sales research analyst job description

• Job Descriptions
• Consulting and Strategy Job Descriptions

Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

• Bachelors degree in market research or related (essential).
• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics, and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases, and statistical packages.

Related Articles:

Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

• Career Blog

Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

• The role of a market research analyst, including key responsibilities and requirements
• Essential skills and experience for success in this field
• Job outlook and earning potential for market research analysts
• Tips for breaking into the field and advancing your career
• Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

Related Articles

• Cover Letter Example With Salary Requirements
• Customer Success Manager Resume: Sample & Summary
• Biology Resume Examples for Entry-Level Biologists
• Research Assistant Resume: Sample Job Description & Skills
• Crafting a Salary Increase Letter: Examples & Best Practices

Rate this article

0 / 5. Reviews: 0

More from ResumeHead

Market Research Analyst Job Description [Updated for 2024]

In today’s data-driven business landscape, the demand for market research analysts is soaring.

As the business world evolves, the need for savvy professionals who can gather, analyze, and interpret market data becomes increasingly critical.

But what does being a market research analyst truly entail?

Whether you are:

• A job seeker looking to unravel the complexities of this role,
• A hiring manager seeking to draft the perfect candidate profile,
• Or simply curious about the intricacies of market research analysis,

You’ve come to the right place.

Today, we present a customizable market research analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Market Research Analyst Duties and Responsibilities

Market Research Analysts use a range of tools and methodologies to gather and interpret data on market conditions, customer behaviors, and competitor activity.

Their findings assist businesses in making informed decisions about market opportunities, product or service development, and marketing strategy.

Their primary duties and responsibilities include:

• Conducting primary and secondary market research using various methods such as surveys, focus groups, and data analysis
• Monitoring and forecasting market trends and consumer behavior
• Identifying potential markets and testing them extensively
• Collecting data on competitors and analyzing their prices, sales, and marketing methods
• Preparing reports using statistical software and presenting findings to management
• Devising and evaluating methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires
• Working closely with other departments, such as marketing and sales, to understand and address business needs
• Advising businesses on market conditions, consumer behavior, and marketing strategies

Market Research Analyst Job Description Template

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions.

The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Qualifications

• Proven market research analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Market Research Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for market research or client meetings.
• Reporting Structure: Reports to the Market Research Manager or Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $62,000 minimum to $105,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Analyst Do?

Market Research Analysts play a crucial role in helping organizations understand their markets, customers, competitors, and other variables that affect business performance.

They work for corporations, marketing agencies, consulting firms or they may be self-employed.

They collect data and conduct research to understand market trends, consumer attitudes, and competitive practices.

This involves designing surveys, conducting interviews or focus groups, analyzing data using statistical software, and preparing reports.

Their main goal is to help the company understand what products people want, who will buy them, and at what price.

They use this information to help organizations develop marketing strategies, define target audiences, set pricing structures, and identify opportunities for business growth.

Market Research Analysts also track and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, and present their findings to the management using graphs and charts.

They work closely with other teams within the organization such as sales, product development, and senior leadership to provide insights that drive strategic decisions.

In addition to this, they are expected to keep up-to-date with the latest research methodologies, data analysis techniques, and marketing trends.

Market Research Analyst Qualifications and Skills

Market Research Analysts require a combination of technical skills, soft skills, and industry-specific knowledge to effectively analyze market conditions and guide business strategies, including:

• Strong analytical skills to interpret complex data and convert it into understandable results.
• Excellent communication skills to present findings and translate complex data into understandable documents and reports.
• Detail-oriented abilities to ensure accurate data collection and interpretation, as well as thorough market analyses.
• Proficiency in statistical software, databases, and design programs for data manipulation and visualization.
• Critical thinking skills to identify trends, patterns, and insights in the data and make strategic recommendations based on findings.
• Interpersonal skills to work effectively with different teams and stakeholders, understanding their informational needs and presenting relevant findings.
• Ability to work under pressure and meet tight deadlines, demonstrating exceptional time management skills.
• Knowledge of the industry and its latest trends, being able to anticipate changes in the market and their possible impacts.

Market Research Analyst Experience Requirements

Entry-level Market Research Analysts typically have 1 to 2 years of experience, gained through internships or part-time roles in market research, data analysis, or a related field.

They often have hands-on experience with data collection methods and statistical software.

Candidates with 2 to 5 years of experience usually have a solid understanding of market research methods, data analysis, and market trends.

They may also have experience with report writing and presenting findings to stakeholders.

Senior Market Research Analysts with over 5 years of experience often have a deep understanding of both qualitative and quantitative research methodologies.

They are likely to have developed leadership skills and may have managed small research projects or teams.

They may also have experience in strategic planning based on the insights gained from market research.

Additional relevant experience for all levels of Market Research Analysts can include a familiarity with Customer Relationship Management (CRM) systems, experience in a specific industry, or knowledge of a particular market.

It’s also essential that Market Research Analysts have experience with data visualization tools and are able to translate complex data into understandable and actionable insights.

This can often be gained through practical experience, further education, or certifications in market research or a related field.

Market Research Analyst Education and Training Requirements

To become a Market Research Analyst, a bachelor’s degree in marketing, business administration, statistics, or a related field is generally required.

The degree program should cover areas such as market research, statistics, business administration, and consumer behavior.

These subjects equip a candidate with the necessary knowledge and skills to analyze market trends, interpret data, and make informed business decisions.

Many employers may prefer candidates with a master’s degree in market research or a related field, especially for more advanced positions.

These programs dive deeper into the research methodologies, data analysis techniques, and marketing strategies required for the role.

In addition to formal education, market research analysts should have strong analytical skills, be adept at using statistical software, and have a good understanding of consumer behavior.

Certification is not always required but can be beneficial for career advancement.

The Marketing Research Association offers the Professional Researcher Certification (PRC) for those who meet education and experience requirements.

Lastly, continuous learning and staying updated with the latest market trends and research methodologies is critical in this field.

Many analysts attend workshops, seminars, and courses to update their skills and knowledge.

Market Research Analyst Salary Expectations

A Market Research Analyst earns an average salary of $63,790 (USD) per year.

However, the actual income may differ based on factors such as industry, years of experience, level of education, and the location of the job.

Market Research Analyst Job Description FAQs

What skills does a market research analyst need.

A Market Research Analyst should have strong analytical skills to understand large and complex data sets, critical-thinking skills to draw accurate conclusions from their findings, and detail-oriented nature to ensure the accuracy of their data.

They also need to have excellent communication skills to present their findings in a clear, comprehensible way to their team or clients.

Do Market Research Analysts need a degree?

Most Market Research Analyst positions require at least a bachelor’s degree in marketing, business, statistics, or a related field.

Some advanced roles may require a master’s degree.

Practical experience with statistical software, data visualization, and digital marketing tools can be beneficial.

What should you look for in a Market Research Analyst resume?

On a Market Research Analyst’s resume, look for a degree in a relevant field and experience with data analysis, as this is a key part of the role.

Familiarity with specific market research tools and software is also a plus.

Additionally, any demonstration of strong communication skills, whether through presentations, reports, or other means, can be a good indicator of their ability to convey their findings effectively.

What qualities make a good Market Research Analyst?

A good Market Research Analyst is naturally curious and enjoys digging into data to uncover trends and insights.

They’re detail-oriented and meticulous, as accuracy is paramount in their role.

They also possess strong problem-solving skills, using their findings to strategize effective marketing approaches.

Furthermore, good communication skills are essential, as they must present their findings and recommendations in a clear and compelling way.

Is it challenging to hire Market Research Analysts?

Finding a Market Research Analyst with the right blend of analytical prowess, industry knowledge, and communication skills can be challenging.

The field is highly competitive, and the best candidates often have a solid educational background coupled with practical experience.

Employers need to offer competitive salaries and opportunities for advancement to attract top talent.

And there you have it.

Today, we’ve demystified what it truly entails to be a market research analyst.

And guess what?

It’s not just about crunching numbers.

It’s about unearthing valuable insights that help shape business strategies, one data point at a time.

With our ready-to-use market research analyst job description template and real-world examples, you’re all set to make a difference.

But why stop there?

Dive deeper with our job description generator . It’s your next step to creating razor-sharp job listings or polishing your resume to brilliance.

Every data point is a part of the larger narrative.

Let’s shape that future. Together.

Reasons to Become a Market Research Analyst (Fuel Business Growth!)

How to Become a Market Research Analyst (Complete Guide)

Disadvantages of Being a Market Research Analyst (Demographic-Driven Distress)

Outlandish Occupations: Unusual Jobs That Redefine Work

Humanity’s Fort: Jobs Where AI’s Impact Is Nil

Underpaid and Overlooked: A Deep Dive into the Least Paying Jobs

Your Home, Your Office: High-Paying Remote Jobs to Elevate Your Lifestyle!

The Editorial Team at InterviewGuy.com is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers. Our content meets real-time industry demands, ensuring readers receive timely, accurate, and actionable advice. We value our readers' insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance.

Similar Posts

Nephrology Medical Consultant Job Description [Updated for 2024]

Tooling Engineer Job Description [Updated for 2024]

Nuclear Medicine Researcher Job Description [Updated for 2024]

EKG Sales Representative Job Description [Updated for 2024]

Health Communications Specialist Job Description [Updated for 2024]

Pega Senior System Architect Job Description [Updated for 2024]

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

What Does a Sales Analyst Do? We Break It Down

Published: January 07, 2022

Considering a career in sales but want something that pushes the limits of a traditional sales rep’s role? Enter, the sales analyst. It’s a sales operations role that’s less about selling a product or service to customers and more about selling next steps and solutions to your internal sales team.

The result? A career and career path that draws heavily on your ability to think critically, analyze complex data, and communicate your results clearly to peers and executives.

Let’s take a deeper dive into the career trajectory of a sales analyst and what you can expect to earn at each stage. Finally, we’ll look at real-life sales analyst job descriptions so you know what to expect when you start the hunt for your next move.

Sales Analyst Career Path

1. sales analyst.

A sales analyst’s job is to increase sales and revenue for a company. This is achieved by running competitive analysis, forecasting, and making recommendations on how the sales, marketing, and other teams should move forward.

A sales analyst might even coordinate with the marketing team on how to run successful campaigns, or work with the supply chain team to make production or inventory run smoothly.

While there are no specific education requirements you’ll see across the board, a bachelor’s degree in statistics, math, market research, or computer science is a plus — and a master’s degree in a related field can increase pay and make promotions more accessible.

Sales Analyst Salary

According to Indeed, the average base pay for a sales analyst in 2020 was $62,858 with an average additional cash compensation of $3,887. That said, there's considerable variability in how sales analysts are compensated. According to Glassdoor, that base salary figure typically falls between $38,000 to $76,000.

2. Senior Sales Analyst

The next step in your career growth is a senior sales analyst. It generally also means a pay bump — with an average annual salary of $79,347 . The responsibilities are similar to that of a sales analyst, but may call for more advanced data collection, statistical software use, and the conversion of complex data into easily digestible presentations, graphs, or reports.

This role might also be more client or management-facing, sharing the results of a whole team of analysts. Many senior sales analyst positions require, or strongly prefer, a master’s degree in market research or a related field, but certifications can be a valuable way to boost your resume. The International Institute of Market Research and Analytics offers a Certified Market Research Professional (CMRP) exam worth looking into.

3. Financial Analyst

Forecasting, long-term financial planning, and operational and financial reporting are just a few of the skills you’ll hone in on this position. It might sound similar to a sales analyst position, but it requires you to focus on one area and master it.

Your ability to analyze results in Business Intelligence (BI) Applications like Looker , Tableau , or Qlik will give you a leg up when speaking to your experience creating data models. And forecasting to increase team or business efficiency, business planning, and staffing requirements will broaden your scope outside that of a traditional sales analyst.

With greater expertise comes a higher salary. Financial analysts receive an average base salary of $70,809 annually .

4. National Account Manager

If you’re ready for a new challenge, you might make the eventual jump to national account manager . In this role, you’d serve as the liaison for client relationships, communicating sales and marketing messages and assisting in the management of the account.

Outlining sales goals, defining budgets, and setting margin targets are tasks you’d oversee. You’d also likely provide monthly or quarterly sales overviews outlining wins and challenges the account faced over that period of time.

You might also work directly with the legal team to iron out proposals and other contract initiatives. Finally, adding value to existing accounts would be an important part of the role.

Whether developing promotional materials or desirable services or programs for your clients, searching for new ways to keep them as a customer is a major focus for this type of role. The good news? The average annual base pay for a national account manager increases to $95,000.

5. Sales Operations Manager

A sales operations manager still relies heavily on your ability to use BI software, analyze data, and interpret results that drive strategic decisions. But instead of being client-facing, your focus rests internally on supporting the front lines of your sales team.

You should expect to need expert-level Excel and SQL knowledge, have experience solving complex business problems, and maybe even have an M.B.A.. The average base pay for a sales operations manager is $97,370 annually.

6. Finance Director

Once you’ve proven your ability to manage the financial health of a sales team, you might be ready to take on more responsibility as a finance director. In this role, you’ll be responsible for your company’s overall financial well-being. Both operational and strategic, you’ll put your forecasting skills to use creating a financial roadmap for the business.

You should have demonstrated experience analyzing and communicating complex financial information and familiarity with the software your company uses. Show your history of reporting, creating strategies, and communicating results in a concise, jargon-free way. The national salary average for a finance director is $136,475 .

7. Director of Sales Operations

As director of sales operations, you’ll work with many of the analysts and other previous roles we’ve discussed to identify an overall strategic vision and roadmap for the sales organization at your company.

You’ll likely develop key performance indicators for your salespeople to hit, meet with sales leaders to discuss challenges and ways forward, and listen to your analysts to determine strategic steps forward in your industry.

You’ll lean heavily on your analytical background to understand the information presented to you. And at this stage in your career, you have at least 10 years of experience and a proven track record in the business. Base pay for this position averages $132,132 per year.

Sales Analyst Job Description

Sales analysts support executives, managers, and broader sales organizations. They're expected to research sales trends, evaluate sales performance, and identify areas for growth. They generally have roughly three years of experience in sales — but more senior sales analyst positions might require a master's degree.

Let's break down the typical day-to-day responsibilities of a sales analyst and the key skills needed to execute them:

1. Develop projections and forecasts.

Combining and analyzing data to forecast sales trends is a crucial part of the job. Ultimately, your insights will guide your organization to make smarter decisions when setting goals, budgeting, prospecting, and other revenue-impacting factors. In many cases, a sales analyst will also examine the potential revenue growth of various proposals.

Sales forecasting, statistical or predictive modeling, and proficiency in statistical software like Excel , Demand Caster , or NetSuite .

2. Communicate with company leadership regularly.

Because of the data-driven nature of the job, you may assume a sales analyst only needs sharp technical skills — but strong communication skills are equally essential. You should be comfortable sharing reports and demonstrating an ability to diagnose problems and implement solutions.

For instance, you may need to condense complex or technical information into a palatable and easy-to-understand presentation for company leadership. You may also lead staff meetings to explain new sales trends or strategies.

Strong written and oral communication and competency in presentation software like Microsoft PowerPoint , Google Slides , or Keynote .

3. Monitor and evaluate sales performance.

One of the chief duties of a sales analyst is assessing sales data for an organization — specifically examining monthly, quarterly, and annual reports to identify trends, patterns, and areas for growth or improvement.

Additionally, sales analysts examine market data, customer metrics, and competitor activity to identify areas where an organization can increase its efforts.

Sales reporting, data analytics, and competency in spreadsheet and database management .

4. Guide marketing and supply chain efforts.

A sales analyst may work as a consultant across sales, marketing, and even supply chain departments.

For example, a sales analyst may advise marketing teams in the development of campaigns. Pulling insights from their data, they can identify markets to target with advertising and marketing efforts.

Ability to work independently and with cross-functional teams.

Sales Analyst Job Descriptions

If you’re like me, you learn best by seeing things in the real world. So, here are a few actual job descriptions for sales analyst positions and above.

Sales Analyst Job Description Example

Sales Reporting Analyst Job Description Example

Financial Analyst Job Description Example

Sales Operations Analyst Job Description Example

A sales analyst doesn't just crunch the numbers — they help steer the ship when it comes to important decision-making in sales and marketing.

If you think this role is right for you, consider broadening your technical skills and boosting your resume with relevant certifications. And if you're starting from the ground up, seek out entry-level sales or accounting positions to kick start your new career path.

Editor's note: This post was originally published on June 6, 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

Your Guide to Business Development Planning

9 Strategic Planning Models and Tools for the Customer-Focused Business

S&OP: A Comprehensive Overview of Sales and Operations Planning

A Straightforward Guide to Qualitative Forecasting

4 Clever and Effective Ways to Simplify Your Sales Process From Seasoned Sales Experts

Lead Distribution Methods and Best Practices

Lead Routing: How to Precisely Implement and Route Key Prospects

The 25 Best Lead Distribution Software in 2022

Return on Sales: How to Calculate It and What You Need to Know

30 Key Interview Questions and Answers for Sales Operations Role

Find, interview, and hire exceptional salespeople who will exceed quota every month.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

DEI in 2024 is a more polarized topic than in 2020 – Check out our recent survey and get the insights Download the report

• HR Toolkit |
• HR Templates |
• Job descriptions |
• Sales job descriptions |

Sales Analyst job description

A Sales Analyst is a professional who creates sales forecasts and makes recommendations to optimize sales activities and increase market share.

Workable's content team brings its HR & employment expertise to Resources.

Refreshed on

June 6, 2022

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Use this Sales Analyst job description to advertise your vacancies and find qualified candidates. Feel free to modify responsibilities and requirements based on your needs.

Sales Analyst responsibilities include:

• Compiling, analyzing, and reporting sales data
• Monitoring and analyzing competitive activity, customer, and market trends
• Providing actionable insights to guide the sales and marketing teams

Want to generate a unique job description?

Looking for a job.

We are looking for a Sales Analyst to join our team and support our sales team by compiling and analyzing sales and market data to help our organization sell more effectively. 

Sales Analyst responsibilities include reviewing market trends and other sales figures to help our sales team understand the market and provide more recommendations to our potential clients. 

Ultimately, you will work with our sales team to improve our sales process and help us close more sales opportunities. 

Responsibilities

• Collect data from sales reports for analysis
• Develop methods and strategies for assessing large amounts of data
• Study past sales data to determine trends in productivity
• Examine company budget
• Conduct research into competitive companies and the surrounding market
• Study shopping and purchase trends of consumer base and target demographic
• Use sales prediction software to determine future trends
• Create sales evaluation reports based on collected data

Requirements and skills

• Proven work experience as a Sales Analyst or similar role
• Possesses strong problem-solving skills
• Communicates clearly and effectively
• Pays close attention to detail
• Relevant training and/or certifications as a Sales Analyst

Post this Sales Analyst job to over 200 job boards at once.

Frequently asked questions, jump to section, share on mastodon.

• Create new account

Market Research Analyst

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Market research analysts typically do the following:

• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert data and findings into tables, graphs, and written reports
• Prepare reports and present results to clients and management

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Analysts help determine a company’s position in the marketplace by researching their competitors and studying their marketing methods, prices, and sales. Using this information, analysts may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables analysts to develop advertising brochures and commercials, product promotions, and sales plans.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys that market research analysts use are survey researchers.

Market research analysts held about 792,500 jobs in 2021. The largest employers of market research analysts were as follows:

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.

Work Schedules

Most market research analysts work full time during regular business hours.

Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. Strong research and analytical skills are essential.

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field.

Courses in statistics, research methods, and marketing are important for prospective analysts. Courses in communications and social sciences, such as economics or consumer behavior, are also helpful.

Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor’s degree in another field, such as statistics and marketing, and earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The  Insights Association  offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

Other Experience

Completing an internship while in school may be helpful. Prospective analysts also may gain experience by volunteering for an organization and helping with market research or related projects.

Employers may prefer to hire candidates who have experience in other positions that require collecting and analyzing data or writing reports to summarize research. 

Market research analysts typically have an interest in the Thinking, Persuading and Organizing interest areas, according to the Holland Code framework. The Thinking interest area indicates a focus on researching, investigating, and increasing the understanding of natural laws. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Thinking or Persuading or Organizing interest which might fit with a career as a market research analyst, you can take a career test to measure your interests.

Market research analysts should also possess the following specific qualities:

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. Market research analysts must assess all available information to determine what marketing strategy would work best for a company.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

In May 2021, the median annual wages for market research analysts in the top industries in which they worked were as follows:

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. 

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

For more information about market research analysts, visit

Insights Association

For resources and information about qualitative research, visit

Qualitative Research Consultants Association  (QRCA)

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook . This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

I would like to cite this page for a report. Who is the author?

There is no published author for this page. Please use citation guidelines for webpages without an author available. 

I think I have found an error or inaccurate information on this page. Who should I contact?

This information is taken directly from the Occupational Outlook Handbook published by the US Bureau of Labor Statistics. Truity does not editorialize the information, including changing information that our readers believe is inaccurate, because we consider the BLS to be the authority on occupational information. However, if you would like to correct a typo or other technical error, you can reach us at [email protected] .

I am not sure if this career is right for me. How can I decide?

There are many excellent tools available that will allow you to measure your interests, profile your personality, and match these traits with appropriate careers. On this site, you can take the Career Personality Profiler assessment, the Holland Code assessment, or the Photo Career Quiz .

Get Our Newsletter

• Book a Speaker

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus convallis sem tellus, vitae egestas felis vestibule ut.

Error message details.

Reuse Permissions

Request permission to republish or redistribute SHRM content and materials.

Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Related Content

Why AI+HI Is Essential to Compliance

HR must always include human intelligence and oversight of AI in decision-making in hiring and firing, a legal expert said at SHRM24. She added that HR can ensure compliance by meeting the strictest AI standards, which will be in Colorado’s upcoming AI law.

A 4-Day Workweek? AI-Fueled Efficiencies Could Make It Happen

The proliferation of artificial intelligence in the workplace, and the ensuing expected increase in productivity and efficiency, could help usher in the four-day workweek, some experts predict.

Advertisement

Artificial Intelligence in the Workplace

​An organization run by AI is not a futuristic concept. Such technology is already a part of many workplaces and will continue to shape the labor market and HR. Here's how employers and employees can successfully manage generative AI and other AI-powered systems.

HR Daily Newsletter

News, trends, analysis and breaking news alerts to help HR professionals do their jobs better each business day.

Success title

Success caption

Resume Builder

• Resume Experts
• Search Jobs
• Search for Talent
• Employer Branding
• Outplacement

Market Research Analyst Job Description

Market research analyst duties & responsibilities.

To write an effective market research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included market research analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Market Research Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research Analyst

List any licenses or certifications required by the position: PMP, MACC, GIS

Education for Market Research Analyst

Typically a job would require a certain level of education.

Employers hiring for the market research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Economics, Statistics, Psychology, Education, Business/Administration, Social Sciences, Finance, Mathematics

Skills for Market Research Analyst

Desired skills for market research analyst include:

Desired experience for market research analyst includes:

Market Research Analyst Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Conduct research to build detailed profiles of existing and target customers
• Conduct research to assess candidate target markets, including estimating market size and identifying key market traits, drivers, challenges and opportunities
• Perform analysis to identify customer and market trends
• Plan and conduct secondary market research on the company's competitors across market segments
• Collaborate to develop market research plans and approaches to answer specific business challenges
• Plan and lead strategic opportunity analysis and market research activities for the global pharmaceutical and OTC businesses
• Conduct ad-hoc secondary market research
• Provide analysis of sales and volume data for specific customers, products, and categories
• Perform other ad hoc analysis and present findings to senior management as required
• Maintain accountability on behalf of Global Dealer Learning to provide dealers and districts with project/program deliverables
• Minimum of 3 years market research experience on the vendor side
• Minimum of 3 years advanced analytics experience
• Conjoint and choice modeling (ACA, CVA, CBC, ACBC, MBC)
• Salford Systems Predictive Modeler Suite
• Expertise in quantitative research (web, phone and mail) and qualitative research (in person/online focus groups and in-depth interviews), including survey design, data analysis and interpretation, report writing
• Develop report packages based on internal demand that maximize relevance and usage, and minimize customization
• Look for opportunities to standardize and systematize reporting across the group, including the use of technology to reach our target audience
• Create efficiencies in recurring report processes through the advanced use of research tools such as custom screens and filters
• Seek user feedback regularly in order to further enhance report specs
• Play a supporting role in larger, more complex projects and may have to take a leading role in smaller, less complex projects
• Provide input and perspective on product and market research availability as it pertains to specific initiatives
• Fulfill ad hoc product and market inquiries submitted to group mailbox
• Run quantitative reports from syndicated research, including reach and frequencies
• Provide analysis of qualitative profile and product usage
• Run share shift analysis to show benefits of network radio
• Well developed knowledge of a wide range of custom market research methodologies and techniques especially in the area of customer satisfaction/loyalty research, brand awareness/usage and new product development
• Minimum of five years experience in market research
• BA/BS, preferably in Customer Research or Marketing
• 4+ years of work experience in business environment, experience in customer insights and/or retail is a plus
• 2-4 years of progress towards a degree in Marketing
• Fall 2015 Internship
• Imputes key data for department’s computer files and library archives
• Ensures purchase orders are established with contracted vendor fielding the test and works with our finance teams to assure payment is made accordingly
• Monitors digital and TV feedback thru social sources (Facebook, Google, et al) to see how findings from those outlets are similar or different from what was reported in research testing
• Communicates with contracted research vendors to set sample specifications on outgoing tests, design and develop questionnaires, and provides norms to establish benchmarks using internal historical databases
• Works closely with our production teams and filmmakers to review all aspects of the test screening process to make sure everyone is on the same page
• Works with distribution and sales branch to select proper theater venue, and book security to protect the film with protocols established by our anti-piracy unit
• Incorporates information on test screening details in our internal status report
• Monitors guest list and makes arrangements with contracted vendor if VIP's in attendance require special handling
• Establishes deliverables of who will receive toplines and a set of the questionnaires when the test screening has concluded
• Transcribes focus groups feedback, reviews data files, and reads completed questionnaires to pen concise analysis of the findings, which may be disseminated to production, filmmakers and possibly select marketing and distribution personnel
• Bachelor’s degree (Master’s preferred) in a related field (e.g., quantitative methods, statistics, mathematics, marketing, marketing science, business)
• Bachelor's Degree in Business Administration/Management, Economics, Finance, Math, Information Sciences, Biology/Biological Sciences, Chemistry, Health/Nutrition, Marketing, Engineering, or a health-related field
• Ability to synthesize data/information and derive useful themes and trends within the business
• An energetic and enthusiastic team player, with ability to develop strong partnerships within the COE and across core banner partners
• Any experience with media research and software programs including Nielsen Audio, Scarborough, GfK/MRI, AdSpender, ACT1 and Strata is a plus
• Genuine interest in the broadcast media industry
• Knowledge of or experience working in higher education, or market research positions in other industries
• Manages Projects - detailing and guiding project structure to in-market execution
• Uses both primary and secondary research to develop, analyze, synthesize and communicate actionable insights to key stakeholders
• Assists with supporting, developing, communicating, and implementing the strategic direction of the Consumer Research team
• Proactively mine/analyze available data sources to further our team’s understanding of the business/market, develop hypotheses and identify insight
• Create the 'story' to facilitate communication of relevant results
• Closely interact and consult with relevant business teams to ensure objectives, data collection and analysis support key priorities
• Support the Market Research Manager to help manage external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
• Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs
• Participate in study design meetings with project team and/or clients
• Proven competency in managing and administering a learning management system
• Extensive experience in event contract management with hotels and facilities
• Possess high quality human relations and communication skills to handle upper-level dealer management engagement
• Thorough knowledge of company products, product applications or invoicing programs
• 3 to 5 years of job-related experience within dealer development and learning
• Experience with international dealers and training events
• Handling the details of implementing and managing all phases of market research and strategic communications projects
• Conducting analysis of research studies and creating coherent presentations to help drive strategy and planning
• Devise and evaluate methods for collecting data such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews
• Conduct research and develop strategies that brief marketing team regarding product launch plan
• Conduct post launch research that brief Acura product planning and marketing teams
• Conduct research and analysis to provide business and market insight
• Understand regional power market dynamics
• Learn load forecasting methods and perform annual regional load forecast using MetrixND
• Act as an internal consultant to the business - successful candidate must be self-motivated to learn new subjects and clearly articulate key concepts
• Develop visually compelling presentations with content rich material and with backup data/analysis for use by colleagues and senior leadership
• CFA/MBA or progress towards a CFA/MBA is preferred but not necessary
• The ability to build organized, concise, and transferable models in Excel is required
• Experience in working with various marketing research databases and software systems is preferred
• The ability to work in both a team environment and independently is important
• Minimum of a Bachelor's Degree in Business with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
• Entry level position - prior internships in the media arena required

Related Job Descriptions

Create a Resume in Minutes with Professional Resume Templates

I am an Employer

I am a candidate.

What does a market research analyst do?

Would you make a good market research analyst? Take our career test and find your match with over 800 careers.

What is a Market Research Analyst?

A market research analyst specializes in studying market conditions to identify potential sales opportunities for a product or service. They collect and analyze data on consumers' preferences, buying habits, and economic trends to help companies make informed decisions about their products and marketing strategies.

Market research analysts employ a variety of techniques, including surveys, interviews, focus groups, and statistical analysis, to gather relevant data. By evaluating market trends and consumer behavior, they provide valuable insights to businesses, enabling them to understand their target audience better and anticipate changes in demand. These professionals play an important role in shaping marketing campaigns, product development, and overall business strategies, ensuring that companies stay competitive in the market.

What does a Market Research Analyst do?

Duties and Responsibilities Market research analysts play a vital role in helping companies understand market trends, consumer behavior, and competitive landscapes. Their duties and responsibilities encompass a wide range of tasks aimed at gathering and analyzing data to provide actionable insights for strategic decision-making. Here are the key duties and responsibilities of a market research analyst:

• Data Collection: Market research analysts collect data through various methods such as surveys, interviews, questionnaires, and focus groups. They may also use tools to gather data from social media, online platforms, and public records.
• Data Analysis: Analysts use statistical software and techniques to analyze collected data. They interpret numerical data and transform it into meaningful insights, identifying patterns, trends, and correlations.
• Market Trends Analysis: Analysts study market trends, including consumer preferences, buying behaviors, and economic indicators. They assess the potential demand for products or services, helping businesses anticipate market changes.
• Competitor Analysis: Market research analysts analyze competitors' strategies, products, and market positioning. They identify strengths and weaknesses, providing companies with a competitive advantage by understanding the market landscape.
• Consumer Behavior Research: Analysts delve into consumer motivations, perceptions, and preferences. They evaluate factors influencing purchasing decisions, allowing businesses to tailor their products and marketing strategies to target audiences effectively.
• Report Generation: Analysts prepare detailed reports and presentations summarizing research findings. These reports often include visualizations such as charts and graphs to communicate complex data in a clear and understandable manner.
• Strategic Recommendations: Based on their analyses, market research analysts provide strategic recommendations to businesses. They offer insights on product development, pricing strategies, marketing campaigns, and market entry or expansion plans.
• Client Consultation: In consultancy roles, market research analysts engage with clients to understand their research needs. They design research methodologies, present findings, and offer actionable insights tailored to specific client objectives.
• Industry Analysis: Analysts assess broader industry trends, regulations, and technological advancements. They evaluate how these factors impact the market and provide industry-specific insights to businesses operating within that sector.

Types of Market Research Analysts Market research analysts can specialize in various fields and industries, each requiring unique skills and expertise. Here are some common types of market research analysts based on their areas of specialization:

• Consumer Market Research Analysts: These analysts focus on understanding consumer behavior, preferences, and buying patterns. They conduct surveys, interviews, and observational studies to gather insights into consumers' attitudes toward products and services.
• Product Market Research Analysts: Product-focused analysts research specific products or services to assess market demand, pricing strategies, and potential improvements. They analyze existing products, evaluate competitors, and identify opportunities for product enhancements.
• Advertising and Marketing Research Analysts: Analysts in this category study the effectiveness of advertising and marketing campaigns. They assess consumer responses to advertisements, analyze market trends, and provide recommendations for optimizing marketing strategies.
• Social and Opinion Research Analysts: These analysts focus on public opinion and social issues. They conduct surveys and polls to gather data on public attitudes, political preferences, social behaviors, and cultural trends. Their findings are often used by governments, nonprofits, and advocacy groups.
• Financial Market Research Analysts: Financial analysts specializing in market research assess financial markets, stocks, bonds, commodities, and investment opportunities. They analyze market trends, economic indicators, and company financial statements to provide insights to investors and financial institutions.
• Healthcare Market Research Analysts: Analysts in the healthcare sector study market trends related to pharmaceuticals, medical devices, healthcare services, and patient preferences. They analyze healthcare data to assist pharmaceutical companies, hospitals, and healthcare providers in making strategic decisions.
• Technology Market Research Analysts: Technology analysts research trends in the technology industry, including software, hardware, and emerging technologies. They assess consumer demand, competitor products, and industry innovations to provide insights for technology companies.
• International Market Research Analysts: Analysts specializing in international markets assess global market trends, cultural differences, and regulatory environments. They provide insights to companies looking to expand their operations internationally, helping them adapt their products and marketing strategies to different regions.
• Environmental Market Research Analysts: These analysts study market trends related to environmental issues, sustainable products, and green technologies. They assess consumer attitudes toward eco-friendly products and help businesses develop environmentally conscious strategies.
• Real Estate Market Research Analysts: Analysts in this field study real estate market trends, property values, and consumer preferences. They analyze data related to housing markets, commercial real estate, and property development to assist real estate agencies, developers, and investors.

Are you suited to be a market research analyst?

Market research analysts have distinct personalities . They tend to be investigative individuals, which means they’re intellectual, introspective, and inquisitive. They are curious, methodical, rational, analytical, and logical. Some of them are also enterprising, meaning they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic.

Does this sound like you? Take our free career test to find out if market research analyst is one of your top career matches.

What is the workplace of a Market Research Analyst like?

The workplace of a market research analyst is diverse and can vary based on the industry, the specific focus of research, and the type of organization they work for. Market research analysts are employed in various sectors, including market research firms, advertising agencies, consulting companies, corporate organizations, government agencies, and non-profit organizations. Here's an overview of what the workplace environment for a market research analyst might entail:

Office Environment: Market research analysts typically spend a significant amount of time in office settings, especially during tasks related to data analysis, report generation, and client consultations. In these environments, they work with computers, utilizing specialized software for data analysis, statistical modeling, and creating visually appealing presentations. Offices are often equipped with the necessary tools and technology to conduct research, such as survey software, databases, and communication systems.

Client Meetings and Consultations: Market research analysts frequently engage with clients to understand their research needs and present findings. These meetings can occur both in the analyst's office and at the client's location. During these consultations, analysts discuss research methodologies, data collection strategies, and the interpretation of results. Effective communication skills are crucial as analysts need to convey complex data and insights in a clear and understandable manner.

Fieldwork and Data Collection: Depending on the nature of the research project, market research analysts might conduct fieldwork to gather primary data. This could involve organizing focus group discussions, conducting surveys, or interviewing respondents. Fieldwork allows analysts to interact directly with consumers or participants, providing valuable qualitative insights that complement quantitative data.

Collaboration and Teamwork: Market research projects often require collaboration among a team of researchers, data analysts, and sometimes specialists from other disciplines. Analysts work closely with colleagues to design research studies, collect and analyze data, and develop comprehensive reports. Teamwork is essential for brainstorming ideas, validating research methodologies, and ensuring the accuracy of findings.

Remote Work and Flexibility: In recent years, the workplace of market research analysts has increasingly embraced remote work options, allowing professionals to work from home or other locations. This flexibility is particularly beneficial during data analysis and report writing stages, where analysts can focus on tasks without the distractions of a busy office environment. Remote work also enables collaboration through virtual meetings and communication tools.

Travel: For market research analysts involved in projects that require on-site data collection or client meetings, travel might be a component of their work. Analysts may need to visit focus group locations, attend industry conferences, or meet with clients in different cities or countries.

What Does a Market Research Analyst Do?

Learn About the Salary, Required Skills, & More

The Balance / Theresa Chiechi 

• Salary & Benefits
• Skills & Keywords
• Letters & Emails
• Job Listings
• Job Interviews
• Cover Letters
• Career Advice
• Work-From-Home Jobs
• Internships
• Duties & Responsibilities

Market Research Analyst Salary

• Education, Training & Certification
• Skills & Competencies

Job Outlook

Work environment, work schedule, comparing similar jobs.

Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. Others work directly for employers as part of a marketing team at consumer and product firms.

Approximately 738,000 people worked as market research analysts in the U.S. in 2020.

Market Research Analyst Duties & Responsibilities

Market analysts' responsibilities can depend somewhat on the employer, but they're largely similar:

• Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
• Analyze data using statistical software.
• Interpret the data they've collected, ​organizing this information into statistical tables and reports.
• Present their findings to executives and clients through charts, graphs, and other visual means to help them make ​better-informed decisions about product introductions, modifications, and marketing campaigns. 
• Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
• Measure effectiveness of marketing programs and strategies.

The industries that most frequently employ market research analysts include management, science, technical consulting services, computer systems design services, and advertising/public relations services.

Salaries can vary depending upon employer and industry. Those who work in the publishing industry tend to be the highest paid, but only marginally over those in company management.

• Median Annual Salary: $65,810
• Top 10% Annual Salary: More than $127,410
• Bottom 10% Annual Salary: Less than $33,80

Education, Training & Certification

Advanced education and certification can help land a job in this occupation.

• Education: Market research analysts typically have at least a bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, communications, or a related field. An  MBA  or other advanced education isn't required, but it's usually desired for leadership positions.
• Certification: Certifications are voluntary but strongly recommended because they help demonstrate professional competency.

The  Marketing Research Association  provides training and certification to those who qualify. 

Market Research Analyst Skills & Competencies

Some qualities and acquired skills will help you succeed at becoming a market research analyst.

• Computer skills: Experience with Microsoft PowerPoint and Word, as well as statistical software platforms such as SPSS, WinCross, SAS, and Market Sight, can help with sorting data, as well as creating visual results and trends.
• Math and analytical skills: These are essential for analyzing research data.
• Confidence : You should be comfortable speaking in front of strangers and presenting results to internal team members and management.
• Multitasking capability : You should be able to manage multiple projects with a quick turnaround.
• Interpersonal skills: You'll need an ability to work well with all levels of management, internal staff, clients, and vendors.

According to the U.S. Bureau of Labor Statistics, opportunities for market research analysts are expected to grow by 18% from 2016 through 2029, which is much faster than the average for all occupations.

Trends toward using data to understand consumer preferences for products and services and to target marketing to specific consumer niches are chiefly responsible for this projected growth.

This is a diversified position that can require working alone or with a team at any given time. You'll be working with people with a wide variety of skills and talents.

This is a full-time job, normally during regular business hours. Some overtime can be required due to looming deadlines and business volume.

How to Get the Job

LEARN AND APPLY:

The Insights Association has job listings, a networking portal, and it offers a certification program that can add immeasurably to your resume. Also check the top job boards for available positions.

DRAFT THE PERFECT RESUME:

Your resume is your first introduction to a prospective employer, and a good one can't be overrated. Learn tips and techniques for making yours perfect.

INCLUDE RELEVANT SKILLS IN YOUR COVER LETTER:

If the job requests a  cover letter , use two to three short paragraphs to describe past projects where you successfully performed market research.

Here's the estimated annual earning for similar occupations.

• Cost estimator : $66,610
• Economist : $108,350
• Public relations specialist : $62,810
• The Best (and Worst) Master's Degrees for Finding a Job
• What Does a Database Administrator Do?
• What Does a Computer Programmer Do?
• What Does a Software Developer Do?
• List of Jobs With Career and Salary Information
• What Does a Web Developer Do?
• What Does an Actuary Do?
• What Does a Bank Teller Do?
• What Does an Auto Mechanic Do?
• What Does a Physician Assistant (PA) Do?
• What Does an Insurance Underwriter Do?
• What Does a Construction Laborer Do?
• What Does a Teacher Assistant Do?
• What Does a Graphic Designer Do?
• Librarian Job Description, Salary, and Skills
• Financial Advisor Job Description, Skills, and Salary

Defining the Role

Market researcher, what is a market researcher.

Similar Job Titles:

Market Research Analyst, Marketing Research Analyst, Market Researcher, Market Research Consultant, Market Research Specialist

A Market Researcher collects and studies information about customers, sales trends, products, and services to develop future marketing plans. They may also use the data gathered to write reports that are used to direct business plans.

When posting for a Market Researcher, many companies may use job titles such as Market Research Manager or Market Research Analyst (although some employers believe Researcher and Analyst are two distinct jobs).

What does a Market Researcher do, typically?

Collects information to influence marketing campaigns.

A Market Researcher pulls information from surveys, research reports, trend data, and business assessments that will guide future changes in products, services, and marketing tactics.

Is Familiar with consumer opinion collection methods

These specialists applies quantitative and qualitative methodologies to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.

Organizes research results for analysis

They also work with data analysts to translate consumer data into functional and accessible information that is used to align a product, service, marketing strategy, or sales tactic with consumer desires and trends.

Common misconceptions about the Market Researcher role

A Market Analyst/Research Analyst: A Market Researcher collects and studies information, and usually works on both the font and back end of the data, performing experiments and interpreting results. A Market Research Analyst usually focuses on the back end, compiling and analyzing the data. These two roles often overlap.

A Market Intelligence Analyst: A Market Researcher collects and studies information relevant to a specific marketing strategy. A Market Intelligence Analyst focuses on information critical to a company’s markets.

Important metrics for a Market Researcher

Market Researchers use statistical methods to execute and evaluate research. These methods include:

• multiple regression,
• discriminant analysis
• factor analysis
• cluster analysis
• multidimensional scaling

Market Researcher Salary

US Based, employer-reported data for a Market Researcher:

• 25th Percentile $62 K
• Average $72.4 K
• 75th Percentile $81.7 K

Market Researcher Job Description

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Market Researcher at <Company XXX>, you’ll get to showcase your expertise designing and executing studies, surveys, and experiments to discover what our customers like and don’t like about our products and services. More specifically, you’ll get to:

• collect and study information about customers, sales trends, products, and services to direct our future business and marketing plans
• use your experience with consumer opinion collection methods to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.
• work with data analysts to translate consumer data into functional and accessible information that can help us change or revise a product, service, marketing strategy, or sales tactic
• develop strong client and vendor relationships to deliver consumer information that has a direct affect on our business goals and ROI

Hire a Market Researcher

We can help you find a qualified Market Researcher who fits your specific needs. Send us a few details about your ideal candidate, and we’d love to start the search for you!

The Celarity Mission

Celarity is an  award-winning Staffing & Recruiting  agency for Marketing, Creative & Digital talent with a mission: Creating happy careers with meaningful connections. For 30 years we have proudly connected 600+ companies with over 5,000 candidates.

200 Southdale Ctr, Edina, MN 55435

© 2024 celarity. all rights reserved., privacy policy, start the conversation.

Contact us below or call us at  952-941-0022

" * " indicates required fields

Market Research Analyst

Job description overview.

A Market Research Analyst job description involves studying market conditions to help businesses understand what customers want and need. They gather data on consumer behaviors, trends, and preferences, analyze it, and then share their findings with their team. The Analyst helps businesses make strategic and informed decisions by identifying opportunities or threats in the market. 

On a typical day, the Analyst may use tools such as surveys, focus groups, and questionnaires to collect data from customers. They analyze this data to identify trends, patterns, and insights that can be used to develop marketing strategies that drive sales. They also create reports to share their findings with their team, as well as clients or stakeholders. 

To become a Market Research Analyst, a Bachelor’s degree in market research, statistics, business administration, or a related field is required. The Analyst should also have strong critical thinking, analytical, and communication skills. They should be able to work in a fast-paced environment and have excellent attention to detail.

Struggling with Product Marketing?👇 ‍ PMMTeam is a world-class Product Marketing Agency with a unique "as a service" subscription model.

Table of contents, job duties and responsibilities.

• Collect and analyze data on market trends and competitors

• Develop surveys and questionnaires to gather feedback from customers

• Use statistical software to analyze and interpret data 

• Present findings and recommendations to management 

• Monitor and report on the effectiveness of marketing campaigns 

• Identify potential target markets and develop strategies to reach them 

• Collaborate with other departments, such as sales and product development 

• Stay current on industry trends and developments 

• Conduct focus groups and interviews with customers and stakeholders 

• Maintain a database of market research findings for future reference.

Experience and Education Requirements

If you want to become a Market Research Analyst in the Marketing industry, you'll need both education and experience. Usually, employers require a Bachelor's degree in marketing, statistics, or a related field. But having a Master's degree can give you an edge over other candidates. In addition to formal education, employers also look for candidates who have experience working in the field. You can gain experience through internships, volunteering, or working part-time jobs in market research. It's also helpful to have skills in data analysis, communication, and critical thinking. So, if you're interested in a career as a Market Research Analyst, start by getting the education and experience you need to succeed.

Salary Range

The average salary range for a Market Research Analyst in the Marketing industry in the United States is between $45,000 to $85,000 annually. However, this can vary depending on the location, experience level, and company size. For example, in San Francisco, the salary range can be higher, averaging around $65,000 to $130,000 due to the higher cost of living. In contrast, in smaller cities, the range may be lower, averaging around $40,000 to $70,000. Good data for other countries is limited, but in Canada, the range is around CAD $40,000 to $75,000. These figures are based on data from Glassdoor and Payscale.

• Payscale 
• SalaryExpert

Career Outlook

If you're interested in becoming a Market Research Analyst, you'll be happy to know that the job outlook for this field is positive. According to the United States Bureau of Labor Statistics, job growth for market research analysts is projected to be 18% from 2019 to 2029. This is much faster than the average for all occupations. 

This growth is attributed to the increasing demand for data analysis to inform business decisions. As companies become more data-focused, there will be a need for skilled analysts to handle this information. Market Research Analysts help businesses to identify market trends, understand customer behavior, and assess competition. Their valuable insights help companies to make informed decisions and stay ahead of their competitors.

Overall, the outlook for Market Research Analysts is promising. If you're interested in this career path, it's worth considering further education and training to set yourself apart from other job applicants.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Analyst do?

A: As a Market Research Analyst, you collect and analyze data about target markets for products and services.

Q: What are the necessary qualifications for this job?

A: Generally, you'll need a bachelor's degree in marketing, statistics, or a related field, as well as knowledge of statistical analysis software.

Q: What skills are essential for this role?

A: Strong analytical skills, knowledge of data analysis software, and advanced communication skills are crucial for a Market Research Analyst.

Q: What types of companies employ Market Research Analysts?

A: Companies in various industries, including healthcare, finance, and consumer goods, employ Market Research Analysts to gain insights into target markets and improve their products and services.

Q: What kind of salary can you expect as a Market Research Analyst?

A: As of 2021, the average annual salary for a Market Research Analyst was around $67,000, though this can vary based on company size, location, and experience level.

Job Descriptions:

Customer acquisition manager, marketing operations analyst, public relations analyst, brand communications manager, demand generation specialist.