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The Rules of PowerPoint Presentations: Creating Effective Slides

Creating a PowerPoint presentation can seem straightforward, but several essential rules must be followed when the goal is to deliver something truly compelling. These guidelines ensure that your presentation slides are visually appealing and serve their primary purpose: clearly communicating your message to evoke an emotion.

In this article, we will cover 14 rules that differentiate an amateurish presentation from a professional one. Each rule will include tips on how to implement it.

Table of Contents

Keep It Simple

Consistent design matters, use visuals wisely, focus on readability, limit text per slide, data presentation should be clear, use animations sparingly, use white space effectively, prepare a strong opening and closing slide, test for cross-platform compatibility, always include a call to action, stay within time limits, plan the flow of information, balance between text and visuals.

This is a no-brainer. Complex or cluttered slides overwhelm your audience and detract from your message. Every element on the slide should have a clear purpose. Too much text, excessive animations, or irrelevant images will distract rather than enhance your presentation.

When preparing presentation slides, always focus on the key message of each slide. Ask yourself, “Does this support my point, or is it just noise?” Simplifying your content makes your presentation more engaging and easier for your audience to follow.

• Use bullet points rather than paragraphs.
• Limit each slide to one key idea or point.
• Avoid unnecessary effects like transitions between every slide.
• For more information on creating a truly compact presentation, check out our article on the 10-20-30 rules for presentations .

A well-designed slide deck should have a uniform look throughout the presentation. A consistent color scheme, font selection, and layout make your slides aesthetically pleasing and help the audience stay focused on the content.

A mismatch of fonts, colors, and slide layouts gives the impression of a disorganized presentation or lack of skill. You don’t have to be a designer to accomplish this; just stick to a PowerPoint template and get the design decisions sorted out for you.

• Stick to one or two fonts (e.g., a sans-serif font for headers and a serif font for body text). Check out our guide on the best PowerPoint fonts for more information.
• Use a limited color palette (three to four complementary colors).
• Ensure that each slide follows a similar layout for headings and content placement.
• Our color theory for presentations article can guide you about the psychological factors of certain colors and how to create color combinations.

Visuals are critical to any good presentation slides PPT, but they should be used thoughtfully. Images, charts, and diagrams help illustrate points in a way that words alone cannot. However, overusing visuals or choosing inappropriate ones can be counterproductive in terms of visual communication .

The rule is to use visuals that support your content. For instance, opt for a simple, well-labeled chart rather than a wall of numbers when discussing data. Pictures should reinforce your message, not distract or confuse the audience.

• Choose high-quality images that relate directly to your content.
• Make sure charts and graphs are easy to read with clear labeling.
• Avoid clipart and overly decorative elements. Instead, opt for high-quality vector images for PowerPoint .

Effective PPT presentation slides must be easily read, even from the back of the room or during a virtual presentation. Small or overly intricate fonts can make it difficult for your audience to follow along.

Ensure that text stands out against the background, with a strong contrast between the font color and slide background. A good rule is to avoid bright or overly complex backgrounds that can obscure text.

• Use a minimum font size of 24 points for body text.
• Stick to simple fonts like Arial, Calibri, or Helvetica.
• Avoid placing text over busy backgrounds.
• Don’t use intense contrast between text and background. Websites like WebAIM color contrast checker are ideal to ensure you work with the appropriate hues.

Your slides are not a presentation transcript; they should provide highlights and key points, not the entire content.

Slides packed with text are hard to read and tempt your audience to start reading rather than listening to what you’re saying. Stick to the idea of “less is more” when preparing good presentation slides.

• Use short bullet points or brief phrases instead of full sentences.
• Aim for no more than 5-7 lines of text per slide.
• Highlight key points, not entire explanations.
• Apply the Feynman technique to simplify explanations.

If your PowerPoint presentation includes data, it must be presented in a way that’s easy to understand. Avoid dense tables of figures and opt for simple, clean charts and graphs that visually communicate the data.

Good presentation slides ensure that every data point supports your narrative. Clarity is the number one winning factor when presenting sales growth, research findings, or market trends.

• Use charts that match the data type: bar graphs for comparisons, pie charts for proportions, etc.
• Label axes and data points.
• Avoid 3D charts that can distort data visualization.
• Check our guides on data presentation and data storytelling to structure your data in the most appropriate format.

While animations and transitions can add a dynamic element to your presentation, they should be used sparingly and with a clear purpose. Overuse of these effects can make a presentation look unprofessional and distracting.

The best practice is to use simple transitions, such as fades or wipes, to move between slides smoothly. Animations within slides should be used to emphasize important points or guide the audience’s attention, not as a constant feature of your effective PPT presentation slides.

• Stick to one type of transition throughout the presentation.
• Use animations only to highlight important data or concepts.
• Avoid overly complex or distracting animations.
• These effects are not restricted to PowerPoint. Learn how to use Google Slides animations .

White space, or the empty space on a slide, is just as important as the text and visuals. It gives your content room to breathe and prevents the slide from feeling overcrowded.

Proper use of white space can make your good presentation slides more professional and easier to read. It allows the audience to focus on the key points rather than trying to decipher a crowded slide.

• Leave margins around the text and visuals to balance them. If you plan to print your slide deck, consider safe areas, margins, and bleed.
• Avoid filling every inch of a slide with content.
• Use white space to separate different elements for clarity.

The first and last impression is critical in any PPT presentation. Your opening slide sets the tone for the entire presentation, while your closing slide provides the final takeaway.

Keep the opening clean and straightforward, introducing the topic without overwhelming details. The closing slide should summarize the main points and leave a lasting impact, perhaps with a call to action or final thought.

• Use a simple title slide to start your presentation .
• Include key takeaways or a strong conclusion in your closing slide.
• Avoid introducing new information in the final slide.

Sometimes, formatting, fonts, or multimedia may not translate well between systems, leading to errors during the presentation. For users who consistently work with Google Slides templates , this may not be an issue, but if PowerPoint or Keynote are your presentation software options, then it’s best to stick to the safe side.

• Test your presentation on both Mac and PC platforms.
• Use standard fonts that are available across different operating systems. If not, opt for Google Fonts.
• Embed fonts or convert your presentation to PDF format to avoid compatibility issues.

If your presentation has a purpose beyond delivering information—such as inspiring action or driving decisions—your final slide should include a clear call to action slide . This will direct your audience to what to do next, ensuring that your message has a lasting impact. It can be as simple as just adding a banner slide to seduce prospective clients about your upcoming offers.

• Use action-oriented language like “Sign up,” “Start now,” or “Contact us.”
• Provide clear instructions or next steps for the audience to follow.
• Keep the call to action simple and easy to follow.
• Bold colors help to guide the audience toward the CTA button or phrase.

When preparing your presentation slides, keep the time constraints in mind. While the content may be detailed and relevant, your presentation must fit within the allocated time to avoid rushing or cutting key information.

• Time yourself when rehearsing to ensure you stay within limits.
• Trim unnecessary slides or points if your presentation exceeds the allowed time.
• Use visual cues, like a progress bar or section divider slides, to show time management.

The presentation structure of your slide deck should guide the audience through your argument or story step by step. Start with an introduction, move into your key points, and conclude with a summary or call to action. Jumping between unrelated points can confuse the audience, so the order of your slides matters as much as the content.

• Plan your slides in a way that builds on the previous information.
• Ensure smooth transitions between sections.
• Use summary slides to reinforce key points at the end of each section.

As with everything in life, going overboard or coming up short has consequences. Too much of either of these elements can make your slides overwhelming or too simplistic.

When considering how to make effective presentation slides, always think about how the text and visuals can work together to reinforce the main message. If a visual alone can convey the point, limit the text to a title or supporting bullet point.

• Pair concise text with a relevant visual.
• Avoid slides that are entirely visual or entirely text-based.
• Maintain a clear hierarchy by using larger fonts for headings and smaller ones for supporting text.

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A step-by-step guide to captivating PowerPoint presentation design

november 20, 2023

by Corporate PowerPoint Girl

Do you often find yourself stuck with a lackluster PowerPoint presentation, desperately seeking ways to make it more engaging and visually appealing? If your boss has ever told you to "please fix" a presentation and you didn't know where to start, you're not alone. In this article, we'll walk you through a straightforward method to transform your PowerPoint slides into a visually captivating masterpiece. 

Let's dive right in! 

Clean up your slides 

The first step in this journey to presentation excellence is all about decluttering your slides and elevating their impact. Say goodbye to those uninspiring bullet points that often dominate presentations. Instead, focus on what truly matters – the key call-out numbers. By increasing the font size of these numbers, you ensure they take center stage, immediately drawing your audience's attention. 

To make those numbers pop, consider breaking the text after the numbers into the next line and adding a touch of color. The contrast created by pairing a dark color with a lighter shade, like dark teal and light teal or burnt orange with peach, can work wonders. This simple adjustment makes your data more engaging , enhancing the overall impact of your presentation. 

Add dimension with boxes 

Now, let's introduce an element of depth and organization to your slides. By adding boxes, you'll create a visually pleasing structure that guides your audience through the content. In the "Insert" menu, select "Table" and opt for a one-by-one table. Change the table color to a light gray shade, elongate it, and position it neatly to the left of your text. 

To improve readability and aesthetics, increase the spacing between text phrases. A small adjustment in the before spacing setting (setting it to 48) significantly enhances the visual appeal of your slides. 

Insert circles 

To further enhance the visual appeal and engagement of your slides, let's introduce circles. In the Insert menu, navigate to Shapes and choose the circle. Adjust the circle's height and width to 1.2, ensuring it complements your content seamlessly. Match the circle's shape fill color with the corresponding text color for a harmonious look. 

Avoid using colored outlines for the circles, as they may distract from the overall aesthetic. This simple addition of circles adds an element of visual interest to your presentation, making it more captivating. 

Choose icons 

Now, it's time for a touch of creativity. Selecting icons to complement your text can elevate the clarity and appeal of your slides. In the "Insert" menu, you can search for relevant keywords to find the perfect icon from PowerPoint's extensive library . 

For instance, if your text discusses investment portfolio yield, search for "growth" and choose an upward arrow growth icon. These icons add an extra layer of visual appeal and clarity to your content, making it more engaging and informative. 

Final touches 

To wrap up the transformation process, we come to the final touches that give your presentation a polished, professional finish. Align your icons with their corresponding circles and change the shape fill color to white. This simple adjustment creates a crisp, cohesive look that ties everything together seamlessly. 

In conclusion, by following these steps, you've embarked on a journey to enhance your PowerPoint presentation . These initial steps are just the beginning of your exploration into the world of design elements and styles that can cater to your specific presentation needs. The key to a stunning PowerPoint presentation lies in the details. By following these steps, you can turn a lackluster set of slides into a visually engaging and dynamic presentation that will captivate your audience. So, the next time your boss says, "Please fix," you'll know exactly where to start. Happy presenting! 

Related topics

Presentation Design: Ultimate Guide for Beginners

Great presentation design is as important as presenting. Are you creating your own slide decks? Here are some must-follow rules for awesome presentations!

Table of Contents

One-stop for all your designs. Flat monthly price, unlimited requests and revisions.

Whether you are pitching a business idea, telling about your new research, or sharing important data with your audience, presentations are a visual aid essential for your success. You could have awesome presenter skills, and a fantastic idea for the content. But without stunning presentation design, the whole thing will fall flat. Learn how to make a good PowerPoint presentation design with these 10 tips.

Presentations: you’ve seen many of them, and you've probably made several yourself. An ultimate visual communication tool to get your point across, presentations are deeply integrated into the academic and business world.

However, many individuals and businesses still make the mistake of thinking that PowerPoint presentation design always comes down to dark text on a white background, with a few images and charts sprinkled in. Nothing could be further from the truth!

Presentation design shouldn’t be walls of text or extensive bullet point lists, but rather a way to tell a story and inspire the audience with a beautiful and balanced design. And it’s not just about communicating with your audience. Visme found that 91% of presenters feel more confident when using a professionally designed slide deck .

Want to learn how to make a good PowerPoint presentation design? We can help. In this article, we’ll cover the basics, such as:

What is presentation design?

• What types of presentations are there?
• 7 Tips to design presentation slides yourself.

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Presentation design focuses on the visual look of your presentation as a tool to engage your audience. It is the way you present your information on the slide: the color scheme, combination of fonts, the way design elements are used as part of your slide. All of this comes together to present your message in a certain way.

Presentation design is about finding the perfect combination of design elements to create slides that will not bore or tire your audience, but rather engage them and glue them to the slides while attentively listening. Whether you are looking to inform your audience, entertain them, establish credibility, or something else, well-thought-out and executed presentation slides can help you achieve this.

Types of presentations

What is the first step in designing an effective presentation? Knowing what the presentation is for, of course.

Presentations have different purposes. A quarterly presentation you are making for the investors of your dropshipping business will not be the same as an employee training slide. In the first case, your aim will be to inform and report, in the second case, the goal of the presentation is to educate. Depending on what you are trying to achieve, there are 5 types of presentations. Let’s take a look at each.

• Informative - One of the most common presentation types, informative presentations aim to communicate important information with the audience and show new findings. Think of presenting company updates or planning a new project: informative presentations should be clear and straight to the point.
• Persuasive - As the name suggests, the aim of this presentation type is to use important data to not simply inform the viewers, but to persuade them to take a specific action. Persuasive presentations are what you should show to potential investors when telling them about the user acquisition growth speed of your company.
• Educational - Often confused with informative presentations, educational presentations are different because they aim to not simply inform, but to teach the viewers new skills and educate them about a new topic. Staff training slides or academic presentations are a great example of this slide type. You can go as far as making a tutorial video and including it in the slides, adding notes and key points next to it.
• Inspirational - Often used by managers and team leaders, inspirational presentations aim to cause a spark and motivate employees to work harder. Presentations of this type usually have a highly emotional message the aim of which is to inspire viewers to take a particular action.
• Problem-solving - This presentation type does a particularly good job at hooking the audience, as the key part of this presentation is the problem they are facing. Then, during the presentation, you are showing them how you are going to solve that problem. An example of this would be discussing how hard it is for large companies to hire qualified people by sharing statistics, then presenting your new HR automation tool and showing its benefits.

7 presentation design tips for beginners

Are you ready to jump into it? Here are 7 golden tips that will help you design presentation slides you can be proud of.

1. Outline your content and refine the key message

What is the first step in designing an effective presentation? You need to prepare your content and refine the key message. Try to understand what your audience wants to know, what they may already know, and what is more likely to keep them engaged. Then, keep this information in mind as you prepare your content for your presentation. What is the main takeaway from each slide?

Choose a working title and have a clear point for each of the slides. Understand what you want your slide to tell people. For example, instead of “Using hashtags for Instagram ” go with “Using hashtags for Instagram increases engagement by 12.5%.”

Keep your content specific and informative, but as concise as possible. Simplify your sentences, keep only the main point without writing an excessive amount of information on the slide. Below are two examples of a slide with the same information. Which one do you think is more readable?

2. Pick a framework

Now it’s time to pick the framework you are going to use to make your professional presentation design. Do you want to create a presentation from scratch, or go with something pre-built?

There are many terrific presentation design templates available online, on platforms like Canva, Visme, and Venngage. Still, you should never use a presentation template without editing it .

Changing the color scheme or fonts to match your brand may seem like a small detail, but it will greatly improve the overall impression of your presentation. It also helps to strengthen your brand identity (whether for a personal or business brand marketing ), and demonstrates professionalism and care.

Another important thing is not to limit your creativity to pre-built presentations. That’s why it’s also advisable to explore presentation designs on platforms, such as Behance, Dribble, and 99Designs.

Sure, most of these will have been done by professional designers, and may be a little challenging for beginners to recreate. However, understanding just how creative PowerPoint presentation design can be will help you shed your preconceptions and explore new creative routes.

3. Choose a color scheme and fonts

The best presentation design will be limited to a handful of options as too many colors will create chaos on your slide and make it harder for the readers to understand.

If you have a brand guide in place, it’s best to stick to colors and fonts used in your branding. However, remember that a PowerPoint presentation design is supposed to keep viewers engaged. So, even if your brand colors are soothing muted tones, a bright element here and there can work well to draw attention to the key messages.

4. Make it visual

Sharing your information only as texts and bullet points is a lazy way out. When you design presentation slides, consider how you can present information visually. This will help your audience understand and take in key messages faster.

A simple example of this is adding relevant icons instead of simple bullet points. Colored or outlined texts next to realistic and relevant photos make the presentation a lot more enjoyable and keep the viewers entertained.

Graphs and charts are a business presentation design staple. However, you can also think about different design elements that can be both surprising and effective. For example, a simple illustration instead of a dull stock photo will delight your audience and keep them engaged.

5. Pay attention to the layout

Your slide layout is the area where all of your presentation elements (photos, texts, icons, logo) are contained. Most presentation tools come with pre-built layouts you can use.

You can also create your own layout from scratch. In both cases, the main aim is to design a beautiful slide that doesn’t overwhelm the viewer. Include plenty of white space in your layout, don’t crowd it with too many text boxes and elements. If the elements are different, as they often will be, keep similar one close to each other. Keep your layout as clean and simple as you can.

6. Align and position

Nothing screams amateur more than jumping texts and layouts from slide to slide. Mismatching logos and design elements jumping here and there showcase a lack of professionalism and give an impression that you’ve put your presentation in a hurry. Not to mention that they are sometimes extremely annoying and distractive!

So, whenever you are working on your slides, always align and position them properly. No matter the presentation tool used, chances are, it will have an alignment tool.

Presentation software such as Keynote and Figma even offer an option to create background grids to help with the alignment. Below is an example of a slide, before and after aligning the texts and icons. Notice the difference?

7. Stay consistent

As you progress through the design of your presentation, it is essential that you stay consistent. No matter how many slides your presentation has, they are still part of one presentation. And you don’t always have to keep the same background color, or slide themes for this. Consistency in design can be achieved through design elements, color schemes, and similar illustrations.

Take a moment to look at these three slides. Although some of the slides seem to be styled differently from the rest, the color scheme of design elements holds the presentation together. It’s crucial to make sure that each one of your slides is visually connected to the previous one, to make sure your viewers don’t lose track of what you were saying.

Key takeaways

Now that you know the basics of professional presentation design, it's time to try them in practice! As with every other design type, there is no end to presentation design. Try to experiment with different tools, elements, and styles to find the one that works best for your audience. Research trends and best practices, and dedicate time to plan each slide thoughtfully. Don't be afraid to try new things, and you'll see the benefits a good presentation can have for your project in no time.

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