise a new product, make a sales pitch or to share information about your company or institution. Having a clear purpose will ensure your audience receive the right information.

It is also important to know the profile of your audience such as their age groups, educational background, professions and income levels. Such information will help you to tailor your presentation according to their level of understanding. For instance, if you are presenting to a group of mostly technocrats, more technical terms can be used. If presenting to a general audience, more layman terms will be more appropriate to aid their understanding.

Before the presentation, it is also important to gather information about the presentation venue. These include:

  • Capacity of presentation room and expected audience size.
  • Layout of room – is it squarish, elongated or pillarless?
  • Equipment – are there sufficient projection screens and loudspeakers in the room, what is the projection screen size and what type of projector is in use (standard or widescreen?)
  • Room lighting – is there a dimmer?

Such information is important as it can affect the effectiveness of your presentation. If the room is elongated and has many pillars, your audience may find it difficult to see your projection screen. Hence, more than one projection screen may be required. Also, check whether your audience at the back of the room can hear you clearly.

It is also advisable to arrive at your presentation venue early to check and ensure the room setup is optimised and the equipment are working fine. Even if you have mastered all the presentation techniques and meticulously prepared for your public speaking assignment, equipment failure could compromise everything that you have worked so hard for.

Preparing the Presentation

Decide the outline of your presentation and how your information will flow. Then create a story around your presentation. Story-telling is one of the most effective presentation techniques as it helps to engage and connects your audience emotionally and hence, enables them to digest information more easily. Every presentation should consist of these three parts for it to flow seamlessly:

At the opening, provide your audience with an outline of your presentation and what they are expected to learn or hear from you. A vital presentation technique is to start strongly in order to grab your audience’s attention and hold it. If not, most will switch off. There are three objectives in public speaking – to inform, convince and persuade. If you fail to engage your audience, you would lose these objectives. This is especially so in the middle of your presentation as this is the time when message recall is at its lowest ebb.

Use the 10-20-30 Rule for Slideshows – This is a presentation technique used by Guy Kawasaki, who suggested that slideshows should:

  • Contain no more than 10 slides.
  • Last no more than 20 minutes; and.
  • Use a font size of no less than 30 point.

The last point is particularly important – it ensures your font size is big enough for the audience to see clearly, especially those sitting at the back of the room. It also prevents you from putting too much information on any one slide and eliminate the dreaded ‘Death by PowerPoint’.

If your audience requires more information about your presentation, you can provide them handouts after the session. Don’t give them before the presentation as many may end up reading your notes instead of listening to you. If this happens, your ability to engage them and listen to you will be lost.

Tell Stories – All presentations are a type of theatre and stories can help your audience relate to you, which reinforces what they learn. It also helps to make the presentation more effective and memorable.

“Story persuades by creating a sense of involvement.”

Josh Gordon, author of Presentations that Change Mind.

However, give the audience only what they need to know, and craft your story around it.

“A clear and concise story can give a presenter the clarity of mind to present with poise.” 

Jerry Weissman, renowned corporate presentations coach

To learn more about story-telling techniques, please refer to the article “ 15 Storytelling Tips and How to Apply them Today ”.

Closing the Presentation – After spending a lot of time preparing your presentation and sharing it, make sure that you reinforce the key information by summarising them. By repeating the key points, it will refresh your audience’s memory.

There are many presentation techniques for this, but one of the most frequently used is the ‘Rule of Three’, which suggests that people generally tend to remember concepts or ideas better, when presented in threes. Some examples are ‘Reduce, Reuse, Recycle’, ‘Mind, Body and Spirit’ and the ‘Good, Bad and the Ugly’.

Work out what the three messages that you want your audience to take away before structuring your conclusion. This could be three words, phrases or sentences.

Delivering the Presentation

“Persuasion is the art in which all business presenters must be prepared.”

  Jerry Weissman, leading corporate presentations coach.

Build trust – Communicate to your audience the facts or quality about you, your company, the products you sell or an idea you are advocating. If you are able to gain their trust, what you say will carry more weight and sounds believable.

Be passionate to help connects with your audience – To connect with your audience, project your passion into your presentation. Be honest and enthusiastic with the audience about what you say, and your audience will respond likewise. As mentioned earlier, the objectives of public speaking are to inform, convince and persuade. You will not be able to deliver these objectives if you fail to connect with them.

Focus on you audience’s need – Always remember the main reason your audience is attending your presentation. Always bear in mind their needs and what they want to know, not what you like to tell them. Focus on your audience, make it easy for them to understand and respond to you.

Keep it Simple and Concentrate on your Key Message – Always remember what are the key messages you want your audience to take away. Tell them what benefits they will gain. To do so, communicate to them clearly while reminding them briefly throughout your presentation. You can use the ‘Rule of Three’ to emphasise your key points and make it easy for them to remember.

Smile and Make Eye Contact with your Audience – Surprisingly, even seasoned presenters have failed in this aspect. By smiling and making eye contact, you will build rapport with your audience. This helps them to connect with you and the subject you are talking about. Making eye contact can also help alleviate some of your nervousness because it gives you a feeling that you are talking to individuals instead of a mass of strangers.

Project Your Voice Effectively – Public speaking using monotone is a sure-fire way to put your audience to sleep. To present effectively, vary the speed you talk. Also, use different pitch and tone to emphasise certain points. This will make your presentation more interesting and help capture your audience’s attention.

Body Movement – Body movements can reveal much about you – whether you are confident, nervous, authoritative or weak. Some body language to avoid includes crossed arms, keeping your hands behind your back or in your pockets, looking down instead of making eye contact, and pacing back and forth. To project confidence, make your gestures open and move naturally around the stage, or even among your audience. If you want to emphasise a point on your screen, turn your body towards it while using your hand to gesture in the same direction. Your audience will naturally follow your cue.

Relax, Regulate Your Breathing and Enjoy – If you are nervous, your audience can easily sense it. One way to relax is to regulate your breathing and take deep breaths. Also, have occasional short pauses during your presentation to calm yourself down and collect your thoughts. Do not rush through your presentation and ‘get it out of the way’. You will be doing a great disservice to yourself and your audience.

Practice Makes Perfect – As mentioned earlier, public speaking and communication skills can be learned. To communicate effectively, rehearse your presentation as many times as required. One way is to video yourself presenting and you will notice all sorts of mistakes you are making. This includes the way you speak, your vocal tone, facial expression, body movements and hand gestures. You may even find yourself unconsciously making some involuntary movements. I have witnessed this before during a public speaking course when a participant kept rubbing his hand against his arm. He only realised it when the public speaking coach brought it to his attention.

Presentation Techniques And PowerPoint Design

Although mastering all the important presentation techniques is important, a good PowerPoint design is equally crucial for delivering a successful presentation. In a PowerPoint presentation, the following is a summary about what annoys audiences:

As can been seen, beside acquiring effective presentation techniques, public speaking and communication skills, we must also learn how to design good PowerPoint presentations. Meanwhile, the following resources will help you eliminate the so-called ‘Death by PowerPoint’:

Effective Presentation Design

  • Education PowerPoint Design

Eight Common PowerPoint Presentation Mistakes

However, should you require creative PowerPoint design services or if you encounter any difficulties in crafting a professional-looking PowerPoint presentation, please contact us  for an obligation-free consultation. We offer very competitive and personalised  PowerPoint presentation services . We also provide three design options that will cater to the different needs and budgets. Here are some examples of our design ideas .

In addition, we also offer the following design services for your business presentation, advertising and marketing campaigns:

  • Infographic Design
  • Cinemagraph Design
  • PowerPoint Video Design

Useful Presentation Resources

The following are some other useful presentation resources to help with your PowerPoint design.

  • What PowerPoint Slide Size to Use?
  • How to Change PowerPoint Aspect Ratio?
  • Free PowerPoint Diagrams

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9 Effective Presentation Techniques You Can Use to Master Public Speaking 6 min read

effective presentation by a woman

Sweat drips down the side of your face as you wait quietly backstage, fidgeting.

Your hands are cold and clammy as you fumble through cue cards one last time, trying to recall key points on each card.

Your name gets called and you face the inevitable walk up the stage to deliver what you imagine can be the worst public humiliation of your life.

We have all been there, the uneasy, nauseating feeling of public speaking.

The one thing we fear more than death, so they say.

Unless you make a living from  working remotely , speaking in public is a useful, if not an essential tool for educational and professional success .

Why are effective presentation techniques important?

Effective presentation techniques are important because they help you deliver ideas in clear, concise and interesting ways.

Being a good public speaker allows you to demonstrate your knowledge with authority and help you stand out in the workplace.

Therefore, we need to find effective presentation techniques that work for us to put our best selves forward whenever we speak in public.

With numerous resources on improving public speaking written everywhere, here are the best presentation techniques that you can master.

1. Limit your presentation to one core idea

You have so much knowledge you want to share, educate and persuade.

Why limit your speech to just one idea?

Because ideas are complicated.

It takes a pitch to build interests into a desire, a narrative to create empathy, supporting evidence to be persuasive, and a call to action to lead movements.

Instead of squeezing every ounce of your knowledge into the limited time allocated to your speech, you will be most effective by concentrating on just one core idea that your audience can resonate with.

This way, you can be sure your audience can walk away with a clear message after the presentation.

2. Remember that the audience is on your side

Whether you are delivering a business plan in a boardroom or speaking as a keynote speaker at a conference.

Whether you are speaking to a handful of colleagues, or a lecture theatre packed with college seniors.

The audience is there for one reason.

applauding audience to an effective presentation

You may imagine the audience is there to watch you make a fool of yourself, but more often than not, they want to be there, be enlightened by your presence, and be inspired by your talk.

3. Gently introduce people to your accents

With all the ethnic diversity in the world, we can all learn from our differences and work towards a greater good.

Despite speaking the same languages, our diverse backgrounds would lead to little nuances in the way we enunciate words and the way we speak phrases.

Intentionally speaking slowly , in the beginning, is not only good practice but a good technique to allow your audience to get used to your accents.

After all, you need your listeners to understand your words before they can understand your ideas.

4. Use language your audience can understand to deliver your idea

Now that your audience can understand the words coming out of your mouth, we can think about how to deliver your idea.

Unless you are speaking to a family member, your audience likely has a different background to yours.

Both geographically and professionally.

This means, the technical jargon and inside jokes that you throw around among your friends and colleagues may not work in a packed conference room.

It’s best to practice explaining your ideas to friends from different backgrounds to get a feel of how effective your presentation is to the public.

5. Spark curiosity in your audience

Listening is hard.

It’s difficult to concentrate on listening to a new idea, even more so if the idea is boring.

Therefore it is your job, as a speaker, to spark curiosity in your audience to make sure both you and your audience enjoy the presentation.

cat with a big heart

A few common ways to spark interests include humor, storytelling, anecdotes, or even funny cat videos.

6. Present data visually

Not all people perceive numbers and data in the same way.

A simple statistic can mean different ideas to different people.

The best way to control the narrative in numbers and data is to create visual images that tell specific stories.

presentation techniques in communication

An effective image can help your audience understand both the meaning and origin of the data to keep people engaged.

7. Your slides are not the centerpiece, you are

It is tempting to use your slide deck as a crutch, and follow it slide by slide, dividing your attention between the presentation slides and your audience.

You will look like a tennis umpire looking back and forth, back and forth.

tennis singles competition

The audience is here to see you, to listen to what you have to say.

Try to bring your best presence to deliver your speech and only use the slides for images and videos to drive your point home, not to divert attention away from you.

8. Use technology only if necessary

Following the last point, your presentation slides are only used to support your talk, not to take over it.

Use presentation technology with caution, and only in situations where necessary.

iphone screen mirroring presentation

To run your presentation from an iPhone like a pro, there’s always EZCast Pro to help you make wireless presentations in huddle rooms and meeting rooms at work .

9. Practice your presentation over and over again

Now you know all the most effective presentation techniques available, all that’s left for you is to master them through deliberate practice .

Whether you repeat your speech during your daily commute or annunciate key points with purpose in the shower.

Try to memorize your presentation down to every single deliberate pause to make sure you have every detail down pat.

Then you can find a friend or family member to listen to you speak and provide constructive feedback.

Once you iron out the kinks, you will become more effective in presentation and ready for the big time.

在〈 9 Effective Presentation Techniques You Can Use to Master Public Speaking 6 min read 〉中有 3 則留言

Point 3. I think the write meant to write “enunciate” NOT “annunciate”. These 2 words are very different. The 1st one mean to speak clearly and the 2nd one means to announce.

Thank you for the correction Maurice. Just changed it to the correct usage.

Really nice topic. It will helps during presentation.

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20 Presentation Tips to Keep Your Audience Engaged from Start to Finish

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By kai tomboc - january 14, 2020.

Losing the audience’s attention is one of the most painful challenges for anyone making a presentation.

Halfway through your presentation, you notice that a couple of audience members are getting restless. The people at the back seem bored as they look down on their phones, and one of them just yawned (ugh!).

You start to feel that you failed to engage your audience. You wonder if you’re the problem. Are you a boring presenter? Perhaps you’re stuffing too much information in your slides.

Master audience engagement with these presentation best practices

From engaging product demos to presentation decks that stand out, read on for 20 valuable tips to keep your audience excited to hear more from you.

What makes a great presentation?

Before you get started, it pays to know what makes an excellent presentation.

1. It informs your audience by providing reliable information.

People want to be informed. They want to learn something new. For this reason, you should look for reputable links. The information should be as recent as possible, and at least less than a year old.

Your research work doesn’t need to be from online sources. You could also cite printed sources from the library. Double-check all of your sources and make sure they have substantial research and statistics to back them up.

2. It persuades your audience to take action.

A presentation should be persuasive. This is especially true for business presentations and product demos. You might also want to appeal to your readers through emotions.

3. It educates your audience and empowers them to make informed decisions.

Presentations are, by nature, educational. You might be introducing your audience to a new idea, product, or service.

4. It instructs your audience in a clear, compelling way.

A presentation should be instructional. Organize your presentation as clear and concise as possible, so your audience will be able to digest your information more effectively.

5. It inspires your audience by being memorable.

A good presentation motivates an audience to act on things that they’ve been meaning to do after hearing you speak or present.

20 best pactices for visually-appealing, convincing presentations

With all that in mind, here’s a list of useful best practices and tips for presentations that stick.

1. Know your target audience.

example of getting to know an audience persona

Your target audience is the demographic that you’re aiming to convince, educate, or inspire with your presentation. This crucial step helps you craft a presentation that resonates with your intended audience.

For instance, if you’d like to educate teens, create a presentation that appeals to their age group. Make your presentation more upbeat, and use pop culture references and images that they can relate to.

On the other hand, if your target audience spans middle-aged professionals, your presentation should be straight-to-the-point and based on facts. These professionals are typically results-oriented, and they want to get to the heart of the matter right away.

By and large, getting to know your target audience enables you to create a presentation without wasting time on uninterested demographics.

2. Create an outline.

Your next step is to create an outline of your presentation. It will help ensure order in your presentation and present facts and sources as effectively and efficiently possible.

It’ll also help if you assign a subtopic for each slide. Let’s say your main topic is the American Civil War. The war lasted roughly four years, and if you delve into it without any organizational structure, your audience will end up confused. Sort your slides according to year and the important events that took place. The same applies to any topic.

3. Start with a memorable introduction.

Opening a presentation with “My name is .. ” or “I’m here to talk about..” are less likely to make your presentation memorable and engaging to your audience.

So how do you keep everyone glued to your presentation with a powerful, memorable opener?

Share an anecdote, ask an intriguing question, or get people’s energy up with a short activity.

Next, make your opening slides as eye-catching as possible. In your opening slide, use bold fonts. Add visuals like gifs or an animated infographic.

Finally, provide an overview of your presentation in the introduction slide. An overview that meets your audience’s expectations of your presentation helps keep an audience absorbed and attentive from start to finish.

4. Eliminate clutter in your slides.

Avoid overcrowding your slides with images or graphics. Although it’s fine to use visuals to complement your slides, the keyword here is “complement.”

Too many photos will make your slides look cramped. Take a minimalist approach to your slides. For images and graphics, use them sparingly and thoughtfully.

Don’t be afraid of white space in your slides. Consider readability first, visual appeal second.

5. Use pictograms.

Lengthy presentations could get boring in the long run. So if you want to keep your audience’s attention, you will need to make your presentation attractive and easier to understand.

Enter pictograms !

pictogram example

Pictograms express information, ideas, or messages through images, signs, or symbols. Also, they can help simplify complicated concepts.

6. Be thoughtful of your color scheme.  

Your choice of colors can have an impact on your audience’s mood and perception of your presentation. It may not be evident at first glance, but your presentation colors can draw a particular set of feelings from your audience. Orange looks more carefree than beige, right?

Here are some quick tips to help you pick the right color combination for your presentation:

  • Choose a color scheme that matches your presentation’s theme. For example, if you’re about to present a serious topic, consider somber, dignified colors like white, black, or brown. But if you want your presentation to be more upbeat, use lighter hues like yellow and orange. 
  •  Use your brand colors to raise brand awareness and recognition. 
  • Stick to 2-3 colors. Joint research by Adobe and the University of Toronto revealed that most people prefer a combination of 2-3 colors. A good rule of thumb is not to use more than four colors. When using more than 3-4 colors, go for shades, tones, and tints of your original colors like the example below.

shade, tint, and tones of the color blue

7. Focus your audience’s attention using data visualization.

Presenting statistics and percentages in writing can be a challenge to use in your presentation. For this reason, consider data visualization.

For example, graphs and charts are often used to highlight comparisons in data. You can also use them to inform your audience of a specific data point.

It’s worth noting that a poorly-designed graph or chart could ruin your presentation if proven false or shabbily done. Make sure that your data are correct, and your diagrams or charts are correctly labeled. Don’t just use pie charts because they look hip and smart. You have to learn how to choose the right chart or graph to visualize your data.

8. Use presentation templates.

Templates often take a bad rap because they’re perceived as limiting, sapping one of creative freedom. However, templates shouldn’t be perceived this way.

Think of templates as frameworks or a set of building blocks that you can tinker with as you create your presentation. Without a templated structure, you’ll likely waste a lot of time and resources making your presentation from scratch.

For example, use infographic templates as a way to make your presentation more engaging (minus the time-consuming task of making a presentation from scratch. The process infographic template below is perfect if you’re explaining a process in one of your presentations.

presentation template explaining a process

9. Try the duotone effect in your presentations.

The duotone effect is the use of two contrasting colors to create dramatic, visually pleasing results. Thus the name duotone.

This design style is gaining popularity with designers and non-designers alike. Learn more from this quick duotone tutorial via Adobe .

10. Show, don’t tell.

Stories are a powerful medium to get your audience to sit up and listen to you. For this reason, aim to “show” rather than “tell” your audience about a topic, insight, or idea.

For example, don’t just state facts or figures about the dangers of not investing in their retirement. Instead, share the story of someone you know who failed to plan for their retirement, nudging your audience towards making their own conclusions or insights.

Don’t bombard your audience with too much information all at once. Avoid jargon or complex concepts without sharing a story that’ll resonate with them. With compelling storytelling, you can create anticipation and then slowly build up to your key points.

11. Incorporate infographics into your presentation.

Infographics are valuable presentation tools because they combine visuals and text. As a result, you can communicate with impact.

Furthermore, infographics make your presentation more memorable. How?

listening-vs-listening-and-seeing

A relevant image paired with informative text helps people retain 65 percent of the information three days later — a stark contrast to presenting text-only content where someone’s likely to remember only 10 percent of the information.

Here are a few guides and tutorials when creating infographics for your next presentation:

  • Guide to Making Infographics from Scratch (guide)
  • 5 Ways to Use Call to Action in Your Infographic to Boost Audience Engagement (video)
  • How to Write Sharp, Compelling Infographic Copy (guide)

Easelly Pro Tip: Divide long infographics into smaller segments. Add an infographic section for each presentation slide. If you’d like to raise the bar further for your presentation, try animated infographics to make your slides come to life.

12. Avoid using bullet points.

Bullet points are great tools to emphasize tips, features, or steps in lists. However, it’s best to avoid them in presentations because they don’t help your audience retain information.

Research even supports this recommendation. In 2014, the International Journal of Business Communication published the results of their research —   The Use of Visualization in the Communication of Business Strategies: An Experimental Evaluation .

The researchers wanted to learn whether the use of visuals is superior to text (a bulleted list to be specific) in communicating the strategy of the financial services branch of an international car manufacturer.

The researchers concluded the following:

“Subjects who were exposed to a graphic representation of the strategy paid significantly more attention to, agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list version.”

Instead of using bullet points, consider using icons or visuals.

Take a look at the example below. Which do you think will likely get the audience’s attention and be more memorable after the presentation?

text vs visual comparison

13. Choose fonts that are easier to read.

The quality of your font could affect your audience’s reaction to your presentation. Don’t just use the first standard font that pops up in your presentation editor.

Your font should match the mood and intent of your presentation. If you want your presentation to appear casual, choose a font that gives off a similar feeling.

14. Use contrast in your presentation.

Check for contrast between your texts and presentation background to ensure readability. Make it a point to distinguish one from the other.

It’s also worth noting that you are going to show your presentation to a group of people. Depending on the seating arrangement, viewers at the back may find it hard to read your presentation. Make sure that your fonts are of the appropriate size. That way, none of your audience members will have to struggle reading your slides.

15. Consider gifs and memes

Gifs and memes are popular media tools for a good reason. You could incorporate them into your presentation, and they could add a sense of humor to your topic or pitch.

When using gifs and memes, avoid those that could be misinterpreted as politically incorrect or culturally insensitive.

16. Create a consistent look and feel in your slides.

Choose a theme for your presentation templates, and stick with it ’til the end.

This doesn’t mean that you should be boring or dull with your presentation. You can add images and infographics, but there should be a sense of consistency in your slides.

Consistency leads to familiarity, which in turn encourages learning and engagement.

17. Ask intriguing questions.

Asking intriguing questions enables you to draw your audience’s attention and highlight key points at the same time.

For example, you are conducting a presentation on the Roman empire. You want to get your audience’s attention, so you raise questions such as what they know about the Roman empire, and how did the Roman empire impact modern society?

The audience may or may not get the right answers, but they will most likely try their best to answer your questions. The resulting exchange of ideas will make your presentation more spontaneous and engaging.

18. Limit to one visual per slide.

Using too many visuals at once will make your presentation appear cluttered. Limit to one visual per slide to help your audience engage more with your text and information.

19. Embrace white space.

White space , also known as negative space, is the space between the lines of texts and visuals in your presentation.  It doesn’t have to be  white  as it can also take the color of your presentation’s background. Think of white space as “empty space”. 

It helps improves readability and ensures that your graphics and texts are clear and legible in your presentation. 

20. End your presentation with an excellent call-to-action.

Call-to-action statements are an integral part of any presentation. They compel your audience to take action, and it makes your presentation more interactive.

Here’s a short video explaining how to use call-to-action in infographics (the same principles apply for presentations!):

Say you’re designing a presentation for a new gym you’re managing. You want people to try out the gym and the services you offer. You could incorporate the call to action at the end of your presentation.

“See you at the gym next week?” or “Level up in the New Year by signing up for our free gym membership for a month!” are good call-to-action statements that you can use.

Ready to start creating your presentation?

We’ve got your back if you need help with your visuals and infographics for your next presentation.

Use our simple infographic maker tool or hire one of our infographic design pros for custom infographics and animated infographics .

Here’s to a stellar presentation – we’re rooting for you!

More to learn from the blog…

How to come up with a great idea for your infographic.

The following is a sample from Easelly’s Crash Course in Infographics. You can check out the complete e-book (in high-def glory)...

How to Choose the Best Chart or Graph for Your Infographic

As an increasingly visual society, it makes sense to relay information in a visually concise manner. Infographics are great for this. It’...

More Than Just Infographics: 6 Unique Ways to Use Easelly

Many of our users love our awesome infographic templates, objects, and hyperlinking features. We are one of the most popular online inf...

Effective Presentation Techniques – The Top 10

presentation techniques in communication

We have condensed all of the presentation techniques down to the most effective. Here are the Top 10 effective presentation techniques.

1. Use visual aids

Using pictures in your presentations instead of words can double the chances of meeting your objectives.

2. Keep it short and sweet

There is an old adage that said – “No one ever complained of a presentation being too short.” Nothing kills a presentation more than going on too long.

There are some college professors who will penalise a short presentation (most lecturers see no problem in droning on) , but for most people a shorter presentation is better. Keep your presentation to under 22 minutes if you can.

3. Use the rule of three

A simple technique is that people tend to only remember three things. Work out what the three messages that you want your audience to take away and structure your presentation around them. Use a maximum of three points on a slide.

4. Rehearse

Practice makes for perfect performance. Many experts say that rehearsal is the biggest single thing that you can do to improve your performance. Perform your presentation out loud at least four times. One of these should be in front of a real scary audience. Family, friends or colleagues. Even the dog is better than nothing.

5. Tell stories

All presentations are a type of theatre. Tell stories and anecdotes to help illustrate points. It all helps to make your presentation more effective and memorable.

6. Lose the bullet points – don’t put your speaker notes up on the screen

Bullet points are the kiss of death for most presentations. Most people use bullet points as a form of speaker notes. To make your presentation more effective put your speaker notes in your notes and not up on the screen.

7. Video yourself

Set up a video camera and video yourself presenting. You will see all sorts of mistakes that you are making, from how you are standing, if you are jangling keys, to how well your presentation is structured.

8 . Know what slide is coming next

You should always know when presenting which slide is coming up next. It sounds very powerful when you say “On the next slide [Click] you will see…”, rather than than a period of confusion when the next slide appears.

9. Have a back-up plan

Murphy’s law normally applies during a presentation. Technology not working, power cuts, projector blowing a bulb, spilling coffee on your front, not enough power leads, no loudspeakers, presentation displays strangely on the laptop – all of these are things that have happened in presentations that I have given.

Have a back-up plan. Take with you the following items – a printed out set of slides – (you can hold these up to the audience if you need to), a CD or data stick of your presentation, a laptop with your slides on it. Just in case it goes wrong.

Guess what? When you have back-ups – you seldom need to use them.

10. Check out the presentation room

Arrive early and check out the presentation room. If you can make sure that you see your slides loaded onto the PC and working on the screen. Work out where you will need to stand.

Do you agree or disagree with any of these effective presentation techniques? Have you have any experiences like this? Add it in to the comments box below.

Recommended Pages

presentation techniques in communication

thanxxx alott for the informationn they r very usful…

They are truly powerful which everyone should apply to make his/her presentation a complete success.

Thank you! Really interesting and important material.

thank you for the top 10 effective presentation techniques

Simple yet very powerful

One thing to add to point 6 Indeed, speaker notes should not be on the slides. Nothing is more boring when sombebody reads exactly what is on the slides, I’d better take a copy home and read it in quietness then.

well….i thought i wouldn’t be lucky but im just da luckiest person in the world who know these different presentation techniques…. but well done i will use these tips while preparing my presentation for accounting… thank you … Nice day…

thts really an amazing to have these presentation techniques.i’ll do my best to follow it while delivering my presentation.

i shall teach these techniques to my students when insha Allah i will be an instructor of spoken English.

Great! Anything on stage fright?

A speaker should keep an eye contact with all the people in the room while giving the presentation .

Rest the tips are useful .Thank u

i think all the technique are excellent

Its really helpful.

Thanks & Regards Shiva.

this is corny

very interesting for me, when you prepare a presentation

According to me you have missed the most vital thing “Know your audience”

Nothing has been said about the element of interaction. It’s clear that a presentation is being made, but, if the audience is engaged, there might be greater attention to the entire presentation.

This is just my take, views may vary.

I am a facilitator in community forestry.these points are powerful materials. However I would like if you can explain more about the number 6. What to use instead of bullets. I have in my mind that slides are the guide of my presentation so I have to use bullets?. On the other side, could you please send me a short presentation prepared with these techiniques and observe the application. at least, one slide I can to observe how is a slide well prepared.

Thanks a million from Colombia

Thank for this 10 points!

I have been training and I feel these are the 10 most important points as well

I find these techniques quite useful, I have to do a presentation on Vending Machines to my head teacher – and you made very strong and strategic points. I’m only in Year 7…

This is highly informative and without doubt, very effective

very good and effective…use this techniques to have a successful presention

I was just making a presentation & I have come to know that my presentation is simply boring & killing. Any way, very effective & informative points.

Life changing, thank you.

I am going to be facilitating a parenting course in a few weeks and loved the idea of of the rule of three to present my message.

tanks fot the info is so important to my life

thankx 2 you for providing me such an informative material. . .

but u forget to mention about dressing of a presenter and can u plzzzzzzzzzzz send me a slide which is one of d perfect one’s. . .

thanks alot……… you khnow i will try to do all these tips in my presentations….

[…] a site which has the top ten effective presentation techniques and they make sense to […]

Like mpz I also think there should be a section/point on knowing your audience.

Roughly (and shortly) speaking there are three styles of learning that each might influence an otherwise excellent presentation: Visual, auditory and sensitive.

The visual learners prefer imagery (Seeing is believing) and requires few words to every slide. Use images, diagrams, tables and such.

The auditory prefers verbal explanations and responses. Encourage questions during the presentation and be prepared to go outside the presentation if it is appropriate. Watch your tone, pitch and volume of voice. Don’t drone 😉

The sensitive learners needs to be connected to you. Use brief statements and demonstrations immediately followed by Q&A. Don’t focus on logic and external elements. Share personal values and experiences. Show empathy and understanding.

Just a short remark 😉

Thanks a lot. Its really very helpful for update and improving my life.

these are realy good tips for presentation.i think there should be some more easy tips which can make our presentation more effective.

It is really nice and helpful

Thank you, it was really helpful, I used to put bullets in my slides, now not anymore, thanks again!

thank u.. that’s really powerful

Guess this is really useful..as we say nothing is perfect but this can go to a great extent forming base, helping individual to build further on these lines!!

i hope my presentation would go well

Thanks a lot, really helpful!

Very good points the 10 ones; also Know the subject, know your audience, be confident when you present your concise presentation which might be effective if you add spice to it (related stories / jockes…) and wake up calls (sudden questions at randomly picked up person from the audience), and for better memorisation, make your objectives clear at beggining and summarise the essential points at the end(using primacy and recency effects at work)… I mostly liked the Murphy’s law, the worst sure happens to the one who does not have a back up plan. Thanks a million… From Ethiopia

Brilliant trigger points. How can I overcome shyness in students who have the Knowledge but can’t present? It is so frustrating.

thanks to you, i won my pitch for the new coca cola commercials they are releasing over here in the states! i make that about $4.5 million U.S i owe you for these tips:)!

Congratulations for your tips on effective teaching presentation! However , how can a teacher in a remote area of Burundi or Malawi get access to some of the materials you have earlier mentioned such as CD, Laptop,… Fine ! May you please suggest what may replace those HITechs that are not available to most of Third World School? May God bless you! Nayingunge from Burundi.

thank you, i believe that with practice i will get better.

thanks to providing perfect informatiom about presentation techniques ,they are really so usefull while preparing any kind of ppt or presentation,its everything

Experience… Great

Very nice Techniq Great Jobs

very well instructions

thanks ..tomorrow is my presentation I’ll apply all the points.IT REALLY BOOST ME UP!!!!!! thanks again

good presentation advice

AWESOME ADVICE & IT REALY WORKS

thank you, i believe that with practice i will get best of the best.

thanks for the information, now i know how to make a good presentation ..

THANK YOU VERY MUCH FOR SHARING YOUR KNOWLEDGE!!!GODBLESS YOU AND YOUR LOVE ONES:)

thank you for the information ,its really helpful.

wow they r really helpfulx

thank you from Saudi Arabia

very awesome that is

thanks it was very useful to me

yes….. very nice because i fully unaware about these techniques …. bye the way i am MBA student ….therefor it is very usefull for me….

Great advice. Thanks

Thanks… Good Tips.

Its was great list of advice about presentation. Thanks.

It’s really useful to have these 10 points when doing presentations. I’m a teacher and this will help me to present things well.

Thanks a lot

Regards Nimal

this has been really helpful 4 me i mean this step is very good it help me out at my presentation and i got all mos 90% on my presentation. i think more people should take time reading this 10 tip

THNKS MUCH 4 BRIEF SUMMARY ON PRESENTATION TECHNIQUE,MAY U INCLUDE ATLEAST DRESSING CODE

thanks for the info regarding presentation techniques,,,it help me out for my presentation some day.

thank u alot realy it is an important material!

Thank yo verry much for all the4 informtions which i enjoyed-am practicing..However at one point where you state that “Keep your presentation to under 22 minutes if you can.” As a technical trainer in my organisation(a tire industry in India)where I have a 5 day sessions (9.00-5.30 p.m)this 22 mts. concept is hard to follow. But inadvertently I don’t dwell on a single topic/concept more than 20 mts, Is it O.K. Thangarajan.P.K.

its really nice for understanding

nice presentation skills

This is just brilliant

This is good stuff. I was a trainer in Zimbabwe so to the gentleman from Burundi I would say that you don’t need fancy aids to make an effective presentation. Pre-prepare a series of flip chart pages with your main points on and use a separate blank flip chart for points made by your audience. Also on visual aids I find that so often every slide looks the same – same font, background, company logo in the corner and so on. For the bits you want them to remember, change the slide completely so it stands out.

gostei muito das técnicas

I LIKE THE THECNIQUES,THANK YOU

Nice techniques……..

thanksfor thes points

This was very helpful… not only for our Philosophy class, but for all college courses. All 10 recommendations were very good. However, the 2 that seemed the most useful of all were to (1) video record yourself to find out how you look… and (2) have a back-up plan ready.

Hey, Hatts off to you man, they are very useful for a layman going for his / her first presentation.

wonderfull stuff!!!

these tips maked me to know more about presentation

tanks .it is very useful in my life

Thanks for the advice… 🙂

this website is amazing thanks so much xx

Ya , friend ….. My Father also likes Powrpoint preaentations & doing commentary …… He & I both likes this two tasks ….. & he is expert explaining ppt presentation in public .. I too wanted to become like him & the tips u had given r the same as what my father always follows ……… So , Thanks

its good 4 me

thank you very much this was very helpful

Thanks a lot for wonderful ideas. I do hope it will be very helpful in my upcoming presentation. May God bless you!

I’ll try to do this for my report on Monday. Thank you.

When using beamer or slides please also look from audience side! As the outside sun might blind them.

dont be over confident be confident

Highly appreciated your tips on business presentation.they will be of my great help in my agribusiness forum next week. Regards

rely great!

Really useful tips, looking forward to have these kinds of tips in future.

Superb info… Tqz

very helpful and valuable points

Very useful info….

these are very informative tips.any perhaps very effective ones

Thanks , very useful

tell stories really helped

The rule of three is something which Id like to try. I would do presentations using bullets as keys — just learned that it’s not advisable to do it.

Thank you very much it has greatly helped.Blessed all the content is useful and with this i hope to get better

Wonderful, l suggest you need to talk like a thought leader as well.

I’m so grateful for this opportunity of visiting this site. I find them so interesting, all the points outlined in this writing. I so much like the self-videoing part of it. This gives you the clear picture of how bad or good your presentation style is. And also gives you the chance to know if your recent pattern is better than the former or not.

From Nigeria

All the points are valid, but particularly like point # 5 which talks about stories. Stories bring life and authenticity to your presentation. Great job!

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More From Forbes

15 presentation tips for captivating your audience and commanding the room.

Forbes Coaches Council

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Person speaking in front of audience

Public speaking can be a daunting task, especially when addressing a large audience. Whether you're giving a presentation in the boardroom or delivering a keynote speech at a conference, holding your audience's attention and maintaining command of the room is paramount. The ability to captivate your audience and leave a lasting impression not only enhances your message's impact but also builds your reputation as a confident and effective speaker.

Here, Forbes Coaches Council members share invaluable tips and strategies to help you conquer your fear of public speaking and ensure that your next presentation or speech is a resounding success.

1. Be Confident

Be grounded and confident to be yourself and then tell great stories. Use your voice and the stage to bring the stories alive. Your audience will connect to the emotion of the story but make sure that it is relevant for your audience and related to the topic. - Cath Daley , Cath Daley Ltd

2. Find A Way To Actively Engage The Audience

Be prepared with ways to get your audience engaged and keep their focus. Whether that's relating to your audience, telling a joke or asking questions, actively driving engagement will make for a more effective presentation or speech. - Luke Feldmeier , Online Leadership Training - Career and Leadership Accelerator for Engineers

3. Create An Emotional Connection

Creating an emotional connection with the audience and involving them in your session fosters active participation, and ensures your audience stays engaged throughout. This also serves to enhance your presence and to create memories that stay with them long after your presentation ends. - Kristin Andree , Andree Group

4. Put Your Unique Take Front And Center

Do you have something unexpected to say about your topic? Something that goes against the mainstream opinion in your industry or is maybe even slightly provocative? If so, putting your unique take front and center in the title and the beginning of your talk and explaining or resolving it later keeps your audience engaged and interested. - Micha Goebig , Go Big Coaching & Communications, LLC

5. Remember That The Audience Doesn't Know Your Planned Speech

No one wants to see you fail as a speaker. Remember that the focus shouldn't be on whether or not you can recall verbatim every word of your planned speech. The focus should be on how to connect to your audience with a few key points using a combination of storytelling and facts. - Sheri Nasim , Center for Executive Excellence

6. Adapt Your Language To The Audience

Talk about something they are interested in or include elements that will keep them interested. Start by asking why your topic matters to each and every one of them. Use language adapted to the audience. Keep the key messages to two or three maximum. Show them what you think and why you care about the topic. - Isabelle Claus Teixeira , Business and Human Development Consulting Pte Ltd

7. Try To Incorporate An Element Of Surprise

Engagement is the key to keeping the audience's attention. Invite participation, tell stories, walk around, have visuals, include humor, raise your voice and ask questions. Think of a comedian who points at someone in the audience: "Hey, you with the red shirt?" Everyone pays attention. What element of surprise can you present? - Susan Jordan, MBA, MSODL, PCC , Sphereshift Coaching and Consulting

8. Know Your Audience

Doing research ahead of time to ensure you're providing the subject matter in a personalized manner will keep their attention. The topic will dictate the necessary vibe. Based on that, providing opportunities for the group to engage, such as shouting out a word, raising a hand, etc., will also help maintain their interest. - Lindsay Miller , Reverie Organizational Development Specialists

9. Use The Problem-Agitation-Solution Approach

Don't just give a presentation — share a story. It must be a story-audience fit though. Use the P.A.S. — problem-agitation-solution — approach. Start with introducing a problem, follow by agitating the problem via telling a relevant anecdote and conclude by offering a solution by giving an audience a clear, direct way to avoid the pain and learn the lesson. - Alla Adam , Alla Adam Coaching

10. Tell The Audience What They Need To Hear

Instead of trying to figure out what to say, figure out what the audience wants and needs to hear. This shift in perspective allows you to tailor your speech in a way that keeps audiences actively engaged because it's good content that they want to hear. - Robin Pou , The Confident Leader

11. Go All In

To command your audience's attention you have to get into the spirit of what you're teaching and go all in without second-guessing yourself. People want to be led, but they'll be unwilling to follow someone who isn't confident in what they are communicating. - Arash Vossoughi , Voss Coaching Co.

12. Use A Compelling Opening

Start your speech/presentation with a compelling opening that grabs the audience's attention. This could be a surprising fact, a relevant story or a thought-provoking question. This initial engagement can help you establish a strong connection with the audience and set the stage for a captivating presentation. - Moza-Bella Tram , Moza-Bella LLC

Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?

13. Be Authentic

Connect deeply with your essence and purpose. Radiate authenticity. When you're centered in genuine passion and truth others feel it, creating an unspoken bond. It's not about performing; it's about being present and real and offering value from the heart. That's magnetic. - Anna Yusim, MD , Yusim Psychiatry, Consulting & Executive Coaching

14. Let Your Audience Talk

There is nothing worse than stealing everyone's craving for autonomy and speaking the whole time. The person who does the talking does the learning. So, give some autonomy to the audience. Let them talk. Even if it's thinking time and talking to themselves, or to their neighbor or table group. This gains trust and they will lean into what you have to say even more. - Alex Draper , DX Learning Solutions

15. Leverage Non-Verbal Cues

My top tip is to engage your audience through storytelling. A compelling narrative captures attention, evokes emotion and makes complex ideas more relatable. Additionally, use body language and eye contact effectively. These non-verbal cues can significantly enhance your connection with the audience. - Peter Boolkah , The Transition Guy

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5 Presentation Skills Every Lawyer Needs

Speaking in front of an audience can be daunting, even for the most eloquent among us. However, for lawyers, the ability to speak confidently and persuasively is not just a nice to have. Whether you’re an experienced barrister, a solicitor presenting a complex case to a client, or a junior legal professional in an internal team meeting, effective presentation skills are the cornerstone of success .

Lawyers who are strong communicators and are great at public speaking not only win cases, they can save time and money, while also continually building trust and understanding with clients and their teams. Our recent SME Law Firm research report highlights just how important these core communication skills are, with 60% of firms citing client relationship management and 58% good communication skills as two of the biggest factors adding value to their firms’ client service, quality and reputation.

As a lawyer you spend most of your day communicating, and presenting and speaking publicly form a large part of that communication, whether it’s day-to-day meetings and team presentations, explaining a client’s options available to them or representing them in court, or networking for business development.

This blog delves into the key presentation skills every lawyer needs, how they can play a key part in helping you become a more influential and impactful lawyer at every stage of your career, and how you can practise these skills.

1. The power of storytelling in law

Storytelling is at the heart of practising law. James Boyd White, an American law professor, literary critic, scholar, author and philosopher, was cited in Chris Rideout’s article Storytelling, Narrative Rationality, and Legal Persuasion , as saying: “The law always begins in story: usually in the story the client tells, whether he or she comes in off the street for the first time or adds in a phone call another piece of information to a narrative with which the lawyer has been long, perhaps too long, familiar. It ends in story, too, with a decision by a court or jury, or an agreement between the parties, about what happened and what it means.”

It’s clear that facts alone can’t win cases – developing a compelling narrative can make all the difference to whether you win or lose a case or a client. Litigators use storytelling as a key part of their cases and great lawyers use storytelling to build descriptive and analytical depictions of events in their client’s favour, which can impact and influence decisions.

Here’s how to practise your legal storytelling skills

Start strong:

Begin your presentation with something that will grab your listeners’ attention. Whether it’s a hard-hitting statistic, a thought-provoking question or a relevant anecdote, make sure you spend some time thinking about how you open your presentation. Close equally strong too!

People connect with others and their stories on a human level, so tapping into the human/emotional side of the narrative can be incredibly powerful in strengthening your narrative and influencing your audience.

Go beyond facts:

Don’t just present the facts, help your audience understand the ‘why’ behind them. What are the stakes involved? Why should they care about the outcome? Why should they pick you?

2. Structuring Your Arguments for Impact

You may build storytelling into your presentations, but even the most captivating narratives can fall flat without a strong foundation. Organisation is key to a powerful presentation that guides your audience through your reasoning clearly and concisely.

David Emanuel KC, a renowned criminal defence lawyer, shared valuable insight on winning arguments with the Guardian, stating: “You have to know the facts and the law back to front, but also you have to be trustworthy and part of that is making concessions. If you have weaker points or arguments, conceding they are weaker without throwing them away can make your stronger points more credible. It can also be disarming, and throw people off guard.” He adds: “Stubbornly seeming not to concede any ground at all can damage your overall position.”

Just as acknowledging weaker points builds trust and strengthens your overall position in court, a well-structured presentation acknowledges the complexity of legal issues while guiding your audience clearly and concisely.

Here’s how to ensure your presentation is as impactful as it is informative:

Map it out:

Map out your presentation beforehand to provide a roadmap for your audience – let them know where you’re taking them and why.

The power of three:

Structure your presentation with a clear introduction, body and conclusion. The “power of three” is a useful tool for structuring your arguments or key points and making them easier to remember, and you can always adopt Aristotle’s approach for impact: “Tell them what you are going to tell them, tell them, then tell them what you just told them.”

Smooth transitions:

Using clear transitions to signal shifts in your arguments/points can help your audience follow your train of thought and retain key points. Phrases like ‘furthermore’, ‘building on this point’, or ‘in conclusion’, can effectively guide your audience through your presentation.

3. Using Visual Aids Strategically

It’s no secret that attention spans are shrinking and the ability to capture and retain your audience’s attention is getting harder and harder. Bearing this in mind when developing legal presentations is crucial. While facts and figures are important, there can be a tendency to want to include everything in a visual aid. It’s worth remembering that the human brain is wired to process visuals faster and more effectively than text – this is known as the ‘ picture superiority effect ‘. However, clarity remains paramount – avoid cluttering your slides with excessive visuals that become overwhelming.

Here’s how to leverage visuals effectively:

Simplify the complex:

Use visuals like charts, graphs, infographics and images that strategically simplify complex legal concepts or key points.  Think of them as visual aids, not a replacement for clear communication.

Focus on impact:

Make sure visuals are used to complement and directly support your arguments/points and focus on graphics that bring visual impact and clarity.

Practice makes perfect:

Practise using your visual aids seamlessly to avoid technical glitches that can disrupt your presentation flow. Additionally, set up your laptop and screen well in advance to eliminate last-minute technical hiccups and pre-presentation jitters.

4. Mastering Nonverbal Communication

They say it’s not what you say, it’s how you say it. In the legal sector, where persuasion reigns supreme, this statement especially rings true. The ability to project confidence through nonverbal communication can be the tipping point in a presentation or courtroom argument.

Albert Mehrabian’s 7-38-55 Communication Model states that 7% of the meaning of feelings and attitudes is conveyed through the words we use in spoken communications, while 38% is communicated through tone and voice, and the remaining 55% through our body language (specifically our facial expressions). This highlights why we can’t ignore nonverbal communication as lawyers, but also in our everyday lives.

Here’s how to harness the power of body language and vocal delivery:

Maintain strong posture:

Stand tall with balanced weight distribution and project confidence through your body language. This will also open up your chest so you can take deeper breaths and project your voice better.

Make eye contact:

Connect with your audience by making eye contact with different individuals throughout your presentation. This fosters a sense of connection and trust.

Modulate your voice:

Vary the pace and volume of your speech to keep the audience engaged. Avoid a monotone delivery, as it can make people switch off to what you are saying.

5. Practice makes perfect

We cannot overstate the importance of rehearsing presentations out loud. Bill Gates called Steve Jobs a “wizard” who casts spells on his audience with his presentation skills. Fortune magazine said his keynotes could set hearts aflutter and his presentations alone could spark surges in Apple’s stock. As a lawyer, you’re looking to make a different impact, but Jobs’s secret wasn’t natural talent or status, it was relentless practice.

“Most people don’t realise what looked spontaneous was rehearsed over and over,” revealed John Sculley, former Apple CEO. “Every word, step, and demo was meticulously planned.”

The same dedication to meticulous preparation applies to lawyers. While legal expertise is key, the ability to deliver your arguments or pitches with clarity and confidence is just as important.

Here’s how to refine your presentation and become a more impactful legal communicator:

Rehearse out loud:

Rehearse your presentations out loud, ideally in front of a trusted colleague or even group, if you can. This allows you to get live feedback, refine your delivery, identify areas for improvement, and build confidence. Going over your presentation in your mind isn’t the same as delivering it to an audience!

Use recording tools:

Record yourself practising and watch it back to identify areas for improvement in delivery and body language.

Practice within timeframes:

Ensure your presentation stays within the allotted time frame if you have one. Rehearse to gauge your delivery speed and adjust as needed. The more you can rehearse, the less chance you have of cracking under pressure.

Mastering presentation skills is indispensable for lawyers who wish to excel in their careers. The ability to develop compelling narratives, structure arguments effectively, use visual aids strategically, project confidence through nonverbal communication, and refine delivery through practice are crucial elements that elevate a lawyer’s effectiveness. Ultimately, these skills are not just about winning cases – they are about building trust and lasting relationships with clients, gaining the respect of peers, and enhancing the overall quality and reputation of legal services.

Investing in Your Future with BARBRI’s Online Courses

Building a successful legal career requires a strong foundation and equipping yourself with strong presentation skills doesn’t have to be overwhelming. BARBRI offers a range of affordable, on-demand online courses including our Presenting Masterclass as part of our #LegalLifeSkills programme.

  • Flexible learning: Our courses are designed for busy schedules. They’re short, on-demand, and packed with practical tips and real-world examples you can put into action immediately.
  • Expert-led instruction: Our courses are developed and delivered by legal professionals with extensive industry experience.
  • Cost-effective: Compared to traditional in-person training, our online courses offer a cost-effective way to advance your business development skills.
  • Convenient access: Learn from anywhere, anytime at your own pace. All you need is an internet connection.

To find out more, enrol today or request a call back visit Legal Life Skills .

Interested in our Communication Skills for Legal Professionals courses? View our upcoming courses here.

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Effective Communication Strategies for Ph.D. Research Presentations

Affiliated faculty.

UVA data science PhD students present their research posters to faculty and board members

Experienced mentors often find that Ph.D. students struggle with tailoring their research presentations to a diverse audience. Deeply immersed in their research, students frequently overestimate audience familiarity with the subject matter. Thomas Stewart , an associate professor of data science and the Ph.D. program director, shares his advice for enhancing clarity and impact for Ph.D. research presentations.

"In my experience, Ph.D. students can struggle with tailoring their presentation to the audience," Stewart says. "They spend so much time in the nitty-gritty details of their work. They struggle to reset their expectations for how much the audience will be familiar with the topic and relevant details." This discrepancy can lead to presentations that are either too detailed or too vague, making it difficult for the audience to grasp the key points. 

The guidance provided to Ph.D. students preparing for research presentations is crucial for ensuring their work is effectively communicated. A poster worksheet (available below), utilized during practice sessions, can serve as a key tool in this preparation. This worksheet, comprising questions related to audience, message, impact, and clarity, is instrumental in honing the students' presentation skills. 

To address this, the message and impact sections of the worksheet are designed to help students focus on what truly matters to the audience. Students may be inclined to present their findings chronologically, detailing each step of their research journey. 

"Because students arrive at their results taking steps A, B, C, D, there is a temptation to present the results as a travel log, saying we did A then B then C, etc.," Stewart explains. "The truth is that the audience doesn’t care about the journey." 

The audience is typically more interested in understanding the main message and the impact of the research. Therefore, students are encouraged to design their posters and presentations with these elements as the focal points. 

The worksheet also includes an exercise in focus. Stewart asks students to go through each section of the poster or paragraph of the talk and to identify how it communicates the main message or impact. "If there isn’t a direct link to the message or impact, I encourage them to delete it. A very common mistake is to cram too much material into too little time or space. It is hard for students to edit in this way, but it is a helpful exercise." 

UVA data science phd student NavyaAnnapareddy explains her poster presentation

A peer review session constitutes the second page of the worksheet. "After showing a poster for 15 to 20 seconds, I blank the screen and ask the students to answer the questions on the second page," Stewart says. This exercise simulates the audience's initial reaction, providing valuable feedback on the clarity and effectiveness of the presentation. 

Additionally, students practice delivering a concise two-sentence introduction, prompted by an audience member's inquiry: “Hey, tell me about your poster.” This practice is essential, as students often find themselves unprepared for such impromptu interactions. By rehearsing this introduction and focusing on how the research impacts the audience's life, students can significantly improve their communication skills. 

Stewart recalls a particularly effective introduction honed after many attempts. "My favorite intro after several iterations was from a student who said, 'Hi, my name is Joseph, and I use deep learning to make better bombs.'"

UVA Data Science PhD Jade Preston delivers a poster presentation at the School of Data Science grand opening

Students frequently inquire about presenting to mixed audiences of experts and the general public. To navigate this challenge, they are advised to use the “to-X-we-did-Y” strategy. 

Stewart shares an example: "To understand the nonlinear relationship between patient age and risk of mortality (X), age was added to the regression model as restricted cubic splines using 5 knots (Y)." This approach involves prefacing technical details with a high-level explanation of their purpose, ensuring that both technical and non-technical audience members remain engaged. 

These structured exercises and strategies help Ph.D. students craft presentations that are not only informative but also engaging and accessible to a diverse audience.

UVA Raven Society Members posing with The Raven banner outdoors

School of Data Science Ph.D. Students and Faculty Member Named To Raven Society

Data Science PhD Candidate Kevin Lin shown receiving his award at the International Conference on Machine Vision and Applications in Singapore

Doctoral Candidate Kevin Lin Receives International Recognition at ICMVA 2024 Conference

Students invited to a data science conference in Uzbekistan pose for a group picture.

Data Science Across the Globe: Ph.D. Student Shares Insights from Uzbekistan Conference

Research presentation day with many students and laptops

Student Perspective: Opportunities to Learn About Ph.D. Research

Headshot of Thomas Stewart

Thomas Stewart

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Business Writing and Presentations Studio

Enhance your skills.

You will be writing and speaking a lot during your time in the College of Business and in your career, so why not become an expert at both? Enhance and strengthen your skills by taking advantage of the Business Writing and  Presentations Studio in the College of Business. Our communication consultants can help you organize your ideas, and they will stick with you until you put the finishing touches on your work.

Virtual and In-Person Appointments

Make an appointment by selecting the "Schedule an appointment now" button at the bottom of this page.  When you are in the appointment software, pay special attention to the titles of the appointments as you can choose from either virtual or in-person appointments.

Review "Tips for getting the most from your visit" below to prepare for an appointment with a consultant.

In-Person Appointments

Come to the Business Writing and Presentations Studio in Schneider Hall 221 at the date and time you've selected in the appointment software.  Bring the following items:

  • Your progress so far
  • Paper and pen

Virtual Appointments

You will find your MS Teams meeting link in the email confirmation you receive after making an appointment.  That confirmation will also contain important information that will help you prepare for your appointment.

  • Prior to the meeting, email your documents (assignment, rubric, your current draft) to the BCOM Studio Tutor group at [email protected] . Be sure to include your name in the file names of the documents you send.
  • Just ahead of the scheduled time of your appointment, simply click on the link in the body of the confirmation email to join the consultant in MS Teams. Be sure to have the documents you emailed to the BCOM Studio Tutor group in front of you for the meeting.  Note:  you do not need to have MS Teams downloaded to use this feature.

We're Here to Help

Walk-ins are welcomed, but to make sure you get in, schedule an appointment. If you think you need more time, schedule back-to-back meetings or a time later in the week. Students are limited to two sessions per week. Group appointments are welcomed for group projects or assignments. The Studio is located in Schneider 221.

Business Writing Studio Appointment Options

  • E-mail messages
  • Formal letters
  • Press releases
  • Cover letters
  • Reports for business courses

Business Presentation Studio Appointment Options

  • Elevator speeches/pitches
  • PowerPoint slides
  • Small group meetings
  • Round-table discussions
  • Interview practice
  • Individual and group presentations.

Get the Most from Your Visit

  • Tell the consultant what you need help with prior to your meeting.
  • Come prepared to work by bringing your assignment, paper and pen, the hard or electronic copy of your work so far, and anything else you may need.

Business Communication and Information Systems Department

Schneider Social Science Hall 404 1702 Park Avenue Eau Claire , WI 54701 United States

University of Wisconsin-Eau Claire

105 Garfield Avenue  P.O. Box 4004  Eau Claire, WI 54702-4004 

715-836-4636

Presentation Skills Series: Successful Public Speaking and Storytelling

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GWP-presentation-skills-training-Image2024-1-5MB.jpg

Public speaking and storytelling are essential for inspiring partners and garnering support for conservation and development goals. 

The Global Wildlife Program (GWP), funded by the GEF and led by the World Bank, organized two workshops aimed at improving public speaking and storytelling skills for GWP project teams. The workshops were led by instructors from Dale Carnegie , a renowned institution in communication and leadership training, and 64 participants from 29 countries joined to learn how to engage listeners and deliver compelling presentations. Participants gained confidence in sharing their conservation stories with diverse audiences. 

Five key takeaways from the workshop :

major points I will make, and with what supporting ideas and evidence?

Use an interesting opening such as a surprising statement, a question, or a story to draw your listeners in.

Delivery makes presentations come alive . Use techniques such as word emphasis, pauses, pacing, voice modulation, phrasing, and movement to capture your audience’s attention and communicate with greater impact.

Handle a question-and-answer session confidently. You can invite questions during a discussion round by saying “Who has the first question?”, or if there are no questions, you can state and answer your own question to start a discussion. 

Take time to craft closing remarks that leave a positive lasting impression and fulfill your objectives, whether that is to inform, persuade, or inspire the audience.

With these tips, participants were trained to use the power of presentations to deliver memorable and effective talks, share the impacts of their conservation work, and communicate with partners and stakeholders. Additionally, participants from India, Kenya, Madagascar, Malaysia, Panama, and Tanzania had the opportunity to attend small-group coaching sessions to deliver mock presentations and practice these skills with the instructors.

“The session was very useful. I learned more on being concise with presentations, structuring them based on the simple tips that David shared with us, and on the flow of ideas for the presenter to meet intended objectives of the presentation with the audience.” – Damas, Tanzania

“David’s coaching helped me re-connect with the WHY and keep the presentation simple to connect better with the audience.” – Ricardo, Panama

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Global Wildlife Program 

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