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How to get the most out of attending keynote presentations.

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Audience listening to keynote speaker

Conferences promote professional growth and development, collaboration, and phenomenal opportunities to network. They offer the chance to get out of the office and surround yourself with like-minded people in an atmosphere of congeniality and sociability. When you head back to the office, you should feel motivated, renewed, and ready to share new ideas with your colleagues.

Breakout sessions focus on specific topics. But it’s the keynote presentations that should inspire you most. Imagine how tech developers feel when they leave the keynote at an Apple conference . They’re more than ready to explore new frontiers, taking what they’ve learned along for the adventure.

As a frequent keynote speaker, I take the responsibility to inspire seriously. I strive to pull together the big picture, galvanize action, educate, and motivate my audience to leave and conquer whatever challenges they face.

These presentations shouldn’t be lectures. Speakers should engage and interact with you with vibrancy and energy. They should raise and answer questions, and leave you with compelling takeaways . But to get the most out of the ones you attend, you’ll need to do your part as well. Here’s how.

Do Your Homework

It’s OK to just show up, take a seat, and listen to a keynote presentation. In fact, that’s probably what most people do. But if you want to get the most out of the experience, come prepared.

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Conference schedules will feature speakers’ bios and keynote topics. It will be infinitely easier to connect with presenters if you know something about their background. What about them can you relate to, admire, or want to learn more about? Read what they’ve published and what’s been published about them. Finding that type of information is fairly easy with a quick online search.

You should also research the topic slated to be addressed. Having a grasp of it going in will help you to understand the presentation better and to ask more informed questions if you choose to. And if the keynote is virtual, be prepared to turn on your camera to focus on the presentation rather than multitasking. That leads me to my next point.

Audience engagement isn’t just a marketing strategy. A great keynote should raise questions or prompt comments from the audience. As a presenter, it’s my job to draw the audience into what I’m talking about, pushing the door wide open to interaction. If I look out and see people dozing off or checking their social media feeds, I’m not doing my job.

But you also have a job to do. You need to engage in the presentation to get the most out of it. Note questions as they come to you, so you don’t forget them when it’s time for the Q&A. You should also jot down your ideas for applying what the speaker’s saying to your job. If, for example, the speaker talks about the value of role play in team projects, don’t dismiss it because you aren’t a D&D aficionado. Figure out how you can apply the principles of it to your team.

Take advantage of the opportunity to ask the presenter specific questions about your unique situation. That sort of engagement could cost thousands of dollars if you were to hire the speaker as a consultant. Don’t miss the chance to get some free direction. Most presenters truly enjoy sharing their wisdom with curious minds.

Share the Wealth

Keynote attendees should be like sponges, absorbing all the new ideas an event worth its salt will provide. If you soak up some wisdom, don’t keep it to yourself. Share what you’ve learned with others while everything is shiny and fresh.

Discuss what you learned with friends, old and new, who were also in the room. Whatever the speaker imparted will grow exponentially during this type of discussion. Note the highlights, the kernels of knowledge, and the takeaways the presenter offered you. Then make sure you volunteer those takeaways to your colleagues back at the office, even if you aren’t required to deliver a report.

Not everyone you work with can attend keynote presentations. If you’re chosen to, take back what you’ve learned. Just remember, you can only share it if you gleaned the most out of it while you were there. So, pay close attention.

Get a Bigger Bang for Your Attendance Buck

Time and money are inevitable investments in attending a keynote presentation. If you’re going to make it, make it count. Prepare before, engage during, and share what you’ve learned when you leave. You’ll be a better professional and your employer will reap the benefits as well. That’s a win for everyone—including the keynote speaker.

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• Mastering Event Presentation
• Enhancing Engagement and Interaction

Delivering Keynotes and Conference Presentations That Resonate

Aayush Jain

Crafting a compelling narrative for keynotes.

Engaging Beginnings: The Art of Crafting Compelling Narratives

Crafting a compelling narrative is the foundation of any memorable keynote and conference presentation . It's about weaving a story that not only informs but also entertains and inspires your audience. This introductory section delves into the significance of narrative structure, emphasizing its role in capturing and maintaining the audience's attention. By setting the stage with an engaging narrative, speakers can establish a connection with their audience, making their message more relatable and impactful.

The Backbone of Storytelling

Behind every compelling narrative is a well-thought-out structure. This involves setting a clear beginning, middle, and end, each serving a distinct purpose in the overall story. The beginning sets the context and introduces the main characters or ideas, the middle elaborates on the challenges or conflicts, and the end provides resolution. This structure helps in presenting key information in a logical and engaging manner, ensuring that the audience follows along and absorbs the intended message.

Real-World Narratives in Action

Illustrating this concept with real-world examples, consider how renowned speakers use personal anecdotes, historical events, or hypothetical scenarios to frame their presentations. These narratives are often rooted in universal themes such as overcoming adversity, innovation, or teamwork, making them resonate with diverse audiences. For instance, Steve Jobs' 2005 Stanford commencement speech skillfully narrated his personal and professional journey, weaving in lessons on resilience and curiosity, thereby leaving a lasting impression on his audience.

Narratives That Resonate: Evidence and Impact

Research supports the effectiveness of narrative storytelling in presentations. Studies show that stories are 22 times more memorable than facts alone. Furthermore, a well-crafted narrative can significantly enhance audience engagement, making the presentation more impactful and memorable. Incorporating narratives not only helps in conveying complex ideas more clearly but also in establishing an emotional connection with the audience, a key factor in the success of keynote and conference presentations .

Techniques for Effective Storytelling in Presentations

Unlocking the Power of Storytelling

Effective storytelling in keynote and conference presentations transcends mere recitation of facts; it involves crafting a narrative that engages, persuades, and moves the audience. This segment explores the techniques that transform simple presentations into riveting stories, focusing on the art of narrative delivery. By leveraging the power of storytelling, speakers can turn their presentations into memorable experiences that resonate with their audience on a deeper level.

Foundations of Engaging Storytelling

Understanding the core elements of storytelling is crucial. This includes the development of a clear plot, relatable characters, and a compelling conflict or challenge that hooks the audience. Incorporating these elements with purpose and precision is key to capturing and maintaining the audience's interest. The background of storytelling techniques stretches back to ancient oral traditions, where storytellers used these components to convey complex ideas and values. Today, these timeless principles still hold, underscoring the importance of a well-structured narrative in presentations.

Bringing Stories to Life: Examples and Applications

To illustrate, consider the use of storytelling in TED Talks, where speakers often start with personal anecdotes or surprising facts to engage the audience. These stories are not just entertaining; they serve to highlight the speaker's main points, making the presentation more relatable and the message more impactful. For example, Chimamanda Ngozi Adichie's "The Danger of a Single Story" uses personal narratives to explore complex themes of stereotypes and cultural understanding, demonstrating the profound effect of storytelling on conveying deep insights.

The Science Behind Storytelling

Research underpins the efficacy of storytelling in presentations, revealing that narratives can significantly enhance memory retention and emotional engagement. A study published in the Journal of Cognitive Neuroscience found that storytelling activates not only the language-processing parts of our brains but also those involved in experiencing the events of the story. This dual activation makes stories much more engaging than abstract presentations, facilitating a deeper connection with the audience and a more lasting impact.

Engaging Different Types of Audiences

Understanding Your Audience: The Key to Effective Presentations

The effectiveness of keynote and conference presentations largely hinges on the speaker's ability to engage with their audience. However, audiences are not monolithic; they come from diverse backgrounds, possess varying levels of knowledge, and have different expectations. This section underscores the importance of audience analysis as a foundational step in preparing for any presentation. Tailoring your message and delivery style to match the audience's profile ensures that your presentation resonates with them, fostering engagement and comprehension.

Diverse Audiences, Diverse Strategies

Engaging different types of audiences requires an adaptable approach. Whether you're addressing industry experts at business conferences or a general audience at academic conferences, understanding the common interests, level of expertise, and what motivates your audience is crucial. For instance, technical jargon may be appropriate for a specialized audience but could alienate a general audience. This section explores strategies such as audience segmentation and personalized messaging to effectively connect with and engage various audience groups.

Real-World Engagement: Case Studies and Trends

To bring these concepts to life, consider the approach of seasoned speakers who excel in adapting their presentations based on their audience. For example, at TED conferences, speakers often employ a mix of humor, storytelling, and visuals to appeal to a broad audience, while maintaining depth and substance. Another case is academic conferences, where presenters may focus more on data and research findings, using technical language that resonates with an academic audience. These examples illustrate the importance of audience awareness and the use of tailored strategies to enhance engagement.

Audience Engagement: Insights and Evidence

The significance of engaging different types of audiences is backed by research. Studies suggest that audience-tailored messages are more likely to be persuasive and remembered. A review in the Journal of Marketing highlighted that presentations adapted to the audience's values and beliefs significantly increased engagement and message effectiveness. By integrating audience-specific insights and adapting your presentation accordingly, you can ensure that your message not only reaches your audience but also engages them effectively.

Utilizing Visual Aids in Conference Presentations

Enhancing Presentations with Visual Aids

Visual aids play a pivotal role in enhancing the effectiveness of keynote and conference presentations . They serve not only to illustrate and clarify complex ideas but also to engage the audience's attention and facilitate better understanding and retention of information. This section highlights the importance of carefully selecting and integrating visual aids into your presentation to support your message and objectives, ensuring they add value rather than distract or overwhelm.

The Art of Visual Communication

Choosing the right visual aids involves more than just adding images or slides; it requires a thoughtful approach to visual communication. Whether it's presentation templates, conference PowerPoint slides, or diagrams or engaging infographics, each visual element must be purposefully designed to complement and reinforce your narrative. This part delves into the principles of effective visual design, including simplicity, consistency, and relevance, guiding speakers on how to create visuals that resonate with their audience and enhance the overall impact of their presentation.

Real-World Impact: Visual Aids in Action

In practice, successful speakers utilize visual aids to bring their presentations to life. From Steve Jobs' iconic keynote presentations, which masterfully combined minimalistic slides with powerful imagery, to the use of engaging videos and animations in TED Talks, these examples demonstrate the transformative power of visuals. By examining these case studies, presenters can glean insights into how effective visual aids can significantly amplify the message and engage the audience, making complex concepts more accessible and memorable.

Validating Visuals: Research and Recommendations

The effectiveness of visual aids in presentations is well-supported by research. Studies have shown that people are more likely to remember information presented with relevant visuals compared to text alone. For instance, the Picture Superiority Effect, a principle in cognitive psychology, suggests that images are more likely to be remembered than words. Moreover, incorporating visuals into presentations has been proven to increase audience engagement and retention, making them a critical component of successful conference and keynote presentations.

Strategies for Memorable Closing Remarks

Crafting the Perfect Conclusion

The conclusion of a keynote or conference presentation is your final opportunity to leave a lasting impression on your audience. Memorable closing remarks can reinforce your message, encourage action, and ensure your presentation resonates long after it has ended. This section focuses on the strategies for crafting impactful conclusions that effectively summarize the session' key points and inspire your audience.

The Essence of a Powerful Close

A strong conclusion goes beyond merely summarizing the presentation; it connects back to the opening, reiterates the presentation tips main message, and leaves the audience with something to ponder or act upon. Whether it's a compelling quote, a thought-provoking question, or a call to action, the end of your presentation should feel like a satisfying resolution to the narrative you've built. This part explores the techniques for achieving such an ending, emphasizing the importance of coherence, emotional appeal, and relevance to the audience's interests and needs.

Illustrating Success: Memorable Conclusions in Practice

Examining real-world examples, such as the impactful closing remarks by speakers at various conferences, sheds light on the art of concluding a presentation effectively. For instance, Martin Luther King Jr.'s "I Have a Dream" speech is renowned not only for its powerful message but also for its unforgettable conclusion, which masterfully encapsulated the essence of his vision and inspired action. Similarly, in the business and academic worlds, successful speakers often conclude with a strong statement or a summary that reinforces the presentation's theme and motivates the audience toward a desired outcome.

Backing It Up: The Importance of Memorable Endings

Research underscores the significance of an effective conclusion. The serial position effect, a principle from psychology, suggests that individuals are likely to remember the first and last items in a series best (the primacy and recency effects, respectively). This highlights the critical role of closing remarks in ensuring your presentation's key messages are remembered. Studies in communication suggest that a well-crafted conclusion can enhance the persuasiveness of your presentation and significantly impact the audience's perception and recall of the information presented.

Preparing for High-Stakes Keynote Presentations

The Art of Preparation

High-stakes keynote presentations require meticulous preparation to ensure success. These are opportunities not only to share knowledge or insights but also to influence opinions, inspire change, and establish authority in your field. This section emphasizes the comprehensive approach needed for such presentations, covering everything from researching your topic and audience to rehearsing your delivery. The goal is to equip you with a roadmap for preparing presentations that captivate and resonate with your audience.

Foundational Elements of Effective Preparation

Effective preparation goes beyond content creation. It involves a deep understanding of your audience's expectations, the conference's theme, and how your message fits within that context. Additionally, it includes developing your narrative, selecting appropriate visual aids like conference PowerPoint templates or Google slides, and integrating storytelling elements to enhance engagement. This part provides insights into organizing your material, designing your own template and slides for clarity and impact, and crafting a narrative that weaves together your main points into a coherent and compelling story.

Case Studies: Preparation in Action

Successful keynote speakers often share their preparation routines, highlighting the significance of practice and audience analysis. For example, analyzing speeches from TED conferences reveals that the most impactful presentations are those where speakers have meticulously refined their messages, practiced their delivery to ensure clarity and impact, and tailored their content to engage both the audience in the room and a broader online audience. These examples serve as a testament to the power of thorough preparation in delivering presentations that leave a lasting impression.

Research-Backed Strategies for Preparation

The importance of preparation is further supported by research on effective communication and presentation skills . Studies have shown that audience engagement and message retention significantly improve when speakers are well-prepared, utilize engaging visuals, and deliver their content confidently. Furthermore, the practice has been linked to reduced public speaking anxiety, enhancing the speaker's ability to connect with the audience and convey their message effectively.

Handling Nerves and Building Confidence

Mastering the Mindset for Public Speaking

Public speaking, particularly in the context of keynote and conference presentations , can be a daunting task, even for experienced speakers. Handling nerves and building confidence are crucial aspects of delivering a successful presentation. This section explores strategies for overcoming anxiety and fostering a confident presence on stage. Understanding that nerves are a natural response to high-stakes situations can help speakers channel this energy positively, enhancing their performance rather than hindering it.

Techniques for Overcoming Speaking Anxiety

There are several effective techniques to manage nerves and boost confidence before stepping onto the stage. Deep breathing exercises, visualization techniques, and positive affirmations can help calm the mind and reduce anxiety. Additionally, thorough preparation, including rehearsing your presentation multiple times and familiarizing yourself with the venue, can significantly alleviate stress. This part delves into these strategies, offering practical advice for speakers to feel more in control and confident during their presentations.

Real-World Examples: Confidence in Action

Drawing inspiration from seasoned speakers can provide valuable insights into managing nerves. For instance, many TED Talk presenters share their experiences of overcoming stage fright through rigorous preparation, mindfulness practices, and focusing on the message they want to convey rather than on their own fears. These stories illustrate that confidence is often the result of deliberate practice and mental preparation, emphasizing that even the most successful speakers have worked hard to master their public speaking fears.

Evidence-Based Approaches to Building Confidence

Research in the field of psychology offers evidence-based approaches to tackling public speaking anxiety. Studies suggest that exposure therapy, which involves gradually and repeatedly exposing oneself to the feared situation, can be effective in reducing fear of public speaking. Moreover, cognitive-behavioral strategies, such as challenging negative thoughts and practicing relaxation techniques, have been shown to improve confidence and performance in high-pressure situations like keynote presentations .

Feedback and Iteration for Presentation Improvement

The Cycle of Continuous Improvement

Feedback and iteration play critical roles in refining keynote and conference presentations. This section emphasizes the value of constructive criticism and the iterative process in enhancing your speaking skills and presentation content. Incorporating feedback allows speakers to identify areas for improvement and adjust their approach, ensuring their presentations become more effective and engaging over time. This cycle of preparation, presentation, feedback, and revision is fundamental to mastering the art of public speaking.

Embracing Feedback for Growth

Seeking and embracing feedback, whether from peers, mentors, or audience evaluations, can provide invaluable insights into your presentation's strengths and weaknesses. Constructive criticism is not just about highlighting areas for improvement; it's also about recognizing what works well and should be retained or amplified in future presentations. This part explores strategies for collecting feedback, including post-presentation surveys, direct audience interaction, and professional coaching, offering guidance on how to interpret and act on the feedback received.

Real-World Application: Learning from Experience

Many renowned speakers attribute a significant part of their success to the feedback loop. For instance, after every keynote presentation , they analyze audience reactions, review recordings of their speeches, and seek direct feedback to identify areas for improvement. This continuous learning process enables them to adapt their content, refine their delivery, and better engage with their audiences in subsequent presentations. By highlighting these examples, this section illustrates the practical benefits of feedback and iteration in the context of public speaking.

The Impact of Iteration: Research Insights

Research supports the effectiveness of feedback and iterative practice in skill development, including public speaking. Studies in educational psychology have shown that iterative learning, characterized by repeated cycles of practice, feedback, and adjustment, leads to greater proficiency and confidence. This evidence underscores the importance of viewing each presentation as an opportunity to learn and grow, emphasizing that the path to becoming an accomplished speaker is a journey of continuous improvement.

Leveraging Social Media for Pre-Event Buzz

Creating Anticipation Through Digital Channels

In the digital age, leveraging social media has become a critical strategy for amplifying the reach and impact of keynote and conference presentations . This section explores how speakers and event organizers can create pre-event buzz, engaging potential attendees and expanding the audience beyond the physical venue. Utilizing platforms like Twitter, LinkedIn, and Instagram allows for the sharing of sneak peeks, key insights, and interactive content, building anticipation and driving interest in the upcoming presentation.

Strategies for Social Media Engagement

Effective social media engagement requires a strategic approach. This includes identifying the most relevant platforms for your target audience, crafting compelling content that reflects your audience follow the theme of your presentation, and encouraging interaction through questions and discussions. Additionally, using hashtags, live videos, and stories can enhance visibility and engagement. This part provides a roadmap for utilizing social media to not only generate buzz but also establish a connection with your audience before the event even begins.

Success Stories: Social Media in Action

Examples of successful pre-event social media campaigns demonstrate the power of digital engagement. For instance, conferences like SXSW and TEDx extensively use social media to tease topics, highlight speakers, and share content related to their events, significantly increasing reach and engagement. These case studies showcase innovative ways to use social media, from behind-the-scenes glimpses to interactive Q&A sessions, illustrating how these tactics can create a sense of community and anticipation around an event.

The Impact of Social Media: Evidence and Insights

Research highlights the effectiveness of social media in event promotion and engagement . A study published in the Journal of Marketing Research found that social media buzz can significantly influence event attendance and audience engagement, suggesting that digital engagement strategies can complement traditional marketing efforts. By leveraging the power of social media, speakers and event organizers can not only generate interest in their presentations but also enhance the overall event experience.

Analyzing Impactful Keynote Presentations

Decoding the DNA of Memorable Speeches

Understanding what makes certain keynote presentations stand out and resonate long after the event has concluded is crucial for any speaker aiming to make an impact. This section delves into the analysis of impactful keynote presentations, exploring the common elements that contribute to their success. By dissecting memorable speeches, we can uncover the techniques and strategies that make them effective, providing valuable lessons for future presentations.

Key Components of Successful Presentations

An impactful keynote presentation often combines compelling storytelling, clear and persuasive communication, effective use of visuals, and a strong connection with the audience. Additionally, the ability to convey complex ideas in an accessible and engaging manner is a hallmark of successful presentations. This part examines these components in detail, drawing on examples from renowned speeches that have left a lasting mark on their audiences.

Learning from the Masters

Analyzing keynote presentations by speakers such as Steve Jobs, Brené Brown, or Sir Ken Robinson offers insights into the art of captivating an audience. These speakers excel in engaging their listeners through personal anecdotes, humor, and a deep understanding of their subject matter. By studying their techniques, such as the strategic use of pauses, variations in tone, and audience interaction, speakers can glean valuable strategies for enhancing their own presentations.

Research and Recommendations for Impactful Presentations

Research on communication and psychology provides evidence-based recommendations for creating impactful presentations . For example, studies emphasize the importance of storytelling and emotional appeal in enhancing audience engagement and retention of information. Furthermore, the effective integration of visual aids and the importance of rehearsing to refine delivery are also supported by academic findings. This section highlights key research insights and offers actionable advice for speakers aiming to make their keynote presentations more impactful.

FAQs on Keynote and Conference Presentations

What is a Keynote Presentation?

A keynote presentation serves as the cornerstone of a conference, setting the tone and theme for the event. It's typically delivered by a prominent speaker who can inspire and engage the audience, offering valuable insights related to the next conference call's core topic.

What is the difference between PowerPoint and Keynote presentations?

PowerPoint, a product of Microsoft, and Keynote, developed by Apple, are both presentation software but differ in user interface, design templates, and functionalities. While PowerPoint is widely used across various platforms, Keynote is known for its advanced graphic capabilities and is primarily used on Apple devices.

How do you make a good Keynote presentation?

Creating a compelling keynote presentation involves clear articulation of your message, integrating storytelling, utilizing engaging visuals, and practicing your delivery. Tailoring the content to your audience's interests and expectations is also key to making your presentation resonate.

Is Keynote presentation free?

Keynote is available to download for free on Apple devices, including Mac, iPad, and iPhone, offering a suite of design tools and templates to create engaging presentations.

What is an oral presentation at a conference?

An oral presentation at a conference involves delivering your research findings, project updates, or expert insights to an audience, typically accompanied by visual aids such as slides. It's a platform for sharing knowledge and fostering academic or professional discussions.

How do you present an oral paper in a conference?

Presenting an oral paper involves summarizing your research or paper's key points, explaining the methodology, results, and conclusions, and highlighting the significance of your findings. Engaging the audience with clear explanations and visual aids is crucial for an effective presentation.

What are the 4 types of oral presentation?

The four types include informative, demonstrative, persuasive, and inspirational presentations, each serving different purposes, from educating the audience about a whole idea or specific topic to motivating them towards certain actions or changes.

How do you present a conference presentation?

Effective conference presentations require a well-organized structure, engaging content, clear visuals, and confident delivery. Engaging your audience with questions, interactive elements, and compelling storytelling can enhance the impact of your presentation.

What is the 5 golden rule of PowerPoint presentation?

The five golden rules include keeping slides simple and uncluttered, using visuals to complement your message, limiting bullet points, charts and text, practicing consistent design, and rehearsing your delivery to ensure a smooth presentation.

How many slides should a conference presentation have?

The number of slides should align with the presentation's length, aiming for a balance that allows you to convey your message effectively without rushing or overloading the audience. A common guideline for slide amount is one slide per minute of presentation time.

What is the first slide of a conference presentation?

The first slide typically includes the presentation's title, the speaker's name, and their affiliation, setting the stage for the audience by introducing the topic and the speaker.

How do you present a press conference?

Presenting at a press conference involves preparing a statement or announcement, addressing the media's questions, and delivering your message clearly and concisely. Engaging with the media positively and professionally is key to effectively conveying your information.

What do you say at the beginning of a press conference?

The beginning of a press conference usually starts with a greeting, followed by an introduction of the topic or purpose of the conference, thanking attendees for their presence, and outlining what will be discussed during allocated time.

What is press conference examples?

Press conference examples include product launches, crisis management responses, policy announcements by government officials, or any event where organizations or individuals aim to communicate directly with the media.

What are the do's and don'ts of press conference?

Do's include preparing thoroughly, being clear and concise, staying on message, and engaging respectfully with the media. Don'ts include avoiding questions, providing misleading information, or being confrontational.

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• Presentations
• Public Speaking

What Is a Keynote Speech? (+10 Speaker Tips to Deliver Powerfully)

• Bahasa Indonesia

Being asked to give a keynote speech can be a little intimidating, especially if you've never given one before. You may even be wondering: what is a keynote address?

Keynote speeches are important and being asked to give a keynote talk can be a great opportunity for you and your business. So, if you're asked, consider taking advantage of the opportunity. But first, you'll need to learn a little bit more about keynote speeches.

In this short tutorial, we'll cover what you need to know about giving a keynote message. We'll provide you with a keynote address definition. We'll provide you with some good keynote speech examples. Plus, we'll cover ten tips to help you become a better keynote speaker.

For valuable tips on how to create a top-notch presentation, be sure to download our free eBook:   The Complete Guide to Making Great Presentations .  It'll help you master the complete presentation process.

What Is a Keynote Speech?

So, you're probably wondering what a keynote speech is and how it differs from any other speech you might give. A keynote address is typically given to set the theme for an event . Examples might include the main speaker at business conference or even a guest speaker at a graduation.

Keynote speakers are sometimes well-known figures or even celebrities. In other instances, depending upon the audience, they may just be someone who's very accomplished in their field. Keynote speakers are often paid for their services and a professional keynote speaker who is in demand can earn quite a bit. Even if you've never given a keynote message before, being asked to give one is both an honor and a great opportunity.

Keynote speeches are usually based on the speaker's own experiences and knowledge. They can also include motivational and inspirational elements. Effective keynote speakers often make use of storytelling as well. But the most important factor for keynote message success is audience engagement. The keynote speaker needs to capture and hold the audience's attention and set the tone for the entire event.

If you're trying to learn about a particular type of public speaking, hearing an example can help. One good example of a good keynote speech comes from Oprah Winfrey, who gave the keynote address at the 2018 commencement for the USC Annenberg School for Communication and Journalism. You can listen to her speech for yourself:

For even more examples of effective speeches, many of which could serve as keynote addresses, study this roundup of some of my favorite Ted Talks:

How to Make Your Presentation Stand Out With a Slideshow

If the keynote address you'll be giving will include a slideshow presentation, you need to make sure that slideshow is the best it can be. Part of making effective use of a slideshow is to make sure that your presentation design is attractive and eye-catching. Admittedly, this can be tough to do if you're not a professional designer.

Fortunately, there's any easy way to create an engaging slideshow even if you're not a designer yourself. Envato Elements is a great way to find beautiful presentation templates for any need. These professionally designed templates will help your slideshow to really stand out. Plus, you'll be able download stock photos, WordPress and web templates, graphics, and more—all for a single flat rate! Download as much as you need as often as you need it. This is just the type of service a busy professional needs.

 But even if you're sure you're only going to give the one presentation and you don't need any of the other assets available through Envato Elements, we've still got you covered. You can purchase an affordable, one-time download of a professional slideshow template through GraphicRiver.

Now that you know where to find good slideshow templates, you may be wondering which templates to pick. The template roundup below can help:

Now that we've discussed how to use a slideshow for your keynote message, it's time to examine some tips for giving a better keynote speech.

Speaker Tips for Giving a Keynote Speech

You're pulling your keynote message together and you need to make sure it's effective. But it's been a while since you've given a speech, or maybe this is your first one. How can you make sure your speech is a success?

Here are ten tips for public speakers that'll help you deliver a powerful keynote address:

1. Know Your Audience

Understanding your audience is vital for any public speaker, but it's especially important for keynote speakers since it's vital that they establish rapport with their audience and also because they set the tone for the entire event. So, as early in the speech preparation as possible, give some thought to who you'll speaking to. Tailor your speech to their needs and interests. Ask yourself these questions:

• Who'll be listening to this speech?
• What do they already know?
• What do they need to know?

What are these listeners interested in?

If you know nothing about your audience, try asking the contact person who invited you to speak.

2. Do Your Research

If you've been asked to give a keynote speech, there's a good chance that you're already quite familiar with your topic. But don't take that knowledge for granted. Double-check your facts. Also, look for recent developments and include any relevant updates to your material. Pay special attention to information that'll be useful to your listeners.

3. Tell a Story

Storytelling is a great way to connect with an audience. If you've got personal experiences that your audience can relate to turning those into a story can often help engage your audience. Even if you don't have personal experiences, you may be able to share the experiences of others. For example, sharing the story of how a client successfully overcame an obstacle may inspire your listeners—especially if they've faced a similar obstacle.

4. Consider Giving an Interactive Presentation

Adding an interactive element to your keynote message is another way to capture your audience's attention. There are several types of interactive elements you can add including getting audience feedback in real-time and incorporating a Q&A session into your presentation. To learn more about interactive presentations, review this tutorial:

5. Practice Your Speech

Like any other speech you might give, you should practice a keynote speech until you're very familiar with the material. Strive to know your speech topic so well that you could talk about it without your notes if you needed to. As you practice, use your presentation notes or outline as a prompt rather than reading your speech. If possible, practice the speech in front of a friend or family member who's willing to provide feedback. The following tutorial includes a checklist for practicing a speech that could be helpful:

6. Overcome Your Fear

Does the idea of getting in front of an audience and talking make you uncomfortable? Well, you're certainly not alone. Studies from the National Institute of Health (and other sources) have shown that as much as 77% of the general public may fear public speaking. With a keynote message the fear and pressure is sometimes greater since the presentation is such an integral part of the event. Fortunately, there are methods you can use to overcome the fear of public speak ranging from positive self-talk to body language and more. In the tutorial below you'll discover over 20 ways to fight the fear of public speaking:

7. Stay Focused on Your Goal

If you're giving a speech, it's easy to become distracted. Unfortunately, if you stray too far from your topic you're likely to lose the interest of your listeners. This is where your speaker notes can be particularly helpful. Make sure that your speaker notes are visible (and use a large enough font that you can read them easily). If you do lose your pace or feel you've gone off topic, don't be afraid of a brief pause while you check your outline. You can learn more about creating speaker notes to your presentation tool in these short tutorials:

8. Be Brief

Avoid overexplaining the topic of your keynote address. You can do this by stating each point once followed by your supporting detail for that point (including slides and other visual aids). Next, summarize the point and move on to the next point. If you expected the audience to react to a point and they don't respond in the manner you expected, resist the temptation to go back over the point. Finally, when your presentation is complete you can restate the main purpose of your talk. Being brief and being focused matter and the audience will appreciate you for it.

9. Get Enough Sleep

You probably already suspect that you're not at your best when you go without sleep. Now science supports what you've always suspected—lack of sleep negatively impacts your performance . So, do your best to get a good night's sleep before your keynote talk. But that may be easier said than done--especially if you're at a business conference where there's a temptation to stay up late socializing and visiting with colleagues and potential clients. There are some practical steps you can take, even when you're traveling, to improve your sleep. You'll find some of those steps in this tutorial:

10. Share It Online

Once your keynote address is over, you can still benefit from it. One way to do that is to share your speech online. Sharing your speech online helps you to reach a larger audience than you initially spoke too. There are a number of ways to share your speech online, including:

• YouTube.  This popular site is useful for sharing video presentations.
• Vimeo.  Another site that can help you to share a live presentation.
• Facebook live.  You can live stream your presentation through Facebook.
• Other social media . You can include a link to your presentation on most other social media sites.
• Your website . Including a video on your own website can be a great way to impress clients and prospective clients.
• SlideShare . If your keynote address included a slideshow presentation, you can share it on SlideShare.
• Email . You can also share links to your keynote speech through email.

To learn more about sharing your keynote address, study these tutorials:

Make Great Presentations ( Free PDF eBook Download )

We also have the perfect complement to this tutorial, which will walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

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Your Takeaways

You've just been given a keynote definition and some examples of great keynote speeches to follow. Now that you understand what a keynote address is and why it's important, you'll want to make your keynote message as good as possible. 

Even if you've never given a speech before, you can use the speaker tips in this article to give the best keynote address that you can. Once you've finished your keynote presentation, don't forget to share it for maximum impact. If you've enjoyed the tips in this tutorial, you may also enjoy our  Fundamentals of Public Speaking Learning Guide .

Have you given a keynote speech? What tips or advice would you add for others?

Editorial Note: This content was originally published in 2018. We're sharing it again because our editors have determined that this information is still accurate and relevant.

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What is the difference between keynote, invited, and oral conference presentations?

I'm a PhD student, and I'll soon be presenting some of my work at a conference. In the program, my presentation is labeled "invited" while others have "oral" and others "Keynote". I am a bit confused, as I was never invited (maybe one of my professors was) and would like to know the difference between these kind of presentations.

• presentation

• 1 it doesn't help that Apple makes presentation software labeled "Keynote". –  Michael Commented Jun 29, 2015 at 4:36
• related: academia.stackexchange.com/q/15611/258 –  David LeBauer Commented Jun 30, 2015 at 0:45

2 Answers 2

Having an invited talk and not having been invited is unusual, indeed. Maybe your professor was invited and passed the ball to you; the best thing to do is asking him/her.

"Oral" also is unusual for me (but maybe not in other fields). As noted in the other answer, typically the hierarchy is, from most to least prestigious:

• keynote/plenary : people who were invited to participate by the organizers, who may also be paying their expenses. Unlike the rest of the talks, they are not in parallel sessions or have a reduced level of parallelism. Sometimes, when there are no parallel sections, "keynote talks" are simply longer.
• invited : talks given by speakers that were explicitly invited by the organizers. Typically (but not always), the travel and registration expenses of these speakers are paid by the organizers.
• contributed : people who applied themselves for participation (and were accepted) and are going to give a talk, usually in parallel.
• poster : people who are going to present a poster instead of giving an oral talk. Sometimes people are given the option to present either a contributed talk or a poster.

I assume that "oral" means "contributed" here.

A keynote speech or presentation is a high-profile talk intended to be of interest to everyone at the conference, and is one of the selling points of the conference. Invited speakers are those who have been invited to give a talk by the organisers of the conference. My assumption is that 'oral' is just every other talk, i.e. speakers who applied to the conference and were selected to deliver their presentation.

• 11 In conferences where there are multiple presentations going on at once in different rooms, the keynote presentations will typically be "plenary sessions" in a very large room with no other talks going on at the same time. Keynote or plenary speakers typically have much more time for their presentations (1 hour or 1.5 hours compared with a typical 20 minute or 30 minute slot for an individual invited or submitted presentation.) –  Brian Borchers Commented Jun 28, 2015 at 16:19
• 1 Not all plenary talks are "keynote" talks. I have given the former at a number of conferences, but not the latter. A conference generally would have no more than one (or maybe two) keynote talks, given by the most featured senior researchers present. (If the conference has a banquet, it's usually on the same day as the keynote talk.) Even if there are numerous parallel sessions, there may be two or three plenary talks per day, and they can't all be keynotes. In fact, at a couple of conferences I attended, each session organizer gave a plenary talk. –  Buzz Commented Jun 29, 2015 at 15:01

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The Difference Between Keynote and Plenary Speakers

Keynote speakers and plenary speakers — what’s the difference?

Meetings and speakers are both very diverse in their purpose. Meetings can be…

• international
• fundraisers
• sales-focused
• client conferences
• annual conferences
• leadership retreats

On the other hand, speakers can be…

• informative
• inspirational
• storytelling
• entertaining
• success stories
• experts in a field
• and so much more!

Once you have determined the purpose, theme, and structure of your meeting, it’s time to hire the perfect speakers for your event.

There are two types of speakers you may want to hire and retain for your event: keynote speakers and plenary speakers . Both add value to your meeting in different ways. Read on to learn about the difference between these two types of speakers.

What is a Keynote Speaker?

A keynote speaker’s main purpose is to drive home the meeting’s main idea or theme. In public speaking, the word “keynote” refers to a person who delivers a speech that sets out the central theme of a conference.

A keynote speaker is often selected to raise interest in an event and draw attendees to the program. Selecting a keynote speaker who is well-known for his or her expertise in a field, or who has wide name recognition due to other accomplishments, will create enthusiasm among prospective attendees for a meeting or conference. This speaker should be able to capture the essence of your meeting and be able to highlight it to your audience in a short period of time.

The keynote address may entail an opening keynote and closing keynote speaker. An opening keynote speaker is brought in to set the underlying tone and summarize the core message or most important revelation of the event. A closing keynote speaker will be engaged to end a conference on a high note and leave audiences with a sense of optimism. If an event is held over a longer period, it is not unusual to have a different keynote speaker for each day of the event.

What is a Plenary Speaker? 

A plenary speaker is a speaker who is often from within an organization of the same industry or a related industry, as opposed to a professional speaker or independent expert brought in to be a marquee keynote speaker.

A plenary session is a session of a conference in which all members of all parties attend. Such a session may include a broad range of content from fireside chats to panel discussions. It can take many forms and is not necessarily always the same. This is an opportunity for event organizers to be creative about the types of sessions that event attendees will experience.

Many meetings also have mini plenary sessions. These are often concurrent sessions that focus on issues important to an industry sector or a particular aspect of a practice applicable to all industries. Mini-plenary sessions are usually open to all registrants.

In many industries, the term keynote and plenary speaker are used interchangeably.

How WWSG Can Help with Keynote & Plenary Speakers

Thanks to the large number of speakers WWSG represents, our team can help you select both keynote speakers and plenary speakers. Our team has experience helping with motivational speakers, health care speakers, political speakers, economy speakers, business speakers, educational speakers, arts and entertainment speakers, and much more. If you have a certain thought leader in mind but don’t see that person listed on our website, we can still connect with that person and facilitate an engagement.

At WWSG, we create comprehensive solutions for events, conferences, meetings, and more. Our ability to assist clients with speaker selection and management compliments our team’s unprecedented and unparalleled level of service in the global lecture industry. By providing a very intimate and consultative support service to organizations for booking speakers and their events, WWSG is truly dedicated to client success.

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What Is a Keynote? 5 Things You Should Know

• The Speaker Lab
• March 14, 2024

Table of Contents

Have you ever been so mesmerized by a speaker that their words stayed with you long after their speech ended? That’s the magic of a keynote . But what exactly is a keynote speech and why does it matter?

In essence, a keynote speech sets the tone for an event. It serves as its heartbeat, pulsating with ideas and insights that energize attendees. Picture yourself standing before an audience, delivering not just any speech but one where every word strikes like lightning, illuminating minds and sparking conversations.

This post promises to take you on a journey exploring captivating keynotes, dynamic speakers, and exciting events. Together, we’ll look at how keynotes influence everything from business success to social media activity; unveil strategies for creating impactful presentations; and provide tips on becoming an effective speaker yourself.

What is a Keynote?

A keynote is a defining presentation or speech centered around the main theme of an event. The term “keynote” in relation to speaking is based on the musical term “key note,” or the note around which the key is based. Just like a musical ‘key note’ defines the harmony of a composition, a keynote speech lays down the central theme or message of an event.

The Importance and Impact of Good Keynote Speakers

As one of the main highlights of an event or conference, keynote speakers are expected to inspire audiences with their unique perspectives and insights. A great speaker has the ability to not only communicate effectively but also engage with their audience in meaningful ways. This engagement forms the bottom line for successful presentations—it can make or break an event.

The Hallmarks of Professional Keynote Speakers

What sets apart good keynotes from merely average ones? The answer lies in several factors:

• An understanding of both their subject matter and audience : Top-tier keynote speakers know how to connect deeply with those listening while delivering high-value content that resonates long after they’ve left the stage.
• Dynamism and energy : Audience members are more likely to stay engaged when your presentation style mirrors your passion for what you’re discussing.
• A knack for storytelling : Narratives help us process information better; therefore good storytellers often leave lasting impressions upon their audiences.

Fostering Engagement Through Effective Speaking Techniques

Surely we’ve all attended lectures where, despite our best efforts, our minds wandered off mid-presentation. So what’s different about engaging speeches?

One major difference is novelty. Unique insights delivered compellingly pique interest. Professional keynote speakers know how to weave facts and figures into a captivating narrative that is relevant to the audience.

Additionally, good keynotes strike an emotional chord with listeners. This not only keeps them engaged but also helps in better recall of information presented. A great speaker uses storytelling techniques effectively for maximum impact .

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Role of Keynotes in Events

As mentioned earlier, a keynote sets the stage for an event, serving as a compass that directs the overarching theme. Whether it’s delivered by national speakers or industry leaders, this keynote can ignite audience engagement and set the tone for what follows.

Opening vs. Closing Keynotes

While both have significant roles, there is a clear difference between opening keynotes versus closing ones.

An opening keynote often aims to energize attendees at the start of an event. It’s like turning on a lamp in an unlit area—suddenly, everyone can make out what is before them and where they are headed. This initial spark helps draw people into the experience and makes them eager to learn more.

In contrast, closing keynotes help solidify connections made during events, creating memorable moments that continue to resonate with attendees even when they’ve returned home or back to their desks. Professional keynote speakers are skilled at creating such lasting impressions through powerful storytelling techniques coupled with actionable takeaways.

Leveraging Keynotes for Business Success

Keynote speeches are more than just a way to kick off an event. They have the potential to become powerful tools in leadership development, client relationships, and attracting attendees. A good keynote speaker will help their audience visualize their own paths towards success.

The Role of Keynotes in Leadership Development

A keynote speaker has the power to ignite change within an organization or industry by providing new perspectives on established practices or unveiling innovative approaches to overcoming challenges. Their influence often extends beyond the stage as attendees continue discussing their ideas long after the event finishes.

This is particularly true when speakers share personal stories from their careers—experiences that demonstrate resilience during difficult times or highlight how unconventional thinking led them to unprecedented levels of success.

Creating Strong Client Relationships Through Keynotes

An engaging keynote speech also serves as a starting point for fostering strong client relationships. When a keynote speaker shares insights relevant to their clients’ industries or discusses issues close to their hearts, that speaker shows understanding and empathy. This resonates with audiences on both professional and personal levels, which can lead directly into fruitful partnerships down the line.

Drawing Attendees With Impactful Speeches

Beyond fostering connections with current clients, delivering compelling keynotes helps attract attendees too. Attendees are likely to show up if they hear a well-known figure in the industry is giving a talk. They look forward to learning from their insights and getting inspired by their journeys.

In conclusion, leveraging keynotes for business success involves understanding the multi-faceted role of these speeches in events. Whether it’s developing leadership skills among attendees or attracting potential clients, a powerful keynote can become your ticket towards achieving unparalleled growth and success.

Tips and Best Practices for Effective Keynote Speaking

Being a keynote speaker is no small task. To ensure a memorable presentation, there are several techniques to consider. Let’s explore some best practices.

The Power of Preparation

As any experienced public speaker will tell you, preparation is critical. Thoroughly understanding the subject matter helps build confidence, which translates into more effective delivery techniques. As a result, a keynote speaker needs to know what opinions are expressed in their field so that they’re able to anticipate questions from attendees and answer them competently during Q&A sessions.

Connecting With Your Audience

A successful keynote isn’t solely focused on delivering content; it’s also about making connections with the audience. By incorporating relatable stories or analogies, a good speaker will not only engage listeners, but also help simplify complex ideas for them. Want more storytelling tips? Check out this podcast episode with Ravi Rajani for more ways aspiring speakers can weave narratives into their talks for greater impact.

Constantly Improving: Asking for and Using Feedback

Although a keynote speaker may be tempted to pat themselves on the back after giving a talk, their job isn’t done yet. For any talk they give, it’s important to seek out constructive criticism in order to learn how best to improve. What worked? What didn’t? What did the audience find most engaging and why? The answers to all these questions are worth their weight in gold, and a good speaker knows it. By incorporating audience suggestions into his or her presentation, a keynote speaker ensures that they are at the top of their game.

The Digital Age and Keynote Speaking

As the digital landscape evolves, so does keynote speaking . Social media channels have become powerful platforms for speakers to reach event attendees and amplify their messages. In fact, these platforms are now a fundamental part of any successful speaker’s toolkit.

Online Presence of Keynote Speakers

Digital tools like social media offer than just exposure—they let speakers interact directly with potential audiences and industry peers alike, fostering relationships that transcend physical boundaries.

Live streaming options available on multiple social media platforms allow speakers to share their message with audiences near and far, while also providing attendees an unparalleled opportunity to connect with influential voices.

This broadened reach doesn’t only benefit the speakers themselves, but also enhances the overall experience for event attendees who get unprecedented access to their favorite thought leaders in real time.

Social Media as A Promotional Tool

The days when flyers were enough to attract attendees are long gone—we’re living in an age where captivating visual content reigns supreme. So, if you’re planning to deliver a keynote or organize an event soon, remember: your social media activity could be the starting point of creating buzz and anticipation around it.

Increasing Number of Digital Aids

From Canva to Prezi, there are now tons of digital tools designed for keynote speakers. This LinkedIn post provides a helpful list of these tools , as well as some pros and cons.

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FAQs on Keynotes

What is a keynote.

A keynote is a defining presentation or speech centered around the main theme of an event.

What is the purpose of the keynote?

The purpose is to energize, inspire, or challenge attendees to see things from a fresh perspective.

What is the difference between a keynote and a presentation?

A presentation shares information while a keynote aims to spark change. The latter inspires action through powerful storytelling around central themes.

What does it mean to give a keynote?

Giving a keynote means delivering an impactful speech that guides an event’s direction, motivates listeners, and provides valuable insights related to the core topic.

What qualifies as a keynote speaker?

A credible figure with expertise in their field who delivers engaging speeches inspiring change or providing new perspectives on pertinent topics usually qualifies.

The essence of keynote speaking lies in creating an overarching theme that captivates audiences from start to finish. Opening keynotes set the stage while closing ones wrap up event objectives with finesse.

Together, we’ve explored strategies for delivering engaging presentations and using social media for promotion.

Now you know that a great keynote isn’t about just standing before an audience; it’s about resonating with them long after you leave the stage. Remember this as you step onto your own path of public speaking!

• Last Updated: March 22, 2024

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Pro Speakers on How to Give a Perfect Keynote Presentation

Updated: January 13, 2021

Published: November 03, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing . It was by far the most exhilarating and nerve-wracking experience of my professional life.

I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating.

I wanted to do a good job, and I wanted to be a good teacher.

Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future? Read on for some advice from professional speakers.

First, what is a keynote presentation? Glad you asked.

You may also be tasked with a keynote presentation in order to secure funding, make a sale, or update stakeholders or executives. Whatever stage you find yourself on, delivering a keynote presentation is an important responsibility as a public speaker.

How to Give a Perfect Keynote Presentation, According to the Experts

I spoke with four professional speakers on how to deliver a near-perfect presentation. Here are five pieces of advice they shared.

1. Rehearse, rehearse, rehearse.

When it comes to public speaking, practice quite literally makes perfect. Every expert I spoke with mentioned how frequently they rehearse their presentations.

“However much you think you need to rehearse, rehearse 10 times more than that. When you show up to a concert, you expect that the musicians know their songs, and you certainly don't want the first time they try to play it to be right there on stage. You owe your audience and the folks hiring you to speak the same respect,” said Melanie Deziel , international keynote speaker and founder of StoryFuel . (She received this advice herself from Michael and Amy Port at Heroic Public Speaking .)

Provided by Melanie Deziel

As more presentations and events become fully virtual, the likelihood of technical difficulties also grows. Rehearsing your content can help you weather any interruptions or last-minute changes.

Rehearsal not only leads to content mastery; it allows freedom in your presentations. “The more you rehearse and become comfortable with the content, the freer you'll be to take chances, experiment, and truly focus on your delivery, rather than trying to remember what comes next,” shared Deziel.

How do these experts recommend practicing your presentations? “[Use] a mirror,” said Olivia Scott , keynote speaker and founder of Omerge Alliances . “I take the time to see how I'm being received, I look at my body posture, and I look at everything to make sure that I feel good about what I'm delivering. This isn’t exactly a tool or technology, but it's a way to practice and rehearse.”

Additionally, consider asking friends, family, and trusted colleagues to listen to your practice runs and provide feedback on your presentation.

2. Ask for feedback.

Speaking of feedback, expert orators know to ask for it on a regular basis — from friends, peer groups, mentors, audience members, and clients. “Find a support crew and connect with other speakers in the industry,” mentioned Karen Hopper , keynote speaker and data strategist at M+R. Hopper personally recommends Shine Bootcamp , which provided her with lifelong friendships, helpful feedback, and a priceless education about public speaking.

Provided by Karen Hopper

“We help each other with feedback on our pitches, topics, outlines, and presentations, and we celebrate each others' wins,'' said Hopper. “ ... It’s well worth surrounding yourself with people who will cheer for you and who will give you honest feedback — the fastest way to get better is to ruthlessly seek out that feedback.”

Clients can also be an incredibly helpful source of feedback. If you’re asked to speak at an event or conference, consider asking the people who hired you. “I ask my client for their reaction immediately after every presentation. It’s important to know how they felt, and whether the presentation achieved their goals. Every time my client is happy, that’s my most successful presentation,” said Jeff Toister , keynote speaker, author, and customer service expert.

Lastly, the best feedback often comes from the source — in this case, your audience. Whether you ask questions during your presentation (which we’ll discuss next) or ask for feedback following your presentation, it’s never a bad idea to know what your audience thought about your keynote.

Feedback may look different if giving a remote keynote presentation, but it's still possible.

“It’s been a creative challenge to adapt a talk I'd hoped to give in person to work in a virtual environment. It's much harder to tell how your talks are received online, without being able to see nodding and note-taking and hear laughter and clapping. But all the feedback I have received [over email] indicated that my talk successfully changed the way many people are thinking about their content idea generation process, and that was the ultimate goal of the talk: to change how people think ,” shared Deziel, referring to her recent keynote at Content Marketing World 2020.

3. Engage your audience.

Nobody likes being talked at . Sure, delivering a keynote presentation involves you doing most of the talking, but it doesn’t have to be a one-way conversation. Many of the experts I interviewed encouraged some sort of audience engagement or interaction to enhance your presentation.

“People love to be involved in a presentation. Rather than explain a concept to my audience, I find a way to have them experience it,” said Toister. “For example, when I share how multitasking hurts productivity and causes us to make more errors, I have the audience try a brief multitasking exercise so they can experience the problem themselves.”

Did you know that audience engagement levels drop considerably (14%) if a presenter does most of the talking, versus if the audience talks just as much? Moreover, 64% of people believe that a presentation with two-way interaction is much more engaging than a one-way presentation.

Presentation engagement also takes practice — just like your presentation content itself. “ ... Entertainment comes from the performance itself: the way in which you deliver that content and the energy you bring to that delivery. This is a separate skill you need to practice. Work with a coach, watch back recordings of yourself to identify opportunities to improve your craft, and watch videos of top-notch comedians, poets and other speakers to see what you can learn from them,” encouraged Deziel.

Lastly, as important as engagement is, don’t let technology stand in the way. While smartphones and polling software can make audience interaction easier, they can also get in the way of you connecting with your audience. “I prefer to just have people stand up, raise their hand, or clap to participate in the poll. It gets the audience moving, and I don’t have to worry about WiFi connections or whether the polling software is working,” said Toister.

4. Prioritize your content as much as the delivery.

While entertaining and interacting with your audience is helpful and exciting, it shouldn’t take precedence over your presentation content itself. “Nearly all of what the audience can learn from you comes from the content: the stories you tell, the examples you share, the facts you cite and the other information you explain. Carefully crafting those materials and testing it out ensures that the audience will get the information they were promised from your session,” said Deziel.

Tools like PowerPoint, Keynote, Google Slides, and Canva can help you hone your content and develop a story within your presentation. A 2018 Prezi study (another presentation tool option) showed that 90% of people believe a strong narrative makes for a more engaging, interesting presentation. Data can help form arguments and explain facts, but stories stay with your audience long after your time on stage.

Storytelling is yet another way to engage with your audience, especially by evoking emotions like humor. “It’s entertaining to ask questions, saying, ‘Can anyone relate to this? Has anyone ever had this type of experience before?’ and then getting them involved with some laughter around those experiences. Laughter always helps,” said Scott, who presented at INBOUND 2020 .

Hopper, who was also a Breakout Speaker at INBOUND 2020, agreed: “Don't be afraid to be funny or drop in jokes — there are studies that show that laughing actually helps your brain retain information better, so not only will your audience have a good time laughing with you, but they'll also get more out of your presentation. It’s a win-win!”

5. Focus on the audience.

Finally, everyone can agree that public speaking is either revered or feared. If you relate to the latter and find yourself nervous when giving presentations, turn your focus on the audience.

“Speakers easily get nervous when they focus on themselves and worry too much about their own performance. Focusing on your audience first takes the nerves away and redirects your attention to making sure your audience gets something of value from your keynote,” shared Toister.

That’s the goal of a keynote presentation — to provide value to your audience. Regardless of what story you’re telling, what tools you’re using, or how you’re engaging the crowd, as long as you deliver a presentation that inspires your audience to think differently — even for 30 minutes — you’ve given a perfect keynote presentation.

Note: HubSpot Marketing teams reserve the right to use guest blog author’s likeness across our content as we see fit, including but not limited to HubSpot’s social media channels.

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About the Keynote Presentation Template

The Keynote Presentation Template gives you the perfect framework to create a professional presentation that will capture your audience’s attention and keep them intrigued and inspired throughout your speech.

With tons of customizable elements, it’s the perfect choice if you’re planning on creating an effective keynote address that people will remember.  

What is a keynote presentation?

A keynote presentation is a speech that’s given around a specific theme that sets an overall tone for the event. These speeches aim to reinforce, rally, or inspire the audience around a particular topic. 

Often, keynote speeches are given by well-known figures, celebrities, or people who are very accomplished in a particular field. While mostly used at political or industry conventions, this type of presentation is excellent for other events such as expositions and academic conferences as well.  

What should be included in a keynote presentation?

A keynote presentation should include: 

One main theme: The best keynote speeches are created with one main idea or theme in mind. Everything else in your speech is going to relate to this one theme. For example, your theme may be “Business in the Age of AI.” 

Content relevant to the audience: It’s vital that you know exactly who your audience is. What are their interests, views, and behaviors? Even more importantly, how can you connect with them and fulfill their expectations through your speech? 

Stories and experiences: Use the fact-story-fact method to keep your audience intrigued throughout. Stories and experiences are an excellent way to connect with your audience and make them feel like you understand them and their struggles. 

Interactive elements: Include interactive elements in your presentation to engage your audience. Ask them questions that stimulate their thinking and help them figure out how they’re going to apply the information you’re giving. 

A call to action: Simplify the keynote message into a CTA. A good keynote speaker will leave the audience with actionable methods to incorporate the message into their businesses or personal lives. 

How long should a keynote presentation be?

The best keynote presentations are between 15 and 45 minutes long. However, it all depends on the speaker and the type of event. 

Generally, the shorter the keynote speech, the better. This is especially true when the speech is given after lunch or dinner when your audience is tired and has a shorter attention span. It’s important that the keynote speaker stays within the time parameters — even if the event is running late and requires you to shave a few minutes off your speech. 

How to use the Keynote Presentation Template

Download Miro’s Keynote Presentation Template, to get instant access. Here are the steps you can follow to get the most out of the Keynote Presentation Template.

Step 1: Introduce yourself and the main theme/idea

You need to introduce yourself and the main theme of your presentation in the first few frames or slides. It’s important that you pre-frame your audience in this section. Get them to adopt a particular outlook or attitude so that they’re receptive to the rest of your speech. 

Step 2: Break down your content

You can divide your content into different segments to make it easily digestible. One way to do this is to have one slide per fact and a subsequent story. Keep the information on your slides minimal and concise.  

Step 3: Customize your slides

Design creative slides by customizing them with supportive images, vector graphics, infographic elements, color schemes, and other visual elements to suit your message. Creating a beautiful presentation and adding a personal touch to it can go a long way in connecting with your audience. It’s your choice whether a stylish or simple design suits your topic and brand best. 

Step 4: Deliver the presentation

Once you’re done including the information on your frames, you can use presentation mode for different slide options where you can move, remove, or add slides to suit the timeframe of your speech. Once you click “present,” you’ll enter the widescreen format where your frames will be shown full-screen. You’ll be able to easily move between slides by using the arrow icons or keys. 

What makes a good keynote presentation?

Here are a few tips you can follow to give a good keynote presentation: 

Rehearse your speech in advance

Don’t write an entire script. Rather, focus on giving yourself a few key points that you can flesh out during the presentation. This will help you stay focused and avoid any memory lapses while you’re on stage. 

Keep the slides simple

Use bullet points in your slides to limit the amount of time the audience spends reading them. This will keep the audience focused on you as opposed to your slides. 

Create a clear speech structure

Does your speech have a beginning, middle, and end? Each of your speech sections will include different segments or information that should have a specific aim. You need to:

Establish authority and grab your audience’s attention in the introduction . 

Make your arguments and show examples in the body of your speech. 

Sum your entire speech up and give a clear CTA in your conclusion . 

What makes a keynote speech different from other presentations?

A keynote speech is the principal presentation that introduces and sets the tone for an event. Instead of teaching the audience skills and concepts on a deep, experiential level — like you would in most training sessions and presentations — the audience is only required to become inspired and ingest the lessons of a keynote presentation.

How many keynote speeches are in a conference?

Most events have a single keynote speaker at the beginning of the event. However, sometimes there may be two keynote speakers — one at the beginning and one at the end.

Do keynote speakers take questions?

Keynote speakers do take questions. However, instead of taking questions at the end of the speech, they’ll usually weave in a moment for questions toward the end of the presentation and only then summarize and conclude their keynote with a final thought or story.

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Here’s an Excellent Keynote Speech GUIDE: With 2 Great Examples

You’ve probably been asked to give a keynote speech and you are afraid of it. Well, if you’ve never done this before, then there’s no need to panic. Thankfully, you’ve come to the right place. Let’s start with the basics, shall we? 

So, what is a keynote speech? 

Being asked to give a keynote speech in front of a large audience can be a little intimidating. However, it’s the greatest honor to be selected as a keynote speaker. That said, you must deliver the best speech you possibly can. 

Now that we’ve covered what a keynote speech is, it’s time to key steps that you should take when preparing a keynote speech. 

How to prepare a keynote speech

Keynote speeches are very important. With that in mind, it’s one of the best opportunities for you and your business. Therefore, if you’ve been asked to be the keynote speaker, take advantage of such an opportunity. But, first, you will have to prepare your speech: 

1.     Find out the theme for the day

Basically, there are three main types of speeches. They include motivational, educational, and entertaining speeches. Start by deciding the type of speech you’d like to go with. But whatever your choice will be, remember that you are going up there to add value to your audience and not brag about your achievements and who you are. Therefore, if you are not going to motivate, educate, or even entertain your audience, then there’s no reason for you do go up there. Don’t do it, period!

2.     Outline your presentation

Before jumping into designing your presentation, the first step is to ensure you have a clear outline of your speech. The structure is vital to the design of your keynote speech and also to your delivery of it all. 

Sadly, most speakers always skip this part. And, it’s usually visible in their delivery and line of thought. The best way to handle this situation is by creating a sort of blueprint for your presentation which will include: 

3.     Now fill each section

Make sure that you are brief and clear when filling each section. More importantly, don’t crowd up your content. You will also need to ensure you have most of the keywords in your mind. This will save you the time you use to check on your keynote speech instead of maintaining eye contact with the crowd. 

4.     Make the work visually attractive

Without a doubt, you should always ensure that your work has some visual ideas that would be easy to interpret. Add graphs or charts where necessary, but only where necessary. Too much of anything will lead to you losing the attention of your audience. 

5.     Add personal stories

Play a game, add a question, or simply just maintain eye contact with your audience. This will help you gain their full attention throughout your speech. 

6.     Finally, rehearse

There’s no shortcut in this section. For you to present a killer speech in front of your audience without sounding nervous is through research. By rehearsing your speech several times, you can understand what it means to your audience and also see places where you can improve your speech. 

Now that you already know how to get ready for your speech, let’s take on how to open a keynote speech. 

The next points of discussion are: how to open a keynote speech, how long should a keynote speech be, and some great examples of keynote speeches. Before digging into that, let me add below some of the top related and interesting articles that can add to what you’re learning from this one. If any of the titles picks your interest, please click and open in a new tab, so you can check them out later. Enjoy!

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Top 7 core interpersonal skills in leadership.

At any time, a leader is seen as one who guides one or more people to fulfill something stipulated; today, however, we understand that this journey comprises the achievement of results and the evolution, in some way, of all who participate in the process. Leaders are people with high power to inspire those around them,…

An Easy Guide to All 15 Types of Speech

How to open a keynote speech.

The audience will lean in to try and hear your first few words. And at that moment, the audience will form their first impression of you with the first words you utter. An example of the first opening words include, ‘um, good evening everyone….I’m happy to be here in front of you. I will like to thank you so-so-so-so much…..’

To get the full attention of your audience, here are some quick tips on your opening statements. 

Before we go into how to open your keynote speech…

I would like to announce that you can get more insightful tips and how-to’s from our recently launched eBook, now available at Barnes & Noble , at $4.99. We tried to pack it with valuable information and price it below $5 to be as inclusive as possible with our pricing. Click below and Get a Copy!

Key tips on the opening statement in your keynote speech

How long should a keynote speech be.

You will know when the keynote does not last long enough when the message said by the speaker doesn’t have a deep effect on the audience. Additionally, the length of the keynote speech depends on the time allocated to the event. 

Examples of Excellent Keynote Speeches 

If you follow the instructions above, you won’t even need examples to sharpen your skills. However, here are some of the examples you can check out to give you a deeper understanding of keynote speeches

To wrap it all up…

A keynote speech is an incredible way to get over public speaking and be able to introduce yourself to the audience. It doesn’t matter the number of people in the gathering. Always remember to count every opportunity that comes your way. 

REFERENCES & FURTHER READING

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How to Present an Engaging Keynote Speech

Hosting & Hospitality Read time: 9 minutes

What is a Keynote Speech?

How long is a keynote speech, what makes a successful keynote speech, how to write a keynote speech - in 5 easy steps, how to start a keynote speech, how to end a keynote speech, tips for presenting an engaging keynote speech.

Keynote speeches are the heartbeat of any event, whether you're the event organiser delivering it or selecting a speaker to do so. They offer a chance to inspire and shape the event's narrative, leaving a lasting impact on delegates. The keynote's theme is typically aligned with the overarching theme of the event so crafting an engaging keynote speech is essential to connect with attendees and ensure the success of an event.

This guide will offer invaluable insights and practical tips for crafting, delivering, and perfecting a keynote speech from leading industry experts. Whether you're a seasoned pro or new to the art of keynote presentations, this guide will equip you with the knowledge and techniques needed to engage and inspire an audience.

A keynote speech is often the opening or closing address at an event and is designed to convey a central message, set the tone, and captivate the audience. In contrast to shorter presentations, keynote speeches provide an excellent opportunity to delve deeper into a subject matter and demonstrate the extent of the speaker’s expertise.

• The purpose of a keynote speech is to convey a central message, set the event tone and engage audiences.
• A keynote speech typically takes place during the opening or closing of a conference.
• Keynote speeches are usually delivered by a notable expert, celebrity or prominent figure within the field.

A keynote speech should typically be between 30 - 60 minutes long, with the ideal duration falling around 45 minutes. This time frame allows for a focused, impactful presentation without overwhelming the audience.

• Dedicate at least 60 minutes within the schedule for the keynote presentation.
• Event organisers should coordinate with keynote speakers to ensure their presentation fits the allotted time.
• You should always allow extra time within the schedule to accommodate audience engagement, questions, and potential overruns, as it's easier to fill extra time than to rush through a keynote speech.

A good keynote speech is characterised by its ability to inspire, educate, and engage the audience. It should have a clear message, captivating delivery, relatable stories, and a strong connection with the audience's needs and interests. Outstanding keynote speeches do more than just provide information; they inspire the audience to take action.

Here are the top three things to consider for a successful keynote speech:

• Preparation time - Preparation time is paramount for keynote success, as it allows for content refinement and effective delivery. Keynote speeches often require weeks to months of preparation to ensure a well-structured and impactful presentation.
• Audience research - In-depth audience research enables the speaker to tailor their content to meet the audience's expectations, making the speech more relatable and engaging.
• Clear purpose - A clear purpose, goals, and intentions provide a roadmap for the speech, ensuring that the message is focused, concise, and aligned with the desired outcomes, making the keynote more impactful and memorable.

When writing a keynote speech, structure the speech in three sections: an engaging opening to capture the audience's attention, a substantive body with key messages and supporting content, and a compelling conclusion that summarises the main points and leaves a lasting impression.

To contribute to this guide, the team at ICC Belfast have enlisted the help of event industry experts who have created five easy steps on how to write an effective keynote speech:

1. Develop a Throughline

A throughline is the central theme or narrative thread that runs consistently through a keynote speech. It serves to connect various elements of the presentation, providing coherence and helping the audience follow the topic by reinforcing the core message and making the speech more impactful and memorable.

More than 900 businesspeople from across Northern Ireland and beyond are set to attend the Northern Ireland Chamber of Commerce and Industry President’s Banquet 2023 in ICC Belfast. The evening will be a celebration of global business leaders players, commemorating the membership organisation’s 240th anniversary in the company of Ireland Captain Johnny Sexton , who is making his first appearance of this kind since returning from the Rugby World Cup in France. Those lucky enough to have secured seats will hear Johnny in conversation with broadcaster, Holly Hamilton with the central theme focusing on leadership and what it takes to be the best.

Petrina McAuley from NI Chamber shares her top tips for developing a throughline through a keynote speech:

Define the core message:

• When you identify the main message or theme you want to convey in your keynote speech, everything else falls into place. Decide on this from the outset and a structure will be set for your overall theme.
• Ensure that your core message is clear, concise, and relevant to your audience's needs and interests.
• Thread the core message consistently throughout your speech and this will provide focus both to you and attendees.
• Connecting anecdotes, examples, and bringing the content back to your central theme will always maintain a cohesive narrative and reinforce your throughline.

2. Brainstorm Ideas

Brainstorming ideas is crucial because it allows for the exploration of diverse perspectives and angles, helping to uncover unique themes and subtopic ideas. It enables a comprehensive understanding of the topic's full scope, facilitating the development of a rich and engaging keynote presentation that resonates with the audience.

The creation of ' The Virtual Delegate ,' a six-part digital event series, stemmed from a brainstorming session with ICC Belfast and international keynote speaker David Meade around the event industry's need to unite and address the widespread challenges during a period when in-person networking and substantial interaction were significantly limited. This initiative was watched by over 3,000 viewers on LinkedIn and was recognised with an Innovation Award as part of the annual Association of British Professional Conference Organisers (ABPCO) Excellence Awards .

David has become one of the most dynamic, engaging, and sought-after keynote speakers with a client list that features some of the world’s most successful organisations. His top tips when it comes to brainstorming ideas for a keynote speech:

Begin with mind mapping:

• I always start with a mind map because this creates a central theme or topic in the centre of a blank page. Mind maps allow you to branch out with related subtopics and ideas in a non-linear fashion and mean you can always connect them back to the central theme.
• I always like to expand each subtopic on the mind map with details, anecdotes, and supporting content and then refine later when I’m putting the final touches to my keynote speech.
• No man is an island so collaborate with a team or trusted individuals to generate a wide range of ideas. The Virtual Delegate was an excellent example of coming together with like-minded people, brainstorming an idea and creating something innovative that had never been done before.
• Brainstorming sessions will encourage open discussion and idea-sharing, and this creativity with diverse perspectives allows you to identify keynote themes and angles.

3. Choose Key Talking Points

Refining ideas and selecting the strongest three topics as key talking points is vital for maintaining focus and clarity in your keynote speech. It ensures that the audience isn't overwhelmed with information and can absorb the most impactful content, making your message more memorable and engaging.

In 2023, ICC Belfast hosted a gathering of senior leaders from across Northern Ireland, where they renewed their dedication to driving economic growth in the city. The event featured an interactive session with renowned international speaker, author, coach, and educator, Andy Fell . The ‘ What Winners Do’ session, which was delivered by Andy, focused on the importance of collaboration in advancing the shared objective of enhancing Belfast's reputation as destination for business events.

Andy shares his top tips for choosing key talking points:

Consider your audience relevance:

• As the keynote speaker you need to deliver something that is relevant and engaging and what I like to do is evaluate the potential topics and base my speech on the target audience's needs and interests.
• I also like to prioritise topics so that they address specific pain points or provide valuable insights that will engage and resonate with the audience.
• Assess the potential impact of each topic on the audience. Consider which topics are likely to leave a lasting impression and always make your message memorable.
• Remember to remove weaker topics that lack depth, resonance, or relevance, ensuring your speech is focused and compelling.

4. Decide on a Keynote Structure

Speech structure is crucial for maintaining a seamless flow and ensuring appropriate timing during a keynote presentation. A well organised structure helps the speaker transition smoothly between sections, making it easier to stay on schedule and engage the audience effectively.

As a member of Visit Belfast’s executive leadership team, Rachael McGuickin leads a multi-award winning team where she is currently Director of Business Development, Sustainability and Transformation. Rachael is responsible for promoting Belfast internationally as a leading business events, cruise and group tour destination and often delivers keynote speeches in order to attract inclusive and sustainable growth for the ‘ World’s Best Conference and Events Destination ’ 2023.

Rachael’s top tips when deciding on a keynote speech structure:

Use a three-act structure:

• I will always divide my keynote speech into three acts: introduction, body, and conclusion.
• The introduction captures attention, the body delivers key messages, and the conclusion summarises and leaves a lasting impression.
• Never underestimate the introduction, you have less than five minutes to grab and keep the audience’s attention or you lose them. I always use a story, an unusual fact or statement to try and keep the focus of the audience in the introduction section.
• Create an outline with clear signposts as this will guide the audience (and you!) through your speech.
• Use transition phrases, visuals, and summaries to indicate the start and end of each section as it brings structured to your speech and enables well-paced delivery.
• It will always take you longer than you think!
• It is so easy to take away from a great keynote by speaking for too long and your content will lose impact.
• It is a privilege to speak to an audience – never overstay your welcome.

5. Draft and Redraft

Creating a first draft allows you to capture your initial ideas and thoughts without the pressure of perfection, providing a foundation for your keynote speech. The refinement through editing enhances clarity, coherence, and impact, ensuring that your message is effectively conveyed and resonates with the audience.

One Young World ambassador, author and social impact officer for Education Authority , Aimée Clint , has an extensive portfolio when it comes to delivering speeches. In 2019 she was named Europe's Top Entrepreneur Under 20 after she pitched her idea at the event in London, and walked away with a £10,000 investment. In 2023, at the One Young World Summit in Belfast, she hosted 24 sessions on the Reckitt Accelerating Impact stage in Hall 2A .

Aimée’s top tips for drafting a keynote speech:

Create an initial draft:

• Begin drafting your speech by freely expressing your ideas and key points without worrying about perfection.
• The initial draft is all about getting your thoughts on paper and structuring the speech.

Follow an iterative editing process:

• Review your draft multiple times as this will refine your content, structure, and flow.
• Pay attention to clarity, coherence, and engaging elements such as storytelling and audience engagement.

Start a keynote speech with an engaging introduction. You could open with a captivating anecdote, a thought-provoking question, or a relevant quote. Capturing attention from the beginning is crucial, as it sets the tone, piques the audience's interest, and draws them into the speech, increasing the likelihood of them staying engaged throughout.

Here are some ideas for starting a keynote speech:

• Interesting fact - Begin your keynote with a surprising statistic or intriguing piece of information related to your topic. For instance, ‘Did you know that in the next five years, our world will generate more data than in the entire history of humanity?’
• Humorous statement - Lighten the mood by starting with a joke or anecdote that relates to your topic. For example, ‘They say the best way to survive a business meeting is with humour, so let's start with a joke.’
• Engaging story - Capture your audience's imagination by opening with a personal or relatable story that connects to your message. For instance, ‘Let me take you back 15 years in a small café in Ireland, where a chance encounter changed the course of my life.’

It's important to finish a keynote speech with a strong conclusion that leaves a lasting impact. You can wrap up by summarising key points, offering a call to action, or inspiring the audience. Ending on a high note ensures that your message resonates and motivates the audience to act or remember the core message.

Here are some ideas for ending a keynote speech:

• Summarise key points - Conclude your keynote by summarising the key takeaways of your speech, reinforcing the central message. For example, ‘In summary, we've explored the importance of collaboration, innovation, and resilience in today's ever-changing world.’
• Call to action - Inspire your audience to take action by providing a clear and compelling call to action. For instance, ‘Now, I challenge each of you to take the first step toward implementing these principles in your own lives and workplaces.’

ICC Belfast's top tips for presenting an engaging keynote speech cover four key areas:

• Maximise on storytelling - Storytelling resonates with audiences as it adds relatability and emotion to your message, making it more memorable and engaging.
• Utilise language - Employ various linguistic techniques, such as humour, metaphors, alliteration, and repetition, to keep the audience's attention and bring your concepts to life.
• Use more than words - Beyond content, consider the tone of voice, cadence, body language, and eye contact to enhance your keynote. Visual aids can also complement your message effectively.
• Recover from mistakes - Learn how to recover gracefully from any errors during your presentation through practice and preparation, ensuring a smoother delivery.

Presenting a Keynote at ICC Belfast

ICC Belfast provides expert support for keynote presentations during conference events:

• Flexible event spaces - ICC Belfast offers a range of versatile event spaces, from intimate seminar rooms to the impressive Main Auditorium , capable of accommodating up to 2,000 delegates. This diversity ensures that you can choose the perfect setting for your keynote presentation, tailored to your audience size and preferences.
• Award-winning production services - With state-of-the-art technology and award-winning  production services , ICC Belfast enables you to deliver impactful keynote presentations. High-quality sound and lighting, advanced AV equipment, and professional technical support ensure a seamless and engaging experience for both speakers and audiences.
• Flexible configurations - The venue's flexible space configurations and theatre-style seating options allow for optimal audience engagement, clear sightlines, and audiovisual setup to ensure your message reaches every attendee.

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The Top 19 Keynote Speakers for Conferences You Need to Book in 2024

• June 22, 2023
• Meeting Planning

Introduction

Keynote speakers play a crucial role in conferences, as they are often the highlight of the event. They have the ability to set the tone and theme of the conference, inspire and motivate attendees, and provide valuable insights and expertise. Choosing the right keynote speaker is essential to the success of your conference, and this blog post aims to provide tips on how to do just that.

The Importance of Keynote Speakers in Conferences

Keynote speakers are often the most anticipated and talked-about part of a conference. They have the power to engage and inspire attendees, and their message can set the tone for the entire event. A great keynote speaker can leave a lasting impression on attendees, and can even influence their decision to attend future conferences. In addition to their ability to inspire and motivate, keynote speakers also bring valuable expertise and insights to the conference. They can provide unique perspectives on industry trends and challenges, and can offer practical advice and solutions to attendees.

Understanding Your Conference Audience to Choose the Right Keynote Speaker

To choose the right keynote speaker for your conference, it’s important to understand your audience demographics and interests. This can be done through research and gathering information about your attendees, such as their job titles, industries, and areas of interest. Once you have a clear understanding of your audience, you can then match the keynote speaker’s expertise and message with their needs and expectations. For example, if your audience is primarily made up of healthcare professionals, you may want to choose a keynote speaker who has experience and expertise in the healthcare industry.

The Qualities to Look for in a Keynote Speaker

When choosing a keynote speaker, there are several qualities to look for. First and foremost, the speaker should have experience and expertise in the industry or topic of the conference. They should also have charisma and stage presence, and be able to engage and connect with the audience. Flexibility and adaptability are also important qualities to look for in a keynote speaker. They should be able to tailor their message to the conference’s theme and goals, and be willing to work with the conference organizers to ensure a successful event.

How to Evaluate a Keynote Speaker’s Past Performances

To ensure that you choose the right keynote speaker, it’s important to evaluate their past performances. This can be done by researching the speaker’s past presentations and feedback from attendees, watching videos or attending live presentations of the speaker, and contacting references and asking for recommendations. By evaluating a keynote speaker’s past performances, you can get a better sense of their style, expertise, and ability to engage and inspire an audience.

The Role of Keynote Speakers in Setting the Tone for Your Conference

Keynote speakers play a crucial role in setting the tone for your conference. They can influence the overall atmosphere and energy of the event, and can help to create a sense of excitement and anticipation among attendees. To ensure that the keynote speaker’s message aligns with the conference’s theme and goals, it’s important to work closely with them in the planning stages. This can involve providing them with information about the conference, its attendees, and its goals, and working with them to tailor their message to the event.

The Benefits of Hiring a Celebrity Keynote Speaker

While hiring a celebrity keynote speaker may come with a higher price tag, it can also bring a number of benefits to your conference. Celebrity speakers can help to increase attendance and media coverage, and can boost the credibility and prestige of the event. In addition, a celebrity keynote speaker may be able to attract new sponsors and partners to the conference, which can help to offset the cost of their appearance. Read our article on the most famous motivational speakers of 2023 to learn more.

How to Prepare a Keynote Speaker for Conferences

To ensure that your keynote speaker delivers a successful presentation, it’s important to provide them with the support they need. This can involve communicating the conference’s theme and goals to the speaker, providing logistical and technical support, and rehearsing and giving feedback on their presentation. By working closely with the keynote speaker, you can help to ensure that their message resonates with attendees and contributes to the overall success of the conference.

The Future of Keynote Speakers in the Conference Industry

As the conference industry continues to evolve, so too does the role of keynote speakers. Trends and innovations in keynote speaking include the use of technology to enhance presentations, the rise of virtual and hybrid conferences, and the increasing importance of diversity and inclusion in speaker lineups. By staying up-to-date on these trends and innovations, conference organizers can ensure that their keynote speakers are relevant and engaging for attendees.

The Top 19 Keynote Speakers for Conferences

This list of the top keynote speakers for conferences was curated based on the conference theme trends of 2023 . Read our article “5 Trending Conference Themes of 2023 According to an Expert” to learn more about where the live events industry is headed.

In-person is In-Style: Hosts & Emcees

• Founder of The Ocho System, Nike Master Trainer, and GQ Wellness Columnist
• Health and Wellness Expert for Dyson and Advisor for Hyperice
• Top Wellness Keynote Speaker and Collaborator with Leading Organizations

Joe Holder is a health and wellness expert, Nike Master Trainer, and GQ wellness columnist. He is also the founder of The Ocho System, a comprehensive approach to fitness and wellness. Holder has been named one of the most influential personalities in health and wellness.

Holder has collaborated with leading organizations such as Salesforce, Snapchat, Discovery Channel, and many others to run wellness initiatives. He is also an advisor for Hyperice and the health and wellness expert for Dyson.

In addition to his work with corporations, Holder is a top wellness keynote speaker. He delves into concepts beyond just fitness, making it simple and understandable for individuals to make the decision to act on their personal health. Holder has presented to Nike, Louis Vuitton of the Americas, Spotify, and more.

Joe Holder is available to be booked for corporate and private events. He is also well-known for his keynote and motivational speaking . Contact the Mollie Plotkin Group today to inquire about Joe Holder’s fees.

Book Joe Holder .

Leslie Maxie

• Record-holding Olympic athlete, Sports Journalist, and Entrepreneur
• Adapting the Olympic mindset for business success
• Founder of Maxie Media Group, providing PR consulting to influential clients

Leslie Maxie is an accomplished sportscaster, record-holding Olympic athlete, and highly in-demand international keynote speaker. Her passion for journalism and athletics began at a young age when she interviewed the legendary athlete Jesse Owens at just nine years old. Leslie carried this passion into college where she became a record-holding track & field athlete and Olympian. Her motto has always been excellence is not an accident.

Leslie’s Olympic mindset has allowed her to thrive in the hypercompetitive world of sports journalism at ESPN, Fox Sports, and NBC. She has shown audiences all over the globe how they can adapt this mindset to keep up with the highest levels of business competition.

In addition to being an Olympian and accomplished sports journalist, Leslie is also a self-made entrepreneur. She is the founder of Maxie Media Group, a company that provides PR consulting to influential clients. Leslie’s natural-born leadership skills have made her an inspirational female role model and a sought-after speaker at events.

Leslie Maxie has cultivated success in front of the camera, behind the camera, as well as in sports and entertainment boardrooms around the world. Contact the Mollie Plotkin Group today to inquire about booking Leslie Maxie for your corporate or private event.

Book Leslie Maxie .

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• TV host, writer, narrator, producer, actor, and spokesman
• Keynote Speaker for Fortune 500 Companies
• Founder of mikeroweWORKS Foundation
• Honored by Future Farmers of America, Skills USA, and the Boy Scouts of America
• Named one of Forbes’ 10 Most Trustworthy Celebrities in 2010, 2011, and 2012

Mike Rowe is a multi-talented individual who has made a name for himself as a TV host, writer, narrator, producer, actor, and spokesman. He is best known as the creator of Discovery Channel’s Dirty Jobs. Fortune 500 companies hire Mike Rowe as a keynote speaker to give their workforce confidence and gratitude from a blue-collar perspective. Additionally, Mike Rowe has partnered with several iconic brands such as Ford, Walmart, Lee, and many others.

Today, Mike runs the mikeroweWORKS Foundation which awards scholarships to students pursuing a career in the skilled trades. Future Farmers of America, Skills USA, and the Boy Scouts of America honor him as a close associate. Furthermore, Forbes identified Mike as one of the country’s 10 Most Trustworthy Celebrities in 2010, 2011, and 2012.

Mike Rowe is available to be booked for corporate and private events. He is also well-known for his keynote and motivational speaking. Contact the Mollie Plotkin Group today to inquire about Mike Rowe’s fees.

Book Mike Rowe .

Keynote Speakers for Macro-Economics & Business Conferences

• Keynote Speaker and Subject Matter Expert in Economics and Finance
• Chief Economist and Co-Founder of Moody’s Economy.com
• Trusted Non-Partisan Economic Advisor for High-Level Officials

Mark Zandi is a renowned economist and finance expert, known for his expertise in national and global economics. He is frequently featured on major news outlets such as CNBC, NPR, and CNN, providing insight into the latest economic trends. As the Chief Economist and co-founder of Moody’s Economy.com, Zandi directs the company’s research and consulting activities, ensuring that businesses and governments have access to timely economic research.

Dr. Zandi is also a trusted non-partisan economic advisor for high-level officials. He has provided insight for both Republican and Democratic administrations, including serving as an economic advisor to John McCain during his presidential campaign. Dr. Zandi earned his BS from the Wharton School at the University of Pennsylvania and his Ph.D. at the University of Pennsylvania.

In addition to his work as an economist, Dr. Zandi is a sought-after keynote speaker on economics and finance. His presentations are known for their insightful analysis and practical advice for businesses and individuals alike.

Book Mark Zandi .

Robert Genetski

• Keynote Speaker, Columnist, Author, and Leading Authority in American Economics
• Humor and Anecdotes to Simplify Complex Economic Principles
• Classical Economic Principles, Economic Forecasts, and Financial Consulting

Robert Genetski is a renowned keynote speaker, columnist, author, and leading authority in American economics. Publications such as The Wall Street Journal, Forbes, and Investors Business Daily have featured his insights. He has also made appearances on Fox News and CNN.

Organizations hire Robert Genetski for his use of humor and anecdotes to simplify complex economic principles. For five consecutive years, he was named one of the top five speakers in the field of economics and finance.

Dr. Robert Genetski is an ardent advocate of classical economic principles. He received his Ph.D. in economics from NYU and then opened his own economic and financial consulting service. Since then, he has served on the board of several public companies and provides economic insights to his readers.

Throughout his career, he used his knowledge to create economic forecasts that correctly predicted the nation’s economic movement. From the revival in the 1980s and 1990s to the financial collapse of 2008.

Book Robert Genetski .

• Thought Leader, Cybersecurity Expert, and Keynote Speaker
• Artificial Intelligence Threats, Women in Cybersecurity and Information Technology
• Consulting, Research, and Strategy Development

Dr. Gil Baram is a renowned cybersecurity expert with a passion for researching global threats and developing methodologies to support decision-making. She is a thought leader who shapes strategy and designs policy through rigorous research, analysis, and industry-leading analytical insights. Dr. Baram is available to speak at corporate and private events, including cybersecurity conferences and organizations such as Cycon and the International Institute of Strategic Studies.

Dr. Baram’s speaking topics include the threats that artificial intelligence may pose and the important role of women in cybersecurity and information technology. She has been hired by consulting firms such as Citadel and Kazuar to speak at their meetings and conferences.

Dr. Baram’s expertise extends to consulting, research, and strategy development. She has worked with various organizations to develop effective cybersecurity strategies that mitigate risks and protect against cyber threats.

Contact the Mollie Plotkin Group today to inquire about Dr. Gil Baram’s fees for speaking engagements or consulting services.

Dr. Baram is an accomplished woman in the field of cybersecurity who recognizes the growing gap between the number of men and women in this field. She is passionate about encouraging more women to pursue careers in cybersecurity and information technology.

Book Dr. Gil Baram .

Stuart Diamond

• Professor, Pulitzer Prize-winning journalist, attorney, entrepreneur, and author
• Negotiation expert and trainer
• Author of the New York Times best-seller Getting More

Stuart Diamond is a renowned professor who has taught negotiation for over 20 years at the University of Pennsylvania’s Wharton School of Business. He is also a Pulitzer Prize-winning journalist, attorney, entrepreneur, and author. Currently, he teaches the course Engineering Negotiation at the University of Pennsylvania School of Engineering and Applied Science and a Negotiations Course at Penn Law School.

Diamond’s book on negotiation, Getting More, has been widely acclaimed and has been used by Google to train 12,000 employees worldwide. The book has sold over 1.7 million copies and has been translated into 27 languages. It has been named the #1 book to read for your career by The Wall Street Journal’s career site and the best negotiation book of all time by Inc Magazine for Entrepreneurs. The book focuses on perceptions, emotional intelligence, and cultural diversity in negotiations.

Diamond’s Getting More negotiation model has been adopted by U.S. Special Operations for the training of U.S. Special Forces, Green Berets, Navy SEALs, U.S. Marines, and other units. Admiral William H. McRaven, Commander of U.S. Special Operations Command (USSOCOM), named Getting More to his recommended reading list for military science.

Diamond provides training and consulting in negotiation and problem-solving for a diverse international clientele facing internal and external issues as well as private companies, associations, universities, and companies of all sizes. Diamond has become one of the top keynote speakers for conferences that focus on negotiations and communications.

Book Stuart Diamond .

Yossi Sheffi

• Keynote Speaker, Best-Selling Author, and Expert in Systems Optimization, Risk Analysis, and Supply Chain Management
• Elisha Gray II Professor of Engineering Systems at MIT
• Founder or Co-Founder of Five Disruptive and Innovative Businesses in Tech and Logistics

Dr. Yossi Sheffi is a renowned expert in systems optimization, risk analysis, and supply chain management. He is a best-selling author of several award-winning books and a frequent contributor to the Wall Street Journal and Supply Chain Management Review. Dr. Sheffi holds the distinguished position of Elisha Gray II Professor of Engineering Systems at MIT.

His latest work, Balancing Green: When to Embrace Sustainability in Business (and When Not to), provides an innovative perspective on the role of business in environmental sustainability. Leading enterprises around the world seek Dr. Sheffi’s expertise for business consultation and keynote speaking.

In addition to his academic achievements, Dr. Sheffi is also a successful founder or co-founder of five disruptive and innovative businesses in tech and logistics.

Book Dr. Yossi Sheffi .

Keynote Speakers for Conferences that need New Perspectives on Teambuilding and Innovation

David kwong.

• Magician, New York Times Crossword Puzzle Constructor, and Keynote Speaker
• Illusion, Science, Diversity, and Inclusion
• Persuasion, Influence, and Motivation

David Kwong is a magician and New York Times crossword puzzle constructor who has captivated audiences worldwide. He is a favorite TED Talk speaker and has given keynotes to corporations and associations around the world. David’s speeches demonstrate the principles of illusion and the science of why our brains can be fooled. He also speaks on diversity and inclusion based on his lived experience as an Asian-American entertainer.

As a keynote speaker, David Kwong has pulled back the curtain on magic, explaining the science behind illusion. In his book Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success, he explains how to increase your powers of persuasion and influence. However, David’s speeches go far beyond magic. Cross-pollination is at the core of David’s keynotes. He loves working with his audience to create an entirely unique event.

David Kwong is available to be booked for corporate and private events. He is also well-known for his motivational speaking on persuasion, influence, and motivation. Contact the Mollie Plotkin Group today to inquire about David Kwong’s fees.

Book David Kwong .

Dr. Frederik G. Pferdt

• First and Former Chief Innovation Evangelist at Google, Innovation Consultant to the United Nations, and executive coach for Adidas, NASA, SAP, and the FBI
• Global Thought Leader on Innovation, Keynote Speaker, and Adjunct Professor at Stanford University’s d.school
• Innovation Culture Creation, Navigating Ambiguity with Design, and Motivational Speaking

Dr. Frederik G. Pferdt is a renowned innovation consultant who has worked with industry leaders such as Google, Adidas, NASA, SAP, and the FBI. As the first Chief Innovation Evangelist at Google, he led the creation of Google’s innovation culture and motivated employees to explore new and radical ideas. Dr. Pferdt is a global thought leader on innovation and has been an Adjunct Professor at Stanford University’s d.school for nearly a decade, teaching graduate classes on navigating ambiguity with design.

Dr. Pferdt’s mission as a keynote speaker is to inspire his audiences to invent their future. His speeches cover a wide range of topics from innovation culture creation to navigating ambiguity with design to motivational speaking. He believes that an innovative mindset is crucial for success in any field.

Dr. Pferdt has built and trained communities of innovation catalysts, ambassadors, and coaches for organizations such as Adidas, UBER, the FBI, NASA, and the NBA. His expertise extends to innovation culture creation, navigating ambiguity with design, and motivational speaking, making him a top keynote speaker for conferences.

Dr. Frederik G. Pferdt’s presentations have been described as transformative by audiences from non-profit groups to Fortune 100 companies. He is available to be booked for corporate and private events. Contact the Mollie Plotkin Group today to inquire about Dr. Frederik G. Pferdt’s fees.

Book Dr. Frederik G. Pferdt .

Dr. Keren Tsuk

• CEO, Leadership Expert, Organizational Consultant, Wellness Retreat Leader, Lecturer, and Keynote Speaker
• Ph.D. in Leadership in the 21st Century from The Hebrew University in Jerusalem
• Author of Mindfully Wise Leadership: The Secret of Today’s Leaders
• Host of the podcast Mind Your Leadership

Dr. Keren Tsuk is a thought leader and CEO & Founder of Wisdom To Lead. With a Ph.D. in leadership in the 21st century from The Hebrew University in Jerusalem, Dr. Tsuk has over 20 years of experience advising organizations through change and growth. She is an expert in leadership at 21st-century organizations and has developed a holistic approach to addressing organizational challenges and tensions through mindfulness.

Dr. Tsuk authored Mindfully Wise Leadership: The Secret of Today’s Leaders (2021), which was named one of Simon Alliance’s best new leadership books of 2021. Her book expounds on the application of her mindfulness techniques.

In addition to her work as an organizational consultant, Dr. Tsuk is a wellness retreat leader, lecturer, and keynote speaker. She hosts the podcast Mind Your Leadership, where she engages in conversations with thought leaders, CEOs, and managers from various organizations about leading mindfully.

Book Dr. Keren Tsuk .

John Stessel

• Premier Performing Artist, Celebrity Magician, and Mentalist
• Modern Style, Magic, and Mystery for Corporate and Private Events
• Brand Development, Digital Strategy, and Marketing Campaigns for Leading Companies

John Stessel is a celebrity magician and mentalist who brings a contemporary take on magic to corporate and private events. His performances have been featured on popular TV shows such as The Tonight Show, The Today Show, and Good Morning America. Fortune 500 companies, celebrities, and leading brands hire John Stessel for his modern style, magic, and mystery.

In addition to his performing career, Stessel has served as the first official influencer for Bicycle Cards. He oversaw brand development, digital strategy, and the development of a live-streaming web show that he hosted. He has also developed marketing campaigns and brand activations for several companies including iHeart Media and Dixie Brands.

Book John Stessel .

Keynote Speakers for Leadership & Team Building Conferences

Kevin reilly.

• Inspirational Keynote Speaker, Author, and Former NFL Linebacker
• Survivor of Desmoid Tumor and Amputee
• Corporate Executive with Over 30 Years of Experience

Kevin Reilly is an inspirational keynote speaker, author, and former NFL linebacker for the Philadelphia Eagles. He is also the oldest-known surviving desmoid tumor patient in the world. Despite losing his left arm, left shoulder, and top four left ribs due to life-saving surgery, Kevin refused to let the disease define his life. Today, he shares his remarkable story of how faith, family, and fortitude kept him in the game. With over 30 years of experience as a corporate executive, a career in the NFL, and as an amputee, Kevin has a unique ability to inspire audiences in both their personal and professional lives.

Kevin Reilly is available for corporate and private events and is well-known for his keynote and motivational speaking. Contact the Mollie Plotkin Group today to inquire about Kevin Reilly’s fees.

Kevin Reilly hosts Behind The Lines, a sports talk-show that gives audiences an inside look at the obstacles athletes face on and off the field. Behind The Lines has featured Vince Papale, Mike Quick, and U.S. Olympian Johnny Quinn.

Stream Behind The Lines on your Roku device or instantly from RVN Television.

Kevin is also a column contributor for Jersey Man Magazine, often writing about his life, the lessons he’s learned, and the challenges he’s faced.

Book Kevin Reilly .

Yvonne Cagle

• NASA Astronaut, Retired U.S. Airforce Colonel, and Keynote Speaker
• Global Mapping, Sustainable Energies, Green Initiatives, and Disaster Preparedness
• Motivational Speaking and Corporate Events

Yvonne Cagle is a retired U.S. Airforce Colonel, NASA astronaut, and keynote speaker. She has been instrumental in NASA’s initiatives in global mapping, sustainable energies, green initiatives, and disaster preparedness. Dr. Cagle is available for corporate and private events and is well-known for her motivational speaking.

Dr. Cagle began her career at NASA as a medical doctor in their Occupational Health Clinic. She designed protocols for NASA remote duty operations during her time there. In 1996, NASA selected Dr. Cagle for two years of astronaut training and evaluation.

Before joining NASA, Dr. Cagle was a commissioned Air Force medical officer in the United Kingdom. She attended the School of Aerospace Medicine at Brooks Air Force Base in Texas and became a certified flight surgeon.

In 2005, Dr. Cagle was assigned to the NASA/ARC as the lead ARC Astronaut Science Liaison. Additionally, she was the Strategic Relationships Manager for Google and other Silicon Valley Programmatic Partnerships. Her mission is to preserve NASA space legacy data for its scientific and historic importance. 

Book Yvonne Cagle .

• #1 Amazon Best-Selling Author, Keynote Speaker, and Host of the #1 Health Podcast in the World
• Motivational Speaking, Corporate and Private Event Bookings
• Wellbeing, Engagement, and Purpose Training for Organizations

Jay Shetty is a world-renowned keynote speaker and host of the #1 Health Podcast in the world. He is best known for his Amazon best-selling book Think Like a Monk. Jay is available for corporate and private event bookings and is highly sought after for his motivational speaking. Companies hire Jay to inspire, empower, and train their organizations for wellbeing, engagement, and purpose.

At just 21 years old, Jay Shetty became a monk. After returning home to an 80-hour work week and crushing debt, he built an empire that landed him on Forbes’ 30 under 30 lists. Despite being told by agents and publicists that his podcast would not be successful, Jay persevered and is now one of the most-booked keynote speakers in the world. He is also on the National Geographic Chasing Dreams Council.

Book Jay Shetty .

Carey Lohrenz

• First Female F-14 Tomcat Fighter Pilot in the U.S. Navy, Business Consultant, and Leadership Speaker
• Winning Under Pressure, Reducing Errors, and Overcoming Obstacles
• Author of “Fearless Leadership: High-Performance Lessons from the Flight Deck” and “Span of Control: What to do When You Are Under Pressure, Overwhelmed and Ready to Get What You Really Want”

Carey Lohrenz is a trailblazer who made history as the first female F-14 Tomcat Fighter Pilot in the U.S. Navy. Her experience in one of the world’s most challenging environments has equipped her with the fundamentals of winning under pressure, reducing errors, and overcoming obstacles. Carey’s expertise has made her a highly sought-after business consultant and leadership speaker.

Organizations hire Carey for her motivating and engaging keynote presentations where she shares her fascinating experiences operating in a fast-moving, dynamic environment. She is uniquely qualified to help businesses adapt quickly to changing markets and customer needs. Carey’s ability to connect with an audience one-on-one has made her a popular choice for leadership coaching.

Carey is also an accomplished author with two Wall Street Journal and USA Today bestsellers: Fearless Leadership: High-Performance Lessons from the Flight Deck and Span of Control: What to do When You Are Under Pressure, Overwhelmed and Ready to Get What You Really Want. Her books provide practical advice on how to lead high-performing, diverse teams.

Book Carey Lohrenz .

Ben Garland

• Former NFL Player, Air Force Academy Graduate, and CEO of Wingman63 Foundation
• Walter Payton NFL Man of the Year Award Nominee and Byron Whizzer White Man of the Year Award Nominee
• NFLPA Players Inc Advisory Committee Member and Veteran Advocate

Ben Garland is a former NFL player and Air Force Academy graduate who has earned recognition for his achievements both on and off the field. He has been nominated for the Walter Payton NFL Man of the Year Award twice and the Byron Whizzer White Man of the Year Award five times by his teammates.

Garland played for the Denver Broncos, San Francisco 49ers, and Atlanta Falcons, contributing to the success of all three teams as they reached the Super Bowl. Beyond his professional accomplishments, Garland is deeply passionate about working with great people who share his values. He takes pride in being a part of elite and championship teams. He has found success by collaborating with others who are equally driven and motivated.

Garland is also a member of the NFLPA Players Inc Advisory Committee where he promotes and protects the interests of professional football players. In addition to his work with the NFLPA, Garland serves as the CEO of Wingman63 Foundation, a non-profit that supports veterans, youth initiatives, and mental health. He is also a Major in the Air National Guard.

Garland’s dedication to excellence both on and off the field make him an inspiration to those around him. His tireless work ethic and commitment to service are a testament to his character and leadership, and his passion for working with good people has allowed him to achieve great things in all aspects of his life.

Book Ben Garland .

Employee Appreciation and Client Engagement Events

Jon dorenbos.

• Former NFL Athlete, Magician, and Keynote Speaker
• Resilience, Forgiveness, and Living a Life of Purpose
• Storytelling, World-Class Magic, and Motivational Speaking

Jon Dorenbos is a former NFL athlete who played for 14 years in the league. He is also a magician and a keynote speaker who has been a finalist on America’s Got Talent and a regular on The Ellen Show. Jon shares his inspiring journey from tragedy to self-discovery, which is an extraordinary and empowering story of resilience, forgiveness, and living a life of purpose in the face of unfathomable obstacles.

Jon seamlessly incorporates your company message through storytelling and world-class magic, leaving your audience motivated and aligned with your organization’s mission. He is well-known for his keynote and motivational speaking, which covers topics such as resilience, forgiveness, and living a life of purpose. Jon’s expertise extends to storytelling, world-class magic, and motivational speaking.

Audiences from non-profit groups to Fortune 500 companies describe Jon’s presentations as transformative. He is available to be booked for corporate and private events . Contact the Mollie Plotkin Group today to inquire about Jon Dorenbos’s fees.

Book Jon Dorenbos .

Annika Sorenstam

• Professional Golfer, Entrepreneur, and Motivational Speaker
• Icon for Female Golfers, Keynote Speaker, and Corporate Event Host
• Combining Golf, Fitness, and Charity through ANNIKA Brand

Annika Sorenstam is a Swedish professional golfer who is widely regarded as one of the best women golfers of all time. She has become an icon for female golfers around the world. In addition to her successful golf career, Annika is also an accomplished entrepreneur and motivational speaker. She is available to host corporate events and deliver keynote speeches that inspire audiences to achieve their goals.

Towards the end of her professional golf career, Annika Sorenstam began to transition to being an entrepreneur. She combined her passion for golf, fitness, and charity underneath her ANNIKA brand. Today, she continues to inspire others through her speaking engagements and charitable work.

Book Annika Sorenstam .

Hire the Best Keynote Speakers for Conferences

Looking for the best keynote speakers that will launch your conference, making it memorable and exciting? Look no further than the experts at our agency. Our team represents top-rated speakers who specialize in every aspect of personal development, from overcoming obstacles to achieving success in all areas of life. Contact us today to learn more about our speakers and how we can help you plan your next event, conference, or retreat.

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Keynote Address or Invited Session

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Part of the book series: SpringerBriefs in Education ((BRIEFSEDUCAT))

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When presenters review the call for presentation proposals from different organizations, they typically have choices about the type of session they prefer to make. These sessions vary, not only in the length of time allocated but also with respect to the purpose. Each type of conference session at each venue has to be understood in order to maximize a prospective presenter’s success at that meeting. This chapter provides guidance in the major types of conference presentations: workshops/professional development, roundtables, posters, papers, symposia/panel discussions, distance/virtual presentations, and keynote addresses or other invited sessions.

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Berk, R. A. (2003). Professors are from mars, students are from snickers: how to write and deliver humor in the classroom and in professional presentations . Sterling, VA: Stylus.

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Cheseboro, J. L. (2014). Professional communication at work: Interpersonal strategies for Career Success . CN: Greenwood Press.

Movshovitz-Hadar, N., & Hazzan, O. (2004). How to present it? On the rhetoric of an outstanding lecturer. International Journal of Mathematical Education in Science and Technology, 35 (6), 813–827.

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Platow, M. (2002). Giving professional presentations in the behavioral sciences and related fields . New York, NY: Psychology Press.

Verderber, R., Sellnow, D., & Verderber, K. (2014). The challenge of effective speaking in a digital age . Boston, MA: Cengage Learning.

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Jalongo, M.R., Machado, C. (2016). Keynote Address or Invited Session. In: Making Effective Presentations at Professional Conferences. SpringerBriefs in Education. Springer, Cham. https://doi.org/10.1007/978-3-319-23174-7_10

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Delivering a Keynote Presentation: 7 Steps to Success

Middle market managers are sometimes asked to give a keynote presentation, whether at a company event, a conference or a local chamber of commerce meeting. It's an honor to be asked to share your know-how. After all, midmarket leaders are often important members of their local business communities. However, if you want to be asked back, you'd better know how to effectively deliver a keynote.

Here are seven tips for success:

1. Know the audience. You'll do a much better job with your keynote if you customize it to the needs of your particular audience. If the attendees are more technical or already know about the topic, you likely won't need to explain too much background or terminology. If it's a more general audience, however, you should spend more time bringing the group up to speed on foundational issues. In general, buzzwords and jargon will confuse laypeople.

2. Have a clearly defined time frame. If your time limit isn't clear as your plan your keynote, ask the event's sponsor. There's a huge difference between preparing a 10-minute and a 60-minute presentation. You'll be able to deliver more detail and anecdotes in 60 minutes, whereas 10 minutes is akin to an overview.

3. Have a clear, simple goal and au dience takea way in mind. Think of your presentation as a bridge. Your audience starts on one side of the bridge, and your presentation takes them across. How will they think differently afterward? It's a solid goal, for example, to make your audience aware of the difficulties in pricing your company's products, or to update them on sustainability initiatives . One takeaway is enough. Prepare every minute of your keynote with the goal in mind. If something in your presentation isn't helping your audience cross the bridge, then eliminate it.

4. Combine facts and emotion to tell a story. A keynote full of facts will have your audience yawning and disengaged, while one packed with emotion will leave attendees wanting more factual support. Your job is to tell a story that connects with both the head and heart of every listener. Combine facts with stories; move from an abstract, theoretical mindset to a more specific, detail-oriented one. You might start with a concept or story to illustrate a point, then bring in facts for support. Never forget that people are engaged through both their brains and hearts, so aim for both places.

5. Know your material cold. This one can't be stressed enough. It shouldn't appear that you've prepared and practiced your keynote, even though you have. Try to be conversational in tone, like you're chatting with a group of colleagues who've expressed interest in the topic. Knowing the material cold will make your delivery more natural, allow you to better connect emotionally with the audience and help you pick up when things go wrong. If your projector fails and slides can't be shown, you'll be able to move forward without visuals. Don't be overly tethered to notes or a script; these can limit your ability to engage the audience.

6. Rehearse — with an audience. Find someone you trust to offer honest feedback. This is preferably someone from your company who knows the topic and can offer advice on content and delivery. Every word, slide and movement should be carefully considered. If it's not going to move your audience across that bridge, then dump it. It's better if you can take a video of yourself. You'll want to simulate the experience, so if you can rehearse in the same location as the keynote, that's ideal. Obviously, you'll want to test your equipment and plot out how much space you have to move around.

7. Be positive and have perspective. Yes, you will be nervous. This is performance anxiety, and it's a great motivator for you to prepare in a way that will benefit the audience and your reputation. Take a few moments during the presentation to stop and breathe. Force yourself to slow down to keep nerves from racing. Ask yourself, "What's the worst that could happen?" Put this one short event in perspective with your whole life, at work and at home. In the worst-case scenario, perhaps the sponsor won't invite you back, but you'll have gotten some great experience, and you'll survive.

What other tips would you offer to middle market managers giving a keynote presentation? What mistakes have you learned from in the past? Tell us by commenting below.

Boston-based Chuck Leddy is an NCMM contributor and a freelance reporter who contributes regularly to The Boston Globe and Harvard Gazette. He also trains Fortune 500 executives in business-communication skills as an instructor for EF Education.

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Conference Presentation References

This page contains reference examples for works presented at conferences and meetings, including the following:

• Conference presentation
• Abstract of a conference presentation

1. Conference presentation

Evans, A. C., Jr., Garbarino, J., Bocanegra, E., Kinscherff, R. T., & Márquez-Greene, N. (2019, August 8–11). Gun violence: An event on the power of community [Conference presentation]. APA 2019 Convention, Chicago, IL, United States. https://convention.apa.org/2019-video

• Parenthetical citation : (Evans et al., 2019)
• Narrative citation : Evans et al. (2019)
• Provide the names of the presenters in the author element of the reference.
• Provide the full dates of the conference in the date element of the reference.
• Describe the presentation in square brackets after the title. The description is flexible (e.g., “[Conference session],” “[Paper presentation],” “[Poster session],” “[Keynote address]”).
• Provide the name of the conference or meeting and its location in the source element of the reference.
• If video of the conference presentation is available, include a link at the end of the reference.

2. Abstract of a conference presentation

Cacioppo, S. (2019, April 25–28). Evolutionary theory of social connections: Past, present, and future [Conference presentation abstract]. Ninety-ninth annual convention of the Western Psychological Association, Pasadena, CA, United States. https://westernpsych.org/wp-content/uploads/2019/04/WPA-Program-2019-Final-2.pdf

• Parenthetical citation : (Cacioppo, 2019)
• Narrative citation : Cacioppo (2019)
• To cite only the abstract of a conference presentation, include the word “abstract” as part of the bracketed description (e.g., “[Conference presentation abstract]”).

Conference presentation references are covered in the seventh edition Publication Manual Section 10.5

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Citation Help for APA, 7th Edition: Conference Presentations

• Books & Ebooks
• Book Chapter & Ebook Chapter
• Conference Presentations
• Course Resources (PowerPoint, Handouts, etc.)
• Encyclopedia
• Journal Article
• Legal Materials
• Magazine Article
• Master's Thesis, Dissertation, or Capstone Project
• Movies & Streaming Video
• Newspaper Article
• Personal Communication (email, interviews, lectures, course materials, etc.)
• Webpages & Websites
• Formatting Your Paper
• In-text Citations
• Ethically Use Sources

General Example & Explanation

Variations - URLs?

Some URLs may be long and complicated. APA 7th edition allows the use of shorter URLs. Shortened URLs can be created using any URL shortener service; however, if you choose to shorten the URL, you must double-check that the URL is functioning and brings the reader to the correct website. 

Common URL Shortner websites include:

More Information

For more information about URLs, see Section 9.36 on page 300 of APA Manual, 7th edition. 

NOTE:  Check your instructor's preference about using short URLs. Some instructors may want the full URL. 

Variations - DOIs?

Some DOIs may be long and complicated. APA 7th edition allows the use of shorter DOI numbers. Shortened DOIs can be located at the International DOI Foundations, shortDOI Service . 

More Information:

For more information about DOIs, see Section 9.36 on page 300 of APA Manual, 7th edition. 

NOTE: Check your instructor's preference for using short DOIs. Some instructors may want the full DOI. 

Variations - Live Hyperlinks?

Should my urls be live.

It depends. When adding URLs to a paper or other work, first, be sure to include the full hyperlink. This includes the http:// or the https://. Additionally, consider where and how the paper or work will be published or read. If the work will only be read in print or as a Word doc or Google Doc, then the URLs should not be live (i.e., they are not blue or underlined). However, if the work will be published or read online, then APA advises to include live URLs. This would allow the reader to click on a link and go to the source.   

For more information, see Section 9.35 on pages 299-300 of the APA Manual, 7th edition. 

NOTE: Check your instructor's preference about using live URLs. Some instructors may not want you to use live URLs. 

Conference Presentation

Conference sessions and presentations include conference sessions, paper presentations, poster presentations, keynote addresses, and symposium contributions. In brackets after the title, disclose the presentation type as described by the conference. 

For more information about conference sessions and presentations, see Section 10.5 on page 332 of the APA Manual, 7th ed. 

Reeve, D., Rottmann, C., & Sacks, R. (2015, June 14-15). The ebb and flow of engineering leadership orientations [Conference session].

2015 ASEE Annual Conference and Exposition Proceedings, Seattle, WA, United States. https://doi.org/10.18260/p.24857

Presenters: Reeve, D., Roffmann, C., & Sacks, R. 

Begin the reference with the presenter's last name. Add a comma after the presenter's last name. Then, add the presenter's first and middle name represented by initials. Add a period after each initial. If the presenter provides a middle name, be sure to add a space between the first and middle initial. If there are additional presenters, add a comma after the middle initials, and proceed to add the other presenters using the same format as described. Add additional presenters in the exact order they are listed in the conference session. Do not change the order of the presenters. Before the last presenter, add an ampersand (&).   

Date(s) of Conference: (2015, June 14-17). 

Next, add the date of the conference. In parentheses, add the year, followed by a comma and the month, followed by the day. If the conference took place over multiple days, list the full date range of the conference with a hyphen between the days. Add a period after the parentheses.  

Title of the Conference Session: The ebb and flow of engineering leadership orientations [Conference session]. 

Next, add the title and subtitle of the conference session. The title and subtitle are separated by a colon. Capitalize only the first word of the title and subtitle as well as proper nouns. Italicize the title. After the title, in brackets, add a description of the contribution (i.e., conference session, poster presentation, keynote address, etc.). Be sure to use the description that the conference uses. Add a period after the brackets.   

Source Information:  2015 ASEE Annual Conference and Exposition Proceedings, Seattle, WA, United States. https://doi.org/10.18260/p.24857

Complete the reference with the conference location and the DOI or URL. Add the full title of the conference followed by a comma. Then, add the city, state abbreviation, and country where the conference took place. Finally, add the DOI in the form of https://doi.org OR add the URL to the conference paper. Do not add a period after the DOI or the URL.

For more information and examples, see pages 332-333 of the APA Manual, 7th edition. 

Parenthetical Citation Example:

(Reeve et al., 2015)

Narrative Citation Example:

Reeve et al. (2015) explained .....

If a source has 3 or more authors, list the first author followed by et al. Follow this format even when using the source for the first time in the paper. For more information about author format within parenthetical and narrative citations, see Section 8.17 and Table 8.1 on page 266 of the APA Manual, 7th edition. 

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National Conference Keynote Speakers Illuminate Promising Future

Aug. 8, 2024,  Scott Wilson  (Kansas City, Mo.) — “Make sure people know you were there,” said the first of the two Main Stage speakers at the 2024 National Conference of Family Medicine Residents and Medical Students, held here Aug. 1-3. One way to do that, the second speaker said the next day, is to embrace accountability.

J. Nwando Olayiwola, M.D., M.P.H., FAAFP, shares a few of the many career paths available in family medicine.

The two talks, each witty and emotionally direct and each touching on family, service and leadership, illustrated in complementary ways the power of choice. Taken together at the 50th anniversary of this gathering, they offered students and residents powerful advice on shaping their careers, and a look at how varied and rewarding family medicine’s pathways can be.

‘What Are You Excited About?’

“My career makes absolutely no sense,” J. Nwando Olayiwola, M.D., M.P.H., FAAFP , said late in her presentation Thursday afternoon.

Her talk, “Lead, but Lead Towards Something: My Journey Into Primary Care Leadership,” traced that career across an impressive atlas of family medicine’s many available destinations — including her current roles as the incoming president of the Advocate Health National Center for Health Equity, the founder and CEO of Inspire Health Solutions LLC and an adjunct professor at the Ohio State University College of Medicine and College of Public Health — and made a convincing case for young family physicians to embrace the possible.

For Olayiwola, one such exploration began when, new to the maternity ward, she started asking her laboring patients, “What are you excited about?”

“No matter what their race, religion, socioeconomic status, ethnicity, they all said a few similar things. They said, ‘I want a healthy baby, and I want this baby to have more than I did.’ And I realized we all fundamentally want the same things. We want the people we love to reach their full potential.”

Olayiwola, who has advocated for health equity across her career, eventually brought this insight to “A Tale of 4 Babies: Health Equity at the Center of the Quadruple Aim,” a paper she published in 2022. It also informed a paper she wrote about the health opportunity index , a tool to analyze how the social determinants of health are intermingled. Another paper, on racism in medicine , drew thousands of emails from people who were moved to share, she said, “heavy stories of what they’d actually gone through, individual stories, people pouring out their hearts.”

“Your gift is that you can use family medicine to tell those stories,” she told her audience, through what she called the family medicine “leadership essentials” of service, stethoscope, pen and platform.

“I want to emphasize that to students and residents here,” Olayiwola said. “You might think you have to be a boss to lead, but there are so many ways to lead. Servant leadership, for instance. I want my team to commit to service. It might be that your career in family medicine is about serving, volunteering, working on the streets, at domestic-violence shelters.”

The stethoscope signifies influence in the clinical environment.

“Patients are counting on you. They believe we are trained, prepared, knowledgeable. So you can lead from a position of clinical work. You have lots of opportunities to make a difference with patients. It’s really important for me to stay grounded in what the patient is experiencing.”

Which leaves the pen (besides her academic writing, she has published four books ), the platform (reaching people with a strong message) — and, behind all four essentials, passion.

Olayiwola’s audience left with a concrete way to put that pen to use: stationery for completing letters to their future selves (which the AAFP will eventually send). The next day’s crowd took away a different tool for self-examination from Alex Sheen, Friday’s Main Stage speaker: a rubber-banded set of his virally popular promise cards .

Sheen founded the nonprofit known as “because I said I would,” which has distributed almost 10 million such cards around the world. The work has channeled his personal values into a professional passion that, like Olayiwola’s, is influenced by a concern for health equity.

When his father died of cancer in 2012, Sheen centered his eulogy on, he said, “the importance of promise,” recalling that his father “was a man of his word.”

“If he said he was going to be there for you, he showed up,” Sheen told the audience. “He was far from a perfect person, but he kept his promises. And people don’t seem to do that anymore.”

He titled the eulogy “Because I Said I Would,” and he passed out preprinted cards for people to use as personal markers against their word.

“You give it to a person and you say, ‘This card is my property and I’m coming back for it.’ You honor your promise and you come back for it.”

After the funeral, Sheen impulsively promised on social media to mail promise cards to “anybody, anywhere in the world, at no cost.”

“This was the dumbest financial decision I’d ever made in my life,” he said. “It should go without saying: Don’t offer free stuff to people on the internet.”

Thalia Vega, M.D., stops for a photo with Main Stage speaker Alex Sheen at the 2024 National Conference of Family Medicine Residents and Medical Students.

Of course, Sheen (who was a recent guest on the Academy’s Inside Family Medicine podcast) continues to do just that via his nonprofit, which has mushroomed into what he calls a “social movement.”

He said committing to a promise creates the simplicity of “one path forward, one way, something I can control.” It also focuses the three elements of his habits of resiliency.

Cognitive reframing: “Every time you hear yourself saying, I have to, I have to , reframe it. I don’t have to. I get to.” Doing that, Sheen said, is his “No. 1 motivation tactic.”

Improving diet, sleep and exercise habits: “As you become physicians, and for those who already are, your patients are looking for a silver bullet, but we can’t leave out this foundation. We can’t forget this. Give your biology a chance to work.”

Remembering the bell curve: “Averages play out in a curve. But in the concept of resiliency skills and mental health, what is going to work for you is simply not known. The truth is, you have no idea where you are in effectiveness with any tactic, so you have to be your own experiment. No other way to find out. You have to give yourself a sample size of attempts as you go on a journey to work on your resiliency, your mental health.”

He asked his listeners to reflect on their own path of personal development, their resiliency skills and mental health, one step at a time to become stronger versions of themselves for the world around them and the families they’ll take care of.

“As you take, as students and residents, the Hippocratic oath, I hope you remember the true strength you possess,” Sheen said. “Doubt has uses, but it can overwhelm you.” Quoting a colleague who counseled him in the wake of a fire that devastated his nonprofit’s headquarters, he added, “It’s OK to think you can’t do it — but that doesn’t mean you’re right.”

A Heart on Fire

Olayiwola had primed the students and residents at National Conference for Sheen in her talk the previous day.

“As you write that letter to yourself, you might ask yourself what you want to lead toward,” she said.

It’s a powerful question, one that inspired Olayiwola to change the topic of a TED Talk that she had already put months of work into developing.

“The woman running the program asked: ‘What’s the one thing you want the world to know when they think about you? What do you stand for?’ I thought I had an idea, but it dawned on me that I wanted to talk about something that set my heart on fire. What would I be willing to stand up and let people all over the world know I care about?”

For her, this turned out to be combating racism and place-ism in medicine . For her National Conference audience, she said, it could be anything.

“If you are thinking you have something to say, I would encourage you to do that, especially if the work you’re doing sets your heart on fire and you can stand by it and use your skills and training. We are the quintessential Jacks and Jills of all trades. As you figure your journeys, don’t let anyone put you in a box.”

She held up the many curves of her own path as proof.

“If anybody tells you your career in family medicine needs to be linear, just remember me. I’ve been enormously blessed by the career I’ve had. It hasn’t been linear, but it’s been wonderful.”

Copyright © 2024 American Academy of Family Physicians. All Rights Reserved.

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“The job that needs to be done”: Latest DITE Conference Kicks Off in Durham

In her keynote address Thursday evening, Dr. Kaye Husbands Fealing relayed an astonishing fact to a room of economists: From 2011-2020, the annual number of economics PhDs awarded to black women never rose above the single digits. 

“It’s amazing how small these numbers are relative to the job that needs to be done,” said Dr. Husbands Fealing, the Assistant Director of the Social, Behavioral and Economics Sciences at the U.S. National Science Foundation (NSF). It’s something that keeps her up at night, she added, “the fact that these numbers are so flat for so long, and I don’t know if we can say they won’t be flat for another decade.”

Improving those numbers is a motivation for the Diversity Initiative for Tenure in Economics (DITE), which on Thursday kicked off its latest meeting in Durham, N.C. The program , now in its 16th cohort and financially supported by the NSF along with the William and Flora Hewlett Foundation, provides mentorship and workshops to aid the transition from junior faculty status to associate professor for economists from underrepresented groups (most notably, Black, Latinx, and Native American economists).

William A. Darity Jr., director for both the Samuel DuBois Cook Center on Social Equity at Duke University and the DITE program, noted that “ the absence of black and Latino scholars, in particular, in the economics profession is reflective of various dimensions of the climate in that profession.” Following DITE’s launch in 2008, dozens of alumni of the program have achieved tenure across the country , including Dr. Lisa Cook, member of the Federal Reserve Board of Governors, and Isaiah Andrews, recipient of the John Bates Clark Medal and professor of economics at Massachusetts Institute of Technology. 

But Dr. Darity, speaking on Friday morning, noted that Dr. Husbands Fealing’s comments “put the punctuation point on the importance of junior faculty in economics from underrepresented groups reaching tenure.”

In her speech Dr. Husbands Fealing, whom Dr. Darity described as having “one the most remarkably diverse career trajectories in the field of economics,” shared insights from her storied career in economics, which has seen her win numerous awards, including the American Economics Association’s (AEA) Carolyn Shaw Bell Award, as well as be named an Elected Fellow of the American Association for the Advancement of Science (AAAS) . Her presentation, titled “Advancement and Lifelong learning with Generational Impact,” led the audience through the seven distinct research themes that have been prominent in her career, considering the pivot points in hindsight, and why these transitions of focus occurred, while noting that despite these many pivots she “did not plan any of it.”

The Friday program featured a slate of presentations from six DITE fellows from the 16th cohort. Dr. Mayra Pineda-Torres, Assistant Professor of Economics at Georgia Tech, spoke first on her research into the health and economic consequences of access to reproductive healthcare. Her presentation, “The Economics of Abortion Access,” studied how the recent legalization of elective abortion in Mexico City might help change relationship dynamics within a couple, specifically by decreasing the likelihood that women would experience intimate partner violence (IPV). 

In “A Research Agenda on Finance and Inequality,” Dr. Agustin Hurtado, Assistant Professor of Finance at the University of Maryland Smith School of Business, shared his work on minority-owned banks and his micro-analysis into what factors affect mortgage access, specifically focused on characteristics of the borrowers, bank ownership, and loan officers. He also discussed preliminary analysis about the connection between immigration rates and rents for both immigrants and nonimmigrants.

Dr. David McMillon, assistant professor of economics at Emory University, concluded the morning with a talk on “What Makes Systemic Discrimination, ‘Systemic’? Exposing the Amplifiers of Inequity.” Dr. McMillon presented his theoretical model for analyzing systemic discrimination—how interconnected complex systems can amplify discrimination and, in turn, what opportunities exist for policymakers to design different interventions and upset the patterns of wealth inequities. 

Dr. Keisha Solomon, Assistant Professor of Economics at Howard University, began the afternoon session with her presentation titled “Impact of health-related policies and programs on health and other socioeconomic outcomes.” Dr. Solomon's working paper explored how the COVID-19 pandemic—which changed the verification process for determining Medicaid eligibility—affected enrollment in Medicaid, and the effects of subsequent rollbacks of these changes.

Assistant Professor of Economics at University of Pittsburgh and Former Postdoctoral Associate at the Cook Center Dr. Omer Ali shared his research centered on housing markets and how historical U.S. housing policy has precipitated racial disparities in the country. As Dr. Ali detailed, by 1950 white households accounted for 97.7% of insured mortgages in the U.S., and for the majority of families today, the largest share of their wealth comes from housing: Identifying the precise origins of these disparities can help researchers understand, in turn, the best ways to alleviate the modern-day racial wealth gap.

Dr. Gary Lyn, Assistant Professor of Economics at Iowa State University and Senior Economist at the Federal Reserve Board of Governors, concluded the day with his presentation “Granular Anti-Comparative Advantage,” which included a theoretical model for how large firms can play a crucial role in international trade and shape industry specialization and export patterns. Using this framework, Dr. Lyn explored the key characteristics of manufacturing firms in China that led them to experience comparative advantages or comparative disadvantages.

This week’s DITE conference concludes Saturday. Please stay tuned for further updates by following the Cook Center on social media and join the conversation using the hashtags #DiversityInEconomics and #DITEAugust2024.

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SK hynix Presents Extensive AI Memory Lineup at Expanded FMS 2024

FMS 2024 features a broader focus on different memory types compared to previous years

SK hynix has returned to Santa Clara, California to present its full array of groundbreaking AI memory technologies at FMS: the Future of Memory and Storage (FMS) 2024 from August 6–8. Previously known as Flash Memory Summit, the conference changed its name to reflect its broader focus on all types of memory and storage products amid growing interest in AI. Bringing together industry leaders, customers, and IT professionals, FMS 2024 covers the latest trends and innovations shaping the memory industry.

Participating in the event under the slogan “Memory, The Power of AI,” SK hynix is showcasing its outstanding memory capabilities through a keynote presentation, multiple technology sessions, and product exhibits.

Keynote Presentation: Envisioning the Future of AI With Leading Memory & Storage Solutions

Keynote presentations have always been a highlight at FMS. The talks act as an important forum for attendees to learn about emerging memory and storage technologies from industry leaders. Due to its leadership in the AI memory field, SK hynix was selected to give a keynote presentation titled “AI Memory and Storage Solution Leadership and Vision for the AI Era” at the newly expanded event.

Held on the first day of FMS 2024, the keynote was delivered by Vice President Unoh Kwon, head of HBM Process Integration (PI) and Vice President Chunsung Kim, head of SSD Program Management Office (PMO). The pair provided insights into the company’s DRAM and NAND flash solutions which aim to solve the pain points of generative AI and promote continued development of AI. These pain points include maximizing the efficiency of AI training and inference 1 while minimizing floor space and power utilization for storing data.

1 AI inference : The process of running live data through a trained AI model to make a prediction or solve a task.

Kwon and Kim delivering their keynote on SK hynix’s leading AI memory products

Each speaker covered a particular type of memory. Kwon touched on the company’s DRAM memory products that are optimized for AI systems such as HBM 2 , CXL® 3 , and LPDDR5T 4 . Meanwhile, Kim introduced the company’s best-in-class NAND flash storage devices including its SSD and UFS 5 solutions, which will continue to be crucial for AI applications in the future.

2 High Bandwidth Memory (HBM) : A high-value, high-performance product that revolutionizes data processing speeds by connecting multiple DRAM chips with through-silicon via (TSV). 3 Compute Express Link ®  (CXL ® ) : A PCIe-based next-generation interconnect protocol on which high-performance computing systems are based. 4 Low Power Double Data Rate 5 Turbo (LPDDR5T) : Low-power DRAM for mobile devices aimed at minimizing power consumption and featuring low voltage operation. LPDDR5T is an upgraded product of the LPDDR5X and will be succeeded by LPDDR6. 5 Universal Flash Storage (UFS) : A high-performance interface for computing and mobile systems which require low power consumption.

In addition to its keynote, SK hynix also held five sessions that took a deeper look into its next-generation products set to solidify the company’s AI technology leadership. These sessions covered a variety of topics, including the company’s DRAM, SSD, and CXL solutions.

Product Booth: Presenting the Industry’s Best AI Memory

SK hynix’s booth at FMS 2024 consists of four sections showcasing many of the products which featured in the company’s keynote and session talks. One of the booth’s highlights is the samples of the 12-layer HBM3E, the next-generation AI memory solution which is expected to be mass-produced in the third quarter of 2024. The company is also holding demonstrations of select products with its partners’ systems, highlighting its strong collaboration with various major tech companies.

The AI Memory and Storage section includes industry-leading solutions such as SK hynix’s HBM3E and eSSD portfolio

• AI Memory and Storage : Features SK hynix’s flagship AI memory products such as samples of its 12-layer HBM3E, which is set to be the same height as the previous 8-layer version under JEDEC 6 standards. The section also includes GDDR6-AiM 7 , a product suitable for machine learning due to its computational capabilities and rapid processing speeds, and the ultra-low power LPDDR5T optimized for on-device AI. Storage solutions on display include the PCIe Gen5-based eSSD PS1010, which is ideal for AI, big data, and machine learning due to its rapid sequential read speed.

6 Joint Electron Device Engineering Council (JEDEC) : A U.S.-based standardization body that is the global leader in developing open standards and publications for the microelectronics industry. 7 Accelerator in Memory (AiM) : A special-purpose hardware made using processing and computation chips.

At the NAND Tech, Mobile, and Automotive section, attendees can see products such as the company’s 321-layer NAND and ZUFS 4.0

• NAND Tech, Mobile, and Automotive : This section includes solutions such as the world’s highest 321-layer wafer technology as well as triple-level cell (TLC) and QLC NAND. Mobile technologies are also showcased including ZUFS 8 4.0, an industry-best NAND product optimized for on-device AI 9 which boosts a smartphone’s operating system speed compared to standard UFS.

8 Zoned Universal Flash Storage (ZUFS) : A NAND flash product that improves efficiency of data management. It optimizes data transfer between an operating system and storage devices by storing data with similar characteristics in the same zone of the UFS. 8 On-device AI : A technology that implements AI functions on the device itself, instead of going through computation by a physically separated server.

The AI PC and CMS 2.0 section features a demonstration of the company’s industry-leading SSD, PCB01

• AI PC and CMS 2.0 : Attendees can see a system demonstration of the industry-best SSD PCB01, which is able to efficiently process large AI computing tasks when applied to on-device AI PCs. In addition, CMS 10 2.0, a next-generation memory solution that boasts equivalent data processing capabilities as a CPU, is applied to a vector database 11 .

10 Computational Memory Solution (CMS) : A product that integrates computational functions into CXL memory. 11 Vector Database : A collection of data stored as mathematical representations, or vectors. As similar vectors are grouped together, vector databases can make low-latency inquiries, making them ideal for AI.

The OCS, Niagara, CMM section displays innovative solutions such as Niagara 2.0 and HMSDK

• OCS, Niagara, and CMM : This section features a demonstration of OCS 12 technology which enhances the data analysis and pooled memory solution Niagara 2.0 13 . It also includes a demonstration of CMM 14 – DDR5 15 , which expands system bandwidth by 50% and capacity by up to 100% compared to systems only equipped with DDR5.

12 Object-based Computational Storage (OCS) : A new computational storage platform for data analytics in high-performance computing. OCS has not only high scalability but also data-aware characteristics that enable it to perform analytics independently without help from compute nodes. 13 Niagara 2.0 : A solution that connects multiple CXL memories together to allow numerous hosts such as CPUs and GPUs to optimally share their capacity. This eliminates idle memory usage while reducing power consumption. 14 CXL Memory Module (CMM) : A new standardized interface that has an advantage in scalability and helps increase the efficiency of CPUs, GPUs, accelerators, and memory. 15 Double Data Rate 5 (DDR5) : A server DRAM that effectively handles the increasing demands of larger and more complex data workloads by offering enhanced bandwidth and power efficiency compared to the previous generation, DDR4.

Super Women Conference: Cherishing Diversity in the Memory & Storage Industry

Haesoon Oh delivers the keynote at the FMS Super Women Conference

SK hynix also co-sponsored the FMS Super Women Conference, an event held on the sidelines of FMS 2024 which celebrates the achievements of female leaders and promotes diversity in the memory industry. Head of NAND Advanced PI Haesoon Oh, the company’s first female executive-level research fellow, delivered a keynote address on the company’s next-generation innovations and the importance of understanding diversity.

Paving the Way Forward in the AI Era

At FMS 2024, SK hynix underlined its commitment to lead the industry by providing integrated AI memory solutions and expanding its expertise in the sector. Collaborating with other leading partners, the company will strive to provide customers with the best possible solutions that match their rapidly changing needs.

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U.S. Senator Bernie Sanders to Headline Progressive Central 2024 Conference Ahead of Democratic National Convention

Progressive Democrats of America announced today that U.S. Senator Bernie Sanders will be a keynote speaker at Progressive Central 2024, a two-day event dedicated to advancing progressive solutions to the crises undermining contemporary American society and politics. The event will feature panels, speakers, presentations, and break-out sessions where attendees will have their say.

“There is a lot of misinformation about progressive politics,” said Alan Minsky, Executive Director of Progressive Democrats of America. “Progressive Central 2024 is designed to set the record straight by showing that progressive politics match the needs of 21st-century America.”

Speakers will include several members of the Congressional Progressive Caucus, including U.S. Representatives Ro Khanna , Pramila Jayapal , Jamie Raskin , Barbara Lee , Raul Grijalva , Maxwell Frost, Danny Davis, Jonathan Jackson, and Jesus ‘Chuy’ Garcia. Additional speakers include State Senator and activist Nina Turner ; Nation Magazine journalists John Nichols and Bhaskar Sunkara; Minnesota Attorney General Keith Ellison; NOW President Christian Nunes; attorney and Free Speech For People founder John Bonifaz; and University of Wisconsin-Green Bay Professor Harvey J Kaye.

Progressive Central 2024 will take place at the Chicago Teachers Union building on Sunday, August 18, and Monday, August 19, during the week of the Democratic National Convention. The event will be streamed live, including on interactive media, allowing viewers to participate in the conference remotely.

For more info on Progressive Central 2024 and how to reserve your place, go to progressivecentral2024.com .

Progressive Democrats of America was founded in 2004 to transform the Democratic Party and U.S. politics by working inside and outside of the party by working to elect empowered progressives and by building the progressive movement in solidarity with with peace, justice, civil rights, environmental, and other reform efforts. For more information about PDA, please see PDAmerica.org.

'Crime Minister!': Israeli Families of Hostages March Against Netanyahu

"this is our final chance to secure a deal that will save lives," said one family member. "netanyahu continues to trade on the lives of hostages in exchange for maintaining his seat of power.".

Thousands marched in the streets of Israeli cities on Saturday to demand that Prime Minister Benjamin Netanyahu end his sabotage of negotiations that would see an end to the fighting in Gaza and the release of hostages held by Hamas for over nine months.

As human rights defenders and world leaders condemned the Israeli government throughout the day over the latest "heinous" massacre of innocent civilians in Gaza—this time at another school-turned-shelter in Gaza where an estimate 100 people or more were killed by IDF missiles overnight—family members of hostages were among those who accused Netanyahu of keeping the carnage going in order to maintain power.

In Tel Aviv, demonstrators held up signs that read: "Crime Minister!"; "Bring Them Home!"; and "Bibi, Stop Wasting Time!"

Einav Zangauker, identified by Haaretz as the mother of hostage Matan Zangauker, accused Netanyahu of using victims like her son "as pawns to preserve his power."

With the United States, Qatar, and Egypt trying to hold a new round of talks next week, Zangauker said that Israel has "reached a crucial moment" that Netanyahu must not be allowed to sabotage.

"This is our final chance to secure a deal that will save lives," she said. "Netanyahu continues to trade on the lives of hostages in exchange for maintaining his seat of power."

While the heads of Arab nations have told President Joe Biden he must put more of a squeeze on Netanyahu in order to compel him towards a deal, Israel's own defense chiefs have indicated Netanyahu does not want any such deal.

The assassination of Hamas' leader Ismail Haniyeh in Tehran last month by Israel was one clear signal that negotiations—for which Haniyeh was a key player—is not how the Israelis under Netanyahu want to proceed.

Meanwhile, news on Friday that the Biden administration was releasing another $3.5 billion in military aid and weapons sales for Israel indicated that the U.S. president is not applying any pressure on the prime minister ahead of next week's talks.

Ghadir Hani, an anti-war leader in the Standing Together and Women Wage Peace organizations, spoke at a demonstration in the town of Caesarea on Saturday where she said that in addition to the safe return of Israeli hostages, a deal is "also necessary for the sake of the thousands of innocents in Gaza, whose agonized deaths breaks the heart of everyone in whom humanity remains."

Sanders to Headline 'Progressive Central 2024' on Sidelines of Democratic Convention

The two-day event in chicago ahead of the dnc, said one organizer, "will highlight a very practical, realistic agenda that promotes a program that directly addresses the most pressing concerns of average american households.".

Organizers behind the " Progressive Central 2024 " event scheduled to take place just ahead of the Democratic National Convention in Chicago later this month announced Friday that Sen. Bernie Sanders will be the keynote speaker alongside a roster of lawmakers and movement leaders determined to keep the left's working-class agenda moving forward ahead of November's election—and beyond.

Nearby in downtown Chicago and just before the DNC kicks off, the two-day sideline event is being orchestrated by Progressive Democrats of America (PDA), The Nation magazine, The Arab American Institute, and the Rainbow/PUSH Coalition.

Alan Minsky, executive director of PDA, explained to Common Dreams that it's being "organized around a simple concept: what if the progressive wing of the Democratic Party was putting on a national convention—like the DNC or RNC. What programs and ideas would be foregrounded?"

"We all know very well that not only political offices are at stake this November, but also the very future of American democratic life." —Harvey J. Kaye

The answer to that question, he said, will be "nothing like the mass media's familiar mischaracterization of progressives as a group of outliers, (angrily) voicing a litany of complaints" toward those with more power.

"Rather, very much in contrast," said Minsky, the event—which will take place August 18 and 19 at the Chicago Teachers Union building—"will highlight a very practical, realistic agenda that promotes a program that directly addresses the most pressing concerns of average American households—and is very in line with the wishes and aspirations of a majority of the American voting public."

In addition to Sanders, prominent members of the Congressional Progressive Caucus will attend, including CPC Chair Pramila Jayapal and Reps. Ro Khanna , Jamie Raskin , Barbara Lee , Raul Grijalva , Maxwell Frost, Danny Davis, Jonathan Jackson, and Jesus 'Chuy' Garcia.

According to organizers, other scheduled speakers include former Ohio State Senator and activist Nina Turner ; The Nation's longtime political correspondent John Nichols and the magazine's president Bhaskar Sunkara; Minnesota Attorney General Keith Ellison; NOW president Christian Nunes; attorney and Free Speech For People founder John Bonifaz; University of Wisconsin-Green Bay professor of history Harvey J. Kaye; and many others.

"The event will bring together a diverse group of voices in favor of sharing our respective progressive hopes and aspirations," Kaye told Common Dreams on Friday.

Kaye, who earlier this week published an essay and comic strip comic strip at Common Dreams with cartoonist Matt "The Letterhack" Strackbein on the need for a New Economic Bill of Rights for the 21st Century, said his hope is that attendees can galvanize around a shared vision and set of organizing principles for the future.

"We all know very well that not only political offices are at stake this November, but also the very future of American democratic life," said Kaye. "And if all goes well, we will develop a more strongly shared understanding of what needs truly doing."

"No more neoliberalism," he said, referring to the toxic strain of economic thinking that has infected both the Democratic and Republican parties for far too long and suggesting that the days of privatization, austerity for public programs, and hostility toward universal public goods must come to an end. "As FDR said: to win, the Democratic Party must be the party of 'militant liberalism' that is, social democracy."

While Sanders remains an independent lawmaker representing Vermont in the U.S. Senate, he caucuses with the Democrats and has been one of the Biden administration's key supporters on a number of issues. Sanders stood by Biden's 2024 campaign even as it struggled and even as Sanders repeatedly pressured the Democratic president to change course when on his support for Israel's relentless assault on Gaza .

"My hope is that the progressives leave more emboldened and with more knowledge than when they arrived." —Nina Turner

In public appearances in recent weeks and months, including since embracing the emergence of the Harris-Walz ticket since Biden stepped aside last month, Sanders has made it known that his prescription for beating Trump and the Republican in November is by galvanizing working class voters.

"Good policy for working-class voters is also good politics," Sanders said earlier this week in response to findings of a survey , he commissioned that broad support for progressive policies by swing state voters in Arizona, Georgia, Nevada, Michigan, Pennsylvania, and Wisconsin.

"It should come as no surprise that expanding Social Security, raising the minimum wage, and capping rent increases are very popular," he said Monday. "The political class would do well to listen to the clear directive of American voters, and deliver. The simple fact is: Whether you're running for the White House or a city council seat, if you stand with working people, they will stand with you."

Nina Turner , a longtime Sanders ally, told Common Dreams that she looks forward to being at the Chicago event to remind progressives just ahead of the DNC "that the policies that we are pushing are not only popular among most Americans—no matter how they identify politically—but that we on the right side of history."

"I am excited by PDA's vision to create a space for progressive to gather, talk to one another, and be lifted up, because that is important," Turner explained by phone. "It's very easy to get wary in the type of work that progressives are doing in terms of standing up for what is just and for what is right. Ultimately, the goal of the progressive agenda is to create a human rights economy—an economy that sees and cares for every individual in society."

Turner, who remains a member of the Democratic National Committee and will be attending convention, said progressives are right to stand against the neoliberalism that has dominated the Democratic Party for too long and the neo-fascism represented by Donald Trump and his Republican Party. "They are out of touch," she said. "They are the extremists. We have to remember that and we have to start saying that in our rhetoric every single day."

Marking the start of the contemporary progressive era as one that emerged out of Sanders' 2016 and 2020 presidential campaigns, Turner—who served as national co-chair of his 2020 run—acknowledged that the movement is still maturing, and needs to mature, as it moves forward.

"We have to have an inside game and an outside game," she said. "We have to make demands and we have to have consequences for our demands not being made. We have to play chess and not checkers."

It has "been hard at times to keep our movement together," Turner said, "we have to recognize we are absolutely stronger together. There's a saying, 'If you want to go fast, go alone. But if you want to go far, go together.' So we have to be reminded of that collective agenda that we can call get behind and push for that agenda."

Turner said progressives, whether they consider themselves part of the Democratic Party apparatus or not, have to—in the words of activist and rapper Michael "Killer Mike" Render—"plot, plan, strategize, organize, and mobilize" if they want to have a chance of gaining ground.

"My hope is that the progressives leave more emboldened and with more knowledge than when they arrived," said Turner. "We must constantly remind ourselves that justice is not a destination, but a journey that every generation must take as they pass the baton to the next and the next and the next."

'Holy Sh*t This Ad Is Powerful': UAW Says It Knows How to Defeat Trump and the Billionaire Class

"this is brilliant," said author naomi klein in response to new united auto workers ad. "it's also the message we need to be sending non-stop.".

"There is only one answer to the threat we face as a nation. The answer is solidarity."

That is the core message directed at the American working class from the United Auto Workers (UAW) in a new ad that frames the nation's current political battle as one between organized workers and the billionaire and corporate classes.

"We stand at a historic crossroads in this country right now," says UAW president Shawn Fain to begin the 2-minute video. "And it's clear Donald Trump represents the billionaire class—that's his base."

"We let working-class people lead the fight."

Calling Trump a "scab" who will "ruthlessly fight for a vision of America in which the wealthy rule everyone and everything, and the working class is left behind and forced to settle for the scraps," Fain argues that "what we win or lose now" will ultimately impact "whether we go forwards or backwards for a generation—everything is at stake."

"In the wealthiest country in the world, working class people shouldn't have to scrap to get by, paycheck to paycheck," Fain says before championing the UAW's historic strike last year in which the union's members stood up to the Big Three automakers—and won historic contracts.

"We united the entire working class," he added, "that's the winning formula."

"The dream of a man like Donald Trump is that the vast majority of working class people will remain divide," says Fain. "They divide us by race. They divide us by gender, by who we love, or where we were born. That's the game of the wealthy, divide and conquer."

The UAW's framing accumulated praise Friday and into the weekend from progressives who share the idea that working-class solidarity remains the key to defeating the fascist threat posed by Trump and that also must serve as the foundation for enacting the vision of more equal, just, peaceful, and sustainable society.

"This is brilliant. It's also true," said author and social justice activist Naomi Klein in response to the ad. "It's also the message we need to be sending non-stop."

Andy O'Brien, a columnist for The Bollard magazine, reacted with: "Holy shit this ad is powerful."

Fain's speech that acts as the narrative of the new video was delivered last month when the UAW leader spoke at the national convention of the American Postal Workers Union (APWU) in Detroit.

"In the wealthiest country in the world, working class people shouldn't have to scrap to get by, paycheck to paycheck."

The UAW has endorsed the Democratic presidential ticket of Kamala Harris and Tim Walz . Meeting with the candidates earlier this week at a local union hall in Wayne, Michigan, Fain said , "To me, this election is real simple. It's about one question, a question we've made famous in the labor movement: Which side are you on?"

"On one side, we've got a billionaire who serves himself and his billionaire buddies. He lies, cheats, and steals his way to the top. He is the lapdog of the billionaire class," said Fain. "On the other side, we've got a badass woman who has stood on the picket line with working-class people. Kamala Harris is a champion of the working class."

Though not featured in the new ad, Fain also told the APWU members in July that the key to the UAW's victory against the Big Three was that "we let working-class people lead the fight" against management.

"We gave our members the information, we gave them the tools, and we gave them the courage to stand up for themselves," he said. Like the broader concept of working-class solidarity, he said, that's the "winning formula" for workers and their families to take control of their economic and political destinies.

"If you follow those core principles," he told the postal service workers, "you will not lose. And I guarantee you, the UAW will have your back every step of the way."

Trump Gives 'Unbelievably Bad' Answer When Voter Asks How He'll Help Working People

'jaw-dropping' energy as voters line up for miles for harris-walz rally in wisconsin, 'corporate greed is out of control': warren slams kroger's ai pricing scheme, 'they're going to lay the groundwork,' trump said of group leading project 2025, 'excellent choice': progressives applaud harris for picking walz as running mate, israeli leaders demand probe of idf rape video—to find out who leaked it, house dems demand heritage leader come clean on project 2025's secret 180-day plan, 'heinous': children among 100 killed by israel bombing of gaza school just hours after us weapons approval, 'we're not going back': seniors agree with kamala harris and tim walz.

News | Gov. Walz tells Redlands-based Esri he’s…

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News | Gov. Walz tells Redlands-based Esri he’s driven by data

Minnesota governor and harris running mate gave keynote address at esri's summer conference in san diego.

“What you’re doing here is hard,” Walz told attendees at Esri’s User Conference , held July 15-19 in San Diego. It was one of the last times he spoke publicly before becoming a campaign surrogate and then running mate for Harris. “There is an entire cottage industry (devoted to) dividing people and cynicism. Uniting is much harder. Bringing people together is much harder. The tools of GIS and the science behind this and the ability to communicate make a huge difference.”

Esri — short for “Environmental Systems Research Institute” — is a Redlands-based software company specializing in geographic information software . GIS software merges maps with other data sets, helping users visualize otherwise difficult-to-spot connections. Esri says its ArcGIS software is used by businesses and governments worldwide.

Walz, a former geography teacher, was announced as Vice President Harris’s choice for running mate on Tuesday, Aug. 6. Three weeks before that happened, Walz addressed his “fellow geographers” in San Diego.

Esri co-founder and President Jack Dangermond referred to Walz as an “amazing person” in his introduction.

A week before, Walz had been at the National Governors Association’s annual conference in Salt Lake City .

But “my peers are in this room,” Walz said in his 35-minute keynote presentation in San Diego. “I’m trained as a geographer and spent over two decades teaching in the public schools — teaching geography.”

Walz grew up in truly small-town Nebraska, with 24 people in his high school graduating class — 12 of them cousins, he said.

He enlisted in the Army two days after his 17th birthday and spent the next 24 years in the Army and the Army National Guard.

“Two things you have to know as an artilleryman: Exactly where you’re at on the Earth’s surface and exactly where everybody else is at on the Earth’s surface,” Walz told the audience.

As a geography teacher in the early 1990s, he encountered Esri’s ArcGIS software at a conference and brought it back to his classroom, where he had students overlay various data sets to a world map.

“My students could tell you when the Holocaust happened, but for them, it was a historical anomaly in time, and they could write it off to monstrous people,” Walz said.

So he pushed his students to look at the world, through data, and find potential future crises.

“They started looking at food insecurity, potential drought, just like the UN was doing around famine early warning. … The capstone project was — this is 1993, for my seniors — was to come up and publish (a report) looking at a global world map with all the layers they’d put in GIS: Where do you think the next genocide is going to be? And they came up with Rwanda. Twelve months later, the world witnessed the horrific genocide in Rwanda .”

“If anybody tells you they’re going to run for Congress or governor and they prepared their life to do that, run from those people,” he said. “They are scary.”

But his career in the Army and the classroom turned out to be good preparation for the work of governing, he said.

“I remember sitting in an Armed Services Committee hearing. And this was during the Afghan conflicts, and I was talking about the movement of the Pashtun minority in the region. And I said that damn Durand Line (which forms the boundary between Afghanistan and Pakistan) is causing all kinds of problems and needs to be taken into consideration.

“Blank stares from my colleagues,” Walz said. “All the things that you have to worry about, that keep you up at night, let me add one to that: A geographically illiterate member of the United States Congress is a very scary proposition.”

In 2018, Walz was elected governor of Minnesota, where he found his data skills crucial during the COVID-19 pandemic , even as he ran up against cultural forces pushing back against a top-down approach to defeating it.

“We named our daughter ‘Hope’ for a reason. It’s the most powerful word in the universe,” he said. “But my wife often reminds me of this: It’s not a damn plan. You can’t hope we stop global warming. You can’t hope we bring equity in how we’re doing power and economic justice and environmental justice. You have to have a plan.”

Walz credited the GIS industry with helping make a difference in Minnesota.

“We had this great idea to reduce childhood poverty,” he said.

Minnesota legislators passed the “most aggressive” tax credit in the country for families with children up to age 18. But the challenge was finding people too poor to need to file taxes who could benefit from the credit.

By using GIS maps showing how many people in each community weren’t required to file a tax return the previous year, the Minnesota government knew which areas to target by speaking at local churches, setting up pop-up tax filing stations outside local grocery stores, and going “almost door to door,” Walz said.

Historically, after about five years, about 70% to 75% of those eligible for the tax credit are getting it, Walz added.

“In our first six months of this, we had an 82% uptake,” and reducing childhood poverty by one-third in Minnesota as a result, he said.

He connected the use of good data to more effective deployment of school meals, protecting Minnesota’s peat bogs and rivers, getting high broadband internet to rural Minnesotans and replacing lead pipes.

“Given the right set of tools, to the right people … you can start to make true differences, true ways to unite our world, true ability to bring things together,” Walz concluded.

More on the 2024 elections

• For Southern California Democrats who served with Gov. Walz in the House, the vice presidential nod isn’t surprising
• Newsom vows new AI regulations after Musk retweets fake Harris video
• California House members express Golden State pride in Kamala Harris’ rise
• What VP Kamala Harris likely leading Democratic ticket means for women in California
• Gov. Newsom endorses VP Kamala Harris, says she can ‘guide our country’
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