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5 Marketing Cover Letter Examples That Worked in 2024
- Marketing Cover Letter
- Marketing Coordinator
- Marketing Intern
- Marketing Assistant
- Marketing Director
- Write Your Marketing Cover Letter
You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job.
But does your cover letter complement your marketing resume and help you convert job leads into interviews?
You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.
Marketing Cover Letter Example
USE THIS TEMPLATE
Microsoft Word
Google Docs
Block Format
Copy this text for your Marketing cover letter!
123 Fictional Avenue New York City, NY 76208 (123) 456-7890
June 15, 2023
Hiroshi Suzuki The New York Times 123 Fictional Lane New York City, NY 76208
Dear Mr. Suzuki:
With over 5 years of diverse experience in marketing, I am enthusiastic about using my skill set at The New York Times to propel the brand to new heights. With a passion for journalism and a history of proven growth in engagement metrics, I am eager to contribute my experience to foster meaningful connections with The New York Times’ readership.
At my previous position with Newsday, I spearheaded the optimization of web content, which resulted in a 36% increase in organic traffic within six months. Additionally, my hands-on experience with Moz SEO tools was instrumental in enhancing our website’s visibility. I managed and executed email marketing campaigns that boosted our subscriber engagement rate by 18%. And I created and edited video content using Adobe Premiere Pro, leading to a 24% rise in social media shares.
Furthermore, I’ve consistently relied on data to drive my social media campaigns. For instance, by streamlining content and implementing targeted ads, I was able to increase the click-through rate by 17%. Proficiency in Google Ads enabled me to create cost-effective, high-impact campaigns.
At The New York Times, my vision is to combine cutting-edge marketing strategies with captivating storytelling. With an ability to craft engaging content across various platforms and leverage data to make the most of marketing, I’m confident I’m a perfect match for your publication’s innovative spirit.
Thank you for considering me for this prestigious role. I am excited about the possibility of contributing to The New York Times and would welcome the opportunity to further discuss how I can bring value to your team. Please don’t hesitate to contact me if you would like any additional information.
Enclosures: Resume Portfolio Google Ads Certification Moz SEO Certification
Why this cover letter works
- Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.
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Marketing Coordinator Cover Letter Example
Copy this text for your Marketing Coordinator cover letter!
123 Fictional Avenue Phoenix, AZ 76208 (123) 456-7890
Anika Sharma GoDaddy 123 Fictional Lane Phoenix, AZ 76208
Dear Ms. Sharma:
As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.
With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.
Additionally, my expertise in SEO has been instrumental in enhancing online visibility for various projects. Through keyword optimization, on-page SEO adjustments, and building backlink profiles, I’ve successfully increased organic search traffic for clients across multiple industries.
I’m also adept with CMS platforms, such as WordPress and Joomla, which has enabled me to efficiently create, edit, and publish web content that is both engaging and optimized for search engines.
I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.
Luna Torres
- Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.
Marketing Intern Cover Letter Example
Copy this text for your Marketing Intern cover letter!
123 Fictional Avenue Houston, TX 76208 (123) 456-7890
Felipe Santos Chevron 123 Fictional Lane Houston, TX 76208
Dear Mr. Santos:
The moment I saw the opening for a marketing intern at Chevron, I felt compelled to apply. As an ardent supporter of sustainable energy practices, I’ve always admired Chevron’s commitment to integrating advanced technologies for cleaner energy solutions. It’s exciting to think of contributing to a company that is not just an industry giant, but also an innovator.
As a marketing student at Texas Southern University, I’ve developed skills essential for a modern marketing professional. One of my proudest achievements was developing and managing an email marketing campaign for our university’s sustainability fair. I designed a series of emails that reached over 5,000 students and faculty members, contributing to a 34% increase in attendance.
In addition to my experience with email marketing, I possess a strong understanding of data analytics. Through Google Analytics, I have successfully monitored and analyzed user engagement in various campaigns. For instance, in a recent project, I employed Google Ads to generate a PPC campaign for a local non-profit.
I’m also adept at leveraging advertising platforms like Facebook Ads Manager to maximize outreach. For my university’s Entrepreneurship Club, I set up a campaign to promote a networking event, resulting in a 42% increase in participant sign-ups.
At Chevron, I aspire to apply my marketing skills to contribute to the company’s goals and further its mission. I’m particularly drawn to Chevron’s dedication to innovation and sustainability. Thank you for considering my application.
Matias Suarez
- Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
- Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.
Marketing Assistant Cover Letter Example
Copy this text for your Marketing Assistant cover letter!
123 Fictional Avenue Sacramento, CA 95814 (123) 456-7890
December 12, 2023
David King Blue Diamond Growers 123 Fictional Lane Sacramento, CA 95814
Dear Mr. King:
Blue Diamond Growers first caught my attention when I learned about the Homegrown Goodness Tour, an ingenious marketing move that beautifully bridges your products with local culture. As someone who has been stirring the pot of innovative content creations and social media strategies in the backdrop of Sacramento, CA, I believe I can help Blue Diamond Growers capture its audience on the next leg of its journey.
Previously, at AdInfusion, I played a key role as the social media specialist, where we aimed to boost our clients’ digital foothold. Through my use of various analytics platforms, including Google Analytics, we achieved an average increase in social media traffic of 38%. I also introduced email marketing, which resulted in a 22% increased conversion rate across all our campaigns.
Simultaneously, as the content creation coordinator at JP Marketing, I had the opportunity to craft compelling narratives for our clients, specifically in the food and beverages industry. Here, I used social media management tools to increase brand engagement by 37% within the first three months—a tremendous testament to our hard work and inventiveness.
Embarking on my professional journey at Lennar, I initially embraced the role of a marketing assistant. Here, I applied my acquired knowledge and innate abilities to tackle significant strategic marketing challenges with fresh and distinctive solutions. A noteworthy example includes utilizing targeted email marketing to enhance Lennar’s customer retention by 33% while simultaneously decreasing marketing expenditure by 7%.
I’m thrilled about the prospect of joining Blue Diamond Growers on its tour and can’t wait to curate catchy content, captivate the crowd with email strategies, and crystalize the impact of your campaigns using data-driven insights. Thanks for considering my application. I would love to chat further about this marketing assistant role.
- Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?
Marketing Director Cover Letter Example
Copy this text for your Marketing Director cover letter!
123 Fictional Avenue Portland, OR 33101 (123) 456-7890
Sofia Allen Royal Caribbean Cruises 123 Fictional Lane Portland, OR 33101
Dear Ms. Allen:
A knack for identifying market trends, an enthusiasm for crafting innovative strategies, and a background in data analytics have fueled my passion for taking on marketing challenges and propelling brands to new heights. This is an invitation for us to collaborate and harness my marketing expertise to achieve Royal Caribbean Cruises’ ambitious goals.
For the past three years, I’ve led digital marketing initiatives at Mirador. It was here I strategically tapped into data analytics, supervising the launch of a novel multichannel marketing campaign that boosted the conversion rate by a striking 24%. This initiative, which reached an audience of 11,500+ customers, not only delivered significant revenue growth but also enhanced customer engagement rates.
Before Mirador, I harnessed the power of social media advertising at Zapproved. Merging proficiency in Google AdWords and Facebook Ads Manager with my passion for creative problem-solving, I significantly amplified TripAdvisor’s social media presence. The effective use of these tools led to the creation of engaging ad campaigns that drove a dramatic 53% increase in CTR and a 33% increase in ad engagements over nine months.
I started my professional journey at Acquia, where I utilized content marketing to simplify complex software solutions for customers. Through crafting SEO-optimized educational blog posts and videos, my team and I were able to increase organic website traffic by 19% in the first quarter alone.
The dynamic and innovative culture at Royal Caribbean Cruises deeply resonates with me. As someone who thrives in deciphering consumer behavior, crafting compelling narratives, and mentoring teams toward enhanced performance, I’m enthused to explore how I can contribute to your esteemed brand as marketing director. Thank you for considering my application.
Elena Volkov
- Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.
Related cover letter examples
- Business analyst
- Social media manager
- Data analyst
- Product manager
Harness Your Skills for the Perfect Marketing Cover Letter
When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter.
Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.
Engage employers instantly with your greeting and intro
You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away.
First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.
The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects.
Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below.
You’re not selling your skills with this one!
I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.
A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services.
Use an opener aligned with the company’s vision!
Dear Ms. Sharma,
Emphasize achievements in your marketing cover letter body
In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter.
Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on.
Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.
A good body paragraph optimized with relevant marketing metrics
With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.
Seal the deal with a strong closing for your marketing cover letter
As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA.
Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here.
Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea.
What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.
Providing the wrong information here!
Thanks for considering my application.
I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.
Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages.
A CTA-infused closer for success!
I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.
Sincerely,
Marketing Cover Letter Mistakes to Avoid
- The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
- This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
- While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
- You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
- Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.
Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs.
Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that.
Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible.
The 46 Best Cover Letter Examples: What They Got Right
Updated: May 22, 2024
Published: April 19, 2017
I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.
It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.
Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?
Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.
Table of Contents
Customizable Cover Letter Examples
Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.
5 Free Cover Letter Templates
Five fill-in-the-blank cover letter templates to help you impress recruiters.
- Standard Cover Letter Template
- Entry-Level Cover Letter Template
- Data-Driven Cover Letter Template
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In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .
1. Standard Cover Letter Example
In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."
Unhelpful Cover Letter Introduction:
"To Whom it May Concern,
I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."
Relevant Professional Experience
It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.
Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.
So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.
To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.
Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.
Helpful Cover Letter Experience:
“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”
Unhelpful Cover Letter Experience:
“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”
Useful Examples
To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.
Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.
Helpful Cover Letter Example:
“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”
Unhelpful Cover Letter Example:
“I have a great track record of leadership and achieving fantastic results.”
Research and Company Knowledge
Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.
So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.
Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.
Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.
Helpful Cover Letter Research:
“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”
Unhelpful Cover Letter Research:
“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”
Clear Writing
Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.
To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.
You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.
- Guide to Becoming a Better Writer
- Tips for Simplifying Your Writing
Helpful Cover Letter Writing:
"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.
Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."
Unhelpful Cover Letter Writing:
"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.
Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."
Genuine Interest and Enthusiasm
Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.
Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.
Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:
- Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
- Choose your words carefully .
- Write in active voice.
Helpful Cover Letter Tone:
“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”
Unhelpful Cover Letter Tone:
“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”
Memorable Conclusion
End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.
Then, thank your reader for their time and consideration and include your contact information for easy follow-up.
To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.
Helpful Cover Letter Conclusion:
"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.
Together, let's make a lasting impact on our planet.
[Your Name]"
Unhelpful Cover Letter Conclusion:
"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.
I’d like to add another stage to the job search: experimentation.
In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.
But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.
I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.
So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.
Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.
Don't forget to share this post!
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General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application
Is a Cover Letter Necessary in 2024?
Letter of Interest Tips, Templates & Examples [A 2023 Guide]
The Ultimate Guide to Writing a Cover Letter
Eight Cover Letter Greetings for Every Situation
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- Career Blog
Marketing Cover Letter: 10 Examples & Writing Tips
When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.
The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.
Importance of writing a customized Marketing Cover Letter
A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.
Best practices for writing a marketing cover letter
When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.
A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.
Research the Company and Job Position
In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.
A. Importance of researching the company and job description
Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.
B. Tips for conducting research on the company and job position
To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.
Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.
Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.
C. The benefits of tailoring your cover letter to the job description and company culture
By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.
When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.
Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.
Tips for Formatting your Cover Letter
A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:
A. Basic format of a marketing cover letter
A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.
B. Essential elements to include in the cover letter
In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.
C. Best practices for formatting your marketing cover letter
Here are a few additional best practices to keep in mind as you format your marketing cover letter:
- Use bullet points to break up dense text and draw attention to important information.
- Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
- Bold or italicize keywords to make them stand out and emphasize your skills.
- Use white space to your advantage – don’t cram too much content onto the page.
- Use a professional tone and avoid using slang or overly casual language.
Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.
Opening lines for Marketing Cover Letters
Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.
A. Effective introductions to use in your marketing cover letters
The following are some examples of effective introductions for your marketing cover letter:
“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”
“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”
“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”
B. Tips for crafting a strong introduction that grabs attention
Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:
Personalize the introduction by using the hiring manager’s name.
Start with an attention-grabbing statement that highlights your skills and experience.
Mention the company and position you are applying for in the introduction.
Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.
End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.
C. Common mistakes to avoid in the opening statement
Here are some common mistakes to avoid when crafting your opening statement:
Using cliches or generic phrases that do not differentiate you from other applicants.
Focusing too much on your experience without mentioning your interest in the company or position.
Writing a lengthy introduction that loses the reader’s attention.
Using informal language or slang.
Starting with a weak or irrelevant statement that does not grab the reader’s attention.
By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.
Showcase Your Skills and Experience
When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:
A. Tips for Highlighting Your Marketing Skills
- Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
- Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
- Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.
B. Crafting a Convincing and Relevant Narrative of Your Achievements
- Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
- Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
- Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.
C. Understanding What the Recruiter is Looking For
To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:
- Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
- Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
- Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.
Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.
Give Specific Examples
One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.
A. The Value of Giving Specific Examples
Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.
Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.
B. Recent Accomplishments and How to Present Them
When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.
When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”
C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture
Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.
Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.
Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.
Benefits and Value Proposition
As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.
A. The importance of showcasing the value you bring to the company
Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.
B. How to emphasize the benefits of hiring you
To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.
Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.
C. Best practices for positioning your value proposition
To effectively position your value proposition, you should keep the following best practices in mind:
Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.
Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.
Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.
Use persuasive language: Use persuasive language to engage the employer and convince them of your value.
Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.
Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.
Professionalism and Tone
Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:
A. Essential Guidelines for Maintaining a Professional Tone
Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.
Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.
Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.
Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.
B. Best Practices for Language and Tone
Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:
Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.
Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.
Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.
C. Avoiding Overused Phrases and Verbs
Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:
“I’m a results-driven individual.”
“I’m a team player.”
“I have excellent communication skills.”
“I’m a problem solver.”
“I’m passionate about what I do.”
Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.
Call to Action and Follow-Up
One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.
A. Importance of Call to Actions in Cover Letters
CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.
B. Crafting an Effective Call to Action
A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:
“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”
This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.
C. Following up with the Recruiter after Submitting Your Cover Letter
The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.
A few tips for following up with the recruiter include:
- Wait a few days after submitting your application before following up.
- Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
- Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
- Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.
By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.
Review and Editing Tips
As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:
A. Proofreading and copyediting your marketing cover letter
- Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
- Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
- Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
- Have a friend or colleague review your cover letter as a second set of eyes.
B. Common mistakes to avoid
There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:
- Do not simply repeat your resume – your cover letter should expand on your experience and skills.
- Keep the tone professional, avoiding overly casual or slang language.
- Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
- Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”
C. Tips for submitting your marketing cover letter
When submitting your marketing cover letter, make sure to follow these tips:
- Proofread your cover letter one last time before submitting it.
- Save your cover letter as a PDF before submitting to ensure formatting remains intact.
- Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
- Follow any specific instructions provided by the employer regarding submission or formatting.
By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.
Sample Marketing Cover Letters
When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.
A. Examples of Effective Marketing Cover Letters
There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.
The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.
The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.
The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.
B. Tips for Leveraging These Marketing Cover Letters
While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:
Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.
Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.
Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.
C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters
The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:
Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.
Style – Use a professional and conversational tone in your cover letter.
Tips for Writing a Successful Marketing Cover Letter
Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:
1. Highlight your achievements and skills
The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.
2. Research the company
It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.
3. Be concise
Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.
4. Use a professional tone
Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.
5. Show your passion for marketing
Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.
6. Include a strong call-to-action
End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.
Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.
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Professional Marketing And Sales Cover Letter Examples for 2024
Your marketing and sales cover letter must immediately highlight your understanding of target audiences. Demonstrate your ability to communicate value propositions effectively. In the second paragraph, provide evidence of your track record in driving revenue growth. Remember, your persuasive skills need to shine through every line.
Written by Volen Vulkov
Cover Letter Guide
Marketing And Sales Cover Letter Sample
Cover Letter Format
Cover Letter Salutation
Cover Letter Introduction
Cover Letter Body
Cover Letter Closing
No Experience Marketing And Sales Cover Letter
Key Takeaways
Crafting the perfect marketing and sales cover letter can feel like a daunting task, especially if you're deep in the job hunt and realize it's a pivotal piece of your application. It's not about echoing your resume; it’s your chance to shine by weaving the narrative of your proudest professional moment. Keep it crisp and free from tired phrases, striking a balance between formality and personality, all while ensuring it fits neatly on one page. Let's tackle this challenge together.
- Some inspiration from other professionals' job-winning cover letters;
- The best structure and format for your marketing and sales cover letter;
- Insights on how to write about your best achievement to stand out;
- A creative twist on your marketing and sales cover letter intro.
Upload your marketing and sales resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.
If the marketing and sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
- Marketing And Sales resume guide and example
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- Sales Analyst cover letter example
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- Online Sales Manager cover letter example
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Marketing And Sales cover letter example
LEAH TORRES
Fort Worth, Texas
+1-(234)-555-1234
- Opening with a strong statement about intent and experience helps set a confident tone and directly aligns the candidate with the company’s needs.
- Specific statistics, like achieving a 25% growth in marketing reach and a 30% increase in sales productivity, provide concrete evidence of past success and the ability to deliver measurable results.
- Emphasizing leadership in strategic initiatives showcases the capacity for high-level thinking and the ability to manage significant projects that impact global markets.
- Mentioning a data analytics framework indicates proficiency with modern data tools, which reinforces the candidate’s analytical skills and their commitment to data-driven decision-making.
Standard formatting for your marketing and sales cover letter
Structure your marketing and sales cover letter, following industry-leading advice, to include:
- Header - with your name, the role you're applying for, the date, and contact details;
- Greeting - make sure it's personalized to the organization;
- Introduction paragraph - no more than two sentences;
- Body paragraph - answering why you're the best candidate for the role;
- Closing paragraph - ending with a promise or a call to action;
- Signature - now that's optional.
Set up your marketing and sales cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.
Use the same font for your marketing and sales cover as the one in your resume (remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).
Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.
Our builder allows you to export your marketing and sales cover letter in the best format out there: that is, PDF (this format keeps your information intact).
The top sections on a marketing and sales cover letter
- Header: Includes your contact information, the date, and the employer’s contact information, presenting a professional layout and making it easy for the recruiter to know who you are and how to reach you.
- Opening Greeting: Addresses the hiring manager by name if possible, indicating that you've done your research and are personally invested in engaging with the company.
- Introduction: Clearly states the position you're applying for, your current role, and the value you can provide in marketing and sales, catching the recruiter's interest right away.
- Body of the Letter: Divided into 1-2 paragraphs, highlights your previous sales achievements, understanding of marketing strategies, and how your skills can benefit the company's bottom line, showing specific relevance to the job requirements.
- Closing and Call to Action: Concludes the letter by summarizing your value proposition, expressing enthusiasm for the opportunity, and inviting the recruiter to contact you for an interview to further discuss your qualifications.
Key qualities recruiters search for in a candidate’s cover letter
- Proven sales track record: Demonstrates the ability to close deals and meet or exceed sales targets, which is the core function of the role.
- Strong communication skills: Essential for effectively conveying product benefits to customers and negotiating terms.
- Customer relationship management: Indicates the ability to nurture long-term relationships that lead to repeat business and referrals.
- Results-driven attitude: Shows a focus on achieving sales goals and a commitment to continuous improvement and results measurement.
- Industry knowledge: Understanding of the specific market, competition, and product trends, enabling tailored strategy development and execution.
- Marketing acumen: Experience with marketing strategies and tools that support sales, such as lead generation, content marketing, and digital marketing.
Personalizing your marketing and sales cover letter salutation
Always aim to address the recruiter from the get-go of your marketing and sales cover letter.
- the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
- the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
- the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department] Team,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
Your marketing and sales cover letter intro: showing your interest in the role
On to the actual content of your marketing and sales cover letter and the introductory paragraph .
The intro should be no more than two sentences long and presents you in the best light possible.
Use your marketing and sales cover letter introduction to prove exactly what interests you in the role or organization. Is it the:
- Company culture;
- Growth opportunities;
- Projects and awards the team worked on/won in the past year;
- Specific technologies the department uses.
When writing your marketing and sales cover letter intro, be precise and sound enthusiastic about the role.
Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.
What to write in the body of your marketing and sales cover letter
Now that you've got your intro covered, here comes the heart and soul of your marketing and sales cover letter.
It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.
Keep in mind that the cover letter has a different purpose from your marketing and sales resume.
Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.
But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.
Select your achievement that:
- covers job-crucial skills;
- can be measured with tangible metrics;
- shows you in the best light.
Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.
Closing remarks to end your marketing and sales cover letter
Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your marketing and sales cover letter .
A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".
Do you want to make an even better impression?
Close off your marketing and sales cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.
A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).
No experience marketing and sales cover letter: making the most out of your profile
Candidates who happen to have no professional experience use their marketing and sales cover letter to stand out.
Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.
Once again, the best practice to do so would be to select an accomplishment - from your whole career history.
Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?
Be precise and concise about your dreams, and align them with the company vision.
Key takeaways
Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your marketing and sales cover letter:
- Always make sure your marketing and sales cover letter is tailored to the role you're applying for to make a good impression on recruiters;
- In your marketing and sales cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
- Focus your marketing and sales cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
- Ensure your marketing and sales cover letter closing statement isn't generic and includes either a call to action or a promise;
- If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.
Cover letter examples by industry
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- ChatGPT model specifically trained by Enhancv
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Marketing Assistant Cover Letter Samples & Examples That Worked in 2024
How to write an impressive marketing assistant cover letter
Marketing assistants play an essential role in any marketing department, helping senior marketers with a wide variety of different tasks and offering extra support when needed. To become a marketing assistant, you need an impressive cover letter that showcases your top qualifications for the position.
In this guide, we discuss five simple steps for crafting an impressive marketing assistant cover letter. Continue reading to learn all about:
- Creating a marketing assistant cover letter header
- Personalizing the content of your marketing assistant cover letter
- Describing your experience effectively in a cover letter introduction
- Listing your top skills and accomplishments as a marketing assistant
- Concluding your marketing assistant cover letter concisely
1. How to create a proper marketing assistant cover letter header
As a marketing assistant, the first key step to take when writing a cover letter is to craft a memorable header. A cover letter header can serve a vital purpose when it comes to helping your letter stand out from competitors, so taking the time to make sure your header looks great is essential.
Within a header, you should include:
- Your name and professional title
- Your professional contact information
- The name and address of the company you are applying to
- The department of the company (when applicable)
Here is an example of a well-formatted marketing assistant header
Ben Burns , Marketing Assistant (123) 456-7890 | [email protected] | linkedin.com/in/ben-burns
To: Piedmont Tech Solutions Marketing Department 1234 Street Address Raleigh, NC
2. How to personalize the content of your marketing assistant cover letter
Following the completion of your cover letter header, you will now research the company you are applying to in greater depth. The information you uncover in your research will be used to personalize your cover letter to be as tailored as possible to a specific employer.
When researching a company, key information to look for includes the company’s values, goals, and current projects. Current partnerships and major clients can also be great details to uncover.
Additionally, you should attempt to discover who at the company is in charge of hiring tasks. Once you have found this person, create a personalized greeting that addresses this person by name.
Here are 3 examples of personalized cover letter greetings
Dear Head Marketer Joe King,
- Dear Mr. Joe King,
- Dear Mr. Joe King & the Marketing Department
3. How to craft an eye-catching marketing assistant cover letter introduction
Now that you have a personalized greeting in place, it is finally time to begin writing your introduction .
An introduction is an important element of any cover letter, as it serves to hook the attention of the employer and make them want to read more. To make your introduction effective in this way, it is crucial to use compelling details and language.
In a marketing assistant cover letter introduction, aim to include the following key details:
- A brief overview of your professional history
- A statement on why you are a great fit for the company and position
- Any specializations you possess in the field of marketing
Here is an example of an effective introduction from a marketing assistant’s cover letter
I am a seasoned marketing assistant with 5+ years of experience working in social media and digital marketing. As your new marketing assistant, I can bring a high level of professional value to the table, including numerous connections to potential clients looking for a new marketing partner. Your company’s focus on social media marketing combined with my long-term experience with social media makes me the perfect candidate for this role.
Find out your resume score!
4. How to list your top skills and accomplishments as a marketing assistant
After completing your cover letter introduction, you must now write your body paragraphs.
The introduction does most of the heavy lifting in terms of grabbing the employer’s attention . By contrast, the body paragraphs must keep that attention by offering key insights into your top skills and accomplishments as a marketing assistant.
As you describe your qualifications in your cover letter, make sure to use the information you gathered while researching the company to make your descriptions as relevant to the employer as possible.
Here are 6 examples of skills to include in a marketing assistant cover letter
- Excellent written and verbal communication
- Exceptional collaboration abilities
- Time management
- Deep knowledge of marketing methods
- Attention to detail
- Strict adherence to deadlines
Here is an example of how to describe an accomplishment in a marketing assistant cover letter
As a marketing assistant at my former employer, I supported the marketing team by managing the company blog and creating blog content on a daily basis. Resulting from my work on the blog, online web traffic to the company’s website increased by 30% and digital engagement increased by more than 20% across various digital channels.
5. How to effectively conclude your marketing assistant cover letter
At long last, we have arrived at the end of your cover letter.
To keep your cover letter sounding strong and effective through to the end, you need a concise conclusion that includes key details, such as:
- A statement about your enthusiasm for the position and gratitude to the person reading your letter
- Information on how and when you can best be contacted to schedule a meeting or interview
- A formal sign-off
Here is an example of a concise and effective conclusion from a marketing assistant cover letter
I humbly extend my thanks for taking the time to read my cover letter. As your new marketing assistant, I can guarantee I will support your marketing team with both collaborative and independent work. To best reach me regarding an interview or meeting, call me at (123) 456-7890 any day of the week between 8 a.m. to 3 p.m.
I look forward to hearing from you!
Kind Regards,
[Applicant Name]
Martin Poduška
Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .
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When applying for a marketing assistant position, the hiring manager may enjoy reading a cover letter that aligns with the job description and showcases examples of industry experience and marketing expertise. Learning how to compile your qualifications into the concise format of a cover letter can heighten your chances of receiving a job offer. In this article, we list tips for composing a ...
Here are three tips for writing a marketing cover letter to increase your chances of getting a callback: 1. Highlight marketing skills. Because marketing encompasses various jobs, your duties will vary depending on the role. However, the ideal marketing cover letter highlights your marketing expertise along with a good mix of hard and soft skills.
Copy this text for your Marketing cover letter! 123 Fictional Avenue New York City, NY 76208 (123) 456-7890. June 15, 2023. Hiroshi Suzuki The New York Times
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When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry. The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience ...
Standard formatting for your marketing and sales cover letter . Structure your marketing and sales cover letter, following industry-leading advice, to include: Header - with your name, the role you're applying for, the date, and contact details; Greeting - make sure it's personalized to the organization;
Below, we'll provide guidance to help you build each section of your marketing assistant cover letter: 1. Contact information and salutation. List all essential contact information at the top of your marketing assistant cover letter, including your name, phone number, email, and LinkedIn URL.
How to write an impressive marketing assistant cover letter. Marketing assistants play an essential role in any marketing department, helping senior marketers with a wide variety of different tasks and offering extra support when needed. ... As your new marketing assistant, I can guarantee I will support your marketing team with both ...