presentation topics for sales team

120 Presentation Topic Ideas Help You Hook Your Audience

Updated: August 15, 2024

Published: August 09, 2023

Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.

Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention.

So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some best practices to make your presentation memorable.

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Table of Contents

How to Choose a Great Presentation Topic in 5 Steps

120 presentation topic ideas, 5 presentation tips.

4. Choose an appropriate presentation style.

There are many ways to present a topic. Your personality, the topic at hand, and your audience’s personas will help you determine which style would best fit you and your audience.

Select a presentation style that will communicate the main idea clearly and have a lasting impact on your audience.

For instance, explore a freeform style presenter by Sir Ken Robinson.

5. Engage with your audience.

Work on your presentation skills to make a strong connection with your audience, get through to them and leave a mark.

Think of the presenter as the link between the topic and the audience. A strong or a weak presenter can make a difference between a presentation being a thriving success or a boring failure.

Hone your skills by engaging and interacting with your audience. Make them feel like a part of the presentation and not just spectators. 70% of marketers have found presentations with interactive content to be more effective than those without.

Here are a few ways you can make your presentation interactive:

• Start your speech with uncommon questions to your audience. Involve them from the get-go, like ask to raise their hands if X.
• Make eye contact to build credibility and show confidence. Don’t stare at your slides or notes. Smile occasionally and talk to the audience directly.
• Have an active and confident body language. Don’t stand in the same place the entire time. Move around the stage.
• Don’t be monotonous. Speak as you would to a colleague — with enthusiasm.
• Ask close-ended questions in between to keep the audience engaged without losing time. Address them using their names to keep things interesting.
• Share personal experiences and stories that your audience will find fascinating and relatable.
• Practice thoroughly before you present so you’re fluent with the material and delivery.
• Energy and excitement can be quite contagious. Make sure you exude enough to spread some to your audience.

Feeling Inspired Yet?

Now you have all the right ingredients for choosing amazing topics and a hundred ideas to drive inspiration from. So, go ahead and start cooking presentations that will blow your audience away.

Don’t forget to choose a super-relevant topic and add meaty information. Do it with excitement to make it enjoyable for you and your audience. Best of luck!

Don't forget to share this post!

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Casey O'Connor

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7 Sales Presentation Examples for Successful Pitches

A successful sales presentation can significantly influence a potential client’s decision-making process. It needs to be engaging, informative, and persuasive.

This guide explores the components of an effective sales presentation, and best practices for creating one, and provides seven exemplary sales presentation templates from various sources.

What Is a Sales Presentation?

A sales presentation is a strategic dialogue designed to persuade a potential client or customer to purchase a product or service. It typically involves a detailed explanation of the product’s features, benefits, and potential return on investment.

What Is Included in a Sales Presentation?

A sales presentation typically includes sections on:

• Introduction : Brief introduction of the company and the presenter.
• Customer Needs : Identification of the client’s needs and how they align with the product or service.
• Product/Service Details : Detailed information about the product or service, highlighting unique selling points.
• Success Stories : Real-life examples or case studies demonstrating the value of the product or service.
• Pricing and Packages : Overview of pricing options and any customizable packages.
• Call to Action : Strong conclusion that prompts the audience to act or decide.

Sales Presentation Best Practices

Creating an effective sales presentation involves several best practices:

• Tailor Your Message : Customize the presentation to address the specific needs and interests of your audience.
• Keep It Concise : Focus on key points to maintain the audience’s attention and keep the presentation within an appropriate timeframe.
• Use Visuals : Employ charts, graphs, and images to make your points clearer and more engaging.
• Rehearse : Practice your presentation multiple times to ensure smooth delivery.
• Engage Your Audience : Encourage questions and interact with the audience to make the presentation more dynamic.

7 Sales Presentation Examples

1) piktochart: “sales pitch examples”.

Piktochart’s Sales Pitch Examples illustrate how to effectively communicate the value of your product or service. These examples showcase various strategies to capture and retain the audience’s interest, making them highly practical for anyone looking to enhance their sales presentations.

Canva Sales Presentation Template offers visually appealing templates designed to make sales presentations more engaging. These templates are easy to customize and suitable for a wide array of industries, helping presenters create professional-looking presentations effortlessly.

2) Slidebean Sales Pitch Deck Template

Slidebean Sales Pitch Deck Template is designed to streamline the creation of impactful sales presentations. The template guides users through structuring an effective pitch, emphasizing the art of storytelling to captivate potential investors and clients.

3) Prezi Sales Plan Presentation Template

Prezi Sales Plan Presentation Template offers a dynamic way to engage audiences with its distinctive zoomable canvas. The template allows sales professionals to outline their strategies and goals in a visually engaging sequence that captures the natural flow of a sales process.

It is designed to help presenters illustrate complex sales plans through a structured yet flexible narrative, enabling the audience to follow along through a visual journey of targets, tactics, and expected outcomes.

4) Queza : Pastel Color Sales Marketing Powerpoint

Queza : Pastel Color Sales Marketing Powerpoint from Envato Elements is designed with pastel colors and a clean, modern aesthetic, making it ideal for sales and marketing presentations that require a fresh and inviting look. This PowerPoint template is versatile, featuring a range of slide layouts that can be used to showcase products, market analysis, sales strategies, and more.

5) SlideSalad Sales Deck PowerPoint Templates

SlideSalad Sales Deck PowerPoint Templates ****offer a comprehensive sales deck that is robust and creatively appealing, ideal for making impactful sales presentations. It features hundreds of unique slides designed for various sales niches, allowing for extensive customization.

6) Solua : Cyber Monday Sale Event Powerpoint

The Cyber Monday Sale Event PowerPoint on Envato Elements is a powerhouse for creating high-impact sales presentations. This template features a modern design that effectively combines bold colors and sleek layouts to capture audience’s attention. It includes multiple slide options to showcase products, promotional offers, and pricing strategies.

7) SlideModel Sales Pitch Presentation Template

SlideModel Sales Pitch Presentation Template offers professionally designed templates tailored for sales presentations. These templates are structured to facilitate clear communication of complex data, strategic alignment, and persuasive storytelling. They are particularly useful for sales teams looking to present data-driven arguments effectively.

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RESOURCES - SALES

How to get clients fast with the most engaging sales presentations.

Written by Lidia Vijga

• CEO at DeckLinks, Speaker, Podcast Host
• Published on August 16, 2022
• Updated on August 30, 2024

Table of Contents

Did you know that, according to Crunchbase , the best sales reps spend an average of 6 hours every week researching their prospects? In today’s competitive market, having an engaging sales presentation can make all the difference in closing deals. In this article, I’ll share tips and techniques to help you create the most captivating sales presentations that will not only grab your audience’s attention but also drive them towards a buying decision.

KEY TAKEAWAYS

• Cover slide: The cover slide is crucial for making a good first impression. It should be attention-grabbing, professionally designed, and include your company name, logo, your name, and a message that speaks directly to the buyer.
• Solution slide: Start with the solution slide to immediately address the prospect’s pain points and present your value proposition. This approach captures the audience’s attention and demonstrates how your product or service can help them.
• Success story or Social proof slide: Including success stories or testimonials from satisfied customers can help build trust and credibility with your audience. This slide showcases the real-world benefits of your product or service.
• “The bright future” slide: Paint a picture of the positive outcomes your product or service can bring to the prospect. This slide should inspire and motivate the audience to take action.
• “Why us / About the company” slide: Provide information about your company’s background, expertise, and unique selling points. This slide helps establish your credibility and differentiates you from competitors.
• “Meet the Team” slide: Introduce the key members of your team, highlighting their skills and expertise. This slide helps humanize your company and demonstrates the talent behind your product or service.
• “Pricing and implementation” slide: Clearly outline the pricing structure and implementation process for your product or service. This slide should provide the necessary information for prospects to make an informed buying decision.
• “Next steps” slide: End your presentation with a clear call to action, guiding prospects on what they should do next. This slide should encourage prospects to take the next step in the sales process.
• Engaging and visually appealing presentation: An effective sales presentation should be easy to follow, visually appealing, and tailored to the needs of the audience. It should cover all key points, be concise, and easy to follow.
• Leverage video sales tools: Video sales tools can help engage your target audience in a more personal and interactive way. However, be cautious not to overuse technology, as flashy

What is an effective sales presentation?

An effective sales presentation is easy to follow, visually appealing, and delivered with honesty and transparency. It should be tailored to the needs of the audience and provide them with information that is relevant to them. It should cover all the key points, be concise, and easy to follow.

A B2B sales process is a system that inside sales teams use to identify and qualify potential clients, build relationships, and close sales. The sales process typically has six stages: awareness or prospecting, education, vendor selection or proposal, negotiation, commitment, and post-sale impact stage. An effective sales team uses sales presentations and educational materials at each stage of the sales process to engage prospective clients.

A sales presentation is a critical part of the sales process – it’s a visual presentation that tells your story and showcases your products or services. Creating a strong sales deck is an essential part of any successful B2B sales process.

Sales professionals know that creating the most effective sales presentation or a sales deck is not easy. B2B buyers are constantly bombarded with sales pitches, video presentations, and sales decks. They are quick to tune out anything that feels like a canned or generic sales pitch.

Did you know that according to Forbes about 35 million presentations are given each day to over 500 million people?

The best sales reps are always looking to improve their sales process. They are always on the lookout for new technologies that can help them sell more effectively.

Video sales tools have become increasingly popular in recent years amongst high growth sales teams. Video offers a way to engage a target audience in a more personal and interactive way. A well-crafted video sales deck or a video sales presentation can be highly effective in winning over new customers.

However, there is a danger in using too much technology in your presentation. The flashy graphics and animations can actually distract the client from your message. So if you are considering using some new technology in your next slide deck, think carefully about whether it will actually add to your message and engage the client or just create a visual distraction.

The main question you should be asking yourself: Does it help the prospects understand your offerings better?

To be effective, a B2B sales deck must be carefully tailored to the specific needs of the buyer. It should always be focused on solving the client’s pain points and display the value proposition.

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Focus on creating a sales presentation that addresses the needs of the buyer.

A good sales presentation is one that is tailored to the needs of the audience and provides them with information that is relevant to them. It should be well-organized, visually appealing, clear, cover all the key points, be concise, and easy to follow.

The most effective sales presentation is also engaging and should clearly define the value proposition. The best sales presentations are those that leave the audience wanting more, so it is important to avoid over-selling or coming across as too pushy.

Ultimately, a good sales presentation is one that makes a strong case for the product or service being sold.

With so many sales presentation examples and sales presentation templates online which ones should you pick? Where should you start? No worry! We have put together a comprehensive guide with the best sales presentation techniques and insights that will help you create the most engaging B2B sales deck that will resonate with your target audience, and will make a good first impression.

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Asking for the business is the best way to accelerate saas sales, written by decklinks team, what is a b2b sales presentation or a sales deck.

A sales presentation or a sales deck is a presentation that contains slides with product and company information, product or service value proposition. It oftentimes includes success stories or testimonials, and pricing. Sales professionals use sales presentations to persuade clients to buy their products or services. They highlight the benefits of their products and service and demonstrate why they are superior to competing products or services.

Sales professionals use sales presentations to persuade clients to buy their products or services. They highlight the benefits of their products and service and demonstrate why they are superior to competing products or services.

Sales reps also use a sales deck to answer any questions potential customers may have about your offerings. You want your audience to understand your main points and be able to see why your product is the best solution for their needs. If you can do all of that, then you’ll be well on your way to creating the most effective sales presentation.

A sales presentation can be delivered in-person, via live video sales calls, or asynchronously by video narrating your presentation and sharing it with your prospect or client.

Interactive PDFs for Sales and Marketing Teams – Ultimate Guide

The most common sales presentation myths.

The world of sales is loaded with more misguided opinions and sketchy “best practices” than a rent-is-too-damn-high mayoral candidate’s platform. From overly slick presentation templates to gimmicks, sales reps have been fed a buffet of suspect advice on how to crush sales presentations. Well, I’m here to expose some of the most common sales presentation myths that deserve to be tarred, feathered, and chased out of town on a rail.

• “Your slide deck has to be picture perfect.” Let’s get real, nobody cares if your sales deck looks slick as hell if the content is a snooze-fest. Sure, having visual elements that don’t make your prospective client’s eyes bleed is good. But at the end of the day, they want to know if your product or service can make their lives easier, not how pretty your PowerPoint templates are.
• “More slides = more $$$.” Adding endless slides to your deck is a one-way ticket to BoredTown. I’ve sat through enough torturous most presentations to know that too many slides is a surefire way to overwhelm prospects and put them in a coma. Stick to the key points, for crying out loud!
• “You need to demo every product feature.” Unless you’re selling a digital camera to photographers, most folks don’t need a 3-hour guided tour of every bell and whistle. The best sales reps know to focus on the important features that actually solve the pain points. Nobody wants to hear about the 112 different ways to customize the bulleted list formatting.
• “You have to start with an elevator pitch.” How about we ditch the cheesy elevator spiels and just have a normal conversation instead? The first impression should be about building trust and making a connection, not robotically reciting your rehearsed opener. Those make my soul die a little.
• “Body language doesn’t matter.” Oh, it matters alright. If you’re constantly fidgeting, avoiding eye contact, or look like you’d rather be getting a root canal, your prospects are going to sense it. The best sales reps have their body language on point – confident stance, friendly demeanor, all that jazz. It puts people at ease.
• “The big reveal slide is essential.” I’ve got a hot take for you – the whole “save the best for last” gimmick is majorly overrated. If you bury the main point until the very end, you risk losing people’s attention way before the big reveal. Mix up that flow and make your main points obvious from the jump.
• “Never admit flaws in your product or service.” This is a classic case of sales bro-advice gone wrong. You don’t have to pretend your product’s features are 100% perfect – prospects can smell that BS a mile away. The best sales reps are upfront about limitations while positioning them as relatively minor compared to the awesome benefits.
• “You should customize every sales presentation.” In a perfect world where I have 96 hours in a day, sure, ultra-customized decks would be great. In reality, having a few solid sales presentation template that you modularly adapt per situation is way more practical and time-efficient for us busy bees.
• “Making it funny and entertaining is a must.” I’ll admit that a few well-timed jokes can be an asset for a sales presentation. But positioning yourself as a would be stand up comic is a recipe for disaster. You’re there to convey the value proposition, not perform at the Laugh Factory.
• “You must deliver the full presentation start-to-finish.” Adhering rigidly to your entire pre-planned slide deck is a good way to put people into a vegetative state. The most successful sales calls are a dialogue – be ready to smartly skip around, get into specifics, revisit key slides, etc. based on the situation.
• “Never show pricing.” Old school brosefs seem to think playing coy about pricing is some master selling technique. These days, prospects expect and appreciate transparency on pricing right from the get-go. Dancing around it just breeds distrust and annoyance.

What slides should a sales presentations include?

• Cover slide.
• Solution slide.
• Success story slide or a Social proof slide.
• “The bright future” slide.
• “Why us / About the company” slide.
• “Meet the Team” slide.
• “Pricing and implementation” slide.
• “Next steps” slide.

B2B sales presentation slides to include #1: Cover slide.

Many sales reps underestimate the power of the cover slide. This slide is often the first chance you have to make a good first impression on your audience, so it’s important to get it right.

A successful sales presentation cover slide should be attention-grabbing and should set the tone for the rest of the sales presentation. It should provide just enough information to pique client’s interest and get them curious.

An effective cover slide should be professionally designed and include your company name, logo, your name, and a message that directly speaks to the buyer.

When you send an email or a video email to a prospect or a client, the cover slide of your pitch deck will also be displayed as a thumbnail.

You can use this to your advantage when designing your cover slide. A nicely designed cover slide will help to capture people’s attention and can greatly increase the chance that people will click to view your slide deck.

People are more likely to click to view a presentation with an eye-catching cover slide than one that is plainly designed.

By investing the time to create a well-designed cover slide, you can set the tone for a successful sales presentation and increase your chances of making a sale!

How We Nailed Our Sales Pitch: A Step-by-Step Playbook

B2b sales presentation slides to include #2: solution slide..

What? You heard it! Start with the solution slide. Not the slide about your company or the pain points you are solving, not the product’s features, not the pictures of your cat or dog. Lead with the solution slide instead!

An effective B2B sales deck doesn’t need to be a mystery novel with a long build-up and a big reveal on the final slide.

The best way to engage your audience is to present your solution and the value proposition in a clear and concise way.

You have very limited time to capture your client’s attention.

Most presentations start talking about the problem the client may be facing. Your client already knows about the pain point they are facing! They want to know that you have a solution that can help them solve it.

B2B buyers are not easy to sell to. You are typically dealing with people who are very knowledgeable about their industry and skeptical of any outside solution. That is why it is important to start your sales presentation with the solution slide. This is the slide that outlines exactly how your product or service will solve the prospect’s pain points. It should be clear and concise.

This is the time when you have the highest chance to capture the attention of the viewer.

B2B sales presentation slides to include #3: "Success story" or a "Social proof" slide.

Even the best sales reps often face skepticism when presenting their products and services. After all, businesses are built on numbers. Sometimes it can be hard to quantify the benefits of a new product.

One way to overcome this skepticism is to use a success story slide supported by case studies of other customers. The social proof slide should tell a compelling story of how your company has helped a specific customer achieve their goals. By showcasing a real-world example and success stories of your solution in your sales deck, you’ll give your potential client the confidence that your offerings can deliver real results.

The success story slide’s purpose is to engage the prospect by sharing a relevant, relatable story that demonstrates the benefits of your offerings.

It should be a part of every sales deck. Successful sales presentations always contain a compelling story or a great example that help sales reps to overcome initial scepticism coming from a prospective client.

Tell a story that is specific and quantifiable.

They show how your company was able to solve a concrete pain point for a real customer. When crafting a success story slide, be sure to focus on the key takeaways that will resonate with your prospect.

In order to create the most effective sales presentation, it is important to choose a relevant and inspiring story. The story should be clear, concise, and easy to follow. When done well, a success story slide can be hugely persuasive, showing a potential client that you have a track record of delivering results. Not only that but it can also help you build trust and credibility with the prospect.

If you have case studies from other customers or just a great example helping similar company, you should attach them to your sales deck.

By following up with the social proof slide in your own sales presentation, you can ensure that your audience remains engaged and interested in what you have to offer. It is a simple sales presentation technique but it is the best way to get your prospect to start talking and pay close attention.

B2B sales presentation slides to include #4: "The bright future" slide.

Many inside sales teams overlook the importance of the bright future slide. This is the slide that showcases what the prospective client can expect if they sign on with your company.

Your goal is to paint a picture of a world in which the prospect’s pain point no longer exist. It’s an opportunity to paint a picture of success and to demonstrate how your product or service can help them achieve their goals. This requires a deep understanding of the prospect’s business and their challenges. Only then can you create a compelling vision of a future in which their pain point has been solved.

This future should be specific, believable, and attractive to the prospect. By painting this picture on the sales pitch, you can help the prospect see the potential for your product to transform their business. This can help the buyer see the value of your solution. A well-crafted “bright future slide” can help to secure the ultimate buying decision, and so it is essential to put careful thought and planning into it.

Including a bright future slide in your sales deck is essential for closing deals. So if you’re not already including the bright future slide in your own sales presentation, you’re missing out on a key opportunity to win over new business!

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B2b sales presentation slides to include #5: "why us / about the company" slide..

This is the slide where you can share your company’s history, talk about its mission and values, and highlight its key strengths.

In addition, this slide should highlight your company’s accomplishments and successes. Doing so will help to establish trust with your audience and show them that you’re a reputable and reliable business.

Remember that B2B buyers are looking for a long-term partner. They need to know that they can trust your company to deliver on its promises. Finally, remember to keep your sales deck up-to-date so that it accurately reflects your current company status.

By including a slide about your company in your own sales presentation, you’ll be able to effectively communicate who you are and what you do – two key elements in closing any B2B deal!

B2B sales presentation slides to include #6: "Meet the Team" slide.

When you’re creating a sales deck to present to new clients, it’s important to include a slide that introduces your team. Why? Because when you’re selling to a company, you’re not just selling to an individual – you’re selling to a team. The team slide helps the buyer visualize your team as part of their own, and see how you would fit in and contribute to their success.

You can also use the slide to highlight your team’s expertise, accomplishments, and talents. Including a “Meet the Team” slide in your presentation will help create a more personal connection with your audience. It will help them see your company as more than just a faceless entity.

Depending on who is seeing your sales pitch, this slide can very formal or informal. Remember the goal is to trigger an emotion that can help you connect with the client on a human level. So check the recipient’s LinkedIn, see what they post and how they engage with others. You would be surprised 😉.

Including a team slide in your next sales presentation is a great way to build trust and credibility with your prospects. So next time you’re preparing your sales deck, make sure to include a team slide – it could be the difference between winning and losing the deal!

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B2b sales presentation slides to include #7: "pricing and implementation" slide..

Provide the client with a clear explanation of what the implementation or onboarding process looks like. For example, if you’re selling cloud-based accounting software, make sure to explain how long it will take to set up the system and train employees. Providing this level of detail will show that you’re knowledgeable about your product and that you’re committed to providing a seamless transition for your customers.

If you are selling multiple product tiers or bundles, clearly explain the benefits of each option. The value proposition of each offering should be well defined in your sales deck. The most important factor to consider is the needs of the prospective client. For example, if they are looking for a comprehensive solution, then a top-tier option might be the best choice. However, if it is a small businesses and they expressed interest in specific product features, then a lower-tier option might be more appropriate.

Ultimately, the main point is to provide a recommendation that meets the needs of the prospective client while also providing clear justification for why that particular option is the best choice.

It is essential, to be honest, and transparent with your potential clients.

Trying to oversell your product or service on a sales pitch can often backfire, leading to mistrust and ultimately losing the sale. By being honest and transparent, a sales rep can establish trust with prospective clients and create a foundation for a successful business relationship.

B2B sales presentation slides to include #8: "Next steps" slide.

One important element of a B2B sales deck that the best sales reps always include is the next steps slide. This is the final slide that helps to reinforce the sales message and provides a clear call to action for the prospect.

B2B sales process often involves many many decision-makers with different needs and priorities. As a result, it’s important to ensure that each decision-maker has a clear understanding of the next steps. Otherwise, the sales cycle can quickly stall as decision-makers wait for clarity. This is why it’s essential to have a clearly defined next step in your sales presentations. By doing so, you can keep the momentum going and move closer to a successful sale.

This final slide should clearly outline what the prospect needs to do in order to move forward with the purchase. It should be concise and easy to understand. The call to action should be obvious, and there should be no ambiguity about what the next steps are.

Including a next steps slide in your sales deck can help to increase your close rate and boost your sales numbers.

So when you work on your next sales presentation try following these sales presentation tips you’ll be able to craft a more compelling story and engaging sales pitch that will accelerate your sales cycle!

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What are the biggest sales presentation mistakes to avoid at all costs.

After a long and meticulous sales process, you finally managed to get a chance to present your powerpoint presentation to the buyer. This can be done either on a live call or asynchronously. Don’t let all that work and efforts go to waste.

• Having too much text on your in your sales presentation.
• Using visuals in your sales deck that don’t support your messaging.
• Using too much technical jargon when delivering your sales presentation.
• Rushing through your sales presentation to share more information.
• Reading the slides.
• Excluding the prospect from your story.
• Heavily using parasite words on your sales presentation.
• Focusing on product’s features, not benefits and value proposition in your sales deck.
• Making your sales presentation too long.
• Not showing a clear next step.

Most common mistakes to avoid #1: Having too much text on your in your sales presentation.

“It doesn't matter how good or bad the product is, the fact is that people don't read anymore.” WIRED Steve Jobs

No matter how complex your product or offerings is you have to simplify the messaging and substitute text with visuals whenever possible. If your sales presentation is too text-heavy and lacks data visualizations, it will be difficult for the audience to process important information and follow along.

The best sales decks strike a balance between text and visuals, using concise language and clear visuals to convey important information in an easy-to-understand format. More information is not always better. In fact, less is often more when it comes to a sales deck. When in doubt, leave it out. It is better to have a concise, well-organized sales deck than one that is crammed full of information. Find some sales presentation templates to get some inspiration.

So, next time you’re putting together a static sales deck or a video sales presentation, remember to keep your audience in mind and use text sparingly. A little goes a long way!

Most common mistakes to avoid #2: Using visuals in your sales deck that don't support your messaging.

A successful sales presentation requires more than just a well-organized deck and knowledgeable sales rep. It also needs to be visually engaging to capture and hold the attention of the audience.

Visual elements can be a powerful tool in creating a great slide deck.

Proper use of graphics can help to convey complex ideas in a way that is both clear and memorable.

In addition, graphics can add an element of excitement and dynamism to a presentation, making it more enjoyable for both the presenter and the audience.

When used effectively, graphics can be a powerful asset in creating a successful sales presentation. However, it is important to use graphics judiciously, as too many can confuse and overwhelm prospects.

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In a sales presentation, the use of visual elements that don’t support the messaging can be a major mistake.

The reason is that the decision-maker is looking for specific information to help them understand how your product addresses their pain points. If the graphics in your sales deck don’t reinforce this message, it can distract from your overall argument and confuse your audience.

It is also important to avoid falling into a rabbit hole of constantly changing the design of your sales presentation. Find good looking powerpoint templates or a pitch deck online and customize the content. Using a sales presentation template can help you save time and create an effective sales presentation in no time!

Using too many or too few visual elements in your sales deck can be detrimental.

The key is to use graphics judiciously, selecting only those that are truly helpful in conveying your main points.

If you are selling a B2B SaaS platform, show some screenshots to reinforce your messaging, the most important features, and the value proposition. If you are selling SEO services, show examples from Google Analytics and use data visualizations, charts, and graphs in your sales deck.

When used effectively, graphics can be a powerful tool in a slide presentation. But when used improperly, they can do more harm than good.

A successful sales presentation strikes a balance between text and visuals, using each to complement the other. By carefully planning the layout and design of their presentation, sales professionals can ensure that their graphics make a positive impact and contribute to a successful outcome.

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Most common mistakes to avoid #3: using too much technical jargon when delivering your sales presentation..

When giving a B2B sales presentation live or sharing a video sales presentation, it is important to avoid using technical jargon. While you may be familiar with the terms and concepts, your audience may not be. Using jargon in your sales deck can alienate your listeners and make it difficult for them to follow along.

Instead, focus on speaking in plain language that all prospects understand.

Use specific examples and analogies to explain complex concepts. That doesn’t mean you have to dumb down your message, but it does mean avoiding technical jargon that only a small percentage of people will be familiar with. Of course, there are times when you can use technical jargon and be absolutely certain that people will understand it. Doing so will help ensure that your message is understood and appreciated by all.

Most common mistakes to avoid #4: Rushing through your sales presentation to share more information.

According to a recent study by Zoom , on average, people remember about 10% of your presentation after 48 hours. So focus on the main points and repetition. According to the study, repeating the 10% message and reinforcing it visually lead to precision memory in 74% of the participants.

It is important to remember not to overwhelm prospects. Too much information can be confusing. Instead, focus on providing the essential and important information that the buyer needs to know in order to make an informed decision.

Don’t try to show everything you have to offer on your sales pitch.

Do your research and focus on things and the most important features that are relevant to the buyer. This way, you can tailor your sales deck to their needs and interests. What’s more, you’ll be able to anticipate any objections they might have and address them head-on. Researching your prospect can also give you some sales presentation ideas that can help you deliver a killer sales presentation and close the deal! So don’t skimp on preparation – it could mean the difference between success and failure.

How to Overcome Sales Objections with Chat GPT

Most common mistakes to avoid #5: reading the slides..

When giving a B2B sales presentation, it is important to remember that the slide deck should be used to support your messaging.

The audience wants to hear from you!

If you spend too much time reading from your slide deck, you will lose the audience’s attention. Instead, use the slides as a tool to reinforce the key points you’re making verbally. This will help keep your audience engaged and focused on what you’re saying.

Sales reps who rely solely on reading from their slide deck during presentations are missing out on a key opportunity to connect with their audience. Instead of simply regurgitating the information that’s already on the slides, the best sales reps use the sales deck as an opportunity to share their insights and expertise. They use facial expressions and body language to connect with the client on a human level. This not only makes the presentation more engaging but also helps to build rapport with the audience. In addition, by sharing their thoughts and observations, the best sales reps can add an element of urgency and excitement that often gets lost when presentations are purely factual.

When it comes time to close the deal, that extra level of connection can make all the difference. So next time you’re preparing for a live slide presentation or recording an asynchronous video sales presentation, resist the urge to simply read from the slide deck. Instead, use the slides as a tool to support your powerful storytelling.

4x Sales Content Engagement

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And last but not least, be aware of the body language you are projecting, as it can influence the outcome of a sale. According to the study by Albert Mehrabian, professor of psychology at University of California, body language accounts for 55% of communication. It is very important for a sales rep to learn how to use body language effectively. By using body language effectively, you can increase your chances of delivering the best sales presentation and making a successful sale!

Most common mistakes to avoid #6: Excluding the prospect from your story.

A sales presentation should be about the prospect, not the product or the product’s features. Prospects want to know how your products and services will benefit them, not just what it is and how it works.

When giving a sales presentation, it’s important to engage your audience and make them invested in the story you’re telling. One way to do this is to include the prospect in the story.

You can do this by using the pronoun “you” when you tell a story. For example, “Let’s say you’re trying to increase sales by 10% this quarter.” This simple change will make your prospects feel like they are part of the story and help them to see themselves using your products and services. This will help them to see themselves as the protagonist, understand how your products and services can benefit them, and connect with your message on a personal level. In addition, this approach will help you create a more conversational tone that will make your presentation more lively and engaging.

When you tell a story, consider what problem the buyer is trying to solve and how your product or service can help them to overcome it. Use specific and relatable examples to illustrate your point. Make sure to address any objections in your sales deck that the buyer might have. In addition, including the prospect in the story can help build rapport and trust. When prospects feel like they’re part of the story, they’re more likely to be interested in what you have to say and be receptive to your sales pitch.

So next time you’re preparing a sales presentation, remember to include your prospects in the story. It’s a small change that can make a big difference and help you close more deals!

Most common mistakes to avoid #7: Heavily using parasite words on your sales presentation.

When delivering a B2B sales presentation, it’s important to sound professional and confident. One way to do this is to avoid using filler words such as “um,” “like,” “basically,” “actually,” and “you know.” These words can make you sound uncertain and reduce the impact of your message. Similarly, words like “just” or “simply” can downplay the importance of what you’re trying to say.

Instead of using filler words, take a moment to pause and gather your thoughts. It’s best to avoid using any type of filler words in your presentation. Not only do they make you sound less confident, but they can also distract from your overall message.

In addition, filler words can also increase the amount of time it takes to deliver your presentation, which can bore your audience and cause them to tune out. Instead, focus on using language that is clear and concise.

By avoiding parasite words and speaking with confidence, you can ensure that your next sales presentation is more impactful and makes a lasting impression!

Most common mistakes to avoid #8: Focusing on product's features, not benefits and value proposition in your sales deck.

When you’re giving a sales presentation, it’s important to remember that your audience is primarily interested in understanding how your products and services can help them achieve their business goals. Your clients are not as concerned with the specific product’s features of your offering as they are with understanding how those features will benefit them.

It is important to focus on benefits and value proposition when doing a sales presentation because it is one of the main reasons why a potential client will move towards making the buying decision. They should be clear, concise, and easy to understand.

For example, if you’re selling a digital product like a CRM, your slide deck should not focus on the product features. Instead, start talking about how the system can help the buyer increase sales or improve customer retention. As a result, your sales deck should focus on highlighting the business results that your products and services can deliver. By doing so, you’ll be able to capture your audience’s attention and build a strong case for why they should do business with you.

If you can effectively communicate the benefits and the value proposition of your products and services in your slide deck, you will be more likely to close more deals!

Most common mistakes to avoid #9: Making your sales presentation too long.

The key to successful sales presentations is to keep your audience engaged. After all, it doesn’t matter how great your products and services are if no one is paying attention.

According to the developmental molecular biologist John Medina viewers will tune out after 10 minutes.

Most sales presentations are often long and dry, filled with statistics and jargon that lose the attention of the audience within minutes. This is a huge mistake. The key to a successful B2B sales deck is to keep it short, sweet, and to the point.

Remember, you’re selling to busy professionals who have better things to do than sit through a tedious presentation. In fact, research has shown that shorter presentations are more likely to be successful in terms of both conversion rates and client satisfaction. Shorter presentations are easier to digest and remember.

By keeping your sales deck short and focused, you’ll stand a much better chance of holding your audience’s attention and making the sale!

Most common mistakes to avoid #10: Not showing a clear next step.

At the end of your live sales presentation or an asynchronous video sales presentation, it is incredibly important to establish the next steps in order to move the deal forward. This next step could be something as small as scheduling a follow-up meeting or it could be starting the onboarding process.

Not having a next step defined is one of the surefire ways to kill any momentum that might have been gained during the sales presentation.

If you do not define the next steps, it gives the impression that you are not interested in continuing the conversation or that you do not have a clear understanding of what needs to happen next. This can damage your relationship with the prospect and make it less likely that they will do business with you.

The goal of a B2B sales presentation is to eventually land the sale, and without a defined next step, it will be very difficult to move closer to that goal. By contrast, if the next steps are clearly laid out in your sales deck, it gives both parties a sense of direction and purpose moving forward. To put it simply, not defining the next steps in your slide deck is bad for business!

How to deliver the best sales presentation?

• Establish value then talk price.
• The best reps proactively bring up competitors.
• Share a video narrated presentation before the discovery call.
• Don’t underestimate the power of insight.
• Personalize your pitch to position yourself as an advisor.
• Don’t memorize your sales pitch, but practice it.

B2B sales presentation tips #1: Establish value then talk price.

When giving a B2B sales presentation, your first step is to demonstrate the value of your product before you start talking about the price. This is because decision-makers want to know that your product will be worth the investment before they commit to anything. If you are selling to small businesses that are very price sensitive, establishing value is even more important. Many decision-makers also are looking for solutions that will improve their bottom line.

Too often, sales reps focus solely on the price and fail to establish the value of their products and services. As a result, the prospective client is left feeling like they don’t really need what you’re selling. To deliver successful sales presentations, you need to focus on the value of your products and services. Talk about how it will benefit the client and eliminate their pain point.

By showing them the value of your product first, you’ll be able to make a stronger case for why it’s worth investing in.

Once you’ve demonstrated the value, you can then talk about pricing and how it fits into the overall picture. By taking this approach, you will be able to demonstrate the value of your solution and position yourself as a partner rather than a vendor.

B2B sales presentation tips #2: The best reps proactively bring up competitors.

Most presentations don’t include the competition slide and it is a big mistake!

In today’s business world, your competition is just a Google search away and a common mistake that sales reps make is to avoid talking about their competition.

They may think that by doing so, they are giving their competitors “free publicity” or making themselves look bad by comparison. However, in many cases, the opposite is true. By mentioning your competition in your sales presentations, you can actually make yourself look more professional and credible. This is because you are showing that you are aware of the landscape of your industry and that you have done your research.

By acknowledging your competition in your sales pitch, you can show that you are confident in your products and services and that you are not afraid to bring up your competitors.

This is one of the most powerful sales presentation techniques that the best reps use, as it shows that they believe in their product and are willing to put it up against the best that the competition has to offer.

Additionally, by proactively bringing up your competitor’s products and offerings, you can address any objections that your prospect might have before they even have a chance to bring them up. By proactively bringing up your competition, you can take control of the conversation and help to close the sale.

Furthermore, by showing that you are aware of your competition and are actively working to improve upon their product features. It also demonstrates that you are dedicated to meeting the needs of your clients. This shows that you are a company that can be trusted and that you will work hard to ensure that the client is satisfied.

Finally, discussing your competition in your sales pitch can help you come across as a trusted adviser rather than just another sales rep looking for a naive buyer.

So don’t be afraid to mention your competitors in your sales deck. It can actually work in your favor.

B2B sales presentation tips #3: Share a video narrated presentation before the discovery call.

The discovery call is a crucial step in the sales process. It’s an opportunity to learn about the prospect’s needs and pain points, and to establish whether there’s a fit between the product and the client. One way to make the most of this opportunity is to share a general presentation before the call. This gives the prospect a chance to get a general understanding of your products and services.

Sharing a video sales narrated presentation or a sales deck is even more effective as it can greatly amplify the impact of your presentation. It will make it easier for the recipient to digest the important information. Not only that but it can help the buyer get used to your voice, see your body language, and it will also give them a better sense of who you are as a person. It will help you establish a human connection with your client before the discovery call. Ultimately, sharing a video sales presentation is a great way a sales rep to connect with their clients on a human level and showcase their expertise.

Video Sales GUIDE – Tips and Tactics to help you Close Deals Fast

Sharing an asynchronous video presentation before the discovery call will allow you to have a more natural conversation with the client.

Moreover, sharing a video sales presentation before the discovery call also allows for more efficient use of time on the call itself. As both parties will already have a good understanding of what’s being discussed. This will ensure that you spend more time engaging in a more natural conversation with your client.

If you are looking for a tool to quickly create video presentations, you should try DeckLinks . It allows inside sales teams to create video narrated sales presentations by simply video narrating an existing PDF slide deck or a powerpoint presentation. This asynchronous video presentation is then can be shared in a single trackable link.

A trackable sales presentation can help you sell better by allowing you to see how recipients interact with your content. This data can be used to improve the effectiveness of your slide deck, strategically prepare for an upcoming discovery call, identify the most engaged decision-maker, or get some sales presentation ideas. You will get access to very granular analytics, like open rate, time spent on each slide, clicks, downloads etc. This information can help you determine which topics, products or services are most interesting to your prospect or a client, and which parts of your presentation are most effective.

For example, if you see that recipients are not viewing your entire presentation or skipping slides, you can change the order or reduce the number of your slides. You can also make your slide deck more visual or adjust your messaging to make your content more engaging.

By using a trackable video sales presentation, you can gain valuable insights that will help you sell more effectively. And the best part part? There’s a free plan!

In short, sharing video presentations before a discovery call is a good way to make sure that everyone is on the same page from the start. Win win for both sides!

How to Create a Presentation Video to Accelerate the Sales Cycle

B2b sales presentation tips #4: don't underestimate the power of insight..

Gong Labs data show there is an 8% increase in close rates when the sales rep and the buyer curse on the sales calls, compared to nobody cursing at all 🤯.

When delivering your killer sales presentation, it’s important to start off with an insight that will grab your audience’s attention and set the tone for the rest of the presentation. This is one of the most popular sales presentation techniques employed by high-performing B2B sales professionals to pique their customers’ interest.

An insight is a piece of information that helps your audience see the pain point in a new light. It can be something as simple as an interesting statistic or a surprising fact. An insight could be something that challenges their assumptions, highlights a new trend in your industry or brings up an interesting case study.

Whatever you choose for your next sales presentation, make sure it’s something that will resonate with your audience and make them want to hear more. By sharing an insight that is relevant to your product or service, you can demonstrate your expertise and build trust with a prospective client.

Additionally, insight can help to clarify the benefits of your offering and make it more relatable to your audience. Once you have their attention, you can move on to the rest of your pitch deck.

So if you’re looking to give your next sales presentation a boost, be sure to include an insight or two. It could make all the difference in closing more deals.

B2B sales presentation tips #5: Personalize your pitch to position yourself as an advisor.

When creating a B2B sales presentation, it is important to remember that no two clients are exactly alike, so a cookie-cutter approach is bound to fall flat. You can try to find sales presentation examples or sales presentation templates online to get some inspiration but you still need take the time to get to know your prospect and tailor your sales pitch accordingly.

While there are certain elements that a good sales presentation should have, such as an engaging opener and a clear call to action, the best sales decks are tailored to the specific needs of the client. What pain points are they trying to solve? What objectives do they hope to achieve? For example, if you know that your prospect expressed interest in saving money, you can focus on how your product can help them to reduce costs. By addressing these questions in your sales deck, you’ll be able to create a more meaningful connection with your prospect – and increase your chances of making a sale.

A generic slide presentation that doesn’t take into account the specific needs of the client is often met with resistance or indifference. On the other hand, a sales deck that is tailored to the client’s industry, company size, and specific pain points is much more likely to be well-received. Not only that but sales deck personalization can help to build rapport and trust, which are essential for making a successful sale.

It can be tempting to take shortcuts when preparing a sales presentation, but if you want to close the deal, personalization is key. Your prospect will appreciate the effort you put into understanding their business and crafting a sales deck that resonates with them. Furthermore, by putting extra effort and time into understanding the client’s business and challenges, you can position yourself as a valuable resource and advisor.

Positioning yourself as an advisor rather than a salesperson can be extremely effective. Businesses are always looking for ways to improve their RevOps and bottom line, so they’re always open to new ideas that can help them achieve their goals. As an advisor, you can provide them with insights and recommendations that will help them make the best decisions for their business. This sales presentation technique requires more initial investment than simply pitching a product, but it can be much more effective in the long run.

By positioning yourself as an advisor, you build trust and credibility with potential clients. This will make it much easier to close deals and build strong long-term relationships with clients.

B2B sales presentation tips #6: Don't memorize your sales pitch, but practice it.

Pitching is an art form, one that takes practice to master. When you’re giving a sales presentation, it’s important to sound natural and confident, not like you’re reciting a script. If you memorize your sales pitch, you’ll sound robotic and unnatural, and you’re likely to forget key points or get tongue-tied if you get thrown off by a question. There’s a fine line between being prepared and sounding like you’re reading a script. However, that doesn’t mean you shouldn’t practice your pitch beforehand.

There are a few simple sales presentation tips that can help you hone your pitching skills. The key is to memorize the structure of your sales deck, not individual words or phrases. Try to memorize the key points you want to hit. You want to sound natural, more spontaneous, and confident, but you also don’t want to get tripped up on the details. Practice your next sales presentation until you know it inside and out, and can deliver your pitch smoothly and confidently. The more practice you get, the more comfortable you’ll feel when it comes time to give your pitch. This way, you’ll be able to deliver it in a conversational and engaging way, and you’ll be able to improvise if necessary.

So don’t try to memorize your sales pitch – instead, practice it until you have complete confidence in your ability to deliver it flawlessly. And if you do happen to forget something, don’t panic – just take a deep breath and move on. Your audience will appreciate your candor and professionalism!

Key takeaways

As you prepare to create your sales deck, keep in mind that your goal is to deliver value to your audience.

• Your sales deck should be designed to educate and inform your audience, not simply sell them your product or service.
• A good sales presentation is well-researched and relevant to your audience’s needs.
• In addition, it should be focused on delivering a clear and concise message.
• Tell a story but don’t turn it into a novel with a big reveal on the final slide.
• Share successful customer stories and social proof.
• Be ready to provide any relevant case studies.
• When delivering a sales presentation use simple language and avoid jargon, make it easy for prospects understand your sales pitch.
• Make sure to practice your elevator pitch and body language ahead of time so that you can deliver it with confidence.
• Finally, don’t forget to have a clear next step at the end of your sales deck!

Follow our sales presentation tips and tricks, you can be sure that your next sales presentation is engaging and informative and that it leaves a positive impression on your audience.

Engaging Virtual Presentations: 12 Tips to Wow Remote Audiences

Written by spencer cowley, how to create the most engaging and impactful sales presentations.

Focus on showcasing the value proposition in a compelling story format focused on quantifiable customer benefits. Use data visualizations, relatable success stories, and relevant examples tailored to your audience’s specific needs and pain points. Make the presentation conversational with two-way dialogue.

How to develop sales presentations that drive results?

Thoroughly research your target audience and market. Establish credibility and build trust from the start. Highlight ROI, business outcomes and quantitative results. Acknowledge competitors proactively. Practice an authentic yet confident delivery. Always have a clear and actionable call to action.

What is an optimal length of a sales presentation?

Limit your core sales pitch to 10 minutes or less with 8-12 slides focused only on key points. Lead with the agenda and value proposition. Make the presentation scannable, conversational and interactive. End with a summary and call to action.

What types of visuals make the biggest impact on a sales presentation?

Effective visuals include charts demonstrating ROI, screenshots showing product capabilities, logos of current customers, data visualizations like graphs, relevant images reinforcing key points, short customer quotes and statistics.

How to craft impactful, memorable openings and closings for sales presentations?

Start strong by leading with an insightful statistic or compelling example tailored specifically to your audience. Wrap up by clearly stating next steps, contact info, and a specific call to action.

What common mistakes to avoid when delivering sales presentations to prospects?

Avoid rushing through your pitch, overloading slides with too much text, using complex industry jargon, focusing solely on product features rather than benefits, and sounding overly scripted or salesy.

How to make sales presentations interactive, conversational and engaging for prospects?

Pause frequently for questions and feedback. Invite audience participation. Leverage interactive product demos relevant to the prospect’s needs. Use thought-provoking prompts related to their business challenges.

How to practice and prepare before presenting a sales deck?

Memorize your sales pitch structure rather than a word-for-word script. Practice until your delivery is fluid, natural and authentic. Time yourself when practicing to perfect your pacing.

How important is the cover slide of a sales presentation?

Cover slide is often the first chance you have to make good first impression on the audience. Successful sales presentation cover slide should be attention-grabbing and should set the tone for the rest of the sales presentation. It should provide just enough information to pique client’s interest and get them curious.

What is the solution slide and why is it important?

Solution slide is the slide that outlines exactly how your product or service will solve the prospect’s pain points. It should be clear and concise. Most presentations start talking about the problem the client may be facing. Your client already knows about the pain point they are facing! This is the slide that outlines exactly how your product or service will solve the prospect’s pain points.

Lidia Vijga

About the author.

Lidia Vijga is a seasoned professional with 10 years of first-hand experience in B2B sales and B2B marketing. She has a proven track record of driving growth for companies across various industries. Throughout her career, Lidia has led numerous successful sales campaigns and implemented innovative marketing strategies that have significantly increased revenue and reduced customer acquisition cost for her clients. Lidia regularly shares her insights and experiences on LinkedIn, webinars, and public speaking engagements. Lidia believes in the power of personal qualities such as kindness, empathy, and the willingness to understand others. She is committed to empowering client-facing teams with tools that enhance their talent instead of automating it, and she firmly believes that teams that show their human side grow companies much faster.

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12 Sales Presentation Examples That Work & Why

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

5 minute read

helped business professionals at:

Short answer

What to include in a sales presentation?

• Cover slide - a visual hook
• Who we are slide - provides context and demonstrates authority
• Problem slide - covers your prospect’s main pain points
• Solution slide - describes your unique solution to the prospect's problem
• How it works slide - gives basic details about the onboarding and rollout process
• Social proof slide - includes testimonials, case studies, awards, or big client logos
• Benefits slide - outlines the outcomes the prospect can expect
• Next steps - gives the prospect a simple next step to proceed

Why a sales presentation is more than presenting a PowerPoint?

You could say that a sales presentation is only as good as the sales rep presenting it, but that’s only partly true.

People forget about 90% of what you tell them within 2 days (it’s called the Forgetting curve , look it up). And I am guessing that your sales cycle is longer than 2 days…

Even if you’re a rock star, will your star power last long enough to influence the final buying decision? Likely not.

If you’re smart, you rely on your sales presentation content to work for you behind closed doors and serve as your voice when you can’t be there.

Sounds nice, doesn’t it? If only it were so simple.

But most sales presentations don’t work like that. Without you to present them they’re as inviting as drinking warm beer.

My goal for this post is to show you examples of how smart sales teams managed to make sales presentations that sell while they sleep.

Why don’t sales presentations work anymore?

They all look the same.

They’re not (really) personalized.

And they’re static and boring.

We all know sales presentations need to be pretty, but now we're all making pretty much the same presentations. Standing out from your competition is 90% of the battle, and you're losing it.

Worse yet, too many sales teams default to sending generic one-shoe-fits-all sales presentations to all their prospects. I get it, there’s not enough time to justify the high touch.

So what now?

I’m gonna show you sales presentation examples that use interactive multimedia content and personalization to stand out, engage, and win more deals.

NOTE: Based on our analysis of over 100,000 sales presentation sessions I can tell you that moving from static to interactive sales presentation could get you a 146% increase in average reading time and a 41% increase in prospects who read your presentation in full.

Sales presentation examples that close deals

Sales presentation examples are abundant, but GREAT examples are few and far between.

You’re not gonna eat anyone’s lunch if you show up to the competition with the same set of (pretty) tools as all the rest.

When preparing your sales presentation, your priority is to first stand out, second engage, and third drive action.

The examples on my list all do this superbly.

One of these sales presentations brought a 70% lift in SQLs , another drove 2X more demos when used in sales prospecting, and a third was shared with decision-makers within the prospect’s organization 50% of the time .

If you study these examples and apply what you’ve learned - you’re gonna need a bigger pipeline .

Gong sales one-page presentation

Gong can do no wrong. They are masters of sales collateral and sales messaging.

Their sales presentation follows the recomended structure I gave you at the start of this article starting with a UVP and then covering who they are, problem, solution, how it works, benefits, social proof, and next steps.

This presentation has it all. But Gong elegantly rolled up who they are with the problem and solution in a short and easy-to-follow video.

Why separate them when you can merge them into one coherent and persuasive narrative?

Zuora sales presentation

Zuora’s sales presentation is the archetype of a storytelling presentation.

Zuora was one of the first sales organizations to build their sales presentations around a grand narrative which earned this presentation renown as the best sales presentation ever .

It presents a sea change, where the market is transitioning from a product subscription economy.

The presentation outlines a “before-and-after” state of affairs with winners and losers.

Those who embrace the change with the help of Zuora’s solution inherit the earth and those who don’t lose everything and get left behind.

Udemy B2B sales presentation

One of Udemy’s major revenue channels is their B2B operation. It’s a tough market in which they compete with other training and development providers.

Their sales presentation uses dynamic variables to personalize their message to a specific prospect (it’s the content in squiggly brackets).

I specifically loved the personal note that the presentation opens with. It’s a great place to include some of the specific concerns and interests that came up during the discovery call, or based on prior engagement by the prospect.

Here's how you can personalize your sales presentations at scale:

Enterprise sales deck by cprime

cprime’s enterprise sales presentation leads by showcasing that they work with Fortune 500 companies. This form of "social proof" slash "proof of capabilities" is critical for enterprise selling.

Enterprise buyers like knowing that your services are tailored for enterprise and can keep up with BIG requirements. cprime work hard to show they belong in an enterprise’s solution stack.

Only after catering to this do they proceed to break down their solution.

I love how they break complex infographics into chunks that lead your attention with animation.

And I realy love the idea of providing samples of their offering to make it concrete and easy to understand .

Minimalistic sales presentation by ScaleHub

This sales presentation and other interactive sales collateral helped ScaleHub establish themselves in the US market and brought them a steady flow of leads for their pipeline.

Before this they were using the legacy PPTs and PDFs, but moving to this type of interactive content got more engagement, opened the door for relationships to form, and let them build a pipeline fast with relatively few resources.

The presentation is quite a simple one, it’s the text book problem-solution content structure, made leaner and easier to understand with interactive content and multimedia.

Interactive sales presentation by Deliveright

Deliverights sales presentation is an outstanding example of turning a boring topic into an exciting proposition . (we’re talking about a white glove delivery service mind you).

The presentation does a great job of showing how easy and straightforward their solution is through visual storytelling .

I specifically enjoyed their problem slide that effectively creates a persuasive contrast between the delivery process with and without Deliveright.

Personalized sales presentation by Wisestamp

This sales pitch presentation is beautifully personalized . There’s the basic personalization of the prospect’s name and company, but it goes much further…

Wisestamp give their prospect a personalized preview of their product . Yep.

Because the product is an email signature they can populate a signature with the prospect’s information, name, job title, email, headshot and all.

Another great thing this presentation does is segment the message to multiple decision-makers in their benefits section .

Using tabs they can talk to different influencers from one single slide instead of “dirtying” their presentation with multiple slides addressing different people.

Sales proposal presentation by Healthy.io

This sales presentation example, by a heath-tech company, is a peculiar one. It’s rare to encounter a long-form sales presentation, and even rarer to find one that works really well.

But this one works big time.

This presentation enables Healthy’s champion to promote the solution within their organization . This involves persuading multiple decision-makers and influencers which the sales team has no hope of meeting face-to-face.

The long form works well in this situation since it effectively communicates the value of Healthy’s solution to a specialist audience that requires the details to make a buying decision.

AI sales presentation by OctopAI

I love this sales presentation’s cover slide. The grumpy octopus animation just pulls in your attention and the snappy and catchy title complements it perfectly and gets you intrigued to read more.

I am also a fan of their direct approach - outlining the pain point first, hooking you with a sense of risk and urgency. And only after giving you the company and product intro as a segway into the solution.

It’s a great example of a lean and clean sales presentation with no useless noise and some smart use of visual cues that direct your attention and keep you reading through to the end.

Startup sales presentation by Orbiit

This example leads with hard numbers to make a case for their solution. If you have numbers this practice is a good idea since buyers love numbers.

I think this sales presentation does a solid job of painting a full picture of what Orbiit can deliver and how it works.

Specifically, I appreciate the way they demo their service so simply with visuals and explanation text. By the end, you have a clear idea of what they provide, how it works, and the value it brings.

Technical sales presentation by Spot (by NetApp)

This is a good example of a technical sales presentation that targets a DevOps audience.

It uses technical jargon which is usually recommended not to do, but in this case, positions them as peers who know what they are talking about.

This presentation goes after operation managers and C-level executives by pitching their solution as a way to cut costs and shorten delivery times.

They make a compelling case for a very savvy audience and hard-to-please executives.

Product sales presentation by Matics

This sales presentation shows how great design should not come at the expense of great storytelling.

I was impressed by their sharp messaging that goes back and forth between life with and without their product . They make the case for taking action now to reap the benefits tomorrow.

They make sure to counter prospect’s urge to stick with the status quo by reducing the their perceived risk and giving them insight into how their apps work and how rolling out the solution will look like.

It makes digitalization of manufacturing management seem like the easy way forward. They make it feel so simple. It’s inspiring.

Sales presentation templates that work

To make your content creation fast and easy I’ve brought you some of our best sales presentation templates . They'll help you set up a top-tier deck in less than an hour.

These templates apply the effective storytelling structure that worked for most of the examples on my list. They all use interactive design that makes you stand out, engage prospects, and help them take the next step.

Each of these templates was tried and tested for every device or screen size.

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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8 Effective Sales Presentation Examples to Boost Your Close Rate

Winning sales presentations turn prospects into customers. But, constructing a winning presentation is often a source of dread for many sales folks. What is the perfect number of slides? Which is the best order? Should it be hyper-branded or simple?

Or, should we even be using slide decks at all in 2024?

Now, if you want to make the journey collaborative, or want to gain access to cool insights like whether they even looked at your presentation, the static deck just won't cut it.

Designing a beautiful and highly personalized sales presentation is great, but access to behavioral analytics through digital links is super powerful. Knowing whether the buyer clicked on that presentation, and then how long they viewed it, can help shape those next steps in your sales cycle.

In fact, by 2025, 80 percent of B2B sales interactions will happen in these digital channels, according to Gartner . This means that presenting your pitch digitally unlocks new opportunities to engage and collaborate with your buyer. Ultimately, this will help you close deals much faster.

Sales professionals of all types, from SDRs to Customer Success, make pitches at different points in the sales cycle. That's why it's super important to create presentations that are both enjoyable for buyers to watch and easy for sellers to navigate—especially if they’re pitching multiple times a day!

Sales Presentation Vs. Sales Pitch: Are They the Same?

Presentation? Pitch? What’s the difference? These two sales practices are often referred to interchangeably, but they’re not exactly the same.

Generally, a pitch is when you’re closing the deal. It’s short and effective—highlighting the benefits and value of the product and offering the sale. Now, it is also technically a sales presentation, but it’s not a “sales presentation.”

The sales presentation comes earlier in the process when you’re looking to get buyers interested in your product/service. Every good sales presentation gives prospects confidence in your brand and helps develop the customer relationship. It emphasizes the value your product delivers and provides clear direction for the next step in the sales process.

So really, the key differentiator between these two sales activities is the point in the sales process—the presentation introduces your product, and the pitch closes out the deal. This shifts your purpose and your approach when creating a presentation vs. pitch deck.

To create the best sales pitch ever, you can head over to our ultimate guide . But first things first. Let’s build a winning sales presentation that makes potential customers beg to buy.

6 Key Components of a Winning Sales Presentation

While there's no "one way" to make a pitch presentation, there are a few core ingredients that can transform a bland presentation into a show-stopping performance.

To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high.

1. Start Strong: Cover Slide + Confidence

First impressions matter. Your first slide and the first few moments of your delivery will shape perceptions and affect the ultimate success or failure of your sales presentation.

Your cover slide should instantly capture the audience's attention and convey your brand and industry. Later, we’ll explore some stellar examples. For now, just make sure your audience has a good idea of who you are and what you do from the very beginning—and make it interesting. Images are great at this.

Regarding your delivery, confidence is key — key— to both your sales career and presentation. The confidence you project about your solution will transfer to prospects, reducing their concerns and supporting an overall positive experience.

But you can’t get by on cover slides and confidence alone.

2. Sell Solutions (+ Value), Not Products

Gone are the days when you could simply shout that your product was the greatest thing since sliced bread—and expect customers to believe you.

Times have changed. Value-based selling is in . Today, the best approach is to inform your buyer with the right message through the right media, selling your solution and not your product.

In your sales presentation, make sure that each product feature that you include has a clear benefit for your prospective buyer. And don't just list the features. Explain why they make your product better, in the simplest way possible.

If your lead generation process produced high-quality leads, and your pre-presentation research uncovered pain points, you should have a pretty good idea what this prospective customer needs—and how your product can solve the issue.

At the end of the day, people want to know what's in it for them and how your product/service will make their lives better. Sell them the solution. The product is just a bonus.

3. Tell a Story

People remember stories. They’re more engaging than stats and figures—and humans connect with humans, not numbers. Research by cognitive psychologist Jerome Bruner suggests that facts are 22 times more likely to be remembered if they’re part of a story .

You want to harness that power for your sales presentation.

Consider your top-shelf customer success stories—or even the customer you just closed yesterday, who solved a major pain point with your solution. The key here is to find past customer situations that your current prospect can identify with. Maybe they serve a similar market niche, or are both struggling to keep their fully-remote team afloat.

Or, maybe, you want to tell your company’s story. Close itself started as a solution to our founders’ frustrations with existing sales CRMs.

Like any great story, you need an arc, characters, conflict—and a resolution. Include whatever graphs and metrics you think add value to the presentation. The numbers don’t speak for themselves, but they do play a supporting role to your storyline.

Turn your case study into a case story, illustrating how your product has helped someone else, and prepare to hook your target audience.

4. Keep It Simple

Be concise. Make your key points digestible. Prospects should be able to quickly scan your sales presentation—and then get back to the conversation.

However, many companies that offer complex products, such as software, tend to overcomplicate the delivery. Most buyers don’t have time to read white papers or long-winded info about your technical specs. Those details can come later.

There are ways to present content while neither boring nor overwhelming your audience:

• Video: Sixty-six percent of people will watch a company’s entire video if it’s less than 60 seconds. Give them something they can quickly digest, that effectively highlights your value prop and most important product features.
• Interactive demos: a great alternative to video calls, ideal with async presentations. You can use interactive demo software like Navattic or Walnut to let your buyer learn about your product on their terms, in their own time.

Whatever you do, get to the point. Time and attention spans are short. Be succinct.

Visually, don’t give your PowerPoint presentation the crafting kindergartner upgrade. Brand colors and fonts should be established early and kept consistent throughout.

In short—less is more. Don’t exhaust your audience visually or mentally.

5. Include the Proof

Your audience wants to know that your solution works. They also want to feel confident about their decision to pursue your product over the competition. How can you help ease these concerns? Include evidence in your sales presentation.

Social proof establishes your credibility and showcases how your solution has transformed the work lives of your customers. It’s an important element in building trust between you and your prospect . Social proof can include media mentions, G2 reviews, social media engagement, customer testimonials, and more.

Recent data from Statista, as of September 2023, indicates a shift in consumer behavior. Their survey, conducted among 10,021 consumers, revealed that 53 percent of U.S. respondents rely on search engines like Google for information about products. This highlights the evolving landscape of consumer trust and information sourcing.

Additionally, 34 percent of consumers used customer reviews as a source of information. This underscores the continued importance of positive reviews and testimonials in fostering trust in a business. The customer success story you've shared can be further enriched by integrating these insights, demonstrating not only the value of customer reviews but also the growing reliance on digital search engines for product information.

Including social proof in your presentation demonstrates how well your solution can meet customer needs —including theirs.

6. Call Them to Action

Nothing cleans out the sales pipeline like a well-timed, well-placed, and well-designed CTA . Success in sales relies on the success of your call to action. And that extends to your sales presentation.

Unlike the sales pitch, your sales presentation is probably not asking for the close. Instead, you are asking them to take the next step in the sales process—book a call, talk to their stakeholders, demo your product, or something else.

You want the CTA to be straightforward. Brief as possible. And effective. Make it easy for them to follow through. For example, if you want them to book a call, share a calendar link. Then follow up .

You have spent time and resources (yours and theirs) on this presentation, so don’t fumble the deal with a weak or confusing CTA. Your sales presentation should be the whole package. Literally.

But can we really tie all of this together into one mega-effective sales presentation? We’re about to find out.

8 Effective Sales Presentation Examples

Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results.

Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view online may require more text than one that’s delivered face-to-face (or via Zoom). A presentation given to industry experts will include different details (and language) than one delivered to your average, may-be-customer Joe.

As you build your next effective sales presentation, draw inspiration from these winning examples. We’ll share the presentation—and tell you why it works.

1. What + Why: Memento

Stating the problem, explaining the solution.

This sales presentation deck from Memento first describes the pain points of existing solutions—then showcases why Memento is different, emphasizing value and innovation.

This tried-and-true strategy keeps messaging simple and potent. The graphics and color-blocked backgrounds enhance that messaging, and the result? An eye-catching and powerful sales presentation.

2. Image-Rich Slides: Zuora

Is a picture worth a thousand words? Sometimes. It depends what that picture is, and what you’re trying to say.

Zuora uses an image-rich presentation to help differentiate themselves in the industry, and to support the storyline of their presentation. At the same time, text is kept to a minimum.

Visuals can create a supportive foundation upon which you can build your value proposition , company vision, and prospect-relevant story. You’ll probably include photos of your digital or physical product, but you can also add stock images or infographics.

Memorable presentations show , rather than just tell.

3. & 4. Personalize for Prospects: Trumpet

People aren’t numbers—and they don’t want to feel as such.

Personalize your sales presentation so that it speaks directly to your buyer. When possible, call them out by name and make sure that every aspect of the presentation is 100 percent relevant to their situation.

If you want to go the extra mile, incorporate their own brand identity. Make it about them, not about you. Our friends at Trumpet are on a mission to do just that with customizable presentation pods.

Check out this presentation pod example .

This prospect-specific presentation covers most of our key components for an effective sales presentation while taking personalization to the next level. Plus, it’s interactive—which adds value for both prospects and sales reps. Look for the comment section beside the presentation, where you can keep all communication and questions in one spot.

These customization options make your presentation stand out—and are bound to increase your CTA response rate. You can directly incorporate your online scheduling tool, such as Calendly, which also integrates with Close CRM to streamline prospect scheduling.

Here’s another winning example from Trumpet, featured as a use case for SDRs. Again, it’s got all the elements of an effective sales presentation (right down to customer testimonials), and even includes a short audio message specifically for the prospect, from the SDR.

So, ditch the generic sales script and personalize the presentation. Do your homework and make it relatable to each individual prospect, whenever possible.

Then, post-presentation, you can even follow up with a next-steps pod —again, created specifically for your prospect.

5. Be You(r Brand): Reddit

Remember earlier, when we said your sales presentation shouldn’t look like a kindergarten-age graphic designer let loose on Canva? There are always exceptions, right?

First and foremost, you must consider your audience and brand.

The best sales presentations are those that inform and persuade while being true to their brand identity. Sometimes that looks like minimalism: Short sentences, muted color palettes, and quiet power. Sometimes, that looks like pizazz.

Reddit has since updated its branding and slogan, but it once boasted to be “the front page of the internet.” At that time, this sales presentation got them a lot of love.

Talk about hooking an audience. But even the randomness isn’t random—it matches their brand, audience, and value proposition.

So consider your brand, audience, and value proposition, and build a sales presentation worthy of that. (But oh, to be on the sales team at Reddit.)

6. Adaptable Sales Story: Eigen Technologies

Eigen Technologies wanted a presentation to support a core sales story that could be tailored to different industry customers. An overview presentation like this one covers the bullet point features of the product while allowing the presenter to add any relevant prospect-specific slides.

Notice the decision to highlight how this solution stacks up against its industry competitors. This can add power to your own value proposition. Something else that adds power? The cohesive sales story that threads through the entire presentation, from stating the problem to showcasing the solution.

For some, this presentation might be a little text-heavy. When you’re presenting live, you want prospects to be listening to you, rather than simply reading all the information from your slides. For animated videos , take-home or self-guided presentations, however, use the amount of text necessary to support your message.

An animated sales presentation can also be a great addition to your sales and marketing materials. Save the static for your presentation, and get double-mileage with a video.

7. Out-of-the-Box: Apple

It’s hard to find live sales presentation examples because most are given privately in meetings, or directly between a salesperson and their prospect. However, explainer videos like this one can inspire your delivery—and your sales deck.

Steve Jobs, wearing his famous black turtleneck, was known for his potent yet simplistic Apple product presentations. Apple continues to lead with powerful sales messaging. Today, it has evolved to match its updated branding and sales style.

Watch how this presentation involves two different team members, both of whom add unique value to the messaging. Depending on the nature of your solution, the expertise level of your audience, and other factors, you might consider something similar—when it makes sense.

Note that every feature mention is immediately followed by its value. Your audience wants to hear about your product's benefit—don’t leave them with product details as bullet points.

8. Putting It Simply: Microsoft Office 365

This business presentation from Office 365 employs an attention-grabbing color scheme while spotlighting feature details via powerful, concise messaging.

With complex products especially, you need to filter out unnecessary information. Boil it down to your key points and features, then use simple graphics and copy to share your product. Let your value overwhelm prospects—not the presentation itself.

Are you ready to get started on your next super-effective sales presentation? Before you go, consider how it could impact your closing rate—and how you can optimize results.

Using Your Sales Presentation to Close More Deals

Every customer touchpoint should drive prospects toward your ultimate goal: closing more deals. An effective sales presentation is just one step in the customer journey, and tips and presentation templates will take you far.

Let’s look again quickly at the end of your presentation.

At the end of the presentation, you need a strong call to action—but you should also consider other ways to make your message stick. Based on the nature of your solution and how you’re delivering the presentation, you might need to leave behind handouts for your audience.

They should be focused and simple, supporting rather than detracting from your presentation. Maybe they even create a dynamic QR code for scanning to download your app or view contact information.

Then to fully optimize your sales presentation, you must follow up . Your sales presentation alone might not sell your solution—but your faithful follow-up game can push them to take the next step. Enter your CRM.

An agile CRM like Close can streamline this outreach and boost customer retention rates . Now you can optimize—and sustain—the success of your next sales presentation.

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13 Powerful Sales Pitch Presentation Templates to Land Your Next Client

Written by: Orana Velarde

An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up.

Every step is as important as the next for landing a client or closing a deal.

But when crafting your sales pitch presentation, you need to make a solid case for your product or service.

From our experience, deploying storytelling, great design and effective sales techniques  can impact prospects and clients' minds. The slides will persuade them to get in touch or make a purchase by showing them product features, benefits and your value propositions.

Are you ready to land your next client? Today, we’ll look at step 4 in the sales process: the sales pitch presentation.

We’ve got sales pitch presentation examples, templates and expert tips to help you land deals quickly.

Let’s get started.

Here’s a short selection of 8 easy-to-edit sales pitch presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a sales pitch presentation, what should a sales pitch presentation include, 13 sales pitch presentation templates, sales pitch presentation tips to close deals quickly.

• A sales pitch presentation is essentially a sales pitch in presentation form. It’s not an elevator pitch or a cold-call scrip.
• The purpose of a sales pitch presentation is to sell. It’s used to bring you one step closer to closing a deal.
• Sales pitches and pitch decks resemble each other in terms of content, but they’re used differently. Sales pitches are for selling services or products. Pitch decks are for convincing investors to back your startup with funding.
• Visme offers an extensive library of sales pitch presentation templates . Each template is professionally designed to meet your needs and industry standards. Instantly create branded templates with our AI-powered Brand Wizard and more.

A sales pitch presentation is essentially a sales pitch in presentation form. It’s not like an elevator pitch or a cold call script; it goes deeper than that.

The initial sales contact, be it a cold call or an email, goes straight to the point and is mainly about the prospect. That’s how you get their attention, letting them know you have a good grip on their pain points. When you get to the presentation, they’ve already heard from you several times, and it’s your opportunity to share more information like pricing, benefits, product features and use cases.

Yes, the principal purpose of a sales pitch presentation is to sell, but it’s not usually the last step toward closing a deal. You’ll likely need to follow up and keep the conversation going until you get a yes.

That said, your sales presentation needs to inspire, engage and make the prospect feel that they need what you are offering. Otherwise, no amount of follow-ups will help.

Kalyn Lewis, Head of Sales & Customer Experience at Visme, emphasizes the need to incorporate visuals and storytelling.

Kalyn Lewis

Head of Sales & Customer Experience at Visme

"If you're dealing with busy executives who won't sit through your presentation, try using a startup one-pager . It'll help you capture their interest faster and more efficiently. Once they're hooked, you can arrange a meeting to present the entire pitch deck with all the juicy info and data to seal the deal – Kalyn says."

Sales Deck vs. Pitch Deck

Occasionally, a sales pitch, otherwise known as a sales deck , is confused as being the same as a pitch deck.

Sales pitches and pitch decks not only sound similar, but they also resemble each other in terms of content.

As we mentioned above, sales pitches are for selling. On the other hand, pitch decks are for convincing investors to back your startup with funding. Yes, both involve exchanging monetary funds, but in different ways.

Made with Visme Infographic Maker

Sales pitch presentations follow a standard format that most business people recognize. But that doesn’t mean you can’t get creative with the content and the design.

We’ve studied some popular sales pitch presentation examples and identified the slides that are most relevant. To structure your next sales pitch presentation, kick things off with these key slides, some of which can be combined for maximum impact.

• A branded cover slide
• An introduction
• State the problem clients want to solve
• How are current solutions failing
• Suggestions for better solutions (don’t name your product or service yet)
• Your value proposition
• Presentation of your product or service
• What benefits does the client receive
• Examples, reviews and social proof
• Pricing and call to action

Here are other supplemental slides you might want to include:

• Message from the CEO and a bio
• An introduction to the team
• Explainer videos
• Comparisons

When creating your sales pitch presentation, don’t make it too long or else the viewer won’t swipe to the end. Aim for a number between 8 and 13. You can combine some of these slides as long as they are easy to understand and follow a sequence.

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In this section, we’ll showcase a wide range of essential sales pitch slides from various industries and services.

Each example of a sales pitch presentation comes with actionable tips you can use to polish your template to make it your own.

1. Simple Theme

The Visme Simple Theme is more than just a presentation template; it’s an all-in-one library of ready-to-use slides. They all follow the same aesthetic, making creating a sales pitch presentation easier. Don’t feel tied down by specific design compositions; choose from hundreds of options in the slide library.

And FYI, two other presentation themes are available if you want to try another style.

2. Consultancy Services

State your short and sweet elevator pitch opener on the first slide. This practice is reminiscent of what a landing page does, showing the viewer quickly what you’re about and how you can help. In this case, a consultancy service sales pitch deck starts with a bang.

Continue with a few introductory slides before explaining exactly how your company will fulfill the promise it offers on the opening slide. Finally, add relevant contact information so the prospect can get in touch with you and close the deal.

3. Business Presentation

This business presentation is perfect for your sales pitch presentation if you’re looking for a sales pitch slide that doesn’t have contextual content to fix or improve. All your content is ready to go, you just need to input it into a template. Use any or all of the infographic slides to showcase important data about your company.

Add the content about the client's pain points and your solutions in the introduction and company overview slides. Explain how each team member of your company will help you reach your business goals. This sales pitch deck template is perfect for a lively and creative business that offers services to small businesses and young companies looking to grow.

4. Marketing Strategy Services

This sales pitch template for a marketing agency is perfect for personalized communication with prospects.

The table of contents is straightforward and can be made interactive with hyperlinks to each section. Early in the deck, some slides lay out the prospect’s problem and how you plan to solve it.

A timeline slide gives more details about an ideal roadmap to reach the common goal, and the pricing section is self-explanatory. The “Get Started” buttons can lead to landing pages or booking platforms to schedule a call with the sales team. A testimonial slide brings it all home with social proof.

5. Promotion of Services

Not all sales pitch presentations need to look corporate or somber; take a look at this holistic-style slide deck for a creative business. White backgrounds and golden details transmit the brand values of a company that could be a content creator platform or modeling agency. The style is clean and inviting while also fresh and inspiring.

The What We Do, Services and Process slides are perfect for laying out how you’ll help a potential client achieve their own goals. Use the quote slide to add a special tidbit about what it means to work with you. The Mission & Values slides are perfect for clients looking to work with a business that shares ideals.

RELATED: How to Create a Pitch Deck for Investors [Templates + Design Tips]

6. Tangerine Business Presentation

Your SaaS company needs a sales pitch presentation showing your personality and vitality. Color block slide designs are super easy to brand with your colors . The white backgrounds will combine with everything and make your sales pitch content stand out.

Share your SWOT analysis for honest communication and how your company has grown over time with a timeline slide. Show off your social proof in the User Reach slide and share the pricing plans on a slide with links to landing pages with more info or a booking site to get in touch with you.

7. Corporate Presentation

Who says creative and corporate can’t go hand in hand? Look at this template for a media and design agency offering its services to larger companies and enterprises.

The design is catered to appeal to high management and the C-Suite with just enough eye-catching slides to inspire further communication with the sales team.

The second slide will set the tone for the rest of the presentation. Alternatively, use your short elevator speech or personalize it for the client by adding their name. Add a short bio about the CEO and why he started the company; make sure to make it relatable!

8. Colorful Business Presentation

Grab and keep the prospect’s attention with this stand-out presentation design. Keep your content short and to the point about how your services will help clients reach their goals. This style of sales pitch deck is ideal for a serious business with a creative edge, like a coworking space or a talent recruiter.

Cut out team photos and use circle frames to match the style of slides in this presentation. Use device mockups to showcase portfolio work or special pages on your website and app. Share details that will entice the client to know more.

9. Comic Style Business Presentation

Young and lively Gen Z startups need sales pitch presentations too. This is one of the best sales pitch decks you'll find out in our library.

With this template, you won’t have to settle for serious and dull; make your slides fun instead. Show the client how your team will help them with creative roadblocks they can’t solve themselves. Transmit your business personality through the slide designs.

Create a powerful mission slide where you share what your company is all about. Being honest is the best way to reach the clients that will click with your team.

Businesses and professionals are looking to work with companies they can relate to and brands with which they have things in common. Reach the clients you deserve with a presentation that represents you.

10. SaaS Product - Easy Design App

Unique layouts grab attention. For example, this template stands out before you even see the content. This presentation style is perfect for a company that likes to stand out and be disruptive in its field. They’re not only selling a product or a service; they’re also selling a feeling.

Veering away from the corporate look and feel, this presentation works for digital editorial companies, social media agencies, freelance portals and other vibrant online entities. Add some background music to these slides to create a full experience.

11. Product - Coffee Machine

Sales pitch presentations for specific products are detail-oriented and full of reasons why the product is a great buy. This sales presentation for a multipurpose coffee machine takes you on a journey of existential coffee conundrums that the machine aims to solve with its many functions.

This template is a great example of how feelings and emotions sell more than images and content. The milk coffee color background throughout the slides sets the tone for the message and the product features.

12. Product - Portfolio App

When your potential clients and prospects are freelancers, you must tap into their major pain point: landing new job contracts.

How will your service or product help them? This presentation for a writing portfolio app is simple and to the point, getting a freelancer’s attention fast.

This sales pitch presentation example is not content-heavy but still imparts a message of dependability and ease of use. Use calm and subdued colors to share a feeling of trustworthiness and calm.

You want to make your freelance clients feel like they need you, and this sales pitch presentation does just that.

13. Product - Home Appliance

How do you sell a home appliance without falling into gender stereotyping? You concentrate on talking to a specific audience, in this case, people who don’t have time to cook for themselves after a long day. And how do you get their attention fast? By asking the right questions and doing so in vibrant, happy colors.

Sell your product easily with a sales pitch presentation that delivers your message without the fluff. Share data to support your claims and offer real life-changing solutions through empathy and excellent copywriting.

For a sales pitch presentation to be effective and help your team close the deal, it has to cover the basics and go beyond. We’ve put together some tips to help your sales pitch presentation be the best it can be in the present and future.

Let’s get started with some Do’s.

Sales Pitch Presentation Do’s

1. share the presentation as a digital experience.

From our experience, sales pitch presentations are more effective when they’re digital and interactive. A PDF sales presentation is fine, but why not create a digital experience? Presentations made with Visme offer so much more for both the sales rep and the prospect than many other tools.

Kalyn says it's important to have a sales presentation deck that’s conversational.

"You do not want to have a 50-slide presentation deck that is a PDF that the sales rep has to scroll back and forth in order to land on the right slides when a certain topic or point of conversation is coming up – Kalyn says"

When you create a digital experience sales pitch presentation, you can use all sorts of features that aren’t available in a static PDF. We’ve included several of those in the sections below.

When you’ve finished creating the branded, personalized, and interactive sales pitch presentation, send it to your prospects with a live link . Add password protection for extra security, and choose the option for the presentation not to be tracked by search engines.

2. Track The Views on Your Presentation

Sending sales pitch presentations without tracking their progress or views won’t help the sales process. When you are sure that a prospect has seen the presentation, you have a better chance of succeeding during follow-up. It’s not surprising that 50% of sales leaders say demos or sales presentations are one of the most important productivity metrics to track.

With Visme, you can track analytics for every presentation you send out, including sales pitch presentations. When you personalize each sales presentation and save it individually with the prospect's name, you’ll be able to track activity in more detail.

3. Personalize Your Sales Pitch Presentation Template

Sales pitch presentations don’t generally exist independently and are rarely sent out to just one prospect.

Your sales process is repeated with every new client, and in turn, each receives a sales pitch presentation after initial contact.

In this case, automation would be a huge timesaver. However, personalizing your sales pitch can help you get better results.

Personalize sales pitch decks with the recipient’s name, position, company, and a specific pain point or solution, as well as references to the conversation you had with them previously.

"There are various ways to achieve this. For example, Visme supports sales teams in this regard by providing branded templates, visuals, and a library that’s easily accessible. They can edit certain elements while other aspects remain fixed. This allows them to customize their sales deck in a reliable environment where they have the guide rails to work efficiently. Additionally, there are collaboration options available, allowing them to work with someone from the sales or marketing team to create and modify materials more effectively, says Kalyn".

The main goal is to close the gap before the buy-in, and personalization helps with that. Clients subconsciously appreciate personalized communication; it breaches the gap between prospects and loyal clients.

The technicality behind personalization starts with the sales pitch presentation template. As a brand, you can create a branded template as a base on which to add all general and personalized content. Once in the editor, Visme business plans include a dynamic fields feature , which helps your team input the same content on multiple slides with one edit.

4. Employ Interactive Features

When it comes to design and interactivity, Kalyn reiterates the value of having a slide deck that’s not overwhelming.

“If you pull up a slide filled with text and visuals, your audience If you show a slide filled with text and visuals, your audience will focus on reading rather than listening to you talk and pitch. You want them to listen to what your sales team is saying. Based on my experience, incorporating interactive elements into your pitch deck allows you to have a simplified visual and conversational presentation.” - says Kalyn Lewis."

When your sales team designs slide decks with Visme, they’ll be able to add interactive features like animations, videos, hyperlinks and popups. First, create an interactive table of contents linking each item to its corresponding slide. Don’t forget to add a back-to-home button on every other slide!

Another feature your team can take advantage of is pop-ups with supplemental information to create an interesting reading experience. Add explainer videos about your product and use animated icons, illustrations and slide transitions.

5. Add a Voice Over or Embedded Video of Yourself Presenting

Earlier, we mentioned the option of personalizing sales pitch presentations with dynamic fields. But there are more ways to make your presentations even more personal. With Visme, any sales rep in the dedicated workspace can add a personalized voice-over or use Presenter Studio to record themselves presenting a sales pitch to the prospect.

6. Always Follow Up

Not exactly a design or content tip, but an important one all the same. Never send a sales pitch presentation to a prospect without following up.

When you follow up, send them the live link or attachment again, just in case they didn’t see it the first time. Not following up after sending a sales presentation is a lost opportunity to keep a conversation that could potentially lead to a sale going.

The conversation after the presentation is usually about overcoming kickbacks and objections. This is the opportunity to clear doubts and reassure the prospect that your product or service is the solution they need for their pain point.

7. Do Some A/B Testing and Iterate

Finally, if your team sends out numerous sales pitch presentations—automated or personalized—conduct A/B testing to see what works better. One obvious choice would be to test automated presentations versus personalized ones. Others include the length of the presentation, whether it's PDF or interactive, whether it uses Presenter Studio or not, etc. Use Visme’s integrated tracking features along with your team’s analytics to come to conclusions and iterate new presentations.

Sales Pitch Presentation Don'ts

1. don’t make the presentation too long or complicated.

Avoid adding too many slides or making the sales presentation too complicated. You want the deck to convince the buyer to close the deal or be more interested, not scare them away with heavy content and confusing visual compositions.

2. Don’t send the presentation without an intro email or cold call first

Don’t rely on a sales pitch presentation as the only point of communication with a prospect. Use it as part of a repeatable sales process where the presentation comes after initial contact. Depending on your sales process, this can be an intro email or a cold call. It can be both if either one goes unanswered first.

After you’ve gotten their attention, kindly inform the contact that you’ll send over something they want to see. Confirm their email address and send them the sales pitch. Sending a presentation without an introduction first is a waste of time for your team.

Create Branded Sales Pitch Presentations With Visme

There you have it: we've shared templates and examples of sales presentations to get you started.

Now, it’s your turn to create a sales pitch presentation for your business. Hopefully, one of the templates in the collection above has inspired you to put together your next best slide deck.

When using Visme as a presentation maker, your sales team has all the tools on hand to create interactive, engaging and effective sales pitch presentations. The best part of all is that they can do so collaboratively.

Do you need to brainstorm first? Use the Visme whiteboard feature to lay out ideas with the team and draft out a structure to work with.

Have you used Visme to create branded material yet? Try the Brand Wizard to generate a large selection of templates for all your business needs. We promise that none of your visual graphics will ever be boring again.

Easily craft compelling sales pitch presentations using Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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7 Presentation Templates For Sales Managers and Teams

The foundation of a successful sales team is communication— both internally and externally. Offering solutions to prospective clients’ business needs is how you scale your own business, and that’s done through in-person meetings, virtual pitch decks, emails or lead generation strategies. But before you prepare any client-facing communications, your sales team needs to be aligned on sales strategies, account management, and sales projection. It’s a sales manager’s job to facilitate those conversations with their team and give them the tools necessary to close more deals. 

Presentations are a crucial tool for sales teams’ scalability. From all-hands meetings to sales proposals, presentations act as a vessel to communicate your story to the appropriate audiences. Of course, sales managers aren’t designers by trade and the presentation creation process can be overwhelming if you don’t know where to start. 

Luckily, there’s a presentation template for that. Beautiful.ai offers a robust library of pre-built, customizable presentation templates curated by industry experts. They serve as a starting point to give you the inspiration you need to package up your own story.

To save you time, we rounded up the 7 presentation templates that every sales manager can benefit from having in their back pocket. 

Sales strategy

A sales strategy helps sales teams achieve their sales goals and close more deals. Beautiful.ai’s sales strategy template enables managers and sales reps to prioritize and engage with potential customers, while developing different selling models to reach prospective clients. 

Our customizable template has everything you need for a sales strategy like key performance indicators (KPIs), sales process, and product overview. A thoughtful sales strategy presentation can help teams understand things like target market, response time between inbound leads and first sales touch-point, and how to properly demo the product.  

Our sales strategy template can also help you identify objectives and provide guidance to your sales team, create product positioning guidelines, and share sales pipelines and wins with the team and other stakeholders.

Key account management

Not all of your clients provide the same value to your business. Your key accounts should have a low cost-to-revenue ratio with opportunity to grow in the future. A key account management (KAM) presentation helps teams identify their key accounts and nurture those relationships to their full potential. A successful KAM presentation can help teams define their target accounts, and outline your objectives, for a more favorable outcome. 

Our KAM template can also help you focus sales efforts more effectively, build better relationships with high-profile clients or customers, or optimize sales team results and increase revenue growth for the business.

Sales go to market

A sales go to market plan helps sales teams identify market size, define a value proposition, and achieve their sales goals with better product positioning and messaging. Sales leaders can set their teams up for success with Beautiful.ai’s sales go to market presentation template with things like market size and trends, KPIs, and an actionable plan. A thoughtful sales go to market presentation can help teams understand buyer personas and how to position their product or offering when talking to prospective customers.  

Our sales go to market template can also help you identify your sales go to market plan and provide guidance to your sales team, evaluate target market and market trends, or share financial projections with upper-management and other stakeholders.

Case studies address consumer challenges and highlight the solutions your service or product can deliver. This kind of presentation helps instill confidence in your brand and convert prospective clients to paying customers. Include your company background, past customers, a product demonstration or video, and outline how you can provide each client with positive results. A quality case study presentation illustrates real-world success using data. Our case study template will help you keep your clients engaged while you show them potential business solutions in a polished and professional presentation.

Our case study presentation template can be used as an effective way to showcase your success stories, convert prospective clients, and up-sell current clients.

Sales proposal

Sale proposals are used to demonstrate how your business, brand, service or product will positively influence a buyer, partner company, or investor. For a sales proposal to be successful it must include a straightforward message, be visually impactful, and show specific stats or data that reference your company’s strengths.

A sales proposal template streamlines the creation process for your proposal slideshow. Rather than limiting yourself to a series of blank slides and adding copy and images as you go, sales proposal templates provide all the basic placement and design for you to fill with customized content.

A sales proposal template can be used for responding to requests for proposals (RFPs), communicating ROI to sales prospects, and pitching sales ideas, concepts, or strategies. 

Sales projection

A sales projection is the amount of revenue your business expects to earn in the future. Also called a sales forecast or a business forecast, a sales projection gives you insight into the short-term and long-term health of the company. A set of sales projection slides is essential for sharing the results of your calculations companywide. 

Use the sales projection presentation template to analyze the health of the company, compare projections to past sales numbers, or inform company operations.

Team stand-up

Make your daily sales meetings more effective by starting with a template that lets teammates easily track what's going on and how to best optimize processes. Our team stand up template is a pre-built, customizable presentation optimized for team meetings and collaboration. Your sales team meeting will run smoothly with an agenda slide, talking points slide, deliverables update slide and more to keep everyone organized and focused.

Use the team stand up template to keep team members on the same page about pending deals, get executives up to speed on recent sales’ numbers, and ensure everyone is on track toward larger goals or quotas. 

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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Sales Presentation: Ideas, Examples and Templates to Present Like a Pro

Typically, a sales presentation is understood as a simple pitch, a demo, or a list of facts and figures. A good sales presentation is one that incorporates all of these elements while also being more than the sum of its parts.

A sales presentation is that sensitive, impactful activity that, if it is done at the right time in your sales process , it will get your sales prospect ’s attention, make them eager about your product or services, and make their buying decision in favor of you.

As a sales professional, you will find yourself presenting live in countless scenarios ranging from introducing your product or services at a trade show to upselling your product or services to a client visiting your store. This article is for all you sales professionals out there. The topics it will cover are:

What is a Sales Presentation?

Sales presentation techniques, storytelling and sales presentation, what should you bring to your sales presentation, tips for nailing your sales presentation, sales presentation examples, sales presentation template to present like a pro, how can deskera help your business with sales, key takeaways.

• Related Articles‌‌

An effective sales presentation is one that tells a compelling story, highlights your value proposition, and aligns with your audience’s needs and desires. It ends with a strong call-to-action and leads your prospects to your differentiators rather than leading with them.

A sales presentation is not always the same thing as a sales pitch. This is because while a sales pitch is what your team of sales professionals does all day long on a one-to-one basis on the phone or in person, a sales presentation, in contrast, is a more complicated sales pitch where your sales team is trying to close a more lucrative deal through meetings and demos.

Preparing your sales presentation hence requires an investment of time and effort and needs to be well planned in order to convert your leads into customers, increase sales and therefore increase revenue . Considering the responsibilities, hopes, and pressure that a sales presentation carries, even a salesperson who is great at cold calling and sales pitches can become a victim of workplace stress .

A sales presentation is an art as well as a science. It is an art because it requires you to handle each situation and client creatively- adapting to the environment and molding it so that you can achieve your goals. It is also a science because it does come with some techniques and strategies, which, when incorporated, is sure to bring you higher success rates. The various sales presentation techniques that you can use are:

• Send the Presentation Desk to Your Buyer Before Your Call

The benefit of this would be that if your prospect finds the deck compelling, then they would want to get into all the nitty-gritty details about it even after knowing its main content. This will help you in showing them how the solution you are offering is the best for their problem, the extra benefits that they will be able to get from it, and solve any queries that they might have. This will save everyone’s time, and your customer would move down the sales pipeline faster.

However, if your buyer has not gone through the deck before your call, they will just ask you to start from the beginning. Furthermore, sending the presentation deck to your buyer will show them how valued they are by your business and hence increase customer retention and customer satisfaction.

• Invoking Self-Discovery

The best way to ensure sales and, therefore, gross profits is by making your buyers realize what the problem is and what the solution for the same can be. The solution is where your products or services will come in. The best way to do so is by telling a story to your buyer in which they are the main character. The storytelling will serve all the above-mentioned purposes and also give you a buyer who has a strong sense of customer loyalty that will only get stronger when you are able to ensure their “ voice of the customer .”

• Do Not Skip to Point B. Talk About Point A.

Here, point A is the problem, whereas point B is the solution. When you directly skip to the positive outcomes of a solution, you lose out on the benefits that you would have derived by talking about point A. This is because point A is the problem that your buyer will constantly face unless they bring some change to it.

By talking about their problems repeatedly, you would be using the key sales psychology of how consumers are more likely to prefer loss aversion activities than benefiting activities. Combined with loss aversion tendency would be the sense of urgency that would further secure their purchase with you. Only after they are with you on the urgency stage, talk about the positive outcomes from the solution you are offering. Only now would your solution be truly appreciated hence bringing you your positive cash flow .

• Do Not Lead with Differentiators, Lead to Them

The key to having your buyers appreciate your differentiators-i.e. the unique features of your products or services, is by leading them to it, rather than starting your sales presentation with them. In order to do so, you will have to start by explaining to your buyers the problem that they are facing, the opportunity that they have missed, and then surrounding it with a sense of urgency.

Only when your buyer is clear along these lines should you introduce them to your differentiators. This way, your differentiator will land exactly where it is supposed to, hence taking you one step closer to completing your sales cycle successfully.

• Reveal the Outcome First

Presentations have a tendency to follow logical sequencing. While this makes sense in the academic setting, in the world of sales and customers, where your customers would definitely be busy, you will lose them midway through your sales presentation.

Therefore, start your sales presentation with the final outcome that you are expecting or predicting. The conversation will grow naturally from there. Another sales presentation tactic underlying this is that the best product demos start with the topics that your buyer has highlighted on the discovery call .

Not only should your product demo mirror all the topics highlighted by your buyer, but it should also follow the same prioritized sequence as they want. This is called solution mapping- which will up your sales presentation game by a lot.

• Having a Conversational Presentation

One of the best ways to have increasing sales and therefore increased net sales is by making sure that your sales presentation is an engaging two-way conversation between two people. A two-way dialogue will make the sales pitch more natural, with equal listening happening on both sides- yours and the buyer’s. This real and connected conversation involves the right questions with the right answers, followed by a higher probability of sales taking place.

• Following the 9-Minute Rule

To close your deals , you should follow the 9-minute rule for your sales presentation. This rule tells of how the human brain stops registering information properly from the 9th minute, hence making it important to change the channels in your buyer’s brain by either changing who is talking in the presentation, or in the video, or in the demo. This will reset the time back to zero, giving you more time to carry forward the next part of your presentation.

• Using Relevant Social Proof

When talking with your potential clients, you should know the correct timing for giving social proof. Too soon, and you will lose your client. Additionally, you should also know which social proof would be relevant to give.

For example, if your example involves big brands like Google, it will leave your potential clients impressed but also make them feel that your product or services are not the right fit for them. To prevent this, your social proof should be from the buyer’s tribe. A buyer’s tribe is one with which they share pain points, challenges, and needs.

Even if you tell a different tribe’s story, the pain point should match with your prospect. By sharing these stories, you are making your prospects imagine themselves in the customer’s story and see a solution or a benefit for themselves.

One of the other ways you can give social proof is through social selling on your social media- helping to build a bridge between your company and its leads. After efficient lead management , these would become potential clients who need a sales presentation.

• Use Customer Stories, Not ROI Calculators

As a customer, one processes information in 2 ways- logically and emotionally. If, while doing your sales presentation, you introduce ROI , then you are awakening the logical, analytical brain of your customer. This will make them more likely to argue with your assumptions.

However, if you resort to telling a story in which the customers are able to imagine themselves (hence leading to self-discovery) and have a before and after scenario for the product or service used to make them realize the value offered by your product or service, then this emotional connection is more likely to get them to make a buying decision in your favor.

• Talking About Price After Establishing Value

It is crucial that as a salesperson, you know when to talk about pricing in your sales presentation. When setting the agenda for the call with your prospect, make sure you tell them when to expect a discussion on pricing. This discussion should be scheduled by you after you have shown them the value of your product or services, as only then would they agree to the pricing offered by you without you losing a deal. Also, by doing so, you would be better able to handle sales objections.

Using Your Competitor’s Strength in Your Favor

One of the most common sales presentation tactics involves using your competitor’s weakness and showing your product or service’s strength in exchange. This, however, leaves you vulnerable to attack and debate. The other smarter sales presentation technique involves learning and using your competitor’s strength to prove why their product or service is a poor fit for you.

For instance, when in 1985 the marketing of Burger King and McDonald's was head to head, Burger King used McDonald’s marketing attribution and strength- being a kids friendly place as its weakness by saying, at Burger King, it is the place for adults and real burgers, not just fun food. Burger King’s choice of brand awareness and brand positioning statement made it a winner in this marketing competition.

Talk About Your Competitors Early On

While doing your sales presentation, it is important that you talk about your competitors from the beginning rather than ignoring them completely, only to bring them up later in the conversation. This way, you would be able to influence your prospect’s opinions before they get solidified. Once they are influenced in your favor, they are more likely to stay the same, giving you higher net profits .

As humans, we have a deep relationship with stories. They move us, teach us, and in the context of sales, they persuade us. This is why storytelling is the secret to a successful sales presentation. If you want to win your customers, start with a story that is relevant to them and their problems, especially of an existing customer who faced the same problem as them.

Such a story would lead to your prospects remembering the key points from your sales presentation as well as about your product or services. Thus, this section of the article will help you in building your sales presentation around a story that will grab your prospect’s attention and encourage them to invest in the solution you are offering.

Start With a Problem and a Deadline

Instead of talking directly about the solution you are offering to your prospects, you should start by talking about the problem and the challenges your solution was designed to solve. Your sales presentation should revolve around the value you are offering to your prospect.

When using storytelling, your product or service can become the hero, whereas their pain point can become the villain. It should focus on the change (something that improves their business or life) rather than on the pain point. Additionally, create a sense of urgency around the story- such that if they do not take action now, they will miss an opportunity. Also, involve the consequences in the story that would arise if the prospect does not change.

Talking About the Solution

Once you have highlighted the problem or the challenges, it is time to talk about the product or services that you are offering. These should not be talked about in terms of their features, but rather in terms of how life would become easier and better for your prospect by using your product or service. It should also highlight how they would be able to reduce their account payable and increase their account receivables .

Only after that, start talking about your product or services features and benefits along these lines:

• Positioning your features against the old way of doing things
• Presenting those features as the superpowers that will solve your prospect’s problems and challenges
• Comparing those features with those of the competitor’s

And using a combination of some or all of the above sales presentation techniques.

A sales presentation is perceived to be a daunting task, and the only way to deal with such a task is by being prepared and organized. This is why this section of the article would be discussing all the necessities that you should bring to your sales presentation. They are:

PowerPoint Presentation

Sales presentation tends to include a sales deck to help deliver facts, figures, and statistics that will back your sales presentation and convince your prospects to accept the solution you are offering. To present your sales deck, you can use presentation software like Microsoft PowerPoint presentation or google slides or Canva presentation, or any digital slides that you feel are a good match to your product or service. Some of the key elements of such a presentation should be:

• A great cover image or opening slide that grabs your audience’s attention.
• Data and key points are represented through charts, graphs, quotes. These can even include metrics like ACV and ARR or other such relevant KPIs .
• Testimonials and case studies from other customers. This shows the proactive customer service you offer, the voice of customers that you secure, how you consider the customer feedback , and how reliable your products, services, and business is.
• Personalize your presentation for each meeting- based on prospect’s brand color or with data specific to their market and industry or with an earlier exchange
• Last slide- which should have a call to action- directs your prospects on what they need to do now.

One of the main things you need to take care of here is not to overwhelm your slides with texts- they should rather have quick skimmable text, with supporting visuals as visuals register more in the human brain. This will also prevent information overload for your prospect.

The Product

The best way to sell a product is by your potential customers seeing them live in action. Product demonstrations hence have always been a vital part of every sales plan- wherever applicable. However, not every product would be perfectly portable. To give a demo for such products would become trickier. Here are some tips you can follow:

• In the case of a physical product, think of the perfect environment for the product’s demo that would show it at its best and do it.
• In the case of a digital product, have technology in hand to show what your product can do. For example, if it is a mobile app- make your prospects download and try it; if it is a website, show it through a projector.
• Lastly, in case your product is not portable- either because it is location-specific or because it is too big to carry around, you will have to use video for your product demo in the sales presentation.‌‌

Based on the nature of your solution and how you are doing your sales presentation, you might have to give handouts to your audience. Your handout can have a QR code from which to download the app or contact information, or sales literature. Your handouts should be simple and to the point and should be given at the end of the presentation so that while you are presenting, they are listening to you and not going through the information you gave them on the handouts.‌‌ You can use QR Code generators to create QR Codes that are dynamic and trackable.

If you are doing a sales presentation, it is quite likely that you are going as a team with two or more sales representatives. Some of the tips you can all follow for the preparation for your sales presentation are:

• Practice- To get the timing right, especially if your presentation has a lot of moving parts.
• Make sure everything is working- so as to avoid going to the meeting with a faulty presentation or a broken sample
• Decide everyone’s roles- so as to avoid on-the-spot confusion and chaos.‌‌

Some of the tips that you should incorporate during your sales presentation to nail it are:‌‌

Confident Body Language

Sales presentations often happen in person, which is why strong, relaxed, and confident body language is essential to make it seem like you know that you are going to close this deal. How you feel about your presentation is how your prospect is going to feel. Some of the things to take care of here are-

• Making and maintaining eye contact as this shows people how invested you are in what you are doing.
• Stand up straight with your shoulders pulled back. This will also have the added benefit of making you feel better than when your shoulders are hunched.
• Keep your chin up, looking straight and making eye contact rather than looking at the floor or randomly around the room.
• Have a good, firm handshake that will result in a good first impression.‌‌

Engaging Your Audience

Sales presentations are more likely to last for long, however the same is not true about your audience’s attention span. To keep them engaged throughout the duration of your sales presentation, you should consider the following:

• The two most important parts of any presentation are the beginning and the end, and hence this is where you should use your strongest material.
• Start your presentation with a brief introduction about yourself and then lead it with either a compelling story as discussed above or with a compelling demo.
• Your product features can make up the middle of your presentation as your prospects might have already researched them, and this part is less likely to be remembered well.
• Finish strong by mentioning how your product solved a problem.

Throughout your sales presentation, you can use humor if it comes naturally to you, matches your brand voice and your buyer personas . Humor will become a good way to connect with your prospects, make everyone relaxed in the room and make the presentation memorable. Lastly, because you are doing a sales presentation and not a sales pitch, it also gives you an opportunity to show off your product and make it memorable.‌‌

Like we discussed above, the sales presentation is an art and a science, and there are some companies who have done exceedingly well in their sales presentations. We will be talking about some of them in this section of the article.‌‌

The highlight of leadnomics’s sales presentation is that they were able to showcase their brand identity during it. To do so, their internet marketing agency hired a designer to create a sales deck that reflects leadnomic’s brand positioning statement through its sleek, techie designs. This meant that while the prospects got to learn about leadnomics and what it has to offer, they also came to know what it stands for as a brand. Such a sales presentation is sure to bring about positive brand awareness.

The Original Comfy

This product was made and pitched by Brian and Michael Speciale on Shark Tank in 2017. They did not have any numbers or inventory, just a big fleecy blanket/hoodie and a video of it being worn everywhere- from a beach to a couch. Their presentation got them an offer of $50,000 for 30% from Barbara Corcoran. When asked about it, she said they had a good product and utmost confidence in it. This highlights how important confidence is while doing your sales presentation.

Single Music

Single Music used icons and visuals throughout its sales deck to communicate its message. Additionally, the information that it added was worth the length of the sales deck that they had gone with- i.e., 28 slides. Through its sales deck, it showed how it allows the artists to monetize their Spotify account, showcased its diverse artist roster, its milestones, and even its key features.‌‌

In a sales deck that Richter made around 2019, it started with an introduction of the problem, followed by a value proposition and then by the solution. They provided an overview of what they have provided to their customers, who their clients are, and what results has their customer base seen. This particular sales deck hence covers all that a sales presentation should cover. Another of its highlights was also how it organized its graphics and logos in an organized and uncluttered manner.

After all that we discussed, it is time to nail your sales presentation with this guide- containing the slides you need to make and tips on how to make them. Click here to get your sales presentation guide and template to present like a pro.‌‌

Deskera is that cloud software that is equipped with meeting all your business needs. When it comes to sales, it is Deskera CRM and Deskera CRM+ that you want to rely upon especially. Deskera CRM helps in importing and managing all your contacts from one place, letting you integrate your emails with its dashboard. You can even automate email marketing, get reminders for sending invoices and set up your schedule.‌‌

Through its dashboard, it will also help you track your deals, monitor sales , and even different KPIs like marketing KPIs . One of the added benefits of Deskera CRM is that it has made the digitization of customer service easier. Additionally, because you can plan your entire team’s work on this software, it increases efficiency and helps in managing workplace stress.‌‌

When it comes to Deskera CRM+, it helps in lead management by allowing to build funnels to convert visitors to leads to paying customers. To do so, you can either select any of the high conversion funnel templates or create from scratch.

Funnels should be created for every marketing campaign like social media marketing , landing pages , performance marketing , and content marketing to test their effectiveness. The funnel dashboard will also help you in measuring the performance KPIs.‌‌

Additionally, you would also be able to automate daily tasks like drip email campaigns, where you would also be able to choose from email marketing templates, choose a target segment, and then track their performance across it.

Through Deskera CRM+, you would be able to segment your leads such that later they get personalized campaigns based on their segment. Such a personalized approach would also help in increasing customer retention, encourage returning customers , and even increase customer loyalty.‌‌

So, with deals being closed faster and more efficiently, your financial statement ’s health will improve as well- hence bringing forward a bright future for your business.‌‌

While it is safer to keep your sales presentation simple and predictable by keeping it about a sales deck and a speech, such a sales presentation would not be a showstopper.

For your sales presentation to make its impact and result in favorable buying decisions- your sales presentation needs to be unique and unforgettable. To ensure this,

• Have a confident body language
• Engage your audience

Use varied combinations of sales presentation techniques based on what suits your audience and business the best. The techniques you can choose from are:

• Using Your Competitor’s Strength in Your Favour
• Talk About Your Competitors Early On‌‌

When using these techniques, always remember to engage in storytelling. As humans, we have a deeper connection to and understanding of stories. When carried out nicely, this will keep your prospects engaged and make them do business with you. Also, make a point of taking questions and follow-ups after your sales presentation.‌‌

What helps in this entire process are the insights as provided by the Deskera CRM and Deskera CRM+ dashboard that helps you understand your prospects better.

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Sales meeting ideas: Topics and agendas to motivate your team

Sales meetings are essential for any sales operation, but too often they are seen more as a necessary evil than an opportunity to improve.

By effectively planning and setting team meeting agendas, your discussions will be more productive. Your reps will be excited and ready to contribute to your sales meetings as a result.

In this definitive guide, you’ll learn exactly how to plan and prepare effective team meetings that drive strategic results. We’ll show you how to prepare sales team meeting agendas that:

• Motivate your team
• Yield productive insights
• Generate new ideas
• Get your reps to contribute to your sales process
• Improve your sales forecasting

Part 1: Planning and preparing effective sales meeting agendas

Before you plan your meeting, ask yourself, “Do I even need one in the first place?”

If you can resolve issues, gather information or answer questions in less than 10 minutes, you probably don’t need to hold a meeting. Instead, you can reach out on Slack for a one-on-one chat or hop on a quick Zoom call with the team members you need answers from rather than holding an all-hands meeting.

Mark Hunter of The Sales Hunter shines a light on one particular motivator behind unnecessary sales meetings:

As a result, you could be wasting everyone’s time and losing respect from your reps. Avoid these types of meetings as much as possible.

Assuming you’ve conducted this check, you can go ahead and prepare for your sales meeting.

The lessons in this guide apply to weekly meetings as well as one-off sessions. We’ll share ideas for the latter at the end.

Four elements of a successful sales meeting

In fact, Doodle State of Meetings report found that ineffective meetings cost businesses in the U.S. $399 million. Crucially, when asked what makes an effective meeting, setting clear objectives was the overwhelming winner (72%), followed by setting a clear agenda (67%) and not having too many people in the room (35%).

That said, research is showing that the frequency of meetings has increased since the start of the pandemic. In the National Bureau of Research’s 2020 study, remote teams reported a 13% increase in the number of meetings held. While the average length of remote meetings decreased by 20% compared to face-to-face meetings, remote workers are reporting that the length of the average work day has increased by 48.5 minutes.

What does all of this data mean? The shift to remote work has led to an increase in meetings, and while they are shorter, they’re occurring more frequently. This is leading to increased reports of burnout .

The solution? Absolutely still hold sales meetings, but only if you are sure they are necessary and will be meaningful.

When putting together meaningful meetings, follow these principles:

Use standardized agendas . Don’t reinvent the wheel for every meeting. Create “recurring” agendas and use these as templates. Team meeting agenda templates help your team know what to expect. Not only does this reduce the amount of time wasted trying to figure out agenda items, but it also means that the meeting attendees are better prepared with status updates, last meeting’s notes, docs and other pertinent information.

Provide value . Every meeting should give your team value. In other words, provide them with something they can use to close more deals. This can be something as basic as training or even feedback from customers.

Team participation . Reps will get bored if you don’t get them involved. Generate “buy-in” by setting expectations before the meeting. Encourage interaction throughout the meeting with Q&As and brainstorming sessions.

Be consistent . Speaking of expectations, make sure recurring meetings are always held on the same day of the month or week, and time of the day. This will build a rhythm that sets expectations for your team members.

This might seem overwhelming, especially when finding new ways to motivate your team – which is why having a consistent agenda will make life easier.

Items for your sales meeting agenda

So, what exactly should you include in your team meeting agenda?

The best meetings focus on data, feedback and specific action items.

Here are some meeting topics that should be on your sales meeting agenda:

• Celebrate the big wins . Start on a positive note. Kick your meetings off on a high note to set the tone for the rest of the session. Insights, progress on sales targets and new strategic accounts are all calls for a celebration. Having a well-organized CRM will help you collect the data behind these wins.
• Updates on the pipeline . Get a quick status check from each team member. This keeps them accountable while shining a light on where you need to contribute – on both an individual and team-wide basis.
• Uncover obstacles . Are there any bottlenecks holding your team up from making progress? These can often come in the form of travel plans or even roadblocks from other departments. A good staff meeting agenda template should have the team’s needs front and center.
• Share prospect insights . Allow your reps to share the feedback they receive from prospects. What are they saying about your value proposition, company and sales pitches?
• Dive into the metrics . Focus on monthly targets, as well as the metrics that lead to closed deals . Focus on collective numbers and save any feedback for one-to-one discussions. Nobody likes being called out in front of their peers.
• Share organizational information . As a sales leader, you’ll have unique insights on what’s happening elsewhere in the business. Share noteworthy insights with your reps, especially anything related to product updates and marketing team activities.
• Pick apart the competition . This is an opportunity for your reps to share anything they’ve learned about your competition, including why prospects chose them over you. Share as many insights as you can to get a bigger picture of the competitive landscape.

Include any other topics that are relevant to your industry or organization. Remember, standardization helps create consistency.

But don’t be afraid to test new sessions in your meetings over time.

This includes things like role-play and micro-training sessions. In other words, anything that adds value to your team members, their careers or your organization.

Of course, you’ll need to document your agenda to distribute to your teams beforehand. You can make this yourself from scratch, or use a template like those at Template.net .

How to prepare for your sales meetings

Preparation makes for a rich and well-informed meeting.

Start by collecting the necessary metrics and insights. This includes numbers on win rates, average deal size, opportunities and response time.

Sales dashboards can help you collect and monitor this data on an ongoing basis.

Use dashboards as the centerpiece of your sales meetings. This allows you to view metrics in real time without having to collect and organize data for every meeting.

Delegate and assign roles to your reps, giving them a job for the meeting. For example, each sales team member can be appointed in turns to take notes. The official notetaker can also be tasked with distributing the agenda topics and the next meeting time.

You can also have reps give a demonstration of their pitch for each meeting. The rest of the team then provides feedback, allowing reps to optimize their presentation. That rep would then report back on prospect feedback in the next meeting.

Here are a few other “housekeeping” items to keep in mind:

• Choose the decision-making process . Will actions and decisions be made based on group consensus, majority vote or leader’s choice?
• Finalize and distribute the agenda to your team ahead of time . Again, this is easier when using standardized templates.
• Send any necessary materials or reports ahead of time . If it’s a one-off meeting, you may need to pull these metrics together yourself. Otherwise, use your sales dashboards.
• Make sure everything is prepared . This includes equipment, software, previous meeting notes and your own information.

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Part 2: How to motivate and energize your team

Meetings are often met with sighs and objections. They’re often seen as a pain that prevents reps from doing their best work.

So make your sales meetings something they look forward to.

As sales author Mike Weinberg puts it:

"Do your people leave the meeting more aligned, more energized to sell, and better equipped to do their jobs?” If the answer is no, then it’s time to make significant adjustments. In fact, I’d go as far as saying that until you get that figured out, I would suggest you stop meeting. If you’re serious about upgrading your meetings, ask your best salespeople what they would like to see covered in team meetings, and inquire about what they have seen work well elsewhere.”

On top of removing the stigma around meetings, you’ll help reps feel comfortable to approach you with their challenges. They’ll feel more supported.

This means you must end every meeting with reps feeling pumped and ready to sell.

Here are a few ways to do this.

Sharpen skills by reviewing sales training

As a sales manager, you know the importance of regularly training your reps. Coaching them on their strengths and sticking points is an ongoing job.

So, provide more value by adding a team-building element to your training regime.

For example, identify common sticking points within your sales process as a group, and then brainstorm ideas on how you can overcome those sticking points.

You can then vote on the best ideas and test them out over the course of the week. Report back on results in the following meeting and roll out successful approaches as part of your training and sales process.

Even better, encourage each team member to bring their own lessons and insights to the table. Foster a culture of “crowdfunding” new sales approaches.

You’d be surprised what you can learn, even from novice salespeople.

Keep brains sharp with current events

Your reps know all the ins and outs of your products and services, but when it comes to other business topics, they might be less knowledgeable.

This usually happens when salespeople spend all their time learning about your product, organization, differentiators, features and benefits.

As a result, they may be less aware of what’s happening in the broader industry space, which can make sales conversations appear less authentic.

So, make this “small talk” a part of your sales meetings. Reserve a small amount of time discussing what’s happening in your industry.

Here’s how you can keep on top of business news:

• Read industry publications and keep an eye on trends
• Look out for new studies and data that impact your prospect’s jobs
• Use social listening tools to understand what your audience is talking about
• Follow influencers on social media and keep an eye on interesting/trending content they create

Jeb Blount even goes as far as suggesting you treat this segment like a sales book club:

“Have your team read a book. Before each meeting assign a chapter to discuss – and appoint a salesperson to lead/facilitate the discussion. Or rotate through each seller selecting a blog post relevant to a topic your team is facing and have the person send out the link with some primer question so reps come to the meeting prepared to discuss takeaways from the article.”

Come to the sales meeting with a bullet-pointed list of new industry insights. Include links to relevant content in the meeting minutes.

While it’s up to you to lead your salespeople, make sure they’re being proactive in keeping up to date with your industry.

Role-play pitches and share stories

Standing in front of the entire team can be intimidating for reps.

It’s also an opportunity for them to improve.

This not only makes your sales meetings more exciting, but also allows sales reps to tighten their pitch and improve how they communicate to prospects.

Have each rep take it in turns to role-play their pitch week-by-week. Assign who will play the prospect and make sure both parties know in advance.

Want to get buy-in from your salespeople quickly?

Do this exercise yourself first.

Introduce the idea in a meeting and role-play your pitch to a rep on your team.

Once the pitch has been given, each team member provides their thoughts. The idea is to collect honest feedback on sticking points that reps might not be able to see.

This is also an opportunity to share case studies and success stories that reps can use in their pitches. You may not be seated around a campfire, but it’s important that you encourage reps to share ‘scary’ stories as well – those stories where you may not have followed the right process or made a mistake, but you learned and improved at the end.

Invite subject matter experts

What’s the best source of product and industry knowledge from within your company?

Answer: subject matter experts.

Subject matter experts include product leaders, founders, and executives who have worked in the space for many years.

Once in a while, invite these experts to your meetings. Ask them to share insights on:

• Their journey in the business and industry as a whole
• What their day-to-day work involves
• Their thoughts on the future of your industry

You could even organize monthly sessions dedicated to subject matter expert sessions. If you’re part of a wider sales organization, speak to directors and stakeholders to get them on board. Share the benefits of running these sessions.

Whether it’s a panel or speaker session, these insights will be invaluable to any sales rep.

Five tips to motivate your teams

The principles above will keep your team energized and motivated.

Adding these elements to your meetings will keep reps looking forward to those scheduled get-togethers.

Remember, there’s a difference between energy and morale. What we’ve covered in this section will get your team members pumped, but you must also keep them motivated.

With that in mind, let’s explore some approaches you can use in your meetings to keep reps in good spirits.

• Show appreciation . It’s important to show recognition for the work salespeople are doing. Even the most minute of improvements is worth celebrating. Thanking them and demonstrating trust, both as a group and one-to-one, will have them feeling good and ready to crush their quotas.
• Create a sense of team collaboration . Remove the borders between boss and employee. Offer the responsibility for new projects to team members, giving them a chance to shine and develop their personal skills at the same time.
• Enable autonomy . Along that same vein, remind reps they have complete autonomy over their results. Can you identify and highlight any privileges they’re not taking advantage of?
• Foster a culture of transparency . Small acts of sharing can go a long way. This includes explaining your reasoning behind a new process or sharing the data that informed your decision for a big change.
• Understand personality traits . All reps are motivated by different things and, similarly, react to various situations differently. Knowing the personality traits of your team members will help you tailor your management approach while being conscious of their values/beliefs during team meetings.

Prevent failure with your guide to handling tricky sales situations

The principles shared in this section will get your reps excited and motivated about your meetings before and after they happen. The next step is to get them to collaborate and contribute.

Part 3: Generating strategic value from sales reps

Now you know how to get reps to buy in and feel engaged during sales meetings.

The question is, how do you turn that engagement into strategic value?

People want to find ways to add value. Top performers are especially keen to share new ideas to make their own jobs easier and generate more results. Ultimately when they bring these ideas to the table, everyone benefits.

For reps that don’t see the value in sharing their perspective, Anthony Iannarino of The Sales Blog provides some compelling motivation:

“Engagement is a sign of professionalism. “ Some of your peers won’t be engaged in the meeting or the topic, unless it is, say, compensation or something about which they can commiserate and complain. “ Your engagement, your questions, your comments, your thoughts, and your experiences will also benefit others. It demonstrates your professionalism, and it demonstrates your leadership.”

Let’s take a look at five techniques to encourage participation and drive more value from your reps during sales meetings.

Work the room

That’s right, sell collaboration to your reps just like you would a prospect. Use your own sales skills to demonstrate the value they’ll receive by bringing value themselves.

Start by having them make micro-investments. This could be as simple as saying “yes” to a question.

Another way is to introduce new concepts and let them own these ideas. Do this by providing a “seed” idea, encouraging feedback. Then, ask questions that drive them to the idea you want them to “own”.

For example, you may want them to own the concept of bringing new sales lead generation ideas to each weekly meeting. The seed for this idea might be, “how can we generate more of our own highly qualified leads ?”

As people provide their own ideas, begin creating the processes around them and delegate accordingly.

Bake interactivity into your meetings

A great way to encourage reps to bring value is by getting them involved in the entire process.

This includes the preparation of the meeting as well as the team meeting agendas. By doing this, they’ll take full ownership of their “segment” of the meeting.

Another approach is to get people working in pairs or groups. Build a workshop format into your meeting and get each team working on a specific problem.

Allocate a segment of your meeting to this challenge. Once completed, get each team to share their own ideas.

Before you know it, you’ll have people discussing and contributing to each other’s ideas.

Of course, you could always keep it simple with a Q&A session. Lead reps to a specific idea or challenge. Ask questions around them and encourage feedback.

Prepare for negotiation

Negotiation is simply part of life as a salesperson.

It’s also going to happen in your sales meetings.

Don’t just prepare for negotiation, encourage it.

Do this by starting off with smaller issues. These are the things that require little debate. This will get your reps primed for tackling more major issues as you get to them.

When reaching those larger issues, make sure you have prepared your “big idea”. Don’t start off small, go straight in for the bigger ideas. But make it clear that compromise is inevitable and everyone will leave satisfied with the end result.

With that in mind, make sure you’re prepared with data and insights that fuel these decisions. This will allow you to lead sales reps towards the most logical idea that leads to the best results.

No matter what, always be prepared to compromise.

Lead to inclusive decisions

Finally, make sure any decisions are made as a majority.

If you don’t believe everyone is on board, then take a vote. This will encourage further participation and prime reps to continue this behavior in future, productive meetings.

When holding a vote, only offer a handful of options. The fewer the options, the less your reps will have to think, which will lead to speedy decision-making.

Part 4: The anatomy of weekly and bi-weekly meetings

Many of the ideas presented in this guide only apply to one-off or training-oriented sales meeting topics.

But what about the all-important forecast and pipeline health meetings?

As Jeff Gitomer says:

Let’s look closer at the two most common sales meetings: the weekly forecast and bi-weekly pipeline meetings.

Running weekly forecast meetings

Typically, your weekly forecast meeting agenda should include:

• Deal stage progress
• The previous week deals closed
• Current week forecasted deals to close

Each of your sales reps must go through these three steps. The purpose of the meeting is for each attendee to share what they achieved the previous week, which includes deals closed and sales activities that moved other deals further “down the line”.

Sales activity updates should be “input-based”. In other words, the number of calls, emails, and follow-ups each rep achieved the previous week.

Your forecast meetings should occur on the same day and time every week. Ideally, you’ll hold these face to face. Video conference calls can also work, especially if you work within an “inside sales” organization or you’re managing a remote sales team .

For those with long sales cycles, weekly meetings may be too much. For example, if your sales cycle is between 6 to 12 months, a bi-weekly or even monthly forecast meeting may be more appropriate.

Sales forecast metrics

For your weekly meetings, keep reviewable KPIs to a minimum.

Here are the three key metrics that your teams should be reporting on:

• Deal activities . Each rep gives an update on activities that are moving leads to the next deal stage. For example, an update on follow-up email activity that will take deals from the proposal stage to negotiation.
• Conversion metrics . These provide insights on conversion rates that lead opportunities from one stage of the funnel to another. For example, the number of cold emails that lead to appointments.
• Deals won and lost . Each rep provides an update on which deals were closed the previous week, including the total value of each deal and total deals. They should also provide an update on why certain deals were lost, an area that can be used to brainstorm new ideas for future meetings.

The importance of a bi-weekly pipeline meeting

Your weekly sales meeting provides an update on what’s at the end of the pipeline. The bi-weekly pipeline meeting, in contrast, covers overall pipeline health.

This includes ensuring a healthy number of qualified leads entering the top of the pipeline.

Here, it’s your job as the sales manager to lead the meeting. It’s advised that you invite sales reps, account managers and marketers to this meeting, as the overall activity affects their day-to-day roles.

If you’re using an external agency to generate new leads and sales opportunities , get them involved in this process. Depending on your organizational structure, a conference video call might be more convenient for all involved.

There’s only one “true north” objective for these meetings: generating new leads.

Without new leads, the first stage of your sales pipeline will look empty. It’s up to everyone involved to ensure there’s a regular, fresh batch of leads entering your pipeline.

Here’s how everyone can contribute:

• Sales reps. Focus on the lead-generating activities they already have power over. This can include cold calling, email outreach, and social selling. Hold separate meetings to brainstorm and review processes. Make sure everyone is empowered and enabled to do their best work.
• Marketing executives. What new initiatives are they testing and which marketing activities are bringing in the highest quality leads? Integrate your marketing automation and sales stack to help you double down on your most profitable channels.
• Account managers. Account managers are talking to your customers on a daily basis. Are there opportunities to generate new leads from existing customers? Account managers are in a perfect situation to generate referrals. Help them do this as effectively as possible.

As for your agenda, start with marketing’s contribution to the pipeline. This should measure the number of fresh sales leads generated over the last two weeks against your target.

Ask them to segment these results by each of their marketing activities. This includes paid media, content marketing and social media channels.

Your reps should also cover the number of leads they’ve added to the pipeline against their target. These include cold calling and any referrals they’ve received from their customer-facing relationships.

From here, cover the overall health of the pipeline. Do this by reporting on metrics such as average deal size, win rate and average sales cycle.

Finally, allow each party to bring new ideas to the table. Before your meeting, talk to your reps about any ideas they have that involve collaboration with marketing or account managers. Collect these ideas and present them in this bi-weekly meeting, giving credit where it’s due.

Four Steps to Finding the Right Leads Fast

Bonus: three sales meeting ideas.

You now know what makes for engaging, value-driven sales meetings.

No matter the format, you’ll always drive participation, yield strategic ideas and have a complete picture of how your sales organization is performing.

To wrap up this guide, let’s take a look at some specific meeting ideas you can apply these principles to.

Idea 1: Sales role-play

Conducting role-play workshops will sharpen each attendee’s skills, generate feedback and improve sales pitches. It’s a great sales strategy.

As Alice Heiman puts it:

Before the meeting itself, provide a scenario that reps should be prepared to role-play. For example, dealing with argumentative prospects or embarrassing sales moments.

Even better, ask reps to prepare as both the salesperson and the prospect. Then, pair reps up together and have them take turns to give their pitch.

Not only is this a fun way of encouraging interaction, but everyone comes away with fresh ideas on how to improve their pitch.

Idea 2: Provide mini training sessions

Add value to your teams by training them on specific skills or ideas.

Demonstrate how to improve in a certain area with the following approaches:

• Create a framework . Every training program needs a structure. Create a three- to five-step framework that shows reps how to take action on what you’re teaching.
• Provide examples . Share stories from your own experiences, as well as third-party examples that demonstrate these concepts in action.
• Role-play . Get your reps to experiment and practice these new skills on each other.

Sales careers are always evolving and expanding. Ensure you’re providing your reps with the best support by holding regular training sessions.

Idea 3: Setting career goals

On that note, your salespeople should have a strong idea of where they want to take their career.

Help them build this clarity by holding goal-setting sessions. Show them what their options are and provide insights and feedback on the path to achieving them.

For example, they may want to become a sales manager themselves someday. Show them what you did to achieve this, how the landscape has changed and what they must prepare to get there.

Of course, goals can be extremely personal. Don’t force anyone to share any dreams they’re not comfortable making public. Follow-up on this session with each rep in one-to-one meetings.

Wrapping up

As you can see, sales meetings don’t need to feel like a dreaded necessity.

Whether you are holding a retrospective, an annual kick-off event or your regular weekly check-in meetings, when planned and communicated effectively, they can provide a chance for reps to flourish, grow and improve.

They can also be a source of new strategic sales ideas. As we’ve showcased, these innovations can come from unlikely places.

Now it’s over to you: What will you do to make your sales meetings more exciting and productive? How do you keep reps motivated and collaborating when building sales meeting agendas and during your sessions?

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20 Key Sales Meeting Topics and How to Prioritize Them

Sales meetings can be a powerful catalyst for team success, turning the dial from good to great in terms of sales results. The right sales meeting topics have the potential to improve your team's performance, morale, and motivation.

This blog will offer you a curated list of essential topics to cover in your sales meetings to maximize your team's effectiveness and, consequently, your revenue.

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How Sales Meetings Improve Team Performance

Sales meetings play a crucial role in managing sales performance as they serve as an essential communication tool for aligning the sales team with the organization’s goals and strategies. The topics discussed in these meetings are paramount in ensuring that your team's performance is optimized and aligned with organizational objectives.

By effectively utilizing sales meetings and with careful planning of their structure and topics, you can:

Continuously Align the Sales Team with Business Goals

One of the fundamental roles of sales meetings is to align the sales team with the overall business goals and other departments. The topics covered in these meetings should include discussions on the company’s objectives and how the sales team can contribute to achieving them.

This not only ensures that everyone is on the same page but also facilitates individual contributions towards the bigger picture.

When people have a comprehensive understanding of the broader business objectives, it enables them to make better decisions and align their daily activities with the organization's vision.

Foster Continuous Improvement in Sales Performance

Sales meetings should incorporate topics and elements that promote continuous learning and improvement. You can achieve this through tailored training sessions, discussing new sales methodologies, reviewing performance metrics, and by evaluating progress of your team.

Continual training, along with experiential learning, is essential for keeping the team adaptive and competitive. According to article by McKinsey , sellers who receive continuous, personalized training programs are 1.3 more likely to outperform other sellers in revenue growth.

Increase Accountability and Ownership

Discussing performance metrics, targets, and key performance indicators (KPIs) helps keep your team accountable for their goals and objectives. Regular sales meetings encourage accountability among your team members.

By openly addressing progress, challenges, and opportunities, these meetings create a sense of responsibility, motivating team members to take ownership of their tasks and outcomes. This accountability culture ultimately leads to improved performance and a heightened sense of ownership within the sales team.

Facilitate Communication and Collaboration

Sales meetings make it easier for team members to communicate and collaborate. You can create an environment where team members can learn from each other's experiences and collaborate to solve problems by choosing topics that encourage open dialogue.

Enhance Motivation and Morale

Motivation is a critical factor in driving sales performance. So make sure that your sales meetings include topics that focus on motivating the sales team through recognition, rewards, and positive reinforcement. 

Highlighting success stories and recognizing achievements inspires team members to keep aiming high. Motivating your team improves morale and creates a culture of enthusiasm, commitment, and determination.

Stay on the Customers' Pulse

By incorporating customer feedback into sales meeting topics allows the team to understand the customers’ perspectives, and expectations and stay on the pulse.

Actively seeking and discussing customer feedback during sales meetings helps your team identify areas for improvement, address customer concerns, and tailor their approach to better align with customer expectations.

20 Topics to Cover in Your Sales Meetings to Manage Sales Performance

The topics you choose for your sales meeting can have a big impact on your team's performance. If you address the right issues, offer appropriate guidance, and create an open dialogue, you'll enhance your team's abilities and make it more motivational.

When the team is both skilled and motivated, overall sales success naturally follows. In such meetings, your choice of topics can either build or break the team's momentum.

So consider including these sales meeting topics topics in your next sales meeting:

1. Sales Goals and Targets

Sales goals and targets are the foundation of every successful sales team. Discussing them in sales meetings helps align the team's efforts and track progress towards overarching business objectives.

For example, set specific, measurable targets for each sales representative, such as closing a certain number of deals per month or achieving a specific revenue target and monitor the progress. 

2. Sales Pipeline and Forecasting

Analyzing the sales pipeline and forecasting future revenue provides valuable insights into the team's performance and allows for proactive decision-making.

For your next meeting, consider reviewing the status of each opportunity in the pipeline, identify potential bottlenecks, and discuss strategies to accelerate deal progression.

3. Overall Sales Performance Review

Regularly reviewing individual and team performance helps you identify strengths, weaknesses, and areas for improvement. Sales meetings should include performance metrics, provide constructive feedback, and recognize top performers.

For example, share key performance indicators (KPIs) for each sales rep, discuss progress, and identify areas where additional coaching or support may be needed.

4. Customer Insights and Feedback

Understanding your customers' needs, pain points, and feedback should be at the forefront of your priorities, as this guides your team in the right direction. Sales meetings provide an opportunity to discuss valuable customer insights and how to address them effectively.

Customer success stories can also inspire the team, provide social proof, and help them understand the real-world benefits your offerings bring to customers. For example, share feedback received from customers and brainstorm ways to enhance the customer experience or address common objections.

5. Competition and Competitive Analysis

Use sales meetings to discuss competitors and competitive analysis, identify key differentiators, and develop strategies to outperform competitors. Together with your team, you can analyze competitor strengths and weaknesses, discuss how to leverage your unique selling propositions, and explore potential market opportunities.

6. Product Updates and Training

Sales reps need to be well-informed about product updates, new features, and enhancements. Sales meetings offer a platform to provide training, address questions, and ensure the team is equipped with the knowledge to sell effectively.

For example, introduce a new product feature, demonstrate its benefits, and conduct role-playing exercises to help sales reps articulate its value to customers.

7. Sales Strategies and Tactics

Sales meetings are an ideal forum to discuss sales strategies, best practices, and tactics. Collaboratively brainstorming and sharing successful approaches helps the team improve overall sales effectiveness.

For example, share a successful sales strategy or technique that has yielded positive results, encourage discussion on its applicability, and brainstorm adaptations for different customer segments.

8. Objection Handling and Sales Scripts

Buyer objections and resistance are bound to happen and addressing these confidently is crucial for closing deals. Use sales meetings as an opportunity to focus on objection handling techniques, refining sales scripts, and role-playing different scenarios to enhance the team's communication skills.

Practical example: Role-play common objections raised by customers, provide feedback on responses, and develop a library of persuasive sales scripts for various situations.

9. Ongoing Sales Training and Skill Development

You can also use sales meetings to introduce new sales techniques, provide training resources, and facilitate skill-building exercises. For example, conduct a sales training session on effective communication, active listening, or negotiation skills, and encourage the team to practice and share their experiences.

10. Sales Incentives and Compensation

Discuss the sales incentive structure and compensation plans to ensure they are motivating and aligned with the team's objectives. Share updates on commission structures, bonuses, and recognition programs. For example, introduce a new sales incentive program and discuss its criteria, rewards, and potential impact on motivation and performance.

11. Market Segmentation and Targeting

Utilize this time to assess effective market segmentation strategies and target audience identification. Analyze customer data, demographics, and buying behaviors to refine sales approaches and tailor messaging for different customer segments.

For example, assign each sale rep a specific customer segment to research, identify key characteristics and pain points, and develop targeted sales strategies.

12. Lead Generation and Prospecting

For example, brainstorm creative lead generation ideas, share success stories, and collaborate on new prospecting approaches. Share insights on identifying target markets, leveraging social media, networking, and leveraging referrals to expand the customer base. 

13. Sales Tools and Technologies

Explore sales tools and technology out there that can streamline sales processes and enhance productivity. Introduce new tools, provide training, and encourage the team to share tips and best practices for utilizing technology effectively.

For example, demonstrate a CRM system's features, highlight its benefits, and encourage the team to share their experiences and insights.

14. Customer Relationship Management (CRM) Review

Evaluate the usage and effectiveness of your CRM system. Discuss best practices for data entry, pipeline management, and leveraging CRM features to enhance customer relationships and sales productivity. Practical example: Share CRM usage statistics, identify common challenges, and provide training on CRM optimization.

15. Sales Team Feedback and Suggestions

Create a forum for sales team members to provide feedback, suggestions, and ideas for improving sales processes, internal collaboration, or product/service enhancements.

For example, conduct a roundtable discussion where each team member shares their feedback on a specific aspect of the sales operation, encouraging open dialogue and constructive criticism.

16. Sales Ethics and Compliance

Reinforce the importance of ethical sales practices and compliance with relevant regulations. Use this time to review company policies, provide guidance on handling ethical dilemmas, and discuss the potential consequences of unethical behavior.

Share real-life ethical scenarios, facilitate discussions on the best course of action, and reinforce the company's commitment to integrity.

17. Sales and Marketing Alignment

Sales meetings are opportunities to facilitate collaboration and alignment between the sales and marketing teams. Discuss marketing campaigns together, lead handoff processes, and ways to improve communication and cooperation between the two departments.

Review upcoming marketing initiatives, provide feedback on messaging, and discuss how sales and marketing can work together to maximize conversion rates.

18. Industry and Market Trends

Stay updated on industry and market trends that could impact your sales efforts. Share insights on market dynamics, emerging competitors, and changing customer preferences to ensure the team is well-informed and adaptable.

You can assign each sales rep to research and present on a specific industry trend or competitor, fostering a deeper understanding of the market landscape.

19. Account and Territory Management

Efficiently managing accounts and territories is essential for maximizing sales opportunities. Use sales meetings to discuss account-specific challenges, share best  practices, and optimize resource allocation.

For example, assign each sales rep an account or territory to discuss, identify growth opportunities, and strategize on how to deepen customer relationships and expand market share.

20. Celebrating Success and Motivation

Use sales meetings to boost morale and motivation by acknowledging individual and collective successes, share success stories, and create a positive and inspiring sales culture.

For example, invite a high-performing sales rep to share their success story, recognize team milestones, and introduce incentives or rewards to maintain motivation.

How to Prioritize These Topics for Your Sales Meeting

While the list of sales meeting topics mentioned above covers a wide range of areas crucial to sales performance management, it's important to note that not every topic is relevant in every meeting.

Determining which topics to cover and when requires careful consideration and prioritization. Here are some guidelines to help you decide which topics to prioritize in your sales meetings:

➡️ Assess the Immediate Needs  

Begin by evaluating the immediate needs of your sales team. Consider factors such as ongoing challenges, current performance gaps, and upcoming sales targets. Addressing pressing issues and providing solutions or guidance in these areas will have a direct impact on performance and should be prioritized.

➡️ Focus on Goals and Objectives

 Always keep your sales team aligned with the organization's goals and objectives. Ensure that each meeting includes a discussion on sales goals, targets, and progress towards them. This ensures that everyone remains on track and understands how their efforts contribute to the overall success of the organization.

➡️ Balance Short-term and Long-term Focus

While it's important to address immediate needs, it's equally crucial to maintain a long-term perspective. Allocate time in your meetings to discuss topics that contribute to the continuous improvement and development of your sales team. This includes training sessions, skill-building exercises, and exploring new sales strategies or techniques.

➡️ Rotate Topics

Avoid focusing solely on a few topics while neglecting others. Rotate the topics covered in your sales meetings to ensure a comprehensive and well-rounded approach. This helps keep the team engaged and prevents monotony or repetition in discussions.

➡️  Seek Feedback and Input

Encourage active participation from your sales team by soliciting their feedback and input on meeting topics. This not only empowers team members to contribute but also ensures that you address their specific needs and concerns.

You can try this by asking your teams for suggestions through anonymous surveys to gather input before planning your meeting agenda.

➡️ Tailor Topics to Individual and Team Needs

Don't forget that different team members have unique challenges or have different areas for improvement. Tailor meeting topics to address these specific needs, providing personalized support and guidance. This shows that you value individual growth and helps drive overall team performance.

➡️ Evaluate Meeting Effectiveness

Continuously assess the impact of your sales meetings by monitoring sales performance, team engagement, and feedback from participants. Use this feedback to refine your approach and prioritize topics that yield the most significant results.

To summarize

Remember, the goal is to create impactful sales meetings that drive performance, foster collaboration, and inspire motivation within your team. By selecting and prioritizing the right topics, you can ensure that each meeting becomes a valuable opportunity for growth, learning, and success.

Sales enablement tools like Showell enhances sales meetings with interactive tools like drawing, zooming, and annotating for a more engaging presentation experience. With Showell, you can easily mix and match documents and other multimedia elements for an even more engaging presentation.

To learn more about how you can leverage Showell to elevate your sales meetings, book a demo with us by clicking the banner below or get Showell Free and see it in action.

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