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Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.

Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.

Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).

Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.

In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.

Why do sales cover letters matter?

Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).

A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.

Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.

Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.

For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.

A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.

It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.

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What do sales managers look for in an ideal sales candidate?

There are many types of sales methodologies and each one requires varying degrees of skill.

However, sales superstars share basic strengths and qualities that help them go above and beyond.

These include:

• Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
• Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
• Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
• High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
• Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
• Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
• Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
• Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .

Highlighting superstar traits in a sales cover letter

Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.

Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.

For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.

The end product may look like this:

• Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals

Here’s a sales cover letter example from an account executive applicant :

• Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
• Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
• Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
• Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
• Provided expert assistance in auditing and organizing information regarding tax returns.
• Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.

He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.

If we take a closer look at the first bullet point, which contains his achievements:

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.

Sales superstar strengths:

• Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
• Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them

Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.

Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.

Sales cover letter examples: How to stand out

When it comes to cover letter examples, sales representatives should consider both quality and format.

There are three essential tactics to follow when creating a cover letter for a sales position:

• Top. Explain why you’re the best candidate for the job (as discussed in the first section)
• Middle. Format your achievements with bullet points to make them pop
• Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)

Let’s run through each section in detail with some sales cover letter samples to boot.

Top of the cover letter

Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.

If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.

The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.

Here’s a cover letter template for the start of your letter:

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions.

In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.

By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.

Middle of the cover letter

Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.

Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.

Here’s a template for the middle of your sales representative cover letter:

Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs

Grew customer base by 15% through driven and motivated networking, outreach and follow-ups

Awarded Top Sales Representative for 5 out of the 8 quarters I was employed

Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year

Consistently drove aggressive YOY sales by 20% over the last 2 years

Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment

Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.

Bottom of the sales cover letter

Finish with a short paragraph that indicates how you will offer an advantage if hired.

Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.

The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.

Allude to the themes in the job description in your final paragraph. This shows that you:

• Read the job description in full
• Conducted follow up research
• Are capable of selling yourself based on the criteria you’ve been given

Here’s a template for the end of your cover letter:

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.

Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.

Kind regards,

[Your Name]

Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.

For example, if the tone is highly professional use any of the following signatures in your cover letter:

• Best regards
• Kind regards
• Respectfully
• Yours sincerely (if you know the name of the recipient and you open with their name)
• Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
• If the company’s tone is more laid back, you can use:
• Thank you for your consideration

Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.

Do NOT use any of the following signatures in your cover letter:

• Affectionately
• Warm regards
• Take it easy
• Have a great day

The complete cover letter for sales associate

Combining all the sections above, this is what a complete cover letter for sales associate positions could look like.

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions. Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth. Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]

Final Thoughts

Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.

Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.

Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.

While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

• Write short, concise sentences and remove unnecessary adjectives
• Make your paragraphs shorter, or use bullet points to make key ideas stand out
• Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

• Work experience
• Sales experience and sales skills
• Communication skills
• Time management abilities
• Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

• Sales Associate Cover Letter 1
• Sales Associate Cover Letter 2
• Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

• Inside Sales Rep Cover Letter 1
• Inside Sales Rep Cover Letter 2
• Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

• Outside Sales Rep Cover Letter 1
• Outside Sales Rep Cover Letter 2
• Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

• Sales Manager Cover Letter 1
• Sales Manager Cover Letter 2
• Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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5 Professional Sales Person Cover Letter Examples for 2024

Your sales person cover letter must immediately highlight your ability to drive revenue. Demonstrate your track record with concise examples of past successes. On your cover letter, convey an understanding of the target company's challenges. Show how your unique skills will translate into solutions and growth for their business.

All cover letter examples in this guide

Sales Professional

Sales Specialist

Cover Letter Guide

Sales Person Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Person Cover Letter

Key Takeaways

Embarking on your job hunt, you've quickly learned that a standout salesperson cover letter can seal the deal. To catch a hiring manager's eye, ditch the resume echo and instead weave a compelling narrative about your proudest professional triumph. Keep it crisp and cliché-free—formal but not stuffy. Remember, brevity is key; your pitch-perfect introduction should fit neatly on a single page. Let's tackle this writing challenge and create a cover letter that sells your story.

• Create a sales person cover letter to persuade the recruiters you're the best candidate for the role;
• Use industry-leading sales person cover letter templates and examples to save time;
• Dedicate your sales person cover letter space to your best achievement;
• Make sure your sales person cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your sales person cover letter will be ready for you to (tweak and) submit for your dream job.

If the sales person isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales Person resume guide and example
• IT Sales Executive cover letter example
• Customer Sales Representative cover letter example
• Insurance Broker cover letter example
• Store Manager Retail cover letter example
• Call Center Manager cover letter example
• Grocery Store Manager cover letter example
• Technical Sales Manager cover letter example
• District Sales Manager cover letter example
• Merchandising Manager cover letter example
• Customer Service Coordinator cover letter example

Sales Person cover letter example

Alex Johnson

San Francisco, CA

+1-(234)-555-1234

[email protected]

• Highlighting relevant experience: The cover letter emphasizes the candidate's previous success in leading a promotional campaign that resulted in a 20% increase in foot traffic, which is directly related to the Sales Specialist role.
• Quantifying achievements: By providing concrete numbers to underline their accomplishments, the candidate conveys their capability to deliver measurable results, which is persuasive to hiring managers.
• Aligning with company values: The applicant shows an understanding of the company's commitment to innovation and customer service, suggesting that they have researched the company and are a good cultural fit.
• Expressing eagerness to contribute: The candidate communicates a strong desire to bring their skills to the team, showing enthusiasm and a proactive attitude towards making a beneficial impact on the company.

Standard formatting for your sales person cover letter

Structure your sales person cover letter, following industry-leading advice, to include:

• Header - with your name, the role you're applying for, the date, and contact details;
• Greeting - make sure it's personalized to the organization;
• Introduction paragraph - no more than two sentences;
• Body paragraph - answering why you're the best candidate for the role;
• Closing paragraph - ending with a promise or a call to action;
• Signature - now that's optional.

Set up your sales person cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your sales person cover as the one in your resume (remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your sales person cover letter in the best format out there: that is, PDF (this format keeps your information intact).

The top sections on a sales person cover letter

• Header with Contact Information: Includes your name, phone number, email, and LinkedIn profile, providing the recruiter with immediate access to your contact details and professional background, which is crucial for quick follow-up in sales roles.
• Introduction: Opens with a strong statement about your sales experience and enthusiasm for the role, setting the tone for why you are the best candidate and capturing the recruiter's attention right from the start.
• Sales Achievements: Highlights your past sales successes with quantifiable results, demonstrating your potential value to the company and showcasing your ability to meet and exceed sales targets.
• Understanding of the Company and Its Products: Shows that you've done your homework about the company and its offerings, reflecting your capability to sell their products effectively and align with their goals.
• Call to Action and Closing: Ends with a proactive call to action, suggesting an in-person or virtual meeting, and expresses your eagerness to discuss how you can contribute to their sales team, leaving the recruiter with a memorable closing that invites further interaction.

Key qualities recruiters search for in a candidate’s cover letter

Proven track record of meeting or exceeding sales targets: Demonstrates ability to deliver results and contribute to revenue growth.

Strong relationship-building skills: Essential for nurturing client relationships, increasing customer retention, and expanding sales networks.

Excellent communication and presentation skills: Vital for effectively conveying product benefits and persuading potential customers to make a purchase.

Ability to negotiate and close deals: Indicates the salesperson can secure profitable agreements and drive sales to completion.

Adaptability and learning agility: Shows that the salesperson can thrive in a fast-paced environment and quickly adapt to new products, services, and changing markets.

Industry-specific knowledge or experience: Highlights that the salesperson possesses a solid understanding of the sector they'll be operating in, which can enhance credibility and effectiveness in selling to targeted customers.

What greeting should you use in your sales person cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your sales person cover letter salutation , you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruiter,
• Dear [Team Name] Hiring Committee,
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear [Full Name],
• Dear [Job Title] Search Team,

The sales person cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your sales person cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your sales person cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your sales person cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

How to select your best achievement for the middle, or the sales person cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your sales person resume.

What else can you include in your sales person cover letter body ?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your sales person cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

A sincere and original way to end your sales person cover letter

When writing their sales person cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner .

Write about:

• how you see yourself growing in the role/organization;
• the benefits you would bring about (you'd impress even more with tangible metrics);
• the next steps in the process (provide your availability for interviews).

Keep this in mind when writing your zero experience sales person cover letter

Even though you may not have any professional experience , your sales person cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Your sales person cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your sales person cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your sales person cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your sales person cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Sales Person cover letter examples

Explore additional sales person cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

From One Path to Another: Creating a Compelling LinkedIn Headline for Career Changers

Should you include irrelevant experience on your resume, the ultimate guide to creating a startup resume, what are you passionate about: best interview answers, how long to hear back after an interview: 3 tips to win the waiting game, how to answer "why should we hire you".

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7 Sales Cover Letter Examples & Writing Guide for 2024

• Sales Manager Cover Letter
• Sales Cover Letters by Experience
• Sales Cover Letters by Role
• Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company. 

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your  sales resume  when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your  top job skills  at every sales interview.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your sales manager cover letter!

(123) 456-7890 9360 Imaginary Blvd. New York, NY 10001

February 1, 2023

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Dear Mr. Durfey,

As an avid participant in both on-road and off-road hobby biking, I spend my weekends caught up in the thrill of challenging my physical and mental limits when I’m not busy attending to client needs during my day job in sales. While ensuring customer satisfaction drives my career, I have a special place in my heart for sports equipment as experience has shown me that the equipment used really makes the sport. That’s why I’m excited to join Trek Bikes as your next sales manager.

My sporting goods sales management role with Decathlon provided valuable experience bridging the gap between customers and their favored sport, allowing me to equip them with gear to perform their best. My sales team and I successfully developed promotional strategies such as a patronage reward system and a social media discount code campaign that yielded a positive return of 7% in my last year with them. We also maintained customer satisfaction at a consistent rate of 73%, with a CSAT response rate of 49%.

One of my leading roles at Decathlon involved training and evaluating sales employees. While we received plenty of education and support material, I knew that effective management also involved working directly with each employee to empower their sales process better. Using this one-to-one coaching approach, my sales team surpassed expected sales metrics such as customer engagement and sales volume by 5% year over year.

With my sports and sales history and experience in employee management, I believe I can help Trek Bikes in its mission to change the world. I look forward to discussing how my skills and qualifications can help contribute to your organization’s vision of a better future.

Best regards,

Natalie Walton

Enclosures: Resume Application

Why this cover letter works

• Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
• Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Sales Assistant Cover Letter Example

Copy this text for your sales assistant cover letter!

123 Fictional Avenue Portland, OR 97201 (123) 456-7890

November 20, 2023

Joseph Young Columbia Sportswear 123 Fictional Lane Portland, OR 97201

Dear Mr. Young:

The intersection of outdoor active lifestyles and strategic salesmanship provides an exciting, vibrant landscape. In the heart of this, Columbia Sportswear stands as an unyielding bastion, dressing millions of outdoor enthusiasts worldwide. Fueled by my passion for sales and operational efficiency, I’m eager to contribute my expertise as a sales assistant at Columbia Sportswear.

Most recently, I served as a sales specialist at REI, where I honed my skills in tracking and optimizing sales data using Microsoft Excel. I developed models to forecast sales with an accuracy of about 94%. Subsequently, I implemented targeted marketing and sales strategies that increased revenue by 13% while reducing holding costs.

Prior to REI, I worked as a sales support specialist at Patagonia, also based in Portland. There, I developed proficiency in email marketing platforms such as Mailchimp and Constant Contact, directing campaigns that significantly enhanced customer engagement and fostered an 18% rise in conversions. My ability to connect with customers and understand their preferences contributed considerably to this success.

I began my professional journey as a data entry clerk at The North Face. Here, I dove into database querying, thus refining data extraction for marketing and sales purposes. Through carefully designed SQL queries, we witnessed a time-efficiency increase of about 28%, easing the workload for key decision-makers.

Pairing my enthusiasm for outdoor activities with a career in Columbia Sportswear is an exciting prospect. I’m confident that my combination of data-driven decision-making, effective communication, and customer-centric approach will significantly benefit the sales team. Thank you for considering my application. I’m thrilled about working with the Columbia Sportswear team and I’m available at your earliest convenience for an interview.

• For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Pharmaceutical Sales Cover Letter Example

Copy this text for your pharmaceutical sales cover letter!

123 Fictional Avenue Las Vegas, NV 89101 (123) 456-7890

Sofia Allen Abbott Laboratories 123 Fictional Lane Las Vegas, NV 89101

Dear Ms. Allen:

In an era where innovative healthcare solutions intertwine with the fast-paced world of sales, it is thrilling to be part of an industry that continually rises to deliver life-changing products. Serving customers while benefiting humanity is my calling and driving force. Nothing could answer my drive more than operating as a medical sales specialist at Abbott Laboratories, a global leader in health technology. With mounting enthusiasm, I look forward to applying my relevant proficiencies within the intricacies of this role.

As a senior medical sales representative for Medtronic, I focused on delivering engaging product demonstrations, leading to a 29% increase in annual product adoption rates. My in-depth knowledge of medical equipment and the ability to communicate complex information helped secure a 33% growth in the local client base within 18 months.

With an extensive background in inventory management, I leveraged advanced tools such as Clear Spider and Fishbowl Inventory as a sales specialist at Rotech. My efficient management of stock levels, procurement, and demand forecasting fostered a 14% reduction in carrying costs and an improvement in overall customer satisfaction.

I have also honed my skills in sales territory mapping and have increased sales by 17% at Capsule. Utilizing BatchGeo and eSpatial, I effectively segmented, prioritized, and engaged with prospective clients and territories, resulting in increased revenue and expanded market presence.

I’m genuinely excited about the prospect of representing Abbott Laboratories as a medical sales specialist, with a drive to exemplify the company’s commitment to innovation and excellence while improving patients’ lives. I look forward to discussing how my skills align with your goals and can help develop a meaningful relationship with your esteemed clientele. Thank you.

Priya Mehta

• Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Digital Sales Representative Cover Letter Example

Copy this text for your digital sales representative cover letter!

(123) 456-7890 7890 Fictional St. New York, NY 10001

Darlene Mendoza, Corporate Sr. Human Resources Manager ProSites Headquarters 38977 Sky Canyon Drive, 2nd Floor Murrieta, CA 92563

Dear Ms. Mendoza,

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible.

I was also fortunate to receive support from a stellar sales team while at Adobe, where my colleagues and I achieved a 71% sales win rate in my last year. We did so through iterative analysis of our sales performance, where we evaluated each part of the sales process in search of opportunities where we could implement steps that would result in compounding positive growth.

My passion for equipping clients with what they need to excel propels me to seek opportunities to serve them better; I am confident this enthusiasm will help me perform at my best as ProSites’ next digital sales representative. I look forward to discussing this further with you. Thank you for your kind consideration.

Charmaine Lee

Enclosures: Resume Application Google Digital Marketing Certification

• You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
• Company websites and  sales representative job descriptions  are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Copy this text for your sales consultant cover letter!

(123) 456-7890 8520 Unreal Avenue New York, NY 10001

Gareth Lloyd, Human Resources Executive Director Morgan Stanley & Co. LLC 1585 Broadway Avenue New York, NY 10036

Dear Mr. Lloyd:

Morgan Stanley’s reputation as one of the top investment management firms in the world precedes it, and I am excited to join its prestigious ranks as an internal sales consultant. My background in investment banking, FINRA Series 7 certification, and status as a CFA charter holder equip me with an intimate understanding of investment management solutions, so I can bridge the gap between clients and what they need to make sound financial decisions.

While at Citibank, I found fulfillment in meeting and exceeding client expectations by equipping myself with the knowledge I would require to effectively tailor my sales approach to their needs. As such, I received the top salesperson award for 2 of the 3 years I spent with the investment sales team.

My sales team and I also successfully streamlined our time spent selling by 7% by measuring and evaluating customer interactions. Our method involved analyzing customer surveys and support tickets to identify areas where we could improve. Correcting these areas in our sales approach and product design allowed us to surpass our target sales quota by 8% in my final year.

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

Samantha Kim

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

• Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table. 
• It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Copy this text for your medical sales cover letter!

123 Fictional Avenue Cincinnati, OH 45202 (123) 456-7890

February 15, 2024

Alexander Harris Procter & Gamble 123 Fictional Lane Cincinnati, OH 45202

Dear Mr. Harris:

My career path, fueled by a passion for biotechnology and a fascination with the transformative power of bioinformatics, uniquely positions me for this role. Procter & Gamble’s work in the biotech sphere has always been a source of inspiration for me, and the prospect of contributing to such a team is incredibly exciting.

In my previous role as a quality control analyst at Smithfield BioScience, I successfully implemented a new bioinformatics protocol that led to a 27% cut down in product recalls – maintaining the company’s high-quality standards. Additionally, I was a part of a team dedicated to streamlining our biocompatibility assessment process, shrinking costs by $14,682.

My role at Kurome Therapeutics included leveraging my bioinformatics skills to inform our sales strategies. By analyzing market trends and customer data, I helped tailor our sales approach, contributing to a 7.4% rise in sales revenue. This data-driven strategy was instrumental to discover new market opportunities and optimize our product portfolio for diverse client needs.

My experience extends to leading a small team in the quality assurance department at Endpoint Clinical. Here, I oversaw a project that improved product reliability by 39%, as evidenced by rigorous testing and customer feedback. My team’s dedication and my leadership in this project were crucial in elevating our department’s performance, directly impacting customer satisfaction and repeat business.

I am eager to bring my blend of technical acumen, sales prowess, and a proven track record of driving growth to Procter & Gamble. I believe that I am ready to make a meaningful impact on your sales team.

Sophia Silva

Enclosures: Resume Application 2 letters of recommendation Transcript of records

• Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Copy this text for your car sales cover letter!

123 Fictional Avenue Orlando, FL 32802 (123) 456-7890

Scarlett Wright Classic Honda 123 Fictional Lane Orlando, FL 32802

Dear Ms. Wright:

With a profound interest in automotive innovation and a commitment to sustainable practices, I have dedicated my career to becoming an expert in this field. This journey has not only been a professional pursuit but also a personal passion, as I am deeply invested in building a more environmentally conscious automotive industry.

During my tenure at AutoNation Acura North Orlando, I administered a unique campaign to promote fuel-efficient models, which led to a 34% growth in sales of hybrid and electric vehicles within a year. My strategy was rooted in extensive customer education about the long-term financial and environmental benefits of these models.

At Orlando INFINITI, my role transcended traditional sales. The initiative was all about educating customers on the environmental impact of their vehicle choices, emphasizing the importance of emissions reduction. This campaign, coupled with my in-depth knowledge of fuel efficiency, gained a notable 23% uplift in sales of eco-friendly models.

Additionally, my expertise extends to trade-in evaluations, where I developed a transparent assessment process at Greenway Ford. This process was appreciated by customers for its fairness and clarity, leading to a 19% surge in trade-in transactions.

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team and to further discuss how I can support Classic Honda’s goals. Please reach me by email or in person whenever it is convenient.

Aiden Mitchell

• Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Outsell Your Competition with Your Sales Cover Letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package. 

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression. 

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

Step 2: Demonstrate achievement with details

The  format of your resume  works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job. 

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned. 

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details. 

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application. 

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company. 

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements. 

How to start a sales cover letter

Your contact info:  If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

• Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date:  Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

• Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address:  In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources  Trek Bikes 801 West Madison Street Waterloo, WI 53594

• Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting:  First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working. 

• Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your sales cover letter

Body:  Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

• Formatting:  The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading. 

Opening paragraph:  Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like: 

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field. 

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try: 

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.  

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3:  The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible. 

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application. 

Closing paragraph:  You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad: 

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration. 

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

How to end a sales cover letter

Signature:  This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name. 

• Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink. 

Enclosure(s):  The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description. 

• Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect. 

Snag Your Next Sales Role with a Selling Resume 

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to  check your resume  or use a  free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and  resume tips  will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

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15 Stellar Sales Cover Letter Examples to Elevate Your Sales Career

Explore 15 impactful sales cover letter examples to supercharge your job applications. Craft compelling pitches and stand out in the competitive sales landscape.

Table of Contents

If you’re a sales professional tired of hunting for a job, a persuasive sales cover letter can be your ticket to success. Whether you're a seasoned sales professional or just stepping into the industry, crafting a captivating cover letter is essential to make a lasting first impression.

Let us explore the curated collection of 15 exceptional sales cover letter examples that showcase the art of effectively pitching yourself, highlighting your skills, and resonating with prospective employers.

Elevate your application game and learn the secrets to stand out in a sea of candidates, grabbing the attention of hiring managers and paving your way to a successful sales career.

How to write a sales cover letter

Writing a compelling sales cover letter involves showcasing your skills, experiences, and enthusiasm for the position while demonstrating your understanding of the company's needs and goals. Here's a step-by-step guide to help you craft an effective sales cover letter:

• Format and header : Start with your contact information, followed by the date and the recipient's details. Use a professional font and maintain a clean, easy-to-read format.
• Salutation : Address the hiring manager by name if possible. If you don't know their name, use a generic salutation like "Dear hiring manager."
• Opening paragraph : Introduce yourself and mention the specific role you're applying for. Briefly express your enthusiasm for the position and the company. You can also include a sentence that highlights a mutual connection, if applicable.
• Middle paragraphs : Use one or two paragraphs to showcase your relevant skills, experiences, and achievements. Tailor your content to align with the job description. Highlight specific accomplishments that demonstrate your ability to meet or exceed sales targets, build relationships, and contribute to the company's success. Use quantifiable results whenever possible (e.G., "Increased sales by 30% within the first quarter").
• Show your fit : Explain why you're a perfect fit for the role and the company. Mention aspects of the company's culture, mission, or products/services that resonate with you. Describe how your background and skills align with their needs and how you can contribute to their goals.
• Address concerns or gaps : If you have any gaps in your resume or changing career paths, briefly address them and explain how your experiences have prepared you for the sales role.
• Express enthusiasm : Reiterate your excitement about the opportunity to join their team and contribute to their success. Make it clear that you're genuinely interested in the position.
• Closing paragraph : Thank the employer for considering your application and express your interest in further discussing your qualifications. Mention that you've attached your resume for their review.
• Formal closing : End the letter with a professional closing , such as "Sincerely" or "Best regards," followed by your typed name.
• Signature : Leave space for your physical signature if you're submitting a printed cover letter. If submitting electronically, simply type your name.
• Contact information : Include your phone number and email address under your typed name for easy follow-up.
• Proofread : Thoroughly proofread your cover letter for grammar, spelling, and formatting errors. Mistakes can make you appear careless and negatively impact your chances.
• Tailor for each application : Customize your cover letter for each application. Address the company's specific needs and reference relevant experiences to demonstrate your fit.
• Keep it concise : Keep your cover letter concise, ideally around one page. Use strong, succinct language to convey your message effectively.
• Attach your resume : Attach your resume to the email or application if applicable.

Your sales cover letter should be a balance of professionalism, enthusiasm, and evidence of your sales prowess. It's your chance to make a strong first impression and encourage the employer to review your resume and consider you for an interview.

5 Detailed sales cover letter examples for inspiration

Here are five sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for entry-level sales position

2. sales cover letter example for experienced sales representative, 3. sales cover letter example for sales manager, 4. sales cover letter example for pharmaceutical sales, 5. sales cover letter example for technical sales engineer, 10 short sales cover letter examples.

Here are five short sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for cold prospecting

2. sales cover letter example for referral mention, 3. sales cover letter example for job posting response, 4. sales cover letter example for expressing industry knowledge, 5. sales cover letter example for highlighting achievements, 6. sales cover letter example for entry-level sales position, 7. sales cover letter example for experienced sales professional, 8. sales cover letter example for consultative sales approach, 9. sales cover letter example for sales management, 10. sales cover letter example for demonstrated results.

Feel free to customize these cover letter examples according to your own experiences and the specific job you're applying for. Tailoring the content will help you stand out and make a stronger impression on potential employers.

As we wrap up our exploration of these 15 sales cover letter examples, remember that your cover letter is your chance to shine, showcasing your unique skills, experiences, and passion for the field. Each example we've discussed offers valuable insights into how to captivate recruiters and hiring managers, leaving a lasting impression.

Embrace the art of effective communication, and watch as your applications rise to the top of the stack. Here's to your future success in the dynamic world of sales!

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Nagma is a content writer who creates informative articles, blogs, & other engaging content. In her free time, you can find her immersed in academic papers, novels, or movie marathons.

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5 Sales Associate Cover Letter Examples

Sales Associates excel at building relationships, understanding customer needs, and closing deals with finesse and charm. Similarly, your cover letter is your initial pitch, establishing rapport with potential employers, showcasing your skills, and convincing them you're the perfect fit. In this guide, we'll delve into top-notch Sales Associate cover letter examples, helping you to craft a persuasive narrative that sells your unique value.

Cover Letter Examples

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The best way to start a Sales Associate cover letter is by grabbing the hiring manager's attention. Start with a strong opening line that highlights your enthusiasm for the role and the company. Mention your key sales achievements or unique skills relevant to the job. For instance, "As a top-performing sales associate with a proven track record of exceeding sales targets, I am excited about the opportunity to bring my strong sales skills and passion for XYZ Company's products to your team." This approach shows you've done your research, you're results-driven, and you're genuinely interested in the company.

Sales Associates should end a cover letter by summarizing their interest in the position and their qualifications. They should also express enthusiasm for the opportunity to contribute to the company's sales targets. A strong closing might be: "I am excited about the opportunity to bring my unique skills and proven track record in sales to your team. I am confident that my ability to build relationships with customers, coupled with my deep understanding of the sales process, would make me a valuable asset to your company. Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Finally, they should sign off professionally with a phrase like "Sincerely" or "Best regards," followed by their name. This ending reiterates their interest, highlights their suitability, and shows appreciation for the reader's time, leaving a positive final impression.

A Sales Associate's cover letter should ideally be about one page long. This length is enough to succinctly present your qualifications, experiences, and skills relevant to the sales position without overwhelming the hiring manager with too much information. Remember, the cover letter is your opportunity to make a strong first impression, so it's important to keep it concise, focused, and tailored to the specific sales role you're applying for. Too long of a cover letter may lose the reader's interest, while too short may not provide enough information about your suitability for the role.

Writing a cover letter with no experience as a Sales Associate can seem challenging, but it's all about showcasing your transferable skills, enthusiasm for the role, and understanding of the company. Here's a step-by-step guide on how to do it: 1. **Address the Hiring Manager**: Start your cover letter by addressing the hiring manager directly. If you don't know their name, a simple "Dear Hiring Manager" will suffice. 2. **Introduction**: Begin with a strong opening line that grabs the reader's attention. Mention the position you're applying for and express your enthusiasm about the opportunity. 3. **Highlight Transferable Skills**: Even if you don't have direct sales experience, you likely have skills that are transferable to a Sales Associate role. These might include customer service, communication, problem-solving, or teamwork skills. Use specific examples from your past experiences (such as school, volunteer work, or other jobs) to demonstrate these skills. 4. **Show Understanding of the Company and Role**: Research the company and the role to understand what they're looking for in a Sales Associate. Use this information to explain why you're a good fit. This shows the hiring manager that you're serious about the role and have taken the time to understand what it entails. 5. **Express Enthusiasm and Willingness to Learn**: As someone with no experience, your enthusiasm and willingness to learn can be your biggest assets. Make sure to express these in your cover letter. 6. **Closing**: In your closing paragraph, thank the hiring manager for considering your application. Express your eagerness to discuss your qualifications further in an interview. 7. **Professional Sign-Off**: Sign off professionally with a "Sincerely" or "Best regards," followed by your full name. Remember, your cover letter should complement your resume, not repeat it. It's your chance to tell a story about who you are, what you can do, and how you can contribute to the company. Be sure to proofread your letter before sending it to avoid any spelling or grammar mistakes.

Related Cover Letters for Sales Associates

Sales manager cover letter.

Retail Manager Cover Letter

Inside Sales Cover Letter

Outside Sales Cover Letter

Account Manager Cover Letter

Luxury Retail Cover Letter

Sales Associate Cover Letter

Senior Sales Associate Cover Letter

Junior sales associate cover letter, fragrance sales associate cover letter, related resumes for sales associates, sales associate resume example.

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Sales Person Cover Letter Example (Free Guide)

Create an sales person cover letter that lands you the interview with our free examples and writing tips. use and customize our template and land an interview today..

Are you looking for a job in sales? Writing a cover letter for a sales position can be challenging. Our Sales Person Cover Letter Guide will provide you with the essential tips and tricks to create a well-crafted letter that will give you a competitive edge over other applicants. With our comprehensive guide, you will learn how to make a professional and convincing cover letter to grab the attention of the employer.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Sales Person Cover Letter Sample

• Sales Rep Cover Letter Sample
• Sales Team Leader Cover Letter Sample
• Technical Account Manager Cover Letter Sample
• Telesales Representative Cover Letter Sample
• Ticket Seller Cover Letter Sample
• VP Sales Cover Letter Sample

Dear Hiring Manager,

I am writing to apply for the position of Sales Person at ABC Company. With my enthusiasm for sales, my passion for customer service, and my ability to think on my feet, I believe I am an ideal candidate for the role.

I have been working in the sales field for the past five years, and I have had the opportunity to work with a variety of clients. I have a proven track record of success in closing deals and achieving sales goals. I am well-versed in utilizing sales techniques and strategies to increase customer satisfaction and drive sales.

I am also an excellent communicator, and I am adept at building relationships with customers. I understand the importance of customer service, and I strive to ensure that customers have a positive experience with our company. I am also experienced in utilizing various types of technology, including CRM systems and sales software, to track and analyze customer data.

I am confident that I can make a valuable contribution to ABC Company. I am eager to use my knowledge and experience to help your company reach its sales targets. I look forward to discussing my qualifications with you further.

Sincerely, [Your Name]

Why Do you Need a Sales Person Cover Letter?

• A Sales Person cover letter is an essential part of any job application and serves as a chance to show potential employers why you are the best candidate for the position.
• It provides employers with a summary of your qualifications and experience, allowing them to quickly assess how you could be an asset to their team.
• A Sales Person cover letter also allows you to highlight any relevant skills and knowledge that you have that would be beneficial to the role.
• It is also an opportunity to demonstrate your enthusiasm for the role and your ability to effectively communicate.
• Finally, a Sales Person cover letter also allows you to explain why you are the best fit for the job and why you should be considered over other applicants.

A Few Important Rules To Keep In Mind

• Address the cover letter to the specific person who will be reading it.
• Start off the letter with a polite greeting.
• Briefly explain why you are writing the letter and the position you are applying for.
• Highlight your qualifications and experience that make you a good fit for the position.
• Include a few sentences about why you are interested in working for the company.
• Close the letter with a call to action and thank the reader for their time.
• Proofread the letter for any errors and make sure it is free of typos.
• Attach your resume to the letter.

What's The Best Structure For Sales Person Cover Letters?

After creating an impressive Sales Person resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Sales Person cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Sales Person Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

A salesperson cover letter body should typically include several components. These components help provide an overview of your skills and qualifications for the sales position. The following are some commonly included components of a salesperson cover letter body:

• Introduction : Introduce yourself and explain why you are interested in the sales position. Also, mention the company and the position you are applying for.
• Relevant Skills and Qualifications : Describe your relevant skills and qualifications and how they make you an ideal candidate for the position. Give examples of your experience and success in sales.
• Professional Achievements : Highlight any awards, certifications, or other professional achievements you have earned in the field of sales.
• Personal Qualities : Describe any personal qualities that make you a successful salesperson. Qualities such as excellent communication skills, a friendly and outgoing attitude, and the ability to quickly build relationships with customers can all be beneficial to mention.
• Closing Statement : Express your enthusiasm for the position and your desire to learn more about it. Provide contact information and thank the employer for their time.

These components can help create an effective cover letter body for a sales position. By including them, you can create a comprehensive overview of your skills and qualifications, as well as a statement of your enthusiasm for the position. Good luck with your job search!

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Sales Person Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not customizing the cover letter for each job application.
• Using overly generic language.
• Including irrelevant information.
• Failing to proofread the cover letter for errors.
• Using a generic salutation such as “To Whom it May Concern.”
• Not including contact information.
• Focusing too much on your resume instead of your sales skills.
• Not showcasing your sales experience and successes.
• Not providing specific examples to back up your claims.

Key Takeaways For a Sales Person Cover Letter

• Highlight your sales experience and success in your cover letter.
• Emphasize the qualities and skills that make you an effective salesperson.
• Showcase your ability to build relationships and exceed goals.
• Explain how your understanding of the company’s products or services can help you excel.
• Outline the reasons why you’re the best person for the job.
• Mention any awards or recognition you’ve received in your sales career.
• Provide contact information and thank the employer for considering you.

How To Write an Effective Cover Letter for a Sales (With Examples)

Sales positions are some of the most rewarding jobs out there. However, competition can be fierce in the industry, and your cover letter is your chance to differentiate yourself from the rest of the applicants.

1. Start With a Strong Introduction

Think of your cover letter as a sales pitch - you're selling yourself to the employer. The introduction is your opportunity to make a good first impression. Start with a strong opening sentence that catches the employer's attention. Avoid starting with generic statements like "I'm writing to apply for the sales position." Instead, share a specific and compelling reason why you're the best candidate for the job.

2. Showcase Your Relevant Experience

Your cover letter is the place to expand on your resume and highlight your relevant work experience. Use specific examples to show how your skills and accomplishments match the requirements of the job. Use strong action verbs to start your sentences, such as "increased revenue by X%" or "managed a team of X sales reps."

3. Emphasize Your Sales Skills

Even if you have experience in other areas, your cover letter must demonstrate your sales skills. Use industry-related sales jargon to show that you understand the industry and the role you're applying for. Mention your experience with cold-calling, objection handling, and closing deals, among other skills.

4. Show Your Enthusiasm and Passion

Show the employer that you’re passionate about the job and the industry. Demonstrate what motivates you in a sales position and how that relates to the company's values and goals. Mention any sales awards, training, or certifications you have earned to further prove your dedication to the industry. Candidates who are passionate and enthusiastic are more likely to make a good impression and succeed in a sales position.

5. Close Strong

End your cover letter on a strong note. Thank the employer for considering your application and reiterate your interest in the position. Provide your contact information and invite them to contact you for further discussion or an interview.

• Always proofread your letter for errors and typos
• Make sure to address the letter to the appropriate person or department
• Avoid using cliches or generic statements that don't add value

By following these tips, you'll be able to write an effective cover letter that showcases your skills and increases your chances of landing the sales position of your dreams.

Example Cover Letters

I wanted to reach out and express my interest in the sales position at XYZ Inc.

With over three years of experience in sales roles, I believe I have the skill set and drive necessary to excel in a sales position at your company. Additionally, after researching XYZ Inc., I am excited about the opportunity to work for a company that prioritizes innovation and values customer satisfaction.

I have a strong track record of exceeding sales targets and building strong relationships with clients. In my current position, I have consistently been recognized as a top performer and have grown my territory by 25% over the past year. I am confident that my experience and skills would make me an asset to your sales team.

Thank you for your consideration, and I look forward to the opportunity to discuss my qualifications further.

[Your Name]

Dear [Hiring Manager Name],

I'm excited to apply for the Sales position at [Company Name]. With [Number of Years] of experience in sales and a proven track record of consistently exceeding targets, I believe I have the skills and drive necessary to make a meaningful contribution to your team.

From my research on [Company Name], I was impressed with the innovative solutions you offer to clients and your commitment to delivering exceptional customer service. I'm confident that my experience in [Sales Specialization] and my passion for building lasting relationships with clients align with your values and goals.

Thank you for considering my application. I look forward to discussing how I can help [Company Name] achieve its sales objectives.

Best regards,

Dear Hiring Manager at XYZ Company,

I am excited to apply for the Sales position that is currently available on Remote Rocketship. I believe that my sales experience and accomplishments align perfectly with what your company is looking for.

As a Sales Representative for ABC Company, I consistently exceeded my quotas and was recognized as the top performer in my region for three consecutive years. With my proven track record, I am confident that I can bring the same level of success to your organization.

I was particularly drawn to XYZ Company’s innovative products and dedication to customer satisfaction. I am excited about the opportunity to work with a team that values collaboration and provides the necessary resources to deliver exceptional results.

Thank you for considering my application. I look forward to discussing my qualifications in further detail.

Conclusion:

Writing an effective cover letter is crucial when applying for a Sales job. Remember to address the hiring manager directly, include relevant experience, and tell a compelling story. Once you have mastered this skill, the next step is to prepare a great resume. Be sure to check out our advice page on preparing a great CV .

If you're looking for a remote Sales position, be sure to explore our dedicated page for remote sales jobs . Additionally, prepare yourself for interviews to increase your chances of landing the job.

If you're preparing for your interviews, we're here to help! We've created comprehensive guides that cover interview questions and answers for various sales specializations, including Channel Sales , Inside Sales , Retail Sales , and Technical Sales .

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Direct Sales Representative Cover Letter Example

Get hired faster and learn to perfect your new cover letter with our free, professionally written Direct Sales Representative cover letter example. Use this cover letter sample as it is or alter it with ease in our proven and tested cover letter maker.

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Direct Sales Representative Cover Letter Example (Full Text Version)

Jeffrey chang.

Dear Hiring Manager,

I am writing to express my interest in the [Job Title] position at [Company]. With over 11 years of experience as a Direct Sales Representative in the medical sales and clinical pharmacy specialist field, I believe I am well-suited for this role.

Currently, I am employed as a Direct Sales Specialist at Halliwell Health, where I have achieved the #1 Region status in the cardiovascular space. Prior to this, I worked at Sunnybank Pharma, where I successfully promoted diabetes products to allied healthcare professionals. My background also includes 15 years of experience as a pharmacist and industry consultant.

I am dedicated to engaging in scientific exchanges and research support with Key Opinion Leaders and industry stakeholders. I strive to ethically leverage my scientific credentials to position products that support groundbreaking research and innovative therapeutic solutions. Additionally, I hold a Master of Clinical Drug Development and a Bachelor of Pharmacy.

I am currently in the process of relocating to Michigan and am eager to find a challenging opportunity closer to my new home. I am committed to continuing to educate and support healthcare professionals with my expertise in therapy area knowledge and cutting-edge products.

I have attached my resume for your review. Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the needs of your team.

Sincerely, Jeffrey Chang

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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How to Write an Application Letter (Sample Included!)

Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

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What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

• Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
• Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
• Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
• Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

• Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
• Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
• Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
• Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview