presentation in marketing mix

Marketing mix presentation: A comprehensive guide

This comprehensive guide covers all four Ps of marketing: product, price, place, and promotion.

Raja Bothra

Building presentations

Hey there, marketing enthusiast!

If you're looking to master the art of creating an impactful marketing mix presentation, you're in the right place.

In this comprehensive guide, we'll dive deep into the world of marketing mix presentations, exploring what they are, why they matter, and how to craft one that stands out.

So, grab your favorite beverage, settle in, and let's get started on this exciting journey.

What is a marketing mix presentation?

Let's kick things off by understanding the core concept: the marketing mix. The marketing mix refers to the essential elements that a company uses to influence consumer perception and drive their product or service's success in the market. These elements are typically categorized into the famous 4Ps of marketing: Product, Price, Place, and Promotion .

Marketing mix explained

• Product : This is the heart of your marketing mix. It involves the actual product or service you're offering. It's essential to understand what your customers need and want so you can tailor your offering to meet those needs.
• Price : Determining the right price for your product is crucial. You need to consider what you're trying to achieve with your pricing strategy. Are you aiming for affordability, premium status, or somewhere in between?
• Place : Also known as distribution, this aspect focuses on how and where customers can access your product. Consider your distribution channels and what works best for your target market.
• Promotion : Promotion is all about getting the word out there. It includes advertising, sales promotions, and other strategies to create awareness and interest in your product.

Why is marketing mix presentation important?

Now that we've got the basics down, let's talk about why creating a compelling marketing mix presentation is crucial for your business.

Marketing plan : A marketing mix presentation is an integral part of your overall marketing plan . It outlines how you'll use the 4Ps to achieve your business goals.

Target market : By carefully considering your marketing mix, you can better understand and reach your target market , ensuring your product or service resonates with the right audience.

Promotion strategy : Your presentation will play a vital role in defining your promotion strategy . It helps you decide how to advertise, whether through print advertising, display ads, or digital strategies.

Sales promotion : Effective use of the marketing mix can also lead to successful sales promotions , which can be a game-changer for your business.

Market research : A well-structured presentation should reflect the results of your market research , which informs your product and pricing decisions.

What to include in a marketing mix presentation?

Now that you understand the significance of a marketing mix presentation, let's break down what components you should include in it.

• Product or service overview : Start by introducing your product or service. Explain its unique features, benefits, and how it addresses customer needs.
• Pricing strategy : Detail your pricing strategy, including factors like cost analysis, competitor pricing, and the value your product provides.
• Distribution channels : Discuss the channels through which customers can access your product. Whether it's through physical stores, online platforms, or a combination, outline your distribution strategy.
• Promotional activities : Explain how you plan to promote your product. Will you use traditional methods like print advertising or go for modern digital strategies ? Be specific.
• Market research insights : Share the findings from your market research that informed your product and pricing decisions. This adds credibility to your presentation.
• Target audience : Describe your target audience in detail. Who are they, and why will they be interested in your product?
• Competitive analysis : Include a section on your competitors. What sets you apart, and how will you outshine them?

How to structure a marketing mix presentation

Now that you know what to include, let's talk about structuring your presentation effectively. Here's a suggested format:

1. Title slide

• Start with an attention-grabbing title, such as "Unveiling the Perfect Marketing Mix: Your Roadmap to Success."
• Include your company logo and your name as the presenter.

2. Introduction

• Briefly introduce yourself and your company.
• Explain the purpose of your presentation.

Product or service

• Present a detailed overview.
• Highlight unique selling points.
• Discuss your pricing strategy.
• Show how it aligns with your target audience's expectations.

Place (distribution)

• Outline your distribution channels.
• Explain how they cater to your target customers.
• Share your promotional activities.
• Mention any professionally designed materials or strategies.

4. Market research and target audience

• Present insights from your market research.
• Define your target audience clearly.

5. Competitive analysis

• Analyze your competitors.
• Showcase your strengths and opportunities.

6. Conclusion

• Summarize the key points of your presentation.
• Invite questions from the audience.

7. Q&A session

• Engage with your audience and address their queries.

Do's and don'ts on a marketing mix presentation

As you craft your marketing mix presentation, keep these do's and don'ts in mind:

• Do be clear : Ensure your presentation is concise and easy to understand.
• Do use visuals : Incorporate diagrams and visuals to enhance comprehension.
• Do tailor to your audience : Customize your presentation to suit your audience's knowledge and interests.
• Do practice : Rehearse your presentation to boost confidence.

Don'ts

• Don't overload with information : Avoid overwhelming your audience with too much data.
• Don't ignore market research : Always base your decisions on solid market research.
• Don't be vague : Provide concrete details and examples.
• Don't rush : Speak at a comfortable pace, and don't rush through slides.

Summarizing key takeaways

• Understanding the 4Ps : The foundation of a successful marketing mix presentation lies in comprehending the 4Ps: Product, Price, Place, and Promotion . These elements form the building blocks of your marketing strategy.
• Market research matters : Market research is the bedrock upon which you should base your decisions. Informed choices about your product, pricing, and target audience lead to more effective marketing.
• Tailor to your audience : Customize your presentation to suit your audience's needs and preferences. A well-tailored presentation is more likely to resonate and drive engagement.
• Clarity is key : Keep your presentation concise and straightforward. Avoid overwhelming your audience with excessive data or jargon.
• Visual appeal : Visuals, such as diagrams and graphics, can enhance understanding and engagement. Use them wisely to illustrate key points.
• Practice makes perfect : Rehearse your presentation to build confidence and ensure a smooth delivery. Practice helps you convey your message effectively.
• Balance promotion strategies : When discussing promotion, consider a mix of traditional and digital strategies to reach a wider audience.
• Value proposition : Highlight your product or service's unique value proposition to differentiate yourself from competitors.
• Competitive analysis : Analyze your competitors to identify opportunities and areas where you can excel.

With these key takeaways in mind, you'll be well-equipped to create a compelling marketing mix presentation that captures your audience's attention, drives your marketing efforts, and ultimately leads to business success.

1. What is the marketing mix concept, and how can I create a presentation using powerpoint templates?

The marketing mix concept, often referred to as the 4 P's of marketing (product, price, place, and promotion), is a fundamental framework for marketers. To present it effectively, you can utilize powerpoint ppt templates to craft engaging presentation slides that showcase each element.

2. How does segmentation play a role in marketing mix presentations?

Segmentation is a critical aspect of marketing strategy. In a marketing mix powerpoint presentation, you can discuss how segmenting your target audience helps tailor the 4 P's to meet customers' specific needs and preferences.

3. What are the 7Ps of marketing, and can a marketing mix template assist in their visualization?

The 7Ps of marketing expand on the traditional 4 Ps by including people, process, and physical evidence. To illustrate these comprehensively, consider using a marketing mix powerpoint template that allows for customizable content and presentation slides.

4. How does product life cycle impact marketing mix decisions, especially pricing strategy and placement (position)?

The product life cycle has a direct influence on your marketing mix. It affects pricing strategy and how price, discount decisions will inform your placement. In your presentation, highlight how your pricing strategy adapts at different stages of the product life cycle.

5. How can marketing communication and digital marketing be integrated into the marketing mix presentation effectively?

Marketing communication and digital marketing including; email marketing, content marketing, search engine marketing, and other marketing channels are vital tools in the marketer's arsenal. In your presentation, demonstrate how these channels of distribution and marketing tools can increase customer engagement and help you identify opportunities for successful product-led marketing.

Create your marketing mix presentation with prezent

When it comes to marketing strategies, the marketing mix is a foundational concept that plays a pivotal role in the success of any business. With Prezent, crafting a compelling marketing mix presentation has never been easier. Our platform empowers you to showcase your marketing strategy with precision and impact, ensuring that your audience understands the core elements that drive your brand's success.

Prezent's user-friendly presentation builder allows you to seamlessly integrate the four key components of the marketing mix: Product, Price, Place, and Promotion. Whether you're introducing a new product, optimizing pricing strategies, identifying target market locations, or highlighting your promotional efforts, Prezent provides a canvas where you can visually represent each element with clarity. Our brand-approved design ensures that your marketing mix presentation aligns perfectly with your corporate identity, reinforcing your brand's credibility and consistency.

Furthermore, Prezent's real-time sharing and collaboration features make it easy to engage your team in refining and fine-tuning your marketing mix presentation. Whether you're working with colleagues within your organization or collaborating with external partners, Prezent fosters a collaborative environment where ideas can flow freely, resulting in a more comprehensive and impactful marketing strategy presentation. So, if you're looking to elevate your marketing mix game and impress your stakeholders, look no further than Prezent – your trusted partner in effective business communication.

So, why wait? Sign up for our free trial or book a demo !

Start creating your marketing mix presentation today and set your business on the path to success!

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

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Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Marketing Mix 4Ps and 7Ps Presentation Templates

In today’s digital marketing world, crafting an effective marketing strategy is crucial. Our presentation templates help visualize your approach, ensuring your marketing mix stands out. Whether it’s the classic 4ps or the comprehensive 7ps, we have a template to match your needs.

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From PowerPoint to Keynote and Google Slides, our vast collection caters to every platform. Each template allows you to dive deep into every aspect of your marketing plan ppt. From product definition, place selection, pinpointing the perfect promotion strategy, to determining the price, we’ve got you covered. Whether launching a new product or service or refining an existing one, these tools are essential.

Marketing Mix 4Ps and 7Ps Presentation Templates: The Ultimate Solution

• Best in class: Our marketing mix 4 slides are designed by marketing experts with a focus on clarity and engagement.
• Versatility: Whether it’s a free marketing mix slide or a premium one, download with ease.
• Comprehensive: Our templates offer a detailed overview of your marketing strategy, from analysis to execution.
• Customizable: Tailor each slide to your brand, ensuring a unique and impactful document.

Incorporate market research, understand your target audience, and gain insights on competitor strategies. Understand where your product fits in the market, its unique selling points, and what sets it apart.

With a single download, get started on building your go-to-market plan. Whether you’re a marketing team looking for a marketing strategy template, a startup planning a successful product launch, or a seasoned professional seeking a digital marketing matrix, our templates are your ultimate guide.

Visualize and Analyze With Precision

While presenting data is essential, doing it compellingly is the game-changer. Our marketing templates aren’t just about showcasing figures; they bring your strategy to life:

• Infographics: Simplify complex data and make your points more engaging.
• 4 ps diagram: For those who swear by the classic four ps, our diagrams allow for an intuitive presentation. Highlight your product, price, place, and promotional strategy seamlessly.
• Comprehensive 7ps matrix: Go beyond the basic 4p model and delve deep into the 7p realm. From people to processes, our matrices ensure every ps of marketing is covered.

Global Marketing Terminologies

Navigating the global marketing mix landscape? We got you covered. Our templates included cater to a diverse array of terminologies, ensuring you speak the language of marketing fluently, wherever you are:

• Vorlage and Marketingkonzept: For our European enthusiasts, seamlessly integrate these words into your presentations.
• Pemasaran: Cater to the Indonesian market with infographic tailored for their marketing mix approach.
• Sobre: Tap into the Spanish-speaking regions and ensure your marketing message resonates.
• Slideshare and Powerpoints: Share and present your strategy on various platforms, including the renowned Slideshare, using our compatible powerpoint templates.

Additional Features for a Comprehensive Marketing Plan

• Model & Example: Each marketing mix template provides a structured model with real-world examples. This makes it easy to apply in practical scenarios.
• Management & Objective: Align your overall marketing plan with your business management goals. Set clear objectives and track them effortlessly.
• Themes & Retail Focus: Choose from various themes that align with your brand. Also, for businesses in the retail sector, our templates are curated to highlight the unique challenges and opportunities you face.
• STP & Excel Integration: For those keen on segmentation, targeting, and positioning (stp), integrate data from Excel for a more analytical approach.
• PDF Export: Need to share your strategy in document form? Export your presentations as PDF with a single click.

Whether you’re looking to build your marketing strategy for a product at the highest price in a luxury segment or target a niche target market using unique promotional tactics, our marketing mix powerpoint templates are the ultimate tool. Dive in and transform your marketing narratives.

Now, creating and executing a successful marketing plan is just a click away. With our free and premium templates, create marketing strategies that resonate, captivate, and convert. Join the ranks of satisfied users and make your marketing activities truly shine.

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Marketing Mix

Download and customize this and hundreds of business templates

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Voila! You can now download this presentation

Do I understand my customers? Do I address their full experience? Do I have the right talent? These are the questions that concern virtually all marketing executives. The Marketing Mix concept was developed to ease these pains, but our Marketing Mix presentation allows marketers and business leaders not only better plan a successful product offering, execute marketing initiatives and increase customer satisfaction and company revenues, but also communicate the strategy to their teams and stakeholders.

Questions and answers

Can you compare the Marketing Mix concept with other marketing frameworks?

The Marketing Mix, also known as the 4Ps (Product, Price, Place, Promotion), is a framework that helps businesses plan and execute their marketing strategies. It focuses on understanding customers and addressing their full experience. Other marketing frameworks, such as the Value Proposition Canvas, focus on the value a product or service provides to customers. The Business Model Canvas, on the other hand, looks at how a company can deliver that value in a profitable way. Each framework has its own strengths and can be used in conjunction with others to create a comprehensive marketing strategy.

Can you name a company that could benefit from the Marketing Mix concept and explain how?

Almost any company can benefit from the Marketing Mix concept. For instance, Apple Inc. can use it to further enhance their product strategy. They can use the Product element to ensure their devices meet customer needs, the Price element to set competitive prices, the Place element to ensure their products are available in all major markets, and the Promotion element to effectively communicate their offerings to potential customers.

Slide highlights

4Ps in marketing stands for Product, Place, Price and Promotion. Use this slide to introduce and explain the 4P's in detail and while creating your promotion strategy, remember to consider the tactics used by your competitors.

7Ps is an extended, modified version of the 4Ps and stands for People, Process and Physical Evidence on top of Product, Place, Price and Promotion. This slide can be used to elaborate on how 7Ps can improve the overall marketing strategy.

Use this slide to list and explain the complete 15Ps of marketing mix: Product, Price, Place, Promotion, Public, Personalization, Packaging, Protection, Positioning, Presentation, Payment, Purse, Pouch, Promise and Principles.

Application

Marketing automation platform, Mailchimp, broke down the 7Ps elements and implementation of the 4Ps marketing mix concept:

• Product – your customers care solely about what your product or service can do for them. So implement the approach called "product-led marketing." In a marketing mix, product considerations involve every aspect of what you're trying to sell, including design, quality, features, options, packaging and market positioning.
• Price – consider what you're trying to achieve with your pricing strategy and how price will work with the rest of your marketing strategy, the experts say. Make sure that you ask the following questions when selling products: Will there be offerings of higher-end versions at an additional cost? Will the costs need to be covered right away? Will there be sales promotions?
• Promotion – this includes TV and print advertising, content marketing, coupons or scheduled discounts, social media and email marketing, display ads, digital strategies, marketing communication, search engine marketing, public relations and more.
• Place – the same market research that informed your product and price decisions will inform your placement, which goes beyond physical locations. Here are some considerations when it comes to "Place": Where will people look for your product? Will they need to hold it in their hands?
• People – "People" means anyone who comes in contact with your customer, directly or indirectly. To ensure your "people" are making the right impact on your customers, develop your marketers' skills so they can carry out your marketing mix strategy (think company culture and brand personality).
• Packaging – a company's packaging grabs the attention of new buyers in a crowded marketplace and reinforces customer retention. To make your packaging work harder for you, you can design for differentiation, provide valuable information and add more value.
• Process – the more specific and effortless your processes are, the more smoothly your staff can carry them out, the experts say.

Expert Advice

CMOs and other C-suite leaders know their job, but even the most seasoned of them may feel lost during uncertain times. Experts from Deloitte list the following advice for marketing in crisis:

• Build trust – in a time of great uncertainty, people will remember how brands respond to the crisis. A recent brand trust survey from Edelman showed that 71% of respondents indicate they will lose trust in a brand forever if it appears to prioritize profit over people.
• Lean in to purpose – businesses that lead with authentic purpose create deeper connections with customers­ and employees and organizations that had a strong purpose before the pandemic hit may be better positioned to weather the storm.
• Boost human experiences – many organizations have turned to live video platforms to connect people online for virtual lunchtimes, watch parties, business conferences and concerts. Engaging in those platforms in a human way, with empathy, will help to elevate experiences beyond the enabling technology to true connection.
• Leverage fusion – the nation's biggest tech giants are collaborating to help better track outbreaks. Businesses, institutions, and governments are finding that fusion can lead to innovative solutions with great and immediate impact.

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Marketing Mix PowerPoint Template

Number of slides: 10

Before launching your new product, there are four variables you need to define: product, price, place, and promotion. These are known as the 4Ps of marketing and are key for an effective marketing strategy. Simply put, these four elements will help you offer your products in the right place, at the right time and price. Use the Marketing Mix PowerPoint template to showcase each marketing variable and the actions your company will execute for a successful product launch.

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Free Marketing Mix PowerPoint Template

Marketing mix product slide.

Every product or service should respond to a need in the market. Use this slide to describe the characteristics of your product and how it solves the problem of the customer. You can also add the benefits and unique features of the product. What makes it different from its competitors?

Marketing Mix Promotion Slide

How will your customers know about your product if you don’t promote it? That’s why this element of the Marketing Mix is so important. Think about the message you want to communicate and what channels you will use to reach potential customers. There are multiple online and offline strategies to promote your product. Be creative!

Marketing Mix Place Slide

This is the last variable of your marketing mix. Also known as placement or distribution, here you need to showcase the process the product will follow to reach the customer. In other words, the distribution channels. For this, you will find a 7-step process diagram and a playful flow chart.

Highly visual presentation

The blue-and-green Marketing Mix PowerPoint template has incredible slides with illustrations and icons to make a highly visual presentation. Impress everyone in the audience!

Clear and to the point

These neat PowerPoint slides will level up your marketing presentation. Use the graphics on this template to explain the most important points of your strategy in a clear and straightforward manner.

Marketing mix

There is also an extended version of the marketing mix with 7Ps. This model takes the classic product, price, place, and promotion elements, and adds people, process and physical

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Marketing Mix

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The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place. You just need to create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Then you have got it made. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements. There is a lot of truth in this idea. However, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. But if you get just one element wrong, it can spell disaster. You could be left promoting a car with amazing fuel economy in a country where fuel is very cheap. The marketing mix is ​​a good place to start when you are thinking through your plans for a product or service, and it helps you to avoid these kinds of mistakes. All the elements of the marketing mix influence each other. They make up the business plan for a company and handled right, can give it great success. The marketing mix needs a lot of understanding, market research and consultation with several people, from users to trade to manufacturing and several others.

Marketing Mix template contains bright and modern slides. The first slide allows you to present your 4P marketing strategy. This slide will primarily be useful to marketers and advertising specialists. For example, you can describe in detail each 4P category – price, product, place, promotion. The next slide will be useful for university professors when preparing a marketing course. For example, you can describe in detail the strengths of each category and examples of their application in practice. The third slide adds two additional categories people, process. Startups can use this slide when preparing their strategy for promoting a new product. The last slide gives you the opportunity to highlight the percentage of your marketing plan met for each of the six categories. The slides of this template can be used by product managers when preparing a sales plan fulfillment report by product. This template will also be useful to salespeople when discussing strategies for promoting a product to new markets or when discussing working methods in different regions. Marketing Mix template will organically complement your old templates and take its rightful place in your collection.

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What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

Published: October 03, 2023

If you've been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you.

However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.

Below, let's learn about the four Ps of marketing and how they're still relevant in today's marketing landscape.

What are the 4 Ps of marketing?

The four Ps of marketing are product, price, place, and promotion. These are the key factors that are involved in marketing a product or service. You take the four Ps into account when creating strategies for marketing, promoting, advertising, and positioning your product or brand.

The four Ps are meant to help marketers consider everything about a product or service when they're deciding how to market it for their business. Framing your marketing around the four Ps will help you learn what the competition is doing and what customers want from you.

How to Use the 4 Ps of Marketing

You can use the four Ps to answer questions about the product, price, place, and promotion of your product or service.

For example, you can ask yourself:

• Product : How does your product meet your customer's needs? What problem(s) does it solve? What unique value or features does it offer?
• Price : What is the value of your product? What are my competitors charging?
• Place : Where are customers looking for your product?
• Promotion : How can you differentiate your product from competitors? Where can you reach your audience?

Always consider the needs and preferences of your target audience. Ultimately, your product, its price, its place of distribution, and its promotional strategies should appeal to your customers the most.

Thinking about your marketing in terms of the four Ps will help you strategize how to reach your customers. The 4 Ps of Marketing are also known as your marketing mix — more on that below.

What is the marketing mix?

The marketing mix is also known as the four Ps of marketing. It refers to the four key elements of a marketing strategy: product, price, place, and promotion. These elements guide the marketing initiatives, wording, and positioning for a product or brand.

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To develop a marketing mix, you'll need to think about how you can uniquely position your brand amongst the competition. The most important part of thinking about the marketing mix — or the four Ps of marketing — is to understand the customer, the competition, and your company. You'll evaluate your product and how to promote it.

But getting started isn’t easy. That’s why we’ve created the ultimate collection of marketing mix templates you can use to visualize your marketing mix and share it with your employees or investors. Use the templates to organize your initiatives and activities by the right section.

Featured Resource: Marketing Mix Templates

Click here to download the templates for free .

Use the template to follow along with the 4 Ps of marketing below.

The 4 Ps of Marketing (Example)

1. the first p of marketing: product.

When you think about your product, consider exactly what you're selling. Is it a specific product? Or is it a service? Your product can be a physical product, an online app, or a service such as house cleaning. Really, anything that you're selling is the product.

Then, think of your brand messaging, the services you offer, and even packaging. When you define your product, think about what problem your product solves for your customers. Consider how your product is different from competing products. What features are unique to your product?

It's important to know your product intimately so you can market it.

Product Example

We’ll use Marketing Hub as an example.

What is it? “Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.”

Who is it for? Modern marketers who juggle too much data and who are stuck with impossible-to-use software solutions that make their job harder, not easier.

Which features does it have? Marketing Hub offers blogging, SEO, social media management, email marketing, and ad tracking tools in a single, intuitive platform.

What problem does it solve? Marketing Hub simplifies the marketing automation process for busy marketers by bringing all data and tools under one roof.

2. The Second P of Marketing: Price

When it comes to price, you have to consider how much you're going to charge customers for your products or services. Of course, you need to make a profit.

When coming up with your pricing strategy , you also need to think about what competitors are charging for the same product or service and how much customers are willing to pay. You can also think about what discounts or offers you can use in your marketing.

When you decide on a price, you want to think about perception. Do you want to be known as a cost-effective option in your industry? Or perhaps you're a luxury brand and the price is slightly higher than competition on the market. Keep in mind that pricing SaaS products is a little different than pricing physical products.

Either way, the language you use to market your product will be greatly impacted by the price of your product.

Download a sales pricing calculator for free .

Price Example

Marketing Hub is priced to grow with you as you grow.

We offer the following subscription tiers:

• $0/month (Free)
• $45/month (Starter)
• $800/month (Professional)
• $3,200/month (Enterprise)

3. The Third P of Marketing: Place

When it comes to place, this might mean the physical location of your company, but it could also be defined as anywhere you sell your product, which might be online.

The place is where you market and distribute your product.

Remember that not every place makes sense for every product. For example, if your target market is seniors, then it won't make sense to market on TikTok. It's important to choose the right places to market your product and meet your customers where they're at.

Think about possible distribution channels and outlets you could use to sell your product. Be sure to take into account whether your business is B2B or B2C .

At this point, you'll need to think about how to market your product on all the various channels that make sense for your company.

Place Example

As a provider of a SaaS product, we offer Marketing Hub directly on our website.

Marketers can sign up for Marketing Hub by creating an account directly on our platform. We’ve created a convenient sign-up page for free subscriptions — or they can request a demo from our friendly sales team.

4. The Fourth P of Marketing: Promotion

Promotion is the bread and butter of marketing. This is when you'll think about how to publicize and advertise your product.

Additionally, you'll discuss brand messaging, brand awareness, and lead generation strategies .

When it comes to promotion, keeping communication in mind is of the utmost importance. What messages will resonate with your target market? How can you best promote your product to them?

Think about where, when, and how you'll promote your brand.

Promotion Example

We want to be where marketers are. Most importantly, we want to help them grow in their careers — as well as grow their businesses.

Our inbound marketing strategy will focus primarily on organic acquisition. We’ll promote Marketing Hub over the following channels:

• The HubSpot Marketing Blog
• HubSpot Academy

The 4 Ps of Marketing Examples: Apple and e.l.f. Cosmetics

Let's break down the 4 Ps of marketing for Apple and e.l.f. Cosmetics.

( Image Source )

• Product: iPhones, Macs, iPads, Apple Watch, AirPods, Software, and Services (i.e., Apple Music, Apple TV, iTunes, etc.).
• Price: Apple products are often priced at the higher end of the market. The brand commands premium pricing due to its reputation for innovation, quality, and design.
• Place: Consumers can purchase products online and in retail stores. Apple products are sold worldwide and have a significant global market presence.
• Promotion: Apple places a strong emphasis on cultivating a dedicated and loyal consumer base. Their marketing campaigns reinforce the idea of being part of an "Apple ecosystem." Once users buy one product — like an iPhone – they're more likely to choose other Apple products like MacBooks, iPads, Apple Watches, and more. This ecosystem fosters a deep brand loyalty. This sense of loyalty is evident in their product launches, which are a must-see event in the tech industry.

e.l.f. Cosmetics

• Product: e.l.f. offers a comprehensive range of makeup and skincare products, brushes, and beauty tools.
• Price: One of e.l.f.'s main value propositions is its affordability. Many of their products have a low price point, making the brand accessible to a wide range of consumers. Its lower price point sets it apart from other brands in the beauty space.
• Place: e.l.f. products are widely available in drugstores and big-box retailers like Target and Walmart. It also has a a strong online presence, selling products directly through their website and other online retailers.
• Promotion: As a challenger brand in the beauty space, e.l.f. seeks to establish itself as a recognizable and reliable option at the drugstore and beyond. The brand is proactive across social media, including TikTok, Instagram, and YouTube, to engage with younger demographics. In addition, their campaigns often involve user-generated content to foster a sense of community with their audience. 

Back to You

Even though marketing has changed since the four Ps were developed, the foundational elements of the industry haven't. You can apply the concepts of the marketing mix to create winning marketing strategies that help you profitably launch and promote your company’s products.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness.

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Free 7 P’s Marketing Mix PowerPoint Templates

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The Free 7 P’s Marketing Mix PowerPoint Templates are business concept presentation layouts. 7 P’s is a continuous reevaluation model for business marketing strategies. These seven P’s are product, price, promotion, place, packaging, positioning, and people. The products, market, and customer’s needs change rapidly. Therefore, it is necessary to continuously check 7 P’s to make sure you are up-to-date with current marketplace.

This market positioning diagram template provides a circular process cycle with market mix core unit. It displays all seven components of marketing concept with the help of clipart icons. For instance, a retail store for market place, shopping bag for packaging, megaphone for promotions, etc. These graphics will assist in creating a mental image of marketing mix elements. In this way, presenter can describe company’s approach toward each component by simply looking at clipart PowerPoint shape.

Free 7 P’s Marketing Mix PowerPoint Templates offers 9 slides with two content layout designs. The circular diagram template shows merge of both 4 P’s and 7 P’s marketing mix. This diagram highlights 4 P’s factors with arrow shapes i.e. Place, Promotion, Price, and Product. There are 7 additional slides of a circular diagram with text placeholders. These slides will help describe strategies and requirements of all seven components individually. The subsequent 7 slides are suitable for staff meetings or training material.

The second template layout of 7 P’s marketing plan PowerPoint template demonstrates a table format. It gives an overview of all seven segments with a brief description of business approach. The plain white PowerPoint background will allow users to easily copy slides into any presentation theme. Simply copy and paste PowerPoint slides by choosing Match Destination Theme option. The Google Slides Theme of 7 P’s marketing mix is also available that users can copy for online presentations.

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Presenting this set of slides with name - Marketing Mix Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of seventy-four slides. Our tailor-made Marketing Mix Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. We have created customizable templates keeping your convenience in mind. Edit the color, text, font style at your ease. Add or delete content if needed. Download PowerPoint templates in both widescreen and standard screen. The presentation is fully supported by Google Slides. It can be easily converted into JPG or PDF format.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Marketing Mix. State Your Company Name and begin. Slide 2 : This slide shows Content of the presentation. Slide 3 : This slide presents Capture Marketing Insights describing- Gathering Information & Scanning the Environment, Conducting Marketing Research & Forecasting Demand. Slide 4 : This slide displays PESTEL Analysis describing- Economics, Legislation, Society, Technology, Environment, Politics. Slide 5 : This slide represents SWOT Analysis describing- Strengths, Weaknesses, Opportunities, Threats. Slide 6 : This slide showcases Global Market Potential Graphical Format with maps to describe Market Size and Growth Size of different countries. Slide 7 : This slide shows Global Market Potential Tabular Format with categories as region, market analysis, years and CAGR. Slide 8 : This slide presents Market Survey Insights with related icons and text boxes to show information. Slide 9 : This slide displays Market Opportunity Analysis describing- Is It Profitable? Can Benefit Convince Target Markets? Can Target Markets Be Reached With Cost Effective Media & Trade Channels? Possess Resources To Deliver Benefits? Are Benefits Better Than Competitors? Slide 10 : This slide represents Connect with Customers describing- Creating Customer Value and Loyalty, Analyzing Consumer Market, Analysing Business Markets, Identifying Market Segments & Targets. Slide 11 : This slide showcases Creating Customer Value describing- Understand the marketplace, customer needs and wants, Design a customer driven marketing strategy, Construct an integrated marketing programme, Build profitable relationships and create delight, Capture Value From Customers And Build Customer Relationship. Slide 12 : This slide shows Creating Customer Loyalty with- Recognition Program, Rebate Program, Bonus Points, Loyalty Programs. Slide 13 : This slide presents Customer Purchase Stages describing- Initial Consideration, Active Evaluation, Closure. Slide 14 : This slide displays Moderating Effect on Consumer Decision Making with SMS / text message ad, Video game advertising, Online review by someone you do not know, An endorsement from an online personality, Recommendation from within your social media circle, Recommendation from within your social media circle. Television ads Slide 15 : This slide represents Medium that Influence Purchase Decision in mature and developing markets. Slide 16 : This slide showcases Analysing Business Situation with- Funds Available, Service Available, Major Competitors, Market Trend, Target User, Market Size. Slide 17 : This slide shows Consumer Market Segmentation describing- Geographic, Demographic, Behavioral and Psychographic factors. Slide 18 : This slide presents Business Market Segmentation describing- Operating Variable, Demographics, Purchasing Approaches, Personal Characteristics, Situational Factors. Slide 19 : This slide displays International Market Segmentation describing- Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements Geographic, Cultural, Economic, Political-Legal. Slide 20 : This slide represents Build Strong Brands with- Creating Brand Equity, Crafting Brand Positioning, Develop Strategic Positioning, Dealing with Competition. Slide 21 : This slide showcases Create Brand Equity with- Brand Loyalty, Brand Awareness, Perceived Quality, Brand Associations, Other Proprietary Assets. Slide 22 : This slide shows Crafting Brand Positioning describing- How The Brand Makes Me Look, What The Product Does For Me, How The Brand Makes Me Feel, How I Would Describe The Product. Slide 23 : This slide presents Brand Positioning Framework describing- What Customers Want, What You Have To Offer, What Competition Has To Give. Slide 24 : This slide displays Develop Strategic Positioning with- Differentiation, Comprehensive Cost Leadership, Focus on Priorities, Superior Quality, Moderate Prices, Customer Value. Slide 25 : This slide represents Competitive Analysis describing- Company & Product, Target Customers, Price, Value Proposition, Key Benefits. Slide 26 : This slide showcases Market Competitiveness- Ratings with Key success factors, competitor ratings etc. Slide 27 : This slide shows Market Competitiveness- Score with Key success factors, weighted score, ratings etc. Slide 28 : This slide presents Shape the Market Offerings with- Setting Product Strategy, Designing & Managing Services, Developing Pricing Strategies & Program. Slide 29 : This slide displays Setting Product Strategy describing- Key Attributes Of Your Product / Solution, Price Positioning, Market Position, Business Model. Slide 30 : This is another slide on Setting Product Strategy describing- Customers, Channels, Audience. Slide 31 : This is another slide on Setting Product Strategy describing- External Activities, Tools For Customers, Tools For Internal Audience. Slide 32 : This slide shows Designing & Managing Services describing- Survival, Maximum Current Profit, Maximum Market Share, Product-Quality Leadership, Maximum Market Skimming. Slide 33 : This is another slide on Designing & Managing Services describing- Market Skimming, Value Pricing, Loss Leader, Psychological Pricing, Competitor Pricing, Predatory Pricing, Cost-plus Pricing, Penetration Pricing, Contribution Pricing. Slide 34 : This slide presents Developing Pricing Strategies and Programs with imagery and text boxes to show information. Slide 35 : This is another slide on Developing Pricing Strategies and Programs with categories as- Basic, Pro, Advanced, Business, Platinum. Slide 36 : This is another slide on Developing Pricing Strategies and Programs with- Business Plan, Private Plan and Mega Plan. Slide 37 : This is one more slide on Developing Pricing Strategies and Programs with basic and premium pricing options. Slide 38 : This slide displays Deliver Value describing- Manage Channel Partner, Managing Retailing, Wholesaling, & Logistics. Slide 39 : This slide represents Manage Channel Partner with- Face-to-Face & WebEx Training, Channel Flash Email Newsletter, Video Library. Slide 40 : This is another slide to Manage Channel Partner with related imagery and text boxes. Slide 41 : This slide showcases Manage Channel Partner in a tabular form with categories as product/ service, pricing etc. Slide 42 : This slide shows Managing Retailing, Wholesaling, & Logistics with- Supply, Distribution & Warehousing, Manufacturing, Retail, Consumer. Slide 43 : This slide presents Managing Retailing, Wholesaling, & Logistics describing- Complete Previous Expenditure Records & Volumes, Expenditure Divided by Items & Sub Items, Expenditure by the Supplier, Expenditure by Division , Department or User, Future Demand Projections or Budgets. Slide 44 : This slide displays Communicate the Value describing- Designing & Managing Integrated Marketing Communications, Marketing Reach by Channels. Slide 45 : This slide represents Designing and Managing Integrated Marketing describing- Print Ads, Online Advertising, Trade Fairs, Tele Marketing, Referrals, Direct Mail, Canvassing. Slide 46 : This slide showcases Marketing Reach by Channels with online and offline marketing. Slide 47 : This is another slide on Marketing Reach by Channels describing- Tele Marketing, Emails, Online Media, Print Ads, Referrals, Trade Fairs. Slide 48 : This slide shows Create Successful Long-term Growth with- Introducing New Market Offerings, New Product Detailed Overview, Tapping into Global Markets. Slide 49 : This slide presents Introducing New Market Offerings describing Idea and product details. Slide 50 : This slide displays New Product Detailed Overview describing- Strategic, Product Advantage, Market Attractiveness, Synergies, Technical Feasibility, Profitability Analysis. Slide 51 : This slide represents Tapping into Global Markets with maps and related text. Slide 52 : This slide is titled as Dashboard and KPIs. You can modify it as per requirements. Slide 53 : This slide showcases Marketing Management Dashboard with pie charts, line graphs, bar graphs etc to show information and campaign spendings. Slide 54 : This is another slide presenting Marketing Management Dashboard describing- total spendings, conversions, cost per conversion, conversion rate etc. Slide 55 : This is another slide representing Marketing Management Dashboard with line, bar and pie charts to show information. Slide 56 : This slide shows Marketing Management Dashboard with visits, average session duration, bounce rate, page views etc. Slide 57 : This slide presents Marketing Management Dashboard describing ROI on different marketing channels which includes Display, Organic, Paid and referral. Slide 58 : This slide displays Marketing Management KPI Metrics with objectives as- awareness, engagement, lead generation, customer support etc. Slide 59 : This is another slide with Marketing Management KPI Metrics describing- KPI, activities, metrics etc. Slide 60 : This slide reminds about a coffee break. Slide 61 : This slide displays Marketing Mix Icons. Slide 62 : This is another slide continuing Marketing Mix Icons. Slide 63 : This slide is titled as Additional Slides for moving forward. Slide 64 : This is Our Mission slide with imagery and text boxes. Slide 65 : This is Meet Our Team slide with names and designation. Slide 66 : This is Our Goal slide. State your important goals here. Slide 67 : This is a Financial slide. Show your finance related stuff here. Slide 68 : This is Blub Or Idea slide to state a new idea or highlight specifications, information etc. Slide 69 : This slide displays Magnifying Glass with text boxes to show information. Slide 70 : This is a Comparison slide to state comparison between commodities, entities etc. Slide 71 : This slide displays Pie chart with two products comparison. Slide 72 : This slide shows Bar Graph with three products comparison. Slide 73 : This slide showcases Clustered Column - Line chart with three products comparison. Slide 74 : This is a Thank You slide with address, contact numbers and email address.

Marketing mix powerpoint presentation slides with all 74 slides:

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Marketing Mix PowerPoint Templates For Presentations:

The Marketing Mix PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as  Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Marketing Mix Google Slides templates,  PowerPoint themes  and  backgrounds  to stand out in your next presentation.

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What is a marketing mix powerpoint template.

A Marketing Mix PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Marketing Mix presentations. The Marketing Mix PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

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• Ensure the template is easily customizable.

Are Marketing Mix PowerPoint Templates Compatible With Google Slides?

Yes, all our Marketing Mix presentation templates are compatible and can be used as Marketing Mix Google Slides templates.

What Are The Advantages Of Marketing Mix Presentation Templates?

Marketing Mix PPT presentation templates can be beneficial because they:

• Add multiple visual and aesthetic layers to your slides.
• Ensure that complex information, insights and data is presented in a simplistic way.
• Enhance the overall visual appeal of the content.
• Save you a lot of time as you don’t have to start editing from scratch.
• Improve the professional outlook of your presentation.

Can I Edit The Elements In Marketing Mix PowerPoint Templates?

Yes, our Marketing Mix PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using  professional PowerPoint templates .

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How to develop the perfect marketing mix for your business

Estimated reading time: 12 minutes

At the center of any successful business strategy is a considered marketing mix that blends the right elements to attract customers, drive sales and build a strong brand. But with so many different traditional and digital marketing tactics at your fingertips, how do you know the right marketing mix for your business? What combination of online and offline marketing tactics is right for your product or service? Should you invest more money in print or digital ads? If you’re asking these questions, this article is for you.

We’ll break down what makes an effective marketing mix for businesses today, offering research data, practical insights and real-life examples that show which traditional and digital marketing tactics resonate with customers. Whether you’re refining your product, setting prices, selecting distribution channels or planning promotions, you’ll get the tools and insights to create a balanced and effective marketing mix that drives results for your business.

Table of contents:

• What is a marketing mix?
• 4 Ps of marketing

What makes a good marketing mix?

How to choose the right distribution channels, how to promote your products or services, what product features to focus on, how to set a price, what is a marketing mix, and why is it important.

The strategic combination of marketing tactics that businesses use to meet objectives, deliver value to customers and sell products or services is known as the marketing mix . The marketing mix is like a well-tuned engine that helps businesses connect with their target audience and achieve their goals.

Here’s why having a balanced marketing mix matters:

• Holistic strategy: Helps to create a cohesive and effective marketing strategy that aligns every aspect of your business: product, price, promotion and distribution.
• Targeted marketing: Enhances your ability to reach and engage your target audience, fine-tuning every element of your offerings to match exactly what your audience wants.
• Competitive edge: Allows you to differentiate yourself from competitors and create a distinct market position by optimizing your businesses’ combination of the 4 principles of marketing.
• Effective resource allocation: Ensures resources are used where they’ll have the most impact, reducing waste, boosting ROI (return of investment) and achieving higher profitability. 
• Adaptability: Provides the flexibility to quickly adjust your strategy in response to market changes, consumer behavior shifts or competitive pressures.

This concept was first laid out in the 1960s by E. Jerome McCarthy, who introduced the four principles of marketing (also known as the 4 Ps of marketing): product, price, place and promotion. The 4 Ps gave businesses a clear and practical way to understand the factors that influence customer choices, making it easier to craft effective marketing strategies.

The 4 Ps of marketing

Before you get into developing the perfect marketing mix for your business, you need to understand the four building blocks of marketing: product (what you’re selling), price (how much you charge), place (where you sell it) and promotion (how you get the word out). These are known as the 4 Ps of marketing . Understanding these elements of your business means you can craft an effective marketing strategy that gets customers in the door and keeps them coming back.

The product element of the marketing mix refers to the goods or services a business offers. It’s the cornerstone of any business strategy because, without a compelling product that meets customer needs, the other elements—price, place and promotion—can’t achieve their full potential.

When working on the product aspect of the marketing mix, businesses need to configure many elements, such as quality, product features, design, brand identity and packaging design .

Source: Mailer box packaging via VistaPrint

The price element of the 4 Ps of marketing is all about setting a price that balances customer value with profitability.

Getting the price right involves figuring out the following:

• Pricing strategy: The approach you take to set the price of your product or service, whether that’s based on competition, value or cost.
• Cost consideration: Ensuring the price covers production, marketing and distribution costs while allowing for profit.
• Price-based customer perception: How your pricing influences customer views of your brand and where your product sits in the market.

Place 

The place element of the marketing mix refers to how and where your products are made available to customers. It’s about selecting the right distribution channels to ensure your product reaches the right people at the right time, playing a crucial role in the success of your overall marketing strategy.

Source: Storefront banner via VistaPrint

The promotion element of the 4 Ps is all about getting the word out and making your audience want to buy your product. It’s where you create buzz and generate excitement. Promotion is the lifeblood of your marketing strategy, shaping brand perception and driving those all-important sales. Need some ideas? Here are 20 ways to promote your small business .

The 7 Ps of marketing

In today’s ever-evolving market, sticking to just the 4 Ps can feel a little old-school. To keep up with modern consumer expectations, savvy marketers have expanded the mix with three extra Ps, giving you the 7 Ps of marketing because sometimes, more is better:

• People: This P is all about the human element—everyone from your team to your customers. It’s making sure the folks behind your brand deliver top-notch experiences that leave a lasting impression.
• Process: The behind-the-scenes magic that keeps everything running smoothly. A well-oiled process ensures products and services are delivered consistently, building trust and satisfaction.
• Physical evidence/packaging: This covers everything tangible that your customers encounter, like packaging, branding and even the physical space where your business operates, encompassing the power of what customers see and touch.

Source: Standing banner promoting a live event via VistaPrint

How to develop the perfect marketing mix?

Knowing the 4 Ps of marketing is a great start, but it’s not enough to guarantee success. To truly make an impact, you need to fine-tune each element to fit your unique business, its needs and audience. That’s why we’ll provide our top insights for crafting a balanced marketing mix that resonates with consumers.

Creating a great marketing mix isn’t just about ticking off the 4 Ps—it’s about crafting a strategy that clicks with customers and drives your business to new heights. The  latest survey from VistaPrint , in partnership with Wix, found that 78% of small businesses experimented with new marketing tactics the previous year, balancing digital and traditional methods to find what works for them. Experimenting with new tactics and combinations is key to a winning marketing mix, helping your business reach new customers and stay ahead.

Source: via the 2024 Small Business Marketing Report by VistaPrint, presented in partnership with Wix

Every element of your marketing mix should sing the same tune and be aligned with your overall business goals and strategy. One of the biggest mistakes that small businesses make is putting all their eggs in one basket. A good marketing mix is all about balance , making sure each “P” pulls its weight and each traditional or digital marketing tactic works with the big-picture strategy.

You need to understand your target audience’s shopping preferences to choose the right distribution channels for your small business. Ask yourself these questions:

• Do they primarily shop online, in physical stores or a combination? 
• What percentage of their purchases are made through mobile devices versus desktops or in-store? 
• Do they value fast shipping and easy returns, or do they prefer to be able to touch products before buying? 
• What motivates them to choose small businesses over larger competitors? Do they prioritize local businesses? 

You can find these answers using surveys, polls, analytics platforms and social media management tools. Not just that, you also need to understand who they are and their demographic.

According to the 2024 Small Business Marketing Report , 66% of Gen Z use social media to find new local businesses and 68% purchased through these platforms in the last year. However, that’s not to say Gen Z doesn’t value offline experiences. In fact, 61% balance online and offline shopping and 32% discover new businesses at events. So, for businesses appealing to this demographic, a marketing mix of social media channels, e-commerce and events is the winning combination.

Source: Gen Z consumers balance online and offline shopping via the 2024 Small Business Marketing Report by VistaPrint, presented in partnership with Wix

Balance online and offline channels

So, if customers are balancing online and offline shopping, you need to ensure your customer experience is seamless across both. To combine the two, offer click-and-collect options where customers can purchase online and pick up in-store. Invest in online and offline distribution to boost sales. But be careful and don’t try to do it all. Focus on a few key channels that work best for your audience and build them into your marketing mix for maximum impact.

Consider geographic coverage 

You also need to decide whether your product should be available locally, regionally, nationally or globally. With 49% of consumers choosing to shop locally for convenience, 41% wanting to support local business and 38% appreciating the positive impact businesses have on their local economy, the 2024 Small Business Marketing Report shows it’s generally a good idea to start by targeting local customers. Once established, consider regional, national or global expansion based on market demand.

Source: The top 5 reasons consumers choose small businesses over big via the 2024 Small Business Marketing Report by VistaPrint, presented in partnership with Wix

Optimize for mobile

With the rise of social media shopping, ensure your distribution channels are optimized for mobile users. This includes having a mobile-friendly website and integrating with mobile payment options like Apple Pay or Google Wallet. It’s also worth exploring social media shopping functionalities like Instagram and TikTok shops if you want to target younger customers.

The most successful marketing tactics are those that tailor promotional efforts to the target demographic. For example, the 2024 Small Business Marketing Report showed that social media is the most effective way for businesses to promote their offerings to 18 to 54-year-olds.

With 66% of consumers saying they like finding new local businesses through social media, make sure you’re active on platforms like Instagram, Facebook and TikTok. Create engaging content and run targeted ads to reach your audience where they spend most of their time.

Source: Top methods for discovering local businesses by age via the 2024 Small Business Marketing Report by VistaPrint, presented in partnership with Wix

For a balanced marketing mix, social media promotion can be combined with more traditional tactics like flyers , posters or tradeshows, depending on the specific age group you’re appealing to. For older demographics, SEO, direct mail and print advertising are more effective.

Source: Promotional flyer and poster via VistaPrint

Invest in content marketing

Content marketing is crucial for building trust and providing value to your customers. Develop blog posts, videos and guides that align with your audience’s interests and search behaviors. This not only drives organic traffic but also supports your SEO efforts . 

The latter is particularly important as the Small Business Marketing Report revealed that search engines are a top method for discovering local businesses among all age groups. Focus on keyword research, quality content and backlinking strategies to improve your search engine rankings and attract more visitors.

Diversify your channels 

Develop a multi-channel promotion strategy that includes a marketing mix of social media, SEO, email marketing , event marketing and print advertising. For example, younger audiences may respond well to social media and search engines, while older demographics may prefer direct mail and print ads. With a multi-channel approach, you’ll be able to diversify your strategy, reaching different age groups and audiences.

Offer promotions and discounts

According to the Small Business Marketing Report, promotional discounts are the number one tactic that drives consumers to shop at small businesses—something that over 51% of small business marketers are already capitalizing on. To tap into this, offer limited-time promotions and discounts to encourage immediate action, promoting them across multiple channels to maximize reach and impact.

Build loyalty programs

Creating loyalty programs that reward repeat purchases and prompt word-of-mouth referrals will help retain and gain customers. The Small Business Marketing Report found that loyalty offers are among the top five things that make consumers more likely to shop at a small business. Plus, 71% of marketers say that physical marketing tactics like loyalty cards are important for connecting with new and existing customers! 

Source: Loyalty cards via VistaPrint

To nail the product element of your marketing mix, focus on features that resonate with your customers and set you apart from the competition. 

Create detailed surveys and run social media polls to find out what features customers value most and what improvements they’d like to see. Develop early-stage prototypes and conduct usability testing, gathering their input on product design elements such as functionality and aesthetics. Finally, analyze customer reviews and use this information to guide your design decisions. Continuously gather user feedback to refine your product—review customer service emails, chat logs and call transcripts to identify recurring issues or requests.

According to the 2024 Small Business Marketing Report , for 45% of consumers, product quality is why small businesses are chosen over big ones. So, design and market your product with quality and durability in mind, making your brand more appealing to customers.

Here’s how small businesses can create exceptional products that effectively capture consumers’ attention:

• Invest in design: Hire an in-house designer or find a design professional through VistaPrint’s design services , like 99designs by Vista, to design your product.
• Explore trends: Stay up to date with the latest graphic design trends , color trends and packaging design trends . Incorporate elements like typography, color schemes and materials that currently resonate with your target audience.
• Offer product customization: Customization is particularly important when marketing to Gen Z , who love to use products to express their individuality. Provide options for personalization, such as choosing colors, adding names or selecting design elements.
• Innovate: Create a culture within your team where new ideas are encouraged and explored, no matter how small. Hold brainstorming sessions where every idea is welcome and evaluate them for feasibility and impact, leading to simple yet effective product innovations.

Source: Packaging design via VistaPrint

Price is the top reason 43% of consumers choose small businesses over big ones, according to the 2024 Small Business Marketing Report . Setting competitive and transparent prices can attract customers while maintaining your brand’s value and profitability.

Understand your costs

Start by calculating all costs of producing and delivering your product or service. Ensure your pricing covers material, labor, marketing and overhead costs while leaving room for profit.

Understand your market position

Then, align your pricing with your brand’s market position. If you’re positioned as a premium brand, your prices should reflect that quality and exclusivity. If you’re value-focused, keep your pricing competitive. Set prices based on the perceived value to the customer, not just on cost-plus margins. Customers may be willing to pay more if your product offers something unique.

Conduct competitive analysis

Regularly review competitor pricing to ensure you remain competitive. This doesn’t mean undercutting prices but finding a balance where your product stands out while maintaining profitability.

Leave room for pricing adjustments

Be prepared to adjust your pricing based on market conditions, demand and changes in costs. Flexibility in pricing helps you stay competitive and responsive to market trends. Implement flexible pricing strategies, such as discounts, seasonal pricing or limited-time offers, to match demand fluctuations and maximize sales.

Source: Promotional postcard announcing a holiday sale via VistaPrint

Offer tiered pricing

Provide multiple pricing levels or bundle options to cater to different customer segments. This allows you to appeal to budget-conscious shoppers and those looking for premium options.

Be transparent with your pricing

And remember, the best thing you can do for your brand image is to be clear and upfront about your pricing structure, including any additional costs. Transparency builds trust and reduces the likelihood of customer dissatisfaction.

Ready to develop a balanced marketing mix for your business?

Creating a balanced marketing mix tailored to your specific business and market is essential for success. We’ve covered how to develop the perfect marketing mix by focusing on the 4 Ps—product, price, place and promotion. Remember, it’s not just about knowing these elements but fine-tuning each to fit your strategy and audience.

Need more guidance? Check out our ultimate guide to small business marketing to learn more about how to grow your business.

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Free Social Media Presentation Template

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Download our free social media presentation template! This dynamic and professional social media presentation is designed to help you create impactful presentations for social media marketing purposes. With a modern layout, eye-catching graphics, and customizable features, this template is perfect for showcasing social media strategies, analytics, campaign results, and more. Also, this template is compatible with popular software like PowerPoint, Google Slides & Canva. Whether you're presenting to clients, colleagues, or stakeholders, this template will enhance your social media presentations and help you deliver your message with impact. Discover it today and take your social media presentation to the next level.

Product Features:

• 20 clean, creative, & modern slides.
• 16 x 9 Widescreen (No more broken slides)
• 1920 x 1080 px (Full HD & retina-ready)
• Based on Master Slides
• PPTX and PPT Files (For both the latest and old versions of PowerPoint)
• Editable Google Slides Theme
• 1500+ Icons (750+ vector icons & 750+ font icons)
• Image Placeholders (Drag-and-drop your photo)
• Elements are fully editable in PowerPoint and Google Slides
• Device mockups Included
• Data Charts Editable via Excel
• Interactive and Easily Editable Maps
• Easy Editable Colors
• Fast & Friendly Support

If you have any questions or need support regarding this product, please feel free to contact us through our contact page! We'll gladly help you out!

Check out more Social Media Presentation Templates here .

Product Specs

• Release: Sep 07, 2024
• Last Update: Sep 08, 2024
• Aspect Ratio: Widescreen (16:9)
• Compatibility: Google Slides, PPT, PPTX

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