business plan plastic surgery clinic

Plastic Surgery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Medical and Healthcare

Do you want to start a plastic surgery business and need to write a business plan? If YES, here is a detailed sample plastic surgery business plan template.

A large percentage of people who consider that their facial outlook and body are not what they want would always want to effect the necessary changes. This goes to show that plastic surgery business is not only thriving but profitable . A plastic surgery clinic is one that provides non-medical services to clients in a bid to assist them with cosmetic related surgery.

When it comes to starting a plastic surgery clinic, you are required to first look at the existing laws in the country or the State you reside in because there is hardly any country that does not pay serious attention to their health sector. The healthcare industry is usually highly regulated to guard against the infiltration of quacks. Below is a sample plastic surgery business plan template that can help you to write your own with little or no hassles.

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A Sample Plastic Surgery Business Plan Template

1. industry overview.

Plastic surgery clinic is under the Plastic Surgeons industry and players in this industry provide medical techniques intended to enhance physical appearance for cosmetic or reconstructive purposes. Businesses in this industry consist of medical specialist clinics where licensed professional doctors perform surgical and non-surgical procedures.

The aging population and an increasingly favorable public perception of plastic surgery have been driving forces behind the recent rise in the industry demand. Despite the improving economy, the industry has been hindered by rising external competition.

Competition has been especially prevalent with medical spas, which offer various nonsurgical procedures that make up a considerable and expanding portion of industry demand.  As the economy continues to improve over the five years to 2022, IBISWorld projects that revenue will continue to grow. A rise in disposable income and an aging population will be the main drivers of growth over the next five years.

Available statistics show that interest in plastic/cosmetic surgery continues to climb, as technological advancements make industry services more accessible, more affordable and safer. Cosmetic/plastic surgery is no longer reserved for the wealthy or famous.

Most cities in the united states are home to plastic surgery centers, offering body contouring procedures, such as liposuction and breast augmentation; facial rejuvenation, such as eyelid surgery, chin and cheek implants; laser hair removal; and other enhancement procedures.

The number of plastic surgery procedures performed in the United States has continued to grow over the past five years, fueled by strong economic growth.

The Plastic Surgeons industry is indeed a very massive industry in the United States of America, Canada, united kingdom , South Korea, China, Germany and Belgium et al. Statistics has it that the Plastic Surgeons industry in the United States of America is worth $18 billion, with an estimated growth rate of 4.8 percent within 2014 and 2019.

There are about 7,955 registered and licensed plastic surgery clinics in the United States and they are responsible for employing about 52,305 people. Please note that no single establishment can boats of having the lion share of the available market in this industry.

If you are considering starting your own clinic in the United States, then you should try and work around the industry barriers. The truth is that the barriers to entry into the plastic surgery industry is not as high as the healthcare and hospital industry.

It is absolutely compulsory for any investor who is looking towards starting a plastic surgery clinic to meet the required federal, state and local laws and regulations. Lastly, if you are determined to start your own plastic surgery clinic business in the United States, you are sure going to make headway especially if you are well – positioned and you know how to reach out to your target market.

2. Executive Summary

Jessica Landers® Plastic Surgery Clinic, Inc. is licensed cosmetics surgery clinic that will be located in a growing community in New York City – New York. We have been able to secure a standard facility in a central and easy to locate area in New York City and we are well equipped to carry out our services.

Jessica Landers® Plastic Surgery Clinic, Inc. is going to become the most preferred Plastic surgery clinic in the whole of New York City and we will work hard to build our clinic to meet the needs of the average client in and around our city. Our plastic surgery clinic facility has enough parking space to accommodate more than 15 cars per time.

Jessica Landers® Plastic Surgery Clinic, Inc. is in the industry to provide services such as laser hair removal, microdermabrasion, chemical peel, breast augmentation and reduction, liposuction and other cosmetics surgeries. We are well trained and equipped to service the market segments that require plastic and cosmetic surgery services.

We conducted a thorough research and feasibility studies and we came to the conclusion that New York City is the right place to start our clinic. Our major aim of starting Jessica Landers® Plastic Surgery Clinic, Inc. is to make cosmetic surgery accessible to the average person who is interested.

Jessica Landers® Plastic Surgery Clinic, Inc. will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays. This is why we have made provisions to recruit enough staff and to run shift amongst our workforce.

Jessica Landers® Plastic Surgery Clinic, Inc. is a family owned business. The business will be managed by Dr. Jessica Landers; she is a qualified Plastic Surgeon with over 15 years’ experience working for celebrities and public figures as a leading plastic surgeon in the United States of America.

3. Our Products and Services

Jessica Landers® Plastic Surgery Clinic, Inc. provides all round cosmetic surgery services to residents of New York City which is why we have been able to put up a facility that can help us achieve the goal. These are the services that will be made available to our clients;

• Administering injectables and humectants (including Botox and Restalyne)
• Performing laser hair removal
• Performing microdermabrasion
• Performing chemical peels
• Performing breast augmentations
• Performing liposuction
• Performing eyelid surgery
• Performing rhinoplasty
• Performing abdominoplasty

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to plastic and cosmetics surgery in the whole of New York City – New York and also to be amongst the top 10 plastic surgery clinics in the United States of America within the next 10 years.
• Jessica Landers® Plastic Surgery Clinic, Inc. is in business is to establish a first – class plastic surgery clinic that will take care of both highly placed and lowly placed clients as long as they can afford our services.
• We want to become one of the leaders in the industry in the whole of New York, and in the United States of America.

Our Business Structure

Jessica Landers® Plastic Surgery Clinic, Inc. is in business to become the leading community – based plastic surgery clinic in the whole of New York City and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

Our business will not be built only for the purpose of giving our customers value for their money, but we will ensure that we make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Plastic Surgeon (Owner)

Cosmetic Surgeons

• Human Resources and Admin Manager
• Accountant/Cashier
• Marketing and Sales Officer
• Front Desk/Customer Services Officer

5. Job Roles and Responsibilities

Chief Plastic Surgeon (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for fixing prices and signing business deals
• Accountable for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for handling core services such as administering injectables and humectants (including Botox and Restalyne), performing laser hair removal, microdermabrasion, chemical peels, breast augmentations, liposuction, eyelid surgery, rhinoplasty and abdominoplasty
• Handles any other duty as assigned by the chief plastic surgeon

Nurses/Nurse’s Aides

• Responsible for managing our patients
• Responsible for offering medication management services
• Assists the cosmetic surgeons in treating patients and carrying out surgeries

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Accountable for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents the organization in strategic meetings
• Helps to increase sales and growth for the organization.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Accountable for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.

Client Service Executive

• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the chief executive officer in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.
• Responsible for cleaning the wards and clinic facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the admin and HR manager.

6. SWOT Analysis

Jessica Landers® Plastic Surgery Clinic, Inc. is in business to carry out cosmetics surgeries and at the same time to make profits. We are aware that there are growing competitions in the plastic cum cosmetics surgery industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard-earned money into the business.

We know that if we get things right before starting our clinic, we will not have to struggle to attract loyal clients and build our clientele base to a level where we can breakeven in record time. We hired the services of a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Jessica Landers® Plastic Surgery Clinic, Inc.;

One of the obvious strengths that will definitely stand as a plus for Jessica Landers® Plastic Surgery Clinic, Inc. is the fact that our facility is centrally located in a densely populated residential area in New York City; our location is in fact one of our major strengths. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of hiring our services.

We critically looked into our Business model and we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources to match up with existing plastic surgery clinics in New York City when it comes to acquiring latest equipment and generating the needed hype that can drive traffic towards our clinic.

• Opportunities:

The opportunities available to players in this industry is that operators are expected to benefit from increasing regulation among competing industries. Although industry margins have grown, an increase in competition has slowed the rate of industry expansion and also an increase in the number of obesity-related surgical procedures is expected to take place during the period.

We are centrally located in an area with the right demographic composition for a business such as ours and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Jessica Landers® Plastic Surgery Clinic, Inc. are unfavorable government policies , demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our plastic surgery clinic is located.

Also, some services including Botox injections and laser hair removal, are performed by medical spas and clinics that do not operate in this industry. Such competition can hurt industry revenue and profit growth. External competition for plastic surgeons is expected to increase in 2019, representing a potential threat to the industry.

7. MARKET ANALYSIS

• Market Trends

The Plastic Surgeons industry has indeed benefited from recent marketing campaigns which is targeted towards helping people look good even when they are aging, as well as consumer trends toward transgender. Going forward, many people who are part of the baby boomers’ generation are expected to leverage on plastic surgery as they grow older.

The trend in the cosmetics surgery services industry is such that if a clinic is well positioned where people can easily access without much stress, there is a likelihood that they will enjoy high patronage. The plastic cum cosmetics surgery industry has recently begun consolidating, largely due to the pressures of healthcare reform.

The truth is that the demand for specialist healthcare services has steadily grown over the last five years, as healthcare reform legislation broadened insurance coverage and the plummeting unemployment rate increased disposable income.

Just like in other business ventures, the owners of plastic surgery clinics are always looking for ways to increase their market share; they go as far as signing deals with hospitals and other medical facilities.

As a plastic surgery clinic grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some clinics now retail cosmetic products within their facility. In order words, it is very important for these clinics to continue to improvise if they want to grow their business.

8. Our Target Market

The target market for plastic surgery clinics cuts across people of different walks of life. The fact that people patronize the services of cosmetics surgery clinics for various reasons makes marketing the business interesting. The target market for this business can be categorized into two groups.

The first group are the people who are looking towards correcting what they perceive as unpleasant in their body and the last group are those who would want to correct defects as a result of the accident.

Jessica Landers® Plastic Surgery Clinic, Inc. will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our plastic cum cosmetic surgery services to;

• Corporate Executives
• Sport Clubs
• Government Officials
• Celebrities
• Public Figures
• Sports Men and Women
• College Students

Our Competitive Advantage

It is a fact that the cosmetics surgery industry is indeed a prolific and highly competitive industry. Clients will only patronize your services if they know that you can help them achieve their desired looks.

Jessica Landers® Plastic Surgery Clinic, Inc. is capable of educating the wider community, adopting new technology and easy access for clients because we are centrally located in a densely populated – residential area in New York City; this is obviously going to give us an edge amongst our competitors. We equally have a team of highly qualified professionals (cosmetics surgeons) who will work with our clients.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Jessica Landers® Plastic Surgery Clinic, Inc. is established with the aim of maximizing profits in the Plastic Surgeons industry and we are going to ensure that we do all it takes to attract clients on a regular basis. Jessica Landers® Plastic Surgery Clinic, Inc. will generate income by offering the following services;

• Laser hair removal
• Microdermabrasion
• Chemical peels
• Breast augmentations
• Liposuction
• Eyelid surgery
• Rhinoplasty
• Abdominoplasty

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

It would be hard to create a sales forecast with a newly opened business because the statistics that will be provided will be on a short – term basis. Experts say that usually a business should be in operation for at least one year before they can generate the statistics that will  help in accurate forecasting.

We expect to attend to about 130 people within our first year of operation and then in subsequent years we will grow our clientele base. Below are the sales projection for Jessica Landers® Plastic Surgery Clinic, Inc., it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year (FY1): $1.2 million
• Second Fiscal Year (FY2): $2 million
• Third Fiscal Year (FY3): $4.5 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same services as we do within 5.0 miles’ radius from the location of our facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old ones.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for groups. Part of the marketing and sales strategies that we will adopt are;

• Advertise our plastic surgery clinic on national dailies, lifestyle magazines, local TV and radio stations
• Promote our plastic surgery clinic online via our official website and all available social media platforms
• Introduce our clinic and the services we offer by sending introductory letters alongside our brochure to corporate organizations, households, celebrity circles and key stake holders in and around New York City
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Making our first impression count positively to those making use of our services for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our clinic
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for clients in the whole of New York City which is why we have made provisions for effective publicity and advertisement of our services.

Below are the platforms we intend to leverage on to promote Jessica Landers® Plastic Surgery Clinic, Inc.;

• Place adverts on both print (community – based newspapers, beauty and lifestyle magazines) and electronic media platforms
• Sponsor relevant community – based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around New York City – New York.
• Distribute our fliers and handbills in target areas
• List Jessica Landers® Plastic Surgery Clinic, Inc. on local directories / yellow pages
• Advertise our plastic surgery clinic and the services we offer in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging in New York City.

Be that as it may, we have put plans in place to offer discount once in a while and also to reward our loyal customers especially when they refer clients to us.

• Payment Options

The payment policy adopted by Jessica Landers® Plastic Surgery Clinic, Inc. is all – inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Jessica Landers® Plastic Surgery Clinic, Inc. will make available to her clients;

• Payment via bank transfer
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting/leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in price would be minimal and can be overlooked.

As for the detailed cost analysis for starting a plastic surgery clinic; it might differ in other countries due to the value of their money. These are the key areas where we will spend our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $2,000.
• The cost for hiring business consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $3,000
• The cost for leasing facility for the plastic surgery clinic – $180,000.
• The cost for facility remodeling – $50,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for start-up inventory – $15,000
• Storage hardware (bins, utensil rack, shelves, glasses et al) – $1,720
• The cost for acquiring plastic/cosmetics surgery supplies and equipment – $400,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $5,000

We would need an estimate of $1.5 million to successfully launch a standard plastic surgery clinic in New York City. It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a plastic surgery clinic and also the sophistication of the technology used in the clinic.

Generating Funds/Startup Capital for Jessica Landers® Plastic Surgery Clinic, Inc.

Jessica Landers® Plastic Surgery Clinic, Inc. is owned by Dr. Jessica Landers and her immediate family members. They are the sole financier of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 million from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Jessica Landers® Plastic Surgery Clinic, Inc. is to ensure that we continue to make available a wide range of services and deliver quality and unmatched services. We are not going to relent in providing a conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are the key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services.

Jessica Landers® Plastic Surgery Clinic, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID : In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed plastic cum cosmetic surgery supplies and equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured

Starting a Successful Plastic Surgery Practice: A Step-By-Step Guide

If you’re considering starting a plastic surgery practice, you’re in the right place! Plastic surgery is a growing industry, and there’s plenty of room for new players.

In this article, we’ll walk you through the steps on how to start a plastic surgery practice.

So what are the steps?

• Create your plastic surgery practice business plan
• Get the necessary funding
• Get the equipment you need to be successful
• Find the perfect location
• Hire the right staff

Build the perfect plastic surgery marketing plan

Create your plastic surgery practice business plan.

Creating a business plan is essential to starting any business. In order to create your plastic surgery business plan, you will need to do the following:

Write a Description of Your Business

This should include information such as what type of plastic surgery you will offer, the target market you plan to serve, the type of business you will have, and what makes your practice unique.

Choose What Type of Plastic Surgery You Will Offer

There are many different types of plastic surgery procedures you can offer. You will need to decide which ones you want to offer at your practice.

Some of the most popular plastic surgery procedures include:

• Breast augmentation
• Liposuction
• Botox injections
• Labiaplasty

For instance, Dr. Steinberg is a successful plastic surgeon who specializes in a specific practice of plastic surgery known as labiaplasty . This is just one facet of plastic surgery, and it important to decide what you will specialize in before moving forward with starting your own practice.

Choose the Type of Business You Will Have

The three main types of plastic surgery businesses are:

• Private practices

Group Practices

• Hospital-based practices

Private Practices

If you decide to open a private practice, you’ll be the sole owner of your business. You’ll have complete control over all aspects of the business, from setting prices to hiring staff.

The downside of owning a private practice is that you’ll also be solely responsible for all the costs associated with running the business. These costs can add up quickly, so it’s important to make sure you have the financial backing to sustain a private practice.

If you are going the private practice route, it might also benefit you to seek help from a medical marketing agency to assist with:

• Understanding client needs
• Accessing marketing channels
• Communicating with physicians

A group practice is similar to a private practice, but there are multiple owners. This type of ownership can help spread the costs associated with running a business and also offer some built-in marketing (people are more likely to visit a practice with multiple surgeons).

The downside of owning a group practice is that you’ll have to share decision-making with the other owners. This can sometimes lead to disagreements and conflict within the business.

Hospital-based Practices

If you decide to open a hospital-based practice, you’ll be employed by a hospital. This type of arrangement can offer some advantages, such as a built-in clientele and marketing opportunities.

The downside of hospital-based practices is that you’ll have less control over your work schedule and the types of procedures you’re able to perform. You’ll also be at the mercy of the hospital’s budget.

Create a Financial Plan

Your financial plan details your projected income and expenses. This will help you determine how much money you will need to start your practice and how much profit you can expect to make.

Conduct a SWOT Analysis

A SWOT analysis is a tool that will help you to identify the:

• Opportunities

This is an important step in creating your business plan as it will help you to understand the challenges and opportunities you’ll face as you get started

Get the Necessary Funding

One of the most important aspects of starting a plastic surgery practice is having the necessary funding.

This can come from a variety of sources, such as personal savings, loans, or grants. It’s important to do your research and find the right funding option for your specific situation.

There are many resources available to help you get started, so don’t hesitate to ask for help.

If you’re looking for a loan, there are a few things to keep in mind. Make sure you shop around and compare interest rates from different lenders. It’s also important to be aware of the terms of the loan, including the length of time you have to pay it back and any penalties for missed payments.

There are a number of different grant funding opportunities . The government offers a variety of grants through its Small Business Administration, and there are also a number of private organizations that offer grants for new businesses.

Be sure to research all your options and apply for as many grants as you qualify for.

Personal Savings

If you have the personal savings to cover the costs of starting your practice, this can be a great option. This will allow you to avoid taking on any debt and will give you complete control over your business.

However, it’s important to make sure you have enough saved up to cover all the costs associated with starting a business, as well as any unexpected startup costs to consider.

Get the Equipment you Need to be Successful

In order to be successful in your plastic surgery practice , you will need the proper equipment. This includes:

• Surgical tools
• Medical equipment
• Office supplies
• Computers and software

When purchasing equipment, it is important to consider your needs and budget. You will want to make sure you have the necessary tools for performing procedures, as well as for sterilizing and storing equipment.

It is also important to have a comfortable and functional office space where patients can relax before and after their procedures.

Purchasing second-hand equipment may seem like a cost-saving measure, but it can be risky if the products are not in good condition. It is important to only do this from a trusted source. Ultimately, the success of your plastic surgery business will depend on the quality of your equipment.

By planning ahead and investing in the right equipment, you can ensure that your plastic surgery practice is off to a successful start.

Find the Perfect Location

One of the most important factors in starting a successful plastic surgery practice is finding the perfect location.

When choosing a location for your business , you’ll need to consider a variety of factors such as:

• Cost of rent
• Population size
• Competition.

Cost of Rent

The cost of rent is an important factor to consider when choosing a location for your plastic surgery practice. You’ll want to find a space that is affordable, yet still in a convenient location for patients.

Population Size

The population size of the area you choose will also be an important factor to consider. You’ll want to make sure there is a large enough population to support your business.

Competition

Another important factor to consider when choosing a location is the level of competition.

If there are already a number of plastic surgery practices in the area, you’ll need to be sure that your practice can offer something unique that will attract patients.

You’ll also want to make sure that the location you choose is accessible and has a good reputation .

Hire the Right Staff

A huge step in starting a plastic surgery practice is making sure that you hire the right staff. This includes finding:

• A plastic surgeon with proper qualifitions and certifications
• Support staff

It is important to take the time to interview potential candidates and to check their references thoroughly. It is also important to create a positive work environment that encourages teamwork and cooperation.

Hiring a Plastic Surgeon

In 2021, the average plastic surgeon performed 320 surgical procedures . This means that you’ll need to be sure you have a qualified surgeon who is able to handle a high volume of work. You’ll also need to make sure that your staff is adequately trained in plastic surgery procedures and safety protocols.

Hiring Nurses Nurses

Nurses play a vital role in the success of any medical practice. They are responsible for pre- and post-operative care, as well as helping to ensure that patients are comfortable and safe during their procedures.

When hiring nurses, you’ll want to make sure that they have experience in plastic surgery and that they are up-to-date on all of the latest safety protocols.

Hiring Support Staff

In addition to nurses, you’ll also need to hire support staff for your plastic surgery practice. This includes:

• Office staff
• Receptionists
• Administrative assistants.

These individuals will be responsible for keeping your practice running smoothly on a day-to-day basis.

When it comes to marketing your plastic surgery practice, it’s important to think outside the box and be creative. One of the best ways to get the word out about your business is to create a marketing plan that targets your specific audience. This is important to grow your plastic surgery practice . Here are a few tips for building a successful marketing plan:

Outline Your Marketing Strategy

This should include details on how you plan to attract new patients, as well as how you will retain current patients .

Some marketing strategies you may want to consider include:

• Developing a strong online presence
• Creating informative blog posts and articles
• Using social media to reach a wider audience
• Engaging in local community events.

Make Sure Your Website is Up-to-Date

Your website is your primary tool for marketing your practice, so make sure it looks professional and is easy to navigate. Be sure to include information about your services, team, and office location. You should also include testimonials from satisfied patients.

Use Social Media to Reach Potential Patients

Social media is a powerful marketing tool that can be used to reach a wide audience. Be sure to create profiles on all the major social networking sites and post regular updates about your practice. You can also use social media to run promotions and offer discounts on your services.

Make sure your profiles are up-to-date and include high-quality images of your work.

Develop a Strong Branding Strategy

Branding is key when it comes to attracting new patients. Some important branding elements to consider include your:

• Social media profiles
• Business cards

Your branding should be consistent across all of your marketing materials, from your website to your business cards. By developing a strong branding strategy, you can make your plastic surgery practice stand out from the competition.

Invest in Advertising

Paid advertising can be a great way to reach new patients who may not have heard of you before. Choose wisely and target your ads towards people who are likely to be interested in cosmetic surgery.

Stay Active in the Community

Get involved with local events and organizations, and participate in charity work. This is a great way to raise awareness about your practice and connect with potential patients on a personal level.

In Conclusion

Starting a successful plastic surgery practice takes time, effort, and planning. By following these tips, you can set your business up for success from the start.

Have you ever thought about starting your own plastic surgery practice? Do you have any tips for starting your own practice? Let us know in the comments below!

Frequently Asked Questions

A: The cost of starting a plastic surgery practice will vary depending on a number of factors, such as the location of your practice, the staff you hire, and your marketing budget. However, you can expect to spend at least several thousand dollars on getting your business up and running.

A: The amount of time it takes to start a plastic surgery practice will also vary depending on the factors mentioned above. However, you can typically expect the process of starting your business to take at least several months.

A: Some common challenges of starting a plastic surgery practice include choosing the type of business you want to run, finding the right people to hire, developing a budget to start with, and getting the word out about your business.

A: To make your plastic surgery practice successful it is important to have the right equipment, staff, and vision in mind so that you can attract new clients while maintaining consistency.

A: There are many ways to attract new patients to your plastic surgery practice. Some of the most effective methods include using social media, developing a strong branding strategy, and investing in advertising.

A: If you are interested in starting a career in plastic surgery, the first step is to complete a residency program in plastic surgery. After completing your residency, you will then be eligible to take the board certification exam. Once you are certified, you can begin practicing plastic surgery.

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Body Sculpting Clinic Business Plan Template & PDF Example

• July 23, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful body sculpting clinic. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your body sculpting clinic’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a body sculpting clinic business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the healthcare industry, this guide, complete with a business plan example, lays the groundwork for turning your body sculpting clinic concept into reality. Let’s dive in!

Our body sculpting clinic business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the clinic’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers an overview of the body sculpting Clinic’s business concept, including innovative body sculpting techniques, market analysis highlighting the growing demand for non-invasive body contouring, management with expertise in cosmetic procedures, and a financial strategy that outlines investment opportunities and revenue projections.
• Clinic & Location: Describes the clinic’s modern design, state-of-the-art body sculpting equipment, and why its location is strategically chosen for its accessibility to the target market .
• Treatments & Pricing: Lists the body sculpting services offered, such as cryolipolysis, laser therapy, and ultrasound fat reduction, along with a transparent pricing structure.
• Key Stats: Shares industry size , growth trends, and relevant statistics that underscore the potential and profitability of the body sculpting market.
• Key Trends: Highlights technological advancements in body sculpting and a shift towards non-invasive procedures as significant trends shaping the industry.
• Key Competitors : Provides an analysis of main competitors, their service offerings, and how the clinic’s unique approach and technology set it apart.
• SWOT: Conducts a Strengths, Weaknesses, Opportunities, and Threats analysis to strategically position the clinic.
• Marketing Plan : Details strategies for building brand awareness, attracting new clients, and retaining them through quality service, customer satisfaction programs, and targeted marketing efforts.
• Timeline : Sets forth key milestones and objectives from the clinic’s setup to its launch and beyond, marking significant growth phases and expansion goals.
• Management: Details the experienced professionals leading the clinic, from certified body sculpting specialists to customer service and operational management, emphasizing their roles in delivering exceptional service and driving the clinic’s success.
• Financial Plan: Projects the clinic’s financial performance over the next five years, including detailed revenue models from various services, cost management strategies, profit margins, and expected return on investment, ensuring a clear path to financial sustainability and growth.

Body Sculpting Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces the business plan for your body sculpting Clinic, offering a concise overview of the clinic and its specialized services. It should detail your market positioning, the range of non-invasive body sculpting and contouring services you offer, its location, size, and an overview of daily operations.

This section should also explore how your clinic will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your clinic’s unique selling points that differentiate it from these competitors. These could include innovative technologies, personalized treatment plans, or a highly qualified team of specialists.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the clinic’s success. This might cover areas such as expertise in dermatology, plastic surgery, or wellness, and how this expertise will enhance the clinic’s offerings.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of the clinic’s financial plan. This will help potential investors or stakeholders understand the growth potential and financial stability of your Body Sculpting Clinic.

Body Sculpting Clinic Business Plan Executive Summary Example

Business Overview

Introduce the body sculpting clinic, emphasizing its name, location, and primary focus. Present a concise overview of its operations and core values. Highlight the distinguishing factors that set the clinic apart. Whether it’s innovative technology, personalized treatment plans, or a specialized approach, clearly articulate the  USP  that defines the clinic’s identity.

Example: “Perfect Contours Sculpting Clinic,” centrally located in downtown [City], is a premier destination offering a comprehensive range of advanced body contouring treatments. Our clinic specializes in cutting-edge techniques, including cryolipolysis, laser lipolysis, radiofrequency treatments, and ultrasound fat reduction, personalized to meet diverse individual goals and body types.

Market Overview

Outline the growth potential and industry dynamics within the body sculpting market. Incorporate statistical data portraying the industry’s  market size , growth trends, and  key competitors . Highlight your clinic’s distinct position and how it navigates the  competitive  landscape.

Example: With the body sculpting market in the US valued at $2.6 billion, exhibiting a remarkable +13.8% CAGR from 2023 to 2030, Perfect Contours operates within a competitive landscape. Amidst luxury spas and specialized contouring centers, our clinic stands out by offering tailored solutions and leveraging the latest technology to provide effective, non-invasive treatments.

Management Team

Detail the expertise and qualifications of your clinic’s management team. Highlight key individuals, their roles, and how their experience contributes to the success and credibility of your body sculpting clinic.

Example: Led by Dr. Sarah Johnson, a board-certified cosmetic surgeon with a decade of expertise in body contouring, and supported by a team of skilled aestheticians and wellness consultants, Perfect Contours boasts a diverse and experienced team dedicated to delivering exceptional results.

Financial Plan

Present a concise overview of your clinic’s financial goals and projections. Highlight revenue targets, investment requirements, and strategies for sustainable growth and profitability.

Example: With a strategic vision, Perfect Contours aims to achieve an impressive annual revenue milestone of $1.0 million by the conclusion of 2028. Simultaneously, we are committed to attaining a 30%  EBITDA  margin, showcasing our dedication to operational efficiency and financial viability. Our financial strategy involves prudent investment in cutting-edge body sculpting technologies and continuous refinement of our service offerings to enhance client satisfaction.

For a body sculpting Clinic, the Business Overview section can be effectively divided into 2 main components:

Clinic & Location

Briefly describe the clinic’s physical setting, focusing on its sleek, professional, and inviting atmosphere that reassures clients of the high-quality care they will receive. Mention the clinic’s location, emphasizing its strategic placement for optimal access, such as being in a medical district, near wellness centers, or in upscale retail areas with ample parking. Explain why this location is beneficial in attracting your target clientele, who may be looking for premium body sculpting services in a convenient and reputable setting.

Treatments & Prices

Detail the range of body sculpting and contouring treatments offered, from non-invasive fat reduction and muscle toning to skin tightening and cellulite treatments. Outline your pricing strategy , ensuring it accurately reflects the advanced technology and expertise offered by your clinic, and is aligned with the expectations of your target market. Highlight any tailored treatment plans, package deals, or membership programs that provide added value to your clients, promoting a customized approach to body sculpting and fostering long-term relationships and customer loyalty.

Industry size & growth

In the Market Overview of your body sculpting Clinic business plan, start by examining the size of the body sculpting and aesthetics industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key market trends

Proceed to discuss recent market trends , such as the increasing consumer interest in non-invasive body contouring services, advances in technology that offer more effective and less painful treatments, and a growing emphasis on body positivity and wellness.

For example, highlight the demand for services that cater to a diverse range of body types and concerns, alongside the rising popularity of treatments that promise minimal downtime.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your body sculpting clinic in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your body sculpting clinic’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Body Sculpting Industry

The initial step in comprehending your position in the body sculpting market involves identifying your competitors. Begin by mapping out local body sculpting clinics, med spas, and fitness centers that offer similar services. For instance, if your body sculpting service specializes in non-invasive fat reduction techniques, your direct competitors might include nearby clinics known for such procedures as well as fitness centers offering targeted workout programs.

Explore online directories, professional associations, and social media platforms to gain insights into competitor locations and customer reviews. Platforms like Yelp, Google Reviews, or specialized forums provide valuable feedback, highlighting competitor  strengths  and areas needing improvement. For instance, if numerous reviews commend the professionalism and effectiveness of “SlimWell Clinic” in delivering sculpting results, this serves as a key competitive advantage worth noting.

Body Sculpting Competitors’ Strategies

Analyzing your competitors’ strategies encompasses various facets:

• Service Offerings:  Evaluate the range of body sculpting services they provide. If a competitor like “SculptPro Studio” is gaining traction with innovative non-surgical procedures like CoolSculpting or laser contouring, it signifies a market trend toward non-invasive solutions.
• Technological Advancements:  Consider the equipment and technology employed by competitors. A clinic specializing in cutting-edge radiofrequency treatments might attract a different clientele than one offering traditional liposuction procedures.
• Pricing Structure:  Compare your service prices with those of competitors. Are your rates more competitive, akin to “Budget Sculptors” or are they aligned with the premium offerings at “Elite Contouring”?
• Marketing Strategies:  Investigate how competitors promote their services. Do they leverage social media marketing, influencer collaborations, or do they focus more on medical referrals and client testimonials?
• Client Experience:  Assess the overall client experience provided. For instance, “Harmony Sculpture Spa” might be distinguished for its serene ambiance and personalized consultations, significantly enhancing the client experience.
• Operational Efficiencies:  Observe if competitors utilize technology for appointment scheduling, follow-ups, or online consultations, like “Effortless Body Toning,” known for its seamless virtual assessments.

What’s Your Body Sculpting Service’s Unique Value Proposition?

Reflect on your body sculpting service’s  unique selling proposition . Perhaps your service is known for its personalized approach to body contouring, or maybe you offer a comprehensive wellness program along with sculpting treatments, setting you apart from competitors.

Identify gaps in the market through customer feedback and industry trends. For instance, the surge in demand for holistic body transformation solutions could present an opportunity if competitors are yet to cater to this trend.

Consider your location: A body sculpting clinic in an urban setting might emphasize convenience and quick sessions. At the same time, one in a wellness-focused community could thrive on a holistic approach, integrating nutrition and fitness programs into the sculpting regimen.

First, conduct a SWOT analysis for the body sculpting Clinic, highlighting Strengths (such as advanced non-invasive technologies and customized treatment plans), Weaknesses (including the need for significant upfront investment in equipment or the perception of body sculpting as a luxury service), Opportunities (for example, a growing societal focus on wellness and physical appearance), and Threats (such as regulatory changes affecting cosmetic procedures or competitive pricing pressures from new entrants).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through educational content that demystifies body sculpting procedures, promotional offers for first-time clients, a robust online presence with before-and-after galleries, and engagement with health and wellness communities.

Marketing Channels

Leverage diverse marketing channels to engage and attract potential clients:

Digital Marketing

Maximize online presence and engagement through various digital platforms:

• Social Media Presence:  Utilize platforms such as Instagram, TikTok, YouTube, and Facebook to showcase client transformations, share fitness tips, provide motivational content, and engage with your audience through live sessions and Q&A segments.
• Content Marketing:  Develop valuable content such as blog posts, videos, podcasts, or infographics focusing on success stories, fitness advice, nutrition tips, and wellness trends. This content establishes your studio as a knowledgeable and reliable authority in the fitness industry.
• Website Optimization:  Create a user-friendly and informative website that showcases your range of services, success stories, client testimonials, and a blog section offering fitness advice, workout routines, and success stories. Implement SEO strategies to improve search engine visibility and attract organic traffic.

Local Advertising

Establish connections within the local community to increase brand awareness:

• Community Engagement :  Participate in local health fairs and wellness expos, or collaborate with neighboring gyms, fitness events, or community centers to host workshops, fitness challenges, or charity events. Engaging with the local community enhances brand visibility and fosters a sense of community support.
• Sponsorships and Partnerships:  Collaborate with nutritionists, wellness influencers, fitness brands, or sports clubs for joint promotional campaigns, co-branded content creation, or hosting joint events. Partnering with reputable entities strengthens your credibility and widens your reach within the local market.

Promotional Activities

Implement enticing promotional strategies to attract potential clients:

• Introductory Offers:  Launch attractive promotions for new clients, such as ‘Transformation Challenge Packages,’ ‘First-Time Client Specials,’ or ‘Fitness Assessment Packages,’ encouraging trial sessions and initial engagement.
• Referral Programs:  Create incentivized referral programs, rewarding existing clients who refer friends or family with discounted sessions, additional services, or exclusive rewards for successful referrals. Word-of-mouth referrals are a powerful tool for acquiring new clients.

Sales Channels

Optimize multiple  sales channels  to maximize revenue and ensure client satisfaction:

Upselling and Add-Ons

Enhance the client experience by suggesting additional services:

• Enhanced Services :  During consultations or sessions, recommend add-on services such as nutritional counseling, additional workout sessions, specialized treatments, or post-treatment care packages to complement their primary fitness goals.
• Specialized Packages:  Develop tailored packages designed for specific needs, such as bridal sculpting programs, postpartum recovery bundles, pre-event body contouring packages, or weight loss transformation plans.

E-Commerce and Online Booking

Leverage technology for seamless transactions and sales:

• Online Booking System :  Implement an easy-to-use online booking system on your website and social media platforms, allowing clients to schedule sessions conveniently. Offer incentives, such as a small discount or priority booking, to encourage online bookings.
• Merchandise Sales :  Sell fitness equipment, nutritional supplements, branded merchandise, or workout apparel through your website. These products not only generate additional revenue but also serve as brand ambassadors, promoting a healthy lifestyle.

Membership Loyalty and Retention Programs

Encourage repeat business and maintain client satisfaction:

• Membership Plans :  Create tiered membership packages offering various combinations of services at discounted rates for regular clients. Benefits may include exclusive access to specialized classes, priority booking, or discounts on additional services.
• Loyalty Rewards:  Develop a comprehensive loyalty program where clients earn points or rewards for each session attended, referrals made, or purchases of merchandise. These points can be redeemed for discounts on sessions, merchandise, or exclusive services.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the body sculpting clinic’s opening, including procurement of state-of-the-art equipment, staff training on the latest body sculpting techniques, marketing campaign launches, client base growth, and evaluation points for potential service expansion or technological upgrades, ensuring the business advances with a strategic approach and clear goals.

The Management section focuses on the body sculpting clinic’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the body sculpting clinic towards its financial and operational goals.

For your body sculpting clinic business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your body sculpting clinic’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs , and capital expenditures.

For your body sculpting clinic business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Starting a Plastic Surgery Practice?

Five tips to consider, including how the right plastic surgery software should be part of your plan.

You’re in the final year of residency or fellowship, so naturally you’re beginning to wonder, what’s next? Should you join an established plastic surgery practice? Start your own? Work for a multi-specialty group? Go into academia? Further training? With the varied options that exist, you’ll need to evaluate your goals and your personal mission.

With all these options, unknown variables exist, but have no fear. You certainly won’t be the first nor the last plastic surgeon to embark on this journey. But you should learn from our successes and missteps rather than recreate the wheel.

As a private practice plastic surgeon for 15 years and having worked in virtually all of the settings mentioned above, I’ve been fortunate enough to successfully experience two different career paths which can help you. In my plastic surgery practice, I can fully engage my passion for reconstructive and cosmetic surgery and treat patients. I also serve as the medical director of plastic surgery for a major forward-thinking health IT company. I get the best of both worlds and want to share them with you.

In this post, I’ll outline some considerations that I believe are key should you decide to start your own plastic surgery practice.

1. Create your (realistic) vision and plastic surgery business plan including financial needs.

Time and patience are key. You need to take a calculated risk when deciding to start your own plastic surgery practice. Mapping out a realistic timeline, planning for expenses and deciding on marketing efforts will all come into play during this process.

You’ll want to start the process by drafting an executive summary which will be the framework for your plastic surgery business plan.

While the list below just covers the basics, the elements for this may include:

• The business opportunity: With the rapid growth of the aesthetic industry and trends, there will be no shortage of patients needing treatments. But how you will you differentiate your practice from others?
• Advantages of the opportunity: Can your plastic surgery practice cater to a niche market in the area for certain procedures not as commonly offered?
• Your target market: What is the demographic makeup of the area? Will this help determine the size of your practice? Will it dictate the cosmetic surgery offerings you will provide for patients?
• Products and services offered for your identified target market: Will you focus on mainly cosmetic or reconstructive procedures? Will this change over time? Will you offer medical spa services too?
• Strategic plastic surgery marketing and sales initiatives: How will you build your brand awareness and patient base in your community?
• The competitive landscape: How many other plastic surgery practices are in the area? What about other surgeons, nonsurgeons, or medspas offer similar services?
• Summarized financial plan: What are your estimated startup and ongoing costs? How much capital will you need to start your plastic surgery business?
• Owners and key staff members: How many individuals will you bring onboard? What are their credentials and job roles?
• Implementation plan : What is the timeline for opening your practice? What are the key performance indicators (KPIs) to measure success and timeframe to achieve them?

These are just some of the questions you will want to clearly answer along with the data, as needed, to back your plastic surgery business plan up.

As for an anticipated timeline of when to start the process on certain tasks, noted below are just some of the key items you may consider, and to plan accordingly for each.

• Begin process of licensing and regulations 3 – 4 months in advance to avoid any last minute surprises. For example, in Florida medical licenses can take a year to obtain.
• Start insurance credentialing 9 – 12 months in advance, so you can bill starting on day one. The importance of this may vary depending on the business you anticipate from more elective surgeries or one from medical necessity.
• Choose your practice location 6 months ahead of time – you’ll need a physical address to process forms. You also want to evaluate where there may be a need in the market as well as evaluate costs for purchasing or renting and any construction or build outs.
• Hire your staff about 6 weeks before opening day to get everyone ready for your first patient.

Now for the money talk. How are you going to fund the capital needed to get your plastic surgery practice up and running? There are certainly various options out there. Whichever you choose, prepare to have at least two years worth of funds available and expect to skip a personal salary for some time. Financial stability will be critical to long-term success. Outlined below are some of the funding options to consider.

• Self-funding
• Friends and family
• Loan from a small or larger bank

As for marketing, that also takes a fair amount of funds to run well. I’ll expand on the plastic surgery marketing ideas a bit later in this post.

You probably had a plan mapped out before you decided to go through years of schooling to become a plastic surgeon in the first place. You should exert the same effort, if not more, into your business to reap long-term benefits. A relatively short term investment in the planning stages may pay off down the road.

2. Hire the right staff and start small.

You want to keep expenses at bay when you’re still growing your patient base. Remember, you have probably already spent a fair amount of money before bringing any funds in. You may want to hire only the essential staff at first. You need to build your brand and your referral base which will take time so you can increase patient volume. Prepare yourself, as it could take five years to be at full capacity.

Once you get started, don’t feel pressured to build out every exam room in your office. You do want the physical space to grow, but equipping each room is an expensive proposition and one that you don’t want to incur until your practice is running at full capacity.

Start with the must-haves not just the nice-to-haves to get your plastic surgery up and running. It comes down to supply and demand.

3. Consider equipment needed and leasing certain devices.

Again everything in moderation. While you may want to purchase the latest and greatest lasers and devices, it may make sense to lease equipment that you expect to generate the most interest from potential patients. Your geographic location and patient populations served may help indicate which treatment offerings would be the most sought after and needed in the community. For example, IPL is very common but a great starting point, a proven tool, not very expensive, and can be used to treat multiple conditions.

It’s crucial to stay abreast of plastic surgery and aesthetic industry trends as well. The American Society of Plastic Surgery (ASPS) issues press releases and reports on market trends based on data. Maybe laser resurfacing will be an area of focus, perhaps it’s injectables, or maybe it’s mainly reconstructive plastic surgery offerings. Staying in tune to both trends in your local patient population as well as the industry can help lead to better decisions for your business and your patients, too.

4. Craft a plastic surgery marketing strategy.

Marketing takes both time and money to do well, which are certainly two valuable resources. Based on your geographic location you’ll have to ask yourself, would a billboard reach your potential patients? Maybe it’s an advertorial in the area’s high-end lifestyle magazine? Or perhaps it’s an ad in the local newspaper? What about social media marketing? It’s probably a strategic combination of those marketing tactics.

With so many viable avenues to help market your new plastic surgery business, it makes sense to focus on which ones have the best return on investment. This will take some time to fine tune and you may need to hire a plastic surgery marketing agency to help jumpstart these initiatives for you.

So what are some avenues you should investigate when marketing your new plastic surgery practice? Keep the goals in mind. For your new plastic surgery practice this will be to gain brand awareness in your community and attract patients.

• Your website. Focus on creating a robust plastic surgery website that is built out with relevant content. This includes your bio, aesthetic and reconstructive offerings, address, contact info, etc. prior to launching your practice. The more information the better. At first, you may not have the bandwidth to commit to regularly updating a plastic surgery blog on your site, but keep it in mind for your ongoing marketing strategy. A plastic surgery blog is a great way to inform prospective patients on your offerings, create thought leadership, and help your website and your practice appear in Google searches from prospective patients.
• Accurate location information. Secure your business listings on sites such as Google, Yahoo, Yelp, Facebook, etc. You want to be accessible for current and future patients. Phone numbers, your address, email and photos all can help direct a potential plastic surgery patient your way. Also make sure review websites have accurate information and that you track your reviews and encourage happy patients to review you!
• An engaging and consistent social media presence. Pick and choose the right platform for you. Instagram is all about images and offers a medium where you can display both photos and videos. As plastic surgery is a very visual field, this social media platform can lend itself well for your business. Be careful not to underestimate the time it takes to maintain content across every social media platform that exists. It may be more important to focus one on medium consistently than spreading yourself too thin, attempting to have a presence across all platforms. That will do more harm than good. A profile page that lacks consistent updates can send a negative message to a potential patient considering your practice. Your social media profiles should reflect your brand and your vision for your practice.
• Traditional print advertising. Despite what some may claim, print media is not dead, and it’s a great way to build awareness and relationships in the local community. Advertising in a high-end glossy magazine or taking out an ad in the local, but well-read newspaper may still serve a valuable purpose.
• Public relations. Have the right combination of public relations in your marketing toolkit for added practice publicity. This can include everything from distributing a press release about your new practice to the local media, landing both local and industry speaking opportunities, sponsoring the local youth sports league or donating a gift basket to a nonprofit. Look for opportunities to become a thought leader in the local community, as well as the larger plastic surgery industry.

According to the rule of seven , you’ll find that plastic surgery marketing is an ongoing process, and your patients have to see and recognize the item or service multiple times over (usually seven, hence the name) before they take action. Word-of-mouth is invaluable and as you build up your patient-base, this will in turn grow your practice, making patient advocates critical to your success.

5. Opt for the best plastic surgery software to fit your workflow.

You’ll spend quite a bit of time in your practice and with your plastic surgery software , so you want to make sure you select the option best suited for your needs, your staff and your patients. Evaluate different options on the market, speak to current users of those systems, take a look at review websites like Software Advice , and meet members of the vendor’s team to see an in-person demo at an upcoming plastic surgery event. Much like you made a business plan for your practice, you should make a plan for evaluating plastic surgery EHR systems. Create a list of the features, requirements and questions you have before embarking on your plastic surgery software evaluation process.

In addition to a plastic surgery EHR offering, consider the other tools you may need to run your business such as a practice management system, billing operations, analytics tools and patient engagement tools such as kiosk, portal, automated appointment reminders and surveys. Seek out a vendor that offers an all-in-one, integrated plastic surgery software solution. You’ll also want to think about accessibility to patient records as you switch between your practice, other offices and hospitals. Having a cloud-based EHR system that integrates with your practice management software may be critical to your mobility and patient care. It can save a whole lot of headaches and not to mention valuable time in the long run.

Starting a business comes with risks, but the rewards can be far greater. Having a solid plastic surgery business plan in place will help set the foundation for long-term success. Patience, persistent and sound business decisions like selecting the right location, a mix of aesthetic and reconstructive offerings, staff, marketing and technology are all determining factors that may help put your plastic surgery practice in the best possible position for long-term success.

Andrew Rosenthal, MD

Medical Director of Plastic Surgery

Dr. Andrew Rosenthal is the medical director of plastic surgery. He is a board-certified plastic surgeon who has been practicing in Palm Beach County since 2004.

Dr. Rosenthal attended undergraduate at Duke University, medical school at Tulane University and completed his internship at University of Miami. He completed his plastic & reconstructive surgery training at the University of Michigan and a two-year fellowship in craniofacial research in an NIH core lab. Dr. Rosenthal also created a device that helps prevent positional head deformities in children.

In addition to his clinical practice, he is principal investigator on several FDA drug trials aimed at reducing human scarring through mRNA and protein inhibition, as well as a consultant for insurance companies for case review. Dr. Rosenthal is president of the Reed O. Dingman Society, the alumni society of the section of Plastic Surgery at the University of Michigan Medical Center.

Dr. Rosenthal has received local and national recognition from ABC, NBS, PBS, CBS, Sun Sentinel, Palm Beach Post and Boca Raton News particularly for his work with breast reconstruction and breast cancer fundraising. He is also a frequent guest on the Paul and Young Ron Show, the largest morning radio show in South Florida, as its “official plastic surgeon.”

Michael Needham

5 Steps for Starting & Growing Your Plastic Surgery Practice

One wrong move with a scalpel can end your career as a plastic surgeon. Unfortunately, that’s true about your business plan, too. If you want to start your new practice on the right foot and get it growing fast, then you can’t afford to cut corners or take the wrong path early on.

This article will cover the five smartest slices for starting a plastic surgery practice for better profit and sustainability.

5 Steps for Starting Your Plastic Surgery Practice

Prospective plastic surgeons might find launching a private practice daunting. After all, the process of establishing a business from the ground up is not for the faint of heart. However, you can launch a successful plastic surgery practice with proper preparation and practice. Here’s how to get started:

1. Create a Realistic Business Plan that Accounts for Financial Needs

One of the most important steps to starting a private practice is creating a business plan that accounts for all your financial needs. A successful business plan will help you account for start-up costs, operating expenses, and resources needed to keep the business running.

Avoid rushing things. Instead, take time to calculate risks and map a realistic business plan outline. It’ll act as your framework as you slowly fill in the details.

Here are the essential factors you need to consider when making a business plan outline:

Operations Plan: Managing Your Plastic Surgery Clinic

You’ll have to decide on the location and office hours when thinking about business operations. For example, is the clinic in an accessible place? What will be your business hours, and how many days will you be open?

Ultimately, your rent will depend on the area you choose to set up your practice. For instance, commercial rent per square foot in California is significantly more than in other regions in the nation. Nevertheless, estimate spending around $3,000 for a 2,000-square-foot office.

Staffing is also critical for operations, as you need certified employees to assist you. On average, you should account for $3,000 monthly to pay for employees, such as receptionists. However, Certified Physician Practice Specialists will likely cost you more, at around $6,000 per month.

Marketing Plan: How Will You Acquire Customers

Thinking of reaching your patients can be challenging. Therefore, you may want to create effective strategies to boost your visibility and acquire more customers.

You can use various tools to reach your customers, for instance, hosting an event or utilizing social media platforms.

2. Obtain Financing for Your Plastic Surgery Practice

Now that you’ve established a plan, it’s time to consider how you’ll obtain enough funds to run the business while covering your operational costs.

Operational Costs and Equipment Costs

The operation cost includes the cost of utilities, legal documents, and the leasing fee of your practice. You also need to determine equipment costs. Keep in mind that all this will likely cost more than planned.

Bank Loans and Business Loans

After you figure out how much you need to borrow, you are ready to look for financing. Bank loans and business loans are the most common way to obtain funds. However, even with excellent credit, getting approved can still be challenging.

If approved, you need to consider the interest rate before signing that dotted line. Forbes.com says that interest for business loans typically starts at 2%, but it could be more than 10%, depending on the bank and financial institution.

Return to your business plan, and check whether your expected income can cover the fees and monthly payments.

Fundraising, Crowdfunding, Partners, and Investors

You can also get funds through fundraising activities or crowdfunding. Getting some partners and investors can also help. They can fund your clinic as long as they see that your business is profitable. So, create a presentation based on your business plan and show them how they can profit from funding your business.

Self-Funding

This approach means you’ll take full responsibility for the costs. You’ll use your personal funds to run your clinic. You won’t need to consider paying interest rates on loans or looking for partners, but you’ll undoubtedly feel the impact of spending your money.

3. Execute Your Marketing Plan

While you don’t want to dive headfirst into marketing your plastic surgery practice without taking certain precautions, it’s important to start marketing your practice as soon as possible. Start by figuring out the proper channels.

Effective Marketing Channels for Plastic Surgery Practices

Marketing channels such as websites, PPC advertisements, and social media can help you reach your target audience effectively. Of course, traditional marketing campaigns can work, too, but if you’re aiming for an efficient way to reach a larger audience with less overhead, using digital marketing channels can be an excellent way to start.

Build a Website for Your Plastic Surgery Practice

Building a website will boost your credibility in the industry and help you capture more people’s attention. When making a website for your plastic surgery practice, always include your business’s mission and vision.

Don’t skimp on the design. And to boost its organic traffic, fill the website with compelling content, such as blogs.

Technical SEO, Link Building, and Content Marketing

Technical SEO, link building, and content marketing can and should play a huge role in reaching your target patients through plastic surgery SEO .

Technical SEO involves improving your website to increase the ranking of its pages on search engine results. You must ensure that your website is easy for search engines to understand and appreciate. It also needs to load quickly.

Equally important is making your content trustworthy . How? Start by including expert sources (and linking to their articles). Then, start growing your reputation as an expert.

Creating relevant articles, blogs, videos, and other forms of media is an excellent way to reach your target audience and show you know the industry. In addition, it promotes brand awareness, demonstrates your knowledge and expertise regarding plastic surgery, and helps your clinic to be the first choice for your target patients.

All these elements are critical to getting online leads and converting them into new patients. Visitors to your website will find your content engaging, reliable, and fast, trusting your business more.

PPC Advertising, Social Media, and Paid Search

Ideally, you would generate all the online leads you need organically. Sometimes, though, you have to pay for those clicks.

You can use PPC for plastic surgeons to invite people to visit your website. For instance, you can create visual advertisements of your top services and pay to place them on the first page of Google.

At the same time, using various social media platforms can boost your clinic’s performance. For example, plastic surgery social media marketing can help you reach the right audience, as these PPC tools include filtering tools. Popular social media marketing campaigns include before and after photos of top cosmetic procedures.

Traditional Marketing

Traditional marketing uses TV, print ads, posters, and radio commercials. Despite being outdated, it is still an effective way to reach your target patients.

For instance, you can include an advertisement that you offer financing for your patients on the posters or print ads. Then, when people read that you provide plastic surgery patient financing , they may be more interested in your practice.

Patients are sometimes more comfortable undergoing plastic surgery procedures when they don’t have to worry about paying immediately. According to a survey from the American Society of Plastic Surgeons, some surgeries could cost more than $3,000, which is quite expensive for many people to pay in full and upfront.

4. Get Licensing, Inspections, and Other Items Started ASAP

Inspections, licenses, and filling out paperwork take time to finish. So, it’s best to get started ahead of time.

Licensing and Regulatory Approval

Before opening your practice, you must receive state approval and licensing. Depending on the state, you will need to submit an application with the following information:

•         Proof of completed residency program
•         At least ten operative reports from procedures or residency training
•         Letter from a program director of an accredited residency or fellowship program

However, some states may have a longer list of requirements that are not limited to the information above.

This process alone can take three to four months to complete. In rare cases, it could take longer if additional requirements exist. Be aware that it could take a year or so in some states, such as Florida.

How To Get a Plastic Surgery License

Assuming you’ve already finished your education and six years of training, you’ll still need to take more exams. After you’re done with the tests, you’ll get your certification, which allows you to get a state license and perform plastic surgeries.

Plastic Surgery License Inspections

Public officials will check whether you are licensed to perform the procedures you offer. They’ll also review the clinic for emergency equipment, drugs, and other elements that follow the standards of plastic surgery clinics.

Renewing a Plastic Surgery License

The American Board of Plastic Surgery states that certifications need to be renewed every ten years. This regulation started in 1995. Participation in Certification and the Continuous Certification program helps plastic surgeons maintain high service quality.

5. Hire Your Staff in Advance and Plan Small (At First)

Make sure your staff is ready six weeks before you open the clinic. This will give you enough time to train them.

Don’t hire too many people right at the start. It’s better to scale as needed. Otherwise, you may have too much overhead and insufficient profit to cover your yearly expenses.

If you want to hire the best candidates for your practice, it’s recommended that you post your open positions on a job board that’s specific to your field. This will allow you to receive applications from qualified candidates.

Starting a private practice from scratch is challenging but well worth it. However, getting your private practice off the ground with a business plan that accounts for your financial needs and incorporates marketing strategies is possible with the right amount of tact and effort.

Then, once you’ve launched your business, hire the best employees, and start small at first. These steps will help you grow your private practice into a successful business.

Check out some of our other plastic surgery marketing articles

6 Eyebrow-Raising Facelift Statistics

Plastic surgery statistics in 2024: top insights & trends, social media vs. seo for plastic surgery marketing, plastic surgery seo: 15 things you can do to get more traffic, top 5 plastic surgeon websites & why they’re good, a guide to plastic surgery social media marketing, the playbook for ppc for plastic surgeons, cosmetic surgery marketing trends 2023, how much do plastic surgeons spend on marketing, plastic surgery lead generation – tactics to get consults, 6 plastic surgery marketing strategies to drive leads in 2024, plastic surgery keywords for seo & ppc.

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Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

1. vision and mission, 2. understanding demand and trends, 3. tailoring to client needs, 4. building a brand in aesthetic medicine, 5. clinic setup and workflow, 6. funding and revenue models, 7. navigating legal and ethical considerations, 8. scaling the practice sustainably, 9. the future of plastic surgery entrepreneurship.

In the competitive landscape of the plastic surgery industry, the cornerstone of a successful enterprise lies in a clear and compelling vision that articulates the future direction and the mission that outlines the fundamental purpose of the organization. This vision is not merely a destination but a beacon that guides every strategic decision and patient interaction. It reflects an aspiration to lead the industry not only in terms of revenue but also in innovation, patient satisfaction, and ethical standards.

The mission, on the other hand, serves as the compass for daily operations, ensuring that each action taken is aligned with the broader objectives of providing exceptional care , advancing surgical techniques, and promoting patient well-being. It is the mission that grounds the business in its core values , fostering a culture of excellence and integrity.

To elucidate:

1. innovation in Patient care : The vision includes pioneering minimally invasive procedures that reduce recovery time and enhance outcomes. For instance, embracing laser technologies and 3D imaging to tailor surgeries to individual anatomical requirements.

2. Excellence in Service : The mission emphasizes a patient-centric approach , where services extend beyond the operating room. An example is the comprehensive aftercare program, which supports patients through their recovery journey with personalized follow-ups and rehabilitation plans.

3. Community and Environmental Responsibility : The vision encompasses a commitment to social responsibility , such as offering pro bono surgeries to underserved populations and implementing eco-friendly practices in clinics to minimize environmental impact .

4. Education and Training : The mission includes a dedication to continuous learning and development , ensuring that staff are at the forefront of medical advancements. This is exemplified by regular workshops and seminars led by renowned experts in the field.

5. Financial Sustainability : The vision projects a business model that balances profitability with patient accessibility, such as introducing flexible payment plans and investing in technologies that streamline operations to reduce costs .

6. Global Outreach : The mission extends to establishing a global presence , not only to attract international clientele but also to collaborate on research and share knowledge across borders, like forming partnerships with overseas institutions for exchange programs.

In summary, the vision and mission are not static statements but dynamic elements that evolve with the business, always striving for a harmony between aspirational goals and practical realities, ensuring the longevity and prosperity of the enterprise in the realm of plastic surgery.

Vision and Mission - Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

In the realm of plastic surgery entrepreneurship , a keen grasp of the market's pulse is pivotal. The burgeoning demand for cosmetic procedures is not merely a trend but a reflection of deeper societal shifts. Factors such as the aging population, increasing disposable incomes, and the pervasive influence of social media have coalesced to create a fertile ground for this industry's growth.

1. Demographic Dynamics : The aging baby boomer generation represents a significant demographic that is increasingly turning to plastic surgery to address age-related changes. For instance, eyelid surgeries and facelifts are seeing a surge among this cohort, driven by a desire to maintain a youthful appearance in both personal and professional spheres.

2. Technological Advancements : cutting-edge technologies like 3D imaging and minimally invasive techniques are revolutionizing the patient experience . These advancements not only enhance precision but also reduce recovery times, making procedures more appealing. An example is the use of laser treatments for skin resurfacing, which now require minimal downtime.

3. Cultural Influences : The normalization of plastic surgery in popular culture, fueled by celebrity endorsements and reality television, has significantly reduced the stigma once associated with cosmetic enhancements. This shift is evident in the rising popularity of procedures such as rhinoplasty and lip fillers, especially among younger demographics.

4. Economic Indicators : Economic health plays a crucial role in the industry's trajectory. In periods of economic prosperity, there is a notable uptick in elective cosmetic procedures. Conversely, economic downturns often see a shift towards non-surgical treatments, which are perceived as more cost-effective.

5. Regulatory Environment : The regulatory landscape can either catalyze or constrain industry growth. Stringent regulations ensure patient safety and uphold standards, but overly restrictive policies can stifle innovation. For example, the approval of new fillers and botox alternatives can expand the market, provided they navigate the regulatory process successfully.

By synthesizing these diverse perspectives, one can discern the intricate tapestry of demand and trends shaping the plastic surgery business landscape . It's this multifaceted analysis that informs strategic decisions , guiding entrepreneurs towards avenues of untapped potential and steering clear of saturated markets. The savvy entrepreneur will not only track these trends but also anticipate them, positioning their business at the forefront of the industry's evolution.

Understanding Demand and Trends - Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

In the competitive realm of plastic surgery, the ability to adapt and offer bespoke solutions stands as a cornerstone for any practice aiming to thrive. This agility not only reflects a commitment to patient satisfaction but also showcases a business's capacity to navigate the complex and ever-evolving demands of healthcare consumers.

1. Customized Treatment Plans : Every individual's journey to self-improvement is unique. For instance, a clinic might offer a 3D imaging service that allows patients to visualize potential outcomes of facial reconstructive surgeries or modifications. This personalized preview helps in aligning expectations and crafting a surgical plan that resonates with the patient's aspirations.

2. Responsive Service Offerings : As trends shift, so must the services. A clinic that once focused on traditional procedures might expand its portfolio to include non-invasive techniques like laser treatments or fillers , responding to a growing demographic seeking minimal downtime.

3. Holistic Care Approach : Beyond the operating room, comprehensive care includes preoperative education, nutritional guidance for optimal healing, and postoperative support. For example, a patient undergoing liposuction may benefit from a tailored diet plan and a series of lymphatic massages to enhance recovery.

4. Technological Integration : leveraging cutting-edge technology can streamline operations and improve patient outcomes . An example is the use of augmented reality during consultations to simulate post-surgery results or employing robotic-assisted surgery for increased precision.

5. flexible Financing options : Recognizing the financial aspect of plastic surgery, practices can offer various financing plans. This could range from partnerships with credit companies to in-house payment plans, ensuring services are accessible to a broader client base.

By weaving these elements into the fabric of a plastic surgery business, entrepreneurs can ensure their practice not only meets but anticipates client needs, fostering a reputation for excellence and innovation in a field where change is the only constant.

Tailoring to Client Needs - Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

In the competitive landscape of aesthetic medicine, establishing a brand is not merely about creating a logo or an attractive clinic facade. It's about crafting a patient-centric experience that resonates with the core values and unique selling propositions of your practice. This involves a multifaceted approach that intertwines the art of medicine with the science of customer satisfaction .

1. Identify Your unique Selling proposition (USP): Every successful brand stands out from the crowd. For a clinic, this could be a pioneering technique, a renowned specialist, or exceptional post-treatment care. For instance, a clinic might specialize in non-invasive procedures with minimal downtime, appealing to busy professionals.

2. understand Your Target audience : A deep understanding of your clientele's demographics, psychographics, and buying habits is crucial. A clinic targeting high-net-worth individuals might focus on exclusivity and privacy, offering services in a serene, luxurious environment.

3. Develop a Strong Online Presence: In today's digital age, a robust online presence is indispensable. This includes an intuitive website, active social media engagement , and patient education through blogs and videos. For example, a clinic could use Instagram to showcase before-and-after photos, engaging potential clients with visual proof of their expertise.

4. leverage Testimonials and reviews : Word-of-mouth is powerful in aesthetic medicine. Encourage satisfied patients to share their experiences online. A patient's testimonial about their transformative journey can be more convincing than any advertisement.

5. Community Engagement: Participating in local events and supporting community initiatives can enhance brand visibility and reputation. A clinic might sponsor a local marathon, aligning its brand with health and wellness .

6. Continuous Innovation: The field of aesthetic medicine is ever-evolving. Staying abreast of the latest trends and technologies demonstrates a commitment to excellence. Offering the latest skin rejuvenation technique can set a clinic apart as a leader in innovation.

7. Strategic Partnerships: Collaborating with complementary businesses such as gyms, spas, and beauty salons can create a referral network that benefits all parties. A joint promotion with a local gym could introduce clinic services to a new, health-conscious demographic.

By weaving these strategies into the fabric of your business operations, you can build a brand that not only attracts but retains a loyal patient base, ensuring long-term success in the aesthetic medicine industry. Remember, a brand is a promise delivered; it's the consistent quality of service that turns first-time visitors into lifelong patrons.

Building a Brand in Aesthetic Medicine - Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

In the competitive landscape of the plastic surgery industry, the establishment of a clinic is a venture that demands meticulous planning and strategic workflow design. The blueprint for setting up a clinic not only encompasses the physical layout but also the seamless integration of services to ensure operational excellence. This involves a multi-faceted approach , where each element from patient intake to post-operative care is carefully orchestrated to enhance efficiency and patient satisfaction .

1. Site Selection and Design:

- Location: Choose a site that is accessible and visible, ideally within a medical hub or close to ancillary services such as pharmacies and diagnostic centers.

- Layout: Design the clinic with patient privacy and comfort in mind, ensuring there are private consultation rooms, a serene waiting area, and state-of-the-art operating rooms.

2. Equipment and Technology:

- Invest in advanced medical equipment and technology that not only meet current standards but are also adaptable to future advancements in plastic surgery techniques.

3. staff Recruitment and training :

- Assemble a team of skilled professionals who are not only adept in their respective roles but also share the vision of providing exceptional patient care.

- Implement continuous training programs to keep the team updated on the latest industry practices and technologies.

4. Patient Experience:

- Develop a patient-centric approach that begins with the first point of contact, whether it's through the clinic's website or over the phone, and extends beyond the recovery period.

- Example: Implement an online booking system that allows patients to schedule appointments at their convenience and provides automated reminders.

5. regulatory Compliance and safety :

- Ensure that all operations adhere to the highest standards of regulatory compliance and patient safety, with protocols in place for emergency situations.

6. Workflow Optimization:

- Utilize software solutions for patient management that streamline administrative tasks, allowing medical staff to focus more on patient care.

- Example: A digital patient record system that integrates with scheduling and billing, reducing paperwork and minimizing errors.

7. Marketing and Outreach:

- establish a strong online presence with a professional website and active social media engagement to attract and retain patients .

- Example: Before-and-after galleries showcasing successful procedures can be a powerful tool for demonstrating expertise and results.

8. Financial Management:

- Develop a robust financial plan that includes budgeting for equipment, staffing, marketing, and unforeseen expenses.

- Example: Use financial software to track expenses and revenue, ensuring the clinic remains profitable.

By weaving these components into the fabric of the clinic's operations, a foundation is laid for a thriving practice that not only meets but exceeds the expectations of its clientele. The operational plan is a living document, evolving with the growth of the clinic and the dynamic field of plastic surgery. It serves as a roadmap, guiding the clinic towards operational efficiency and business success .

In the realm of plastic surgery entrepreneurship, the financial landscape is as intricate as it is pivotal. The viability and growth potential of a plastic surgery venture hinge on a robust economic foundation, underscored by strategic funding and astute revenue modeling. These financial underpinnings not only secure the initial capital necessary to launch operations but also ensure sustainable profitability through diverse income streams .

1. Initial Funding : The inception phase often relies on a mix of personal investment, angel investors , and venture capital. For instance, Dr. Jane Smith's startup clinic may kickstart with \$500,000 of her own savings, complemented by \$1.5 million pooled from healthcare-focused angel investors.

2. Revenue Streams : A multi-faceted approach to revenue can include:

- Consultation Fees : Charging for expert opinions and treatment plans.

- Surgical Procedures : The core offering, with pricing tiers based on complexity.

- Non-Surgical Treatments : Complementary services such as botox or fillers.

- Post-Operative Care : Follow-up visits and recovery management services.

- Product Sales : Skincare products or recovery aids sold directly to patients.

3. Break-Even Analysis : Calculating the point at which revenue offsets costs is crucial. If the clinic incurs monthly costs of \$100,000 and averages \$150,000 in revenue, the break-even point would be reached in just over three months, assuming steady growth.

4. long-Term projections : These should account for market trends, potential expansions, and technological advancements. A five-year projection might show the clinic expanding to two more locations and incorporating innovative non-invasive techniques, potentially doubling the revenue.

5. Risk Management : Contingency plans for market fluctuations, competitive pressures, and economic downturns are essential. This might involve setting aside a financial buffer or diversifying service offerings.

By weaving these financial threads into the fabric of a business plan, a plastic surgery enterprise can not only envision but also navigate the path to fiscal success. The interplay between judicious funding choices and dynamic revenue models lays the groundwork for a thriving practice that stands the test of time and market shifts.

Funding and Revenue Models - Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

In the competitive landscape of the plastic surgery industry , entrepreneurs must be vigilant in managing risks that could potentially derail their business. This vigilance extends beyond the operating room and into the realm of legal and ethical obligations . The intersection of law and ethics forms a complex web where decisions must be made with precision and care.

1. Patient Consent and Information : It is imperative for clinics to obtain informed consent from patients. This involves transparently communicating the potential risks and outcomes of procedures. For example, a clinic might use augmented reality technology to show expected post-surgery results.

2. Regulatory Compliance : Staying abreast of healthcare regulations is crucial. A breach in compliance could result in severe penalties. A case in point is the adherence to HIPAA regulations in the United States, requiring stringent patient data protection measures .

3. professional Liability insurance : Protecting the business against malpractice claims is non-negotiable. Insurance not only safeguards the clinic's financial health but also its reputation. Consider the scenario where a patient suffers adverse effects from a surgery; insurance can cover the costs of litigation and settlement.

4. Ethical Marketing : marketing strategies must align with ethical standards. Promising unrealistic results can lead to legal challenges and damage trust. An example is the ethical dilemma of targeting young adults with body image campaigns, which requires careful consideration.

5. Continuous Education : The field of plastic surgery is ever-evolving. Practitioners must engage in lifelong learning to stay current with techniques and technologies, thus minimizing the risk of outdated practices that could harm patients.

By integrating these multifaceted perspectives into the business plan, plastic surgery entrepreneurs can navigate the complex waters of risk management, ensuring their venture's longevity and integrity. Each decision made reflects the business's commitment to excellence and ethical practice, setting a standard for success in this dynamic industry.

Navigating Legal and Ethical Considerations - Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

In the competitive realm of plastic surgery, the expansion of a practice is a multifaceted endeavor that necessitates a strategic approach to ensure long-term viability and success . This requires a delicate balance between increasing patient volume, maintaining high standards of care, and ensuring financial health . The following segment explores the key strategies for achieving sustainable growth in a plastic surgery practice.

1. Diversification of Services : Offering a broad range of procedures, from minimally invasive treatments to complex surgeries, can attract a wider patient demographic. For instance, a clinic might introduce non-surgical options like fillers and laser treatments, which often require less recovery time and appeal to patients seeking less intensive enhancements.

2. Investment in Technology : Staying abreast of technological advancements can improve outcomes and efficiency. A practice that invests in state-of-the-art equipment , such as 3D imaging technology, not only enhances the precision of procedures but also serves as a marketing point to attract tech-savvy clients.

3. staff Training and development : A well-trained staff is crucial for patient satisfaction and operational efficiency . Continuous education programs can empower employees, leading to improved patient care and retention. For example, a clinic might provide regular training on the latest techniques in rhinoplasty or patient management software updates.

4. Strategic Marketing : Effective marketing strategies can increase visibility and attract new patients. This might include a combination of online presence, such as a robust website and active social media accounts , along with traditional marketing like community events or partnerships with local businesses.

5. Patient Retention Programs : implementing loyalty programs or membership models can encourage repeat visits and generate a steady stream of revenue. A clinic could offer a membership program that provides discounts on certain procedures after a set number of visits.

6. Financial Planning : Sound financial management, including budgeting for expansion and reinvestment, is essential. practices should consider the long-term return on investment when purchasing new equipment or renovating facilities.

7. Sustainability Practices : Adopting eco-friendly practices can reduce costs and appeal to environmentally conscious consumers . This could range from using biodegradable products to installing energy-efficient lighting .

By integrating these strategies, a plastic surgery practice can position itself for sustainable growth, ensuring that it not only attracts more patients but also provides them with exceptional care, thereby solidifying its reputation in the industry. Each step taken towards expansion should be carefully measured against the practice's core values and mission to maintain the trust and loyalty of its patient base.

Scaling the Practice Sustainably - Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

As the landscape of plastic surgery continues to evolve, entrepreneurs in this field must navigate a future that is both promising and challenging. The advent of new technologies and techniques, coupled with a growing societal acceptance and demand for cosmetic procedures, presents a fertile ground for innovation and growth. However, this terrain is not without its obstacles. Regulatory hurdles, ethical considerations, and the need for continuous professional development are just a few of the complexities that plastic surgery entrepreneurs will face.

1. Innovation and Adaptation : The key to longevity in the plastic surgery industry lies in the ability to innovate . For instance, the integration of AI-driven analytics for patient customization can revolutionize treatment plans, offering a level of personalization previously unattainable.

2. Regulatory Compliance : Entrepreneurs must stay abreast of changing regulations, which can vary significantly by region. A proactive approach, such as seeking ISO certification for new devices, can serve as a testament to quality and safety, thereby instilling patient trust.

3. Ethical Marketing : As the market grows, so does the competition. ethical marketing strategies that focus on educating the consumer, rather than exploiting insecurities, will not only build a loyal customer base but also enhance the industry's reputation.

4. Sustainability : The environmental impact of medical waste is a growing concern. Entrepreneurs who invest in sustainable practices , like biodegradable sutures or recycling programs, will set new industry standards and attract eco-conscious consumers .

5. global trends : Understanding global trends, such as the rise of medical tourism , can open up new avenues for expansion. For example, partnering with hospitality businesses to create all-inclusive recovery packages can offer a competitive edge.

6. Professional Development : Continuous education is paramount. Offering or sponsoring training workshops on the latest techniques can not only improve service quality but also position a business as a thought leader in the field .

7. Financial Strategies : Diversifying income streams, perhaps through the development of a skincare line or investment in state-of-the-art surgical facilities , can provide financial stability amidst market fluctuations.

8. Community Engagement : Building a strong community presence, whether through local health fairs or social media interaction, can enhance visibility and credibility.

By considering these multifaceted aspects, entrepreneurs can craft a robust strategy that not only anticipates future developments but also shapes the direction of the industry. For instance, a clinic that adopts 3D-printing technology for prosthetics demonstrates foresight and innovation, setting a precedent for others to follow. In conclusion, the future of plastic surgery entrepreneurship is one that demands a blend of creativity, ethical consideration, and strategic planning, ensuring that businesses not only survive but thrive in the years to come.

The Future of Plastic Surgery Entrepreneurship - Plastic Surgery Business Plan: Entrepreneurship in the Plastic Surgery Industry: Strategies for Success

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The Verdict: Business Plan Writing 101

Apr 2, 2014 | Marketing , Practice Management | 0 |

April 2014 Plastic Surgery Practice

Four steps to writing a fail-safe business plan for your new location

Congratulations! You thought about it long and hard, and have decided to forge ahead with your plans to open an additional location.

Now it’s time to prepare a bullet-proof business plan (or as most professionals say, perform your due diligence). This is what separates the successful practices from the shoot-from-the-hip ones.

Here are the four things to be sure to include in yours:

1 SWOT ANALYSIS

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses comprise your internal strong points as well as areas for improvement. Opportunities and threats are external, and could help or harm your business. Clearly outlining all positives and negatives make it easiest to decide whether it is really worth it.

2 FINANCIAL FORECAST

Your business plan should analyze where your money is coming from. Is it from a lending institution, crowdsourcing, and angel investors, or from your own pocket? What will this capital be used for during the months and years to come? A proper profit and loss statement, balance sheet, and income tax returns—both personal and corporate—will be needed if you are going to seek funding from a lending institution. Remember that unless you are purchasing a built-out facility, you will be spending a considerable amount of money, and the last thing you want is not to have enough space to service your patients. On the other hand, you don’t want to have more space than you need, giving the appearance of an empty office.

3 COMPETITION STUDY

A solid business plan must also take the market’s pulse. Why can you service the market better than your competitors? Define your competition, and list them by location from those closest to you to those that are 5 to 10 miles away. Has their business increased steadily over the past few years? If not, list why. There may be a reason outside of them not being as savvy and skilled a surgeon as you. Are your strengths and weaknesses better than your competitors? How will you continue to monitor their progress in the future?

4 STAFF SURVEY

Your management team and staffing are critical in this equation, as this may be one of the highest fixed-cost items in your entire business plan. An untrained and unengaged staff will cripple your business. Make sure your team is fully vested in the success of your practice, and has the collective skill sets to support its growth. Treat people with dignity and respect, and make them feel like they are part of the business and not hired guns. You will never succeed without a good management team and incredible employees.

Jay A. Shorr, BA, MBM-C, MAACS-AH, CAC I, II, III, is the founder and managing partner of The Best Medical Business Solutions, based in Fort Lauderdale and Orlando, Fla. He can be reached via [email protected] .

Original citation for this article: Shorr, J., Get noticed now: Reviews, citations, and site markup boost local SEO efforts, Plastic Surgery Practice . 2014; April: 21.

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4 Creating a Business Plan

10.1055/b-0040-176435 4 Creating a Business Plan Deirdre Hooper MD, Sarah Jackson MD Abstract This chapter will outline how to create a business plan for your dermatology practice. In the banking world, a business plan is a document you present to lenders in order to access the capital you require. You need money to not only start your practice but also get to the point in time when you cover your overhead expenses and become profitable. Lenders want to be assured that they will be paid back, and your business plan will explain exactly how this payback will materialize. In our opinion, the process of creating a business plan is especially important for physicians. We are incredibly well trained to provide care, but often incredibly poorly trained with regard to running a business. Creating a business plan requires you to take a very real look at your market, competition, the risks you are facing, and the work you will have to do to become profitable. Once you have framed your plan, you have your roadmap to success. Top 10 Things You Need to Know A business plan’s primary objective is to get someone to lend you capital. A business plan needs to be based on facts. A business plan needs to clearly review the reality of the pros and cons of your business. Your plan should include an executive summary that someone with no medical background can understand. The term “pro forma” means projected and you will use the projected financial outcomes of your company to engage the help of lenders or investors. An income statement explains how your business will make profit or loss. A balance sheet will show a business’s assets, liabilities, and equity. A cash flow analysis shows the money moving in and out of your business. A break-even analysis predicts the income level required to cover the cost of conducting business. You can seek advice and business plan preparation from a professional, but you should possess in-depth knowledge of your own business plan and financials in order to meet with lenders or investors. 4.1 Introduction In August 2005, we were living in two different worlds of private practice and residency, when our worlds were turned upside down by Hurricane Katrina. One of us was in the third year of being an employee, without a thought in the world about a business plan, while the other was thinking of Mohs fellowship, and not entrepreneurship. Our career paths and lives were forever changed by the flight of many dermatologists out of the city, including one of our employers and the other′s Mohs directors. By December, we decided to take a chance and start a practice in the city. Knowing what you want to do is one thing, but honestly evaluating how you are going to go about it is crucial. Starting a business not only involves risk to but also requires funds. Unless you are independently wealthy, you are going to need to borrow and then pay back. Whoever lends you money is going to ask for a business plan. A business plan is used primarily by the lender to decide on whether he or she would help you access capital you require to start your business. Your plan should focus on interesting lenders in providing the funds you need to operate your practice until you start covering your overhead expenses and begin making profit. Lenders want to be assured that they will be paid back. The best business plans tell a clear story about how and why your business will be a success. It is important to be realistic about financial estimates and projections, and to be able to back up those claims with data. The good thing happens to be that doctors understand reality and worst-case scenarios. The challenge we face is that we do not possess much business training to even know how to create financial estimates. You may need to hire a consultant to help you with the parts you find confusing, but you should understand the process behind the numbers. Taking the time and effort to ensure your plan is realistic will payoff for you in the beginning, as you secure funding and enter the real world of private practice. We actually suffered a net loss in year one of practice (our K-1 was −$60,000), but we expected that, planned for that, and have achieved great success year over year since! The rest of this chapter is devoted to breaking down the components of a business plan. Keep the primary objective in mind through the process of creating a plan. You are framing the plan to gain access to money which is required to manage your practice. Most business plans include several sections. They begin with an executive summary that explains the fundamentals of your business. The following sections serve to educate a lender, who may know absolutely nothing about dermatology practice, about the financial implications of running your practice, including your market, competition, and plans to operate and manage your practice. There is no single correct way to write a plan and you may modify the sections, expanding some and limiting others based on your particular practice, but the overarching context involves the use of the data to make your business a success. Good luck! 4.2 Creating Your Business Plan Start with a clean, attractive cover page. Open with an executive summary (see below) and then proceed to narrate the story of your business. You do not have to include every step below, as there is no specific format that every lender uses. The following sections should serve as a guideline of what your plan should contain. 4.2.1 Executive Summary The executive summary explains the fundamentals of your business. It should provide a short and clear synopsis of your business plan, describing your business concept, financial features and requirements, company’s current business position, and any major facts that are relevant to the practice’s success. Ideally, composed across one page, the summary should include the following points: Overview: Describe the services your practice will provide. Strategic logic: Explain why opening your practice makes sense, based on the demand for your services in your market. Business organization: Describe the legal form of business your practice will take and where you plan to locate. Business development: Describe where you are situated in the start-up stage and what you have done to get ready to open your practice. Review when the company was formed, who the principals are, and identify key personnel. Financial objectives: Be clear about the amount of money you are seeking and how you will use the lender funding. Mention cash flow and sales projections as well as capital required. Remember to keep your summary short and uncomplicated. Do not attempt to summarize every element of the plan. Focus on the elements that will prove to be the most interesting to the lender. 4.2.2 Business Description This is a clear explanation of your business strategy. It is not a definition of the business or a summary of the market, but rather a summary of the one or two key factors that set your practice apart from the competition which is explained as follows: Specialty description: A precise, substantial description of your focus. For example, will you be engaged in medical/general dermatology, Mohs, or cosmetics? Discuss what makes your practice stand out from similar ones. Is your training more specialized or prestigious? Impact factors: Other aspects of your practice that are fundamental to your strategy. Do you have an alliance with a hospital or university? Do you have community ties that will aid in your success? Product features and benefits: Describe any other distinguishing features of your practice (your services and products) and delineate any strong health care consumer benefits. For example, you may be skilled in certain procedures that other physicians in your area are not trained to perform. Current situation: Present basic information about demographics, competition, staffing, and marketing plan. List specific milestones that you have achieved. 4.2.3 Review of the Market This is where you define your target market (who you will be treating) and how you plan to reach out to it. Market analysis requires research and familiarity with the market, so that you can clearly make out your specific targets and structure your practice to reach them. Market segmentation: Analyze your market (your potential patients) in terms of size, trends, and growth potential. Almost every market possesses some distinctive segments. For a dermatology practice, the market is segmented according to payers, age, income, nationalities, language, and race. You will need to discuss how you plan to cope with any positive or negative effects these segments may have on your practice. How large is the potential market? What is the physician to population ratio for dermatologists? How many dermatologists are practicing in your area? Overall, is the market growing, flattening, or shrinking? Consumer analysis: Describe your consumers and focus on factors that best determine how viable your practice will be in your market. Explain how you will attract patients in order to fulfill your plan. Look at the following points: Services: What procedures, services, and products will appeal to your patient base? Choices: Who are your competitors? Marketing: What marketing approach is best suited to reach out to the patient base? How do you plan to align yourself to capture and maintain referrals from other physicians? 4.2.4 Competitive Analysis What is the competitive advantage that your practice will offer? What are the possible weaknesses of your practice? This section should be a detailed analysis of the competitive advantages and weaknesses of your practice. Overview other physicians who specialize in dermatology in your area. Identify the leading practice and define what makes it successful. Emphasize what sets your practice apart. For example, if there are no other physicians who specialize in advanced cosmetic dermatology and that is your focus, explain how that will serve to differentiate your practice. Your practice may be competing with established practices in the area, and you need to let investors know how you will stand out. How do patients choose one provider over another? Prices, image, or visibility? What services will you offer that your competition does not offer? A couple of things to consider are that word-of-mouth publicity and provider referrals are key. How will your practice target these areas? Honestly put forth your weaknesses in this section. This will help you and lenders identify problems that may hinder your success. A few other things to consider include other practices may have established patient bases, name recognition, and financial strength. 1 4.2.5 Positioning Lay out your strategy for how your brand will distinguish itself and how you will portray your practice to the community. Provide details on how customers will benefit from your professional services and products. A positioning statement should be a succinct description of your target market and an explanation of how you want that market to perceive your brand. 1 4.2.6 Advertising and Promotion A dermatology start-up practice can utilize many different promotional and advertising means. Begin this section with a general promotional plan. Provide a summary of different media and methods you intend to use and explain why. Go into the details if you know what types of promotional programs, publicity, or advertising media you will utilize. 1 4.2.7 Sales Part of your business plan should include how you plan to “sell” yourself and your skills. Physicians will not refer to you unless they know about you. Focus on introducing yourself and any skills that you possess that set you apart. Describe how you are an essential part of the marketing and business strategy. 1 4.2.8 Operations This section should first overview the practice as a business. Discuss all the critical elements of a dermatology practice. Explain how your practice will include management, front-office employees, and back-office employees. Detail how copays and insurance payments will be collected. If you plan on selling products, provide an overview of your retail plan. Break down insurance payments, patient responsibility, cash procedures, and products, so the lender can understand your dermatology practice. Summarize how your major business functions will be carried out. “Operations” should include any important aspect of your business that is not described elsewhere in your business plan. 1

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Money blog: Oasis resale U-turn as official reseller lowers fee amid criticism

The Money blog is your place for consumer and personal finance news and tips. Today's posts include Twickets lowering fees for Oasis tickets, the extension of the Household Support Fund and O2 Priority axing free Greggs. Listen to a Daily podcast on the Oasis ticket troubles as you scroll.

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Twickets has announced it is lowering its charges after some Oasis fans had to pay more than £100 in extra fees to buy official resale tickets.

The site is where the band themselves is directing people to buy second-hand tickets for face value - having warned people against unofficial third party sellers like StubHub and Viagogo.

One person branded the extra fees "ridiculous" (see more in 10.10 post), after many people had already been left disappointed at the weekend when Ticketmaster's dynamic pricing pushed tickets up by three times the original advertised fee.

Twickets said earlier that it typically charged a fee of 10-15% of the face value of the tickets.

But it has since said it will lower the charge due to "exceptional demand" from Oasis fans - taking ownership of an issue in a way fans will hope others follow. 

Richard Davies, Twickets founder, told the Money blog: "Due to the exceptional demand for the Oasis tour in 2025, Twickets have taken the decision to lower our booking fee to 10% and a 1% transactional fee (to cover bank charges) for all buyers of their tickets on our platform. In addition we have introduced a fee cap of £25 per ticket for these shows. Sellers of tickets already sell free of any Twickets charge.

"This ensures that Twickets remains hugely competitive against the secondary market, including sites such as Viagogo, Gigsberg and StubHub.

"Not only do these platforms inflate ticket prices way beyond their original face value but they also charge excessive booking fees, usually in the region of 30-40%. Twickets by comparison charges an average fee of around 12.5%"

The fee cap, which the Money blog understands is being implemented today, will apply to anyone who has already bought resale tickets through the site.

Mr Davies said Twickets was a "fan first" resale site and a "safe and affordable place" for people to trade unwanted tickets.

"The face value of a ticket is the total amount it was first purchased for, including any booking fee. Twickets does not set the face value price, that is determined by the event and the original ticketing company. The price listed on our platform is set by the seller, however no one is permitted to sell above the face-value on Twickets, and every ticket is checked before listing that it complies with this policy," he said.

Meanwhile, hundreds of people have complained to the regulator about how Oasis tickets were advertised ahead of going on sale. 

The Advertising Standards Authority said it had received 450 complaints about Ticketmaster adverts for the gigs.

Some  expressed their anger on social media , as tickets worth £148 were being sold for £355 on the site within hours of release, due to the "dynamic pricing" systems.

A spokesperson from ASA said the complainants argue that the adverts made "misleading claims about availability and pricing".

They added: "We're carefully assessing these complaints and, as such, can't comment any further at this time.

"To emphasise, we are not currently investigating these ads."

Ticketmaster said it does not set prices and its website says this is down to the "event organiser" who "has priced these tickets according to their market value".

Despite traditionally being an affordable staple of British cuisine, the average price for a portion of fish and chips has risen by more than 50% in the past five years to nearly £10, according to the Office for National Statistics.

Sonny and Shane "the codfather" Lee told Sky News of the challenges that owning J-Henry's Fish and Chip Shop brings and why prices have skyrocketed. 

"Potatoes, fish, utilities, cooking oil - so many things [are going up]," he said. 

Shane also said that he is used to one thing at a time increasing in price, but the outlook today sees multiple costs going up all at once.  

"Potatoes [were] priced right up to about £25 a bag - the previous year it was about £10 a bag," Sonny said, noting a bad harvest last year. 

He said the business had tried hake as a cheaper fish option, but that consumers continued to prefer the more traditional, but expensive, cod and haddock. 

"It's hard and we can we can absorb the cost to a certain extent, but some of it has to be passed on," Shane added. 

After a long Saturday for millions of Oasis fans in online queues, the culture secretary says surge pricing - which pushed the price of some tickets up by three times their original advertised value to nearly £400 - will be part of the government's review of the ticket market. 

On today's episode of the Daily podcast, host Niall Paterson speaks to secondary ticketing site Viagogo. While it wasn’t part of dynamic pricing, it has offered resale tickets for thousands of pounds since Saturday. 

Matt Drew from the company accepts the industry needs a full review, while Adam Webb, from the campaign group FanFair Alliance, explains the changes it would like to see.

We've covered the fallout of the Oasis sale extensively in the Money blog today - see the culture secretary's comments on the "utterly depressing" inflated pricing in our post at 6.37am, and Twickets, the official Oasis resale site, slammed by angry fans for its "ridiculous" added fees at 10.10am.

The growing backlash culminated in action from Twickets - the company said it would lower its charges after some fans had to pay more than £100 in extra fees for resale tickets (see post at 15.47).

Tap here to follow the Daily podcast - 20 minutes on the biggest stories every day

Last week we reported that employers will have to offer flexible working hours - including a four-day week - to all workers under new government plans.

To receive their full pay, employees would still have to work their full hours but compressed into a shorter working week - something some workplaces already do.

Currently, employees can request flexible hours as soon as they start at a company but employers are not legally obliged to agree.

The Labour government now wants to make it so employers have to offer flexible hours from day one, except where it is "not reasonably feasible".

You can read more of the details in this report by our politics team:

But what does the public think about this? We asked our followers on LinkedIn to give their thoughts in an unofficial poll.

It revealed that the overwhelming majority of people support the idea to compress the normal week's hours into fewer days - some 83% of followers said they'd choose this option over a standard five-day week.

But despite the poll showing a clear preference for a compressed week, our followers appeared divided in the comments.

"There's going to be a huge brain-drain as people move away from companies who refuse to adapt with the times and implement a 4 working week. This will be a HUGE carrot for many orgs," said Paul Burrows, principal software solutions manager at Reality Capture.

Louise McCudden, head of external affairs at MSI Reproductive Choices, said she wasn't surprised at the amount of people choosing longer hours over fewer days as "a lot of people" are working extra hours on a regular basis anyway.

But illustrator and administrative professional Leslie McGregor noted the plan wouldn't be possible in "quite a few industries and quite a few roles, especially jobs that are customer centric and require 'round the clock service' and are heavily reliant upon people in trades, maintenance, supply and transport". 

"Very wishful thinking," she said.

Paul Williamson had a similar view. He said: "I'd love to know how any customer first service business is going to manage this."

We reported earlier that anyone with O2 Priority will have their free weekly Greggs treats replaced by £1 monthly Greggs treats - see 6.21am post.

But did you know there are loads of other ways to get food from the nation's most popular takeaway for free or at a discount?

Downloading the Greggs app is a good place to start - as the bakery lists freebies, discounts and special offers there regularly. 

New users also get rewards just for signing up, so it's worth checking out. 

And there's a digital loyalty card which you can add virtual "stamps" to with each purchase to unlock discounts or other freebies.  

Vodafone rewards

Seriously begrudged Virgin Media O2 customers may want to consider switching providers. 

The Vodafone Rewards app, VeryMe, sometimes gives away free Greggs coffees, sausage rolls, sweet treats and more to customers.

Monzo bank account holders can grab a sausage roll (regular or vegan), regular sized hot drink, doughnut or muffin every week. 

Birthday cake

Again, you'll need the Greggs award app for this one - which will allow you to claim one free cupcake, cream cake or doughnut for your birthday each year.

Octopus customers

Octopus Energy customers with smart meters can claim one free drink each week, in-store from Greggs (or Caffè Nero).

The Greggs freebie must be a regular size hot drink.

Make new friends

If you're outgoing (and hungry), it may be worth befriending a Greggs staff member.

The staff discount at Greggs is 50% on own-produced goods and 25% off branded products. 

If you aren't already aware, Iceland offers four Greggs sausage rolls in a multi-pack for £3. 

That means, if you're happy to bake it yourself, you'll only be paying 74p per sausage roll. 

Millions of Britons could receive extra cash to help with the cost of living this winter after the government extended the Household Support Fund.

A £421m pot will be given to local councils in England to distribute, while £79m will go to the devolved administrations.

The fund will now be available until April 2025 having been due to run out this autumn.

Councils decide how to dish out their share of the fund but it's often via cash grants or vouchers.

Many councils also use the cash to work with local charities and community groups to provide residents with key appliances, school uniforms, cookery classes and items to improve energy efficiency in the home.

Chancellor Rachel Reeves said: "The £22bn blackhole inherited from the previous governments means we have to take tough decisions to fix the foundations of our economy.

"But extending the Household Support Fund is the right thing to do - provide targeted support for those who need it most as we head into the winter months."

The government has been criticised for withdrawing universal winter fuel payments for pensioners of up to £300 this winter - with people now needing to be in receipt of certain means-tested benefits to qualify.

People should contact their local council for details on how to apply for the Household Support Fund - they can find their council  here .

Lloyds Bank app appears to have gone down for many, with users unable to see their transactions. 

Down Detector, which monitors site outages, has seen more than 600 reports this morning.

It appears to be affecting online banking as well as the app.

There have been some suggestions the apparent issue could be due to an update.

Another disgruntled user said: "Absolutely disgusting!! I have an important payment to make and my banking is down. There was no warning given prior to this? Is it a regular maintenance? Impossible to get hold of someone to find out."

A Lloyds Bank spokesperson told Sky News: "We know some of our customers are having issues viewing their recent transactions and our app may be running slower than usual.

"We're sorry about this and we're working to have everything back to normal soon."

We had anger of unofficial resale prices, then Ticketmaster's dynamic pricing - and now fees on the official resale website are causing consternation among Oasis fans.

The band has encouraged anyone wanting resale tickets to buy them at face value from Ticketmaster or Twickets - after some appeared for £6,000 or more on other sites.

"Tickets appearing on other secondary ticketing sites are either counterfeit or will be cancelled by the promoters," Oasis said.

With that in mind, fans flocked to buy resale tickets from the sites mentioned above - only to find further fees are being added on. 

Mainly Oasis, a fan page, shared one image showing a Twickets fee for two tickets as high as £138.74. 

"Selling the in demand tickets completely goes against the whole point of their company too… never mind adding a ridiculous fee on top of that," the page shared. 

Fan Brad Mains shared a photo showing two tickets priced at £337.50 each (face value of around £150, but increased due to dynamic pricing on Saturday) - supplemented by a £101.24 Twickets fee. 

That left him with a grand total of £776.24 to pay for two tickets.

"Actually ridiculous this," he  said on X .

"Ticketmaster inflated price then sold for 'face value' on Twickets with a £100 fee. 2 x £150 face value tickets for £776, [this] should be illegal," he added. 

Twickets typically charges between 10-15% of the ticket value as its own fee. 

We have approached the company for comment.

Separately, the government is now looking at the practice of dynamic pricing - and we've had a response to that from the Competition and Markets Authority this morning.

It said: "We want fans to get a fair deal when they go to buy tickets on the secondary market and have already taken action against major resale websites to ensure consumer law is being followed properly. 

"But we think more protections are needed for consumers here, so it is positive that the government wants to address this. We now look forward to working with them to get the best outcomes for fans and fair-playing businesses."

Consumer protection law does not ban dynamic pricing and it is a widely used practice. However, the law also states that businesses should not mislead consumers about the price they must pay for a product, either by providing false or deceptive information or by leaving out important information or providing it too late.

By James Sillars , business reporter

It's a false start to the end of the summer holidays in the City.

While London is mostly back at work, trading is fairly subdued due to the US Labor (that's labour, as in work) Day holiday.

US markets will not open again until Tuesday.

There's little direction across Europe with the FTSE 100 trading nine points down at 8,365.

Leading the gainers was Rightmove - up 24%. The property search website is the subject of a possible cash and shares takeover offer by Australian rival REA.

The company is a division of Rupert Murdoch's News Corp.

One other point to note is the continuing fluctuation in oil prices.

Brent crude is 0.7% down at the start of the week at $76.

Dragging the cost lower is further evidence of weaker demand in China.

Australia's REA Group is considering a takeover of Rightmove, in a deal which could be worth about £4.36bn.

REA Group said in a statement this morning there are "clear similarities" between the companies, which have "highly aligned cultural values".

Rightmove is the UK's largest online property portal, while REA is Australia's largest property website. 

It employs more than 2,800 people and is majority-owned by Rupert Murdoch's News Corp,.

REA Group said: "REA sees a transformational opportunity to apply its globally leading capabilities and expertise to enhance customer and consumer value across the combined portfolio, and to create a global and diversified digital property company, with number one positions in Australia and the UK.

"There can be no certainty that an offer will be made, nor as to the terms on which any offer may be made."

Rightmove has been approached for comment.

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professor Blokhin  - "Frau Klinik " founder - prominent Russian plastic surgeon, Doctor of Medicine, professor, one of the first plastic surgeons Russia , mammalogist . Vice - president of the organization " National Science mammologichesoke society." 

prof. Blokhin is the first plastic surgeon in the USSR who performed breast endoprosthesis and mastopexy (breast lift) . The first in the USSR conducted breast reconstruction rektoabdominalnym flap.

Has a patent for the invention " Method of surgical treatment of breast cancer SN Blokhin and SM Tailor . " ( RF patent number 2,092,112 , registered 10.10.1997 , priority of 07.10.93) .

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Travel services, plastic surgery, brachioplasty  (2 hours), breast augmentation, endoscopic breast augmentation tm, repeated implants, breast lift with simultaneous increase, reconstructive breast surgery, breast reduction, forehead lift, glyuteoplastika (plastic buttocks), cheekbone reduction, mentoplasty, eyelid surgery, transconjunctival laser blefarolifting, upper or lower eyelids plus laser resurfacing, check-lifting, complete face lift with endoscopic-assisted  (3 hours 30 mins), endoscopic forehead lift, mini facelift  (1 hour), restoration of virginity, labial reduction, liposuction of the abdomen, chin liposuction, lipofilling, bodilifting, liposuction thighs, plastic surgeon consultation, endo-rhinoplasty, the increase in the shins, abdominoplasty (tummy tucks), reduction of the vagina, medical aesthetics, dermal fillers, biorevitalization (no injection by electroporation) face, biorevitalization (no injection by electroporation) face and neck, biorevitalization (no injection by electroporation) face, neck and decollete, biorevitalization (no injection by electroporation) brushes, electroporation in addition to biorevitalisation 1 zone, hyperhidrosis treatment, treatment for hyperhidrosis feet, palms for men, face plus neck 1 cat, face plus neck cat 2, face plus neck cat 3, face plus neck plus décolleté 1 cat, face plus neck plus cleavage cat 2, face plus neck plus cleavage cat 3, ipl skin rejuvenation forehead, ipl skin rejuvenation cheeks, ipl skin rejuvenation chin, ipl skin rejuvenation the lower and upper eyelids, ipl skin rejuvenation the inner surface of the shoulders, ipl skin rejuvenation hip cat 1, ipl skin rejuvenation hip cat 2, ipl skin rejuvenation brushes, ipl skin rejuvenation anterior abdominal wall 1 cat, ipl skin rejuvenation anterior abdominal wall 2 cat, ipl skin rejuvenation anterior abdominal wall 3 cat, ipl skin rejuvenation face, ipl skin rejuvenation neck, ipl skin rejuvenation decollete, laser hair removal cheeks for men, laser hair removal back full for men, bikini line linen, legs completely, consultation cosmetologist, medical aesthetics specialist consultation, ultra light eyes, revital tonic 5 ml., mesoline "radiance" of 2.5 ml, mesoline "radiance" 5 ml, mesoline "resistant lifting" 2.5 ml, mesoline "resistant lifting" 5 ml, mesoline "skin whitening" 2.5 ml, mesoline "skin whitening" 5 ml, mesoline "slim silhouette" 1 ml, mesoline "slim silhouette" 5 ml, mesoline "slim silhouette" 10 ml, mesoline "elastic body" 5ml, mesoline "elastic body" 10 ml, hair plus 2,5 ml, hair plus 5 ml, dermaroller™, mole removal, treatment for wrinkles, ultrasonic cleaning (peeling, mask), ultrasonic peeling in addition to the procedure, obstetrics / gynaecology, obstetrician / gynaecologist consultation, ear nose and throat, ent specialist consultation, septoplasty, dermatology, genital warts, warts vulgar, beauty salon treatments, beauty salon enquiry.

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Prof Sergey Blokhin

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Prof Wolf Igor

Dr Tumakov Gleb

Dr mriya egorova, dr andrey kopasov.

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