How Do Consumers (And Their Families) Transition into Elderscapes?
Editors-elect: 2025–2028.
How Value Hierarchies Perpetuate Inequalities
When Consumers Ignore Risk
Why do Some Online Communities Become Toxic?
Current Issue
Is Top Rated More Persuasive than Best Seller?
Origin versus substance: competing determinants of disruption in duplication technologies, the value-translation model of consumer activism: how consumer watchdog organizations change markets, mysterious consumption: preference for horizontal (vs. vertical) uncertainty and the role of surprise, how political ideology shapes preferences for observably inferior products, when products come alive: interpersonal communication norms induce positive word of mouth for anthropomorphized products, wealth in people and places: understanding transnational gift obligations, distributions distract: how distributions on attribute filters and other tools affect consumer judgments, on or off track: how (broken) streaks affect consumer decisions, spending windfall (“found”) time on hedonic versus utilitarian activities, the network see all.
JCR Inclusion Grants
What is an Inclusion Grant? The general idea is to help JCR authors offered a revision opportunity who do
Consumer-Driven Memorialization
Crafting the Identity Politics of Consumption
Our Associate Editors on Twitter
Chalkboard: resources for teachers see all.
The Consumption of Crowdfunding
Crowdfunding as a market-fostering gift system
Consumer Culture Research in JCR: Our List
Teaching a PhD Seminar?
Why Consumers Value Effort in Caregiving
The authors’ table see all.
How Do Same-Sex Couples Navigate Hysterisis?
Mobilizing Gendered Capital to Resolve Hysteresis
The Pursuit of Meaning
When a House is No Longer a Home
Donating Time versus Money
Editorial matters see all.
How Do We Evaluate JCR Papers?
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Evaluating Conceptual Papers
Evaluating Theory-Driven Empirical Papers
Evaluating Substantive Phenomena Papers
Evaluating Consumer Culture Research Papers
Evaluating (Multi-)Method and Empirical Quant Papers
The pitch: resources for journalists see all.
Payment Frequency Impacts Consumer Spending
Does the frequency at which consumers get paid influence their behavior?
The Hidden Cost of Gaining Expertise
Responsibilizing Consumers: The Role of Affect
Are Consumers More Honest in their Native Language?
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Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological …
The Contrast Pressures on Consumer-Level Food Waste in a Pandemic: The Impact of Infection Salience Versus Lockdown Salience. Huachao Gao. Journal of Consumer Research, ucae063, …
The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of …
High-Impact Articles. Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and …
Journal of Consumer Research - JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood. Information for Authors. Explore …
To fully understand consumer experiences and decisions, recent research has increasingly gone beyond firm-oriented methodologies, such as blueprinting, and instead has …
In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the …
Journal of the Academy of Marketing Science - Consumer attitudes and behaviors are fundamentally dynamic processes; thus, understanding consumer dynamics is crucial for truly understanding …