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Dissertations / Theses on the topic 'AI Marketing'
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Savola, Tommi, Tyko Tuohimaa, and Sebastian Berg. "AI-Enhanced Marketing Management – Factors Influencing Adoption in SMEs." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39908.
Iqbal, Tahir, and Md Nazmul Khan. "The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35225.
Mugrauer, Alex, and Johannes Pers. "Marketing managers in the age of AI : A multiple-case study of B2C firms." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161285.
Lindström, Sofia, Sebastian Edemalm, and Erik Reinholdsson. "Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities." Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52744.
Klee, Christopher. "AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299572.
Timothy, Edward Bant Breen. "I think therefore I am…? An exploration of artificial intelligence (AI) marketing practitioner perceptions and practices." Doctoral thesis, Universitat Ramon Llull, 2020. http://hdl.handle.net/10803/668994.
Solenne, Andrea. "Machine Learning nell'era del Digital Marketing." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amslaurea.unibo.it/20476/.
La, Perna Francesco. "Strategie di Social Media Marketing delle società sportive professionistiche: un indice di esposizione applicato ai teams NBA." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8840/.
Bergquist, Olsson Frida, and Hanna Dahl. "Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22155.
Anzén, Elizabeth, and Lukas Ekberg. "Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279668.
Gremlin, Therese, and Vlada Rusakova. "What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74811.
Boman, Felicia, Frida Eriksson, and Lindgren Fanny Vesterberg. "Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89068.
Kuylenstierna, Elsa, and Hanna Trägårdh. "Customers perception of Artificial Intelligence as Chatbots in CRM." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44538.
Nittler, Josefine, and Mattias Ahlsén. "Nyckelkomponenter för att bygga upp kundförtroende inom rymdindustrin : En undersökning av framtiden för satellitapplikationer." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447558.
Nittler, Josefine, and Mattias Ahlsén. "Key components of building customer trust in the space industry : An investigation of the future of satellite applications." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447558.
Yu, Li-ping, and 尤麗萍. "Drama as a Means of Social Marketing--An example for Tzu Chi Da Ai TV." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/19061891230391265370.
Lin, Kuan-hung, and 林冠宏. "Marketing Strategies of the Production of Non-Profit Religious TV Programs and Strategies Used to Touch the Audience: Da-Ai Drama Taken as the Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/99049966458428033241.
Montenegro, Maria Cristina Ferraz. "Potential impact on workforce and labor market as a result of AI/automation: A perspective of the Portuguese labor force." Master's thesis, 2019. http://hdl.handle.net/10071/19532.
Tomás, Daniel Filipe Agostinho. "Inteligência artificial: O próximo passo para uma revolução no marketing digital." Master's thesis, 2020. http://hdl.handle.net/10071/21089.
Nobre, Ricardo Miguel Silva. "How artificial intelligence can provide support in project resource management." Master's thesis, 2020. http://hdl.handle.net/10071/21310.