speech writer training

DPI-835M: Speechwriting

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What makes a speech persuasive and memorable – and how do you write one? How can storytelling help political, corporate, nonprofit, and community leaders achieve their goals? What is the role of the speech in our politics, policymaking, and international relations? This course will explore the techniques speechwriters and speakers use, from research to rhetoric, to shape messages that move people and change the world.

Every Communications Program course assumes a fluency with the English language. Attendance at first class required.

How to become a speechwriter

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How to become a Speechwriter

Becoming a speechwriter requires a combination of writing skills, communication expertise, and subject matter knowledge. Here are the steps you can take to become a speechwriter:

• Develop your writing skills: As a speechwriter, your primary job is to write speeches that are compelling and impactful. Start by improving your writing skills by reading extensively, practicing writing on a regular basis, and studying the elements of effective speechwriting. Take classes or obtain a degree in writing , journalism , or communications to hone your skills.
• Gain knowledge of a particular subject: Speechwriters are often hired to write speeches on specific topics, such as politics, business, or social issues. Gain knowledge and expertise in a particular subject by reading books, journals, and newspapers, attending seminars and conferences, and conducting research on the topic.
• Network with professionals: Attend events and conferences related to speechwriting and communication to connect with professionals in the industry. Join relevant professional organizations and attend their events to meet other speechwriters and gain insights into the industry.
• Gain experience: Start by writing speeches for yourself or for others in your community. Volunteer to write speeches for local politicians, non-profit organizations, or business leaders to gain practical experience. This will also give you the opportunity to build your portfolio and showcase your work to potential clients.
• Build your portfolio: Compile a portfolio of your best work to showcase your skills to potential clients. Include a variety of speeches on different topics, as well as any other writing samples that demonstrate your skills as a writer and communicator.
• Market yourself: Once you have developed your skills and built your portfolio, market yourself to potential clients. Create a website or social media profiles to showcase your work and make it easy for potential clients to find you. Network with professionals in the industry and let them know that you are available for hire.
• Continue learning: Keep up to date with the latest trends and best practices in speechwriting by attending workshops, taking classes, and reading industry publications. This will help you stay ahead of the competition and provide the best possible service to your clients.

Certifications There are a few certifications available for speechwriters, which can help demonstrate their skills and expertise to potential clients or employers. Here are a few examples:

• Certified Speechwriter Program: This program is offered by the Professional Speechwriters Association (PSA) and provides training and certification for speechwriters. The program includes online training courses, mentoring, and a final exam. Those who pass the exam receive the Certified Speechwriter (CSW) designation.
• Executive Communication Management (ECM) Certification: This certification is offered by the International Association of Business Communicators (IABC) and focuses on communication strategy and planning, including speechwriting. To earn the certification, candidates must pass an exam and demonstrate their knowledge and experience in executive communication.
• Toastmasters Speechwriting Certification: Toastmasters International, a nonprofit organization focused on public speaking and leadership, offers a Speechwriting Certification program. The program includes training on speechwriting techniques, feedback on speechwriting assignments, and a final evaluation.

Associations There are several professional associations for speechwriters and communicators, including:

• International Association of Business Communicators (IABC): This organization provides resources and networking opportunities for speechwriters and other communication professionals. They offer conferences, training programs, and a job board.
• National Speakers Association (NSA): The NSA is a professional organization for speakers, trainers, and coaches. They provide resources and support for speechwriters who work with these professionals.
• Professional Speechwriters Association (PSA): The PSA is an international organization for speechwriters. They offer training programs, conferences, and networking opportunities for members.
• American Communication Association (ACA): The ACA is an interdisciplinary organization for communication scholars and professionals. They offer resources and conferences for speechwriters and other communication professionals.
• Public Relations Society of America (PRSA): The PRSA is a professional organization for public relations professionals. They provide resources and support for speechwriters who work in public relations.
• Toastmasters International: Although not specifically a professional association for speechwriters, Toastmasters provides a supportive community for developing speaking and writing skills. Their program includes opportunities to practice and receive feedback on speeches.

Online Resources There are a variety of online resources available for speechwriters to help them develop their skills and improve their craft. Here are a few options to consider:

• The Professional Speechwriters Association: The PSA is an organization that brings together professional speechwriters from all over the world. They offer networking opportunities, training programs, and resources to help speechwriters improve their skills.
• TED Talks: TED Talks are a great resource for speechwriters looking for inspiration and new ideas. You can search their website for talks on specific topics or watch their curated playlists.
• Rhetoric: The Public Speaking Game: This online game is designed to help players improve their public speaking skills. It includes prompts and challenges that encourage players to think on their feet and become more comfortable with impromptu speaking.
• American Rhetoric: This website is a treasure trove of speeches and rhetorical techniques. It includes a database of famous speeches and a section on rhetorical devices, which can be helpful for speechwriters looking to add more impact to their writing.
• Speechwriting 101: This online course from Udemy covers the basics of speechwriting, including how to structure a speech, how to write for different audiences, and how to use rhetorical devices effectively.
• Duarte Academy: Duarte is a well-respected agency that specializes in creating high-impact presentations. Their academy offers a variety of online courses on presentation design and delivery.
• The Art of Charm: This podcast covers a variety of topics related to personal and professional development, including public speaking. It features interviews with experts who offer tips and advice on how to improve your communication skills.

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ORC Course Descriptions

This course explores speechwriting as a process. Students will work independently and in peer groups to write speeches for themselves and for others. Students will also deliver speeches.Throughout the course, students will compare speechwriting with other types of writing, celebrating the unique challenges of writing for the ear.

Course Details

No prerequisites. Limited enrollment.

Instructor : Compton.

Distributive : ART.

Offered : 24S: 10A

View the ORC Description .

Course Summary

In this course, we will consider some challenges of writing speeches. As we move toward better writing for the ear, we will consult ancient and contemporary texts and practice the craft of speechwriting. To recognize the collaborative nature of speechmaking and speechwriting, we will work in peer groups for feedback, advice, and perspective.

Students will not only write but also deliver speeches.

We will pay close attention to the strengths and weaknesses of speech manuscripts, comparing manuscripts with extemporaneous, memorized, and impromptu approaches to speech. How can a speech set to paper resonate with the dynamism of spontaneous, heartfelt utterances? How can a speaker avoid rote memory while using a manuscript and sustaining crucial engagement with an audience? We'll move back and forth between speaking and writing, seeing how each can inform the other.

One of the means we'll use to make these discoveries about speechwriting is dialogue. If we want our speeches to reflect the dynamism and collaboration of dialogue (and I argue that we do), we should use dialogue to build our speeches. I'm using dialogue here as a broad, general term—encompassing talk, conversation, speaking aloud. We will engage in dialogue, not just to audition our arguments and ideas, but also, to discover our arguments and ideas.

There will be two longer speeches written and delivered during the term. You will also write and deliver a number of shorter speeches, including two speeches written for and delivered by other speakers. Speeches will be more formal than informal and will be evaluated as they are delivered. That is, we'll assess speeches as speeches, not as writings. Note that we'll average a little over one speech per week during the term, and each will involve pre- and post-speech writings.

You'll be asked to regularly post entries to our class blog on Blackboard, and you will also keep a Blackboard-based journal during the term to help monitor your progress in speechwriting and speaking.

During the course, we will face a number of speechwriting challenges: How do we convert our ideas into spoken words of influence? How can we write more effectively for the ear? How can we reflect the spontaneity and dynamism of dialogue in a speech set to paper? To offer some answers to these questions and others, we'll speak about speaking, write about speaking, speak about writing, and write about writing. Meta-communication—in many forms, across mediums—will play a central role in the course.

Course Goals

We will aim for two primary learning objectives:

• to become better speechwriters through informed practice of speechwriting;
• to help others to become better speechwriters through collaboration and constructive criticism.

To meet these primary objectives, I will help you to:

• contrast speechwriting with other types of writing;
• discover and apply criteria of good speechwriting;
• experience writing speeches for oneself and for others;
• practice writing memorable and impacting phrases;
• assess and use strategic speech organizational strategies;
• advance positions regarding ethical considerations and challenges of speechwriting;
• improve skills of critical evaluation;
• improve public speaking delivery;
• demonstrate rhetorical flexibility; and
• write and deliver interesting speeches.

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Professional speaker career, the 4 essential pillars of an unforgettable presentation.

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PROFESSIONAL SPEAKER COACHING

Have you ever felt the adrenaline of hearing a powerful motivational speaker? Their ability to inspire and bring audiences to their feet is not a talent, but a result of professional training to amplify their voice, control their nerves, and exude executive presence—which is exactly what we’ll teach you!

• Become a confident and charismatic speaker
• Use non-verbal communication skills to your advantage
• Learn relaxation methods to overcome anxiety in any situation
• Control your voice for maximum impact

EVENT REHEARSALS

A keynote speaker with flawless stage presence spends months rehearsing for that single moment. Our master coaches will provide guidance and feedback every step of the way to ensure that you have full confidence when the spotlight hits and all eyes are on you. 

• Learn top rehearsal techniques used by the pros
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SLIDE AND VISUAL DESIGN SERVICE (PPT)

Eye-catching presentations that enhance your talk are essential if you want your message to stand out and be remembered. Our expert designers combine beautiful imagery with the latest data visualization methods to bring your points to life and give every slide a visual impact.

• Powerful images to amplify your story
• Complex data turned into clear and concise visuals
• Strategic slide structure to elevate your message
• Custom graphics that enhance your brand identity

SPEECH AND PRESENTATION WRITING

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Archived Course

Facilitated e-learning

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United Nations Institute for Training and Research ( UN Partner )

Course details

This course gives you the essential principles of the art and craft of speechwriting.

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• Identify the elements of a good speech as well as the 3 golden principles;
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Gain critical communication skills in writing and public speaking with this introduction to American political rhetoric.

Associated Schools

Harvard Faculty of Arts & Sciences

What you'll learn.

When and how to employ a variety of rhetorical devices in writing and speaking

How to differentiate between argument and rhetorical technique

How to write a persuasive opinion editorial and short speech

How to evaluate the strength of an argument

How to identify logical fallacies in arguments

Course description

We are living in a contentious time in history. Fundamental disagreements on critical political issues make it essential to learn how to make an argument and analyze the arguments of others. This ability will help you engage in civil discourse and make effective changes in society. Even outside the political sphere, conveying a convincing message can benefit you throughout your personal, public, and professional lives.

This course is an introduction to the theory and practice of rhetoric, the art of persuasive writing and speech. In it, you will learn to construct and defend compelling arguments, an essential skill in many settings. We will be using selected addresses from prominent twentieth-century Americans — including Martin Luther King Jr., John F. Kennedy, Margaret Chase Smith, Ronald Reagan, and more — to explore and analyze rhetorical structure and style. Through this analysis, you will learn how speakers and writers persuade an audience to adopt their point of view.

Built around Harvard Professor James Engell’s on-campus course, “Elements of Rhetoric,” this course will help you analyze and apply rhetorical structure and style, appreciate the relevance of persuasive communication in your own life, and understand how to persuade and recognize when someone is trying to persuade you. You will be inspired to share your viewpoint and discover the most powerful ways to convince others to champion your cause. Join us to find your voice!

Course Outline

Introduction to Rhetoric

• Define the term "rhetoric."
• Articulate the importance of effective communication.
• Summarize the history of rhetorical study, from the ancient Greeks to the modern-day.
• Identify the parts of discourse.
• Define the three modes of appeal.
• Identify tropes and schemes, and explain their use in composition.
• Compose an opinion editorial on a topic of your choice.

Civil Rights - Martin Luther King, Jr.

• Analyze Martin Luther King, Jr.’s “I Have a Dream…” speech
• Define inductive reasoning and some of its associated topics
• Identify instances of inductive reasoning in writing and speech
• Define deductive reasoning and some of its associated topics
• Identify instances of deductive reasoning in writing and speech
• Recognize and evaluate the strength of an argument's refutation
• Apply the elements of rhetoric you have learned so far into the final draft of your op-ed

Gun Control - Sarah Brady and Charlton Heston

• Analyze Sarah Brady’s Democratic National Convention Keynote Speech.
• Analyze Charlton Heston’s speech on the Second Amendment.
• Define “inductive reasoning” and some of its associated topics
• Define “deductive reasoning” and some of its associated topics
• Recognize and evaluate the strength of an argument’s refutation
• Apply the elements of rhetoric you have learned so far in the final draft of your op-ed

Introduction to Oratory

• Describe the origins of the practice of oratory.
• Recognize ways in which orators tailor their writing for the spoken word.
• Describe techniques for effective public speaking, both prepared and extemporaneous.
• Brainstorm ideas for your own short speech.

The Red Scare - Joseph McCarthy and Margaret Chase Smith

• Analyze Joseph McCarthy’s “Enemies Within” speech.
• Analyze Margaret Chase Smith’s "A Declaration of Conscience" speech.
• Identify the modes of appeal and the logical reasoning of the featured speeches.
• Identify both common and special topics used in these speeches, like cause and effect, testimony, justice and injustice, and comparison, and begin to recognize their use in other speeches.
• Identify examples from these speeches of logical fallacies including the either/or fallacy, the fallacy of affirming the consequent, the argument ad hominem, the argument ad populum, begging the question, the complex question, and the use of imprecise language.
• Discuss the importance of winning and keeping an audience’s trust and the pros and cons of attempting to tear down their confidence in an opponent.
• Define for yourself the definition of "extremist rhetoric," debate its use as a political tool.
• Consider the moral responsibilities of those who would seek to persuade others through language.

Presidential Rhetoric - John F. Kennedy and Ronald Reagan

• Discuss how the audience and the desired tone for a speech can influence diction (word choice).
• Compare the effects of using passive vs. active voice, and first-person vs. other tenses in a speech.
• Discuss the effectiveness of the use of symbolism in writing and speech.
• Define hyperbole, antimetabole, and polysyndeton, and identify when these devices might be appropriate and useful in terms of persuasion.
• Describe techniques for connecting with your audience, including storytelling and drawing on shared experience.

Instructors

James Engell

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How to Become a Speech Writer How to Become a Speech Writer How to Become a Speech Writer

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Tables of Contents

More Than Words: Speech Writer Job Description

Steps to become a speech writer, key speech writing tips, 4 types of speech writing, what is the typical speech writer salary, why we need speech writers.

Speeches provoke cultural change, memorialize human achievement, and shape monumental events. In the right hands, with the right voice, under the right circumstances, spoken words can inspire, motivate, persuade, or inform the world.

Before the words of a speech are spoken, they are written. Words delivered in a public setting can be powerful. However, to reach their full potential, the words must be considered, measured, and crafted to suit the message and the audience.

This is the mission of a speech writer: to help a speaker effectively deliver a message. Sometimes, the message resonates through history:

“Four score and seven years ago …”

“Ask not what your country can do for you — ask what you can do for your country …”

“I have a dream …”

“Mr. Gorbachev, tear down this wall!”

These words commemorate significant moments in American history: the Civil War, generational upheaval in the 1960s, the civil rights movement, and the end of the Cold War. The words and the associated turning points forever are linked with the famous speakers — Abraham Lincoln, John F. Kennedy, Martin Luther King Jr., and Ronald Reagan.

However, only two of them actually wrote the words they spoke: Lincoln and King. Kennedy, Reagan, and countless other historical figures breathed life into speeches written by others.

Not every speech writer has the opportunity to write for a president or a legendary civil rights leader. A wedding toast, commencement address, keynote presentation at a conference — these speeches won’t necessarily change the course of history, but they’re important to the people delivering them.

Professional speech writers work in every industry to help people in all walks of life deliver clear, concise messages that resonate with an audience. It’s a career that requires a deft touch with words; a passion for digging into the facts; and a desire to help others inform, entertain, or persuade an audience.

A speech writer’s professional focus is communication. Depending on the size and scope of the organization, a speech writer might be responsible for multiple communication-related duties.

These duties might include the following:

• Public relations
• Media relations
• Crisis management
• Internal communications
• Social media

No matter how broad the duties of a writer or communications professional, there are aspects of the job that translate across disciplines. It begins with a mastery of language and the written word.  

Writing and Editing

Strong writing and editing skills are a must for anyone who wishes to pursue a speech writing career. Fortunately, while there is an art to writing and editing, the craft can be taught and improved over time.

Grammar, spelling, and sentence structure count. To effectively deliver a message, a writer must understand the effect words have when delivered out loud in a particular sequence. In this regard, it’s as much about the writer’s “ear” as about the thought process.

While writing and editing a speech, the writer must ask whether the words will elicit the desired emotional response from the audience. Experienced writers have knowledge of the power of certain words and phrases to move listeners. Reading great speeches and other writings can help writers develop an ear for what works.

Researching Facts

Knowing how to write and edit well is only the beginning. A speech must be grounded in facts to reach its full potential.

Facts that support the message should be researched first. For example, Peter Robinson, one of Reagan’s speech writers, spent time in Berlin before he wrote Reagan’s “Tear Down This Wall” speech in 1987. During his  preliminary research , Robinson spoke with a U.S. diplomat in West Berlin, took a helicopter flight over the city, and conversed with German citizens.

Robinson devised the famous challenge — “Mr. Gorbachev, tear down this wall!” — after noticing the bleak conditions on the East Berlin side of the wall and hearing the sentiment expressed by a German dinner companion.

The work Robinson put into the research led to one of the most memorable public statements by a U.S. president in the 20th century. By 1989, the people of Berlin were free to cross the once-formidable barrier.

Robinson’s work on the speech was an excellent example of how thorough research became the foundation for a speech that marked a historical turning point.

Conducting Interviews

In addition to learning as much as possible about the topic through research, a speech writer must know how a speaker talks and what message the speaker wishes to deliver. One way to learn this is to conduct an interview.

There are two types of interview questions: fact-finding and open-ended.

Fact-finding questions are intended to learn details about the speaker’s expertise in the topic. This can include education, work experience, or research projects.

Open-ended questions are intended to provide detail, color, and anecdotes that might provide the audience with emotional access to the speaker’s point of view. This might include information about how and why the speaker became interested in the topic, or it might be a relevant story about the topic drawn from the speaker’s life.

An interview with the speaker also gives the writer insight into the speaker’s speech patterns and personality. This kind of information enables the writer to capture the rhythm of the speaker’s voice.

Writing and Editing Resources

• American Rhetoric: Top 100 Speeches
• Scribbr: List of Credible Sources for Research

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Many speech writers begin their careers either as communications specialists (public relations, journalism, academia) or as experts in a particular industry with a flair for writing. Rarely will someone step into the job and start writing for heads of state or CEOs.

As with any career, there’s a known trajectory to follow as regards educational requirements, work experience, and soft skills needed to succeed. The important thing for an aspiring speech writer to remember is to set career goals early and take the appropriate steps along the way to achieve those goals.

Educational Requirements for Speech Writers

Speech writers may benefit from a bachelor’s degree in journalism, communications, or English, as well as a liberal studies degree with a concentration in writing or marketing. It’s important to study writing, editing, rhetoric, debate techniques, and other topics related to public speaking and speech writing.

In addition to honing the craft of writing, an aspiring speech writer might pursue a course of study related to a specific topic. This could entail earning a minor in a broad topic, such as history or political science. Another educational route might be in-depth study of a specialized topic, such as a technical field or law.

Recommended Work Experience for Speech Writers

Work experience is particularly important for an aspiring speech writer. A writer with a high level of expertise in a topic brings authority to the job.

Some of the finest speech writers in American history were lawyers: Ted Sorenson (JFK) was one. Others, such as Peggy Noonan (Reagan), were journalists or ghostwriters before they entered the inner circle of world leaders.

Professional speech writer Brent Kerrigan, writing an  essay on speech writing as a career  for the public relations firm Ragan, said that the best way to get started with speech writing work experience is to “find somebody who needs a speech written, and write it for them.”

Kerrigan went on to write that “becoming an expert in anything takes practice.” His advice is to seek out busy public officials and company leaders who regularly make speeches but lack the time to write them, and offer your services.

Nonwriting Skills to Cultivate

It’s not enough for an aspiring speech writer to perfect the craft of writing and to learn as much as possible about a relevant topic. As with all careers, finding the right job requires building a well-connected professional network.

According to the Labor Department’s Occupational Outlook Handbook  entry for writers and authors , the soft skills writers should cultivate include adaptability, creativity, determination, critical thinking, social perceptiveness, and the ability to persuade others.

Writing begins with a plan. Sometimes the plan is depicted by an outline. Sometimes it’s simply a set of notes on a piece of paper.

The beginning stages of writing a speech require a lot of thinking. It helps to have a solid foundation of knowledge about the topic and the speaker going into the process.

Here are a few tips for developing a speech that can resonate with an audience.

Determine the Message

Why is a speech necessary? What does the speaker want to say? What action is intended for audience members to take after they hear the speech?

Answering these questions in the early stages of speech writing will allow the writer to find clarity of purpose. Reagan’s “Tear Down This Wall” speech provides an excellent example of how a writer worked to develop a concise, compelling message.

According to Robinson, the speech was originally intended to commemorate the 750th anniversary of the city of Berlin. In 1987, the Cold War between the U.S. and the Soviet Union was coming to a head, but the Berlin Wall remained a symbol of oppression.

Robinson, as well as Reagan’s other advisors, chose that moment to send a message of support for the people of East Germany. It was a seminal moment in the Reagan presidency and a powerful milestone in U.S.-Soviet relations.

Understand the Audience

An important factor in determining the message is understanding the makeup of the intended audience. In most cases, the audience for a speech will consist of the people present for the event. However, all speeches have multiple audiences: those present, those who will read the text only, those who will view some or all of the speech later on video, and all future generations.

Each element of the larger “audience” should be taken into consideration when a writer sits down to determine the tone, voice, and length of a speech. Audience makeup determines not only the words that are written but also the way a speaker is intended to deliver those words.

Will the message be couched in humor? Will the tone be completely serious? How big is the in-person audience? How knowledgeable are the audience members about the topic? Are the audience members sympathetic or adversarial toward the speaker?

All of these questions and more are important to answer when creating the framework and shaping the message of a speech.

Use Research to Support the Message

Research forms the core of the speech. It’s as simple as no research, no speech.

However, supporting the message with research isn’t merely a matter of throwing together a list of related facts. The information gathered during the research process must be organized so the message can be supported logically, clearly, and convincingly.

One way to effectively use research is to create a list of questions related to the topic and use examples pulled from the research to provide the answers. The questions should be prioritized based on urgency: What does the audience most want or need to hear?

The structure of the speech will depend, in part, on how the writer and speaker decide to present the facts learned through research. A well-researched fact presented at the right time can capture attention and provide an air of authority to the speaker.

Show Personality to Connect

Attorney and author Sarah Hurwitz was the primary speech writer for former first lady Michelle Obama. Prior to that, Hurwitz wrote speeches for former President Barack Obama when he was a presidential candidate, Hillary Clinton, and other prominent politicians.

In an  interview about speech writing with the Wharton School of the University of Pennsylvania , Hurwitz described how she and Michelle Obama used details to show — rather than tell — a relevant anecdote.

“I think details are so incredibly important,” Hurwitz told the Wharton interviewer. “When she tells the story of her father who had multiple sclerosis and worked at the city water plant, she could say, ‘You know, my dad had MS. He worked at the plant. He worked really hard. He sacrificed a lot.’ That’s all just sort of telling. I don’t really see him. But instead what she said in some of her speeches was, ‘You know, as my dad got sicker it got harder for him to get dressed in the morning. He would wake up an hour early so that he could slowly button his shirt. He would drag himself across the room with two canes to give my mom a kiss.’”

Through the use of colorful, vivid details about an experience, Hurwitz helped her subject reveal her personality as a way of connecting to the audience.

Speech Writing Resources

• Public Affairs Council: Speechwriting 101 — Writing an Effective Speech
• Medium: “Orations Worth Ovations — The Olive Branch as a Weapon”
• ThoughtCo: “How to Organize Research Notes”

Speeches can be categorized by delivery style, writing style, and purpose. It’s important to know ahead of time what type of speech will be written, because the type has a bearing on word choice, tone, and many other elements of the speech.

To determine the type of speech to write, first answer questions such as:

• Is the speech intended to elicit an emotion or trigger a specific action?
• Does the speaker want to stick to the script or talk off the cuff?
• Will the speaker be required to defend an opinion?
• Will the speaker be alone on the podium, or will others talk?

Answers to these and other relevant questions will provide guidance about what type of speech to write. The more details writers know about the context of the event, the more likely they’ll craft an effective speech.

Here are four common types of speeches with examples of when each should be used.

Informative Speech Writing

An informative speech is used to explain a concept, describe an object or objects, or provide context for an event or a social movement. For example, a CEO might want to deliver an informative speech at a shareholder event or share details about an annual report with employees.

An effective informative speech presents facts in a concise, easily understood format. One potential challenge for the writer of an informative speech is to capture and maintain the interest of the audience. A dry recitation of facts seldom makes for a memorable or an effective speech.

Persuasive Speech Writing

A persuasive speech is used in an effort to convince an audience to support an idea or take a specific action. Types of persuasive speeches include opening or closing arguments in a criminal trial, an opening or a closing statement in a debate, and a sales presentation.

Persuasive speeches use rhetorical devices to create a sense of intimacy with the audience. The words used, the tone of voice, the volume, the physical gestures, eye contact — all of these devices can create a connection and engender trust with the audience.

The greater the connection, the more likely the audience is to be persuaded by the arguments being presented.

Motivational Speech Writing

A motivational speech is used to convince an audience to take specific action, particularly action that’s designed to engineer change of some sort. This type of speech is also used to elicit an emotional response to a particular cause or purpose.

Motivational speakers know how to connect with an audience on an emotional level. They help audience members understand an obstacle, recognize how that obstacle affects them, and determine ways to overcome that obstacle.

Motivational speeches are good for commencement addresses, recruiting drives, and charity drives. Coaches and managers also make motivational speeches before games and matches to help players focus their emotions toward success on the field of play.

Demonstrative Speech Writing

A demonstrative speech is used to show the audience how to do, build, or create something. A demonstrative speaker is typically an expert in the field who’s sharing knowledge or demonstrating how audience members can attain knowledge for themselves.

A demonstrative speech often requires visual aids, such as a slideshow or stage props. The speaker typically provides context for the demonstration with an introduction, and then gives the presentation. Sometimes, the speaker will open the floor to audience questions.

A demonstrative speech might be used by a salesperson to show how a product is used, by an inventor to show how a new device was created, or by a professional instructor to show how to use a piece of equipment.

Additional Tips for Writing Different Speech Types

• Your Dictionary: 5 Steps for Writing an Informative Speech
• Lifehack: “Ultimate Guide to Persuasive Speech (Hook and Influence an Audience) ”
• Houston Chronicle : “The Key Components of a Motivational Speech”
• Purdue University: Tips for Effective Demonstrations

Salaries for speech writers vary widely in the U.S. Wages can be determined by factors such as the prominence of the client or employer, professional experience, and the complexity or relevance of the speech topics.

According to a 2011 report in  The   Washington Post , Obama speech writer Jon Favreau earned $172,200 annually — the same salary as some of the former president’s top advisors. An expert freelance speech writer who crafts minor speeches for businesses or personal use might charge by the word, hour, page, or speech.

According to the U.S. Bureau of Labor Statistics (BLS), writers and authors ― speech writers among them ― were paid a median salary of $63,200 in 2019. Salaries and job opportunities are affected by factors such as geography, job market, and economic conditions.

BLS employment projections for writers and authors show that the number of positions nationwide is expected to hold steady at about 123,000 from 2018 to 2028. In a related field, media and communication workers, BLS projections indicate a 4% increase in positions from 2018 to 2028.

The history of the U.S. can be told through its famous speeches.

George Washington’s farewell address created the precedent of the peaceful transition of power in the federal government. Frederick Douglass gave voice to the enslaved and momentum to the abolitionist movement with his 1852 speech “ What to the Slave Is the Fourth of July? ”

The Lincoln-Douglas debates in the 1850s led to Lincoln’s victory in the 1860 presidential election, an event that helped trigger the Civil War. Then President Franklin D. Roosevelt offered motivation and encouragement with his inaugural address, with its famous line “the only thing we have to fear is fear itself.”

MLK delivered perhaps the most influential speech in American history on the steps of the Lincoln Memorial in 1963, giving impetus to the civil rights movement.

We remember the speakers, and rightfully so. They were front and center, delivering the words that shifted history.

However, before the words could be spoken, before history could be made, someone had to write the speeches. Someone had to, as Hurwitz advises, “say something true.”

That’s the role of the speech writer: to distill the facts and provide the words that allow the speaker to serve as an effective, persuasive, entertaining messenger.

“Whether you were giving a speech to 1,000 people or talking to your board or leading an informal meeting, it’s really important to say something that is clearly and glaringly true,” Hurwitz said. “I think that it makes people trust you. It makes them respect you. It shows your authenticity. I think it makes you credible and it’s a really good way to start. I’d say it’s also a good way to continue and end a speech.”

Houston Chronicle , “Speechwriter Job Description”

Houston Chronicle , “The Key Components of a Motivational Speech”

National Archives, “Tear Down This Wall”

PayScale, Average Speech Writer Salary

PRSA, “Your Speech Writer: An Operator’s Manual”

Public Affairs Council, Speechwriting 101: Writing an Effective Speech

Public Affairs Council, “Speechwriting: Getting to a Perfect Fit”

Ragan, “Want to Become a Speechwriter? Step 1: Write Speeches”

Textbroker, Speechwriting

The Manual, “10 Famous Speeches That Stand the Test of Time”

Time , “‘He Had Transformed’: What It Was Like to Watch Martin Luther King Jr. Give the ‘I Have a Dream’ Speech”

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Speech Writing Training Tailored for TEDx-Style Talks

Experts on Speech Writing for TED Talk Style Formats

Have you ever thought about writing a speech, but haven’t been sure where to begin? Some individuals struggle to get their thoughts on paper, while others find it challenging to compress multiple ideas into one topic. Whichever case, we can help!

Our Thought-Leader Accelerator courses include professional speech writing services that enable you to draft a talk worthy of the TEDx stage. We do this by helping you understand the intention of your talk and breaking that intention into effective speech writing sections. In addition, you’ll learn which stories are best to share with your audience, where to add emotions in your speech, how to transition between sections, and more.

Because some of our experts have experience coaching , giving , and landing TED talks themselves, you can rest assured your speech is in the right hands. Take your speech writing to the next level by following our proven path to success.

A Structured Professional Learning Path

Get the speech writing help you need by accessing either our Thought-Leader Accelerator course or our Paid Speaker Accelerator. Our programs offer access to speech writing training modules so you can learn everything you need to know about writing a persuasive speech.

Whether you’re looking to build your webinar workshop portfolio or become a professional speaker, our 7-part talk structure teaches you the elements of effective speech writing so you can become the communicator of your dreams.

This is where we teach you how to draw your audience in so they’re committed to watching your speech.

Learn how to choose the right story for your speech, so your viewers forget they are watching a professional talk and feel connected to you as a person.

Identify how you can shock your audience through elements of dynamic contrast.

Transition out of your stories to your → main point for giving a talk.

Uncover your big takeaway, and establish your reason for giving a speech.

Audience Impact/Vision

Discover how you can connect with your audience and create a call to action or a vision of the future.

Establish how your ending can integrate what you’ve told your audience into their personal lives.

Achieve More With Our Speech Writing Workshop

Our goal is for you to leave our speech writing class with a written outline or draft you can use to practice your talk.

Improve Your Speech Writing

See If Our Speech Programs Are Right for You! Talk To A Team Member!

Is This Speech Writing Course for You?

Are you an aspiring speaker or entrepreneur looking for a talk structure you can use throughout your career? If so, the speech writing course modules within our Accelerator programs are for you:

Take your brand or business to the next level with speech writing tips and coaching training.

Establish yourself in the professional speaking space by simultaneously building your audience and your career., craft a message that resonates with individuals like never before.

Why Choose Thought-Leader?

At Thought-Leader, our goal is to help you clarify your story and spread your message to millions. We do this by helping individuals like yourself strategize their talk structure and land speaking gigs on the world’s most prominent stages. Whether you’re watching our course modules or working with our dedicated team of speaker coaches, our approach to speech writing helps you maximize your potential and reach your goals.

Our journey allows you to hear from current and former TEDx speakers who have talks with thousands and millions of views. So ensure your choice is the right one and take the plunge towards the career of your dreams today.

Our Success Stories Speak for Us

Speech Writing Resources

Guide to Creating A Viral TEDx-Style Talk

How to Quickly Establish Trusted Credibility In A Speech

How to Prepare A TED Talk

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This workshop is ideal for staff in local government, or large corporations, who are occasionally asked to write speeches for their executive officers, elected Members, or senior colleagues.

Whether delivered online, or in public, speeches have the power to transform how others behave. Perhaps the aim is to win votes, press for cultural change, or build sales?   Whatever the objective, the speech remains one of the most powerful forms of communication.   However, professional full-time speechwriters are a rare commodity in most organisations.

So the speechwriting task is delegated, and the time to plan and draft the text can be limited by the many other jobs on the writer’s desk. The resulting speech might be adequate, but an opportunity for impact may be lost.

Drawing on centuries-old speaking techniques beloved of orators from Aristotle to Shakespeare, Churchill to Obama, this workshop transforms the way speeches are planned, pruned and polished.

  How attendees will benefit.

Whether you relish the opportunity, or reluctantly pick up the brief, this workshop will transform your approach to speechwriting.

·          You will be clearer about your role, your relationship with the speaker and how to get started;

·          You will have planning tools to guide you through the drafting process;

·          You will learn how to transform a good speech into a great speech;

·          You will learn with colleagues; listening to their feedback and giving them the benefit of your ideas;

Who should attend

Speechwriters can be found in multiple departments and sections of larger organisations. If you have staff in the following roles, they may well be asked to write a speech:

·          Local Authority Executive support officers;

·          Mayor and Cabinet Office support;

·          Council political advisers;

·          Local government press officers;

·          Corporate press officers;

·          Personal Assistant to Board and CEO;

Put out an internal memo, and invite these colleagues to apply for a place on the PRCA workshop.

The maximum number for this workshop is 12.

What attendees learn. They will be able to:

·          Assist colleagues with speech planning well ahead of the event;

·          Organise material under a single clear, memorable and compelling message.

·          Create content to connect with the audience in an informal, engaging and persuasive manner using story-telling, facts and emotion.

·          Employ the best stage-craft techniques and rhetorical devices to ensure the desired outcome.

The workshop is currently delivered online in two parts, with a gap of two weeks between sessions.

Delegates will learn the theory of speechwriting in Session One, then work in pairs to draft and deliver a speech on a topic of their choice in Session Two.

Session One (2.5 hours) covers:

·          The skills required to make effective speechwriters

·          Establishing the purpose of the speech

·          Where to find inspiration for the content.

·          Choosing the best structure for the speech.

·          How to get attention and keep it. An introduction to classic rhetorical devices.

·          Working with the speaker to draft, edit and polish the speech.

Session Two (3 hours) is a chance to hear speeches drafted by the delegates, to give feedback and suggest improvements. Peer-to-peer reflection is a crucial part of this session.

What material attendees will receive

The PRCA trainer Louise Third will work with the commissioning manager to design the workshop according to needs. Delegates receive joining instructions, including a reading list for anyone interested in reading around the topic beforehand.

The Workbook (a Word Doc.) is emailed just before Session One; this is a comprehensive tool in which delegates can take notes. It is packed with tips, reminders, and suggestions for further reading. All the slides are available afterwards via the commissioning manager.

Louise recommends that the draft speeches are collated into a single file for future internal use and reference.

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If you would like more information on PRCA's courses and qualifications, please contact the Training team  on  020 7233 6026 or [email protected] .

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Pricing in-company

Corporate Groups £3,000 per day (6 -12 delegates) – Charities up to 25% discount.

Course Introduction

What's it about.

Speech-making is a requirement for most business leaders, politicians, civil servants and other figures in the public eye. Some write their own speeches; others delegate the task to speechwriters. This workshop looks at a variety of techniques used to produce successful speeches that can engage an audience.

Who should attend?

This course is aimed at everyone who is involved in the production of speeches and presentations, whether researching and writing their own, or someone else's.

Learning outcomes

• Identify the profile of your speaker and the purpose of the speech
• Use a toolkit of techniques for structuring speeches that make an impact
• Employ methods to inject colour, drama and impact into speeches and presentations
• Gain confidence in your ability to write a strong speech
• Establish and maintain rapport to keep the attention of the audience
• Audience analysis – demographic analysis and a basic overview of neuro-linguistic programming

Participants will benefit from being able to produce speeches that are more competent and credible, enhancing their speaker’s ability to influence decision makers and gain acceptance of ideas.

Course Structure Highlights

• Research and outline your speech
• Set objectives
• Write with the audience in mind
• Craft powerful openings and memorable conclusions
• Anticipate questions and craft answers with brevity and impact
• Develop the best speech structure
• Learn from the techniques used by great orators
• Season your speech with quotations, humour and anecdotes
• Tailor a speech to the speaker’s style
• Advanced Digital Writing
• Email & Letter Writing

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WHERE SCIENCE MEETS ART

Welcome to The Speechwriter, the home of powerful communication.

I harness the latest research in neuroscience and psychology to teach individuals, business owners, leaders and executives about how our brains work and how to best communicate with themselves and others to be happier, higher performing individuals and teams.

I offer one-on-one public speaking coaching, online courses, workshops, corporate training, and speech writing.

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If online courses aren’t for you, attend one of my upcoming workshops to learn from me the science and secrets of powerful communication.

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Nicole is beyond brilliant!

I’ll be honest – as an author with a book published in 10 countries – I feel I am quite talented as a writer and wasn’t sure if Nicole would be able to uplevel my speech. Well, wasn’t I taken for a ride! She clearly mapped out what was missing, what to add, and how to add it.

She was patient, explained herself well and even sent me a note to ask how my keynote went after it. It was immensely valuable to collaborate for one of my keynotes, and I am looking forward to doing another with her soon.

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AUSTRALIA’S TRUSTED SPEECHWRITER & PUBLIC SPEAKING COACH

As a speechwriter, I’ve written speeches for two Australian Prime Ministers, other Federal Government Ministers, high-profile government leaders, CEOs and executives.

I’ve written speeches for some of the nation’s biggest occasions, like Australia Day and Anzac Day, as well as following a terrorist attack. I’ve also written speeches about climate change, domestic violence and defence.  

I’ve long known the importance of words to shift beliefs, adopt the right mindset, improve wellbeing, navigate complex emotions and successfully achieve change… and now I know the science to help explain why and how.

I harness the latest research in neuroscience and psychology to teach people about how our brains work so they can be more powerful communicators and achieve better results, both for themselves and others.

Our speeches will be forever better thanks to the training we did with Nicole.

EVERYONE IS A SPEECH WRITER

You might be thinking, ‘But I’m not a speechwriter, what can I learn from you?’ Well, hang on a second. You can learn plenty from me. (Trust me, you want to know how to write good speeches.)

There are three types of speeches in this world: the speeches given to us, the speeches we give others and the speeches we give ourselves.

Whether you’re a leader looking for better results or an individual wanting to achieve more in life, by understanding how our brains work, you can change how you communicate with yourself and others to be higher performing, develop deeper connections, improve wellbeing and achieve lasting change.

Yes, YOU are a speechwriter. Everyone is a speechwriter.

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Four Reasons to Master Public Speaking

by Nicole Thomson-Pride | Jun 6, 2024 | Public Speaking

I can still remember the first real speech I gave. I was 16 years old, in Year 10, and every person in the year at high school had to take part in a pubic speaking assessment. We could write and deliver a speech about anything we wanted. I chose to write about my...

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by Nicole Thomson-Pride | Jan 3, 2024 | CEO Communication , Leadership Communication , Speechwriting

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XCOM-020 - Professional Speechwriting for Military and Government

Course description.

Professional Speechwriting for Military and Government prepares participants to write speeches for leaders at any level in the military and in government. The course presents practical, step-by-step methods so that speechwriters can analyze an event, work constructively with a speaker, present a topic in the most effective and memorable way, hold the attention of the audience, and achieve the ultimate goal of a speaker by crafting a professional and compelling text. These techniques are presented in the context of the unique nature of military and government communication and occasions, with attention to the use of specialized language, dealing with classified or proprietary material and attendant language, and certain customary requirements associated with remarks such as memorials, dedications, retirements, award ceremonies, expert testimony, changes of command, eulogies, expert-to-public explanations, and statements in times of crisis.

Course Objectives

Upon completion of Professional Speechwriting for Military and Government, participants will be able to:

Write a complete, compelling, and professional speech appropriate to military and/or government considerations;

Write in a variety of speechwriting styles;

Write multiple styles of speech openings and closings;

Identify and understand the importance of “the big takeaway”;

Transform single large claims and arguments into more easily explainable elements;

Use language in more creative ways;

Employ a methodical approach to persuasive writing;

Use emotion to reinforce fact;

Analyze an audience and the occasion;

Manage the relationship with the speaker/principal and content contributors;

Maximize the efficient use of the writer’s time and resources;

Review and revise speeches to improve their effectiveness and readability; and

Organize the task of speechwriting for the writer, the speaker, and all participants in the process.

Session Time-Out

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What Does a Technical Writer Do?

Know before you read At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles may reference careers for which we do not offer academic programs, along with salary data for those careers. Cited projections do not guarantee actual salary or job growth.

Many companies have technical writers, but you may not think too much about them. Yet, when you're using a product manual, reading a how-to or following step-by-step instructions, a technical writer made that possible. These writers are responsible for creating clear content to help people understand information in a user-friendly way.

From the user manual that comes with your car to the directions on the back of a child’s new toy, tech writers are behind a lot of the writing that makes both everyday and complicated tasks a little easier.

“In a nutshell, a technical writer takes complex information and transforms it into consumable content based on the user’s needs,” said Tami Love , a communication instructor at Southern New Hampshire University (SNHU). "Very few products or services can be consumed without some information and/or instruction. The documentation is just as important as the product or service that it documents."

In addition to teaching at SNHU, Love is a senior technical writer with hands-on industry experience. She is also in her third year serving on the admin councilor for the Society of Technical Communication's Carolinas chapter, where she has been a member for over 15 years.

“My unconventional journey into technical writing started when I was an engineer and was presented with an opportunity for a job change ,” Love said. “I (became a tech writer) partly because I was located in the same city as the engineering team, which would facilitate better collaboration between them and a writer."

Tech writers can often be found in industries like technology, healthcare and manufacturing, where communication is crucial. For example, at a company that makes software, a technical writer might create the user guides that explain how to use it. Or in the manufacturing industry, a technical writer might write safety procedures or maintenance instructions for a piece of machinery.

What Are the Roles of a Technical Writer?

A technical writer wears many hats, and sometimes those responsibilities fall under job titles like technical communicator, information developer or documentation specialist.

To Amanda Groves , associate dean of liberal arts at SNHU, one of the key roles of a technical writer is to be a translator. "Oftentimes, product and process developers are highly skilled in production, but they need a detail-oriented communicator to help another audience understand the value of what they’re producing," Groves said. "Technical writers are essentially the translators that help different audiences understand any given topic."

While Groves has never had the words "technical writer" in her job title, her roles have always included technical writing in some way. As a tutor, instructor and now dean, Groves points to documents she has written like Standard Operating Procedures (SOPs), business cases, training materials, FAQs and academic catalogues that fall under a technical writing umbrella.

All of these documents strive to communicate complicated material in an easier way. But technical writing isn’t just about the writing. In fact, Love said that writing is only about 10% of the job.

In Love's experience, a technical writer has a range of responsibilities, including:

• Education: A technical writer must have a strong understanding of the subject matter they are writing about.
• Research: Before writing, a technical writer must conduct thorough research to ensure what they write is accurate.
• Planning: Technical writers must carefully plan the structure and content of their documents to ensure they meet the needs of their audience.
• Writing: And of course, a technical writer writes. A good tech writer turns technical information into accessible content that anyone can understand.

Is Technical Writing Hard?

If you're interested in technical writing, you may have questions about how “technical” it really is. While it is important to understand your industry’s jargon and nuances, much of this can be learned on the job.

According to Love, entry-level or junior writers are not expected to know processes, tools or content right away, and many technical writers will be mentored by senior writers who give them simple tasks while they learn technical knowledge for that specific industry. “As writers get process and technical experience,” Love said, “they become more comfortable with taking on more responsibility and initiative (at their own pace).”

Technical writers also often work closely with subject matter experts (SMEs) and other team members to gather information and feedback for their documents – so you don’t need to know everything. Sometimes, you just need to know how to find the right information or ask the right questions.

As much as being a technical writer is about knowing your stuff, it’s also about being able to adapt and learn quickly. “It’s incredible how much you can learn about all sorts of topics, products or processes when you’re tasked with explaining how they function,” said Groves.

Are Technical Writers in High Demand?

Technical writers are needed in many industries, and it is expected that they will be needed even more every year. In fact, between 2022 and 2032, the U.S. Bureau of Labor Statistics (BLS) projects a 7% increase in technical writer jobs.*

“Technical writers are needed not only in IT, but in the government, pharma/healthcare, finance and education sectors,” said Love. In these industries, especially, information can be complicated, and good info or instructions can greatly impact someone's life or health.

For example, in the healthcare industry, a doctor might send a patient home with a monitor for an at-home sleep test. That patient needs to have clear instructions to make sure they use the medical device correctly and get accurate readings — if they don't, their health could be at risk.

“When you’re seeking out technical writing opportunities,” Groves said, “remember to look for areas where a good communicator might be needed.”

What Qualifications Do You Need to Be a Technical Writer?

There are a couple of different paths you can take if you want to become a technical writer, but according to the BLS, the typical entry-level education requirement is a bachelor's degree .

According to Groves and the BLS , some majors you might consider if you want to go into technical writing include:

• Bachelor's in communication
• Bachelor's in English
• Bachelor's in journalism (journalism degrees are not currently available at SNHU)

You might also consider pursuing a degree in a field related to the industry you want to write for, such as an engineering degree  or a computer science degree . “At SNHU, we offer COM 343: Technical Writing Communication, which teaches several types of technical writing for different audiences. This would be a great place to start for someone new to the field," said Groves.

Groves also suggests looking for opportunities in your current workplace. "If you consider what falls into the category of ‘technical writing,’ you might be surprised at what needs already exist in your current role," she said.

For example, your team might benefit from a process guide, or a new tool might be easier to use if you had a manual written. If you see that there are ways that writing could help the people around you more easily understand a topic, then your workplace might need someone with technical writing skills.

Find Your Program

Is tech writing for me.

Every day, good tech writing makes the world easier to navigate and understand. It can be a rewarding field that allows people to engage with accessible technical, medical and financial information – just to a name a few. With the right preparation and skills, you can make a difference for people just like you.

“If you’re analytical and inquisitive by nature, and you also enjoy explaining concepts, you might be surprised at how enjoyable technical writing can be,” said Groves. Taking tech writing course or looking for an internship  can be a great first step to help you learn and build your confidence.

“Don’t be intimidated by the details or the idea of explaining complex ideas,” said Groves. “Just remember that you can break down the items into as small increments as you need. In many cases, a product or process that can help others is just waiting for someone like you to make it accessible.”

A degree can change your life. Find the SNHU liberal arts program  that can best help you meet your goals.

*Cited job growth projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth. Actual salaries and/or earning potential may be the result of a combination of factors including, but not limited to: years of experience, industry of employment, geographic location and worker skill.

Meg Palmer ’18 is a writer and scholar by trade who loves reading, riding her bike and singing in a barbershop quartet. She earned her bachelor’s degree in English, language and literature at Southern New Hampshire University (SNHU) and her master’s degree in writing, rhetoric and discourse at DePaul University (’20). While attending SNHU, she served as the editor-in-chief of the campus student newspaper, The Penmen Press, where she deepened her passion for writing. Meg is an adjunct professor at Johnson and Wales University, where she teaches first year writing, honors composition, and public speaking. Connect with her on LinkedIn .

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