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Creating Introduction Email Template That Will Get You Responses (And Deals)

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  • 18th Sep '19

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  • 17 minutes read

First impressions are very important, and this is why you need to pay attention and put some effort into writing a great introductory email whenever you need to meet an individual.

Since we’re living in the messaging era - where people would rather be contacted through email or text messages than receiving a call - which actually speeds things up when it comes to the first contact, it’s quite important to know the tips and tricks to craft good introduction messages.

The reason why we enjoy messages so much is because technology has made everything easier and quicker, so 75% of people believe that calls are time-consuming. Some people are connected throughout the day: email, WhatsApp, LinkedIn, Facebook, or any other social network available.

By the way, the best channels for introductions are definitely email and LinkedIn , so make sure you have the right tools to help you extract, organize and send the emails .

Image Source: FreePik

It’s expected that by the end of this reading you will be able to come up with your own introduction templates. Here is a list of what we’re going to explain in the article:

Introduction Email Definition

Tips to Write a Good Introductory Email

Examples of Subject Lines For Introduction Emails 

Top-Notch Templates

What is an introduction email?

The name is self-explanatory: introduction email is a message to introduce yourself, a company or a third party.  

There are a few “email etiquette tips” that can be followed and different types of intro email template that can be sent to an individual or more recipients, but it all depends on the situation if it is business-related or for personal matters.

For sales, in particular, the introduction email sent to prospects is highly important and must be followed by a good follow up strategy . It is also a good idea to segment the mailing list and make it as personal as possible, as you need the prospect to relate to you in order to establish a trustworthy relationship.

You may also use an email list template to help. We made a list of the most common sales introduction emails:

Now that you understand what this introductory email is, it’s time to learn how to craft good messages based on email introduction template tips.

How to write a warm introduction email

First of all: you have to know your audience and define clear goals for your introduction. Make a list of things you would like to say in different introduction situations and keep it handy.

The content will vary from one prospect to another , but typically on a sales introduction email template is appropriate to add:

Your first name

The company you work for

Any affiliation worth mentioning (mostly when it’s for networking)

The reason for the introduction email

Services you provide (if applicable)

Professional Signature

Based on what was mentioned above and on email etiquette we came up with a list of things to do and things that should not be done on an introduction email.

Add a signature chosen from many templates available and provide more than one contact information;

Use an appropriate email address, preferably with your first and last name;

Direct the email to a specific person and not to the whole team or to a general email address. You can gather individual emails by extracting them from Linkedin, for example;

Personalize the sender’s name with yours to avoid looking like an email marketing campaign.

Don’t do it

Send the email without a subject. Most emails that do not have a subject line will probably end up in spam or deleted;

Don’t send mass email without a proper tool, otherwise, you’ll look like spam. Use a tool to help customize the message;

Do not write long emails. Make sure you cover the important topics in a concise manner;

Adding emoticons in the first email you send someone is not good for business, even if the person is nice and you’ve met. Keep it professional.

List of Introduction Email Templates - Sales, Business, Self-Introduction

There are a few different introductory email templates that we are going to explore:

Business Introduction

Self introduction: sales purposes, self introduction: new job , self introduction: new role.

New Point of Contact

Our goal is to inspire you to create your own based on best practices. Check out the templates:

The first type we’re going to discuss is the business introduction email template, which is about introducing a service or product. This one might be a little bit longer, as it is necessary to introduce yourself plus the company and its service. 

The company introduction email template is more about selling the company itself and making yourself available for further details. Check out a few examples:

The self-introduction email template is particularly good for Sales Development Representatives, as they are usually the first touchpoint during the sales process. It’s important to point out that the emails below were created based on the categories mentioned in the “what’s an introduction email” section.

You are a new employee and need to introduce yourself to a team as a colleague. In this case, you can be more casual and show your personality, make yourself available and show them you want to be a cooperative colleague.

You’re a new manager or team leader and you need to make a good impression, so this is an exception and it can be a bit longer.

New Point of Contact 

How to introduce someone else as the new account manager or PoC

You’re the new PoC and need to introduce yourself to a client.

Self-introduction email subject line examples

This might be the hardest question when it comes to emailing writing: how to write a subject line with only a few words that will convince the recipient to open the email?

The best way to do it is by thinking of the subject line as the handshake: it has to be strong, brief and confident. It’s proven that the subject line has a direct impact on the average email open rate , so take your time to think about them.

Image Source: FreePix

Aspects of a good introduction subject line:

It’s short

Personalized with the recipient's name

Straight to the point

Clear about the reason you are reaching out

Conclusion about introduction messages

Communicating is crucial for a business deal or personal networking and it is a good idea to keep an eye for every message you send. Think about ways to improve communication towards getting responses from people.

Just like everything in life, good writing can be achieved with practice and also by using methods that have already been tested and that the market knows of.

Here is a recap of the most important points:

Make sure to review the template you create

Be straight to the point

Use proper grammar and spelling

Make it professional

Don’t overshare

Remember to follow up on your introduction message, as some people are usually busy and receive a lot of emails on a daily basis.

We hope you enjoy creating a content strategy for introduction emails!

Author

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

CONTINUE READING..

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How to Write a Business Email – 10 Business Email Examples & Template

Looking for business email examples? Our business email templates and samples will help you to learn how to write a business email in the right format.

MailMaestro

Wondering how to write a business email? Well, you've come to the right place. By the end of this blog, you'll know how to send a business email in any situation and have improved your overall business communication skills.

Our business email examples will show you how to start and end a business email, deliver your message in the business email format, and getting what you ultimately want: a response to your email.

The various business email writing samples that we cover will teach you business email sentences and other business communication tips will help you handle any situation according to email etiquette.

The various business email samples that we break down will illustrate how to introduce your business in an email, how to say sorry, how do you say thank you, and how to say no politely in a business email, as well as how to write a business email with attachments.

Ready to start?

Last but not the least, we will introduce you to MailMaestro 's business email templates that will help you to supercharge your business emails and messages, like this:

how to write a company presentation email

What is a business email?

Business email is an essential communication tool with employees and external organizations, including customers, subscribers, and stakeholders.

As well as sharing information and updates, business emails can be used to market products, manage complaints, support customers, and engage suppliers. Put simply, a business email is the lifeblood of any modern company.

Business emails are typically short, polite, and written with a clear purpose. However, business emails don't need to be boring. If written correctly, an effective business email can inform, engage, and inspire any reader.

How to write a business email

Wiring a great business email involves a little process and a little psychology. First, you'll need to understand how to format a business email, including a great subject line, appropriate greeting, body copy, and ending. But more than that, you need to go beyond providing information and delivering a little inspiration, too.

Every email is an interruption, say  researchers . You're asking someone to read your email, so it must have value. Your email must have a purpose and state it clearly and quickly. Don't waste time or words getting to your point, be clear with why you're messaging and what you want, says Jeff Su in the  Harvard Business Review .

We all receive hundreds of emails a day, so you must work hard to avoid what  academics describe as  "standardized, vague, and impersonal realizations of interpersonal moves". Our translation: personalize your emails and keep them interesting, or risk losing readers' attention. 

Business email format

The basics of how to write a business email format should be familiar to anyone online. The typical formal business email format has five core parts, including:

  • Subject Line
  • Formal greeting
  • Closing phrase

Understanding the business email writing format enables you to sketch out, structure quickly, and write a business email from scratch in minutes. 

We've covered the core parts of professional email greetings and endings in other posts, so we'll be brief here. Instead, we're going to delve into more detail in the content, including providing 10 examples of business emails that command attention and demand action. 

Business email greetings

There's no magic in how to start a business email; you use a formal email greeting and an appropriate email opening sentence . The core of your message depends on who you're contacting, what you want, and why, but the basics of how to start a good business email are pretty standard.

Many people want to know how to start a business email conversation with someone they have never met. If you know the person's name, it's polite to start with:

  • Dear (person's name)

Use their full name, and avoid a title (such as Mr or Mrs), as these are outdated and could cause offense.

Suppose you're finding it difficult to decide how to address someone in a business email. In that case, we suggest being formal rather than being informal. So while you're OK to use any opening you choose in a personal email, if you're wondering if you can use 'Hi' in business letters or emails, we would advise against it. 

Unless you know the person, overly informal greetings such as 'Hey could come across as informal and unprofessional, which could kick off your relationship on the wrong note.

How to start a business email

The opening sentence should explain who you are, where you're from, and what you want. Of course, it can be a challenge to fit all this in, but here's an example of how to start a business email.

The decision on how you start a business email depends entirely on what you're trying to say. Still, the approach above is a tried and tested classic.

For more examples on how to start an email , check out our business email examples in this article.

How to end a business email

As we've explained, every business email should have a point and a purpose, so be clear about what you want from the reader. So let's use the example above to illustrate how this can work in a formal context.

If there's already an existing relationship between the two participants, then it's okay to be a less formal. So here's how this can work.

As you can see this example maintains professionalism without being too stiff. For example choosing the right email closing line can make a significant difference in the tone of the email .

How to finish a business email

The formal way to end a business email is by using one of two options. Here's what they are and when you'd use them.

  • Yours sincerely – this is a formal sign-off if you are addressing the email to a person and you know their name
  • Yours faithfully – a formal business email sign-off if you don't know the name of the person you're emailing

There are other, less formal but increasingly popular, business email closings include:

  • Kind regards
  • Best regards
  • I look forward to hearing from

When deciding how to sign off a business email, think about how well you know the reader and how formal you want to be. If you've emailed someone before and have a relationship, feel free to be a little less formal. On the other hand, stick to the tried and tested email sign-offs if this is the first message you're sending.

Business email writing samples

Here are some common phrases that can help you write better business emails and some advice on using them.

Learn how to:

  • Introduce yourself in an email
  • Say thank you
  • Politely say no
  • Say you're busy
  • Describe the attachments you're including

How to introduce your business in an email

When introducing yourself in an email , include your name, job title, and company. Don't' try to be smart or funny; stick with the basic information that any reader might want to know. 

  • My name is Lawrence Jones, and I'm the marketing director at (insert company name)

How to say sorry in a business email

Saying sorry in a business email can be challenging, but it's best done quickly and cleanly, like tearing off a band-aid. So don't beat around the bush or muddle the message; just say sorry.

  • I would like to apologize for your recent experiences with our company.

How do you say thank you in a business email

When saying thank you in an email, keep things short but be specific. Don't just say thanks; explain what you're thanking the person for and the impact that they have had. If you're saying thanks for something they've done, 

  • I'd like to thank you for your amazing work on the recent project. Your work has helped us to save significant amounts of time and money.

How to say no politely in a business email

Learning how to say no politely is a core business communication skill that can be a challenge. We're conditioned not to want to disappoint people, but remember this isn't about you personally, but about business. A polite but firm no can improve the way you are perceived. It's tempting to apologize or qualify your response but don't. Stick to the facts and don't lose focus.

  • I'm sorry to say that we won't be able to accommodate your request at this time.

How to say I am busy in email

Work can be stressful enough without having to explain why you're busy. Don't apologize, but be clear that you don't have time. Instead, manage expectations and finish positively by explaining when you can help.

  • I'm not currently able to support you with this project as I'm engaged in other work. However, I'll have some capacity to work with you next week.

How to write a business email with attachments

Let your reader know that there's an attachment, what it contains, and why it's essential. For example, if the file is large or in a specific format that may require them to access an application, let them know.

  • Please find attached a copy of the report you have requested. The PDF file is 10MB, so be aware of this before sharing. You may require viewing software to make comments on it.

how to write a company presentation email

10 business email writing examples

The best way to explain the concepts we're describing is to put them into practice. Here are 10 examples of effective business emails. We've tackled most of the main reasons you'll need to message someone in these business correspondence email templates. Use these templates for information, but make sure to edit and adapt them to your specific circumstances.          

1. How to write an email to a company

If you're finding it challenging to write a business email to a company you've never worked with before, don't worry – it's one of the most demanding emails to write. It's tempting to include too much, but you're at the top of the funnel, so focus on the basics and keep things brief.  In our first business sample, we describe how to write a mail to a company totally cold.                                 

2. Business email reply sample

In this example, we look at how to respond to a business proposal email that a company has sent you. Before writing, consider what you want to do with the information they have supplied. Be clear if you're interested or not interested. This will save time (and avoid unwanted future emails).

3. Sample email to client for new business

Sending a cold email to a potential customer completely cold can create new connections and generate new business. There are no set rules on how to write a business email to a potential client, but you must show that you have researched what they do and understand who they are. Before using this sample email to customers for business, do some research and edit it.

4. Business cooperation email sample

A business collaboration is a partnership that benefits you both, so approach any email positively and with purpose. In this example of how to write a business partnership request email, we focus on the benefits of collaboration. This business collaboration email sample is also suitable for those wondering how to write an email to a potential business partner.

5. How to send a business proposal email

A business proposal is more than a request for a partnership but a formal document detailing the terms and conditions of your relationship. When deciding how to start a business proposal email, understand that multiple people will see this email, so be formal. 

6. How to write a business introduction email

Having the skills to introduce your business to another can help you win clients, form partnerships, and secure profitable projects. Leave the selling for later, and start with a meeting. This example of how to write a business meeting request email can be amended, covering how to write a business invitation email.

7. How to write a business inquiry email

A business inquiry is a formal, unsolicited message requesting information. Again, strip it back, be clear and focus on what you want. The recipient should know exactly what you're asking for, why, and when they need to respond. See our example of how to write a business inquiry email here.

8. How to write a business email asking for something

It depends on what you want, but a business inquiry email asking for something should include what you want when you want it and why. Here's an example of how to write a business email asking for something.    

9. How to write a cold email for business

If you're wondering, when is it OK to email strangers about your business? The answer is anytime––as long as what you're contacting them about is relevant. In any cold email , focus on the value you can offer, not what you want. You can see how that works in this example of how to write a cold email for business.

10. How to write a business follow up email

A prompt and polite email after a business meeting is a professional courtesy that you can't forget to complete. In this example of how to write a follow-up email to a client after a business meeting, we keep the details to a minimum and focus on arranging a follow-up .

how to write a company presentation email

Business email templates by MailMaestro

MailMaestro is an AI email writer that turns your instructions into ready-to-send emails and messages in seconds, like this:

It takes care of the email structure, capitalization, grammar, spelling, punctuation – you name it. Essentially you can focus on your thoughts and ideas, and MailMaestro will give them wings. We dare to say that it's the fastest way to start writing better emails.

Our AI template collection features dozens of business email templates that will help you with all the aspects covered in this blog post.

How to improve your business email writing skills

We hope that this guide has helped you to understand how to write business emails.

If you found it helpful, we suggest that you bookmark it so that you can revisit our business email examples and pick up the best business email formats, sentences and templates and find how to start and end a business email the correct way.

If you want further improve your business email writing skills giving MailMaestro a try can be one of the most efficient ways to do it. In addition to being more productive by turning instructions into ready-to-send emails with the help of our business email templates you can actually learn from our AI writing assistant.

Like one of our early users Camille put it: "I'm now even drawing inspiration from the emails generated, for my own communication style. Seems that I'm learning as much from MailMaestro style than the tool is learning from me."

Want to compose the perfect email?

Try our free AI email assistant – write, reply & summarize threads right inside your inbox.

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IMAGES

  1. 30 Best Company Introduction Email Samples & Tips

    how to write a company presentation email

  2. 30+ Professional Email Examples & Format Templates ᐅ TemplateLab

    how to write a company presentation email

  3. 30+ Professional Email Examples & Format Templates ᐅ TemplateLab

    how to write a company presentation email

  4. 30 Best Company Introduction Email Samples & Tips

    how to write a company presentation email

  5. How to Write a Business Email: Structure, Examples, Pro Tips (2023)

    how to write a company presentation email

  6. 30+ Professional Email Examples & Format Templates

    how to write a company presentation email

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