applied research

• What is Applied Research? + [Types, Examples & Method]

Every research begins with a clear delineation of the purpose of the investigation as this goes a long way to determine the research process or methodology adopted. In this sense, a researcher may choose to carry out basic research or applied research. 

Applied research is set on providing answers to specific questions in a bid to provide a solution to a defined problem. In this article, we will outline the features of this method of systematic investigation as well as how it differs from other approaches to research. 

What is Applied Research?

Applied research is a type of research design that seeks to solve a specific problem or provide innovative solutions to issues affecting an individual, group or society. It is often referred to as a scientific method of inquiry or contractual research because it involves the practical application of scientific methods to everyday problems. 

When conducting applied research, the researcher takes extra care to identify a problem, develop a research hypothesis and goes ahead to test these hypotheses via an experiment. In many cases, this research approach employs empirical methods in order to solve practical problems. 

Applied research is sometimes considered to be a non-systematic inquiry because  of its direct approach in  seeking a solution to a problem. It is typically a follow-up research design that further investigates the findings of pure or basic research in order to validate these findings and apply them to create innovative solutions.     

Types of Applied Research

There are 3 types of applied research. These are evaluation research, research and development, and action research.

• Evaluation Research

Evaluation research is a type of applied research that analyses existing information about a research subject to arrive at objective research outcomes or reach informed decisions. This type of applied research is mostly applied in business contexts, for example, an organisation may adopt evaluation research to determine how to cut down  overhead costs.

• Research and Development

Research and development is a type of applied research that is focused on developing new products and services based on the needs of target markets. It focuses on gathering information about marketing needs and finding ways to improve on an existing product or create new products that satisfy the identified needs.

• Action Research

Action research is a type of applied research that is set on providing practical solutions to specific business problems by pointing the business in the right directions. Typically, action research is a process of reflective inquiry that is limited to specific contexts and situational in nature.

Examples of Applied Research 

Applied research is relevant in different fields of study; especially science and social science-related fields. Examples of applied research can be seen in medicine, education, business, engineering, psychology and health, and these would be further explicated below. 

Applied Research Example in Business

Applied research is used in business to build knowledge and develop product solutions. It enables organisations to identify the peculiar needs of target markets and this would help them to create different business strategies that would allow them to satisfy these needs. 

In addition, conducting contractual research would help business owners to get insightful feedback on product gaps that may have, otherwise, been ignored. This is a great way to get first-hand information on target market reactions which can inform brand decisions. 

Applied research also helps employers of labour to identify and address the productivity needs of their workforce. For instance, an organization may carry out applied research in order to measure the effectiveness of its recruitment practices or of its organisational structure. 

• Applied research to improve an organization’s hiring process.
• Applied research to improve workplace efficiency and organizational policies.
• Applied research to bridge skill gaps in the workplace.

Applied Research Examples in Education  

In education, applied research is used to test pedagogic processes in order to discover the best teaching and learning methods. It is also used to test educational policies before implementation and to address different issues associated with teaching paradigms and classroom dynamics for a better learning experience. 

Educational applied research attempts solving a problem by gathering data from primary sources using a combination of qualitative and quantitative data collection methods. This data serves as empirical evidence which is then subjected to rigorous analysis and description in order to arrive at valid conclusions.

The goal of this research methodology is to determine the applicability of educational theory and principles by way of subjecting hypotheses to experimentation within specific settings. Applied research in education is also more utilitarian as it gathers practical evidence that can inform pragmatic solutions to problems. 

Characteristics of Applied Research in Education 

• It clearly highlights generalizations and hypotheses that inform the research findings.
• It relies on empirical evidence.
• It is set at providing solutions to a defined problem.
• It requires accurate observation and description.
• A study into the way to improve teacher-learner classroom engagements.
• A study into the way to improve a school’s readiness for its students.
• A study to build students’ interests in Mathematics.

Applied Research Example in Science

In itself, applied research is a scientific method of investigation because it applies existing scientific knowledge to practical situations. It is useful in different fields including thermodynamics, physics, material sciences and microbiology. 

Examples of applied research in science include the following: 

• Applied research to improve agricultural crop production
• Applied research to treat or cure a specific disease.

Applied Research Examples in Psychology  

There are different reasons psychologists would make use of applied research in the course of their work. In many cases, industrial-psychologists concerned with workplace behavior, human resources and organisational development combine psychological principles with applied research to proffer solutions. 

Examples of applied research in psychology include:

• Applied research to improve workplace commitment by arriving at practical worker-motivation strategies.
• Investigating treatment and management options for anxiety and panic attacks.
• Investigating factors that improve worker’s productivity.

Applied Research Example in Health   

In health and medical sciences, applied research serves as the background to evidence-based and solution-oriented medicine. It effectively merges scientific knowledge and methods with health experiences in order to arrive at accurate and verifiable results; using empirical research data or evidence. 

The adaptation of applied research to medicine is referred to as applied clinical research . Many health and medical practitioners use applied research to measure the extent to which the findings of basic or pure research can be adopted or modified into a solution-oriented approach.

Examples of applied research in health include:

• An investigation to identify the healing properties of a specific herb.
• An investigation to identify the side effects of using a particular drug.

APPLIED RESEARCH METHODS

Qualitative and quantitative data collection methods are used in applied research to gather empirical evidence that is further subjected to experimentation in order to arrive at valid research outcomes. The following are data collection methods in applied research:

An interview is a qualitative method of data collection that involves having a one-on-one interaction or discussion with the research subjects in order to gather relevant information that can serve as empirical data. It can be conducted with the use of an audio recorder, digital camera or camcorder.

Even though it is time-consuming and expensive, interviews allow the researcher to gather the most relevant data which gives him or her in-depth knowledge about the research subjects. An interview may be structured, semi-structured or unstructured; depending on the research purpose. 

• Surveys/Questionnaires

A questionnaire is an instrument that is typically used for quantitative data gathering . It outlines a series of questions relating to the research context and requires the research subjects to choose or provide responses that reflect their knowledge and experiences.

There are different types of questions that can be contained in a questionnaire including rating scale question s, close and open-ended questions and fixed alternatives. You can create and administer your applied research survey using data-collection platforms like Formplus . 

You can also start choosing from our over 200 online survey/questionnaire templates.

Here is a step-by-step guide on  how to create and administer questionnaires for applied research using Formplus

Sign in to Formplus

In the Formplus builder, you can easily create different questionnaires for applied research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus. 

Once you do this, sign in to your account and click on “Create Form ” to begin.

Edit Form Title

Click on the field provided to input your form title, for example, “Applied Research Questionnaire”.

Click on the edit button to edit the form.

i. Add Fields: Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder. 

ii. Edit fields

iii. Click on “Save”

iv. Preview form. 

Form Customization

With the form customization options in the form builder, you can easily improve on the appearance of your questionnaire and make it more unique and personalized. Formplus allows you to change your form theme, add background images and even change the font according to your needs. 

Multiple Sharing Options

Formplus also provides multiple form sharing options which enables you to easily share your questionnaire with respondents. With the direct social media sharing buttons, you can swiftly share your applied research questionnaire link to your organization’s social media pages. 

You can send out your questionnaire as email invitations to your research subjects too. Formplus also allows you to share your form’s QR code or embed it in your organization’s website for easy access. 

• Data Reporting

The process of gathering useful information about a research subject which can be used for further research. This can be done through not-for-profit reports, newspapers, website articles and hospital records.

It helps you  gather relevant data that results in more insightful decisions.  However, it is susceptible to bias because the information can easily be exaggerated by the individual or group collecting the data. 

• Observation

A type of data gathering method in applied research that requires the researcher to pay close attention to a subject (s) in order to gather useful information about it. Although bias may arise with this method, observation is widely considered as a universally accepted research practice.

Observation helps the researcher to gather empirical data and thus, it is the starting point for the formulation of a hypothesis. There are different techniques for observation including complete observer, complete participant, participant as observer and observer as participant. 

• Focus Groups

A focus group is a type of qualitative data collection process that allows the researcher to gather information about the disposition, feelings and opinions of the research subjects about a specific issue.

Here, the researcher engages a group comprising 6-10 individuals with a range of open-ended questions with the aim of gathering feedback about their emotional disposition to the issue at hand. This method is cost-effective compared to one-on-one interviews, and the information obtained is insightful and detailed. 

How is Applied Research Different from Basic Research?

Applied research and basic research are common methods of inquiry, based on purpose or utility. However, there are key differences between these 2 research approaches and these would be clearly outlined below: 

Applied research is a type of research that is aimed at the practical application of science in order to solve practical problems. On the other hand, basic research is a type of research that is aimed at expanding knowledge rather than solving problems. 

Basic research is theoretical in nature while applied research is practical and descriptive in nature. Basic research explores and generates theories that may be abstract while applied research tests these theories in order to solve a problem. 

Basic research is universal while applied research is limited. Basic research can focus on diverse or multiple contexts while applied research focuses on specific contexts with the aim of providing a solution to an identified problem. 

Applied research is focused on providing answers or solutions to a specific research question while basic research focuses on multiple concepts at the same time in its quest to expand knowledge. 

• Applied research pays attention to external validity while basic research is more focused on internal validity .

Characteristics of Applied Research 

• Applied research is solution-specific and it addresses practical problems. Unlike basic research that is aimed at theorizing and expanding knowledge, applied research focuses on addressing a particular problem using a range of science-based approaches.
• Applied research is descriptive in nature as it arrives at solutions by experimenting on empirical evidence and describing research outcomes.
• Usually, applied research tests theories arrived at by pure research in order to determine the usefulness of these theories in solving practical problems.
• It describes the relationship between research variables by measuring the characteristics of dependent and independent variables.
• Applied research relies on empirical evidence in order to arrive at valid research outcomes.
• It is not theoretical and it is not directly concerned with the expansion of knowledge.
• Applied research is synthetic in nature.
• It is aimed at the cost-effective reduction of social problems.
• Applied research is action-oriented.

Advantages of Applied Research

• Validity: Applied research is unbiased in nature because it tests empirical evidence in order to arrive at valid research outcomes. It employs carefully mapped-out procedures, and this makes it a more valid research approach.
• It is useful in solving specific problems. It helps individuals and organizations to find solutions to specific problems.

Disadvantages of Applied Research 

• It is not flexible in nature as it is restricted to a stipulated deadline.
• Applied research is limited in nature and it cannot be generalized. In other words, the findings from applied research cannot be generalized.

Conclusion 

Applied research is an important research approach because it helps organisations to arrive at practical solutions to specific problems while improving their productivity and output. Unlike basic research that focuses on generating theories that explain phenomena, applied research pays attention to describing empirical evidence with the aim of providing solutions. 

In carrying out applied research, the researcher combines a number of qualitative and quantitative data-gathering methods including questionnaires, observation methods, and interviews. This helps the researcher to gather empirical evidence that is then subjected to experimentation depending on the type of applied research and the overall focus. 

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What is Applied Research? Definition, Types, Examples

Appinio Research · 10.01.2024 · 35min read

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied research holds the key. In this guide, we will delve deep into the world of applied research, uncovering its principles, methodologies, and real-world impact.  From harnessing cutting-edge technology to address healthcare crises to revolutionizing industries through data-driven insights, we'll explore the diverse domains where applied research thrives.

What is Applied Research?

Applied research is a systematic and organized inquiry aimed at solving specific real-world problems or improving existing practices, products, or services. Unlike basic research, which focuses on expanding general knowledge, applied research is all about using existing knowledge to address practical issues.

The primary purpose of applied research is to generate actionable insights and solutions that have a direct impact on practical situations. It seeks to bridge the gap between theory and practice by taking existing knowledge and applying it in real-world contexts. Applied research is driven by the need to address specific challenges, make informed decisions, and drive innovation in various domains.

Importance of Applied Research

Applied research holds immense significance across various fields and industries. Here's a list of reasons why applied research is crucial:

• Problem Solving:  Applied research provides effective solutions to real-world problems, improving processes, products, and services.
• Innovation:  It drives innovation by identifying opportunities for enhancement and developing practical solutions.
• Evidence-Based Decision-Making:  Policymakers and decision-makers rely on applied research findings to make informed choices and shape effective policies.
• Competitive Advantage:  In business, applied research can lead to improved products, increased efficiency, and a competitive edge in the market.
• Social Impact:  Applied research contributes to solving societal issues, from healthcare improvements to environmental sustainability.
• Technological Advancement:  In technology and engineering, it fuels advancements by applying scientific knowledge to practical applications.

Applied Research vs. Basic Research

Applied research differs from basic research in several key ways:

• Objectives:  Applied research aims to address specific practical problems or improve existing processes, while basic research seeks to expand general knowledge.
• Focus:  Applied research focuses on solving real-world challenges, whereas basic research explores fundamental principles and concepts.
• Applicability:  Applied research findings are directly applicable to practical situations, while basic research often lacks immediate practical applications.
• Immediate Impact:  Applied research has a more immediate impact on solving problems and improving practices, whereas basic research may have longer-term or indirect effects on knowledge and innovation.
• Research Questions:  Applied research formulates research questions related to practical issues, while basic research poses questions to explore theoretical or fundamental concepts.

Understanding these distinctions is essential for researchers, policymakers, and stakeholders in various fields, as it guides the choice of research approach and the expected outcomes of a research endeavor.

Types of Applied Research

Applied research encompasses various types, each tailored to specific objectives and domains. Understanding these types is essential for choosing the right approach to address real-world problems effectively. Here are some common types of applied research, each with its distinct focus and methodologies.

Evaluation Research

Purpose:  Evaluation research assesses the effectiveness, efficiency, and impact of programs, interventions, or policies. It aims to determine whether these initiatives meet their intended goals and objectives.

Methodology:  Researchers employ a range of quantitative and qualitative methods , including surveys, interviews, observations, and data analysis, to evaluate the outcomes and outcomes of programs or interventions.

Example:  Evaluating the impact of a public health campaign aimed at reducing smoking rates by analyzing pre- and post-campaign survey data on smoking habits and attitudes.

Action Research

Purpose:  Action research focuses on solving practical problems within a specific organizational or community context. It involves collaboration between researchers and practitioners to implement and assess solutions.

Methodology:  Action research is iterative and participatory, with researchers and stakeholders working together to identify problems, develop interventions, and assess their effectiveness. It often involves cycles of planning, action, reflection, and adjustment.

Example:  Teachers collaborating with researchers to improve classroom teaching methods and student outcomes by implementing and refining innovative teaching strategies.

Case Study Research

Purpose:   Case study research investigates a particular individual, organization, or situation in-depth to gain a comprehensive understanding of a specific phenomenon or issue.

Methodology:  Researchers collect and analyze a wealth of data, which may include interviews, documents, observations, and archival records. The goal is to provide a detailed and context-rich description of the case.

Example:  A detailed examination of a successful startup company's growth strategies and challenges, offering insights into factors contributing to its success.

Applied Experimental Research

Purpose:  Applied experimental research seeks to establish causal relationships between variables by manipulating one or more factors and observing their impact on outcomes. It helps determine cause-and-effect relationships in real-world settings.

Methodology:  Researchers conduct controlled experiments, similar to those in basic research, but within practical contexts. They manipulate variables and use statistical analysis to assess their effects on specific outcomes.

Example:  Testing the impact of different website designs on user engagement and conversion rates by randomly assigning visitors to various design versions and measuring their interactions.

Survey Research

Purpose:   Survey research involves collecting data from a sample of individuals or organizations to understand their opinions, attitudes, behaviors, or characteristics. It is commonly used to gather quantitative data on specific topics.

Methodology:  Researchers design surveys with carefully crafted questions and administer them to a representative sample of the target population . Statistical analysis is used to draw conclusions based on survey responses.

Example:  Conducting a national survey to assess public sentiment and preferences on environmental conservation initiatives and policies.

These types of applied research provide a framework for approaching real-world challenges systematically. Researchers can choose the most appropriate type based on their research goals, objectives, and the nature of the problem or phenomenon they seek to address. By selecting the right approach, applied researchers can generate valuable insights and practical solutions in various fields and disciplines.

How to Prepare for Applied Research?

In the preparatory phase of your applied research journey, you'll lay the groundwork for a successful study. This phase involves a series of crucial steps that will shape the direction and ethics of your research project.

Identifying Research Questions

One of the key starting points for any applied research endeavor is identifying the right research questions. Your research questions should be clear, specific, and directly related to the problem or issue you aim to address.

• Engage with Stakeholders:  Reach out to individuals or groups who are affected by or have an interest in the issue you're researching. Their perspectives can help you formulate relevant questions.
• Consider Feasibility:  Ensure that your research questions are feasible within your available resources, including time, budget, and access to data or participants.
• Prioritize Impact:  Focus on questions that have the potential to create meaningful change or provide valuable insights in your chosen field.

Formulating Hypotheses

Hypotheses serve as the guiding stars of your research, providing a clear direction for your investigation. Formulating hypotheses is a critical step that sets the stage for testing and validating your ideas.

• Testable Predictions:  Your hypotheses should be testable and capable of being proven or disproven through empirical research.
• Informed by Literature:  Base your hypotheses on existing knowledge and insights gained from the literature review. They should build upon what is already known and aim to expand that knowledge.
• Clarity and Precision:  Write your hypotheses in a clear and precise manner, specifying the expected relationship or outcome you intend to explore.

Literature Review

Conducting a thorough literature review is like embarking on a treasure hunt through existing knowledge in your field. It's a comprehensive exploration of what other researchers have already discovered and what gaps in knowledge still exist.

• Search Strategies:  Utilize academic databases, journals, books, and credible online sources to search for relevant literature.
• Analyze Existing Research:  Examine the findings, methodologies, and conclusions of previous studies related to your research topic.
• Identify Research Gaps:  Look for areas where current knowledge is insufficient or contradictory. These gaps will be the foundation for your own research.

Data Collection Methods

Selecting the proper data collection methods is crucial to gather the information needed to address your research questions. The choice of methods will depend on the nature of your research and the type of data you require.

• Quantitative vs. Qualitative:  Decide whether you will collect numerical data (quantitative) or focus on descriptive insights and narratives (qualitative).
• Survey Design :  If surveys are part of your data collection plan, carefully design questions that are clear, unbiased, and aligned with your research goals.
• Sampling Strategies:  Determine how you will select participants or data points to ensure representativeness and reliability.

Ethical Considerations

Ethical considerations are at the heart of responsible research. Ensuring that your study is conducted ethically and with integrity is paramount.

• Informed Consent:  Obtain informed consent from participants, ensuring they understand the purpose of the research, potential risks, and their right to withdraw at any time.
• Confidentiality:  Safeguard participants' personal information and ensure their anonymity when reporting findings.
• Minimizing Harm:  Take measures to mitigate any physical or emotional harm that participants may experience during the research process.
• Ethical Reporting:  Accurately represent your research findings, avoiding manipulation or selective reporting that may mislead readers or stakeholders.

By diligently addressing these aspects of research preparation, you are building a solid foundation for your applied research project, setting the stage for effective data collection and meaningful analysis in the subsequent phases of your study.

How to Design Your Research Study?

When it comes to applied research, the design of your study is paramount. It shapes the entire research process, from data collection to analysis and interpretation. In this section, we will explore the various elements that make up the foundation of your research design.

Research Design Types

Your choice of research design is like selecting the blueprint for your research project. Different research design types offer unique advantages and are suited for different research questions. Here are some common research design types:

• Experimental Design :  In this design, researchers manipulate one or more variables to observe their impact on outcomes. It allows for causal inference but may not always be feasible in applied research due to ethical or practical constraints.
• Descriptive Design:  This design aims to describe a phenomenon or population without manipulating variables. It is often used when researchers want to provide a snapshot of a situation or gain insights into a specific context.
• Correlational Design :  In this design, researchers examine relationships between variables without manipulating them. It helps identify associations but does not establish causation.
• Longitudinal Design :   Longitudinal studies involve collecting data from the same subjects over an extended period. They are valuable for tracking changes or developments over time.
• Cross-Sectional Design :  This design involves data collection from a diverse group of subjects at a single point in time. It's helpful in studying differences or variations among groups.

Sampling Methods

Sampling methods determine who or what will be included in your study. The choice of sampling method has a significant impact on the generalizability of your findings. Here are some standard sampling methods:

• Random Sampling:  This method involves selecting participants or data points entirely at random from the population. It ensures every element has an equal chance of being included, which enhances representativeness .
• Stratified Sampling:  In stratified sampling, the population is divided into subgroups or strata, and then random samples are drawn from each stratum. This method ensures that each subgroup is adequately represented.
• Convenience Sampling:  Researchers choose subjects or data points that are readily available and accessible. While convenient, this method may lead to sampling bias as it may not accurately represent the entire population.
• Purposive Sampling:  In purposive sampling, researchers deliberately select specific individuals or groups based on their expertise, experience, or relevance to the research topic. It is often used when seeking specialized knowledge.

Data Collection Tools

Selecting the right data collection tools is essential to gather accurate and relevant information. Your choice of tools will depend on the research design and objectives. Standard data collection tools include:

• Questionnaires and Surveys:  These structured instruments use standardized questions to gather data from participants. They are suitable for collecting large amounts of quantitative data.
• Interviews:   Interviews can be structured, semi-structured, or unstructured. They provide an opportunity to gather in-depth, qualitative insights from participants.
• Observation:  Direct observation involves systematically watching and recording behaviors or events. It's valuable for studying behaviors or phenomena in their natural context.
• Secondary Data :  Researchers can also utilize existing data sources, such as government reports, databases, or historical records, for their research.

Variables and Measurement

Defining variables and choosing appropriate measurement methods is crucial for ensuring the reliability and validity of your research. Variables are characteristics, phenomena, or factors that can change or vary in your study. They can be categorized into:

• Independent Variables:  These are the variables you manipulate or control in your study to observe their effects on other variables.
• Dependent Variables:  These are the variables you measure to assess the impact of the independent variables.

Choosing the right measurement techniques, scales, or instruments is essential to accurately quantify variables and collect valid data. It's crucial to establish clear operational definitions for each variable to ensure consistency in measurement.

Data Analysis Techniques

Once you have collected your data, the next step is to analyze it effectively. Data analysis involves:

• Data Cleaning:  Removing any errors, inconsistencies, or outliers from your dataset to ensure data quality.
• Statistical Analysis :  Depending on your research design and data type, you may use various statistical techniques such as regression analysis , t-tests, ANOVA, or chi-square tests.
• Qualitative Analysis:  For qualitative data, techniques like thematic analysis, content analysis, or discourse analysis help uncover patterns and themes.
• Data Visualization:  Using graphs, charts, and visual representations to present your data effectively.

Chi-Square Calculator :

t-Test Calculator :

One-way ANOVA Calculator :

Selecting the appropriate analysis techniques depends on your research questions, data type, and objectives. Proper data analysis is crucial for drawing meaningful conclusions and insights from your research.

With a solid understanding of research design, sampling methods, data collection tools, variables, and measurement, you are well-equipped to embark on your applied research journey. These elements lay the groundwork for collecting valuable data and conducting meaningful analyses in the subsequent phases of your study.

How to Conduct Applied Research?

Now that you've prepared and designed your research study, it's time to delve into the practical aspects of conducting applied research. This phase involves the execution of your research plan, from collecting data to drawing meaningful conclusions. Let's explore the critical components in this stage.

Data Collection Phase

The data collection phase is where your research plan comes to life. It's a crucial step that requires precision and attention to detail to ensure the quality and reliability of your data.

• Implement Data Collection Methods:   Execute the data collection methods you've chosen, whether they involve surveys, interviews, observations, or the analysis of existing datasets.
• Maintain Consistency:  Ensure that data collection is carried out consistently according to your research design and protocols. Minimize any variations or deviations that may introduce bias .
• Document the Process:  Keep thorough records of the data collection process. Note any challenges, unexpected occurrences, or deviations from your original plan. Documentation is essential for transparency and replication.
• Quality Assurance:  Continuously monitor the quality of the data you collect. Check for errors, missing information, or outliers. Implement data validation and cleaning procedures to address any issues promptly.
• Participant Engagement:  If your research involves human participants, maintain open and respectful communication with them. Address any questions or concerns and ensure participants' comfort and willingness to participate.

Data Analysis Phase

Once you've collected your data, it's time to make sense of the information you've gathered. The data analysis phase involves transforming raw data into meaningful insights and patterns.

• Data Preparation:  Start by organizing and cleaning your data. This includes dealing with missing values, outliers, and ensuring data consistency.
• Selecting Analysis Methods:  Depending on your research design and data type, choose the appropriate statistical or qualitative analysis methods. Common techniques include regression analysis , content analysis, or thematic coding .
• Conducting Analysis:  Perform the chosen analysis systematically and according to established protocols. Ensure that your analysis is reproducible by documenting every step.
• Interpreting Results:  Interpretation involves making sense of your findings in the context of your research questions and hypotheses. Consider the statistical significance of the results and any practical implications they may have.
• Visualization:  Create visual representations of your data, such as graphs, charts, or tables, to convey your findings effectively. Visualizations make complex data more accessible to a broader audience.

Interpretation of Results

Interpreting research results is a critical step that bridges the gap between data analysis and drawing conclusions. This process involves making sense of the patterns and insights that emerge from your analysis.

• Relate to Hypotheses:  Determine whether your results support or refute your hypotheses. Be prepared to explain any unexpected findings.
• Contextualize Findings:  Consider the broader context in which your research takes place. How do your results fit into the larger body of knowledge in your field?
• Identify Patterns :  Highlight significant trends, correlations, or relationships you've uncovered. Discuss their practical implications and relevance.
• Acknowledge Limitations:  Be transparent about any limitations in your study that may affect the interpretation of results. This includes sample size, data quality, and potential biases.

Drawing Conclusions

Drawing conclusions is the ultimate goal of your research. It involves synthesizing your findings and answering the research questions you initially posed.

• Answer Research Questions:  Explicitly address the research questions you formulated at the beginning of your study. State whether your findings confirm or challenge your initial hypotheses.
• Highlight Insights:  Emphasize the key insights and contributions of your research. Discuss the practical implications of your findings and their relevance to the field.
• Recommend Actions:  Based on your conclusions, suggest practical steps, recommendations, or future research directions. How can your research contribute to addressing the problem or challenge you investigated?
• Consider Implications:  Reflect on the broader implications of your research for stakeholders, policymakers, or practitioners in your field.

Common Pitfalls to Avoid

During the data collection, analysis, interpretation, and conclusion-drawing phases, it's essential to be aware of common pitfalls that can affect the quality and integrity of your research.

• Sampling Bias :  Ensure that your sample is representative of the population you intend to study. Address any bias that may have been introduced during data collection.
• Data Manipulation:  Avoid manipulating or selectively reporting data to fit preconceived notions. Maintain transparency in your analysis and reporting.
• Overinterpretation:  Be cautious of drawing overly broad conclusions based on limited data. Acknowledge the limitations of your study.
• Ignoring Ethical Considerations:  Continuously uphold ethical standards in your research, from data collection to reporting. Protect participants' rights and privacy.
• Lack of Validation:  Ensure that the methods and tools you use for data collection and analysis are valid and reliable. Validation helps establish the credibility of your findings.

By navigating the data collection, analysis, interpretation, and conclusion-drawing phases with care and attention to detail, you'll be well-prepared to confidently share your research findings and contribute to advancing knowledge in your field.

How to Report Applied Research Results?

Now that you've conducted your applied research and drawn meaningful conclusions, it's time to share your insights with the world. Effective reporting and communication are crucial to ensure that your research has a real impact and contributes to the broader knowledge base.

Writing Research Reports

Writing a comprehensive research report is the cornerstone of communicating your findings. It provides a detailed account of your research process, results, and conclusions. Here's what you need to consider:

Structure of a Research Report

• Title:  Create a concise, informative title that reflects the essence of your research.
• Abstract:  Summarize your research in a clear and concise manner, highlighting key objectives, methods, results, and conclusions.
• Introduction:  Provide an overview of your research topic, objectives, significance, and research questions.
• Literature Review:  Summarize relevant literature and identify gaps in existing knowledge that your research addresses.
• Methodology:  Describe your research design, sampling methods, data collection tools, and data analysis techniques.
• Results:  Present your findings using tables, charts, and narratives. Be transparent and objective in reporting your results.
• Discussion:  Interpret your results, discuss their implications, and relate them to your research questions and hypotheses.
• Conclusion:  Summarize your main findings, their significance, and the implications for future research or practical applications.
• References:  Cite all sources and studies you referenced in your report using a consistent citation style (e.g., APA, MLA).

Writing Tips

• Use clear and concise language, avoiding jargon or overly technical terms.
• Organize your report logically, with headings and subheadings for easy navigation.
• Provide evidence and data to support your claims and conclusions.
• Consider your target audience and tailor the report to their level of expertise and interest.

Creating Visualizations

Visualizations are powerful tools for conveying complex data and making your research findings more accessible. Here are some types of visualizations commonly used in research reports:

Charts and Graphs

• Bar Charts:  Ideal for comparing categories or groups.
• Line Charts:  Effective for showing trends or changes over time.
• Pie Charts:  Useful for displaying proportions or percentages.
• Data Tables:  Present numerical data in an organized format.
• Cross-tabulations:  Show relationships between variables.

Diagrams and Maps

• Flowcharts:  Visualize processes or workflows.
• Concept Maps:  Illustrate connections between concepts.
• Geographic Maps:  Display spatial data and patterns.

When creating visualizations:

• Choose the correct type of visualization for your data and research questions.
• Ensure that visualizations are labeled, clear, and easy to understand.
• Provide context and explanations to help readers interpret the visuals.

Presenting Your Research

Presenting your research to an audience is an opportunity to engage, educate, and inspire. Whether it's through a conference presentation, seminar, or webinar, effective communication is vital.

• Know Your Audience:  Tailor your presentation to the interests and expertise of your audience.
• Practice:  Rehearse your presentation to ensure a smooth delivery and confident demeanor.
• Use Visual Aids:  Enhance your presentation with visual aids such as slides, images, or videos.
• Engage with Questions:  Encourage questions and discussions to foster interaction and clarify points.
• Stay within Time Limits:  Respect time constraints and stay on schedule.

Peer Review Process

Before your research is published, it typically undergoes a peer review process. This involves experts in your field evaluating the quality, validity, and significance of your work. The peer review process aims to ensure the integrity and credibility of your research.

• Submission:  Submit your research manuscript to a journal or conference for review.
• Editorial Review:  The editorial team assesses your submission's fit with the journal's scope and may conduct an initial review for quality and compliance.
• Peer Review:  Your manuscript is sent to peer reviewers who evaluate it for methodology, validity, significance, and adherence to ethical standards.
• Feedback and Revision:  Based on reviewers' feedback, you may be asked to revise and improve your research.
• Acceptance or Rejection:  After revisions, the manuscript is reevaluated, and a decision is made regarding publication.

Publishing Your Research

Publishing your research is the final step in sharing your findings with the broader scientific community. It allows others to access and build upon your work. Consider the following when choosing where to publish:

• Journal Selection:  Choose a reputable journal that aligns with your research field and target audience.
• Review Process:  Understand the journal's peer review process and requirements for submission.
• Open Access:  Consider whether you want your research to be open access, freely accessible to all.

Once published, actively promote your research through academic networks, conferences, and social media to maximize its reach and impact.

By effectively reporting and communicating your research findings, you contribute to the advancement of knowledge, inspire others, and ensure that your hard work has a meaningful impact on your field and beyond.

Applied Research Examples

To provide a deeper understanding of applied research's impact and relevance, let's delve into specific real-world examples that demonstrate how this type of research has addressed pressing challenges and improved our lives in tangible ways.

Applied Medical Research: mRNA Vaccines

Example:  mRNA (messenger RNA) vaccine technology, exemplified by the COVID-19 vaccines developed by Pfizer-BioNTech and Moderna, is a remarkable achievement in the field of applied medical research.

Applied researchers in this domain utilized mRNA technology to create vaccines that provide immunity against the SARS-CoV-2 virus. Unlike traditional vaccines, which use weakened or inactivated viruses, mRNA vaccines instruct cells to produce a harmless spike protein found on the virus's surface. The immune system then recognizes this protein and mounts a defense, preparing the body to combat the actual virus.

Impact:  The rapid development and deployment of mRNA vaccines during the COVID-19 pandemic have been groundbreaking. They've played a crucial role in controlling the spread of the virus and saving countless lives worldwide. This example underscores how applied research can revolutionize healthcare and respond swiftly to global health crises.

Environmental Science and Applied Research: Ocean Cleanup

Example:  The Ocean Cleanup Project, founded by Boyan Slat, is an ambitious endeavor rooted in applied research to combat plastic pollution in the world's oceans.

This project employs innovative technology, such as large-scale floating barriers and autonomous systems, to collect and remove plastic debris from the ocean. Applied researchers have played a pivotal role in designing, testing, and optimizing these systems to make them efficient and environmentally friendly.

Impact:  The Ocean Cleanup Project is a testament to the power of applied research in addressing pressing environmental challenges. By removing plastic waste from the oceans, it mitigates harm to marine ecosystems and raises awareness about the urgent need for sustainable waste management.

Business and Applied Research: E-commerce Personalization

Example:   E-commerce giants like Amazon and Netflix use applied research to develop sophisticated personalization algorithms that tailor product recommendations and content to individual users.

Applied researchers in data science and machine learning analyze user behavior, preferences, and historical data to create recommendation systems. These algorithms utilize predictive analytics to suggest products, movies, or shows that align with a user's interests.

Impact:  The application of research-driven personalization has transformed the e-commerce and streaming industries. It enhances user experiences, increases customer engagement, and drives sales by presenting customers with products or content they are more likely to enjoy.

Agriculture and Applied Research: Precision Agriculture

Example:  Precision agriculture employs data-driven technology and applied research to optimize farming practices.

Farmers utilize satellite imagery, sensors, and data analytics to monitor crop conditions, soil health, and weather patterns. Applied research guides the development of precision farming techniques, enabling more efficient resource allocation and reducing environmental impact.

Impact:  Precision agriculture increases crop yields, conserves resources (such as water and fertilizer), and minimizes the ecological footprint of farming. This approach contributes to sustainable and economically viable agriculture.

These real-world examples underscore the versatility and impact of applied research across diverse domains. From healthcare and environmental conservation to business, education, and agriculture, applied research continually drives innovation, addresses critical challenges, and enhances the quality of life for individuals and communities worldwide.

Conclusion for Applied Research

Applied research is a powerful force for solving real-world problems and driving progress. By applying existing knowledge and innovative thinking, we can address healthcare challenges, protect our environment, improve businesses, enhance education, and revolutionize agriculture. Through this guide, you've gained valuable insights into the what, why, and how of applied research, unlocking the potential to make a positive impact in your field. So, go forth, conduct meaningful research, and be part of the solution to the world's most pressing issues. Remember, applied research is not just a concept; it's a practical approach that empowers individuals and teams to create solutions that matter. As you embark on your own applied research endeavors, keep the spirit of inquiry alive, remain open to new ideas, and never underestimate the transformative power of knowledge put into action.

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Applied Research: Definition, Types & Examples

Every research project begins with a clear definition of the investigation’s purpose, which helps to identify the research procedure or approach used. In this sense, a researcher can conduct either basic or applied research.

This research focuses on answering specific questions to solve a specific problem. It tries to identify a solution to a cultural or organizational problem and is often a follow-up research plan for basic or pure research.

In this blog, we will explain the types of applied research and give some examples. But before that, we will go through what it is.

What is applied research?

Applied research is a non-systematic way of finding solutions to specific research problems or issues. These problems or issues can be on an individual, group, or societal level. It is called “non-systematic” because it goes straight to finding solutions.

It is often called a “scientific process” because it uses the available scientific tools and puts them to use to find answers.

Like in regular research, the researcher identifies the problem, makes a hypothesis, and then experiments to test it. It goes deeper into the findings of true or basic research.

LEARN ABOUT:   Research Process Steps

Types of applied research

This research has three types: 

• Evaluation research, 
• Research and Development, and 
• Action research. 

The short versions of each type are explained below:

• Evaluation research

Evaluation research is one type of applied research. It looks at the information on a research subject. This kind of research leads to objective research or helps people make better decisions sooner. Most of the time, evaluation research is used in business settings. 

The organization uses this research to figure out how the overhead costs can be cut down or cut down a lot.

• Research and development

Research and Development is the second type of applied research. Its main goal is to create or design new products, goods, or services that meet the needs of certain markets in society. It finds out what the needs of the market are. It focuses on finding new ways to improve products that already meet an organization’s needs.

• Action research

Action research is the third type of applied research. Action research is a way to learn about things that happen in everyday life and nature. Its goal is to find real-world solutions to business problems by pointing the business in the right direction.

LEARN ABOUT: Action Research

Examples of applied research

Applied study is used in many areas of study and research, from the sciences to the social sciences. We also talk about how it’s used in those fields and give some examples:

• Applied study in business

Applied study in business sectors is fully dependent on their products and services. It helps organizations understand market needs and trends, and then shape their products to fit customers.

Businesses benefit from This research because it allows them to detect gaps in their findings and obtain primary information on target market preferences.

• It can improve hiring.
• It improves work and policy.
• It identifies workplace skill gaps.
• Applied study in education

The applied study is used in the education field to test different ways of teaching and to find better ways of teaching and learning. Before implementing new education policies, they are tested to see how well they work, how they affect teaching, and how the classroom works.

Applied education research uses quantitative and qualitative methods to collect data from first-hand sources. This information is then looked at and interpreted differently to generate valuable results or conclusions.

LEARN ABOUT: Qualitative Interview

Most applied research in this field is done to develop and test different ways of doing things by trying them out in different situations. It is based on accurate observations and descriptions of the real world.

• Applied study to understand the reach of online learning initiatives.
• Applied study to promote teacher-student classroom engagement.
• Applied study on the new math program.
• Applied study in science

As already said, applied study is often called a scientific process because it uses the available scientific tools to find answers. It can be used in physics, microbiology, thermodynamics, and other fields.

• The applied study is put into practice to cure a disease.
• The applied study is put into practice to improve agricultural practices.
• The applied study is applied to testing new laboratory equipment.
• Applied study in psychology

Researchers use this research in psychology to figure out how people act at work, how HR works, and how the organization is growing and changing so they can come up with solutions.

It is used a lot in areas where researchers try to figure out how people think and then come up with solutions that fit their behavior best.

• Applied study to figure out new ways to deal with depression.
• Applied study to improve students’ grades by emphasizing practical Education.
• Applied study to create a plan to keep employees coming to work regularly.
• Applied study in health

This research is used to examine new drugs in the medical industry. It combines scientific knowledge and procedures with health experiences to produce evidence-based results.

• Applied study in heart surgery.
• Applied study to determine a drug’s efficacy.
• Applied study on a medicine’s adverse effects.

LEARN ABOUT: Theoretical Research

Applied research is an important way to research because it helps organizations find real-world solutions to specific problems while also increasing their output and productivity. In contrast to basic research, which focuses on making theories that explain things, applied research focuses on describing evidence to find solutions.

In the applied study, the researcher uses qualitative and quantitative methods to collect data, such as questionnaires, interviews, and observation methods. Conducting interviews is one of the examples of qualitative data in education . It helps the researcher collect real-world evidence, which is then tested depending on the type of applied research and the main focus.

At QuestionPro, we give researchers access to a library of long-term research insights and tools for collecting data, like our survey software. Go to InsightHub if you want to see a demo or learn more about it.

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How Applied Research Is Used in Psychology

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Sean is a fact-checker and researcher with experience in sociology, field research, and data analytics.

Verywell / JR Bee

Basic vs. Applied Research

How it works, potential challenges.

• Real-World Applications

Applied research refers to scientific study and research that seeks to solve practical problems. This type of research plays an important role in solving everyday problems that can have an impact on life, work, health, and overall well-being. For example, it can be used to find solutions to everyday problems, cure illness, and develop innovative technologies.

There are many different types of psychologists who perform applied research. Human factors or industrial/organizational psychologists often do this type of research.

A few examples of applied research in psychology include:

• Analyzing what type of prompts will inspire people to volunteer their time to charities
• Investigating if background music in a work environment can contribute to greater productivity
• Investigating which treatment approach is the most effective for reducing anxiety
• Researching which strategies work best to motivate workers
• Studying different keyboard designs to determine which is the most efficient and ergonomic

As you may notice, all of these examples explore topics that will address real-world issues. This immediate and practical application of the findings is what distinguishes applied research from basic research , which instead focuses on theoretical concerns.  

Basic research tends to focus on "big picture" topics, such as increasing the scientific knowledge base around a particular topic. Applied research tends to work toward solving specific problems that affect people in the here and now.

For example a social psychologist may perform basic research on how different factors may contribute to violence in general. But if a social psychologist were conducting applied research, they may be tackling the question of what specific programs can be implemented to reduce violence in school settings.

However, basic research and applied research are actually closely intertwined. The information learned from basic research often builds the basis on which applied research is formed.

Basic research often informs applied research, and applied research often helps basic researchers refine their theories.

Applied research usually starts by identifying a problem that exists in the real world. Then psychologists begin to conduct research in order to identify a solution.

The type of research used depends on a variety of factors. This includes unique characteristics of the situation and the kind of problem psychologists are looking to solve.

Researchers might opt to use naturalistic observation to see the problem as it occurs in a real-world setting. They may then conduct experiments to determine why the problem occurs and to explore different solutions that may solve it.

As with any type of research, challenges can arise when conducting applied research in psychology. Some potential problems that researchers may face include:

Ethical Challenges

When conducting applied research in a naturalistic setting, researchers have to avoid ethical issues, which can make research more difficult. For example, they may come across concerns about privacy and informed consent.

In some cases, such as in workplace studies conducted by industrial-organizational psychologists, participants may feel pressured or even coerced into participating as a condition of their employment. Such factors sometimes impact the result of research studies.

Problems With Validity

Since applied research often takes place in the field, it can be difficult for researchers to maintain complete control over all of the variables . Extraneous variables can also exert a subtle influence that experimenters may not even consider could have an effect on the results.

In many cases, researchers are forced to strike a balance between a study's ecological validity (which is usually quite high in applied research) and the study's internal validity .  

Since applied research focuses on taking the results of scientific research and applying it to real-world situations, those who work in this line of research tend to be more concerned with the external validity of their work.

External validity refers to the extent that scientific findings can be generalized to other populations.

Researchers don't just want to know if the results of their experiments apply to the participants in their studies, rather they want these results to also apply to larger populations outside of the lab.

External validity is often of particular importance in applied research. Researchers want to know that their findings can be applied to real people in real settings.

How It's Used in the Real-World

Here are some examples of how applied research is used to solve real-world problems:

• A hospital may conduct applied research to figure out how to best prepare patients for certain types of surgical procedures.
• A business may hire an applied psychologist to assess how to design a workplace console to maximize efficiency and productivity while minimizing worker fatigue and error.
• An organization may hire an applied researcher to determine how to select employees that are best suited for certain positions within the company.

Applied research is an important tool in the process of understanding the human mind and behavior. Thanks to much of this research, psychologists are able to investigate problems that affect people's daily lives. This kind of research specifically targets real-world issues, however it also contributes to knowledge about how people think and behave.

National Science Foundation. Definitions of research and development: An annotated compilation of official sources .

CDC. Evaluation briefs .

Helmchen H. Ethical issues in naturalistic versus controlled trials .  Dialogues Clin Neurosci . 2011;13(2):173‐182.

Truijens FL, Cornelis S, Desmet M, De Smet MM, Meganck R. Validity beyond measurement: Why psychometric validity is insufficient for valid psychotherapy research .  Front Psychol . 2019;10:532. doi:10.3389/fpsyg.2019.00532

 McBride D.  The Process Of Research In Psychology . SAGE Publications; 2018.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

25 Applied Research Examples

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Learn about our Editorial Process

Applied research is research intended to solve specific and practical problems faced by the researcher and their shareholders.

Grimsgaard (2023) defines it below:

“Applied research tends to drill down more toward solving specific problems that affect people in the here and now.”

It is contrasted to basic research , which is research for its own sake. Bentley, Gulbrandsen and Kyvik (2015) define basic research as “research undertaken with a primary purpose of the advancement of knowledge for its own sake.”

The key benefit of applied research is that it helps solve problems in the real world – it is the embodiment of the concept of ‘invention is the mother of invention. But if we only did applied research, we wouldn’t achieve any of the blue skies breakthroughs that are achieved through basis research.

In fact, applied research often follows up from basic research, finding ways to apply that basic research to real-life needs in society.

Applied Research Examples

• Medicine: Development of a new vaccine to combat a specific viral strain.
• Computer Science: Creating an algorithm to enhance image recognition in smartphones.
• Agriculture: Introducing a genetically modified crop variety to improve yield and pest resistance.
• Psychology: Implementing cognitive-behavioral therapy techniques to treat anxiety disorders.
• Environmental Science: Designing a method to purify water using solar energy in remote areas.
• Engineering: Developing a more efficient and lightweight battery for electric cars.
• Education: Evaluating the effectiveness of online teaching methods on student performance.
• Economics: Assessing the impact of a new taxation policy on consumer spending.
• Sociology: Creating community programs based on studies of urban youth engagement.
• Architecture: Designing earthquake-resistant buildings based on geological research.
• Nutrition: Formulating a diet plan to mitigate the effects of type 2 diabetes.
• Linguistics: Developing language learning apps based on cognitive linguistics research.
• Sports Science: Designing a training regimen to enhance the performance of long-distance runners.
• Marketing: Analyzing consumer behavior to optimize product placement in retail stores.
• Geology: Creating risk assessment tools for communities near active volcanoes.
• Transportation: Designing an urban transportation system based on traffic flow research.
• Marine Biology: Establishing sustainable fishing guidelines based on studies of fish populations.
• Chemistry: Developing a new drug formulation for faster pain relief.
• Physics: Creating more efficient solar panels based on the study of photovoltaic materials.
• Communication Studies: Implementing crisis communication strategies for corporations based on media research.
• Aerospace Engineering: Designing a new airplane wing for reduced fuel consumption.
• Biotechnology: Producing biofuels from algae after studying their growth and energy properties.
• Musicology: Enhancing acoustics in concert halls based on sound wave research.
• Pharmacology: Testing a new drug to treat a rare form of cancer.
• Urban Planning: Designing green spaces in cities based on studies of residents’ mental well-being.

Case Studies

1. the invention of the internet.

One of the most celebrated examples of applied research leading to a groundbreaking invention is the development of the World Wide Web by Sir Tim Berners-Lee.

In the late 1980s and early 1990s, Tim Berners-Lee, a British engineer and computer scientist, was working at CERN, the European Organization for Nuclear Research. His task was to find a way to allow scientists to share data and research results efficiently across the world. The challenge was significant because, at that time, there were no universally accepted and easy-to-use methods for data sharing and retrieval across different computer networks and platforms.

In solving this problem, Berners-Lee developed the three fundamental technologies that remain the foundation of today’s Web (and which you may recognize!):

• HTML : HyperText Markup Language
• URI : Uniform Resource Identifier
• HTTP : Hypertext Transfer Protocol

These technologies enabled the creation and retrieval of linked documents and multimedia across a network of computers. Berners-Lee also created the first web browser and web server to demonstrate and utilize these technologies.

The invention of the World Wide Web has had a profound and transformative impact on society, affecting almost every aspect of our daily lives, including communication, education, business, and entertainment. Berners-Lee’s applied research, initially aimed at solving a specific problem related to scientific data sharing, ended up unleashing a revolutionary tool that reshaped the world.

2. The Discovery of Penicillin

The discovery and development of penicillin, an antibiotic, by Alexander Fleming and its subsequent mass production shows how applied research can lead to revolutionary inventions.

In 1928, Alexander Fleming, a Scottish bacteriologist, observed that a mold called Penicillium notatum was able to kill bacteria in a petri dish. This discovery was quite accidental and came while Fleming was researching staphylococci, a type of bacteria. At this point, it was just basic research .

But in 1939, Howard Florey and Ernst Boris Chain took Fleming’s discovery from a useful laboratory finding to a life-saving drug through extensive research and development. They conducted systematic, applied research to figure out how to mass-produce and purify penicillin.

By 1941, the team had successfully treated its first patient with penicillin, marking a major milestone in medicinal history.

But it was in the years of World War II that penicillin really became a life safer – literally. During World War II, the production of penicillin was scaled up massively to treat wounded soldiers, saving countless lives that might have been lost to bacterial infections.

Fleming’s initial discovery and the subsequent applied research by Florey, Chain, and their team transformed penicillin into a practical, widely available antibiotic.

The development and mass production of penicillin marked the beginning of the antibiotic era, fundamentally altering medicine by providing an effective treatment for bacterial infections.

Applied vs Basic Research

Unlike applied research, basic research seeks to expand knowledge and understanding of fundamental principles and theories without immediate application in mind (Abeysekera, 2019; Bentley, Gulbrandsen & Kyvik, 2015).

Basic research is exploratory and often driven by curiosity or the academic interests of the researcher. The results may not have immediate practical implications but can form the foundation for future applied research (Grimsgaard, 2023).

Applied research , on the other hand, is aimed at addressing specific problems or questions, with the intent of applying the findings to practical solutions or actions (Abeysekera, 2019; Baimyrzaeva, 2018).

It is more structured, systematic, and focused on practical problem-solving or enhancing existing methods. The results are typically intended for immediate application, with direct, observable implications.

Benefits and Limitations of Applied Research

Applied research is specifically designed to address immediate problems, which is one of its greatest advantages.

It helps businesses, industries and policy makers improve operations, products, services or policies, thereby providing practical and immediate solutions (Baimyrzaeva, 2018).

Moreover, its impact can be quantified, making it easier to secure funding. However, the main disadvantage is that it is narrowly focused and its findings may not be universally applicable.

However, the desire for quick, practical results can constrain the methodology, perhaps limiting creativity or ignoring broader implications (Baimyrzaeva, 2018; Marotti de Mello & Wood 2019).

The pressure for immediate usability can also drive researchers towards safe, predictable projects rather than innovative or risky ones.

Abeysekera, A. (2019). Basic research and applied research.  Journal of the National Science Foundation of Sri Lanka ,  47 (3).

Baimyrzaeva, M. (2018). Beginners’ guide for applied research process: What is it, and why and how to do it.  University of Central Asia ,  4 (8).

Bentley, P. J., Gulbrandsen, M., & Kyvik, S. (2015). The relationship between basic and applied research in universities.  Higher Education ,  70 , 689-709. ( Source )

Dunn, D. S. (2012). Research Methods for Social Psychology (2nd ed.). Wiley Global Education.

Grimsgaard, W. (2023). Design and strategy: a step by step guide . New York: Taylor & Francis.

Marotti de Mello, A., & Wood Jr, T. (2019). What is applied research anyway?.  Revista de Gestão ,  26 (4), 338-339. ( Source )

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 10 Reasons you’re Perpetually Single
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 20 Montessori Toddler Bedrooms (Design Inspiration)
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Applied Research

Applied research “aims at finding a solution for an immediate problem facing a society, or an industrial/business organisation, whereas fundamental research is mainly concerned with generalisations and with the formulation of a theory” [1] . Applied research is considered to be non-systematic inquiry and it is usually launched by a company, agency or an individual in order to address a specific problem. [2]

   Applied research can be divided into the following three categories:

1. Evaluation research . This type of research focuses on analysing existing information about the phenomenon in order to generate objective research outcomes. A study into the ways of reducing supply-chain costs can be mentioned as an example for an evaluation research.

2. Research and Development . It is a type of applied research that focuses on the development of new products and services to satisfy needs and wants of target customer segment. This type of applied research is the least relevant to a business dissertation.

3. Action research . This type of study aims to tackle specific business problems. For example, a research into the ways of restoring Starbucks brand image in UK after the tax scandal can be classified as an action research.

Differences between Applied Research and Fundamental (Basic) Research

The difference between applied and  fundamental or basic research  is straightforward – findings of applied research can be applied to resolve problems, whereas fundamental studies are used simply to explore certain issues and elements. Applied research can be a follow-up to the findings of a fundamental research.

Moreover, differences between applied and basic research can be summarized into three points:

1. Differences in purpose . Purpose of applied studies is closely associated with the solution of specific problems, while the purpose of fundamental studies relate to creation of new knowledge or expansion of the current knowledge without any concerns to applicability.

2. Differences in context . In applied studies, research objectives are set by clients or sponsors as a solution to specific problems they are facing. Fundamental studies, on the other hand, are usually self-initiated in order to expand the levels of knowledge in certain areas.

3. Differences in methods .  Research validity is an important point to be addressed in all types of studies. Nevertheless, applied studies are usually more concerned with external validity, whereas internal validity can be specified as the main point of concern for fundamental researchers.

Examples of Applied Research

The following are examples for applied research. You can notice that each of these studies aim to resolve a specific and an immediate problem.

• A study into marketing strategies to appeal to the aspirations of millenials in China
• An investigation into the ways of improving employee motivation in Marriot Hotel, Hyde Park
• Development of strategies to introduce change in Starbucks global supply-chain management with the view on cost reduction
• A study into the ways of fostering creative deviance amongst employees without compromising respect for authority.

Advantages and Disadvantages of Applied Research

The advantages and disadvantages of applied and fundamental research mirror and contrast each other. On the positive side, applied research can be helpful in solving specific problems in business and other settings.

On the negative side, findings of applied research cannot be usually generalized. In other words, applicability of the new knowledge generated as a result of this type of research is limited to the research problem. Moreover, applied studies usually have tight deadlines which are not flexible.

You need to specify the type of your research in the earlier part of the research methodology chapter in about one short paragraph. Also, in this paragraph you will have to justify your choice of research type.

My e-book,  The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance   contains discussions of research types and application of research methods in practice. The e-book also explains all stages of the  research process  starting from the  selection of the research area  to writing personal reflection. Important elements of dissertations such as  research philosophy ,  research approach ,  research design ,  methods of data collection  and  data analysis , sampling and others are explained in this e-book in simple words.

John Dudovskiy

[1] Kothari, C.R. (2008) “Research Methodology: Methods and Techniques” New Age International

[2] Bajpai, N. (2011) “Business Research Methods” Pearson Education India

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Basic vs. applied research: what’s the difference?

Last updated

27 February 2023

Reviewed by

Cathy Heath

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Research can be used to learn new facts, create new products, and solve various problems. Yet, there are different ways to undertake research to meet a desired goal. 

The method you choose to conduct research will most likely be based on what question you want to answer, plus other factors that will help you accurately get the answer you need. 

Research falls into two main categories: basic research and applied research. Both types of research have distinct purposes and varied benefits. 

This guide will help you understand the differences and similarities between basic and applied research and how they're used. It also answers common questions about the two types of research, including:

Why is it called basic research?

What is more important, basic research or applied research?

What are examples of pure (basic) research and applied research?

Analyze basic and applied research

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• What is basic research?

Basic research (sometimes called fundamental or pure) advances scientific knowledge to completely understand a subject, topic, or phenomenon. It's conducted to satisfy curiosity or develop a full body of knowledge on a specific subject.

Basic research is used to bring about a fundamental understanding of the world, different behaviors, and is the foundation of knowledge in the scientific disciplines. It is usually conducted based on developing and testing theories.

While there is no apparent commercial value to the discoveries that result from basic research, it is the foundation of research used for other projects like developing solutions to solve problems. 

Examples of basic research

Basic research has always been used to give humans a better understanding of all branches of science and knowledge. However, it's not specifically based on identifying new things about the universe.

Basic research has a wide range of uses, as shown in the following examples:

Investigation into how the universe began

A study searching for the causes of cancer

Understanding the components that make up human DNA

An examination into whether a vegetarian diet is healthier than one with meat

A study to learn more about which areas in the world get the most precipitation

Benefits of conducting basic research

Called basic research because it is performed without an immediate or obvious benefit, this type of research often leads to vital solutions in the future. While basic research isn't technically solution-driven, it develops the underlying knowledge used for additional learning and research. 

There are many benefits derived from basic research, including:

Gaining an understanding of living systems and the environment

Gathering information that can help society prepare for the future

Expanding knowledge that can lead to medical advances

Providing a foundation for applied research

• What is applied research?

Applied research studies particular circumstances to apply the information to real-life situations. It helps improve the human condition by finding practical solutions for existing problems.

Applied research builds off facts derived from basic research and other data to address challenges in all facets of life. Instead of exploring theories of the unknown, applied research requires researchers to use existing knowledge, facts, and discoveries to generate new knowledge. 

Solutions derived from applied research are used in situations ranging from medical treatments or product development to new laws or regulations.

Examples of applied research

Applied research is designed to solve practical problems that exist under current conditions. However, it's not only used for consumer-based products and decisions.

Applied research can be used in a variety of ways, as illustrated by the following examples:

The investigation of ways to improve agricultural crop production

A study to improve methods to market products for Gen Z consumers

Examination of how technology can t make car tires last longer

Exploration of how to cook healthy meals with a limited budget

A study on how to treat patients with insomnia

Benefits of using applied research

Although applied research expands upon a foundation of existing knowledge, it also brings about new ideas. Applied research provides many benefits in various circumstances, including:

Designing new products and services

Creating new objectives

Providing unbiased data through the testing of verifiable evidence

• Basic research vs. applied research: the differences

Both basic and applied research are tactics for discovering specific information. However, they differ significantly in the way research is conducted and the objectives they achieve. 

Some of the most notable differences between basic and applied research include the following:

Research outcomes: curiosity-driven vs. solution-driven

Basic research is generally conducted to learn more about a specific subject. It is usually self-initiated to gain knowledge to satisfy curiosity or confirm a theory. 

Conversely, applied knowledge is directed toward finding a solution to a specific problem. It is often conducted to assist a client in improving products, services, or issues.

Research scope: universal scope vs. specific scope

Basic research uses a broad scope to apply various concepts to gain more knowledge. Research methods may include studying different subjects to add more information that connects evidence points in a greater body of data.

Meanwhile, applied research depends on a specific or narrow scope to gather specific evidence to address a certain problem.

Research approaches: expanding existing knowledge vs. finding new knowledge

Researchers conduct basic research to fill in gaps between existing information points. Basic knowledge is an expansion of existing knowledge to gain a deeper understanding. It is often based on how, what, or why something is the way it is. Although applied research may be based on information derived from basic research, it's not designed to expand the knowledge. Instead, the research is conducted to find new knowledge, usually in the form of a solution.

Research commercialization: Informational vs. commercial gain

The main basis of product development is to solve a problem for consumers.

Basic research might lead to solutions and commercial products in the future to help with this. Since applied research is used to develop solutions, it's often used for commercial gain.

Theory formulation: theoretical vs. practical nature

Basic research is usually based on a theory about a specific subject. Researchers may develop a theory that grows and changes as more information is discovered during the research process. Conversely, applied research is practical in nature since the goal is to solve a specific problem.

• Are there similarities between applied and basic research?

While some obvious differences exist, applied and basic research methods have similarities. For example, researchers may use the same methods to collect data (like interviews, surveys , and focus groups ) for both types of research. 

Both types of research require researchers to use inductive and deductive reasoning to develop and prove hypotheses . The two types of research frequently intersect when basic research serves as the foundation for applied research.

While applied research is solution-based, basic research is equally important because it yields information used to develop solutions to many types of problems. 

• Methods used in basic research and applied research

While basic and applied research have different approaches and goals, they require researchers or scientists to gather data. Basic and applied research makes use of many of the same methods to gather and study information, including the following:

Observations: Studying research subjects for an extended time allows researchers to gather information about how subjects behave under different conditions.

Interviews: Surveys and one-to-one discussions help researchers gain information from other subjects and validate data.

Experiments: Researchers conduct experiments to prove or disprove certain hypotheses based on information that has been gathered.

Questionnaires: A series of questions related to the research context helps researchers gather quantitative information applicable to both basic and applied research.

• How do you determine when to use basic research vs. applied research?

Basic and applied research are both helpful in obtaining knowledge. However, they aren't usually used in the same settings or under the same circumstances. 

When you're trying to determine which type of research to use for a particular project, it's essential to consider your product goals. Basic research seeks answers to universal, theoretical questions. While it works to uncover specific knowledge, it's generally not used to develop a solution. Conversely, applied research discovers answers to specific questions. It should be used to find out new knowledge to solve a problem.

• Bottom line

Both basic and applied research are methods used to gather information and analyze facts that help build knowledge around a subject. However, basic research is used to gain understanding and satisfy curiosity, while applied research is used to solve specific problems. Both types of research depend on gathering information to prove a hypothesis or create a product, service, or valuable process. 

By learning more about the similarities and differences between basic and applied research, you'll be prepared to gather and use data efficiently to meet your needs.

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