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Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

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This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

• Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

• The role of a market research analyst, including key responsibilities and requirements
• Essential skills and experience for success in this field
• Job outlook and earning potential for market research analysts
• Tips for breaking into the field and advancing your career
• Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

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Market Researcher Job Description Template

The role of a Market Researcher is to gather and analyze information about target markets or customers to inform and support business decisions. They conduct research through various methods such as surveys, focus groups, and online data collection. The Market Researcher job description template outlines the key responsibilities, requirements, and qualifications needed for this role.

Job Overview

Market Researchers collect and analyze data to help organizations make informed business decisions. They design surveys, conduct market research, and provide insights into consumer behavior and trends.

Responsibilities

• Design research studies and surveys to collect data from target populations
• Analyze and interpret data using statistical software and techniques
• Create reports and presentations to communicate findings to clients or internal stakeholders
• Conduct competitive analysis to identify industry trends and opportunities
• Collaborate with cross-functional teams, including marketing, product development, and sales
• Stay up-to-date with emerging trends and technologies in market research and data analysis

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or related field
• Strong analytical and critical thinking skills
• Proficiency in statistical software, such as SPSS or SAS, and Microsoft Excel
• Experience with survey design and data analysis techniques
• Excellent written and verbal communication skills
• Ability to work under tight deadlines and manage multiple projects simultaneously

Introduction

Market research is a crucial part of any successful business strategy. It involves gathering and analyzing data to identify and understand customer needs and preferences, market trends, and opportunities for growth. Market researchers play a vital role in this process, using a variety of methods to collect information and provide insights that inform decision-making. If you're looking to hire a Market Researcher, creating an effective job posting is a key step in finding the right candidate.

Job Title and Description

The job title for your Market Researcher position should accurately reflect the responsibilities and qualifications required for the role. A generic title like "Researcher" may not attract the right candidates, while a title that is too specific may limit your pool of applicants. Consider a title that includes the term "Market Research" and the level of the position, such as "Senior Market Researcher" or "Entry-Level Market Researcher."

The job description should provide a clear overview of the position, including the primary duties and required qualifications. Be sure to include:

• The purpose of the role and how it fits into the company's overall strategy
• The primary responsibilities, including data collection, analysis, and reporting
• The required qualifications, including education and experience
• The necessary skills, such as strong analytical abilities, attention to detail, and proficiency in data analysis software
• Any preferred or desirable qualifications, such as industry-specific knowledge or language skills

Salary and Benefits

Market researchers can have a wide range of salaries, depending on their level of experience, location, and industry. Research industry standards and local market conditions to determine a competitive salary range for your position. In addition to salary, be sure to include any benefits offered such as health insurance, retirement plans, paid vacations, flexible work schedule or opportunities for growth within the company.

Application Process

Outline the application process for your Market Researcher position, including specific instructions for submitting resumes, cover letters or work samples. If you require a specific format for resumes, specify that in the job posting. Consider including a deadline for applications and indicate when candidates should expect to hear back from you.

Creating an effective Market Researcher job posting requires a thoughtful approach to ensure that you find the right candidate for the job. Use clear language and specific details to convey the responsibilities and requirements of the position, and ensure that you provide a competitive salary range and benefits package. By following these guidelines, you'll be on your way to attracting top-tier market researchers who can provide valuable insights to help your business grow and succeed.

What should be included in a Market Researcher job posting?

A Market Researcher job posting should provide a clear and concise description of the position, including the job title, job duties and responsibilities, required qualifications, and any other relevant information about the position. Employers should also include information about the company and its culture to attract the right candidates.

What are the key skills that employers should look for in a Market Researcher?

• Excellent communication and interpersonal skills
• Analytical and critical thinking skills
• Strong attention to detail
• A solid understanding of market research methods, tools, and techniques
• Ability to work independently and as part of a team
• Proficiency with data analysis software or tools
• The ability to manage multiple projects and meet deadlines

What qualifications are required to work as a Market Researcher?

Most Market Researcher positions require a minimum of a bachelor's degree in market research, business, statistics, or a related field. Candidates with a master's degree or MBA may have an advantage in the job market.

What is the typical salary range for a Market Researcher?

The salary range for Market Researchers varies depending on experience, location, and industry. In general, entry-level Market Researchers can expect to earn starting salaries ranging from $35,000 to $45,000 per year, whereas experienced candidates can earn $80,000 or more per year.

What are the typical job duties and responsibilities of a Market Researcher?

Market Researchers are responsible for conducting research and analyzing data to help businesses make informed decisions about their products and services. Some typical job duties and responsibilities of a Market Researcher include:

• Designing and conducting research studies
• Analyzing and interpreting data
• Developing and presenting reports to management
• Identifying market trends and opportunities
• Collaborating with other departments to develop marketing strategies

What are some common interview questions for a Market Researcher?

Employers may ask candidates a variety of questions during the job interview process, including:

• What experience do you have conducting market research studies?
• What tools and methods do you use to collect and analyze data?
• What is your experience managing multiple projects at once?
• How do you stay current with new market research trends and techniques?
• What are your strengths and weaknesses as a Market Researcher?

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What is a Market Research Manager ?

A Market Research Manager is a professional who is responsible for conducting research and analyzing data in order to understand consumer behavior and market trends. This information is then used to inform decisions related to product development, marketing, and overall strategic planning within a company. The role of a Market Research Manager is to gather and interpret data, identify key insights, and present findings to key stakeholders within an organization. They also play an important role in identifying potential new market opportunities and assessing the competitive landscape. The work of a Market Research Manager often involves both qualitative and quantitative research methods. This might include conducting surveys, focus groups, and interviews, as well as analyzing data from secondary sources such as sales figures, industry reports, and online data. The ability to use analytical tools and software, such as Excel and SPSS, is also important for this role. Overall, the role of a Market Research Manager is essential for any company looking to make informed decisions about the direction of their business. They play a key role in helping to identify new opportunities and assess the competitive landscape, and their work is essential for the development of effective marketing and product strategies.

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Market Research Manager Job Description Template

Job overview.

We are seeking a highly motivated and results-driven Market Research Manager to join our dynamic team. The successful candidate will play a crucial role in providing valuable insights and market intelligence to inform business strategies and drive growth. As a Market Research Manager, you will lead market research projects and work closely with cross-functional teams to ensure their successful execution.

Market Research Manager Responsibilities & Duties

• Develop and execute market research plans to gather insights and information on target markets, customer preferences, and industry trends.
• Analyze market research data to identify key trends, opportunities, and challenges.
• Collaborate with cross-functional teams to identify research needs and recommend market research initiatives.
• Present market research findings and recommendations to stakeholders, including senior management.
• Stay up-to-date with industry trends and advancements in market research methods and technologies.
• Manage and mentor a team of market research professionals.

Market Research Manager Qualifications & Skills

• Master's degree in market research or a related field.
• Experience in a leadership role, managing a team of market research professionals.
• Expertise in market research methodologies, including survey design and data analysis.
• Knowledge of market research technologies and tools, such as data visualization software and online survey platforms.
• Bachelor's degree in market research, statistics, business, or a related field.
• 5+ years of experience in market research, with experience leading research projects and teams.
• Strong analytical skills and experience with data analysis software and tools.
• Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.

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4 Market Researcher Resume Examples - Here's What Works In 2024

Market research is a field where researchers help companies produce and deliver the products that consumers want at the price they want. this saves companies an insurmountable amount of money and resources and creates a consumer-motivated market. this guide will explore 4 market research titles, provide resume samples for each one, and give some tips to help you enhance your resume and snag an interview..

Market researchers seek to answer one central question; what products do consumers want and what are they willing to pay for them? To answer this question they gather and analyze data on markets, competitors, and consumers. They are then able to forecast consumer and sales trends and measure the effectiveness of a company’s marketing strategy. To thrive in this field you need to have excellent analytical and communication skills. An educational background in market research, statistics, or a similar field is also strongly preferred.

This booming industry is set for the employment of market researchers to grow by 22% between 2020 to 2023. This is significantly above the average for all occupations. To win one of these roles, you need a resume that stands out from the crowd and wows recruiters. This guide will help you elevate your resume using resume samples and recruiter-approved tips.

Market Researcher Resume Templates

Jump to a template:

• Market Research Analyst
• Insights Analyst
• Market Research Specialist / Market Researcher
• Qualitative Research Assistant

Jump to a resource:

• Keywords for Market Researcher Resumes

Market Researcher Resume Tips

• Action Verbs to Use
• Related Data & Analytics Resumes

Get advice on each section of your resume:

Template 1 of 4: Market Research Analyst Resume Example

Market research analysts help companies get a better idea of what their consumers want and how they and the markets behave. This helps companies produce the right products at the right time and the right price. Some of the tasks you may be assigned include, data gathering, analyzing and synthesizing data, and preparing reports. While this can be an entry-level position, recruiters will most likely require a bachelor’s degree in market research, business, or a similar field. Any experience as a market researcher will also be a huge plus. Take a look at this successful market research analyst’s resume.

We're just getting the template ready for you, just a second left.

Tips to help you write your Market Research Analyst resume in 2024

   ensure your skills reflects current industry standards..

New technology and programs are being created every day and you need to ensure your skills section includes the latest industry-standard tools for data collection, data synthesizing, and forecasting.

   Include any corporate analyst experience.

You may not have always been a market research analyst, but you may have been a business analyst like this applicant. Be sure to include that experience as well. The skills gained in those positions are easily transferable.

Skills you can include on your Market Research Analyst resume

Template 2 of 4: insights analyst resume example.

Insights analysts make the unknown, known. They take data, look for insights or takeaways from that data, and present it to the relevant stakeholders. In essence, their job is to focus on what the next steps are and what the best decisions a company can make are. You need to have excellent analytical and critical-thinking skills. Similarly, you need to have great communication skills to collect data and also present your reports to the decision-makers. Recruiters will expect you to have a bachelor’s degree in market research or a similar field and will expect you to have experience in the same. Here is a strong insights analyst resume sample to assist.

Tips to help you write your Insights Analyst resume in 2024

   quantify your success..

Your insights should help companies save costs and be more efficient. Impress recruiters by including specific metrics of cost saving and increased efficiency. For example, this applicant increased efficiency by an impressive 72% at their previous job.

   Use industry-standard keywords and terms.

Show recruiters your level of experience in the industry by using industry keywords throughout your resume. This applicant effectively uses terms like ‘standardize data’, ‘QA’, and ‘performance exposures’.

Skills you can include on your Insights Analyst resume

Template 3 of 4: market research specialist / market researcher resume example.

Market research specialists will look at the data collected by market research analysts and provide useful insights and recommendations to a company’s decision-makers. Your tasks will therefore include report writing, strategy development, and account handling. This position requires a lot more interaction with the client so excellent communication skills are essential. You may also find yourself working with one or more market research analysts, so you will also need to be an effective leader and team member. A bachelor’s degree in market research, business, or a similar field is the minimum expectation. Some companies will require further education like a master’s degree or specific certification. Here is a strong market research specialist resume sample.

Tips to help you write your Market Research Specialist / Market Researcher resume in 2024

   show career progression through promotions..

Showing recruiters career progression in the market research industry, indicates your level of commitment to the profession, your wealth of knowledge in the field, and your excellent track record as an employee.

   Highlight your language proficiencies.

As mentioned, you will be communicating with decision makers quite a bit, so being able to communicate in different languages is a huge advantage. This is especially true if you are applying to multi-national companies.

Skills you can include on your Market Research Specialist / Market Researcher resume

Template 4 of 4: qualitative research assistant resume example.

This is an entry-level position and is a great way for someone to enter the market research profession. As a qualitative research assistant, you will assist in the collection and analysis of data to provide useful insights to decision-makers. You may also assist in developing research procedures and methodology. You will obviously need to have excellent data collection and data analysis skills to thrive in this position. In terms of your educational background, a degree in market research, math, or a similar field would be highly desired by recruiters, as would research experience.

Tips to help you write your Qualitative Research Assistant resume in 2024

   include research experience from college..

You may not have a wealth of professional research experience, so feel free to include research experience from college, even if it’s not market research. Research skills are generally transferable.

   Include industry-standard qualitative data analysis tools.

Show recruiters that you are experienced as a qualitative data analyst by including the industry standard tools in your skills list. Be sure to keep updating it as new tools are developed or as you become experienced with additional relevant tools.

Skills you can include on your Qualitative Research Assistant resume

As a hiring manager who has worked with top companies like Nielsen, Ipsos, and GfK, I have reviewed countless market researcher resumes. In this article, I will share insider tips on what makes a market researcher resume stand out and land interviews. These tips are based on real feedback from hiring managers in the industry.

   Highlight your research skills and methodologies

Emphasize your experience with various research methodologies, such as:

• Conducted focus groups and in-depth interviews to gather qualitative insights
• Designed and analyzed surveys using tools like Qualtrics and SurveyMonkey
• Performed data analysis using SQL, R, and Python to uncover trends and insights
• Conducted A/B testing to optimize product features and messaging

Avoid simply listing the methodologies without context, like this:

• Focus groups
• Data analysis

Instead, provide specific examples of how you applied these methodologies to solve business problems and drive impact.

   Demonstrate your industry expertise

Showcase your knowledge of the industries and markets you have researched, such as:

• Conducted market sizing and segmentation for the US pet food industry, identifying a $2B opportunity in the premium segment
• Analyzed consumer trends and competitive landscape in the European mobile gaming market to inform product strategy
• Developed expertise in the automotive industry, leading research projects for clients like Ford and Toyota

Avoid simply listing industries without demonstrating your depth of knowledge, like this:

• Consumer goods

Instead, provide specific examples of how you leveraged your industry expertise to deliver valuable insights and recommendations to clients or stakeholders.

   Quantify your impact with metrics

Use metrics to quantify the impact of your research on business outcomes, such as:

• Conducted pricing research that led to a 15% increase in revenue for a key product line
• Identified a new customer segment that contributed to 20% year-over-year growth
• Developed a market entry strategy that helped the client capture 25% market share within the first year

Avoid using vague or unsubstantiated claims, like this:

• Helped increase sales
• Improved customer satisfaction
• Contributed to business growth

Instead, use specific metrics to demonstrate the tangible impact of your research on the business. This helps hiring managers understand the value you can bring to their organization.

   Showcase your storytelling and presentation skills

Highlight your ability to communicate research findings effectively to different audiences, such as:

• Developed compelling data visualizations and infographics to communicate complex insights to executive stakeholders
• Presented research findings to cross-functional teams, including product, marketing, and sales, to drive alignment and action
• Created engaging research reports and presentations that were widely shared and cited within the organization

Avoid simply stating that you have communication skills without providing evidence, like this:

• Strong communication skills
• Experienced in presenting to stakeholders

Instead, provide specific examples of how you used your storytelling and presentation skills to influence decision-making and drive impact within the organization.

   Highlight your project management and collaboration skills

Emphasize your ability to lead cross-functional research projects and collaborate with diverse stakeholders, such as:

• Led a global research project across 10 markets, coordinating with local research partners and stakeholders to deliver insights on time and within budget
• Collaborated with product, design, and engineering teams to integrate research findings into product roadmaps and development cycles
• Managed a team of 5 research analysts, providing mentorship and guidance to ensure high-quality deliverables

Avoid simply listing collaboration or teamwork as a skill without providing context, like this:

• Collaboration skills
• Cross-functional collaboration

Instead, provide specific examples of how you leveraged your project management and collaboration skills to drive research projects forward and deliver value to the organization.

   Tailor your resume to the specific role and company

Customize your resume for each job application to demonstrate your fit for the specific role and company, such as:

• Highlighting relevant industry experience and research methodologies that match the job requirements
• Showcasing projects or achievements that align with the company's business objectives and values
• Using keywords and terminology that resonate with the company's culture and research practices

Avoid using a generic, one-size-fits-all resume, like this:

Experienced market researcher with a proven track record of delivering insights across various industries. Skilled in a wide range of research methodologies and tools. Strong communicator and collaborator.

Instead, tailor your resume summary and bullet points to the specific role and company you are applying to. This shows the hiring manager that you have done your research and are genuinely interested in the opportunity.

Writing Your Market Researcher Resume: Section By Section

  header, 1. include your full name and relevant credentials.

Your header should prominently feature your full name. If you have relevant credentials or certifications, such as 'MBA' or 'Certified Market Research Professional (CMRP)', include them after your name to highlight your expertise.

Here's an example of a well-formatted name and credentials in a header:

• John Smith, MBA, CMRP

Avoid nicknames or shortened versions of your name, which can come across as unprofessional:

• Johnny Smith

2. Provide key contact details

Under your name, include your phone number, professional email address, and location (city and state). This allows hiring managers to easily contact you. For example:

John Smith, CMRP [email protected] | 555-123-4567 | Seattle, WA

Avoid providing personal details or full mailing addresses, which take up valuable space:

• 123 Main St, Apt 2B, Seattle, Washington, 98101
• @johnnysmith (Twitter handle)

3. Tailor your header to the role

If you're applying for a specialized market researcher position, such as 'Consumer Insights Analyst' or 'Market Research Consultant', consider incorporating that specific job title under your name. This immediately conveys to employers that you're a match for the role they're filling.

Example of a tailored header for a specific market research role:

• John Smith Consumer Insights Analyst [email protected] | 555-123-4567 | Seattle, WA

However, avoid listing multiple job titles or stuffing your header with keywords, which can appear unfocused:

• John Smith Market Researcher | Data Analyst | Consumer Insights | Market Segmentation [email protected] | 555-123-4567 | Seattle, WA

  Summary

A resume summary for a Market Researcher position is optional, but it can be a valuable addition if you want to provide context or highlight key qualifications that may not be immediately apparent from the rest of your resume. It's especially useful if you're changing careers or have a lot of experience to summarize. However, avoid using an objective statement, as it's outdated and doesn't add value to your resume.

When crafting your summary, focus on your most relevant skills, experiences, and achievements that align with the Market Researcher role. Keep it concise, typically no more than a paragraph, and avoid repeating information that's already covered in other sections of your resume.

To learn how to write an effective resume summary for your Market Researcher resume, or figure out if you need one, please read Market Researcher Resume Summary Examples , or Market Researcher Resume Objective Examples .

1. Highlight your research and analytical skills

As a Market Researcher, your ability to conduct research and analyze data is crucial. Use your summary to showcase your expertise in these areas, such as:

• Experienced in designing and executing market research studies using various methodologies, including surveys, focus groups, and interviews
• Skilled in analyzing complex data sets and translating findings into actionable insights for stakeholders

Avoid making vague claims or using generic buzzwords. Instead of saying:

• Results-driven professional with a proven track record of success

Be specific about your accomplishments:

• Conducted market research that led to a 15% increase in product sales and a 20% reduction in customer churn

2. Tailor your summary to the specific role

While it's essential to highlight your overall market research experience, tailoring your summary to the specific role you're applying for can make it more impactful. Review the job description carefully and identify the key skills and qualifications the employer is looking for.

For example, if the job description emphasizes experience with a particular research methodology or industry, make sure to mention that in your summary:

Market Researcher with 5+ years of experience conducting qualitative and quantitative research in the consumer goods industry. Skilled in designing and executing conjoint analysis studies to optimize product features and pricing. Collaborated with cross-functional teams to develop data-driven strategies that increased market share by 10%.

Avoid using a generic summary that could apply to any Market Researcher role, as it may not capture the employer's attention:

Experienced Market Researcher with a background in conducting research and analyzing data. Skilled in communicating findings to stakeholders and working collaboratively with teams.

  Experience

Your work experience section is the heart of your resume. It's where you showcase your professional accomplishments and skills to potential employers. As a market researcher, it's essential to highlight your ability to analyze data, identify trends, and provide actionable insights. Here are some tips to help you craft a compelling work experience section that will catch the eye of hiring managers.

1. Focus on relevant experience

When writing your work experience section, focus on the positions that are most relevant to the market researcher role you're applying for. This may include previous market research roles, data analysis positions, or jobs that required similar skills.

For example, instead of listing every task you performed in a previous role, focus on the responsibilities and achievements that showcase your market research abilities:

• Conducted market research studies to identify customer preferences and buying habits, resulting in a 15% increase in sales
• Analyzed survey data using SPSS and presented findings to senior management, informing product development decisions

2. Use industry-specific keywords

Incorporate industry-specific keywords throughout your work experience section to demonstrate your knowledge and expertise. This will also help your resume pass through applicant tracking systems (ATS) that many companies use to screen resumes.

Some examples of market research keywords include:

• Market segmentation
• Competitive analysis
• Survey design
• Data visualization

However, avoid keyword stuffing, which can make your resume appear spammy. Instead, use keywords naturally within the context of your achievements and responsibilities.

3. Quantify your accomplishments

Whenever possible, use numbers and metrics to quantify your achievements. This helps hiring managers understand the impact you made in your previous roles and how you can contribute to their organization.

For example, instead of saying:

Conducted market research to inform product development decisions

Try saying:

Led market research initiatives that informed the development of 3 new product lines, resulting in a 20% increase in revenue

Other examples of quantifiable achievements for market researchers include:

• Increased survey response rates by 30% through targeted outreach campaigns
• Identified $500K in cost savings opportunities through competitive analysis

4. Showcase your technical skills

Market research often requires proficiency in various tools and technologies. Showcase your technical skills in your work experience section to demonstrate your ability to perform the job.

Some examples of technical skills for market researchers include:

• Survey software (e.g., Qualtrics, SurveyMonkey)
• Statistical analysis tools (e.g., SPSS, R)
• Data visualization software (e.g., Tableau, PowerBI)
• CRM platforms (e.g., Salesforce, HubSpot)

When listing your technical skills, provide context for how you used them. For example:

Utilized Qualtrics to design and distribute surveys to 10,000+ customers, resulting in a 95% completion rate and valuable insights for product improvements

  Education

The education section of your market researcher resume should be concise yet impactful. It's an opportunity to showcase your relevant academic background and any specialized training that qualifies you for the role. Here are some key tips to keep in mind when crafting this section:

1. Put education at the top if you're a recent grad

If you've graduated within the past few years and your education is your strongest selling point, place the education section above your work experience. This is especially relevant if you have limited professional experience in market research.

For example:

Education Bachelor of Science in Marketing, XYZ University, Graduated: May 2022 Relevant Coursework: Market Research, Consumer Behavior, Data Analytics, Statistics

2. Keep it brief if you're a seasoned professional

If you have several years of work experience, your education section should be concise. Include only the essential details like your degree, university, and graduation year (optional). Avoid listing coursework or GPA unless it's highly relevant to the market researcher role.

Here's an example of what not to include:

• Bachelor of Arts in Psychology, ABC College, Graduated: 2010
• Coursework: Intro to Psychology, Social Psychology, Research Methods
• GPA: 3.7/4.0

Instead, keep it short and sweet:

Education B.A. in Psychology, ABC College

3. Include relevant certifications

If you have completed any certifications relevant to market research, include them in your education section. This can help you stand out from other candidates and demonstrate your commitment to professional development.

Some examples of relevant certifications for market researchers include:

• Google Analytics Individual Qualification (GAIQ)
• Market Research Professional (MRP) Certification
• Certified Survey Expert (CSE)

Here's how you can incorporate a certification:

Education Master of Business Administration (MBA), XYZ University Google Analytics Individual Qualification (GAIQ), 2021

Action Verbs For Market Researcher Resumes

Strong action verbs help recruiters easily understand the tasks you have undertaken as a market researcher and the successes you have had with those tasks. They help you and your successes stand out from the crowd and can help you secure that job. For a marketing research position, using action verbs that emphasize how you successfully handle data collection, analysis, reporting, and forecasting, is essential.

Here is a list of useful action verbs to get you started.

• Collaborated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Market Researcher Resumes

Skills for market researcher resumes.

Market research is a technical profession and as such, the skills section of your resume should be equally as technical. What recruiters will be keen to see is what data collection and analysis skills and tools you have, as well as what forecasting and projection tools and skills you use. Including industry standard tools and skills is also an effective way to bypass resume filters that may have been put in place by recruiters.

Here are some general hard skills expected in your profession. Use those that are relevant to you to bolster your skills section.

• Market Research
• Quantitative Research
• Qualitative Research
• Market Analysis
• Competitive Intelligence
• Competitive Analysis
• Customer Insight
• Segmentation
• Marketing Strategy
• Consumer Behavior
• Primary Research
• Survey Design
• Focus Groups
• Advertising Research
• Product Management
• Consumer Insight
• Product Marketing
• Qualitative & Quantitative Research Methodologies

How To Write Your Skills Section On a Market Researcher Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Market Researcher Resumes

This word cloud highlights the important keywords that appear on Market Researcher job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

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• → The 8 types of market research and ho...

The 8 types of market research and how to use them

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

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Typeform    |    08.2024

Typeform    |    07.2024

“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”

Doesn’t sound too threatening if you’ve always been successful, right?

Continuing to do what you’ve always done means you’ll fall behind—and probably fade to darkness—to where all the forgotten brands go.

Take Kodak. They were a major player in photography for decades—remember? When digital photography boomed, Kodak kept doing what they always did. Their business floundered and people forgot about them. Well, everyone apart from Pitbull.

Now, look at Fujifilm, one of Kodak’s biggest competitors. They did the opposite and looked for ways to apply their expertise in film to the technology of the new millennium instead. Their company is still going strong.

The same goes for research. If you’re doing the same old types of market research, speaking to the same old people, and doing the same old tired surveys—you’re already behind.

How do you decide what kind of market research you need to do? It all comes down to what you need to know and what your business goals are.

In this article, we’ll explain the various types of market research you can use to solve issues and challenges in your business. We’ll throw you a freebie, too, and provide some market research tips about when to use each strategy.

Let’s get you ahead of the curve.

1. Brand research

Brand research helps with creating and managing a company’s brand, or identity. A company’s brand is the images, narratives, and characteristics people associate with it.

When to use it

Brand research can be used at every stage in a business’s lifecycle, from creation to new product launches and re-branding. There are at least seven types of brand research:

Brand advocacy: How many of your customers are willing to recommend your brand?

Brand awareness : Does your target market know who you are and consider you a serious option?

Brand loyalty: Are you retaining customers?

Brand penetration: What is the proportion of your target market using your brand?

Brand perception : What do people think of as your company’s identity or differentiating qualities?

Brand positioning: What is the best way to differentiate your brand from others in the consumer’s mind and articulate it in a way that resonates?

Brand value: How much are people willing to pay for an experience with your brand over another?

How to do it

A researcher will use several types of market research methods to assess your and your competitors’ strengths and weaknesses. Generally, they will conduct competitor research, both qualitative and quantitative, to get a picture of the overall marketplace. Focus groups and interviews can be used to learn about their emotions and associations with certain brands.

Market research surveys are useful to determine features and benefits that differentiate you from competitors . These are then translated into emotionally compelling consumer language.

2. Campaign effectiveness

This type of market research is designed to evaluate whether your advertising messages are reaching the right people and delivering the desired results. Successful campaign effectiveness research can help you sell more and reduce customer acquisition costs.

It’s estimated people see up to 5,000 advertising messages each day. That means attention is a scarce resource, so campaign effectiveness research should be used when you need to spend your advertising dollars effectively.

Campaign effectiveness research depends on which stage of the campaign you use it in (ideally, it’s all of them!). Quantitative research can be conducted to provide a picture of how your target market views advertising and address weaknesses in the advertising campaign.

3. Competitive analysis

Competitive analysis allows you to assess your competitors’ strengths and weaknesses in the marketplace, providing you with fuel to drive a competitive advantage.

No business exists in a vacuum—competitive analysis is an integral part of any business and market plan. Whether you’re just getting started, moving into a new market, or doing a health check of your business, a competitive analysis will be invaluable.

A researcher will typically choose a few of your main competitors and analyze things like their marketing strategy, customer perceptions, revenue or sales volume, and so on.

Secondary sources such as articles, references, and advertising are excellent sources of competitive information; however, primary research, such as mystery shopping and focus groups, can offer valuable information on customer service and current consumer opinions.

4. Consumer insights

Consumer insights research does more than tell you about who your customers are and what they do. It reveals why customers behave in certain ways and helps you leverage that to meet your business goals.

Knowing your customers deeply is integral to creating a strategic marketing plan. This type of market research can help you anticipate consumer needs, spark innovation, personalize your marketing, solve business challenges, and more.

Consumer insights research should be specific to your business—it’s about getting to know your target audience and customers. Various market research methods can be used, such as interviews, ethnography, survey research, social monitoring, and customer journey research.

Here are some of the characteristics you should understand through consumer insights research:

Purchase habits

Interests, hobbies, passions

Personal and professional information

How they consume media and advertising

5. Customer satisfaction research

Customer satisfaction research is a type of market research that measures customers’ experiences with products or services, specifically looking at how those meet, exceed, or fail to live up to their expectations.

Customer satisfaction is a strong indicator of customer retention and overall business performance. Successful customer satisfaction research should help you understand what your customers like, dislike, and feel needs improvement. You can use this type of market research to look at the quality and design of products, speed and timeliness of delivery, staff and service reliability, knowledge, and friendliness, market price, and value for money.

There are several ways to measure customer satisfaction, most commonly using surveys. An NPS or Voice of the Customer Survey can help you measure customer loyalty. Customer Effort Scoring measures how satisfied people are with customer service or problem resolution. CSAT is any survey that measures customer satisfaction , typically measured using Likert scale surveys . They can be conducted at different points in the customer experience, allowing deeper insight into that moment.

6. Customer segmentation research

Customer segmentation studies aim to divide markets or customers into smaller groups or personas with similar characteristics to enable targeted marketing. By understanding how people in each category behave, you can understand how each influences revenue.

Customer segmentation research is best used if you’re ready to give customers individualized experiences. Not every customer in your target market is the same. The more you understand each specific persona, the easier it is to focus on delivering personalized marketing, build loyal relations, price products effectively, and forecast how new products and services will perform in each segment.

Market researchers use four characteristics to segment customers.

Demographics: demographic information such as age, gender, family status, education, household income, occupation and so on

Geography: where people live, from cities and countries to whether they are city dwellers or suburbanites

Psychographics: socioeconomic status, class, lifestyle, personality traits, generation, interests, hobbies, etc.

Behavior: brand affinity, consumption and shopping habits, spending, etc.

A researcher will identify your current customers and collect data about them through various market research methods, such as surveys, database research, website analytics, interviews, and focus groups. The aim is to gather as much information as possible.

7. Product development

Market research for product development involves using customer knowledge to inform the entire process of creating or improving a product, service, or app and bringing it to market.

Innovation is hard work. A quick Google will tell you that 80–95% of new products fail every year. Conducting market research for product and app development helps minimize the risk of a new product or change going bust as it enters the market. There are three stages where you can use market research:

Conception: The moment you’re thinking about adding something new, market research can find market opportunities and provide insights into customer challenges or their jobs-to-be-done, so you can find a way to fill the gap.

Formation: Once you have an idea, market researchers can help you turn it into a concept that can be tested. You can learn more about strategizing pricing, testing advertising and packaging, value proposition, and so on.

Introduction: Market research can help you gauge attitudes toward the product once it’s in the market and adapt your messaging as it rolls out.

Keep making the product better or find opportunities to introduce it to new markets.

Product development research will utilize different market research methods, depending on the goal of the research. A researcher could present focus groups with product concepts and listen to their opinions, conduct interviews to learn more about their pain points, or perform user testing to see how they interact with an app or website.

8. Usability testing

Usability testing is concerned with understanding how customers use your products in real time. It can involve physical products, like a new blender, or digital products like a website or app.

Usability testing is helpful when you need to detect problems or bugs in early prototypes or beta versions before launching them. It typically costs far less to test a product or service beforehand than to pull a flawed product off the shelves or lose sales because of poor functionality.

There are several types of usability tests, which vary based on whether you’re testing a physical or digital product.

Journey testing involves observing the customer experience on an app or website and monitoring how they perform. This type of study can be done online

Eye tracking studies monitor where people’s eyes are drawn. Generally, they are conducted on websites and apps, but can also be done in stores to analyze where people look while shopping

Learn ability studies quantify the learning curve over time to see which problems people encounter after repeating the same task

Click tracking follows users’ activity on websites to evaluate the linking structure of a website

Checklist testing involves giving users tasks to perform and recording or asking them to review their experience

Combining types of market research with Typeform

When it comes to market research, you need to ask yourself what business challenge or question you’re trying to address. Then, select the appropriate methods and tools, such as market research automation , to simplify your process.From there, the world of useful data and actionable insights will open to you.

About the author

We're Typeform - a team on a mission to transform data collection by bringing you refreshingly different forms.

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9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]

Published: August 08, 2024

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.

And let me tell you: having the right marketing research methods in your toolbox is a must.

Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.

How to Choose a Marketing Research Method

Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.

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1. Identify your objective.

What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about your customer’s feelings about a specific product.

Before starting your research, take some time to identify precisely what you’re looking for. This could be a goal you want to reach, a problem you need to solve, or a question you need to answer.

For example, an objective may be as foundational as understanding your ideal customer better to create new buyer personas for your marketing agency (pause for flashbacks to my former life).

Or if you’re an organic sode company, it could be trying to learn what flavors people are craving.

2. Determine what type of data and research you need.

Next, determine what data type will best answer the problems or questions you identified. There are primarily two types: qualitative and quantitative. (Sound familiar, right?)

• Qualitative Data is non-numerical information, like subjective characteristics, opinions, and feelings. It’s pretty open to interpretation and descriptive, but it’s also harder to measure. This type of data can be collected through interviews, observations, and open-ended questions.
• Quantitative Data , on the other hand, is numerical information, such as quantities, sizes, amounts, or percentages. It’s measurable and usually pretty hard to argue with, coming from a reputable source. It can be derived through surveys, experiments, or statistical analysis.

Understanding the differences between qualitative and quantitative data will help you pinpoint which research methods will yield the desired results.

For instance, thinking of our earlier examples, qualitative data would usually be best suited for buyer personas, while quantitative data is more useful for the soda flavors.

However, truth be told, the two really work together.

Qualitative conclusions are usually drawn from quantitative, numerical data. So, you’ll likely need both to get the complete picture of your subject.

For example, if your quantitative data says 70% of people are Team Black and only 30% are Team Green — Shout out to my fellow House of the Dragon fans — your qualitative data will say people support Black more than Green.

(As they should.)

Primary Research vs Secondary Research

You’ll also want to understand the difference between primary and secondary research.

Primary research involves collecting new, original data directly from the source (say, your target market). In other words, it’s information gathered first-hand that wasn’t found elsewhere.

Some examples include conducting experiments, surveys, interviews, observations, or focus groups.

Meanwhile, secondary research is the analysis and interpretation of existing data collected from others. Think of this like what we used to do for school projects: We would read a book, scour the internet, or pull insights from others to work from.

So, which is better?

Personally, I say any research is good research, but if you have the time and resources, primary research is hard to top. With it, you don’t have to worry about your source's credibility or how relevant it is to your specific objective.

You are in full control and best equipped to get the reliable information you need.

3. Put it all together.

Once you know your objective and what kind of data you want, you’re ready to select your marketing research method.

For instance, let’s say you’re a restaurant trying to see how attendees felt about the Speed Dating event you hosted last week.

You shouldn’t run a field experiment or download a third-party report on speed dating events; those would be useless to you. You need to conduct a survey that allows you to ask pointed questions about the event.

This would yield both qualitative and quantitative data you can use to improve and bring together more love birds next time around.

Best Market Research Methods for 2024

Now that you know what you’re looking for in a marketing research method, let’s dive into the best options.

Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies , but they can also be used for other areas.

Primary Research

1. interviews.

Interviews are a form of primary research where you ask people specific questions about a topic or theme. They typically deliver qualitative information.

I’ve conducted many interviews for marketing purposes, but I’ve also done many for journalistic purposes, like this profile on comedian Zarna Garg . There’s no better way to gather candid, open-ended insights in my book, but that doesn’t mean they’re a cure-all.

What I like: Real-time conversations allow you to ask different questions if you’re not getting the information you need. They also push interviewees to respond quickly, which can result in more authentic answers.

What I dislike: They can be time-consuming and harder to measure (read: get quantitative data) unless you ask pointed yes or no questions.

Best for: Creating buyer personas or getting feedback on customer experience, a product, or content.

2. Focus Groups

Focus groups are similar to conducting interviews but on a larger scale.

In marketing and business, this typically means getting a small group together in a room (or Zoom), asking them questions about various topics you are researching. You record and/or observe their responses to then take action.

They are ideal for collecting long-form, open-ended feedback, and subjective opinions.

One well-known focus group you may remember was run by Domino’s Pizza in 2009 .

After poor ratings and dropping over $100 million in revenue, the brand conducted focus groups with real customers to learn where they could have done better.

It was met with comments like “worst excuse for pizza I’ve ever had” and “the crust tastes like cardboard.” But rather than running from the tough love, it took the hit and completely overhauled its recipes.

The team admitted their missteps and returned to the market with better food and a campaign detailing their “Pizza Turn Around.”

The result? The brand won a ton of praise for its willingness to take feedback, efforts to do right by its consumers, and clever campaign. But, most importantly, revenue for Domino’s rose by 14.3% over the previous year.

The brand continues to conduct focus groups and share real footage from them in its promotion:

What I like: Similar to interviewing, you can dig deeper and pivot as needed due to the real-time nature. They’re personal and detailed.

What I dislike: Once again, they can be time-consuming and make it difficult to get quantitative data. There is also a chance some participants may overshadow others.

Best for: Product research or development

Pro tip: Need help planning your focus group? Our free Market Research Kit includes a handy template to start organizing your thoughts in addition to a SWOT Analysis Template, Survey Template, Focus Group Template, Presentation Template, Five Forces Industry Analysis Template, and an instructional guide for all of them. Download yours here now.

3. Surveys or Polls

Surveys are a form of primary research where individuals are asked a collection of questions. It can take many different forms.

They could be in person, over the phone or video call, by email, via an online form, or even on social media. Questions can be also open-ended or closed to deliver qualitative or quantitative information.

A great example of a close-ended survey is HubSpot’s annual State of Marketing .

In the State of Marketing, HubSpot asks marketing professionals from around the world a series of multiple-choice questions to gather data on the state of the marketing industry and to identify trends.

The survey covers various topics related to marketing strategies, tactics, tools, and challenges that marketers face. It aims to provide benchmarks to help you make informed decisions about your marketing.

It also helps us understand where our customers’ heads are so we can better evolve our products to meet their needs.

Apple is no stranger to surveys, either.

In 2011, the tech giant launched Apple Customer Pulse , which it described as “an online community of Apple product users who provide input on a variety of subjects and issues concerning Apple.”

"For example, we did a large voluntary survey of email subscribers and top readers a few years back."

While these readers gave us a long list of topics, formats, or content types they wanted to see, they sometimes engaged more with content types they didn’t select or favor as much on the surveys when we ran follow-up ‘in the wild’ tests, like A/B testing.”  

Pepsi saw similar results when it ran its iconic field experiment, “The Pepsi Challenge” for the first time in 1975.

The beverage brand set up tables at malls, beaches, and other public locations and ran a blindfolded taste test. Shoppers were given two cups of soda, one containing Pepsi, the other Coca-Cola (Pepsi’s biggest competitor). They were then asked to taste both and report which they preferred.

People overwhelmingly preferred Pepsi, and the brand has repeated the experiment multiple times over the years to the same results.

What I like: It yields qualitative and quantitative data and can make for engaging marketing content, especially in the digital age.

What I dislike: It can be very time-consuming. And, if you’re not careful, there is a high risk for scientific error.

Best for: Product testing and competitive analysis

Pro tip:  " Don’t make critical business decisions off of just one data set," advises Pamela Bump. "Use the survey, competitive intelligence, external data, or even a focus group to give you one layer of ideas or a short-list for improvements or solutions to test. Then gather your own fresh data to test in an experiment or trial and better refine your data-backed strategy."

Secondary Research

8. public domain or third-party research.

While original data is always a plus, there are plenty of external resources you can access online and even at a library when you’re limited on time or resources.

Some reputable resources you can use include:

• Pew Research Center
• McKinley Global Institute
• Relevant Global or Government Organizations (i.e United Nations or NASA)

It’s also smart to turn to reputable organizations that are specific to your industry or field. For instance, if you’re a gardening or landscaping company, you may want to pull statistics from the Environmental Protection Agency (EPA).

If you’re a digital marketing agency, you could look to Google Research or HubSpot Research . (Hey, I know them!)

What I like: You can save time on gathering data and spend more time on analyzing. You can also rest assured the data is from a source you trust.

What I dislike: You may not find data specific to your needs.

Best for: Companies under a time or resource crunch, adding factual support to content

Pro tip: Fellow HubSpotter Iskiev suggests using third-party data to inspire your original research. “Sometimes, I use public third-party data for ideas and inspiration. Once I have written my survey and gotten all my ideas out, I read similar reports from other sources and usually end up with useful additions for my own research.”

9. Buy Research

If the data you need isn’t available publicly and you can’t do your own market research, you can also buy some. There are many reputable analytics companies that offer subscriptions to access their data. Statista is one of my favorites, but there’s also Euromonitor , Mintel , and BCC Research .

What I like: Same as public domain research

What I dislike: You may not find data specific to your needs. It also adds to your expenses.

Best for: Companies under a time or resource crunch or adding factual support to content

Which marketing research method should you use?

You’re not going to like my answer, but “it depends.” The best marketing research method for you will depend on your objective and data needs, but also your budget and timeline.

My advice? Aim for a mix of quantitative and qualitative data. If you can do your own original research, awesome. But if not, don’t beat yourself up. Lean into free or low-cost tools . You could do primary research for qualitative data, then tap public sources for quantitative data. Or perhaps the reverse is best for you.

Whatever your marketing research method mix, take the time to think it through and ensure you’re left with information that will truly help you achieve your goals.

Don't forget to share this post!

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Marketing Research Job Description

Marketing research duties & responsibilities.

To write an effective marketing research job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing research job description templates that you can modify and use.

Sample responsibilities for this position include:

Marketing Research Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Research

List any licenses or certifications required by the position: PMP, NZ, AU, CV, CPR

Education for Marketing Research

Typically a job would require a certain level of education.

Employers hiring for the marketing research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Economics, Education, MBA, Business/Administration, Communications, Psychology, Graduate

Skills for Marketing Research

Desired skills for marketing research include:

Desired experience for marketing research includes:

Marketing Research Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Develops research materials and assists with generating reports and
• Outside research agencies/vendors – Develop on-going relationships with agencies that have data that may be useful in the advertising sales process
• Customize sales presentations, proposals, flyers and market books – Independently provide research and copy for sales presentations and proposals
• Advertising sales meetings – Work with other analysts to develop and maintain marketing minute presentations in the Advertising Sales Meetings
• Manage a custom data template production service
• Define and advance best practices around research policies and procedures, and explore alternative research methodologies
• Continuously evaluate the portfolio of custom data templates, recommending candidates for deprecation, consolidation, or enhancement
• Manage an economic, capital market, and investment product research assistant service
• Define and advance best practices around research policies and procedures sourcing guidelines, and methodology standardization
• Manage a highly functional automated, interactive data visualization product service
• Minimum of a Bachelors Degree in Health Sciences or related discipline/Business Administration
• MBA/M.Sc./Pharm.D
• Minimum of 7 years of experience in the pharmaceutical or biotech industry, preferably in rare diseases, including international experience in forecasting, market research and/or competitive intelligence
• Must demonstrate extensive experience doing hands-on analysis
• Knowledge of advertising sales industry, conceptual knowledge of addressable advertising is preferred
• Bachelors Degree in Business, Marketing, Advertising, Communications or a related field
• Organizing and managing all aspects of the daily morning meeting, including summarizing recent publications & facilitating the meeting as needed
• Compiling Pitch Sheets for the Research Analysts for marketing purposes
• Producing sales cheat sheets for major pieces of Research
• Managing day-to-day logistics for the Directed Call program between sales and research
• Organizing and managing roundtable development sessions for Analysts and Associates
• Analyze and interpret data from a wide range of sources, including social media platforms
• Use advanced tools, including text analytics and database analytics
• Assist in developing tools, including dashboards, to present Voice of Customer and other data to stakeholders
• Translate research findings into actionable insights that will have an effect on reaching hundreds of millions of people
• Serves as an expert in managing all phases of mature and new product development processes, from idea generation through market launch
• At least 10-15+ years of overall professional experience with at least some of this experience beyond market research
• BA/BS in statistics, economics, or market research preferred
• Minimum of 8 years in progressively responsible positions related to Marketing Research, business consulting and/or advanced analytics
• 1+ year of Market Research, Media or Advertising experience a plus
• Functional – Over 5 years of proven marketing research experience at a research firm
• Industry – Market research firm / brand company with a focus on sports wear / apparel / FMCG
• Participates in the development and review of the annual Worldwide Marketing Plan
• Ensures market information is acquired, competitive activity is monitored, and customer needs are identified
• Manages interface with Research & Development, Manufacturing, Customs, Sales and International Marketing teams to develop new products relevant to growth
• Responsible for formal and informal market research as foundation for the understanding and quantifying market opportunities
• Builds a team of talent that has a strong strategic marketing perspective, hands-on ability, and can think and execute ideas and plans broader than the “Core” business
• Implements the Company's Affirmative Action Plan as it applies to the function supervised
• Create connections between brand tracking and other foundational business metrics (e.g., customer experience, revenue)
• Assigns studies and tasks to staff
• Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects against same
• Effectively manages, coaches and develops the activities of junior CIS professionals as necessary
• Exposure – Research, sports, marketing, trade marketing
• Fluent in English and Russian (written and spoken)
• Strong analytical capabilities (including marketing performance analytics) project management experience
• Experience with digital marketing including tagging operations and container tags, URL & pixel based framework
• Proactive planning and organizational skills
• Bachelors degree in statistics, mathematics, social sciences, business, and/or economics
• Working with project managers to create PowerPoint reports
• Assisting team members in verification and proofing of project processes and deliverables
• Proofreading questionnaires, reports, and proposals for spelling, grammar, and content
• Provide timely and accurate reporting of activity and results, ad hoc reporting as requested by management
• Partner with the business to identify study objectives and best target audience for research studies
• Coordinate research studies among internal and/or external customers
• Assist Market Research Supervisor with questionnaire, discussion guide and report preparation
• Distribute questionnaires to target audience
• Coordinate panel communication and prepare monthly panel newsletters highlighting results, corporate messages and responses to panelists’ feedback
• Correspond with panelists with input from Market Research Supervisor
• Minimum of 1 year experience in the market research industry or a related field
• Excellent communication skills a must, both written and verbal
• Kids Marketplace experience a plus
• Must be able to handle multiple projects and tight deadlines
• We need 5 + years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience
• This position requires a Bachelor’s degree, with a graduate degree in business, market research or a social science strongly preferred or equivalent industry experience
• Maintain information on event audience and speakers, including companies, titles, mailing addresses, email addresses, and other relevant contact details
• Assist project leads with email, print, and phone call communications
• Research topics related to company events around the globe
• Assist with research on individuals, corporations, foundations, and governments for prospect activity and to maintain the integrity of our data
• Working with the broader marketing organization, this role is accountable for leading the strategic development of communications programs and elevating the organization's corporate profile
• Responsible for developing a consistent internal and external corporate brand messaging strategy that is reflected across all product and service programs, internal marketing programs
• Develops communications key messages and talking points and manages the implementation across all communications programs (marketing, PR, IR, internal )
• Serves as chief media strategist
• Drive editorial story planning, uncover and exploit exposure opportunities with key media outlets for earned media
• Enhances company visibility through thought leadership
• International retail research experience and experience in consumer technology research or marketing is a plus
• Experience directing agencies/vendors to deliver innovative research and outstanding reporting
• Strong aptitude for research consulting with highly developed analytic skills, the ability to think strategically and to provide innovative and creative solutions
• Superior organizational skills, including ability to manage and delegate work effectively, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
• Minimum of 1 year of research experience required
• Ability to present information effectively, clearly and concisely both verbally and in writing

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