IMAGES

  1. (PDF) Artificial Intelligence in Digital Marketing: Applications and

    artificial intelligence in digital marketing research paper

  2. (PDF) Digital Marketing in the Artificial Intelligence and Machine

    artificial intelligence in digital marketing research paper

  3. (PDF) The Impact of Artificial Intelligence and Machine Learning in

    artificial intelligence in digital marketing research paper

  4. (PDF) ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

    artificial intelligence in digital marketing research paper

  5. (PDF) ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING INFLUENCES CONSUMER

    artificial intelligence in digital marketing research paper

  6. -Elements of application of artificial intelligence in digital

    artificial intelligence in digital marketing research paper

COMMENTS

  1. Artificial intelligence in marketing: Systematic review and future

    This paper attempts to fill that research gap through a systematic review of literature on AI in the marketing research domain. Bibliometric analysis of more than 1500 articles (published between 1982 and 2020) offered scientific actors' performance like most relevant authors, most relevant sources etc. Co-citation and co-occurrence analysis based on the Louvain algorithm helped to map the ...

  2. Full article: Artificial intelligence in marketing: exploring current

    Abstract. Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital transformation by enhancing processes, accelerating growth, and transforming the business landscape. Despite the growing attention towards artificial intelligence review studies, there remains a dearth of comprehensive reviews within the marketing ...

  3. Artificial intelligence in marketing: A systematic literature review

    Submit Paper. International Journal of Market Research. Impact Factor: 2.4 / 5-Year Impact ... Artificial intelligence (AI) impact on digital marketing research. In Kavoura A., Kefallonitis E., Giovanis A. (Eds.), Strategic innovative marketing and tourism (pp. 1251-1259). Springer. ... Artificial Intelligence in Digital Marketing: A ...

  4. Artificial Intelligence in Digital Marketing: Insights from a

    Abstract: Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary. As AI technologies continue to ...

  5. The Impact of Artificial Intelligence in Digital Marketing: Literature

    2.1 Artificial Intelligence. The field of artificial intelligence has become an industry changer, impacting a variety of sectors. The aim of this literature review is to provide an extensive overview of significant research findings and developments in the area of artificial intelligence, with a focus on the technology's various applications and potential impact it holds.

  6. Artificial Intelligence in Digital Marketing: Insights from a

    Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary. As AI technologies continue to advance, their potential to reshape the digital marketing landscape becomes ever more apparent, leading to profound implications for businesses and their digital outreach strategies. This research seeks to answer ...

  7. Artificial intelligence (AI) applications for marketing: A literature

    This paper attempts to review the role of Artificial Intelligence in marketing. Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms. AI is changing the way brands and users interact ...

  8. The evolving role of artificial intelligence in marketing: A review and

    Research on digital and technological evolution in marketing has been considerably fast-paced (Crittenden et al., 2019), with researchers seeking to explore the ways in which technological advancements influence the knowledge potential of organizations when it comes to managing customer needs and delivering offerings (Kumar et al., 2019).The existing body of research on marketing is rich with ...

  9. Artificial Intelligence in Marketing: Two Decades Review

    Abstract. Advancements in big data analytics, IoT, and artificial intelligence (AI) have significantly transformed marketing practices and consumer behavior. AI offers promising opportunities for marketing practice and research. However, marketers need a holistic understanding of AI and its influence on consumers.

  10. Artificial Intelligence in Advertising: Advancements, Challenges, and

    The paper with the most citations is "Setting the future of digital and social media marketing research: Perspectives and research propositions" (Dwivedi, Ismagilova, et al., 2021), published in the "International Journal of Information Management." One possible reason for the extensive citations of this article is its ability to ...