spontaneous application cover letter

• Find a company

Crafting a compelling cover letter for hidden job opportunities

Jan 07, 2020 - updated Aug 27, 2024

Writer, editor and digital content specialist

You’ve found the perfect company. The team is experienced and dynamic, and the mission aligns with your values. You can see yourself there, contributing your skills to help the business succeed. But there’s a catch—there’s no open job that fits you. At least, not yet.

This is a common scenario in job hunting, but it doesn’t mean you have to move on. If you’re passionate about a company and believe you’d be a great addition to the team, it’s worth reaching out even if there isn’t a job posted. In the US, this is often done through cold emailing or submitting an unsolicited job application. This means contacting the company directly to express your interest and demonstrate how your experience and skills could benefit them.

Although an unsolicited job application might not lead to an immediate job offer, it’s an excellent way to make yourself known to a company and be considered for future openings. To stand out, how you present yourself is crucial—this involves crafting a strong cover letter and customizing your resume for the specific company and role. But before we dive into how to write that perfect cover letter…

Why bother with a spontaneous application?

The odds that a perfect role for you is just an email away are slim but a spontaneous application can be well worth your while.

The number of job vacancies never publicly advertised makes up such a large percentage of openings that there is even a name for this sector: the hidden job market . Certain companies, and even entire industries, are more likely to lean on private networks or referrals to fill available roles quickly, rather than going through a public job posting process. So there’s a high likelihood that the perfect role for you is out there, but not advertised.

More significantly, an unsolicited job application or a cold email is useful for making a positive introduction to a hiring manager for potential roles in the future. It gets your foot in the door, so to speak. It may also be an opportunity for you to sell yourself, your experience, and your knowledge of the company and its vision by suggesting to an employer that they need a role they simply haven’t yet thought of.

When should you send one?

If you’re applying for a position that is unlikely to exist yet, consider sending a spontaneous application in the discovery phase of a job search. This is when you’re interested in a new position but not actively in need of one. This way, you’re not placing too much faith in the application, and have plenty of time to create a long-lead introduction to the company .

It can also be helpful to pay attention to tech and business news, noting startup companies that have recently completed fundraising rounds. This is likely to mean that they will be hiring very soon.

How to write an accompanying cover letter

When you’re writing a cover letter for a cold email or unsoclicited job applicaiton, you won’t have a specific job description to guide you. This can be frustrating because it’s more difficult to clearly explain how your experience and skills fit a particular set of requirements without a framework. However, it can also be liberating, allowing you to be broader in your personal pitch.

The main idea, as with any cover letter, is to sell your expertise, your knowledge of the company and your belief that you have what it takes to help their business succeed. While the body of your email should be crisp and digestible, your cover letter is where you can make the most compelling case for your candidacy.

Even though there is no bullet list of job duties that you can reference, you can infer from the company’s products and services what your work there might involve. After, you can elaborate on how you would excel by using specific examples from your past experience as a reference.

Here are a few tips specific to unsoclicited cover letters:

Be as concise as possible while still clearly detailing your experience and ambitions. Because your application is spontaneous, a manager’s attention span when reviewing it will probably be even shorter than normal.

Be specific in describing how you could help the company, and what kind of position you would like. The narrower your goal, the more convincing it will be that you are a focused applicant, and not someone fishing for any available job.

Include examples of your past work , if relevant to your industry. Do this either in the form of a link to a professional portfolio website or as a separate attachment that you can reference in your email.

Email a specific person by searching through Welcome to the Jungle, or other recruitment websites and tools such as LinkedIn. This will make sure that your message reaches the right person and is (hopefully) read.

Ask for a recommendation , if you happen to have anyone in your social or professional networks who works, has worked, or knows anyone at the company to which you’re applying. Having a personal introduction can make all the difference, especially if said person is able to vouch for your abilities and your work ethic.

The waiting game

Next comes the hard part: being patient. It’s best not to expect any news, and certainly not straight away. You may not hear back after sending the cold email at all. The company might simply not respond to these types of applications. Even if you made a good impression, it may be months before a role is open that fits your experience. In such cases, you can follow up with a friendly email.

Give it at least two weeks before following up on your first email, and then leave any subsequent unsolicited contact to once every few months. Any more than that, and you risk seeming less like an interested and passionate candidate, and more like a nuisance.

Despite the uncertainty, cold emailing is still an exercise well worth doing. Jobs, as with life, are uncertain—a unique combination of the right place, the right time, and more than a little bit of luck. Your application may not lead anywhere productive. But whereas the downside is nonexistent, the upside holds huge untold potential. Who knows? It might just end up with you landing your dream job.

Photo by Thomas Decamps for Welcome to the Jungle Follow Welcome to the Jungle on Facebook , LinkedIn , and Instagram and subscribe to our newsletter to get our latest articles every week!

More inspiration: Creating a winning job application

Create a winning job application with these tips on resume and cover letter writing, job application strategies, and job application best practices.

Resume writing: 7 details to include before you shoot your shot

You've found the ideal job ad and are ready to apply—that's great! But before you hit "send," make sure you've got these key details on your resume.

Feb 07, 2023

The language of the job hunt: resumes and job applications

It can take some time to master the vocabulary of the job hunt. What do these terms mean and what's the difference between them? Let's find out.

Sep 07, 2022

Writing a cover letter: ditch the dull templates!

How many times have you searched "cover letter templates" on Google? Well, it's time to stop! Use your voice and share your originality.

Jul 12, 2022

The power of words: elevating your resume to promote your experiences

Good words are worth much and cost little. So how can you use them effectively on your resume to catch the attention of the recruiter?

Jun 30, 2022

Maximizing your resume's impact: aligning your skills with job descriptions

By tailoring your resume and cover letter to each job offer, you're more likely to attract the recruiter's attention.

Jun 23, 2022

The newsletter that does the job

Want to keep up with the latest articles? Twice a week you can receive stories, jobs, and tips in your inbox.

Looking for your next job opportunity?

Over 200,000 people have found a job with Welcome to the Jungle.

• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Cover Letters

How to Write a Cover Letter for an Unadvertised Job

Job Application Letter Sample and Writing Tips for a Role That's Not Advertised

• Tips for Writing Your Cover Letter

What to Include in Your Cover Letter

• Cover Letter Example and Template

Proofread Your Documents

How to send your letter.

• How to Send Your Resume

Shapecharge / E+ / Getty Images

How do you write a job application letter for a role that isn't listed? Not all companies advertise job openings. Some companies get plenty of applicants without advertising. Other companies may not be in hiring mode but will consider applications from qualified candidates if they anticipate an opening in the near future.

Sending a resume and cover letter to an employer, even though you aren't sure if there are available jobs, is a way to get your candidacy noticed. It may also get you advance consideration for positions that have just opened up. If you have the skills the company needs, it may even get you considered for a brand-new position.

When you know an employer has an opening, don't hesitate to apply.

If you have a company you'd love to work for , consider taking the time to reach out and connect regardless of whether the organization is currently hiring.

Tips for Writing a Cover Letter for an Unadvertised Job

What's the best way to apply for unadvertised job openings? It depends on whether you know there is a position available, but the company hasn't listed it, or if there's a company you want to work for and you don't know if there are open jobs.

Kelly Miller / The Balance

When You Know There Is a Job Opening

If you know the company is hiring but hasn't advertised the position, write a traditional   cover letter  expressing your interest in the open position at the company. Be sure to specifically relate your qualifications for the job.

When You Don't Know If the Company Is Hiring

Writing a cover letter for an unadvertised opening (also known as a   cold contact cover letter  or  letter of interest ) is a little different than writing a cover letter for a job that you know is available.

With this type of letter, you will need to make a strong pitch for yourself and how you can help the company. Below are some tips on how to write a cover letter for an unadvertised opening.

• Mention your contacts.  If you know someone at the organization, mention this at the beginning of the cover letter. Having a contact at the company is a great way to get your foot in the door, even if the company isn’t actively hiring.
• Use paper or email.  You can send your letter via paper or  email . Sending an old-fashioned paper letter works well  for this type of letter , because it may have a better chance of being read than an email, which could be deleted without even being opened.
• Include a resume.  Whether you send your cover letter via paper or email, be sure to include a copy of your resume. Make sure you  tailor your resume  to the company and type of job you are looking for.

Below is detailed information on what to include in your cover letter, along with links to example cover letters.

Your Contact Information Name Address City, State Zip Code Phone Number Email Address

• Cover Letter Contact Section Examples

Greeting If you can find a contact person at the company, direct your letter or email message to them. Here's how to find  contacts at companies .

If you can't locate a contact person, address your letter to "Dear Hiring Manager" or leave out this section and start with the first  paragraph  of your letter.

• Cover Letter Greeting Examples

Body of Cover Letter The goal of your letter is to get noticed as a prospective employee even if the company isn't hiring immediately. Your letter should explain the reason for your interest in the organization, identify your most relevant skills or experiences, and explain why you would be an asset to the company.

First Paragraph: The first paragraph of your letter should include information on why you are writing. If you know someone at the company, mention it now. Be specific as to why you are interested in this particular company.

Middle Paragraph(s): The next section of your cover letter should describe what you have to offer the employer. Again, be specific as to how you can help the organization.

Final Paragraph:  Conclude your cover letter by thanking the employer for considering you for employment.

• What to Include in the Body Section of a Cover Letter

Closing Best Regards,  (or choose another closing from the examples below)

• Cover Letter Closing Examples

Signature Handwritten Signature  (for a mailed letter)

Typed Signature When you are   sending an email letter,  be sure to include all your contact information in your signature.

• Signature Examples

Cover Letter Example for a Job That's Not Advertised

You can use this sample as a model to write a cover letter. Download the template (compatible with Google Docs and Word Online), or read the text version below.

Cover Letter for a Job That's Not Advertised (Text Version)

Your Name Your Address City, State Zip Code Your Phone Number Your Email Address

Contact Name Title Company Address City, State Zip Code

Dear Mr./Ms. LastName,

As an Information Technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to motivate the resources I had with well-defined objectives and empowerment.

A management belief based on integrity, quality, and service, along with a positive attitude, an aptitude for strategic thought and planning, and the ability to adapt quickly to new ideas and situations allows me to achieve consistent and significant successes in multiple industries.

My personality profile says:

• A confident, driven individual who reacts quickly to change.
• A self-starter with a strong sense of urgency who responds positively to challenge and pressure.
• A fast learner who is a practical and ingenious problem solver.
• A fluent and articulate communicator, flexible and responsive. A self-directed, goal-oriented doer.

My former managers say:

"The Information Technology Analysis will serve as a guideline for making positive contributions... Your management style provided a footprint for younger members of our organization... a very positive impression of the contributions you made to our business and its growth." Gregory Hines, President and CEO, Information Data Technology.

"The most important source of growth in our data technology business ... able to focus the team and manage the product to a successful introduction ... due in large part to his own personal commitment ... excellent IT project management and operational management skills." Pauline Hallenback, CTO at Information Systems.

"Your strengths as a manager are many and varied... all issues are confronted in a timely manner ... management by objectives comes as a second nature to you." Jackson Brownell, Director of Operations, Denver Technologies.

ABC Company is a company that would provide me with the opportunity to put my personality, skills, and successes to work. At a personal meeting, I would like to discuss with you how I will contribute to the continued growth of your company.

Best regards,

Carefully proofread both your resume and cover letter before you send them. Here are proofreading tips for job seekers.

When sending your letter via email, write your letter in the email message and attach your resume to the message. In the subject line, put your name and the reason for writing (Your Name - Introduction).

• Email Subject Lines

How to Send Your Resume With Your Cover Letter

Here's how to send your resume with your cover letter:

• How to Email Your Resume
• How to Send Your Resume as an Attachment
• How to Mail a Resume and Cover Letter

Key Takeaways

Take initiative. Not all companies immediately advertise opening positions. Taking the initiative to send a cover letter of introduction “on spec” may garner you an interview for either an existing or a newly developed job role.

Apply to your dream company. Nothing ventured, nothing gained. If there is a company you’ve always wanted to work for, reach out to their hiring department with a strategic letter that presents your qualifications and interest in their organization.

Build upon your contacts. A good way to get your foot into the door at a company is to begin your letter of introduction by mentioning the contacts you know who work there. Take this to the next level by proactively asking these contacts—before you send your cover letter—if they would be willing to put in a good word on your behalf with their employer. 

• CV writing services
• Accessories
• About PurpleCV
• Meet the team
• PurpleCV Reviews
• Social Impact

How To Write A Speculative Cover Letter With Template

Wondering how to write a speculative cover letter?

A speculative CV with an accompanying cover letter is a way of connecting with employers when they’re not advertising vacancies.

Speculative applications can have great results, and can also be an effective way of  getting internships or work placements .

Lots of positions are filled without ever being advertised, so a speculative letter could be your way in.

Here’s how to write a speculative cover letter that strikes the right tone and helps you get your foot in the door.

We’ve also written a speculative cover letter template to show how to format and write your letter – this can be found at the bottom of the blog.

Start by researching thoroughly

Once you’ve found an organisation you’d like to work for, the first thing to do is  research it thoroughly .

Find out everything you can about the organisation, its staff and the wider industry it operates in.

Most of the information you’ll need will be readily available from online sources, including:

• The organisation’s website
• Press releases published by the organisation
• Its LinkedIn page and social media profiles
• News articles relating to the organisation
• Industry-specific publications, newsletters or blogs
• Review sites like  Glassdoor

The more knowledge you can arm yourself with, the better you’ll be able to work out how your skills, experience and interests could benefit the organisation, and how you’ll be the perfect fit for the company.

And remember, when writing a speculative cover letter, accuracy is key.

Misspelling the name of the organisation, its products or services or the addressee (ultimately the decision maker) could spell disaster for your speculative letter.

Know who you’re talking to

Research the organisation’s staff list carefully to find out who to address your letter to. This may be:

• The managing director, if it’s a smaller firm
• A head of department
• The hiring manager
• A member of the HR department

It’s absolutely crucial that you address the letter to a specific person. ‘Dear Sir or Madam’ or ‘To whom it may concern’ won’t score you any points, especially if they have their name in their email address.

Mention early on or at the end of the letter that you’ve attached your CV to the email, to encourage the reader to look at this after the cover letter.

Strike the right tone

It can be hard to judge how to write a speculative cover letter and what tone to use. In our opinion, it’s best to opt for a formal tone. You don’t know the person, so don’t be over-familiar.

Open with ‘Dear [person’s name]’, and avoid any informal chit-chat like ‘I hope you had a good weekend’. Keep your tone friendly but professional throughout, and close with ‘Yours sincerely’.

SIGN UP TO OUR NEWSLETTER HERE

By subscribing to our newsletter, you agree to our Ts and Cs .

Don’t apologise

You might think sending a speculative CV and cover letter will come across as pushy or presumptuous – but hiring managers are unlikely to see it that way.

Don’t be tempted to start with something apologetic like ‘I hope you don’t mind me contacting you unsolicited’.

There’s no need to apologise – a speculative application is evidence that you’re  enthusiastic and proactive , rather than arrogant.

Get straight to the point

If you’re wondering about how to start a speculative cover letter, our top tip would be: get to the point!

Hiring managers are busy – so don’t waste their time. Too many speculative cover letters suffer from long, repetitive introductions,  clichéd language  and wordy explanations that are unlikely to be read.

Cut to the chase straight away. Say why you’re writing, and demonstrate how you can benefit the organisation with a few  key highlights from your CV .

Get that cover letter written by us!

Cover letter, format your cover letter appropriately.

A formally laid out cover letter is likely to have a better chance of succeeding. Put your name, address and the date on the right at the top, and the addressee’s details on the left starting on the line below.

The purpose of a speculative job letter is to get the hiring manager to look at your CV – so give them a reason to read it with three or four solid points straight off the bat.

You could format these as bullet points to make them even easier to read.

Keep paragraphs short and snappy and try to keep your letter to around half a page, and definitely no more than one page.

Focus on the employer

When writing a speculative cover letter, you should say as much (if not more) about the organisation you’re writing to as you do about yourself.

Try not to start every paragraph with ‘I’. You want to communicate what you can do for the organisation and why you want to work there, so try to evidence the knowledge you gained through your research.

What challenges and opportunities is the organisation facing? Try to focus on the person reading the letter and their priorities, and give a few examples from your experience that show how you can meet them.

Avoid the hard sell. Some sources recommend ending with something like ‘I’ll be calling you next week to schedule an interview’, but this pushy approach may backfire.

End simply by expressing that you’d like the opportunity to continue the conversation. Specify how the hiring manager can contact you (by phone or at your email address, for example) followed by ‘I look forward to hearing from you’.

As always, check, check and check again for typos and grammatical errors. Get someone else to proofread it for you if you can.

If you don’t hear anything within a couple of weeks, it’s a good idea to  follow up by email or phone . This will show perseverance and a real desire to work for the organisation.

It’s also an opportunity to ask for constructive feedback if you weren’t successful.

Speculative cover letter template

Below is an annotated speculative cover letter example to give you an idea of how to format and write the letter:

How to write a speculative cover letter: a summary

A speculative application can be a great way to engage with an organisation, and could get you one step closer to your dream job.

Even if the employer doesn’t have your perfect role open immediately, it could put you on their radar as someone to contact in the future.

We hope our guide has given you a better idea of how to write a speculative cover letter.

Remember, a cover letter acts as the bait to get hiring managers to read your CV – so make sure your accompanying CV is as good as it can be!

Need help crafting a kickass CV? Our tailor-made CVs showcase your best bits and set you head and shoulders above the job market competition.  Find out more .

Want to know more about how to write a good standard cover letter? Go back to basics with  these principles.  You can see some  examples of cover letters here , including a speculative cover letter example.

Cover Letter Writing Advice

CV Writing Advice

CV Writing Services

Interview Advice

Job Search Advice

Subscribe to our newsletter!

Related articles, what is a video cv and do you need one.

You may have heard about a growing trend in job hunting – making a video CV. So what is it,... Read more...

Guide To Updating Your LinkedIn Headline

Do you know what your LinkedIn headline is and how to update it? Most importantly, do you know how to... Read more...

How To Write A Management CV

If you’re unsure about how to write a management CV, we’ll explain all you need to know in this guide.... Read more...

Soft Skills: What They Are And How To Highlight Them

One of the most common questions we receive is: “What are soft skills?” And perhaps more importantly: “Can you give... Read more...

What Is Hybrid Working? Our Expert Thoughts

These days when you’re reading through job descriptions, you’ll often see a mention of ‘hybrid working’ - but what does... Read more...

What Are Group Interviews? Our Expert Tips On How To Succeed

Here’s a common scenario - you apply for a job and the employer invites you to a group interview. What... Read more...

Guide To Creating A Great Marketing CV + Example

Wondering what the secret to a great marketing CV is? We’ll share our top tips with you in this guide.... Read more...

Career Change At 40: How To Thrive In Your New Career

A career change at 40 is a life-changing decision.  Whether you have discovered a new passion for teaching, finance, or... Read more...

Working From Home Tax Relief

Want to know if you qualify for working from home tax relief?  So, you’ve got your professionally written CV, nailed... Read more...

12 Highest Paying Jobs In The UK

Job satisfaction, work life balance and salary are key criteria for most employees - and if the latter matters to... Read more...

How To Write A Retail Assistant Cover Letter That Gets Read

Don’t overlook the importance of a well-written cover letter for a retail assistant job. According to CareerBuilder, 45% of job... Read more...

How To Add Certifications To Your LinkedIn Profile

Many specific occupations call for particular certifications and abilities, and one of the ways you can highlight these is by... Read more...

How To Write A Career Change Cover Letter That Gets Read

By Ian Taylor, CV-Library Even if it’s not required according to the job advertisement, a cover letter is always a... Read more...

How To Find The Right Job For You & Kickstart Your New Job Search

By JobLookup When you decide to look for a new job, the temptation is to jump straight in - revamp... Read more...

How To End A Cover Letter: Examples Of The Perfect Cover Letter Ending

Your CV is up to date, tailored to the job spec – and triple proof-read. However, if you’re sending off... Read more...

How To Address A Cover Letter With Real Life Examples

Crafted a tailored job application that shows you’re perfect for the role? There’s one last step to impress employers -... Read more...

How To Write A CV With No Experience

You may be wondering what to write in a CV if you have no experience in the industry you’re applying... Read more...

How To Write A Supporting Statement For A Job Application With Template

Wondering how to write a supporting statement and just what makes one different from a cover letter? The purpose of... Read more...

How To Write a Cover Letter For An Internship

Unsure how to write a cover letter for an internship? We’ve got you covered. It can be tricky knowing how... Read more...

Using LinkedIn For Job Searching: How Social Media Profiles Can Help You Find Employment

Social media sites have soared in popularity over the last decade, with platforms such as Facebook, Twitter and LinkedIn proving... Read more...

9 Common LinkedIn Mistakes You’re Probably Making

LinkedIn can be an invaluable tool for making professional connections and searching for jobs.  Research by Jobvite showed that 87%... Read more...

Test Your Vocabulary With PurpleCV’s New Online Quiz

Wordsmith wannabes, listen up! 2019’s newest additions to the Oxford English Dictionary have been announced and we've got a test... Read more...

How To Write A Cover Letter That Makes You Stand Out

You’ve been trawling jobs boards and LinkedIn – and the job description sounds perfect. You’ve managed to avoid these common CV... Read more...

Networking Tips For Introverts: How To Work A Room Of Strangers

The prospect of networking can be daunting for anyone, not least for introverts. Walking into a room full of strangers... Read more...

How To Use LinkedIn To Find A Job: Seven Top Tips

Why should I use LinkedIn to find a job?  According to recent reports, there are now more than 500 million users... Read more...

Getting Back Into Work After Long Term Unemployment

Getting back into work after long term unemployment (or even a career break) can seem like a daunting task. Whether... Read more...

How to Find A Job Through Networking: 5 Steps To Success

Have you ever wondered how to find a job through networking? We’ve all heard the phrase ‘it’s not what you... Read more...

Beating Job Search Stress: 3 Things You Need To Stop Worrying About

This blog contains affiliate links (marked with a *) – meaning we may receive commission if you get a product... Read more...

7 Job Search Mistakes That Are Hurting Your Chances

Searching for a job can be an arduous process, and it can become demoralising if it goes on for a... Read more...

How To Really Sell Yourself In Your Personal Statement

The personal statement is often considered the most challenging part of a CV to write. The perfect personal statement should... Read more...

How To Use Social Media To Boost Your Job Hunt

Over the last few years social media has become a significant presence in our lives . Most of us use... Read more...

6 Ways To Stay Positive While Job Hunting

We’ve all been there: day after day spent filling in job applications, an inbox full of polite rejections, the odd... Read more...

The Importance Of A Cover Letter

Have you ever heard the expression “Put your best foot forward”? When it comes to potential employment, such a practice... Read more...

A Guide To Online Job Boards

Looking for a job online can be daunting. There appear to be thousands upon thousands of current vacancies in your... Read more...

The Importance Of A LinkedIn Profile

Everyone’s on social media these days, from Facebook to Twitter and Myspace, it’s a great social convenience for those who... Read more...

How To Write A Stand-Out Graduate CV And Cover Letter

Wondering how to make a stand-out graduate CV and cover letter? So you’ve come out of the other side of... Read more...

The Basics Of A Cover Letter

Getting the basics of a cover letter right is essential if you want to ensure you are seriously considered for... Read more...

🍪 Cookie consent

We value your privacy! Please take a moment to customise your cookie preferences. By clicking 'Submit' you agree to the use of cookies as described below:

Speculative cover letter examples

Speculative cover letters can be a proactive way to get your foot in the door and find jobs that haven’t even been advertised yet.

But with so much resting on this application, you need to use the space wisely to explain what type of role you’re looking for and what attracted you to their company.

Find out how to do that successfully with our expert advice and speculative cover letter examples in the guide below.

CV templates 

Speculative cover letter example 1

Build your CV now 

Speculative cover letter example 2

Speculative cover letter example 3

The example cover letters here should give you a good general idea on how your Speculative cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.

How to write a Speculative cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Speculative cover letter

Here’s what kind of content you should include in your Speculative cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Speculative cover letter templates

Copy and paste these Speculative cover letter templates to get a head start on your own.

I am writing to express my strong interest in any upcoming data engineering and analytics opportunities available at Intuita. Over the course of my 17 years of experience in IT, I have diligently supervised cross-functional teams and delivered data-driven solutions that have transformed various businesses.

While there may not be a specific job opening advertised at this time, I believe my computer science qualifications align perfectly with your commitment to informed decision-making and technological advancements. In my current role as a Data Specialist at Sphere Digital Ltd, I use tools such as Python, SQL, and Tableau to extract valuable insights from complex datasets, and subsequently translate these into actionable recommendations that positively impact the company’s performance.

Within the last 3 years I have successfully reduced the time spent on analysis by 25% through creating interactive visualisations, and lowered procurement expenses by 15% due to identifying cost-saving opportunities. I also developed automated dashboards that decreased report generation time by 50%.

I welcome the chance to discuss how my skills and qualification align with your organisation and would be keen to attend an interview when a suitable position becomes available.

Kind regards

Felicity Wright

Hello Roger

I read through your website and noticed that WSP is recruiting for a number of transport planning vacancies throughout the UK, and I am keen to offer my CV for any positions that come available in Hull.

As a results-oriented professional with a passion for optimising transportation operations and a strong background in logistics, I am enthusiastic about contributing my skills to your world-renowned organisation. Throughout my 10 years of experience in the industry, I have demonstrated my ability to optimise routes and ensure timely and cost-effective delivery solutions.

In my current role at DPD Group, I have implemented freight consolidation strategies that cut transportation expenses by 15%, coordinated with carriers in increases in on-time delivery performance by 25%, as well as introduced training programmes which boosted driver productivity by 35%. I firmly believe that my qualifications and past achievements align perfectly with your commitment to excellence in transportation services and continuous improvement.

Thank you for considering my application and I look forward to the possibility of joining your dynamic team when a vacancy arises in the future.

Sable Fernandez

Good afternoon, Miles

I am writing to show my interest in your upcoming opportunities as a landscape architect and consultant at Tyler Grange. As a creative and detail-oriented professional with a passion for transforming outdoor spaces into beautiful landscapes, I am eager to contribute my expertise to your organisation.

Over the course of 15 years in landscape architecture, I have demonstrated my ability to conceptualise and execute innovative projects, including urban design, public parks, greenways, and school gardens which align with clients’ visions and environmental sustainability. I believe that my qualifications and skills resonate perfectly with your establishment’s commitment to excellence in landscape design.

Some key achievements I have played a significant role in while at Atkins include, attaining a 98% on-time project completion rate for 7 straight years, as well as incorporating design practices and native plant selections that led to a 20% reduction in landscape maintenance costs. Furthermore, I generated £4M+ annually through client referrals and repeat business.

I am eager to discuss any upcoming landscape architecture vacancies in greater detail. Please feel free to contact me via email or by phone to schedule an interview.

Vincent Cowell

Writing an impressive cover letter is a crucial step in landing a Speculative job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!