However, what has likely been long forgotten in the lineup of uniquely KFC products is its edible nail polish (via Racked). KFC received a mixed response to its chicken-flavored nail polish. KFC HK/YouTube. BBC News reports that two flavors of KFC's unusual nail polish were created - a pale shade of Original Recipe and a bright orange Hot and ...
Finger lickin' good just got real with KFC's new product launch
2) The result. A new product launch in the shape of edible nail polishes. In a KFC brand statement to Ad Week it reported that "To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again,". To promote their branding exercise, the nail polishes were delivered to major media outlets in a couture ...
Chicken fingers: Trying out the KFC nail polish
6 May 2016. KFC Hong Kong. Appetising shades? Not quite, as the BBC team found out. US fast food chain Kentucky Fried Chicken has taken its motto of "finger lickin' good" food to a literal extreme ...
KFC came out with 'finger lickin' good' nail polish
The polish was completely edible, created with natural ingredients that make up KFC's secret recipe of 11 different herbs and spices. For two weeks, KFC teased about the nail polish on social media.
KFC Created Edible, Chicken-Flavored Nail Polish
May 5, 2016 8:52 AM EDT. KFC decided to break out from its identity as a food chain and redefine 'Finger Lickin' Good' with its latest offering: edible nail polish. The chicken chain ...
KFC's Chicken-Flavored Nail Polish Takes 'Finger Lickin' Good ...
Each one is literally "finger lickin' good" because they are both edible. Yes, you can get a taste of the 11 herbs and spices by running your tongue across your nails. "To use, consumers simply ...
KFC introduces 'Finger Lickin' Good' edible nail polish
The KFC nail polish is packaged in a "designer bottle and box" (not a bucket). The chicken chain has promoted the nail polish on Facebook and social media over the past two weeks, even releasing a ...
KFC Creates Edible 'Finger-Lickin' Good' Nail Polish
May 5, 2016, 8:53am. The ad showing KFC's new edible nail polishes. HONG KONG — Kentucky Fried Chicken is getting literal with its familiar slogan "finger-lickin' good.". The fast food ...
KFC Edible Nail Polish: Brand Extension (Updated)
KFC introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant extension to their brand. According to their publicity at the time: This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong. The KFC nail polish came in two flavors - just ...
KFC Just Made Edible 'Finger Lickin' Good' Nail Polish That ...
May 4, 2016. April Fools' Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, "Finger Lickin' Good," grossly to life ...
KFC Unveils Edible, Chicken-Flavored Nail Polish In Hong Kong
KFC in Hong Kong is marketing edible nail polish that tastes like — wait for it — chicken. "Yes, it is actually a real thing," the agency running the campaign tells The New York Times. KFC ...
KFC Finger Lickin' Good Edible Nail Polish Case study
This is "KFC Finger Lickin' Good Edible Nail Polish Case study" by John Koay on Vimeo, the home for high quality videos and the people who love them.
KFC Edible Nail Polish: Brand Extension = Solutions
Classic Case Study: WestJet Christmas Miracle; ... So, to answer the question more directly, in terms of 'persuading' the younger target market that KFC is a cool and relevant brand, the ad is likely to have good impact. In terms of 'persuading' consumers to rush out and buy the nail polish, that is less likely. ... While KFC's edible ...
KFC Nail Polish Is A Real, Finger-Lickin' Thing
KFC's New Nail Polish Line Is Not A Joke by: E.S. Huffman May 4, 2016 Finger-lickin' good has an extra meaning now, thanks to KFC's new line of nail polish .
Case Study KFC Nail Polish -latest (docx)
INTERNATIONAL MARKETING MANAGEMENT- MGMT 56671 Case Name: KFC Nail Polish 1. Review KFC's TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand? Ibrahim Answer The KFC's Tv commercial for their flavoured nail polish does ...
KFC's Edible Nail Polish: How Does It Taste?
Kentucky Fried Chicken this week unveiled an edible nail polish in Hong Kong that it says tastes like fried chicken. The Wall Street Journal tried it out. Photo/Video: Menglin Huang/The Wall ...
Solved KFC flavored nail polish
KFC flavored nail polish - a brand too far? KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant extension to their brand. According to their publicity: "This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.".
SOLUTION: Case study kfc launches nail polish
KFC has introduced chicken-flavored nail polish into their Hong Kong market. This new product"This campaign is designed to be intriguing and fun to increase excitement around the KFC SOLUTION: Case study kfc launches nail polish - Studypool
Case study kfc s edible flavored nail polish
A month and a half ago, John Koay, charged with marketing Kentucky Fried Chicken to the youths of Hong Kong, sat down to brainstorm with a colleague ...
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However, what has likely been long forgotten in the lineup of uniquely KFC products is its edible nail polish (via Racked). KFC received a mixed response to its chicken-flavored nail polish. KFC HK/YouTube. BBC News reports that two flavors of KFC's unusual nail polish were created - a pale shade of Original Recipe and a bright orange Hot and ...
2) The result. A new product launch in the shape of edible nail polishes. In a KFC brand statement to Ad Week it reported that "To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again,". To promote their branding exercise, the nail polishes were delivered to major media outlets in a couture ...
6 May 2016. KFC Hong Kong. Appetising shades? Not quite, as the BBC team found out. US fast food chain Kentucky Fried Chicken has taken its motto of "finger lickin' good" food to a literal extreme ...
The polish was completely edible, created with natural ingredients that make up KFC's secret recipe of 11 different herbs and spices. For two weeks, KFC teased about the nail polish on social media.
May 5, 2016 8:52 AM EDT. KFC decided to break out from its identity as a food chain and redefine 'Finger Lickin' Good' with its latest offering: edible nail polish. The chicken chain ...
Each one is literally "finger lickin' good" because they are both edible. Yes, you can get a taste of the 11 herbs and spices by running your tongue across your nails. "To use, consumers simply ...
The KFC nail polish is packaged in a "designer bottle and box" (not a bucket). The chicken chain has promoted the nail polish on Facebook and social media over the past two weeks, even releasing a ...
May 5, 2016, 8:53am. The ad showing KFC's new edible nail polishes. HONG KONG — Kentucky Fried Chicken is getting literal with its familiar slogan "finger-lickin' good.". The fast food ...
KFC introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant extension to their brand. According to their publicity at the time: This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong. The KFC nail polish came in two flavors - just ...
May 4, 2016. April Fools' Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, "Finger Lickin' Good," grossly to life ...
KFC in Hong Kong is marketing edible nail polish that tastes like — wait for it — chicken. "Yes, it is actually a real thing," the agency running the campaign tells The New York Times. KFC ...
This is "KFC Finger Lickin' Good Edible Nail Polish Case study" by John Koay on Vimeo, the home for high quality videos and the people who love them.
Classic Case Study: WestJet Christmas Miracle; ... So, to answer the question more directly, in terms of 'persuading' the younger target market that KFC is a cool and relevant brand, the ad is likely to have good impact. In terms of 'persuading' consumers to rush out and buy the nail polish, that is less likely. ... While KFC's edible ...
KFC's New Nail Polish Line Is Not A Joke by: E.S. Huffman May 4, 2016 Finger-lickin' good has an extra meaning now, thanks to KFC's new line of nail polish .
INTERNATIONAL MARKETING MANAGEMENT- MGMT 56671 Case Name: KFC Nail Polish 1. Review KFC's TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand? Ibrahim Answer The KFC's Tv commercial for their flavoured nail polish does ...
Kentucky Fried Chicken this week unveiled an edible nail polish in Hong Kong that it says tastes like fried chicken. The Wall Street Journal tried it out. Photo/Video: Menglin Huang/The Wall ...
KFC flavored nail polish - a brand too far? KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant extension to their brand. According to their publicity: "This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.".
KFC has introduced chicken-flavored nail polish into their Hong Kong market. This new product"This campaign is designed to be intriguing and fun to increase excitement around the KFC SOLUTION: Case study kfc launches nail polish - Studypool
A month and a half ago, John Koay, charged with marketing Kentucky Fried Chicken to the youths of Hong Kong, sat down to brainstorm with a colleague ...